Secrets of the Best Global Websites

S Secrets of the Best Global Websites f h B Gl b l W b i Join us in tweeting this webinar #LIOX @Lionbridge @johnyunker

Presented by John Yunker Moderated by Paula Shannon May 2010

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Introductions John Yunker Co‐founder, Byte Level Research, Author jyunker@bytelevel com jyunker@bytelevel.com John Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services He has authored a number of landmark reports, including The Web Globalization Report Card

Paula Shannon Paula Shannon CSO, SVP and General Manager, Lionbridge Paula.Shannon@lionbridge.com More than 23 years experience in the translation and localization More than 23 years experience in the translation and localization industry Responsible for sites in 26+ countries, driving new services and sustainable solutions, ensuring the continued delivery of innovation and execution excellence to a broad range of Global 1000 customers d ti ll t b d f Gl b l 1000 t

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About Lionbridge

Global Scale

Market Leadership

4,600 employees 26 countries

Leader in $14B services industry • Translation and adaptation of products

• Global network of 25,000 translators

and content for international markets

Hosted Technology

Global Clients

Web-based W bb d language l technology t h l platform

Recurring relationships with 500+ global clients

• Enhances competitive advantage • Drives efficiency

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• 80% of revenue comes from recurring clients • 12 of the Fortune 20 companies are client

Define “Best” Global Reach: How many languages does the web site support?

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Define “Best” Global Reach: How many languages does the web site support?

Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content?

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Define “Best” Global Reach: How many languages does the web site support?

Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content?

Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?

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Define “Best” Global Reach: How many languages does the web site support?

Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content?

Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?

Localization: How relevant is the web site to the user’ss culture and web site to the user culture and country?

Community Localization: Community ocali ation: Does the site support locally generated content and foster community?

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Define “Best” Global Reach: How many languages does the web site support?

Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content?

Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?

Localization: How relevant is the web site to the user’ss culture and web site to the user culture and country?

Community Localization: Community ocali ation: Does the site support locally generated content and foster community?

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Company confidential – distribution prohibited without permission

Best Global Websites

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Best Global Websites 40+ languages

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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency

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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways

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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization

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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization Global community engagement

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The Internet connects computers.

Language connects people.

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Global design is Global design is less design g

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The Best Global Websites

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Exceptions to the rule

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Exceptions to the rule

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Exceptions to the rule

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Exceptions to the rule

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If they can’t find it, If they can’t find it it doesn’t exist

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Country codes today:

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Country codes tomorrow:

Internationalized Domain ( ) Names (IDNs) are here!

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Localization is Localization is 10% translation

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Localization is…

Language Culture Demographic Niche

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Localization is details Currencies Measurement systems D Date and time formats d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission

Localization is details Currencies Measurement systems D Date and time formats d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission

Localization is content About the Product/ Product/ Service

About Us

Translated

Support

Community

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User Generated

Most local content is never translated

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Most local content is never translated

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Most local content is never translated

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Social is now on the home page

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Social is now on the home page

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Social is now on the home page

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John Yunker jyunker@bytelevel com jyunker@bytelevel.com twitter.com/johnyunker Company confidential – distribution prohibited without permission

Mark Your Calendars!

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Knowledge Center

Download White Papers • Building Stronger Brands Around the World: A Guide to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for Developing your International Online Brand l i i l O li d

View Webinars On‐Demand • Localizing for the Chinese Market • Going Global with Multimedia: Best Practices for Localizing Multimedia • Mastering Multilingual Marketing Company confidential – distribution prohibited without permission

Questions?

J h Y k John Yunker jyunker@bytelevel.com Twitter.com/johnyunker www.GlobalByDesign.com Gl b lB D i

Paula Shannon paula.shannon@lionbridge.com twitter.com/PaulaBShannon

Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge p // / g http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission