S Secrets of the Best Global Websites f h B Gl b l W b i Join us in tweeting this webinar #LIOX @Lionbridge @johnyunker
Presented by John Yunker Moderated by Paula Shannon May 2010
Housekeeping Disable pop‐up blockers (recommended) ‘Help’ button on the webinar console or http://webcast.on24.com/clients/help/index.html http://webcast.on24.com/clients/help/index.html Request slides: marketing@lionbridge.com, webinars@lionbridge.com ‘Q ti ’ b i l ‘Question’ box in lower left corner l ft Follow up email with link to on demand recording Follow‐up email with link to on‐demand recording Company confidential – distribution prohibited without permission
Introductions John Yunker Co‐founder, Byte Level Research, Author jyunker@bytelevel com jyunker@bytelevel.com John Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services He has authored a number of landmark reports, including The Web Globalization Report Card
Paula Shannon Paula Shannon CSO, SVP and General Manager, Lionbridge Paula.Shannon@lionbridge.com More than 23 years experience in the translation and localization More than 23 years experience in the translation and localization industry Responsible for sites in 26+ countries, driving new services and sustainable solutions, ensuring the continued delivery of innovation and execution excellence to a broad range of Global 1000 customers d ti ll t b d f Gl b l 1000 t
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About Lionbridge
Global Scale
Market Leadership
4,600 employees 26 countries
Leader in $14B services industry • Translation and adaptation of products
• Global network of 25,000 translators
and content for international markets
Hosted Technology
Global Clients
Web-based W bb d language l technology t h l platform
Recurring relationships with 500+ global clients
• Enhances competitive advantage • Drives efficiency
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• 80% of revenue comes from recurring clients • 12 of the Fortune 20 companies are client
Define “Best” Global Reach: How many languages does the web site support?
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Define “Best” Global Reach: How many languages does the web site support? Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content?
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Define “Best” Global Reach: How many languages does the web site support? Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?
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Define “Best” Global Reach: How many languages does the web site support? Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible? Localization: How relevant is the web site to the user’ss culture and web site to the user culture and country? Community Localization: Community ocali ation: Does the site support locally generated content and foster community? Company confidential – distribution prohibited without permission
Define “Best” Global Reach: How many languages does the web site support? Global Navigation: How easily can visitors, regardless of their language, g y , g g g , find localized content? Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible? Localization: How relevant is the web site to the user’ss culture and web site to the user culture and country? Community Localization: Community ocali ation: Does the site support locally generated content and foster community? Company confidential – distribution prohibited without permission
Company confidential – distribution prohibited without permission
Best Global Websites
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Best Global Websites 40+ languages
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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency
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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways
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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization
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Best Global Websites 40+ languages Excellent global consistency Excellent global consistency Above‐average global gateways Above‐average localization Global community engagement
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The Internet connects computers. Language connects people. Company confidential – distribution prohibited without permission
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Global design is Global design is less design g
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The Best Global Websites
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Exceptions to the rule
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Exceptions to the rule
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Exceptions to the rule
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Exceptions to the rule
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If they can’t find it, If they can’t find it it doesn’t exist
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Country codes today:
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Country codes tomorrow:
Internationalized Domain ( ) Names (IDNs) are here!
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Localization is Localization is 10% translation
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Localization is… Language Culture Demographic Niche
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Localization is details Currencies Measurement systems D Date and time formats d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission
Localization is details Currencies Measurement systems D Date and time formats d i f Phone number formats Local/regional regulations Calendars Character encoding Capitalization Collation (Sorting) Text input/output Keyboard layouts Paper sizes Body language Body language Colors and icons Company confidential – distribution prohibited without permission
Localization is content About the Product/ Product/ Service
About Us
Translated
Support
Community
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User Generated
Most local content is never translated
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Most local content is never translated
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Most local content is never translated
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Social is now on the home page
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Social is now on the home page
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Social is now on the home page
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John Yunker jyunker@bytelevel com jyunker@bytelevel.com twitter.com/johnyunker Company confidential – distribution prohibited without permission
Mark Your Calendars!
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Knowledge Center
Download White Papers • Building Stronger Brands Around the World: A Guide to Effective Global Marketing to Effective Global Marketing • Strengthening Global Brands: Key Steps for Meaningful Communications around the World • Building a Global Web Strategy: Best Practices for Developing your International Online Brand l i i l O li d
View Webinars On‐Demand • Localizing for the Chinese Market • Going Global with Multimedia: Best Practices for Localizing Multimedia • Mastering Multilingual Marketing Company confidential – distribution prohibited without permission
Questions?
J h Y k John Yunker jyunker@bytelevel.com Twitter.com/johnyunker www.GlobalByDesign.com Gl b lB D i
Paula Shannon paula.shannon@lionbridge.com twitter.com/PaulaBShannon
Lionbridge www.lionbridge.com http://blog.lionbridge.com http://twitter.com/Lionbridge p // / g http://www.facebook.com/L10nbridge Company confidential – distribution prohibited without permission