Originally a live one-hour webcast, this presentation will provide you with a powerful cultural customization tool-kit which you may immediately use to culturally customize web sites for most countries in the world. You will also be provided with data and insights to make a business case for web site cultural customization. Research from the past 8 years across more than 10 countries has shown that cultural customization of web sites leads to higher ease of use, better attitude toward the site, and higher purchase intention, which has direct impact on your ROI.
