Lions Daily News 2015 Issue 2

THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

SUNDAY/JUNE 21/2015 - PUBLISHED BY BOUTIQUE EDITIONS

Monday, June 22, 10 a.m. | Grand Auditorium

T:330 mm

B:340 mm

S:330 mm

A CREATIVE RENAISSANCE Gerry Graf | Jessica Walsh

Come hear about how today’s avalanche of data and connectivity is changing the creative process. See Gerry Graf and Jessica Walsh speak at Adobe’s seminar, “A Creative Renaissance.”

ART BY PAWEL NOLBERT ©2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

D2-4deCouv.indd 1 M36602_ADBGEN031M01-0002_Cannes2015_SundayDailyNews_Ad_R2+V.indd 1

21/06/2015 20/06/2015 09:23 11:02

D2-4deCouv.indd 2

21/06/2015 09:23

THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

SUNDAY/JUNE 21/2015 - PUBLISHED BY BOUTIQUE EDITIONS

GLASS LION SET TO SHATTER STEREOTYPES

A SELECTION OF TODAY’S SEMINARS

10.15 10.00 MEDIACOM HOW TO SURVIVE A ZOMBIE ATTACK (AND HARNESS CULTURAL TRENDS TO GROW BRANDS) 11.00 SAPIENTNITRO MEET THE DISRUPTORS: HOW TINDER COUPLED TECHNOLOGY WITH HUMAN EXPERIENCE 12.00 BARBARIAN GROUP STRETCHING YOUR CREATIVITY: NEW WAYS TO BUILD IN NEW MEDIUMS FAR OUTSIDE OF YOUR COMFORT ZONE 13.00 CHIEL WORLDWIDE THE NEXT DECADE OF SOCIAL MEDIA 14.00 HAKUHODO ZEN MEETS ANIME: DECODING THE SECRETS OF JAPANESE CREATIVITY 15.00 BRANDOPUS NAILING JELLY TO A TREE & OTHER WILD GOOSE CHASES 16.00 WGSN COLOUR DISRUPTION – A SENSORY SCIENCE 17.00 TENCENT THE HUMAN FACE BEHIND THE DEVICE All seminars are in the Grand Auditorium unless otherwise stated

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

D2 01-03-06+D+z.indd 1

F DIVERSITY and equality are supposed to produce some of the best results in any work place, then the new Glass Lion should be the ultimate prize aspired to by all ad creatives worldwide, said jury president Cindy Gallop.

As the former chairman of BBH New York, the 2003 Advertising Woman of the Year and current founder and CEO of www.

IfWeRanTheWorld.com, Gallop has always been a maverick in her approach to work and life. Moreover, she does not hold back when expressing her views and is famous — possibly notorious — for boasting: “I like to blow shit up.”

The Glass Lion’s entries should then expect their work to be thoroughly scrutinised to ensure the best creative work walks off with the new prize. “I want us to be inundated with entries demonstrating that shattering gender stereotypes isn’t something you write ads about. It’s fundamental to the DNA of great advertising that understands, appeals to and resonates with the audiences of today,” Gallop said.

She added: “I want every single creative in every country around the world to desperately want to win the Glass Lion, because the work that wins this award represents ‘The New Creativity’ — a gold standard for creative and socio-cultural change in our industry.”

And, it doesn’t end there for Gallop: “In a few years’ time, I want the Glass Lion to no longer exist, because every single Cannes Lions entry and award winner will already qualify.”

I

TIM BERNERS-LEE

PHARRELL WILLIAMS

RICHARD CURTIS

AL GORE

VIOLA DAVIS

Big names and category gains set tone for 2015 THE 62nd edition of Cannes Lions

International Festival of Creativity has seen a spectacular 37,426 entries from around 90 countries.

Combined with sister events Lions Health and Lions Innovation, the total number of entries in 2015 comfortably exceeds 40,000.

This year, there were increases in numerous categories, including Branded Content & Entertainment (+18%), Cyber (2%), Direct (5%), Film (8%), Film Craft (6%), Mobile (5%), PR (6.5%) and Radio (19%). However, the biggest spike came in the Creative

Effectiveness category, which saw its overall entry count double.

There was also a good start for the new Glass Lions category, which rewards gender-aware communications. This attracted an impressive 166 entries.

Special honours this year go to R/GA’s Bob Greenberg, the 2015 recipient of the Lion of St Mark; Tencent’s SY Lau, Media Person of the Year; Heineken, Creative Marketer of the Year; and the Cannes LionHeart Award, which will be presented to former US vice-president Al Gore. Gore will

also take part in The Cannes Debate with Sir Martin Sorrell, which will ask whether creativity can change the world and what role creative communications can play in environmental campaigning.

As always, the Festival boasts an A-list cast of speakers. Music icons in town include Pharrell Williams, Will.i.am, David Guetta and Marilyn Manson, who features in the 9th Annual Grey Music Seminar. There is also a stellar line-up of scientists, including Professor Brian Cox TURN TO P.6

Innovation starts right here LIONS Innovation, the brand new Cannes Lions’ festival within a festival, goes live on June 25 and 26 with the firstever Innovation Lions and Creative Data Lions prizes.

And Nick Law and David Sable, the two awards’ respective presidents, explain why they believe this new Cannes development heralds the next revolutionary phase in global advertising.

Law is global chief creative officer of R/GA, known for its innovative work for clients including Google, Nike and

INSIDE BOX

DAVID SABLE

Beats by Dre. He has publicly declared that the traditional roles in advertising creativity have been radically changed by technology. And the sooner

NICK LAW

the industry accepts that evolution, Law believes, the sooner it can maintain its reputation for revolutionising the way consumers live.

TURN TO P.6

NEWS / INNOVATION SHORTLIST / PROMO SHORTLIST / PRESS SHORTLIST /MOBILESHORTLIST / DIRECT SHORTLIST / FOCUS ON SWEDEN / FOCUS ON WOMEN /FOCUS ON TRENDS / SCREENINGS SCHEDULE

20/06/2015 23:24

D2-AD.indd 2

20/06/2015 21:30

LIONS DAILY NEWS

SUNDAY / JUNE 21 / 2015

NEWS

Young PR and Print Lions set out to save the world THE YOUNG PR Lions are getting their teeth into meat — or more specifically, the ticking environmental time bomb of rising meat consumption.

The 18 teams taking part in this year’s Young Lions PR competition were tasked yesterday by Greenpeace’s Stephanie TöweRimkeit, sustainable agriculture campaigner, and press officer Antje Rudolph with creating a campaign that informs, inf luences and mobilises the public debate about the negative impact of meat production on the environment, climate and health.

In order to preserve both the environment and human health, “it is absolutely necessary that people eat less or no meat”, said the Greenpeace brief.

“We require a PR campaign that raises awareness of the environmental impact of meat and motivates consumers to c hange t heir consumption habits. The challenge is to communicate that ‘giving something up’ is not a sacrifice but a decision that can help bring sustainable living one step closer.”

Modern livestock farming techniques have contributed significantly to deforestation, methane emissions, over-fertilisation and loss of biodiversity from pesticides and genetically modified crops.

Moreover, most fattened livestock now eats maize, soybean and grains. These are g rown on land t hat could otherwise be cultivated for direct food pro-

UNODC’S BIANCA NEWBY

duction, meaning that food ends up in a feeding bucket, not on a plate.

The focus of the Lions PR Lions’ submissions should be on the Western world, which has an annual meat consumption of 78.4kg per capita (it stands at 31kg in the developing world).

GREENPEACE

“THE CHALLENGE IS TO COMMUNICATE THAT ‘GIVING SOMETHING UP’IS NOT A SACRIFICE” Among the 10 top meatconsuming countries are Spain, Denmark, Austria, Ireland and France.

Later yesterday afternoon the Young Print Lions were challenged to raise awareness of the United Nation’s Office on Drugs and Crime’s (UNODC) International Anti-Corruption

Day, which will take place on December 9.

“Fighting corruption is a global concern,” said UNODC’s campaign manager Bianca Newby briefing the 4 3 Yo u n g P r i n t L i o n s teams. “It is found in both developing and developed countries, and evidence shows that it hurts poorer people disproportionately.

It contributes to instability and poverty, and is a major obstacle to development.”

The overall objective of the print ad is to engage the public with the issue via a clear, straightforward message t hat can be easily translated for global audiences. The ad should also drive the readers to follow International Anti-Corruption Day on Facebook in order to grow the initiative’s social-media base.

“Be passionate, dedicated and compassionate but never sentimental,” Newb y a d v i s e d t h e Yo u n g Lions. She also war ned against jargon, idioms and cultural stereotypes.

“The campaign should demonstrate that corruption is a complex and varied issue that is relevant to everyone and affects us all,” she added. People often think corruption is just a way of life, but every society, sector and individual would benefit for saying ‘no’ to this crime.”

The entries from both the Young PR Lions and Young Print Lions entries will be judged by the PR and Press juries respectively, and the winners announced at the PR and Press Awards ceremonies tomorrow night.

3

Push beyond the limit, Matt Eastwood urges

JWT’S MATT EASTWOOD

MATT Eastwood is famous for his creative executions in acclaimed ad campaigns such as Water is Life’s ‘Hashtag killer’.

Last year, this creativity helped propel him to the role of JWT’s first global creative chief since 2009. He added to that achievement this year when he was selected to be Lions’ 2015 Promo & Activation jury president. And he plans to bring his awardwinning experiences to the selections.

“Today, clients look towards work in this category to truly supercharge their brand prom-

ise,” he said. “In selecting the work that will stand as a permanent record of excellence, my hope is to inspire both clients and creatives to push beyond their imagined limits.”

In his career, Eastwood has pushed regularly beyond his own limits. ‘Hashtag killer’ is a case in point. Made in 2012 while he was at DDB New York, the campaign raised awareness about water shortages in the world’s poorest communities by getting people to tweet about the inconsequential things the wealthy, by comparison, worry about.

He was also behind ‘Yeah, that kind of rich’, a series of TV spots for the New York Lottery satirising the extreme opulence and excessive lifestyles that winners would not have problems paying for.

Now everyone wants to be like a girl

LEO BURNETT CANADA’S JUDY JOHN: “FEARLESS”

JUDY John, CEO and chief creative officer at Leo Burnett Canada, and president of the Direct jury, is the woman behind Leo Burnett’s ‘Like a girl’ campaign for Always, Procter & Gamble’s feminine-hygiene brand.

Designed to highlight the implied incompetence when the phrase “like a girl” is used to describe an activity, the campaign turned into an awardwinning crusade for empowering young girls. Today, the spot

has garnered about 58 million YouTube views and an endless number of awards. And thanks to John, the phrase “like a girl” is increasingly unlikely to be used as an insult.

When asked how she develops her ideas, John said she asks a lot of questions and chases after as much information as possible about the topic. She added that she had hoped the ‘Like a girl’ campaign would trigger conversations. Instead, it ended up influencing people’s state of mind.

John, who has been described as “fearless” by admirers, is the first ever jury president from Canada. “I’m looking forward to the discussions around the inspirational work with a world class jury,” she said.

PUBLISHER RICHARD WOOLLEY EDITOR IN CHIEF JULIAN NEWBY MANAGING EDITOR DEBBIE LINCOLN SUB EDITOR JO STEPHENS REPORTERS ANDY FRY - EMELIA JONES - JULIANA KORANTENG - GARY SMITH LIONSDAIL­­­­YNEWS.COM/SOCIAL MEDIA SUNNIE & HARRIET/STUDIO A PHOTOGRAPHERS YANN COATSALIOU - MICHEL JOHNER - OLIVIER HOUEIX LAYOUT DESIGN A NOIR - T: +33 (0)1 48 06 22 22 - AGENCE@ANOIR.FR ARNAUD PAIKINE - VALERIE MERSIER - CHRISTIAN ZIVOJINOVIC SYSTEMS CO-ORDINATION PROD EVENTS - SOPHIA ANTIPOLIS - T: +33 (0)4 93 33 12 40 CANNES LIONS DAILY NEWS/EDITORIAL T: 04 92 59 00 30 ADVERTISING IN CANNES 04 92 59 00 26 - JODLIN@BOUTIQUEEDITIONS.COM JERRY ODLIN +44 77 6886 0417 - LISA RAY +44 77 98 662 955 - NICKI WEBBER +1 912 308 6967 ADVERTISING PRODUCTION ROGER HALL PRINTER RICCOBONO OFFSET PRESSE, LE MUY GREEN PUBLISHING THE PAPER USED BY BOUTIQUE EDITIONS IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRY OF ORIGIN PUBLISHED BY BOUTIQUE EDITIONS LTD - 117 WATERLOO ROAD - LONDON SE1 8UL - T: +44 20 7902 1942 - F: +44 20 3006 8796 © 2015 CANNES LIONS

D2 01-03-06+D+z.indd 3

20/06/2015 23:25

4

NEWS

SUNDAY / JUNE 21 / 2015

CLAUDIA GONZALEZ ROMO, UNICEF CHIEF OF PUBLIC ADVOCACY

UNILEVER’S DR ANALIA MENDEZ

Brands and agencies should work together to save lives SIX MILLION children under five die every year, many from preventable diseases, for example diarrhoea. And one billion people are still living in extreme poverty, despite profound advances in science and technology. These shocking figures provided the backdrop to a UNICEF-backed Lions Health session entitled: How Can Creativity Generate Positive Change To Save Children’s Lives?

Claudia Gonzalez Romo,

chief of public advocacy at UNICEF, said advances have been made in reducing the headline poverty figure since the creation of the UN’s Millen n i u m D evel opme nt Goals, but she argued that co-operation between public bodies, brands and agencies could accelerate progress. “I know that one of the only things that [will make politicians act] is public opinion. So my appeal to creatives and innovators is, ‘Let’s work together to gen-

erate awareness that can deliver real impact and change. Let’s develop lifesaving, not just life-changing, creativity.”

Gonzalez Romo acknowledged, however, that there is a job to be done by public bodies in providing the right tools to facilitate creativity: “A lot of our data deals with averages, but that can be fr ustrating because it doesn’t highlight gaps and inequalities. I think about South Sudan, for example,

where people are in desperate need of help and kids are dying of malnutrition, but the situation has not reached the required standard to be defined as a famine. So what I want is more robust and disaggregated data, which allows us to zoom in on stories and make them personal. That’s where the creative community can then play a role.”

A central theme during the discussion was the fact that huge multinationals — Uni-

LIONS DAILY NEWS

lever and Procter & Gamble, for example — are in poll position to make a difference, something that has also been mentiojned during Lions Health awards judging. Unilever brands, for example, are used by two billion people every day. Dr Analia Mendez, global professional marketing director at Unilever was on the panel. She said improving health and well-being is a key goal for the company, which recognises that improving people’s lives is not just a moral duty, but one that is beneficial to its business.

Mendez stressed that “it is difficult to change behaviour, because important issues like washing hands, brushing teeth and maintaining clean toilets are not fun activities”. However creative activities by Unilver brands like Lifebuoy and Domestos have had a dramatic impact on communities. Key to Unilever’s success has been a system based around what it calls the five levers of change: make it understood, make it easy, make it rewarding, make it desirable, make it a habit.

“Our research shows that if we can make behaviour change stick for 21 days it becomes a habit,” she added.

Echoing Gonzalez Romo, Mendez said the key to progress is public-private partnerships: “The private sector has a role to play, but in isolation it can do nothing. We can’t do it alone.”

M O N D AY J U N E 2 2 N D | 3 : 0 0 P M | D E B U S S Y

SYL SALLER-DIAGEO | CHRIS CURTIN-VISA M I K E S C H A L I T- B B D O S O U T H A F R I C A

D2 04+d+z.indd 4

20/06/2015 23:28

Sometimes...

it’s better not to know.

Sometimes, it is.

Know how your digital ad spend is working for you.

Gain clear insight into what you’re getting with VISTO™ by Collective.

Hello transparency.

D2-AD.indd Collective June 5 21 Ad .pdf

20/06/2015 6/12/15 12:51 21:30 PM

6

NEWS

SUNDAY / JUNE 21 / 2015

New-style partnerships change Japan healthcare

DENTSU INC’S MASAYA SHIMIZU: GAME-CHANGING PARTNERSHIPS

DENTSU Inc planning director

Masaya Shimizu used his Lions Health session to discuss how Japanese companies are rethinking their approach to healthcare. With widespread social and infrastructure redevelopments expected in the run-up to the Tokyo 2020 Summer Olympics, he said that new and existing healthcare players are forming game-changing partnerships.

“Tokyo will see a lot of refurbishment, which means there is a chance for companies to shape the future,” he added.

“The food, sports, IT and realestate sectors are just a few of the industries that are looking at how to build a city around the theme of healthcare.”

This is a hugely important subject now that health and wellbeing are such a preoc-

D2 01-03-06+D+z.indd 6

cupation for people. “We are already in a position where a quarter of the population in Japan is over 65,” Shimizu said. “So we are moving to a situation where fitness, food, data, community and environment are all elements of our healthcare lifestyle choices.”

Shimizu gave examples of the work that Dentsu is doing with companies and com-

and running. Supported by local government organisations and sponsors, tests with Everyspo showed that this kind of technology stimulates people to exercise more.

He also gave a fascinating glimpse into an ambitious project that has seen the creation of an eco-friendly smart town called Fujisawa SST. Supported by Panasonic, the town is in effect a

MASAYA SHIMIZU

“WE ARE MOVING TO A SITUATION WHERE FITNESS, FOOD, DATA, COMMUNITY AND ENVIRONMENT ARE ALL ELEMENTS OF OUR HEALTHCARE LIFESTYLE CHOICES” munities to help improve general health. One is an app called Ever yspo, which encourages people to form teams and compete with each other to hit improved health targets, such as more walking

living lab that explores and implements next-generation lifestyles. For example, there is a lot of emphasis currently on eco-mobility through issues such as car sharing and the use of electric cars.

BIG NAMES AND CATEGORY GAINS SET TONE FOR 2015 CONTINUED...

and developer of the worldwide web Sir Tim Berners-Lee. Berners-Lee takes the stage with PHD’s Worldwide Mike Cooper to look at the next tech revolution of Artificial Intelligence.

High-profile celebrities from the worlds of film and TV include Kenneth Branagh, Viola Davis, Martha Stewart and Norman Reedus, better known as Daryl from AMC’s hit series The Walking Dead. Reedus takes part in a session that explores how to use the power of the latest cultural trends to leverage brands. Filmmaker and humanitarian Richard Curtis (Four Weddings And A Funeral) is also at the Festival to discuss a ground-breaking project for the UN, supported by global screen advertising association SAWA. Internet entrepreneur Sean Rad is also in Cannes. Today in Meet The Disruptors: How Tinder Coupled Technology With Human Experience, the Tinder founder discusses how he changed the dating game for 50 million people. Equally significant has been the rise of Snapchat, the third most valuINNOVATION STARTS RIGHT HERE CONTINUED...

“Innovation happens when we look at old things in new contexts, or recombine them to make entirely new things,” he said. “The hyperlink is a perfect metaphor. Since the internet made possible an infinite number of hyperlinked combinations of information and experience, the pace of innovation has exploded, turning entire industries upside down.”

This is particularly true for the creative industries, Law added: “Innovation is reshaping everything — what we make, how we work and even how we define what we do.

Our role now requires us to re-examine the old ways in a new light and to explore the combinations technology has made possible.”

If the career of Sable, Y&R’s global CEO and jury president

LIONS DAILY NEWS

able venture-backed company in the world. Snapchat is represented at the Lions by co-founder and CEO Evan Spiegel, who will discuss the millennial mindset and disposable messaging with Joanna Coles, editor-inchief of Cosmopolitan.

Among the high-profile female speakers are Betsy Beers, executive producer of Grey’s Anatomy, Scandal and How To Get Away With Murder; Julia Louis-Dreyfus, actress, comedian and producer of HBO’s Veep; and actress Samantha Morton.

Morton talks to Dazed editorial director Jefferson Hack about her experiences in front of and behind the camera. The session also explores the potential of female creativity to revolutionise film as we know it.

In other sessions, celebrity chef Jamie Oliver and Edelman CEO Richard Edelman ask whether consumers are as excited by innovation as creative executives. Team Sky team principle Sir David Brailsford joins Jerry Buhlmann, CEO of Dentsu Aegis Network, and CNN news anchor Nina Dos Santos to discuss tactics for positively disrupting industries to deliver the unexpected. of the inaugural Creative Data Lions, is anything to go by, data was driving advertising long before big data and algorithms became trendy.

“Way back when, I was honoured to be a part of the original group that helped to create the Direct Lions,” Sable said. “That marked the beginning of a journey at the Cannes Lions that highlighted and valued effectiveness, data and targeting as playing an important role in creative execution.

Last year, I was honoured once again and led the Creative Effectiveness jury, where we made a clear statement about the importance of real data in determining the effectiveness of creative work. This year, we are not only choosing winners and inspiring future entries, but what we do will set the tone for the future by determining the role data and insights play in creative work.

20/06/2015 23:25

D2-AD.indd 7

20/06/2015 21:30

FILM IN SCOTLAND

FOR THE PERFECT LOCATION Contact us today for a fast, free, confidential location service, award-winning production companies, experienced crew and great facilities.

www.creativescotlandlocations.com E locations@creativescotland.com T +44 (0) 141 302 1723/35 North Uist, Outer Hebrides Photo: Allan Wright/Scottish Viewpoint

D2-AD.indd 8

20/06/2015 21:31

LIONS DAILY NEWS

SUNDAY / JUNE 21 / 2015

NEWS

9

Viagra, women, saving lives and visions of the future, all in a day

HRH PRINCESS SARAH ZEID OF JORDAN

ASTRID MAHARANI PRAJOGO OF TM HEALTHCARE INDONESIA

EMMA WALMSLEY OF GSK CONSUMER HEALTHCARE

THE PROGRAMME for the second day of Lions Health covered a wide array of topics, ranging from how popular culture can be harnessed to drive healthcare brands, through to the impact of disruption and innovation in healthcare.

Along the way there was a session on the Viagra phenomenon and a keynote from Lowe and Partners Global Creative Council president Jose Miguel Sokoloff, who shared key lessons from his time in advertising.

In one of the day’s most highprofile sessions, HRH Princess Sarah Zeid of Jordan joined a panel of experts to discuss Creative Solutions For Saving Women’s Lives Around The Globe. Held in the Debussy Auditorium at 10.15, this session was hosted by the United Nations

D2 09+D+Z+D+Z.indd 9

UKONWA OJO, GLOBAL BRAND DIRECTOR DUREX AND KY

Foundation and moderated by the UN’s chief communications and marketing officer Aaron Sherinian.

An interesting conundrum for healthcare was discussed in InterbrandHealth’s seminar Standing Out But Not Alone In The Age Of Integration. Medicines, devices, platforms, modalities and services developed for care are rarely produced by the same manufacturer, but more integration is now occuring and the session explored how collaborating to create a functional system can create value for professionals and consumers while allowing brands to exert their unique value.

Other sessions included Healthcare: A Vision Of The Future, in which Julian Boulding, president of thenetworkone; Matt Baker, senior

partner for OPEN Health and managing director of LEC Health; and Astrid Maharani Prajogo, managing director of TM Healthcare Indonesia; explored key industry themes including technology, big data and social change.

In Disruption And Innovation In Healthcare, hosted

by TBWA\Worldhealth, Steve Morris, managing director of London’s TBWA\ Paling Waters talked to Nina Tandon, CEO and founding team member of EpiBone — a revolutionary bone reconstruction company which developed a technique that allows patients to grow their own bone — about what lessons can be learned from working at the crossroads of healthcare, technology and innovation.

There were also interesting

PEARLFISHER’S JONATHAN FORD AT THE VIAGRA SESSION

sessions from Microsoft, about how urban environments can be designed to reduce the stress that is associated with getting around, and Grey which took to the stage with GSK Consumer Healthcare to discuss how the latter has used communications to move from “pharma-led products consumers respect to scienceled brands people love”.

In East Meets West: How Global Insights Are Leading To Innovation In Healthcare Communications, Jane LinBaden, CEO of Isobar China, and Dave Meeker, Isobar US Technology and Innovation guru, shared their thoughts on how multiple cultural insights and philosophies can improve healthcare communications campaigns.

As always, there was strong emphasis in Cannes on

unlocking the potential of young talent. This was the theme of TMW Unlimited’s session: Harnessing Creativity, Talent And Technology To Move The Bottom Line.

TMWU recently launched a business incubation programme, inviting its employees to submit ideas and pitch to a panel for a £20,000 investment. As part of this session, Natalie Price, winner of the programme, told delegates about how she created a low-cost product that merges wearable and mobile technology to prevent people with dementia from wandering.

For the first time, there were special sessions in which leading members of the Health & Wellness and Pharma Awards juries discussed why they selected winners in their categories.

20/06/2015 20:06

10 SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

INNOVATION INNOVATIVE TECHNOLOGY A01/004 FENCING VISUALIZED • SPORTS BIZ CO. • FENCING VISUALIZED • ENT./AG. DENTSU INC. TOKYO / RHIZOMATIKS TOKYO / DENTSU TEC INC. TOKYO JAPAN A01/011 OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT • AUTONOMOUS RETAIL SERVICE ROBOT • ENT./AG. LOWE’S COMPANIES MOORESVILLE / FELLOW ROBOTS MOUNTAIN VIEW • PROD. CO. ROC NOIR LOS ANGELES USA A01/018 3 WORDS TO ADDRESS THE WORLD • WHAT3WORDS • ENT./AG. WHAT3WORDS LONDON UNITED KINGDOM A01/020 GOOGLE SPOTLIGHT STORIES • NEW STORYTELLING PLATFORM MADE FOR MOBILE • ENT./AG. GOOGLE ATAP MOUNTAIN VIEW USA A01/021 EYE PLAY THE PIANO • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS • “EYE PLAY THE PIANO,” • ENT./AG. HAKUHODO KETTLE TOKYO • PROD. CO. TOKYO TOKYO JAPAN A01/029 BAIDU KUAISOU • SMART CHOPSTICKS • ENT./AG. BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) BEIJING CHINA A01/033 PEPPER • SOFTBANK MOBILE CORP./SOFTBANK ROBOTICS CORP. / ALDEBARAN ROBOTICS • COM. PART. ROBOT • ENT./AG. DENTSU INC./SOFTBANK MOB. CORP. TOKYO/SOFTBANK ROBOTICS CORP. TOKYO/ALDEBARAN ROBOTICS PARIS • PROD. CO. GEEK PIC. TOKYO JAPAN A01/038 VIEWS FOR THE BLIND • HORUS TECHNOLOGY • WEARABLE DEVICE THAT HELPS BLIND PEOPLE TO OVERCOME THEIR LIMITS • ENT./AG. Y&R ITALIA MILAN • PROD. CO. THE BIGMAMA MILAN ITALY A01/056 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY MEXICO A01/061 PRESENZ • INTERACTIVE PARALLAX • ENT./AG. NOZON BRUSSELS • PROD. CO. NOZON BRUSSELS BELGIUM A01/063 BIORANGER • DIAGENETIX • CROP TESTING DEVICE AND APP • ENT./AG. R/GA NEW YORK USA A01/064 GROVE ECOSYSTEM • GROVE LABS • CONNECTED INDOOR ECOSYSTEM • ENT./AG. R/GA NEW YORK USA A01/065 HAMMERHEAD • HAMMERHEAD NAVIGATION • INTUITIVE BICYCLE NAVIGATION SYSTEM • ENT./AG. R/GA NEW YORK USA A01/067 OWLET • OWLET BABY CARE • CONNECTED BABY SOCK THAT MEASURES HEART RATE AND BREATHING • ENT./AG. R/GA NEW YORK USA CREATIVE INNOVATION A02/005 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • TRAFFIC LIGHT MODIFICATION • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN A02/008 SMARTBOWL • FRESSNAPF • ENGAGEMENT ECOSYSTEM • ENT./AG. OGILVY GERMANY DÜSSELDORF A02/010 CLEVER BUOY • OPTUS • THE WORLD’S FIRST SHARK DETECTION BUOY • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY A02/021 BACKUP MEMORY • SAMSUNG TUNISIA • SMART PHONE APP • ENT./AG. 3SG-BBDO ARIANA A02/022 HOUSE OF MAMBA • NIKE • RE-ACTIVE LED COURT • ENT./AG. AKQA LONDON / AKQA SHANGHAI • MED. AG. MINDSHARE CHINA SHANGHAI A02/041 COLOR FOR THE COLORBLIND • VALSPAR • GLASSES FOR THE COLORBLIND • ENT./AG. FCB CHICAGO / ENCHROMA BERKELEY, CA • PROD. CO. TOOL SANTA MONICA A02/044 DRINK UP FOUNTAIN • PARTNERSHIP FOR A HEALTHIER AMERICA • NON PROFIT ORGANIZATION • ENT./AG. VML NEW YORK / Y&R NEW YORK • PROD. CO. YESYESNO NEW YORK A02/056 THE FACE OF LITTER • HONG KONG CLEANUP • HONG KONG CLEANUP • ENT./AG. OGILVY & MATHER GROUP HONG KONG A02/062 FIAT SAFE KEY • FIAT • SOCIAL MEDIA TECHNOLOGY OR SMART PHONE APP. • ENT./AG. ISOBAR BRAZIL SAO PAULO • PROD. CO. VETOR FILMES SÃO PAULO A02/078 KINETIC ENERGY SHOE • GREEN CROSS • THE SHOE THAT GENERATES POWER WITH EVERY STEP • ENT./AG. DDB GROUP VIETNAM HO CHI MINH CITY A02/080 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • THE WORLD’S FIRST HOLOGRAM PROTEST. • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID A02/082 PENNY THE PIRATE • LUXOTTICA • STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING • ENT./AG. SAATCHI & SAATCHI SYDNEY A02/093 CLEAN AIR IN A BOX • VOLKSWAGEN GROUP CHINA • CLEAN AIR IN A BOX • ENT./AG. DDB CHINA GROUP SHANGHAI • PROD. CO. A NEW LIFE FILMS SHANGHAI A02/095 SAFETY TRUCK • SAMSUNG • SAFETY TRUCK • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES A02/107 LIFE SAVING DOT • TALWAR BINDI • LIFE SAVING DOT • ENT./AG. GREY GROUP SINGAPORE • PROD. CO. HFILMS MILAN A02/113 REDUCE SPEED DIAL • VOLKSWAGN • REDUCE SPEED DIAL • ENT./AG. COLENSO BBDO AUCKLAND A02/122 THE LUCKY IRON FISH PROJECT • LUCKY IRON FISH • IRON DEFICIENCY SUPPLEMENT • ENT./AG. GEOMETRY GLOBAL DUBAI / MEMAC OGILVY DUBAI • PROD. CO. LUCKY DEVIL FILMS SINGAPORE A02/128 ACH2O • PANASONIC • «ENVIRONMENTAL TECHNOLOGY» • ENT./AG. MARURI GREY GUAYAQUIL A02/130 LIFEPAINT • VOLVO UK • LIFEPAINT REFLECTIVE PAINT • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON A02/138 REBIRTH AFTER READING • FRIENDS OF NATURE • FADING INK • ENT./AG. CHEIL BEIJING

GERMANY GERMANY AUSTRALIA TUNISIA UNITED KINGDOM USA USA HONG KONG BRAZIL VIETNAM SPAIN AUSTRALIA CHINA ARGENTINA SINGAPORE NEW ZEALAND UNITED ARAB EMIRATES ECUADOR UNITED KINGDOM CHINA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

INNOVATION PRESENTATIONS TUESDAY 23RD

WEDNESDAY 24TH

TIME

TITLE

09:00 - 09.45

JURY BRIEFING & OPENING DISCUSSION

10:00 - 10:20

OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT

10:20 - 10:40

SOS SMS

10:40 - 11:00

EYE PLAY THE PIANO

R/GA New York

11:00 - 11:20

BIORANGER

11:20 - 11:40

BREAK

11:40 - 12:00

FENCING VISUALIZED

COMPANY

PRESENTERS

COUNTRY

TITLE

COMPANY

PRESENTERS

GOOGLE ATAP Mountain View

Rachid El Guerrab, Christopher O’Reilly

USA

Y&R ITALIA Milan

Vicky Gitto, Luca Nardelli

Italy

WHAT3WORDS London

Chris Sheldrick, Giles Rhys Jones

UK

R/GA New York

Taras Wayner, Jonathan Bradley

USA

NOZON Brussels

Koen Vanderstraeten, Matthieu Labeau

Belgium

PEPPER

DENTSU INC. Tokyo

Koichi Yamamoto, Sean Mckelvey

Japan

R/GA New York

Chloe Gottlieb, Nick Coronges

USA

M&C SAATCHI Sydney

Jaimes Leggett, Jonathan Flannery

Aus

10:00 - 10:20

GOOGLE SPOTLIGHT STORIES

Kyle Nel

USA

10:20 - 10:40

VIEWS FOR THE BLIND

GREY MÈXICO Mexico City

Pedro Egea, José Aguilar

Mexico

10:40 - 11:00

3 WORDS TO ADDRESS THE WORLD

HAKUHODO KETTLE Tokyo

Shota Hatanaka, Teiichi Ota

Japan

Richard Ting, Taras Wayner

USA

LOWE'S COMPANIES Mooresville

DENTSU INC. Tokyo

12:00 - 12:20

BAIDU KUAISOU

BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)

12:20 - 12:40

HAMMERHEAD

R/GA New York

12:40 - 13:40

LUNCH

13:40 - 14:00

HOUSE OF MAMBA

Kaoru Sugano, Toshihiko Tanabe

Japan

Guanchun Wang

China

Nick Coronges, Richard Ting

USA

11:00 - 11:20

GROVE ECOSYSTEM

11:20 - 11:40

BREAK

11:40 - 12:00

PRESENZ

12:00 - 12:20 12:20 - 12:40

OWLET

12:40 - 13:40

LUNCH

COUNTRY

AKQA London

Duan Evans, Andy Hood

UK

13:40 - 14:00

CLEVER BUOY

Tunisia

14:00 - 14:20

FIAT SAFE KEY

ISOBAR BRAZIL Sao Paulo

Fred Saldanha, Dave Meeker

Brazil

14:20 - 14:40

THE LUCKY IRON FISH PROJECT

GEOMETRY GLOBAL Dubai

Gavin Armstrong, Logan Allanson

UAE

14:40 - 15:00

KINETIC ENERGY SHOE

DDB GROUP VIETNAM Ho Chi Minh City

John Sampson

Vietnam

15:00 - 15:20

BREAK

15:20 - 15:40

SMARTBOWL

OGILVY GERMANY Dusseldorf

Markus Hirschl, Byron McCaughey

Germany

14:00 - 14:20

BACKUP MEMORY

3SG-BBDO Ariana

Hosni Ghariani, Yassine Boughaba

14:20 - 14:40

DRINK UP FOUNTAIN

VML Kansas City

Mike Wente, Harsh Kapadia

USA

14:40 - 15:00

ACH2O

MARURI GREY Guayaquil

Eduardo Maruri, Francisco Ceballos

Ecuador

15:00 - 15:20

BREAK

15:20 - 15:40

THE DANCING TRAFFIC LIGHT

BBDO GROUP GERMANY Berlin

Daniel Schweinzer, Lukas Liske

Germany

15:40 - 16:00

PENNY THE PIRATE

SAATCHI & SAATCHI Sydney

Catherine Harris, Meredith Jones

Aus

16:00 - 16:20

CLEAN AIR IN A BOX

DDB CHINA GROUP Shanghai

Ng Jit Hoong, Tim Cheng

China

16:20 - 16:30

BREAK

16:30 - 16:50

HOLOGRAMS FOR FREEDOM

16:50 - 17:10

LIFE SAVING DOT

17:10 - 17:30

REDUCE SPEED DIAL

D2 - 10Innovation-Shortlist.indd 10

TIME

DDB SPAIN Madrid

Javier Urbaneja, Gorka Lozano

Spain

GREY GROUP Singapore

Juhi Manwani, Ali Shabaz

Singapore

COLENSO BBDO Auckland

Levi Slavin, Emad Tahtouh

NZ

20/06/2015 19:53

LIONS DAILY NEWS

SHORTLIST 11

SUNDAY / JUNE 21 / 2015

PROMO USE OF PROMOTIONAL EVENTS & STUNTS A01/003 THE NORTH FACE KOREA: NEVER STOP EXPLORING CAMPAIGN • THE NORTH FACE KOREA • APPAREL • ENT./AG. INNORED SEOUL • PROD. CO. SPACE MONSTER CONTENTS SEOUL A01/020 VOTE FOR US. WE’LL VOTE FOR YOU • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT

SOUTH KOREA LEBANON

A01/021 THE AIRPLANE APARTMENT • KLM ROYAL DUTCH AIRLINES, AIRBNB • THE AIRPLANE APARTMENT • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PROD. CO. FONO AMSTERDAM

THE NETHERLANDS

A01/057 CHASING HORIZONS • CITIZEN • ECO-DRIVE SATELLITE WAVE F100 • ENT./AG. WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO • PROD. CO. SMUGGLER LONDON

THE NETHERLANDS

A01/080 DONATE YOUR SHADOW • CONVERSE HQ & BRASIL • CONVERSE • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI • PROD. CO. KANA FILMS SÃO PAULO A01/104 REVERSE APRIL FOOLS’ • BMW • APRIL FOOLS’ STUNT • ENT./AG. DDB GROUP NEW ZEALAND AUCKLAND • MED. AG. DYNAMO AUCKLAND • PROD. CO. TWO HEADS AUCKLAND

USA NEW ZEALAND

A01/109 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON

USA

A01/110 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

USA

A01/126 NAZIS AGAINST NAZIS-GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GRABARZ & PART. /GGH LOWE HAMBURG • PROD. CO. 27 KM ENTERTAIN./HARVEST DIGIT. AGRI. HAMBURG GERMANY A01/131 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA A01/150 OCTOGRAPHER • SONY NEW ZEALAND • SONY CYBER-SHOT TX30 • ENT./AG. FCB NEW ZEALAND AUCKLAND A01/154 NIVEA DOLL • BDF NIVEA BRASIL • KIDS SUNBLOCK • ENT./AG. FCB BRASIL SÃO PAULO A01/156 HUMAN ADOPTION PROGRAM • LOST DOGS HOME • PET ADOPTION • ENT./AG. GPY&R MELBOURNE A01/162 THE PIZZA DELIVERY EXPERIMENT • RUTER • PUBLIC TRANSPORTATION COMPANY • ENT./AG. MCCANN OSLO • MED. AG. STARCOM OSLO • PROD. CO. PRAVDA OSLO A01/167 SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. • HORNBACH • DIY HOME IMPROVEMENT SUPERSTORES • ENT./AG. HEIMAT BERLIN • MED. AG. CROSSMEDIA DÜSSELDORF A01/169 RAISE THE PRIDE • TORONTO PFLAG • LGBTQ SUPPORT, EDUCATION, AND ADVOCACY • ENT./AG. J. WALTER THOMPSON CANADA TORONTO / SHANTY TOWN TORONTO A01/170 PARK & DRIVE • VOLKSWAGEN POLCZYNSKA DEALERSHIP • TEST DRIVE • ENT./AG. DDB & TRIBAL WARSAW • PROD. CO. CUTCUT WARSAW A01/188 A KISS IS A STAMP • POSTNL • POSTAL SERVICES • ENT./AG. JOE PUBLIC TAKE-AWAY ADVERTISING AMSTERDAM A01/189 THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT • FASHION REVOLUTION (NGO) • SOCIAL ACTIVATION • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. UNIT9 BERLIN A01/196 WAVE • DECATHLON • TRIBORD IZEBER FLOTATION VESTS • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS A01/205 SWEAT IT TO GET IT • GATORADE • GATORADE • ENT./AG. TBWA\CHIAT\DAY LOS ANGELES • MED. AG. OMD LOS ANGELES • PROD. CO. CAVIAR LOS ANGELES

SPAIN NEW ZEALAND BRAZIL AUSTRALIA NORWAY GERMANY CANADA POLAND THE NETHERLANDS GERMANY FRANCE USA

A01/224 ESPN EYE TEST • ESPN • UEFA CHAMPIONS LEAGUE • ENT./AG. AFRICA SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO / MIXER SÃO PAULO

BRAZIL

A01/273 DONATION BADGES • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO • PROD. CO. EDIT2 SÃO PAULO

BRAZIL

A01/278 LIFEPAINT • VOLVO UK • LIFEPAINT • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON

UNITED KINGDOM

A01/286 SOLIDARY QUEUE • CLUBE SANGUE BOM • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

A01/298 TICKET BOOKS • L&PM • POCKET BOOKS • ENT./AG. AFRICA SÃO PAULO • PROD. CO. TRATOR FILMES SAO PAULO

BRAZIL

USE OF LIVE SHOWS/CONCERTS/FESTIVALS A02/007 SAMSUNG SLIDELINER • SAMSUNG AUSTRALIA • SAMSUNG CURVED TV RANGE • ENT./AG. TRAFFIK SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. ANTONYM SYDNEY A02/012 EYE PLAY THE PIANO • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS • ENT./AG. HAKUHODO KETTLE TOKYO • PROD. CO. TOKYO TOKYO A02/014 ADIDAS PREDATOR INSTINCT: THE GAME • ADIDAS • ADIDAS PREDATOR • ENT./AG. TBWA\LONDON A02/024 SACRED GROUND • ADIDIAS • SPORTING GOODS • ENT./AG. WHYBIN\TBWA GROUP MELBOURNE • PROD. CO. INFINITY SQUARED SYDNEY A02/042 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO

AUSTRALIA JAPAN UNITED KINGDOM AUSTRALIA BRAZIL

USE OF EXHIBITIONS AND INSTALLATIONS A03/003 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / MINIVEGAS AMSTERDAM A03/007 FUTURE TICKET • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / RHIZOMATIKS TOKYO A03/009 LIFE TIME CLOCK • STIFTUNG FÜRS LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) • FOR LIFE - FOR ORGAN-DONATIONS • ENT./AG. SERVICEPLAN MUNICH A03/012 SAFETY CROSSING FOR ELDERLY • CURITIBA CITY HALL • TRAFFIC SERVICE • ENT./AG. OPUSMÚLTIPLA CURITIBA A03/014 LIVING HISTORY AT UNION STATION • UNION STATION • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY

GERMANY JAPAN GERMANY BRAZIL USA

A03/021 DRINK UP FOUNTAIN • PARTNERSHIP FOR A HEALTHIER AMERICA • NON PROFIT ORGANIZATION • ENT./AG. VML NEW YORK / Y&R NEW YORK

USA

A03/029 DONATE YOUR SHADOW • CONVERSE HQ & BRASIL • CONVERSE • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI • PROD. CO. KANA FILMS SÃO PAULO

USA

A03/037 CHARITY ARCADE • SWEDAVIA SWEDISH AIRPORTS • RED CROSS • ENT./AG. ÅKESTAM HOLST STOCKHOLM A03/038 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / FCBX CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO A03/041 THE ART OF WAITING • RECLAME AQUI • INSTITUTIONAL • ENT./AG. GREY BRAZIL SÃO PAULO A03/047 SCANDIC TO GO • SCANDIC HOTELS • HOTELS • ENT./AG. PRIME STOCKHOLM A03/050 THE LAST SHOT • JORDAN BRAND • FOOTWEAR • ENT./AG. AKQA SAN FRANCISCO A03/058 MORE THAN A SIGN • DISLIFE • DISABILITY RIGHTS AWARENESS • ENT./AG. Y&R MOSCOW A03/065 BUD LIGHT COIN • AB-INBEV • BUD LIGHT • ENT./AG. ENERGY BBDO CHICAGO • PROD. CO. MJZ LOS ANGELES A03/073 ANTI-CORRUPTION SUIT • ROBERT TAILOR SHOP • SUIT • ENT./AG. KAUSA CENTRAL CREATIVA ASUNCION • MED. AG. HAVAS MEDIA ASUNCIÓN

SWEDEN USA BRAZIL SWEDEN USA RUSSIA USA PARAGUAY

A03/080 THE BIGGEST SPORTING GOODS IN THE WORLD • NETSHOES • E-COMMERCE • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

A03/085 HOUSES IN EXHIBITION • ZAP • ONLINE REAL STATE • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. A DUPLA SAO PAULO

BRAZIL

A03/091 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK A03/095 #BALCONYEXPRESS • LEROY MERLIN • RETAIL/BRICOLAGE • ENT./AG. M&C SAATCHI MILAN • PROD. CO. NCN NUOVO CINEMA NAVIGLI MILAN

USA ITALY

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 11

20/06/2015 20:26

12 PROMO SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE A04/002 ZOO JEANS • KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB • KAMINE ZOO • ENT./AG. I&S BBDO TOKYO A04/024 SPOT 4 SALE • DEPAUL UK • YOUTH HOMELESSNESS CHARITY • ENT./AG. PUBLICIS LONDON A04/028 CANTENNA • SP BREWERY • SP LAGER • ENT./AG. GPY&R BRISBANE

JAPAN UNITED KINGDOM AUSTRALIA

A04/049 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES

ARGENTINA

A04/052 REDUCE SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND • PROD. CO. FINCH AUCKLAND

NEW ZEALAND

A04/062 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO A04/067 HEART BEAT PILLOW • FARMATODO • FARMATODO DIAPERS • ENT./AG. Y&R COLOMBIA BOGOTÁ A04/074 NIVEA DOLL • BDF NIVEA BRASIL • KIDS SUNBLOCK • ENT./AG. FCB BRASIL SÃO PAULO A04/089 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK A04/098 #NOMOREEVICTIONS • STOP DESAHUCIOS • AWARENESS CAMPAIGN • ENT./AG. PROXIMITY MADRID

JAPAN COLOMBIA BRAZIL USA SPAIN

A04/105 THE MOOD BLANKET • BRITISH AIRWAYS • ROUTES AND DESTINATIONS • ENT./AG. OGILVYONE LONDON

UNITED KINGDOM

A04/127 LIFEPAINT • VOLVO UK • LIFEPAINT • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON

UNITED KINGDOM

A04/128 THE BOARD OF PEACE • FIORUCCI • FIORUCCI • ENT./AG. MCCANN WORLDGROUP MILAN • PROD. CO. MOVIE MAGIC INTERNATIONAL MILAN

ITALY

USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALE A05/004 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / MINIVEGAS AMSTERDAM A05/014 SAMSUNG SLIDELINER • SAMSUNG AUSTRALIA • SAMSUNG CURVED TV RANGE • ENT./AG. TRAFFIK SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. ANTONYM SYDNEY

GERMANY AUSTRALIA

A05/023 THE INTERACTIVE PARKING BILLBOARD • FIAT • FIAT PARKING ASSIST • ENT./AG. LEO BURNETT FRANKFURT

GERMANY

A05/042 SHADOW WIFI • LIGA CONTRA EL CANCER • HEALTH AWARENESS ORGANISATION • ENT./AG. HAPPINESS BRUSSELS

BELGIUM

A05/044 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO

USA

A05/051 AIR ORCHARD • UNIVERSITY OF ENGINEERING AND TECHNOLOGY • ADMISSION 2015 • ENT./AG. FCB MAYO LIMA

PERU

A05/053 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

A05/064 NETFLIX GIF CAMPAIGN • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. DELAPOST PARIS PARIS A05/074 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL A05/081 SOUNDS OF THE CITY • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS A05/082 SAFETY TRUCK • SAMSUNG • CORPORATE • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES A05/086 THE DREAM ISLAND • HEINEKEN • BEER • ENT./AG. PUBLICIS ITALY MILAN • MED. AG. STARCOM MEDIAVEST GROUP AMSTERDAM • PROD. CO. FILMMASTER PRODUCTIONS MILAN A05/092 BREATHE AGAIN • XIAO ZHU • AIR PURIFIER • ENT./AG. Y&R SHANGHAI • PROD. CO. KATSU FILM PLANNING & PRODUCTION SHANGHAI A05/113 KINGS AND QUEENS OF THE COURT • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO A05/119 SOLIDARY QUEUE • CLUBE SANGUE BOM • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

FRANCE ECUADOR FRANCE ARGENTINA ITALY CHINA CANADA BRAZIL

USE OF CUSTOMER IN-STORE EXPERIENCE A06/012 MOVE LIKE LORDE • UNIVERSAL MUSIC • LORDE “PURE HEROINE” • ENT./AG. BBDO ARGENTINA BUENOS AIRES • PROD. CO. RAYA PRODUCCIONES BUENOS AIRES A06/046 THE POSITIVE STORE • ISRAEL AIDS TASK FORCE • SECOND HAND ITEM’S FROM HIV CARRIERS • ENT./AG. ACW GREY TEL AVIV • MED. AG. MEDIACOM ISRAEL TEL AVIV A06/056 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH A06/057 HOME FOR HOPE • SAVE OUR STREET DOGS (SOSD) • PET ADOPTION PROGRAM • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE A06/066 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

ARGENTINA ISRAEL GERMANY SINGAPORE FRANCE

A06/070 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

A06/074 SWEAT IT TO GET IT • GATORADE • GATORADE • ENT./AG. TBWA\CHIAT\DAY LOS ANGELES • MED. AG. OMD LOS ANGELES • PROD. CO. CAVIAR LOS ANGELES

USA

A06/081 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS A06/083 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK A06/095 HANDLE ON HYGIENE • UNILEVER • LIFEBOUY • ENT./AG. GEOMETRY GLOBAL DUBAI • PROD. CO. ALCHEMY FILMS DUBAI

FRANCE USA UNITED ARAB EMIRATES

PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTION A07/013 WHERE’S MY WALLET? • COMMONWEALTH BANK • CARDLESS CASH • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. IKON COMMUNICATIONS SYDNEY A07/018 BREAST CREAM • NEW ZEALAND BREAST CANCER FOUNDATION • BREAST CANCER AWARENESS • ENT./AG. COLENSO BBDO AUCKLAND A07/028 TREE BOOK TREE • PEQUEÑO EDITOR • TREE BOOK TREE • ENT./AG. FCB BUENOS AIRES A07/034 HEARING HANDS • SAMSUNG ELECTRONICS TURKEY • DUYANELLER • ENT./AG. LEO BURNETT ISTANBUL • MED. AG. STARCOM ISTANBUL • PROD. CO. DINAMO ISTANBUL / CASTA DIVA GROUP A07/041 RADIANT RETURN • PZ CUSSONS • RADIANT • ENT./AG. DDB GROUP MELBOURNE • PROD. CO. EXIT FILMS MELBOURNE A07/043 BED SHEET BILLBOARDS • BANCO CAJA SOCIAL • SAVINGS ACCOUNTS • ENT./AG. J. WALTER THOMPSON COLOMBIA BOGOTÁ A07/047 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES A07/048 TACO BELL BLACKOUT • TACO BELL • FAST FOOD RESTAURANT • ENT./AG. DIGITASLBI SAN FRANCISCO A07/049 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM A07/056 XPERIA UNDERWATER STORE • SONY MOBILE COMMUNICATIONS • MOBILE • ENT./AG. FP7/DXB DUBAI A07/082 ACH20 • PANASONIC • ACH2O • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

AUSTRALIA NEW ZEALAND ARGENTINA TURKEY AUSTRALIA COLOMBIA ARGENTINA USA SWEDEN UNITED ARAB EMIRATES ECUADOR

A07/085 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

A07/094 I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. RESET SANTA MONICA

USA

A07/103 MCBIKE • MCDONALD´S • AUTOMAC • ENT./AG. TRIBAL ARGENTINA BUENOS AIRES • PROD. CO. RAYA PRODUCCIONES BUENOS AIRES

ARGENTINA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 12

20/06/2015 20:26

LIONS DAILY NEWS

PROMO SHORTLIST 13

SUNDAY / JUNE 21 / 2015

A07/104 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE A07/107 THE LUCKY IRON FISH PROJECT • LUCKY IRON FISH • FORTIFIED NUTRITION PRODUCT • ENT./AG. GEOMETRY GLOBAL DUBAI / MEMAC OGILVY DUBAI • PROD. CO. LUCKY DEVIL FILMS SINGAPORE A07/113 MARS BITES INTEGRATED CAMPAIGN • MARS CHOCOLATE NORTH AMERICA • MARS BITES • ENT./AG. BBDO NEW YORK • PROD. CO. O POSITIVE NEW YORK / SMUGGLER NEW YORK A07/114 VODAFONE «BETWEEN US» • VODAFONE • VODAFONE RED LIGHT APPLICATION • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL

AUSTRALIA UNITED ARAB EMIRATES USA TURKEY

USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN A08/007 K9FM • MARS • PEDIGREE • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

A08/015 INVERSE GOAL CELEBRATION • FUNDACIÎN LIGA DE FÚTBOL PROFESIONAL AND UNICEF • CHARITY MATCH • ENT./AG. VCCP SPAIN MADRID

SPAIN

A08/030 LOVE FROM LAND ROVER • LAND ROVER NEW ZEALAND • AUTOMOTIVE • ENT./AG. Y&R NZ AUCKLAND • MED. AG. Y&R MEDIA NZ AUCKLAND

NEW ZEALAND

A08/039 EXPERIENCE APP • CINEMARK • VOTE SA • ENT./AG. JOE PUBLIC UNITED JOHANNESBURG

SOUTH AFRICA

A08/055 DADDYTOONS NEWS • GENERAL MOTORS, OPEL • CARS • ENT./AG. TAPSA | Y&R MADRID • PROD. CO. THE BLACK LIST MADRID A08/056 THE RGB NEWS • ANTENA 1 - OBSERVATOR • BLOOD DONATION • ENT./AG. GEOMETRY GLOBAL BUCHAREST A08/060 THE DRINKABLE TV COMMERCIAL • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. BOSSA NEW YORK A08/065 ABUSED PRESENTER • RUSTAVI 2 • BROADCASTING • ENT./AG. SAATCHI & SAATCHI BUDAPEST

SPAIN ROMANIA USA HUNGARY

USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN A09/013 MARCIA GETS HUNGRY • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK • PROD. CO. DECON NEW YORK

USA

A09/029 JCDECAUX PERSONAL BILLBOARDS • JCDECAUX BELGIUM • OUTDOOR MEDIA • ENT./AG. BBDO BELGIUM BRUSSELS

BELGIUM

A09/036 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH

GERMANY

A09/038 PRINT FOR HELP • HEWLETT-PACKARD BRASIL • HP PRINTERS • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. DELICA DIGITAL SÃO PAULO A09/051 THE HIV POSITIVE POSTER • GIV (LIFE SUPPORT GROUP) • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO A09/061 ASSEMBLY FAIL • IKEA GERMANY • IKEA ASSEMBLY SERVICE • ENT./AG. THJNK HAMBURG

BRAZIL BRAZIL GERMANY

USE OF COMPETITIONS & PROMOTIONAL GAMES A10/015 SELL THE JOBLESS • ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM • MASTERCLASS COPYWRITING • ENT./AG. HAPPINESS BRUSSELS A10/017 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK • PROD. CO. THE KITCHEN @ BBDO NEW YORK A10/027 PHOTOPROMO • DE LIJN • COMMERCIAL PUBLIC SERVICES • ENT./AG. FAMOUS BRUSSELS

BELGIUM USA BELGIUM

A10/040 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. MINDSHARE NEW YORK • PROD. CO. CLICK 3X NEW YORK

USA

A10/047 THE SOFTTEST • UNILEVER • COMFORT PURE • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. HURRAH PRODUCTIONS SINGAPORE

SINGAPORE

SPONSORSHIP OR PARTNERSHIP CAMPAIGNS A11/010 SAMSUNG SLIDELINER • SAMSUNG AUSTRALIA • SAMSUNG CURVED TV RANGE • ENT./AG. TRAFFIK SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. ANTONYM SYDNEY A11/012 OK GO: I WON’T LET YOU DOWN • OK GO • HUNGRY GHOST (OK GO ALBUM) • ENT./AG. MORI TOKYO / DRILL TOKYO / DENTSU INC. TOKYO • PROD. CO. MORIMORI TOKYO A11/022 ANIMAL COPYRIGHTS • WWF/LATINSTOCK • ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) • ENT./AG. CHEIL SPAIN MADRID • PROD. CO. JABUBA FILMS SALAMANCA A11/031 WOLKSWAGEN • VOLKSWAGEN • VOLKSWAGEN BRAND PARTNERSHIP FRENCH FOOTBALL (FFF) • ENT./AG. DDB PARIS • MED. AG. MEDIACOM PARIS A11/032 FLAMENGO TREE • ADIDAS • FOOTBALL • ENT./AG. LEW’LARA\TBWA SÃO PAULO • PROD. CO. FULANO FILMES SÃO PAULO A11/035 FOOTBALL VS. ALZHEIMER • LIBERO • FOOTBALL MAGAZINE • ENT./AG. LOLA LOWE & PARTNERS MADRID A11/041 70 GUARDIANS OF WINTER • ŠKODA SPAIN • ŠKODA SCOUT 4X4 • ENT./AG. PROXIMITY BARCELONA BARCELONA • MED. AG. MEDIACOM BARCELONA • PROD. CO. GOOD MORNING BARCELONA A11/044 THE MATCH • SKY DEUTSCHLAND FERNSEHEN • SKY FOOTBALL BUNDESLIGA PACKAGE • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. NEVEREST MUNICH A11/059 DELTA INNOVATION CLASS • DELTA AIR LINES • DELTA AIR LINES • ENT./AG. WIEDEN+KENNEDY NEW YORK • PROD. CO. M SS NG P ECES NEW YORK A11/060 SUFFOCATION • KARMA NIRVANA • KARMA NIRVANA • ENT./AG. LEO BURNETT LONDON A11/063 MOVE THE LUNCH • HEINEKEN • HEINEKEN • ENT./AG. CHICO LATAM BOGOTA • PROD. CO. LOS NOTARIOS BOGOTÁ A11/064 DACIA SPONSOR DAY - THE SPLIT • RENAULT ITALIA • DACIA • ENT./AG. PUBLICIS ITALY MILAN • MED. AG. OMD MILAN • PROD. CO. BEDESCHI FILM MILAN A11/073 LANGUAGES • AGEA • OLÉ • ENT./AG. Y&R BUENOS AIRES

AUSTRALIA JAPAN SPAIN FRANCE BRAZIL SPAIN SPAIN GERMANY USA UNITED KINGDOM COLOMBIA ITALY ARGENTINA

A11/076 REFEREE FANS • CERVECERIAS BARU PANAMA (HEINEKEN) • CERVEZA PANAMA • ENT./AG. PISA/HAVAS PANAMA A11/086 BEER TOOTH IMPLANT • CCU • CERVEZA SALTA • ENT./AG. OGILVY & MATHER ARGENTINA BUENOS AIRES • PROD. CO. HUINCA CINE BUENOS AIRES

PANAMA ARGENTINA

USE OF DIGITAL ADVERTISING IN A PROMOTIONAL CAMPAIGN B01/020 OK GO: I WON’T LET YOU DOWN • OK GO • HUNGRY GHOST (OK GO ALBUM) • ENT./AG. MORI TOKYO / DRILL TOKYO / DENTSU INC. TOKYO • PROD. CO. MORIMORI TOKYO B01/044 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF B01/045 UNSKIPPABLE • GEICO • INSURANCE • ENT./AG. THE MARTIN AGENCY RICHMOND • MED. AG. HORIZON MEDIA LOS ANGELES • PROD. CO. PARK PICTURES NEW YORK

JAPAN GERMANY USA

B01/049 PHOTOS FOR LIFE - A CHARITY PHOTO STOCK • RAK’N’ROLL WIN YOUR LIFE FOUNDATION • PHOTOS FOR LIFE • ENT./AG. ISOBAR POLAND WARSAW • MED. AG. POSTERSCOPE WARSAW

POLAND

B01/074 THE SWEDISH SNOW RESCUERS • AUDI • AUDI QUATTRO • ENT./AG. ÅKESTAM HOLST STOCKHOLM

SWEDEN

B01/078 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY

MEXICO

B01/098 THE MATCH • SKY DEUTSCHLAND FERNSEHEN • SKY FOOTBALL BUNDESLIGA PACKAGE • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. NEVEREST MUNICH

GERMANY

B01/111 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO • PROD. CO. OPTIMUS CHICAGO

USA

B01/112 AID TO CART • EXITO GROUP / FOOD BANK • EXITO FOUNDATION • ENT./AG. SANCHO BBDO BOGOTÁ

COLOMBIA

B01/113 SKY SQREENING • SKY DEUTSCHLAND FERNSEHEN • SKY GO • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. FIREAPPLE MUNICH

GERMANY

B01/191 GIVE HOLLAND A BREAK • NESTLÉ • KITKAT • ENT./AG. J. WALTER THOMPSON AMSTERDAM • MED. AG. ZENITHOPTIMEDIA AMSTERDAM • PROD. CO. SUPERHERO CHEESECAKE AMSTERDAM B01/193 IBM BITCOIN RAIN • IBM BRASIL • IBM BLUEMIX / CLOUD COMPUTING • ENT./AG. OGILVY BRASIL SÃO PAULO B01/195 THERE IS NO BIGGER PRICE THAN SHARING • LOTERIAS Y APUESTAS DEL ESTADO • LOTERIA DE NAVIDAD • ENT./AG. LEO BURNETT MADRID MADRID • PROD. CO. RCR FILMS MADRID

THE NETHERLANDS BRAZIL SPAIN

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 13

20/06/2015 20:26

14 PROMO SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

USE OF NEW TECHNOLOGY IN A PROMOTIONAL CAMPAIGN B02/001 MATSUKO-ROID • NATURAL EIGHT • MATSUKO DELUXE • ENT./AG. DENTSU INC. TOKYO / DENTSU CASTING AND ENTERTAINMENT INC. TOKYO B02/016 HOUSE OF MAMBA • NIKE • NIKE BASKETBALL CHINA • ENT./AG. AKQA LONDON / AKQA SHANGHAI • MED. AG. MINDSHARE LONDON

JAPAN UNITED KINGDOM

B02/058 MISSING Ñ • MATTEL • SCRABBLE • ENT./AG. LOLA LOWE & PARTNERS MADRID • PROD. CO. DESEIF MADRID

SPAIN

B02/086 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO

USA

B02/110 SAFETY TRUCK • SAMSUNG • CORPORATE • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES B02/127 LOOKING FOR YOU • BATTERSEA DOGS HOME • ANIMAL RESCUE SERVICE • ENT./AG. OGILVYONE LONDON • PROD. CO. FRAMESTORE LONDON

ARGENTINA UNITED KINGDOM

USE OF SOCIAL PLATFORM(S) IN A PROMOTIONAL CAMPAIGN B03/008 SPECIAL OLYMPICS - KEVIN DE BRUYNE • SPECIAL OLYMPICS BELGIUM • SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 • ENT./AG. LDV UNITED ANTWERP B03/094 EVERY MAN REMEMBERED • ROYAL BRITISH LEGION • ROYAL BRITISH LEGION • ENT./AG. RKCR/Y&R LONDON

BELGIUM UNITED KINGDOM

B03/095 FACEBOOK CLONES • PATHÉ FILMS • UN ILLUSTRE INCONNU • ENT./AG. DAREWIN PARIS • PROD. CO. CRAC PARIS

FRANCE

B03/116 CONTENT EXTINCT • WWF • WWF • ENT./AG. GEOMETRY GLOBAL COPENHAGEN

DENMARK

B03/120 MEETING MURILO • KIMBERLY-CLARK • HUGGIES • ENT./AG. MOOD\TBWA SÃO PAULO • PROD. CO. LA CASA DE LA MADRE SÃO PAULO

BRAZIL

B03/140 MUTANT FONT • AMNESTY INTERNATIONAL • PUBLIC AWARENESS NGO • ENT./AG. AFRICA SÃO PAULO • PROD. CO. BUENA ESTUDIOS RIO DE JANEIRO

BRAZIL

B03/141 INSTAPLANE • RIO EU AMO EU CUIDO MOVEMENT • CITY CARE NGO • ENT./AG. AFRICA SÃO PAULO • PROD. CO. BUENA ESTUDIOS RIO DE JANEIRO

BRAZIL

B03/143 BUILD A GLA ON INSTAGRAM • MERCEDES-BENZ USA • GLA-CLASS SUV • ENT./AG. RAZORFISH NEW YORK

USA

B03/151 BEER TOOTH IMPLANT • CCU • CERVEZA SALTA • ENT./AG. OGILVY & MATHER ARGENTINA BUENOS AIRES • PROD. CO. HUINCA CINE BUENOS AIRES

ARGENTINA

B03/154 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES

CANADA

B03/155 MISERABLE IN PUERTO RICO • COMMONWEALTH OF PUERTO RICO • PUERTO RICO TOURISM COMPANY • ENT./AG. J. WALTER THOMPSON PUERTO RICO SAN JUAN • MED. AG. MINDSHARE MIAMI

PUERTO RICO

B03/157 PLAY WITH YOURSELF • THE BLUE BALL FOUNDATION • TESTICULAR CANCER AWARENESS • ENT./AG. M&C SAATCHI SYDNEY / BANG PR SYDNEY • PROD. CO. DIGITAL PLAYGROUND LOS ANGELES

AUSTRALIA

B03/158 LOVIN’ THE SUPER BOWL • MCDONALD´S • MCDONALD´S • ENT./AG. DDB CHICAGO • MED. AG. OMD CHICAGO

USA

B03/162 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO / HAVAS HELIA LONDON • MED. AG. PHD LONDON • PROD. CO. JOINERY LOS ANGELES

USA

B03/167 SUNDAY GRANNIES • VODAFONE ROMANIA • TELECOMMUNICATIONS • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST • MED. AG. UM ROMANIA BUCHAREST

ROMANIA

USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGN B04/005 #SEATBELTB00BING • THE AUTOMOBILE CLUB OF ROMANIA • THE AUTOMOBILE CLUB OF ROMANIA • ENT./AG. PUBLICIS ROMANIA BUCHAREST

ROMANIA

B04/009 KEEP THE FLAME ALIVE • DIAGEO LEBANON • JOHNNIE WALKER • ENT./AG. LEO BURNETT BEIRUT • MED. AG. STARCOM MEDIAVEST GROUP BEIRUT • PROD. CO. STOKED BEIRUT

LEBANON

B04/024 HOPE.LY • AMERICAN RED CROSS & BITLY • AMERICAN RED CROSS & BITLY • ENT./AG. BBDO NEW YORK

USA

B04/031 BIGGEST ASSEMBLY EVER • PROCTER & GAMBLE SECRET • DEODORANT / ANTI-PERSPIRANT • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO • PROD. CO. ABSOLUTE LIVE PRODUCTIONS BURBANK

USA

B04/037 HEARING HANDS • SAMSUNG ELECTRONICS TURKEY • DUYANELLER • ENT./AG. LEO BURNETT ISTANBUL • MED. AG. STARCOM ISTANBUL • PROD. CO. DINAMO ISTANBUL / CASTA DIVA GROUP

TURKEY

B04/039 GISELE BÜNDCHEN - I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK / CATALYST PUBLIC RELATIONS NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

B04/056 SACRED GROUND • ADIDIAS • SPORTING GOODS • ENT./AG. WHYBIN\TBWA GROUP MELBOURNE • PROD. CO. INFINITY SQUARED SYDNEY

AUSTRALIA

B04/058 SELL THE JOBLESS • ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM • MASTERCLASS COPYWRITING • ENT./AG. HAPPINESS BRUSSELS

BELGIUM

B04/061 MELANOMA LIKES ME • MELANOMA PATIENTS AUSTRALIA • MELANOMA PREVENTION • ENT./AG. GPY&R BRISBANE

AUSTRALIA

B04/062 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK

USA

B04/063 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON

USA

B04/069 FOO FIGHTERS RVA • THE BRANCHING • THE BRANCHING • ENT./AG. THE BRANCHING RICHMOND • PROD. CO. THE BRANCHING RICHMOND

USA

B04/076 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • MED. AG. OMD SYDNEY

AUSTRALIA

B04/094 WHAT LIVES INSIDE • INTEL + DELL • DELL VENUE TABLET WITH INTEL INSIDE • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK • PROD. CO. RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES B04/115 HOCKEY HEAVEN • MOLSON CANADIAN • MOLSON CANADIAN • ENT./AG. RETHINK TORONTO • MED. AG. MEDIA EDGE CANADA TORONTO • PROD. CO. UNTITLED FILMS TORONTO / SPY FILMS TORONTO / ROOSTER POST PRODUCTION TORONTO B04/123 AFTERLIFE POSTS • LIFELINK • ORGAN DONATION • ENT./AG. Y&R PUERTO RICO SAN JUAN

PUERTO RICO

B04/131 SOCIAL TRAILERS • NETFLIX • NETFLIX • ENT./AG. CIRCUS MEXICO CITY • PROD. CO. GIZMO BUENOS AIRES

MEXICO

B04/133 THE 4389 KM CAMPAIGN • NIKE • NIKE+ • ENT./AG. PUBLICIS IMPETU MONTEVIDEO • MED. AG. PHD URUGUAY MONTEVIDEO • PROD. CO. RUBIK MONTEVIDEO

URUGUAY

B04/151 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. MINDSHARE NEW YORK • PROD. CO. CLICK 3X NEW YORK B04/152 MUMS AND MAIDS • TRANSIENT WORKERS COUNT TOO (TWC2) • TWC2 • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. H&O SINGAPORE

USA CANADA

USA SINGAPORE

B04/155 ANGRY TWEETS • BURGER KING • FAST FOOD • ENT./AG. BUZZMAN PARIS

FRANCE

B04/166 FIRST DAYS OUT • MARS BRASIL • PEDIGREE ADOPTION • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

B04/168 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

B04/169 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES B04/177 COLOR FOR THE COLORBLIND • VALSPAR • PAINT • ENT./AG. FCB CHICAGO • PROD. CO. TOOL SANTA MONICA

CANADA USA

FOOD & DRINKS (INCL. ALCOHOLIC DRINKS) C01/008 HUMAN CLAW MACHINE • PEPSICO FOODS TAIWAN • LAY’S • ENT./AG. J. WALTER THOMPSON TAIWAN TAIPEI C01/009 ECOSPONGE • BIMBO GROUP • FARGO WHITE BREAD • ENT./AG. FCB BUENOS AIRES • MED. AG. ADCENTRAL BUENOS AIRES • PROD. CO. PALERMO FILMS BUENOS AIRES C01/013 INSTAGRAM YOUR FRIDGE • LION • SMIRNOFF • ENT./AG. SPECIAL GROUP AUCKLAND • MED. AG. ZENITHOPTIMEDIA AUCKLAND C01/027 WORKOUT BILLBOARDS • COCA-COLA • POWERADE • ENT./AG. OGILVY GERMANY FRANKFURT • MED. AG. MEDIACOM AGENTUR FÜR MEDIENBERATUNG DÜSSELDORF • PROD. CO. TONY PETERSEN FILM BERLIN C01/051 MOVIE KISS • UNILEVER • CORNETTO • ENT./AG. LOLA LOWE & PARTNERS MADRID • PROD. CO. STORY WE PRODUCE BARCELONA C01/058 THE CONTAGIOUS BILLBOARD • CIA CACIQUE DE CAFÉ SOLÚVEL • CAFÉ PELÉ • ENT./AG. LEW’LARA\TBWA SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO

CHINESE TAIPEI ARGENTINA NEW ZEALAND GERMANY SPAIN BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 14

20/06/2015 20:26

LIONS DAILY NEWS

PROMO SHORTLIST 15

SUNDAY / JUNE 21 / 2015

C01/107 SWEAT IT TO GET IT • GATORADE • GATORADE • ENT./AG. TBWA\CHIAT\DAY LOS ANGELES • MED. AG. OMD LOS ANGELES • PROD. CO. CAVIAR LOS ANGELES

USA

C01/132 DRINKABLE ADVERTISING • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. BOSSA NEW YORK / MJZ LOS ANGELES

USA

C01/133 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) C02/003 K9FM • MARS • PEDIGREE • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

C02/015 CLOROX UV • THE CLOROX COMPANY • CLORO GEL • ENT./AG. DDB LATINA PUERTO RICO SAN JUAN • PROD. CO. NOSTROM SAN JUAN

PUERTO RICO

C02/019 NIVEA DOLL • BDF NIVEA BRASIL • KIDS SUNBLOCK • ENT./AG. FCB BRASIL SÃO PAULO

BRAZIL

C02/026 DIAPER FOR EQUALITY • ZAIMELLA • POMPIS • ENT./AG. MCCANN ECUADOR QUITO

ECUADOR

C02/032 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS

FRANCE

C02/036 THE KINETIC ENERGY SHOE • GREEN CROSS • HAND SANITIZERS/HYGENE PRODUCTS • ENT./AG. DDB GROUP VIETNAM HO CHI MINH CITY

VIETNAM

C02/039 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES C02/041 HANDLE ON HYGIENE • UNILEVER • LIFEBOUY • ENT./AG. GEOMETRY GLOBAL DUBAI • PROD. CO. ALCHEMY FILMS DUBAI

CANADA

UNITED ARAB EMIRATES

CARS & AUTOMOTIVE SERVICES C03/019 THE VOLVO HIJACKING CAR SERVICE • VOLVO NORTH MIAMI • VOLVO • ENT./AG. WE BELIEVERS NEW YORK • PROD. CO. CHERRY SUNDAE MEDIA FORT LAUDERDALE C03/026 REVERSE APRIL FOOLS’ • BMW • APRIL FOOLS’ STUNT • ENT./AG. DDB GROUP NEW ZEALAND AUCKLAND • MED. AG. DYNAMO AUCKLAND • PROD. CO. TWO HEADS AUCKLAND C03/027 THE WEATHER CHALLENGE • TOYOTA MOTOR EUROPE • AYGO • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • MED. AG. ZENITHOPTIMEDIA LONDON • PROD. CO. SMUGGLER LONDON C03/033 REDUCE SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND • PROD. CO. FINCH AUCKLAND C03/066 LIFEPAINT • VOLVO UK • LIFEPAINT • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON

USA NEW ZEALAND SPAIN NEW ZEALAND UNITED KINGDOM

OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) C04/008 CHASING HORIZONS • CITIZEN • ECO-DRIVE SATELLITE WAVE F100 • ENT./AG. WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO • PROD. CO. SMUGGLER LONDON C04/035 CANON GIG APP • CANON • CANON DSLR • ENT./AG. UNCLE GREY COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM C04/042 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO C04/047 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO • PROD. CO. OPTIMUS CHICAGO

THE NETHERLANDS DENMARK JAPAN USA

FINANCIAL PRODUCTS & SERVICES C05/013 UNSKIPPABLE • GEICO • INSURANCE • ENT./AG. THE MARTIN AGENCY RICHMOND • MED. AG. HORIZON MEDIA LOS ANGELES • PROD. CO. PARK PICTURES NEW YORK

USA

C05/018 ONLY GAYTM IN THE VILLAGE • ANZ • ANZ BANK • ENT./AG. WHYBIN\TBWA GROUP MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

AUSTRALIA

C05/020 BED SHEET BILLBOARDS • BANCO CAJA SOCIAL • SAVINGS ACCOUNTS • ENT./AG. J. WALTER THOMPSON COLOMBIA BOGOTÁ

COLOMBIA

C05/044 THE CONCERT NO ONE WAS WAITING FOR • BBVA • BBVA • ENT./AG. FAHRENHEIT DDB LIMA • PROD. CO. PATRIA LIMA

PERU

COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICAL C06/015 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES C06/017 THE LIFE SAVING TV PROJECT • KT • OLLEH TV • ENT./AG. KOREA TELECOM SEOUL • PROD. CO. ROCKET SEOUL C06/020 4G4GOOD • STARHUB • 4G • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE C06/026 A KISS IS A STAMP • POSTNL • POSTAL SERVICES • ENT./AG. JOE PUBLIC TAKE-AWAY ADVERTISING AMSTERDAM C06/040 VODAFONE «BETWEEN US» • VODAFONE • VODAFONE RED LIGHT APPLICATION • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL C06/042 SUNDAY GRANNIES • VODAFONE ROMANIA • TELECOMMUNICATIONS • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST • MED. AG. UM ROMANIA BUCHAREST

ARGENTINA SOUTH KOREA SINGAPORE THE NETHERLANDS TURKEY ROMANIA

TRAVEL, ENTERTAINMENT & LEISURE C07/002 MATSUKO-ROID • NATURAL EIGHT • MATSUKO DELUXE • ENT./AG. DENTSU INC. TOKYO / DENTSU CASTING AND ENTERTAINMENT INC. TOKYO C07/015 GIFORMANCES • KATONA JÎZSEF THEATER • KATONA JÎZSEF THEATER • ENT./AG. Y&R BUDAPEST C07/019 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF C07/041 NIGHT TOUR • JOHANNESBURG ZOO • ZOO • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN C07/075 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO C07/077 SOUNDS OF THE CITY • THALYS TRAIN NETWORK • HIGH-SPEED RAIL TRAVEL • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS C07/079 #BOSTONBLIZZARDCHALLENGE WARMS UP • COMMONWEALTH OF PR • PRTC • ENT./AG. J. WALTER THOMPSON PUERTO RICO SAN JUAN • MED. AG. MINDSHARE MIAMI C07/080 MASP LOSERS FREE PASS • MASP MUSEUM • INSTITUCIONAL • ENT./AG. DDB BRASIL SÃO PAULO C07/096 DELTA INNOVATION CLASS • DELTA AIR LINES • DELTA AIR LINES • ENT./AG. WIEDEN+KENNEDY NEW YORK • PROD. CO. M SS NG P ECES NEW YORK

JAPAN HUNGARY GERMANY SOUTH AFRICA BRAZIL FRANCE PUERTO RICO BRAZIL USA

RETAIL, E-COMMERCE & RESTAURANTS C08/002 COULD I BE ANY CLEARER • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON C08/053 TRAY TYPER • KFC GERMANY • TRAY TYPER • ENT./AG. SERVICEPLAN MUNICH / PLAN.NET MUNICH C08/068 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS C08/070 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK C08/082 BLOCKBUSTER BOX • PIZZA HUT • PIZZA HUT DELIVERY • ENT./AG. OGILVY & MATHER GROUP HONG KONG C08/083 RABBIT RACE • MEDIA MARKT • MEDIA MARKT • ENT./AG. OGILVY GERMANY FRANKFURT • PROD. CO. ENDEMOL BEYOND COLOGNE / MMC STUDIOS KOELN

UNITED KINGDOM GERMANY FRANCE USA HONG KONG GERMANY

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 15

20/06/2015 20:26

16 PROMO SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

PUBLICATIONS & MEDIA C09/005 SELF-DESTRUCTING BOOK • JAMES PATTERSON • SELF-DESTRUCTING BOOK • ENT./AG. MOTHER NEW YORK C09/009 CINEMA DELIVERY • CIRKO FILM • FOR SOME INEXPLICABLE REASON • ENT./AG. Y&R BUDAPEST

USA HUNGARY

C09/016 BEING THE BEAR • CANAL+ • CANAL+ • ENT./AG. BETC PARIS

FRANCE

C09/021 THE LULLABY MATCH • FOX SPORTS • FOX SPORTS • ENT./AG. FOX INTERNATIONAL CHANNELS LATAM RIO DE JANEIRO • PROD. CO. BANDITS FILMS PORTO ALEGRE

BRAZIL

C09/022 NETFLIX GIF CAMPAIGN • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. DELAPOST PARIS PARIS

FRANCE

C09/023 #THANKSFORBEINGLATE • EDITIONS POINTS • EPOINTS.FR • ENT./AG. MARCEL PARIS

FRANCE

C09/025 THE MATCH • SKY DEUTSCHLAND FERNSEHEN • SKY FOOTBALL BUNDESLIGA PACKAGE • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. NEVEREST MUNICH

GERMANY

C09/028 SKY SQREENING • SKY DEUTSCHLAND FERNSEHEN • SKY GO • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. FIREAPPLE MUNICH

GERMANY

C09/041 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO C09/045 THE HIV+ ISSUE • VANGARDIST MAGAZINE • VANGARDIST MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA • PROD. CO. PULSE FILMS LONDON

BRAZIL SWITZERLAND

C09/055 THE ROCKSTAR NEXT DOOR • GUITAR PLAYER • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

C09/059 THE PEANUT EXPERIMENT • RADIO 1 • RADIO STATION • ENT./AG. MORTIERBRIGADE BRUSSELS • PROD. CO. CAVIAR BRUSSELS

BELGIUM

BUSINESS PRODUCTS & SERVICES C10/021 WILLIAM. THE MAN WITH TWO MOUTHS • MADRID FUSIÎN • GASTRONOMY CONGRESS • ENT./AG. VCCP SPAIN MADRID • PROD. CO. ATTIC FILMS MADRID

SPAIN

CORPORATE IMAGE & COMMUNICATION C11/016 THE BIGGEST ART GALLERY IN THE WORLD • ARABIAN CONTRACTING SERVICES (AL ARABIA) • CORPORATE • ENT./AG. J. WALTER THOMPSON RIYADH

SAUDI ARABIA

C11/029 SAMSUNG SMART PLAY-BOARD • SAMSUNG ELECTRONICS ITALY • THE FIRST SMART-DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD. • ENT./AG. LEO BURNETT ITALY MILAN • PROD. CO. DEA PRODUCTION MILAN / BLOOMPIX MILAN C11/037 PRINT FOR HELP • HEWLETT-PACKARD BRASIL • HP PRINTERS • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. DELICATESSEN FILMES SÃO PAULO C11/051 ACH2O • PANASONIC • ACH2O • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

ITALY BRAZIL

ECUADOR

C11/064 US OPEN SESSIONS • IBM • TECHNOLOGY & CONSULTING • ENT./AG. OGILVY NEW YORK • PROD. CO. TOOL SANTA MONICA

USA

C11/071 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO • MED. AG. PHD LONDON • PROD. CO. JOINERY LOS ANGELES

USA

CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS) C12/032 PHOTOS FOR LIFE - A CHARITY PHOTO STOCK • RAK’N’ROLL WIN YOUR LIFE FOUNDATION • PHOTOS FOR LIFE • ENT./AG. ISOBAR POLAND WARSAW • MED. AG. POSTERSCOPE WARSAW C12/047 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON

POLAND USA

C12/052 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GGH LOWE HAMBURG / GRABARZ & PARTNER HAMBURG • PROD. CO. 27 KILOMETER ENTERTAINMENT HAMBURG / HARVEST DIGITAL AGRICULTURE HAMBURG

GERMANY

C12/068 #STOPTHEWEDDING • PLAN NORWAY • NON-PROFIT ORGANIZATION/CHARITY • ENT./AG. TRIGGER OSLO C12/075 CATCALLING YOUR MOM • EVERLAST • EVERLAST • ENT./AG. INDEPENDENCIA LIMA • PROD. CO. MIERCOLES FILMS LIMA C12/100 805 MILLION NAMES • UNITED NATIONS WORLD FOOD PROGRAMME • FIGHTING HUNGER WORLDWIDE • ENT./AG. FORSMAN & BODENFORS GOTHENBURG • PROD. CO. NEW LAND STOCKHOLM / ICONOCLAST PARIS C12/106 MUMS AND MAIDS • TRANSIENT WORKERS COUNT TOO (TWC2) • TWC2 • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. H&O SINGAPORE C12/115 THE MSSNG PROJECT • AUTISM SPEAKS • AUTISM SPEAKS • ENT./AG. BBDO NEW YORK • PROD. CO. MEDIAMONKS NEW YORK C12/120 DONATION BADGES • ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO • PROD. CO. EDIT2 SÃO PAULO

NORWAY PERU SWEDEN SINGAPORE USA BRAZIL

PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES C13/010 ONE RAND MAN • SANLAM • SANLAM • ENT./AG. KING JAMES GROUP CAPE TOWN

SOUTH AFRICA

C13/015 BREAST CREAM • NEW ZEALAND BREAST CANCER FOUNDATION • BREAST CANCER AWARENESS • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

C13/041 GROCERIES NOT GUNS • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO C13/052 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / FCBX CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO C13/057 MELANOMA LIKES ME • MELANOMA PATIENTS AUSTRALIA • MELANOMA PREVENTION • ENT./AG. GPY&R BRISBANE C13/061 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

CANADA USA AUSTRALIA USA

C13/067 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

C13/068 THE SPECIAL PROPOSAL • COORDOWN • WORLD DOWN SYNDROME DAY • ENT./AG. SAATCHI & SAATCHI MILAN • MED. AG. ZENITHOPTIMEDIA GROUP MILAN • PROD. CO. FILMMINI @ FILMMASTER PRODUCTIONS MILAN

ITALY

C13/108 LEGO: EVERYTHING IS NOT AWESOME • GREENPEACE • SAVE THE ARCTIC • ENT./AG. DON’T PANIC LONDON • PROD. CO. UNIT9 LONDON C13/115 SAFETY TRUCK • SAMSUNG • CORPORATE • ENT./AG. LEO BURNETT ARGENTINA BUENOS AIRES • PROD. CO. GLORIA FILMS BUENOS AIRES C13/140 CARTOON HELPLINE • GRAACC • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. REBOLUCION SAO PAULO C13/141 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK / GREY ACTIVATION & PR NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK C13/158 PLAY WITH YOURSELF • THE BLUE BALL FOUNDATION • TESTICULAR CANCER AWARENESS • ENT./AG. M&C SAATCHI SYDNEY / BANG PR SYDNEY • PROD. CO. DIGITAL PLAYGROUND LOS ANGELES

UNITED KINGDOM ARGENTINA BRAZIL USA AUSTRALIA

INTEGRATED CAMPAIGN LED BY PROMOTION AND ACTIVATION D01/012 GAMER MASTERPIECE • SONY • PLAYSTATION • ENT./AG. BBH NEW YORK • MED. AG. CARAT NEW YORK • PROD. CO. RESN WELLINGTON D01/022 THIS CALLS FOR A COCKTAIL • SCHWEPPES AUSTRALIA • SCHWEPPES MIXERS • ENT./AG. GPY&R MELBOURNE • MED. AG. CARAT MELBOURNE • PROD. CO. STUDIO162 MELBOURNE D01/023 ADIDAS PREDATOR INSTINCT: THE GAME • ADIDAS • ADIDAS PREDATOR • ENT./AG. TBWA\LONDON D01/036 FOO FIGHTERS RVA • THE BRANCHING • THE BRANCHING • ENT./AG. THE BRANCHING RICHMOND • PROD. CO. THE BRANCHING RICHMOND D01/042 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • MED. AG. OMD SYDNEY D01/046 SOCIAL SAVVY BURGLAR • ALLSTATE INSURANCE COMPANY • HOME INSURANCE • ENT./AG. LEO BURNETT CHICAGO • MED. AG. BRAND NETWORKS NEW YORK • PROD. CO. HELO LOS ANGELES D01/049 COME AND VOTE! • ASOCIATIA PRO DEMOCRATIA • PRO VOTING CAMPAIGN • ENT./AG. LEO BURNETT GROUP BUCHAREST • MED. AG. STARCOM MEDIAVEST GROUP BUCHAREST • PROD. CO. MULTIMEDIA EST BUCHAREST D01/062 4G4GOOD • STARHUB • 4G • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE

USA AUSTRALIA UNITED KINGDOM USA AUSTRALIA USA ROMANIA SINGAPORE

D01/102 NAZIS AGAINST NAZIS-GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT-DEUTSCHLAND • ENT./AG. GRABARZ & PART. /GGH LOWE HAMBURG • PROD. CO. 27 KM ENTERTAIN./HARVEST DIGIT. AGRI. HAMBURG GERMANY ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-11-16-Shortlist_Promo.indd 16

20/06/2015 20:26

LIONS DAILY NEWS

SHORTLIST 17

SUNDAY / JUNE 21 / 2015

PRESS SAVOURY FOODS A01/006 DINOSAUR • NESTLÉ • TOMBSTONE PIZZA • ENT./AG. FCB CHICAGO

USA

A01/008 LION • NESTLÉ • TOMBSTONE PIZZA • ENT./AG. FCB CHICAGO

USA

A01/022 LINGERIE • BENDITO FRIO • FROZEN FOOD • ENT./AG. DIM & CANZIAN SÃO PAULO

BRAZIL

A01/023 VIDEO GAME • BENDITO FRIO • FROZEN FOOD • ENT./AG. DIM & CANZIAN SÃO PAULO

BRAZIL

A01/033 PIG • DE CABRON • PEPPER • ENT./AG. AFRICA SÃO PAULO

BRAZIL

SWEET FOODS & SNACKS A02/002 MEDUSA • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK

USA

A02/004 ATTACK OF THE HUMANS • MARS CHOCOLATE NORTH AMERICA • M&MS • ENT./AG. BBDO NEW YORK

USA

A02/005 TWO EYED MONSTER • MARS CHOCOLATE NORTH AMERICA • M&MS • ENT./AG. BBDO NEW YORK

USA

A02/008 LAUNDRY KNIGHT • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK

USA

A02/009 PETTY BICKERINGS • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK

USA

A02/010 DEVICES OF DESIRE • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./AG. BBDO NEW YORK A02/015 LITTLE GIRL • FREDDO • ICE CREAM • ENT./AG. Y&R SÃO PAULO

USA BRAZIL

A02/037 PARROT • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A02/038 RAKE • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A02/039 BEES • DOS EN UNO • LOLLIPOP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A02/045 MATHEMATICS • CACAU SHOW • CHOCOLATE MIAU • ENT./AG. LEW’LARA\TBWA SÃO PAULO A02/046 PAINTING • CACAU SHOW • CHOCOLATE MIAU • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL BRAZIL

A02/051 ONION • EUROPEAN FOOD PUBLIC COMPANY. • BIG BLOOM FRUIT CHEWING GUM • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

THAILAND

A02/052 GARLIC • EUROPEAN FOOD PUBLIC COMPANY. • BIG BLOOM FRUIT CHEWING GUM • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

THAILAND

A02/074 SPACE • MARS • M&M’S • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

A02/075 RATIONS • MARS • M&M’S • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

ALCOHOLIC DRINKS A03/006 SOCCER • FARNHAM ALE & LAGER • BEERS • ENT./AG. LG2 QUÉBEC

CANADA

A03/007 SPOUSE • FARNHAM ALE & LAGER • BEERS • ENT./AG. LG2 QUÉBEC

CANADA

A03/010 TIGER • MP WINES / BODEGAS SALENTEIN • WINE • ENT./AG. NIÑNA BUENOS AIRES

ARGENTINA

A03/011 FOX • MP WINES / BODEGAS SALENTEIN • WINE • ENT./AG. NIÑNA BUENOS AIRES

ARGENTINA

A03/012 BEAR • MP WINES / BODEGAS SALENTEIN • WINE • ENT./AG. NIÑNA BUENOS AIRES

ARGENTINA

A03/033 CHOOSE • SANTA TERESA RUM • ALCOHOLIC DRINKS • ENT./AG. SCPF BARCELONA

SPAIN

A03/034 HARD DAY • SANTA TERESA RUM • ALCOHOLIC DRINKS • ENT./AG. SCPF BARCELONA

SPAIN

A03/035 PHILOSOPHY • SANTA TERESA RUM • ALCOHOLIC DRINKS • ENT./AG. SCPF BARCELONA

SPAIN

A03/036 OUTPUT • SANTA TERESA RUM • ALCOHOLIC DRINKS • ENT./AG. SCPF BARCELONA

SPAIN

NON-ALCOHOLIC DRINKS A04/003 COCACOLA TOGETHER LOVE • THE COCA-COLA COMPANY • DRINKS • ENT./AG. OGILVY PARIS • MED. AG. MEDIACOM GERMANY DÜSSELDORF • PROD. CO. HSI PRODUCTIONS LOS ANGELES

FRANCE

A04/004 COCACOLA TOGETHER PEACE • THE COCA-COLA COMPANY • DRINKS • ENT./AG. OGILVY PARIS • MED. AG. MEDIACOM GERMANY DÜSSELDORF • PROD. CO. HSI PRODUCTIONS LOS ANGELES

FRANCE

A04/037 THE BODY 1 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

A04/038 THE BODY 2 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

A04/039 THE BODY 3 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

A04/060 ALIENS • COCA-COLA • COCA-COLA • ENT./AG. MARCEL NEW YORK

USA

A04/061 SOCCER PLAYERS • COCA-COLA • COCA-COLA • ENT./AG. MARCEL NEW YORK

USA

A04/062 BIRDS • COCA-COLA • COCA-COLA • ENT./AG. MARCEL NEW YORK

USA

A04/092 FIST BUMP - ARTIST • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

A04/093 FIST BUMP - RACE • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

A04/094 FIST BUMP - RELIGION • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

A04/095 FIST BUMP - TATTOO • COCA-COLA • COCA-COLA • ENT./AG. PEREIRA & O’DELL SAN FRANCISCO • MED. AG. MEDIACOM NEW YORK

USA

HOUSEHOLD: CLEANING PRODUCTS A05/049 ICE CREAM • BREEZE • LAUNDRY DETERGENT • ENT./AG. LOWE SINGAPORE

SINGAPORE

A05/050 HOT CHOCOLATE • BREEZE • LAUNDRY DETERGENT • ENT./AG. LOWE SINGAPORE

SINGAPORE

A05/068 BUSINESS DINNER • PROCTER & GAMBLE • TIDE • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A05/069 GIRL • PROCTER & GAMBLE • TIDE • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A05/070 LEAD ROLE • PROCTER & GAMBLE • TIDE • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A05/071 VIDEO CONFERENCE • PROCTER & GAMBLE • TIDE • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES

ARGENTINA

A05/080 CLEAN NEVER DISCOVERED ANYTHING • UNILEVER • OMO • ENT./AG. THE HARDY BOYS DURBAN

SOUTH AFRICA

A05/081 CLEAN NEVER HAS ADVENTURES • UNILEVER • OMO • ENT./AG. THE HARDY BOYS DURBAN

SOUTH AFRICA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 17

21/06/2015 00:56

18 PRESS SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

HOUSEHOLD: OTHER A06/012 GLASSES - BEER • INDUSTRIE CARTARIE TRONCHETTI • FOXY ASSO ULTRA • ENT./AG. LOWE PIRELLA MILAN • MED. AG. INITIATIVE MILAN

ITALY

A06/013 GLASSES - WINE • INDUSTRIE CARTARIE TRONCHETTI • FOXY ASSO ULTRA • ENT./AG. LOWE PIRELLA MILAN • MED. AG. INITIATIVE MILAN

ITALY

A06/014 GLASSES - JUICE • INDUSTRIE CARTARIE TRONCHETTI • FOXY ASSO ULTRA • ENT./AG. LOWE PIRELLA MILAN

ITALY

A06/015 JUDITE • TEKBOND • SUPER GLUE • ENT./AG. WUNDERMAN BRAZIL SÃO PAULO

BRAZIL

A06/016 NOEMIA • TEKBOND • SUPER GLUE • ENT./AG. WUNDERMAN BRAZIL SÃO PAULO

BRAZIL

A06/017 MIRTES • TEKBOND • SUPER GLUE • ENT./AG. WUNDERMAN BRAZIL SÃO PAULO

BRAZIL

A06/034 ROBOT • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

A06/035 T-REX • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

A06/036 DUCK • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

A06/037 NEW WILL HAVE TO WAIT • HENKEL • LOCTITE SUPER GLUE • ENT./AG. HEIMAT BERLIN

GERMANY

A06/038 NEW WILL HAVE TO WAIT • HENKEL • LOCTITE SUPER GLUE • ENT./AG. HEIMAT BERLIN

GERMANY

A06/064 1FROG • LAMPTAN LIGHTING (2001) • LAMPTAN • ENT./AG. OGILVY & MATHER BANGKOK • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

THAILAND

A06/065 2CHAMELEON • LAMPTAN LIGHTING (2001) • LAMPTAN • ENT./AG. OGILVY & MATHER BANGKOK • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

THAILAND

A06/066 ICEBERG • WALMART • GREAT VALUE TERRA • ENT./AG. LOPEZ NEGRETE COMMUNICATIONS HOUSTON A06/071 CLASSIC ROBOT • DURACELL • HOME ELECTRONICS & AUDIO-VISUAL • ENT./AG. GREY LONDON • MED. AG. MEDIACOM MUMBAI

USA UNITED KINGDOM

HOME APPLIANCES & FURNISHINGS A07/001 RURAL • UNILEVER INDONESIA • PUREIT • ENT./AG. LOWE INDONESIA JAKARTA

INDONESIA

A07/002 URBAN • UNILEVER INDONESIA • PUREIT • ENT./AG. LOWE INDONESIA JAKARTA

INDONESIA

A07/060 BEDROOM • UNE TELECOMUNICACIONES • HOME + INSURANCE UNE • ENT./AG. TBWA\COLOMBIA BOGOTA

COLOMBIA

A07/061 LIBRARY • UNE TELECOMUNICACIONES • HOME + INSURANCE UNE • ENT./AG. TBWA\COLOMBIA BOGOTA

COLOMBIA

A07/094 COUPLE • B/S/H HOME APPLIANCES – PROFILO • HOME APPLIANCES • ENT./AG. RAFINERI ISTANBUL

TURKEY

A07/095 SHOES • B/S/H HOME APPLIANCES – PROFILO • HOME APPLIANCES • ENT./AG. RAFINERI ISTANBUL

TURKEY

A07/099 MASTURBATION • PHILIPS WALITA / INSINUANTE.COM • AUTO COOL IRON • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA

BRAZIL

A07/100 XEROX • PHILIPS WALITA / INSINUANTE.COM • AUTO COOL IRON • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA

BRAZIL

A07/101 FETICHE • PHILIPS WALITA / INSINUANTE.COM • AUTO COOL IRON • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA

BRAZIL

A07/118 AUSTRALIA & NEW ZEALAND • DORMIMUNDO • INDEPENDENT ADJUSTABLE BED • ENT./AG. MADE MEXICO CITY

MEXICO

A07/119 COLOMBIA & VENEZUELA • DORMIMUNDO • INDEPENDENT ADJUSTABLE BED • ENT./AG. MADE MEXICO CITY

MEXICO

A07/120 PUERTO RICO & CUBA • DORMIMUNDO • INDEPENDENT ADJUSTABLE BED • ENT./AG. MADE MEXICO CITY

MEXICO

COSMETICS & BEAUTY A08/014 1 BOYFRIEND • GARNIER • NUTRISSE • ENT./AG. PUBLICIS MEXICO MEXICO CITY

MEXICO

A08/015 2 JOB • GARNIER • NUTRISSE • ENT./AG. PUBLICIS MEXICO MEXICO CITY

MEXICO

A08/016 3 BIG GIRL • GARNIER • NUTRISSE • ENT./AG. PUBLICIS MEXICO MEXICO CITY

MEXICO

A08/028 WOMAN • ADCOS COSMETICS • ANTI-AGING CREAM • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA

BRAZIL

A08/029 MAN • ADCOS COSMETICS • ANTI-AGING CREAM • ENT./AG. REVOLUTION BRASIL SALVADOR - BAHIA A08/040 A CREAM THAT GIVES YOU WRINKLES • SKINFOODS / NEW ZEALAND BREAST CANCER FOUNDATION • BREAST CREAM • ENT./AG. COLENSO BBDO AUCKLAND

BRAZIL NEW ZEALAND

TOILETRIES A09/021 WHAT EMMA SEES • SCHICK NEW ZEALAND • TOILETRIES • ENT./AG. Y&R NZ AUCKLAND

NEW ZEALAND

A09/022 WHAT KATE SEES • SCHICK NEW ZEALAND • TOILETRIES • ENT./AG. Y&R NZ AUCKLAND

NEW ZEALAND

A09/023 WHAT SARAH SEES • SCHICK NEW ZEALAND • TOILETRIES • ENT./AG. Y&R NZ AUCKLAND

NEW ZEALAND

A09/026 BREAK UP • PROCTER & GAMBLE • CREST • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI

USA

A09/027 CRY • PROCTER & GAMBLE • CREST • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI

USA

A09/028 HOSPITAL • PROCTER & GAMBLE • CREST • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI

USA

A09/029 RAIN • PROCTER & GAMBLE • CREST • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI

USA

A09/030 PHOTOS • PROCTER & GAMBLE • CREST • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI

USA

OTC PHARMACY, HEALTHCARE & PRESCRIPTION DRUGS A10/023 GELOCATIL_AAHH • GRUPO FERRER INTERNACIONAL • PARACETAMOL 1G • ENT./AG. GREY SPAIN MADRID A10/024 GELOCATIL_GRR • GRUPO FERRER INTERNACIONAL • PARACETAMOL 1G • ENT./AG. GREY SPAIN MADRID A10/046 JACKHAMMER • ADOLF WUERTH • EARPLUGS • ENT./AG. SCHOLZ & FRIENDS BERLIN

SPAIN SPAIN GERMANY

A10/047 ALARM CLOCK • ADOLF WUERTH • EARPLUGS • ENT./AG. SCHOLZ & FRIENDS BERLIN

GERMANY

A10/048 BELL TOWER • ADOLF WUERTH • EARPLUGS • ENT./AG. SCHOLZ & FRIENDS BERLIN

GERMANY

A10/049 AIRPLANE • ADOLF WUERTH • EARPLUGS • ENT./AG. SCHOLZ & FRIENDS BERLIN

GERMANY

A10/060 HOT DOG COMBO • BAYER • ALKA SELTZER • ENT./AG. BBDO MEXICO • PROD. CO. NT PRODUCCIONES CUAUHTÉMOC

MEXICO

A10/061 RISOTTO POMODORO • BAYER • ALKA SELTZER • ENT./AG. BBDO MEXICO

MEXICO

A10/071 ROAD • BAYER BRASIL • FLANAX • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A10/073 CARPET - WINE • BAYER BRASIL • CAFIASPIRIN • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A10/074 CAR -VASE • BAYER BRASIL • CAFIASPIRIN • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A10/078 ROCKSTAR • X SENSE MEN • X SENSE MEN DE ALL NUTRITION • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A10/079 SAILOR • X SENSE MEN • X SENSE MEN DE ALL NUTRITION • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A10/080 FIGHTER • X SENSE MEN • X SENSE MEN DE ALL NUTRITION • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

A10/124 FRENCH HORN • DABUR • GASTRINA • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI

INDIA

A10/125 FLUGELHORN • DABUR • GASTRINA • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI

INDIA

A10/126 SAXOPHONE • DABUR • GASTRINA • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI

INDIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 18

21/06/2015 00:56

LIONS DAILY NEWS

PRESS SHORTLIST 19

SUNDAY / JUNE 21 / 2015

CLOTHING, FOOTWEAR & ACCESSORIES A11/036 GYM CLUB • DARJEELING - GROUPE CHANTELLE • LINGERIE • ENT./AG. HEREZIE PARIS • MED. AG. HAVAS MEDIA PUTEAUX

FRANCE

A11/037 ROOFTOP • DARJEELING - GROUPE CHANTELLE • LINGERIE • ENT./AG. HEREZIE PARIS • MED. AG. HAVAS MEDIA PUTEAUX

FRANCE

A11/038 PARK • DARJEELING - GROUPE CHANTELLE • LINGERIE • ENT./AG. HEREZIE PARIS • MED. AG. HAVAS MEDIA PUTEAUX

FRANCE

A11/041 SALVADOR • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO SÃO PAULO A11/042 RIO • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO SÃO PAULO A11/048 MELVIN • SAMDEX • THE NEW SAMSONITE COLLECTION • ENT./AG. JANDL BRATISLAVA

BRAZIL BRAZIL SLOVAK REPUBLIC

A11/055 CONVERSE: MADE BY YOU • CONVERSE • FASHION/APPAREL • ENT./AG. ANOMALY NEW YORK • MED. AG. MEDIAVEST NEW YORK

USA

A11/056 CONVERSE: MADE BY YOU • CONVERSE • FASHION/APPAREL • ENT./AG. ANOMALY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK

USA

A11/057 CONVERSE: MADE BY YOU • CONVERSE • FASHION/APPAREL • ENT./AG. ANOMALY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK A11/060 BABY SELFIE SAWYER • CARTA BRANCA • BABY CLOTHES • ENT./AG. AFRICA SÃO PAULO A11/061 BABY SELFIE KIM • CARTA BRANCA • BABY CLOTHES • ENT./AG. AFRICA SÃO PAULO A11/066 WATER LAMP • THE NORTH FACE PHILIPPINES - PRIMER GROUP • THE NORTH FACE PHILIPPINES - PRIMER GROUP • ENT./AG. Y&R PHILIPPINES MANILA • MED. AG. MEDIACOM PHILIPPINES TAGUIG

USA BRAZIL BRAZIL THE PHILIPPINES

MISCELLANEOUS A12/005 SALMON • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK • PROD. CO. BLINKART LONDON

UNITED KINGDOM

A12/006 CHICKEN • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK

UNITED KINGDOM

A12/007 SEAFOOD • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK • PROD. CO. BLINKART LONDON

UNITED KINGDOM

A12/008 VIKING • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

A12/009 BEAR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

A12/010 LUCHADOR • COPIC • COPIC MARKER • ENT./AG. FCB CHICAGO

USA

A12/025 CISEL • MARS • PEDIGREE BRAND • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. PFLANZ PRODUKTIONSSERVICE BERLIN

GERMANY

A12/039 DOG’S NUTRITIONAL PYRAMID • MARS PETCARE MÉXICO • PEDIGREE • ENT./AG. BBDO MEXICO • MED. AG. HAVAS MEDIA MEXICO CITY

MEXICO

A12/040 GOLDEN • MARS • PEDIGREE • ENT./AG. BBDO MEXICO • MED. AG. HAVAS MEDIA DISTRITO FEDERAL

MEXICO

A12/041 GREAT DANE • MARS • PEDIGREE • ENT./AG. BBDO MEXICO • MED. AG. HAVAS MEDIA DISTRITO FEDERAL A12/057 YELLOW LANTERN • PELIKAN AMERICAS • HIGHLIGHTERS • ENT./AG. OGILVY GUATEMALA A12/071 TREE • PT FABER-CASTELL INTERNATIONAL INDONESIA • FABER-CASTELL ERASER • ENT./AG. LEO BURNETT INDONESIA JAKARTA • MED. AG. STARCOM MEDIAVEST JAKARTA A12/072 NEW YORK • FLYING PET • FLYING PET SITE • ENT./AG. Y&R SÃO PAULO

MEXICO GUATEMALA INDONESIA BRAZIL

A12/073 PARIS • FLYING PET • FLYING PET SITE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A12/074 BORA BORA • FLYING PET • FLYING PET SITE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A12/112 PRIME PROPERTY • CAPE UNION MART • K-WAY TENTS • ENT./AG. FCB CAPE TOWN

SOUTH AFRICA

CARS A13/005 JUNGLE • CHRYSLER JEEP IMPORT PORTUGAL • CARS • ENT./AG. FCB LISBON / FCB BUENOS AIRES

PORTUGAL

A13/007 SAVANNAH • CHRYSLER JEEP IMPORT PORTUGAL • CARS • ENT./AG. FCB LISBON / FCB BUENOS AIRES

PORTUGAL

A13/037 TO ISTANBUL • JEEP • JEEP RENEGADE TURBODIESEL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

A13/038 TO BARCELONA • JEEP • JEEP RENEGADE TURBODIESEL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

A13/058 SMART FOR TWO YOKO • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

A13/059 SMART FOR TWO SNAKE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

A13/060 SMART FOR TWO JACKIE • SMART • SMART FOR TWO • ENT./AG. JUNG VON MATT VIENNA / JUNG VON MATT HAMBURG

AUSTRIA

A13/063 FIAT 500 • MERCEDES-BENZ / SMART • SMART FORTWO • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT • MED. AG. STARCOM MEDIAVEST GROUP PARIS

FRANCE

A13/064 VW UP • MERCEDES-BENZ / SMART • SMART FORTWO • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT • MED. AG. STARCOM MEDIAVEST GROUP PARIS

FRANCE

A13/065 RENAULT TWINGO • MERCEDES-BENZ / SMART • SMART FORTWO • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT • MED. AG. STARCOM MEDIAVEST GROUP PARIS

FRANCE

A13/066 TOYOTA IQ • MERCEDES-BENZ / SMART • SMART FORTWO • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT • MED. AG. STARCOM MEDIAVEST GROUP PARIS

FRANCE

A13/067 MINI COOPER • MERCEDES-BENZ / SMART • SMART FORTWO • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT • MED. AG. STARCOM MEDIAVEST GROUP PARIS

FRANCE

A13/077 SÃO PAULO • AUDI BRASIL • A6 ALLROAD WITH TFSI ENGINE • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A13/078 TOKYO • AUDI BRASIL • A6 ALLROAD WITH TFSI ENGINE • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A13/079 MEXICO CITY • AUDI BRASIL • A6 ALLROAD WITH TFSI ENGINE • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A13/092 ROME • DAIMLER / SMART MBD • SMART FORTWO • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. PFLANZ PRODUKTIONSSERVICE BERLIN

GERMANY

A13/093 BERLIN • DAIMLER / SMART MBD • SMART FORTWO • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. PFLANZ PRODUKTIONSSERVICE BERLIN

GERMANY

OTHER VEHICLES, AUTO PRODUCTS & SERVICES A14/001 BIKER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A14/002 MOTOCROSS RIDER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A14/003 RACER • MERCEDES-BENZ VANS • MERCEDES-BENZ SPRINTER • ENT./AG. LUKAS LINDEMANN ROSINSKI HAMBURG

GERMANY

A14/014 DRIVEWAY • VOLKSWAGEN SOUTH AFRICA • SERVICE • ENT./AG. OGILVY & MATHER CAPE TOWN • PROD. CO. REDWORKS CAPE TOWN

SOUTH AFRICA

A14/015 BALCONY • VOLKSWAGEN SOUTH AFRICA • SERVICE • ENT./AG. OGILVY & MATHER CAPE TOWN • PROD. CO. REDWORKS CAPE TOWN

SOUTH AFRICA

A14/016 WHEELCHAIR RAMP • VOLKSWAGEN SOUTH AFRICA • SERVICE • ENT./AG. OGILVY & MATHER CAPE TOWN • PROD. CO. REDWORKS CAPE TOWN

SOUTH AFRICA

A14/036 COUCH • BMW MOTORRAD • BMW S1000RR • ENT./AG. FCB CAPE TOWN

SOUTH AFRICA

A14/042 CONFUSING INDIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A14/043 CONFUSING IRANIAN • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A14/044 CONFUSING ARAB • ALGHANIM MOTORS - HONDA • HONDA ACCORD GPS • ENT./AG. IMPACT & ECHO BBDO SAFAT

KUWAIT

A14/056 HYDRANT • MITSUBISHI MOTORS • ALL NEW OUTLANDER WITH REARVIEW CAMERA • ENT./AG. AFRICA SÃO PAULO

BRAZIL

A14/057 BUSH • MITSUBISHI MOTORS • ALL NEW OUTLANDER WITH REARVIEW CAMERA • ENT./AG. AFRICA SÃO PAULO A14/065 ZEBRA CROSSING • VOLKSWAGEN • VOLKSWAGEN FUSSGÄNGERERKENNUNG • ENT./AG. GRABARZ & PARTNER HAMBURG • MED. AG. MEDIACOM GERMANY DÜSSELDORF

BRAZIL GERMANY

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 19

21/06/2015 00:56

20 PRESS SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

OTHER VEHICLES, AUTO PRODUCTS & SERVICES A14/066 MILK TRUCK • VOLKSWAGEN • VOLKSWAGEN AUTOMATIC DISTANCE CONTROL ACC • ENT./AG. GRABARZ & PARTNER HAMBURG • MED. AG. MEDIACOM GERMANY DÜSSELDORF

GERMANY

A14/067 FAMILY CAR • VOLKSWAGEN • VOLKSWAGEN AUTOMATIC DISTANCE CONTROL ACC • ENT./AG. GRABARZ & PARTNER HAMBURG • MED. AG. MEDIACOM GERMANY DÜSSELDORF

GERMANY

A14/081 BEETLE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A14/082 GRAPE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A14/083 SNAKE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A14/084 FLOWER • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A14/085 ENDURO • BMW • ENDURO HELMET • ENT./AG. PUBLICIS MEXICO MEXICO CITY • MED. AG. VIZEUM MEXICO MEXICO CITY

MEXICO

A14/086 RACE • BMW • RACE HELMET • ENT./AG. PUBLICIS MEXICO MEXICO CITY • MED. AG. VIZEUM MEXICO MEXICO CITY

MEXICO

A14/087 LEGEND • BMW • LEGEND HELMET • ENT./AG. PUBLICIS MEXICO MEXICO CITY • MED. AG. VIZEUM MEXICO MEXICO CITY

MEXICO

A14/089 FISHMAN • VOLKSWAGEN • 360º AREA VIEW CAMERA • ENT./AG. DDB SPAIN MADRID A14/091 WINGED DOG • VOLKSWAGEN • 360º AREA VIEW CAMERA • ENT./AG. DDB SPAIN MADRID

SPAIN SPAIN

A14/097 GRANDMA • VOLKSWAGEN DO BRASIL • TOUAREG WITH 4 ZONE CLIMATE CONTROL • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/098 BROKE UP • VOLKSWAGEN DO BRASIL • TOUAREG WITH 4 ZONE CLIMATE CONTROL • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/099 MOVE OUT • VOLKSWAGEN DO BRASIL • TOUAREG WITH 4 ZONE CLIMATE CONTROL • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/100 TRAILER • VOLKSWAGEN DO BRASIL • ACC SYSTEM • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/101 WOOD • VOLKSWAGEN DO BRASIL • ACC SYSTEM • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/102 ROCK • VOLKSWAGEN DO BRASIL • ACC SYSTEM • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/112 ICE CREAM STORE • MAN LATIN AMERICA • VOLKSWAGEN TRUCKS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/113 FISH MARKET • MAN LATIN AMERICA • VOLKSWAGEN TRUCKS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/114 FLOWER BOUTIQUE • MAN LATIN AMERICA • VOLKSWAGEN TRUCKS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A14/147 SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND

NEW ZEALAND

A14/176 LEECH • JAGUAR LAND ROVER SOUTH AFRICA • LAND ROVER BRAND • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN

SOUTH AFRICA

HOME ELECTRONICS & AUDIO-VISUAL A15/009 SENNHEISER - NOISE ISOLATION • SENNHEISER ELECTRONIC (BEIJING) CO., & SENNHEISER HONG KONG • SENNHEISER “MOMENTUM 2.0” NOISE ISOLATING HEADPHONES • ENT./AG. PUBLICIS HONG KONG HONG KONG

HONG KONG

A15/011 AS IF YOU WERE THERE 2 • WESTONE (THINKING GROUP) • W60 EARPHONE • ENT./AG. DDB GROUP HONG KONG

HONG KONG

A15/012 AS IF YOU WERE THERE 3 • WESTONE (THINKING GROUP) • W60 EARPHONE • ENT./AG. DDB GROUP HONG KONG

HONG KONG

A15/049 BIG AIRPLANE • CKGADGET • AUDIOGEAR • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

A15/050 BUS • CKGADGET • AUDIOGEAR • ENT./AG. OGILVY & MATHER BANGKOK

THAILAND

A15/068 THE MENACE KID • CAN HI-FI AUDIO&VISUAL SOLUTIONS • CAN HI-FI • ENT./AG. RAFINERI ISTANBUL • MED. AG. MEC ISTANBUL

TURKEY

A15/106 HOUSEWIFE • SAMSUNG INDIA ELECTRONICS • MOBILE PHONE SOS FEATURE • ENT./AG. CHEIL INDIA GURGAON

INDIA

A15/107 OFFICE EXECUTIVE • SAMSUNG INDIA ELECTRONICS • MOBILE PHONE SOS FEATURE • ENT./AG. CHEIL INDIA GURGAON

INDIA

A15/108 TEACHER • SAMSUNG INDIA ELECTRONICS • MOBILE PHONE SOS FEATURE • ENT./AG. CHEIL INDIA GURGAON

INDIA

RETAIL STORES A16/010 SHOE • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A16/011 SHIRT • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A16/012 BIKINI • HARVEY NICHOLS • SPRING/SUMMER SALE 14 • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. PHD ROCKET LONDON

UNITED KINGDOM

A16/013 TIDINGS OF JOY • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

A16/014 CHRISTMAS TIME • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

A16/015 GOOD WILL TO ALL MEN • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

A16/087 UNBOX #1 • IKEA • OUTDOOR FURNITURE • ENT./AG. TBWA\LISBOA

PORTUGAL

A16/089 BALL • IKEA PORTUGAL • CHRISTMAS DECORATIONS • ENT./AG. TBWA\LISBOA

PORTUGAL

A16/090 STAR • IKEA PORTUGAL • CHRISTMAS DECORATIONS • ENT./AG. TBWA\LISBOA

PORTUGAL

A16/096 KIDS COLLECTION • SELFESTATE • RETAIL AND CONSUMER PRODUCTS • ENT./AG. RAFINERI ISTANBUL • MED. AG. MEC ISTANBUL

TURKEY

A16/106 8:36 • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

A16/108 9:32 • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

RESTAURANTS & FAST FOOD OUTLETS A17/007 ALLEY • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI

UNITED ARAB EMIRATES

A17/008 SQUARE • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI

UNITED ARAB EMIRATES

A17/009 STREET • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI

UNITED ARAB EMIRATES

A17/023 MCDONALD’S BREAKFAST - HOTCAKES • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI • MED. AG. OMD DUBAI

UNITED ARAB EMIRATES

A17/024 MCDONALD’S BREAKFAST - SAUSAGE MCMUFFIN & EGG • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI • MED. AG. OMD DUBAI

UNITED ARAB EMIRATES

TRAVEL, TRANSPORT & TOURISM A18/025 GRANDPA • FLIGHT CENTRE • STUDENT FLIGHTS • ENT./AG. TBWA\HUNT\LASCARIS JOHANNESBURG

SOUTH AFRICA

A18/035 DOG • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A18/036 BABY • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A18/037 SQUIRREL • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A18/038 MOTHS • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

A18/051 POKER • TERRA • TRAVEL AND TOURISM • ENT./AG. DDB MEXICO MEXICO CITY A18/053 BEACH • THAI AIRASIA CO.LTD. • THAI AIR ASIA DOMESTIC CAMPAIGN • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

MEXICO THAILAND

A18/054 MOUNTAIN • THAI AIRASIA CO.LTD. • THAI AIR ASIA DOMESTIC CAMPAIGN • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

A18/055 WATERFALL • THAI AIRASIA CO.LTD. • THAI AIR ASIA DOMESTIC CAMPAIGN • ENT./AG. BBDO PROXIMITY THAILAND BANGKOK

THAILAND

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 20

21/06/2015 00:56

LIONS DAILY NEWS

PRESS SHORTLIST 21

SUNDAY / JUNE 21 / 2015

ENTERTAINMENT & LEISURE A19/001 CAT-ERPILLAR • GAMECLUB • SCRABBLE • ENT./AG. TWIGA UKRAINE KIEV • MED. AG. MEDIA FIRST UKRAINE KIEV

UKRAINE

A19/002 CAR-ROT • GAMECLUB • SCRABBLE • ENT./AG. TWIGA UKRAINE KIEV • MED. AG. MEDIA FIRST UKRAINE KIEV

UKRAINE

A19/003 PEN-GUIN • GAMECLUB • SCRABBLE • ENT./AG. TWIGA UKRAINE KIEV • MED. AG. MEDIA FIRST UKRAINE KIEV

UKRAINE

A19/031 SUBMARINE • HASBRO • PLAY DOH • ENT./AG. DDB COLOMBIA BOGOTÁ • MED. AG. OMD COLOMBIA MEDELLIN

COLOMBIA

A19/032 TANK • HASBRO • PLAY DOH • ENT./AG. DDB COLOMBIA BOGOTÁ • MED. AG. OMD COLOMBIA MEDELLIN

COLOMBIA

A19/033 SCHOOL BUS • HASBRO • PLAY DOH • ENT./AG. DDB COLOMBIA BOGOTÁ • MED. AG. OMD COLOMBIA MEDELLIN

COLOMBIA

A19/038 ANAGRAM LOVERS • MATTEL • SCRABBLE • ENT./AG. LOLA LOWE & PARTNERS MADRID

SPAIN

A19/039 ANAGRAM DUET • MATTEL • SCRABBLE • ENT./AG. LOLA LOWE & PARTNERS MADRID

SPAIN

A19/040 ANAGRAM DREAMS • MATTEL • SCRABBLE • ENT./AG. LOLA LOWE & PARTNERS MADRID A19/061 THE 2008 CHINA EARTHQUAKE • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SPAIN SINGAPORE

A19/083 OBSERVATOIRE 1/2 • MUSEE NATIONAL D’HISTOIRE NATURELLE • PARC ZOOLOGIQUE DE PARIS • ENT./AG. PUBLICIS CONSEIL PARIS

FRANCE

A19/084 OPERA 2/2 • MUSEE NATIONAL D’HISTOIRE NATURELLE • PARC ZOOLOGIQUE DE PARIS • ENT./AG. PUBLICIS CONSEIL PARIS

FRANCE

A19/090 MACHINE GUN • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

A19/091 OBUS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

A19/093 GRENADE • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

A19/094 PROTHESIS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

A19/096 SAW • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

PUBLICATIONS & MEDIA A20/005 LIFE OF PI • NETFLIX • ENTERTAINMENT • ENT./AG. DDB CANADA VANCOUVER

CANADA

A20/006 FARGO • NETFLIX • ENTERTAINMENT • ENT./AG. DDB CANADA VANCOUVER

CANADA

A20/007 GHOSTBUSTERS • NETFLIX • ENTERTAINMENT • ENT./AG. DDB CANADA VANCOUVER

CANADA

A20/008 BEAR • NATIONAL GEOGRAPHIC KIDS MAGAZINE • MAGAZINE • ENT./AG. FOXP2 CAPE TOWN

SOUTH AFRICA

A20/009 SNAKE • NATIONAL GEOGRAPHIC KIDS MAGAZINE • MAGAZINE • ENT./AG. FOXP2 CAPE TOWN

SOUTH AFRICA

A20/010 ICE CAPS • NATIONAL GEOGRAPHIC KIDS MAGAZINE • MAGAZINE • ENT./AG. FOXP2 CAPE TOWN

SOUTH AFRICA

A20/011 BEES • NATIONAL GEOGRAPHIC KIDS MAGAZINE • MAGAZINE • ENT./AG. FOXP2 CAPE TOWN

SOUTH AFRICA

A20/012 FISH • NATIONAL GEOGRAPHIC KIDS MAGAZINE • MAGAZINE • ENT./AG. FOXP2 CAPE TOWN

SOUTH AFRICA

A20/030 THERAPIST • SCHWEIZER MONAT • MAGAZINE • ENT./AG. HAVAS WORLDWIDE ZÜRICH

SWITZERLAND

A20/031 MANAGING • SCHWEIZER MONAT • MAGAZINE • ENT./AG. HAVAS WORLDWIDE ZÜRICH

SWITZERLAND

A20/083 OLD AXL • MARISCAL ROCK RADIO • ONLINE RADIO • ENT./AG. TAPSA | Y&R MADRID

SPAIN

A20/084 OLD MCCARTNEY • MARISCAL ROCK RADIO • ONLINE RADIO • ENT./AG. TAPSA | Y&R MADRID

SPAIN

A20/085 OLD DYLAN • MARISCAL ROCK RADIO • ONLINE RADIO • ENT./AG. TAPSA | Y&R MADRID

SPAIN

A20/086 OLD TYLER • MARISCAL ROCK RADIO • ONLINE RADIO • ENT./AG. TAPSA | Y&R MADRID

SPAIN

A20/087 OLD RICHARDS • MARISCAL ROCK RADIO • ONLINE RADIO • ENT./AG. TAPSA | Y&R MADRID

SPAIN

A20/088 FRANCE • EDITORA TODAS AS CULTURAS • TOP DESTINOS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A20/089 GERMANY • EDITORA TODAS AS CULTURAS • TOP DESTINOS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A20/090 SPAIN • EDITORA TODAS AS CULTURAS • TOP DESTINOS • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A20/122 BABY • NUMBER 24 • SHUTTERSTOCK • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

THAILAND

A20/123 BROKEN • NUMBER 25 • SHUTTERSTOCK • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

THAILAND

A20/124 SHARK • NUMBER 26 • SHUTTERSTOCK • ENT./AG. THE LEO BURNETT GROUP THAILAND BANGKOK

THAILAND

A20/127 TWENTY THOUSAND LEAGUES UNDER THE SEA • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A20/128 METAMORPHOSIS • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A20/129 TREASURE ISLAND • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A20/130 THE LITTLE PRINCE • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A20/131 WAR AND PEACE • SARAIVA • BOOKS • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A20/163 DALAI LAMA X WARREN BUFFETT • FORBES • FORBES MAGAZINE • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

A20/165 MADRE TERESA X BILL GATES • FORBES • FORBES MAGAZINE • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

A20/183 AMY • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON

A20/184 MARVIN • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON

BANKING, INVESTMENT & INSURANCE A21/027 KID • AXA • ART INSURANCE • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. THE REPUBLIC STUDIOS SINGAPORE

SINGAPORE

A21/028 CAT • AXA • ART INSURANCE • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. THE REPUBLIC STUDIOS SINGAPORE

SINGAPORE

A21/029 PAINT • AXA • ART INSURANCE • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. THE REPUBLIC STUDIOS SINGAPORE

SINGAPORE

A21/036 SOUTH AFRICA / UK • HANSEMERKUR KRANKENVERSICHERUNG • TRAVEL INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

A21/037 JAMAICA / SCOTLAND • HANSEMERKUR KRANKENVERSICHERUNG • TRAVEL INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

A21/038 SWEDEN / DENMARK • HANSEMERKUR KRANKENVERSICHERUNG • TRAVEL INSURANCE • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

A21/043 MARLON AND LUIS • MEXICAN INSURANCE ASSOCIATION • HEALTH INSURANCES • ENT./AG. OGILVY & MATHER MEXICO CITY • PROD. CO. MADREFOCA MEXICO CITY

MEXICO

A21/044 ALFREDO AND MATEO • MEXICAN INSURANCE ASSOCIATION • HEALTH INSURANCES • ENT./AG. OGILVY & MATHER MEXICO CITY • PROD. CO. MADREFOCA MEXICO CITY

MEXICO

A21/045 ANA AND GLORIA • MEXICAN INSURANCE ASSOCIATION • HEALTH INSURANCES • ENT./AG. OGILVY & MATHER MEXICO CITY • PROD. CO. MADREFOCA MEXICO CITY

MEXICO

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 21

21/06/2015 00:56

22 PRESS SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

BUSINESS EQUIPMENT & SERVICES A22/010 DHL HANDS - RIPPED • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE

INDIA

A22/011 DHL HANDS - CUTTER • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE

INDIA

A22/012 DHL HANDS - SCISSORS • DHL • EXPRESS COURIER SERVICES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI / MARURI GREY GUAYAQUIL • PROD. CO. YOLK STUDIO BANGALORE

INDIA

A22/013 BILL CLINTON • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A22/014 SCARLET JOHANSSON • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A22/015 PRINCE WILLIAM • GETTY IMAGES • 20 YEARS OF GETTY IMAGES • ENT./AG. ALMAPBBDO SÃO PAULO

BRAZIL

A22/019 ATSS CCTV BANK • ATSS SECURITY SOLUTIONS PROVIDER • SECURITY • ENT./AG. CONTRACT ADVERTISING INDIA MUMBAI

INDIA

A22/020 ATSS CCTV PARKING LOT • ATSS SECURITY SOLUTIONS PROVIDER • SECURITY • ENT./AG. CONTRACT ADVERTISING INDIA MUMBAI

INDIA

A22/021 ATSS CCTV OFFICE • ATSS SECURITY SOLUTIONS PROVIDER • SECURITY • ENT./AG. CONTRACT ADVERTISING INDIA MUMBAI

INDIA

ADVERTISING & MEDIA A23/001 CATCH 22 • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON • PROD. CO. COLOUR STUDIO LONDON

UNITED KINGDOM

A23/002 THE GREAT GATSBY • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON

UNITED KINGDOM

A23/003 MIDNIGHT’S CHILDREN • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON • PROD. CO. COLOUR STUDIO LONDON

UNITED KINGDOM

COMMERCIAL PUBLIC SERVICES A24/089 HANNAH VERSUS HANNAH • DIRECTV • CABLE • ENT./AG. GREY NEW YORK

USA

A24/090 CHRISSY VERSUS CHRISSY • DIRECTV • CABLE • ENT./AG. GREY NEW YORK

USA

A24/091 NINA VERSUS NINA • DIRECTV • CABLE • ENT./AG. GREY NEW YORK

USA

A24/104 MARRIAGE • VTR INTERNET • WI-FI RANGE EXTENDERS • ENT./AG. SIMPLE SANTIAGO

CHILE

A24/105 ITCH • VTR INTERNET • WI-FI RANGE EXTENDERS • ENT./AG. SIMPLE SANTIAGO

CHILE

A24/126 PUDDLE • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

A24/127 BASEMENT • ESSEL GROUP • DISH TV • ENT./AG. MCCANN WORLDGROUP INDIA MUMBAI • PROD. CO. BIG STUDIO SÃO PAULO

INDIA

A24/141 HAPPY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

A24/142 CHEEKY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

A24/143 SMILEY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

A24/144 CRAZY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

CORPORATE IMAGE & COMMUNICATION A25/018 ELEPHANT • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

A25/019 APE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

A25/020 HYENA • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

A25/021 FROG • LAND ROVER USA • AUTOMOBILE • ENT./AG. Y&R NEW YORK

USA

A25/022 SURRENDER • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

A25/023 RETREAT • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

A25/024 ESCAPE • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

A25/025 DEFEAT • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

A25/038 SINKGIRL • COLGATE - PALMOLIVE • COLGATE • ENT./AG. RED FUSE COMMUNICATIONS NEW YORK / Y&R NEW YORK • MED. AG. MEC SAN JUAN

USA

A25/039 SINKBOY • COLGATE - PALMOLIVE • COLGATE • ENT./AG. RED FUSE COMMUNICATIONS NEW YORK / Y&R NEW YORK • MED. AG. MEC ANDEAN CALI

USA

PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES A26/015 BEAR • GREEN PEACE • CHARITY • ENT./AG. PUBLICIS SHANGHAI • MED. AG. ZENITHOPTIMEDIA SHANGHAI • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

CHINA

A26/028 ICE CREAM • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

A26/130 FACEBOOK • BREAST CANCER FOUNDATION • BREAST CANCER FOUNDATION • ENT./AG. DDB GROUP SINGAPORE • MED. AG. OMD SINGAPORE

SINGAPORE

A26/143 KID • MINI • DON’T TEXT AND DRIVE • ENT./AG. PUBLICIS MEXICO MEXICO CITY

MEXICO

A26/145 TEENNAGER • MINI • DON’T TEXT AND DRIVE • ENT./AG. PUBLICIS MEXICO MEXICO CITY

MEXICO

A26/158 SUFFOCATION • KARMA NIRVANA • KARMA NIRVANA • ENT./AG. LEO BURNETT LONDON

UNITED KINGDOM

A26/194 PRISONER DNA 2 • CALIFORNIA ATTORNEYS FOR CRIMINAL JUSTICE • CRIMINAL JUSTICE • ENT./AG. GREY NEW YORK / GREY KUALA LUMPUR • PROD. CO. VISION NEW YORK

USA

A26/198 CLAWS • EVOLVE • EVOLVE • ENT./AG. MCCANN ERICKSON NEW YORK

USA

A26/199 BALLOONS • EVOLVE • EVOLVE • ENT./AG. MCCANN ERICKSON NEW YORK

USA

A26/233 SWEATER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A26/234 BLUE DRESS • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A26/235 PULLOVER • ABRINQ FOUNDATION - SAVE THE CHILDREN • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA SÃO PAULO

BRAZIL

A26/270 UK • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/271 SWEDEN • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/272 NETHERLANDS • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/273 GERMANY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/274 ITALY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/275 SCOTLAND • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

A26/323 THE HIV POSITIVE AD • GIV (LIFE SUPPORT GROUP) • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

A26/343 CHILDREN I • CEPIA • HUMAN RIGHTS - CHILD SLAVE LABOUR • ENT./AG. AFRICA SÃO PAULO

BRAZIL

A26/344 CHILDREN II • CEPIA • HUMAN RIGHTS - CHILD SLAVE LABOUR • ENT./AG. AFRICA SÃO PAULO

BRAZIL

A26/345 CHILDREN III • CEPIA • HUMAN RIGHTS - CHILD SLAVE LABOUR • ENT./AG. AFRICA SÃO PAULO

BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 22

21/06/2015 00:56

LIONS DAILY NEWS

PRESS SHORTLIST 23

SUNDAY / JUNE 21 / 2015

A26/357 DAD 1 • UNICEF • UNICEF • ENT./AG. OGILVY & MATHER CHILE SANTIAGO

CHILE

A26/358 DAD 2 • UNICEF • UNICEF • ENT./AG. OGILVY & MATHER CHILE SANTIAGO

CHILE

A26/371 THE SAMARITANS • THE SAMARITANS • COUNSELLOR • ENT./AG. OGILVY & MATHER VIETNAM HO CHI MINH CITY

VIETNAM

A26/373 DOG • THE SAMARITANS • COUNSELLOR • ENT./AG. OGILVY & MATHER VIETNAM HO CHI MINH CITY

VIETNAM

A26/374 DEAD MAN • THE SAMARITANS • COUNSELLOR • ENT./AG. OGILVY & MATHER VIETNAM HO CHI MINH CITY

VIETNAM

A26/375 JUMP • THE SAMARITANS • COUNSELLOR • ENT./AG. OGILVY & MATHER VIETNAM HO CHI MINH CITY

VIETNAM

FUNDRAISING, DONATIONS & APPEALS A27/001 OLD AND NEW FAIRY TALES BOOK • THE SALVATION ARMY • OLD BOOK DONATION • ENT./AG. DENTSU UTAMA KUALA LUMPUR

MALAYSIA

A27/002 OLD AND NEW SHORT STORIES BOOK • THE SALVATION ARMY • OLD BOOK DONATION • ENT./AG. DENTSU UTAMA KUALA LUMPUR

MALAYSIA

A27/045 KIDNEY • LIVEONNY • ORGAN DONOR REGISTRATION PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A27/046 HEART • LIVEONNY • ORGAN DONOR REGISTRATION PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

A27/047 LIVER • LIVEONNY • ORGAN DONOR REGISTRATION PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO A27/079 BLIND SPOT CHILD • SINGULARES • NGO - AGAINST ALCOOL • ENT./AG. F.BIZ SÃO PAULO

USA BRAZIL

A27/080 BLIND SPOT BRIDGE • SINGULARES • NGO - AGAINST ALCOOL • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A27/081 BLIND SPOT BIKE • SINGULARES • NGO - AGAINST ALCOOL • ENT./AG. F.BIZ SÃO PAULO

BRAZIL

A27/089 SHAKE YOUR HEAD • WILDLIFE MANAGEMENT ASSOCIATION • WILDLIFE MANAGEMENT CAMPAIGN AND FUNDRAISING • ENT./AG. INNOCEAN WORLDWIDE SEOUL

SOUTH KOREA

A27/090 SHAKE YOUR HEAD • WILDLIFE MANAGEMENT ASSOCIATION • WILDLIFE MANAGEMENT CAMPAIGN AND FUNDRAISING • ENT./AG. INNOCEAN WORLDWIDE SEOUL

SOUTH KOREA

A27/115 ROGER • ADOT.COM • NPO • ENT./AG. OGILVY & MATHER JAPAN TOKYO • PROD. CO. ASD LIONHEART LONDON

JAPAN

A27/117 STUART • ADOT.COM • NPO • ENT./AG. OGILVY & MATHER JAPAN TOKYO • PROD. CO. ASD LIONHEART LONDON

JAPAN

A27/120 CREEPY SANTA I • PÃO DOS POBRES FOUNDATION • CHARITY • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

A27/121 CREEPY SANTA II • PÃO DOS POBRES FOUNDATION • CHARITY • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

A27/122 CREEPY SANTA III • PÃO DOS POBRES FOUNDATION • CHARITY • ENT./AG. DDB BRASIL SÃO PAULO A27/125 BONES • WWF-THAILAND • WWF • ENT./AG. OGILVY & MATHER BANGKOK

BRAZIL THAILAND

A27/127 ANDY WARHOL • CITY OF BUENOS AIRES • BLOOD DONATION • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI A27/128 GEORGE LUCAS • CITY OF BUENOS AIRES • BLOOD DONATION • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA USA

A27/133 MOTHER FOX • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

A27/134 JUMBO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

A27/135 STARK • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

A27/136 RINGO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

A27/144 LUNG • BENEFICIÊNCIA PORTUGUESA HOSPITAL • ORGAN DONATION • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

A27/145 HEART • BENEFICIÊNCIA PORTUGUESA HOSPITAL • ORGAN DONATION • ENT./AG. DDB BRASIL SÃO PAULO A27/168 REVERSE OBITUARIES • ORGAN DONATION FOUNDATION • ORGAN DONATION • ENT./AG. SAATCHI & SAATCHI OSLO

BRAZIL NORWAY

COPYWRITING B01/016 CATCH 22 • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON • PROD. CO. COLOUR STUDIO LONDON

UNITED KINGDOM

B01/017 THE GREAT GATSBY • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON

UNITED KINGDOM

B01/018 MIDNIGHT’S CHILDREN • THE WINSTON FLETCHER FICTION PRIZE • THE WINSTON FLETCHER FICTION PRIZE • ENT./AG. DLKW LOWE LONDON • PROD. CO. COLOUR STUDIO LONDON

UNITED KINGDOM

B01/019 TIDINGS OF JOY • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

B01/020 CHRISTMAS TIME • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

B01/021 GOOD WILL TO ALL MEN • HARVEY NICHOLS • CHRISTMAS • ENT./AG. ADAM&EVEDDB LONDON

UNITED KINGDOM

B01/073 HOLD YOUR BREATH • GUY COTTEN • MARINE SECURITY GEAR - LIFEJACKETS • ENT./AG. CLM BBDO BOULOGNE-BILLANCOURT

FRANCE

B01/074 MACHINE GUN • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/075 OBUS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/076 SLEDGEHAMMER • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/077 GRENADE • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/078 PROTHESIS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/080 SAW • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B01/098 SPACE • MARS • M&M’S • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

B01/105 ALMOST PERFECT • VOLKSWAGEN NEW ZEALAND • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND

NEW ZEALAND

B01/109 HERPESTES AUROPUNCTATUS/INDIAN MONGOOSE • HONDA AUSTRALIA • HONDA GENUINE PARTS • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

B01/110 RHINELLA MARINA/CANE TOAD • HONDA AUSTRALIA • HONDA GENUINE PARTS • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

B01/111 ALOPEX LAGOPUS/ARCTIC FOX • HONDA AUSTRALIA • HONDA GENUINE PARTS • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

B01/116 MUSHROOMS • TRAVELSHOPPE • TRAVEL AGENCY • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN / CREATIVE Y&R NAIROBI

SOUTH AFRICA

B01/117 ARCHITECT • TRAVELSHOPPE • TRAVEL AGENCY • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN

SOUTH AFRICA

B01/119 GOAT • X-NEWS • NEWSPAPER • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN / CREATIVE Y&R NAIROBI

SOUTH AFRICA

B01/120 STARVE • X-NEWS • NEWSPAPER • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN / CREATIVE Y&R NAIROBI

SOUTH AFRICA

B01/121 HELL • X-NEWS • NEWSPAPER • ENT./AG. Y&R SOUTH AFRICA CAPE TOWN / CREATIVE Y&R NAIROBI

SOUTH AFRICA

B01/127 THE HIV POSITIVE AD • GIV (LIFE SUPPORT GROUP) • CORPORATE • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

B01/132 ROOM OF WORDS • GETTY IMAGES • STOCK PHOTOGRAPHY • ENT./AG. SAATCHI & SAATCHI SINGAPORE

SINGAPORE

B01/134 HONEYMOON • GETTY IMAGES • STOCK PHOTOGRAPHY • ENT./AG. SAATCHI & SAATCHI SINGAPORE

SINGAPORE

B01/144 AMY • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON

B01/145 MARVIN • VIRGIN RADIO • RADIO • ENT./AG. LEO BURNETT BEIRUT

LEBANON ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 23

21/06/2015 00:56

D2-AD.indd 24

20/06/2015 21:31

D2-AD.indd 25

20/06/2015 21:31

26 PRESS SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

ART DIRECTION B02/005 RURAL • UNILEVER INDONESIA • PUREIT • ENT./AG. LOWE INDONESIA JAKARTA B02/006 URBAN • UNILEVER INDONESIA • PUREIT • ENT./AG. LOWE INDONESIA JAKARTA B02/043 TERMINAL VELOCITY • VOLKSWAGEN SOUTH AFRICA • GOLF R • ENT./AG. OGILVY & MATHER CAPE TOWN

INDONESIA INDONESIA SOUTH AFRICA

B02/050 SALMON • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK • PROD. CO. BLINKART LONDON

UNITED KINGDOM

B02/051 CHICKEN • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK • PROD. CO. BLINKART LONDON

UNITED KINGDOM

B02/052 SEAFOOD • MARS • TEMPTATIONS CAT TREATS • ENT./AG. ADAM&EVEDDB LONDON • MED. AG. STARCOM NEW YORK • PROD. CO. BLINKART LONDON

UNITED KINGDOM

B02/069 SLEEP • GEERS HÖRAKUSTIK • GEERS EARPLUGS • ENT./AG. GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN

GERMANY

B02/070 STUDY • GEERS HÖRAKUSTIK • GEERS EARPLUGS • ENT./AG. GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN

GERMANY

B02/071 WORK • GEERS HÖRAKUSTIK • GEERS EARPLUGS • ENT./AG. GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN

GERMANY

B02/111 POSITIVE & NEGATIVE COLOR CODE - MUSICAL MONKEY • DURACELL • BATTERIES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI • MED. AG. MEDIACOM MUMBAI

INDIA

B02/112 POSITIVE & NEGATIVE COLOR CODE - KARAOKE MIC • DURACELL • BATTERIES • ENT./AG. GREY WORLDWIDE INDIA MUMBAI • MED. AG. MEDIACOM MUMBAI

INDIA

B02/142 DOG • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

B02/143 BABY • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

B02/144 SQUIRREL • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

B02/153 BEETLE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

B02/154 GRAPE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

B02/155 SNAKE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

B02/156 FLOWER • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK • PROD. CO. ZOMBIE STUDIO SÃO PAULO

USA

B02/161 ELEPHANT • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

B02/162 APE • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

B02/163 HYENA • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK

USA

B02/164 FROG • LAND ROVER USA • LAND ROVER PRINT ADS • ENT./AG. Y&R NEW YORK B02/181 SURRENDER • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

USA CZECH REPUBLIC

B02/182 RETREAT • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

B02/183 ESCAPE • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

B02/184 DEFEAT • PHD BIKES • HARLEY DAVIDSON • ENT./AG. Y&R PRAGUE • MED. AG. FACE UP PRAGUE • PROD. CO. GPS PRODUCTION PRAGUE

CZECH REPUBLIC

B02/185 THE 2008 CHINA EARTHQUAKE • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

B02/186 THE OSAMA BIN LADEN RAID • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE

SINGAPORE

B02/187 THE BIRTH OF THE ROYAL BABY • TWITTER • TWITTER • ENT./AG. OGILVY & MATHER SINGAPORE B02/193 SUFFOCATION • KARMA NIRVANA • KARMA NIRVANA • ENT./AG. LEO BURNETT LONDON

SINGAPORE UNITED KINGDOM

B02/194 SUJIHIKI • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

B02/195 SHOTOH • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

B02/196 GYUTOH • ZWILLING J.A. HENCKELS • MIYABI KNIVES • ENT./AG. HEREZIE PARIS

FRANCE

B02/197 THE BODY 1 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

B02/198 THE BODY 2 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

B02/199 THE BODY 3 • RÖMERQUELLE • WATER • ENT./AG. HEREZIE PARIS • MED. AG. MEDIACOM VIENNA

FRANCE

B02/207 SUGAR CUBE • TIPCO F&B CO. • TEA PLUS • ENT./AG. IPG ADVERTISING BANGKOK • MED. AG. INITIATIVE BANGKOK

THAILAND

B02/208 MOUNT FUJI • TIPCO F&B CO. • TEA PLUS • ENT./AG. IPG ADVERTISING BANGKOK • MED. AG. INITIATIVE BANGKOK

THAILAND

B02/209 WAVE • TIPCO F&B CO. • TEA PLUS • ENT./AG. IPG ADVERTISING BANGKOK • MED. AG. INITIATIVE BANGKOK

THAILAND

B02/210 ROBOT • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

B02/211 T-REX • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

B02/212 DUCK • PANASONIC • BATTERY • ENT./AG. PROXIMITY BBDO BOULOGNE-BILLANCOURT

FRANCE

B02/226 BODIES PRISIONERS • IVAW • NGO • ENT./AG. THE CYRANOS//MCCANN BARCELONA

SPAIN

B02/227 BODIES SOLDIERS • IVAW • NGO • ENT./AG. THE CYRANOS//MCCANN BARCELONA

SPAIN

B02/230 MACHINE GUN • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/231 OBUS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/232 SLEDGEHAMMER • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/233 GRENADE • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/234 PROTHESIS • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/235 TAXI • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/236 SAW • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX • ENT./AG. DDB PARIS

FRANCE

B02/238 WHAT EMMA SEES • SCHICK NEW ZEALAND • TOILETRIES • ENT./AG. Y&R NZ AUCKLAND

NEW ZEALAND

B02/239 WHAT KATE SEES • SCHICK NEW ZEALAND • TOILETRIES • ENT./AG. Y&R NZ AUCKLAND

NEW ZEALAND

B02/276 BERLISTANBUL • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B02/277 COLONDON • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B02/278 PARISSELDORF • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF

GERMANY

B02/279 ELEPHANT • SURFRIDER FOUNDATION EUROPE • NGO • ENT./AG. Y&R PARIS

FRANCE

B02/280 WALE • SURFRIDER FOUNDATION EUROPE • NGO • ENT./AG. Y&R PARIS

FRANCE

B02/281 ORANGUTAN • SURFRIDER FOUNDATION EUROPE • NGO • ENT./AG. Y&R PARIS B02/294 SAUSAGE MCMUFFIN WITH EGG & COFFEE • MCDONALD´S • MCDONALD´S • ENT./AG. LEO BURNETT DUBAI B02/323 SENNHEISER - NOISE ISOLATION • SENNHEISER ELECTRONIC (BEIJING) CO., & SENNHEISER HONG KONG • SENNHEISER “MOMENTUM 2.0” NOISE ISOLATING HEADPHONES • ENT./AG. PUBLICIS HONG KONG HONG KONG

FRANCE UNITED ARAB EMIRATES HONG KONG

B02/324 RUSH HOUR • NESTLÉ • NESCAFÉ • ENT./AG. MARCEL MEXICO CITY • MED. AG. MINDSHARE MEXICO CITY • PROD. CO. ILLUSION CO., LTD. BANGKOK

MEXICO

B02/325 MORNING AT THE OFFICE • NESTLÉ • NESCAFÉ • ENT./AG. MARCEL MEXICO CITY • MED. AG. MINDSHARE MEXICO CITY • PROD. CO. ILLUSION CO., LTD. BANGKOK

MEXICO

B02/326 COLLEGE SURVIVOR • NESTLÉ • NESCAFÉ • ENT./AG. MARCEL MEXICO CITY • MED. AG. MINDSHARE MEXICO CITY

MEXICO

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 26

21/06/2015 00:56

LIONS DAILY NEWS

PRESS SHORTLIST 27

SUNDAY / JUNE 21 / 2015

B02/330 UK • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/331 SWEDEN • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/332 NETHERLANDS • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/333 GERMANY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/334 ITALY • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/335 SCOTLAND • 28 TOO MANY • FGM • ENT./AG. OGILVY & MATHER LONDON

UNITED KINGDOM

B02/373 VODAFONE COVERAGE // SPEECH BUBBLE - MOUNTAIN • VODAFONE • VODAFONE SUPERNET 2G • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL

TURKEY

B02/374 VODAFONE COVERAGE // SPEECH BUBBLE - SKYSCRAPER • VODAFONE • VODAFONE COVERAGE • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL

TURKEY

B02/375 VODAFONE COVERAGE // SPEECH BUBBLE - TUNNEL • VODAFONE • VODAFONE SUPERNET 2G • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL B02/404 EMPTY FRIDGE • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

TURKEY MALAYSIA

B02/405 FEED ME • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B02/406 GLUED TO THE TV • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B02/407 HUNGRY WORKERS • PIZZA HUT RESTAURANTS • PIZZA HUT DELIVERY • ENT./AG. OGILVY MALAYSIA KUALA LUMPUR

MALAYSIA

B02/416 TRAVELERS - LIBERTY • UTHING TRAVEL • UTHING TRAVEL • ENT./AG. Y&R BEIJING

CHINA

B02/417 TRAVELERS - BIG BEN • UTHING TRAVEL • UTHING TRAVEL • ENT./AG. Y&R BEIJING

CHINA

B02/418 TRAVELERS - GREAT WALL • UTHING TRAVEL • UTHING TRAVEL • ENT./AG. Y&R BEIJING

CHINA

ILLUSTRATION B03/008 DRUMSTICK • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B03/009 BURGER • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B03/010 FRENCH FRIES • KFC • KFC BRAND • ENT./AG. BBDO PROXIMITY MALAYSIA KUALA LUMPUR

MALAYSIA

B03/011 WALRUS • GREEN PEACE • CHARITY • ENT./AG. PUBLICIS SHANGHAI • MED. AG. ZENITHOPTIMEDIA SHANGHAI • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

CHINA

B03/012 BEAR • GREEN PEACE • CHARITY • ENT./AG. PUBLICIS SHANGHAI • MED. AG. ZENITHOPTIMEDIA SHANGHAI • PROD. CO. REMIX STUDIO BANGKOK BANGKOK

CHINA

B03/091 DOG • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

B03/092 BABY • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI

USA

B03/093 SQUIRREL • CITY OF BUENOS AIRES • THE BUENOS AIRES PUBLIC BIKE SYSTEM • ENT./AG. THE COMMUNITY/LA COMUNIDAD MIAMI B03/153 SALVADOR • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO SÃO PAULO B03/154 RIO • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO SÃO PAULO B03/199 RAFT OF THE MEDUSA • SURFRIDER FOUNDATION EUROPE • NGO • ENT./AG. Y&R PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

USA BRAZIL BRAZIL FRANCE

B03/274 HOMEWRECK • THE SAMARITANS HONG KONG • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

B03/275 HEARTBREAK • THE SAMARITANS HONG KONG • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

B03/276 ALCOHOLIC • THE SAMARITANS HONG KONG • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

B03/277 GAMBLER • THE SAMARITANS HONG KONG • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

B03/278 BULLY • THE SAMARITANS HONG KONG • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

B03/346 ROCKETS • SNEAKER FREAKER BOOGAZINE • SNEAKER FREAKER BOOGAZINE • ENT./AG. BBDO NEW YORK

USA

B03/347 ADORABLE • SNEAKER FREAKER BOOGAZINE • SNEAKER FREAKER BOOGAZINE • ENT./AG. BBDO NEW YORK

USA

B03/348 FLOAT • SNEAKER FREAKER BOOGAZINE • SNEAKER FREAKER BOOGAZINE • ENT./AG. BBDO NEW YORK

USA

B03/349 GRIP • SNEAKER FREAKER BOOGAZINE • SNEAKER FREAKER BOOGAZINE • ENT./AG. BBDO NEW YORK

USA

TYPOGRAPHY B04/035 JUMBO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

B04/036 STARK • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

B04/037 RINGO • PETA ASIA • ETHICAL TREATMENT OF ANIMALS • ENT./AG. Y&R SHANGHAI

CHINA

B04/038 HAPPY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B04/039 CHEEKY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B04/040 SMILEY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B04/041 CRAZY • BAIDU • ONLINE SAFETY PRODUCT • ENT./AG. Y&R SHANGHAI

CHINA

B04/045 TIES • IKEA TURKEY • FURNITURE & HOME ACCESSORIES • ENT./AG. TBWA\ISTANBUL

TURKEY

B04/046 SOCKS • IKEA TURKEY • FURNITURE & HOME ACCESSORIES • ENT./AG. TBWA\ISTANBUL

TURKEY

B04/047 SHOES • IKEA TURKEY • FURNITURE & HOME ACCESSORIES • ENT./AG. TBWA\ISTANBUL

TURKEY

PHOTOGRAPHY B05/045 EXPLORE YOUR DREAMS • LIST GENERAL CONTRACTOR • LIST GENERAL CONTRACTOR • ENT./AG. REICHL UND PARTNER LINZ

AUSTRIA

B05/046 BE THE TAILOR OF YOUR DREAMS • LIST GENERAL CONTRACTOR • LIST GENERAL CONTRACTOR • ENT./AG. REICHL UND PARTNER LINZ

AUSTRIA

B05/047 BE THE PAINTER OF YOUR DREAMS • LIST GENERAL CONTRACTOR • LIST GENERAL CONTRACTOR • ENT./AG. REICHL UND PARTNER LINZ

AUSTRIA

B05/049 #STOPTORTURE • AMNESTY INTERNATIONAL • AMNISTÊA INTERNACIONAL • ENT./AG. LA DESPENSA MADRID

SPAIN

B05/077 WEAK • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B05/078 FATTY • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B05/079 NERD • UNICEF • CORP • ENT./AG. PROLAM Y&R SANTIAGO

CHILE

B05/147 VAN GOGH • SAMSUNG SWITZERLAND • NX MINI CAMERA • ENT./AG. LEO BURNETT SCHWEIZ ZÜRICH

SWITZERLAND

B05/148 KAHLO • SAMSUNG SWITZERLAND • NX MINI CAMERA • ENT./AG. LEO BURNETT SCHWEIZ ZÜRICH

SWITZERLAND

B05/149 DUERER • SAMSUNG SWITZERLAND • NX MINI CAMERA • ENT./AG. LEO BURNETT SCHWEIZ ZÜRICH

SWITZERLAND

B05/153 JUNGLE • JPFREEK ADVENTURE PUBLICATIONS • AUTOMOTIVE • ENT./AG. OGILVY & MATHER GROUP HONG KONG

HONG KONG

B05/154 SNOW • JPFREEK ADVENTURE PUBLICATIONS • AUTOMOTIVE • ENT./AG. OGILVY & MATHER GROUP HONG KONG

HONG KONG

B05/201 ENERGIL GRANDMOTHER • EMS • MULTIVITAMIN • ENT./AG. WE SÃO PAULO

BRAZIL

B05/255 PIMP • BENNETT COLEMAN • MUMBAI MIRROR • ENT./AG. TAPROOT DENTSU MUMBAI

INDIA

B05/256 RAILWAY CONTRACTOR • BENNETT COLEMAN • MUMBAI MIRROR • ENT./AG. TAPROOT DENTSU MUMBAI

INDIA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 17-27 Press-Shortlist+A.indd 27

21/06/2015 00:56

D2-AD.indd 28

20/06/2015 21:31

LIONS DAILY NEWS

SHORTLIST 29

SUNDAY / JUNE 21 / 2015

MOBILE ACTIVATION BY LOCATION A01/008 CLEVER BUOY • OPTUS • TELECOMS NETWORK • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY A01/022 HAMMERHEAD • HAMMERHEAD NAVIGATION • HAMMERHEAD • ENT./AG. R/GA NEW YORK A01/029 FOUND • MARS • PEDIGREE • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. STARCOM WELLINGTON WELLINGTON • PROD. CO. FINCH AUCKLAND A01/046 DOG WALKER FIT PROGRAM • NESTLÉ PURINA PET CARE BRASIL • PURINA • ENT./AG. PUBLICIS BRASIL SÃO PAULO ACTIVATION BY PROXIMITY A02/005 THE BACKUP MEMORY • SAMSUNG TUNISIA • SERVICE • ENT./AG. 3SG-BBDO ARIANA • PROD. CO. PIXELS TRADE TUNIS A02/021 SHADOW WIFI • LIGA CONTRA EL CANCER • HEALTH AWARENESS ORGANISATION • ENT./AG. HAPPINESS BRUSSELS AUGMENTED MOBILE EXPERIENCE A03/004 LIVING HISTORY AT UNION STATION • UNION STATION • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY A03/029 AUDI TT BROCHURE HACK • AUDI • AUDI TT • ENT./AG. RAZORFISH BERLIN A03/031 THE NEXT PHOTO • CHILDHOOD EYE CANCER TRUST • FLASH PHOTO POSTER CAMPAIGN • ENT./AG. WUNDERMAN LONDON A03/037 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS A03/039 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO NETWORKED MOBILE TECHNOLOGY A04/004 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK A04/005 LOGITECH HARMONY APP • LOGITECH • LOGITECH • ENT./AG. R/GA NEW YORK A04/026 PAY PER LOVE • TEATRENEU • PAY PER LOVE • ENT./AG. THE CYRANOS//MCCANN BARCELONA • PROD. CO. CANADA BARCELONA

AUSTRALIA USA NEW ZEALAND BRAZIL TUNISIA BELGIUM USA GERMANY UNITED KINGDOM FRANCE USA USA USA SPAIN

WEARABLE TECHNOLOGY A05/009 OWLET • OWLET BABY CARE • OWLET • ENT./AG. R/GA NEW YORK A05/023 SPORTS HOMEWORK • GATORADE • GATORADE • ENT./AG. 4 AM SAATCHI & SAATCHI GUATEMALA • PROD. CO. CAPTA PRODUCCIONES GUATEMALA INNOVATIVE TECHNOLOGY FOR MOBILE A06/005 CARDBOARD • GOOGLE • CARDBOARD • ENT./AG. GOOGLE MOUNTAIN VIEW A06/022 OWLET • OWLET BABY CARE • OWLET • ENT./AG. R/GA NEW YORK A06/027 HAMMERHEAD • HAMMERHEAD NAVIGATION • HAMMERHEAD • ENT./AG. R/GA NEW YORK A06/030 CANON GIG APP • CANON • CANON DSLR • ENT./AG. UNCLE GREY COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM A06/040 HELLO PIZZA • CNA • ENGLISH SCHOOL • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. CRASH OF RHINOS SAO PAULO A06/052 LISNR • LISNR • LISNR • ENT./AG. R/GA NEW YORK PRODUCTS B01/006 NIKE PHENOMENAL SHOT: AN ART, COPY & CODE PROJECT WITH GOOGLE • NIKE • NIKE PHENOMENAL SHOT • ENT./AG. GROW NORFOLK

USA GUATEMALA USA USA USA DENMARK BRAZIL USA USA

SERVICES B02/003 WHERE’S MY WALLET? • COMMONWEALTH BANK • CARDLESS CASH • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. IKON COMMUNICATIONS SYDNEY B02/006 GOGO FREE-NITURE • GOGO VAN • DELIVERY & LOGISTIC SERVICE • ENT./AG. LEO BURNETT HONG KONG HONG KONG

AUSTRALIA HONG KONG

MEDIA, ENTERTAINMENT AND LEISURE B03/006 EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE • EA SPORTS • MADDEN GIFERATOR • ENT./AG. GROW NORFOLK

USA

PRODUCTS C01/017 OWLET • OWLET BABY CARE • OWLET • ENT./AG. R/GA NEW YORK C01/023 THE SWEDISH SNOW RESCUERS • AUDI • AUDI QUATTRO • ENT./AG. ÅKESTAM HOLST STOCKHOLM C01/025 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO C01/035 CANON GIG APP • CANON • CANON DSLR • ENT./AG. UNCLE GREY COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM C01/039 ORAL-B SMART BRUSH AND APP • PROCTER & GAMBLE • ORAL-B • ENT./AG. ICONMOBILE GROUP BERLIN C01/045 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS SERVICES C02/002 VIAOPTA DAILY SMARTPHONE APPLICATION • NOVARTIS PHARMA • VIAOPTA DAILY SMARTPHONE APPLICATION • ENT./AG. ARWORKS BUDAPEST C02/013 VISUAL DICTIONARY • BRITISH COUNCIL • LEARNING TOOL • ENT./AG. GREY GROUP SINGAPORE • PROD. CO. QRIOUS LAB SINGAPORE C02/024 SMART SENTRY • MAXIS BERHAD • MOBILE NETWORK • ENT./AG. OGILVY & MATHER GROUP HONG KONG C02/033 BASE PHONEADDRESS • BASE • MOBILE PROVIDER • ENT./AG. DDB BRUSSELS MEDIA, ENTERTAINMENT AND LEISURE C03/004 LIVING HISTORY AT UNION STATION • UNION STATION • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY C03/011 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK C03/017 DEBATTLE • SVERIGES RADIO • TANKESMEDJAN I P3 • ENT./AG. CP+B SCANDINAVIA GOTHENBURG CORPORATE IMAGE & COMMUNICATION C04/008 BACKMEAPP • PROCTER & GAMBLE • ALWAYS FEMININE CARE • ENT./AG. LEO BURNETT ITALY MILAN • MED. AG. PERFORMANCE MEDIA WARSAW • PROD. CO. FABBRICA VIRALI MILAN C04/010 VODAFONE «BETWEEN US» • VODAFONE • VODAFONE RED LIGHT APPLICATION • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL C04/012 FOUND • MARS • PEDIGREE • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. STARCOM WELLINGTON WELLINGTON • PROD. CO. FINCH AUCKLAND C04/019 LOOK AT ME • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION C05/021 LGBT AVATARS • PRAGUE PRIDE • PRAGUE PRIDE • ENT./AG. GEOMETRY GLOBAL PRAGUE / OGILVY & MATHER PRAGUE

USA SWEDEN USA DENMARK GERMANY FRANCE HUNGARY SINGAPORE HONG KONG BELGIUM USA USA SWEDEN ITALY TURKEY NEW ZEALAND SOUTH KOREA CZECH REPUBLIC

SERVICES D02/001 PROJECT LEARNING CURVE • DOMTAR • PAPER • ENT./AG. ERIC MOWER + ASSOCIATES CHARLOTTE • PROD. CO. EVIL PLAN TOPANGA

USA

PRODUCTS E01/008 THE WALKING DEAD CHOP SHOP APP 2.0 • HYUNDAI MOTOR AMERICA • HYUNDAI • ENT./AG. INNOCEAN USA HUNTINGTON BEACH • MED. AG. INITIATIVE+ LOS ANGELES E01/026 GOL! • MCDONALD´S • FRENCH FRIES • ENT./AG. DDB CHICAGO • MED. AG. OMD CHICAGO

USA USA

SERVICES E02/004 MOVE UPDATE. THE OPEN SOURCE PROJECT • MCDONALD´S • OPEN SOURCE SOFTWARE • ENT./AG. DDB & TRIBAL WARSAW / DDB WARSAW

POLAND

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 29-31-SL-mobile.indd 29

20/06/2015 23:13

D2-AD.indd 30

20/06/2015 21:32

LIONS DAILY NEWS

MOBILE SHORTLIST 31

SUNDAY / JUNE 21 / 2015

MEDIA, ENTERTAINMENT AND LEISURE E03/002 THE FUN QUEUE • LISEBERG • ROLLER COASTER • ENT./AG. SHOUT GOTHENBURG E03/009 ADVENTURES OF POCO ECO • IAMYANK • LOST SOUNDS • ENT./AG. POSSIBLE CEE BUDAPEST CHARITIES, NOT FOR PROFIT AND PUBLIC INFORMATION E04/001 REVERSE THE ODDS • CHANNEL 4 & CANCER RESEARCH UK • MOBILE GAME • ENT./AG. MAVERICK TELEVISION LONDON • PROD. CO. MAVERICK TELEVISION LONDON

SWEDEN HUNGARY UNITED KINGDOM

SERVICES F02/005 RABBIT RACE • MEDIA MARKT • MEDIA MARKT • ENT./AG. OGILVY GERMANY FRANKFURT • PROD. CO. ENDEMOL BEYOND COLOGNE / MMC STUDIOS KOELN

GERMANY

MOBILE MESSAGING G01/017 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY G01/031 THE LIFE SAVING TV PROJECT • KT • OLLEH TV • ENT./AG. KOREA TELECOM SEOUL • PROD. CO. ROCKET SEOUL G01/038 LGBT AVATARS • PRAGUE PRIDE • PRAGUE PRIDE • ENT./AG. GEOMETRY GLOBAL PRAGUE / OGILVY & MATHER PRAGUE

MEXICO SOUTH KOREA CZECH REPUBLIC

INTEGRATED MOBILE CAMPAIGN H01/002 HARUHI HUNTING • SANKYO PLANNING • GAME • ENT./AG. PARTY TOKYO H01/023 PANDORA THUMB MOMENTS CAMPAIGN • PANDORA • PANDORA RADIO • ENT./AG. TWOFIFTEENMCCANN SAN FRANCISCO H01/032 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH H01/041 CLASS OF CLASSICS • BRAZILIAN SYMPHONY ORCHESTRA • CLASSICAL MUSIC CONCERTS • ENT./AG. ARTPLAN RIO DE JANEIRO H01/052 PRO VISION • OAKLEY • OAKLEY • ENT./AG. GPY&R MELBOURNE INTERFACE & NAVIGATION I01/008 SOUTH KOREAN NORTH KOREAN TRANSLATOR • DREAM TOUCH FOR ALL • EDUCATIONAL NONPROFIT ORGANIZATION • ENT./AG. CHEIL WORLDWIDE SEOUL / PENGTAI SEOUL I01/014 RISE&FALL • 3CS OUTWEAR • SNOWBOARD APPAREL • ENT./AG. GREY SYDNEY SYDNEY VISUAL DESIGN/AESTHETIC I02/005 WINTERLANDS • AKQA • HOLIDAY CARD • ENT./AG. AKQA PARIS I02/017 HAMMERHEAD • HAMMERHEAD NAVIGATION • HAMMERHEAD • ENT./AG. R/GA NEW YORK I02/024 ADVENTURES OF POCO ECO • IAMYANK • LOST SOUNDS • ENT./AG. POSSIBLE CEE BUDAPEST I02/027 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK USER EXPERIENCE I03/005 LOOK AT ME • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL I03/015 LIVING HISTORY AT UNION STATION • UNION STATION • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY I03/023 SOUTH KOREAN NORTH KOREAN TRANSLATOR • DREAM TOUCH FOR ALL • EDUCATIONAL NONPROFIT ORGANIZATION • ENT./AG. CHEIL WORLDWIDE SEOUL / PENGTAI SEOUL I03/035 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK I03/040 ECOTRAIN • NSB (NORWEGIAN STATE RAILWAY) • TRAIN • ENT./AG. TRY OSLO I03/047 HAMMERHEAD • HAMMERHEAD NAVIGATION • HAMMERHEAD • ENT./AG. R/GA NEW YORK I03/055 CANON GIG APP • CANON • CANON DSLR • ENT./AG. UNCLE GREY COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM I03/065 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH I03/068 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS I03/079 THE IDEAS PROJECTOR • DEUTSCHE BANK • FINANCIAL SERVICES / FINANCIATION OF BUSINESS AND ENTEPRENEURS • ENT./AG. FCB SPAIN MADRID I03/087 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO CONTENT I04/002 LIVING HISTORY AT UNION STATION • UNION STATION • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY I04/005 EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE • EA SPORTS • MADDEN GIFERATOR • ENT./AG. GROW NORFOLK I04/006 SELF-DESTRUCTING BOOK • JAMES PATTERSON • INTERACTIVE BOOK • ENT./AG. MOTHER NEW YORK I04/014 TAP THRU • LOWE’S • LOWE’S • ENT./AG. BBDO NEW YORK • MED. AG. RESOLUTION MEDIA CHICAGO • PROD. CO. JAKE MILLS PRODUCTIONS NEW YORK I04/018 IKEA PS • IKEA • IKEA PS DESIGNER COLLECTION • ENT./AG. INSTINCT MOSCOW I04/035 BEDTIME CALLS • MICROSOFT • SKYPE • ENT./AG. LOOK AT MEDIA / DENTSU AEGIS NETWORK MOSCOW I04/067 #SPRINGISWEIRD • GAP • GAP SPRING COLLECTION • ENT./AG. WIEDEN+KENNEDY NEW YORK • PROD. CO. PRETTYBIRD CULVER CITY I04/070 AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE • AMERICAN EXPRESS • AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE • ENT./AG. RADICAL MEDIA NEW YORK • MED. AG. DIGITASLBI NEW YORK USE OF DATA/INSIGHT I05/006 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK I05/019 PAY PER LOVE • TEATRENEU • PAY PER LOVE • ENT./AG. THE CYRANOS//MCCANN BARCELONA • PROD. CO. CANADA BARCELONA I05/030 WORLD OF BELONGING • AIRBNB • AIRBNB • ENT./AG. TOOL SANTA MONICA • PROD. CO. TOOL SANTA MONICA I05/043 OWLET • OWLET BABY CARE • OWLET • ENT./AG. R/GA NEW YORK UTILITY I06/006 I06/010 I06/022 I06/023 I06/031 I06/047

LOOK AT ME • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY LOGITECH HARMONY APP • LOGITECH • LOGITECH • ENT./AG. R/GA NEW YORK OWLET • OWLET BABY CARE • OWLET • ENT./AG. R/GA NEW YORK HAMMERHEAD • HAMMERHEAD NAVIGATION • HAMMERHEAD • ENT./AG. R/GA NEW YORK MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS

JAPAN USA GERMANY BRAZIL AUSTRALIA SOUTH KOREA AUSTRALIA FRANCE USA HUNGARY USA SOUTH KOREA USA SOUTH KOREA USA NORWAY USA DENMARK GERMANY FRANCE SPAIN USA USA USA USA USA RUSSIA RUSSIA USA USA USA SPAIN USA USA SOUTH KOREA AUSTRALIA USA USA USA FRANCE

COMMUNITY BUILDING/ENGAGEMENT J01/016 #MEALFORAMEAL • VIRGIN MOBILE AUSTRALIA • VIRGIN MOBILE • ENT./AG. HAVAS WORLDWIDE AUSTRALIA SYDNEY / ONE GREEN BEAN SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. VIRGIN PRODUCED LOS ANGELES, CA AUSTRALIA J01/019 4G4GOOD • STARHUB • 4G • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE SINGAPORE J01/042 KEEP DEMOCRACY ALIVE • GOV TUNISIE • MOBILE APP DELIVERING REAL TIME SURVEYS • ENT./AG. FRED & FARID PARIS / FRED & FARID GROUP PARIS • PROD. CO. KILLDEATH PARIS FRANCE RESPONSE/REAL-TIME ACTIVITY J02/008 CLEVER BUOY • OPTUS • OPTUS NETWORK • ENT./AG. M&C SAATCHI SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY J02/009 EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE • EA SPORTS • MADDEN GIFERATOR • ENT./AG. GROW NORFOLK J02/031 SOCIAL BLOOD APP • RED CROSS • BANK OF BLOOD • ENT./AG. PUBLICITAS/SAATCHI & SAATCHI GUAYAQUIL J02/037 TWEAT TO EAT • PEPSICO • WALKERS • ENT./AG. AMV BBDO LONDON • MED. AG. OMD UK LONDON • PROD. CO. ACNE PRODUCTION LONDON USE OF CO-CREATION & USER GENERATED CONTENT J03/010 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK • PROD. CO. THE KITCHEN @ BBDO NEW YORK J03/012 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON J03/028 #NOFILTER CAMPAIGN • WAVES FOR WATER • INSTITUTIONAL • ENT./AG. LODUCCA SÃO PAULO INNOVATIVE USE OF SOCIAL FOR MOBILE J04/002 YOUR RIDE. YOUR MUSIC. • UBER & SPOTIFY • UBER & SPOTIFY APPS • ENT./AG. SPOTIFY STOCKHOLM J04/003 NZDRONIE • TOURISM NEW ZEALAND • SKI • ENT./AG. WHYBIN\TBWA GROUP SYDNEY J04/021 THE SIGHT • HBO • GAME OF THRONES • ENT./AG. ELASTIC SANTA MONICA • PROD. CO. ELASTIC SANTA MONICA / A52 SANTA MONICA J04/023 HOPE.LY • AMERICAN RED CROSS & BITLY • AMERICAN RED CROSS & BITLY • ENT./AG. BBDO NEW YORK • PROD. CO. THE KITCHEN @ BBDO NEW YORK

AUSTRALIA USA ECUADOR UNITED KINGDOM USA USA BRAZIL SWEDEN AUSTRALIA USA USA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2 29-31-SL-mobile.indd 31

20/06/2015 23:13

32 SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

DIRECT FLAT MAILING A01/011 ANTI-BACTERIAL RED PACKET • UNILEVER CHINA • LIFEBUOY TOTAL 10 BAR SOAP • ENT./AG. BBH CHINA SHANGHAI • PROD. CO. BBH LIVE SHANGHAI

CHINA

A01/024 THE CALLING GREETING CARD • TELEFÎNICA, O2 • CALLING GREETING CARD / TELECOMMUNICATION • ENT./AG. INTERONE BBDO HAMBURG

GERMANY

A01/031 HOME • APAV • DOMESTIC VIOLENCE • ENT./AG. FCB LISBON • PROD. CO. SHOW OFF FILMS LISBON

PORTUGAL

A01/046 THE HIV+ ISSUE • VANGARDIST MAGAZINE • MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA • PROD. CO. PULSE FILMS LONDON

SWITZERLAND

DIMENSIONAL MAILING A02/008 TOGETHER SWEATER • TARGET / TOMS • SWEATER, COOKIE, BOX • ENT./AG. MOTHER NEW YORK A02/018 10 HOT STORIES • GLOBAL EXPORT CO. • AMERICAN GARDEN HABANERO SAUCE • ENT./AG. Y&R DUBAI

USA UNITED ARAB EMIRATES

A02/028 THE CUBE • ATLANTIC GROUP • HEATERS • ENT./AG. LEO BURNETT FRANCE PARIS • PROD. CO. QUAD PRODUCTIONS CLICHY / LA CAVALERIE MONTREAL

FRANCE

A02/050 $HRED • BNZ • HOME LOAN • ENT./AG. COLENSO BBDO AUCKLAND • PROD. CO. FINCH AUCKLAND

NEW ZEALAND

A02/052 SOUNDLAB BOX • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO

BRAZIL

A02/055 ASHES • CAMPOFRIO • INSTITUTIONAL. FIRE LA BUREBA FACTORY • ENT./AG. MCCANN MADRID • PROD. CO. LA JOYA PRODUCCIONES MADRID

SPAIN

A02/079 THE CUP OF LIFE • NATIONAL MUSEUM OF MILITARY HISTORY • WORLD WAR 2 EXHIBIT • ENT./AG. IRELAND/DAVENPORT JOHANNESBURG • PROD. CO. FIRST PENCIL JOHANNESBURG

SOUTH AFRICA

TARGETED AMBIENT MEDIA: SMALL SCALE A03/028 THE LAST PACK • CVS HEALTH • CVS HEALTH • ENT./AG. BBDO NEW YORK

USA

A03/078 COLOR FOR THE COLORBLIND • VALSPAR • PAINT • ENT./AG. FCB CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

A03/081 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES

ARGENTINA

A03/088 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO

JAPAN

A03/091 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. KR MEDIA PARIS • PROD. CO. HERCULE PARIS

FRANCE

A03/092 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

A03/093 DREAMS ON SWADDLES • IDFC MUTUAL FUND • MUTUAL FUND • ENT./AG. TBWA\INDIA MUMBAI

INDIA

A03/095 RAFA NADAL’S SEAT • IBERIA • IBERIA • ENT./AG. OGILVYONE MADRID

SPAIN

A03/103 REDUCE SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND • PROD. CO. FINCH AUCKLAND

NEW ZEALAND

A03/112 WAVE • DECATHLON • TRIBORD IZEBER FLOTATION VESTS • ENT./AG. ROSAPARK PARIS • PROD. CO. BIRTH PARIS

FRANCE

A03/115 MESSAGE IN A BOTTLE • AB-INBEV • ANDES • ENT./AG. DEL CAMPO SAATCHI & SAATCHI BUENOS AIRES • PROD. CO. PRIMO BUENOS AIRES

ARGENTINA

A03/116 ACH2O • PANASONIC • ACH2O • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL A03/117 HANDLE ON HYGIENE • UNILEVER • LIFEBOUY • ENT./AG. GEOMETRY GLOBAL DUBAI • PROD. CO. ALCHEMY FILMS DUBAI

ECUADOR UNITED ARAB EMIRATES

A03/123 NIVEA DOLL • BDF NIVEA BRASIL • NIVEA SUN KIDS • ENT./AG. FCB BRASIL SÃO PAULO

BRAZIL

A03/126 THE FLOATING BOTTLES • COCA-COLA • COKE LIGHT • ENT./AG. OGILVY GERMANY FRANKFURT • PROD. CO. GROSS + EBLING BERLIN

GERMANY

A03/131 MEETING MURILO • KIMBERLY-CLARK • HUGGIES • ENT./AG. MOOD\TBWA SÃO PAULO • PROD. CO. LA CASA DE LA MADRE SÃO PAULO

BRAZIL

A03/140 TICKET BOOKS • L&PM • POCKET BOOKS • ENT./AG. AFRICA SÃO PAULO • PROD. CO. TRATOR FILMES SAO PAULO

BRAZIL

TARGETED AMBIENT MEDIA: LARGE SCALE A04/006 FIELD OF JEANS • LEVI STRAUSS & CO. • LEVI’S DENIM • ENT./AG. LEVI STRAUSS & CO SAN FRANCISCO / FLEISHMANHILLARD SAN FRANCISCO

USA

A04/007 THE DANCING TRAFFIC LIGHT • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / MINIVEGAS AMSTERDAM

GERMANY

A04/010 FUTURE TICKET • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / RHIZOMATIKS TOKYO

JAPAN

A04/014 THE S5 PULSE CHALLENGE • SWISSCOM (SCHWEIZ) • TELECOMMUNICATION • ENT./AG. HEIMAT BERLIN • MED. AG. MEDIASCHNEIDER ZÜRICH • PROD. CO. PUMPKIN FILM ZÜRICH / ACNE BERLIN

GERMANY

A04/016 LIFE TIME CLOCK • STIFTUNG FÜRS LEBEN - DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) • FOR LIFE - FOR ORGAN-DONATIONS • ENT./AG. SERVICEPLAN MUNICH

GERMANY

A04/025 STAY WITH PRIDE • AIRBNB • TRAVEL & ACCOMMODATION • ENT./AG. WHYBIN\TBWA GROUP SYDNEY

AUSTRALIA

A04/029 PLAY THE BRIDGE • 2DEGREES MOBILE • PLAY THE BRIDGE • ENT./AG. SPECIAL GROUP AUCKLAND • MED. AG. IKON COMMUNICATIONS AUCKLAND A04/038 XPERIA UNDERWATER STORE • SONY MOBILE COMMUNICATIONS • MOBILE • ENT./AG. FP7/DXB DUBAI

NEW ZEALAND UNITED ARAB EMIRATES

A04/044 PANICOUPON • TSUTAYA • PANICOUPON • ENT./AG. HAKUHODO TOKYO • PROD. CO. MCRAY TOKYO A04/045 THE OVERWEIGHT BAGGAGE DROP • FRETEX AS • SECOND HAND STORES • ENT./AG. KITCHEN LEO BURNETT OSLO A04/053 HEARING HANDS • SAMSUNG ELECTRONICS TURKEY • SAMSUNG • ENT./AG. LEO BURNETT ISTANBUL • MED. AG. STARCOM ISTANBUL • PROD. CO. DINAMO ISTANBUL / CASTA DIVA GROUP A04/055 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT DEUTSCHLAND • ENT./AG. GGH LOWE/GRABARZ & PART. HAMBURG • PROD. CO. 27 KM ENTERTAIN. /HARVEST DIGIT. AGRI. HAMBURG A04/074 GONE BUSINESSES • AXA • AXA • ENT./AG. HAVAS WORLDWIDE MEXICO MEXICO CITY • PROD. CO. MADREFOCA MEXICO CITY

JAPAN NORWAY TURKEY GERMANY MEXICO

A04/079 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

A04/080 #BALCONYEXPRESS • FASTWEB • INTERNET - OPTICAL FIBER • ENT./AG. M&C SAATCHI MILAN • PROD. CO. NCN NUOVO CINEMA NAVIGLI MILAN

ITALY

A04/095 SUN LIFEGUARDS • LALCEC • LALCEC • ENT./AG. J. WALTER THOMPSON ARGENTINA BUENOS AIRES • PROD. CO. PRIMO BUENOS AIRES A04/096 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO A04/107 A DISCOUNT TO YOUR MISFORTUNE • ISLAZUL • ISLAZUL • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • PROD. CO. THE LOVER MADRID

ARGENTINA USA SPAIN

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 32

20/06/2015 20:57

LIONS DAILY NEWS

DIRECT SHORTLIST 33

SUNDAY / JUNE 21 / 2015

A04/112 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

USA

A04/132 MORE THAN A SIGN • DISLIFE • DISABILITY RIGHTS AWARENESS • ENT./AG. Y&R MOSCOW

RUSSIA

A04/135 TALK CUSHION • LIFE CRISIS INTERRUPT • SUICIDE PREVENTION HELPLINE • ENT./AG. Y&R SHANGHAI

CHINA

A04/151 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL A04/154 LOOKING FOR YOU • BATTERSEA DOGS HOME • ANIMAL RESCUE SERVICE • ENT./AG. OGILVYONE LONDON • PROD. CO. FRAMESTORE LONDON

ECUADOR UNITED KINGDOM

A04/169 INSPIRATION BOXES • IKEA • IKEA • ENT./AG. LEO BURNETT TORONTO • MED. AG. JUNGLE MEDIA TORONTO

CANADA

A04/170 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO

BRAZIL

A04/183 THE TEST DRIVE BILLBOARD • LAND ROVER • LAND ROVER • ENT./AG. Y&R SINGAPORE / THE CAMPAIGN PALACE MANILA TAGUIG

SINGAPORE

A04/203 THE SHAPE OF IMAGINATION • LEGO • TOYS • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE

SINGAPORE

A04/211 THE ROCKSTAR NEXT DOOR • GUITAR PLAYER • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

DIRECT RESPONSE BROADCAST: TV, RADIO & INFOMERCIALS A05/003 BETTER TOMORROWS CAMPAIGN • THE HOSPITAL FOR SICK CHILDREN • THE HOSPITAL FOR SICK CHILDREN • ENT./AG. J. WALTER THOMPSON CANADA TORONTO • MED. AG. MINDSHARE TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO A05/012 INVERSE GOAL CELEBRATION • CHAMPIONS FOR LIFE • CHARITY MATCH • ENT./AG. VCCP SPAIN MADRID A05/032 K9FM • MARS • PEDIGREE • ENT./AG. COLENSO BBDO AUCKLAND / CLEMENGER BBDO MELBOURNE A05/059 LISTEN • NATIONAL FOOTBALL LEAGUE • PUBLIC SERVICE ANNOUCEMENT • ENT./AG. GREY NEW YORK • PROD. CO. CHELSEA PICTURES NEW YORK

CANADA SPAIN

NEW ZEALAND USA

DIRECT RESPONSE PRINT OR STANDARD OUTDOOR (INCL.INSERTS) A06/016 JCDECAUX PERSONAL BILLBOARDS • JCDECAUX BELGIUM • OUTDOOR MEDIA • ENT./AG. BBDO BELGIUM BRUSSELS A06/028 THE NEXT PHOTO • CHILDHOOD EYE CANCER TRUST • FLASH PHOTO POSTER CAMPAIGN • ENT./AG. WUNDERMAN LONDON A06/031 THE UNWANTED • SITUATION STOCKHOLM - A MAGAZINE SOLD BY HOMELESS PEOPLE • A MAGAZINE SOLD BY HOMELESS PEOPLE • ENT./AG. INGO STOCKHOLM A06/036 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH

BELGIUM UNITED KINGDOM SWEDEN GERMANY

A06/043 THE BEER FREEZE AD • BRASIL KIRIN • GLACIAL • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

A06/052 MASP LOSERS FREE PASS • MASP MUSEUM • INSTITUCIONAL • ENT./AG. DDB BRASIL SÃO PAULO

BRAZIL

A06/055 DONATION POSTERS • PUBLIC TRANSPORT VICTORIA • CHARITY • ENT./AG. GPY&R MELBOURNE A06/056 THE HIV+ ISSUE • VANGARDIST MAGAZINE • MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA • PROD. CO. PULSE FILMS LONDON

AUSTRALIA SWITZERLAND

USE OF DGITAL MARKETING B01/009 UNSKIPPABLE • GEICO • INSURANCE • ENT./AG. THE MARTIN AGENCY RICHMOND • MED. AG. HORIZON MEDIA LOS ANGELES • PROD. CO. PARK PICTURES NEW YORK B01/011 GAMER MASTERPIECE • SONY • PLAYSTATION • ENT./AG. BBH NEW YORK • MED. AG. CARAT NEW YORK • PROD. CO. RESN WELLINGTON B01/015 SPOT 4 SALE • DEPAUL UK • YOUTH HOMELESSNESS CHARITY • ENT./AG. PUBLICIS LONDON

USA USA UNITED KINGDOM

B01/024 DON’T GOOGLE IT • CEBAM • HEALTH & SCIENCE • ENT./AG. DDB BRUSSELS • PROD. CO. LOVO FILMS BRUSSELS

BELGIUM

B01/025 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF

GERMANY

B01/028 GETTING EBOLA FIGHTERS ON THE COVER OF TIME • DOCTORS OF THE WORLD • DOCTORS OF THE WORLD • ENT./AG. PUBLICIS KAPLAN THALER NEW YORK

USA

B01/043 ANIMAL COPYRIGHTS • WWF/LATINSTOCK • ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) • ENT./AG. CHEIL SPAIN MADRID • PROD. CO. JABUBA FILMS SALAMANCA

SPAIN

B01/052 WEATHER REPORT EMAILS • AUDI SPAIN • A3 CABRIO • ENT./AG. PROXIMITY BARCELONA BARCELONA

SPAIN

B01/058 INFREQUENT FLYERS CLUB • TIGERAIR • INFREQUENT FLYERS CLUB • ENT./AG. MCCANN MELBOURNE • PROD. CO. AIRBAG MELBOURNE B01/063 RELOCKLOVE • ORANGE • ORANGE FRANCE • ENT./AG. MARCEL PARIS • MED. AG. HAVAS MEDIA PUTEAUX • PROD. CO. TROUBLEMAKERS.TV PARIS B01/068 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

AUSTRALIA FRANCE USA

B01/084 ASSASSIN’S CREED UNITY • UBISOFT • VIDEO GAME • ENT./AG. SID LEE PARIS • PROD. CO. ICONOCLAST PARIS

FRANCE

B01/093 THE INTERACTIVE FORM • CANAL+ • CANAL+ • ENT./AG. BETC PARIS / BETC DIGITAL PARIS

FRANCE

B01/121 #HANDSOFF • MARC DORCEL • MARC DORCEL • ENT./AG. MARCEL PARIS

FRANCE

B01/123 TASTE THE TRANSLATION • ELAN • TRANSLATOR • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. DPPLR AMSTERDAM B01/125 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO B01/127 THE AD FILTER • D&AD • D&AD • ENT./AG. BETC PARIS / BETC DIGITAL PARIS

THE NETHERLANDS BRAZIL FRANCE

USE OF MOBILE MARKETING B02/003 FUTURE TICKET • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / RHIZOMATIKS TOKYO B02/010 YOUR YEAR. DIRECTED BY NIKE+ • NIKE • NIKE+ APP • ENT./AG. AKQA PORTLAND • PROD. CO. BLACK STUDIOS STOCKHOLM B02/022 THE BACKUP MEMORY • SAMSUNG TUNISIA • SERVICE • ENT./AG. 3SG-BBDO ARIANA B02/037 SANTAPP • SHACKLETON • ADVERTISING AGENCY • ENT./AG. SHACKLETON MADRID B02/046 4G4GOOD • STARHUB • 4G • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE B02/054 THE SWEDISH SNOW RESCUERS • AUDI • AUDI QUATTRO • ENT./AG. ÅKESTAM HOLST STOCKHOLM B02/062 JOE BOXER INACTIVITY TRACKER • KMART / JOE BOXER • JOE BOXER INACTIVITY TRACKER • ENT./AG. FCB CHICAGO B02/073 BACKMEAPP • PROCTER & GAMBLE • ALWAYS FEMININE CARE • ENT./AG. LEO BURNETT ITALY MILAN • MED. AG. PERFORMANCE MEDIA WARSAW • PROD. CO. FABBRICA VIRALI MILAN

JAPAN USA TUNISIA SPAIN SINGAPORE SWEDEN USA ITALY

B02/075 THE MATCH • SKY DEUTSCHLAND FERNSEHEN • SKY FOOTBALL BUNDESLIGA PACKAGE • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. NEVEREST MUNICH

GERMANY

B02/086 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY

MEXICO

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 33

20/06/2015 20:57

34 DIRECT SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

B02/092 THE UPGRADE CHALLENGE • AIR FRANCE • THE NEW AIR FRANCE BUSINESS CABINS • ENT./AG. FRED & FARID SHANGHAI • PROD. CO. HURRAH! SINGAPORE

CHINA

B02/096 VODAFONE «BETWEEN US» • VODAFONE • VODAFONE RED LIGHT APPLICATION • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL

TURKEY

B02/102 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS

FRANCE

B02/107 SAFETY WI-FI • FIAT • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE SÃO PAULO

BRAZIL

B02/127 DRINKABLE ADVERTISING • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. BOSSA NEW YORK

USA

B02/129 TTYL (TALK TO YOU LATER) • CHEVROLET • CHEVROLET • ENT./AG. MARURI GREY GUAYAQUIL

ECUADOR

USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGN B03/037 CORRIDOR TARGETING • GERMANWINGS • GERMANWINGS • ENT./AG. GREY GERMANY DÜSSELDORF • MED. AG. GREY MEDIA DUSSELDORF • PROD. CO. HOGARTH WORLDWIDE DÜSSELDORF

GERMANY

B03/045 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

B03/065 UBER SAFE • UBER • UBER • ENT./AG. RETHINK TORONTO • PROD. CO. SOMEPLACE NICE TORONTO

CANADA

B03/082 LIFELIVE • SAMSUNG • GEAR VR • ENT./AG. LEO BURNETT SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. RAPID VR SYDNEY

AUSTRALIA

B03/089 PRINT FOR HELP • HEWLETT-PACKARD BRASIL • HP PRINTERS • ENT./AG. FCB BRASIL SÃO PAULO • PROD. CO. DELICA DIGITAL SÃO PAULO

BRAZIL

B03/091 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS B03/097 LIFEPAINT • VOLVO UK • VOLVO BRAND • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON

FRANCE UNITED KINGDOM

RESPONSE/REAL-TIME ACTIVITY B05/020 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK

USA

B05/027 GETTING EBOLA FIGHTERS ON THE COVER OF TIME • DOCTORS OF THE WORLD • DOCTORS OF THE WORLD • ENT./AG. PUBLICIS KAPLAN THALER NEW YORK

USA

B05/048 #THANKSFORBEINGLATE • EDITIONS POINTS • EPOINTS.FR • ENT./AG. MARCEL PARIS

FRANCE

B05/075 THE TWEETING POTHOLE • MEDCOM • PUBLICATIONS AND MEDIA • ENT./AG. P4 OGILVY&MATHER PANAMA CITY • PROD. CO. SAKE BUENOS AIRES

PANAMA

B05/087 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. MINDSHARE NEW YORK • PROD. CO. CLICK 3X NEW YORK

USA

B05/093 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO

BRAZIL

USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN B06/007 SPECIAL OLYMPICS - KEVIN DE BRUYNE • SPECIAL OLYMPICS BELGIUM • SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 • ENT./AG. LDV UNITED ANTWERP

BELGIUM

B06/025 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK

USA

B06/026 TWIX BITES #TBT CAMPAIGN • MARS CHOCOLATE NORTH AMERICA • TWIX BITES • ENT./AG. BBDO NEW YORK

USA

B06/037 THROWN BACK THURSDAYS • EXPEDIA • ONLINE TRAVEL • ENT./AG. 180LA SANTA MONICA • MED. AG. ASSEMBLY NEW YORK

USA

B06/040 GISELE BÜNDCHEN - I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

B06/047 GROCERIES NOT GUNS • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

B06/057 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • MED. AG. OMD SYDNEY

AUSTRALIA

B06/071 THE ICE BUCKET CHALLENGE • THE ALS ASSOCIATION • THE ALS ASSOCIATION • ENT./AG. THE ALS ASSOCIATION WASHINGTON

USA

B06/073 COLOR FOR THE COLORBLIND • VALSPAR • PAINT • ENT./AG. FCB CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

B06/095 SOCIAL SAVVY BURGLAR • ALLSTATE INSURANCE COMPANY • HOME INSURANCE • ENT./AG. LEO BURNETT CHICAGO • MED. AG. BRAND NETWORKS NEW YORK • PROD. CO. HELO LOS ANGELES

USA

B06/097 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES B06/098 MUMS AND MAIDS • TRANSIENT WORKERS COUNT TOO (TWC2) • TWC2 • ENT./AG. OGILVY & MATHER SINGAPORE • PROD. CO. H&O SINGAPORE

CANADA

SINGAPORE

B06/108 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO / HAVAS HELIA LONDON • MED. AG. PHD LONDON • PROD. CO. JOINERY LOS ANGELES

USA

B06/133 INTERCEPTION • VOLVO • AUTOMOBILES • ENT./AG. GREY NEW YORK • MED. AG. MINDSHARE NEW YORK • PROD. CO. CLICK 3X NEW YORK

USA

B06/139 #HANDSOFF • MARC DORCEL • MARC DORCEL • ENT./AG. MARCEL PARIS

FRANCE

B06/141 COME AND VOTE! • ASOCIATIA PRO DEMOCRATIA • PRO VOTING CAMPAIGN • ENT./AG. LEO BURNETT GROUP BUCHAREST • MED. AG. STARCOM MEDIAVEST GROUP BUCHAREST • PROD. CO. MULTIMEDIA EST BUCHAREST B06/142 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. MEDIACOM SHANGHAI • PROD. CO. BLACK + CAMERON SHANGHAI B06/146 GIVE MOM BACK HER NAME • UN WOMEN • UN WOMEN • ENT./AG. IMPACT BBDO DUBAI • PROD. CO. BIGFOOT FILMS CAIRO B06/156 FIRST DAYS OUT • MARS • PEDIGREE ADOPTION • ENT./AG. ALMAPBBDO SÃO PAULO • PROD. CO. HUNGRY MAN SÃO PAULO

ROMANIA CHINA UNITED ARAB EMIRATES BRAZIL

B06/159 THE TWEETING POTHOLE • MEDCOM • PUBLICATIONS AND MEDIA • ENT./AG. P4 OGILVY&MATHER PANAMA CITY • PROD. CO. SAKE BUENOS AIRES

PANAMA

B06/160 DELTA INNOVATION CLASS • DELTA AIR LINES • DELTA AIR LINES • ENT./AG. WIEDEN+KENNEDY NEW YORK • PROD. CO. M SS NG P ECES NEW YORK

USA

ACQUISITIONS C01/007 UNSKIPPABLE • GEICO • INSURANCE • ENT./AG. THE MARTIN AGENCY RICHMOND • MED. AG. HORIZON MEDIA LOS ANGELES • PROD. CO. PARK PICTURES NEW YORK C01/040 THE BILLABLE SALES TALK • DELTA LLOYD LIFE • FINANCE • ENT./AG. FAMOUS BRUSSELS

USA BELGIUM

C01/043 70 GUARDIANS OF WINTER • ŠKODA SPAIN • ŠKODA SCOUT 4X4 • ENT./AG. PROXIMITY BARCELONA BARCELONA • MED. AG. MEDIACOM BARCELONA • PROD. CO. GOOD MORNING BARCELONA

SPAIN

C01/048 MUSICAL CITY • TOYOTA MOTOR EUROPE • YARIS HYBRID • ENT./AG. DEL CAMPO SAATCHI & SAATCHI MADRID MADRID • MED. AG. ZENITHOPTIMEDIA LONDON • PROD. CO. SMUGGLER LONDON

SPAIN

C01/058 SNACKHOLIDAYS • TRANSAVIA • AIRLINE COMPANY • ENT./AG. LES GAULOIS PUTEAUX • MED. AG. KR MEDIA PARIS • PROD. CO. HERCULE PARIS C01/061 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH C01/065 AIRPLANE BELLY • LAN AIRLINES • LAN AIRLINES • ENT./AG. MARURI GREY GUAYAQUIL C01/068 GET ME A SPONSOR • CHELSEA FOOTBALL CLUB • SHIRT/BRAND SPONSHORSHIP • ENT./AG. SAATCHI & SAATCHI LONDON • PROD. CO. BLINK PRODUCTIONS LONDON

FRANCE GERMANY ECUADOR UNITED KINGDOM

C01/072 THE INTERACTIVE FORM • CANAL+ • CANAL+ • ENT./AG. BETC PARIS / BETC DIGITAL PARIS

FRANCE

C01/079 PHOTOS FOR LIFE - A CHARITY PHOTO STOCK • RAK’N’ROLL WIN YOUR LIFE FOUNDATION • PHOTOS FOR LIFE • ENT./AG. ISOBAR POLAND WARSAW • MED. AG. POSTERSCOPE WARSAW

POLAND

C01/090 #HANDSOFF • MARC DORCEL • MARC DORCEL • ENT./AG. MARCEL PARIS

FRANCE

C01/098 TASTE THE TRANSLATION • ELAN • TRANSLATOR • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. DPPLR AMSTERDAM

THE NETHERLANDS

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 34

20/06/2015 20:57

LIONS DAILY NEWS

DIRECT SHORTLIST 35

SUNDAY / JUNE 21 / 2015

RETENTION C02/009 THE CONCERT NO ONE WAS WAITING FOR • BBVA • BBVA • ENT./AG. FAHRENHEIT DDB LIMA • PROD. CO. PATRIA LIMA

PERU

C02/023 THE CALLING GREETING CARD • TELEFÎNICA, O2 • CALLING GREETING CARD / TELECOMMUNICATION • ENT./AG. INTERONE BBDO HAMBURG

GERMANY

C02/030 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM

SWEDEN

C02/040 TTYL (TALK TO YOU LATER) • CHEVROLET • CHEVROLET • ENT./AG. MARURI GREY GUAYAQUIL

ECUADOR

C02/049 WISHES DELIVERED • UPS • LOGISTICS • ENT./AG. OGILVY NEW YORK • MED. AG. NEO@OGILVY NEW YORK • PROD. CO. FIONA NEW YORK

USA

PRODUCT LAUNCH/RE-LAUNCH C03/010 BREAST CREAM • NEW ZEALAND BREAST CANCER FOUNDATION • BREAST CANCER AWARENESS • ENT./AG. COLENSO BBDO AUCKLAND C03/027 4G4GOOD • STARHUB • 4G • ENT./AG. DDB GROUP SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE C03/035 NOT BEERSIES - INTEGRATED • HPA - HEALTH PROMOTION AGENCY • NOT BEERSIES • ENT./AG. FCB NEW ZEALAND AUCKLAND

NEW ZEALAND SINGAPORE NEW ZEALAND

C03/037 RADIANT RETURN • PZ CUSSONS • RADIANT • ENT./AG. DDB GROUP MELBOURNE • PROD. CO. EXIT FILMS MELBOURNE

AUSTRALIA

C03/045 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

C03/053 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO

JAPAN

C03/063 ACH2O • PANASONIC • ACH2O • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

FAST MOVING CONSUMER GOODS D01/008 INSTAGRAM YOUR FRIDGE • LION • SMIRNOFF • ENT./AG. SPECIAL GROUP AUCKLAND • MED. AG. ZENITHOPTIMEDIA AUCKLAND

NEW ZEALAND

D01/043 THANK-YOU PARCELS • PRIMA POLAND • PRIMA FINEZJA • ENT./AG. FCB WARSAW WARSAW • PROD. CO. PAPAYA FILMS WARSAW

POLAND

D01/054 BACKMEAPP • PROCTER & GAMBLE • ALWAYS FEMININE CARE • ENT./AG. LEO BURNETT ITALY MILAN • MED. AG. PERFORMANCE MEDIA WARSAW • PROD. CO. FABBRICA VIRALI MILAN

ITALY

D01/060 POWERADE RUNNERS • POWERADE • POWERADE • ENT./AG. THE CYRANOS//MCCANN BARCELONA • PROD. CO. CANADA BARCELONA

SPAIN

D01/072 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES D01/078 #COLOURYOURSUMMER • COCA-COLA SOUTH PACIFIC • COCA-COLA • ENT./AG. OGILVY & MATHER SYDNEY • MED. AG. UM SYDNEY • PROD. CO. ONE20 SYDNEY D01/086 NIVEA DOLL • BDF NIVEA BRASIL • NIVEA SUN KIDS • ENT./AG. FCB BRASIL SÃO PAULO D01/090 GIVE HOLLAND A BREAK • NESTLÉ • KITKAT • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. SUPERHERO CHEESECAKE AMSTERDAM D01/091 MAKEUP GENIUS • L’ORÉAL PARIS • MAKEUP PRODUCTS / VIRTUAL MIRROR • ENT./AG. MCCANN PARIS D01/099 MIKADO STICKS • MONDELÉZ • MIKADO • ENT./AG. ROMANCE PARIS • MED. AG. CARAT COUBEVOIE • PROD. CO. STANDARD FILMS PARIS

CANADA AUSTRALIA BRAZIL

THE NETHERLANDS FRANCE FRANCE

D01/112 LIVER SONGS • NATURES GARDEN • HEPALIVE • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

D01/113 HAVING A GOOD MEMORY HAS BENEFITS • NATURES GARDEN • MULTICEBRINA • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

D01/115 DRINKABLE ADVERTISING • THE COCA-COLA COMPANY • NON-ALCOHOLIC BEVERAGES • ENT./AG. OGILVY NEW YORK • MED. AG. STARCOM MEDIAVEST GROUP NEW YORK • PROD. CO. BOSSA NEW YORK

USA

CARS & AUTOMOTIVE SERVICES D02/001 THE MONSTER-SMART LAUNCH • DAIMLER AG / SMART MM • SMART • ENT./AG. BBDO GROUP GERMANY BERLIN • PROD. CO. BIGFISH FILMPRODUKTION BERLIN D02/011 THE VOLVO HIJACKING CAR SERVICE • VOLVO NORTH MIAMI • VOLVO • ENT./AG. WE BELIEVERS NEW YORK • PROD. CO. CHERRY SUNDAE MEDIA FORT LAUDERDALE D02/035 DACIA SPONSOR DAY - THE SPLIT • RENAULT ITALIA • DACIA • ENT./AG. PUBLICIS ITALY MILAN • MED. AG. OMD MILAN • PROD. CO. BEDESCHI FILM MILAN D02/039 REDUCE SPEED DIAL • VOLKSWAGEN • VOLKSWAGEN • ENT./AG. COLENSO BBDO AUCKLAND • MED. AG. FCB MEDIA AUCKLAND • PROD. CO. FINCH AUCKLAND D02/047 LIFEPAINT • VOLVO UK • VOLVO BRAND • ENT./AG. GREY LONDON • PROD. CO. CAVIAR LONDON D02/056 A MESSAGE TO SPACE • HYUNDAI MOTOR COMPANY • BRAND CAMPAIGN • ENT./AG. INNOCEAN WORLDWIDE SEOUL • PROD. CO. PLANIT SEOUL

GERMANY USA ITALY NEW ZEALAND UNITED KINGDOM SOUTH KOREA

OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) D03/003 LOOK AT ME • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE SEOUL • PROD. CO. BREAKFAST FILM SEOUL D03/006 GAMER MASTERPIECE • SONY • PLAYSTATION • ENT./AG. BBH NEW YORK • MED. AG. CARAT NEW YORK • PROD. CO. RESN WELLINGTON D03/028 THE XBOX LOOPHOLE • MICROSOFT • XBOX • ENT./AG. MCCANN LONDON

SOUTH KOREA USA UNITED KINGDOM

D03/030 TUVALU • LG ELECTRONICS • SMART TV • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. NUNCHAKU CINE BUENOS AIRES D03/032 TRUE WETSUITS • QUIKSILVER JAPAN • WETSUITS • ENT./AG. TBWA\HAKUHODO TOKYO D03/041 ACH2O • PANASONIC • ACH2O • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL D03/043 LIFELIVE • SAMSUNG • GEAR VR • ENT./AG. LEO BURNETT SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP SYDNEY • PROD. CO. RAPID VR SYDNEY D03/053 $14,99 EXTREME MAKEOVER • PHILIPS • PHILIPS LIGHTING • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. EDIT2 SÃO PAULO

ARGENTINA JAPAN ECUADOR AUSTRALIA BRA

FINANCIAL PRODUCTS & SERVICES D04/002 UNFORGETTABLE ACCOUNT • BANPLUS • ALZHEIMER’S CARE • ENT./AG. FCB MAYO LIMA / FCB RG2 CARACAS • PROD. CO. WHISKEY FILMS CARACAS

PERU

D04/005 THE CONCERT NO ONE WAS WAITING FOR • BBVA • BBVA • ENT./AG. FAHRENHEIT DDB LIMA • PROD. CO. PATRIA LIMA

PERU

D04/006 UNSKIPPABLE • GEICO • INSURANCE • ENT./AG. THE MARTIN AGENCY RICHMOND • MED. AG. HORIZON MEDIA LOS ANGELES • PROD. CO. PARK PICTURES NEW YORK D04/008 HEY FUTURE ME... • EMIRATES NBD • CHILDREN’S SAVINGS PLANS • ENT./AG. FP7/DXB DUBAI • PROD. CO. MINT MENA DUBAI D04/031 $HRED • BNZ • HOME LOAN • ENT./AG. COLENSO BBDO AUCKLAND • PROD. CO. FINCH AUCKLAND D04/037 ADVENTURES OF PENNY • ITAÚ BANK • INSTUTUCIONAL • ENT./AG. DDB BRASIL SÃO PAULO

USA UNITED ARAB EMIRATES NEW ZEALAND BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 35

20/06/2015 20:57

36 DIRECT SHORTLIST

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

COMMERCIAL PUBLIC SERVICES, INCL. HEALTHCARE & MEDICAL D05/013 THE SALT YOU CAN SEE • FUNDACIÎN FAVALORO • FUNDACIÎN FAVALORO • ENT./AG. GREY ARGENTINA BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES

ARGENTINA

D05/014 RELOCKLOVE • ORANGE • ORANGE FRANCE • ENT./AG. MARCEL PARIS • MED. AG. HAVAS MEDIA PUTEAUX • PROD. CO. TROUBLEMAKERS.TV PARIS

FRANCE

D05/021 A KISS IS A STAMP • POSTNL • POSTAL SERVICES • ENT./AG. JOE PUBLIC TAKE-AWAY ADVERTISING AMSTERDAM

THE NETHERLANDS

D05/035 TASTE THE TRANSLATION • ELAN • TRANSLATOR • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. DPPLR AMSTERDAM

THE NETHERLANDS

TRAVEL, ENTERTAINMENT & LEISURE D06/011 #HAPPYTOHELP • KLM ROYAL DUTCH AIRLINES • #HAPPYTOHELP • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PROD. CO. MIKE TV AMSTERDAM

THE NETHERLANDS

D06/056 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL

ECUADOR

D06/070 GREAT CHINESE NAMES FOR GREAT BRITAIN • VISITBRITAIN • TOURISM • ENT./AG. OGILVY BEIJING • MED. AG. MEDIACOM SHANGHAI • PROD. CO. BLACK + CAMERON SHANGHAI D06/075 GOODBYE BAD LUCK • LOTO LIBANAIS • LOTO • ENT./AG. IMPACT BBDO DUBAI • PROD. CO. BIG KAHUNA FILMS DUBAI

CHINA UNITED ARAB EMIRATES

D06/076 THE CUP OF LIFE • NATIONAL MUSEUM OF MILITARY HISTORY • WORLD WAR 2 EXHIBIT • ENT./AG. IRELAND/DAVENPORT JOHANNESBURG • PROD. CO. FIRST PENCIL JOHANNESBURG

SOUTH AFRICA

RETAIL & E-COMMERCE, INCLUDING RESTAURANTS D07/011 HORSE WITH HARDEN • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK

USA

D07/017 PAY WITH LOVIN’ • MCDONALD’S USA • MCDONALD’S • ENT./AG. LEO BURNETT CHICAGO • MED. AG. OMD CHICAGO • PROD. CO. RADAR STUDIOS CHICAGO

USA

D07/025 #MACITBETTER • MCDONALD´S • BIG MAC • ENT./AG. DDB SYDNEY • MED. AG. OMD SYDNEY

AUSTRALIA

D07/030 MINI FASHION BAR • PIMKIE INTERNATIONAL • CLOTHING RETAILER • ENT./AG. HAPPINESS BRUSSELS

BELGIUM

D07/034 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

D07/035 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM

SWEDEN

D07/036 SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. • HORNBACH • DIY HOME IMPROVEMENT SUPERSTORES • ENT./AG. HEIMAT BERLIN • MED. AG. CROSSMEDIA DÜSSELDORF

GERMANY

D07/039 YOU WISH FISH • BCF • BCF • ENT./AG. GPY&R BRISBANE

AUSTRALIA

D07/042 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

D07/045 THE FIGHT OF THE CENTURY • FOOT LOCKER • FOOT LOCKER • ENT./AG. BBDO NEW YORK • PROD. CO. O POSITIVE NEW YORK

USA

D07/057 RABBIT RACE • MEDIA MARKT • MEDIA MARKT • ENT./AG. OGILVY GERMANY FRANKFURT • PROD. CO. ENDEMOL BEYOND COLOGNE / MMC STUDIOS KOELN

GERMANY

D07/073 #LITTLEMONEYBIGFUN • KFC • RESTAURANT CHAIN • ENT./AG. MCCANN ERICKSON ROMANIA BUCHAREST / MRM//MCCANN BUCHAREST • MED. AG. UM ROMANIA BUCHAREST

ROMANIA

PUBLICATIONS & MEDIA D08/006 SELF-DESTRUCTING BOOK • JAMES PATTERSON • SELF-DESTRUCTING BOOK • ENT./AG. MOTHER NEW YORK

USA

D08/021 BEING THE BEAR • CANAL+ • CANAL+ • ENT./AG. BETC PARIS

FRANCE

D08/027 STALKER VIEWED YOUR PROFILE • SBS BELGIUM • VIER • ENT./AG. BBDO BELGIUM BRUSSELS

BELGIUM

D08/031 THE MATCH • SKY DEUTSCHLAND FERNSEHEN • SKY FOOTBALL BUNDESLIGA PACKAGE • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. NEVEREST MUNICH

GERMANY

D08/036 THE TWEETING POTHOLE • MEDCOM • PUBLICATIONS AND MEDIA • ENT./AG. P4 OGILVY&MATHER PANAMA CITY • PROD. CO. SAKE BUENOS AIRES

PANAMA

D08/047 SKIP AD FESTIVAL • SONY ENTERTAINMENT TELEVISION • THE VOICE TV SHOW • ENT./AG. PUBLICIS BRASIL SÃO PAULO

BRAZIL

D08/048 THE HIV+ ISSUE • VANGARDIST MAGAZINE • MAGAZINE • ENT./AG. SAATCHI & SAATCHI SWITZERLAND GENEVA • PROD. CO. PULSE FILMS LONDON

SWITZERLAND

BUSINESS PRODUCTS & SERVICES D09/015 JCDECAUX PERSONAL BILLBOARDS • JCDECAUX BELGIUM • OUTDOOR MEDIA • ENT./AG. BBDO BELGIUM BRUSSELS

BELGIUM

D09/028 IBM BITCOIN RAIN • IBM BRASIL • IBM BLUEMIX / CLOUD COMPUTING • ENT./AG. OGILVY BRASIL SÃO PAULO

BRAZIL

CORPORATE IMAGE & COMMUNICATION D10/035 COLOR FOR THE COLORBLIND • VALSPAR • PAINT • ENT./AG. FCB CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

D10/046 THE ART OF WAITING • RECLAME AQUI • INSTITUTIONAL • ENT./AG. GREY BRAZIL SÃO PAULO D10/050 GET ME A SPONSOR • CHELSEA FOOTBALL CLUB • SHIRT/BRAND SPONSHORSHIP • ENT./AG. SAATCHI & SAATCHI LONDON • PROD. CO. BLINK PRODUCTIONS LONDON

BRAZIL UNITED KINGDOM

D10/065 LISTEN • NATIONAL FOOTBALL LEAGUE • PUBLIC SERVICE ANNOUCEMENT • ENT./AG. GREY NEW YORK • PROD. CO. CHELSEA PICTURES NEW YORK

USA

D10/067 THE AD FILTER • D&AD • D&AD • ENT./AG. BETC PARIS / BETC DIGITAL PARIS

FRANCE

CHARITIES (INCL. FUNDRAISING, DONATIONS & APPEALS) D11/006 THANKVERTISING • WORLDWIDE FUND FOR NATURE (WWF) • DONATION CAMPAIGN • ENT./AG. BBDO GROUP GERMANY DUSSELDORF • PROD. CO. THE MARMELADE FILMS & POST HAMBURG D11/013 SPOT 4 SALE • DEPAUL UK • YOUTH HOMELESSNESS CHARITY • ENT./AG. PUBLICIS LONDON

GERMANY UNITED KINGDOM

D11/018 EYE PLAY THE PIANO • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS • ENT./AG. HAKUHODO KETTLE TOKYO • PROD. CO. TOKYO TOKYO

JAPAN

D11/025 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT DEUTSCHLAND • ENT./AG. GGH LOWE/GRABARZ & PART. HAMBURG • PROD. CO. 27 KM ENTERTAIN. /HARVEST DIGIT. AGRI. HAMBURG D11/038 ANIMAL COPYRIGHTS • WWF/LATINSTOCK • ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) • ENT./AG. CHEIL SPAIN MADRID • PROD. CO. JABUBA FILMS SALAMANCA

GERMANY SPAIN

D11/039 NOW IT IS OUR TURN TO WALK • NORWEGIAN CHURCH AID • WATER PROJECT • ENT./AG. POL OSLO

NORWAY

D11/069 AID TO CART • EXITO GROUP / FOOD BANK • EXITO FOUNDATION • ENT./AG. SANCHO BBDO BOGOTÁ

COLOMBIA

D11/083 SUFFOCATION • KARMA NIRVANA • KARMA NIRVANA • ENT./AG. LEO BURNETT LONDON

UNITED KINGDOM

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 36

20/06/2015 20:57

LIONS DAILY NEWS

DIRECT SHORTLIST 37

SUNDAY / JUNE 21 / 2015

PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES D12/034 LIFE SAVING DOT • TALWAR BINDI • BINDI • ENT./AG. GREY GROUP SINGAPORE • PROD. CO. HFILMS MILAN

SINGAPORE

D12/042 HOLOGRAMS FOR FREEDOM • NO SOMOS DELITO (WE ARE NOT CRIME) • NGO • ENT./AG. DDB SPAIN MADRID • PROD. CO. GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

SPAIN

D12/077 LOVE HAS NO LABELS • ADCOUNCIL • LOVE HAS NO LABELS • ENT./AG. R/GA NEW YORK • PROD. CO. PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES

USA

D12/100 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY

MEXICO

D12/136 #NOMOREEVICTIONS • STOP DESAHUCIOS • AWARENESS CAMPAIGN • ENT./AG. PROXIMITY MADRID

SPAIN

INTEGRATED CAMPAIGN LED BY DIRECT MARKETING E01/001 WHY? WHY NOT? • CLIMATE REALITY PROJECT • CLIMATE CHANGE • ENT./AG. GPY&R SYDNEY • MED. AG. MAXUS GLOBAL LONDON E01/013 HEY FUTURE ME... • EMIRATES NBD • CHILDREN’S SAVINGS PLANS • ENT./AG. FP7/DXB DUBAI • PROD. CO. MINT MENA DUBAI

AUSTRALIA UNITED ARAB EMIRATES

E01/015 ANTI-ROBBERY COURSE • NATIONAL POLICE • NATIONAL POLICE • ENT./AG. MCCANN WORLDGROUP COLOMBIA BOGOTÁ • MED. AG. UM COLOMBIA BOGOTÁ • PROD. CO. DIREKTOR FILMS BOGOTÁ

COLOMBIA

E01/019 GROCERIES NOT GUNS • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA • PUBLIC AWARENESS - GUN CONTROL • ENT./AG. GREY CANADA TORONTO

CANADA

E01/025 THE PIZZA DELIVERY EXPERIMENT • RUTER • PUBLIC TRANSPORTATION COMPANY • ENT./AG. MCCANN OSLO • MED. AG. STARCOM OSLO • PROD. CO. PRAVDA OSLO

NORWAY

E01/031 INFREQUENT FLYERS CLUB • TIGERAIR • INFREQUENT FLYERS CLUB • ENT./AG. MCCANN MELBOURNE • PROD. CO. AIRBAG MELBOURNE

AUSTRALIA

E01/032 THE FRESHEST ORANGE JUICE BRAND • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL PARIS • MED. AG. ZENITHOPTIMEDIA PARIS • PROD. CO. PRODIGIOUS PARIS

FRANCE

E01/033 BOSSE’S MILK • LIDL DISCOUNT FOOD STORE • MILK • ENT./AG. INGO STOCKHOLM

SWEDEN

E01/040 I WILL WHAT I WANT • UNDER ARMOUR • WOMEN’S APPAREL • ENT./AG. DROGA5 NEW YORK • MED. AG. OPTIMUM SPORTS NEW YORK • PROD. CO. RESET SANTA MONICA

USA

E01/042 PROUD WHOPPER • BURGER KING • WHOPPER • ENT./AG. DAVID MIAMI • MED. AG. HORIZON MEDIA NEW YORK • PROD. CO. SMUGGLER NEW YORK

USA

E01/045 CHOOSE BEAUTIFUL • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER CHICAGO • MED. AG. PHD LONDON • PROD. CO. JOINERY LOS ANGELES

USA

E01/047 MAS QUE UN AUTO • TOYOTA • BRAND LOYALTY • ENT./AG. CONILL SAATCHI & SAATCHI MIAMI • MED. AG. ZENITH NEW YORK • PROD. CO. LANDIA LOS ANGELES / LETCA FILMS MIAMI

USA

E01/053 SHINE • CANON • CANON CAMERAS • ENT./AG. LEO BURNETT SYDNEY • MED. AG. MEDIACOM SYDNEY • PROD. CO. BRIGHTWORKS PRODUCTION SYDNEY

AUSTRALIA

E01/055 #MYFAMILYCAN • SPC ARDMONA • SPC CANNED FRUIT AND VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE

AUSTRALIA

E01/058 ASSASSIN’S CREED UNITY • UBISOFT • VIDEO GAME • ENT./AG. SID LEE PARIS • PROD. CO. ICONOCLAST PARIS

FRANCE

E01/059 SECURITY MOMS • SPORT CLUBE DO RECIFE • SOCCER TEAM • ENT./AG. OGILVY BRASIL SÃO PAULO • PROD. CO. ACADEMIA DE FILMES SÂO PAULO

BRAZIL

E01/062 LIGHTS ON THE STREETS • ADOT.COM • NPO • ENT./AG. OGILVY & MATHER JAPAN TOKYO • PROD. CO. ASD LIONHEART LONDON

JAPAN

COSTS/CREATIVE PERFORMANCE DIRECT CAMPAIGN E02/009 SPOT 4 SALE • DEPAUL UK • YOUTH HOMELESSNESS CHARITY • ENT./AG. PUBLICIS LONDON

UNITED KINGDOM

E02/019 NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK • ZDK GESELLSCHAFT DEMOKRAT. KULTUR • EXIT DEUTSCHLAND • ENT./AG. GGH LOWE/GRABARZ & PART. HAMBURG • PROD. CO. 27 KM ENTERTAIN. /HARVEST DIGIT. AGRI. HAMBURG E02/025 HELP FIND ME • MPAN • NON-PROFIT ORGANISATION • ENT./AG. GREY GROUP SINGAPORE • PROD. CO. GREYWORKS SINGAPORE

GERMANY SINGAPORE

E02/051 #NOMOREEVICTIONS • STOP DESAHUCIOS • AWARENESS CAMPAIGN • ENT./AG. PROXIMITY MADRID

SPAIN

E02/053 THE GUN SHOP • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK • PROD. CO. RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK E02/060 #TOUGHDECISIONS • MÉDECINS SANS FRONTIÉRES • AWARENESS / DONATIONS • ENT./AG. TBWA\HUNT\LASCARIS JOHANNESBURG • PROD. CO. DARLING FILMS JOHANNESBURG

USA SOUTH AFRICA

WRITING FOR DIRECT F01/022 THE BAD NEWS • VILEDA IBÉRICA • MOP • ENT./AG. PROXIMITY BARCELONA BARCELONA

SPAIN

F01/031 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON • MED. AG. STARCOM MEDIAVEST TORONTO • PROD. CO. CHELSEA PICTURES LOS ANGELES F01/041 I WISH MY SON WAS A DOG • HARRISON’S FUND • HARRISON’S FUND • ENT./AG. AIS LONDON

CANADA

UNITED KINGDOM

ART DIRECTION/DESIGN FOR DIRECT F02/004 KEEP THE FLAME ALIVE • DIAGEO LEBANON • JOHNNIE WALKER • ENT./AG. LEO BURNETT BEIRUT • MED. AG. STARCOM MEDIAVEST GROUP BEIRUT • PROD. CO. STOKED BEIRUT

LEBANON

F02/006 TOGETHER SWEATER • TARGET / TOMS • SWEATER, COOKIE, BOX, • ENT./AG. MOTHER NEW YORK

USA

F02/008 YOUR YEAR. DIRECTED BY NIKE+ • NIKE • NIKE+ APP • ENT./AG. AKQA PORTLAND • PROD. CO. BLACK STUDIOS STOCKHOLM

USA

F02/011 10 HOT STORIES • GLOBAL EXPORT CO. • AMERICAN GARDEN HABANERO SAUCE • ENT./AG. Y&R DUBAI F02/052 SOUNDLAB BOX • LEICA GALLERY SÃO PAULO • LEICA INSTITUTIONAL • ENT./AG. F/NAZCA SAATCHI & SAATCHI SÃO PAULO F02/070 KINGS AND QUEENS OF THE COURT • BELL MEDIA (TSN) • US OPEN • ENT./AG. LEO BURNETT TORONTO • PROD. CO. SONS AND DAUGHTERS TORONTO

UNITED ARAB EMIRATES BRAZIL CANADA

CUSTOMER JOURNEY F03/006 ADIDAS PREDATOR INSTINCT: THE GAME • ADIDAS • ADIDAS PREDATOR • ENT./AG. TBWA\LONDON F03/027 THE UNFORGOTTEN • ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE • GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING • ENT./AG. FCB CHICAGO / CURRENT CHICAGO • PROD. CO. LORD + THOMAS CHICAGO F03/041 BLIND TRIP • MINISTRY OF TRANSPORTATION AND TOURISM • PROMOTIONAL TOURISM CAMPAIGN • ENT./AG. MARURI GREY GUAYAQUIL • PROD. CO. MARURI PRODUCTIONS GUAYAGUIL F03/042 LOOKING FOR YOU • BATTERSEA DOGS HOME • ANIMAL RESCUE SERVICE • ENT./AG. OGILVYONE LONDON • PROD. CO. FRAMESTORE LONDON F03/045 THE INTERACTIVE FORM • CANAL+ • CANAL+ • ENT./AG. BETC PARIS / BETC DIGITAL PARIS

UNITED KINGDOM USA ECUADOR UNITED KINGDOM FRANCE

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

D2-32-37Shortlist_Direct+A.indd 37

20/06/2015 20:57

D2-AD.indd 38

20/06/2015 19:53

LIONS DAILY NEWS

SUNDAY / JUNE 21 / 2015

FOCUS ON SWEDEN

39

WHAT’S GOING ON IN SWEDEN? AD AGENCIES ARE WINNING PR PRIZES, MEDIA AGENCIES ARE LANDING AD ASSIGNMENTS AND PR AGENCIES ARE USING BOUGHT-IN MEDIA TO ACHIEVE QUICK OUTREACH. DAGENS MEDIA’S KRISTIN DJERF REPORTS FROM A MARKET IN TRANSITION

SWEDEN GIVES IN TO THE URGE TO MERGE T LAST November’s SPINN Awards — Sweden’s largest PR competition — the country’s traditional PR agencies found themselves seriously challenged by the advertising sector.

Several of the awards were won by pure advertising agencies.

The most prestigious prize for best PR campaign of the 2014 was won by advertising agency Ingo for its work for discount grocery chain Lidl. The campaign involved a pop-up restaurant called Dill and was accused by the traditional PR agencies of being fake PR. David Sandström, CEO of DDB Stockholm, whose campaign ‘Are you Klaus-Heidi?’ won three prizes at SPINN, is not surprised by the increasing PR focus of the advertising agencies. These days, he himself strives for a PR dimension in all his agency’s communications. “It feels like a natural development of the sector,” he says.

“Communication challenges are becoming ever more complex, and agencies need to be able to offer a range of services in order to handle this, irrespective of the sign above the door.

The most important issue is still who does it best and who has the most interesting approach.”

Claes Bodén, CEO and founder of PR agency Jung Relations, not only agrees but is almost surprised that more advertising agencies have not gone further into PR. His explanation for the sector’s transition is that an increasing number of advertisers are realising they need to feel more important to consumers, while also adding value to

A

SWEDEN +D+z.indd 39

their marketing. “Today, harping on about your message in broad-range campaigns only works for those who have an awful lot of money to spend,” Bodén adds. “The alternative is to create important content that is interesting enough to be spread further in earned channels. Building relationships with your customers today is more about adding something as a brand. More people and agencies will become better at that kind of content. It’s only a matter of time.”

Marta Karlqvist, president, Nordics, of PR agency Cohn & Wolfe, emphasises that the sector’s transition applies to market PR in particular: “It’s a natural development. Today, consumers can increasingly deselect advertising and, because of that, advertisers are smart enough not to request traditional solutions. Instead, they want communication that is earned and

The ‘Dill’ campaign for grocery chain Lidl

relevant — something that we as a PR agency have always worked [to achieve].”

While advertising agencies move closer to the PR sector, PR agencies such as Jung Relations have also broadened their horizons and no longer hesitate to create advertisements or buy media space in order to reinforce a campaign or bring it up to speed.

“Our perspective is still that earned media form the starting point and that people influence people. We want to help brands with content that engages people. When we see content that people care about and want to share, there are huge advantages in investing in media space,” Bodén says.

It is not just the Swedish advertising and PR sectors that are heading down the merger route, however. Recently, a number of media agencies have broadened their skills by introducing

20/06/2015 20:07

40

FOCUS ON SWEDEN

creative departments, and they are increasingly competing with advertising agencies in creative strategies and content production.

One example is car brand Hyundai, which recently chose media agency Bizkit Wisely for its entire market communication assignment. In addition, media agency MEC, owned by GroupM, is behind IKEA’s new live-TV production ‘Under the cover’, and also has main responsibility when the food company DeLuca’s records its advertising films.

For media agencies, broadening their offering is necessary in order to survive in the media landscape of the future.

“The world is a different place than it was before,” says Daniel Collin, CEO of MEC Sweden. “To buy a broad-range campaign on TV, in print and outdoors doesn’t work as well today as it did five years ago, because the consumers are spread across so many more places today. We are forced to adapt in order to continue being relevant to our customers.”

With the importance of broad-range campaigns reducing, the media agencies’ traditional business model — charging for acting as agents for media purchases — will not be sustainable. At the same time, more efficient purchasing and evaluation tools are making it easier for advertisers to handle their own campaigns.

“Media purchases are still important, but this isn’t where the large values will

SWEDEN +D+z.indd 40

SUNDAY / JUNE 21 / 2015

Left to right from top: DDB Stockholm’s ‘Are you KlausHeidi?’

Hedvig Hagwall Bruckner: “You can’t continue counting heads” David Sandström: “Communication challenges are becoming ever more complex” Marta Karlqvist: ”Consumers can increasingly deselect advertising” Frippe Stenberg: “Media purchases are still important”

be created in the future because so much more will be done via programmatic buying. Instead, it is our expert role as advisers that will be the strength of media agencies moving forward,” says Frippe Stenberg, CEO of Vizeum, a media agency owned by Aegis.

Hedvig Hagwall Bruckner, copywriter at advertising agency King, thinks that advertising and PR shops will start their own media agencies if the traditional media agencies do not find a new business model soon. “As long as the media agencies get paid based on media investments, they cannot provide the best advice, because the most expensive channels are not always the best,” she says. “You can’t continue counting heads, when it is actually the quality of those you reach that matters most.”

Hagwall Bruckner adds: “Digital channels are easy to measure when it comes to quantity, but it’s way more difficult to measure quality. What I miss is a parameter in the measurement that is not about cost per contact, but about the importance of the particular contact you are reaching, and what this means in the longer term.”

However, MEC’s Collin is optimistic about the media agencies’ prerequisites, given that advertisers are

DANIEL COLLIN

“WE ARE FORCED TO ADAPT IN ORDER TO CONTINUE BEING RELEVANT TO OUR CUSTOMERS”

LIONS DAILY NEWS

becoming ever more keen on ensuring that their communication is actually working. “The result of everything being measurable is that advertisers want to know how their marketing is working in real time, instead of, as in the past, finding out afterwards how things went,” he says. “Advertisers will become better at setting relevant KPIs [key performance indicators] and making adjustments to the communication based on what works and what doesn’t.”

Collin notes that the same marketing message is still being sent to all recipients surprisingly often “because mass communications worked well for a long time”. He adds: “But now that you can cluster target groups much better and more narrowly, we will be seeing more daring experiments and marketers making adjustments in their communications during on-going campaigns.”

Meanwhile, Jung Relations is the first PR agency in Sweden to recruit a CEO from the media-agency world. In August, Jimmy Rodhelind, currently digital group director at MediacCom Sweden, will take over from Claes Bodén, who will move on to a role more focused on business development.

“First and foremost, we were looking for a leader and not consciously searching for a person with Jimmy’s background,” Bodén says. “Now I’m convinced that we couldn’t have found a more interesting profile. The idea of combining Jimmy’s expertise as the digital head of an international media agency with our experience of earned and social media is thrilling.”

Depending on whom you ask, the reasons for the sector transition are many and varied. All agree, however, that it will continue. “I sincerely hope that this development is driven by changing customer behaviour and is not a ploy for more money from agencies, or else we are heading in the wrong direction,” says DDB’s

20/06/2015 20:07

LIONS DAILY NEWS

SUNDAY / JUNE 21 / 2015

Sandström.

What can be established is that the combination of changing media consumption, social media, more discerning consumers who are deselecting the communications they do not want, and more efficient ways of buying and measuring communications are changing the prerequisites for advertisers.

“The borderline between companies and customers has changed radically, at the same time as the opportunities for relevant communications are growing,” Sandström says. “This means that the number of solutions, strategies and tactics is greater than ever. As a communications consultant, you have to be able to navigate this area better than anyone else.”

The clear transition in the Swedish communications sector has caused several experts to speculate that we will see a few large agencies taking over more and more business and becoming full-service agencies. Sandström is convinced that agency work will become increasingly polarised and that the middle-sized players will lose ground: “I think that agencies will

either become extremely small and specialised in a single discipline, or become real full-service agencies. And I believe primarily in the latter type of agency. That means a large agency where various skills, specialists and generalists work together with customers, and where you have the opportunity to construct unique teams that are scaled up or down according to your needs.”

Cohn & Wolfe’s Karlqvist foresees a similar development: “We will be seeing more niche agencies, but also more broad-range agencies, with the focus on problem-solving and business utility.”

However, not everyone is convinced that full-service agencies are the right way forward. MEC’s Collin has doubts: “There has always been talk about full-service agencies but, in the end, specialists always win over generalists.”

King’s Hedvig Hagwall Bruckner HEDVIG HAGWALL BRUCKNER

“DIGITAL CHANNELS ARE EASY TO MEASURE WHEN IT COMES TO QUANTITY, BUT IT’S WAY MORE DIFFICULT TO MEASURE QUALITY”

FOCUS ON SWEDEN

41

agrees. “It’s incredibly demanding to be best at everything, and the agency becomes large and unwieldy,” she says.

“I have difficulty believing that there are many agencies that would find that very attractive.”

Bodén at Jung believes we will instead be seeing new types of specialist agencies capable of solving the customers’ overall communication needs, but focusing on specific niches: “Today, most people are talking about consolidation and the opportunities of a larger agency that can handle everything. That might be true but doesn’t necessarily mean that big is better. I think we will be seeing more agencies that are specialists in fields like fashion, health or popular culture, rather than a special type of communication skill.”

He concludes: “There is enormous strength in an agency that is specialised in a specific area with employees that have a natural interest in that area.

Until now, craftsmanship and creativity have been sufficient, but I think we need to add a natural interest for the pop-cultural universe where brands and people meet.”

ACCESS ALL AREAS LIONSDAILYNEWS.COM UPDATED ALL DAY, EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE

SWEDEN +D+z.indd 41

20/06/2015 20:07

42

FOCUS ON SWEDEN

SUNDAY / JUNE 21 / 2015

LIONS DAILY NEWS

THIS IS THE YEAR THAT BRANDS DECIDED TO BACK WOMEN. GOOD NEWS, SURELY? ONLY UP TO A POINT, WRITES CREATIVE REVIEW’S ELIZA WILLIAMS

WOMEN FIRST. BUT WILL IT LAST?

A

DVERTISING is a complicated

business nowadays. When it came to identifying industry trends a decade or so ago, it was a relatively easy task — it might have been a tendency for a convoluted yet witty strapline or a certain style of photography or film. Now, with ads appearing in the form of everything from a sticker to a music video to a piece of product design, overarching themes can be a little harder to place. But looking back over the year since last year’s Cannes Lions International Festival of Creativity, one particular topic has kept popping up: female empowerment.

On the surface, the combination of feminism and advertising seems an odd, and not terribly appealing, concept. But as a number of campaigns have proven, it can be a phenomenally powerful one.

‘Like a girl’ by Always, a documentarystyle short that sees women and girls addressing the negative connotations of

Women+D+Z.indd 42

the common phrase, was released at the end of June 2014, and has since been viewed over 57 million times on YouTube.

While originally released only online, its success was such that P&G, which owns Always, decided to show a cut-down version among the ads for this year’s Super Bowl.

Always may have been the most successful, but the brand is one of several that has been channelling a similar message of late. Hair brand Pantene questioned why women always feel the need to apologise in an ad, while tech brand Verizon used a commercial to discuss why girls lose interest in science as they grow up, blaming nurture rather than nature. Both these ads received views in their millions online, as did the film to promote the UK government initiative ‘This girl can’, which features “real” women working out — complete with sweat and wobbly bits — in an effort to prove that sport doesn’t need to be

Dove’s ‘Choose beautiful’ campaign

about perfect looks and competitiveness, but can just be for fun. (The recent Nike Better for it’ campaign attempted a similar message but, while surprisingly light-hearted for a usually serious brand, its use of model-like performers made it feel less inclusive).

Despite all this success, the mix of branding with gender politics has made some feel queasy. The use of feminism in brands follows a surge in new feminism in the wider culture via a number of articles and books, from the popular to the academic, and websites such as Everyday Sexism in the UK, where visitors are invited to document the casual insults they receive as a result of their gender. Last year, stock photography library Getty Images also launched its Lean In collection, which was created in collaboration with Facebook chief operating officer Sheryl Sandberg and intends to offer a more rounded vision of women today,

20/06/2015 20:09

LIONS DAILY NEWS

SUNDAY / JUNE 21 / 2015

featuring older women and women in the workplace.

The adoption of the message by brands shows that this renewed interest in women’s lib has entered the mainstream, but commercialism and gender issues can make for an uneasy mix. On the one hand, a powerful, important message can be transmitted to a wide audience, yet on the other, tagging empowerment to a brand can make it all seem a bit throwaway, as if this year’s feminism could easily be replaced with a new endline. There is also the fear that if the message grows stale, brands might return to more sexist territory too. This was borne out in a recent Garnier ad which, while featuring a busy working mum, emphasised the fact that living a busy, complex life can also make you look old — the horror.

The dangers are perhaps most clearly expressed by the recent backlash against Dove’s ‘Choose beautiful’ campaign.

Dove could easily have felt rather territorial about the infiltration of the empowerment message by other brands this year: after all, it has been championing women and “real beauty”

FOCUS ON SWEDEN

for a decade or so now through ads that explicitly address the complicated way that women may feel about their looks.

While the campaign has been the recipient of a bounty of advertising awards over the years — including a Titanium Grand Prix in 2013 for ‘Real beauty sketches” — its approach this year has reached weird, and some might say ever-more patronising, heights, culminating in a film that showed women being presented with a choice when entering a random building: they could walk through a door marked “beautiful” or one marked “average”.

Inevitably, perhaps, most walked through the average door, but after a few minutes of earnest analysis the ad concluded that we should all #ChooseBeautiful.

The film’s message is a familiar one for anyone who has followed Dove’s campaigns in recent years, which ELIZA WILLIAMS

TAGGING EMPOWERMENT TO A BRAND CAN MAKE IT ALL SEEM A BIT THROWAWAY — AS IF THIS YEAR’S FEMINISM COULD EASILY BE REPLACED WITH A NEW ENDLINE

43

repeatedly address the fact that many women are insecure about their looks and shouldn’t be. But in taking this idea to its nth degree, Dove has turned its original message of support and empowerment of women into one of sexism — after all, would anyone ever contemplate asking a man to answer such a question? When one of the problems that women face is a constant over-emphasis on their looks over any other qualities, an ad that suggests this is all that matters seems destined to aggravate. And it did, with the film sparking negative newspaper think pieces across the world (it has also received over six million views on YouTube, however, so this may not be the last we see of this message, sadly).

The lesson that is perhaps to be taken away from this is that when dealing with real, live human issues in ad campaigns, the old rules of advertising definitely do not apply. Whereas a great tagline or big idea can potentially service a brand for years, if not decades, when it comes to dabbling in feminism — or any other area of politics, in fact — it is perhaps best to make your point, and then quietly move on.

Download the Cannes Lions app to access the “See & Connect” functionality, for suggested places to be and faces to see.

An exclusive excerpt of PHD’s new book:

The coming Ai revoluTion And The implicATions for mArkeTing is available for Cannes Lions delegates to download from within the app.

It is recommended you connect with your LinkedIn account and enable Bluetooth to give you the best experience of the “See & Connect” functionality.

@phdworldwide #sentience www.phdmedia.com

Sunday & Wednesday Lions Daily Ad_App.indd 2

Women+D+Z.indd 43

14/06/2015 23:09

20/06/2015 20:09

44

I

FOCUS ON TRENDS

F THERE IS one thing that is

guaranteed at Cannes Lions Festival of Creativity, it’s that someone, somewhere, will announce the dawn of a new trend in advertising. And that someone else, on the same stage less than 24 hours later, will announce the death of the same trend.

In the past few years, “native advertising” has had its place in the spotlight, as has “programmatic”. “Big data” has made a play for headlines as the must-know terminology of all that’s cool and creative, before being swiftly replaced by “social sentiment”.

There’s nothing wrong with any of these trends. Clearly, the way we deliver ads has changed exponentially in the past few decades as we chase consumers into the digital abyss. But are they really new trends? Or are they just the relabeling and upgrading of the old ones?

Dare I suggest that, just as the jumpsuit is the teens version of dungarees, then native is the teens version of the advertorial? Not the same, but evolutions rather than revolutions in their respective fields (and I write as someone who really loves jumpsuits).

So if there are fashions in advertising just as there are in every other industry, what are the fads — and where’s the little black dress? And why, from the main stage in Cannes to agencies across the world, are we spending so much time debating the whys and wherefores of the delivery (the programmatic; the native) and not enough on what’s being delivered? It’s function over flair and that’s dull on oh so many levels.

In the race to label the industry’s latest trends, the white elephant in the room is the people sitting at home who are supposed to be following them. And, one presumes, buying something at some stage. People are missing from the trend equation, and it’s time to bring them back.

And here’s the really interesting part. In a world where the regular folk are creating content themselves, and sharing it as naturally as they brush their teeth, the industry is in danger of being surpassed by the very people it thought it was serving.

Josephine Blogs couldn’t care less about the ethos that led to the contentmarketing newsletter landing in her inbox.

Joe Blogs sitting on his sofa at home skipping through Netflix doesn’t give two hoots about how the ads he’s not watching haven’t quite got to him. Which is why it’s important to start really working out what engages with people. When you put the buzzwords to one side, it’s not all that difficult.

People think like, well, people. The industry is in danger right now of only

Trends+D+Z.indd 44

SUNDAY / JUNE 21 / 2015

IT’S TIME TO START FOLLOWING REAL CONSUMER TRENDS RATHER THAN TRENDY BUZZWORDS, WRITES WGSN’S CARLA BUZASI — BECAUSE PEOPLE LIKE BEING SPOKEN TO LIKE PEOPLE

WHERE’S THE LITTLE BLACK DRESS? ADVERTISING SPEAK:

I’d like to pivot, create a through-the-line, programmatic, content-based, native solution, which impacts point-of-sale CONSUMER SPEAK:

I’d like to buy a new vacuum cleaner ADVERTISING SPEAK:

consumer

CONSUMER SPEAK:

person

speaking to them as demographics generated from an algorithm. We might buy via online, and have our ads served to us online, but we still value personal recommendations, because we trust people.

It’s no surprise that the most successful campaigns of the past 12 months, and the ones that will be celebrated this week at the Cannes Lions International Festival of Creativity, are those that put people at the centre. It’s far easier to hook a consumer

LIONS DAILY NEWS

into something that connects when they recognise themselves — or maybe a better version of themselves — in that which they see.

Which means there is such a thing as the little black dress of advertising, and it has to do with engagement. Not engagement in terms of clicks, eyeballs, ROI (return on investment) or conversion. Engagement in terms of sentiment — of laughs, smiles, tears, shock, anger, happiness.

A personal favourite of the past 12 months was the ‘This girl can’ campaign from Sport England. Launched to encourage more women to exercise, it depicted women of all shapes and sizes, dancing, running, boxing and cycling, alongside empowering slogans like: “I’m slow but I’m lapping everyone on the couch” and “Sweating like a pig, feeling like a fox”.

The slogans were genius, but what made millions of women — and men — smile were the girls pictured alongside them, with their boobs jiggling, their cellulite jumping up and down, and their tummies not quite fitting into their Lycra. In the TV ad, it all came served up with a side portion of Missy Elliot’s Get Ur Freak On. Go Google it. Watch it on YouTube and I defy you not to pick up your trainers and head for the door straight after.

That campaign spoke to me, and millions more besides. There have been plenty that haven’t. Some of the failures in the past year have been frankly epic in their proportions. In May this year, we suffered the ‘Ride me all day for £3’ bus ads from New Adventure Travel in Wales. Last year, Subway’s call for women to eat better so they would look hotter in their Halloween costumes ranked somewhere near on the inappropriately sexist chart. I could mention Protein World’s ‘Are you bikini body ready?’ London Underground ads, which attracted so much negative hype.

However, having seen just as many supposedly female-friendly brands use exactly the same tactic, I’m less inclined to pass judgement here.

Engagement doesn’t have to follow the empowerment route. Hitting a demographic with the things that matter to them does the job perfectly, whether that’s the millennial who wants to look as cool in front of their mates as the guy in the Beats by Dre campaign, the new parents who want their family life to look as idyllic as the NatWest mortgage ads or recently retired grandparents who want their holiday destination to be as cosy as the holidays featured by Airbnb.

So here’s my ad buzzword for 2015: engagement advertising. It won’t make a particularly pretty hashtag, but I don’t think anyone will be announcing the death of it before the end of the week.

20/06/2015 20:09

THE BEST PLACE TO NETWORK IN CANNES

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

SUNDAY/JUNE 21/2015 - PUBLISHED BY BOUTIQUE EDITIONS

GLASS LION SET TO SHATTER STEREOTYPES

A SELECTION OF TODAY’S SEMINARS

10.15 10.00 MEDIACOM HOW TO SURVIVE A ZOMBIE ATTACK (AND HARNESS CULTURAL TRENDS TO GROW BRANDS) 11.00 SAPIENTNITRO MEET THE DISRUPTORS: HOW TINDER COUPLED TECHNOLOGY WITH HUMAN EXPERIENCE 12.00 BARBARIAN GROUP STRETCHING YOUR CREATIVITY: NEW WAYS TO BUILD IN NEW MEDIUMS FAR OUTSIDE OF YOUR COMFORT ZONE 13.00 CHIEL WORLDWIDE THE NEXT DECADE OF SOCIAL MEDIA 14.00 HAKUHODO ZEN MEETS ANIME: DECODING THE SECRETS OF JAPANESE CREATIVITY 15.00 BRANDOPUS NAILING JELLY TO A TREE & OTHER WILD GOOSE CHASES 16.00 WGSN COLOUR DISRUPTION – A SENSORY SCIENCE 17.00 TENCENT THE HUMAN FACE BEHIND THE DEVICE All seminars are in the Grand Auditorium unless otherwise stated

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

F DIVERSITY and equality are supposed to produce some of the best results in any work place, then the new Glass Lion should be the ultimate prize aspired to by all ad creatives worldwide, said jury president Cindy Gallop.

As the former chairman of BBH New York, the 2003 Advertising Woman of the Year and current founder and CEO of www.

IfWeRanTheWorld.com, Gallop has always been a maverick in her approach to work and life. Moreover, she does not hold back when expressing her views and is famous — possibly notorious — for boasting: “I like to blow shit up.”

The Glass Lion’s entries should then expect their work to be thoroughly scrutinised to ensure the best creative work walks off with the new prize. “I want us to be inundated with entries demonstrating that shattering gender stereotypes isn’t something you write ads about. It’s fundamental to the DNA of great advertising that understands, appeals to and resonates with the audiences of today,” Gallop said.

She added: “I want every single creative in every country around the world to desperately want to win the Glass Lion, because the work that wins this award represents ‘The New Creativity’ — a gold standard for creative and socio-cultural change in our industry.”

And, it doesn’t end there for Gallop: “In a few years’ time, I want the Glass Lion to no longer exist, because every single Cannes Lions entry and award winner will already qualify.”

I

TIM BERNERS-LEE

PHARRELL WILLIAMS

RICHARD CURTIS

AL GORE

VIOLA DAVIS

Big names and category gains set tone for 2015 THE 62nd edition of Cannes Lions

International Festival of Creativity has seen a spectacular 37,426 entries from around 90 countries.

Combined with sister events Lions Health and Lions Innovation, the total number of entries in 2015 comfortably exceeds 40,000.

This year, there were increases in numerous categories, including Branded Content & Entertainment (+18%), Cyber (2%), Direct (5%), Film (8%), Film Craft (6%), Mobile (5%), PR (6.5%) and Radio (19%). However, the biggest spike came in the Creative

Effectiveness category, which saw its overall entry count double.

There was also a good start for the new Glass Lions category, which rewards gender-aware communications. This attracted an impressive 166 entries.

Special honours this year go to R/GA’s Bob Greenberg, the 2015 recipient of the Lion of St Mark; Tencent’s SY Lau, Media Person of the Year; Heineken, Creative Marketer of the Year; and the Cannes LionHeart Award, which will be presented to former US vice-president Al Gore. Gore will

also take part in The Cannes Debate with Sir Martin Sorrell, which will ask whether creativity can change the world and what role creative communications can play in environmental campaigning.

As always, the Festival boasts an A-list cast of speakers. Music icons in town include Pharrell Williams, Will.i.am, David Guetta and Marilyn Manson, who features in the 9th Annual Grey Music Seminar. There is also a stellar line-up of scientists, including Professor Brian Cox TURN TO P.6

Innovation starts right here LIONS Innovation, the brand new Cannes Lions’ festival within a festival, goes live on June 25 and 26 with the firstever Innovation Lions and Creative Data Lions prizes.

And Nick Law and David Sable, the two awards’ respective presidents, explain why they believe this new Cannes development heralds the next revolutionary phase in global advertising.

Law is global chief creative officer of R/GA, known for its innovative work for clients including Google, Nike and

INSIDE BOX

DAVID SABLE

Beats by Dre. He has publicly declared that the traditional roles in advertising creativity have been radically changed by technology. And the sooner

NICK LAW

the industry accepts that evolution, Law believes, the sooner it can maintain its reputation for revolutionising the way consumers live.

TURN TO P.6

NEWS / INNOVATION SHORTLIST / PROMO SHORTLIST / PRESS SHORTLIST /MOBILESHORTLIST / DIRECT SHORTLIST / FOCUS ON SWEDEN / FOCUS ON WOMEN /FOCUS ON TRENDS / SCREENINGS SCHEDULE

D2 01-03-06+D+z.indd 1

20/06/2015 23:24

LIONS DAILY DAILYNEWS NEWS LIONS ADVERTISE INTERESTED IN ADVERTISING IN LIONS DAILY NEWS?

CONTACT JERRY OR LISA AT THE SALES OFFICE ON LEVEL 4 OF THE PALAIS DES FESTIVALS

04 92 59 00 26 JODLIN@BOUTIQUEEDITIONS.COM

YOUR NEWS NEWS YOUR

CONTACT JULIAN NEWBY EDITOR, LIONS DAILY NEWS ON LEVEL 4 OF THE PALAIS DES FESTIVALS TO MAKE AN APPOINTMENT

04 92 59 00 30

DEN.indd 45

20/06/2015 23:30

SCREENING SCHEDULE FILM LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

SUNDAY 21 DEBUSSY

DEBUSSY

09:00- 20:00

09:00 - 09:45

A02

Alcoholic Drinks

09:00 - 09:50

Cars, Other Vehicles, Auto Products & Services

09:45 - 12:25

A11

Home Electronics & Audio-Visual

09:50 - 10:35

Home Electronics & Audio-Visual

12:25 - 13:10

A05

Household Goods, Home Appliances & Furnishings

10:35 - 11:30

A06

Toiletries, Cosmetics & Beauty

A10 A11

WEDNESDAY 24 09:00 - 14:00

A18

Business Equipment & Services

13:10 -13:45

A06

Toiletries, Cosmetics & Beauty

11:30 - 12:15

A07

Pharmacy

13:45 - 14:00

A07

Pharmacy

12:15 - 12:30

A08

Clothing, Footwear & Accessories

12:30 - 13:10

A09

Miscellaneous

13:10 - 13:25

A21

Public Health & Safety

13:25 - 14:15

A04

Non-Alcoholic Drinks

14:15 - 15:35

A23

Fundraising, Donations & Appeals

15:35 - 16:30

A14

Travel, Transport & Tourism

16:30 - 17:25

A19

Commercial Public Services

17:25 - 18:00

A20

Corporate Image & Communication

18:00 - 19:15

A18

Business Equipment & Services

19:15 - 20:00

ESTEREL D01 D03

Short Non-Fiction Film (under 10 minutes) Short Fiction Film (under 10 minutes

SCREENING ROOM 1

09:00 - 20:00 09:00 - 17:00 17:00 - 20:00

09:00 - 20:00

B03

Other Consumer Products (incl. Durable Goods)

09:00 - 12:35

B01

Fast Moving Consumer Goods

12:35 - 16:35

C01

Viral Film

16:35 - 19:45

MONDAY 22 DEBUSSY

09:00 - 12:30

A13

Restaurants & Fast Food Outlets

09:00 - 09:40

A12

Retail Stores

09:40 - 11:20

A04

Non-Alcoholic Drinks

11:20 - 12:30

ESTEREL

09.00 - 20.00

B04

Travel, Leisure & Retail (incl. e-Commerce & Restaurants)

09:00 - 11:20

B02

Cars & Automotive Services

11:20 - 13:00

B06

Publications & Media

13:00 - 13:40

B07

Corporate Image & Communication

13:40 - 16:40

B05

Financial Services, Commercial Public Services, Business Products & Services

16:40 - 20:00

DEBUSSY

09:00-14:30

DEBUSSY

A11

Home Electronics & Audio-Visual

09:00 - 09:45

FILM LIONS SHORTLIST

A14

Travel, Transport & Tourism

09:45 - 10:40

A17

Banking, Investment & Insurance

10:40 - 12:50

A20

Corporate Image & Communication

12:50 - 14:05

A09

Miscellaneous

14:05 - 14:30

ESTEREL

TUESDAY 23 DEBUSSY

09:00-12:30

A02

Sweet Foods & Snacks

09:00 - 09:40

A03

Alcoholic Drinks

09:40 - 10:30

A22

Public Awareness Messages

10:30 - 11:45

A05

Household Goods, Home Appliances & Furnishings

11:45 - 12:30

B04 B08 B01

09:00 - 20:00

Travel, Leisure & Retail (incl. e-Commerce & Restaurants) Charities, Fundraising, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages

09:00 - 11:20

Fast Moving Consumer Goods

15:55 - 20:00

SCREENING ROOM 1

Cars & Automotive Services

09:00 - 10:35

B03

Other Consumer Products (incl.

Durable Goods)

10:35 - 13:40

C01

Viral Film

13:40 - 17:20

B07

Corporate Image & Communication

17:20 - 20:00

09:00 - 20:00

A08

Clothing, Footwear & Accessories

09:00 - 09:40

A12

Retail Stores

09:40 - 11:15

A13

Restaurants & Fast Food Outlets

11:15 - 11:55

A14

Travel, Transport & Tourism

11:55 - 12:50

A01

Savoury Foods

12:50 - 13:30

A02

Sweet Foods & Snacks

13:30 - 14:10

A15

Entertainment & Leisure

14:10 - 15:45

A03

Alcoholic Drinks

15:45 - 16:30

A09

Miscellaneous

16:30 - 16:50

A10

Cars, Other Vehicles, Auto Products & Services

16:50 - 19:10

A02

Sweet Foods & Snacks

19:10 - 20:00

ESTEREL

09:00-14:30 09:00- 20:00

FILM LIONS SHORTLIST

SCREENING ROOM 1

09:00- 20:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

SATURDAY 27 ESTEREL

09:00- 16:00

FILM LIONS SHORTLIST

SCREENING ROOM 1

09:00- 16:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

11:20 - 15:55

09:00 - 20:00

A20

Corporate Image & Communication

09:00 - 10:15

A16

Publications & Media

10:15 - 11:50

A22

Public Awareness Messages

11:50 - 13:10

A21

Public Health & Safety

13:10 - 14:00

A01

Savoury Foods

14:00 - 14:50

A17

Banking, Investment & Insurance

14:50 - 17:00

A19

Commercial Public Services

17:00 - 17:40

A15

Entertainment & Leisure

17:40 - 19:15

A23

Fundraising, Donations & Appeals

19:15 - 20:00

Screenings-BAT.indd 46

09:00 - 20:00

B02

SCREENING ROOM 1

AUDI K

FRIDAY 26

THURSDAY 25

20/06/2015 20:11

FILM CRAFT LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

SUNDAY 21

WEDNESDAY 24

AUDI K

09:00 - 20:00

SCREENING ROOM 1

FRIDAY 26 09:00 - 20:00

A05

Cinematography

09:00 - 16:15

A04

Production Design/Art Direction

A08

Use of Licensed/Adapted Music

16:15 - 19:45

A11

Visual Effects

14:50 - 16:50

A09

Sound Design

16:50 - 19:30

MONDAY 22 AUDI K

09:00 - 20:00

09:00 - 14:50

AUDI K SCREENING ROOM 1

SATURDAY 27

THURSDAY 25

AUDI K

Use of Original Music

09:00 - 13:20

AUDI K

A02

Script

13:20 - 19:30

A12

Achievement in Production

09:00 - 13:15

FILM LIONS SHORTLIST

09:00 - 20:00

A03

Casting

13:15 - 19:10

SCREENING ROOM 1

A12

Achievement in Production

09:00 - 13:20

A04

Production Design/Art Direction

13:20 - 19:00

09:00- 20:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

A07

SCREENING ROOM 1

09:00 - 20:00

FILM LIONS SHORTLIST

09:00 - 20:00

09.00 - 16:00 09.00 - 16:00

FILM LIONS & FILM CRAFT LIONS SHORTLIST

TITANIUM & INTEGRATED LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

MONDAY 22

WEDNESDAY 24

SCREENING ROOM 2

09:00 - 20:00

SCREENING ROOM 2

FRIDAY 26 09:00 - 20:00

SCREENING ROOM 2

09:00 - 20:00

A01/001-050

09:00 - 09:45

A01/351-374

09:00 - 09:30

A01/051-100

09:45 - 10:25

A01/001-050

09:30 - 10:15

A01/101-150

10:25 - 11:05

A01/051-100

10:15 - 10:55

A01/151-200

11:05 - 11:50

A01/101-150

10:55 - 11:40

A01/201-250

11:50 - 12:45

A01/151-200

11:40 - 12:20

A01/251-300

12:45 - 13:30

A01/201-250

12:20 - 13:15

SCREENING ROOM 2

A01/301-350

13:30 - 14:20

A01/251-300

13:15 - 14:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

A01/351-374

14:20 - 14:50

A01/301-350

14:00 - 14:50

A01/001-050

14:50 - 15:30

A01/351-374

14:50 - 15:20

Audi A

A01/101-150

15:30 - 17:00

A01/001-050

15:20 - 16:05

A01/151-200

17:00 - 17:35

A01/051-100

16:05 - 16:45

A01/201-250

17:35 - 18:30

A01/101-150

16:45 - 17:30

A01/251-300

18:30 - 19:20

A01/151-200

17:30 - 18:10

A01/301-350

19:20 - 20:00

A01/201-250

18:10 - 19:05

A01/251-300

19:05 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

SATURDAY 27 09:00 - 16:00 09:00 - 16:00

TITANIUM LIONS SHORTLIST SCREENING

BRANDED CONTENT & ENTERTAINMENT LIONS THIS SCHEDULE IS SUBJECT TO CHANGE. PLEASE CONSULT THE LIONS DAILY FOR THE LATEST.

SUNDAY 21 ESTEREL

TUESDAY 23 09:00 - 20:00

ESTEREL

A06

Non-Fiction: TV & Broadcast

09:00 - 10:50

A07

Non-Fiction: Film

10:50 - 11:10

A08

11:10 - 14:05 14:05 - 17:30

A04

A10

Non-Fiction: Online Series (minumum 3 episodes) Non-Fiction: Online (15 minutes or under in length) Non-Fiction: Online (15 minutes or over in length)

17:30 - 17:55

A16

Original Game/Gaming

17:55 - 19:15

A09

A01

FRIDAY 26 09:00 - 20:00

Fiction: TV & Broadcast

09:00 - 09:20

A02

Fiction: Film

09:20 - 09:25

A03

09:25 - 11:00

A05

Fiction: Online Series (minimum 3 episodes) Fiction: Online (15 minutes or under in length) Fiction: Online (15 minutes or over in length)

A18

Integrated Campaign led by Content Platform

13:40 - 19:30

AUDITORIUM A

09:00 - 20:00

BRANDED SHORTLIST SCREENING

SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

11:00 - 13:20 13:20 - 13:40

SATURDAY 27 SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

THURSDAY 25 ESTEREL

Screenings-BAT.indd 47

09:00 - 20:00

A13

Branded Live experience

09:00 - 16:20

A14

Original Use of Music

16:20 - 19:45

20/06/2015 21:35

PALAIS MAP MAP PALAIS

RIVIERA

PA L A I S D E S F E S T I VA L S CANNES LIONS

L I O N S I N N OVAT I O N A

C

B

D

E

25

F

26

27

A Experience Stage B

Inspiration Stage

LEVEL 5

C Discovery Stage D The Work: Innovation Lions E

RGA Startup Academy

F

The Unilever Foundry Zone

21

22

23

24

LEVEL 4

CANNES CONNECT BAR + RIVIERA CAFÉ

17

18

19

?

20

?

LEVEL 3

BRIDGE

AC ADEMY ZONE

14

15

16

LEVEL 1

11

12

E OM ELC

W

i

LEVEL 0

19 Jury Room (No Entry)

1

Cannes Creative Leaders Programme 10 Café

2

Workshops

11 The Guardian Speakersʼ Lounge

3

Lions Store

12 Registration

21 Press Centre & Press Conference

4

Wi-Fi & App Help Desk

13 How To Cannes: Information & Ideas

22 The Work: Screenings

5

How To Cannes: Information & Ideas 14 Seminars: Grand Audi

6

Lions Lounge

15 The LinkedIn Clubhouse (Members Only)

24 Innovation Lions Presentations: Estérel

7

Masterclasses

16 Seminars: Debussy

25 Jury Room (No Entry)

8

Cannes Lions Archive Studio

17 Young Lions Creative Academy

26 The Work: Screenings

9

The Work

18 The Work: Screenings

27 Jury Room (No Entry)

PALAIS MAP.indd 48

13

20 Forums: Audi A

23 Jury Room (No Entry)

1

2

3

4

5

6

7

8

9

10

i

LEVEL-1

20/06/2015 20:10

D2-4deCouv.indd 3

21/06/2015 09:23

S:330 mm

TOR MYHREN PRESENTS

MARILYN MANSON GREY’S 9TH ANNUAL MUSIC LEGENDS SEMINAR G R A N D A U D I T H E A T R E 2 2 .0 6 . 2 0 1 5 A T 1 P M

D2-4deCouv.indd 4

21/06/2015 09:23

M3