Lions Daily News 2015 Issue 6

JUNE 25-26 INNOVATION FESTIVAL

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

THURSDAY/JUNE 25/2015 - PUBLISHED BY BOUTIQUE EDITIONS

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JUNE 25-26 INNOVATION FESTIVAL

LIONS DAILY DAILYNEWS NEWS LIONS IN PRINT AND ONLINE

2015

LIONSDAILYNEWS.COM

THURSDAY/JUNE 25/2015 - PUBLISHED BY BOUTIQUE EDITIONS

A SELECTION OF TODAY’S SEMINARS 10.00 SAATCHI & SAATCHI NEW DIRECTORS’ SHOWCASE 12.00 SPECIAL SESSION DETAILS EMBARGOED SEE CANNES LIONS APP FOR DETAILS 13.00 21ST CENTURY FOX THE BUSINESS OF BREAKTHROUGH 14.00 OGILVY & MATHER OGILVY & INSPIRE WITH SOCIAL ACTIVIST MONICA LEWINSKY 14.45 (AUDI A) BBH NEW YORK THE WAY FORWARD #ADWOMEN2015 15.00 GOODBY SILVERSTEIN & PARTNERS WHAT IF THEY NEVER DIE? 16.00 PUBLICIS GROUPE MAKING THE BRAND: AUTHENTICITY AND INFLUENCE THROUGH CELEBRITY ENDORSEMENTS 17.00 HEINEKEN THIRST FOR CREATIVITY

‘Social by nature and real-time by design’ CONTINUING a strong Cannes

Lions trend in support of female empowerment campaigns, the winner of the Cyber Grand Prix for 2015 is ‘Gisele Bündchen – I will what I want’, created by Droga5 New York for sport apparel brand Under Armour.

A hugely impactful campaign that boosted Under Armour’s sales dramatically, the idea behind the Gisele Bündchen work was to transform the brand’s ultra-masculine image and to show that it is possible for women to achieve their goals despite the white noise of criticism received via social media.

Bündchen called it an inspirational initiative that “serves as a powerful reminder of all the amazing things women can do

‘Unbearable’ ad wins Radio

All seminars are in the Grand Auditorium unless otherwise stated

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

WHYBIN\TBWA’S PAUL REARDON

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

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ISOBAR’S JEAN LIN

despite the pressures and criticisms we may encounter”.

Explaining why it won the Cyber category, jury president Isobar’s Jean Lin said: “We were looking for game-changing ideas enabled through technology… ideas that empower brands to live and grow in a multiscreen

world. This uplifting and impactful campaign was social by nature and real-time by design.”

In terms of overall trends in Cyber, Lin said “the era of innovation novelties is in the past.

We saw amazing examples from all around the world of how people have become more confident with their use of technology. More people are using technology to empower strong human narratives.”

In total there were 3,738 entries in the category, up from 3,660 the year before, with 21 Golds awarded to 14 campaigns. There were Gold Lion winners from the US, UK, Germany, South Korea, Canada, Brazil, Australia and Argentina.

THE WINNER of the Radio Lions

Grand Prix for 2015 is The Berlin Wall Of Sound – The Most Unbearable Radio Ad. Created

by Grey Düsseldorf and Berlin for Soundcloud, the campaign came out on top in a category that received a total of 1,720 entries.

INSIDE BOX

An unusual entry, The Berlin Wall Of Sound is a seven-minute 27-second piece of audio that showcases Soundcloud’s capabilites by commemorating the 25th anniversary of the destruction of the Berlin Wall.

Made up of East Germany political propaganda and archive commentary from Border Guards who prevented people fleeing to the West, it is “a harrowing and macabre memorial to those who died,” said jury president WHYBIN\ TBWA’s Paul Reardon. “It is an incredibly-produced piece that creates a feeling of dread, almost like listening to museum audio. I don’t think any of us were expecting to find what we did. But it felt like the right

choice in a year when radio and audio is making so many headlines. The way we interact with audio and radio is changing rapidly and Soundcloud showed it can be relevant on so many levels.”

Aside from the Grand Prix, the jury awarded 16 Golds to seven campaigns. A standout example was TBWA\Hunt\ Lascaris Johannesburg’s work for Tiger Brands, Doom Insecticide, which won a total of six Golds. Other winners came from South Africa, Colombia, the UK, Canada, Chile and the US. Explaining what it takes to do well in this category, Reardon said entrants need “brilliant strategy, an original idea and flawless execution”.

‘LOW-TECH’ ENTRY WINS PRODUCT DESIGN PRIZE HE WINNER of the Product Design Grand Prix for 2015 is ‘The Lucky Iron Fish project’.

Entered by Geometry Global Dubai on behalf of Lucky Iron Fish, the life-changing idea saw off competition from 280 entries in this two-year old category.

A simple but brilliant concept, the Lucky Iron Fish is helping reduce anaemia among lowincome communities in India.

Familes are given a piece of iron shaped like a fish that they then place in their food when cooking. The significance of the fish is that it is a culturally significant symbol, meaning people are happy to put it in their food. Results have been dramatic, with a 50% drop in iron deficiency achieved as a result.

Designer and jury president Dan Formosa said the fish was one of the most low-tech entries “but it was an excellent example of the power of product design to affect behaviour”.

Formosa made a strong case for product design’s role in the marketing mix, saying that “bottom-up messaging from platforms like the internet gives consumers the confidence to buy — and that comes from people’s experience of using a product. It’s this that gives us the five-star reviews.” Seven other campaigns received Product Design Lions, hailing from the US (3), Singapore, Colombia, Ecuador and Denmark.

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DAN FORMOSA

NEWS / SPOTLIGHT ON INNOVATION FESTIVAL / CREATIVE DATA SHORTLIST / DESIGN GRAND PRIX & WINNERS / RADIO GRAND PRIX & WINNERS / PRODUCT DESIGN GRAND PRIX & WINNERS / CYBER GRAND PRIX & WINNERS / FOCUS ON SOUTH AFRICA/ FOCUS ON INDIA / FOCUS ON CHILE / FOCUS ON BRAZIL / FOCUS ON MENA / SCREENINGS SCHEDULE

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LIONS DAILY NEWS

THURSDAY / JUNE 25 / 2015

NEWS

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Jury looks beyond style and Future Lions praised goes back to design basics for their ideas of

INTERBRAND GROUP’S ANDY PAYNE

VOLVO UK’s LifePaint has won the Design Lions Grand Prix for 2015. Entered by Grey London in the UK, the winner is unusual because it is a design innovation created by a car company that is intended to reduce death and injuries among cyclists.

Based on data that shows cyclists are more likely to get hurt after dark, Volvo created LifePaint, a reflective safety

spray that is invisible by daylight but glows brightly in the glare of car headlights. Lasting for about one week after application, its primary use is cycling safety. But it can also be applied to pushchairs, children’s backpacks and clothes and dog leads etc.

Commenting on the process that led to LifePaint’s Grand Prix, design jury president Interbrand Group’s Andy

Soccer glory for the Netherlands

THE EUROSPORT Beach Soccer Tournament came to an exciting end yesterday with the final between the Netherlands and Spain. Netherlands were the deserving victors being crowned champions after

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10 minutes of normal time, three minutes of extra time and a clinical penalty shoot-out on the sands of Cannes.

The match finished 1-1 and was dominated by the attacking Netherlands side. Spain

Payne said: “We wanted to go beyond style and get back to design’s fundamental role, solving problems and leaving the world a better place.”

At the same time, “we wanted something with scale.

Small projects are nice, but we wanted to see an example of a brand trying to do something that would have a cultural impact. We also wanted something with multiple touchpoints, not just a one off poster or a piece of packaging. We wanted it to combine innovation, packaging, product design, experience, digital…”

Of 2,409 entries in this category, 12 Gold Lions were awarded to 11 campaigns.

Pakistan celebrated double Gold winner Not A Bug Splat, a campaign by BBDO Pakistan for Reprieve/ Foundation for Fundamental Right. Other winners came from Japan (3), the USA (3), Russia, Colombia, Germany and Spain.

were unfortunate to go 1-0 down early in the first half by an own goal by the Spain keeper, who deflected a corner kick into the back of the net.

Spain scored an equalizer just before half-time, against the run of play in a half in which the Netherlands dominated with creative counter-attacking play.

The second half was more equal and the scores remained 1-1 largely thanks to the Spanish keeper who made multiple spectacular saves stopping the Netherlands from capitalising on their dominance.

In the end, it was the Netherlands keeper who was the hero of the match, saving the penalty, which handed the title to the Netherlands giving them the 2015 gold medal, and the all-important rights to the champagne.

• Report, Oliver Springgay

‘limitless potential’ AKQA’s Future Lions competition held its 10th anniversary awards ceremony in the Debussy yesterday, for the 2015 winners. Berghs School of Communication was named School of the Year with the award being presented by Torsten Schuppe, Google’s director of brand and consumer marketing.

Google is AKQA’s official partner in t he Future Lions Awards.

The Future Lions ceremony was hosted by Rei Inamoto, AKQA’s chief creative officer, who presented each winning team with the limited 10th anniversary edition of the Future Lions trophy.

“The up-and-coming generation has unprecedented power to shape the future, as this year’s Future Lions win-

THE 2015 FUTURE LIONS WINNERS

ners demonstrate,” Inamoto said. “These students boldly made their move with ideas that have limitless potential for brands and the public.”

The winning entries were Chromebook Type for Google. UberFIRST-AID for Uber, Safe Stamp for Heineken, Snaphelp for Snapchat and Treeprint for the WWF.

How Exceptional Leaders Unlock Exceptional Talent

Charles Day Audi A, Thursday 25 June, 16:15

The Lookinglass A Creative Leadership Practice

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NEWS

THURSDAY / JUNE 25 / 2015

LIONS DAILY NEWS

25 YEARS OF SAATCHI & SAATCHI’S ANDY GULLIMAN (LEFT), ROBERT SENIOR AND PABLO DEL CAMPO

Saatchi Showcase celebrates 25 years with 25 unique talents THE 2015 Saatchi & Saatchi New Directors’ Showcase (NDS) is going to be very different. There won’t be any holograms or street dancers, drums or giant eyeballs.

Instead there will be, in the words of Saatchi & Saatchi worldwide creative director, Pablo Del Campo, “a testament to what’s happened in the last 25 years and its enduring influence on film”.

The 25th NDS will start with the premier of 25x25: An Experiment In Film, a montage

of original 60-second films from 25 of the industry’s most respected directors — Daniel Kleinman, Jonathan Glazer, Michel Gondry, Ivan Zacharias — whose careers were effectively launched at the showcase. It is a pure, unadulterated celebration of the talent that has helped to make the NDS the Cannes Lions International Festival of Creativity’s most popular event by a long mile — which is approximately the length of the queue that will be snaking back down the Croi-

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sette from the Grand Audi this morning.

As worldwide CEO Robert Senior put it, speaking to the Lions Daily News in the run-up to the showcase: “What Paul Arden started in 1991 as a one-off thing has become the best attended and highest rated Cannes Lions event outside of the award show. And what makes me particularly proud is that Cannes is a magnificent circus of creativity. Many companies bring wonderful celebrities to add extra topspin, but

we bring complete unknowns to celebrate their willingness and impulse to cross frontiers and try something new.”

Del Campo added: “If you want to think about having a great future, you also have to celebrate the past — especially if your past is this good.”

According to Andy Gulliman, worldwide director of film and content and the man tasked with bringing 25x25 to life, selecting the 25 directors from Saatchi’s “rich archive of amazing talent” had been relatively

easy. “The real challenge was ensuring that those directors could deliver and take part fully in the experiment. In fact, we were warned not to do it, because there was such a high chance of somebody having to pull out. One phone call from Hollywood and the whole project could have fallen apart.”

In the event, the 25 directors not only delivered but delivered “in a huge way”, Del Campo said. “And it was interesting to see the young souls that these big names still have.

They really are forever young.”

“Jonathan Glazer particularly,” Senior added. “Whatever you do, don’t miss the Jonathan Glazer film…”

Start queuing now.

THE VIDEO THAT EDITS ITSELF

TOMTOM will be demonstrating The Bandit self-editing action camera today at 12.40 on the Inspiration Stage in the Riviera. The camera comes with an app, which, with a simple shake of your mobile phone, cuts down the editing time to around two minutes by automatically recognising the highlights and discarding the rest. “One of the reasons that you see so many unedited action videos from other cameras is that it takes roughly two hours to edit the footage, and we all know that the quicker you can share your film, the better,” TomTom’s senior vice-president, global head of marketing, Gary Raucher, said. “The fact that with The Bandit you can share your experiences so quickly adds a whole new dimension to the idea of adventure filming.” Raucher will also be premiering a spot made by Tribal DDB and featuring Baaadass Bill, a goat: “He’s been filming his stunts for years but never uploaded them because he couldn’t edit properly. But this film reveals his secret and stunt-filled life,” he said.

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LIONS DAILY NEWS

THURSDAY / JUNE 25 / 2015

NEWS

Our click fingers are now more powerful than Nero’s thumb THAM Khai Meng, worldwide chief creative officer of Ogilvy & Mather, introduces Monica Lewinsky to the Grand Audi stage this afternoon at the Ogilvy & Inspire THAM KHAI MENG

“ [WE]LET CREATIVITY FLOW THROUGH THE AGENCY, OUR CLIENTS AND NETWORK” session exploring the “Wild West of social media” and the escalating and destructive power of outrage circles and cyber mobs.

“We have all been dimly aware that cyberbullying is an issue we need to address,” Khai said. “Bullying or shaming has been with us ever

since we stepped out of caves.

In Europe, we mercilessly pilloried people — we put heads in stocks and threw tomatoes at them. The punishment of wrongdoing was turned into a public spectacle. It was entertainment.”

Self-professed ‘Patient Zero’ of cyberbullying, Lewinsky is now campaigning against the renaissance of public shaming that is sweeping the globe.

“People do wonderful things and people do terrible things,” Khai said. “Consumers now have more power in their click finger than Emperor Nero had in his thumb. On a personal level, I like the immediacy of social media. I now don’t have to sit in front of a big box to hear the news. But I’m not enslaved to it.”

In this age of individualism,

OGILVY & MATHER’S THAM KHAI MENG: “CREATIVITY MUST NOT BE KEPT IN A WALLED GARDEN”

Levy and Guetta debate brand alchemy of celebrity alliances

PUBLICIS’ MAURICE LEVY: “THE CELEBRITY’S ROLE IS CHANGING”

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THIS afternoon, internationally renowned DJ David Guetta will take to the Grand Audi stage with Publicis Group chairman and CEO Maurice Levy. The two will discuss the brand alchemy involved in celebrity partnerships and the growing importance of digital and socialmedia influencers.

Speaking to the Lions Daily News, Levy said he hoped to achieve three things through the session. “Firstly, we are seeing a lot of development in endorsements by big stars, so David will be able to give us his perspective of how he feels about that and how he decides which brands to accept or reject. Secondly, David was early in using digital. He is something of an internet star, so we will get

some insights into his life beyond live events and how he relates to his fans and followers. And finally, I want people to have fun putting questions to David. He’s a spontaneous, interesting guy.”

While celebrity endorsement is not a new marketing technique, Levy said now is an interesting time to discuss the subject: “As the world of media changes, the celebrity’s role is changing. It’s important for us to understand the way audiences relate to sports, music and reality-TV stars, to see how they engage and identify with them. It’s an interesting phenomenon.”

Publicis grew its revenues by 4.3% last year to $8.2bn. Of this, digital work accounted

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Khai continues to inculcate “ p e r v a s i ve c re a t i v i t y ” throughout Ogilvy, a concept he originated in 2009 in which everyone in the organisation, regardless of title, has the individual responsibility to be creative.

“Creativity must not be kept in a walled garden with flowers only watered by a special priesthood,” Khai said. “We want to break down walls and let creativity flow through the agency, our clients and network. Pervasive creativity is like water; it’s in our blood.”

In terms of business, Khai said the industry is experiencing a transformation but remains very conservative. He added that the use of video is still in its infancy as we struggle to understand popular content and what makes social networks tick. “Storytelling is still fundamental, but our stories must become more cogent, immersive and emotional as we travel deeper into the realms of user experience,” he said.

for 41.9%, up 7.3% year on year. Coming into the 2015 financial year, Levy said trading is going as intended, but “a lot of pitches are being planned by clients at the moment. We are conscious that this means we have to work hard, but we are confident they represent more MAURICE LEVY

“IT’S IMPORTANT TO UNDERSTAND THE WAY AUDIENCES RELATE TO SPORTS MUSIC AND REALITY-TV STARS” opportunities than risks.”

Outside Publicis’ regular activities, the big news in 2015 was the $3.7bn acquisition of digital and tech firm Sapient, which Levy said is bedding down well.

“We are still in the honeymoon period,” he added.

“The job now is to integrate all our services to deliver something different to our clients.”

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THURSDAY / JUNE 25 / 2015

No wall between highbrow and lowbrow for Kenneth Branagh THE UK’s Kenneth Branagh is one of only eight people in the world to have been nominated in five Oscar award categories, including Best Actor and Best Director. His achievements range from winKENNETH BRANAGH

“I HAVE SEEN SOME

SERIOUSLY VENAL MONSTERS”

ning an Emmy Award for starring in the Nazi-themed TV film Conspiracy to playing the anti-hero in t he highly acclaimed detective series Wallander; from directing film adaptations of Shakespeare’s works to directing the Marvel superhero blockbuster Thor; from directing the movie Hamlet to starring in Harry Potter And The

KENNETH BRANAGH: “I ENJOY THINGS OF MIXED GENRE”

Chamber Of Secrets.

And this year, he bolstered his respectable portfolio of theatrical stage work with the

l a u n c h o f t h e Ke n n et h Branagh Theatre Company.

During yesterday’s session From Hamlet To Harry Potter:

A Conversation With Kenneth Branagh, the actor dismissed critics’ concerns that mixing highbrow and lowbrow arts is creatively unfulfilling. “I don’t see any barriers between them,” he said. “I enjoy things of mixed genre.”

He explained that his preparation for Shakespeare’s The Winter’s Tale at his new theatre company is not really that far off from how he directed the fairytale fantasy movie Cinderella. “They both have tolerance, redemption and forgiveness as themes,” he said.

Yet Branagh also understands how Hollywood works: “There is a seriousness of purpose that runs parallel with the pursuit of profits. And I have seen some seriously venal monsters. But the vast majority of people there want to do good work.”

Another US Veep takes to the stage HBO, THE pioneering US pay-TV entertainment network, is in Cannes to champion political satire on inter-

national TV. HBO chairman and CEO Richard Plepler was on stage yesterday with actress/comedian Julia Lou-

JULIA LOUIS-DREYFUS: “HUMANITY, BANALITY AND ABSURDITY”

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is-Dreyfus, the star of HBO’s hit political comedy drama Veep, which follows the trials and tribulations of a female US vice-president who later becomes the president.

Louis-Dreyfus, already a US household name for starring in the TV comedy classic Seinfeld, said Veep works because it comes across as authentic for understanding the “humanity, banality and absurdity” of life and work in Washington DC. “It’s about the process of politics and the human behaviour within it,” she said. “It also works because the creator, Armando Iannucci, is British. He’s a political junkie but, because he’s not a US citizen, there’s no preciousness to his work.”

To better understand the cultural machinations at US Congress, Louis-Dreyfus said

she consulted real-life vicepresident Al Gore, who is also at the Cannes Lions International Festival of Creativity, current vicepresident Joe Biden and several congressmen.

The fact that Hillary Clinton is bidding to become the US’ first female president confirms the show, now in its fourth season, is ahead of the US political curve, said session host Christiane Amanpour, CNN chief international correspondent Plepler agreed that the sharp humour in shows like Veep and Last Week Tonight With John Oliver (also on HBO) demonstrate why US TV satire is influencing other countries, especially those where satire is being used to attack terrorism. “The US has definitely opened up that area,” he added.

LIONS DAILY NEWS

BRAND PUBLISHING? DON’T GO IN UNPREPARED HRIS Gorell Barnes, founder and CEO of Adjust Your Set, had some sound advice yesterday for marketers considering adding content marketing to their brand-awareness strategy.

According to Barnes, brand publishing brings scalability to producing content dedicated to a brand message. And while the format is still in the embryonic stages, it can be both cost effective and powerful.

“Brand publishing is a nascent marketing field so, in a way, all forms of brand publishing are innovative,” Gorell Barnes said, talking exclusively to Lions Daily News ahead of the seminar, Brand Publishing: The Business Case Behind Creative Change. But he added that the format’s ability to exploit more than just a dedicated print magazine by adding websites, blogs, social media, online video channels and the new generation of mobile apps takes contract publishing to another level.

“Brand publishing provides an approach to presenting a different kind of content at volume,” Gorell Barnes said.

“However, to really lead in this field, businesses must start with an innovative re-think from within the company — one that requires organisational change with skills and processes that most marketing organisations haven’t traditionally employed.”

He cited six-year-old arts and creativity channel The Creators Project, a joint multimedia website sponsored by Intel and published by Vice Media, as a successful example of a brandpublishing platform.

C

ADJUST YOUR SET’S CHRIS GORELL BARNES

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HEAR HOW MUSIC CAN MAKE ANY MESSAGE COOLER MAURICE LEVY & DAVID GUETTA “MAKING THE BRAND” AUTHENTICITY & INFLUENCE THROUGH CELEBRITY ENDORSEMENTS

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THE TEAM FROM PROXIMITY BARCELONA WAS AWARDED A PR GOLD LION FOR THEIR WORK ON SKODA’S 70 GUARDIANS OF WINTER CAMPAIGN

NILS ANDERSSON AND JOANNE LAO RECEIVED A MEDIA GOLD LION FOR TBWA/BEING SHANGHAI’S WORK ON BEHALF OF BAOBEIHUIJIA – SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN

THE FIRST EVER GLASS LION GRAND PRIX WAS AWARDED TO BBDO INDIA MUMBAI FOR TOUCH THE PICKLE, A CAMPAIGN ON BEHALF OF P&G’S WHISPER SANITARY NAPKINS

MEET THE WINNERS THE SECOND AWARDS CEREMONY AT THE CANNES LIONS WELCOMED HONOUREES TO THE STAGE IN THE PR, MEDIA, OUTDOOR AND CREATIVE EFFECTIVENESS CATEGORIES, AS WELL AS THE INAUGURAL GLASS LION: THE LION FOR CHANGE WINNERS RODOLFO FERNANDES (LEFT) AND FELIPE LUCHI OF LEW’LARA\TBWA SAO PAOLO IN BRAZIL RECEIVED AN OUTDOOR GOLD FOR THEIR CAMPAIGN ON BEHALF OF ABRINQ FOUNDATION/ SAVE THE CHILDREN

THE TEAM FROM TBWA\ HAKUHODO TOKYO WON A PR GOLD LION FOR THE QUIKSILVER JAPAN CAMPAIGN TRUE WETSUITS

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THE CREATIVE EFFECTIVENESS GRAND PRIX WAS AWARDED TO THE TEAM FROM FORSMAN AND BODENFORS FOR THEIR WORK ON VOLVO TRUCKS LIVE TEST SERIES

DANI RICHA, CHAIRMAN AND CEO AT IMPACT BBDO MENA & PAKISTAN, PICKED UP AN OUTDOOR GOLD LION ON BEHALF OF IMPACT & ECHO BBDO SAFAT FROM KUWAIT FOR THE AGENCY’S WORK ON THE HONDA ACCORD GPS CAMPAIGN JONNY BAUER AND JILL BASKIN OF DROGA5 NEW YORK ACCEPTED A CREATIVE EFFECTIVENESS GOLD LION FOR THEIR WORK ON MONDELEZ CAMPAIGN THIS IS WHOLESOME

THE GRAND PRIX FOR PR WAS COLLECTED BY MSLGROUP NEW YORK/LEO BURNETT TORONTO FOR THE GROUND-BREAKING PROCTER & GAMBLE ALWAYS #LIKEAGIRL CAMPAIGN

THE TEAM FROM Y&R TEAM RED ISTANBUL CELEBRATED WINNING THE MEDIA GRAND PRIX FOR VODAFONE RED LIGHT APPLICATION/BETWEEN US

THE TEAM FROM TBWA\MEDIA ARTS LAB LOS ANGELES/APPLE CUPERTINO WON THE OUTDOOR GRAND PRIX FOR APPLE IPHONE 6 CAMPAIGN WORLD GALLERY

THE TEAM FROM LEO BURNETT BEIRUT CELEBRATED THEIR GLASS LION FOR KAFA’S VOTE FOR US WE’LL VOTE FOR YOU

THE ALS ASSOCIATION FROM WASHINGTON USA RECEIVED A STANDING OVATION AS THEY COLLECTED THEIR MEDIA GOLD LION FOR THE WORLD FAMOUS ICE BUCKET CHALLENGE

TAMMY EINAV (LEFT) AND RACHEL SWIFT COLLECTED A CREATIVE EFFECTIVENESS GOLD LION FOR ADAM&EVEDDB’S WORK ON JOHN LEWIS CAMPAIGN THE BEAR AND THE HARE

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SUTHI SUCHARITTANONTA AND VASAN WANGPAITOON OF BBDO PROXIMITY THAILAND BANGKOK ACCEPTED AN OUTDOOR GOLD FOR THEIR WORK ON BEHALF OF CLIENT MILLIMED

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LIONS DAILY NEWS

THURSDAY / JUNE 25 / 2015

NEWS

Radio advertisers: talk to us before you start the work R Y A N Seacrest was in Cannes for a Fireside Chat with Pharrell Williams.

Speaking to the Lions Daily News after the session, Seacrest remarked on WilRYAN SEACREST

“I QUICKLY LEARNED THAT IF YOU’RE NOT HERE YOU’RE MISSING AN OPPORTUNITY” liams’ “creative mind and calm confidence”. He added: “He has an extraordinary ability to communicate with people.”

This is Seacrest’s first visit to the Festival and while in Cannes he has spent time

speaking with marketers.

“I have been asking them, ‘ What do you get from being here?’ And they all say t hat t hey are here because they want to know what ot her people are doing. They are here to inform their business. I quickly learned that if you’re not here, you are missing an opportunity.”

Among his many passions is radio. The actor/producer/T V host also presents a morning show on KIIS-FM in the US, and makes regular appearances on streaming ser vice i H e a r t r a d i o ­— w h o s e chairman and CEO Bob Pittman hosted the Fireside Chat.

He said that among the reasons why radio has not suffered at the hands of digital is because people are still introduced to new

music mainly t hrough radio. “Also, socially there’s a transparency in the message that comes from radio, it offers authenticity and

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companionship.”

Of advertising on radio, he said that some of the less creative, less sophisticated campaigns are down to the fact that marketers don’t consult the experts before embarking on a campaign. “ We ’re alway s saying, before you start the work, talk to us. Please let us in on your agenda.”

RYAN SEACREST: ‘RADIO OFFERS COMPANIONSHIP’

FINLAND not only snow

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NEWS

Male-heavy tech industry can learn lesson from advertising IF THERE is one profession that is already geared to ensure gender equality in the workplace, it is the international advertising business, said Sarah Wood, co-founder, chief operating officer and chief marketing officer of SARAH WOOD

“SADLY TEENAGE

GIRLS ARE STILL AFFECTED BY WHAT THEIR PEERS THINK” international video-marketing tech company Unruly.

“Advertising is a promising avenue for women when starting their careers. On the other hand, the tech world is really male-dominated.

But as advertising is much more tech-focused these days, here is a great oppor-

tunity for advertising to do something about the imbalance in the tech sector.”

Wood, who is speaking at today’s Tackling The Gender Gap In The Global Creative Sector on the Inspiration Stage, said the challenge must also be tackled at an earlier stage in women’s lives.

“Sadly, teenage girls are still affected by what their peers think and their role models, unfortunately, tend to be women celebrities wearing gorgeous clothes and worrying about the state of their make-up. We need to change those perceptions because it’s all an issue of confidence.”

Unruly is also in Cannes to launch its ranking of the most-shared video ads during the period from March 1, 2014 to April 30, 2015. Wood said t he top t hree were yogurt brand Activia’s ‘Sha-

UNRULY’S SARAH WOOD: “WE NEED TO CHANGE PERCEPTIONS”

kira – la la la’, which has been shared more than six million times online; ‘Minions go caroling’ for AMC Theatres cinema chain, which clocked

3.97 million shares; and the ‘People being awesome’ campaign for Animals Australia, which had 3.77 million shares.

How to hold on to your talent SHOULD any advertising agency be in denial about losing frustrated young creative talent to competitors or different sectors, they can expect a reality check during today’s presentation by UK marketing

TMW’S CHRIS PEARCE

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communications agency TMW Unlimited.

During the session Retaining Young Creative Talent With Purpose, Technology and Dragons, TMW’s joint CEO Chris Pearce will demonstrate

the steps agencies must consider to hold on to talented creatives in the increasingly competitive marketing sector.

The company has launched Project Iliad, a business incubator designed to encourage and financially back good employees with entrepreneurial flair.

Instead of allowing them to walk away from the company to start their own business, Project Iliad is collaborating with investment hub Microsoft Ventures to support good ideas with funding and technology resources within TMW. “It was realising that giving our young workforce the best creative jobs is no longer enough,” Pearce said. “The opportunity to build their own company is what motivates many young people today.”

Pearce pointed out that some young people would be pre-

pared to have no job instead of staying in an unfulfilling one.

When Project Iliad went live at TMW, creative production assistant Natalie Price found herself thinking about the use of beacon technology to improve the requirements of caring for patients suffering from dementia. “My mother looks after people with dementia and I wondered what would happen if they could wear a device that connects to an app inside the carer’s phone to raise the alarm should the patient get into trouble,” Price said.

When she pitched the idea to Project Iliad and won, her venture Proximity was born. She can rely on the company’s full support to take Proximity from the start-up stage to a full commercial business. “It will be an investment with all the due diligence that goes with it,” Pearce added.

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HAVE YOU HEARD THE ONE ABOUT THE ROBOTS? LIONS Innovation story that’s likely to be retold is the one about the robot-loving homeimprovement retailer who met sci-fi writers to produce comic books. Far-fetched as it might sound, this is the true story behind tomorrow’s session on the Discovery Stage, How Robotics Are Reinventing The Retail Experience. It is presented by Kyle Nel, executive director of Lowe’s Innovation Labs (LIL), the disruptive technology division of the giant US homeimprovement retailer.

Nel will be on stage with one of the numerous OSHbot retail-service robots that Lowe’s has installed in its California stores to serve customers. “My primary goal is to demonstrate how storytelling is critical to change in any organisation,” Nel said. “It’s about the power of the narrative.” Nel will explain how Lowe’s opted to commission sci-fi writers to produce comic books with storylines designed to convince management and staff about the necessity of change. To stay ahead of the competition, according to the comic books’ message, Lowe’s needs to adopt and install autonomous robots today.

Moreover, the company has developed virtual-reality and augmented-reality technology for its Toronto stores to help employees experience what that future will be like.

And for customers who own antiquated or damaged homeimprovement tools, Lowe’s has installed 3D scanning equipment that will enable it to repair or upgrade them.

“All these moves were inspired by the comic books,” Nel added. “Some of our executives didn’t understand until they read them. But while they were having fun reading, you could see a light switch on.”

A

LOWE’S INNOVATION LAB’S KYLE NEL

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NEWS

THURSDAY / JUNE 25 / 2015

Young Film Lions turn the lens on global conservation crisis THE CONSERVATION challenges confronting our planet are immense. Ninety percent of the ocean’s fish stocks are in danger from overfishing, the populations of many vertebrate species are XXXXXXXXXXXXXXXXX

“WE NEED MILLIONS OF INDIVIDUALS TO STEP FORWARD AND ENGAGE IN THE PROCESS” dwindling alarming, and 573 million acres of forest will be gone by 2050 if nothing is done to stop deforestation.

Add to that world hunger, a looming freshwater crisis and intensifying levels of C02 in the atmosphere and it is clear — in the words of the WWF

Young Film Lions competition brief — “that lasting solutions to these challenges are bigger than any one person or organisation”.

The brief, presented to the 38 Young Film Lions teams by WWF’s Terry Macko and Collin Lawson, continued: “We need millions of individuals to step forward and engage in the process. When the whole planet is under threat, people are left feeling helpless as to how they can contribute and sceptical about whether any real difference can be made.”

The WWF, however, believes change is possible — and it is appealing to the Young Film Lions to help it achieve it: “We can’t tackle the planet’s biggest conservation challenges alone, but together we can. So we would like you to create a film

sanitation; one billion people are forced to defecate in the open; 443 million school days are lost each year due to water-related diseases; 40 billion working hours are lost

WWF’S COLLIN LAWSON (LEFT) AND TERRY MACKO: ‘TOGETHER POSSIBLE’

that brings the idea of ‘Together possible’ to life.”

The Young Film Lion submissions should focus on building awareness of one or more of the global challenges identified by the WWF, inspiring individuals to take action and “sparking an urge to engage

each year in Africa to time spent carrying water; and 1,400 children die every day from diarrhoea caused by unsafe water and poor sanitation.

It is this crisis that the Young Marketers Lions have been challenged to tackle by WateCHRIS WAINWRIGHT

“FOR EVERY DOLLAR INVESTED $4 IS RETURNED IN PRODUCTIVITY”

WATERAID’S CHRIS WAINWRIGHT: “CREATE BUZZ, ACTION AND UNDERSTANDING”

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A GOOD MOMENT TO CREATE GOOD HE CreateGOOD session organised

by Microsoft and The Fast Company featured representatives from three charity projects.

Laura Pincus Hartman is the chair of the School of Choice in Haiti, Melissa Matherne is the development director of the Rainforest Partnership and Kathryn Hunt is the founder of the Paleooncology Research Organization. All three are looking for help from the advertising industry — financially, strategically and creatively.

Hunt is looking for a logo that communicates the study of cancer in antiquity. “Cancer is seen as a modern disease,” Hunt said. “As an archaeologist, I wanted to investigate this and try to find evidence of cancer in ancient societies. It’s important to pin down how environmental factors have played a part in the evolution of the disease.”

Hartman set up the School of Choice after the earthquake in Haiti destroyed most of the country’s infrastructure.

“We’re very proud of what the school is doing, but we need help in terms of sustainable financing, and also in communicating the value of what we do.”

Matherne is mainly looking to distinguish her charity from similar ones: “We are different in that we only intervene when we’re asked to do so by indigenous people.

We offer sustainable ideas that help them to earn a living from their surroundings, so they can resist the financial pressure to leave their homes.”

T

in something bigger”. The films should not focus on the WWF as the solution to the problem but, rather, how individuals can come together to accomplish “amazing things and tackle the biggest, most challenging global threats to life on the planet”.

WaterAid taps Young Marketers to help tackle world water crisis THE STATISTICS say it all: 768 million people live without safe water; 2.5 billion people — or one in three of the world’s population — have no access to adequate

LIONS DAILY NEWS

rAid, the UK charity that is committed to ending the world’s WASH (water, sanitation and hygiene) crisis. The brief, presented by Chris Wainwright, WaterAid’s head of communications, asks the young marketers to heighten awareness of WASH, elevate the WaterAid brand, and inspire activation, money and

support from WaterAid’s three core constituencies: digital natives, the health conscience and global citizens.

“For every dollar invested in water and sanitation, $4 is returned in increased productivity,” Wainwright told the teams from 20 countries. He added that lack of water, sanitation and hygiene costs the Sub-Saharan African countries more in lost GDP than the entire continent receives in development aid.

The briefing concluded: “WaterAid transforms lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities.

So leverage your companies’ brands, products, stakeholder touch points, social-media assets and employees to create a product, campaign or a moment that creates buzz, action and understanding.”

LAURA PINCUS HARTMAN (LEFT), MELISSA MATHERNE AND KATHRYN HUNT

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SHORTLIST 17

THURSDAY / JUNE 25 / 2015

CREATIVE DATA CREATIVE DATA ENHANCEMENT A01/008 9/11 MEMORIAL MUSEUM • NATIONAL SEPTEMBER 11TH MEMORIAL AND MUSEUM • PERMANENT INTERACTIVE EXHIBITION DESIGN, DEVELOPMENT, AND IMPLEMENTATION • ENT./AG. LOCAL PROJECTS NEW YORK A01/018 TWIN SOULS • CHARITABLE FOUNDATION «CHANGE ONE LIFE» • ADOPTION AWARENESS • ENT./AG. Y&R MOSCOW A01/024 RUN THAT TOWN • AUSTRALIAN BUREAU OF STATISTICS • CENSUS • ENT./AG. LEO BURNETT SYDNEY A01/025 SPOTLIGHT • AUSTRALIAN BUREAU OF STATISTICS • CENSUS • ENT./AG. LEO BURNETT SYDNEY A01/029 PROJECT ARCHITEUTHIS • U.S. NAVY • RECRUITMENT • ENT./AG. LOWE CAMPBELL EWALD DETROIT, MI / PUZZABILITY NEW YORK A01/039 VODAFONE BETWEEN US • VODAFONE • VODAFONE «BETWEEN US» • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL A01/046 HIDDEN SUGAR RECEIPT • COLGATE PALMOLIVE • SUGAR ACID NEUTRALIZER TOOTHPASTE • ENT./AG. RED FUSE COMMUNICATIONS HONG KONG / Y&R HONG KONG DATA DRIVEN INSIGHT A02/044 NETFLIX DATA • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. LES TÉLÉCRÉATEURS PARIS A02/047 IT’S NOT CHEATING WHEN IT’S YOUR DREAM TEAM • THE SUN • INTEGRATED CAMPAIGN • ENT./AG. WUNDERMAN LONDON A02/066 UNLOAD YOUR 401K • STATES UNITED TO PREVENT GUN VIOLENCE • ANTI-GUN VIOLENCE • ENT./AG. GREY NEW YORK • PROD. CO. SUGAR CONTENT NEW YORK CREATIVE BUSINESS DATA STRATEGY A03/009 LA DODGERS DIGITAL TRADING ROOM • LA DODGERS • ONE-OF-A-KIND DIGITAL HUB FOR BASEBALL TEAM TRADING • ENT./AG. R/GA NEW YORK A03/012 NETFLIX DATA • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. LES TÉLÉCRÉATEURS PARIS A03/015 SOS SMS • MEXICAN RED CROSS • ONLINE EMERGENCY SERVICE • ENT./AG. GREY MÉXICO MEXICO CITY • PROD. CO. METRO PRODUCCIONES MEXICO CITY

USA RUSSIA AUSTRALIA AUSTRALIA USA TURKEY HONG KONG

FRANCE UNITED KINGDOM USA

USA FRANCE MEXICO

DATA STORYTELLING A04/001 REVIVING LEGENDS • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO / RHIZOMATIKS TOKYO A04/010 YOUR YEAR. DIRECTED BY NIKE+. • NIKE • NIKE+ APP • ENT./AG. AKQA LONDON / AKQA PORTLAND • PROD. CO. BLACK STUDIOS STOCKHOLM A04/012 EVERY MAN REMEMBERED • ROYAL BRITISH LEGION • ROYAL BRITISH LEGION • ENT./AG. RKCR/Y&R LONDON A04/021 HOTEL CUP • TRIPADVISOR • TRIPADVISOR • ENT./AG. JOHANNES LEONARDO NEW YORK A04/022 RUN THAT TOWN • AUSTRALIAN BUREAU OF STATISTICS • CENSUS • ENT./AG. LEO BURNETT SYDNEY A04/025 GOOGLE YEAR IN SEARCH 2014 • GOOGLE • GOOGLE SEARCH • ENT./AG. R/GA LONDON LONDON • PROD. CO. ACROSS THE POND LONDON A04/026 PROJECT ARCHITEUTHIS • U.S. NAVY • RECRUITMENT • ENT./AG. LOWE CAMPBELL EWALD DETROIT, MI / PUZZABILITY NEW YORK A04/035 BEYOND SCOTT • INTEL • ULTRABOOK • ENT./AG. MRM METEORITE LONDON A04/041 SPOTIFY YEAR IN MUSIC • SPOTIFY • SPOTIFY • ENT./AG. RAZORFISH NEW YORK A04/054 WORLD OF BELONGING • AIRBNB • AIRBNB • ENT./AG. TOOL SANTA MONICA / AIRBNB SAN FRANCISCO • PROD. CO. TOOL SANTA MONICA

JAPAN UNITED KINGDOM UNITED KINGDOM USA AUSTRALIA UNITED KINGDOM USA UNITED KINGDOM USA USA

CREATIVE DATA VISUALISATION A05/003 REVIVING LEGENDS • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO / RHIZOMATIKS TOKYO A05/010 YOUR YEAR. DIRECTED BY NIKE+. • NIKE • NIKE+ APP • ENT./AG. AKQA LONDON / AKQA PORTLAND • PROD. CO. BLACK STUDIOS STOCKHOLM A05/017 RAISE THE PRIDE • TORONTO PFLAG • LGBTQ SUPPORT, EDUCATION, AND ADVOCACY • ENT./AG. J. WALTER THOMPSON CANADA TORONTO / SHANTY TOWN TORONTO A05/048 LUCOZADE SPORT CONDITIONS ZONE • LUCOZADE RIBENA SUNTRORY • LUCOZADE SPORT • ENT./AG. GREY LONDON • MED. AG. MEDIACOM LONDON

JAPAN UNITED KINGDOM CANADA UNITED KINGDOM

DATA TECHNOLOGY ENHANCED CREATIVE (INCLUDING MODELS/TOOLS/PLATFORMS) A06/001 REVIVING LEGENDS • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO / RHIZOMATIKS TOKYO A06/003 CROSSWORD TARGETING • MERCEDES-BENZ JAPAN • MERCEDES-BENZ BRAND CAMPAIGN 2015 • ENT./AG. HAKUHODO TOKYO • MED. AG. HAKUHODO DY MEDIA PARTNERS TOKYO • PROD. CO. HAKUHODO PRODUCT’S TOKYO A06/015 TWIN SOULS • CHARITABLE FOUNDATION «CHANGE ONE LIFE» • ADOPTION AWARENESS • ENT./AG. Y&R MOSCOW A06/016 ALTITUDE DROP • SWEDISH MATCH • SMOKELESS TOBACCO • ENT./AG. MING UTILITY AND ENTERTAINMENT GROUP NEW YORK / YOUR MAJESTY NEW YORK • MED. AG. UM NEW YORK • PROD. CO. JUMP NEW YORK A06/040 VODAFONE BETWEEN US • VODAFONE • VODAFONE «BETWEEN US» • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL A06/043 MEETING MURILO • KIMBERLY CLARK • HUGGIES • ENT./AG. MOOD\TBWA SÃO PAULO / THE GOODFELLAS SÃO PAULO • PROD. CO. LA CASA DE LA MADRE SÃO PAULO USE OF REAL-TIME DATA A07/003 EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE • EA SPORTS • MADDEN GIFERATOR • ENT./AG. GROW NORFOLK A07/009 THE ECONOMIST: SMART DATA IN REAL-TIME • THE ECONOMIST • PROSPECT DRIVE • ENT./AG. UM LONDON / PROXIMITY LONDON • MED. AG. UM LONDON A07/020 PHYSICAL COOKIE - REAL-TIME MARKETING AT BRICK’N MORTAR • SPONDA • CITYCENTER • ENT./AG. TBWA\HELSINKI • MED. AG. MEDIA CONTACTS FINLAND HELSINKI A07/034 SKY TIP • SKY • PAY TV • ENT./AG. ISOBAR BRAZIL SAO PAULO A07/035 THE PURSUIT BY EQUINOX • EQUINOX • EQUINOX • ENT./AG. R/GA NEW YORK A07/039 THE LES PAUL SKILL CHECK • GIBSON GUITAR GMBH • EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN MUNICH • MED. AG. MEDIAPLUS MUNICH • PROD. CO. SKFILM MUNICH A07/051 MELANOMA LIKES ME • MELANOMA PATIENTS AUSTRALIA • MELANOMA PREVENTION • ENT./AG. GPY&R BRISBANE A07/053 VODAFONE BETWEEN US • VODAFONE • VODAFONE «BETWEEN US» • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL A07/079 CHICAGO MARATHON MOVING WORDS • LIBERTY MUTUAL INSURANCE • AUTO INSURANCE • ENT./AG. HAVAS WORLDWIDE NEW YORK SOCIAL DATA A08/015 #SENDBADLUCK • ALLSTATE • ALLSTATE INSURANCE • ENT./AG. LAPIZ CHICAGO / LEO BURNETT INTERACTIVE CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP CHICAGO A08/016 THROWN BACK THURSDAYS • EXPEDIA • ONLINE TRAVEL • ENT./AG. 180LA SANTA MONICA A08/025 MELANOMA LIKES ME • MELANOMA PATIENTS AUSTRALIA • MELANOMA PREVENTION • ENT./AG. GPY&R BRISBANE A08/038 CHICAGO MARATHON MOVING WORDS • LIBERTY MUTUAL INSURANCE • AUTO INSURANCE • ENT./AG. HAVAS WORLDWIDE NEW YORK

JAPAN JAPAN RUSSIA USA TURKEY BRAZIL

USA UNITED KINGDOM FINLAND BRAZIL USA GERMANY AUSTRALIA TURKEY USA

USA USA AUSTRALIA USA

CREATIVE DATA COLLECTION & RESEARCH A09/010 NETFLIX DATA • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. LES TÉLÉCRÉATEURS PARIS A09/014 MCDONALD’S GERMANY - ECRM EVOLUTION • MCDONALD’S GERMANY • QUICK SERVICE RESTAURANT • ENT./AG. TRACK HAMBURG

FRANCE GERMANY

INNOVATIVE USE OF DATA A10/001 REVIVING LEGENDS • JAPAN SPORT COUNCIL • NATIONAL STADIUM • ENT./AG. DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO / RHIZOMATIKS TOKYO A10/033 PROJECT ARCHITEUTHIS • U.S. NAVY • RECRUITMENT • ENT./AG. LOWE CAMPBELL EWALD DETROIT, MI / PUZZABILITY NEW YORK A10/035 ANTONYMOUS - THE DIGITAL SMOKE BOMB • PIRATENPARTEI DEUTSCHLAND • ANTONYMOUS - THE DIGITAL SMOKE BOMB • ENT./AG. SERVICEPLAN MUNICH A10/042 VODAFONE BETWEEN US • VODAFONE • VODAFONE «BETWEEN US» • ENT./AG. Y&R TEAM RED ISTANBUL • MED. AG. MINDSHARE ISTANBUL • PROD. CO. RANDOM WORKS ISTANBUL A10/059 THE GAME REPORT • BYTRO LABS GMBH • BYTRO LABS GAME DEVELOPING STARTUP • ENT./AG. SERVICEPLAN MUNICH • PROD. CO. LUCKY7EVEN ENTERTAINMENT MUNICH

JAPAN USA GERMANY TURKEY GERMANY

STRATEGIC DATA INTEGRATION A11/011 ONE MINUTE VACATION • TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT • NON PROFIT ORGANIZATION • ENT./AG. VML KANSAS CITY A11/015 NETFLIX DATA • NETFLIX • SVOD • ENT./AG. OGILVY PARIS • MED. AG. MEC PARIS • PROD. CO. LES TÉLÉCRÉATEURS PARI

USA FRANCE

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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LIONS INNOVATION

THURSDAY / JUNE 25 / 2015

LIONS DAILY NEWS

THE LAUNCH OF LIONS INNOVATION AIMS TO INSPIRE THE NEW, THE NOVEL AND THE DOWNRIGHT BRILLIANT AMONG THE BEST YOUNG MINDS AT THIS YEAR’S CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY. PREPARE TO BE AMAZED, WRITES JULIANA KORANTENG

DATA X TECH X IDEAS NNOVATION is vital to brand messages if they are not to get lost in today’s feverishly fragmenting, data-inundated global media business.

Cloud computing, the internet of things (IoT), robotics, ephemeral messaging, programmatic ads, wearable technology and virtual reality are among the new channels that marketers and their agencies are set to adopt to target the next generation of end consumers.

The demands of today’s always-connected world are spurring on the inventors, developers and producers of these latest tech-centric communication tools. But to prepare tomorrow’s marketers for this seismic change, the industry needs to be working on the innovative today. And Lions Innovation — itself inspired by the Innovation Lions awards launched in 2013 and the innovation-dedicated day of seminars hosted last year — addresses this issue.

With the slogan “data x tech x ideas”, the new festival promises to explore data and technology as catalysts for creativity, celebrate the work leading the way, and bring all the elements in the new ecosystem together.

And among the activities demonstrating this is the festival session entitled The Pulse Of Cannes. A joint production by Mindshare, the media and marketing subsidiary of WPP’s MGroup, and biometric-tech firm Lightwave, the session shows how marketers can combine biometrics — the technology mostly known for confirming the identification of passport owners — and mobile devices to better understand customers’ wants and needs.

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“We’ve been working with the [US] sports and fitness brand Under Armour to develop campaigns that deploy wearables from the fitness point of view,” says Jeff Malmad, Mindshare North America’s New York-based managing director of mobile and Life+.

Malmad launched Mindshare’s global wearable-tech division Life+ last year to delve into the technology’s marketing potential. “We’ve been working with Lightwave to see how we can take all the data generated [by wearables] to create better experiences for consumers,” he adds. “It’s the first time we’re going public with our findings. I don’t see this as something that will be hot today and goes away tomorrow.”

The fun comes in when Malmad and Rana June, Lightwave’s founder, CEO and a part-time electronic music DJ, give away 35 of the coveted Apple Watches to see what their new owners can learn about their working and network habits in Cannes.

June says the session will highlight the practical side of fusing creativity with technology and art with science by interpreting, live on stage, the data collected from the Apple Watch-wearing participants. “When you see data visualised, it looks like a pretty work of art,” she says. “But you don’t understand what it means. When marketers use it, you know it means something because we live in a period when, for the first time in human history, consumers actively seek technology and aren’t afraid of it.”

The creativity triggered by visualised data will also be on display through the newly launched Volkswagen Passat car campaign, ‘Invisible made visible’, created by

‘Invisible made visible’, created by Tribal Worldwide London

Tribal Worldwide London and immersiveexperience creative agency Marshmallow Laser Feast (MLF). By attaching infrared sensors to cameras combined with computer-generated imagery, emitting light projections in one continuous camera shot, the commercial’s viewers can literally see in real time what the driver sees. This includes the car’s front, back, sides and even around corners on busy streets.

Victoria Buchanan, Tribal’s creative director, explains the challenge of demonstrating the unique properties of a product that could have featured in yet another car ad. “If the technology is invisible, it’s impossible to sell these features unless you take a test drive,” she says. “With a new car not yet available to consumers, suggesting they can take a virtual test drive is the perfect innovative solution.”

The emerging mass-consumer version of virtual reality (VR) technology made this possible, adds Barney Steel, MLF’s co-founder and creative director. “New technology like VR means we can break

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LIONS DAILY NEWS

THURSDAY / JUNE 25 / 2015

away from the screen and hack human senses to create utterly immersive and unforgettable brand experiences,” he says.

Pointing to future possibilities for media owners, Steel continues: “Rectangular screens that broadcast to our eyes and ears have evolved. They can now sense you and react to your position in space to become a window into virtual worlds. Blurring the line between virtual and real, new technology allows us to trick the brain in such a convincing way that, for the first time, we’re able to step through the rectangle and into 360-degree environments.”

The marketing possibilities offered by, for example, internet-connected fridges, washing machines or kettles are starting to blow the industry’s mind. But that is precisely what the emerging trend of IoT promises —and Lions Innovation plans to delve into it.

“IoT represents a tremendous strategic opportunity for brands to activate all their products as an owned interactive media channel for greater customer attraction,

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LIONS INNOVATION

loyalty and intimacy,” says Andy Hobsbawm, co-founder and chief marketing officer of EVRYTHNG, the London-headquartered “smart products platform”.

With his presentation at the Product Voice: The Third Age Of Marketing session in mind, he adds: “Products talk back to consumers when they interact digitally, helping them get more out of the purchase and ownership experience.”

Andrew Buckman, managing director, EMEA, at OpenX, the international programmatic advertising service provider, also believes IoT will permeate all aspects of consumers’ lives. During his session The Internet Of Things: The Next Wave Of Advertising, Buckman will examine this new phenomenon from the media owner’s point of view. As programmatic technology enables agencies and marketers to automate how, when and where they deliver their digital ads, all connected objects will need to be taken into account in the future.

“Programmatic is the new norm, accounting for 47% of all the digital display ads

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bought in 2014, with the potential to reach 60%-75% by 2017,” Buckman says.

However, we should not give up on TV, which is still the biggest single media category today, says Andreas Shroeter, chief operating officer and co-founder of Munich-based wywy. The company specialises in linking up and analysing fragmented TV campaigns across today’s multi-screen services.

“With our TV Sync technology, wywy enables advertisers to tell a connected story to the consumer across various touch points,” adds Shroeter, who is talking at the Lions Innovation session Driving The Future Of Connected Storytelling.

OgilvyOne’s Alvaro Cabrera and Mish Fletcher, meanwhile, are out to show that the best way to establish how data, creativity and tech can be effectively amalgamated in marketing is to apply it to the Lions Innovation brand itself. Cabrera, the company’s New York-based managing director of engagement planning, is leading the charge during a workshop called Logic & Magic: Creating A Real-Time Open Innovation Community. The idea was inspired by OgilvyOne’s 2014 Direct Grand Prix win for British Airways’ ‘Magic of flying’ campaign.

The workshop will invite delegates on a first-come, first-served basis to use IBM’s Watson Analytics platform to work and play with data tomspur creative insights and ideas into how to enhance delegates’ experiences at the Festival.

Cabrera says: “For me, it will be an opportunity to see how minds from different backgrounds, agencies, clients and media solve the types of challenges constantly facing consumers, who are driving innovation more than ever before.

That way we can really learn something from each other.”

Based on all kinds of information collected about Lions events, including weather and delegates’ travel patterns, the workshop plans to come up with tips on how to make the most of your stay in Cannes. “It is pretty ambitious,” says Fletcher, OgilvyOne’s global marketing leader of revenue and reputation growth. “We don’t want to talk about innovation here — we want to show it in action in real time. There will also be a web platform for people to suggest and share ideas. It will be an example of data as inspiration.”

Other inspiring participants set to take to the stage at the inaugural Lions Innovation include Formula 1 racing driver David Coulthard, former US vice-president Al Gore, speakers from Facebook and Microsoft — and even Pepper, the robot that works at Japanese tech conglomerate Softbank.

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LIONS INNOVATION

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LIONS DAILY NEWS

WITH THE NOVELTY OF SOCIAL-MEDIA MARKETING, MOBILE MARKETING, SEARCH-ENGINE ADS, VIRAL CAMPAIGNS AND GAMIFICATION WEARING OFF, JULIANA KORANTENG LOOKS AT THE INNOVATIVE COMMUNICATION CHANNELS THAT ARE WAITING IN THE WINGS

COPING WITH THIS FUTURE… D

IGITAL media and marketing

as we knew them are beginning to smack of the mundane. New communications channels, such as the futuristic-sounding internet of things (IoT), are increasingly dominating the industry’s aspirations — and fears.

Saul Klein, partner at global venture capital firm Index Ventures — famous for backing SoundCloud, Etsy, Skype, Supercell and Dropbox, among other 21st century digital successes — has no doubt that the marketing and media we are familiar with will disappear in the next few years.

“What interests me is the notion of virtual ubiquity via smartphones, where the industry has a distribution channel that fits in our pockets,” says Klein, whose business partner, Giuseppe Zocco, is speaking during The Art Of Self-Disruption session. “Experts forecast five billion smartphones by 2020. That’s five billion connected consumers, 80% of whom will be living in cities. That level of connected human beings is unprecedented.”

The growing global reach of high-speed 4G internet signals supports his point. “For media, marketing and entertainment companies, the economies of distribution are radically different from any other we have had before — it will be in our pockets, on our eyes, on our wrists… Innovation is about coping with this future,” Klein adds.

One tech start-up responding to this new form of connectivity is Stockholm-based Newstag, the mobile-first video global news service that is currently in Beta stage.

The service enables users to set up in seconds personalised and shareable advertising-funded video news channels.

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Content is supplied by global news agencies including Reuters, Associated Press and Agence France-Presse. But Newstag’s unique selling point is the assimilation of brands with the video news, along with NGOs (non-governmental organisations) and charities.

Newstag, which recently received $1.3m in investment, operates an app that gives subscribers the option to select the brands to which they would like to associate “their” channels. They can also choose charities to benefit from their share of the revenues generated. And the more they share their channels, the more ad income they make for the good causes of their choice. The company is already in talks with major brands that cannot be identified at the moment.

Depending on the reach of NGOs and charities, such as the United Nations World Food Programme (WFP), which signed up with Newstag recently, they too can be Newstag content-providers. The WFP, for example, operates a video news service that covers its humanitarian missions to feed more than 80 million poverty-stricken people worldwide. This sets up a virtuous cycle designed to help brands retain a more sustainable and authentic relationship with video news consumers, according Newstag CEO and co-founder Henrik Eklund.

“The traditional media format is to an extent broken and has a problem communicating with news consumers, yet that audience is still being measured with traditional metrics based on age and gender,” Eklund says. “Our model is much more holistic for building brands.”

As an example, he points to news coverage of the recent Nepal earthquake disaster: “A

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Newstag viewer might want to donate the ad revenue to a charity that is helping over there. An advertiser can opt to match that amount. At a time when brands are concerned about their social responsibility, creating a bond like that is rare.”

Such disruptions to the traditional business also explain why Unilever, one of the world’s two leading brand-owners, is launching Foundry 50 at Lions Innovation. The initiative aims to discover the world’s top 50 marketing start-ups that are inventing technology to help marketers navigate their way towards an unpredictable but exciting future.

The following are some of the innovative developments that media-owners, and marketers and their agencies will have to contend with in the coming years.

REALITY CHECKS

Virtual reality (VR) and augmented reality (AR), once the province of video gamers’ imagination, could soon be a mass-market reality. The Facebookowned Oculus VR (acquired for $2bn last year) is tweaking its Oculus Rift headsets to be more consumer-friendly and solve the problem of disorientation and motion sickness. Some VR headsets users reported becoming nauseous in real life if they felt they were falling over in the virtual world. Among Oculus’ rivals is the Japan-originated start-up Fove, which claims the eye-tracking display on its headset will stop users from feeling queasy. Fove is being supported by Microsoft.

Meanwhile, Microsoft has its own VR device called HoloLens, Google contributed to the $542m invested in VR software Magic Leap, Samsung is selling the Galaxy Gear VR hardware and Apple recently bought VR software developer Metaio in Germany.

Oculus VR is also making movies for VR viewing, while rival Jaunt VR has joined forces with the video-entertainment division of publishing giant Conde Nast to produce a couple of VR series.

Digi-Capital predicts VR and AR will generate $150bn in revenues by 2020.

Most of this will come from VR games — and excludes the fast-growing eSports sector, where hundreds of thousands of fans gather at venues to watch gamers playing each other live on big screens.

SEEING THE UNSEEN

Facial-recognition technology is currently associated with security, but it is expected to be adopted by researchers and cosmetic brand-owners for marketing purposes.

Affectiva, a start-up concept that originated from the Massachusetts Institute of Technology (MIT), is working with

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marketers including Mars and the CBS TV network to “read” consumers’ reactions to new products.

Being able to interpret participants’ spontaneous facial reaction to a new product is said to be more reliable than asking their opinions. UK-based Holition, an innovative creative agency, has developed Face, an app that uses facialtracking technology to turn smartphones and tablets into mirrors. With each click, users can try out different colours and shades of lipstick, eye shadow or foundation in real time on their faces’ reflections on the mobile screen. Another click enables them to share the results with friends or make a purchase.

Holition, which works with luxury brands including De Beers, Alexander McQueen and Moet & Chandon, is also collaborating with The Unseen, a London-based start-up fashion studio that applies specially treated ink to fabrics that change colour depending on the wearer’s surroundings.

Brand-owners that have used The Unseen’s technology include jewellery brand Swarovski.

PERISCOPING AND MEERKATING

The excitement caused by shareable short-form video apps like Keek and Twitter’s Vine in the past couple of years has been replaced by the speedy adoption of live-streaming apps such as Meerkat and Periscope (another Twitter-owned product).

Users can hold up their phones to any live or on-screen show and their mates can get to see the same sight — live and free. How brand-owners might exploit this very new phenomenon — both Meerkat and Periscope launched early this year — is yet to be established. But media rights-owners, especially of those live-sports events that rely on advertising and sponsorship to pay for expensive, exclusive content, are miffed. US pay-per-view TV subscribers were prepared to pay $100 each to watch the “fight of the century” boxing match between Floyd Mayweather Jr and Manny Pacquiao on HBO and Showtime in May. But hundreds of thousands more did not pay anything at all when Periscope subscribers live-streamed the bout at the Las Vegas venue on big TV screens to their followers.

Brand-owners like fashion group Burberry and TV network VH1, on the other hand, say they see the apps as another opportunity to engage with their fans.

GOING OVER THE TOP

Chief marketing officers that rely on the commercial broadcast, and cable and satellite TV networks to sell their brands to

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mass audiences will need to put on their lateral thinking caps for the fast-emerging over-the-top (OTT) TV platforms.

These internet-delivered distributors offer subscription-funded, on-demand, a-la-carte TV shows. And their flexible services are winning over the millennials defecting from over-priced cabsat pay-TV packages.

While Netflix was once considered the successful exception, a plethora of OTT operators are joining an already fragmented TV viewing market. In addition to Sky’s Now TV in the UK, Canal+’s CANALPLAY in France, Sweden-based Magine and Switzerland’s Zattoo, there is feverish activity in the US. Either launched recently or about to do so are Sling TV (from satellite-TV operator Dish Network), CBS All Access (US terrestrial network CBS), HBO Now and PlayStation Vue from Sony Corp. And following its recent acquisition of giant web portal AOL (also a major operator of ad-tech services), US telecoms giant Verizon has hinted that it also has OTT ambitions.

Some of these platforms plan to have commercial breaks. And their internet infrastructure means they could become part of automated programmatic ad networks, which delivered $21bn worth of inventory globally last year, according to IPG Mediabrand’s Magna Global. The amount spent by advertisers is forecast to grow to $53bn by 2018.

NOW YOU SEE IT, NOW YOU DON’T

When the owner of ephemeral messaging app Snapchat rejected a $3bn offer from Facebook in 2013, jaws dropped at the audacious response of the then two-year-old start-up. Today, Snapchat is worth $15bn and everyone is taking instant messages (with text, video, photos and other content) that disappear forever within 10 seconds of being opened.

Ephemeral messaging took a while for the media sector to embrace, despite Snapchat’s growing number of rivals such as Frankly, Phantom and Confide.

But young digital natives are said to prefer these communication channels to the comparatively veteran Facebook and Twitter, because they know their parents will not be able to see their self-destructing messages.

With 100 million monthly users, however, Snapchat is ahead of its competitors. To woo advertisers, it recently agreed to content deals with the likes of CNN, National Geographic, VICE Media and Comedy Central for its new Snapchat Discover feature.

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DESIGN LIFEPAINT VOLVO UK GREY LONDON UNITED KINGDOM

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GRAND PRIX

PHOTOGRAPHER • INSIYA SYED

C01II/003 • JAPAN

PHOTOGRAPHER • JAMIL AKHTAR

PRINT AND POSTER

B06/146 • UNITED KINGDOM

PHOTOGRAPHER/ARTIST • J R

TITLE • JUNIOR SWIMMING CHAMPIONSHIPS

PROMOTIONAL ITEM DESIGN

PHOTOGRAPHER • NOOR BEHRAM

CLIENT • TOKIO MARINE NICHIDO

TITLE • LIFEPAINT

PHOTOGRAPHER • IMRAN ARIF KHAN

PRODUCT/SERVICE • JUNIOR SWIMMING CHAMPIONSHIPS

CLIENT • VOLVO UK

ILLUSTRATOR • SANA NASIR

DESIGN/ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO

PRODUCT/SERVICE • LIFEPAINT PROMOTIONAL ITEM

RETOUCHER • QASIM NAGORI, 18% GREY PHOTOGRAPHY

PRODUCTION COMPANY, CITY • J.C. SPARK TOKYO

DESIGN/ADVERTISING AGENCY, CITY • GREY LONDON

PRODUCER • FAROOQ NIAZ

CREATIVE DIRECTOR • TAKAYA SHIBASAKI, DENTSU INC.

CHAIRMAN AND CHIEF CREATIVE OFFICER • NILS LEONARD, GREY LONDON

PRODUCER • OVAIS SUHAIL

ART DIRECTOR • ARATA KUBOTA, DENTSU INC.

CREATIVE DIRECTOR • HOLLIE NEWTON, GREY LONDON

EDITOR • ZEESHAN PARWEZ, ZEEPAR

COPYWRITER • FUYUKI ONUKI, DENTSU INC.

CREATIVE • JONAS ROTH, GREY LONDON

DEPUTY GENERAL MANAGER • FAISAL DURRANI, BBDO PAKISTAN

DESIGNER • YOH KITANAKA, J.C.SPARK

CREATIVE • RASMUS SMITH BECH, GREY LONDON

PLANNING MANAGER • SOHAIB ZAHID UMAR, BBDO PAKISTAN

DESIGNER • EMIKO KATAGIRI, J.C.SPARK

PLANNER • WIKTOR SKOOG, GREY LONDON

ART DIRECTOR • ALI REZ, BBDO PAKISTAN

PRODUCTION PRODUCER • RIE KADOWAKI, J.C.SPARK

PRODUCER • FRANCESCA MAIR, GREY LONDON

EDITOR • AURANGZAIB ZAFAR, BEYOND BORDER

ENTERED BY • DENTSU INC. TOKYO

BUSINESS DIRECTOR • CRISTYN BEVAN, GREY LONDON

ENTERED BY • BBDO PAKISTAN LAHORE D02I/005 • USA

ACCOUNT DIRECTOR • SOPHIE CRITCHLEY, GREY LONDON HEAD OF INTEGRATED DESIGN • CHRIS CHAPMAN, GREY LONDON

B06/130 • USA

SMALL BUSINESS

SENIOR GREY PR MANAGER • OLLIE DEARN, GREY LONDON

PROMOTIONAL ITEM DESIGN

TITLE • THE GUN SHOP

ENTERED BY • GREY LONDON

TITLE • PROUD WHOPPER

CLIENT • STATES UNITED TO PREVENT GUN VIOLENCE

GOLD AWARDS

CLIENT • BURGER KING

PRODUCT/SERVICE • ANTI-GUN VIOLENCE DESIGN/ADVERTISING AGENCY, CITY • GREY NEW YORK

A01II/018 • RUSSIA

PRODUCT/SERVICE • WHOPPER DESIGN/ADVERTISING AGENCY, CITY • DAVID MIAMI

NEW BRAND IDENTITY: THE CREATION OF A NEW BRAND IDENTITY TITLE • IDENTITY FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS CLIENT • THE FAMILY FARM OF CHEBURASHKINI BROTHERS PRODUCT/SERVICE • DAIRY PRODUCTS DESIGN/ADVERTISING AGENCY, CITY • ERMOLAEV BUREAU MOSCOW CREATIVE DIRECTOR, DESIGNER • VLAD ERMOLAEV, ERMOLAEV BUREAU ENTERED BY • ERMOLAEV BUREAU MOSCOW A02I/019 • JAPAN REBRAND OR BRAND REFRESH: RENEWING A CURRENT BRAND IDENTITY TITLE • GET BACK, TOHOKU. CLIENT • EAST JAPAN RAILWAY COMPANY PRODUCT/SERVICE • TOHOKU SHINKANSEN DESIGN/ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO CREATIVE DIRECTOR • TAKUMA TAKASAKI, DENTSU INC. ART DIRECTOR • YOSHIHIRO YAGI, DENTSU INC. COPYWRITER • HIROSHI ICHIKURA, ICHIKURA OFFICE/INC. COPYWRITER • WACA SAKAMOTO, ICHIKURA OFFICE/INC. DESIGNER • DAISUKE HATAKEYAMA, CREATIVE POWER UNIT PHOTOGRAPHER • FUMIHITO KATAMURA, FUMIHITO KATAMURA PHOTOGRAPH OFFICE AGENCY PRODUCER • KOJI WADA, DENTSU INC. ACCOUNT EXECUTIVE • AKAO YOKU, DENTSU INC. ACCOUNT EXECUTIVE • NORIAKI IWAI, DENTSU INC. PHOTO CORDINATOR • OSAMU KOISO, YOKOHAMA SUPER FACTORY PHOTO CORDINATOR • TAKAKO YAMADA, YOKOHAMA SUPER FACTORY PRINTING DIRECTOR • SHINYA TAMURA, DENTSU ON DEMAND GRAPHIC INC. ENTERED BY • DENTSU INC. TOKYO B01/037 • JAPAN POSTERS TITLE • PLEATS PLEASE FLOWERS SERIES POSTERS CLIENT • ISSEY MIYAKE

MEDIA AGENCY, CITY • HORIZON MEDIA NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK COPYWRITER • IVAN GUERRA, DAVID ART DIRECTOR • BRUNO LUGLIO, DAVID ASSOCIATE CREATIVE DIRECTOR • RUSSELL DODSON, DAVID JR. ART DIRECTOR • RODRIGO BISTENE, DAVID EXECUTIVE CREATIVE DIRECTOR • ROBERTO FERNANDEZ, DAVID CHIEF CREATIVE OFFICER • ANSELMO RAMOS, DAVID HEAD OF GLOBAL PRODUCTION • VERONICA BEACH, DAVID PRODUCER • RENATA NEUMANN, DAVID HEAD OF GLOBAL PLANNING • NAZIA DU BOIS, DAVID HEAD OF PLANNING • FERNANDO RIBEIRO, DAVID MANAGING DIRECTOR • PAULO FOGAÇA, DAVID ACCOUNT DIRECTOR • RICARDO HONEGGER, DAVID ACCOUNT SUPERVISOR • RAFAEL GIORGINO, DAVID SVP GLOBAL BRAND MANAGEMENT • FERNANDO MACHADO, BURGER KING CHIEF MARKETING OFFICER • ERIC HIRSCHHORN, BURGER KING DIRECTOR • HENRY-ALEX RUBIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • MATTHEW WOOLF, SMUGGLER LINE PRODUCER • ERIN WILE, SMUGGLER EDITOR • CONOR O’NEILL, ROCK PAPER SCISSORS ENTERED BY • DAVID MIAMI B06/137 • COLOMBIA PROMOTIONAL ITEM DESIGN TITLE • PRICELESS WEAPONS CLIENT • COLOMBIA’S MINISTRY OF ENVIRONMENT PRODUCT/SERVICE • LIONFISH DESIGN/ADVERTISING AGENCY, CITY • GEOMETRY GLOBAL COLOMBIA BOGOTÁ PRODUCTION COMPANY, CITY • WHISKEY FILMS BOGOTÁ CEO • XAVIER SERRANO, GEOMETRY GLOBAL EXECUTIVE CREATIVE DIRECTOR • JUAN JOSÉ POSADA, GEOMETRY GLOBAL

PRODUCTION COMPANY, CITY • RIVAL SCHOOL PICTURES NEW YORK / THE MILL NEW YORK WORLDWIDE CHIEF CREATIVE OFFICER • TOR MYHREN, GREY NEW YORK DEPUTY WORLDWIDE CHIEF CREATIVE OFFICER • PER PEDERSEN, GREY NEW YORK CHIEF CREATIVE OFFICER • ANDREAS DAHLQVIST, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • STEPHEN KRAUSS, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • ARI HALPER, GREY NEW YORK CREATIVE DIRECTOR / COPYWRITER • MARCO PUPO, GREY NEW YORK CREATIVE DIRECTOR / ART DIRECTOR • JOAO COUTINHO, GREY NEW YORK CREATIVE DIRECTOR / DESIGNER • HAN LIN, GREY NEW YORK DESIGNER • RYAN HOELTING, GREY NEW YORK ACCOUNT DIRECTOR • ELIZABETH GILCHRIST, GREY NEW YORK PRODUCER • FLOYD RUSS, GREY NEW YORK DIRECTOR • ANDREW LANE, RIVAL SCHOOL PICTURES EXECUTIVE PRODUCER / PARTNER • JAMES BLOM, RIVAL SCHOOL PICTURES PRESIDENT • AMY TUNICK, GREY ACTIVATION & PR DIRECTOR OF BROADCAST PRODUCTION • BENNETT MCCARROLL, GREY NEW YORK ACCOUNT SUPERVISOR • KATIE STIRN, GREY NEW YORK STILL PHOTOGRAPHER • CHRISTOPHER VITOLA, GREY NEW YORK PRINT STUDIO DIRECTOR • JOE RAFFIO, VISION POST ART BUYER • JAYNE HOROWITZ, GREY NEW YORK PROJECT MANAGER • EMMA TONETTI, GREY NEW YORK ENTERED BY • GREY NEW YORK D04I/023 • USA SPATIAL INSTALLATION TITLE • THE LAST SHOT CLIENT • JORDAN BRAND PRODUCT/SERVICE • FOOTWEAR DESIGN/ADVERTISING AGENCY, CITY • AKQA SAN FRANCISCO EXECUTIVE CREATIVE DIRECTOR • STEPHEN CLEMENTS, AKQA GROUP CREATIVE DIRECTOR • DWAYNE KOH, AKQA ASSOCIATE CREATIVE DIRECTOR • EAMONN DIXON, AKQA ASSOCIATE CREATIVE DIRECTOR • DANIEL GRECH, AKQA

PRODUCT/SERVICE • DESIGN OF LADIES’ AND MEN’S APPAREL AND ACCESSORIES

CREATIVE DIRECTOR • IVÁN MEJÍA, GEOMETRY GLOBAL

DESIGN/ADVERTISING AGENCY, CITY • TAKU SATOH DESIGN TOKYO

3D HEAD DESIGNER • NORMAN SERRANO, GEOMETRY GLOBAL

COPYWRITER • WILL SANDS, AKQA

ART DIRECTOR • TAKU SATOH, TAKU SATOH DESIGN OFFICE INC.

GROUP DIRECTOR • IVÁN MEZA, GEOMETRY GLOBAL

ASSOCIATE ART DIRECTOR • DAVE RUIZ, AKQA

DESIGNER • SHINGO NOMA, TAKU SATOH DESIGN OFFICE INC.

3D DESIGN • CAMILO MERIZALDE, GEOMETRY GLOBAL

CLIENT PARTNER • ALLISON GABRYS, AKQA

PHOTOGRAPHER • KOJI UDO

ART DIRECTOR • YEISON RUÍZ, GEOMETRY GLOBAL

ACCOUNT DIRECTOR • JON FRESHWATER, AKQA

ENTERED BY • TAKU SATOH DESIGN TOKYO

ART DIRECTOR • JUAN CARLOS GALLO, GEOMETRY GLOBAL

GROUP TECHNICAL DIRECTOR • NICHOLAS MITROUSIS, AKQA

ART DIRECTOR • CARLOS BEDOYA, GEOMETRY GLOBAL

MANAGING PARTNER / EXECUTIVE ACCOUNT DIRECTOR •

B01/198 • PAKISTAN

COPYWRITER • NICOLÁS GARCIA, GEOMETRY GLOBAL

DEXTON DEBOREE, LOS YORK

POSTERS

3D DESIGNER • DIEGO MANRRIQUE, GEOMETRY GLOBAL

EXECUTIVE CREATIVE DIRECTOR • SETH EPSTEIN, LOS YORK

TITLE • NOT A BUG SPLAT

VIDEO DIRECTOR • JUAN PABLO RODRÍGUEZ, GEOMETRY GLOBAL

SENIOR ACCOUNT MANAGER / EXECUTIVE PRODUCER •

CLIENT • REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS

HEAD OF PLANNING • MARTÍN JARAMILLO, GEOMETRY GLOBAL

MARTHA SMITH, LOS YORK

PRODUCT/SERVICE • DRONE STRIKES COLLATERAL DAMAGE AWARENESS

ACCOUNT EXECUTIVE • DANIELA ABRIL, GEOMETRY GLOBAL

CREATIVE DIRECTOR • SEAN DOUGHERTY, LOS YORK

DESIGN/ADVERTISING AGENCY, CITY • BBDO PAKISTAN LAHORE

VP FIELDS AND PRODUCTION • CAMILO AFANADOR, GEOMETRY GLOBAL

DIRECTOR OF PHOTOGRAPHY • DAVID LANZENBERG, LOS YORK

PRODUCTION COMPANY, CITY • BRAVE NEW FILMS CULVER CITY

VP ACCOUNTS • CRISTINA MANOSALVA, GEOMETRY GLOBAL

POST PRODUCER • SEAN SULLIVAN, LOS YORK

STRATEGIC PLANNING DIRECTOR • ASSAM KHALID, BBDO PAKISTAN

VIDEO PRODUCTION • WHISKEY FILMS, WHISKEY FILMS

ASSOCIATE PRODUCER • NICHOLAS THOMAS, LOS YORK

GENERAL MANAGER • AAMIR ALLIBHOY, BBDO PAKISTAN

PHOTOGRAPHER • LATINA, LATINA

LINE PRODUCER • SCOTT LUDDEN, LOS YORK

CREATIVE DIRECTOR/CONCEPT • ALI REZ, BBDO PAKISTAN

SOUND STUDIO • MACHINA, MACHINA

LEAD DESIGNER • ANGELA KO, LOS YORK

ARTIST • SAKS AFRIDI

AGENCY PRODUCER • ALEJANDRO RAMÍREZ, GEOMETRY GLOBAL

COMPOSER & SOUND DESIGNER • GAVIN LITTLE, ECHOLAB

COORDINATOR • AKASH GOEL

ENTERED BY • GEOMETRY GLOBAL COLOMBIA BOGOTÁ

ENTERED BY • AKQA SAN FRANCISCO

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ASSOCIATE CREATIVE DIRECTOR • DAVE KNOPH, AKQA

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D05/013 • PAKISTAN PUBLIC SPACE TITLE • NOT A BUG SPLAT CLIENT • REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS

SILVER AWARDS A01I/013 • SWEDEN REBRAND OR BRAND REFRESH: RENEWING A CURRENT BRAND IDENTITY TITLE • WOW! NO COW!

PRODUCT/SERVICE • DRONE STRIKES COLLATERAL DAMAGE AWARENESS

CLIENT • OATLY

DESIGN/ADVERTISING AGENCY, CITY • BBDO PAKISTAN LAHORE

PRODUCT/SERVICE • OAT BASED DRINKS & FOODS

PRODUCTION COMPANY, CITY • BRAVE NEW FILMS CULVER CITY

DESIGN/ADVERTISING AGENCY, CITY • FORSMAN & BODENFORS GOTHENBURG

STRATEGIC PLANNING DIRECTOR • ASSAM KHALID, BBDO PAKISTAN

ACCOUNT SUPERVISOR • JERK ZANDER, FORSMAN & BODENFORS

GENERAL MANAGER • AAMIR ALLIBHOY, BBDO PAKISTAN

ACCOUNT MANAGER • BRITTA MALMBERG/ERICA BERGHAGEN,

CREATIVE DIRECTOR/CONCEPT • ALI REZ, BBDO PAKISTAN ARTIST • SAKS AFRIDI COORDINATOR • AKASH GOEL

FORSMAN & BODENFORS ART DIRECTOR • LARS ELFMAN, FORSMAN & BODENFORS COPYWRITER • MARTIN RINGQVIST, FORSMAN & BODENFORS COPYWRITER • JOHN SCHOOLCRAFT, OATLY

PHOTOGRAPHER • INSIYA SYED

DESIGNER • CHRISTOFFER PERSSON, FORSMAN & BODENFORS

PHOTOGRAPHER • JAMIL AKHTAR

3D IMAGE • FREDRIK PERSSON, PERSSONS PIXLAR

PHOTOGRAPHER/ARTIST • J R

PLANNER • ANNKI BRYHN JANSSON, INSIKT ANALYS STRATEGI AB

PHOTOGRAPHER • NOOR BEHRAM

REPRO/ORIGINAL • F&B FACTORY, F&B FACTORY

PHOTOGRAPHER • IMRAN ARIF KHAN

ENTERED BY • FORSMAN & BODENFORS GOTHENBURG

ILLUSTRATOR • SANA NASIR RETOUCHER • QASIM NAGORI, 18% GREY PHOTOGRAPHY PRODUCER • FAROOQ NIAZ PRODUCER • OVAIS SUHAIL

A02I/028 • UNITED KINGDOM REBRAND OR BRAND REFRESH: RENEWING A CURRENT BRAND IDENTITY TITLE • AIRBNB REBRAND CLIENT • AIRBNB

EDITOR • ZEESHAN PARWEZ, ZEEPAR

PRODUCT/SERVICE • ALL SERVICES

DEPUTY GENERAL MANAGER • FAISAL DURRANI, BBDO PAKISTAN

DESIGN/ADVERTISING AGENCY, CITY • DESIGNSTUDIO LONDON

PLANNING MANAGER • SOHAIB ZAHID UMAR, BBDO PAKISTAN

FOUNDER AND CEO • PAUL STAFFORD, DESIGNSTUDIO

ART DIRECTOR • ALI REZ, BBDO PAKISTAN

FOUNDER AND COO • BEN WRIGHT, DESIGNSTUDIO

EDITOR • AURANGZAIB ZAFAR, BEYOND BORDER

FOUNDER AND CEO • BRIAN CHESKY, AIRBNB

ENTERED BY • BBDO PAKISTAN LAHORE D09/001 • GERMANY LIVE EVENTS

FOUNDER AND CPO • JOE GEBBIA, AIRBNB EXECUTIVE CREATIVE DIRECTOR • JAMES GREENFIELD, DESIGNSTUDIO HEAD OF BRAND CREATIVE • ANDREW SCHAPIRO, AIRBNB CREATIVE DIRECTOR • TIM WILLIAMS, DESIGNSTUDIO DESIGN DIRECTOR • RICH LYONS, DESIGNSTUDIO

ART DIRECTOR • ARATA KUBOTA, DENTSU INC. COPYWRITER • FUYUKI ONUKI, DENTSU INC. DESIGNER • YOH KITANAKA, J.C.SPARK DESIGNER • EMIKO KATAGIRI, J.C.SPARK PRODUCTION PRODUCER • RIE KADOWAKI, J.C.SPARK ENTERED BY • DENTSU INC. TOKYO B01/127 • JAPAN POSTERS TITLE • JAPANESE HARMONY CLIENT • SUNTORY HOLDINGS PRODUCT/SERVICE • HIBIKI DESIGN/ADVERTISING AGENCY, CITY • HAKUHODO TOKYO PRODUCTION COMPANY, CITY • WONDERACTIVE TOKYO CREATIVE DIRECTOR • HIDEO KATO, SUNTORY BUSINESS EXPERT LIMITED CREATIVE DIRECTOR • KIYOSHI OMORI, SUN-AD COMPANY LIMITED CREATIVE PRODUCER • SHIZUKA MASUNO, SUNTORY BUSINESS EXPERT LIMITED CREATIVE PRODUCER • AYAKA TANIGUCHI, SUNTORY BUSINESS EXPERT LIMITED ART DIRECTOR • TATSUKI IKEZAWA, HAKUHODO INC. COPYWRITER • KOJI NOZAWA, HAKUHODO INC. ACCOUNT EXECUTIVE • AKIHIRO TAKEDA, HAKUHODO INC. DESIGNER • TETSURO JOZAKI, TIDE INC. DESIGNER • SYUICHIRO SUZUKI, TIDE INC. DESIGNER • KEIICHIRO KODERA, TIDE INC. PRODUCER • RIKU SAKAMOTO, WONDERACTIVE PRODUCTION MANAGER • KENJI SUGITA, WONDERACTIVE PHOTOGRAPHER • TAKASHI SUZUKI RETOUCHER • MASAHIKO FURUTA, RIZING INC. RETOUCHER ASSISTANT • EMI TORIUMI, RIZING INC. RETOUCHER ASSISTANT • AYA KUSUMI PAPER CRAFT • COMNET CO., LTD. PAPER CRAFT • AWAGAMI FACTORY PAPER CRAFT • TAKEO CO., LTD. PAPER CRAFT • SHOEI INC.

TITLE • LICHTGRENZE

DESIGNER • JOWEY RODEN, DESIGNSTUDIO

CLIENT • THE CITY OF BERLIN (KULTURPROJEKTE BERLIN)

DESIGNER • JAMES CULLEN, DESIGNSTUDIO

PRODUCT/SERVICE • CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT

HEAD OF PRODUCTION • CHRIS HACKING, DESIGNSTUDIO

DESIGN/ADVERTISING AGENCY, CITY • WHITEVOID BERLIN

ENTERED BY • DESIGNSTUDIO LONDON

B01/232 • UNITED KINGDOM

A02II/015 • JAPAN

TITLE • IT HAPPENS HERE

CREATIVE DIRECTOR • CHRISTOPHER BAUDER, WHITEVOID GMBH ART DIRECTOR • MARC BAUDER, BAUDERFILM PROJECT MANAGER • PHILIPP RASEHORN, WHITEVOID GMBH PRODUCTION ENGINEER • STEVEN MORGAN, PORCELLA + MORGAN ENTERED BY • WHITEVOID BERLIN

NEW BRAND IDENTITY: THE CREATION OF A NEW BRAND IDENTITY TITLE • PEARL CLIENT • KEIO UNIVERSITY PRODUCT/SERVICE • KEIO UNIVERSITY FACULTY OF ECONOMICS ACADEMIC PROGRAMME BRANDING

ENTERED BY • HAKUHODO TOKYO

POSTERS CLIENT • 28 TOO MANY PRODUCT/SERVICE • FGM DESIGN/ADVERTISING AGENCY, CITY • OGILVY & MATHER LONDON CHIEF CREATIVE OFFICER/EXECUTIVE CREATIVE DIRECTOR • GERRY HUMAN, OGILVY & MATHER

D09/022 • SPAIN

DESIGN/ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO

COPYWRITER • LAURA ROGERS, OGILVY & MATHER

LIVE EVENTS

CREATIVE DIRECTOR/ART DIRECTOR • YOSHIHIRO YAGI, DENTSU INC.

ART DIRECTOR • TREVALLYN HALL, OGILVY & MATHER

TITLE • HOLOGRAMS FOR FREEDOM

COPYWRITER • HARUKO TSUTSUI, DENTSU INC.

CGI ILLUSTRATION • SURACHAI PUTHIKULANGKURA, ILLUSION CO LTD

CLIENT • NO SOMOS DELITO (WE ARE NOT CRIME)

CREATIVE DIRECTOR • TAI YOSHIMURA, DENTSU INC.

CGI ILLUSTRATION • SUPACHAI U-RAIRAT, ILLUSION CO LTD

DESIGNER • MINAMI OTUSKA, CREATIVE POWER UNIT

DESIGNER • TREVALLYN HALL, OGILVY & MATHER

DESIGNER • TAIJI KIMURA, PEN. INC.

DESIGNER • MARK OSBORNE, OGILVY & MATHER

DESIGNER • CHIHIRO KATO, DENTSU INC.

RETOUCHER • TREVOR QIZILBASH, OGILVY & MATHER

DESIGNER • HARUKO NAKATANI, CREATIVE POWER UNIT

HEAD OF TRAFFIC AND PRODUCTION • GRANT MASON, OGILVY & MATHER

INTERACTIVE DIRECTOR • YUSUKE KITANI, KAIBUTSU

ACCOUNT DIRECTOR • CLARE DIMMOCK, OGILVY & MATHER

CHIEF CREATIVE OFFICER • JOSE Mª ROCA DE VIÑALS, DDB SPAIN

FILM DIRECTOR • TAKUYA DEMURA, CAVIAR

ACCOUNT MANAGER • MELANIE VICKERS, OGILVY & MATHER

EXECUTIVE CREATIVE DIRECTOR • GUILLERMO SANTAISABEL, DDB SPAIN

MUSIC • SATOSHI YOSHITAKE, CUBESATO

CEO • CHERYL GIOVANNONI, OGILVY & MATHER

EXECUTIVE CREATIVE DIRECTOR • JAVIER URBANEJA, DDB SPAIN

PLANNER • TAKAHIRO AKIYAMA, DENTSU INC.

PLANNER • SU DAY, OGILVY & MATHER

CREATIVE DIRECTOR/HEAD OF ART • CRISTINA RODRIGUEZ, DDB SPAIN

AGENCY PRODUCER • KOJI WADA, DENTSU INC.

PLANNER • AMELIA WOOD, OGILVY & MATHER

COPYWRITER • DANIEL RODRIGUEZ, DDB SPAIN

AGENCY PRODUCER • MASAMI NAGAYAMA, DENTSU INC.

MEDIA MANAGER • PAUL BROWN, MEDIA PERSPECTIVES

PHOTOGRAPHER • TAKAYA SAKANO, FREELANCE

PRODUCER • SOMSAK PAIREW, ILLUSION CO LTD

PHOTOGRAPHER • JUNPEI KATO, FREELANCE

PRODUCER • KITIDEJ RATTANASUVANSRI, ILLUSION CO LTD

CALLIGRAPHER • MARIKO KINOSHITA

EXECUTIVE DIRECTOR • ANN MARIE WILSON, 28 TOO MANY

PRODUCTION MANAGER • YUTA HARASAWA, TYO PRODUCTIONS1

ENTERED BY • OGILVY & MATHER LONDON

PRODUCT/SERVICE • NGO DESIGN/ADVERTISING AGENCY, CITY • DDB SPAIN MADRID PRODUCTION COMPANY, CITY • GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA

ACCOUNT SUPERVISOR • MARIONA CRUZ, DDB SPAIN ACCOUNT EXECUTIVE • GABRIELA CASTRO, DDB SPAIN PRODUCTION DIRECTOR • ENRIQUE FEIJOO, DDB SPAIN AGENCY PRODUCER • ELENA CARRASCO, DDB SPAIN

PRODUCTION MANAGER • KAORI OHTSUKI, YOKOHAMA SUPER FACTORY

AGENCY PRODUCER • ESTEBAN CARRASCO, DDB SPAIN

COPYWRITER • SCOTT LEHMAN, LEHMAN ADVERTISING INC.

B02/026 • GERMANY

DIRECTOR • ESTEBAN CRESPO, GARLIC TV

PRINTING DIRECTOR • SHINYA TAMURA, DENTSU ON DEMAND GRAPHIC INC.

FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER

EXECUTIVE PRODUCER • ALVARO GOROSPE, GARLIC TV

ENTERED BY • DENTSU INC. TOKYO

GREETINGS CARDS TITLE • THE WEDDINGLOPE

CINEMATOGRAPHER • PANCHO ALCAINE, B01/022 • JAPAN

CLIENT • ROSENTHAL

POSTERS

PRODUCT/SERVICE • PORCELAIN

TITLE • JUNIOR SWIMMING CHAMPIONSHIPS

DESIGN/ADVERTISING AGENCY, CITY • KOLLE REBBE HAMBURG

CLIENT • TOKIO MARINE NICHIDO

EXECUTIVE CREATIVE DIRECTOR • SASCHA HANKE, KOLLE REBBE GMBH

PRODUCT/SERVICE • JUNIOR SWIMMING CHAMPIONSHIPS

UNIT CREATIVE DIRECTOR • ROLF LEGER, KOLLE REBBE GMBH

INTERACTIVE DIRECTOR • DAVID BARDOS, 20H

DESIGN/ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO

CREATIVE DIRECTOR • CHRISTIAN DOERING, KOREFE

FRONT END PROGRAMMER • FERNANDO DRUMOND, 20H

PRODUCTION COMPANY, CITY • J.C. SPARK TOKYO

ACCOUNT MANAGER • BRITTA KRONACHER, KOLLE REBBE GMBH

ENTERED BY • DDB SPAIN MADRID

CREATIVE DIRECTOR • TAKAYA SHIBASAKI, DENTSU INC.

ART DIRECTOR • NADINE NOLTING, KOLLE REBBE GMBH

POST PRODUCTION SUPERVISOR • ELENA VERGEL, GARLIC TV HOLOGRAM SUPERVISOR • BRUNO GALÁN, GARLIC TV EDITOR • FERNANDO GUARINELLO, PHOTOGRAPHER • ALBERTO ESCUDERO

D6-25-33-Design_Winners.indd 27

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28 DESIGN WINNERS

THURSDAY / JUNE 25 / 2015

COPYWRITER • SARAH SOMMER, KOLLE REBBE GMBH

B09I/003 • UNITED KINGDOM

C01II/054 • USA

AGENCY PRODUCER • NINA OFFERMANN, KOLLE REBBE GMBH

CHANNEL BRANDING OR PROGRAMME BRANDING

PRINT AND POSTER

AGENCY PRODUCER • RACHEL HOFFMANN, KOLLE REBBE GMBH

TITLE • FILM4 IDENTS

TITLE • THE CANCER SUTRA

AGENCY PRODUCER • CHRISTOPHER TYCHSEN, KOLLE REBBE GMBH

CLIENT • CHANNEL 4

CLIENT • STUPID CANCER

PRODUCTION MANAGER • MARTIN LUEHE, KOLLE REBBE GMBH

PRODUCT/SERVICE • FILM4 IDENTS

FINAL ARTWORK • RALF SEELIG, KOLLE REBBE GMBH

DESIGN/ADVERTISING AGENCY, CITY • 4CREATIVE LONDON

ARTBUYING • KATJA SLUYTER, KOLLE REBBE GMBH DIRECTOR OF PHOTOGRAPHY • ALEXANDER HILDENBERG, KOLLE REBBE GMBH PRODUCTION MANAGER • PAULA BERGNER, THE MARMALADE FILMS GMBH & CO. KG SOUND ENGINEER • GIDON WOLFF, HASTINGS AUDIO NETWORK COMPOSER • CARSTEN SCHEDLER, NO LIMITS ENTERED BY • KOLLE REBBE HAMBURG

PRODUCTION COMPANY, CITY • MANVSMACHINE LONDON EXECUTIVE CREATIVE DIRECTOR • CHRIS BOVILL, CHANNEL 4

LIONS DAILY NEWS

PRODUCT/SERVICE • EARLY CANCER DETECTION AWARENESS AND EDUCATION DESIGN/ADVERTISING AGENCY, CITY • THE BULL-WHITE HOUSE NEW YORK EXECUTIVE CREATIVE DIRECTOR • BILL MULTON, THE BULL-WHITE HOUSE ART DIRECTOR • MADELINE MALACHOWSKI, THE BULL-WHITE HOUSE ART DIRECTOR • HUNTER HAMPTON, THE BULL-WHITE HOUSE

EXECUTIVE CREATIVE DIRECTOR • JOHN ALLISON, CHANNEL 4

COPYWRITER • JEPH BURTON, THE BULL-WHITE HOUSE

CREATIVE DIRECTOR • DANIEL CHASE, CHANNEL 4

ACCOUNT SUPERVISOR • NICOLE ELFSTROM, THE BULL-WHITE HOUSE

PRODUCER • LIZ ARNOTT, CHANNEL 4

HEAD OF ACCOUNT MANAGMENT • MALLORY SOLOMON, THE BULL-WHITE HOUSE

BUSINESS DIRECTOR • NIK WINDSOR, CHANNEL 4

ILLUSTRATOR • JOHN SOLIMINE, SPIKE PRESS

GROUP MARKETING MANAGER • LAURA WARD, CHANNEL 4

ENTERED BY • THE BULL-WHITE HOUSE NEW YORK

B06/122 • JAPAN

DIRECTOR OF PHOTOGRAPHY • ALEX BARBER, FREELANCE

PROMOTIONAL ITEM DESIGN

ART DIRECTOR • SIMON DAVIS, FREELANCE

TITLE • TRUE WETSUITS

ART DIRECTOR • MAX ORGELL, FREELANCE

CLIENT • QUIKSILVER JAPAN

OFFLINE EDITOR • ALEX LEA, FREELANCE

PRODUCT/SERVICE • WETSUITS

OFFLINE EDITOR • NICK ARMSTRONG, FREELANCE

DESIGN/ADVERTISING AGENCY, CITY • TBWA\HAKUHODO TOKYO

ENTERED BY • 4CREATIVE LONDON

CHIEF CREATIVE OFFICER • MIKI MATSUI, TBWA\HAKUHODO

C01III/028 • USA PACKAGING AND PROMOTIONAL ITEM DESIGN TITLE • SHOEMOJI CLIENT • FOOT LOCKER PRODUCT/SERVICE • FOOT LOCKER DESIGN/ADVERTISING AGENCY, CITY • BBDO NEW YORK PRODUCTION COMPANY, CITY • THE KITCHEN @ BBDO NEW YORK

EXECUTIVE CREATIVE DIRECTOR • KAZOO SATO, TBWA\HAKUHODO

B09II/005 • UNITED KINGDOM

CREATIVE DIRECTOR • KAZOO SATO, TBWA\HAKUHODO

CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE

TITLE SEQUENCES

CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK

TITLE • 2014 TITLE SEQUENCE

EXECUTIVE CREATIVE DIRECTOR • CHRIS BERESFORD-HILL, BBDO NEW YORK

CLIENT • D&AD

EXECUTIVE CREATIVE DIRECTOR • DAN LUCEY, BBDO NEW YORK

PRODUCT/SERVICE • D&AD

EXECUTIVE CREATIVE DIRECTOR • TOM MARKHAM, BBDO NEW YORK

PRODUCTION COMPANY, CITY • MILL+ LONDON

ASSOCIATE CREATIVE DIRECTOR • DAMJAN PITA, BBDO NEW YORK

COPYWRITER • TAKAHIRO HOSODA, TBWA\HAKUHODO INTERACTIVE • TETSU SUZUKI, TBWA\HAKUHODO ART DIRECTOR • KEISUKE SHIMIZU, TBWA\HAKUHODO PR PLANNER • HIDEYUKI KOBAYASHI, TBWA\HAKUHODO PR PLANNER • WATARU SEKI, MATERIAL MOVIE PRODUCER • TEPPEI OHNO, TAIYO KIKAKU PRODUCTION MANAGER • SHINYA SHIMIZU, TAIYO KIKAKU

EXECUTIVE PRODUCER • LUKE COLSON, MILL+ PRODUCER • OANA ANGHEL, MILL+

ASSOCIATE CREATIVE DIRECTOR • DEREK HARMS, BBDO NEW YORK DIRECTOR OF CREATIVE TECHNOLOGY • SIMON MOGREN, BBDO NEW YORK ART DIRECTOR • BHANU ARBUARATNA, BBDO NEW YORK

PRODUCTION MANAGER • MARI MATSUMOTO, TAIYO KIKAKU

DESIGN DIRECTOR • NILS KLOTH, DOUGLAS BOWDEN, MILL+

DIRECTOR • TAKUMI SHIGA, CAVIAR

SENIOR ART DIRECTOR • DOUGLAS BOWDEN, MILL+

DOP • MAKOTO OKUGUCHI

3D LEAD • OLIVER HARRIS, MILL+

DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK

STYLIST • SHINICHI MITA, KIKI

3D ARTIST • MATT WHITEWOOD, MILL+

DIRECTOR OF DIGITAL OPERATIONS • CLEMENS BRANDT, BBDO NEW YORK

HAIR MAKE • SHINJI KONISHI, BAND

2D ARTIST • NILS KLOTH, MILL+

SENIOR PRODUCER • CARISSA RANELYCKE, BBDO NEW YORK

MUSIC • AUDIOFORCE

ENTERED BY • MILL+ LONDON

ACCOUNT TEAM • JANELLE VAN WONDEREN/NICK ROBBINS/

COPYWRITER • ALLIE TOWNSEND, BBDO NEW YORK SENIOR DESIGNER • JASON MERENDA, BBDO NEW YORK

SAMUEL HENDERSON, BBDO NEW YORK

MAKING DIRECTOR • TOMOHIRO SUZUKI, TAIYO KIKAKU INTERACTIVE PRODUCER • YUSUKE YAMANAKA, AID-DCC

B09III/015 • BRAZIL

SENIOR DIGITAL STRATEGIST • RHYS HILLMAN, BBDO NEW YORK

INTERACTIVE DESIGNER • YURI MORIMOTO, AID-DCC

OTHER VIDEO CONTENT

DIRECTOR OF TECHNOLOGY • MICHAEL CONDOURIS, BBDO NEW YORK

TECHNICAL DIRECTOR • TAKANOBU NOSO, AID-DCC

TITLE • WISH YOU WERE HERE

ENTERED BY • TBWA\HAKUHODO TOKYO

CLIENT • D&AD

B06/171 • USA PROMOTIONAL ITEM DESIGN

PRODUCT/SERVICE • D&AD FESTIVAL PRODUCTION COMPANY, CITY • LOBO SÃO PAULO / VETOR ZERO SÃO PAULO

ASSISTANT DIRECTOR OF TECHNOLOGY • KONSTANTIN ROZINOV, BBDO NEW YORK STUDIO DIRECTOR • MARTY FORD, BBDO NEW YORK ENTERED BY • BBDO NEW YORK C02I/008 • UNITED KINGDOM

CREATIVE DIRECTION • MATEUS DE PAULA SANTOS, VETOR ZERO / LOBO

PUBLICATION

CREATIVE DIRECTION • LOIC FRANCOIS MARIE DUBOIS, VETOR ZERO / LOBO

TITLE • FORMATION

SOUND DESIGN • PAULO BETO, --

CLIENT • FITCH

HEAD OF SCENIC ART; SET AND PUPPET CONSTRUCTION • FABIANA FUKUI,

PRODUCT/SERVICE • SELF-PROMOTION - TYPOGRAPHY

PRODUCTION COMPANY, CITY • RIVAL SCHOOL PICTURES NEW YORK /

VETOR ZERO / LOBO

DESIGN/ADVERTISING AGENCY, CITY • FITCH LONDON

THE MILL NEW YORK

SET AND PUPPET CONSTRUCTION; STOP MOTION • D. LEE PEFFER II,

DESIGN DIRECTOR • ED SULLIVAN, FITCH

WORLDWIDE CHIEF CREATIVE OFFICER • TOR MYHREN, GREY NEW YORK

VETOR ZERO / LOBO

PHOTOGRAPHER • TIM SACCENTI, TIM SACCENTI

DEPUTY WORLDWIDE CHIEF CREATIVE OFFICER • PER PEDERSEN, GREY NEW YORK

STOP MOTION; 2D ANIMATION; 3D ANIMATION • PAULO PÁSSARO,

CHIEF CREATIVE OFFICER • ANDREAS DAHLQVIST, GREY NEW YORK

VETOR ZERO / LOBO

EXECUTIVE CREATIVE DIRECTOR • STEPHEN KRAUSS, GREY NEW YORK

MOTION DESIGN; 2D ANIMATION; DIGITAL COMPOSITING • FABIANO BROKI,

EXECUTIVE CREATIVE DIRECTOR • ARI HALPER, GREY NEW YORK

VETOR ZERO / LOBO

CREATIVE DIRECTOR / COPYWRITER • MARCO PUPO, GREY NEW YORK

MOTION DESIGN; 3D ANIMATION • DIOGO KALIL, VETOR ZERO / LOBO

CREATIVE DIRECTOR / ART DIRECTOR • JOAO COUTINHO, GREY NEW YORK

PRINT AND POSTER

CLIENT SERVICES • AMANDA QUEIROZ TELLES, LOBO

CREATIVE DIRECTOR / DESIGNER • HAN LIN, GREY NEW YORK

TITLE • SOUNDLAB POSTERS

MOTION DESIGN • DIEGO COUTINHO, VETOR ZERO / LOBO

CLIENT • LEICA GALLERY SÃO PAULO

MOTION • FÁBIO ACORSI, VETOR ZERO / LOBO

PRODUCT/SERVICE • LEICA INSTITUTIONAL

MOTION DESIGN • CRISTIAN CESAR CUNHA, VETOR ZERO / LOBO

DESIGN/ADVERTISING AGENCY, CITY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

3D ANIMATION • DANIEL ALVITE, VETOR ZERO / LOBO

EXECUTIVE CREATIVE DIRECTOR • FABIO FERNANDES,

3D RENDER • FELIPE BAUER, VETOR ZERO / LOBO

F/NAZCA SAATCHI & SAATCHI

TITLE • THE GUN SHOP CLIENT • STATES UNITED TO PREVENT GUN VIOLENCE PRODUCT/SERVICE • ANTI-GUN VIOLENCE DESIGN/ADVERTISING AGENCY, CITY • GREY NEW YORK

DESIGNER • RYAN HOELTING, GREY NEW YORK ACCOUNT DIRECTOR • ELIZABETH GILCHRIST, GREY NEW YORK PRODUCER • FLOYD RUSS, GREY NEW YORK DIRECTOR • ANDREW LANE, RIVAL SCHOOL PICTURES EXECUTIVE PRODUCER / PARTNER • JAMES BLOM, RIVAL SCHOOL PICTURES PRESIDENT • AMY TUNICK, GREY ACTIVATION & PR DIRECTOR OF BROADCAST PRODUCTION • BENNETT MCCARROLL, GREY NEW YORK ACCOUNT SUPERVISOR • KATIE STIRN, GREY NEW YORK

MOTION DESIGN • FELIPE FRAZÃO, VETOR ZERO / LOBO DIGITAL ARTIST • FRANCISCO SANCHES, VETOR ZERO / LOBO SET AND PUPPET CONSTRUCTION • LIGIA JEON, VETOR ZERO / LOBO

PRODUCTION • PASQUALE GUARRACINO, FITCH PRINTER • PAUL HEWITT, GENERATION PRESS ENTERED BY • FITCH LONDON C02II/050 • BRAZIL

EXECUTIVE CREATIVE DIRECTOR • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI ART DIRECTOR • BRUNO OPPIDO, F/NAZCA SAATCHI & SAATCHI COPYWRITER • THIAGO CARVALHO, F/NAZCA SAATCHI & SAATCHI COPYWRITER • ROMERO CAVALCANTI, F/NAZCA SAATCHI & SAATCHI

STILL PHOTOGRAPHER • CHRISTOPHER VITOLA, GREY NEW YORK

SET AND PUPPET CONSTRUCTION; DIGITAL ARTIST • RAFAEL NASCIMENTO,

PRINT STUDIO DIRECTOR • JOE RAFFIO, VISION POST

VETOR ZERO / LOBO

F/NAZCA SAATCHI & SAATCHI

ART BUYER • JAYNE HOROWITZ, GREY NEW YORK

3D ANIMATION • VICTOR DINIS AMARAL FERNANDES, VETOR ZERO / LOBO

MEDIA TEAM • FÁBIO FREITAS, GABRIELA GUEDES, F/NAZCA SAATCHI & SAATCHI

PROJECT MANAGER • EMMA TONETTI, GREY NEW YORK

ROTOSCOPE ARTIST • GASSAN ABDOUNI, VETOR ZERO / LOBO

PLANNER TEAM • JOSÉ PORTO, GUILHERME PASCULLI, F/NAZCA SAATCHI & SAATCHI

ENTERED BY • GREY NEW YORK

ENTERED BY • LOBO SÃO PAULO

ART BUYER • EDNA BOMBINI, F/NAZCA SAATCHI & SAATCHI

D6-25-33-Design_Winners.indd 28

ACCOUNT TEAM • MARCELLO PENNA, MELANIE ZMETEK,

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LIONS DAILY NEWS

DESIGN WINNERS 29

THURSDAY / JUNE 25 / 2015

PHOTOGRAPHER • LUCIANA DAL RI, F/NAZCA SAATCHI & SAATCHI

C04/043 • BRAZIL

SENIOR DESIGNER • IGNACIO GONZALEZ, AKQA

ILLUSTRATION • FABIO VIDO, F/NAZCA SAATCHI & SAATCHI

SOUND DESIGN

TECHNICAL DELIVERY MANAGER • ANDREW BAO, AKQA

TYPOGRAPHER • GABRIEL GUEDELHA, BRUNO OPPIDO,

TITLE • SOUNDLAB RECORDS

WEB DEVELOPER • ALEX GONG, AKQA

F/NAZCA SAATCHI & SAATCHI

CLIENT • LEICA GALLERY SÃO PAULO

ACCOUNT DIRECTOR • LESLIE CHENG, AKQA

GRAPHIC PRODUCTION • JOMAR FARIAS, GUILHERME GAGGL, IZADORA MENEZES,

PRODUCT/SERVICE • LEICA INSTITUTIONAL

SENIOR PROJECT MANAGER • JENNY LAM, AKQA

F/NAZCA SAATCHI & SAATCHI

DESIGN/ADVERTISING AGENCY, CITY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

COPYWRITER • JASON ZHAO, AKQA

AGENCY PRODUCER • VICTOR ALLOZA, RAFAEL PAES, F/NAZCA SAATCHI & SAATCHI

EXECUTIVE CREATIVE DIRECTOR • FABIO FERNANDES,

ACCOUNT EXECUTIVE • VIVIAN LIU, AKQA

SOUND DESIGN ARRANGEMENT • KITO SIQUEIRA, SATÉLITE ÇUDIO

F/NAZCA SAATCHI & SAATCHI

INTERNATIONAL MANAGING DIRECTOR • GEOFF NORTHCOTT, AKQA

EXECUTIVE CREATIVE DIRECTOR • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI

CHIEF CREATIVE OFFICER WORLDWIDE • REI INAMOTO, AKQA

ART DIRECTOR • BRUNO OPPIDO, F/NAZCA SAATCHI & SAATCHI

ENTERED BY • AKQA LONDON

SOUND EDITOR • THÁCIO PALANCA, SATÉLITE ÇUDIO ACCOUNT TEAM • FERNANDA COSTA, MARINA PREVIDELI, SATÉLITE ÇUDIO EXECUTIVE PRODUCER • TATIANE DIAS, SATÉLITE ÇUDIO CLIENT APPROVAL • LUIZ MARINHO, ANNA SILVEIRA, LEICA GALLERY SÃO PAULO ENTERED BY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO C02IV/006 • USA BRANDS TITLE • INTEL CLEAR CLIENT • INTEL PRODUCT/SERVICE • CORPORATE BRAND FONT DESIGN/ADVERTISING AGENCY, CITY • RED PEAK NEW YORK CHIEF CREATIVE OFFICER • STEWART DEVLIN, RED PEAK

COPYWRITER • THIAGO CARVALHO, F/NAZCA SAATCHI & SAATCHI COPYWRITER • ROMERO CAVALCANTI, F/NAZCA SAATCHI & SAATCHI

D04I/029 • USA

ACCOUNT TEAM • MARCELLO PENNA, MELANIE ZMETEK,

SPATIAL INSTALLATION

F/NAZCA SAATCHI & SAATCHI MEDIA TEAM • FÁBIO FREITAS, GABRIELA GUEDES, F/NAZCA SAATCHI & SAATCHI PLANNER TEAM • JOSÉ PORTO, GUILHERME PASCULLI, F/NAZCA SAATCHI & SAATCHI ART BUYER • EDNA BOMBINI, F/NAZCA SAATCHI & SAATCHI PHOTOGRAPHER • LUCIANA DAL RI, F/NAZCA SAATCHI & SAATCHI ILLUSTRATION • FABIO VIDO, F/NAZCA SAATCHI & SAATCHI TYPOGRAPHER • GABRIEL GUEDELHA, BRUNO OPPIDO, F/NAZCA SAATCHI & SAATCHI GRAPHIC PRODUCTION • JOMAR FARIAS, GUILHERME GAGGL, IZADORA MENEZES,

PRODUCTION DIRECTOR • STEPHEN LIPMAN, RED PEAK

F/NAZCA SAATCHI & SAATCHI

CHIEF EXECUTIVE OFFICER • JAMES FOX, RED PEAK

AGENCY PRODUCER • VICTOR ALLOZA, RAFAEL PAES, F/NAZCA SAATCHI & SAATCHI

GROUP ACCOUNT DIRECTOR • LIZ SOLOMON, RED PEAK

SOUND DESIGN ARRANGEMENT • KITO SIQUEIRA, SATÉLITE ÇUDIO

CREATIVE DIRECTOR • ANDREW HAUG, RED PEAK

SOUND EDITOR • THÁCIO PALANCA, SATÉLITE ÇUDIO

CREATIVE DIRECTOR • RYAN ADAIR, RED PEAK

ACCOUNT TEAM • FERNANDA COSTA, MARINA PREVIDELI, SATÉLITE ÇUDIO

ACCOUNT SUPERVISOR • SUNDI BREWER-GRIFFIN, RED PEAK

EXECUTIVE PRODUCER • TATIANE DIAS, SATÉLITE ÇUDIO

TYPOGRAPHER • RED PEAK

CLIENT APPROVAL • LUIZ MARINHO, ANNA SILVEIRA, LEICA GALLERY SÃO PAULO

TYPOGRAPHER • DALTON MAAG DESIGN TEAM, DALTON MAAG

ENTERED BY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

ENTERED BY • RED PEAK NEW YORK C07/024 • AUSTRALIA C03/018 • JAPAN

WRITING FOR BRANDS / TONE OF VOICE

PHOTOGRAPHY

TITLE • INFREQUENT FLYERS CLUB

TITLE • EXOBIOTANICA CLIENT • MAKOTO AZUMA(BOTANIST/FLOWER ARTIST) PRODUCT/SERVICE • EXOBIOTANICA DESIGN/ADVERTISING AGENCY, CITY • SIX TOKYO EXECUTIVE CREATIVE DIRECTOR • MAKOTO AZUMA, AMKK CREATIVE DIRECTOR/COPYWRITER • TSUBASA OYAGI, SIX ART DIRECTOR • NAONORI YAGO, SIX PHOTOGRAPHER • SHUNSUKE SHIINOKI, AMKK FLOWER ARTIST • MAKOTO AZUMA, AMKK SPACE ENGINEER • JOHN POWELL, JP AEROSPACE PROJECT MANAGER • ERI NARITA, AMKK

CLIENT • TIGERAIR PRODUCT/SERVICE • INFREQUENT FLYERS CLUB DESIGN/ADVERTISING AGENCY, CITY • MCCANN MELBOURNE PRODUCTION COMPANY, CITY • AIRBAG MELBOURNE EXECUTIVE CREATIVE DIRECTOR • PAT BARON, MCCANN MELBOURNE EXECUTIVE CREATIVE DIRECTOR • JOHN MESCALL, MCCANN MELBOURNE CREATIVE DIRECTOR • DAVID PONCE DE LEON, MCCANN MELBOURNE ART DIRECTOR • PAT BARON, MCCANN MELBOURNE ART DIRECTOR • ANDREW JONES, MCCANN MELBOURNE ASSOCIATE CREATIVE DIRECTOR • ANDREW JONES, MCCANN MELBOURNE DESIGNER • SCOTT HALL, MCCANN MELBOURNE DESIGNER • DAVE BUDD, MCCANN MELBOURNE

TITLE • AIRBNB PORTLAND CALL CENTER CLIENT • AIRBNB PRODUCT/SERVICE • AIRBNB DESIGN/ADVERTISING AGENCY, CITY • BOORA ARCHITECTS PORTLAND PROJECT DESIGNER, NARRATOR • AARON TAYLOR HARVEY, AIRBNB PROJECT DESIGNER • RACHAEL K YU, AIRBNB ENTERED BY • AIRBNB SAN FRANCISCO F01/019 • DENMARK WEBSITE TITLE • THE DNA PROJECT CLIENT • J.VIEWZ PRODUCT/SERVICE • ALBUM CREATION DESIGN/ADVERTISING AGENCY, CITY • HELLO MONDAY AARHUS C DIRECTOR OF CREATIVE TECHNOLOGY • ANDERS SOENDERBY JESSEN, HELLO MONDAY DESIGN DIRECTOR • SEBASTIAN GRAM, HELLO MONDAY ART DIRECTOR • MARCUS FUCHS, HELLO MONDAY ACCOUNT DIRECTOR • ANDREAS ANDERSKOU, HELLO MONDAY DEVELOPER • TORBEN DALGAARD, HELLO MONDAY MUSIC INNOVATOR • JONATHAN DAGAN, J.VIEWZ ENTERED BY • HELLO MONDAY AARHUS C F01/023 • UNITED KINGDOM WEBSITE TITLE • INSIDE ABBEY ROAD CLIENT • GOOGLE PRODUCT/SERVICE • TECHNOLOGY DESIGN/ADVERTISING AGENCY, CITY • GOOGLE CREATIVE LAB LONDON PRODUCTION COMPANY, CITY • STINKDIGITAL LONDON CREATIVE • GOOGLE CREATIVE LAB, GOOGLE CREATIVE LAB PRODUCTION COMPANY • STINKDIGITAL, STINKDIGITAL FILM PRODUCTION COMPANY • ACROSS THE POND, ACROSS THE POND ENTERED BY • GOOGLE CREATIVE LAB LONDON

PHOTOGRAPHER • NAOYUKI NODA

COPYWRITER • JOHN MESCALL, MCCANN MELBOURNE

PRODUCTION PRODUCER • YOSUKE SHIGEMURA, HAKUHODO PRODUCT’S

COPYWRITER • ALEX WADELTON, MCCANN MELBOURNE

PRODUCTION PRODUCER • MOTOKI TOMATSU, HAKUHODO PRODUCT’S

MANAGING DIRECTOR • ADRIAN MILLS, MCCANN MELBOURNE

PRODUCTION MANAGER • TATSURO WARIKATA, HAKUHODO PRODUCT’S

DIGITAL DIRECTOR • TONY PRYSTEN, MCCANN MELBOURNE

MOVIE DIRECTOR • HIDEHARU UEKI, HAKUHODO PRODUCTS

SENIOR DIGITAL PRODUCER • JOE GUARIO, MCCANN MELBOURNE

WEB DIRECTOR • KANPEI BABA, BASCULE INC

SENIOR ACCOUNT MANAGER • WILL HOLLOSY, MCCANN MELBOURNE

WEB DESIGNER • SADANORI MAEDA, BASCULE INC

GROUP ACCOUNT DIRECTOR • SERRIN DEWAR, MCCANN MELBOURNE

PROGRAMMER • HISAYOSHI HAYASHI, HYS INC

GROUP ACCOUNT DIRECTOR • ALEC HUSSAIN, MCCANN MELBOURNE

SYSTEM ENGINEER • SEIKI NAKAYAMA

SENIOR PLANNER • DANISH CHAN, MCCANN MELBOURNE

GROUP CREATIVE DIRECTOR • DWAYNE KOH, AKQA

SYSTEM ENGINEER • JUN KOMATSU

AGENCY PRODUCER • VICTORIA CONNERS, MCCANN MELBOURNE

ASSOCIATE CREATIVE DIRECTOR • EAMONN DIXON, AKQA

INTERACTIVE ADVISER • TAKAYUKI WATANABE, BASCULE

AGENCY PRODUCER • CHELSEA NIEPER, MCCANN MELBOURNE

ASSOCIATE CREATIVE DIRECTOR • DANIEL GRECH, AKQA

3D DESIGNER • MIYAKO UEKI, BASCULE

ENTERED BY • MCCANN MELBOURNE

ASSOCIATE CREATIVE DIRECTOR • DAVE KNOPH, AKQA

CREATIVE PRODUCER • AI SUZUKI, HAKUHODO

F03/025 • USA DIGITAL INSTALLATIONS TITLE • THE LAST SHOT CLIENT • JORDAN BRAND PRODUCT/SERVICE • FOOTWEAR DESIGN/ADVERTISING AGENCY, CITY • AKQA SAN FRANCISCO EXECUTIVE CREATIVE DIRECTOR • STEPHEN CLEMENTS, AKQA

COPYWRITER • WILL SANDS, AKQA D04I/003 • UNITED KINGDOM

ASSOCIATE ART DIRECTOR • DAVE RUIZ, AKQA

SPATIAL INSTALLATION

CLIENT PARTNER • ALLISON GABRYS, AKQA

TITLE • HOUSE OF MAMBA

ACCOUNT DIRECTOR • JON FRESHWATER, AKQA

CLIENT • NIKE

GROUP TECHNICAL DIRECTOR • NICHOLAS MITROUSIS, AKQA

PRODUCT/SERVICE • NIKE BASKETBALL CHINA

MANAGING PARTNER / EXECUTIVE ACCOUNT DIRECTOR • DEXTON DEBOREE,

DESIGN/ADVERTISING AGENCY, CITY • AKQA LONDON / AKQA SHANGHAI

LOS YORK

INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR • DUAN EVANS, AKQA

EXECUTIVE CREATIVE DIRECTOR • SETH EPSTEIN, LOS YORK

CREATIVE DIRECTOR • WILL BATTERSBY, AKQA

SENIOR ACCOUNT MANAGER / EXECUTIVE PRODUCER • MARTHA SMITH,

CREATIVE DIRECTOR • MATT BENNETT, AKQA

LOS YORK

GROUP ACCOUNT DIRECTOR • ALISTAIR SCHOONMAKER, AKQA

CREATIVE DIRECTOR • SEAN DOUGHERTY, LOS YORK

ASSOCIATE PROGRAMME DIRECTOR • NICK TOWNSEND, AKQA

COPYWRITER/ART DIRECTOR • DARREN KEFF, LEO BURNETT LONDON

DIRECTOR OF PHOTOGRAPHY • DAVID LANZENBERG, LOS YORK

EXECUTIVE PRODUCER • JOE CAI, AKQA

GRAPHIC DESIGNER • TIM FLETCHER, LEO BURNETT LONDON

POST PRODUCER • SEAN SULLIVAN, LOS YORK

CLIENT PARTNER • MIKE DONOHUE, AKQA

ASSOCIATE PRODUCER • NICHOLAS THOMAS, LOS YORK

PRODUCER • CHRIS DALE, LEO BURNETT LONDON

DESIGN DIRECTOR • CARLOS MATIAS, AKQA

LINE PRODUCER • SCOTT LUDDEN, LOS YORK

PHOTOGRAPHER • ERIN MULVEHILL, LEO BURNETT LONDON

ART DIRECTOR • MEEYEE FOONG, AKQA

LEAD DESIGNER • ANGELA KO, LOS YORK

PLANNER • KIT ALTIN, LEO BURNETT LONDON

DESIGNER • JIANWEI WONG, AKQA

COMPOSER & SOUND DESIGNER • GAVIN LITTLE, ECHOLAB

ENTERED BY • LEO BURNETT LONDON

SENIOR DESIGNER • JOSE PAZ, AKQA

ENTERED BY • AKQA SAN FRANCISCO

ENTERED BY • SIX TOKYO C03/062 • UNITED KINGDOM PHOTOGRAPHY TITLE • SUFFOCATION CLIENT • KARMA NIRVANA PRODUCT/SERVICE • KARMA NIRVANA DESIGN/ADVERTISING AGENCY, CITY • LEO BURNETT LONDON EXECUTIVE CREATIVE DIRECTOR • JUSTIN TINDALL, LEO BURNETT LONDON COPYWRITER/ART DIRECTOR • PHILLIP MEYLER, LEO BURNETT LONDON

D6-25-33-Design_Winners.indd 29

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30 DESIGN WINNERS

BRONZE AWARDS A01I/003 • CANADA REBRAND OR BRAND REFRESH: RENEWING A CURRENT BRAND IDENTITY TITLE • SONOS BRAND IDENTITY CLIENT • SONOS PRODUCT/SERVICE • SONOS BRAND DESIGN/ADVERTISING AGENCY, CITY • BRUCE MAU DESIGN TORONTO CREATIVE DIRECTOR • LAURA STEIN, BRUCE MAU DESIGN CREATIVE DIRECTOR • RYAN ADAIR, BRUCE MAU DESIGN MANAGING DIRECTOR • ANDREW CLARK, BRUCE MAU DESIGN SENIOR DESIGNER • ALEC DONOVAN, BRUCE MAU DESIGN VP/BRAND DESIGN • WEBB BLEVINS, SONOS ENTERED BY • BRUCE MAU DESIGN TORONTO A01II/001 • FRANCE NEW BRAND IDENTITY: THE CREATION OF A NEW BRAND IDENTITY TITLE • WAIT CLIENT • JÉRÉMIE NORMANDIN PRODUCT/SERVICE • PREMIUM TEA DESIGN/ADVERTISING AGENCY, CITY • LANDOR ASSOCIATES PARIS PRESIDENT AND COPYWRITER • LUC SPEISSER, LANDOR ASSOCIATES EXECUTIVE CREATIVE DIRECTOR • TRISTAN MACHEREL, LANDOR ASSOCIATES SENIOR DESIGNER • DOMINIC DAVIDSON-MERRITT, LANDOR ASSOCIATES

THURSDAY / JUNE 25 / 2015

LIONS DAILY NEWS

SENIOR CLIENT MANAGER • BÉNÉDICTE AVRILLON, LANDOR ASSOCIATES

BUSINESS DIRECTOR • CRISTYN BEVAN, GREY LONDON

SENIOR STRATEGIST • CLÉMENT CHABERT, LANDOR ASSOCIATES

ACCOUNT DIRECTOR • SOPHIE CRITCHLEY, GREY LONDON

PROD/IMP/REAL DIRECTOR • MAUREEN BARONI, LANDOR ASSOCIATES

HEAD OF INTEGRATED DESIGN • CHRIS CHAPMAN, GREY LONDON

ASSOCIATE DIRECTOR/TECHNICAL DESIGN • STÉPHANE QUEZEL,

SENIOR GREY PR MANAGER • OLLIE DEARN, GREY LONDON

LANDOR ASSOCIATES

ENTERED BY • GREY LONDON

PRODUCTION MANAGER • LORETTE LACAZE, LANDOR ASSOCIATES PRODUCTION ARTIST • OLIVIER THOI, LANDOR ASSOCIATES

B04I/010 • SINGAPORE

SENIOR DESIGNER • ALEXANDRA ROLLANDEAU, LANDOR ASSOCIATES

PRINTED BOOKS

ACCOUNT MANAGER • ALEXANDRE VACANTE, LANDOR ASSOCIATES

TITLE • RUBBISH FAMZINE: TILL DEATH DO US PART

COPYWRITER • SUSAN LIU, LANDOR ASSOCIATES

CLIENT • HOLYCRAP.SG

ENTERED BY • LANDOR ASSOCIATES PARIS

PRODUCT/SERVICE • HOLYCRAP.SG DESIGN/ADVERTISING AGENCY, CITY • KINETIC SINGAPORE

B01/142 • USA

CREATIVE DIRECTOR • PANN LIM, KINETIC SINGAPORE

POSTERS

COPYWRITER • CLAIRE LIM, HOLYCRAP.SG

TITLE • WORLD GALLERY

COPYWRITER • AIRA LIM, HOLYCRAP.SG

CLIENT • APPLE

COPYWRITER • RENN LIM, HOLYCRAP.SG

PRODUCT/SERVICE • IPHONE 6

COPYWRITER • PANN LIM, KINETIC SINGAPORE

DESIGN/ADVERTISING AGENCY, CITY • TBWA\MEDIA ARTS LAB LOS ANGELES /

ART DIRECTOR • CLAIRE LIM, HOLYCRAP.SG

APPLE CUPERTINO

ART DIRECTOR • PANN LIM, KINETIC SINGAPORE

MEDIA AGENCY, CITY • OMD WORLDWIDE NEW YORK

PHOTOGRAPHER • PANN LIM, KINETIC SINGAPORE

CHAIRMAN • LEE CLOW, TBWA\MEDIA ARTS LAB

DESIGNER • PANN LIM, KINETIC SINGAPORE

PRESIDENT • ERICA HOHOLICK, TBWA\MEDIA ARTS LAB

ENTERED BY • KINETIC SINGAPORE

CHIEF CREATIVE OFFICER • DUNCAN MILNER, TBWA\MEDIA ARTS LAB EXECUTIVE CREATIVE DIRECTOR • ERIC GRUNBAUM, TBWA\MEDIA ARTS LAB

B04I/032 • UNITED KINGDOM

GCD/ COPYWRITER • CHARLES HODGES, TBWA\MEDIA ARTS LAB

PRINTED BOOKS

GCD/ ART DIRECTOR • CHUCK MONN, TBWA\MEDIA ARTS LAB

TITLE • FORMATION

CD/ ART DIRECTOR • ANTOINE CHOUSSAT, TBWA\MEDIA ARTS LAB

CLIENT • FITCH

CD/ ART DIRECTOR • SHAWN SCHRADER, TBWA\MEDIA ARTS LAB

PRODUCT/SERVICE • SELF PROMOTION - BOOK

CD/ COPYWRITER • ZACH WATKINS, TBWA\MEDIA ARTS LAB

DESIGN/ADVERTISING AGENCY, CITY • FITCH LONDON

COPYWRITER • ALEXANDRE VACANTE, LANDOR ASSOCIATES

ACD/ART DIRECTOR • PAUL WYSOCAN, TBWA\MEDIA ARTS LAB

DESIGN DIRECTOR • ED SULLIVAN, FITCH

COPYWRITER • SUSAN LIU, LANDOR ASSOCIATES

ACD/ART DIRECTOR • MASAYA ASAI, TBWA\MEDIA ARTS LAB

PHOTOGRAPHER • TIM SACCENTI, TIM SACCENTI

ENTERED BY • LANDOR ASSOCIATES PARIS

SENIOR ART DIRECTOR • HARU NISAWADARIA, TBWA\MEDIA ARTS LAB

PRODUCTION • PASQUALE GUARRACINO, FITCH

ART DIRECTOR • JULIEN MICHEL, TBWA\MEDIA ARTS LAB

PRINTER • PAUL HEWITT, GENERATION PRESS

A02II/028 • FRANCE

ART DIRECTOR • KYUNGRAN CHANG, TBWA\MEDIA ARTS LAB

ENTERED BY • FITCH LONDON

NEW BRAND IDENTITY: THE CREATION OF A NEW BRAND IDENTITY

STUDIO DESIGNER • MASAO ISHIDA, TBWA\MEDIA ARTS LAB

TITLE • THE FRESHEST ORANGE JUICE BRAND

DIRECTOR OF ART PRODUCTION • HELEN O’NEILL, TBWA\MEDIA ARTS LAB

B05/056 • CANADA

CLIENT • INTERMARCHÉ

DIRECTOR OF PRINT PRODUCTION • PETER NOLAN, TBWA\MEDIA ARTS LAB

SELF-PROMOTION

PRODUCT/SERVICE • INTERMARCHÉ

ENTERED BY • TBWA\MEDIA ARTS LAB LOS ANGELES

TITLE • CHRISTMAS WRAPPING PAPER

SENIOR STRATEGIST • CLÉMENT CHABERT, LANDOR ASSOCIATES PROD/IMP/REAL DIRECTOR • MAUREEN BARONI, LANDOR ASSOCIATES ASSOCIATE DIRECTOR/TECHNICAL DESIGN • STÉPHANE QUEZEL, LANDOR ASSOCIATES PRODUCTION MANAGER • LORETTE LACAZE, LANDOR ASSOCIATES

DESIGN/ADVERTISING AGENCY, CITY • MARCEL PARIS

CLIENT • LEO BURNETT TORONTO

MEDIA AGENCY, CITY • ZENITHOPTIMEDIA PARIS

B01/228 • BRAZIL

PRODUCT/SERVICE • WRAPPING PAPER

PRODUCTION COMPANY, CITY • PRODIGIOUS PARIS

POSTERS

DESIGN/ADVERTISING AGENCY, CITY • LEO BURNETT TORONTO

ADVERTISER SUPERVISORS • PATRICIA CHATELAIN / SYLVIE COLE /

TITLE • CELEBRATING 50 YEARS IN BRAZIL

CHIEF CREATIVE OFFICER • JUDY JOHN, LEO BURNETT/TORONTO

MATHIEU DELCOURT / MARIE DOS SANTOS, INTERMARCHÉ

CLIENT • NISSIN AJINOMOTO

CREATIVE DIRECTOR • JUDY JOHN, LEO BURNETT/TORONTO

CO-CEOS • PASCAL NESSIM / CHARLES GEORGES-PICOT, MARCEL

PRODUCT/SERVICE • INSTITUTIONAL

CREATIVE DIRECTOR • LISA GREENBERG, LEO BURNETT/TORONTO

CHIEF CREATIVE OFFICER • ANNE DE MAUPEOU, MARCEL

DESIGN/ADVERTISING AGENCY, CITY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

GROUP CREATIVE DIRECTOR, DESIGN • RYAN CROUCHMAN,

EXECUTIVE CREATIVE DIRECTOR • DIMITRI GUERASSIMOV /

EXECUTIVE CREATIVE DIRECTOR • FABIO FERNANDES,

LEO BURNETT/TORONTO

FABIEN TEICHNER, MARCEL

F/NAZCA SAATCHI & SAATCHI

COPYWRITER • MARTY HOEFKES, LEO BURNETT/TORONTO

CREATIVE DIRECTOR • JULIEN BENMOUSSA, MARCEL

EXECUTIVE CREATIVE DIRECTOR • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI

ART DIRECTOR • DEJAN DJURIC, LEO BURNETT/TORONTO

COPYWRITERS • DAMIEN LEBREUILLY / JONATHAN WAWER, MARCEL

CREATIVE DIRECTOR • THEO ROCHA, F/NAZCA SAATCHI & SAATCHI

ART DIRECTOR • STEVEN TIAO, LEO BURNETT/TORONTO

ART DIRECTORS • ALI QAMARI / PIERRE DELORT / GUILLAUME DELATTRE, MARCEL

ART DIRECTOR • FABIANO HIGASHI, F/NAZCA SAATCHI & SAATCHI

ART DIRECTOR • IRIS WU, LEO BURNETT/TORONTO

ASSOCIATE DIRECTOR • BLANDINE MERCIER, MARCEL

COPYWRITER • ISAAC SERRUYA, F/NAZCA SAATCHI & SAATCHI

DESIGNER • DEJAN DJURIC, LEO BURNETT/TORONTO

ACCOUNT MANAGER • MATTHIEU MORTEAU, MARCEL

ILLUSTRATOR • FABIANO HIGASHI, LEONARDO DOLFINI, FABIO VIDO,

DESIGNER • STEVEN TIAO, LEO BURNETT/TORONTO

PROJECT MANAGER • BARBARA CRUCHET, MARCEL

F/NAZCA SAATCHI & SAATCHI

DESIGNER • IRIS WU, LEO BURNETT/TORONTO

HEAD OF STRATEGIC PLANNING • GUILLAUME LE GORREC, MARCEL

PHOTOGRAPHER • IARA VENANZI, F/NAZCA SAATCHI & SAATCHI

AGENCY PRODUCER • KIM BURCHIEL, LEO BURNETT/TORONTO

STRATEGIC PLANNING • LEODA ESTEVE, MARCEL

ART BUYER • EDNA BOMBINI, F/NAZCA SAATCHI & SAATCHI

PHOTOGRAPHER • DEJAN DJURIC, LEO BURNETT/TORONTO

PR • MÉLANIE COLLÉOU, MARCEL

ACCOUNT TEAM • MARCELLO PENNA, GISELA ASSUMPÇÃO, GABRIELA MARQUES,

PHOTOGRAPHER • STEVEN TIAO, LEO BURNETT/TORONTO

PRODUCERS (PRINT) • PATRICK ANDRIOT / PATRICE DRUET, PRODIGIOUS

JULIANNA CARVALHO, F/NAZCA SAATCHI & SAATCHI

PHOTOGRAPHER • IRIS WU, LEO BURNETT/TORONTO

PHOTOGRAPHER • PATRICE DE VILLIERS, -

MEDIA TEAM • FÁBIO FREITAS, CAROLINA BERTÃO, OLIVIA BAPTISTA,

ENTERED BY • LEO BURNETT TORONTO

RETOUCHING • SOPHIE LAWES, STANLEY’S

HELENA CAMARGO, F/NAZCA SAATCHI & SAATCHI

POST PRODUCTION • MARIE ABSOLOM, -

CLIENT APPROVAL • MIRELLA MARCHI, PATRÍCIA RUSILO, NISSIN AJINOMOTO

B06/174 • BRAZIL

ENTERED BY • MARCEL PARIS

ENTERED BY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

PROMOTIONAL ITEM DESIGN

B01/011 • FRANCE

B01/298 • UNITED KINGDOM

CLIENT • L&PM

POSTERS

POSTERS

PRODUCT/SERVICE • POCKET BOOKS

TITLE • FEDORA

TITLE • LIFEPAINT

DESIGN/ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO

CLIENT • FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS

CLIENT • VOLVO UK

PRODUCTION COMPANY, CITY • TRATOR FILMES SÃO PAULO

OF BALLET AND OPERA

PRODUCT/SERVICE • LIFEPAINT PROMOTIONAL ITEM

CCO • SERGIO GORDILHO, AFRICA

PRODUCT/SERVICE • CULTURAL INSTITUTION

DESIGN/ADVERTISING AGENCY, CITY • GREY LONDON

EXECUTIVE CREATIVE DIRECTOR • ALVARO RODRIGUES, AFRICA

DESIGN/ADVERTISING AGENCY, CITY • LANDOR ASSOCIATES PARIS

CHAIRMAN AND CHIEF CREATIVE OFFICER • NILS LEONARD, GREY LONDON

EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA

PRESIDENT • LUC SPEISSER, LANDOR ASSOCIATES

CREATIVE DIRECTOR • HOLLIE NEWTON, GREY LONDON

EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA

EXECUTIVE CREATIVE DIRECTOR • TRISTAN MACHEREL, LANDOR ASSOCIATES

CREATIVE • JONAS ROTH, GREY LONDON

CREATIVE DIRECTOR • DIOGO MELLO, AFRICA

DESIGN DIRECTOR • JÉRÉMIE BARRY, LANDOR ASSOCIATES

CREATIVE • RASMUS SMITH BECH, GREY LONDON

COPYWRITER • OTTO PAJUNK, AFRICA

SENIOR DESIGNER • DOMINIC DAVIDSON-MERRITT, LANDOR ASSOCIATES

PLANNER • WIKTOR SKOOG, GREY LONDON

ART DIRECTOR • RICARDO MATOS, AFRICA

CLIENT DIRECTOR • ANITA LIM, LANDOR ASSOCIATES

PRODUCER • FRANCESCA MAIR, GREY LONDON

ART DIRECTOR • ANA NOVIS, AFRICA

TITLE • TICKET BOOKS

D6-25-33-Design_Winners.indd 30

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LIONS DAILY NEWS

DESIGN WINNERS 31

THURSDAY / JUNE 25 / 2015

PROJECT CREATIVE DIRECTOR • EVANDRO SOARES, AFRICA

PRODUCER • STUART BURKIN, THE WEINSTEIN COMPANY

C03/035 • USA

PROJECT MANAGER • MONIQUE LOPES LIMA, AFRICA

DIRECTOR • BEN SMITH, MILL+

PHOTOGRAPHY

AGENCY PRODUCER • MARCELLA NISSENTAL, AFRICA

DIRECTOR • BRYCE WYMER, MILL+

TITLE • WORLD GALLERY

CLIENT SERVICES • MONIQUE LOPES LIMA, AFRICA

EXECUTIVE PRODUCER • DANIELLE AMARAL, MILL+

CLIENT • APPLE

PRODUCTION COMPANY • TRATOR FILMES TEAM, TRATOR FILMES

SENIOR PRODUCER • CARL WALTERS, MILL+

PRODUCT/SERVICE • IPHONE 6

DIRECTOR • WILL MAZZOLA, TRATOR FILMES

EDITOR • CHARLOTTE CARR, MILL+ LIVE-ACTION PRODUCER • TIA PERKINS, MILL+

DESIGN/ADVERTISING AGENCY, CITY • TBWA\MEDIA ARTS LAB LOS ANGELES /

TECHNOLOGY • BIZSYS TEAM, BIZSYS WEB DEVELOPER • LUEGO TEAM, LUEGO

DIRECTOR OF PHOTOGRAPHY • ADAM CARBONI, MILL+

SOUND DESIGN • LUCHA LIBRE AUDIO TEAM, LUCHA LIBRE AUDIO

ART DIRECTOR, ILLUSTRATOR • MICHAEL MARSICANO, MILL+

PARTNER • VIA QUATRO TEAM, VIA QUATRO

SHOOT SUPERVISOR, 2D ARTIST • DANIEL GIRALDO, MILL+

ENTERED BY • AFRICA SÃO PAULO

2D LEAD ARTIST • ANTOINE DOUADI, MILL+ 2D ARTIST • YOON-SUN BAE, MILL+

APPLE CUPERTINO MEDIA AGENCY, CITY • OMD WORLDWIDE NEW YORK CHAIRMAN • LEE CLOW, TBWA\MEDIA ARTS LAB PRESIDENT • ERICA HOHOLCK, TBWA\MEDIA ARTS LAB CHIEF CREATIVE OFFICER • DUNCAN MILNER, TBWA\MEDIA ARTS LAB EXECUTIVE CREATIVE DIRECTOR • ERIC GRUNBAUM, TBWA\MEDIA ARTS LAB

B07/002 • JAPAN

2D ARTIST • DAN DIFELICE, MILL+

PUBLICATIONS & BRAND COLLATERAL

MOTION GRAPHICS • CHET HIRSCH, MILL+

GCD/ COPYWRITER • CHARLES HODGES, TBWA\MEDIA ARTS LAB

TITLE • HONDA. BEAUTIFUL ENGINES.

MOTION GRAPHICS • TETSURO MISE, MILL+

GCD/ ART DIRECTOR • CHUCK MONN, TBWA\MEDIA ARTS LAB

CLIENT • HONDA MOTOR CO.

DESIGNER • GERA FRASCAROLI, MILL+

CD/ ART DIRECTOR • ANTOINE CHOUSSAT, TBWA\MEDIA ARTS LAB

PRODUCT/SERVICE • HONDA

COLOURIST • MICHAEL ROSSITER, MILL+

CD/ ART DIRECTOR • SHAWN SCHRADER, TBWA\MEDIA ARTS LAB

DESIGN/ADVERTISING AGENCY, CITY • MORI TOKYO / DENTSU INC. TOKYO

PRODUCTION COORDINATOR • TARUN CHARAIPOTRA, MILL+

CD/ COPYWRITER • ZACH WATKINS, TBWA\MEDIA ARTS LAB

CREATIVE DIRECTOR • MORIHIRO HARANO, MORI INC.

ENTERED BY • MILL+ NEW YORK

ACD/ART DIRECTOR • PAUL WYSOCAN, TBWA\MEDIA ARTS LAB ACD/ART DIRECTOR • MASAYA ASAI, TBWA\MEDIA ARTS LAB

ART DIRECTOR • YOSHIHIRO YAGI, DENTSU COPYWRITER • HARUKO TSUTSUI, DENTSU COPYWRITER • NAE MIKUNI, DENTSU COPYWRITER • DAISUKE ASANO, DENTSU COPYWRITER • SCOTT LEHMAN, LEHMANAD GRAPHIC DESIGNER • TAIJI KIMURA, PEN. GRAPHIC DESIGNER • DAISUKE HATAKEYAMA, CREATIVE POWER UNIT GRAPHIC DESIGNER • MASASHI FUJITA, CREATIVE POWER UNIT GRAPHIC DESIGNER • CHIHIRO KATO, DENTSU GRAPHIC DESIGNER • MASANARI KAKAMU, DENTSU GRAPHIC DESIGNER • DAISUKE SASAKI GRAPHIC DESIGNER • DAVID ROBERT PHOTOGRAPHER • FUMIHITO KATAMURA, FUMIHITO KATAMURA PHOTOGRAPH OFFICE PRINTING DIRECTOR • SHINYA TAMURA, DENTSU ON DEMAND GRAPHIC PRODUCTION MANAGER • YUTA HARASAWA, TYO PRODUCTIONS1 PRODUCTION MANAGER • MASAHIRA MIZUTA, TYO PRODUCTIONS1 AGENCY PRODUCER • MISATO TACHIBANA, MORI INC. AGENCY PRODUCER • HIDENORI KAKINUMA, DENTSU PRODUCER • SHUNICHI TAKANO, TYO PRODUCTIONS1 ENTERED BY • MORI TOKYO B08III/006 • GERMANY LARGE BUSINESS TITLE • THE BURGER REPORT CLIENT • MCDONALD´S GERMANY PRODUCT/SERVICE • MCDONALD´S GERMANY CR REPORT DESIGN/ADVERTISING AGENCY, CITY • THJNK HAMBURG / LEO BURNETT FRANKFURT CHIEF CREATIVE OFFICER • ARMIN JOCHUM, THJNK CHIEF CREATIVE OFFICER • ANDREAS PAULI, LEO BURNETT FRANKFURT CREATIVE DIRECTOR • MAX BIEDERMANN, THJNK CREATIVE DIRECTOR • ALEXANDER MÜSGENS, THJNK

C01II/046 • JAPAN

SENIOR ART DIRECTOR • HARU NISAWADARIA, TBWA\MEDIA ARTS LAB

PRINT AND POSTER

ART DIRECTOR • JULIEN MICHEL, TBWA\MEDIA ARTS LAB

TITLE • IRON MIND

ART DIRECTOR • KYUNGRAN CHANG, TBWA\MEDIA ARTS LAB

CLIENT • YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO

STUDIO DESIGNER • MASAO ISHIDA, TBWA\MEDIA ARTS LAB

PRODUCT/SERVICE • ONE SHOW 2013 EXHIBITION IN JAPAN DESIGN/ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO PRODUCTION COMPANY, CITY • CREATIVE POWER UNIT TOKYO EXECUTIVE CREATIVE DIRECTOR • YUYA FURUKAWA, DENTSU INC. CREATIVE DIRECTOR/ART DIRECTOR • YOSHIHIRO YAGI, DENTSU INC. COPY WRITER • HARUKO TSUTSUI, DENTSU INC. COPY WRITER • NAO SAKAMOTO, DENTSU INC.

DIRECTOR OF ART PRODUCTION • HELEN O’NEILL, TBWA\MEDIA ARTS LAB DIRECTOR OF PRINT PRODUCTION • PETER NOLAN, TBWA\MEDIA ARTS LAB ENTERED BY • TBWA\MEDIA ARTS LAB LOS ANGELES C04/001 • GERMANY SOUND DESIGN

DESIGNER • MINAMI OTSUKA, CREATIVE POWER UNIT

TITLE • THE MSC MAGNIFICA SHIPHORN CHOIR

DESIGNER • HIRONO MATSUNAGA, DENTSU INC.

CLIENT • MSC KREUZFAHRT

PRODUCER • YOSHIKO TOMITA, DENTSU INC.

PRODUCT/SERVICE • MSC KREUZFAHRT

PRINTING DIRECTOR • SHINYA TAMURA, DENTSU ON DEMAND GRAPHIC INC.

DESIGN/ADVERTISING AGENCY, CITY • LEAGAS DELANEY HAMBURG

ENTERED BY • DENTSU INC. TOKYO

PRODUCTION COMPANY, CITY • LEAGAS DELANEY PRODUCTION DEPARTMENT HAMBURG

C01II/174 • MALAYSIA

CHIEF CREATIVE OFFICER • HERMANN WATERKAMP, LEAGAS DELANEY HAMBURG

PRINT AND POSTER

CREATIVE DIRECTOR • JAN WÖLFEL, ANDRÉ HENNEN, MICHAEL GÖTZ,

TITLE • CUT A TREE. KILL A LIFE - TAPIR

LEAGAS DELANEY HAMBURG

CLIENT • MALAYSIAN NATURE SOCIETY

ART DIRECTOR • ALINA GAMPERT, SAMUEL HUBER, MATTHIAS GRUNDNER,

PRODUCT/SERVICE • BELUM-TEMENGOR RAINFOREST

LEAGAS DELANEY HAMBURG

DESIGN/ADVERTISING AGENCY, CITY • Y&R MALAYSIA KUALA LUMPUR EXECUTIVE CREATIVE DIRECTOR • GIGI LEE, Y&R MALAYSIA CREATIVE DIRECTOR • JOSHUA TAY, Y&R MALAYSIA ART DIRECTOR • LAW KOK YEW/JOSHUA TAY/GIGI LEE, Y&R MALAYSIA COPYWRITER • WILCOX YAP, Y&R MALAYSIA DESIGNER • LAW KOK YEW/NICHOLAS SIEW, Y&R MALAYSIA ILLUSTRATOR • LAW KOK YEW/NICHOLAS SIEW, Y&R MALAYSIA

COPYWRITER • MICHAEL KINADETER, LEONARD KELLER, SAMUEL MOON, LEAGAS DELANEY HAMBURG AGENCY PRODUCER • LEAGAS DELANEY PRODUCTION DEPARTMENT, LEAGAS DELANEY PRODUCTION DEPARTMENT FFF PRODUCER • LEAGAS DELANEY PRODUCTION DEPARTMENT, LEAGAS DELANEY PRODUCTION DEPARTMENT

TYPOGRAPHER • LAW KOK YEW/NICHOLAS SIEW, Y&R MALAYSIA

SOUNDDESIGN • HASTINGS AUDIO NETWORK, HASTINGS AUDIO NETWORK

ART BUYER • T L TAN, Y&R MALAYSIA

TECHNICAL DIRECTOR • AXEL FAHRENHORST, AMBITION

ACCOUNT SUPERVISOR • ELIZA WONG, Y&R MALAYSIA

ENTERED BY • LEAGAS DELANEY HAMBURG

ADVERTISER SUPERVISOR • ANDREW J. SEBASTIAN, MALAYSIAN NATURE SOCIETY

ART DIRECTOR • DIMITRIOS ARAMPATZIOGLOU, LEO´S THJNK TANK

OTHER CREDITS: PRINT MAKER • OOI CHEING TAM/CUE ART & DESIGN ASSOCIATES

C04/004 • GERMANY

COPYWRITER • DANIEL GASSNER, LEO´S THJNK TANK

ENTERED BY • Y&R MALAYSIA KUALA LUMPUR

SOUND DESIGN

ACCOUNT DIRECTOR • AXEL KÄSER, LEO BURNETT FRANKFURT

TITLE • THE BERLIN WALL OF SOUND

ACCOUNT MANAGER • ALEXANDER WIELAND, LEO´S THJNK TANK

C01III/008 • FRANCE

AGENCY PRODUCER • CHRISTIANE SEIFERT, FREELANCER

CLIENT • SOUNDCLOUD

PACKAGING AND PROMOTIONAL ITEM DESIGN

SOUND STUDIO • EXIT-STUDIOS GMBH, EXIT-STUDIOS

PRODUCT/SERVICE • SOUNDCLOUD

TITLE • WAIT

PRINTING • COLOR GRUPPE, COLOR GRUPPE

DESIGN/ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF /

CLIENT • JÉRÉMIE NORMANDIN

COMPOSER • BENEDIKT SIEGLER, SUEDLICH-T

PRODUCT/SERVICE • PREMIUM TEA

MOTION GRAPHIC • SUEDLICH-T GMBH, SUEDLICH-T

DESIGN/ADVERTISING AGENCY, CITY • LANDOR ASSOCIATES PARIS

SOUND MIXER • KLAUS LESOINE, EXIT-STUDIOS

PRESIDENT AND COPYWRITER • LUC SPEISSER, LANDOR ASSOCIATES

ENTERED BY • THJNK HAMBURG

EXECUTIVE CREATIVE DIRECTOR • TRISTAN MACHEREL, LANDOR ASSOCIATES SENIOR DESIGNER • DOMINIC DAVIDSON-MERRITT, LANDOR ASSOCIATES

GREY GERMANY BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY GMBH EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206

B09II/003 • USA

SENIOR STRATEGIST • CLÉMENT CHABERT, LANDOR ASSOCIATES

TITLE SEQUENCES

PROD/IMP/REAL DIRECTOR • MAUREEN BARONI, LANDOR ASSOCIATES

TITLE • MARCO POLO TITLE SEQUENCE

ASSOCIATE DIRECTOR/TECHNICAL DESIGN • STÉPHANE QUEZEL,

ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN

CLIENT • NETFLIX / WEINSTEIN GROUP

LANDOR ASSOCIATES

MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN

PRODUCT/SERVICE • TITLE SEQUENCE

PRODUCTION MANAGER • LORETTE LACAZE, LANDOR ASSOCIATES

GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD LIMITED

PRODUCTION COMPANY, CITY • MILL+ NEW YORK

COPYWRITER • ALEXANDRE VACANTE, LANDOR ASSOCIATES

OTHER • PETER ENGEL, GREY GERMANY GMBH

EXECUTIVE PRODUCER • COLLIN CREIGHTON, THE WEINSTEIN COMPANY

COPYWRITER • SUSAN LIU, LANDOR ASSOCIATES

OTHER • MATHIAS RENNER, GREY GERMANY GMBH

EXECUTIVE PRODUCER • DANIEL MINAHAN, THE WEINSTEIN COMPANY

ENTERED BY • LANDOR ASSOCIATES PARIS

ENTERED BY • GREY GERMANY DÜSSELDORF

D6-25-33-Design_Winners.indd 31

SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206

24/06/2015 15:25

32 DESIGN WINNERS

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LIONS DAILY NEWS

C05/031 • UNITED KINGDOM

C07/022 • SWEDEN

DESIGN/ADVERTISING AGENCY, CITY • THE BARBARIAN GROUP NEW YORK

LOGO & LOGO TYPE (DESIGNED FOR LARGE SCALE ORGANISATIONS)

WRITING FOR BRANDS / TONE OF VOICE

PRODUCTION COMPANY, CITY • METHOD STUDIOS NEW YORK

TITLE • AIRBNB REBRAND

TITLE • WOW! NO COW!

ENTERED BY • THE BARBARIAN GROUP NEW YORK

CLIENT • AIRBNB

CLIENT • OATLY PRODUCT/SERVICE • OAT BASED DRINKS & FOODS

D03I/038 • THAILAND

DESIGN/ADVERTISING AGENCY, CITY • FORSMAN & BODENFORS GOTHENBURG

POSTERS

ACCOUNT SUPERVISOR • JERK ZANDER, FORSMAN & BODENFORS

TITLE • BE PREPARED

ACCOUNT MANAGER • BRITTA MALMBERG/ERICA BERGHAGEN,

CLIENT • FERRERO ASIA

FOUNDER AND COO • BEN WRIGHT, DESIGNSTUDIO

FORSMAN & BODENFORS

PRODUCT/SERVICE • TIC TAC

FOUNDER AND CEO • BRIAN CHESKY, AIRBNB

ART DIRECTOR • LARS ELFMAN, FORSMAN & BODENFORS

DESIGN/ADVERTISING AGENCY, CITY • NUDEJEH BANGKOK /

FOUNDER AND CPO • JOE GEBBIA, AIRBNB

COPYWRITER • MARTIN RINGQVIST, FORSMAN & BODENFORS

GREY THAILAND BANGKOK

EXECUTIVE CREATIVE DIRECTOR • JAMES GREENFIELD, DESIGNSTUDIO

COPYWRITER • JOHN SCHOOLCRAFT, OATLY

CHIEF CREATIVE OFFICER • ALI SHABAZ, GREY GROUP THAILAND

HEAD OF BRAND CREATIVE • ANDREW SCHAPIRO, AIRBNB

DESIGNER • CHRISTOFFER PERSSON, FORSMAN & BODENFORS

CREATIVE CHAIRWOMAN • JUREEPORN THAIDUMRONG, NUDEJEH THAILAND

CREATIVE DIRECTOR • TIM WILLIAMS, DESIGNSTUDIO

3D IMAGE • FREDRIK PERSSON, PERSSONS PIXLAR

EXECUTIVE CREATIVE DIRECTOR • ASAWIN PHANICHWATANA, NUDEJEH THAILAND

PLANNER • ANNKI BRYHN JANSSON, INSIKT ANALYS STRATEGI

CREATIVE DIRECTOR • ANDREW CHU, NUDEJEH THAILAND

REPRO/ORIGINAL • F&B FACTORY, F&B FACTORY

CREATIVE TEAM • ANDREW CHU, NUDEJEH THAILAND

ENTERED BY • FORSMAN & BODENFORS GOTHENBURG

CREATIVE TEAM • ARNON KANTAWANG, NUDEJEH THAILAND

PRODUCT/SERVICE • ALL SERVICES DESIGN/ADVERTISING AGENCY, CITY • DESIGNSTUDIO LONDON FOUNDER AND CEO • PAUL STAFFORD, DESIGNSTUDIO

DESIGN DIRECTOR • RICH LYONS, DESIGNSTUDIO DESIGNER • JOWEY RODEN, DESIGNSTUDIO DESIGNER • JAMES CULLEN, DESIGNSTUDIO

CREATIVE TEAM • WATJANAKORN MOLLPRASITTIPO, NUDEJEH THAILAND

HEAD OF PRODUCTION • CHRIS HACKING, DESIGNSTUDIO

C07/037 • BRAZIL

CREATIVE TEAM • PAT DEESAWAT, NUDEJEH THAILAND

ENTERED BY • DESIGNSTUDIO LONDON

WRITING FOR BRANDS / TONE OF VOICE

CREATIVE TEAM • WORRAWAN CHAILERT, NUDEJEH THAILAND

TITLE • RON MUECK AT PINACOTECA

PLANNER • JONGKOCH DUSITTANAKARIN, NUDEJEH THAILAND

C06/014 • FRANCE

CLIENT • PINACOTECA DO ESTADO DE SÃO PAULO

ACCOUNT SERVICES TEAM • KANAPORN HUTCHESON, NUDEJEH THAILAND

LOGO & LOGO TYPE (DESIGNED FOR SMALL SCALE ORGANISATIONS)

PRODUCT/SERVICE • INSTITUTIONAL

ACCOUNT SERVICES TEAM • KONTHAMAS RATANASUVAN, NUDEJEH THAILAND

TITLE • FEDORA

DESIGN/ADVERTISING AGENCY, CITY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

ACCOUNT SERVICES TEAM • KODCHAKORN WALAPHON, NUDEJEH THAILAND

EXECUTIVE CREATIVE DIRECTOR • FABIO FERNANDES,

ACCOUNT SERVICES TEAM • GAURAV ARORA, GREY GROUP THAILAND

F/NAZCA SAATCHI & SAATCHI

ACCOUNT SERVICES TEAM • MARIE TAN, GREY GROUP THAILAND

EXECUTIVE CREATIVE DIRECTOR • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI

PRODUCTION MANAGER • WONG CHENG WAH, GREY GROUP THAILAND

ART DIRECTOR • RODRIGO CASTELLARI, F/NAZCA SAATCHI & SAATCHI

DIGITAL ACCOUNT DIRECTOR • ROHIT NAIR, GREY GROUP SINGAPORE

ART DIRECTOR • BRUNO OPPIDO, F/NAZCA SAATCHI & SAATCHI

DIGITAL ACCOUNT MANAGER • LINDA AVRIANI, GREY GROUP SINGAPORE

PRESIDENT • LUC SPEISSER, LANDOR ASSOCIATES

COPYWRITER • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI

ENTERED BY • NUDEJEH BANGKOK

EXECUTIVE CREATIVE DIRECTOR • TRISTAN MACHEREL, LANDOR ASSOCIATES

PHOTOGRAPHER • THOMAS SALVA, LUMENTO

DESIGN DIRECTOR • JÉRÉMIE BARRY, LANDOR ASSOCIATES

ACCOUNT TEAM • MARCELO PENNA, VALÉRIA COUTINHO, BEATRIZ ALTAFINI,

D04II/043 • USA

SENIOR DESIGNER • DOMINIC DAVIDSON-MERRITT, LANDOR ASSOCIATES

F/NAZCA SAATCHI & SAATCHI

SCULPTURAL

CLIENT DIRECTOR • ANITA LIM, LANDOR ASSOCIATES

PLANNER TEAM • JOSÉ PORTO, ANDRÉ FORESTI, GABRIELA SANCHEZ,

TITLE • SNOW GRAFFITI

FLAVIA NOGUEIRA, F/NAZCA SAATCHI & SAATCHI

CLIENT • MEXICO TOURISM BOARD

MEDIA TEAM • FÁBIO FREITAS, MAURÍCIO ALMEIDA, LUANA GALLIZZI,

PRODUCT/SERVICE • MEXICO

MATEUS ECHETO, F/NAZCA SAATCHI & SAATCHI

DESIGN/ADVERTISING AGENCY, CITY • LAPIZ CHICAGO

GRAPHIC PRODUCTION • JOMAR FARIAS, LEANDRO FERREIRA,

GENERAL MANAGER • GUSTAVO RAZZETTI, LAPIZ

F/NAZCA SAATCHI & SAATCHI

CHIEF CREATIVE OFFICER • LAURENCE KLINGER, LAPIZ

LANDOR ASSOCIATES

CLIENT APPROVAL • PAULO VICELLI, ADRIANA KUNSCH, PATRICIA EWALD,

EXECUTIVE CREATIVE DIRECTOR • FABIO SEIDL, LAPIZ

PRODUCTION MANAGER • LORETTE LACAZE, LANDOR ASSOCIATES

PINACOTECA DO ESTADO DE SÃO PAULO

CREATIVE DIRECTOR • CARLOS ‘IA’ MURAD, LAPIZ

PRODUCTION ARTIST • OLIVIER THOI, LANDOR ASSOCIATES

ENTERED BY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

ASSOCIATE CREATIVE DIRECTOR • FLAVIO PINA, LAPIZ

CLIENT • FEDORA-THE EUROPEAN CIRCLE OF PHILANTHROPISTS OF BALLET AND OPERA PRODUCT/SERVICE • CULTURAL INSTITUTION DESIGN/ADVERTISING AGENCY, CITY • LANDOR ASSOCIATES PARIS

SENIOR CLIENT MANAGER • BÉNÉDICTE AVRILLON, LANDOR ASSOCIATES SENIOR STRATEGIST • CLÉMENT CHABERT, LANDOR ASSOCIATES PROD/IMP/REAL DIRECTOR • MAUREEN BARONI, LANDOR ASSOCIATES ASSOCIATE DIRECTOR/TECHNICAL DESIGN • STÉPHANE QUEZEL,

SENIOR COPYWRITER • EDUARDO VEA KEATING, LAPIZ

SENIOR DESIGNER • ALEXANDRA ROLLANDEAU, LANDOR ASSOCIATES ACCOUNT MANAGER • ALEXANDRE VACANTE, LANDOR ASSOCIATES

D01III/003 • UNITED KINGDOM

EXECUTIVE PRODUCER • ALDO GAGLIARDI, LAPIZ

COPYWRITER • SUSAN LIU, LANDOR ASSOCIATES

LARGE BUSINESS

AGENCY PRODUCER • BOBBY GRUENBERG, LAPIZ

TITLE • ADIDAS ORIGINALS NEIGHBOURHOOD STORES

ACCOUNT DIRECTOR • ERNESTO ADDUCI, LAPIZ

CLIENT • ADIDAS

ACCOUNT EXECUTIVE • PABLO SABOURET, LAPIZ

PRODUCT/SERVICE • ADIDAS ORIGINALS NEIGHBOURHOOD STORES

EDITOR • JONNY ARCILA, LAPIZ

DESIGN/ADVERTISING AGENCY, CITY • HERE DESIGN LONDON

FILM DIRECTION • BEN DERICO, DERICO FILMS

WRITING FOR BRANDS / TONE OF VOICE

DESIGN DIRECTOR • ANDREW GIDDINGS, HERE DESIGN

ARTIST • NOSE LANARIZ, NOSE

TITLE • THERE’S ANOTHER SIDE TO THE STORY

PRODUCTION DESIGNER • LISA VANDY, HERE DESIGN

ENTERED BY • LAPIZ CHICAGO

CLIENT • DEPAUL UK

ENTERED BY • HERE DESIGN LONDON

ENTERED BY • LANDOR ASSOCIATES PARIS C07/016 • UNITED KINGDOM

D06/009 • RUSSIA

PRODUCT/SERVICE • HOMELESS CHARITY DESIGN/ADVERTISING AGENCY, CITY • PUBLICIS LONDON

D02I/001 • JAPAN

WAYFINDING & SIGNAGE

EXECUTIVE CREATIVE DIRECTOR • ANDY BIRD, PUBLICIS LONDON

SMALL BUSINESS

TITLE • MORE THAN A SIGN

TITLE • FLOWER LUSH IN ROPPONGI HILLS

CLIENT • DISLIFE

CLIENT • MORI BUILDING

PRODUCT/SERVICE • DISABILITY RIGHTS AWARENESS

PRODUCT/SERVICE • FLOWER LUSH IN ROPPONGI HILLS

DESIGN/ADVERTISING AGENCY, CITY • Y&R MOSCOW

DESIGN/ADVERTISING AGENCY, CITY • AD&D TOKYO

CHIEF CREATIVE OFFICER • MARCO CREMONA, Y&R MOSCOW

ART DIRECTOR/DESIGNER • REN TAKAYA, AD&D

CHIEF CREATIVE OFFICER • LUIS TAUFFER, Y&R MOSCOW

STRATEGIST • ANTHONY HARRIS, PUBLICIS LONDON

DESIGNER • MIDORI SAITO, AD&D

ASSOCIATE CREATIVE DIRECTOR • FEDERICO FANTI, Y&R MOSCOW

STRATEGIST • LOUIS DE LA MORINIERE, PUBLICIS LONDON

SELECTOR/COORDINATOR • HIROMI KATO, JOURNEY

CHIEF CREATIVE OFFICER • JAIME MANDELBAUM,

HEAD OF OPERATIONS • DEBBIE BURKE, PUBLICIS LONDON

PHOTOGRAPHER • MASAYOSHI HARABUCHI,

Y&R CENTRAL & EASTERN EUROPE

AGENCY EXECUTIVE PRODUCER • STEVE MCFARLANE, PUBLICIS LONDON

HARABUCHI MASAYOSHI PHOTO STUDIO

SENIOR ART DIRECTOR • ARTEM GONCHAROV, Y&R MOSCOW

AGENCY PRODUCER • GREG COLLIER, PUBLICIS LONDON

PHOTOGRAPHER • YUICHI UMEHARA, HARABUCHI MASAYOSHI PHOTO STUDIO

COPYWRITER • NIKITA BOCHAROV, Y&R MOSCOW

SALES DIRECTOR • KENTARO IKEDA, TOPPAN PRINTING CO.

DESIGNER • POLINA KRASNOVA, Y&R MOSCOW

ENTERED BY • AD&D TOKYO

HEAD OF CLIENTS DEPARTMENT • DARIA TRUBETSKAYA, Y&R MOSCOW

COPYWRITER • BEN SMITH, PUBLICIS LONDON ART DIRECTOR • DAN KENNARD, PUBLICIS LONDON BUSINESS DIRECTOR • WILL ARNOLD-BAKER, PUBLICIS LONDON ACCOUNT MANAGER • TOM FROGETT, PUBLICIS LONDON

AGENCY PRODUCER • ED PAGE, PUBLICIS LONDON HEAD OF ART AND DESIGN • ANDY BREESE, PUBLICIS LONDON PHOTOGRAPHER • MARK WESLEY, PUBLICIS LONDON

CLIENT SERVICE DIRECTOR • ANDREY PAVLOV, Y&R MOSCOW D02III/002 • USA

SENIOR ACCOUNT MANAGER • PAVEL BASOV, Y&R MOSCOW

LARGE BUSINESS

ACCOUNT MANAGER • ELENA GRIGORIEVA, Y&R MOSCOW

ART BUYER • CLAIRE LILLIS, PUBLICIS LONDON

TITLE • CENTERSTAGE

HEAD OF TV PRODUCTION DEPARTMENT • ALEXEY AL-NASHI, ADSERVICE

ART BUYER • SARAH CLIFFORD, PUBLICIS LONDON

CLIENT • SAMSUNG ELECTRONICS

SENIOR ART DIRECTOR • ALEXANDER PERMINOV, ADSERVICE

ENTERED BY • PUBLICIS LONDON

PRODUCT/SERVICE • SAMSUNG ELECTRONICS

FILM EDITOR • ILYA MALOV, ADSERVICE

DESIGNER • DAVE STANSFIELD, PUBLICIS LONDON

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DESIGN WINNERS 33

THURSDAY / JUNE 25 / 2015

PRODUCER • YANA SEREDENKO, ADSERVICE

E08/067 • BRAZIL

F01/003 • USA

SOUND ENGINEER • VALENTIN BORISEVICH, ADSERVICE

3D STRUCTURAL DESIGN

WEBSITE

COMPUTER GRAPHICS SPECIALIST • MICHAEL OVSIANNIKOV, ADSERVICE

TITLE • SOUNDLAB BOX

TITLE • WEBSITE REDESIGN

COMPUTER GRAPHICS SPECIALIST • EGOR KASATSKY, ADSERVICE

CLIENT • LEICA GALLERY SÃO PAULO

CLIENT • VIRGIN AMERICA

COMPUTER GRAPHICS SPECIALIST • OLEG MAXIMOV, ADSERVICE

PRODUCT/SERVICE • LEICA INSTITUTIONAL

PRODUCT/SERVICE • RESPONSIVE WEBSITE

FOUNDER • YURI KOVALEV

DESIGN/ADVERTISING AGENCY, CITY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

DESIGN/ADVERTISING AGENCY, CITY • WORK & CO BROOKLYN

ENTERED BY • Y&R MOSCOW

EXECUTIVE CREATIVE DIRECTOR • FABIO FERNANDES,

PARTNER, DESIGN • JOE STEWART, WORK & CO

F/NAZCA SAATCHI & SAATCHI

PARTNER, DESIGN • FELIPE MEMORIA, WORK & CO

E01III/004 • RUSSIA

EXECUTIVE CREATIVE DIRECTOR • EDUARDO LIMA, F/NAZCA SAATCHI & SAATCHI

PARTNER, PRODUCT MANAGEMENT • GENE LIEBEL, WORK & CO

PREMIUM BRAND

ART DIRECTOR • BRUNO OPPIDO, F/NAZCA SAATCHI & SAATCHI

PARTNER, STRATEGY • MOHAN RAMASWAMY, WORK & CO

TITLE • DAIRY PACKAGING FOR THE FAMILY FARM OF CHEBURASHKINI BROTHERS

ART DIRECTOR • GABRIEL GUEDELHA, F/NAZCA SAATCHI & SAATCHI

DIRECTOR, PRODUCT MANAGEMENT • MICHAEL EVANS, WORK & CO

CLIENT • THE FAMILY FARM OF CHEBURASHKINI BROTHERS

COPYWRITER • THIAGO CARVALHO, F/NAZCA SAATCHI & SAATCHI

ASSOCIATE DESIGN DIRECTOR • DEVER THOMAS, WORK & CO

PRODUCT/SERVICE • DAIRY PRODUCTS

COPYWRITER • ROMERO CAVALCANTI, F/NAZCA SAATCHI & SAATCHI

SENIOR DESIGNER • RAFAEL MARIN, WORK & CO

DESIGN/ADVERTISING AGENCY, CITY • ERMOLAEV BUREAU MOSCOW

ACCOUNT TEAM • MARCELLO PENNA, MELANIE ZMETEK,

DESIGNER • HUGO ALBONETE, WORK & CO

CREATIVE DIRECTOR, DESIGNER • VLAD ERMOLAEV, ERMOLAEV BUREAU

F/NAZCA SAATCHI & SAATCHI

PRODUCT MANAGER • BEN KENDALL, WORK & CO

ENTERED BY • ERMOLAEV BUREAU MOSCOW

MEDIA TEAM • FÁBIO FREITAS, GABRIELA GUEDES, F/NAZCA SAATCHI & SAATCHI

VP, TECHNOLOGY • TIAGO LUCHINI, WORK & CO

PLANNER TEAM • JOSÉ PORTO, GUILHERME PASCULLI, F/NAZCA SAATCHI & SAATCHI

PRINCIPAL DEVELOPER • OLIVER DORE, WORK & CO

E02III/022 • FRANCE

ILLUSTRATION • FABIO VIDO, F/NAZCA SAATCHI & SAATCHI

LEAD DEVELOPER • IGOR OLIVEIRA, WORK & CO

PREMIUM BRAND

TYPOGRAPHER • GABRIEL GUEDELHA, BRUNO OPPIDO,

SENIOR DEVELOPER • CHRIS JAMES, WORK & CO

TITLE • DESIGN OF A SINGLE MALTS COLLECTION

F/NAZCA SAATCHI & SAATCHI

DEVELOPER • LEANDRO FERREIRA, WORK & CO

CLIENT • THE WHISKY LODGE

ART BUYER • EDNA BOMBINI, F/NAZCA SAATCHI & SAATCHI

PRODUCT/SERVICE • SINGLE MALTS

GRAPHIC PRODUCTION • JOMAR FARIAS, GUILHERME GAGGL, IZADORA MENEZES,

CREATIVE DIRECTOR • MICHAEL PLACE, BUILD

DESIGN/ADVERTISING AGENCY, CITY • BE DANDY PARIS

F/NAZCA SAATCHI & SAATCHI

ARTISTIC DIRECTOR • BERGET PIERRE, BE DANDY

AGENCY PRODUCER • VICTOR ALLOZA, RAFAEL PAES, F/NAZCA SAATCHI & SAATCHI

ARTISTIC DIRECTOR • LISA KITSCHENBERG, BE DANDY

SOUND DESIGN ARRANGEMENT • KITO SIQUEIRA, SATÉLITE ÇUDIO

ENTERED BY • BE DANDY PARIS

SOUND EDITOR • THÁCIO PALANCA, SATÉLITE ÇUDIO ACCOUNT TEAM • FERNANDA COSTA, MARINA PREVIDELI, SATÉLITE ÇUDIO

E03III/001 • FRANCE

EXECUTIVE PRODUCER • TATIANE DIAS, SATÉLITE ÇUDIO

PREMIUM BRAND

CLIENT APPROVAL • LUIZ MARINHO, ANNA SILVEIRA, LEICA GALLERY SÃO PAULO

TITLE • WAIT

ENTERED BY • F/NAZCA SAATCHI & SAATCHI SÃO PAULO

CLIENT • JÉRÉMIE NORMANDIN PRODUCT/SERVICE • PREMIUM TEA

E08/085 • THAILAND

DESIGN/ADVERTISING AGENCY, CITY • LANDOR ASSOCIATES PARIS

3D STRUCTURAL DESIGN

PRESIDENT AND COPYWRITER • LUC SPEISSER, LANDOR ASSOCIATES

TITLE • DEFINE THE DIFFERENCE

EXECUTIVE CREATIVE DIRECTOR • TRISTAN MACHEREL, LANDOR ASSOCIATES

CLIENT • NOBLE DEVELOPMENT PUBLIC CO.

SENIOR DESIGNER • DOMINIC DAVIDSON-MERRITT, LANDOR ASSOCIATES

PRODUCT/SERVICE • NOBLE

SENIOR STRATEGIST • CLÉMENT CHABERT, LANDOR ASSOCIATES

DESIGN/ADVERTISING AGENCY, CITY • OGILVY & MATHER BANGKOK

PROD/IMP/REAL DIRECTOR • MAUREEN BARONI, LANDOR ASSOCIATES

PRODUCTION COMPANY, CITY • KRATAI TUENTUA BANGKOK

ASSOCIATE DIRECTOR/TECHNICAL DESIGN • STÉPHANE QUEZEL,

CHIEF CREATIVE OFFICER • NOPADOL SRIKIEATIKAJOHN, OGILVY GROUP THAILAND

LANDOR ASSOCIATES

GROUP EXECUTIVE CREATIVE DIRECTOR • WISIT LUMSIRICHAROENCHOKE,

PRODUCTION MANAGER • LORETTE LACAZE, LANDOR ASSOCIATES

OGILVY GROUP THAILAND

COPYWRITER • ALEXANDRE VACANTE, LANDOR ASSOCIATES

CREATIVE DIRECTOR • THANAWAT CHONGMAHAKUL, OGILVY GROUP THAILAND

COPYWRITER • SUSAN LIU, LANDOR ASSOCIATES

ASSOCIATE CREATIVE DIRECTOR • PURIPONG LIMWANATIPONG,

ENTERED BY • LANDOR ASSOCIATES PARIS

OGILVY GROUP THAILAND COPYWRITER • CHANWIT NIMCHAROEN/KRIS GARFORD SPINDLER,

CMO • LUANNE CALVERT, VIRGIN AMERICA VP AND CIO • DEAN COOKSON, VIRGIN AMERICA DIRECTOR, DISTRIBUTION AND SALES • AMY BURR, VIRGIN AMERICA CREATIVE DIRECTOR • JESSE MCMILLIN, VIRGIN AMERICA CREATIVE DIRECTOR • JON GORDON, VIRGIN AMERICA ENTERED BY • WORK & CO BROOKLYN F01/027 • BELGIUM WEBSITE TITLE • EYE CLICK DONATION CLIENT • ALS LEAGUE PRODUCT/SERVICE • NON-PROFIT ASSOCIATION DESIGN/ADVERTISING AGENCY, CITY • PUBLICIS BRUSSELS CREATIVE DIRECTORS • TOM BERTH & GEERT DE ROCKER, PUBLICIS BRUSSELS CREATIVES • MARC RICHARD VANDER HEYDEN, KERMIT COTA, PUBLICIS BRUSSELS CREATIVE TECHNOLOGIST • NAÏM BADDICH, PUBLICIS BRUSSELS DESIGNER • ALEXANDRE SIMIONESCU, / ACCOUNT MANAGER • JONAS DE WIT, PUBLICIS BRUSSELS DEVELOPMENT • TIM KNAPEN, DE INDIANEN FACE TRACKING • /, VISAGE TECHNOLOGIES CLIENT SUPERVISOR • EVY REVIERS, ALS LIGA ENTERED BY • PUBLICIS BRUSSELS F03/012 • UNITED KINGDOM

E08/029 • GERMANY

OGILVY GROUP THAILAND

3D STRUCTURAL DESIGN

COPYWRITER • DOWRAI KHANTIGUL/MAUREEN TAN/PURIPONG LIMWANATIPONG,

TITLE • MAGIC TAPE

OGILVY GROUP THAILAND

CLIENT • 3M DEUTSCHLAND

ART DIRECTOR • NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/

PRODUCT/SERVICE • MAGIC TAPE

PURIPONG LIMWANATIPONG/PHIANPH, OGILVY GROUP THAILAND

DESIGN/ADVERTISING AGENCY, CITY • KOLLE REBBE HAMBURG

DESIGNER • NITITA LEERAPONGKUL, OGILVY GROUP THAILAND

PRODUCTION COMPANY, CITY • CZAR BERLIN

AGENCY PRODUCER • SASINAN JIRAWEERAWONG/URAVASEE CHATURONGAKUL/

INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR • DUAN EVANS, AKQA

EXECUTIVE CREATIVE DIRECTOR • SASCHA HANKE, KOLLE REBBE

PITIWAT CHARUCHINDA​/POTRAWEE WICHI, OGILVY GROUP THAILAND

CREATIVE DIRECTOR • WILL BATTERSBY, AKQA

UNIT CREATIVE DIRECTOR • ROLF LEGER, KOLLE REBBE

CHAIRMAN • PUNNEE CHAIYAKUL, OGILVY GROUP THAILAND

CREATIVE DIRECTOR • MATT BENNETT, AKQA

CREATIVE DIRECTOR • ALEXANDER HESSLEIN, KOLLE REBBE

BUSINESS DIRECTOR • THEERACHART THANASARAKIJ, OGILVY GROUP THAILAND

GROUP ACCOUNT DIRECTOR • ALISTAIR SCHOONMAKER, AKQA

CREATIVE DIRECTOR • MARC HAESSICKE, KOLLE REBBE

COMMUNICATIONS DIRECTOR • YANIN KASEMKOSOLSRI/PACHARAVAT APAPIPAT,

ASSOCIATE PROGRAMME DIRECTOR • NICK TOWNSEND, AKQA

AGENCY PRODUCER • BEY-BEY CHEN ROENZ, KOLLE REBBE

OGILVY GROUP THAILAND

EXECUTIVE PRODUCER • JOE CAI, AKQA

ACCOUNT MANAGER • DANIEL PRIESS, KOLLE REBBE

DIGITAL PLANNER • KUNCHALEE SUMLEERAT/INTIRA SREEAUMNUAY/

CLIENT PARTNER • MIKE DONOHUE, AKQA

ART DIRECTOR • ZILLAH BEESE, KOLLE REBBE

WARUN SIRIPRACHAI, OGILVY GROUP THAILAND

DESIGN DIRECTOR • CARLOS MATIAS, AKQA

COPYWRITER • TIM BOZEK, KOLLE REBBE

PROGRAMMER • NUTHAWUT SOMSUK, OGILVY GROUP THAILAND

ART DIRECTOR • MEEYEE FOONG, AKQA

PRODUCTION MANAGER • MARTIN LUEHE, KOLLE REBBE

PACKAGING DESIGNERS • SANTI LAWRACHAWEE/KANOKNUCH

DESIGNER • JIANWEI WONG, AKQA

FINAL ARTWORK • MAREIKE DOERRIES, KOLLE REBBE

SILLAPAWISAWAKUL/NATTHAWIT TONGPRASERT/TANAPORN CHAI,

SENIOR DESIGNER • JOSE PAZ, AKQA

SOUND ENGINEER • OSCAR MEIXNER, HASTINGS AUDIO NETWORK

PRACTICAL DESIGN STUDIO CO.

SENIOR DESIGNER • IGNACIO GONZALEZ, AKQA

PRODUCTION MANAGER • MARCO CORDES, RTS SCHOLZ

DIRECTOR • CHUKIAT PHOVONGPRILEART/NAVARATANA DONKORT,

TECHNICAL DELIVERY MANAGER • ANDREW BAO, AKQA

EXECUTIVE PRODUCER • THOMAS MUTERT, CZAR FILM

KRATAI TUENTUA CO., LTD./BOB EYE VIEW STUDIO BANGKOK

WEB DEVELOPER • ALEX GONG, AKQA

PRODUCER • JULIA WEBER, CZAR FILM

CINEMATOGRAPHER • PANIT JIRAWATTANANUNT/SIRIWAT SEESEANG,

ACCOUNT DIRECTOR • LESLIE CHENG, AKQA

DIRECTOR • JOHANNES SCHROEDER, CZAR FILM

KRATAI TUENTUA CO.

SENIOR PROJECT MANAGER • JENNY LAM, AKQA

DIRECTOR OF PHOTOGRAPHY • JAN PRAHL, CZAR FILM

FILM PRODUCER • ATHIP VICHUCHAIANAN/SUPARAT SATESAWAN,

COPYWRITER • JASON ZHAO, AKQA

EDITOR • GERWIN LUCAS, CZAR FILM

KRATAI TUENTUA CO.

ACCOUNT EXECUTIVE • VIVIAN LIU, AKQA

POSTPRODUCTION SUPERVISOR • THOMAS KLENKE, CZAR FILM

EDITOR • WISARUT DEELORM/NATTAWAT SRITANYARAT, KRATAI TUENTUA CO.

INTERNATIONAL MANAGING DIRECTOR • GEOFF NORTHCOTT, AKQA

POSTPRODUCTION ONLINE ARTIST • LUCAS PFAFF, CZAR FILM

PHOTOGRAPHER • NAVARATANA DONKORT, BOB EYE VIEW STUDIO BANGKOK

CHIEF CREATIVE OFFICER WORLDWIDE • REI INAMOTO, AKQA

ENTERED BY • KOLLE REBBE HAMBURG

ENTERED BY • OGILVY & MATHER BANGKOK

ENTERED BY • AKQA LONDON

D6-25-33-Design_Winners.indd 33

DIGITAL INSTALLATIONS TITLE • HOUSE OF MAMBA CLIENT • NIKE PRODUCT/SERVICE • NIKE BASKETBALL CHINA DESIGN/ADVERTISING AGENCY, CITY • AKQA LONDON / AKQA SHANGHAI

24/06/2015 15:25

What’s

your

sound strategy?

Listening is exploding.

Streaming, podcasts, radio, concerts and festivals are all up.

Chances are if you don’t have a sound strategy,

you’re not getting heard.

radio + digital + mobile + social + events D-AD.indd 34

24/06/2015 15:27

PRIX

RADIO

THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE AD SOUNDCLOUD GREY GERMANY DUSSELDORF GERMANY

Radio_GP.indd 35

24/06/2015 17:31

D-AD.indd 36

24/06/2015 15:29

LIONS DAILY NEWS

GRAND PRIX

B02/052 • GERMANY USE OF SOUND DESIGN TITLE • THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD CLIENT • SOUNDCLOUD PRODUCT • SOUNDCLOUD LENGTH • 180 SECONDS ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN / STUDIO 206 BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN PRODUCER • STEPHAN MORITZ, STUDIO „MOKOH MUSIC“ GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD SPEAKER • BEN POSENER ENTERED BY • GREY GERMANY DÜSSELDORF

GOLD AWARDS

A03/024 • SOUTH AFRICA NON-ALCOHOLIC DRINKS TITLE • NIGHT BEFORE THE PROJECT CLIENT • SUNTORY PRODUCT • LUCOZADE LENGTH • 90 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER JOHANNESBURG MEDIA AGENCY, CITY • MINDSHARE JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND PRODUCE MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • MARIANA O’KELLY, OGILVY & MATHER JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • NEO MASHIGO, OGILVY & MATHER JOHANNESBURG JOINT CHIEF CREATIVE OFFICER • CHRIS GOTZ, OGILVY & MATHER CAPE TOWN CREATIVE DIRECTOR • PETER LITTLE, OGILVY & MATHER JOHANNESBURG CREATIVE DIRECTOR • MOLEFI THULO, OGILVY & MATHER JOHANNESBURG COPYWRITER • DAVID KRUEGER, OGILVY JOHANNESBURG ART DIRECTOR • TAMMY RETTER, OGILVY & MATHER JOHANNESBURG ENTERED BY • OGILVY & MATHER JOHANNESBURG A04/026 • SOUTH AFRICA HOUSEHOLDCAMPAIGN TITLE • LANCE THE BEDBUG CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG A04/027 • SOUTH AFRICA HOUSEHOLDCAMPAIGN TITLE • THE O’FLANNEGAN COCKROACHES CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 59 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG

D6-37-47-Radio_Winners.indd 37

RADIO WINNERS 37

THURSDAY / JUNE 25 / 2015

A04/028 • SOUTH AFRICA HOUSEHOLDCAMPAIGN TITLE • CHERYL THE FISHMOTH CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG A06/007 • COLOMBIA COSMETICS, BEAUTY & TOILETRIESCAMPAIGN TITLE • GEORGE WASHINGTON CLIENT • FARMATODO PRODUCT • HAND SANITIZER LENGTH • 50 SECONDS ADVERTISING AGENCY, CITY • WUNDERMAN COLOMBIA BOGOTÁ / Y&R COLOMBIA BOGOTÁ PRODUCTION COMPANY, CITY • MACHINA BOGOTÁ CHIEF CREATIVE DIRECTOR • TITO CHAMORRO, YOUNG & RUBICAM CHIEF CREATIVE DIRECTOR • MAURICIO ROCHA, YOUNG & RUBICAM EXECUTIVE CREATIVE DIRECTOR • JUAN PABLO ALVARADO, WUNDERMAN COLOMBIA CREATIVE DIRECTOR • SEBASTIAN SANCHEZ, YOUNG & RUBICAM CREATIVE DIRECTOR • JULIAN NUÑEZ, YOUNG & RUBICAM COPYWRITER • PALOMA BOTERO, WUNDERMAN COLOMBIA COPYWRITER • DANIEL PIZA, WUNDERMAN COLOMBIA COPYWRITER • SEBASTIAN MOJICA, WUNDERMAN COLOMBIA SOUND STUDIO • CAMILO LUCENA, STUDIOS MACHINA SOUND STUDIO • DANA GARCIA, STUDIOS MACHINA ENTERED BY • WUNDERMAN COLOMBIA BOGOTÁ A06/008 • COLOMBIA COSMETICS, BEAUTY & TOILETRIESCAMPAIGN TITLE • ABRAHAM LINCOLN CLIENT • FARMATODO PRODUCT • HAND SANITIZER LENGTH • 54 SECONDS ADVERTISING AGENCY, CITY • WUNDERMAN COLOMBIA BOGOTÁ / Y&R COLOMBIA BOGOTÁ PRODUCTION COMPANY, CITY • MACHINA BOGOTÁ CHIEF CREATIVE DIRECTOR • TITO CHAMORRO, YOUNG & RUBICAM CHIEF CREATIVE DIRECTOR • MAURICIO ROCHA, YOUNG & RUBICAM EXECUTIVE CREATIVE DIRECTOR • JUAN PABLO ALVARADO, WUNDERMAN COLOMBIA CREATIVE DIRECTOR • SEBASTIAN SANCHEZ, YOUNG & RUBICAM CREATIVE DIRECTOR • JULIAN NUÑEZ, YOUNG & RUBICAM COPYWRITER • PALOMA BOTERO, WUNDERMAN COLOMBIA COPYWRITER • DANIEL PIZA, WUNDERMAN COLOMBIA COPYWRITER • SEBASTIAN MOJICA, WUNDERMAN COLOMBIA SOUND STUDIO • CAMILO LUCENA, STUDIOS MACHINA SOUND STUDIO • DANA GARCIA, STUDIOS MACHINA ENTERED BY • WUNDERMAN COLOMBIA BOGOTÁ A06/009 • COLOMBIA COSMETICS, BEAUTY & TOILETRIESCAMPAIGN TITLE • QUEEN ELIZABETH CLIENT • FARMATODO PRODUCT • HAND SANITIZER LENGTH • 53 SECONDS ADVERTISING AGENCY, CITY • WUNDERMAN COLOMBIA BOGOTÁ / Y&R COLOMBIA BOGOTÁ PRODUCTION COMPANY, CITY • MACHINA BOGOTÁ CHIEF CREATIVE DIRECTOR • TITO CHAMORRO, YOUNG & RUBICAM EXECUTIVE CREATIVE DIRECTOR • JUAN PABLO ALVARADO, WUNDERMAN COLOMBIA CREATIVE DIRECTOR • SEBASTIAN SANCHEZ, YOUNG & RUBICAM CREATIVE DIRECTOR • JULIAN NUÑEZ, YOUNG & RUBICAM COPYWRITER • PALOMA BOTERO, WUNDERMAN COLOMBIA COPYWRITER • DANIEL PIZA, WUNDERMAN COLOMBIA COPYWRITER • SEBASTIAN MOJICA, WUNDERMAN COLOMBIA SOUND STUDIO • CAMILO LUCENA, STUDIOS MACHINA SOUND STUDIO • DANA GARCIA, STUDIOS MACHINA CHIEF CREATIVE DIRECTOR • MAURICIO ROCHA, YOUNG & RUBICAM ENTERED BY • WUNDERMAN COLOMBIA BOGOTÁ

A06/024 • UNITED KINGDOM COSMETICS, BEAUTY & TOILETRIES TITLE • A MOTHER’S BODY CLIENT • UNILEVER PRODUCT • DOVE LENGTH • 59 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER LONDON PRODUCTION COMPANY, CITY • JUNGLE STUDIOS LONDON GLOBAL EXECUTIVE CREATIVE DIRECTOR • ANDRE LAURENTINO, OGILVY & MATHER LONDON CREATIVE DIRECTOR • CHRISTINE JONES, OGILVY & MATHER LONDON SCRIPTWRITER • HOLLIE MCNISH, FREELANCER SCIPTWRITER • CHRISTINE JONES, OGILVY & MATHER LONDON AGENCY PRODUCER • MAGGIE BLUNDELL, OGILVY & MATHER LONDON MANAGING PARTNER • STEPHANE ORHAN, OGILVY & MATHER LONDON ACCOUNT DIRECTOR • VICKI KONECKI, OGILVY & MATHER LONDON PRODUCER • ANNA POLLARD, JUNGLE STUDIOS VOICEOVER ARTIST • HOLLIE MCNISH, FREELANCER GLOBAL SENIOR VICE PRESIDENT DOVE • STEVE MILES, UNILEVER ENTERED BY • OGILVY & MATHER LONDON A21/006 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • POODLE CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT • PUBLIC AWARENESS - GUN CONTROL LENGTH • 61 SECONDS ADVERTISING AGENCY, CITY • GREY CANADA TORONTO PRODUCTION COMPANY, CITY • THE EGGPLANT COLLECTIVE TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) WRITER • PATRICK SCISSONS, GREY (CANADA) PRODUCER • ERICA METCALFE, GREY (CANADA) ACCOUNT SUPERVISOR • LAURA ROVINESCU, GREY (CANADA) ACCOUNT DIRECTOR • DARLENE REMLINGER, GREY (CANADA) FOUNDER • SHANNON WATTS, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PROGRAM DIRECTOR • JENNIFER HOPPE, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCER • ADAM DAMELIN, THE EGGPLANT COLLECTIVE ENGINEER • NATHAN HANDY, THE EGGPLANT COLLECTIVE ENTERED BY • GREY CANADA TORONTO A21/007 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • SCOOTER CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT • PUBLIC AWARENESS - GUN CONTROL LENGTH • 61 SECONDS ADVERTISING AGENCY, CITY • GREY CANADA TORONTO PRODUCTION COMPANY, CITY • THE EGGPLANT COLLECTIVE TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) WRITER • PATRICK SCISSONS, GREY (CANADA) PRODUCER • ERICA METCALFE, GREY (CANADA) ACCOUNT SUPERVISOR • LAURA ROVINESCU, GREY (CANADA) ACCOUNT DIRECTOR • DARLENE REMLINGER, GREY (CANADA) FOUNDER • SHANNON WATTS, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PROGRAM DIRECTOR • JENNIFER HOPPE, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCER • ADAM DAMELIN, THE EGGPLANT COLLECTIVE ENGINEER • NATHAN HANDY, THE EGGPLANT COLLECTIVE ENTERED BY • GREY CANADA TORONTO A21/008 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • SUPER SOAKER CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT • PUBLIC AWARENESS - GUN CONTROL LENGTH • 39 SECONDS ADVERTISING AGENCY, CITY • GREY CANADA TORONTO PRODUCTION COMPANY, CITY • THE EGGPLANT COLLECTIVE TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) WRITER • PATRICK SCISSONS, GREY (CANADA) PRODUCER • ERICA METCALFE, GREY (CANADA) ACCOUNT SUPERVISOR • LAURA ROVINESCU, GREY (CANADA) ACCOUNT DIRECTOR • DARLENE REMLINGER, GREY (CANADA) FOUNDER • SHANNON WATTS, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PROGRAM DIRECTOR • JENNIFER HOPPE, MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCER • ADAM DAMELIN, THE EGGPLANT COLLECTIVE ENGINEER • NATHAN HANDY, THE EGGPLANT COLLECTIVE ENTERED BY • GREY CANADA TORONTO A21/025 • CHILE PUBLIC AWARENESS MESSAGES TITLE • MARTIN CLIENT • UNICEF PRODUCT • UNICEF LENGTH • 56 SECONDS ADVERTISING AGENCY, CITY • PROLAM Y&R SANTIAGO PRODUCTION COMPANY, CITY • CLIO EXPRESS SANTIAGO

24/06/2015 16:42

Cannes_2015_Ad_04_Fame.pdf

5

5/8/15

3:21 PM

Get Seen. Be Loved.

FAME

Everyone likes to see their name up in lights. Our premium digital screens and creative solutions cut through the clutter and make a memorable impact.

D-AD.indd 38

24/06/2015 15:29

LIONS DAILY NEWS

EXECUTIVE CREATIVE DIRECTOR • ALVARO BECKER, PROLAM Y&R EXECUTIVE CREATIVE DIRECTOR • FRANCISCO CAVADA, PROLAM Y&R EXECUTIVE CREATIVE DIRECTOR • EMERSON NAVARRETE, PROLAM Y&R CREATIVE DIRECTOR • SAMER ZEIDAN, PROLAM Y&R COPYWRITER • DAVID THACKERAY, PROLAM Y&R ART DIRECTOR • DIEGO ESPINOZA, PROLAM Y&R ART DIRECTOR • GERMÁN QUIROZ, PROLAM Y&R ENTERED BY • PROLAM Y&R SANTIAGO B01/029 • USA USE OF MUSIC TITLE • CONFERENCE ROOM CLIENT • POPCLIK PRODUCT • HEADPHONES LENGTH • 62 SECONDS ADVERTISING AGENCY, CITY • BRAVO/Y&R MIAMI PRODUCTION COMPANY, CITY • BIG FOOTE MUSIC NEW YORK CHIEF CREATIVE OFFICER • CLAUDIO LIMA, BRAVO/Y&R MIAMI CREATIVE DIRECTOR • FEDERICO HAURI, BRAVO/Y&R MIAMI ASSOCIATE CREATIVE DIRECTOR • RICARDO LOPERA, BRAVO/Y&R MIAMI COPYWRITER • JASON DEJA, BRAVO/Y&R MIAMI COPYWRITER • ANDRES MARTINEZ-CURIEL, BRAVO/Y&R MIAMI ACCOUNT DIRECTOR • EMILIO RECIO, BRAVO/Y&R MIAMI COMPOSER • DARREN SOLOMON, BIG FOOTE MUSIC + SOUND SOUND DESIGNER • MATT HAUSER, BIG FOOTE MUSIC + SOUND PRODUCER • CHRIS JORDAO, BIG FOOTE MUSIC + SOUND ENTERED BY • BRAVO/Y&R MIAMI B03/115 • SOUTH AFRICA SCRIPTWRITINGCAMPAIGN TITLE • LANCE THE BEDBUG CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\ JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG B03/116 • SOUTH AFRICA SCRIPTWRITINGCAMPAIGN TITLE • THE O’FLANNEGAN COCKROACHES CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 59 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG B03/117 • SOUTH AFRICA SCRIPTWRITINGCAMPAIGN TITLE • CHERYL THE FISHMOTH CLIENT • TIGER BRANDS, DOOM INSECTICIDE PRODUCT • DOOM INSECTICIDE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • STERLING SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG CREATIVE DIRECTOR • JUSTIN WRIGHT, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\LASCARIS\JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\LASCARIS\JOHANNESBURG SOUND ENGINEER • LORENS PERSSON, STERLING SOUND AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\LASCARIS\JOHANNESBURG GROUP ACCOUNT DIRECTOR • DEBBIE PIENAAR, TBWA\HUNT\LASCARIS\JOHANNESBURG ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG

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RADIO WINNERS 39

THURSDAY / JUNE 25 / 2015

SILVER AWARDS

A01/002 • SOUTH AFRICA FOODSCAMPAIGN TITLE • COUNTRY CLIENT • WRIGLEY PRODUCT • SKITTLES LENGTH • 70 SECONDS ADVERTISING AGENCY, CITY • DDB SOUTH AFRICA JOHANNESBURG MEDIA AGENCY, CITY • SPACE MEDIA JOHANNESBURG PRODUCTION COMPANY, CITY • ROBROY MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • LIAM WIELOPOLSKI, DDB SOUTH AFRICA CREATIVE DIRECTOR • ERIC WITTSTOCK, DDB SOUTH AFRICA CREATIVE DIRECTOR • BRUCE MURPHY, DDB SOUTH AFRICA COPYWRITER • SUSAN VAN ROOYEN, DDB SOUTH AFRICA ART DIRECTOR • BIANCA SGAMMINI, DDB SOUTH AFRICA AGENCY PRODUCER • MUN-YING DE LACY, DDB SOUTH AFRICA COMPOSER • ROB SCHRÖDER, ROBROY MUSIC COMPOSER • LORRAINE SHANNON, ROBROY MUSIC SOUND ENGINEER • ANDREW STANSFIELD, ROBROY MUSIC ENTERED BY • DDB SOUTH AFRICA JOHANNESBURG A01/003 • SOUTH AFRICA FOODSCAMPAIGN TITLE • OPERA CLIENT • WRIGLEY PRODUCT • SKITTLES LENGTH • 70 SECONDS ADVERTISING AGENCY, CITY • DDB SOUTH AFRICA JOHANNESBURG MEDIA AGENCY, CITY • SPACE MEDIA JOHANNESBURG PRODUCTION COMPANY, CITY • ROBROY MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • LIAM WIELOPOLSKI, DDB SOUTH AFRICA CREATIVE DIRECTOR • ERIC WITTSTOCK, DDB SOUTH AFRICA CREATIVE DIRECTOR • BRUCE MURPHY, DDB SOUTH AFRICA COPYWRITER • SUSAN VAN ROOYEN, DDB SOUTH AFRICA ART DIRECTOR • BIANCA SGAMMINI, DDB SOUTH AFRICA AGENCY PRODUCER • MUN-YING DE LACY, DDB SOUTH AFRICA COMPOSER • ROB SCHRÖDER, ROBROY MUSIC COMPOSER • LORRAINE SHANNON, ROBROY MUSIC SOUND ENGINEER • ANDREW STANSFIELD, ROBROY MUSIC ENTERED BY • DDB SOUTH AFRICA JOHANNESBURG A01/004 • SOUTH AFRICA FOODSCAMPAIGN TITLE • DISNEY CLIENT • WRIGLEY PRODUCT • SKITTLES LENGTH • 75 SECONDS ADVERTISING AGENCY, CITY • DDB SOUTH AFRICA JOHANNESBURG MEDIA AGENCY, CITY • SPACE MEDIA JOHANNESBURG PRODUCTION COMPANY, CITY • ROBROY MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • LIAM WIELOPOLSKI, DDB SOUTH AFRICA CREATIVE DIRECTOR • ERIC WITTSTOCK, DDB SOUTH AFRICA CREATIVE DIRECTOR • BRUCE MURPHY, DDB SOUTH AFRICA COPYWRITER • SUSAN VAN ROOYEN, DDB SOUTH AFRICA ART DIRECTOR • BIANCA SGAMMINI, DDB SOUTH AFRICA AGENCY PRODUCER • MUN-YING DE LACY, DDB SOUTH AFRICA COMPOSER • ROB SCHRÖDER, ROBROY MUSIC COMPOSER • LORRAINE SHANNON, ROBROY MUSIC SOUND ENGINEER • ANDREW STANSFIELD, ROBROY MUSIC ENTERED BY • DDB SOUTH AFRICA JOHANNESBURG A05/023 • USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUALCAMPAIGN TITLE • SKYPE CLIENT • POPCLIK PRODUCT • HEADPHONES LENGTH • 61 SECONDS ADVERTISING AGENCY, CITY • BRAVO/Y&R MIAMI PRODUCTION COMPANY, CITY • BIG FOOTE MUSIC NEW YORK CHIEF CREATIVE OFFICER • CLAUDIO LIMA, BRAVO/Y&R MIAMI CREATIVE DIRECTOR • FEDERICO HAURI, BRAVO/Y&R MIAMI ASSOCIATE CREATIVE DIRECTOR • RICARDO LOPERA, BRAVO/Y&R MIAMI COPYWRITER • JASON DEJA, BRAVO/Y&R MIAMI COPYWRITER • ANDRES MARTINEZ-CURIEL, BRAVO/Y&R MIAMI ACCOUNT DIRECTOR • EMILIO RECIO, BRAVO/Y&R MIAMI COMPOSER • DARREN SOLOMON, BIG FOOTE MUSIC + SOUND SOUND DESIGNER • MATT HAUSER, BIG FOOTE MUSIC + SOUND PRODUCER • CHRIS JORDAO, BIG FOOTE MUSIC + SOUND ENTERED BY • BRAVO/Y&R MIAMI A05/024 • USA HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUALCAMPAIGN TITLE • CONFERENCE ROOM CLIENT • POPCLIK PRODUCT • HEADPHONES LENGTH • 62 SECONDS ADVERTISING AGENCY, CITY • BRAVO/Y&R MIAMI PRODUCTION COMPANY, CITY • BIG FOOTE MUSIC NEW YORK

CHIEF CREATIVE OFFICER • CLAUDIO LIMA, BRAVO/Y&R MIAMI CREATIVE DIRECTOR • FEDERICO HAURI, BRAVO/Y&R MIAMI ASSOCIATE CREATIVE DIRECTOR • RICARDO LOPERA, BRAVO/Y&R MIAMI COPYWRITER • JASON DEJA, BRAVO/Y&R MIAMI COPYWRITER • ANDRES MARTINEZ-CURIEL, BRAVO/Y&R MIAMI ACCOUNT DIRECTOR • EMILIO RECIO, BRAVO/Y&R MIAMI COMPOSER • DARREN SOLOMON, BIG FOOTE MUSIC + SOUND SOUND DESIGNER • MATT HAUSER, BIG FOOTE MUSIC + SOUND PRODUCER • CHRIS JORDAO, BIG FOOTE MUSIC + SOUND ENTERED BY • BRAVO/Y&R MIAMI A09/026 • NEW ZEALAND MISCELLANEOUSCAMPAIGN TITLE • LOTTERY CLIENT • MARS PRODUCT • PEDIGREE LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • COLENSO BBDO AUCKLAND PRODUCTION COMPANY, CITY • FRANKLIN ROAD AUCKLAND CREATIVE CHAIRMAN • NICK WORTHINGTON, COLENSO BBDO COPYWRITER • SIMON VICARS, COLENSO BBDO ART DIRECTOR • BRETT COLLIVER, COLENSO BBDO HEAD OF BROADCAST • JEN STOREY, COLENSO BBDO GROUP BUSINESS DIRECTOR • AHMAD SALIM, COLENSO BBDO ACCOUNT DIRECTOR • ABBI BARKER, COLENSO BBDO ACCOUNT EXECUTIVE • HANNAH WALL, COLENSO BBDO DIGITAL PLANNING DIRECTOR • NEVILLE DOYLE, COLENSO BBDO MARKETING DIRECTOR • OLIVER DOWNS, MARS BRAND MANAGER • MARIA GRANADOS, MARS MARKETING MANAGER • DEBBIE LAING, MARS ENTERED BY • COLENSO BBDO AUCKLAND A09/028 • NEW ZEALAND MISCELLANEOUSCAMPAIGN TITLE • WHACK JOB CLIENT • MARS PRODUCT • PEDIGREE LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • COLENSO BBDO AUCKLAND PRODUCTION COMPANY, CITY • FRANKLIN ROAD AUCKLAND CREATIVE CHAIRMAN • NICK WORTHINGTON, COLENSO BBDO COPYWRITER • SIMON VICARS, COLENSO BBDO ART DIRECTOR • BRETT COLLIVER, COLENSO BBDO HEAD OF BROADCAST • JEN STOREY, COLENSO BBDO GROUP BUSINESS DIRECTOR • AHMAD SALIM, COLENSO BBDO ACCOUNT DIRECTOR • ABBI BARKER, COLENSO BBDO ACCOUNT EXECUTIVE • HANNAH WALL, COLENSO BBDO DIGITAL PLANNING DIRECTOR • NEVILLE DOYLE, COLENSO BBDO MARKETING DIRECTOR • OLIVER DOWNS, MARS BRAND MANAGER • MARIA GRANADOS, MARS MARKETING MANAGER • DEBBIE LAING, MARS ENTERED BY • COLENSO BBDO AUCKLAND A09/030 • UNITED KINGDOM MISCELLANEOUSCAMPAIGN TITLE • PERSONAL TRAINER CLIENT • MARS PETCARE PRODUCT • PEDIGREE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • AMV BBDO LONDON MEDIA AGENCY, CITY • ZENITHOPTIMEDIA LONDON PRODUCTION COMPANY, CITY • JUNGLE STUDIOS LONDON CHIEF CREATIVE OFFICE/CHAIRMAN • PAUL BRAZIER, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO ART DIRECTOR • RICH LITTLER, AMV BBDO COPYWRITER • ZAC ELLIS, AMV BBDO ENTERED BY • AMV BBDO LONDON A09/031 • UNITED KINGDOM MISCELLANEOUSCAMPAIGN TITLE • PUBLIC RELATIONS CLIENT • MARS PETCARE PRODUCT • PEDIGREE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • AMV BBDO LONDON MEDIA AGENCY, CITY • ZENITHOPTIMEDIA LONDON PRODUCTION COMPANY, CITY • JUNGLE STUDIOS LONDON CHIEF CREATIVE OFFICE/CHAIRMAN • PAUL BRAZIER, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO ART DIRECTOR • RICH LITTLER, AMV BBDO COPYWRITER • ZAC ELLIS, AMV BBDO ENTERED BY • AMV BBDO LONDON

24/06/2015 16:42

40 RADIO WINNERS

A09/032 • UNITED KINGDOM MISCELLANEOUSCAMPAIGN TITLE • THERAPY CLIENT • MARS PETCARE PRODUCT • PEDIGREE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • AMV BBDO LONDON MEDIA AGENCY, CITY • ZENITHOPTIMEDIA LONDON PRODUCTION COMPANY, CITY • JUNGLE STUDIOS LONDON CHIEF CREATIVE OFFICE/CHAIRMAN • PAUL BRAZIER, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO EXECUTIVE CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO CREATIVE DIRECTOR • ALEX GRIEVE, AMV BBDO CREATIVE DIRECTOR • ADRIAN ROSSI, AMV BBDO ART DIRECTOR • RICH LITTLER, AMV BBDO COPYWRITER • ZAC ELLIS, AMV BBDO ENTERED BY • AMV BBDO LONDON A13/013 • SOUTH AFRICA TRAVEL, TRANSPORT & TOURISMCAMPAIGN TITLE • MUSIC FEST CLIENT • FLIGHT CENTRE PRODUCT • STUDENT FLIGHTS LENGTH • 65 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • SHANE FORBES, TBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS\TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • GREIG WATT, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • SHANE FORBES, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • GREIG WATT, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • MELANIE MOORE, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • HARRY MACKENZIE, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • MICHAEL BLAKEY-MILNER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG AUDIO ENGINEER • LOUIS ENSLIN, PRODUCE SOUND ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG A13/014 • SOUTH AFRICA TRAVEL, TRANSPORT & TOURISMCAMPAIGN TITLE • BEER FEST CLIENT • FLIGHT CENTRE PRODUCT • STUDENT FLIGHTS LENGTH • 64 SECONDS ADVERTISING AGENCY, CITY • TBWA\HUNT\LASCARIS JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND JOHANNESBURG CHIEF CREATIVE OFFICER • PETER KHOURY, TBWA\HUNT\ LASCARIS JOHANNESBURG CREATIVE DIRECTOR • JENNY GLOVER, TBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • SHANE FORBES, TBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • BRENT SINGER, TBWA\HUNT\LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG CREATIVE DIRECTOR • GREIG WATT, TBWA\HUNT\LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • JENNY GLOVER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • SHANE FORBES, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • BRENT SINGER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • GREIG WATT, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • MELANIE MOORE, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • HARRY MACKENZIE, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG COPYWRITER • MICHAEL BLAKEY-MILNER, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG AGENCY PRODUCER • KIM HUNT, TBWA\HUNT\ LASCARIS JOHANNESBURGTBWA\HUNT\LASCARIS JOHANNESBURG AUDIO ENGINEER • LOUIS ENSLIN, PRODUCE SOUND ENTERED BY • TBWA\HUNT\LASCARIS JOHANNESBURG

D6-37-47-Radio_Winners.indd 40

THURSDAY / JUNE 25 / 2015

A14/091 • SPAIN ENTERTAINMENT & LEISURECAMPAIGN TITLE • FACEBOOK CLIENT • FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA PRODUCT • FANCINE LENGTH • 11 SECONDS ADVERTISING AGENCY, CITY • TAPSA | Y&R MADRID PRODUCTION COMPANY, CITY • NO PROBLEM MADRID CHIEF CREATIVE OFFICER • MAURICIO ROCHA, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • SUSANA ALBUQUERQUE, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • MARTIN OSTIGLIA, TAPSA | Y&R COPYWRITER • MIGUEL PROVENCIO, TAPSA | Y&R ART DIRECTOR • DAVID PASCUAL, TAPSA | Y&R ENTERED BY • TAPSA | Y&R MADRID A14/093 • SPAIN ENTERTAINMENT & LEISURECAMPAIGN TITLE • HISTORY CLIENT • FANTASTIC FILM FESTIVAL OF UNIVERSITY OF MALAGA PRODUCT • FANCINE LENGTH • 11 SECONDS ADVERTISING AGENCY, CITY • TAPSA | Y&R MADRID PRODUCTION COMPANY, CITY • NO PROBLEM MADRID CHIEF CREATIVE OFFICER • MAURICIO ROCHA, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • SUSANA ALBUQUERQUE, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • MARTIN OSTIGLIA, TAPSA | Y&R COPYWRITER • MIGUEL PROVENCIO, TAPSA | Y&R ART DIRECTOR • DAVID PASCUAL, TAPSA | Y&R ENTERED BY • TAPSA | Y&R MADRID A15/015 • FRANCE PUBLICATIONS & MEDIACAMPAIGN TITLE • CHRISTMAS CAROLS - THE BIG BANG THEORY CLIENT • NETFLIX PRODUCT • ONLINE VOD LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • OGILVY PARIS EXECUTIVE CREATIVE DIRECTOR • BAPTISTE CLINET, OGILVY PARIS CREATIVE DIRECTOR • NICOLAS LAUTIER, OGILVY PARIS COPYWRITER • ALEJANDRA GUERRERO, OGILVY PARIS COPYWRITER • BIPASHA MOOKHERJEE, OGILVY PARIS ART DIRECTOR • MELISA CHAMORRO, OGILVY PARIS MANAGING DIRECTOR • PHILIP HEIMANN, OGILVY PARIS BUSINESS DIRECTOR • ANNE-SOPHIE CARBO, OGILVY PARIS ACCOUNT EXECUTIVE • ALEXIS VALERO, OGILVY PARIS JUNIOR ACCOUNT EXECUTIVE • JOO-HYUNG LEE, OGILVY PARIS HEAD OF STRATEGY • ALEXANDRA MIMOUN, OGILVY PARIS STRATEGIC PLANNER • AMÉLIE DELACOUR, OGILVY PARIS HEAD OF PRODUCTION • LAURE BAYLE, OGILVY PARIS AGENCY PRODUCER • FRANÇOIS PHAN, OGILVY PARIS PHOTOGRAPHER • JÉRÉMY BOUCHET, OGILVY PARIS PRODUCER • AURORE CLINET-JEANNIN, MYTHOLOGIES LAB MUSIC PRODUCER • FRANK MARCHAL, LE COMPTOIR DU SON CREATIVE PRODUCER • ALEXIS FELTESSE, FOXTROT CREATIVE PRODUCER • CHARLES-ERIC CARLSBERG, FOXTROT FILM DIRECTOR • MATHIAS PARDO, FOXTROT ENTERED BY • OGILVY PARIS A15/016 • FRANCE PUBLICATIONS & MEDIACAMPAIGN TITLE • CHRISTMAS CAROLS - KILL BILL CLIENT • NETFLIX PRODUCT • ONLINE VOD LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • OGILVY PARIS EXECUTIVE CREATIVE DIRECTOR • BAPTISTE CLINET, OGILVY PARIS CREATIVE DIRECTOR • NICOLAS LAUTIER, OGILVY PARIS COPYWRITER • ALEJANDRA GUERRERO, OGILVY PARIS COPYWRITER • BIPASHA MOOKHERJEE, OGILVY PARIS ART DIRECTOR • MELISA CHAMORRO, OGILVY PARIS MANAGING DIRECTOR • PHILIP HEIMANN, OGILVY PARIS BUSINESS DIRECTOR • ANNE-SOPHIE CARBO, OGILVY PARIS ACCOUNT EXECUTIVE • ALEXIS VALERO, OGILVY PARIS JUNIOR ACCOUNT EXECUTIVE • JOO-HYUNG LEE, OGILVY PARIS HEAD OF STRATEGY • ALEXANDRA MIMOUN, OGILVY PARIS STRATEGIC PLANNER • AMÉLIE DELACOUR, OGILVY PARIS HEAD OF PRODUCTION • LAURE BAYLE, OGILVY PARIS AGENCY PRODUCER • FRANÇOIS PHAN, OGILVY PARIS PHOTOGRAPHER • JÉRÉMY BOUCHET, OGILVY PARIS PRODUCER • AURORE CLINET-JEANNIN, MYTHOLOGIES LAB MUSIC PRODUCER • FRANK MARCHAL, LE COMPTOIR DU SON CREATIVE PRODUCER • ALEXIS FELTESSE, FOXTROT CREATIVE PRODUCER • CHARLES-ERIC CARLSBERG, FOXTROT FILM DIRECTOR • MATHIAS PARDO, FOXTROT ENTERED BY • OGILVY PARIS

LIONS DAILY NEWS

A15/017 • FRANCE PUBLICATIONS & MEDIACAMPAIGN TITLE • CHRISTMAS CAROLS - SUITS CLIENT • NETFLIX PRODUCT • ONLINE VOD LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • OGILVY PARIS EXECUTIVE CREATIVE DIRECTOR • BAPTISTE CLINET, OGILVY PARIS CREATIVE DIRECTOR • NICOLAS LAUTIER, OGILVY PARIS COPYWRITER • ALEJANDRA GUERRERO, OGILVY PARIS COPYWRITER • BIPASHA MOOKHERJEE, OGILVY PARIS ART DIRECTOR • MELISA CHAMORRO, OGILVY PARIS MANAGING DIRECTOR • PHILIP HEIMANN, OGILVY PARIS BUSINESS DIRECTOR • ANNE-SOPHIE CARBO, OGILVY PARIS ACCOUNT EXECUTIVE • ALEXIS VALERO, OGILVY PARIS JUNIOR ACCOUNT EXECUTIVE • JOO-HYUNG LEE, OGILVY PARIS HEAD OF STRATEGY • ALEXANDRA MIMOUN, OGILVY PARIS STRATEGIC PLANNER • AMÉLIE DELACOUR, OGILVY PARIS HEAD OF PRODUCTION • LAURE BAYLE, OGILVY PARIS AGENCY PRODUCER • FRANÇOIS PHAN, OGILVY PARIS PHOTOGRAPHER • JÉRÉMY BOUCHET, OGILVY PARIS PRODUCER • AURORE CLINET-JEANNIN, MYTHOLOGIES LAB MUSIC PRODUCER • FRANK MARCHAL, LE COMPTOIR DU SON CREATIVE PRODUCER • ALEXIS FELTESSE, FOXTROT CREATIVE PRODUCER • CHARLES-ERIC CARLSBERG, FOXTROT FILM DIRECTOR • MATHIAS PARDO, FOXTROT ENTERED BY • OGILVY PARIS A15/025 • BELGIUM PUBLICATIONS & MEDIACAMPAIGN TITLE • YOGHURT CLIENT • SBS BELGIUM PRODUCT • VIER LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • BBDO BELGIUM BRUSSELS PRODUCTION COMPANY, CITY • HET GELUIDSHUIS ANTWERP CREATIVE DIRECTOR • ARNAUD PITZ, BBDO BELGIUM CREATIVE DIRECTOR • SEBASTIEN DE VALCK, BBDO BELGIUM CREATIVE DIRECTOR • JAN DEJONGHE, BBDO BELGIUM CHIEF COMMERCIAL OFFICER • ISABEL PEETERS, BBDO BELGIUM CREATIVE PLANNER • ANN PEETERMANS, BBDO BELGIUM ACCOUNT MANAGER • LORE DESMET, BBDO BELGIUM CONCEPT • MICHIEL BAETEN, BBDO BELGIUM CONCEPT • JUTTA CALLEBAUT, BBDO BELGIUM COPYWRITER • JUTTA CALLEBAUT, BBDO BELGIUM RADIO PRODUCER • NICOLAS VAN POECK, BBDO BELGIUM ENTERED BY • BBDO BELGIUM BRUSSELS A15/026 • BELGIUM PUBLICATIONS & MEDIACAMPAIGN TITLE • SOFTENER CLIENT • SBS BELGIUM PRODUCT • VIER LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • BBDO BELGIUM BRUSSELS PRODUCTION COMPANY, CITY • HET GELUIDSHUIS ANTWERP CREATIVE DIRECTOR • ARNAUD PITZ, BBDO BELGIUM CREATIVE DIRECTOR • SEBASTIEN DE VALCK, BBDO BELGIUM CREATIVE DIRECTOR • JAN DEJONGHE, BBDO BELGIUM CHIEF COMMERCIAL OFFICER • ISABEL PEETERS, BBDO BELGIUM CREATIVE PLANNER • ANN PEETERMANS, BBDO BELGIUM ACCOUNT MANAGER • LORE DESMET, BBDO BELGIUM CONCEPT • MICHIEL BAETEN, BBDO BELGIUM CONCEPT • JUTTA CALLEBAUT, BBDO BELGIUM COPYWRITER • JUTTA CALLEBAUT, BBDO BELGIUM RADIO PRODUCER • NICOLAS VAN POECK, BBDO BELGIUM ENTERED BY • BBDO BELGIUM BRUSSELS A15/027 • BELGIUM PUBLICATIONS & MEDIACAMPAIGN TITLE • SANITARY PADS CLIENT • SBS BELGIUM PRODUCT • VIER LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • BBDO BELGIUM BRUSSELS PRODUCTION COMPANY, CITY • HET GELUIDSHUIS ANTWERP CREATIVE DIRECTOR • ARNAUD PITZ, BBDO BELGIUM CREATIVE DIRECTOR • SEBASTIEN DE VALCK, BBDO BELGIUM CREATIVE DIRECTOR • JAN DEJONGHE, BBDO BELGIUM CHIEF COMMERCIAL OFFICER • ISABEL PEETERS, BBDO BELGIUM CREATIVE PLANNER • ANN PEETERMANS, BBDO BELGIUM ACCOUNT MANAGER • LORE DESMET, BBDO BELGIUM CONCEPT • MICHIEL BAETEN, BBDO BELGIUM CONCEPT • JUTTA CALLEBAUT, BBDO BELGIUM COPYWRITER • JUTTA CALLEBAUT, BBDO BELGIUM RADIO PRODUCER • NICOLAS VAN POECK, BBDO BELGIUM ENTERED BY • BBDO BELGIUM BRUSSELS

24/06/2015 16:42

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24/06/2015 18:15

42 RADIO WINNERS

A18/046 • GERMANY COMMERCIAL PUBLIC SERVICESCAMPAIGN TITLE • BOYGROUP CLIENT • POPAKADEMIE BADEN-WÜRTTEMBERG PRODUCT • POPAKADEMIE LENGTH • 105 SECONDS ADVERTISING AGENCY, CITY • DDB GROUP DÜSSELDORF PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP GERMANY MANAGING DIRECTOR CREATIVE • DENNIS MAY, DDB GROUP GERMANY COPYWRITER • MICHAEL SCHILLING, DDB GROUP GERMANY ART DIRECTOR • MARKUS RITTENBRUCH, DDB GROUP GERMANY ACCOUNT MANAGER • STEFAN ISSEL, DDB GROUP GERMANY EXECUTIVE PRODUCER • STEPHAN MORITZ, MOKOH MUSIC / VIBEKINGZ PRODUCTION MUSIC • MOKOH MUSIC / VIBEKINGZ PRODUCTION PRODUCER • PATRICK SCHEFFLER/ MARKUS UTKE, MOKOH MUSIC / VIBEKINGZ PRODUCTION ENTERED BY • DDB GROUP DÜSSELDORF A18/047 • GERMANY COMMERCIAL PUBLIC SERVICESCAMPAIGN TITLE • RAP CLIENT • POPAKADEMIE BADEN-WÜRTTEMBERG PRODUCT • POPAKADEMIE LENGTH • 78 SECONDS ADVERTISING AGENCY, CITY • DDB GROUP DÜSSELDORF PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP GERMANY MANAGING DIRECTOR CREATIVE • DENNIS MAY, DDB GROUP GERMANY COPYWRITER • MICHAEL SCHILLING, DDB GROUP GERMANY ART DIRECTOR • MARKUS RITTENBRUCH, DDB GROUP GERMANY ACCOUNT MANAGER • STEFAN ISSEL, DDB GROUP GERMANY EXECUTIVE PRODUCER • STEPHAN MORITZ, MOKOH MUSIC / VIBEKINGZ PRODUCTION MUSIC • MOKOH MUSIC / VIBEKINGZ PRODUCTION PRODUCER • PATRICK SCHEFFLER/ MARKUS UTKE, MOKOH MUSIC / VIBEKINGZ PRODUCTION ENTERED BY • DDB GROUP DÜSSELDORF A18/048 • GERMANY COMMERCIAL PUBLIC SERVICESCAMPAIGN TITLE • PUNK CLIENT • POPAKADEMIE BADEN-WÜRTTEMBERG PRODUCT • POPAKADEMIE LENGTH • 70 SECONDS ADVERTISING AGENCY, CITY • DDB GROUP DÜSSELDORF PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP GERMANY MANAGING DIRECTOR CREATIVE • DENNIS MAY, DDB GROUP GERMANY COPYWRITER • MICHAEL SCHILLING, DDB GROUP GERMANY ART DIRECTOR • MARKUS RITTENBRUCH, DDB GROUP GERMANY ACCOUNT MANAGER • STEFAN ISSEL, DDB GROUP GERMANY EXECUTIVE PRODUCER • STEPHAN MORITZ, MOKOH MUSIC / VIBEKINGZ PRODUCTION MUSIC • MOKOH MUSIC / VIBEKINGZ PRODUCTION PRODUCER • PATRICK SCHEFFLER/ MARKUS UTKE, MOKOH MUSIC / VIBEKINGZ PRODUCTION ENTERED BY • DDB GROUP DÜSSELDORF A20/005 • CANADA PUBLIC HEALTH & SAFETY TITLE • GANDHI CLIENT • SOCIÉTÉ DE L’ASSURANCE AUTOMOBILE DU QUÉBEC PRODUCT • ROAD SAFETY LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • LG2 QUÉBEC MEDIA AGENCY, CITY • TOUCHE! MONTRÉAL PRODUCTION COMPANY, CITY • BLVD MONTREAL CREATIVE DIRECTOR • LUC DU SAULT, LG2 ART DIRECTOR • LUC DU SAULT, LG2 WRITER • NICOLAS BOISVERT, LG2 STRATEGY PLANNER • MIREILLE CÔTÉ, LG2 STRATEGY PLANNER • CATHERINE DARIUS, LG2 ACCOUNT DIRECTOR • ALEXANDRA LAVERDIÈRE, LG2 ACCOUNT DIRECTOR • SANDIE LAFLEUR, LG2 AGENCY PRODUCER • CLAUDIA LEMIRE, LG2 MEDIA MANAGER • VÉRONIQUE ARTEAU, TOUCHÉ!

MEDIA MANAGER • ISABELLE BAILLARGEON, TOUCHÉ!

ENTERED BY • LG2 QUÉBEC A22/022 • SINGAPORE FUNDRAISING, DONATIONS & APPEALS TITLE • DONATED VOICES CLIENT • THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION PRODUCT • ORGAN DONATION ADVOCACY LENGTH • 45 SECONDS ADVERTISING AGENCY, CITY • LOWE SINGAPORE PRODUCTION COMPANY, CITY • THE WORKROOM CAPE TOWN

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THURSDAY / JUNE 25 / 2015

DECEASED VOICE ARTIST • PATRICK MYNHARDT DECEASED VOICE ARTIST • MICHAEL MAYER DECEASED VOICE ARTIST • RONALD FRANCE DECEASED VOICE ARTIST • PETER CARTWRIGHT DECEASED VOICE ARTIST • BRETT NERWICH ASSISTANT DIRECTOR • CLARICE LIM, THE NATIONAL UNIVERSITY CENTRE FOR ORGAN TRANSPLANTATION EXECUTIVE CREATIVE DIRECTOR • ERICK ROSA, LOWE AND PARTNERS SINGAPORE EXECUTIVE CREATIVE DIRECTOR • DOMINIC STALLARD, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • GUY LEWIS, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • ANDREW HO, LOWE AND PARTNERS SINGAPORE DESIGNER • CAILI GOH, LOWE AND PARTNERS SINGAPORE REGIONAL PRESIDENT • RUPEN DESAI, LOWE AND PARTNERS SINGAPORE REGIONAL SENIOR ACCOUNT MANAGER • JO ANGELES, LOWE AND PARTNERS SINGAPORE GROUP ACCOUNT DIRECTOR • GONZALO OLIVERA, LOWE AND PARTNERS SINGAPORE REGIONAL SENIOR ACCOUNT MANAGER • SARA TEMPLEMAN, LOWE AND PARTNERS SENIOR ACCOUNT EXECUTIVE • ELYSHA CHUA, LOWE AND PARTNERS SOUND ENGINEER • STEPHEN WEBSTER, THEWORKROOM AUDIO POST SOUND ENGINEER • ANDY SMIT, THEWORKROOM AUDIO POST PRODUCER • JENNA LANGE, THEWORKROOM AUDIO POST VOICE OVER ARTIST • ADAM BEHR ENTERED BY • LOWE SINGAPORE B01/066 • SWEDEN USE OF MUSIC TITLE • THE GRAND EXPERIENCE CLIENT • HEMGLASS PRODUCT • HEMGLASS/ICE CREAM TRUCK LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • VOLT STOCKHOLM PRODUCTION COMPANY, CITY • FLICKORNA LARSSON STOCKHOLM COPYWRITER • PETTER NYLIND, VOLT ART DIRECTOR • KARL ANDERSSON, VOLT COPYWRITER • KATJA JANFORD, VOLT ART DIRECTOR • LINA BRUNZELL, VOLT ACCOUNT DIRECTOR • LOUISE WALLGREN, VOLT PROJECT MANAGER • MAGNUS TENGZELIUS, VOLT FINAL ART • ÅSA STJÄRNQUIST, VOLT ENTERED BY • VOLT STOCKHOLM B02/011 • AUSTRALIA USE OF SOUND DESIGNCAMPAIGN TITLE • LETTERS OF GALLIPOLI 1 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 155 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE B02/012 • AUSTRALIA USE OF SOUND DESIGNCAMPAIGN TITLE • LETTERS OF GALLIPOLI 2 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 175 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE

LIONS DAILY NEWS

B02/013 • AUSTRALIA USE OF SOUND DESIGNCAMPAIGN TITLE • LETTERS OF GALLIPOLI 3 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 167 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE C02/019 • SPAIN USE OF AUDIO TECHNOLOGY TITLE • XMAS DLIGHTS CLIENT • KISS FM PRODUCT • RADIO LENGTH • 109 SECONDS ADVERTISING AGENCY, CITY • LOLA LOWE & PARTNERS MADRID PRODUCTION COMPANY, CITY • STORY WE PRODUCE BARCELONA EXECUTIVE CREATIVE DIRECTOR • FRANCISCO CASSIS, LOLA LOWE & PARTNERS CHIEF CREATIVE OFFICER • CHACHO PUEBLA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • FRANCISCO CASSIS, LOLA LOWE & PARTNERS HEAD OF INNOVATION • FRED BOSCH, LOLA LOWE & PARTNERS TECHNOLOGIST • GONZALO ZARAGOZA, LOLA LOWE & PARTNERS COPYWRITER • ANDRÉ TOLEDO, LOLA LOWE & PARTNERS ART DIRECTOR • JEZABEL GONZÇLEZ, LOLA LOWE & PARTNERS ART DIRECTOR • LUCAS REIS, LOLA LOWE & PARTNERS DESIGNER • LUCAS REIS, LOLA LOWE & PARTNERS ACCOUNT DIRECTOR • ROCÊO ABARCA, LOLA LOWE & PARTNERS ACCOUNT SUPERVISOR • LAURA GERPE, LOLA LOWE & PARTNERS AGENCY PRODUCER • NATALIA CAMBRA, LOLA LOWE & PARTNERS AGENCY PRODUCER • FLORENCIA CAPUTO, LOLA LOWE & PARTNERS AGENCY PRODUCER • MARIE GILOT, LOLA LOWE & PARTNERS PRODUCTION COMPANY • STORY WE PRODUCE, STORY WE PRODUCE DIRECTOR • PATRICIA M. FELIX, STORY WE PRODUCE EXECUTIVE PRODUCER • VICTOR MATTA, STORY WE PRODUCE PRODUCER • ANA GÎMEZ, STORY WE PRODUCE EDITOR • JUDITH MIRALLES, STORY WE PRODUCE POST PRODUCTION • DESEIF, DESEIF ENTERED BY • LOLA LOWE & PARTNERS MADRID C02/028 • BRAZIL USE OF AUDIO TECHNOLOGY TITLE • PARKING RADIO CLIENT • FMA BRASIL INSURANCE PRODUCT • CAR INSURANCE COMPANY LENGTH • 15 SECONDS ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO PRODUCTION COMPANY, CITY • TRATOR FILMES SÃO PAULO CCO • SERGIO GORDILHO, AFRICA EXECUTIVE CREATIVE DIRECTOR • ALVARO RODRIGUES, AFRICA EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA CREATIVE DIRECTOR • DIOGO MELLO, AFRICA COPYWRITER • OTTO PAJUNK, AFRICA ART DIRECTOR • RICARDO MATOS, AFRICA ART DIRECTOR • ANA NOVIS, AFRICA PROJECT CREATIVE DIRECTOR • EVANDRO SOARES, AFRICA PROJECT MANAGER • MONIQUE LOPES LIMA, AFRICA AGENCY PRODUCER • MARCELLA NISSENTAL, AFRICA AGENCY PRODUCER • LUANA HYPOLITO, AFRICA ACCOUNT DIRECTOR • FERNANDA BERTOL, AFRICA PRODUCTION COMPANY • TRATOR FILMES TEAM, TRATOR FILMES DIRECTOR • WILL MAZZOLA, TRATOR FILMES MOTION DESIGNER • THIAGO BARROS / RAFAEL BRAGA / CRISTIANO MAIA SOUND DESIGN • SILENCE TEAM, SILENCE TECHNOLOGY • BIZSYS TEAM, BIZSYS ENTERED BY • AFRICA SÃO PAULO C03/002 • UNITED KINGDOM USE OF BRANDED CONTENT / PROGRAMMING TITLE • X-MEN FM CLIENT • 20TH CENTURY FOX PRODUCT • X-MEN : DAYS OF FUTURE PAST LENGTH • 42 SECONDS ADVERTISING AGENCY, CITY • GLOBAL LONDON

24/06/2015 16:43

LIONS DAILY NEWS

MEDIA AGENCY, CITY • VIZEUM LONDON HEAD OF FILM AND GAMING • ANTONIO GARCIA, GLOBAL SENIOR MEDIA PROMOTIONS MANAGER • SARAH FRANCIS, 20TH CENTURY FOX PRODUCER • JUSTIN SANDERS, GLOBAL COPYWRITER • JOHNATHAN WOOD, GLOBAL MANAGING EDITOR - XFM • CHRIS BAUGHEN, GLOBAL SENIOR MANAGER • ROBBIE ASHCROFT, VIZEUM COMMERCIAL PROGRAMING - XFM • LAUREN STONE, GLOBAL HEAD OF PRODUCTION - XFM • DAN REIDO, GLOBAL MARKETING MANAGER • VICTORIA LLEWELLYN, 20TH CENTURY FOX COMMERICAL ONLINE EDITOR • JIM WAKEFIELD, GLOBAL ENTERED BY • GLOBAL LONDON C03/007 • AUSTRALIA USE OF BRANDED CONTENT / PROGRAMMINGCAMPAIGN TITLE • LETTERS OF GALLIPOLI 1 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 155 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE C03/008 • AUSTRALIA USE OF BRANDED CONTENT / PROGRAMMINGCAMPAIGN TITLE • LETTERS OF GALLIPOLI 2 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 175 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE C03/009 • AUSTRALIA USE OF BRANDED CONTENT / PROGRAMMINGCAMPAIGN TITLE • LETTERS OF GALLIPOLI 3 CLIENT • LEGACY PRODUCT • CHARITY LENGTH • 167 SECONDS ADVERTISING AGENCY, CITY • GPY&R MELBOURNE PRODUCTION COMPANY, CITY • FLAGSTAFF STUDIOS MELBOURNE CHIEF CREATIVE OFFICER • BEN COULSON, GPY&R EXECUTIVE CREATIVE DIRECTOR • BEN COULSON, GPY&R COPYWRITER • JAMES WILLS, GPY&R ART DIRECTOR • JOE SIBLEY, GPY&R SENIOR ACCOUNT MANAGER • KELLY BRIGHAM, GPY&R SENIOR ACCOUNT MANAGER • EMMA LAZAROU, GPY&R AGENCY EXECUTIVE PRODUCER • ROMANCA JASINSKI, GPY&R SOUND ENGINEER • PAUL LE COUTER, FLAGSTAFF STUDIOS SOUND ENGINEER • DEE GJEDSTED, FLAGSTAFF STUDIOS SOUND ENGINEER • STEVO WILLIAMS, FLAGSTAFF STUDIOS PRODUCER • CERI DAVIES, FLAGSTAFF STUDIOS ENTERED BY • GPY&R MELBOURNE C03/014 • GERMANY USE OF BRANDED CONTENT / PROGRAMMING TITLE • THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD CLIENT • SOUNDCLOUD PRODUCT • SOUNDCLOUD LENGTH • 457 SECONDS ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN / STUDIO 206 BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY

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RADIO WINNERS 43

THURSDAY / JUNE 25 / 2015

EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN PRODUCER • STEPHAN MORITZ, STUDIO „MOKOH MUSIC“ GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD SPEAKER • BEN POSENER ENTERED BY • GREY GERMANY DÜSSELDORF

BRONZE AWARDS

A01/040 • SPAIN FOODS TITLE • LIFE & DEATH IN BROAD DAYLIGHT CLIENT • UNILEVER PRODUCT • MAGNUM LENGTH • 97 SECONDS ADVERTISING AGENCY, CITY • LOLA LOWE & PARTNERS MADRID PRODUCTION COMPANY, CITY • HIJOS MADRID EXECUTIVE CREATIVE DIRECTOR • FRANCISCO CASSIS, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • TOMÇS OSTIGLIA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • JUAN SEVILLA, LOLA LOWE & PARTNERS COPYWRITER • TOMÇS OSTIGLIA, LOLA LOWE & PARTNERS COPYWRITER • GUSTAVO LEMA, LOLA LOWE & PARTNERS CLIENT CONTACT • MICK VAN ETTINGER, UNILEVER - MAGNUM CLIENT CONTACT • SOPHIE GALVANI, LOLA LOWE & PARTNERS CLIENT CONTACT • NEIL GLEDHILL, LOLA LOWE & PARTNERS CLIENT SERVICE DIRECTOR • TOM O’BRIEN, LOLA LOWE & PARTNERS ACCOUNT DIRECTOR • CARLOS SOLCHAGA, LOLA LOWE & PARTNERS ACCOUNT SUPERVISOR • ORNELA ACCARDI, LOLA LOWE & PARTNERS ACCOUNT SUPERVISOR • MARIE LEE, LOLA LOWE & PARTNERS MUSIC PRODUCTION COMPANY • HIJOS, HIJOS SOUND DESIGN • NO PROBLEM, NO PROBLEM PRODUCER • LUIS DI GUARDI, LOLA LOWE & PARTNERS ENTERED BY • LOLA LOWE & PARTNERS MADRID A01/054 • USA FOODSCAMPAIGN TITLE • CLONES CLIENT • MARS PRODUCT • SKITTLES LENGTH • 45 SECONDS ADVERTISING AGENCY, CITY • DDB CHICAGO MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP CHICAGO PRODUCTION COMPANY, CITY • THE STUDIO CHICAGO CHIEF CREATIVE OFFICER • JOHN MAXHAM, DDB CHICAGO EVP, EXECUTIVE CREATIVE DIRECTOR • MARK GROSS, DDB CHICAGO CREATIVE DIRECTOR, COPYWRITER • CHAD BROUDE, DDB CHICAGO CREATIVE DIRECTOR, COPYWRITER • BRIAN BOORD, DDB CHICAGO EVP/EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION • DIANE JACKSON, DDB CHICAGO SVP, EXECUTIVE PRODUCER • WILL ST. CLAIR, DDB CHICAGO PRODUCER • DEB DEN ISEGER, DDB CHICAGO PRODUCTION MANAGER • SCOTT TERRY, DDB CHICAGO GLOBAL BUSINESS DIRECTOR • HEATHER STUCKEY, DDB CHICAGO SVP, GROUP BUSINESS DIRECTOR • KATE CHRISTIANSEN, DDB CHICAGO SVP, GROUP STRATEGY DIRECTOR • DAVID CHRISWICK, DDB CHICAGO STRATEGY DIRECTOR • THOMAS HEHIR, DDB CHICAGO VP, ACCOUNT DIRECTOR • GWEN HAMMES, DDB CHICAGO GLOBAL ACCOUNT SUPERVISOR • ERIN LEAHY, DDB CHICAGO GLOBAL ACCOUNT MANAGER • LIZA RASER, DDB CHICAGO AUDIO ENGINEER • NICHOLAS PAPALEO, DDB CHICAGO ENTERED BY • DDB CHICAGO A01/055 • USA FOODSCAMPAIGN TITLE • TWO HEAD ED CLIENT • MARS PRODUCT • SKITTLES LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • DDB CHICAGO MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP CHICAGO PRODUCTION COMPANY, CITY • THE STUDIO CHICAGO CHIEF CREATIVE OFFICER • JOHN MAXHAM, DDB CHICAGO EVP, EXECUTIVE CREATIVE DIRECTOR • MARK GROSS, DDB CHICAGO CREATIVE DIRECTOR, COPYWRITER • CHAD BROUDE, DDB CHICAGO CREATIVE DIRECTOR, COPYWRITER • BRIAN BOORD, DDB CHICAGO EVP/EXECUTIVE DIRECTOR OF INTEGRATED PRODUCTION • DIANE JACKSON, DDB CHICAGO SVP, EXECUTIVE PRODUCER • WILL ST. CLAIR, DDB CHICAGO PRODUCER • DEB DEN ISEGER, DDB CHICAGO PRODUCTION MANAGER • SCOTT TERRY, DDB CHICAGO GLOBAL BUSINESS DIRECTOR • HEATHER STUCKEY, DDB CHICAGO

SVP, GROUP BUSINESS DIRECTOR • KATE CHRISTIANSEN, DDB CHICAGO SVP, GROUP STRATEGY DIRECTOR • DAVID CHRISWICK, DDB CHICAGO STRATEGY DIRECTOR • THOMAS HEHIR, DDB CHICAGO VP, ACCOUNT DIRECTOR • GWEN HAMMES, DDB CHICAGO GLOBAL ACCOUNT SUPERVISOR • ERIN LEAHY, DDB CHICAGO GLOBAL ACCOUNT MANAGER • LIZA RASER, DDB CHICAGO AUDIO ENGINEER • NICHOLAS PAPALEO, DDB CHICAGO ENTERED BY • DDB CHICAGO A02/010 • USA ALCOHOLIC DRINKSCAMPAIGN TITLE • BIKERS CLIENT • DOS EQUIS PRODUCT • DOS EQUIS LENGTH • 63 SECONDS ADVERTISING AGENCY, CITY • HAVAS WORLDWIDE NEW YORK PRODUCTION COMPANY, CITY • @RADICAL.MEDIA NEW YORK CHIEF CREATIVE OFFICER • JASON PETERSON, HAVAS WW NEW YORK CHIEF CREATIVE OFFICER • DARREN MORAN, HAVAS WW NEW YORK EXECUTIVE CREATIVE DIRECTOR • JIM HORD, HAVAS WW NEW YORK CREATIVE DIRECTOR • PAUL FIX, HAVAS WW NEW YORK CREATIVE DIRECTOR • JAMIE OVERKAMP, HAVAS WW NEW YORK ACD- ART • MATTHEW HOCK, HAVAS WW NEW YORK ACD- COPY • DAVID FREDETTE, HAVAS WW NEW YORK COPYWRITER • MARTY BONACORSO, HAVAS WW NEW YORK ART DIRECTOR • RICK COHEN, HAVAS WW NEW YORK ENTERED BY • HAVAS WORLDWIDE NEW YORK A02/011 • USA ALCOHOLIC DRINKSCAMPAIGN TITLE • GHOSTS CLIENT • DOS EQUIS PRODUCT • DOS EQUIS LENGTH • 63 SECONDS ADVERTISING AGENCY, CITY • HAVAS WORLDWIDE NEW YORK PRODUCTION COMPANY, CITY • @RADICAL.MEDIA NEW YORK CHIEF CREATIVE OFFICER • JASON PETERSON, HAVAS WW NEW YORK CHIEF CREATIVE OFFICER • DARREN MORAN, HAVAS WW NEW YORK EXECUTIVE CREATIVE DIRECTOR • JIM HORD, HAVAS WW NEW YORK CREATIVE DIRECTOR • PAUL FIX, HAVAS WW NEW YORK CREATIVE DIRECTOR • JAMIE OVERKAMP, HAVAS WW NEW YORK ACD- ART • MATTHEW HOCK, HAVAS WW NEW YORK ACD- COPY • DAVID FREDETTE, HAVAS WW NEW YORK COPYWRITER • MARTY BONACORSO, HAVAS WW NEW YORK ART DIRECTOR • RICK COHEN, HAVAS WW NEW YORK ENTERED BY • HAVAS WORLDWIDE NEW YORK A02/012 • USA ALCOHOLIC DRINKSCAMPAIGN TITLE • JIU JITSU CLIENT • DOS EQUIS PRODUCT • DOS EQUIS LENGTH • 63 SECONDS ADVERTISING AGENCY, CITY • HAVAS WORLDWIDE NEW YORK PRODUCTION COMPANY, CITY • @RADICAL.MEDIA NEW YORK CHIEF CREATIVE OFFICER • JASON PETERSON, HAVAS WW NEW YORK CHIEF CREATIVE OFFICER • DARREN MORAN, HAVAS WW NEW YORK EXECUTIVE CREATIVE DIRECTOR • JIM HORD, HAVAS WW NEW YORK CREATIVE DIRECTOR • PAUL FIX, HAVAS WW NEW YORK CREATIVE DIRECTOR • JAMIE OVERKAMP, HAVAS WW NEW YORK ACD- ART • MATTHEW HOCK, HAVAS WW NEW YORK ACD- COPY • DAVID FREDETTE, HAVAS WW NEW YORK COPYWRITER • MARTY BONACORSO, HAVAS WW NEW YORK ART DIRECTOR • RICK COHEN, HAVAS WW NEW YORK ENTERED BY • HAVAS WORLDWIDE NEW YORK A03/023 • SOUTH AFRICA NON-ALCOHOLIC DRINKSCAMPAIGN TITLE • TEAM BUILDING WEEKEND CLIENT • SUNTORY PRODUCT • LUCOZADE LENGTH • 80 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER JOHANNESBURG MEDIA AGENCY, CITY • MINDSHARE JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND PRODUCE MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • MARIANA O’KELLY, OGILVY & MATHER JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • NEO MASHIGO, OGILVY & MATHER JOHANNESBURG CHIEF CREATIVE OFFICER • CHRIS GOTZ, OGILVY & MATHER CAPE TOWN CREATIVE DIRECTOR • PETER LITTLE, OGILVY & MATHER JOHANNESBURG CREATIVE DIRECTOR • MOLEFI THULO, OGILVY & MATHER JOHANNESBURG COPYWRITER • DAVID KRUEGER, OGILVY JOHANNESBURG ART DIRECTOR • TAMMY RETTER, OGILVY & MATHER JOHANNESBURG ENTERED BY • OGILVY & MATHER JOHANNESBURG

24/06/2015 16:43

44 RADIO WINNERS

A03/025 • SOUTH AFRICA NON-ALCOHOLIC DRINKSCAMPAIGN TITLE • LACING UP YOUR HIGH TOPS CLIENT • SUNTORY PRODUCT • LUCOZADE LENGTH • 80 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER JOHANNESBURG MEDIA AGENCY, CITY • MINDSHARE JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND PRODUCE MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • MARIANA O’KELLY, OGILVY & MATHER JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • NEO MASHIGO, OGILVY & MATHER JOHANNESBURG JOINT CHIEF CREATIVE OFFICER • CHRIS GOTZ, OGILVY & MATHER CAPE TOWN CREATIVE DIRECTOR • PETER LITTLE, OGILVY & MATHER JOHANNESBURG CREATIVE DIRECTOR • MOLEFI THULO, OGILVY & MATHER JOHANNESBURG COPYWRITER • DAVID KRUEGER, OGILVY JOHANNESBURG ART DIRECTOR • TAMMY RETTER, OGILVY & MATHER JOHANNESBURG ENTERED BY • OGILVY & MATHER JOHANNESBURG A04/032 • SPAIN HOUSEHOLDCAMPAIGN TITLE • OPEN HERE CLIENT • UNILEVER PRODUCT • OMO LENGTH • 70 SECONDS ADVERTISING AGENCY, CITY • LOLA LOWE & PARTNERS MADRID PRODUCTION COMPANY, CITY • SIRENA MADRID EXECUTIVE CREATIVE DIRECTOR • CHACHO PUEBLA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • NÉSTOR GARCÊA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • NACHO OÑATE, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • SITO MORILLO, LOLA LOWE & PARTNERS COPYWRITER • ALBERTO PORTAS, LOLA LOWE & PARTNERS COPYWRITER • PEDRO ADÇN, LOLA LOWE & PARTNERS HEAD OF PRODUCTION • ASIER GARCÊA, LOLA LOWE & PARTNERS HEAD OF PRODUCTION • CRISTINA ESPAÑOL, LOLA LOWE & PARTNERS PRODUCTION COMPANY • SIRENA, SIRENA GLOBAL CREATIVE DIRECTOR • ALEXANDRE OKADA, LOWE & PARTNERS ASIA PACIFIC PRESIDENT • RUPEN DESAI, LOWE & PARTNERS REGIONAL BUSINESS DIRECTOR • SRIJA CHATTERJEE, LOWE & PARTNERS ENTERED BY • LOLA LOWE & PARTNERS MADRID A04/033 • SPAIN HOUSEHOLDCAMPAIGN TITLE • SPOON CLIENT • UNILEVER PRODUCT • OMO LENGTH • 70 SECONDS ADVERTISING AGENCY, CITY • LOLA LOWE & PARTNERS MADRID PRODUCTION COMPANY, CITY • SIRENA MADRID EXECUTIVE CREATIVE DIRECTOR • CHACHO PUEBLA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • NÉSTOR GARCÊA, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • NACHO OÑATE, LOLA LOWE & PARTNERS CREATIVE DIRECTOR • SITO MORILLO, LOLA LOWE & PARTNERS COPYWRITER • ALBERTO PORTAS, LOLA LOWE & PARTNERS COPYWRITER • PEDRO ADÇN, LOLA LOWE & PARTNERS HEAD OF PRODUCTION • ASIER GARCÊA, LOLA LOWE & PARTNERS HEAD OF PRODUCTION • CRISTINA ESPAÑOL, LOLA LOWE & PARTNERS PRODUCTION COMPANY • SIRENA, SIRENA GLOBAL CREATIVE DIRECTOR • ALEXANDRE OKADA, LOWE & PARTNERS ASIA PACIFIC PRESIDENT • RUPEN DESAI, LOWE & PARTNERS REGIONAL BUSINESS DIRECTOR • SRIJA CHATTERJEE, LOWE & PARTNERS ENTERED BY • LOLA LOWE & PARTNERS MADRID A05/054 • UNITED KINGDOM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUALCAMPAIGN TITLE • BABIES CLIENT • PHILIPS PRODUCT • PHILIPS CITISCAPE HEADPHONES LENGTH • 39 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER LONDON CHIEF CREATIVE OFFICER/EXECUTIVE CREATIVE DIRECTOR • GERRY HUMAN, OGILVY & MATHER COPYWRITER • WILL MARSDEN, OGILVY & MATHER COPYWRITER • JORDAN DOWN, OGILVY & MATHER ASSOCIATE CREATIVE DIRECTOR • SIMON LOTZE, OGILVY & MATHER ASSOCIATE CREATIVE DIRECTOR • MIGUEL NUNES, OGILVY & MATHER AGENCY PRODUCER • THEA SLEVIN, OGILVY & MATHER PRODUCTION ASSISTANT • MARINA BRUIN, OGILVY & MATHER SOUND ENGINEER • GRAEME ELSTON, JUNGLE STUDIOS SOUND ENGINEER • LAWRENCE KENDRICK, JUNGLE STUDIOS SOUND ENGINEER • ALEX WILSON-THORNE, JUNGLE STUDIOS ACCOUNT MANAGER • CHRISTOPHER HALL, OGILVY & MATHER GLOBAL BUSINESS DIRECTOR • OLIVIA RZEPCYZNSKI, OGILVY & MATHER MEDIA MANAGER • PAUL BROWN, MEDIA PERSPECTIVES SENIOR CUSTOMER MARKETING MANAGER • MICHAEL DAVIES, WOOX INNOVATIONS ENTERED BY • OGILVY & MATHER LONDON

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THURSDAY / JUNE 25 / 2015

A05/055 • UNITED KINGDOM HOME APPLIANCES, FURNISHINGS, ELECTRONICS & AUDIO VISUALCAMPAIGN TITLE • BANGKOK CLIENT • PHILIPS PRODUCT • PHILIPS CITISCAPE HEADPHONES LENGTH • 39 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER LONDON CHIEF CREATIVE OFFICER/EXECUTIVE CREATIVE DIRECTOR • GERRY HUMAN, OGILVY & MATHER COPYWRITER • WILL MARSDEN, OGILVY & MATHER COPYWRITER • JORDAN DOWN, OGILVY & MATHER ASSOCIATE CREATIVE DIRECTOR • SIMON LOTZE, OGILVY & MATHER ASSOCIATE CREATIVE DIRECTOR • MIGUEL NUNES, OGILVY & MATHER AGENCY PRODUCER • THEA SLEVIN, OGILVY & MATHER PRODUCTION ASSISTANT • MARINA BRUIN, OGILVY & MATHER SOUND ENGINEER • GRAEME ELSTON, JUNGLE STUDIOS SOUND ENGINEER • LAWRENCE KENDRICK, JUNGLE STUDIOS SOUND ENGINEER • ALEX WILSON-THORNE, JUNGLE STUDIOS ACCOUNT MANAGER • CHRISTOPHER HALL, OGILVY & MATHER GLOBAL BUSINESS DIRECTOR • OLIVIA RZEPCYZNSKI, OGILVY & MATHER MEDIA MANAGER • PAUL BROWN, MEDIA PERSPECTIVES SENIOR CUSTOMER MARKETING MANAGER • MICHAEL DAVIES, WOOX INNOVATIONS ENTERED BY • OGILVY & MATHER LONDON A10/107 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • WASP SPIDER CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN E-GOLF LENGTH • 102 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG MEDIA AGENCY, CITY • MEDIACOM GERMANY DÜSSELDORF PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER GROUP CD • TOBIAS AHRENS, GRABARZ UND PARTNER CREATIVE DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER CREATIVE DIRECTOR • MATTHIAS PREUSS, GRABARZ UND PARTNER COPYWRITER • JAKOB ECKSTEIN, GRABARZ UND PARTNER COPYWRITER • MATTHIAS PREUSS, GRABARZ UND PARTNER ACCOUNT SUPERVISOR • ANGELA JAEGER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER HEAD OF MARKETING COMMUNICATIONS • ANDERS-SUNDT JENSEN, VOLKSWAGEN HEAD OF INTERNATIONAL ADVERTISING • JUTTA FRIESE, VOLKSWAGEN ADVERTISER SUPERVISOR • VERONIKA ZIEGAUS, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A10/108 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • SNAIL CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN E-GOLF LENGTH • 103 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG MEDIA AGENCY, CITY • MEDIACOM GERMANY DÜSSELDORF PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER GROUP CD • TOBIAS AHRENS, GRABARZ UND PARTNER CREATIVE DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER CREATIVE DIRECTOR • MATTHIAS PREUSS, GRABARZ UND PARTNER COPYWRITER • JAKOB ECKSTEIN, GRABARZ UND PARTNER COPYWRITER • MATTHIAS PREUSS, GRABARZ UND PARTNER ACCOUNT SUPERVISOR • ANGELA JAEGER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER HEAD OF MARKETING COMMUNICATIONS • ANDERS-SUNDT JENSEN, VOLKSWAGEN HEAD OF INTERNATIONAL ADVERTISING • JUTTA FRIESE, VOLKSWAGEN ADVERTISER SUPERVISOR • VERONIKA ZIEGAUS, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A10/109 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • PANDA CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN E-GOLF LENGTH • 104 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG MEDIA AGENCY, CITY • MEDIACOM GERMANY DÜSSELDORF PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER GROUP CD • TOBIAS AHRENS, GRABARZ UND PARTNER

LIONS DAILY NEWS

CREATIVE DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER CREATIVE DIRECTOR • MATTHIAS PREUSS, GRABARZ UND PARTNER COPYWRITER • JAKOB ECKSTEIN, GRABARZ UND PARTNER COPYWRITER • MATTHIAS PREUSS, GRABARZ UND PARTNER ACCOUNT SUPERVISOR • ANGELA JAEGER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER DIRECTOR • JAKOB ECKSTEIN, GRABARZ UND PARTNER HEAD OF MARKETING COMMUNICATIONS • ANDERS-SUNDT JENSEN, VOLKSWAGEN HEAD OF INTERNATIONAL ADVERTISING • JUTTA FRIESE, VOLKSWAGEN ADVERTISER SUPERVISOR • VERONIKA ZIEGAUS, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A10/129 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • PLANE CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN LANE ASSIST LENGTH • 35 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER COPYWRITER • ADRIENNE TONNER, GRABARZ UND PARTNER COPYWRITER • SIMONE THYSSEN, GRABARZ UND PARTNER COPYWRITER • THORBEN DAUER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER CASTING • CARSTEN BERLIN, STUDIO FUNK/HAMBURG ADVERTISER SUPERVISOR • LUTZ KOTHE, VOLKSWAGEN ADVERTISER SUPERVISOR • JOERN HARTIG, VOLKSWAGEN ADVERTISER SUPERVISOR • HENNING TEICHMANN, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A10/130 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • ELECTION CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN LANE ASSIST LENGTH • 40 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER COPYWRITER • ADRIENNE TONNER, GRABARZ UND PARTNER COPYWRITER • SIMONE THYSSEN, GRABARZ UND PARTNER COPYWRITER • THORBEN DAUER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER CASTING • CARSTEN BERLIN, STUDIO FUNK/HAMBURG ADVERTISER SUPERVISOR • LUTZ KOTHE, VOLKSWAGEN ADVERTISER SUPERVISOR • JOERN HARTIG, VOLKSWAGEN ADVERTISER SUPERVISOR • HENNING TEICHMANN, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A10/131 • GERMANY CARS & AUTOMOTIVE SERVICESCAMPAIGN TITLE • OSCAR CLIENT • VOLKSWAGEN PRODUCT • VOLKSWAGEN LANE ASSIST LENGTH • 50 SECONDS ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG PRODUCTION COMPANY, CITY • STUDIO FUNK HAMBURG CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ UND PARTNER COPYWRITER • ADRIENNE TONNER, GRABARZ UND PARTNER COPYWRITER • SIMONE THYSSEN, GRABARZ UND PARTNER COPYWRITER • THORBEN DAUER, GRABARZ UND PARTNER SOUND ENGINEER • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • TORSTEN HENNINGS, STUDIO FUNK DIRECTOR • RALF HEUEL, GRABARZ UND PARTNER CASTING • CARSTEN BERLIN, STUDIO FUNK/HAMBURG ADVERTISER SUPERVISOR • LUTZ KOTHE, VOLKSWAGEN ADVERTISER SUPERVISOR • JOERN HARTIG, VOLKSWAGEN ADVERTISER SUPERVISOR • HENNING TEICHMANN, VOLKSWAGEN ENTERED BY • GRABARZ & PARTNER HAMBURG A11/022 • BRAZIL RETAIL STORES TITLE • SOUP CLIENT • AM PM PRODUCT • 24 HOUR CONVENIENCE STORE/ FAST FOOD LENGTH • 15 SECONDS ADVERTISING AGENCY, CITY • TALENT SÃO PAULO PRODUCTION COMPANY, CITY • AUDIO BOUTIQUE SÃO PAULO WORLDWIDE CREATIVE DIRECTOR • ERIK VERVROEGEN, PUBLICIS WORLDWIDE

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LIONS DAILY NEWS

RADIO WINNERS 45

THURSDAY / JUNE 25 / 2015

CHIEF CREATIVE OFFICER • JOÃO LIVI, TALENT CREATIVE DIRECTOR • ALEXANDRE NEGO LEE, TALENT CREATIVE DIRECTOR • RODRIGO BOMBANA, TALENT COPYWRITER • PHILIPPE DEGEN, TALENT COPYWRITER • DANIELL REZENDE, TALENT ART DIRECTOR • EDUARDO MARTINS, TALENT ART DIRECTOR • RODRIGO TORTIMA, TALENT ACCOUNT DIRECTOR • RICARDO NOCITI, TALENT AGENCY PRODUCER • MARIA HERMINIA WEINSTOCK, TALENT AGENCY PRODUCER • THIAGO ALONSO, TALENT MARKETING DIRECTOR • JERÔNIMO DOS SANTOS, IPIRANGA COMMUNICATION MANAGER • FRANCISCO LUCIO MORAES, IPIRANGA PRODUCER • LORENÇO ROLON, AUDIO BOUTIQUE ENTERED BY • TALENT SÃO PAULO

PRODUCTION COMPANY, CITY • EARDRUM AUSTRALIA SYDNEY CHIEF EXECUTIVE OFFICER • KATRYNA MOJICA, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • DIN SUMEDI, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • EUGENE CHEONG, OGILVY SINGAPORE CREATIVE DIRECTOR/COPYWRITER • TROY LIM, OGILVY SINGAPORE MANAGING DIRECTOR • SAMIR GUPTE, OGILVY INDONESIA BUSINESS DIRECTOR • AJI HARSONO, GEOMETRY GLOBAL INDONESIA ACTIVATION DIRECTOR • DINAR ARIEFIANTO, GEOMETRY GLOBAL INDONESIA ACTIVATION EXECUTIVE • DWI INDRA, GEOMETRY GLOBAL INDONESIA COPYWRITER • NUGROHO NURARIFIN, OGILVY INDONESIA HEAD OF BROADCAST • RAGIEL RAHADIAN, H & O AUDIO DIRECTOR • RALPH VAN DIJK, EARDRUM STUDIO PRODUCER • JESSIE WILLIAMS, EARDRUM STUDIO ENTERED BY • OGILVY INDONESIA JAKARTA

A11/045 • SWEDEN RETAIL STORES TITLE • THE GRAND EXPERIENCE CLIENT • HEMGLASS PRODUCT • HEMGLASS/ICE CREAM TRUCK LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • VOLT STOCKHOLM PRODUCTION COMPANY, CITY • FLICKORNA LARSSON STOCKHOLM COPYWRITER • PETTER NYLIND, VOLT ART DIRECTOR • KARL ANDERSSON, VOLT COPYWRITER • KATJA JANFORD, VOLT ART DIRECTOR • LINA BRUNZELL, VOLT ACCOUNT DIRECTOR • LOUISE WALLGREN, VOLT PROJECT MANAGER • MAGNUS TENGZELIUS, VOLT FINAL ART • ÅSA STJÄRNQUIST, VOLT ENTERED BY • VOLT STOCKHOLM

A14/097 • AUSTRALIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • WALKOUT CLIENT • SPORTSBET PRODUCT • CASHOUT LENGTH • 28 SECONDS ADVERTISING AGENCY, CITY • BMF ADVERTISING SYDNEY PRODUCTION COMPANY, CITY • RUMBLE STUDIOS SYDNEY EXECUTIVE CREATIVE DIRECTOR • CAM BLACKLEY, BMF CREATIVE • JIM CURTIS, BMF CREATIVE • RYAN FITZGERALD, BMF STRATEGIC PLANNER • DAVID WARREN, BMF GROUP ACCOUNT DIRECTOR • DANIEL LACAZE, BMF ADVERTISING ACCOUNT MANAGER • WILL WOODS, BMF AGENCY PRODUCER • ESTA LAU, BMF SOUND DESIGN • TONE ASTON, RUMBLE AUDIO PRODUCER • MICHAEL GIE, RUMBLE STUDIOS ENTERED BY • BMF ADVERTISING SYDNEY

A14/072 • INDONESIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • FIDEL CASTRO’S INAUGURATION CLIENT • PT. HERO INTIPUTRA PRODUCT • BOARD GAMES LENGTH • 62 SECONDS ADVERTISING AGENCY, CITY • OGILVY INDONESIA JAKARTA MEDIA AGENCY, CITY • MINDSHARE JAKARTA PRODUCTION COMPANY, CITY • EARDRUM AUSTRALIA SYDNEY CHIEF EXECUTIVE OFFICER • KATRYNA MOJICA, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • DIN SUMEDI, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • EUGENE CHEONG, OGILVY SINGAPORE CREATIVE DIRECTOR/COPYWRITER • TROY LIM, OGILVY SINGAPORE MANAGING DIRECTOR • SAMIR GUPTE, OGILVY INDONESIA BUSINESS DIRECTOR • AJI HARSONO, GEOMETRY GLOBAL INDONESIA ACTIVATION DIRECTOR • DINAR ARIEFIANTO, GEOMETRY GLOBAL INDONESIA ACTIVATION EXECUTIVE • DWI INDRA, GEOMETRY GLOBAL INDONESIA COPYWRITER • NUGROHO NURARIFIN, OGILVY INDONESIA HEAD OF BROADCAST • RAGIEL RAHADIAN, H & O AUDIO DIRECTOR • RALPH VAN DIJK, EARDRUM STUDIO PRODUCER • JESSIE WILLIAMS, EARDRUM STUDIO ENTERED BY • OGILVY INDONESIA JAKARTA A14/073 • INDONESIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • HITLER’S BATTLE OF GERMANY SPEECH CLIENT • PT. HERO INTIPUTRA PRODUCT • BOARD GAMES LENGTH • 69 SECONDS ADVERTISING AGENCY, CITY • OGILVY INDONESIA JAKARTA MEDIA AGENCY, CITY • MINDSHARE JAKARTA PRODUCTION COMPANY, CITY • EARDRUM AUSTRALIA SYDNEY CHIEF EXECUTIVE OFFICER • KATRYNA MOJICA, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • DIN SUMEDI, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • EUGENE CHEONG, OGILVY SINGAPORE CREATIVE DIRECTOR/COPYWRITER • TROY LIM, OGILVY SINGAPORE MANAGING DIRECTOR • SAMIR GUPTE, OGILVY INDONESIA BUSINESS DIRECTOR • AJI HARSONO, GEOMETRY GLOBAL INDONESIA ACTIVATION DIRECTOR • DINAR ARIEFIANTO, GEOMETRY GLOBAL INDONESIA ACTIVATION EXECUTIVE • DWI INDRA, GEOMETRY GLOBAL INDONESIA COPYWRITER • NUGROHO NURARIFIN, OGILVY INDONESIA HEAD OF BROADCAST • RAGIEL RAHADIAN, H & O AUDIO DIRECTOR • RALPH VAN DIJK, EARDRUM STUDIO PRODUCER • JESSIE WILLIAMS, EARDRUM STUDIO ENTERED BY • OGILVY INDONESIA JAKARTA A14/074 • INDONESIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • SADDAM’S CAPTURE OF GEORGE BUSH CLIENT • PT. HERO INTIPUTRA PRODUCT • BOARD GAMES LENGTH • 75 SECONDS ADVERTISING AGENCY, CITY • OGILVY INDONESIA JAKARTA MEDIA AGENCY, CITY • MINDSHARE JAKARTA

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A14/098 • AUSTRALIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • SECURITY DOORS CLIENT • SPORTSBET PRODUCT • CASHOUT LENGTH • 31 SECONDS ADVERTISING AGENCY, CITY • BMF ADVERTISING SYDNEY PRODUCTION COMPANY, CITY • RUMBLE STUDIOS SYDNEY EXECUTIVE CREATIVE DIRECTOR • CAM BLACKLEY, BMF CREATIVE • JIM CURTIS, BMF CREATIVE • RYAN FITZGERALD, BMF STRATEGIC PLANNER • DAVID WARREN, BMF GROUP ACCOUNT DIRECTOR • DANIEL LACAZE, BMF ADVERTISING ACCOUNT MANAGER • WILL WOODS, BMF AGENCY PRODUCER • ESTA LAU, BMF SOUND DESIGN • TONE ASTON, RUMBLE AUDIO PRODUCER • MICHAEL GIE, RUMBLE STUDIOS ENTERED BY • BMF ADVERTISING SYDNEY A14/099 • AUSTRALIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • COUPLES SCIENTIST CLIENT • SPORTSBET PRODUCT • CASHOUT LENGTH • 31 SECONDS ADVERTISING AGENCY, CITY • BMF ADVERTISING SYDNEY PRODUCTION COMPANY, CITY • RUMBLE STUDIOS SYDNEY EXECUTIVE CREATIVE DIRECTOR • CAM BLACKLEY, BMF CREATIVE • JIM CURTIS, BMF CREATIVE • RYAN FITZGERALD, BMF STRATEGIC PLANNER • DAVID WARREN, BMF GROUP ACCOUNT DIRECTOR • DANIEL LACAZE, BMF ADVERTISING ACCOUNT MANAGER • WILL WOODS, BMF AGENCY PRODUCER • ESTA LAU, BMF SOUND DESIGN • TONE ASTON, RUMBLE AUDIO PRODUCER • MICHAEL GIE, RUMBLE STUDIOS ENTERED BY • BMF ADVERTISING SYDNEY A14/100 • AUSTRALIA ENTERTAINMENT & LEISURECAMPAIGN TITLE • BIG CATS CLIENT • SPORTSBET PRODUCT • CASHOUT LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • BMF ADVERTISING SYDNEY PRODUCTION COMPANY, CITY • RUMBLE STUDIOS SYDNEY EXECUTIVE CREATIVE DIRECTOR • CAM BLACKLEY, BMF CREATIVE • JIM CURTIS, BMF CREATIVE • RYAN FITZGERALD, BMF STRATEGIC PLANNER • DAVID WARREN, BMF GROUP ACCOUNT DIRECTOR • DANIEL LACAZE, BMF ADVERTISING ACCOUNT MANAGER • WILL WOODS, BMF

AGENCY PRODUCER • ESTA LAU, BMF SOUND DESIGN • TONE ASTON, RUMBLE AUDIO PRODUCER • MICHAEL GIE, RUMBLE STUDIOS ENTERED BY • BMF ADVERTISING SYDNEY A16/028 • GERMANY BANKING, INVESTMENT & INSURANCE TITLE • BOB CLIENT • VHV VERSICHERUNGEN PRODUCT • VHV CAR INSURANCE LENGTH • 53 SECONDS ADVERTISING AGENCY, CITY • SCHOLZ & FRIENDS HAMBURG PRODUCTION COMPANY, CITY • HASTINGS AUDIO NETWORK HAMBURG CHIEF CREATIVE OFFICER • NIELS ALZEN, SCHOLZ & FRIENDS CREATIVE DIRECTOR • CHRISTIAN FRITSCHE, SCHOLZ & FRIENDS CREATIVE DIRECTOR • THOMAS MATHEW, SCHOLZ & FRIENDS COPYWRITER • CHRISTIAN EL-ASMAR, SCHOLZ & FRIENDS ACCOUNT MANAGER • ANGELA HISSEN-LAUX, SCHOLZ & FRIENDS ACCOUNT MANAGER • MEHIBE TUNCEL, SCHOLZ & FRIENDS PRODUCTION MANAGER • MATTHIAS LUEHRSEN, HASTINGS AUDIO NETWORK SOUND ENGINEER • OSCAR MEIXNER, HASTINGS AUDIO NETWORK SOUND ENGINEER • JAN WILLHELM HOHENSCHURZ, HASTINGS AUDIO NETWORK SOUND ENGINEER • HANS-CHRISTIAN SAMETZKI, HASTINGS AUDIO NETWORK CHAIRMAN • DR. PER-JOHAN HORGBY, VHV VERSICHERUNGEN MARKETING MANAGER • ELKE FRERICHMANN, VHV VERSICHERUNGEN ENTERED BY • SCHOLZ & FRIENDS HAMBURG A19/033 • SPAIN CORPORATE IMAGE & COMMUNICATION TITLE • DADDYTOONS NEWS CLIENT • GENERAL MOTORS, OPEL PRODUCT • CARS LENGTH • 90 SECONDS ADVERTISING AGENCY, CITY • TAPSA | Y&R MADRID PRODUCTION COMPANY, CITY • HIJOS MADRID / THE BLACK LIST MADRID CHIEF CREATIVE OFFICER • MAURICIO ROCHA, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • MARTIN OSTIGLIA, TAPSA | Y&R EXECUTIVE CREATIVE DIRECTOR • SUSANA ALBUQUERQUE, TAPSA | Y&R CREATIVE DIRECTOR • JUAN CENOZ, TAPSA | Y&R CREATIVE DIRECTOR • ADRIAN RIOS, TAPSA | Y&R ACCOUNT DIRECTOR • JESÚS OVEJERO, TAPSA | Y&R AGENCY PRODUCER • CARLOS LUCAS, TAPSA | Y&R DIRECTOR • EMIL SAMPER, THE BLACK LIST ASSOCIATE PRODUCER • ALEX FERNANDEZ, THE BLACK LIST DIRECTOR • JAVIER CALEQUI, HIJOS ENTERED BY • TAPSA | Y&R MADRID A21/001 • SWITZERLAND PUBLIC AWARENESS MESSAGES TITLE • DOCTOR CLIENT • EPER PRODUCT • MENTORAT EMPLOI MIGRATION LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • M&C SAATCHI GENEVA PRODUCTION COMPANY, CITY • APOLLO STUDIOS MONTRÉAL CREATIVE DIRECTOR • OLIVIER GIRARD, M&C SAATCHI GENEVA COPYWRITER • DAVID VON RITTER, M&C SAATCHI GENEVA ART DIRECTOR • JULIEN DE PREUX, M&C SAATCHI GENEVA ART DIRECTOR • VINCENT SCHÄUBLIN, M&C SAATCHI GENEVA ACCOUNT DIRECTOR • FRANÇOIS-LOUIS NOËL, M&C SAATCHI GENEVA PRODUCTION • JEAN-PASCAL BEAUDOUIN, APOLLO STUDIOS COORDINATOR & CASTING • LAURENCE GUICHANDUT, APOLLO STUDIOS MIXING • VINCENT DUFOUR, APOLLO STUDIOS SOUND DESIGN ARRANGEMENT • PIERRE-HUGUES RONDEAU, APOLLO STUDIOS ENTERED BY • M&C SAATCHI GENEVA A21/003 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • THAT’S NO JOKE CLIENT • YWCA PRODUCT • NOT-FOR-PROFIT LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • JUNIPER PARK TORONTO PRODUCTION COMPANY, CITY • PIRATE TORONTO TORONTO EXECUTIVE CREATIVE DIRECTOR • TERRY DRUMMOND, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • ALAN MADILL, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • BARRY QUINN, JUNIPER PARK SENIOR COPYWRTIER • ERIN KAWALECKI, JUNIPER PARK BROADCAST PRODUCER • JANICE BISSON, JUNIPER PARK BROADCAST PRODUCER • WENDI HAMILTON, JUNIPER PARK EXECUTIVE PRODUCER • TYNA MAERZKE, PIRATE RADIO PRODUCER • CHRIS TAIT, PIRATE RADIO TALENT • JUSTICE DARRAGH ENTERED BY • JUNIPER PARK TORONTO

24/06/2015 16:43

46 RADIO WINNERS

A21/004 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • NOT A GAME CLIENT • YWCA PRODUCT • NOT-FOR-PROFIT LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • JUNIPER PARK TORONTO PRODUCTION COMPANY, CITY • PIRATE TORONTO TORONTO EXECUTIVE CREATIVE DIRECTOR • TERRY DRUMMOND, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • ALAN MADILL, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • BARRY QUINN, JUNIPER PARK SENIOR COPYWRTIER • ERIN KAWALECKI, JUNIPER PARK BROADCAST PRODUCER • JANICE BISSON, JUNIPER PARK BROADCAST PRODUCER • WENDI HAMILTON, JUNIPER PARK EXECUTIVE PRODUCER • TYNA MAERZKE, PIRATE RADIO PRODUCER • CHRIS TAIT, PIRATE RADIO TALENT • JUSTICE DARRAGH ENTERED BY • JUNIPER PARK TORONTO A21/005 • CANADA PUBLIC AWARENESS MESSAGESCAMPAIGN TITLE • CHANGE THE TUNE CLIENT • YWCA PRODUCT • NOT-FOR-PROFIT LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • JUNIPER PARK TORONTO PRODUCTION COMPANY, CITY • PIRATE TORONTO TORONTO EXECUTIVE CREATIVE DIRECTOR • TERRY DRUMMOND, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • ALAN MADILL, JUNIPER PARK EXECUTIVE CREATIVE DIRECTOR • BARRY QUINN, JUNIPER PARK SENIOR COPYWRTIER • ERIN KAWALECKI, JUNIPER PARK BROADCAST PRODUCER • JANICE BISSON, JUNIPER PARK BROADCAST PRODUCER • WENDI HAMILTON, JUNIPER PARK EXECUTIVE PRODUCER • TYNA MAERZKE, PIRATE RADIO PRODUCER • CHRIS TAIT, PIRATE RADIO TALENT • JUSTICE DARRAGH ENTERED BY • JUNIPER PARK TORONTO A21/039 • BRAZIL PUBLIC AWARENESS MESSAGES TITLE • GAY FREQUENCY CLIENT • MIX BRASIL PRODUCT • INSTITUTIONAL LENGTH • 67 SECONDS ADVERTISING AGENCY, CITY • LEW’LARA\TBWA SÃO PAULO PRODUCTION COMPANY, CITY • FULANO FILMES SÃO PAULO CHIEF CREATIVE OFFICER • MANIR FADEL, LEW’LARA\TBWA EXECUTIVE CREATIVE DIRECTOR • FELIPE LUCHI, LEW’LARA\TBWA COPYWRITER • LUIZ PACCILLO, LEW’LARA\TBWA COPYWRITER • RENATO SIMON, LEW’LARA\TBWA ART DIRECTOR • GUILHERME POSSOBON, LEW’LARA\TBWA VP OF ACCOUNT • MARIA PESTANA, LEW’LARA\TBWA ACCOUNT MANAGER • MAIRA BANDEIRA, LEW’LARA\TBWA VP OF PLANNING • RENATA D’AVILA, LEW’LARA\TBWA VP OF MEDIA • LUIZ RITTON, LEW’LARA\TBWA MEDIA SUPERVISOR • ANDRÉ MAGALHÃES, LEW’LARA\TBWA HEAD OF TV PRODUCTION • LUZIA OLIVEIRA, LEW’LARA\TBWA TV PRODUCER • MAIARA SIPOLI, LEW’LARA\TBWA PRODUCTION COMPANY • FULANO FILMES, FULANO FILMES FILM DIRECTOR • ANDRÉ GOUVEIA, FULANO FILMES EXECUTIVE PRODUCER • KRYSSE MELLO, FULANO FILMES EDITING • FABIO MOTA, FULANO FILMES POST SERVICE • FULANO FILMES, FULANO FILMES SOUND PRODUCTION • AUDIOBOUTIQUE, AUDIOBOUTIQUE SOUND PRODUCER • LOURENÇO ROLON, AUDIOBOUTIQUE PHOTOGRAPHER • THIAGO ANGST, LEW’LARA\TBWA ENTERED BY • LEW’LARA\TBWA SÃO PAULO A22/023 • SINGAPORE FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • LITTLE GIRL CLIENT • RED CROSS PRODUCT • FOODAID LENGTH • 46 SECONDS ADVERTISING AGENCY, CITY • LOWE SINGAPORE PRODUCTION COMPANY, CITY • WE LOVE JAM CAPE TOWN EXECUTIVE CREATIVE DIRECTOR • ERICK ROSA, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • GUY LEWIS, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • BENG BENG TAN, LOWE AND PARTNERS SINGAPORE REGIONAL PRESIDENT • RUPEN DESAI, LOWE AND PARTNERS SINGAPORE GROUP ACCOUNT DIRECTOR • GONZALO OLIVERA, LOWE AND PARTNERS SINGAPORE

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THURSDAY / JUNE 25 / 2015

SENIOR ACCOUNT EXECUTIVE • ELYSHA CHUA, LOWE AND PARTNERS SINGAPORE SOUND ENGINEER • GRAHAM MERRILL, WE LOVE JAM PRODUCER • SHEYAAM BOLTMAN, WE LOVE JAM VOICE ARTIST • DIANE WILSON VOICE ARTIST • MALCOLM GOODING ENTERED BY • LOWE SINGAPORE A22/024 • SINGAPORE FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • TINY LITTLE BOY CLIENT • RED CROSS PRODUCT • FOODAID LENGTH • 45 SECONDS ADVERTISING AGENCY, CITY • LOWE SINGAPORE PRODUCTION COMPANY, CITY • WE LOVE JAM CAPE TOWN EXECUTIVE CREATIVE DIRECTOR • ERICK ROSA, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • GUY LEWIS, LOWE AND PARTNERS SINGAPORE SENIOR COPYWRITER • BENG BENG TAN, LOWE AND PARTNERS SINGAPORE REGIONAL PRESIDENT • RUPEN DESAI, LOWE AND PARTNERS SINGAPORE GROUP ACCOUNT DIRECTOR • GONZALO OLIVERA, LOWE AND PARTNERS SINGAPORE SENIOR ACCOUNT EXECUTIVE • ELYSHA CHUA, LOWE AND PARTNERS SINGAPORE SOUND ENGINEER • GRAHAM MERRILL, WE LOVE JAM PRODUCER • SHEYAAM BOLTMAN, WE LOVE JAM VOICE ARTIST • DIANE WILSON VOICE ARTIST • MALCOLM GOODING ENTERED BY • LOWE SINGAPORE A22/034 • BELGIUM FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • EMMA-ALEX CLIENT • REBORN TO BE ALIVE PRODUCT • ORGAN DONATION LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • DUVAL GUILLAUME ANTWERP PRODUCTION COMPANY, CITY • RAYGUN BRUSSELS EXECUTIVE CREATIVE DIRECTOR • VERONIQUE SELS / KOENRAAD LEFEVER / DRIES DE WILDE, DUVAL GUILLAUME ART DIRECTOR • AD VAN ONGEVAL, DUVAL GUILLAUME COPYWRITER • JEREMIE GOLDWASSER, DUVAL GUILLAUME ACCOUNT DIRECTOR • ELKE JANSSENS, DUVAL GUILLAUME ACCOUNT MANAGER • JEF LEYSEN, DUVAL GUILLAUME ACCOUNT EXECUTIVE • TINE VAN HASSELT, DUVAL GUILLAUME RADIO PRODUCER • TOON JANSEGERS, RAYGUN SOUND ENGINEER • MENNO VAN RIET/MATHIEU GRILLO, RAYGUN MEDIA MANAGER • LISA DECRICK, FM BRUSSELS ENTERED BY • DUVAL GUILLAUME ANTWERP A22/035 • BELGIUM FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • JULIE-ISABEL CLIENT • REBORN TO BE ALIVE PRODUCT • ORGAN DONATION LENGTH • 30 SECONDS ADVERTISING AGENCY, CITY • DUVAL GUILLAUME ANTWERP PRODUCTION COMPANY, CITY • RAYGUN BRUSSELS EXECUTIVE CREATIVE DIRECTOR • VERONIQUE SELS / KOENRAAD LEFEVER / DRIES DE WILDE, DUVAL GUILLAUME ART DIRECTOR • AD VAN ONGEVAL, DUVAL GUILLAUME COPYWRITER • JEREMIE GOLDWASSER, DUVAL GUILLAUME ACCOUNT DIRECTOR • ELKE JANSSENS, DUVAL GUILLAUME ACCOUNT MANAGER • JEF LEYSEN, DUVAL GUILLAUME ACCOUNT EXECUTIVE • TINE VAN HASSELT, DUVAL GUILLAUME RADIO PRODUCER • TOON JANSEGERS, RAYGUN SOUND ENGINEER • MENNO VAN RIET/MATHIEU GRILLO, RAYGUN MEDIA MANAGER • LISA DECRICK, FM BRUSSELS ENTERED BY • DUVAL GUILLAUME ANTWERP A22/051 • GUATEMALA FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • GASOLINE CLIENT • BOMBEROS VOLUNTARIOS DE GUATEMALA PRODUCT • BOMBEROS VOLUNTARIOS LENGTH • 51 SECONDS ADVERTISING AGENCY, CITY • OGILVY GUATEMALA PRODUCTION COMPANY, CITY • 30 SEGUNDOS GUATEMALA CITY CHIEF CREATIVE OFFICER • RAMIRO EDUARDO, OGILVY & MATHER GUATEMALA ASSOCIATE CREATIVE DIRECTOR • RUBEN LEYTON, OGILVY & MATHER GUATEMALA CREATIVE DIRECTOR • JUAN SANTAMARIA, OGILVY & MATHER GUATEMALA AGENCY PRODUCER • VICTOR PERÉZ, OGILVY & MATHER GUATEMALA CREATIVE COORDINATOR • SHARON COHEN, OGILVY & MATHER GUATEMALA ENTERED BY • OGILVY GUATEMALA

LIONS DAILY NEWS

A22/052 • GUATEMALA FUNDRAISING, DONATIONS & APPEALSCAMPAIGN TITLE • EQUIPMENT CLIENT • BOMBEROS VOLUNTARIOS DE GUATEMALA PRODUCT • BOMBEROS VOLUNTARIOS LENGTH • 56 SECONDS ADVERTISING AGENCY, CITY • OGILVY GUATEMALA PRODUCTION COMPANY, CITY • 30 SEGUNDOS GUATEMALA CITY CHIEF CREATIVE OFFICER • RAMIRO EDUARDO, OGILVY & MATHER GUATEMALA ASSOCIATE CREATIVE DIRECTOR • RUBEN LEYTON, OGILVY & MATHER GUATEMALA CREATIVE DIRECTOR • JUAN SANTAMARIA, OGILVY & MATHER GUATEMALA AGENCY PRODUCER • VICTOR PERÉZ, OGILVY & MATHER GUATEMALA ENTERED BY • OGILVY GUATEMALA B01/013 • USA USE OF MUSIC TITLE • DADSONG CLIENT • OLD SPICE PRODUCT • PERSONAL CARE LENGTH • 60 SECONDS ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY PORTLAND PRODUCTION COMPANY, CITY • BISCUIT FILMWORKS LOS ANGELES EXECUTIVE CREATIVE DIRECTOR • SUSAN HOFFMAN, JOE STAPLES, WIEDEN+KENNEDY CREATIVE DIRECTOR • JASON BAGLEY, CRAIG ALLEN, WIEDEN+KENNEDY COPYWRITER • JASON KREHER, NATHANIEL LAWLOR, WIEDEN+KENNEDY ART DIRECTOR • MATT SORRELL, RUTH BELLOTTI, WIEDEN+KENNEDY PRODUCTION • BEN GRYLEWICZ, LINDSAY REED, WIEDEN+KENNEDY ACCOUNT TEAM • GEORGINA GOOLEY, NICK PIRTLE, MICHAEL DALTON, JESSICA MONSEY, WIEDEN+KENNEDY DIRECTOR • ANDREAS NILSSON, BISCUIT FILMWORKS EXECUTIVE PRODUCER • COLLEN O’DONNELL, BISCUIT FILMWORKS EXECUTIVE PRODUCER • SUE TROYAN, THE MILL PRODUCER • SARA MATARAZZO, WALKER ENTERED BY • WIEDEN+KENNEDY PORTLAND B01/015 • USA USE OF MUSIC TITLE • PRETZEL BACON CHEESEBURGER - YES, YES, YES CLIENT • WENDY’S PRODUCT • QUICK SERVICE RESTAURANT LENGTH • 145 SECONDS ADVERTISING AGENCY, CITY • VML KANSAS CITY / KETCHUM NEW YORK MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP NEW YORK PRODUCTION COMPANY, CITY • LIQUID 9 KANSAS CITY GLOBAL CHIEF CREATIVE OFFICER • DEBBI VANDEVEN, VML EXECUTIVE CREATIVE DIRECTOR • AARON EVANSON, VML EXECUTIVE CREATIVE DIRECTOR • JOHN GODSEY, VML GROUP CREATIVE DIRECTOR • CHRIS CORLEY, VML ASSOCIATE CREATIVE DIRECTOR • MAGGIE HARN, VML SENIOR ART DIRECTOR • JESS ELWOOD, VML EXECUTIVE PRODUCER • TYLER SMITH, VML SENIOR ACCOUNT MANAGER • ALI ELLIS, VML GROUP DIRECTOR, CLIENT ENGAGEMENT • JASON BASS, VML MANAGING DIRECTOR, CLIENT ENGAGEMENT • JENNIFER MCDONALD, VML MANAGING DIRECTOR, CHANNEL ACTIVATION • AMY WORLEY, VML DIRECTOR • DAN GEDMAN, LIQUID 9 EXECUTIVE PRODUCER • CHRIS O’CONNOR, LIQUID 9 EXECUTIVE PRODUCER • FRANKIE OVIEDO, LIQUID 9 MUSIC • PATRICK MEAGHER, LIQUID 9 VP OF DIGITAL • BRANDON RHOTEN, WENDY’S EVP, MANAGING DIRECTOR • NANCY TORTORELLA, STARCOM MEDIAVEST GROUP SVP, DIGITAL DIRECTOR • CAROLINE CHIANESE, STARCOM MEDIAVEST GROUP PARTNER/MANAGING DIRECTOR • HILARY MCKEAN, KETCHUM ACCOUNT DIRECTOR • MELISSA GOLDEN, KETCHUM ENTERED BY • VML KANSAS CITY B03/150 • GERMANY SCRIPTWRITINGCAMPAIGN TITLE • NEW YORK CLIENT • FRANKFURTER ALLGEMEINE ZEITUNG PRODUCT • F.A.Z. E-PAPER LENGTH • 63 SECONDS ADVERTISING AGENCY, CITY • SCHOLZ & FRIENDS HAMBURG PRODUCTION COMPANY, CITY • HASTINGS AUDIO NETWORK HAMBURG CHIEF CREATIVE OFFICER • NIELS ALZEN, SCHOLZ & FRIENDS CREATIVE DIRECTOR • CHRISTIAN FRITSCHE, SCHOLZ & FRIENDS COPYWRITER • VIKTOR SZUKITSCH, SCHOLZ & FRIENDS ACCOUNT MANAGER • MEHIBE TUNCEL, SCHOLZ & FRIENDS PRODUCTION MANAGER • MATTHIAS LUEHRSEN, HASTINGS AUDIO NETWORK SOUND ENGINEER • OSCAR MEIXNER, HASTINGS AUDIO NETWORK SOUND ENGINEER • GIDON WOLFF, HASTINGS AUDIO NETWORK GENERAL MANAGER ADVERTISING MARKETS & MEDIA SOLUTIONS AT F.A.Z. • INGO MUELLER, FRANKFURTER ALLGEMEINE ZEITUNG ENTERED BY • SCHOLZ & FRIENDS HAMBURG

24/06/2015 16:43

LIONS DAILY NEWS

B03/152 • GERMANY SCRIPTWRITINGCAMPAIGN TITLE • TOKYO CLIENT • FRANKFURTER ALLGEMEINE ZEITUNG PRODUCT • F.A.Z. E-PAPER LENGTH • 75 SECONDS ADVERTISING AGENCY, CITY • SCHOLZ & FRIENDS HAMBURG PRODUCTION COMPANY, CITY • HASTINGS AUDIO NETWORK HAMBURG CHIEF CREATIVE OFFICER • NIELS ALZEN, SCHOLZ & FRIENDS CREATIVE DIRECTOR • CHRISTIAN FRITSCHE, SCHOLZ & FRIENDS COPYWRITER • VIKTOR SZUKITSCH, SCHOLZ & FRIENDS ACCOUNT MANAGER • MEHIBE TUNCEL, SCHOLZ & FRIENDS PRODUCTION MANAGER • MATTHIAS LUEHRSEN, HASTINGS AUDIO NETWORK SOUND ENGINEER • OSCAR MEIXNER, HASTINGS AUDIO NETWORK SOUND ENGINEER • GIDON WOLFF, HASTINGS AUDIO NETWORK GENERAL MANAGER ADVERTISING MARKETS & MEDIA SOLUTIONS AT F.A.Z. • INGO MUELLER, FRANKFURTER ALLGEMEINE ZEITUNG ENTERED BY • SCHOLZ & FRIENDS HAMBURG B03/163 • GERMANY SCRIPTWRITING TITLE • BOYGROUP CLIENT • POPAKADEMIE BADEN-WÜRTTEMBERG PRODUCT • POPAKADEMIE LENGTH • 105 SECONDS ADVERTISING AGENCY, CITY • DDB GROUP DÜSSELDORF PRODUCTION COMPANY, CITY • MOKOH MUSIC BERLIN CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP GERMANY MANAGING DIRECTOR CREATIVE • DENNIS MAY, DDB GROUP GERMANY COPYWRITER • MICHAEL SCHILLING, DDB GROUP GERMANY ART DIRECTOR • MARKUS RITTENBRUCH, DDB GROUP GERMANY ACCOUNT MANAGER • STEFAN ISSEL, DDB GROUP GERMANY EXECUTIVE PRODUCER • STEPHAN MORITZ, MOKOH MUSIC / VIBEKINGZ PRODUCTION MUSIC • MOKOH MUSIC / VIBEKINGZ PRODUCTION PRODUCER • PATRICK SCHEFFLER/ MARKUS UTKE, MOKOH MUSIC / VIBEKINGZ PRODUCTION ENTERED BY • DDB GROUP DÜSSELDORF B03/192 • SOUTH AFRICA SCRIPTWRITINGCAMPAIGN TITLE • TEAM BUILDING WEEKEND CLIENT • SUNTORY PRODUCT • LUCOZADE LENGTH • 80 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER JOHANNESBURG MEDIA AGENCY, CITY • MINDSHARE JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND PRODUCE MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • MARIANA O’KELLY, OGILVY & MATHER JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • NEO MASHIGO, OGILVY & MATHER JOHANNESBURG JOINT CHIEF CREATIVE OFFICER • CHRIS GOTZ, OGILVY & MATHER CAPE TOWN CREATIVE DIRECTOR • PETER LITTLE, OGILVY & MATHER JOHANNESBURG CREATIVE DIRECTOR • MOLEFI THULO, OGILVY & MATHER JOHANNESBURG COPYWRITER • DAVID KRUEGER, OGILVY JOHANNESBURG ART DIRECTOR • TAMMY RETTER, OGILVY & MATHER JOHANNESBURG ENTERED BY • OGILVY & MATHER JOHANNESBURG B03/193 • SOUTH AFRICA SCRIPTWRITINGCAMPAIGN TITLE • LACING UP YOUR HIGH TOPS CLIENT • SUNTORY PRODUCT • LUCOZADE LENGTH • 80 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER JOHANNESBURG MEDIA AGENCY, CITY • MINDSHARE JOHANNESBURG PRODUCTION COMPANY, CITY • PRODUCE SOUND PRODUCE MUSIC JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • MARIANA O’KELLY, OGILVY & MATHER JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • NEO MASHIGO, OGILVY & MATHER JOHANNESBURG JOINT CHIEF CREATIVE OFFICER • CHRIS GOTZ, OGILVY & MATHER CAPE TOWN CREATIVE DIRECTOR • PETER LITTLE, OGILVY & MATHER JOHANNESBURG CREATIVE DIRECTOR • MOLEFI THULO, OGILVY & MATHER JOHANNESBURG COPYWRITER • DAVID KRUEGER, OGILVY JOHANNESBURG ART DIRECTOR • TAMMY RETTER, OGILVY & MATHER JOHANNESBURG ENTERED BY • OGILVY & MATHER JOHANNESBURG

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RADIO WINNERS 47

THURSDAY / JUNE 25 / 2015

B04/072 • INDONESIA PERFORMANCECAMPAIGN TITLE • HITLER’S BATTLE OF GERMANY SPEECH CLIENT • PT. HERO INTIPUTRA PRODUCT • BOARD GAMES LENGTH • 69 SECONDS ADVERTISING AGENCY, CITY • OGILVY INDONESIA JAKARTA MEDIA AGENCY, CITY • MINDSHARE JAKARTA PRODUCTION COMPANY, CITY • EARDRUM AUSTRALIA SYDNEY CHIEF EXECUTIVE OFFICER • KATRYNA MOJICA, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • DIN SUMEDI, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • EUGENE CHEONG, OGILVY SINGAPORE CREATIVE DIRECTOR/COPYWRITER • TROY LIM, OGILVY SINGAPORE MANAGING DIRECTOR • SAMIR GUPTE, OGILVY INDONESIA BUSINESS DIRECTOR • AJI HARSONO, GEOMETRY GLOBAL INDONESIA ACTIVATION DIRECTOR • DINAR ARIEFIANTO, GEOMETRY GLOBAL INDONESIA ACTIVATION EXECUTIVE • DWI INDRA, GEOMETRY GLOBAL INDONESIA COPYWRITER • NUGROHO NURARIFIN, OGILVY INDONESIA HEAD OF BROADCAST • RAGIEL RAHADIAN, H & O AUDIO DIRECTOR • RALPH VAN DIJK, EARDRUM STUDIO PRODUCER • JESSIE WILLIAMS, EARDRUM STUDIO ENTERED BY • OGILVY INDONESIA JAKARTA B04/073 • INDONESIA PERFORMANCECAMPAIGN TITLE • SADDAM’S CAPTURE OF GEORGE BUSH CLIENT • PT. HERO INTIPUTRA PRODUCT • BOARD GAMES LENGTH • 75 SECONDS ADVERTISING AGENCY, CITY • OGILVY INDONESIA JAKARTA MEDIA AGENCY, CITY • MINDSHARE JAKARTA PRODUCTION COMPANY, CITY • EARDRUM AUSTRALIA SYDNEY CHIEF EXECUTIVE OFFICER • KATRYNA MOJICA, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • DIN SUMEDI, OGILVY INDONESIA CHIEF CREATIVE OFFICER/COPYWRITER • EUGENE CHEONG, OGILVY SINGAPORE CREATIVE DIRECTOR/COPYWRITER • TROY LIM, OGILVY SINGAPORE MANAGING DIRECTOR • SAMIR GUPTE, OGILVY INDONESIA BUSINESS DIRECTOR • AJI HARSONO, GEOMETRY GLOBAL INDONESIA ACTIVATION DIRECTOR • DINAR ARIEFIANTO, GEOMETRY GLOBAL INDONESIA ACTIVATION EXECUTIVE • DWI INDRA, GEOMETRY GLOBAL INDONESIA COPYWRITER • NUGROHO NURARIFIN, OGILVY INDONESIA HEAD OF BROADCAST • RAGIEL RAHADIAN, H & O AUDIO DIRECTOR • RALPH VAN DIJK, EARDRUM STUDIO PRODUCER • JESSIE WILLIAMS, EARDRUM STUDIO ENTERED BY • OGILVY INDONESIA JAKARTA B04/077 • THE NETHERLANDS PERFORMANCE TITLE • MY LAST DAY CLIENT • AMNESTY INTERNATIONAL THE NETHERLANDS PRODUCT • DEATH PENALTY LENGTH • 129 SECONDS ADVERTISING AGENCY, CITY • OGILVY & MATHER AMSTERDAM MEDIA AGENCY, CITY • OMD AMSTERDAM PRODUCTION COMPANY, CITY • DPPLR AMSTERDAM CHIEF CREATIVE OFFICER • DARRE VAN DIJK, OGILVY & MATHER AMSTERDAM CREATIVE DIRECTOR • DARRE VAN DIJK, OGILVY & MATHER AMSTERDAM CREATIVE LEAD COPY • ROB VOORTMAN, OGILVY & MATHER AMSTERDAM CREATIVE LEAD ART • BENJAMIN DE VILLIERS, WOGILVY & MATHER AMSTERDAM CREATIVE TEAM • JURRIAAN NOIJ, OGILVY & MATHER AMSTERDAM CREATIVE TEAM • MARCO DE JONG, OGILVY & MATHER AMSTERDAM CREATIVE TEAM • COLIN TOSSIJN, OGILVY & MATHER AMSTERDAM CREATIVE TEAM • MEES UBACHS, OGILVY & MATHER AMSTERDAM AGENCY PRODUCER • MELISSA NIEVELD, OGILVY & MATHER AMSTERDAM ACCOUNT MANAGER • MELISSA NIEVELD, OGILVY & MATHER AMSTERDAM STRATEGIC PLANNER • HELEEN HIDSKES, OGILVY & MATHER AMSTERDAM MUSIC • DARIUS DANTE, OGILVY & MATHER AMSTERDAM DIRECTOR • DANIEL DOW, DPPLR PRODUCER • AMBER AKKERMANS, DPPLR DOP • AAGE HOLLANDER, FREELANCER 2ND UNIT DOP • ERIC HALBERSTADT, FREELANCER EDITOR • RUBEN LABREE, DPPLR COLORIST • REMI LINDENHOVIUS, DE GROT ONLINE • DE GROT, DE GROT SOUND DESIGN & MIX • MARCEL BULTMAN, POST OFFICE ENTERED BY • OGILVY & MATHER AMSTERDAM

C01/002 • UNITED KINGDOM USE OF RADIO AS A MEDIUM TITLE • X-MEN FM CLIENT • 20TH CENTURY FOX PRODUCT • X-MEN : DAYS OF FUTURE PAST LENGTH • 42 SECONDS ADVERTISING AGENCY, CITY • GLOBAL LONDON MEDIA AGENCY, CITY • VIZEUM LONDON HEAD OF FILM AND GAMING • ANTONIO GARCIA, GLOBAL SENIOR MEDIA PROMOTIONS MANAGER • SARAH FRANCIS, 20TH CENTURY FOX PRODUCER • JUSTIN SANDERS, GLOBAL COPYWRITER • JOHNATHAN WOOD, GLOBAL MANAGING EDITOR - XFM • CHRIS BAUGHEN, GLOBAL SENIOR MANAGER • ROBBIE ASHCROFT, VIZEUM COMMERCIAL PROGRAMING - XFM • LAUREN STONE, GLOBAL HEAD OF PRODUCTION - XFM • DAN REIDO, GLOBAL MARKETING MANAGER • VICTORIA LLEWELLYN, 20TH CENTURY FOX COMMERICAL ONLINE EDITOR • JIM WAKEFIELD, GLOBAL ENTERED BY • GLOBAL LONDON C01/044 • USA USE OF RADIO AS A MEDIUM TITLE • PANDORA THUMBMOMENTS: RADIO PROMOTION FOR THE DIGITAL RADIO AGE CLIENT • PANDORA PRODUCT • PANDORA RADIO LENGTH • 18 SECONDS ADVERTISING AGENCY, CITY • TWOFIFTEENMCCANN SAN FRANCISCO CHIEF CREATIVE OFFICER • JAMES ROBINSON, TWOFIFTEENMCCANN ASSOCIATE CREATIVE DIRECTOR • QUENTIN SHULDINER, TWOFIFTEENMCCANN SENIOR PRODUCER • VERA KACUROVA, TWOFIFTEENMCCANN DIRECTOR OF INTEGRATED PRODUCTION • ALEX SPAHR, TWOFIFTEENMCCANN ACCOUNT DIRECTOR • HANNAH SCHAEFER, TWOFIFTEENMCCANN MANAGING DIRECTOR • KELLY JOHNSON, TWOFIFTEENMCCANN ENTERED BY • TWOFIFTEENMCCANN SAN FRANCISCO C01/066 • COLOMBIA USE OF RADIO AS A MEDIUM TITLE • LEARNING ON THE WAY CLIENT • ADN PRODUCT • NEWS PAPER LENGTH • 125 SECONDS ADVERTISING AGENCY, CITY • SANCHO BBDO BOGOTÁ MEDIA AGENCY, CITY • OMD COLOMBIA BOGOTÁ CHIEF CREATIVE OFFICER • GIOVANNI MARTINEZ, SANCHO BBDO, BOGOTÁ CHIEF CREATIVE OFFICER • HUGO CORREDOR, SANCHO BBDO, BOGOTÁ GENERAL CREATIVE DIRECTOR • DIEGO FORERO, SANCHO BBDO, BOGOTÁ GENERAL CREATIVE DIRECTOR • CRISTIAN ALZATE, SANCHO BBDO, BOGOTÁ CREATIVE DIRECTOR • RODRIGO URIBE, SANCHO BBDO, BOGOTÁ ART DIRECTOR • JUAN PABLO CORREA, SANCHO BBDO, BOGOTÁ ART DIRECTOR • YENSSY GONZALEZ, SANCHO BBDO, BOGOTÁ ART DIRECTOR • SEBASTIAN GONZALEZ, SANCHO BBDO, BOGOTÁ SENIOR COPYWRITER • RODRIGO URIBE, SANCHO BBDO, BOGOTÁ ACCOUNT DIRECTOR • ANA MARIA WOODCOCK, SANCHO BBDO, BOGOTÁ DIRECTOR • ALEJANDRO HERNANDEZ, DIREKTOR FILMS POST PRODUCTION • SANTACHAVA, SANTACHAVA MUSIC ARTIST • KANAKU & EL TIGRE, SONY MUSIC PRODUCER • DIREKTOR, DIREKTOR FILMS ENTERED BY • SANCHO BBDO BOGOTÁ C02/013 • BRAZIL USE OF AUDIO TECHNOLOGY TITLE • RADIO FINGER CLIENT • GRUPO PETRÎPOLIS PRODUCT • INSTITUTIONAL LENGTH • 27 SECONDS ADVERTISING AGENCY, CITY • Y&R SÃO PAULO CHIEF CREATIVE OFFICER • RUI BRANQUINHO, Y&R SAO PAULO CREATIVE DIRECTOR • RUI BRANQUINHO, Y&R SAO PAULO CREATIVE TEAM • THIAGO ESPECHE, Y&R SAO PAULO CREATIVE TEAM • TIAGO MARCONDES, Y&R SAO PAULO PRODUCER • THAÍS GORDON, Y&R SAO PAULO GROUP ACCOUNT DIRECTOR • LUIZ VILLANO, Y&R SAO PAULO ACCOUNT DIRECTOR • ANA LUIZA LEITE, Y&R SAO PAULO EVP MEDIA • GUSTAVO GAION, Y&R SAO PAULO MEDIA DIRECTOR • GLÁUCIA MONTANHA, Y&R SAO PAULO HEAD OF PLANNING • ANA KUROKI, Y&R SAO PAULO PRODUCT DESIGN MANAGER • ARTEFEITOS, ARTEFEITOS DIGITAL PRODUCER • WEBCORE INTERACTIVE, WEBCORE INTERACTIVE HEAD OF TV PRODUCTION • NICOLE GODOY, Y&R SAO PAULO TV PRODUCER • ANDERSON ROCHA, Y&R SAO PAULO TV PRODUCER • KIKA TANCREDO, Y&R SAO PAULO PRODUCTION COMPANY • BOSSA NOVA FILMS, BOSSA NOVA FILMS DIRECTION • ALÊ LUCAS, BOSSA NOVA FILMS DIRECTION • Y&R TEAM, Y&R SAO PAULO EDITING • RODRIGO CASTRO, Y&R SAO PAULO SOUND STUDIO • ANTFOOD, ANTFOOD ENTERED BY • Y&R SÃO PAULO

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PRIX

PRODUCT DESIGN THE LUCKY IRON FISH PROJECT LUCKY IRON FISH GEOMETRY GLOBAL DUBAI UNITED ARAB EMIRATES

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PRODUCT DESIGN WINNERS 51

THURSDAY / JUNE 25 / 2015

GRAND PRIX F01/044 • UNITED ARAB EMIRATES WELL-BEING & ENVIRONMENTAL IMPACT TITLE • THE LUCKY IRON FISH PROJECT CLIENT • LUCKY IRON FISH PRODUCT/SERVICE • FORTIFIED NUTRITION PRODUCT DESIGN/ADVERTISING AGENCY, CITY • GEOMETRY GLOBAL DUBAI PRODUCTION COMPANY, CITY • LUCKY DEVIL FILMS SINGAPORE CHIEF EXECUTIVE OFFICER • GAVIN ARMSTRONG, LUCKY IRON FISH INVENTOR • CHRISTOPHER CHARLES, LUCKY IRON FISH VICE PRESIDENT OF OPERATIONS • TANIA FRAMST, LUCKY IRON FISH MANAGER, CAMBODIAN OPERATIONS • DAVUTH HAEM, LUCKY IRON FISH CHAIR OF THE BOARD • DR. ALASTAIR SUMMERLEE, LUCKY IRON FISH SALES COORDINATOR AND ADMINISTRATOR • LYDIA SUMMERLEE, LUCKY IRON FISH BOARD MEMBERS • SIMON COOPER, JOCELYN MACKIE, FELIPE BERGER, LUCKY IRON FISH PR/CLIENT/ACCOUNT LEAD • DALIA HALABI, SOPHIE WORDLEY / DEREK CALLOW, CHIN HAN YU, MEMAC OGIVLY PR/ GOOGLE/ ARCADE ART DIRECTOR • LOGAN ALLANSON, ELIZABETH DEWAR, LEILA KATRIB/ MATT CULLEN, GARY TRANTER, GEOMETRY GLOBAL/ARCADE ASSOCIATE CREATIVE DIRECTOR • LOGAN ALLANSON, GEOMETRY GLOBAL DUBAI EXECUTIVE CREATIVE DIRECTOR • BEN KNIGHT, HOWARD SMEIDT/ MATT CULLEN, GARY TRANTER, GEOMETRY GLOBAL/ ARCADE CHIEF CREATIVE OFFICER • JON HAMM, GEOMETRY GLOBAL DUBAI CREATIVE TEAM • LAILA MOKDAD, NARESH KUMAR, DYLAN KIDSON, GEOMETRY GLOBAL/MEMAC OGILVY PRODUCER • REBECCA SO, CHIN HAN YU/ IAN LIEW, ARCADE/SONG ZU DIRECTOR • JONATHAN FINNIGAN, LUCKY DEVIL FILMS DIRECTOR OF PHOTOGRAPHY • GRANT DOUGLAS, LUCKY DEVIL FILMS GENERAL MANAGER • LUKE MORRIS, ALCHEMY FILMS EDITOR • JUAN CERNADAS/SOUHEIL ZAHREDDINE, ALCHEMY FILMS/FREELANCE SOUND ENGINEER • DAMIAN WADDELL, SONG ZU MUSIC COMPOSER • GERARD FITZGERALD, SONG ZU ENTERED BY • GEOMETRY GLOBAL DUBAI

PRODUCT DESIGN LION A02/001 • DENMARK ENTERTAINMENT TECHNOLOGY AND CAMERAS TITLE • TMA-2 MODULAR HEADPHONE SYSTEM CLIENT • AIAIAI PRODUCT/SERVICE • HEADPHONES DESIGN/ADVERTISING AGENCY, CITY • AIAIAI COPENHAGEN / KILO DESIGN VLABY FOUNDER & HEAD OF DESIGN • LARS LARSEN, KILO DESIGN INDUSTRIAL DESIGNER • JOHANNES BECKER, KILO DESIGN HEAD OF NEW PRODUCT DEVELOPMENT • CHRISTIAN LORENTZEN, AIAIAI ENGINEERING MANAGER • JESPER ANDERSEN, AIAIAI CREATIVE DIRECTOR • PETER MICHAEL WILLER, AIAIAI CEO • THOMAS HADERUP, AIAIAI SALES & MARKETING DIRECTOR • FREDERIK JØRGENSEN, AIAIAI ENTERED BY • AIAIAI COPENHAGEN A05/002 • ECUADOR HOME ELECTRONICS AND APPLIANCES TITLE • ACH2O CLIENT • PANASONIC PRODUCT/SERVICE • ACH2O DESIGN/ADVERTISING AGENCY, CITY • MARURI GREY GUAYAQUIL PRODUCTION COMPANY, CITY • MARURI PRODUCTIONS GUAYAGUIL PRESIDENT AND CHIEF CREATIVE OFFICER • EDUARDO MARURI MIRANDA, MARURI GREY EXECUTIVE CREATIVE DIRECTOR • ADRIAN MORANO, MARURI GREY PRODUCTION MANAGER • ANA MARÍA PUIG, MARURI GREY CREATIVE DIRECTOR • LUIS CAMPOVERDE, MARURI GREY COPYWRITER • FRANCISCO CEBALLOS, MARURI GREY COPYWRITER • SANTIAGO GONZALEZ, MARURI GREY ART DIRECTOR • CESAR LANDIVAR, MARURI GREY PR CO/ORDINATOR • ESTHELA INDACOCHEA, MARURI GREY ART DIRECTOR • SARA VERA, MARURI GREY

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CREATIVE PLANNER • EDUARDO LOPEZ, MARURI GREY

F01/060 • COLOMBIA

ART DIRECTOR • JIMMY COBOS, MARURI GREY

WELL-BEING & ENVIRONMENTAL IMPACT

ART DIRECTOR • DIANA DUQUE, MARURI GREY

TITLE • FUNTASTIC HAND

COPYWRITER • ERNESTO MARTINEZ, MARURI GREY

CLIENT • CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER)

COPYWRITER • DAVID SÁNCHEZ, MARURI GREY

PRODUCT/SERVICE • PROSTHESIS FOR KIDS

POST PRODUCTION • TOPHER CHANG, MARURI GREY

DESIGN/ADVERTISING AGENCY, CITY • PUBLICIS COLOMBIA BOGOTÁ

ENTERED BY • MARURI GREY GUAYAQUIL

PRODUCTION COMPANY, CITY • LA MUVI FILMS BOTOGÁ INDUSTRIAL DESIGNER • CARLOS ARTURO TORRES, CARLOSIDEA

D04/004 • USA

MANAGING DIRECTOR • JACOBO ALVAREZ, PUBLICIS COLOMBIA

ACTIVE SPORTSWEAR & SPORTS EQUIPMENT

CHIEF CREATIVE OFFICER • CAMILO CARVAJAL, PUBLICIS COLOMBIA

TITLE • HAMMERHEAD CLIENT • HAMMERHEAD NAVIGATION PRODUCT/SERVICE • HAMMERHEAD DESIGN/ADVERTISING AGENCY, CITY • R/GA NEW YORK CEO • PIET MORGAN, HAMMERHEAD NAVIGATION HEAD OF HARDWARE • LAURENCE WATTRUS, HAMMERHEAD NAVIGATION HEAD OF SOFTWARE • RAVEEN BEEMSINGH, HAMMERHEAD NAVIGATION GLOBAL CHIEF OPERATING OFFICER • STEPHEN PLUMLEE, R/GA EVP GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA ASSOCIATE PRODUCER • JONATHON STRAUSS, R/GA PROGRAM MANAGER • MAGGIE HOGAN, R/GA CREATIVE DIRECTOR • KEITH BYRNE, R/GA COPYWRITER • SAADYA GLEANS, R/GA GROUP DIRECTOR PLANNING • DYLAN VINER, R/GA EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN •

CHIEF CREATIVE OFFICER • RODRIGO TARQUINO, PUBLICIS COLOMBIA COPYWRITER • CAMILO CARVAJAL, PUBLICIS COLOMBIA ART DIRECTOR • RODRIGO TARQUINO, PUBLICIS COLOMBIA CREATIVE DIRECTOR • RICARDO BELTRAN, PUBLICIS COLOMBIA CREATIVE DIRECTOR • DOUGAN VILLAMIL, PUBLICIS COLOMBIA MANAGING DIRECTOR • DANIEL GÎMEZ, CIREC FOUNDATION PR MANAGER • LINA HERRERA, CIREC FOUNDATION CAMERAMAN • LA DUPLA, LA MUVI FILMS SOUND ENGINEER • RICARDO LOPEZ, SONAR STUDIOS MUSIC • HAPPY TOGETHER, HAPPY TOGETHER POST PRODUCTION • ANA MARIA RODRIGUEZ, RED MOSQUITO EDITOR • BELINDA GOMEZ, RED MOSQUITO POST PRODUCTION • JOHANA CARRERO, MOMPOZT ENTERED BY • PUBLICIS COLOMBIA BOGOTÁ G01/044 • USA SOLUTION TITLE • BIORANGER CLIENT • DIAGENETIX PRODUCT/SERVICE • CROP TESTING DEVICE / MOBILE APP

RYAN SCOTT TANDY, R/GA

DESIGN/ADVERTISING AGENCY, CITY • R/GA NEW YORK

DESIGN DIRECTOR • RAY SISON, R/GA

FOUNDERS • SCOTT SHIBATA, DANIEL JENKINS, RYO KUBOTA, DIAGENETIX

VISUAL DESIGNER • SOJIN OUH, R/GA

R&D TEAM • ERIC SMALL, NICK LEE, GABRIEL DIMA, DIAGENETIX

MANAGING DIRECTOR MARKETING INNOVATION • DAN KASHMAN, R/GA

LEAD DESIGNER • ANDRE DETTLER, DIAGENETIX

PLANNER • KEVIN RANKIN, R/GA

PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA

JUNIOR VISUAL DESIGNER • ANNIE CHAN, R/GA

GLOBAL COO • STEPHEN PLUMLEE, R/GA

JUNIOR VISUAL DESIGNER • JENNY WU, R/GA

GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA

CREATIVE DIRECTOR, EXPERIENCE DESIGN • GAURABH MATHURE, R/GA

EVP, GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA

ENTERED BY • R/GA NEW YORK

GROUP ACCOUNT DIRECTOR • ERIC FREITAG, R/GA EXECUTIVE CREATIVE DIRECTOR • JOHN BERMAN, R/GA

F01/024 • SINGAPORE

ASSOCIATE CREATIVE DIRECTOR • GENE PERELSON, R/GA

WELL-BEING & ENVIRONMENTAL IMPACT

CREATIVE DIRECTOR • SHU ZHENG LI, R/GA

TITLE • LIFE SAVING DOT

INFORMATION DESIGN DIRECTOR • LUCA MASUD, R/GA

CLIENT • TALWAR BINDI

ART DIRECTOR • TAL SHUB, R/GA

PRODUCT/SERVICE • BINDI

CREATIVE DIRECTOR • CESAR MARCHETTI, R/GA

DESIGN/ADVERTISING AGENCY, CITY • GREY GROUP SINGAPORE

PROGRAM DIRECTOR • NICOLAS OLIVIERI, R/GA

PRODUCTION COMPANY, CITY • HFILMS MILAN

ENTERED BY • R/GA NEW YORK

CHIEF CREATIVE OFFICER • ALI SHABAZ, GREY GROUP SINGAPORE COPYWRITER • ALI SHABAZ, GREY GROUP SINGAPORE ART DIRECTOR • SUDHIR PASUMARTY/ SANDEEP BHARDWAJ/ CINZIA CROCIANI, GREY GROUP SINGAPORE COPYWRITER • KARN SINGH, GREY GROUP SINGAPORE DESIGNER • CINZIA CROCIANI/ SUDHIR PASUMARTY/ TAN GIAP HOW, GREY GROUP SINGAPORE PROJECT MANAGER • SANDEEP BHARDWAJ, GREY GROUP SINGAPORE ACCOUNT DIRECTOR • GAURAV ARORA/ JUHI MANWANI, GREY GROUP SINGAPORE ACCOUNT MANAGER • MARIE TAN, GREY GROUP SINGAPORE DI ARTIST • JIM CHAI, GREY GROUP SINGAPORE PRODUCTION MANAGER • BOBBY KOH, GREY GROUP SINGAPORE REGIONAL DIRECTOR, PR & CORPORATE COMMUNICATIONS • HUMA QURESHI, GREY GROUP SINGAPORE REGIONAL CORPORATE COMMUNICATIONS EXECUTIVE • YANRONG PANG, GREY GROUP SINGAPORE PRODUCER • JACINTA LOO, GREYWORKS EDITOR • TIMOTHY LEE/ BOBBY AGUILA/ AARON TAN, GREYWORKS

H01/003 • USA INTERFACE TITLE • THE PURSUIT BY EQUINOX CLIENT • EQUINOX PRODUCT/SERVICE • EQUINOX DESIGN/ADVERTISING AGENCY, CITY • R/GA NEW YORK CREATIVE DIRECTOR, VISUAL DESIGN • JOHN WHITE, R/GA TECHNOLOGY DIRECTOR • MATT JACOBS, R/GA ASSOCIATE CREATIVE DIRECTOR, EXPERIENCE DESIGN • KAREN BONNA-RAINERT, R/GA PRODUCTION TEAM • CHARLES DODSON, DORON GURA, R/GA SENIOR EXPERIENCE DESIGNER • PAOLO BENVENUTO, NICOLE DEL SENNO, R/GA SENIOR OPEN STANDARDS DEVELOPER • DAVID HITCHINGS, KYLE AURAND, R/GA SENIOR SOFTWARE ENGINEER & SOLUTIONS ARCHITECT • JIN SUNG YOO, R/GA CREATIVE DIRECTOR, DATA VISUALIZATION • SHU ZHENG LI, R/GA CREATIVE DIRECTOR, VISUAL DESIGN • VIRGILIO SANTOS, R/GA ART DIRECTOR • DIANA FRURIP, ELLEN PAI, R/GA IPHONE DEVELOPMENT TEAM • SAM KEENE, KYLE CONWAY, ROB SEWARD, R/GA JUNIOR VISUAL DESIGNER • MINAH KIM, ALEXANDRA BARRON, R/GA EXECUTIVE CREATIVE DIRECTOR, CONTENT STUDIO • CAN MISIRLIOGLU, R/GA SENIOR MOTION DESIGNER • CHRISTOPHER RALEIGH, ANTON TOKAR, R/GA

MOTION GRAPHICS ARTIST • AARON TAN, GREYWORKS

CG/MOTION PRODUCTION MANAGER • IRKA SENG, R/GA

SOUND DESIGNER/ COMPOSER • MARCO IODICE, GREYWORKS

SENIOR PRODUCT DEVELOPER + TECHINCAL ARCHITECT • CHUCK GENCO, R/GA

DIRECTOR • GIOVANNI FANTONI MODENA

QUALITY ASSURANCE • MICHAEL SHAGALOV, PAULIE SRINUAN, R/GA

DOP • MATTE CHI

COPY TEAM • COLLEEN HARLAN, MADELINE GARBER, R/GA

PRODUCTION HOUSE • HFILMS MILAN

EXECUTIVE TEAM • ERIN LYNCH, CARINA ROLLEY, R/GA

DEVELOPER • BALASUBRAMANIYAN SURULIRAJ,

EQUINOX TEAM • ELIZABETH HENNING, CATEY MARK, JEFFREY SCOTT,

GREY GROUP SINGAPORE

ELIZABETH NOLAN, TIMOTHY STRUDWICK, EQUINOX

ENTERED BY • GREY GROUP SINGAPORE

ENTERED BY • R/GA NEW YORK

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PRIX

CYBER

GISELE BUNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 NEW YORK USA

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The rise of over-the-top (OTT) video services is changing the shape of advertising

Global online TV advertising revenue is forecast to rise from US$4.7bn in 2014 to US$11.6bn in 2019. As viewing continues to move away from traditional networks towards digital alternatives, so advertisers will consider changing where they allocate their expenditure to reach desired demographic segments.

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PwC does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2015 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

150428-104121-KJ-OS

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GRAND PRIX

I01/053 • USA INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 EXECUTIVE TECH DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK

GOLD AWARDS

A02/076 • USA USER EXPERIENCE TITLE • HAMMERHEAD CLIENT • HAMMERHEAD NAVIGATION PRODUCT/SERVICE • HAMMERHEAD ADVERTISING AGENCY, CITY • R/GA NEW YORK CEO • PIET MORGAN, HAMMERHEAD NAVIGATION HEAD OF HARDWARE • LAURENCE WATTRUS, HAMMERHEAD NAVIGATION HEAD OF SOFTWARE • RAVEEN BEEMSINGH, HAMMERHEAD NAVIGATION GLOBAL CHIEF OPERATING OFFICER • STEPHEN PLUMLEE, R/GA EVP GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA ASSOCIATE PRODUCER • JONATHON STRAUSS, R/GA PROGRAM MANAGER • MAGGIE HOGAN, R/GA CREATIVE DIRECTOR • KEITH BYRNE, R/GA COPYWRITER • SAADYA GLEANS, R/GA GROUP DIRECTOR PLANNING • DYLAN VINER, R/GA EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN • RYAN SCOTT TANDY, R/GA DESIGN DIRECTOR • RAY SISON, R/GA VISUAL DESIGNER • SOJIN OUH, R/GA MANAGING DIRECTOR MARKETING INNOVATION • DAN KASHMAN, R/GA PLANNER • KEVIN RANKIN, R/GA JUNIOR VISUAL DESIGNER • ANNIE CHAN, R/GA JUNIOR VISUAL DESIGNER • JENNY WU, R/GA CREATIVE DIRECTOR, EXPERIENCE DESIGN • GAURABH MATHURE, R/GA ENTERED BY • R/GA NEW YORK A03/006 • UNITED KINGDOM STORYTELLING TITLE • THE OTHER SIDE CLIENT • HONDA MOTOR EUROPE PRODUCT/SERVICE • CIVIC TYPE R ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY LONDON MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP LONDON PRODUCTION COMPANY, CITY • SOMESUCH LONDON / STINKDIGITAL LONDON CREATIVE DIRECTORS • SCOTT DUNGATE / GRAEME DOUGLAS, WIEDEN+KENNEDY CREATIVES • PAUL KNOTT / TIM VANCE, WIEDEN+KENNEDY INTERACTIVE PRODUCER • DOM FELTON, WIEDEN+KENNEDY HEAD OF TECHNOLOGY • JIM HUNT, WIEDEN+KENNEDY PLANNING DIRECTOR • MARTIN BEVERLEY, WIEDEN+KENNEDY ACCOUNT TEAM • PAULO SALOMAO / ALEX BUDENBERG / CECELIA HUND, WIEDEN+KENNEDY AGENCY PRODUCERS • LOU HAKE / GEMMA KNIGHT, WIEDEN+KENNEDY PRODUCTION ASSISTANT • TOM DEAN, WEIDEN+KENNEDY DIRECTOR OF RELATIONS • MARTA BOBIĆ, WIEDEN+KENNEDY EXECUTIVE CREATIVE DIRECTORS • TONY DAVIDSON / KIM PAPWORTH, WIEDEN+KENNEDY AGENCY EXECUTIVE PRODUCER • DANIELLE STEWART, WIEDEN+KENNEDY DIRECTOR • DANIEL WOLFE, SOMESUCH EXECUTIVE PRODUCER / LINE PRODUCER • TIM NASH / DOUGAL MEESE, SOMESUCH DIRECTOR OF PHOTOGRAPHY • ROBBIE RYAN, SOMESUCH TECHNICAL LEAD • ARPAD RAY, STINK DIGITAL EXECUTIVE PRODUCER / LINE PRODUCER • JAX EVANS / REBECCA HUDSON, STINKDIGITAL

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CYBER WINNERS 55

THURSDAY / JUNE 25 / 2015

EDITOR • TOM GROVE CARTER, TRIM VFX SUPERVISOR / FLAME ARTIST • JOHN WOOD / DAN ADAMS, THE MILL SOUND DESIGNER • ANTHONY MOORE, FACTORY COMPOSER • BOBBY KRLIC, WAKE THE TOWN ENTERED BY • WIEDEN+KENNEDY LONDON A03/057 • USA STORYTELLING TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 TECHNICAL DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK A08/014 • GERMANY USE OF MUSIC/SOUND DESIGN TITLE • THE BERLIN WALL OF SOUND CLIENT • SOUNDCLOUD PRODUCT/SERVICE • SOUNDCLOUD ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD ENTERED BY • GREY GERMANY DÜSSELDORF B04/003 • USA CLOTHING, FOOTWEAR & ACCESSORIES TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 EXECUTIVE TECH DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK

B05/001 • SOUTH KOREA OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) TITLE • LOOK AT ME CLIENT • SAMSUNG ELECTRONICS PRODUCT/SERVICE • SAMSUNG ELECTRONICS ADVERTISING AGENCY, CITY • CHEIL WORLDWIDE SEOUL PRODUCTION COMPANY, CITY • BREAKFAST FILM SEOUL CHIEF CREATIVE OFFICER • JEONGKEUN YOO, CHEIL WORLDWIDE EXECUTIVE CREATIVE DIRECTOR • WAIN CHOI, CHEIL WORLDWIDE CREATIVE DIRECTOR • KEVIN PEREIRA, CHEIL WORLDWIDE ASSISTANT CREATIVE DIRECTOR • JAX JUNG, CHEIL WORLDWIDE COPYWRITER • SONGHA LEE, CHEIL WORLDWIDE COPYWRITER • ADRIAN SIM, CHEIL WORLDWIDE ART DIRECTOR • JOOHEE LEE, CHEIL WORLDWIDE ART DIRECTOR • SEEUN KIM, CHEIL WORLDWIDE ACCOUNT EXECUTIVE • JONGBIN LEE, CHEIL WORLDWIDE ACCOUNT EXECUTIVE • ANDY SUNGKYOON WANG, CHEIL WORLDWIDE ACCOUNT EXECUTIVE • DIANE DY LEE, CHEIL WORLDWIDE PROJECT MANAGER • CHRIS SEONGWOOK KIM, CHEIL WORLDWIDE DIRECTOR • SEAN YOO, BREAKFAST FILM ASSISTANT DIRECTOR • WOOYOUNG NAM, BREAKFAST FILM EXECUTIVE PRODUCER • JED PARK, BREAKFAST FILM PRODUCER • HYUKJUN LEE, BREAKFAST FILM CINEMATOGRAPHER • HANVIT KANG, BREAKFAST FILM GAFFER • WOOHYUK CHOI, BREAKFAST FILM EDITOR • KWANGHO CHOI, WIDEEAST 2D • JUNESEOK SON, WIDEEAST ENTERED BY • CHEIL WORLDWIDE SEOUL B13/034 • CANADA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES TITLE • GROCERIES NOT GUNS CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT/SERVICE • PUBLIC AWARENESS - GUN CONTROL ADVERTISING AGENCY, CITY • GREY CANADA TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) ART DIRECTORS • LOGAN GABEL, ROB TRICKEY, RAUL GARCIA, JAY MELNYCHUK, GREY (CANADA) WRITERS • PATRICK SCISSONS, GRAEME CAMPBELL, DAVE BARBER, SUE KOHM, GREY (CANADA) AGENCY PRODUCERS • VIKKI KUZMICH, TERRI VEGSO, ERICA METCALFE, JAY GAMMY, GREY (CANADA) DEVELOPMENT • MATT KANTOR, PHIL MOREIRA, BIKO FRANKLIN, GREY (CANADA) ACCOUNT SERVICE • LAURA ROVINESCU, DARLENE REMLINGER, GREY (CANADA) FOUNDER / DEPUTY DIRECTORS • SHANNON WATTS, JENNIFER HOPPE, STEVE GEER, MOMS DEMAND ACTION PHOTOGRAPHER (WHICH ONE) • EDEN ROBBINS, THE FIELD PRODUCERS (WHICH ONE) • CHERIE SINCLAIR, HARDAVE GREWAL, THE FIELD DIRECTOR (NOT ALLOWED) • TAMIR MASCOVICI, SPY FILMS DOP (NOT ALLOWED) • SAMMY INYAEH, SPY FILMS PRODUCERS (NOT ALLOWED) • MERRIE WASSON, MARNI LUFTSPRING, CARLO TRULLI, SPY FILMS EDITORIAL (NOT ALLOWED) • PAUL PROULX, ROOSTER COLOURIST (NOT ALLOWED) • WADE ODLUM, ALTER EGO FLAME ARTIST (NOT ALLOWED) • MIKE BISHOP, FORT YORK AUDIO HOUSE (NOT ALLOWED) • TOM HUTCH, DAENEN BRAMBERGER, SPENCER HALL, APOLLO MUSIC AUDIO HOUSE (CALLING ALL KROGERS) • ADAM DAMELIN, NATHAN HANDY, MATT GAUTHIER, THE EGGPLANT EDITORIAL (PARODY) • MONICA REMBA, MARRIED 2 GIANTS PRODUCTION (BIG QUESTION) • JULIE TREMBLAY, DAVID MARCOTTE, 1ONE POST-PRODUCTION (BIG QUESTION) • KAELEM CAHILL, SEAN DOUGLAS, SAMANTHA SIMPSON, WINGMAN ENTERED BY • GREY CANADA TORONTO E01/159 • CANADA SOCIAL VIDEO TITLE • #LIKEAGIRL CLIENT • PROCTER & GAMBLE PRODUCT/SERVICE • ALWAYS ADVERTISING AGENCY, CITY • LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON MEDIA AGENCY, CITY • STARCOM MEDIAVEST TORONTO PRODUCTION COMPANY, CITY • CHELSEA PICTURES LOS ANGELES CHIEF CREATIVE OFFICER/CREATIVE DIRECTOR • JUDY JOHN, LEO BURNETT/TORONTO CREATIVE DIRECTOR • BECKY SWANSON, LEO BURNETT/CHICAGO DIGITAL • MILOS OBRADOVIC, LEO BURNETT/LONDON COPYWRITER • AJ HASSAN, LEO BURNETT/CHICAGO COPYWRITER • ANGEL CAPOBIANCO, HOLLER ART DIRECTOR • HMI HMI GIBBS, LEO BURNETT/CHICAGO ART DIRECTOR • NICK BYGRAVES, HOLLER AGENCY PRODUCER • ADINE BECKER, LEO BURNETT/CHICAGO DIRECTOR • LAUREN GREENFIELD, CHELSEA PICTURES EDITING COMPANY • CUTTERS, CUTTERS EDITOR • KATHRYN HEMPEL, CUTTERS BRAND PLANNER • KARUNA RAWAL, LEO BURNETT/CHICAGO BRAND PLANNER • ANNA COSCIA, LEO BURNETT/LONDON BRAND PLANNER • RACHEL DARVILLE, LEO BURNETT/CHICAGO DIGITAL PLANNER • LAURA JONES, HOLLER

24/06/2015 18:52

We ran this ad on the 3rd of October, 1969.

You could run this ad today, 46 years later.

So, while everybody talks about what will change, we will talk about what will never change.

From the people who brought you the only creative revolution, the last real innovation in advertising and the agency with the most Grand Prix wins in the history of the Cannes Lions International Festival of Creativity.

AMIR KASSAEI - FRIDAY 26 JUNE - 16:15 - THEATRE DEBUSSY

D-AD.indd 56

24/06/2015 17:58

DO THIS OR DIE. Is this ad some kind of trick?

No. But it could have been.

And at exactly that point rests a do or die decision for American business.

We in advertising, together with our clients, have all the power and skill to trick people. Or so we think.

But we’re wrong. We can’t fool any of the people any of the time.

There is indeed a twelve-year-old mentality in this country; every sixyear-old has one.

We are a nation of smart people.

And most smart people ignore most advertising because most advertising ignores smart people.

Instead we talk to each other.

We debate endlessly about the medium and the message. Nonsense. In advertising, the message itself is the message.

A blank page and a blank television screen are one and the same.

And above all, the messages we put o n t hos e p a g es a n d o n t h os e te l e vision screens must be the truth. For if we play tricks with the truth, we die.

D-AD.indd 57

Now. The other side of the coin.

Telling the truth about a product demands a product that’s worth telling the truth about.

Sadly, so many products aren’t.

So many products don’t do anything better. Or anything different. So many don’t work quite right. Or don’t last. Or simply don’t matter.

If we also play this trick, we also die.

Because advertising only helps a bad product fail faster.

No donkey chases the carrot forever.

He catches on. And quits.

That’s the lesson to remember.

Unless we do, we die.

Unless we change, the tidal wave of consumer indifference will wallop into the mountain of advertising and manufacturing drivel.

That day we die.

We’ll die in our marketplace. On our shelves. In our gleaming packages of empty promises.

Not with a bang. Not with a whimper.

But by our own skilled hands.

DOYLE DANE BERNBACH INC.

24/06/2015 17:58

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24/06/2015 18:31

LIONS DAILY NEWS

ACCOUNT LEAD • ANNETTE SALLY, LEO BURNETT/CHICAGO ACCOUNT MANAGEMENT • HEIDI PHILIP, GAIA GILARDINI, SANDY KOLKEY, LISA BAMBER, LEO BURNETT/TORONTO/CHICAGO/LONDON ACCOUNT MANAGEMENT • SUSAN LULICH, SHAINA HOLTZ, MATTEO CARCASSOLA, LEO BURNETT/CHICAGO/LONDON PARTICIPATION DIRECTOR • JAKE BRUENE, LEO BURNETT/CHICAGO PR AGENCY • MSLGROUP, MSLGROUP ENTERED BY • LEO BURNETT TORONTO E02/002 • UNITED KINGDOM INTERACTIVE VIDEO TITLE • THE OTHER SIDE CLIENT • HONDA MOTOR EUROPE PRODUCT/SERVICE • CIVIC TYPE R ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY LONDON MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP LONDON PRODUCTION COMPANY, CITY • SOMESUCH LONDON / STINKDIGITAL LONDON CREATIVE DIRECTORS • SCOTT DUNGATE / GRAEME DOUGLAS, WIEDEN+KENNEDY CREATIVES • PAUL KNOTT / TIM VANCE, WIEDEN+KENNEDY INTERACTIVE PRODUCER • DOM FELTON, WIEDEN+KENNEDY HEAD OF TECHNOLOGY • JIM HUNT, WIEDEN+KENNEDY PLANNING DIRECTOR • MARTIN BEVERLEY, WIEDEN+KENNEDY ACCOUNT TEAM • PAULO SALOMAO / ALEX BUDENBERG / CECELIA HUND, WIEDEN+KENNEDY AGENCY PRODUCERS • LOU HAKE / GEMMA KNIGHT, WIEDEN+KENNEDY PRODUCTION ASSISTANT • TOM DEAN, WEIDEN+KENNEDY DIRECTOR OF RELATIONS • MARTA BOBIĆ, WIEDEN+KENNEDY EXECUTIVE CREATIVE DIRECTORS • TONY DAVIDSON / KIM PAPWORTH, WIEDEN+KENNEDY AGENCY EXECUTIVE PRODUCER • DANIELLE STEWART, WIEDEN+KENNEDY DIRECTOR • DANIEL WOLFE, SOMESUCH EXECUTIVE PRODUCER / LINE PRODUCER • TIM NASH / DOUGAL MEESE, SOMESUCH DIRECTOR OF PHOTOGRAPHY • ROBBIE RYAN, SOMESUCH TECHNICAL LEAD • ARPAD RAY, STINK DIGITAL EXECUTIVE PRODUCER / LINE PRODUCER • JAX EVANS / REBECCA HUDSON, STINKDIGITAL EDITOR • TOM GROVE CARTER, TRIM VFX SUPERVISOR / FLAME ARTIST • JOHN WOOD / DAN ADAMS, THE MILL SOUND DESIGNER • ANTHONY MOORE, FACTORY COMPOSER • BOBBY KRLIC, WAKE THE TOWN ENTERED BY • WIEDEN+KENNEDY LONDON F01/081 • BRAZIL ENGAGEMENT PLATFORM TITLE • PRINT FOR HELP CLIENT • HEWLETT-PACKARD BRASIL PRODUCT/SERVICE • HP PRINTERS ADVERTISING AGENCY, CITY • FCB BRASIL SÃO PAULO PRODUCTION COMPANY, CITY • DELICA DIGITAL SÃO PAULO VP CREATIVE DIRECTOR • JOANNA MONTEIRO, FCB BRASIL VP CREATIVE DIRECTOR • MAX GERALDO, FCB BRASIL DIGITAL CREATIVE DIRECTOR • PEDRO GRAVENA, FCB BRASIL ART DIRECTOR • TIAGO FREITAS, FCB BRASIL COPYWRITER • VINICIUS DALVI, FCB BRASIL ART DIRECTOR • BRUNO BUENO, FCB BRASIL CREATIVE TECHNOLOGIST • MARCIO BUENO, FCB BRASIL IT VP DIRECTOR • GERSON LUPATINI, FCB BRASIL PROJECT CO-ORDINATOR • FELIPE BRENTAN, FCB BRASIL NEW BUSINESS & ACCOUNT VP • MAURO SILVEIRA, FCB BRASIL GROUP ACCOUNT DIRECTOR • ALEC COCCHIARO, FCB BRASIL ACCOUNT DIRECTOR • DIOGO BRAGA, FCB BRASIL ACCOUNT SUPERVISOR • HENRIQUE SILVA, FCB BRASIL BRAND RTVC DIRECTOR • CHARLES NOBILI, FCB BRASIL MOTION DESIGNER • RODRIGO RESENDE, FCB BRASIL PLANNING VP DIRECTOR • RAPHAEL BARRETO, FCB BRASIL PLANNING SUPERVISOR • BRUNO CANTARIM, FCB BRASIL PLANNING MANAGER • CESAR FUSTER, FCB BRASIL MEDIA VP • ALEXANDRE UGADIN, FCB BRASIL DIRECTOR OF MEDIA • CRISTINA OMURA, FCB BRASIL ENTERED BY • FCB BRASIL SÃO PAULO F04/044 • USA USE OF CO-CREATION & USER GENERATED CONTENT TITLE • DREAM ON CLIENT • ADOBE PRODUCT/SERVICE • PHOTOSHOP ADVERTISING AGENCY, CITY • GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO PRODUCTION COMPANY, CITY • ELEVEL FILMS SAN FRANCISCO / ROCK PAPER SCISSORS SANTA MONICA CO-CHAIRMAN • RICH SILVERSTEIN, GOODBY SILVERSTEIN & PARTNERS CREATIVE DIRECTOR • WILL ELLIOTT, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • PATRICK KNOWLTON, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • ROGER BARAN, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • SAM LUCHINI, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF BROADCAST PRODUCTION • TOD PUCKETT, GOODBY SILVERSTEIN & PARTNERS

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CYBER WINNERS 59

THURSDAY / JUNE 25 / 2015

BROADCAST PRODUCER • TIMOTHY PLAIN, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF GRAPHIC SERVICES • JIM KING, GOODBY SILVERSTEIN & PARTNERS BUSINESS AFFAIRS MANAGER • HEIDI KILLEEN, GOODBY SILVERSTEIN & PARTNERS DIRECTOR • BRADY BALTEZORE, ELEVEL FILMS DIRECTOR • MIKE LANDRY, ELEVEL FILMS EXECUTIVE PRODUCER • PJ KOLL, ELEVEL FILMS ACCOUNT DIRECTOR • JOEL GIULLIAN, GOODBY SILVERSTEIN & PARTNERS ACCOUNT MANAGER • CASSI NORMAN, GOODBY SILVERSTEIN & PARTNERS ACCOUNT MANAGER • CHELSEA BRUZZONE, GOODBY SILVERSTEIN & PARTNERS BRAND STRATEGY DIRECTOR • ANNE FARICY, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF COMMUNICATION STRATEGY • CHRISTINE CHEN, GOODBY SILVERSTEIN & PARTNERS SENIOR COMMUNICATION STRATEGIST • JOE GRUCHACZ, GOODBY SILVERSTEIN & PARTNERS COMMUNICATION STRATEGIST • VICTORIA BARBATELLI, GOODBY SILVERSTEIN & PARTNERS JUNIOR COMMUNICATION STRATEGIST • TARA HUGHES, GOODBY SILVERSTEIN & PARTNERS ENTERED BY • GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO F04/086 • USA USE OF CO-CREATION & USER GENERATED CONTENT TITLE • THE ICE BUCKET CHALLENGE CLIENT • THE ALS ASSOCIATION PRODUCT/SERVICE • THE ALS ASSOCIATION • PETE FRATES & FAMILY, THE ALS ASSOCIATION • PAT QUINN & FAMILY, THE ALS ASSOCIATION • ANTHONY SENERCHIA & FAMILY, THE ALS ASSOCIATION ENTERED BY • THE ALS ASSOCIATION WASHINGTON F08/049 • CANADA COMMUNITY BUILDING/MANAGEMENT TITLE • #LIKEAGIRL CLIENT • PROCTER & GAMBLE PRODUCT/SERVICE • ALWAYS ADVERTISING AGENCY, CITY • LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LONDON MEDIA AGENCY, CITY • STARCOM MEDIAVEST TORONTO PRODUCTION COMPANY, CITY • CHELSEA PICTURES LOS ANGELES CHIEF CREATIVE OFFICER/CREATIVE DIRECTOR • JUDY JOHN, LEO BURNETT/TORONTO CREATIVE DIRECTOR • BECKY SWANSON, LEO BURNETT/CHICAGO DIGITAL • MILOS OBRADOVIC, LEO BURNETT/LONDON COPYWRITER • AJ HASSAN, LEO BURNETT/CHICAGO COPYWRITER • ANGEL CAPOBIANCO, HOLLER ART DIRECTOR • HMI HMI GIBBS, LEO BURNETT/CHICAGO ART DIRECTOR • NICK BYGRAVES, HOLLER AGENCY PRODUCER • ADINE BECKER, LEO BURNETT/CHICAGO DIRECTOR • LAUREN GREENFIELD, CHELSEA PICTURES EDITING COMPANY • CUTTERS, CUTTERS EDITOR • KATHRYN HEMPEL, CUTTERS BRAND PLANNER • KARUNA RAWAL, LEO BURNETT/CHICAGO BRAND PLANNER • ANNA COSCIA, LEO BURNETT/LONDON BRAND PLANNER • RACHEL DARVILLE, LEO BURNETT/CHICAGO DIGITAL PLANNER • LAURA JONES, HOLLER ACCOUNT LEAD • ANNETTE SALLY, LEO BURNETT/CHICAGO ACCOUNT MANAGEMENT • HEIDI PHILIP, GAIA GILARDINI, SANDY KOLKEY, LISA BAMBER, LEO BURNETT/TORONTO/CHICAGO/LONDON ACCOUNT MANAGEMENT • SUSAN LULICH, SHAINA HOLTZ, MATTEO CARCASSOLA, LEO BURNETT/CHICAGO/LONDON PARTICIPATION DIRECTOR • JAKE BRUENE, LEO BURNETT/CHICAGO PR AGENCY • MSLGROUP, MSLGROUP ENTERED BY • LEO BURNETT TORONTO F12/004 • USA NATIVE ADVERTISINGCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT COORDINATOR • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND

F12/007 • USA NATIVE ADVERTISINGCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND F12/008 • USA NATIVE ADVERTISINGCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND F12/009 • USA NATIVE ADVERTISINGCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY SENIOR COPYWRITER • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND F12/010 • USA NATIVE ADVERTISINGCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • WHITEHOUSE POST SANTA MONICA CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY

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60 CYBER WINNERS

ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND H01/007 • AUSTRALIA TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS) TITLE • CLEVER BUOY CLIENT • OPTUS PRODUCT/SERVICE • OPTUS NETWORK ADVERTISING AGENCY, CITY • M&C SAATCHI SYDNEY MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP SYDNEY CONCEPT/ART DIRECTOR • PAUL GREGSON, M&C SAATCHI CONCEPT/COPYWRITER • JONO FLANNERY, M&C SAATCHI CONCEPT/CREATIVE TECHNOLOGIST • JAMES BUSH, M&C SAATCHI CREATIVE DIRECTOR • PAUL DUNNE, M&C SAATCHI CREATIVE DIRECTOR • ANT LARCOMBE, M&C SAATCHI PROJECT DIRECTOR • NADINE FRISK, M&C SAATCHI ACCOUNT DIRECTOR • SARAH CUNNINGHAM, M&C SAATCHI DESIGN DIRECTOR • STEVE HANZIC, M&C SAATCHI HEAD OF TECHNOLOGY • ROGER CHAPMAN, M/C SAATCHI EXECUTIVE CREATIVE DIRECTER • BEN WELSH, M/C SAATCHI CEO • JAIMES LEGGETT, M&C SAATCHI GROUP INNOVATION DIRECTOR • BEN COOPER, M&C SAATCHI STRATEGY DIRECTOR • DAN BYE, M&C SAATCHI CHIEF STRATEGY OFFICER • JUSTIN GRAHAM, M&C SAATCHI EXECUTIVE PRODUCER • MICK PERRY, M/C SAATCHI PRODUCER • NIKKI MARSH, M&C SAATCHI DIRECTOR, BRAND & COMMUNICATIONS • ANDREW BRANWHITE, OPTUS DIRECTOR, BRAND & COMMUNICATIONS • NATHAN ROSENBERG, OPTUS PROJECT LEAD • ANDREA DARLING, OPTUS SENIOR ACCOUNT DIRECTOR • KARLEE WEATHERSTONE, M&C SAATCHI ENTERED BY • M&C SAATCHI SYDNEY H02/013 • UNITED KINGDOM SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) TITLE • HOUSE OF MAMBA CLIENT • NIKE PRODUCT/SERVICE • NIKE BASKETBALL CHINA ADVERTISING AGENCY, CITY • AKQA LONDON / AKQA SHANGHAI MEDIA AGENCY, CITY • MINDSHARE LONDON INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR • DUAN EVANS, AKQA CREATIVE DIRECTOR • WILL BATTERSBY, AKQA CREATIVE DIRECTOR • MATT BENNETT, AKQA GROUP ACCOUNT DIRECTOR • ALISTAIR SCHOONMAKER, AKQA ASSOCIATE PROGRAMME DIRECTOR • NICK TOWNSEND, AKQA EXECUTIVE PRODUCER • JOE CAI, AKQA CLIENT PARTNER • MIKE DONOHUE, AKQA DESIGN DIRECTOR • CARLOS MATIAS, AKQA ART DIRECTOR • MEEYEE FOONG, AKQA DESIGNER • JIANWEI WONG, AKQA SENIOR DESIGNER • JOSE PAZ, AKQA SENIOR DESIGNER • IGNACIO GONZALEZ, AKQA TECHNICAL DELIVERY MANAGER • ANDREW BAO, AKQA WEB DEVELOPER • ALEX GONG, AKQA ACCOUNT DIRECTOR • LESLIE CHENG, AKQA SENIOR PROJECT MANAGER • JENNY LAM, AKQA COPYWRITER • JASON ZHAO, AKQA ACCOUNT EXECUTIVE • VIVIAN LIU, AKQA INTERNATIONAL MANAGING DIRECTOR • GEOFF NORTHCOTT, AKQA CHIEF CREATIVE OFFICER WORLDWIDE • REI INAMOTO, AKQA ENTERED BY • AKQA LONDON H02/042 • ARGENTINA SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) TITLE • SAFETY TRUCK CLIENT • SAMSUNG PRODUCT/SERVICE • CORPORATE ADVERTISING AGENCY, CITY • LEO BURNETT ARGENTINA BUENOS AIRES PRODUCTION COMPANY, CITY • GLORIA FILMS BUENOS AIRES PRESIDENT AND REGIONAL CCO • FERNANDO BELLOTTI, LEO BURNETT ARGENTINA EXECUTIVE CREATIVE DIRECTOR • LUIS SANCHEZ ZINNY, LEO BURNETT ARGENTINA EXECUTIVE CREATIVE DIRECTOR • CARMELO MASELLI, LEO BURNETT ARGENTINA CREATIVE DIRECTOR • CHANY D’AMELIO, LEO BURNETT ARGENTINA INDUSTRIAL DESIGNER • FEDERICO ALVAREZ, LEO BURNETT ARGENTINA PRODUCTION DIRECTOR • FEDERICO PURICELLI, LEO BURNETT ARGENTINA ACCOUNT DIRECTOR • VERONICA MATILE, LEO BURNETT ARGENTINA ACCOUNT EXECUTIVE • PIA OLIVA, LEO BURNETT ARGENTINA DESIGN & DEVELOPMENT • INGEMÁTICA

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THURSDAY / JUNE 25 / 2015

IMPLEMENTATION • ADGRAFICA FILM DIRECTOR • MARTÍN PIÑEIRO, GLORIA FILMS EXECUTIVE PRODUCER • FABIÁN ZAYAT, GLORIA FILMS PRODUCER • SEBASTIAN GARCÍA SUAREZ, GLORIA FILMS PRODUCER • VERÓNICA BORDON, GLORIA FILMS DIRECTOR OF PHOTOGRAPHY • BILL NIETO, GLORIA FILMS POST PRODUCTION • POST MEDIA MARKETING DIRECTOR • THIERRY MONTANGE, SAMSUNG MUSIC & SOUND • PEDRO GOMEZ, NOROESTE MUSIC & SOUND • MARTIN CHEBLI MURAD, NOROESTE ENTERED BY • LEO BURNETT ARGENTINA BUENOS AIRES

SILVER AWARDS

A03/092 • USA STORYTELLING TITLE • MADE IN NY CLIENT • GATORADE PRODUCT/SERVICE • GATORADE ADVERTISING AGENCY, CITY • TBWA\CHIAT\DAY LOS ANGELES MEDIA AGENCY, CITY • OMD LOS ANGELES PRODUCTION COMPANY, CITY • SMUGGLER LOS ANGELES, CA CHIEF CREATIVE OFFICER • STEPHEN BUTLER, TBWA\CHIAT\DAY EXECUTIVE CREATIVE DIRECTOR • BRENT ANDERSON, TBWA\CHIAT\DAY CREATIVE DIRECTOR • RENATO FERNANDEZ, TBWA\CHIAT\DAY SR. ART DIRECTOR • DAVE ESTRADA, TBWA\CHIAT\DAY SR. COPYWRITER • NICK CIFFONE, TBWA\CHIAT\DAY AGENCY EXECUTIVE PRODUCER • SARAH PATTERSON, TBWA\CHIAT\DAY AGENCY ASSISTANT PRODUCER • GARRISON ASKEW, TBWA\CHIAT\DAY MANAGING DIRECTOR • PETER RAVAILHE, TBWA\CHIAT\DAY BRAND DIRECTOR • SARAH LAMBERSON, TBWA\CHIAT\DAY BRAND MANAGER • ROBYN MORRIS, TBWA\CHIAT\DAY SPORTS MARKETING • ERIKA BUDER, TBWA\CHIAT\DAY GROUP PLANNING DIRECTOR • SCOTT MACMASTER, TBWA\CHIAT\DAY PLANNING DIRECTOR • MARTIN RAMOS, TBWA\CHIAT\DAY PLANNER • REBECCA HARRIS, TBWA\CHIAT\DAY JUNIOR PLANNER • MATT BATACLAN, TBWA\CHIAT\DAY DIRECTOR • HENRY-ALEX RUBIN, SMUGGLER EXECUTIVE PRODUCER • LISA TAUSCHER, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ENRIQUE CHEDIAK, SMUGGLER EDITORIAL • ROCK PAPER SCISSORS, ROCK PAPER SCISSORS EDITOR • DAMION CLAYTON, ROCK PAPER SCISSORS ENTERED BY • TBWA\CHIAT\DAY LOS ANGELES A03/132 • USA STORYTELLING TITLE • JEFF BRIDGES SLEEPING TAPES CLIENT • SQUARESPACE PRODUCT/SERVICE • SQUARESPACE ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY NEW YORK MEDIA AGENCY, CITY • HORIZON MEDIA NEW YORK PRODUCTION COMPANY, CITY • ANONYMOUS CONTENT CULVER CITY EXECUTIVE CREATIVE DIRECTOR • DAVID KOLBUSZ, SUSAN HOFFMAN, WIEDEN/KENNEDY NEW YORK COPYWRITER • ANDREW JASPERSON, WIEDEN+KENNEDY NEW YORK ART DIRECTOR • ERWIN FEDERIZO, WIEDEN/KENNEDY NEW YORK ART DIRECTOR • JEFF DRYER, WIEDEN/KENNEDY NEW YORK PRODUCERS • ALISON HILL, LISA DELONAY, WIEDEN/KENNEDY NEW YORK ACCOUNT TEAM • PATRICK CAHILL, SAMANTHA WAGNER, WIEDEN+KENNEDY NEW YORK STRATEGY • THOMAS HASLOW, TOM GIBBY, JESSICA ABERCROMBIE, WIEDEN+KENNEDY NEW YORK MEDIA DIRECTOR • DAVID STOPFORTH, WIEDEN+KENNEDY NEW YORK DESIGNER • ANDRE POLI, MAJA CULE, DARREN PHILIP, ALISON JOSEPH, WIEDEN+KENNEDY NEW YORK CREATIVE TECHNOLOGIST • CRAIG BLAGG, WIEDEN+KENNEDY NEW YORK INTERACTIVE PRODUCERS • JONATHAN PERCY, CHRISTINE YOUNG, WIEDEN+KENNEDY NEW YORK DIRECTOR OF ART PRODUCTION • DEB ROSEN, WIEDEN+KENNEDY NEW YORK DESIGN DIRECTOR • SERIFCAN OZCAN, WIEDEN+KENNEDY NEW YORK DIRECTOR OF CREATIVE SERVICES • CHRIS WHALLEY, WIEDEN+KENNEDY NEW YORK BUSINESS AFFAIRS DIRECTOR • SARA JAGIELSKI, WIEDEN/KENNEDY NEW YORK PRINT PRODUCER • KRISTEN ALTHOFF, WIEDEN+KENNEDY NEW YORK PHOTOGRAPHER • GARY LAND DIRECTOR • TIM GODSALL, ANONYMOUS CONTENT LINE PRODUCER • RICK JARJOURA, ANONYMOUS CONTENT EDITOR • GEOFF HOUNSELL, ARCADE EDIT ENTERED BY • WIEDEN+KENNEDY NEW YORK A04/017 • USA ANIMATION/MOTION GRAPHICS TITLE • DREAM ON CLIENT • ADOBE PRODUCT/SERVICE • PHOTOSHOP ADVERTISING AGENCY, CITY • GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO PRODUCTION COMPANY, CITY • ELEVEL FILMS SAN FRANCISCO / ROCK PAPER SCISSORS SANTA MONICA CO-CHAIRMAN • RICH SILVERSTEIN, GOODBY SILVERSTEIN & PARTNERS

LIONS DAILY NEWS

CREATIVE DIRECTOR • WILL ELLIOTT, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • PATRICK KNOWLTON, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • ROGER BARAN, GOODBY SILVERSTEIN & PARTNERS ASSOCIATE CREATIVE DIRECTOR • SAM LUCHINI, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF BROADCAST PRODUCTION • TOD PUCKETT, GOODBY SILVERSTEIN & PARTNERS BROADCAST PRODUCER • TIMOTHY PLAIN, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF GRAPHIC SERVICES • JIM KING, GOODBY SILVERSTEIN & PARTNERS BUSINESS AFFAIRS MANAGER • HEIDI KILLEEN, GOODBY SILVERSTEIN & PARTNERS DIRECTOR • BRADY BALTEZORE, ELEVEL FILMS DIRECTOR • MIKE LANDRY, ELEVEL FILMS EXECUTIVE PRODUCER • PJ KOLL, ELEVEL FILMS ACCOUNT DIRECTOR • JOEL GIULLIAN, GOODBY SILVERSTEIN & PARTNERS ACCOUNT MANAGER • CASSI NORMAN, GOODBY SILVERSTEIN & PARTNERS ACCOUNT MANAGER • CHELSEA BRUZZONE, GOODBY SILVERSTEIN & PARTNERS BRAND STRATEGY DIRECTOR • ANNE FARICY, GOODBY SILVERSTEIN & PARTNERS DIRECTOR OF COMMUNICATION STRATEGY • CHRISTINE CHEN, GOODBY SILVERSTEIN & PARTNERS SENIOR COMMUNICATION STRATEGIST • JOE GRUCHACZ, GOODBY SILVERSTEIN & PARTNERS COMMUNICATION STRATEGIST • VICTORIA BARBATELLI, GOODBY SILVERSTEIN & PARTNERS JUNIOR COMMUNICATION STRATEGIST • TARA HUGHES, GOODBY SILVERSTEIN & PARTNERS ENTERED BY • GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO A06/035 • USA USE/CURATION OF IMAGE(S) TITLE • THE MSSNG PROJECT CLIENT • AUTISM SPEAKS PRODUCT/SERVICE • AUTISM SPEAKS ADVERTISING AGENCY, CITY • BBDO NEW YORK PRODUCTION COMPANY, CITY • MEDIAMONKS NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • MATT MACDONALD, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR/COPYWRITER • SIAVOSH ZABETI, BBDO NEW YORK ART DIRECTOR/COPYWRITER • BIANCA GUIMARAES, BBDO NEW YORK PHOTOGRAPHER/BIOCHEMIST • LINDEN GLEDHILL, N/A DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK DIRECTOR OF DIGITAL PRODUCTION • CLEMENS BRANDT, BBDO NEW YORK ASSOCIATE DIRECTOR OF INTERACTIVE PRODUCTION • JOE CROSON, BBDO NEW YORK SENIOR PRODUCER • HOWARD HOWELL, BBDO NEW YORK INTERACTIVE PRODUCER • COURTNEY FALLOW, BBDO NEW YORK EXECUTIVE ART PRODUCER • BETSY JABLOW, BBDO NEW YORK ENGAGEMENT PLANNER • CODY LEVINE, BBDO NEW YORK ACCOUNT TEAM • MARK MULHERN/PHIL BROLLY/CATHERINE WRIGHT/JEN SULLIVAN/MIRANDA HARDY, BBDO NEW YORK SENIOR CREATIVE TECHNOLOGIST • SERMAD BUNI, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • JOUKE VUURMANS, MEDIAMONKS LEAD DESIGNER • BAS STRIEN, MEDIAMONKS CREATIVE TECHNOLOGIST • ARTHUR DAM, MEDIA MONKS LEAD DEVELOPERS • BAS BLOEMBERG/LARS VAN BRAAM, MEDIAMONKS EXECUTIVE PRODUCER • BROOK DOWNTON, MEDIAMONKS ENTERED BY • BBDO NEW YORK A06/054 • FRANCE USE/CURATION OF IMAGE(S) TITLE • STREET ART PROJECT CLIENT • GOOGLE PRODUCT/SERVICE • GOOGLE CULTURAL INSTITUTE ADVERTISING AGENCY, CITY • 84.PARIS AGENCY MANAGEMENT • NICOLAS SARRAIL, 84.PARIS EXECUTIVE CREATIVE DIRECTORS • HERVÉ & OLIVIER BIENAIME, 84.PARIS STRATEGIC PLANNING • NICOLAS CAMILLINI, 84.PARIS HEAD OF CREATIVE TECHNOLOGY • JEAN-VINCENT ROGER, 84.PARIS CREATIVE STRATEGIST • JULIEN SIPRA, 84.PARIS ART DIRECTOR • ANTOINE ARNOUX, 84.PARIS ASSISTANT ART DIRECTOR • MARTIN DHOTE, 84.PARIS INTERACTIVE DEVELOPER • PHILIPPE VIGNAU, 84.PARIS INTERACTIVE DEVELOPER • VICTOR LAPLACE, 84.PARIS PRODUCER • MICHAEL LIGIER, 84.PARIS PRODUCER • SÉBASTIEN JUZAC, 84.PARIS HEAD OF B2C MARKETING GOOGLE FRANCE & CULTURAL INSTITUTE • RAPHAEL GOUMAIN, GOOGLE MARKETING MANAGER • JULIE TOUYAROT, GOOGLE PROGRAM MANAGER • LUCY SCHWARTZ, GOOGLE SOFTWARE ENGINEER • IVAN PEIKOV, GOOGLE ENTERED BY • 84.PARIS

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LIONS DAILY NEWS

A07/040 • USA USE OF VIDEO TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 TECHNICAL DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK A08/005 • UNITED KINGDOM USE OF MUSIC/SOUND DESIGN TITLE • THE OTHER SIDE CLIENT • HONDA PRODUCT/SERVICE • HONDA CIVIC ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY LONDON PRODUCTION COMPANY, CITY • SOMESUCH LONDON SOUND DESIGNER/AUDIO ENGINEER • TOM JOYCE, FACTORY SOUND DESIGNER/AUDIO ENGINEER • ANTHONY MOORE, FACTORY SOUND PRODUCER • RALUCA ANASTASIU, FACTORY CREATIVE DIRECTOR • SCOTT DUNGATE, WIEDEN + KENNEDY CREATIVE DIRECTOR • GRAEME DOUGLAS, WIEDEN + KENNEDY CREATIVE • PAUL KNOTT, WIEDEN + KENNEDY CREATIVE • TIM VANCE, WIEDEN + KENNEDY EXECUTIVE CREATIVE DIRECTOR • KIM PAPWORTH, WIEDEN + KENNEDY EXECUTIVE CREATIVE DIRECTORS • TONY DAVIDSON/KIM PAPWORTH, WIEDEN + KENNEDY AGENCY PRODUCER • LOU HAKE, WIEDEN + KENNEDY AGENCY EXECUTIVE PRODUCER • DANIELLE STEWART, WIEDEN + KENNEDY PRODUCTION ASSISTANT • TOM DEAN, WIEDEN + KENNEDY DIRECTOR • DANIEL WOLFE, SOMESUCH & CO. EXECUTIVE PRODUCER • TIM NASH, SOMESUCH & CO. LINE PRODUCER • DOUGAL MEESE, SOMESUCH & CO. TECHNICAL LEAD • ARPAD RAY, STINK DIGITAL ENTERED BY • FACTORY LONDON A10/024 • AUSTRALIA INNOVATIVE USE OF TECHNOLOGY TITLE • CLEVER BUOY CLIENT • OPTUS PRODUCT/SERVICE • OPTUS NETWORK ADVERTISING AGENCY, CITY • M&C SAATCHI SYDNEY MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP SYDNEY CONCEPT/ART DIRECTOR • PAUL GREGSON, M&C SAATCHI CONCEPT/COPYWRITER • JONO FLANNERY, M&C SAATCHI CONCEPT/CREATIVE TECHNOLOGIST • JAMES BUSH, M&C SAATCHI CREATIVE DIRECTOR • PAUL DUNNE, M&C SAATCHI CREATIVE DIRECTOR • ANT LARCOMBE, M&C SAATCHI PROJECT DIRECTOR • NADINE FRISK, M&C SAATCHI ACCOUNT DIRECTOR • SARAH CUNNINGHAM, M&C SAATCHI DESIGN DIRECTOR • STEVE HANZIC, M&C SAATCHI HEAD OF TECHNOLOGY • ROGER CHAPMAN, M/C SAATCHI EXECUTIVE CREATIVE DIRECTER • BEN WELSH, M/C SAATCHI CEO • JAIMES LEGGETT, M&C SAATCHI GROUP INNOVATION DIRECTOR • BEN COOPER, M&C SAATCHI STRATEGY DIRECTOR • DAN BYE, M&C SAATCHI CHIEF STRATEGY OFFICER • JUSTIN GRAHAM, M&C SAATCHI EXECUTIVE PRODUCER • MICK PERRY, M/C SAATCHI PRODUCER • NIKKI MARSH, M&C SAATCHI DIRECTOR, BRAND & COMMUNICATIONS • ANDREW BRANWHITE, OPTUS DIRECTOR, BRAND & COMMUNICATIONS • NATHAN ROSENBERG, OPTUS PROJECT LEAD • ANDREA DARLING, OPTUS SENIOR ACCOUNT DIRECTOR • KARLEE WEATHERSTONE, M&C SAATCHI ENTERED BY • M&C SAATCHI SYDNEY

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A10/130 • ARGENTINA INNOVATIVE USE OF TECHNOLOGY TITLE • SAFETY TRUCK CLIENT • SAMSUNG PRODUCT/SERVICE • CORPORATE ADVERTISING AGENCY, CITY • LEO BURNETT ARGENTINA BUENOS AIRES PRODUCTION COMPANY, CITY • GLORIA FILMS BUENOS AIRES PRESIDENT AND REGIONAL CCO • FERNANDO BELLOTTI, LEO BURNETT ARGENTINA EXECUTIVE CREATIVE DIRECTOR • LUIS SANCHEZ ZINNY, LEO BURNETT ARGENTINA EXECUTIVE CREATIVE DIRECTOR • CARMELO MASELLI, LEO BURNETT ARGENTINA CREATIVE DIRECTOR • CHANY D’AMELIO, LEO BURNETT ARGENTINA INDUSTRIAL DESIGNER • FEDERICO ALVAREZ, LEO BURNETT ARGENTINA PRODUCTION DIRECTOR • FEDERICO PURICELLI, LEO BURNETT ARGENTINA ACCOUNT DIRECTOR • VERONICA MATILE, LEO BURNETT ARGENTINA ACCOUNT EXECUTIVE • PIA OLIVA, LEO BURNETT ARGENTINA DESIGN & DEVELOPMENT • INGEMÁTICA IMPLEMENTATION • ADGRAFICA FILM DIRECTOR • MARTÍN PIÑEIRO, GLORIA FILMS EXECUTIVE PRODUCER • FABIÁN ZAYAT, GLORIA FILMS PRODUCER • SEBASTIAN GARCÍA SUAREZ, GLORIA FILMS PRODUCER • VERÓNICA BORDON, GLORIA FILMS DIRECTOR OF PHOTOGRAPHY • BILL NIETO, GLORIA FILMS POST PRODUCTION • POST MEDIA MARKETING DIRECTOR • THIERRY MONTANGE, SAMSUNG MUSIC & SOUND • PEDRO GOMEZ, NOROESTE MUSIC & SOUND • MARTIN CHEBLI MURAD, NOROESTE ENTERED BY • LEO BURNETT ARGENTINA BUENOS AIRES A11/018 • USA OVERALL AESTHETIC DESIGN/BEST PRACTICE TITLE • BE MORE HUMAN ONLINE EXPERIENCE CLIENT • REEBOK PRODUCT/SERVICE • BE MORE HUMAN ADVERTISING AGENCY, CITY • VENABLES BELL & PARTNERS SAN FRANCISCO MEDIA AGENCY, CITY • CARAT INTERACTIVE BOSTON CHAIRMAN • PAUL VENABLES, VENABLES BELL/PARTNERS EXECUTIVE CREATIVE DIRECTOR • WILL MCGINNESS, VENABLES BELL & PARTNERS CREATIVE DIRECTOR • TOM SCHARPF, VENABLES BELL & PARTNERS ASSOCIATE CREATIVE DIRECTOR • ERIC BOYD, VENABLES BELL & PARTNERS DESIGN DIRECTOR • CRIS LOGAN, VENABLES BELL & PARTNERS DESIGN LEAD • MICHAEL SISON, VENABLES BELL & PARTNERS COPYWRITER • JODY HORN, VENABLES BELL & PARTNERS ART DIRECTOR • EZRA PAULEKAS, VENABLES BELL & PARTNERS SENIOR INTEGRATED PRODUCER • ASHLEY SMITH, VENABLES BELL & PARTNERS DIRECTOR OF INTERACTIVE PRODUCTION • MANJULA NADKARNI, VENABLES BELL & PARTNERS SENIOR BRAND STRATEGIST • JAKE BAYHAM, VENABLES BELL & PARTNERS ACCOUNT BUSINESS LEAD • KATIE ACOSTA, VENABLES BELL & PARTNERS ACCOUNT SUPERVISOR • TED BURDETT, VENABLES BELL & PARTNERS PROJECT MANAGER • SHANNON DUNCAN, VENABLES BELL & PARTNERS DIRECTOR OF RESEARCH AND ANALYTICS • JEFF BURGER, VENABLES BELL & PARTNERS ASSOCIATE TECHNICAL DIRECTOR • LUCAS SHUMAN, VENABLES BELL & PARTNERS EXECUTIVE PRODUCER • COREY HANKEY, WE LIKE SMALL CONTENT PRODUCER • TOMMY CHANDLER, WE LIKE SMALL UX CONSULTANT • JEFF TEICHER, VENABLES BELL/PARTNERS ENTERED BY • VENABLES BELL & PARTNERS SAN FRANCISCO A12/003 • JAPAN DATA VISUALISATION TITLE • REVIVING LEGENDS CLIENT • JAPAN SPORT COUNCIL PRODUCT/SERVICE • NATIONAL STADIUM ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO PRODUCTION COMPANY, CITY • P.I.C.S TOKYO EXECUTIVE CREATIVE DIRECTOR • YUYA FURUKAWA, DENTSU INC. CREATIVE DIRECTOR/CREATIVE TECHNOLOGIST • KAORU SUGANO, DENTSU INC. CREATIVE DIRECTOR/PLANNER • KOTA TOHATA, DENTSU INC. COPYWRITER • KANA KOYAMA, DENTSU INC. PLANNER • SHINYA SEINO, DENTSU INC. AGENCY PRODUCER • HIKARU IKEUCHI, DENTSU INC. EVENT PRODUCER • KOHEI AI/NAOTO YAMADA, DENTSU TEC INC. CREATIVE DIRECTOR/PROGRAMMING • DAITO MANABE, RHIZOMATIKS TECHNICAL DIRECTOR/ENGINEERING • MOTOI ISHIBASHI, RHIZOMATIKS PRODUCER • HIDENORI CHIBA, RHIZOMATIKS PROGRAMMING • YUYA HANAI / MOTOI SHIMIZU, RHIZOMATIKS TECHNICAL OPERATOR • SHINTARO KAMIJO, FREELANCE LASER • HOKOCREATIVE, HOKOCREATIVE CO.,LTD. PRODUCER • TAKAHIKO KAJIMA, P.I.C.S CO. PRODUCTION MANAGER • YOSHIE NISHIKAWA, P.I.C.S CO. FILM DIRECTOR • TAKASHI TOMOHISA, FREELANCE CG DIRECTOR • TAKCOM, P.I.C.S.MANAGEMENT ENTERED BY • DENTSU INC. TOKYO

B01/015 • USA FOODS & DRINKS TITLE • NEWCASTLE BAND OF BRANDS CLIENT • HEINKEN USA PRODUCT/SERVICE • NEWCASTLE BROWN ALE ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • MEDIAVEST NEW YORK PRODUCTION COMPANY, CITY • CAVIAR LOS ANGELES CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 GROUP CREATIVE DIRECTOR • SCOTT BELL, DROGA5 SENIOR ART DIRECTOR • DAN KENNEALLY, DROGA5 SENIOR COPYWRITER • RYAN RAAB, DROGA5 JUNIOR ART DIRECTOR • MARTINS ZELCS, DROGA5 JUNIOR COPYWRITER • BRYAN STOKELY, DROGA5 DIGITAL DESIGNER • JEFF KARDOS, DROGA5 CHIEF STRATEGY OFFICER • JONNY BAUER, DROGA5 HEAD OF STRATEGY • CHET GULLAND, DROGA5 SENIOR STRATEGIST • NICK MASCHMEYER, DROGA5 SOCIAL STRATEGIST • REBECCA RUSSELL, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 SENIOR BROADCAST PRODUCER • DAVID CARDINALI, DROGA5 GROUP ACCOUNT DIRECTOR • DAN GONDA, DROGA5 ACCOUNT DIRECTOR • NADIA MALIK, DROGA5 ACCOUNT MANAGER • ASHTON ATLAS, DROGA5 INTERACTIVE PRODUCER • RAINY KUMAR, DROGA5 ASSOCIATE DIRECTOR OF TECHNOLOGY • KEATH CHAN, DROGA5 TECHNICAL LEAD • JOACHIM DO, DROGA5 ENTERED BY • DROGA5 NEW YORK B05/025 • SINGAPORE OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS) TITLE • THE SOFTTEST CLIENT • UNILEVER PRODUCT/SERVICE • COMFORT PURE ADVERTISING AGENCY, CITY • OGILVY & MATHER SINGAPORE PRODUCTION COMPANY, CITY • HURRAH PRODUCTIONS SINGAPORE CHIEF CREATIVE OFFICER • EUGENE CHEONG, OGILVY & MATHER SINGAPORE EXECUTIVE CREATIVE DIRECTOR • NICOLAS COURANT, OGILVY & MATHER SINGAPORE SENIOR COPYWRITER • FABIO MONTERO, OGILVY & MATHER SINGAPORE ART DIRECTOR • JOHN-JOHN SKOOG, OGILVY & MATHER SINGAPORE ART DIRECTOR • MARCOS GEMAL, OGILVY & MATHER SINGAPORE REGIONAL ACCOUNT DIRECTOR • RAHUL GUPTA, OGILVY & MATHER SINGAPORE ACCOUNT EXECUTIVE • VANESSA TAN, OGILVY & MATHER SINGAPORE HEAD OF BROADCAST PRODUCTION • JAMES BROOK-PARTRIDGE, OGILVY & MATHER SINGAPORE DIRECTOR • MADS K. BÆKKEVOLD, HURRAH! PRODUCTIONS EXECUTIVE PRODUCER • JAMES ROTHERAM, HURRAH! PRODUCTIONS PRODUCER • BELINDA MCCULLOCH, HURRAH! PRODUCTIONS ENTERED BY • OGILVY & MATHER SINGAPORE B06/025 • USA FINANCIAL SERVICES TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND B09/002 • USA PUBLICATIONS & MEDIA TITLE • SELF-DESTRUCTING BOOK CLIENT • JAMES PATTERSON PRODUCT/SERVICE • SELF-DESTRUCTING BOOK ADVERTISING AGENCY, CITY • MOTHER NEW YORK ENTERED BY • MOTHER NEW YORK

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B12/011 • FRANCE COMMERCIAL PUBLIC SERVICES TITLE • RELOCKLOVE CLIENT • ORANGE PRODUCT/SERVICE • ORANGE FRANCE ADVERTISING AGENCY, CITY • MARCEL PARIS MEDIA AGENCY, CITY • HAVAS MEDIA PUTEAUX PRODUCTION COMPANY, CITY • TROUBLEMAKERS.TV PARIS ADVERTISER SUPERVISORS • FABIENNE DULAC / QUENTIN DELOBELLE / ANNABEL SALESA / SEVERIN CASSAN / LAURENCE, ORANGE CO-CEOS • PASCAL NESSIM / CHARLES GEORGES-PICOT, MARCEL CHIEF CREATIVE OFFICER • ANNE DE MAUPEOU, MARCEL EXECUTIVE CREATIVE DIRECTORS • FABIEN TEICHNER / DIMITRI GUERASSIMOV, MARCEL CREATIVE DIRECTOR • LIONEL BUI, MARCEL ART DIRECTORS • VINCENT BOURSAUD / JULIEN PRINCET / EULALIA BARTOLOMEU, MARCEL COPYWRITERS • DAMIEN VEILLET / RODOLPHE PEDRONO, MARCEL ACCOUNT SUPERVISOR / ACCOUNT MANAGER • PHILIPPE FRANC / JEANNE NEUSCHWANDER, MARCEL INTERNATIONAL STRATEGIES DIRECTOR • NICOLAS LEVY, MARCEL GROUP MANAGER / PROJECT MANAGERS • EVA CASTRILLO / BARBARA CRUCHET / MANON LAPEYRE, MARCEL PR & EPR MANAGER / COMMUNITY MANAGER FRANCE • MÉLANIE COLLEOU / NATHALIE ROLLAND / ANDRÉA FORTE, MARCEL TECHNICAL DIRECTOR / TECHNICAL PROJECT MANAGER • LOUIS DA SILVA / MAXIMILIEN BORNE, MARCEL CREATIVE TECHNOLOGIST / HEAD OF USER EXPERIENCE • STÉPHANE NAUROY / VINCENT MAYOL, MARCEL FRONT-END LEAD DÉVELOPER / FRONT DEVELOPER / BACK DEVELOPER / FRONT-END LEAD DÉVELOPER • ETIENNE DURAND / ERIC BEAUFOL / MARIE TENEGAL / LUCIA BARROSO, MARCEL FILM «ALEXIS, THE PHOTOGRAPHER»: DIRECTOR & EDITOR / DIRECTOR ASSISTANT • CÉDRIC DUBOURG / MARGAUX BAIL, INDAPROD FILM «ALEXIS, THE PHOTOGRAPHER»: EXECUTIVE PRODUCER • BAPT ISTE BARADAT, INDAPROD FILM «ALEXIS, THE PHOTOGRAPHER»: CHIEF OPERATOR / SOUND ENGINEER • ROMAIN ALARY / MAXIME BERLAND, INDAPROD FILMS «LEA & JOAN» & «CHARLIE & DAVID»: DIRECTOR / EDITOR • JULIEN FAURE / ROMAIN BOILEAU, TROUBLEMAKERS.TV FILM «LEA & JOAN» & «CHARLIE & DAVID»: CEO & EXECUTIVE PRODUCER / PRODUCER / PRODUCER ASSISTANT • JAMES HAGGER / AURÉLIE CHEVALIER / CHARLES PHILIPPE BOWLES, TROUBLEMAKERS.TV FILMS «LEA & JOAN» & «CHARLIE & DAVID»: CHIEF OPERATOR / SOUND ENGINEER • JULIEN PETIT / KERWIN ROLLAND, TROUBLEMAKERS.TV ENTERED BY • MARCEL PARIS B13/012 • USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES TITLE • HOPE.LY CLIENT • AMERICAN RED CROSS & BITLY PRODUCT/SERVICE • AMERICAN RED CROSS & BITLY ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOM MARKHAM, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOYGAR BAZARKAYA, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • DAMJAN PITA/DEREK HARMS, BBDO NEW YORK COPYWRITER • ALLIE TOWNSEND, BBDO NEW YORK DIRECTOR OF DESIGN, EXPERIENCE, & INNOVATION • SIMON MOGREN, BBDO NEW YORK SENIOR DESIGNER • BHANU ARBUARATNA, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK DIRECTOR OF DIGITAL OPERATIONS • CLEMENS BRANDT, BBDO NEW YORK EXECUTIVE DIGITAL PRODUCER • ERIC BERG, BBDO NEW YORK CONTENT PRODUCER • DANIEL IVANOV, BBDO NEW YORK HEAD OF MUSIC PRODUCTION • RANI VAZ, BBDO NEW YORK ACCOUNT TEAM/PLANNER • KATHRYN BROWN/EMILY MORRIS/ANNA MILLS/ RHYS HILLMAN, BBDO NEW YORK TECHNICAL DIRECTOR • MICHAEL CONDOURIS, BBDO NEW YORK ASSOCIATE TECHNICAL DIRECTOR • KONSTANTIN ROZINOV, BBDO NEW YORK DEVELOPERS • COLLEEN COOK/CHRIS D’ANDREA, BBDO NEW YORK QA ENGINEER • JIMMY MCGEE, BBDO NEW YORK EXECUTIVE PRODUCER • RENEE HAAR, THE KITCHEN @ BBDO SOUND ENGINEERS • COREY BAUMAN/JOHN CABRERA, THE KITCHEN @ BBDO ENTERED BY • BBDO NEW YORK C02/053 • UNITED KINGDOM MICROSITE TITLE • EVERY MAN REMEMBERED CLIENT • ROYAL BRITISH LEGION PRODUCT/SERVICE • ROYAL BRITISH LEGION ADVERTISING AGENCY, CITY • RKCR/Y&R LONDON COPYWRITER • PSEMBI KINSTAN, RKCR/Y&R ART DIRECTOR • FREDDIE WOOD, RKCR/Y&R ACCOUNT DIRECTOR • CLAUDIA NEWMAN, RKCR/Y&R CREATIVE DIRECTOR • ANDY AMADEO, RKCR/Y&R EXECUTIVE CREATIVE DIRECTOR • MICK MAHONEY, RKCR/Y&R AGENCY PRODUCER • SCOTT KETCHER, RKCR/Y&R ENTERED BY • RKCR/Y&R LONDON

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C02/104 • DENMARK MICROSITE TITLE • WEBER BBQ CULTURES CLIENT • EMEA MARKETING DIRECTOR STIG PEDERSEN PRODUCT/SERVICE • WEBER GRILLS ADVERTISING AGENCY, CITY • UNCLE GREY COPENHAGEN PRODUCTION COMPANY, CITY • MEDIAMONKS AMSTERDAM MARKETING DIRECTOR EMEA • STIG PEDERSEN, WEBER PROJECT MANAGER • STINA SLOTT RASMUSSEN, WEBER FILM PRODUCER EMEA • MADS BO KRISTENSEN, WEBER CHIEF STRATEGIC OFFICER • LARS SAMUELSEN, UNCLEGREY EXECUTIVE CREATIVE DIRECTOR • JIMMY BLOM, UNCLEGREY ACCOUNT DIRECTOR • CHARLOTTE PORSAGER, UNCLEGREY DESIGN DIRECTOR • MICHAEL MANDRUP, UNCLEGREY ART DIRECTOR • CARL ANGELO, UNCLEGREY DIGITAL ART DIRECTOR • MATHIAS NIELSEN, UNCLEGREY DIGITAL DIRECTOR • KARSTEN KIRKEGAARD, UNCLEGREY DIRECTOR • TOM RIJPERT, MEDIAMONKS INTERACTIVE DIRECTOR • JEROEN VAN DER MEER, MEDIAMONKS DOP • ROBBIE VAN BRUSSEL, MEDIAMONKS ART DIRECTOR • NICOLAS MOLLIEN, MEDIAMONKS EXECUTIVE DIGITAL PRODUCER • JORIS POL, MEDIAMONKS EXECUTIVE FILM PRODUCER • NOOR VAN GELOVEN, MEDIAMONKS DIGITAL PRODUCER • LOUISE MARTENS, MEDIAMONKS POST PRODUCTION PRODUCER • MARLOES DE RIJKE, MEDIAMONKS EDITOR • WILL JUDGE, MEDIAMONKS EDITOR • SANDER VAN WILK, MEDIAMONKS ENTERED BY • UNCLE GREY COPENHAGEN C03/010 • USA WEB SERVICE/APP TITLE • HOPE.LY CLIENT • AMERICAN RED CROSS & BITLY PRODUCT/SERVICE • AMERICAN RED CROSS & BITLY ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOM MARKHAM, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOYGAR BAZARKAYA, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • DAMJAN PITA/DEREK HARMS, BBDO NEW YORK COPYWRITER • ALLIE TOWNSEND, BBDO NEW YORK DIRECTOR OF DESIGN, EXPERIENCE, & INNOVATION • SIMON MOGREN, BBDO NEW YORK SENIOR DESIGNER • BHANU ARBUARATNA, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK DIRECTOR OF DIGITAL OPERATIONS • CLEMENS BRANDT, BBDO NEW YORK EXECUTIVE DIGITAL PRODUCER • ERIC BERG, BBDO NEW YORK CONTENT PRODUCER • DANIEL IVANOV, BBDO NEW YORK HEAD OF MUSIC PRODUCTION • RANI VAZ, BBDO NEW YORK ACCOUNT TEAM/PLANNER • KATHRYN BROWN/EMILY MORRIS/ANNA MILLS/ RHYS HILLMAN, BBDO NEW YORK TECHNICAL DIRECTOR • MICHAEL CONDOURIS, BBDO NEW YORK ASSOCIATE TECHNICAL DIRECTOR • KONSTANTIN ROZINOV, BBDO NEW YORK DEVELOPERS • COLLEEN COOK/CHRIS D’ANDREA, BBDO NEW YORK QA ENGINEER • JIMMY MCGEE, BBDO NEW YORK EXECUTIVE PRODUCER • RENEE HAAR, THE KITCHEN @ BBDO SOUND ENGINEERS • COREY BAUMAN/JOHN CABRERA, THE KITCHEN @ BBDO ENTERED BY • BBDO NEW YORK C03/053 • BRAZIL WEB SERVICE/APP TITLE • MUTANT FONT CLIENT • AMNESTY INTERNATIONAL PRODUCT/SERVICE • PUBLIC AWARENESS NGO ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO PRODUCTION COMPANY, CITY • BUENA ESTUDIOS RIO DE JANEIRO CCO • SERGIO GORDILHO, AFRICA EXECUTIVE CREATIVE DIRECTOR • ALVARO RODRIGUES, AFRICA EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA CREATIVE DIRECTOR • DIOGO MELLO, AFRICA COPYWRITER • OTTO PAJUNK, AFRICA ART DIRECTOR • GUILHERME CUNHA, AFRICA COPYWRITER • MAICON SILVEIRA, AFRICA ART DIRECTOR • MARCOS GEMAL, AFRICA ART DIRECTOR • RAFAEL PFALTZGRAFF, AFRICA ART DIRECTOR • GUSTAVO MARCULA, AFRICA PROJECT MANAGER • MONIQUE LOPES LIMA, AFRICA AGENCY PRODUCER • MARCELLA NISSENTAL, AFRICA CLIENT SERVICES TEAM • MARCIA FEITOSA / MAIRA NOGUEIRA, AFRICA PRODUCTION COMPANY • BUENA ESTUDIOS TEAM / DASH FILM TEAM, BUENA ESTUDIOS / DASH FILM DIRECTOR • JOAO PEDRO DA COSTA BRAGA, BUENA ESTUDIOS WEB DEVELOPER • MAGNO COSTA, MAGNO COSTA SOUND DESIGN • SILENCE TEAM, SILENCE DESIGN PRODUCTION • SALOMON DESIGN TEAM, SALOMON DESIGN ENTERED BY • AFRICA SÃO PAULO

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D02/012 • USA INNOVATIVE ONLINE AD SOLUTION TITLE • EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE CLIENT • EA SPORTS PRODUCT/SERVICE • MADDEN GIFERATOR ADVERTISING AGENCY, CITY • GROW NORFOLK / HEAT SAN FRANCISCO / GOOGLE CREATIVE PATNERSHIPS MOUNTAIN VIEW ENTERED BY • GROW NORFOLK E01/078 • CANADA SOCIAL VIDEO TITLE • GROCERIES NOT GUNS CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT/SERVICE • PUBLIC AWARENESS - GUN CONTROL ADVERTISING AGENCY, CITY • GREY CANADA TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) WRITER • PATRICK SCISSONS, GREY (CANADA) AGENCY PRODUCER • ERICA METCALFE, GREY (CANADA) ACCOUNT SERVICE • DARLENE REMLINGER, GREY (CANADA) DIRECTOR • TAMIR MASCOVICI, SPY FILMS DOP • SAMMY INYAEH, SPY FILMS LINE PRODUCER • MERRIE MASSON, SPY FILMS COLOURIST • WADE ODLUM, ALTER EGO FLAME ARTIST • MIKE BISHUP, FORT YORK PRODUCER • TOM HUTCH, APOLLO MUSIC SOUND DIRECTOR • DAENEN BRAMBERGER, APOLLO MUSIC SOUND ENGINEER • SPENCER HALL, APOLLO MUSIC ENTERED BY • GREY CANADA TORONTO E01/150 • UNITED KINGDOM SOCIAL VIDEO TITLE • LEGO: EVERYTHING IS NOT AWESOME CLIENT • GREENPEACE PRODUCT/SERVICE • SAVE THE ARCTIC ADVERTISING AGENCY, CITY • DON’T PANIC LONDON PRODUCTION COMPANY, CITY • UNIT9 LONDON CREATIVE DIRECTOR / WRITER • RICHARD BEER, DON’T PANIC LONDON DIRECTOR • MARTIN STIRLING, UNIT9 WRITER • JOE WADE, DON’T PANIC LONDON PRODUCER • PIETRO MATTEUCCI, UNIT9 ART DIRECTOR • ANDY GENT, UNIT9 PRODUCTION MANAGER • ELIZABETH DAY, UNIT9 DIRECTOR OF PHOTOGRAPHY • MATTHEW DAY, UNIT9 EDITOR • ALEX BURT, UNIT9 GAFFER • GARY WELCH, UNIT9 CREATIVE • MARK SANTOS, DON’T PANIC LONDON MUSIC • ALEX BARANOWSKI, MUSIC ARTIST • SOPHIE BLACKBURN, ENTERED BY • DON’T PANIC LONDON E01/156 • THE NETHERLANDS SOCIAL VIDEO TITLE • TASTE THE TRANSLATION CLIENT • ELAN PRODUCT/SERVICE • TRANSLATOR ADVERTISING AGENCY, CITY • J. WALTER THOMPSON AMSTERDAM PRODUCTION COMPANY, CITY • DPPLR AMSTERDAM ECD / CONCEPT • BAS KORSTEN, J. WALTER THOMPSON AMSTERDAM CD / CREATIVE ART / CONCEPT • MAARTEN VROUWES, J. WALTER THOMPSON AMSTERDAM CD/ CREATIVE COPY / CONCEPT • FRISO LUDENHOFF, J. WALTER THOMPSON AMSTERDAM DESIGNER / CONCEPT • KYOKO TAKESHITA, J. WALTER THOMPSON AMSTERDAM CONCEPT PRODUCER • LINDA JANSEN, J. WALTER THOMPSON AMSTERDAM SCREEN PRODUCER • STEPHANIE RUITENBEEK, J. WALTER THOMPSON AMSTERDAM DIRECTOR • MAARTEN GROEN, DPPLR PRODUCER • AMBER AKKERMANS, DPPLR DOP • MICK VAN DANTZIG, FREELANCER EDITOR • WOUTER ABBESTEE, FREELANCER EDITOR • CHEE-HAN WONG, FREELANCER SOUND DESIGN ARRANGEMENT • JACCO LENSTRA, STUDIO ALFRED KLAASSEN ENTERED BY • J. WALTER THOMPSON AMSTERDAM E01/255 • UNITED KINGDOM SOCIAL VIDEO TITLE • THE GAME BEFORE THE GAME CLIENT • BEATS BY DR. DRE PRODUCT/SERVICE • BEATS SOLO2 ADVERTISING AGENCY, CITY • R/GA LONDON LONDON PRODUCTION COMPANY, CITY • THE SWORD FIGHT LOS ANGELES / ROCK PAPER SCISSORS SANTA MONICA / BREWSTER PARSONS LOS ANGELES EXECUTIVE CREATIVE DIRECTOR • RODRIGO SOBRAL, R/GA CREATIVE DIRECTOR • RODRIGO SOBRAL, IAIN ROBSON, R/GA COPYWRITER • EDWIN LATCHFORD, R/GA ART DIRECTOR • CIARAN MCCARTHY, R/GA PRODUCER • KELLY WOOD, R/GA HEAD OF PRODUCTION • KAT FRIIS, R/GA GLOBAL ACCOUNT SERVICES • JAMES STEPHENS, MARCO KOENIG, R/GA

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EXECUTIVE CREATIVE DIRECTOR • OMAR JOHNSON, BEATS BY DR. DRE CREATIVE DIRECTOR • DIALLO MARVEL, BEATS BY DR. DRE PRODUCER • PETER FELDMAN, ANA JULFAYAN, BEATS BY DR. DRE DIRECTOR • NABIL ELDERKIN, SWORD FIGHT LINE PRODUCER • JUSTIN BENOLIEL, NIKO MARONN, SWORD FIGHT EXECUTIVE PRODUCER • JUSTIN BENOLIEL, SWORD FIGHT DIRECTOR OF PHOTOGRAPHY • DANNY HIELE, SWORD FIGHT CREATIVE DIRECTOR • ANGUS WALL, ROCK PAPER SCISSORS LEAD EDITOR • DAMION CLAYTON, ROCK PAPER SCISSORS LEAD FLAME ARTIST • ANDREW EKSNER, BREWSTER PARSONS SOUND MIX • JOSH EICHENBAUM, INNER CIRCLE SOUND SOUND DESIGN • ROMMELL MOLINA, INNER CIRCLE SOUND MUSIC • JAMIE N COMMONS & THE X AMBASSADORS - JUNGLE ENTERED BY • R/GA LONDON LONDON E02/022 • USA INTERACTIVE VIDEO TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 TECHNICAL DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK E03/077 • USA WEBISODES/SERIESCAMPAIGN TITLE • WHAT LIVES INSIDE - EPISODE ONE CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO E03/078 • USA WEBISODES/SERIESCAMPAIGN TITLE • WHAT LIVES INSIDE - EPISODE TWO CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL

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SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO E03/079 • USA WEBISODES/SERIESCAMPAIGN TITLE • WHAT LIVES INSIDE - EPISODE THREE CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO

COPYWRITER • CELINE/CLEMENT MORNET-LANDA, SID LEE PARIS ART DIRECTOR • STEPHANE SOUSSAN, SID LEE PARIS HEAD OF PRODUCTION • THOMAS LAGET, SID LEE PARIS ACCOUNT DIRECTOR • BRUNO LEE, SID LEE PARIS PROJECT MANAGER • YAEL GUETTA, SID LEE PARIS DIRECTOR • JOSEPH KOSINSKI, ICONOCLAST EXECUTIVE PRODUCER • NICOLAS LHERMITTE, ICONOCLAST VFX PRODUCER • MATHIEU LAUXEROIS, ICONOCLAST CREATIVE DIRECTOR • TIM MILLER, BLUR/RESET PRODUCER • TIFFANY WEBER, BLUR/RESET EXECUTIVE PRODUCER • DAVE MORRISON, BLUR/RESET FX SUPERVISOR • BRANDON RIZA, BLUR/RESET CG SUPERVISOR • DARREN BUTLER, BLUR/RESET ANIMATION SUPERVISOR • WARREN GRUBB / DERRON ROSS, BLUR/RESET ORIGINAL SOUNDTRACK • -, FLUME SOUND SYNCHRONISATION • -, SIZZER SOUND DESIGN ARRANGEMENT • -, KOUZ EMEA BRAND MARKETING • GUILLAUME CARMONA/GWENN BERHAULT/CLEMENT PREVOSTO, UBISOFT EMEA ENTERED BY • SID LEE PARIS F03/012 • LEBANON RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • KEEP THE FLAME ALIVE CLIENT • DIAGEO LEBANON PRODUCT/SERVICE • JOHNNIE WALKER ADVERTISING AGENCY, CITY • LEO BURNETT BEIRUT MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP BEIRUT CHIEF CREATIVE OFFICER • BECHARA MOUZANNAR, LEO BURNETT BEIRUT REGIONAL EXECUTIVE CREATIVE DIRECTOR • MALEK GHORAYEB, LEO BURNETT BEIRUT REGIONAL MANAGING DIRECTOR LEVANT • KAMIL KURAN, LEO BURNETT BEIRUT MANAGING DIRECTOR • NADA ABI SALEH, LEO BURNETT BEIRUT HEAD OF COMMUNICATION • PETER MOURACADE, LEO BURNETT BEIRUT MANAGING DIRECTOR PR • JO CHEMALI, LEOCOMM REGIONAL DIGITAL STRATEGIES & INNOVATION DIRECTOR - LEVANT • SAMER SHOUEIRY, LEO BURNETT BEIRUT CREATIVE DIRECTOR • AREEJ MAHMOUD, LEO BURNETT BEIRUT DIRECTOR OF INNOVATION & DELIVERY • TONY KAYOUKA, LEO BURNETT BEIRUT CREATIVE DIRECTOR • DAVINA ATALLAH, LEO BURNETT BEIRUT COMMUNICATION DIRECTOR • HISHAM KEKHIA, LEO BURNETT BEIRUT COMMUNICATION SUPERVISOR • DIEGO DE ARISTEGUI, LEO BURNETT BEIRUT ART DIRECTOR • NADIA DEGHAILY, LEO BURNETT BEIRUT COPYWRITER • LAMA BAWADI, LEO BURNETT BEIRUT COMMUNICATION EXECUTIVE • RAPHAEL JADAA, LEO BURNETT BEIRUT COMMUNICATION EXECUTIVE • MISBAH NATOUR, LEO BURNETT BEIRUT PR EXECUTIVE • GHASSAN JAWHAR, LEO BURNETT BEIRUT JUNIOR DIGITAL PLANNER • TINA SIOUFI, LEO BURNETT BEIRUT ENTERED BY • LEO BURNETT BEIRUT

E03/080 • USA WEBISODES/SERIESCAMPAIGN TITLE • WHAT LIVES INSIDE - EPISODE FOUR CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO

F03/048 • USA RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 EXECUTIVE TECH DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK

F01/087 • FRANCE ENGAGEMENT PLATFORM TITLE • ASSASSIN’S CREED UNITY CLIENT • UBISOFT PRODUCT/SERVICE • VIDEO GAME ADVERTISING AGENCY, CITY • SID LEE PARIS PRODUCTION COMPANY, CITY • ICONOCLAST PARIS EXECUTIVE CREATIVE DIRECTOR • SYLVAIN THIRACHE, SID LEE PARIS MANAGING PARTNER • JOHAN DELPUECH, SID LEE PARIS

F03/124 • USA RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • INTERCEPTION CLIENT • VOLVO PRODUCT/SERVICE • AUTOMOBILES ADVERTISING AGENCY, CITY • GREY NEW YORK MEDIA AGENCY, CITY • MINDSHARE NEW YORK PRODUCTION COMPANY, CITY • CLICK 3X NEW YORK WORLDWIDE CHIEF CREATIVE OFFICER • TOR MYHREN, GREY NEW YORK

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64 CYBER WINNERS

DEPUTY WORLDWIDE CHIEF CREATIVE OFFICER • PER PEDERSEN, GREY NEW YORK CHIEF CREATIVE OFFICER • ANDREAS DAHLQVIST, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • ROB LENOIS, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • ROB PERILLO, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • ARI HALPER, GREY NEW YORK EXECUTIVE CREATIVE DIRECTOR • STEPHEN KRAUSS, GREY NEW YORK ACCOUNT DIRECTOR / PARTNER • CHRIS ROSS, GREY NEW YORK DIRECTOR OF BROADCAST PRODUCTION • BENNETT MCCARROLL, GREY NEW YORK ASSOCIATE CREATIVE DIRECTOR • BRIAN EILBOTT, GREY NEW YORK SENIOR ART DIRECTOR • MICHAEL KUSHNER, GREY NEW YORK PLANNING DIRECTOR • MIKE GIANNONE, GREY NEW YORK ACCOUNT DIRECTOR • CARLO JOHNSON, GREY NEW YORK ACITVATION • VANESSA RODRIGUEZ, GREY ACTIVATION & PR ACTIVATION • BRENDA O’DONOVAN, GREY ACTIVATION & PR STRATEGIST • BENJAMIN MICHAELS, GREY NEW YORK PRODUCER • JOHN HILMER, GREY NEW YORK DIRECTOR • WYATT NEWMAN, CLICK 3X EDITOR • ED EINHORN, CLICK 3X ASSISTANT FILM EDITOR • BRETT ZUCKERMAN, GREY NEW YORK ENTERED BY • GREY NEW YORK F06/066 • USA INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS) TITLE • GISELE BÜNDCHEN - I WILL WHAT I WANT CLIENT • UNDER ARMOUR PRODUCT/SERVICE • WOMEN’S APPAREL ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • OPTIMUM SPORTS NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 CREATIVE DIRECTOR • HANNES CIATTI, DROGA5 CREATIVE DIRECTOR • JOHN MCKELVEY, DROGA5 ART DIRECTOR • ALEXANDER NOWAK, DROGA5 COPYWRITER • FELIX RICHTER, DROGA5 CHIEF CREATION OFFICER • SALLY-ANN DALE, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 EXECUTIVE BROADCAST PRODUCER • MATT NOWAK, DROGA5 ASSOCIATE BROADCAST PRODUCER • GOLDIE ROBBENS, DROGA5 EXECUTIVE INTERACTIVE PRODUCER • JUSTIN DURAZZO, DROGA5 EXECUTIVE TECH DIRECTOR • DAVID JUSTUS, DROGA5 UX DIRECTOR • DANIEL PERLIN, DROGA5 BRAND STRATEGY DIRECTOR • ZACH FOSTER, DROGA5 DIGITAL STRATEGIST • CANDICE CHEN, DROGA5 GROUP ACCOUNT DIRECTOR • JULIAN CHEEVERS, DROGA5 ACCOUNT MANAGER • SCOTT SULLIVAN, DROGA5 DIRECTOR • JARON ALBERTIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • ANDRIJ PAREKH, SMUGGLER EDITOR • BEN JORDAN, SMUGGLER ENTERED BY • DROGA5 NEW YORK F08/027 • CANADA COMMUNITY BUILDING/MANAGEMENT TITLE • GROCERIES NOT GUNS CLIENT • MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PRODUCT/SERVICE • PUBLIC AWARENESS - GUN CONTROL ADVERTISING AGENCY, CITY • GREY CANADA TORONTO CHIEF CREATIVE OFFICER • PATRICK SCISSONS, GREY (CANADA) ART DIRECTORS • LOGAN GABEL, ROB TRICKEY, RAUL GARCIA, JAY MELNYCHUK, GREY (CANADA) WRITERS • PATRICK SCISSONS, GRAEME CAMPBELL, DAVE BARBER, SUE KOHM, GREY (CANADA) AGENCY PRODUCERS • VIKKI KUZMICH, TERRI VEGSO, ERICA METCALFE, JAY GAMMY, GREY (CANADA) DEVELOPMENT • MATT KANTOR, PHIL MOREIRA, BIKO FRANKLIN, GREY (CANADA) ACCOUNT SERVICE • LAURA ROVINESCU, DARLENE REMLINGER, GREY (CANADA) FOUNDER / DEPUTY DIRECTORS • SHANNON WATTS, JENNIFER HOPPE, STEVE GEER, MOMS DEMAND ACTION PHOTOGRAPHER (WHICH ONE) • EDEN ROBBINS, THE FIELD PRODUCERS (WHICH ONE) • CHERIE SINCLAIR, HARDAVE GREWAL, THE FIELD DIRECTOR (NOT ALLOWED) • TAMIR MASCOVICI, SPY FILMS DOP (NOT ALLOWED) • SAMMY INYAEH, SPY FILMS PRODUCERS (NOT ALLOWED) • MERRIE WASSON, MARNI LUFTSPRING, CARLO TRULLI, SPY FILMS EDITORIAL (NOT ALLOWED) • PAUL PROULX, ROOSTER COLOURIST (NOT ALLOWED) • WADE ODLUM, ALTER EGO FLAME ARTIST (NOT ALLOWED) • MIKE BISHOP, FORT YORK AUDIO HOUSE (NOT ALLOWED) • TOM HUTCH, DAENEN BRAMBERGER, SPENCER HALL, APOLLO MUSIC AUDIO HOUSE (CALLING ALL KROGERS) • ADAM DAMELIN, NATHAN HANDY, M ATT GAUTHIER, THE EGGPLANT EDITORIAL (PARODY) • MONICA REMBA, MARRIED 2 GIANTS PRODUCTION (BIG QUESTION) • JULIE TREMBLAY, DAVID MARCOTTE, 1ONE POST-PRODUCTION (BIG QUESTION) • KAELEM CAHILL, SEAN DOUGLAS, SAMANTHA SIMPSON, WINGMAN ENTERED BY • GREY CANADA TORONTO

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G02/003 • USA SOCIAL TITLE • HORSE WITH HARDEN CLIENT • FOOT LOCKER PRODUCT/SERVICE • FOOT LOCKER ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTORS • CHRIS BERESFORD-HILL/ DAN LUCEY, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • JESSE SNYDER/ JAMES KUCZYNSKI, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/COPYWRITERS • TIM WASSLER/RYAN LAWRENCE, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK ASSOCIATE DIRECTOR OF DIGITAL PRODUCTION • JOE CROSON, BBDO NEW YORK LEAD PRODUCER • DAVID MARTINEZ, BBDO NEW YORK SHOT PRODUCER • ERIC BLOOM, BBDO NEW YORK INTERACTIVE PRODUCER • COURTNEY FALLOW, BBDO NEW YORK PRODUCTION SUPERVISOR • MICHAEL GENTILE, BBDO NEW YORK ACCOUNT TEAM • JANELLE VAN WONDEREN/NICK ROBBINS/ SAMUEL HENDERSON, BBDO NEW YORK SENIOR DIGITAL STRATEGIST • RHYS HILLMAN, BBDO NEW YORK SENIOR PLANNER • BRIT BROWNING, BBDO NEW YORK PRODUCTION AGENCY • THE KITCHEN @ BBDO, BBDO NEW YORK DIRECTOR • LAWRENCE CHEN, BBDO NEW YORK DIRECTOR OF PHOTOGRAPHY • TINX CHAN, N/A LINE PRODUCER • JONATHAN HSU, HSUBOX PRODUCTIONS INC. EDITORS • KEITH VOGELSONG/NICK DIVERS, N/A MUSIC COMPANY • APOLLO STUDIOS, APOLLO STUDIOS ENTERED BY • BBDO NEW YORK H01/031 • NEW ZEALAND TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS) TITLE • REDUCE SPEED DIAL CLIENT • VOLKSWAGEN PRODUCT/SERVICE • VOLKSWAGEN ADVERTISING AGENCY, CITY • COLENSO BBDO AUCKLAND MEDIA AGENCY, CITY • FCB MEDIA AUCKLAND PRODUCTION COMPANY, CITY • FINCH AUCKLAND CREATIVE CHAIRMAN • NICK WORTHINGTON, COLENSO BBDO CREATIVE DIRECTOR • LEVI SLAVIN, COLENSO BBDO DIGITAL CREATIVE DIRECTOR • AARON TURK, COLENSO BBDO GENERAL MANAGER • SCOTT COLDHAM, COLENSO BBDO BUSINESS DIRECTOR • KRYSTEL HOUGHTON, COLENSO BBDO HEAD OF ART • MIKE DAVISON, COLENSO BBDO RETOUCHER • REKS KOK, COLENSO BBDO EXECUTIVE DIGITAL PRODUCER • TIM FREEMAN, COLENSO BBDO DIGITAL DEVELOPER • ROBBIE BOYD, COLENSO BBDO HEAD OF PLANNING • ANDY MCLEISH, COLENSO BBDO GENERAL MANAGER • TOM RUDDENKLAU, VOLKSWAGEN NEW ZEALAND NATIONAL MARKETING MANAGER • BEN MONTGOMERY, VOLKSWAGEN NEW ZEALAND SENIOR BRAND MANAGER • JAKE TOBIN, VOLKSWAGEN NEW ZEALAND PHOTOGRAPHER • STEVEN BONIFACE, STEVEN BONIFACE PHOTOGRAPHY EXECUTIVE PRODUCER • MICHAEL HILLARD, FINCH PRODUCER • JIMENA MURRAY / AMY DYMOND, FINCH DIRECTOR • LUKE BOUCHIER, FINCH EDITOR • TIM MAUGER, FREELANCE POST PRODUCTION • ANDREW TIMMS, BERYL PR & ACTIVATION • ANGELA SPAIN, FCB MEDIA ENTERED BY • COLENSO BBDO AUCKLAND H01/039 • USA TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS) TITLE • HAMMERHEAD CLIENT • HAMMERHEAD NAVIGATION PRODUCT/SERVICE • HAMMERHEAD ADVERTISING AGENCY, CITY • R/GA NEW YORK CEO • PIET MORGAN, HAMMERHEAD NAVIGATION HEAD OF HARDWARE • LAURENCE WATTRUS, HAMMERHEAD NAVIGATION HEAD OF SOFTWARE • RAVEEN BEEMSINGH, HAMMERHEAD NAVIGATION GLOBAL CHIEF OPERATING OFFICER • STEPHEN PLUMLEE, R/GA EVP GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA ASSOCIATE PRODUCER • JONATHON STRAUSS, R/GA PROGRAM MANAGER • MAGGIE HOGAN, R/GA CREATIVE DIRECTOR • KEITH BYRNE, R/GA COPYWRITER • SAADYA GLEANS, R/GA GROUP DIRECTOR PLANNING • DYLAN VINER, R/GA EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN • RYAN SCOTT TANDY, R/GA DESIGN DIRECTOR • RAY SISON, R/GA VISUAL DESIGNER • SOJIN OUH, R/GA MANAGING DIRECTOR MARKETING INNOVATION • DAN KASHMAN, R/GA PLANNER • KEVIN RANKIN, R/GA JUNIOR VISUAL DESIGNER • ANNIE CHAN, R/GA JUNIOR VISUAL DESIGNER • JENNY WU, R/GA CREATIVE DIRECTOR, EXPERIENCE DESIGN • GAURABH MATHURE, R/GA ENTERED BY • R/GA NEW YORK

LIONS DAILY NEWS

H02/038 • SPAIN SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) TITLE • HOLOGRAMS FOR FREEDOM CLIENT • NO SOMOS DELITO (WE ARE NOT CRIME) PRODUCT/SERVICE • NGO ADVERTISING AGENCY, CITY • DDB SPAIN MADRID PRODUCTION COMPANY, CITY • GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA CHIEF CREATIVE OFFICER • JOSE Mª ROCA DE VIÑALS, DDB SPAIN EXECUTIVE CREATIVE DIRECTOR • GUILLERMO SANTAISABEL, DDB SPAIN EXECUTIVE CREATIVE DIRECTOR • JAVIER URBANEJA, DDB SPAIN CREATIVE DIRECTOR/HEAD OF ART • CRISTINA RODRIGUEZ, DDB SPAIN COPYWRITER • DANIEL RODRIGUEZ, DDB SPAIN ACCOUNT SUPERVISOR • MARIONA CRUZ, DDB SPAIN ACCOUNT EXECUTIVE • GABRIELA CASTRO, DDB SPAIN PRODUCTION DIRECTOR • ENRIQUE FEIJOO, DDB SPAIN AGENCY PRODUCER • ELENA CARRASCO, DDB SPAIN AGENCY PRODUCER • ESTEBAN CARRASCO, DDB SPAIN DIRECTOR • ESTEBAN CRESPO, GARLIC TV EXECUTIVE PRODUCER • ALVARO GOROSPE, GARLIC TV CINEMATOGRAPHER • PANCHO ALCAINE, POST PRODUCTION SUPERVISOR • ELENA VERGEL, GARLIC TV HOLOGRAM SUPERVISOR • BRUNO GALÁN, GARLIC TV EDITOR • FERNANDO GUARINELLO, PHOTOGRAPHER • ALBERTO ESCUDERO INTERACTIVE DIRECTOR • DAVID BARDOS, 20H FRONT END PROGRAMMER • FERNANDO DRUMOND, 20H ENTERED BY • DDB SPAIN MADRID H03/002 • UNITED KINGDOM DIGITAL BILLBOARD TITLE • LOOK AT ME CLIENT • WOMEN’S AID PRODUCT/SERVICE • WOMEN’S AID ADVERTISING AGENCY, CITY • WCRS LONDON PRODUCTION COMPANY, CITY • SMOKE & MIRRORS LONDON EXECUTIVE CREATIVE DIRECTOR • ROSS NEIL, WCRS CREATIVE TECHNOLOGY • DINO BURBIDGE, WCRS CREATIVE TECHNOLOGY • GON FERNANDEZ, WCRS CREATIVE • BEN ROBINSON, WCRS CREATIVE • MIKE WHITESIDE, WCRS ACCOUNT TEAM • TORIE WILKINSON, WCRS ACCOUNT TEAM • KATHERINE MORRIS, WCRS PLANNER • STUART WILLIAMS, WCRS AGENCY PRODUCER • SAM CHILD, WCRS DIRECTOR OF PHOTOGRAPHY • RANKIN, RANKIN ENTERED BY • WCRS LONDON H03/026 • BRAZIL DIGITAL BILLBOARD TITLE • ESPN EYE TEST / BUS SHELTER CLIENT • ESPN PRODUCT/SERVICE • UEFA CHAMPIONS LEAGUE ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO PRODUCTION COMPANY, CITY • MIXER SÃO PAULO / ACADEMIA DE FILMES SÂO PAULO CCO • SERGIO GORDILHO, AFRICA EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA CREATIVE DIRECTOR • SERGIO GORDILHO, AFRICA ASSOCIATE CREATIVE DIRECTOR • BERNARDO ROMERO, AFRICA ASSOCIATE CREATIVE DIRECTOR • ROBERTO KILCIAUSKAS, AFRICA ASSOCIATE CREATIVE DIRECTOR • BETO ROGOSKI, AFRICA COPYWRITER • DIEGO FERRITE, AFRICA COPYWRITER • ALEXANDRE ESPOSITO, AFRICA ART DIRECTOR • CAIO GANDOLFI, AFRICA ART DIRECTOR • CAIO BATISTA, AFRICA ART DIRECTOR • SERGIO GORDILHO, AFRICA PROJECT CREATIVE DIRECTOR • EVANDRO SOARES, AFRICA CLIENT SERVICES TEAM • JULIANA CARVALHO ARAUJO/CAROLINA GATTI, AFRICA MEDIA TEAM • RODRIGO FAMELLI/RAFAEL YUNES, AFRICA PLANEJAMENTO • DANIEL PRESTES, AFRICA 3D ILLUSTRATOR • EDUARDO GOMES, AFRICA TV PRODUCTION TEAM • RODRIGO FERRARI/PATRICIA MELITO/MARIANA HERMETO/STELLA GAFO/THAIS BONIZZI, AFRICA CLIENT SERVICES TEAM • MARCIO SANTORO/CELINA ESTEVES/JULIANA ARAUJO/ CAROLINA GATTI/MARIANA RUSCHI/NATHA, AFRICA MEDIA TEAM • LUIZ FERNANDO VIEIRA/RODRIGO FAMELLI/ RAFAEL YUNES/CAIO LIMA, AFRICA ENTERED BY • AFRICA SÃO PAULO I01/097 • USA INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • BE MORE HUMAN CLIENT • REEBOK PRODUCT/SERVICE • BE MORE HUMAN ADVERTISING AGENCY, CITY • VENABLES BELL & PARTNERS SAN FRANCISCO MEDIA AGENCY, CITY • CARAT INTERACTIVE BOSTON CHAIRMAN • PAUL VENABLES, VENABLES BELL/PARTNERS

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LIONS DAILY NEWS

EXECUTIVE CREATIVE DIRECTOR • WILL MCGINNESS, VENABLES BELL/PARTNERS CREATIVE DIRECTOR • TOM SCHARPF, VENABLES BELL/PARTNERS CREATIVE DIRECTOR • ERICH PFEIFER, VENABLES BELL/PARTNERS ASSOCIATE CREATIVE DIRECTOR • ERIC BOYD, VENABLES BELL/PARTNERS COPYWRITER • MATT KEATS, VENABLES BELL/PARTNERS COPYWRITER • JODY HORN, VENABLES BELL/PARTNERS COPYWRITER • ROB CALABRO, VENABLES BELL/PARTNERS ART DIRECTOR • MATT MILLER, VENABLES BELL/PARTNERS ART DIRECTOR • EZRA PAULEKAS, VENABLES BELL/PARTNERS DESIGN DIRECTOR • CRIS LOGAN, VENABLES BELL/PARTNERS DESIGN LEAD • MICHAEL SISON, VENABLES BELL/PARTNERS DIRECTOR OF INTEGRATED PRODUCTION • CRAIG ALLEN, VENABLES BELL/PARTNERS DIRECTOR OF INTERACTIVE PRODUCTION • MANJULA NADKARNI, VENABLES BELL/PARTNERS AGENCY EXECUTIVE PRODUCER • JOYCE CHEN, VENABLES BELL/PARTNERS SENIOR INTEGRATED PRODUCER • ASHLEY SMITH, VENABLES BELL/PARTNERS HEAD OF STRATEGY • MICHAEL DAVIDSON, VENABLES BELL/PARTNERS SENIOR BRAND STRATEGIST • JAKE BAYHAM, VENABLES BELL/PARTNERS HEAD OF CLIENT SERVICES • KATE JEFFERS, VENABLES BELL/PARTNERS ACCOUNT BUSINESS LEAD • KATIE ACOSTA, VENABLES BELL/PARTNERS ENTERED BY • VENABLES BELL & PARTNERS SAN FRANCISCO

BRONZE AWARDS

A01/029 • THE NETHERLANDS INTERFACE & NAVIGATION TITLE • IMAGINATION MACHINE CLIENT • S7 AIRLINES PRODUCT/SERVICE • S7 AIRLINES ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY AMSTERDAM MEDIA AGENCY, CITY • EASY-MEDIA MOSCOW EXECUTIVE CREATIVE DIRECTORS • MARK BERNATH & ERIC QUENNOY, WIEDEN+KENNEDY AMSTERDAM CREATIVE DIRECTORS • DANIEL SCHAEFER & SZYMON ROSE, WIEDEN+KENNEDY AMSTERDAM CREATIVES • VASCO VICENTE & EVGENY PRIMACHENKO, WIEDEN+KENNEDY AMSTERDAM HEAD OF INTERACTIVE PRODUCTION • KELSIE VAN DEMAN, WIEDEN+KENNEDY AMSTERDAM HEAD OF BROADCAST PRODUCTION • JOE TOGNERI, WIEDEN+KENNEDY AMSTERDAM BROADCAST PRODUCER • JUDD CARAWAY, WIEDEN+KENNEDY AMSTERDAM DIRECTOR • JOHN FILIPE, WIEDEN+KENNEDY AMSTERDAM EDITOR • ROBIN PIJPERS, WIEDEN+KENNEDY AMSTERDAM STRATEGIC PLANNER • NICK DOCHERTY, WIEDEN+KENNEDY AMSTERDAM ACCOUNT TEAM • KIRK JOHNSEN, NICK CAMPION, YULIA PROKHOROVA, WIEDEN+KENNEDY AMSTERDAM STUDIO TEAM • JACKIE BARBOUR, NOA REDERO, WIEDEN+KENNEDY AMSTERDAM PM, BUSINESS AFFAIRS • STACEY PRUDDEN, KACEY KELLEY, WIEDEN+KENNEDY AMSTERDAM CREATIVE TECHNOLOGIST • KEES PLATTEL, WIEDEN+KENNEDY AMSTERDAM CREATIVE DIRECTORS • MATT COTTAM, PAUL SKINNER, TELLART PRODUCER • CHARLIE LEDBETTER, TELLART DESIGN & TECH TEAM • CHRISTIAN ERVIN, ZAZA ZUILHOF, PIERLUIGI DALLA ROSA, KUAN-JU WU, IVOR WILLIAMS, TELLART FILM PRODUCER • PAVEL ANANICH, OPERATOR INSTALLATION SOUND DESIGN • ALEX NICHOLLS-LEE, JUAN PABLO THUMMLER, RANDALL MACDONALD, WAVE STUDIOS CLIENT MANAGEMENT TEAM • TATIANA FILEVA, ELEONORA ROMANOVA, ALEXANDRA KOMAROVA, ALEXANDRA GRIBKOVA, S7 AIRLINES CLIENT MARKETING AND BRAND TEAM • IRINA KOLESNIKOVA, NATALYA KOZLOVA, ELENA ELSUKOVA, TATIANA YAICHNIKOVA, IRINA Z, S7 AIRLINES ENTERED BY • WIEDEN+KENNEDY AMSTERDAM A01/055 • FRANCE INTERFACE & NAVIGATION TITLE • STREET ART PROJECT CLIENT • GOOGLE PRODUCT/SERVICE • GOOGLE CULTURAL INSTITUTE ADVERTISING AGENCY, CITY • 84.PARIS AGENCY MANAGEMENT • NICOLAS SARRAIL, 84.PARIS EXECUTIVE CREATIVE DIRECTORS • HERVÉ & OLIVIER BIENAIME, 84.PARIS STRATEGIC PLANNING • NICOLAS CAMILLINI, 84.PARIS HEAD OF CREATIVE TECHNOLOGY • JEAN-VINCENT ROGER, 84.PARIS CREATIVE STRATEGIST • JULIEN SIPRA, 84.PARIS ART DIRECTOR • ANTOINE ARNOUX, 84.PARIS ASSISTANT ART DIRECTOR • MARTIN DHOTE, 84.PARIS INTERACTIVE DEVELOPER • PHILIPPE VIGNAU, 84.PARIS INTERACTIVE DEVELOPER • VICTOR LAPLACE, 84.PARIS PRODUCER • MICHAEL LIGIER, 84.PARIS PRODUCER • SÉBASTIEN JUZAC, 84.PARIS HEAD OF B2C MARKETING GOOGLE FRANCE & CULTURAL INSTITUTE • RAPHAEL GOUMAIN, GOOGLE MARKETING MANAGER • JULIE TOUYAROT, GOOGLE PROGRAM MANAGER • LUCY SCHWARTZ, GOOGLE SOFTWARE ENGINEER • IVAN PEIKOV, GOOGLE ENTERED BY • 84.PARIS

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A02/010 • UNITED KINGDOM USER EXPERIENCE TITLE • HOUSE OF MAMBA CLIENT • NIKE PRODUCT/SERVICE • NIKE BASKETBALL CHINA ADVERTISING AGENCY, CITY • AKQA LONDON / AKQA SHANGHAI MEDIA AGENCY, CITY • MINDSHARE LONDON INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR • DUAN EVANS, AKQA CREATIVE DIRECTOR • WILL BATTERSBY, AKQA CREATIVE DIRECTOR • MATT BENNETT, AKQA GROUP ACCOUNT DIRECTOR • ALISTAIR SCHOONMAKER, AKQA ASSOCIATE PROGRAMME DIRECTOR • NICK TOWNSEND, AKQA EXECUTIVE PRODUCER • JOE CAI, AKQA CLIENT PARTNER • MIKE DONOHUE, AKQA DESIGN DIRECTOR • CARLOS MATIAS, AKQA ART DIRECTOR • MEEYEE FOONG, AKQA DESIGNER • JIANWEI WONG, AKQA SENIOR DESIGNER • JOSE PAZ, AKQA SENIOR DESIGNER • IGNACIO GONZALEZ, AKQA TECHNICAL DELIVERY MANAGER • ANDREW BAO, AKQA WEB DEVELOPER • ALEX GONG, AKQA ACCOUNT DIRECTOR • LESLIE CHENG, AKQA SENIOR PROJECT MANAGER • JENNY LAM, AKQA COPYWRITER • JASON ZHAO, AKQA ACCOUNT EXECUTIVE • VIVIAN LIU, AKQA INTERNATIONAL MANAGING DIRECTOR • GEOFF NORTHCOTT, AKQA CHIEF CREATIVE OFFICER WORLDWIDE • REI INAMOTO, AKQA ENTERED BY • AKQA LONDON A03/037 • GERMANY STORYTELLING TITLE • THE BERLIN WALL OF SOUND CLIENT • SOUNDCLOUD PRODUCT/SERVICE • SOUNDCLOUD ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD ENTERED BY • GREY GERMANY DÜSSELDORF A03/062 • USA STORYTELLING TITLE • WHAT LIVES INSIDE CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO A04/003 • JAPAN ANIMATION/MOTION GRAPHICS TITLE • FENCING VISUALIZED CLIENT • SPORTS BIZ CO. PRODUCT/SERVICE • FENCING ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO / RHIZOMATIKS TOKYO CREATIVE DIRECTOR • KAORU SUGANO, DENTSU INC. CREATIVE DIRECTOR/PROGRAMMING • DAITO MANABE, RHIZOMATIKS ART DIRECTOR • YURI UENISHI, DENTSU INC. AGENCY PRODUCER • HIKARU IKEUCHI, DENTSU INC. AGENCY PRODUCER/COPYWRITER • AKIYO OGAWA, DENTSU INC. EVENT PRODUCER • KOHEI AI, DENTSU TEC

EVENT PRODUCER • MASAYA ISHII, DENTSU TEC TECHNICAL DIRECTOR/HARDWARE • MOTOI ISHIBASHI, RHIZOMATIKS PROGRAMMING • YUYA HANAI, RHIZOMATIKS DESIGNER • TOSHIHIRO OBUCHI, J.C.SPARK DESIGNER • MEGUMI GOTANDA, J.C.SPARK PRODUCTION PRODUCER • TAKAHIKO KAJIMA, P.I.C.S CO. PRODUCTION PRODUCER • RYO IKEDA, AMANA INC. PRODUCTION PRODUCER • KUMIKO FURUKAWA, AMANA INC. PRODUCTION MANAGER • SOHEI HARADA, P.I.C.S CO. PHOTOGRAPHER • RYOHEI TAKANASHI, AMANA INC. CGC • TAKUYA TSUGANE, AMANA INC. DIRECTOR • HIROSHI KIZU, P.I.C.S CO. TECHNICAL SUPPORT • MOMOKO NISHIMOTO,TOSHITAKA MOCHIZKI, MASAAKI ITO, RHIZOMATIKS TROPHY DESIGNER • TAKANORI SAITO,MASAYUKI YOSHINO,RYOU YAMAZAKI, SUI ENTERED BY • DENTSU INC. TOKYO A04/044 • USA ANIMATION/MOTION GRAPHICS TITLE • SAMSUNG HOLIDAY DREAMS CLIENT • SAMSUNG TELECOMMUNICATIONS AMERICA PRODUCT/SERVICE • SAMSUNG ADVERTISING AGENCY, CITY • R/GA NEW YORK PRODUCTION COMPANY, CITY • 1STAVEMACHINE NEW YORK CHIEF MARKETING OFFICER • TODD PENDLETON, SAMSUNG TELECOMMUNICATIONS AMERICA SENIOR DIRECTOR • COLLEEN MCDUFFE, SAMSUNG TELECOMMUNICATIONS AMERICA DIRECTOR, DIGITAL MARKETING • JOHN T. FIELD, SAMSUNG TELECOMMUNICATIONS AMERICA CREATIVE DIRECTORS • AL PATTON & TREVOR ELD, QIAN QIAN, TRISTAN KINCAID, R/GA COPYWRITING • EMILY ZABORNIAK, ETHAN SCHMIDT, R/GA SENIOR ART DIRECTOR • RG LACANDOLA, R/GA ACCOUNT MANAGEMENT • HELDER SANTO, JOSHUA LANZ, R/GA BROADCAST PRODUCERS • ASHLYE VAUGHAN, ADAM BECHT, R/GA DIGITAL PRODUCER • SHERILYN FERDINAND, R/GA AUDIO POST & MIXER • MICHAEL FUESER, R/GA TECHNICAL DIRECTOR • MICHAEL PICCUIRRO, R/GA DIRECTORS • BEN STEIGER LEVINE, MARTIN ALLAIS, 1ST AVE MACHINE EXECUTIVE PRODCUER/PARTNER • SAM PENFIELD, 1ST AVE MACHINE PRODUCER • JIL HARDIN, 1ST AVE MACHINE DIRECTOR OF PHOTOGRAPHY • KHALID MOHTASEB, 1ST AVE MACHINE PRODUCTION DESIGN • MARCOS LUTYENS, 1ST AVE MACHINE POST-PRODUCTION EXECUTIVE PRODUCER • GARRETT BRAREN, 1ST AVE MACHINE POST PRODUCER • MIKE SULLO, 1ST AVE MACHINE VISUAL EFFECTS DIRECTOR • JOHN LOUGHLIN, 1ST AVE MACHINE SOUND & DESIGN • HUMAN, HUMAN ENTERED BY • R/GA NEW YORK A05/024 • DENMARK ILLUSTRATION AND GRAPHIC DESIGN TITLE • WEBER BBQ CULTURES CLIENT • EMEA MARKETING DIRECTOR STIG PEDERSEN PRODUCT/SERVICE • WEBER GRILLS ADVERTISING AGENCY, CITY • UNCLE GREY COPENHAGEN PRODUCTION COMPANY, CITY • MEDIAMONKS AMSTERDAM MARKETING DIRECTOR EMEA • STIG PEDERSEN, WEBER PROJECT MANAGER • STINA SLOTT RASMUSSEN, WEBER FILM PRODUCER EMEA • MADS BO KRISTENSEN, WEBER CHIEF STRATEGIC OFFICER • LARS SAMUELSEN, UNCLEGREY EXECUTIVE CREATIVE DIRECTOR • JIMMY BLOM, UNCLEGREY ACCOUNT DIRECTOR • CHARLOTTE PORSAGER, UNCLEGREY DESIGN DIRECTOR • MICHAEL MANDRUP, UNCLEGREY ART DIRECTOR • CARL ANGELO, UNCLEGREY DIGITAL ART DIRECTOR • MATHIAS NIELSEN, UNCLEGREY DIGITAL DIRECTOR • KARSTEN KIRKEGAARD, UNCLEGREY DIRECTOR • TOM RIJPERT, MEDIAMONKS INTERACTIVE DIRECTOR • JEROEN VAN DER MEER, MEDIAMONKS DOP • ROBBIE VAN BRUSSEL, MEDIAMONKS ART DIRECTOR • NICOLAS MOLLIEN, MEDIAMONKS EXECUTIVE DIGITAL PRODUCER • JORIS POL, MEDIAMONKS EXECUTIVE FILM PRODUCER • NOOR VAN GELOVEN, MEDIAMONKS DIGITAL PRODUCER • LOUISE MARTENS, MEDIAMONKS POST PRODUCTION PRODUCER • MARLOES DE RIJKE, MEDIAMONKS EDITOR • WILL JUDGE, MEDIAMONKS EDITOR • SANDER VAN WILK, MEDIAMONKS ENTERED BY • UNCLE GREY COPENHAGEN A05/027 • BRAZIL ILLUSTRATION AND GRAPHIC DESIGN TITLE • THE VOICE OF THE DROUGHT CLIENT • AKATU - NGO PRODUCT/SERVICE • NGO - CONSCIOUS CONSUMPTION OF WATER ADVERTISING AGENCY, CITY • DDB BRASIL SÃO PAULO CHIEF CREATIVE OFFICER • MARCO VERSOLATO, DDB BRASIL CREATIVE DIRECTOR • LEO MACIAS, ZICO FARINA, DDB BRASIL ART DIRECTOR • LEANDRO VILAS BOAS, DDB BRASIL COPYWRITER • RAFAEL QUINTAL, MATEUS COELHO, DDB BRASIL

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PHOTOGRAPHER • LEANDRO VILAS BOAS, DDB BRASIL TYPOGRAPHER • MANUEL SCROFFT, LEANDRO VILAS BOAS, DDB BRASIL WEB DESIGN • PEDRO SATTIN, LEANDRO VILAS BOAS, DDB BRASIL MOTION DESIGN • MARCO LOSCHIAVO, DDB BRASIL ILLUSTRATOR • LEANDRO VILAS BOAS / MANUEL SCROFFT, DDB BRASIL GRAPHIC PRODUCER • CLARIANA COSTA/ NEREU MARINHO, DDB BRASIL ART BUYER • CLARIANA COSTA/ ALESSANDRA SALLES/ DANIELA STRANG, DDB BRASIL CONVERGENCE DIRECTOR • JOCA GUANAES, DDB BRASIL ACCOUNT • MARCELO PASSOS/ SUZANA POLI/ MARCELO TRIVELATO/ TÂNIA PENA, DDB BRASIL MEDIA • ADRIAN FERGUSON, FABRICIO ANDRADE, SILVERIO LIMA, DDB BRASIL ENTERED BY • DDB BRASIL SÃO PAULO A06/009 • LEBANON USE/CURATION OF IMAGE(S) TITLE • KEEP THE FLAME ALIVE CLIENT • DIAGEO LEBANON PRODUCT/SERVICE • JOHNNIE WALKER ADVERTISING AGENCY, CITY • LEO BURNETT BEIRUT MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP BEIRUT CHIEF CREATIVE OFFICER • BECHARA MOUZANNAR, LEO BURNETT BEIRUT REGIONAL EXECUTIVE CREATIVE DIRECTOR • MALEK GHORAYEB, LEO BURNETT BEIRUT REGIONAL MANAGING DIRECTOR LEVANT • KAMIL KURAN, LEO BURNETT BEIRUT MANAGING DIRECTOR • NADA ABI SALEH, LEO BURNETT BEIRUT HEAD OF COMMUNICATION • PETER MOURACADE, LEO BURNETT BEIRUT MANAGING DIRECTOR PR • JO CHEMALI, LEOCOMM REGIONAL DIGITAL STRATEGIES & INNOVATION DIRECTOR - LEVANT • SAMER SHOUEIRY, LEO BURNETT BEIRUT CREATIVE DIRECTOR • AREEJ MAHMOUD, LEO BURNETT BEIRUT DIRECTOR OF INNOVATION & DELIVERY • TONY KAYOUKA, LEO BURNETT BEIRUT CREATIVE DIRECTOR • DAVINA ATALLAH, LEO BURNETT BEIRUT COMMUNICATION DIRECTOR • HISHAM KEKHIA, LEO BURNETT BEIRUT COMMUNICATION SUPERVISOR • DIEGO DE ARISTEGUI, LEO BURNETT BEIRUT ART DIRECTOR • NADIA DEGHAILY, LEO BURNETT BEIRUT COPYWRITER • LAMA BAWADI, LEO BURNETT BEIRUT COMMUNICATION EXECUTIVE • RAPHAEL JADAA, LEO BURNETT BEIRUT COMMUNICATION EXECUTIVE • MISBAH NATOUR, LEO BURNETT BEIRUT PR EXECUTIVE • GHASSAN JAWHAR, LEO BURNETT BEIRUT JUNIOR DIGITAL PLANNER • TINA SIOUFI, LEO BURNETT BEIRUT ENTERED BY • LEO BURNETT BEIRUT A06/022 • SPAIN USE/CURATION OF IMAGE(S) TITLE • ANIMAL COPYRIGHTS CLIENT • WWF/LATINSTOCK PRODUCT/SERVICE • ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) ADVERTISING AGENCY, CITY • CHEIL SPAIN MADRID PRODUCTION COMPANY, CITY • JABUBA FILMS SALAMANCA EXECUTIVE CREATIVE DIRECTOR • BRENO RIVIERE-GUIMARAES COTTA, CHEIL SPAIN COPYWRITER • CRISTINA ALONSO DEL RÍO, CHEIL SPAIN ART DIRECTOR • DIEGO RODRÍGUEZ FRAILE, CHEIL SPAIN COPYWRITER • ISAAC MAROTO, CHEIL SPAIN ART DIRECTOR • JOSÉ VENDITTI, CHEIL SPAIN TECHNOLOGY DIRECTOR • ROBERTO TORRES, CHEIL SPAIN PRODUCER, DIRECTOR AND POST-PRODUCER • JULIO ARENAS GARCIA-PUENTE, JABUBA FILMS PRODUCER, DIRECTOR AND POST-PRODUCER • ALBERTO PELÁEZ VALTUILLE, JABUBA FILMS PRODUCER, DIRECTOR AND POST-PRODUCER • RUBÉN CUÑARRO GONZÁLEZ, JABUBA FILMS EXECUTIVE PRODUCER • JORDI CIVIT, BEAT MUSIC ENTERED BY • CHEIL SPAIN MADRID A07/083 • UNITED KINGDOM USE OF VIDEO TITLE • ENDLESS ROAD CLIENT • HONDA PRODUCT/SERVICE • CR-V ADVERTISING AGENCY, CITY • MCGARRYBOWEN LONDON MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP LONDON PRODUCTION COMPANY, CITY • GORGEOUS LONDON / GLASSWORKS LONDON EXECUTIVE CREATIVE DIRECTOR • ANGUS MACADAM, MCGARRYBOWEN LONDON EXECUTIVE CREATIVE DIRECTOR • PAUL JORDAN, MCGARRYBOWEN LONDON EXECUTIVE PLANNING DIRECTOR • KEVIN CHESTERS, MCGARRYBOWEN LONDON CREATIVE • HOLLY FALLOWS, MCGARRYBOWEN LONDON CREATIVE • CHARLOTTE WATMOUGH, MCGARRYBOWEN LONDON AGENCY PRODUCER • SIAN PARKER, MCGARRYBOWEN LONDON BUSINESS DIRECTOR • ALICE TENDLER, MCGARRYBOWEN LONDON PLANNER • MICHAEL MCCOURT, MCGARRYBOWEN LONDON DIRECTOR • CHRIS PALMER, GORGEOUS EXECUTIVE PRODUCER • RUPERT SMYTHE, GORGEOUS EDITOR • SCOT CRANE, THE QUARRY LEAD 3D ARTIST • JORDI BARES, GLASSWORKS FLAME • LEWIS SAUNDERS, FREELANCE COLOURIST • SEAMUS O’KANE, THE MILL SOUND ENGINEER • MUNZIE THIND, GRAND CENTRAL

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EXECUTIVE PRODUCER • WOUTER SMIT, MEDIAMONKS PRODUCER • RODRIGO ALBERINI, MEDIAMONKS CREATIVE DIRECTOR • JON BIGGS, MEDIAMONKS CREATIVE DIRECTOR • ALEX DANKLOF, MEDIAMONKS PROJECT MANAGER • SYLVIA VAN DER LEEN, MEDIAMONKS ENTERED BY • MCGARRYBOWEN LONDON A07/108 • USA USE OF VIDEOCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • PARK PICTURES NEW YORK CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY SENIOR COPYWRITER • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND A07/109 • USA USE OF VIDEOCAMPAIGN TITLE • UNSKIPPABLE CLIENT • GEICO PRODUCT/SERVICE • INSURANCE ADVERTISING AGENCY, CITY • THE MARTIN AGENCY RICHMOND MEDIA AGENCY, CITY • HORIZON MEDIA LOS ANGELES PRODUCTION COMPANY, CITY • WHITEHOUSE POST SANTA MONICA CHIEF CREATIVE OFFICER • JOE ALEXANDER, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • STEVE BASSETT, THE MARTIN AGENCY GROUP CREATIVE DIRECTOR • WADE ALGER, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • NEEL WILLIAMS, THE MARTIN AGENCY ASSOCIATE CREATIVE DIRECTOR • MAURICIO MAZZARIOL, THE MARTIN AGENCY EXECUTIVE PRODUCER • BRETT ALEXANDER, THE MARTIN AGENCY BROADCAST PRODUCER • LIZA MILLER, THE MARTIN AGENCY BROADCAST JUNIOR PRODUCER • COLEMAN SWEENEY, THE MARTIN AGENCY BUSINESS AFFAIRS SUPERVISOR • SUZANNE WIERINGO, THE MARTIN AGENCY SENIOR INTEGRATED PRODUCTION BUSINESS MANAGER • AMY TRENZ, THE MARTIN AGENCY FINANCIAL MANAGER • MONICA COX, THE MARTIN AGENCY GROUP ACCOUNT DIRECTOR • BRAD HIGDON, THE MARTIN AGENCY ACCOUNT SUPERVISOR • JOSH LYBARGER, THE MARTIN AGENCY ACCOUNT EXECUTIVE • ALLISON HENSLEY, THE MARTIN AGENCY SENIOR PROJECT MANAGER • KAREN MCEWAN, THE MARTIN AGENCY ENTERED BY • THE MARTIN AGENCY RICHMOND A10/107 • CANADA INNOVATIVE USE OF TECHNOLOGY TITLE • UBER SAFE CLIENT • UBER PRODUCT/SERVICE • UBER ADVERTISING AGENCY, CITY • RETHINK TORONTO PRODUCTION COMPANY, CITY • SOMEPLACE NICE TORONTO CREATIVE DIRECTOR • DRE LABRE, RETHINK CREATIVE DIRECTOR • AARON STARKMAN, RETHINK CREATIVE DIRECTOR • IAN GRAIS, RETHINK CREATIVE DIRECTOR • CHRIS STAPLES, RETHINK ART DIRECTOR • SIMON AU, RETHINK WRITER • FRANCESCO GRANDI, RETHINK BROADCAST PRODUCER • VANESSA BIRZE, RETHINK PRINT PRODUCER • NARINE ARTINIAN, RETHINK DIGITAL PRODUCER • TODD HARRISON, RETHINK INTERACTIVE DESIGNER • ALEX FLEMING, RETHINK TECHNOLOGIST • BRENT MARSHALL, EIGHTLINES DIRECTOR/DIRECTOR OF PHOTOGRAPHY • SEAN MCBRIDE EXECUTIVE PRODUCER • ESTELLE WEIR LINE PRODUCER • TARYN MUELLER EDITOR • JOEY WHITELAW, ROOSTER COMPOSER • CAT CALINESCU, KEEN MUSIC AUDIO HOUSE PRODUCER • MATT REDMAN, KEEN MUSIC ENGINEER • ANDREW MCCREADY, KEEN MUSIC ACCOUNT DIRECTOR • SCOTT LYONS, RETHINK BUILD • JEFF FORREST, STACKLAB ENTERED BY • RETHINK TORONTO

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A10/149 • USA INNOVATIVE USE OF TECHNOLOGY TITLE • HAMMERHEAD CLIENT • HAMMERHEAD NAVIGATION PRODUCT/SERVICE • HAMMERHEAD ADVERTISING AGENCY, CITY • R/GA NEW YORK CEO • PIET MORGAN, HAMMERHEAD NAVIGATION HEAD OF HARDWARE • LAURENCE WATTRUS, HAMMERHEAD NAVIGATION HEAD OF SOFTWARE • RAVEEN BEEMSINGH, HAMMERHEAD NAVIGATION GLOBAL CHIEF OPERATING OFFICER • STEPHEN PLUMLEE, R/GA EVP GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA ASSOCIATE PRODUCER • JONATHON STRAUSS, R/GA PROGRAM MANAGER • MAGGIE HOGAN, R/GA CREATIVE DIRECTOR • KEITH BYRNE, R/GA COPYWRITER • SAADYA GLEANS, R/GA GROUP DIRECTOR PLANNING • DYLAN VINER, R/GA EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN • RYAN SCOTT TANDY, R/GA DESIGN DIRECTOR • RAY SISON, R/GA VISUAL DESIGNER • SOJIN OUH, R/GA MANAGING DIRECTOR MARKETING INNOVATION • DAN KASHMAN, R/GA PLANNER • KEVIN RANKIN, R/GA JUNIOR VISUAL DESIGNER • ANNIE CHAN, R/GA JUNIOR VISUAL DESIGNER • JENNY WU, R/GA CREATIVE DIRECTOR, EXPERIENCE DESIGN • GAURABH MATHURE, R/GA ENTERED BY • R/GA NEW YORK A11/028 • USA OVERALL AESTHETIC DESIGN/BEST PRACTICE TITLE • HAMMERHEAD CLIENT • HAMMERHEAD NAVIGATION PRODUCT/SERVICE • HAMMERHEAD ADVERTISING AGENCY, CITY • R/GA NEW YORK CEO • PIET MORGAN, HAMMERHEAD NAVIGATION HEAD OF HARDWARE • LAURENCE WATTRUS, HAMMERHEAD NAVIGATION HEAD OF SOFTWARE • RAVEEN BEEMSINGH, HAMMERHEAD NAVIGATION GLOBAL CHIEF OPERATING OFFICER • STEPHEN PLUMLEE, R/GA EVP GLOBAL CHIEF EXPERIENCE OFFICER • RICHARD TING, R/GA GLOBAL CHIEF TECHNOLOGY OFFICER • NICK CORONGES, R/GA PARTNER, PROGRAMS, R/GA VENTURES • JONATHAN BRADLEY, R/GA ASSOCIATE PRODUCER • JONATHON STRAUSS, R/GA PROGRAM MANAGER • MAGGIE HOGAN, R/GA CREATIVE DIRECTOR • KEITH BYRNE, R/GA COPYWRITER • SAADYA GLEANS, R/GA GROUP DIRECTOR PLANNING • DYLAN VINER, R/GA EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN • RYAN SCOTT TANDY, R/GA DESIGN DIRECTOR • RAY SISON, R/GA VISUAL DESIGNER • SOJIN OUH, R/GA MANAGING DIRECTOR MARKETING INNOVATION • DAN KASHMAN, R/GA PLANNER • KEVIN RANKIN, R/GA JUNIOR VISUAL DESIGNER • ANNIE CHAN, R/GA JUNIOR VISUAL DESIGNER • JENNY WU, R/GA CREATIVE DIRECTOR, EXPERIENCE DESIGN • GAURABH MATHURE, R/GA ENTERED BY • R/GA NEW YORK B02/012 • UNITED KINGDOM AUTOMOTIVE PRODUCTS & SERVICES TITLE • LIFEPAINT CLIENT • VOLVO UK PRODUCT/SERVICE • VOLVO BRAND ADVERTISING AGENCY, CITY • GREY LONDON PRODUCTION COMPANY, CITY • CAVIAR LONDON CHAIRMAN AND CHIEF CREATIVE OFFICER • NILS LEONARD, GREY LONDON CREATIVE DIRECTOR • HOLLIE NEWTON, GREY LONDON CREATIVE • JONAS ROTH, GREY LONDON CREATIVE • RASMUS SMITH BECH, GREY LONDON PLANNER • WIKTOR SKOOG, GREY LONDON PRODUCER • FRANCESCA MAIR, GREY LONDON BUSINESS DIRECTOR • CRISTYN BEVAN, GREY LONDON ACCOUNT DIRECTOR • SOPHIE CRITCHLEY, GREY LONDON HEAD OF INTEGRATED DESIGN • CHRIS CHAPMAN, GREY LONDON SENIOR GREY PR MANAGER • OLLIE DEARN, GREY LONDON ENTERED BY • GREY LONDON B06/005 • FRANCE FINANCIAL SERVICES TITLE • HELLO PLAY! CLIENT • BNP PARIBAS PRODUCT/SERVICE • HELLO BANK! ADVERTISING AGENCY, CITY • WE ARE SOCIAL PARIS PRODUCTION COMPANY, CITY • FIGHTING FISH CLICHY MANAGING DIRECTOR • SANDRINE PLASSERAUD, WE ARE SOCIAL DEPUTY MANAGING DIRECTOR • GUILLAUME LALU, WE ARE SOCIAL SENIOR ACCOUNT DIRECTOR • NICOLAS SOUFFLEUR, WE ARE SOCIAL CREATIVE DIRECTOR • THOMAS GUILHOT, WE ARE SOCIAL HEAD OF CREATIVE TECHNOLOGY • STÉPHANE MAGUET, WE ARE SOCIAL

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ACCOUNT MANAGER • DIMITRI GASULLA, WE ARE SOCIAL ACCOUNT MANAGER • THIBAUT SEBIRE, WE ARE SOCIAL ART DIRECTOR • ROMAIN PAYAN, WE ARE SOCIAL COPYWRITER • GUILLAUME CLARKE, WE ARE SOCIAL FILM DIRECTOR • TOM SCHLAGKAMP, TOM SCHLAGKAMP ENTERED BY • WE ARE SOCIAL PARIS B13/073 • USA CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES TITLE • LOVE HAS NO LABELS CLIENT • ADCOUNCIL PRODUCT/SERVICE • LOVE HAS NO LABELS ADVERTISING AGENCY, CITY • R/GA NEW YORK PRODUCTION COMPANY, CITY • PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES GLOBAL CHIEF CREATIVE OFFICER • NICK LAW, R/GA EXECUTIVE CREATIVE DIRECTOR • ERIC JANNON, R/GA EXECUTIVE CREATIVE DIRECTOR • CHRIS NORTHAM, R/GA SENIOR PRODUCER • DIEGO DE LA MAZA, R/GA HEAD OF PRODUCTION • KAT FRIIS, R/GA GROUP ACCOUNT DIRECTOR • SHAWN ZUPP, R/GA CAMPAIGN MANAGERS • MATTHEW ALLAND, JON HINGSTON, R/GA BUSINESS AFFAIRS MANAGERS • MISTER BRUMFIELD, JOANNE ROTELLA, R/GA DIRECTOR • DANIELLE LEVITT, PERSUADE + INFLUENCE DIRECTOR OF PHOTOGRAPHY • MICHAEL BERLUCCHI, PERSUADE + INFLUENCE EXECUTIVE PRODUCERS • JERRY SOLOMON, EDWARD GRANN, PERSUADE + INFLUENCE LINE PRODUCER • CALEB OMENS, PERSUADE + INFLUENCE EXPERIENTIAL DESIGNERS • MICHELLE STERN, YEHUDA DUENYAS, MINDRIDE EDITOR • PEDRAM TORBATI, BREWSTER PARSONS EXECUTIVE PRODUCER • DARCY PARSONS, JASON COHON, BREWSTER PARSONS POST PRODUCER • ZACK WHITLEY, BREWSTER PARSONS SOUND COMPANY • LIME STUDIOS CLIENT • HEIDI ARTHUR, ADCOUNCIL CLIENT • DZU BUI, ADCOUNCIL CLIENT • MADELINE MILLER, ADCOUNCIL ENTERED BY • R/GA NEW YORK B14/027 • USA CORPORATE IMAGE & COMMUNICATION TITLE • PLAY! CLIENT • IBM PRODUCT/SERVICE • TECHNOLOGY & CONSULTING ADVERTISING AGENCY, CITY • OGILVY NEW YORK PRODUCTION COMPANY, CITY • TOOL SANTA MONICA CHIEF CREATIVE OFFICER • STEVE SIMPSON, OGILVY NEW YORK EXECUTIVE CREATIVE DIRECTOR • RYAN BLANK/ MIKE HAHN/ SUSAN WESTRE, OGILVY NEW YORK CREATIVE DIRECTOR • SAM MAZUR, OGILVY NEW YORK ASSOCIATE CREATIVE DIRECTOR • ANNE DAVIDSON/ EDDIE PAK, OGILVY NEW YORK ART DIRECTOR • ELLI HANSON/ LINE JOHNSEN/ EMILY RINEHART, OGILVY NEW YORK COPYWRITER • NAOMI AMADO, OGILVY NEW YORK PRODUCER • ERICA REHBOCK/ LESLIE DACRI/ LEE WEISS/ DANIELLE MAGEE/ MOITRI GHOSH, OGILVY NEW YORK TECH TEAM • JASON WURTZEL/ IAN CROWLEY/ AHMET ARSAN/ NATE JONES/ SEBASTIAN SOLER, OGILVY NEW YORK STRATEGY • MELISSA HOCHMAN/ SCOTT MARTINEZ/ STUART TRACTE, OGILVY NEW YORK ACCOUNT TEAM • JEREMY KUHN/ CHARLOTTE SNG/ JOSH SHANER/ LINDSAY JAFFE, OGILVY NEW YORK MAD SCIENTIST • JOHN COHN, PH.D., IBM FELLOW, IBM CONTRIBUTING ARTISTS • ADAM HAYES/ AL BOARDMAN/ TRACEY BERGLUND DIRECTOR • GEOFF LEVY, OGILVY NEW YORK DIRECTOR • ELIJAH BARRETT/ NATHAN PUNWAR DIRECTOR • ARAMIQUE KRAUTHAMER, TOOL OF NORTH AMERICA ENGINEER • RANJIT BHATNAGAR/ JEFF CROUSE, TOOL OF NORTH AMERICA PRODUCER • NATHALIE SALAZAR, TOOL OF NORTH AMERICA ENTERED BY • OGILVY NEW YORK C01/014 • GERMANY WEBSITE TITLE • #PROJECT360 CLIENT • MAMMUT SPORTS GROUP PRODUCT/SERVICE • MAMMUT ADVERTISING AGENCY, CITY • HEYE MUNICH CREATIVE DIRECTOR • CHRISTOPH OBERMEIER, HEYE CREATIVE DIRECTOR • JOERG RADEHAUS, HEYE CREATIVE DIRECTOR • MARCO MEHRWALD, HEYE ART DIRECTOR • RUI GORGULHO, HEYE COPYWRITER • DAGMAR SCHOTT, HEYE COPYWRITER • BENJAMIN LÜTTGEN, HEYE DESIGNER • CARLOS HOYOS, HEYE ACCOUNT DIRECTOR • ANDREAS ANDRESEN, HEYE ACCOUNT DIRECTOR • KATHRIN KAMMERER, HEYE ACCOUNT MANAGER • PATRICK HOLTKAMP, HEYE CONCEPT • NORA HAUBER, HEYE INNOVATIVE TECHNOLOGIES • KARL HERKT, HEYE INNOVATIVE TECHNOLOGIES • MATTHIAS TAUGWALDER, CONCEPT 360

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PROGRAMMER • PHILIPP NEUMANN, HEYE DOP LIGHTING CAMERAMAN • ROMAN KOENIGSHOFER ACCOUNT • JULIA LENNERTZ, HEYE STRATEGIC PLANNER • BOSSE KUELLENBERG, HEYE CAMERAMAN • DIONYS FREI PRODUCER • MARTIN RIESS ENTERED BY • HEYE MUNICH C02/070 • NORWAY MICROSITE TITLE • WHERE GOOD DAYS START CLIENT • IKEA PRODUCT/SERVICE • BED & BATHROOM ADVERTISING AGENCY, CITY • SMFB OSLO MEDIA AGENCY, CITY • MEDIACOM OSLO PRODUCTION COMPANY, CITY • MEDIAMONKS AMSTERDAM CREATIVE • ALEXANDER GJERSOE, SMFB CREATIVE • HANS MAGNE EKRE, SMFB CREATIVE • HANS MARTIN RØNNESETH, SMFB CREATIVE • ANDRÉ KOOT, SMFB ACCOUNT MANAGER • MARI ENGEN, SMFB ACCOUNT DIRECTOR • KRISTIAN KRISTIANSEN, SMFB AGENCY PRODUCER • CHRISTOFFER LORANG DAHL, SMFB DESIGNER • NICKLAS HELLBORG, SMFB DESIGNER • STINA NORGREN, SMFB DESIGNER • ARNAR HALDORSSON, SMFB FILM DIRECTOR • TOM RJIPERT, MEDIAMONKS INTERACTIVE DIRECTOR • JEROEN VAN DER MEER, MEDIAMONKS EXECUTIVE PRODUCER • JORIS POL, MEDIAMONKS EXECUTIVE PRODUCER • NOOR VAN GELOVEN, MEDIAMONKS DOP • ROBBIE VAN BRUSSEL, MEDIAMONKS ENTERED BY • SMFB OSLO C02/147 • FRANCE MICROSITE TITLE • ASSASSIN’S CREED UNITY CLIENT • UBISOFT PRODUCT/SERVICE • VIDEO GAME ADVERTISING AGENCY, CITY • SID LEE PARIS PRODUCTION COMPANY, CITY • ICONOCLAST PARIS EXECUTIVE CREATIVE DIRECTOR • SYLVAIN THIRACHE, SID LEE PARIS MANAGING PARTNER • JOHAN DELPUECH, SID LEE PARIS COPYWRITER • CELINE/CLEMENT MORNET-LANDA, SID LEE PARIS ART DIRECTOR • STEPHANE SOUSSAN, SID LEE PARIS HEAD OF PRODUCTION • THOMAS LAGET, SID LEE PARIS ACCOUNT DIRECTOR • BRUNO LEE, SID LEE PARIS PROJECT MANAGER • YAEL GUETTA, SID LEE PARIS DIRECTOR • JOSEPH KOSINSKI, ICONOCLAST EXECUTIVE PRODUCER • NICOLAS LHERMITTE, ICONOCLAST VFX PRODUCER • MATHIEU LAUXEROIS, ICONOCLAST CREATIVE DIRECTOR • TIM MILLER, BLUR/RESET PRODUCER • TIFFANY WEBER, BLUR/RESET EXECUTIVE PRODUCER • DAVE MORRISON, BLUR/RESET FX SUPERVISOR • BRANDON RIZA, BLUR/RESET CG SUPERVISOR • DARREN BUTLER, BLUR/RESET ANIMATION SUPERVISOR • WARREN GRUBB / DERRON ROSS, BLUR/RESET ORIGINAL SOUNDTRACK • -, FLUME SOUND SYNCHRONISATION • -, SIZZER SOUND DESIGN ARRANGEMENT • -, KOUZ EMEA BRAND MARKETING • GUILLAUME CARMONA/GWENN BERHAULT/CLEMENT PREVOSTO, UBISOFT EMEA ENTERED BY • SID LEE PARIS C03/031 • FRANCE WEB SERVICE/APP TITLE • THE AD FILTER CLIENT • D&AD PRODUCT/SERVICE • D&AD ADVERTISING AGENCY, CITY • BETC PARIS / BETC DIGITAL PARIS EXECUTIVE CREATIVE DIRECTOR • STÉPHANE XIBERRAS, BETC CREATIVE DIRECTOR • OLIVIER APERS, BETC COPYWRITER • ADRIAN SKENDEROVIC, BETC ART DIRECTOR • ALPHONS CONZEN, BETC ART DIRECTOR • JONATHAN BAUDET-BOTELLA, AGENCY MANAGEMENT • ANAIS PIRAJEAN, BETC DIGITAL AGENCY MANAGEMENT • NIAMH O’ CONNOR, BETC BRAND MANAGEMENT • JAMES TOOP, D&AD DEVELOPMENT • COGIT MOTION DESIGN • RAPHAËL BENHAMOU ENTERED BY • BETC PARIS C03/043 • BRAZIL WEB SERVICE/APP TITLE • NFSCAN CLIENT • NFSCAN PRODUCT/SERVICE • INSTITUTIONAL ADVERTISING AGENCY, CITY • LODUCCA SÃO PAULO PRODUCTION COMPANY, CITY • O2 FILMES SÃO PAULO CHIEF CREATIVE DIRECTOR • GUGA KETZER, LODUCCA

CREATIVE DIRECTOR • CASSIO MORON, LODUCCA CREATIVE DIRECTOR • FABIO SABOYA, LODUCCA CREATIVE DIRECTOR • SERGIO MUGNAINI, LODUCCA CREATIVE DIRECTOR • RAPHAEL FRANZINI, LODUCCA ART DIRECTOR • JOAO MENDES, LODUCCA ART DIRECTOR • NELSON COSTA, LODUCCA COPYWRITER • LUIZA VALDETARO, LODUCCA COPYWRITER • RAPHAEL FRANZINI, LODUCCA ART DIRECTOR ASSISTENT • MARCIO PELENSE, LODUCCA PROGRAMMER • PAULO ALMEIDA, LODUCCA PROGRAMMER • CLÁUDIA MARDEGAN, LODUCCA UX DESIGNER • FABRICIO KASSICK, LODUCCA PROGRAMMER • ANDRE MICHELS, LODUCCA EXECUTIVE PRODUCER • ANA LUISA ANDRE, LODUCCA EXECUTIVE PRODUCER • ANDRE MICHELS, LODUCCA RTV PRODUCER • CLAUDIA STANCEV, LODUCCA DIRECTOR • STEFANO CAPUZZI, O2 FILMES ACCOUNT DIRECTOR • TICIANA GOMES, LODUCCA ACCOUNT MANAGER • PATRICIA VENDRAMINI, LODUCCA ENTERED BY • LODUCCA SÃO PAULO C03/047 • BRAZIL WEB SERVICE/APP TITLE • ESPN EYE TEST / WEBSITE CLIENT • ESPN PRODUCT/SERVICE • UEFA CHAMPIONS LEAGUE ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO PRODUCTION COMPANY, CITY • MIXER SÃO PAULO / ACADEMIA DE FILMES SÂO PAULO CCO • SERGIO GORDILHO, AFRICA EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA CREATIVE DIRECTOR • SERGIO GORDILHO, AFRICA ASSOCIATE CREATIVE DIRECTOR • BERNARDO ROMERO, AFRICA ASSOCIATE CREATIVE DIRECTOR • ROBERTO KILCIAUSKAS, AFRICA ASSOCIATE CREATIVE DIRECTOR • BETO ROGOSKI, AFRICA COPYWRITER • DIEGO FERRITE, AFRICA COPYWRITER • ALEXANDRE ESPOSITO, AFRICA ART DIRECTOR • CAIO GANDOLFI, AFRICA ART DIRECTOR • CAIO BATISTA, AFRICA ART DIRECTOR • SERGIO GORDILHO, AFRICA PROJECT CREATIVE DIRECTOR • EVANDRO SOARES, AFRICA CLIENT SERVICES TEAM • JULIANA CARVALHO ARAUJO/CAROLINA GATTI, AFRICA MEDIA TEAM • RODRIGO FAMELLI/RAFAEL YUNES, AFRICA PLANNING DIRECTOR • DANIEL PRESTES, AFRICA 3D ILLUSTRATOR • EDUARDO GOMES, AFRICA TV PRODUCTION TEAM • RODRIGO FERRARI/PATRICIA MELITO/ MARIANA HERMETO/STELLA GAFO/THAIS BONIZZI, AFRICA CLIENT SERVICES TEAM • MARCIO SANTORO/CELINA ESTEVES/JULIANA ARAUJO/ CAROLINA GATTI/MARIANA RUSCHI/NATHA, AFRICA MEDIA TEAM • LUIZ FERNANDO VIEIRA/RODRIGO FAMELLI/RAFAEL YUNES/CAIO LIMA, AFRICA ENTERED BY • AFRICA SÃO PAULO D01/023 • RUSSIA WEB BANNER TITLE • THE BANNER THAT MAKES YOU LIKE BANNERS CLIENT • 3M PRODUCT/SERVICE • POST-IT® STICKY NOTES ADVERTISING AGENCY, CITY • BBDO RUSSIA GROUP MOSCOW / PROXIMITY RUSSIA MOSCOW CREATIVE DIRECTOR • ANDREW KONTRA, BBDO RUSSIA GROUP SENIOR COPYWRITER • POLINA ZABRODSKAYA, BBDO RUSSIA GROUP SENIOR COPYWRITER • ANNA MIGALEVA, BBDO RUSSIA GROUP SENIOR ART DIRECTOR • FERNANDO MUTO, BBDO RUSSIA GROUP BUSINESS DEVELOPMENT DIRECTOR • MIKHAIL VDOVIN, BBDO RUSSIA GROUP DIGITAL DIRECTOR • ALEXANDER MAKAROVSKY, BBDO RUSSIA GROUP SENIOR ACCOUNT MANAGER • POLINA ZVEREVA, BBDO RUSSIA GROUP PRODUCER • ALEXEY ZINCHENKO, INDEE INTERACTIVE UI DESIGNER • EGOR BERNIKOV, INDEE INTERACTIVE CODER • ARINA VERNIDUB, INDEE INTERACTIVE CODER • ANDREY ZAKURDAEV, INDEE INTERACTIVE CODER • OLEG NIKANOROV, INDEE INTERACTIVE MARKETING SUPERVISOR • SERGEY SMOLENTSEV, 3M MARKETING COORDINATOR • YULIA SMIRNOVA, 3M ENTERED BY • BBDO RUSSIA GROUP MOSCOW E01/023 • AUSTRALIA SOCIAL VIDEO TITLE • LET’S MAKE AN ANTI-AD WITH RICKY GERVAIS CLIENT • OPTUS PRODUCT/SERVICE • TELECOMMUNICATIONS ADVERTISING AGENCY, CITY • EMOTIVE SYDNEY / M&C SAATCHI SYDNEY MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP SYDNEY PRODUCTION COMPANY, CITY • HSI LONDON EXECUTIVE CREATIVE DIRECTOR • CHARLIE LEAHY, EMOTIVE ASSOCIATE DIRECTOR, SOCIAL MEDIA & CONTENT MARKETING • NIGEL LOPEZ-MCBEAN, OPTUS DIRECTOR • SAM WASHINGTON, HSI LONDON

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WRITER / TALENT • RICKY GERVAIS, RICKY GERVIAS EXECUTIVE PRODUCER • SIMON JOYCE, EMOTIVE HEAD OF ADVERTISING, CHANNEL MARKETING, SOCIAL MEDIA & SPONSORSHIP • KAREN PHIPSON, OPTUS MARKETING MANAGER • KIRSTY SMITH, OPTUS BRAND ADVISOR • ANDY FLEMMING, M&C SAATCHI AUSTRALIA PRODUCER • JAMIE CRICK, EMOTIVE SOCIAL MEDIA MANAGER • MARK WYATT, OPTUS EDITOR • COLIN SUMSION, HSI LONDON PRODUCER • NICOLA KENNY, HSI LONDON PRODUCER • CLAIRE LUKE, HSI LONDON LEGAL AFFAIRS • BEN KEEP, EMOTIVE BRAND ADVISOR • CHIQUITA KING, M&C SAATCHI AUSTRALIA PR ADVISOR • TRISHA FORD, FUEL COMMUNICATIONS TRADE MARKETING • ALISON MITCHELL, EMOTIVE ENTERED BY • EMOTIVE SYDNEY E01/045 • SWEDEN SOCIAL VIDEO TITLE • LIVING WITH LAG CLIENT • UMEÅ ENERGI / UME.NET PRODUCT/SERVICE • FIBER BROADBAND PROVIDER ADVERTISING AGENCY, CITY • ANR BBDO STOCKHOLM MEDIA AGENCY, CITY • MAXUS GLOBAL STOCKHOLM PRODUCTION COMPANY, CITY • STOPP/FAMILY STOCKHOLM / HARD HAT STOCKHOLM ART DIRECTOR • OSKAR SKOTT, ANR BBDO COPYWRITER • STEPHANIE MORADI, ANR BBDO COPYWRITER • DANIEL ÅHLMAN, ANR BBDO CREATIVE DIRECTOR • ANDREAS LÖNN, ANR BBDO ACCOUNT DIRECTOR • FREDRIK PANTZERHIELM, ANR BBDO PLANNER • ANNA JENSEN, ANR BBDO PR DIRECTOR • CAMILLA WESTMAN, ANR BBDO GRAPHIC DESIGNER • WILLIAM BJÖRNSTJERNA, ANR BBDO PRODUCTION MANAGER • GIUSTINA GUARIGLIA, ANR BBDO CREATIVE DIRECTOR • GABRIELLA KARLSSON, STOP P FAMILY IN COLLABORATION WITH HARD HAT MEDIA DEVELOPER • HÅKAN BOQVIST, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA PRODUCER • ANNA NAUCKHOFF, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA HEAD OF INTERACTIVE • LISEN STÅLBERG-OLMERT, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA DIRECTOR • GUSTAV FROMELL, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA DIRECTOR OF PHOTOGRAPHY • JOHAN HELMER, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA PRODUCER • JENNY HEDBERG, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA EDITOR • SIMON WALLIN, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA GRADING • ANNIKA PEHRSON, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA SOUND DESIGNER • EDWARD BJÖRNER, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA ONLINE • WILLE RISING, STOPP FAMILY IN COLLABORATION WITH HARD HAT MEDIA ENTERED BY • ANR BBDO STOCKHOLM

THURSDAY / JUNE 25 / 2015

STRATEGY, CONCEPT, IDEA • PHILIPP SCHWARTZ, GGH LOWE CHIEF CREATIVE OFFICER • RALF HEUEL, GRABARZ & PARTNER WERBEAGENTUR CHIEF CREATIVE OFFICER • FLORIAN GRIMM, GGH LOWE ACCOUNT MANAGER, CONCEPT • INA BACH, GRABARZ & PARTNER WERBEAGENTUR CREATIVE DIRECTOR • BORIS GRUNWALD, GGH LOWE CREATIVE DIRECTOR • JAN WIENDIECK, GGH LOWE ART DIRECTOR • YASEMIN BOYRAZ, GRABARZ & PARTNER WERBEAGENTUR COPYWRITER • ALINA MEISENBACH, GRABARZ & PARTNER WERBEAGENTUR ART DIRECTOR • FIETE LUEHN, GGH LOWE ART DIRECTION • ROBERT STOOF, GGH LOWE COPYWRITER • MATTHAEUS BAUER, GGH LOWE PROJEKTMANAGEMENT ONLINE • MIRIAM MUECKNER, GGH LOWE AGENCY PRODUCER • JUDITH UHRLAU, GRABARZ & PARTNER WERBEAGENTUR MOTION DESIGN • MICHAEL STURM, GGH LOWE ONLINE CONCEPT • ULRICH ERDMANN, GRABARZ & PARTNER WERBEAGENTUR WEB DEVELOPEMENT • JENS GARDELER, GGH LOWE TECHNICAL DIRECTOR • STEFFEN ZOERNIG, GGH LOWE CAMERA • MARTIN KAESWURM, 27 KILOMETER ENTERTAINMENT CUTTER • MARK BROSZEIT, 27 KILOMETER ENTERTAINMENT ENTERED BY • GRABARZ & PARTNER HAMBURG E01/133 • SPAIN SOCIAL VIDEO TITLE • HOLOGRAMS FOR FREEDOM CLIENT • NO SOMOS DELITO (WE ARE NOT CRIME) PRODUCT/SERVICE • NGO ADVERTISING AGENCY, CITY • DDB SPAIN MADRID PRODUCTION COMPANY, CITY • GARLIC TV MADRID / LA LIVINGSTON MADRID / 20 HUNGAROS BARCELONA CHIEF CREATIVE OFFICER • JOSE Mª ROCA DE VIÑALS, DDB SPAIN EXECUTIVE CREATIVE DIRECTOR • GUILLERMO SANTAISABEL, DDB SPAIN EXECUTIVE CREATIVE DIRECTOR • JAVIER URBANEJA, DDB SPAIN CREATIVE DIRECTOR/HEAD OF ART • CRISTINA RODRIGUEZ, DDB SPAIN COPYWRITER • DANIEL RODRIGUEZ, DDB SPAIN ACCOUNT SUPERVISOR • MARIONA CRUZ, DDB SPAIN ACCOUNT EXECUTIVE • GABRIELA CASTRO, DDB SPAIN PRODUCTION DIRECTOR • ENRIQUE FEIJOO, DDB SPAIN AGENCY PRODUCER • ELENA CARRASCO, DDB SPAIN AGENCY PRODUCER • ESTEBAN CARRASCO, DDB SPAIN DIRECTOR • ESTEBAN CRESPO, GARLIC TV EXECUTIVE PRODUCER • ALVARO GOROSPE, GARLIC TV CINEMATOGRAPHER • PANCHO ALCAINE, POST PRODUCTION SUPERVISOR • ELENA VERGEL, GARLIC TV HOLOGRAM SUPERVISOR • BRUNO GALÁN, GARLIC TV EDITOR • FERNANDO GUARINELLO, PHOTOGRAPHER • ALBERTO ESCUDERO INTERACTIVE DIRECTOR • DAVID BARDOS, 20H FRONT END PROGRAMMER • FERNANDO DRUMOND, 20H ENTERED BY • DDB SPAIN MADRID

E01/064 • AUSTRALIA SOCIAL VIDEO TITLE • RADIANT RETURN MASTER FILM CLIENT • PZ CUSSONS PRODUCT/SERVICE • RADIANT ADVERTISING AGENCY, CITY • DDB GROUP MELBOURNE PRODUCTION COMPANY, CITY • EXIT FILMS MELBOURNE CHIEF CREATIVE OFFICER • DARREN SPILLER, DDB GROUP MELBOURNE EXECUTIVE CREATIVE DIRECTOR • SIMON BAGNASCO, DDB GROUP MELBOURNE ART DIRECTOR • DAN GRECH / CHRIS ANDREWS, DDB GROUP MELBOURNE COPYWRITER • EAMONN DIXON / SIMON BAGNASCO, DDB GROUP MELBOURNE HEAD OF BROADCAST • SIMON THOMAS, DDB GROUP MELBOURNE AGENCY PRODUCER • CAROL SINCLAIR, DDB GROUP MELBOURNE GROUP BUSINESS DIRECTOR • SARAH BAILEY, DDB GROUP MELBOURNE BUSINESS DIRECTOR • LUKE OSBORN / KATIE KOUTS, DDB GROUP MELBOURNE ACCOUNT EXECUTIVE • LOUISE SULLY, DDB GROUP MELBOURNE EXECUTIVE PLANNING DIRECTOR • IAN FORTH, DDB GROUP MELBOURNE DIRECTOR • STEPHEN CARROLL, EXIT FILMS PRODUCER • TOBIAS WEBSTER, EXIT FILMS EDITOR • JON HOLMES, EXIT FILMS ENTERED BY • DDB GROUP MELBOURNE

E01/152 • USA SOCIAL VIDEO TITLE • PROUD WHOPPER CLIENT • BURGER KING PRODUCT/SERVICE • WHOPPER ADVERTISING AGENCY, CITY • DAVID MIAMI MEDIA AGENCY, CITY • HORIZON MEDIA NEW YORK PRODUCTION COMPANY, CITY • SMUGGLER NEW YORK COPYWRITER • IVAN GUERRA, DAVID ART DIRECTOR • BRUNO LUGLIO, DAVID ASSOCIATE CREATIVE DIRECTOR • RUSSELL DODSON, DAVID JR. ART DIRECTOR • RODRIGO BISTENE, DAVID EXECUTIVE CREATIVE DIRECTOR • ROBERTO FERNANDEZ, DAVID CHIEF CREATIVE OFFICER • ANSELMO RAMOS, DAVID HEAD OF GLOBAL PRODUCTION • VERONICA BEACH, DAVID PRODUCER • RENATA NEUMANN, DAVID HEAD OF GLOBAL PLANNING • NAZIA DU BOIS, DAVID HEAD OF PLANNING • FERNANDO RIBEIRO, DAVID MANAGING DIRECTOR • PAULO FOGAÇA, DAVID ACCOUNT DIRECTOR • RICARDO HONEGGER, DAVID ACCOUNT SUPERVISOR • RAFAEL GIORGINO, DAVID SVP GLOBAL BRAND MANAGEMENT • FERNANDO MACHADO, BURGER KING CHIEF MARKETING OFFICER • ERIC HIRSCHHORN, BURGER KING DIRECTOR • HENRY-ALEX RUBIN, SMUGGLER DIRECTOR OF PHOTOGRAPHY • MATTHEW WOOLF, SMUGGLER LINE PRODUCER • ERIN WILE, SMUGGLER EDITOR • CONOR O’NEILL, ROCK PAPER SCISSORS ENTERED BY • DAVID MIAMI

E01/073 • GERMANY SOCIAL VIDEO TITLE • NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK CLIENT • ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR PRODUCT/SERVICE • EXIT-DEUTSCHLAND ADVERTISING AGENCY, CITY • GRABARZ & PARTNER HAMBURG / GGH LOWE HAMBURG PRODUCTION COMPANY, CITY • 27 KILOMETER ENTERTAINMENT HAMBURG / HARVEST DIGITAL AGRICULTURE HAMBURG CLIENT, IDEA • FABIAN WICHMANN, ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR

E01/190 • SWEDEN SOCIAL VIDEO TITLE • 805 MILLION NAMES CLIENT • UNITED NATIONS WORLD FOOD PROGRAMME PRODUCT/SERVICE • FIGHTING HUNGER WORLDWIDE ADVERTISING AGENCY, CITY • FORSMAN & BODENFORS GOTHENBURG PRODUCTION COMPANY, CITY • NEW LAND STOCKHOLM / ICONOCLAST PARIS COPYWRITER • FREDRIK JANSSON, KAROLINA WIDELL, FORSMAN & BODENFORS ART DIRECTOR • STAFFAN LAMM, ANDREAS MALM, FORSMAN & BODENFORS ACCOUNT SUPERVISOR • HANS ANDERSSON, FORSMAN & BODENFORS

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ACCOUNT MANAGER • MARTIN JOHANSSON, FORSMAN & BODENFORS AGENCY PRODUCER • ALEXANDER BLIDNER, JENS ODELBRING, FORSMAN & BODENFORS DIGITAL AGENCY PRODUCER • PETER GAUDIANO, FORSMAN & BODENFORS DIRECTOR • GUSTAV JOHANSSON, NEW LAND DIRECTOR OF PHOTOGRAPHY • NIKLAS JOHANSSON, NEW LAND EDITOR • ROBIN SIWE, CALLBOY PRODUCER • SOPHIE TAMM CHRISTENSEN, NEW LAND SOUND DESIGN • ERIC THORSELL, POST PRODUCTION • STOPP / FAMILY, WEB AGENCY • LUNDGREN+LINDQVIST, DEVELOPER • MIKAEL HOLM, PR, SOCIAL MEDIA & CONTENT INTEGRATION • MATHIAS ERIKSSON, CHARLOTTE HENRIKSSON & TEREZA FRANZÉN, MATTER, MUSIC • ARTIST: JÓNSI, WRITTEN BY: JÓN ÞÓR BIRGISSON, PRODUCED BY: PETER KATIS, SONG TITLE • ”TORNADO”, ADVERTISER’S SUPERVISOR • ZLATAN IBRAHIMOVIC, HELENA SEGER ENTERED BY • FORSMAN & BODENFORS GOTHENBURG E01/206 • USA SOCIAL VIDEO TITLE • LOVE HAS NO LABELS CLIENT • ADCOUNCIL PRODUCT/SERVICE • LOVE HAS NO LABELS ADVERTISING AGENCY, CITY • R/GA NEW YORK PRODUCTION COMPANY, CITY • PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES GLOBAL CHIEF CREATIVE OFFICER • NICK LAW, R/GA EXECUTIVE CREATIVE DIRECTOR • ERIC JANNON, R/GA EXECUTIVE CREATIVE DIRECTOR • CHRIS NORTHAM, R/GA SENIOR PRODUCER • DIEGO DE LA MAZA, R/GA HEAD OF PRODUCTION • KAT FRIIS, R/GA GROUP ACCOUNT DIRECTOR • SHAWN ZUPP, R/GA CAMPAIGN MANAGERS • MATTHEW ALLAND, JON HINGSTON, R/GA BUSINESS AFFAIRS MANAGERS • MISTER BRUMFIELD, JOANNE ROTELLA, R/GA DIRECTOR • DANIELLE LEVITT, PERSUADE + INFLUENCE DIRECTOR OF PHOTOGRAPHY • MICHAEL BERLUCCHI, PERSUADE + INFLUENCE EXECUTIVE PRODUCERS • JERRY SOLOMON, EDWARD GRANN, PERSUADE + INFLUENCE LINE PRODUCER • CALEB OMENS, PERSUADE + INFLUENCE EXPERIENTIAL DESIGNERS • MICHELLE STERN, YEHUDA DUENYAS, MINDRIDE EDITOR • PEDRAM TORBATI, BREWSTER PARSONS EXECUTIVE PRODUCER • DARCY PARSONS, JASON COHON, BREWSTER PARSONS POST PRODUCER • ZACK WHITLEY, BREWSTER PARSONS SOUND COMPANY • LIME STUDIOS CLIENT • HEIDI ARTHUR, ADCOUNCIL CLIENT • DZU BUI, ADCOUNCIL CLIENT • MADELINE MILLER, ADCOUNCIL ENTERED BY • R/GA NEW YORK E01/233 • NORWAY SOCIAL VIDEO TITLE • NOW IT IS OUR TURN TO WALK CLIENT • NORWEGIAN CHURCH AID PRODUCT/SERVICE • WATER PROJECT ADVERTISING AGENCY, CITY • POL OSLO ART DIRECTOR • THORBJORN RUUD, POL COPYWRITER • PETTER BRYDE, POL PROJECT MANAGER • INA EGELANDSDAL, POL ACCOUNT EXECUTIVE • MONIKA AUGUSTSSON, POL DIGITAL DEVELOPER • SIMEN ØIAN GJERMUNDSEN, NOTCH DIGITAL DEVELOPER • HENNING GJERDE, NOTCH DIGITAL DEVELOPER • CHRISTOPHER EINARSRUD, NOTCH, MAREN JACOBSEN, TVA ART DIRECTOR • JONATHAN AGLEN, POL COPYWRITER • DANIEL ERAKER, POL ENTERED BY • POL OSLO E02/046 • FRANCE INTERACTIVE VIDEO TITLE • ASSASSIN’S CREED UNITY CLIENT • UBISOFT PRODUCT/SERVICE • VIDEO GAME ADVERTISING AGENCY, CITY • SID LEE PARIS PRODUCTION COMPANY, CITY • ICONOCLAST PARIS EXECUTIVE CREATIVE DIRECTOR • SYLVAIN THIRACHE, SID LEE PARIS MANAGING PARTNER • JOHAN DELPUECH, SID LEE PARIS COPYWRITER • CELINE/CLEMENT MORNET-LANDA, SID LEE PARIS ART DIRECTOR • STEPHANE SOUSSAN, SID LEE PARIS HEAD OF PRODUCTION • THOMAS LAGET, SID LEE PARIS ACCOUNT DIRECTOR • BRUNO LEE, SID LEE PARIS PROJECT MANAGER • YAEL GUETTA, SID LEE PARIS DIRECTOR • JOSEPH KOSINSKI, ICONOCLAST EXECUTIVE PRODUCER • NICOLAS LHERMITTE, ICONOCLAST VFX PRODUCER • MATHIEU LAUXEROIS, ICONOCLAST CREATIVE DIRECTOR • TIM MILLER, BLUR/RESET PRODUCER • TIFFANY WEBER, BLUR/RESET EXECUTIVE PRODUCER • DAVE MORRISON, BLUR/RESET FX SUPERVISOR • BRANDON RIZA, BLUR/RESET

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LIONS DAILY NEWS

CG SUPERVISOR • DARREN BUTLER, BLUR/RESET ANIMATION SUPERVISOR • WARREN GRUBB / DERRON ROSS, BLUR/RESET ORIGINAL SOUNDTRACK • -, FLUME SOUND SYNCHRONISATION • -, SIZZER SOUND DESIGN ARRANGEMENT • -, KOUZ EMEA BRAND MARKETING • GUILLAUME CARMONA/GWENN BERHAULT/ CLEMENT PREVOSTO, UBISOFT EMEA ENTERED BY • SID LEE PARIS E02/052 • GERMANY INTERACTIVE VIDEO TITLE • INSTACONCERT CLIENT • TELEKOM PRODUCT/SERVICE • TELEKOM STREETGIGS ADVERTISING AGENCY, CITY • DDB GROUP DÜSSELDORF CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP GERMANY GMBH MANAGING DIRECTOR CREATIVE • DENNIS MAY, DDB GROUP GERMANY GMBH CREATIVE DIRECTOR • JAN PROPACH, DDB GROUP GERMANY GMBH ART DIRECTION • MAYA BRENNER, DOMINIKA ZAJAC, DDB GROUP GERMANY GMBH COPYWRITER • TOBIAS HECKING, DDB GROUP GERMANY GMBH ACCOUNT MANAGER • HENNING FALK, ANTJE DORENBUSCH, SISSY DILLE, SONJA ROLLWAGEN, DDB GROUP GERMANY GMBH AGENCY PRODUCER • LUTZ BRUCHER, DDB GROUP GERMANY GMBH INTERNATIONAL PROJECT DIRECTOR • JORIS POL, MEDIA MONKS BV DIGITAL PRODUCER • XANDER-QUENTIN AMO, MEDIA MONKS BV PROJECT MANAGEMENT • PAM LAMBECK, MEDIA MONKS BV INTERACTIVE DIRECTOR • JOUKE VUURMANS, MEDIA MONKS BV DESIGN LEAD • MARC VERMEEREN, MEDIA MONKS BV DEVELOPMENT LEAD • MIENT-JAN STELLING, PIETER VAN DE SLUIS, MEDIA MONKS BV SOUND STUDIO • STUDIO FUNK SOUND EDITOR • TIMO KOCKMEYER, STUDIO FUNK ENTERED BY • DDB GROUP DÜSSELDORF E03/245 • UNITED KINGDOM WEBISODES/SERIESCAMPAIGN TITLE • QUESTION EVERYTHING CLIENT • NEWS UK PRODUCT/SERVICE • THE TIMES/THE SUNDAY TIMES ADVERTISING AGENCY, CITY • GREY LONDON / PITCH & SYNC LONDON MEDIA AGENCY, CITY • MSIX MEDIA AGENCY LONDON PRODUCTION COMPANY, CITY • BETSY WORKS LONDON / ENVY POST PRODUCTION LONDON SERIES COMISSIONER • NICK STRINGER, NEWS UK CREATIVE DIRECTOR • PHIL LIND, BETSY WORLS CREATIVE DIRECTOR • DAVE MONK, GREY LONDON EXECUTIVE PRODUCER • PETER MAYNARD, BETSY WORKS SERIES ACCOUNT DIRECTOR • CLAUDIA COLLINS, NEWS UK SERIES PRODUCTION MANAGER • PAUL BEARD/ ELIZABETH DORSETT, BETSY WORKS ARCHIVE PRODUCERS • MARK TINKLER/ LISA CLAYTON-JONES, BETSY WORKS DIRECTOR • WILL CLARK, BETSY WORKS EDITOR • WILL EVANS/JOE WILBY, BETSY WORKS DIRECTOR OF PHOTOGRAPHY • TOM WRIGHT, BETSY WORKS PRODUCER • KAT AMARA-KORBA/SACHA EVANS, BETSY WORKS ENTERED BY • GREY LONDON E03/246 • UNITED KINGDOM WEBISODES/SERIESCAMPAIGN TITLE • TIMES NEW ROMAN CLIENT • NEWS UK PRODUCT/SERVICE • THE TIMES/THE SUNDAY TIMES ADVERTISING AGENCY, CITY • GREY LONDON / PITCH & SYNC LONDON MEDIA AGENCY, CITY • MSIX MEDIA AGENCY LONDON PRODUCTION COMPANY, CITY • BETSY WORKS LONDON / ENVY POST PRODUCTION LONDON SERIES COMISSIONER • NICK STRINGER, NEWS UK CREATIVE DIRECTOR • PHIL LIND, BETSY WORLS CREATIVE DIRECTOR • DAVE MONK, GREY LONDON EXECUTIVE PRODUCER • PETER MAYNARD, BETSY WORKS SERIES ACCOUNT DIRECTOR • CLAUDIA COLLINS, NEWS UK SERIES PRODUCTION MANAGER • PAUL BEARD/ELIZABETH DORSETT, BETSY WORKS ARCHIVE PRODUCERS • MARK TINKLER/ LISA CLAYTON-JONES, BETSY WORKS DIRECTOR • STEVEN QUA, BETSY WORKS EDITOR • GAVIN BURRIDGE, BETSY WORKS DIRECTOR OF PHOTOGRAPHY • JOEL DEVLIN, BETSY WORKS PRODUCER • SACHA EVANS, BETSY WORKS PICTURE POST PRODUCTION • STEVEN QUA/GAVIN BURRIDGE, BETSY WORKS ENTERED BY • GREY LONDON E03/247 • UNITED KINGDOM WEBISODES/SERIESCAMPAIGN TITLE • BRINGING THE WORLD TO BRITAIN CLIENT • NEWS UK PRODUCT/SERVICE • THE TIMES/THE SUNDAY TIMES ADVERTISING AGENCY, CITY • GREY LONDON / PITCH & SYNC LONDON MEDIA AGENCY, CITY • MSIX MEDIA AGENCY LONDON PRODUCTION COMPANY, CITY • BETSY WORKS LONDON / ENVY POST PRODUCTION LONDON SERIES COMISSIONER • NICK STRINGER, NEWS UK

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CREATIVE DIRECTOR • PHIL LIND, BETSY WORLS CREATIVE DIRECTOR • DAVE MONK, GREY LONDON EXECUTIVE PRODUCER • PETER MAYNARD, BETSY WORKS SERIES ACCOUNT DIRECTOR • CLAUDIA COLLINS, NEWS UK SERIES PRODUCTION MANAGER • PAUL BEARD/ELIZABETH DORSETT, BETSY WORKS ARCHIVE PRODUCERS • MARK TINKLER/ LISA CLAYTON-JONES, BETSY WORKS DIRECTOR • LIZ UNNA, BETSY WORKS EDITOR • ALEX LEA, BETSY WORKS DIRECTOR OF PHOTOGRAPHY • TOM SWINDELL/OLIVER SCHOFILED, BETSY WORKS PRODUCER • CELINA CUNNINGHAM, BETSY WORKS MUSIC COMPOSITION • LENNERT BUSCH, BETRY WORKS ENTERED BY • GREY LONDON E03/248 • UNITED KINGDOM WEBISODES/SERIESCAMPAIGN TITLE • THE FIFA FILES CLIENT • NEWS UK PRODUCT/SERVICE • THE TIMES/THE SUNDAY TIMES ADVERTISING AGENCY, CITY • GREY LONDON / PITCH & SYNC LONDON MEDIA AGENCY, CITY • MSIX MEDIA AGENCY LONDON PRODUCTION COMPANY, CITY • BETSY WORKS LONDON / ENVY POST PRODUCTION LONDON SERIES COMISSIONER • NICK STRINGER, NEWS UK CREATIVE DIRECTOR • PHIL LIND, BETSY WORLS CREATIVE DIRECTOR • DAVE MONK, GREY LONDON EXECUTIVE PRODUCER • PETER MAYNARD, BETSY WORKS SERIES ACCOUNT DIRECTOR • CLAUDIA COLLINS, NEWS UK SERIES PRODUCTION MANAGER • PAUL BEARD/ELIZABETH DORSETT, BETSY WORKS ARCHIVE PRODUCERS • MARK TINKLER/ LISA CLAYTON-JONES, BETSY WORKS DIRECTOR • WILL CLARK, BETSY WORKS EDITOR • ALEX LEA, BETSY WORKS DIRECTOR OF PHOTOGRAPHY • CANNY RICHARDSON, BETSY WORKS ENTERED BY • GREY LONDON E03/249 • UNITED KINGDOM WEBISODES/SERIESCAMPAIGN TITLE • ART OF SATIRE CLIENT • NEWS UK PRODUCT/SERVICE • THE TIMES/THE SUNDAY TIMES ADVERTISING AGENCY, CITY • GREY LONDON / PITCH & SYNC LONDON MEDIA AGENCY, CITY • M/SIX LONDON PRODUCTION COMPANY, CITY • BETSY WORKS LONDON / ENVY POST PRODUCTION LONDON SERIES COMISSIONER • NICK STRINGER, NEWS UK CREATIVE DIRECTOR • PHIL LIND, BETSY WORLS CREATIVE DIRECTOR • DAVE MONK, GREY LONDON EXECUTIVE PRODUCER • PETER MAYNARD, BETSY WORKS SERIES ACCOUNT DIRECTOR • CLAUDIA COLLINS, NEWS UK SERIES PRODUCTION MANAGER • PAUL BEARD/ELIZABETH DORSETT, BETSY WORKS ARCHIVE PRODUCERS • MARK TINKLER/ LISA CLAYTON-JONES, BETSY WORKS DIRECTOR • LIZ UNNA, BETSY WORKS EDITOR • ALEX LEA, BETSY WORKS DIRECTOR OF PHOTOGRAPHY • TOM SWINDELL/OLIVER SCHOFILED, BETSY WORKS PRODUCER • SELENA CUNNINGHAM, BETSY WORKS ENTERED BY • GREY LONDON E04/040 • GERMANY OTHER VIDEO TITLE • WI FI DOGS CLIENT • DEUTSCHE TELEKOM PRODUCT/SERVICE • TRAVEL & SURF ADVERTISING AGENCY, CITY • DDB GROUP GERMANY BERLIN MEDIA AGENCY, CITY • MEDIACOM GERMANY DÜSSELDORF PRODUCTION COMPANY, CITY • COMMUNITY FILM MÜNICH / SMUGGLER LONDON CHIEF CREATIVE OFFICER • ERIC SCHOEFFLER, DDB GROUP EXECUTIVE CREATIVE DIRECTOR • MATTHIAS SCHMIDT, DDB GROUP CREATIVE DIRECTION • VEIT MOELLER, NILS HASEBORG, DDB GROUP ART DIRECTION • KONRADIN RESA, JACOPO BIORCIO, NAZGOL ATHARI-NEJAD, DDB GROUP COPYWRITER • ALICE BOTTARO, MARC LUEDEMANN, LYDIA WILLIE, DDB GROUP AGENCY PRODUCER • JENS MECKING, DDB GROUP DIRECTOR • RANDY KRALLMAN PRODUCER • GUSTAV GELDENHUYS, VOLKER HANNWACKER, ACKI HELDENS EDITOR • TOBIAS SUHM CINEMATOGRAPHER • ERIK WILSON ACCOUNT DIRECTOR • DANIELA HOFMANN, DDB GROUP ACCOUNT MANAGER • ANNIKA GLANDER, DDB GROUP STRATEGIC PLANNING DIRECTOR • GORDON EUCHLER, DDB GROUP 1ST AD • MIGUEL LOMBARDI SET DESIGN • JASON SCHUSTER ART DIRECTOR • ARIEL ZALAZAR PROGRAMMER • ANDRE ZSCHAEBITZ, T8Y MUSIC COMPOSER • BUTTER. MUSIC AND SOUND ENTERED BY • DDB GROUP GERMANY BERLIN

F01/011 • FRANCE ENGAGEMENT PLATFORM TITLE • HELLO PLAY! CLIENT • BNP PARIBAS PRODUCT/SERVICE • HELLO BANK! ADVERTISING AGENCY, CITY • WE ARE SOCIAL PARIS PRODUCTION COMPANY, CITY • FIGHTING FISH CLICHY MANAGING DIRECTOR • SANDRINE PLASSERAUD, WE ARE SOCIAL DEPUTY MANAGING DIRECTOR • GUILLAUME LALU, WE ARE SOCIAL SENIOR ACCOUNT DIRECTOR • NICOLAS SOUFFLEUR, WE ARE SOCIAL CREATIVE DIRECTOR • THOMAS GUILHOT, WE ARE SOCIAL HEAD OF CREATIVE TECHNOLOGY • STÉPHANE MAGUET, WE ARE SOCIAL ACCOUNT MANAGER • DIMITRI GASULLA, WE ARE SOCIAL ACCOUNT MANAGER • THIBAUT SEBIRE, WE ARE SOCIAL ART DIRECTOR • ROMAIN PAYAN, WE ARE SOCIAL COPYWRITER • GUILLAUME CLARKE, WE ARE SOCIAL FILM DIRECTOR • TOM SCHLAGKAMP, TOM SCHLAGKAMP ENTERED BY • WE ARE SOCIAL PARIS F01/055 • USA ENGAGEMENT PLATFORM TITLE • TACO BELL BLACKOUT CLIENT • TACO BELL PRODUCT/SERVICE • FAST FOOD RESTAURANT ADVERTISING AGENCY, CITY • DIGITASLBI SAN FRANCISCO CHIEF CREATIVE OFFICER, NORTH AMERICA • RONALD NG, DIGITASLBI EVP, EXECUTIVE CREATIVE DIRECTOR • MORGAN CARROLL, DIGITASLBI EVP/MANAGING DIRECTOR, SAN FRANCISCO • DAVE MARSEY, DIGITASLBI SVP/EXECUTIVE DIRECTOR, CREATIVE • ERIC DEAN, DIGITASLBI VP/ DIRECTOR, CREATIVE • PAUL BJORK, DIGITASLBI VP/ DIRECTOR, CREATIVE • BRAD MEYERS, DIGITASLBI ASSOCIATE DIRECTOR, CREATIVE • JAMES DUFFY, DIGITASLBI ASSOCIATE DIRECTOR, CREATIVE • GREG COFFIN, DIGITASLBI SENIOR COPYWRITER • JASON MOY, DIGITASLBI EXECUTIVE PRODUCER • GWEN BARKER, DIGITASLBI ASSOCIATE PRODUCER • TAYLOR HUMPHREYS, DIGITASLBI ASSOCIATE DIRECTOR, INTEGRATED PRODUCTION • KIRA ROMANSKY, DIGITASLBI VP / GROUP DIRECTOR, ACCOUNT • DEAN RUBINSTEIN, DIGITASLBI ACCOUNT MANAGER • ANDREW FURTH, DIGITASLBI ACCOUNT EXECUTIVE • HANNA MCPHEE, DIGITASLBI VP / DIRECTOR, CREATIVE STRATEGY • ELIZA LOCHNER, DIGITASLBI CREATIVE STRATEGIST • JEAN-MICHEL HOFFMAN, DIGITASLBI VP / GROUP DIRECTOR, MEDIA • JOHN TUCHTENHAGEN, DIGITASLBI MEDIA SUPERVISOR • LARISA JOHNSON, CARLEY ROSENBERG, DIGITASLBI MEDIA PLANNER • OLIVER BERBECARU, DIGITASLBI ENTERED BY • DIGITASLBI SAN FRANCISCO F03/026 • USA RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE CLIENT • EA SPORTS PRODUCT/SERVICE • MADDEN GIFERATOR ADVERTISING AGENCY, CITY • GROW NORFOLK / HEAT SAN FRANCISCO / GOOGLE CREATIVE PATNERSHIPS MOUNTAIN VIEW ENTERED BY • GROW NORFOLK F03/029 • THE NETHERLANDS RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • #HAPPYTOHELP CLIENT • KLM ROYAL DUTCH AIRLINES PRODUCT/SERVICE • #HAPPYTOHELP ADVERTISING AGENCY, CITY • DDB & TRIBAL WORLDWIDE AMSTERDAM PRODUCTION COMPANY, CITY • MIKE TV AMSTERDAM CREATIVE DIRECTOR • POL HOENDERBOOM, DDB & TRIBAL WORLDWIDE, AMSTERDAM CREATIVE DIRECTOR • BART MOL, DDB & TRIBAL WORLDWIDE, AMSTERDAM SR. DESIGNER • KEITH KORNSON, DDB & TRIBAL WORLDWIDE, AMSTERDAM DESIGNER • JAAP KRAAN, DDB & TRIBAL WORLDWIDE, AMSTERDAM CLIENT SERVICES DIRECTOR • ESTHER TE PAS, DDB & TRIBAL WORLDWIDE, AMSTERDAM ACCOUNT MANAGER • JOLIJN DE HAAS, DDB & TRIBAL WORLDWIDE, AMSTERDAM SENIOR PROJECT MANAGER • JESSE MONS, DDB & TRIBAL WORLDWIDE, AMSTERDAM STRATEGY DIRECTOR • RALF HESEN, DDB & TRIBAL WORLDWIDE, AMSTERDAM STRATEGY PLANNER • WYBE SALLOWS, DDB & TRIBAL WORLDWIDE, AMSTERDAM PRODUCTION COMPANY • MIKE TV, MIKE TV TECHNICAL REALIZATION • SIGHTLINE / VAN DER WAERDEN PRODUCTIES, SIGHTLINE / VAN DER WAERDEN PRODUCTIES DIRECTOR COMMUNICATIONS AND CORPORATE IDENTITY • FRANK HOUBEN, KLM ROYAL DUTCH AIRLINES HEAD OF MARKETING COMMUNICATIONS • NATASCHA VAN ROODE, KLM ROYAL DUTCH AIRLINES SR. PROJECT MANAGER MARKETING COMMUNICATIONS • MARIT BADIA HILLIGEHEKKEN, KLM ROYAL DUTCH AIRLINES CREATIVES INVOLVED • BRAM HOLZAPFEL, STEPHEN JOSS, STEF JONGENELEN, PIETER VAN DEN HEUVEL, AXEL VAN W, DDB & TRIBAL WORLDWIDE, AMSTERDAM SOCIAL EDITORIAL • ANNELI RISPENS, MIRANDA VAN GENDT, STEVEN DE JONG, DDB & TRIBAL WORLDWIDE, AMSTERDAM ENTERED BY • DDB & TRIBAL WORLDWIDE AMSTERDAM

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F03/042 • USA RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) TITLE • NEWCASTLE BAND OF BRANDS CLIENT • HEINKEN USA PRODUCT/SERVICE • NEWCASTLE BROWN ALE ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • MEDIAVEST NEW YORK PRODUCTION COMPANY, CITY • CAVIAR LOS ANGELES CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 GROUP CREATIVE DIRECTOR • SCOTT BELL, DROGA5 SENIOR ART DIRECTOR • DAN KENNEALLY, DROGA5 SENIOR COPYWRITER • RYAN RAAB, DROGA5 JUNIOR ART DIRECTOR • MARTINS ZELCS, DROGA5 JUNIOR COPYWRITER • BRYAN STOKELY, DROGA5 DIGITAL DESIGNER • JEFF KARDOS, DROGA5 CHIEF STRATEGY OFFICER • JONNY BAUER, DROGA5 HEAD OF STRATEGY • CHET GULLAND, DROGA5 SENIOR STRATEGIST • NICK MASCHMEYER, DROGA5 SOCIAL STRATEGIST • REBECCA RUSSELL, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 SENIOR BROADCAST PRODUCER • DAVID CARDINALI, DROGA5 GROUP ACCOUNT DIRECTOR • DAN GONDA, DROGA5 ACCOUNT DIRECTOR • NADIA MALIK, DROGA5 ACCOUNT MANAGER • ASHTON ATLAS, DROGA5 INTERACTIVE PRODUCER • RAINY KUMAR, DROGA5 ASSOCIATE DIRECTOR OF TECHNOLOGY • KEATH CHAN, DROGA5 TECHNICAL LEAD • JOACHIM DO, DROGA5 ENTERED BY • DROGA5 NEW YORK F04/028 • USA USE OF CO-CREATION & USER GENERATED CONTENT TITLE • EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE CLIENT • EA SPORTS PRODUCT/SERVICE • MADDEN GIFERATOR ADVERTISING AGENCY, CITY • GROW NORFOLK / HEAT SAN FRANCISCO / GOOGLE CREATIVE PATNERSHIPS MOUNTAIN VIEW ENTERED BY • GROW NORFOLK F04/045 • USA USE OF CO-CREATION & USER GENERATED CONTENT TITLE • WHAT LIVES INSIDE CLIENT • INTEL + DELL PRODUCT/SERVICE • DELL VENUE TABLET WITH INTEL INSIDE ADVERTISING AGENCY, CITY • PEREIRA & O’DELL SAN FRANCISCO MEDIA AGENCY, CITY • MEDIACOM NEW YORK PRODUCTION COMPANY, CITY • RSA FILMS LOS ANGELES / MPC SANTA MONICA / LAUNDRY! LOS ANGELES CHIEF CREATIVE OFFICER • PJ PEREIRA, PEREIRA & O’DELL EXECUTIVE CREATIVE DIRECTOR • JAIME ROBINSON, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • JASON APALISKI, PEREIRA & O’DELL GROUP CREATIVE DIRECTOR • ROBERT LAMBRECHTS, PEREIRA & O’DELL SENIOR DESIGNER • MOSES KELANY, PEREIRA & O’DELL VP OF PRODUCTION • JEFF FERRO, PEREIRA & O’DELL SR. FILM PRODUCER • ELISA MOORE, PEREIRA & O’DELL SENIOR INTERACTIVE PRODUCER • ERIN DAHLBECK DAVIS, PEREIRA & O’DELL TRAILER/INTERACTIVE EDITOR • COLLIN KRINER, PEREIRA & O’DELL CO-DIRECTOR OF CLIENT SERVICES • HENRY ARLANDER, PEREIRA & O’DELL ACCOUNT DIRECTOR • MARISA QUITER, PEREIRA & O’DELL ACCOUNT EXECUTIVE • JESSICA BAER, PEREIRA & O’DELL VP OF COMMUNICATIONS STRATEGY • JOSH BRANDAU, PEREIRA & O’DELL MEDIA STRATEGIST • PETE FISHMAN, PEREIRA & O’DELL BUSINESS AFFAIRS DIRECTOR • RUSS NADLER, PEREIRA & O’DELL PUBLICIST • MOLLY PARSLEY, PEREIRA & O’DELL PRODUCTION INTERN • JOSH DIAZ, PEREIRA & O’DELL CREATIVE • ROSS CAVIN, PEREIRA & O’DELL CREATIVE • CHRIS ADAMS, PEREIRA & O’DELL FILM DIRECTOR • ROBERT STROMBERG, RSA FILMS ENTERED BY • PEREIRA & O’DELL SAN FRANCISCO F05/018 • USA INFLUENCER/CELEBRITY/BLOGGER OUTREACH PROGRAM TITLE • HORSE WITH HARDEN CLIENT • FOOT LOCKER PRODUCT/SERVICE • FOOT LOCKER ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTORS • CHRIS BERESFORD-HILL/ DAN LUCEY, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • JESSE SNYDER/ JAMES KUCZYNSKI, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/COPYWRITERS • TIM WASSLER/ RYAN LAWRENCE, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK ASSOCIATE DIRECTOR OF DIGITAL PRODUCTION • JOE CROSON, BBDO NEW YORK LEAD PRODUCER • DAVID MARTINEZ, BBDO NEW YORK

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SHOT PRODUCER • ERIC BLOOM, BBDO NEW YORK INTERACTIVE PRODUCER • COURTNEY FALLOW, BBDO NEW YORK PRODUCTION SUPERVISOR • MICHAEL GENTILE, BBDO NEW YORK ACCOUNT TEAM • JANELLE VAN WONDEREN/NICK ROBBINS/ SAMUEL HENDERSON, BBDO NEW YORK SENIOR DIGITAL STRATEGIST • RHYS HILLMAN, BBDO NEW YORK SENIOR PLANNER • BRIT BROWNING, BBDO NEW YORK PRODUCTION AGENCY • THE KITCHEN @ BBDO, BBDO NEW YORK DIRECTOR • LAWRENCE CHEN, BBDO NEW YORK DIRECTOR OF PHOTOGRAPHY • TINX CHAN, N/A LINE PRODUCER • JONATHAN HSU, HSUBOX PRODUCTIONS INC. EDITORS • KEITH VOGELSONG/NICK DIVERS, N/A MUSIC COMPANY • APOLLO STUDIOS, APOLLO STUDIOS ENTERED BY • BBDO NEW YORK F05/084 • SWEDEN INFLUENCER/CELEBRITY/BLOGGER OUTREACH PROGRAM TITLE • 805 MILLION NAMES CLIENT • UNITED NATIONS WORLD FOOD PROGRAMME PRODUCT/SERVICE • FIGHTING HUNGER WORLDWIDE ADVERTISING AGENCY, CITY • FORSMAN & BODENFORS GOTHENBURG PRODUCTION COMPANY, CITY • NEW LAND STOCKHOLM / ICONOCLAST PARIS COPYWRITER • FREDRIK JANSSON, KAROLINA WIDELL, FORSMAN & BODENFORS ART DIRECTOR • STAFFAN LAMM, ANDREAS MALM, FORSMAN & BODENFORS ACCOUNT SUPERVISOR • HANS ANDERSSON, FORSMAN & BODENFORS ACCOUNT MANAGER • MARTIN JOHANSSON, FORSMAN & BODENFORS AGENCY PRODUCER • ALEXANDER BLIDNER, JENS ODELBRING, FORSMAN & BODENFORS DIGITAL AGENCY PRODUCER • PETER GAUDIANO, FORSMAN & BODENFORS DIRECTOR • GUSTAV JOHANSSON, NEW LAND DIRECTOR OF PHOTOGRAPHY • NIKLAS JOHANSSON, NEW LAND EDITOR • ROBIN SIWE, CALLBOY PRODUCER • SOPHIE TAMM CHRISTENSEN, NEW LAND SOUND DESIGN • ERIC THORSELL, POST PRODUCTION • STOPP / FAMILY, WEB AGENCY • LUNDGREN+LINDQVIST, DEVELOPER • MIKAEL HOLM, PR, SOCIAL MEDIA & CONTENT INTEGRATION • MATHIAS ERIKSSON, CHARLOTTE HENRIKSSON & TEREZA FRANZÉN, MATTER, MUSIC • ARTIST: JÓNSI, WRITTEN BY: JÓN ÞÓR BIRGISSON, PRODUCED BY: PETER KATIS, SONG TITLE • ”TORNADO”, ADVERTISER’S SUPERVISOR • ZLATAN IBRAHIMOVIC, HELENA SEGER ENTERED BY • FORSMAN & BODENFORS GOTHENBURG F06/025 • USA INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS) TITLE • HOPE.LY CLIENT • AMERICAN RED CROSS & BITLY PRODUCT/SERVICE • AMERICAN RED CROSS & BITLY ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOM MARKHAM, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOYGAR BAZARKAYA, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • DAMJAN PITA/DEREK HARMS, BBDO NEW YORK COPYWRITER • ALLIE TOWNSEND, BBDO NEW YORK DIRECTOR OF DESIGN, EXPERIENCE, & INNOVATION • SIMON MOGREN, BBDO NEW YORK SENIOR DESIGNER • BHANU ARBUARATNA, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK DIRECTOR OF DIGITAL OPERATIONS • CLEMENS BRANDT, BBDO NEW YORK EXECUTIVE DIGITAL PRODUCER • ERIC BERG, BBDO NEW YORK CONTENT PRODUCER • DANIEL IVANOV, BBDO NEW YORK HEAD OF MUSIC PRODUCTION • RANI VAZ, BBDO NEW YORK ACCOUNT TEAM/PLANNER • KATHRYN BROWN/EMILY MORRIS/ ANNA MILLS/RHYS HILLMAN, BBDO NEW YORK TECHNICAL DIRECTOR • MICHAEL CONDOURIS, BBDO NEW YORK ASSOCIATE TECHNICAL DIRECTOR • KONSTANTIN ROZINOV, BBDO NEW YORK DEVELOPERS • COLLEEN COOK/CHRIS D’ANDREA, BBDO NEW YORK QA ENGINEER • JIMMY MCGEE, BBDO NEW YORK EXECUTIVE PRODUCER • RENEE HAAR, THE KITCHEN @ BBDO SOUND ENGINEERS • COREY BAUMAN/JOHN CABRERA, THE KITCHEN @ BBDO ENTERED BY • BBDO NEW YORK F06/044 • GERMANY INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS) TITLE • THE BERLIN WALL OF SOUND CLIENT • SOUNDCLOUD PRODUCT/SERVICE • SOUNDCLOUD ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN

LIONS DAILY NEWS

CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD ENTERED BY • GREY GERMANY DÜSSELDORF F07/002 • BELGIUM CONTENT PLACEMENT (INCL. COPY/IMAGE/AUDIO/VIDEO PLACEMENT) TITLE • SPECIAL OLYMPICS - KEVIN DE BRUYNE CLIENT • SPECIAL OLYMPICS BELGIUM PRODUCT/SERVICE • SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 ADVERTISING AGENCY, CITY • LDV UNITED ANTWERP CREATIVE DIRECTOR • BART GIELEN, LDV UNITED ART DIRECTOR • HAN VERSCHAEREN, LDV UNITED ART DIRECTOR • THOMAS THYSENS, LDV UNITED COPYWRITER • RUBEN VAN MALDEGHEM, LDV UNITED COPYWRITER • TINE BONGAERTS, LDV UNITED PLANNING DIRECTOR • KRISTOF JANSSENS, LDV UNITED PLANNER • ELINE GOETHALS, LDV UNITED DESIGNER • JEFFREY UTEN, LDV UNITED PRODUCTION DESIGNER • NIKI DESIRON, LDV UNITED ACCOUNT DIRECTOR • PETRA DE ROOS, LDV UNITED PROJECT MANAGER • ASTRID CLAUS, LDV UNITED PHOTOGRAPHER • THE PICKLES, THE PICKLES ENTERED BY • LDV UNITED ANTWERP F07/014 • GERMANY CONTENT PLACEMENT (INCL. COPY/IMAGE/AUDIO/VIDEO PLACEMENT) TITLE • THE BERLIN WALL OF SOUND CLIENT • SOUNDCLOUD PRODUCT/SERVICE • SOUNDCLOUD ADVERTISING AGENCY, CITY • GREY GERMANY DÜSSELDORF / GREY GERMANY BERLIN CHIEF CREATIVE OFFICER • FABIAN KIRNER, GREY GERMANY EXECUTIVE CREATIVE DIRECTOR • OLIVER HANDLOS, GREY BERLIN CREATIVE DIRECTOR • ACHIM WEBER, GREY BERLIN CREATIVE DIRECTOR • JAN LUCAS, GREY BERLIN SOUND DESIGNER • PATRICK PETZOLD, STUDIO 206 SOUND DESIGNER • SÉBASTIEN ALAZET, STUDIO 206 ACCOUNT DIRECTOR • STEFAN NOTTHOFF, GREY BERLIN MANAGING DIRECTOR • MATTHIAS MEUSEL, GREY BERLIN GENERAL MANAGER • THOM CUMMINGS, SOUNDCLOUD ENTERED BY • GREY GERMANY DÜSSELDORF F09/002 • USA USE OF SOCIAL DATA & INSIGHT TITLE • ADOPTABLE TRENDS CLIENT • DPA PRODUCT/SERVICE • PET ADOPTION ADVERTISING AGENCY, CITY • DIESTE DALLAS CHIEF CREATIVE OFFICER • PACO OLAVARRIETA, DIESTE/INC. EXECUTIVE CREATIVE DIRECTOR • CIRO SARMIENTO, DIESTE/INC. ASSOCIATE CREATIVE DIRECTOR • MONICA DOUGLAS, DIESTE/INC. COPYWRITER • JOSE BENITEZ, DIESTE/INC. ART DIRECTOR • FRANCISCO ARRANZ, DIESTE/INC. JR ART DIRECTOR • ARTURO LEE, DIESTE/INC. HEAD OF ART • GUSTAVO ZAPATA, DIESTE/INC. DIRECTOR OF DIGITAL • FRANCISCO CÁRDENAS, DIESTE/INC. COMMUNITY MANAGER • JESSE ECHEVARRÍA, DIESTE/INC. DIRECTOR OF PR • CARLA EBOLI, DIESTE/INC. AGENCY PRODUCER • JOHN COSTELLO, DIESTE/INC. ACCOUNT DIRECTOR • ANITA HAMILTON, DIESTE/INC. ACCOUNT SUPERVISOR • ELVA GARZA, DIESTE/INC. DIRECTOR • JORGE COLON, LEITCA FILMS EXECUTIVE PRODUCER • MELINA ACEVEDO, LEITCA FILMS MUSIC SUPERVISOR • ALEXIS ESTIZ, PERSONAL MUSIC AUDIO ENGINEER/SOUND DESIGNER • LUIS GOMEZ, PERSONAL MUSIC PRODUCER • VANESSA LOZANO, PERSONAL MUSIC PAID MEDIA DIRECTOR • LAUREN SEIFRIED, STANDING DOG INTERACTIVE PAID MEDIA DIRECTOR • RYAN OWENS, STANDING DOG INTERACTIVE ENTERED BY • DIESTE DALLAS F09/006 • THE NETHERLANDS USE OF SOCIAL DATA & INSIGHT TITLE • #HAPPYTOHELP CLIENT • KLM ROYAL DUTCH AIRLINES PRODUCT/SERVICE • #HAPPYTOHELP ADVERTISING AGENCY, CITY • DDB & TRIBAL WORLDWIDE AMSTERDAM PRODUCTION COMPANY, CITY • MIKE TV AMSTERDAM CREATIVE DIRECTOR • POL HOENDERBOOM, DDB & TRIBAL WORLDWIDE, AMSTERDAM CREATIVE DIRECTOR • BART MOL, DDB & TRIBAL WORLDWIDE, AMSTERDAM SR. DESIGNER • KEITH KORNSON, DDB & TRIBAL WORLDWIDE, AMSTERDAM DESIGNER • JAAP KRAAN, DDB & TRIBAL WORLDWIDE, AMSTERDAM CLIENT SERVICES DIRECTOR • ESTHER TE PAS, DDB & TRIBAL WORLDWIDE, AMSTERDAM

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LIONS DAILY NEWS

ACCOUNT MANAGER • JOLIJN DE HAAS, DDB & TRIBAL WORLDWIDE, AMSTERDAM SENIOR PROJECT MANAGER • JESSE MONS, DDB & TRIBAL WORLDWIDE, AMSTERDAM STRATEGY DIRECTOR • RALF HESEN, DDB & TRIBAL WORLDWIDE, AMSTERDAM STRATEGY PLANNER • WYBE SALLOWS, DDB & TRIBAL WORLDWIDE, AMSTERDAM PRODUCTION COMPANY • MIKE TV, MIKE TV TECHNICAL REALIZATION • SIGHTLINE / VAN DER WAERDEN PRODUCTIES, SIGHTLINE / VAN DER WAERDEN PRODUCTIES DIRECTOR COMMUNICATIONS AND CORPORATE IDENTITY • FRANK HOUBEN, KLM ROYAL DUTCH AIRLINES HEAD OF MARKETING COMMUNICATIONS • NATASCHA VAN ROODE, KLM ROYAL DUTCH AIRLINES SR. PROJECT MANAGER MARKETING COMMUNICATIONS • MARIT BADIA HILLIGEHEKKEN, KLM ROYAL DUTCH AIRLINES CREATIVES INVOLVED • BRAM HOLZAPFEL, STEPHEN JOSS, STEF JONGENELEN, PIETER VAN DEN HEUVEL, AXEL VAN W, DDB & TRIBAL WORLDWIDE, AMSTERDAM SOCIAL EDITORIAL • ANNELI RISPENS, MIRANDA VAN GENDT, STEVEN DE JONG, DDB & TRIBAL WORLDWIDE, AMSTERDAM ENTERED BY • DDB & TRIBAL WORLDWIDE AMSTERDAM F10/034 • BRAZIL APPLICATIONS / TOOLS TITLE • MUTANT FONT CLIENT • AMNESTY INTERNATIONAL PRODUCT/SERVICE • PUBLIC AWARENESS NGO ADVERTISING AGENCY, CITY • AFRICA SÃO PAULO PRODUCTION COMPANY, CITY • BUENA ESTUDIOS RIO DE JANEIRO CCO • SERGIO GORDILHO, AFRICA EXECUTIVE CREATIVE DIRECTOR • ALVARO RODRIGUES, AFRICA EXECUTIVE CREATIVE DIRECTOR • RAFAEL PITANGUY, AFRICA EXECUTIVE CREATIVE DIRECTOR • ECO MOLITERNO, AFRICA CREATIVE DIRECTOR • DIOGO MELLO, AFRICA COPYWRITER • OTTO PAJUNK, AFRICA ART DIRECTOR • GUILHERME CUNHA, AFRICA COPYWRITER • MAICON SILVEIRA, AFRICA ART DIRECTOR • MARCOS GEMAL, AFRICA ART DIRECTOR • RAFAEL PFALTZGRAFF, AFRICA ART DIRECTOR • GUSTAVO MARCULA, AFRICA PROJECT MANAGER • MONIQUE LOPES LIMA, AFRICA AGENCY PRODUCER • MARCELLA NISSENTAL, AFRICA CLIENT SERVICES TEAM • MARCIA FEITOSA / MAIRA NOGUEIRA, AFRICA PRODUCTION COMPANY • BUENA ESTUDIOS TEAM / DASH FILM TEAM, BUENA ESTUDIOS / DASH FILM DIRECTOR • JOAO PEDRO DA COSTA BRAGA, BUENA ESTUDIOS WEB DEVELOPER • MAGNO COSTA, MAGNO COSTA SOUND DESIGN • SILENCE TEAM, SILENCE DESIGN PRODUCTION • SALOMON DESIGN TEAM, SALOMON DESIGN ENTERED BY • AFRICA SÃO PAULO F11/003 • USA SOCIAL CURRENCY & COMMERCE TITLE • HOPE.LY CLIENT • AMERICAN RED CROSS & BITLY PRODUCT/SERVICE • AMERICAN RED CROSS & BITLY ADVERTISING AGENCY, CITY • BBDO NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE CHIEF CREATIVE OFFICER • GREG HAHN, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOM MARKHAM, BBDO NEW YORK EXECUTIVE CREATIVE DIRECTOR • TOYGAR BAZARKAYA, BBDO NEW YORK ASSOCIATE CREATIVE DIRECTORS/ART DIRECTORS • DAMJAN PITA/DEREK HARMS, BBDO NEW YORK COPYWRITER • ALLIE TOWNSEND, BBDO NEW YORK DIRECTOR OF DESIGN, EXPERIENCE, & INNOVATION • SIMON MOGREN, BBDO NEW YORK SENIOR DESIGNER • BHANU ARBUARATNA, BBDO NEW YORK DIRECTOR OF INTEGRATED PRODUCTION • DAVID ROLFE, BBDO NEW YORK DIRECTOR OF DIGITAL OPERATIONS • CLEMENS BRANDT, BBDO NEW YORK EXECUTIVE DIGITAL PRODUCER • ERIC BERG, BBDO NEW YORK CONTENT PRODUCER • DANIEL IVANOV, BBDO NEW YORK HEAD OF MUSIC PRODUCTION • RANI VAZ, BBDO NEW YORK ACCOUNT TEAM/PLANNER • KATHRYN BROWN/EMILY MORRIS/ ANNA MILLS/RHYS HILLMAN, BBDO NEW YORK TECHNICAL DIRECTOR • MICHAEL CONDOURIS, BBDO NEW YORK ASSOCIATE TECHNICAL DIRECTOR • KONSTANTIN ROZINOV, BBDO NEW YORK DEVELOPERS • COLLEEN COOK/CHRIS D’ANDREA, BBDO NEW YORK QA ENGINEER • JIMMY MCGEE, BBDO NEW YORK EXECUTIVE PRODUCER • RENEE HAAR, THE KITCHEN @ BBDO SOUND ENGINEERS • COREY BAUMAN/JOHN CABRERA, THE KITCHEN @ BBDO ENTERED BY • BBDO NEW YORK G03/009 • THE NETHERLANDS LIVE DIGITAL TITLE • IMAGINATION MACHINE CLIENT • S7 AIRLINES PRODUCT/SERVICE • S7 AIRLINES ADVERTISING AGENCY, CITY • WIEDEN+KENNEDY AMSTERDAM MEDIA AGENCY, CITY • EASY-MEDIA MOSCOW

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EXECUTIVE CREATIVE DIRECTORS • MARK BERNATH & ERIC QUENNOY, WIEDEN+KENNEDY AMSTERDAM CREATIVE DIRECTORS • DANIEL SCHAEFER & SZYMON ROSE, WIEDEN+KENNEDY AMSTERDAM CREATIVES • VASCO VICENTE & EVGENY PRIMACHENKO, WIEDEN+KENNEDY AMSTERDAM HEAD OF INTERACTIVE PRODUCTION • KELSIE VAN DEMAN, WIEDEN+KENNEDY AMSTERDAM HEAD OF BROADCAST PRODUCTION • JOE TOGNERI, WIEDEN+KENNEDY AMSTERDAM BROADCAST PRODUCER • JUDD CARAWAY, WIEDEN+KENNEDY AMSTERDAM DIRECTOR • JOHN FILIPE, WIEDEN+KENNEDY AMSTERDAM EDITOR • ROBIN PIJPERS, WIEDEN+KENNEDY AMSTERDAM STRATEGIC PLANNER • NICK DOCHERTY, WIEDEN+KENNEDY AMSTERDAM ACCOUNT TEAM • KIRK JOHNSEN, NICK CAMPION, YULIA PROKHOROVA, WIEDEN+KENNEDY AMSTERDAM STUDIO TEAM • JACKIE BARBOUR, NOA REDERO, WIEDEN+KENNEDY AMSTERDAM PM, BUSINESS AFFAIRS • STACEY PRUDDEN, KACEY KELLEY, WIEDEN+KENNEDY AMSTERDAM CREATIVE TECHNOLOGIST • KEES PLATTEL, WIEDEN+KENNEDY AMSTERDAM CREATIVE DIRECTORS • MATT COTTAM, PAUL SKINNER, TELLART PRODUCER • CHARLIE LEDBETTER, TELLART DESIGN & TECH TEAM • CHRISTIAN ERVIN, ZAZA ZUILHOF, PIERLUIGI DALLA ROSA, KUAN-JU WU, IVOR WILLIAMS, TELLART FILM PRODUCER • PAVEL ANANICH, OPERATOR INSTALLATION SOUND DESIGN • ALEX NICHOLLS-LEE, JUAN PABLO THUMMLER, RANDALL MACDONALD, WAVE STUDIOS CLIENT MANAGEMENT TEAM • TATIANA FILEVA, ELEONORA ROMANOVA, ALEXANDRA KOMAROVA, ALEXANDRA GRIBKOVA, S7 AIRLINES CLIENT MARKETING AND BRAND TEAM • IRINA KOLESNIKOVA, NATALYA KOZLOVA, ELENA ELSUKOVA, TATIANA YAICHNIKOVA, IRINA Z, S7 AIRLINES ENTERED BY • WIEDEN+KENNEDY AMSTERDAM H01/015 • JAPAN TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS) TITLE • EYE PLAY THE PIANO CLIENT • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS PRODUCT/SERVICE • THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS ADVERTISING AGENCY, CITY • HAKUHODO KETTLE TOKYO PRODUCTION COMPANY, CITY • TOKYO TOKYO CREATIVE DIRECTOR • SHOTA HATANAKA, HAKUHODO KETTLE PRODUCER • KEITARO KAMIJO, HAKUHODO TECHNICAL DIRECTOR / PROGRAMMER • MASASHI OHASHI, AID-DCC INC. TECHNICAL DIRECTOR / SOUND PRODUCER • KENJIRO MATSUO, INVISIBLE DESIGNS LAB. DESIGNER • YURI MORIMOTO, AID-DCC INC. MOTION DESIGNER • TAKAYUKI KITAI, AID-DCC INC. PROGRAMMER • YOSHIAKI KAJIYASHIKI, AID-DCC INC. SYSTEM ENGINEER • MASARU KINOSHITA, AID-DCC INC. TRANSPORTER • KENTARO MURAISHI PRODUCER • TOSHIYUKI TAKEI, TOKYO /TAIYOKIKAKU DIRECTOR • KAZUMA KITADA, TOKYO /TAIYOKIKAKU PRODUCTION MANAGER • MASAYOSHI TAKAYANAGI, TOKYO / TAIYOKIKAKU PRODUCTION MANAGER • RINTARO KOZASA, TOKYO /TAIYOKIKAKU PRODUCTION MANAGER • TOMOYA TAJIMA, TAIYOKIKAKU CAMERA • SHINGO IKEURA CAMERA • KEIICHI TOMITA CAMERA • RYOSUKE TOYAMA PR PRODUCER • TAKASHI UNO, P-POINT PR PRODUCER • RYO MURAMATSU, P-POINT PIANO PLAYER • KOTA NUMAJIRI ENTERED BY • HAKUHODO KETTLE TOKYO H02/007 • JAPAN SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) TITLE • REVIVING LEGENDS CLIENT • JAPAN SPORT COUNCIL PRODUCT/SERVICE • NATIONAL STADIUM ADVERTISING AGENCY, CITY • DENTSU INC. TOKYO / DENTSU TEC INC. TOKYO PRODUCTION COMPANY, CITY • P.I.C.S TOKYO EXECUTIVE CREATIVE DIRECTOR • YUYA FURUKAWA, DENTSU INC. CREATIVE DIRECTOR/CREATIVE TECHNOLOGIST • KAORU SUGANO, DENTSU INC. CREATIVE DIRECTOR/PLANNER • KOTA TOHATA, DENTSU INC. COPYWRITER • KANA KOYAMA, DENTSU INC. PLANNER • SHINYA SEINO, DENTSU INC. AGENCY PRODUCER • HIKARU IKEUCHI, DENTSU INC. EVENT PRODUCER • KOHEI AI/NAOTO YAMADA, DENTSU TEC INC. CREATIVE DIRECTOR/PROGRAMMING • DAITO MANABE, RHIZOMATIKS TECHNICAL DIRECTOR/ENGINEERING • MOTOI ISHIBASHI, RHIZOMATIKS PRODUCER • HIDENORI CHIBA, RHIZOMATIKS PROGRAMMING • YUYA HANAI / MOTOI SHIMIZU, RHIZOMATIKS TECHNICAL OPERATOR • SHINTARO KAMIJO, FREELANCE LASER • HOKOCREATIVE, HOKOCREATIVE CO. PRODUCER • TAKAHIKO KAJIMA, P.I.C.S CO. PRODUCTION MANAGER • YOSHIE NISHIKAWA, P.I.C.S CO.

FILM DIRECTOR • TAKASHI TOMOHISA, FREELANCE CG DIRECTOR • TAKCOM, P.I.C.S.MANAGEMENT ENTERED BY • DENTSU INC. TOKYO H02/047 • USA SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT) TITLE • LOVE HAS NO LABELS CLIENT • ADCOUNCIL PRODUCT/SERVICE • LOVE HAS NO LABELS ADVERTISING AGENCY, CITY • R/GA NEW YORK PRODUCTION COMPANY, CITY • PERSUADE & INFLUENCE LOS ANGELES / BREWSTER PARSONS LOS ANGELES GLOBAL CHIEF CREATIVE OFFICER • NICK LAW, R/GA EXECUTIVE CREATIVE DIRECTOR • ERIC JANNON, R/GA EXECUTIVE CREATIVE DIRECTOR • CHRIS NORTHAM, R/GA SENIOR PRODUCER • DIEGO DE LA MAZA, R/GA HEAD OF PRODUCTION • KAT FRIIS, R/GA GROUP ACCOUNT DIRECTOR • SHAWN ZUPP, R/GA CAMPAIGN MANAGERS • MATTHEW ALLAND, JON HINGSTON, R/GA BUSINESS AFFAIRS MANAGERS • MISTER BRUMFIELD, JOANNE ROTELLA, R/GA DIRECTOR • DANIELLE LEVITT, PERSUADE + INFLUENCE DIRECTOR OF PHOTOGRAPHY • MICHAEL BERLUCCHI, PERSUADE + INFLUENCE EXECUTIVE PRODUCERS • JERRY SOLOMON, EDWARD GRANN, PERSUADE + INFLUENCE LINE PRODUCER • CALEB OMENS, PERSUADE + INFLUENCE EXPERIENTIAL DESIGNERS • MICHELLE STERN, YEHUDA DUENYAS, MINDRIDE EDITOR • PEDRAM TORBATI, BREWSTER PARSONS EXECUTIVE PRODUCER • DARCY PARSONS, JASON COHON, BREWSTER PARSONS POST PRODUCER • ZACK WHITLEY, BREWSTER PARSONS SOUND COMPANY • LIME STUDIOS CLIENT • HEIDI ARTHUR, ADCOUNCIL CLIENT • DZU BUI, ADCOUNCIL CLIENT • MADELINE MILLER, ADCOUNCIL ENTERED BY • R/GA NEW YORK H03/022 • UNITED KINGDOM DIGITAL BILLBOARD TITLE • LOOKING FOR YOU CLIENT • BATTERSEA DOGS HOME PRODUCT/SERVICE • ANIMAL RESCUE SERVICE ADVERTISING AGENCY, CITY • OGILVYONE LONDON PRODUCTION COMPANY, CITY • FRAMESTORE LONDON EXECUTIVE CREATIVE DIRECTOR • CHARLIE WILSON, OGILVYONE LONDON EXECUTIVE CREATIVE DIRECTOR • EMMA DE LA FOSSE, OGILVYONE LONDON CREATIVE DIRECTOR • ARTHUR PARSHOTAM, OGILVYONE LONDON CONCEPT CREATOR • WILLIAM GODFREY, OGILVYONE LONDON CREATIVE TECHNOLOGIST • LORENZO SPADONI, OGILVYONE LONDON DIGITAL PRODUCER • JANA GEARY, OGILVYONE LONDON SENIOR DEVELOPER • BASHKIM ISAI, OGILVYONE LONDON FILM PRODUCER • ALISON COOPER, OGILVYONE LONDON PRINT PRODUCTION • JUSTIN CAIRNS, OGILVYONE LONDON BUSINESS DIRECTOR • BECCY JULIUSBERGER, OGILVYONE LONDON DIRECTOR OF INNOVATIVE SOLUTIONS OGILVY LABS • NICOLE YERSHON, OGILVYONE LONDON DIRECTOR • MIKE MCGEE, FRAMESTORE EVENT FILMING • CREATION COMPANY FILMS LTD PHOTOGRAPHER • KEVIN MALLETT, KEVIN MALLETT - PHOTOGRAPHY PRINTERS • REAL DIGITAL PRINTS ENTERED BY • OGILVYONE LONDON I01/015 • UNITED KINGDOM INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • NIKE RISE CLIENT • NIKE PRODUCT/SERVICE • NIKE BASKETBALL CHINA ADVERTISING AGENCY, CITY • AKQA LONDON / AKQA SHANGHAI MEDIA AGENCY, CITY • MINDSHARE LONDON INTERNATIONAL EXECUTIVE CREATIVE DIRECTOR • DUAN EVANS, AKQA ASSOCIATE CREATIVE DIRECTOR • WILL BATTERSBY, AKQA ASSOCIATE CREATIVE DIRECTOR • MATT BENNETT, AKQA GROUP ACCOUNT DIRECTOR • ALISTAIR SCHOONMAKER, AKQA ASSOCIATE PROJECT DIRECTOR • NICK TOWNSEND, AKQA EXECUTIVE PRODUCER • JOE CAI, AKQA CLIENT PARTNER • MIKE DONOHUE, AKQA DESIGN DIRECTOR • CARLOS MATIAS, AKQA ART DIRECTOR • MEEYEE FOONG, AKQA DESIGNER • JIANWEI WONG, AKQA SENIOR DESIGNER • JOSE PAZ, AKQA SENIOR DESIGNER • IGNACIO GONZALEZ, AKQA TECHNICAL DELIVERY MANAGER • ANDREW BAO, AKQA WEB DEVELOPER • ALEX GONG, AKQA ACCOUNT DIRECTOR • LESLIE CHENG, AKQA SENIOR PROJECT MANAGER • JENNY LAM, AKQA COPYWRITER • JASON ZHAO, AKQA ACCOUNT EXECUTIVE • VIVIAN LIU, AKQA CHIEF CREATIVE OFFICER WORLDWIDE • REI INAMOTO, AKQA INTERNATIONAL MANAGING DIRECTOR • GEOFF NORTHCOTT, AKQA ENTERED BY • AKQA LONDON

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72 CYBER WINNERS

I01/061 • UNITED KINGDOM INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • #THEREWILLBEHATERS CLIENT • ADIDAS PRODUCT/SERVICE • ADIDAS FOOTBALL BRAND CAMPAIGN ADVERTISING AGENCY, CITY • IRIS WORLDWIDE LONDON MEDIA AGENCY, CITY • CARAT LONDON PRODUCTION COMPANY, CITY • FRENZY PARIS / LIMON BARCELONA CREATIVE DIRECTOR • ADAM FISH, IRIS WORLDWIDE COPYWRITER/ART DIRECTOR • ADAM FISH, IRIS WORLDWIDE AGENCY PRODUCER • JEREMY MUTHANA, IRIS WORLDWIDE DESIGN DIRECTOR • IAIN ROBSON, IRIS WORLDWIDE ACCOUNT DIRECTOR • GREG DADE, IRIS WORLDWIDE MANAGING PARTNER • HENRY SCOTLAND, IRIS WORLDWIDE PLANNING DIRECTOR • MICHAEL BARRATT, IRIS WORLDWIDE GROUP ACCOUNT DIRECTOR • SIMON YOXALL, IRIS WORLDWIDE ACCOUNT MANAGER • BEN BUCHANEN, IRIS WORLDWIDE ACCOUNT EXECUTIVE • DANNY STONE, IRIS WORLDWIDE DIRECTOR • ERNEST DESUMBILA, FRENZY PARIS EXECUTIVE PRODUCER • WILLY MORENCÉ, FRENZY PARIS DIRECTOR OF PHOTOGRAPHY • BORJA LÓPEZ DÍAZ, FRENZY PARIS LINE PRODUCER • JULIEN FLOUTARD, FRENZY PARIS POST PRODUCTION • ALBERT MONTERA VERA, LIMON AUDIO ENGINEER • MIKE BAMFORD, STRINGS AND TINS MUSIC SUPERVISION • EARWORM, EARWORM MUSIC ARTIST • APASHE, KANNIBALEN RECORDS SERVICE PRODUCTION • NORBERT PHELUT, IRIS PRODUCTION ENTERED BY • IRIS WORLDWIDE LONDON I01/093 • SWEDEN INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • IS THIS THE NEXT? CLIENT • SAMSUNG PRODUCT/SERVICE • GALAXY S6 ADVERTISING AGENCY, CITY • DDB STOCKHOLM MEDIA AGENCY, CITY • STARCOM MEDIAVEST GROUP STOCKHOLM PRODUCTION COMPANY, CITY • ACNE PRODUCTION STOCKHOLM COPYWRITER • MAGNUS JAKOBSSON, DDB STOCKHOLM

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ART DIRECTOR • FREDRIK SIMONSSON, DDB STOCKHOLM ART DIRECTOR • JOEL EKSTRAND, DDB STOCKHOLM COPYWRITER • NICK CHRISTIANSEN, DDB STOCKHOLM BUSINESS DIRECTOR • JACOB SANDSTRÖM, DDB STOCKHOLM ACCOUNT DIRECTOR • CHRISTIAN WESTELINDH, DDB STOCKHOLM ACCOUNT MANAGER • SUSANNE YTTERLID, DDB STOCKHOLM AGENCY PRODUCER • MATTIAS COLDÉN, DDB STOCKHOLM DIGITAL DIRECTOR • ANDREAS FABBE, DDB STOCKHOLM DIGITAL DESIGNER • ERIK SIGBLAD, DDB STOCKHOLM DIGITAL ACCOUNT DIRECTOR • KATARINA MOHLIN, DDB STOCKHOLM DIGITAL ACCOUNT MANAGER • CHARLOTTE ASPLUND, DDB STOCKHOLM GRAPHIC DESIGNER • SEBASTIAN REINBRING, DDB STOCKHOLM GRAPHIC DESIGNER • TOR WESTERLUND, DDB STOCKHOLM GRAPHIC DESIGNER • STEVEN MCDONALD, DDB STOCKHOLM RETOUCH ARTIST • CHRISTIAN BJÖRNERHAG, DDB STOCKHOLM DIGITAL GROWTH MANAGER • ASTRID KOWALCZYK, DDB STOCKHOLM ENTERED BY • DDB STOCKHOLM I01/110 • FRANCE INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • ASSASSIN’S CREED UNITY CLIENT • UBISOFT PRODUCT/SERVICE • VIDEO GAME ADVERTISING AGENCY, CITY • SID LEE PARIS PRODUCTION COMPANY, CITY • ICONOCLAST PARIS EXECUTIVE CREATIVE DIRECTOR • SYLVAIN THIRACHE, SID LEE PARIS MANAGING PARTNER • JOHAN DELPUECH, SID LEE PARIS COPYWRITER • CELINE/CLEMENT MORNET-LANDA, SID LEE PARIS ART DIRECTOR • STEPHANE SOUSSAN, SID LEE PARIS HEAD OF PRODUCTION • THOMAS LAGET, SID LEE PARIS ACCOUNT DIRECTOR • BRUNO LEE, SID LEE PARIS PROJECT MANAGER • YAEL GUETTA, SID LEE PARIS DIRECTOR • JOSEPH KOSINSKI, ICONOCLAST EXECUTIVE PRODUCER • NICOLAS LHERMITTE, ICONOCLAST VFX PRODUCER • MATHIEU LAUXEROIS, ICONOCLAST CREATIVE DIRECTOR • TIM MILLER, BLUR/RESET PRODUCER • TIFFANY WEBER, BLUR/RESET EXECUTIVE PRODUCER • DAVE MORRISON, BLUR/RESET FX SUPERVISOR • BRANDON RIZA, BLUR/RESET

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CG SUPERVISOR • DARREN BUTLER, BLUR/RESET ANIMATION SUPERVISOR • WARREN GRUBB / DERRON ROSS, BLUR/RESET ORIGINAL SOUNDTRACK • -, FLUME SOUND SYNCHRONISATION • -, SIZZER SOUND DESIGN ARRANGEMENT • -, KOUZ EMEA BRAND MARKETING • GUILLAUME CARMONA/GWENN BERHAULT/ CLEMENT PREVOSTO, UBISOFT EMEA ENTERED BY • SID LEE PARIS I01/149 • USA INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE) TITLE • NEWCASTLE BAND OF BRANDS CLIENT • HEINKEN USA PRODUCT/SERVICE • NEWCASTLE BROWN ALE ADVERTISING AGENCY, CITY • DROGA5 NEW YORK MEDIA AGENCY, CITY • MEDIAVEST NEW YORK PRODUCTION COMPANY, CITY • CAVIAR LOS ANGELES CREATIVE CHAIRMAN • DAVID DROGA, DROGA5 CHIEF CREATIVE OFFICER • TED ROYER, DROGA5 GROUP CREATIVE DIRECTOR • SCOTT BELL, DROGA5 SENIOR ART DIRECTOR • DAN KENNEALLY, DROGA5 SENIOR COPYWRITER • RYAN RAAB, DROGA5 JUNIOR ART DIRECTOR • MARTINS ZELCS, DROGA5 JUNIOR COPYWRITER • BRYAN STOKELY, DROGA5 DIGITAL DESIGNER • JEFF KARDOS, DROGA5 CHIEF STRATEGY OFFICER • JONNY BAUER, DROGA5 HEAD OF STRATEGY • CHET GULLAND, DROGA5 SENIOR STRATEGIST • NICK MASCHMEYER, DROGA5 SOCIAL STRATEGIST • REBECCA RUSSELL, DROGA5 HEAD OF BROADCAST PRODUCTION • BEN DAVIES, DROGA5 SENIOR BROADCAST PRODUCER • DAVID CARDINALI, DROGA5 GROUP ACCOUNT DIRECTOR • DAN GONDA, DROGA5 ACCOUNT DIRECTOR • NADIA MALIK, DROGA5 ACCOUNT MANAGER • ASHTON ATLAS, DROGA5 INTERACTIVE PRODUCER • RAINY KUMAR, DROGA5 ASSOCIATE DIRECTOR OF TECHNOLOGY • KEATH CHAN, DROGA5 TECHNICAL LEAD • JOACHIM DO, DROGA5 ENTERED BY • DROGA5 NEW YORK

24/06/2015 18:55

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The coming Ai revoluTion And The implicATions for mArkeTing Many scientists and visionaries are predicting that the AI revolution will be the most transformative event humanity has ever lived through.

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Sentience explores the incredible potential of the far reach of AI, the road leading up to it, the tantalizing possibilities for marketers and what they can do now to start to prepare.

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LIONS DAILY NEWS

JUST OVER TWO DECADES INTO SOUTH AFRICA’S REBIRTH, THE COUNTRY’S ADVERTISING INDUSTRY HAS NOT ONLY SURVIVED THE TRANSITION FROM APARTHEID TO RAINBOW NATION — IT HAS THRIVED. MARLENE EDMUNDS REPORTS

IT’S NEVER BUSINESS AS USUAL

Velocity Afrika’s spot for Barclays

by Zwelethu Radebe

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LIONS DAILY NEWS

S

THURSDAY / JUNE 25 / 2015

OUTH Africa, a country of

some 52 million people, is now one of the liveliest spots on the planet when it comes to meeting the creative, production, service and technological needs of the global advertising industry.

So what keeps South Africa on its toes?

“The advertising industry in SA is mirroring what the country is going through — a cultural, social, industrial and technological revolution,” says Ross Chowles, creative strategist for The Jupiter Drawing Room Cape Town.

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Since launching in 1989, The Jupiter Drawing Room has become one of South Africa’s largest advertising groups, with offices and partnerships in Zimbabwe, Zambia, Malawi and Mauritius.

“We are standing at the beginning of the most scary and exciting time in the history of our industry,” Chowles says.

“I wish I were 26 instead of 56.” But it has been no bed or roses for the South African creative community, he admits: “In the last decade, there has never been a ‘business as usual’ moment for those at the top. Budgets are being

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split, reduced and stretched, we have a chronic shortage of copywriters who are young enough to understand the digital world but old enough to have some strategic wisdom, and there are not enough black people in the industry.”

Creatively, Johannesburg and Cape Town are the main hot spots. “The tonal difference between Johannesburg creative and Cape Town creative is a reflection of the difference between the two cities: Johannesburg is more ‘black,’ more conspicuous and with more attitude, while Cape Town is

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more cosmopolitan and hipster,” Chowles says. He adds that Johannesburg culture tends to have a greater influence on street fashion and music, while Cape Town offers an abundance of artists and crafts people.

The jury is still out on whether there will, in fact, ever be a definitive South African voice or style, given that the country has evolved from so many diverse influences. “But I think we’ve come to terms with who we are and how we communicate,” says Alistair King, co-founder and chief creative officer of King James Group. “Sometimes the work feels western, sometimes it feels local, and that pretty much reflects the way the nation is — culturally schizophrenic at times, but definitely the richer for it.”

King James has celebrated that uniqueness on more than one project. A case in point is the Santam ads for short-term insurance, filmed by Kim Geldenhuys, which look at the country from the perspective of foreigners unused to the realities of South African life.

King explains that there are things that happen in South African that seem strange to outsiders — like electricity load shedding, guards that are paid to watch over cars, high walls for security and baboon home invasions. The response to the Santam ads has been “staggering and unexpected from our perspective”, King adds. “Somehow people have been weirdly bonded by the idea that we have problems that are so uniquely our own. The psychology is fascinating.”

Making the most of South Africa’s uniqueness has also garnered a bag of local awards for Egg Films. The company’s directors include Terence Neale, whose latest project was the first ad that Mazda shot in South Africa after ending its ties to Ford and

THURSDAY / JUNE 25 / 2015

Brand Atomik shooting in 35mm for Svenska Medaljlotteriet

re-launching as an independent brand.

“The ‘‘Black River FC’ spot reversed through some of the brand’s milestones, from how Mazda played a key role in rebuilding Hiroshima after the atomic bomb to Mazda winning in its debut Le Mans race,” says Colin Howard, Egg Films’ managing director and executive producer. “The spot was shot in the Karoo and Cape Town, with Neale recreating everything without using any stock footage. His attention to detail was inspiring.”

Branded content is also creating a fresh energy in South Africa. Egg Films

PHILIP@MOONLIGHTING.CO.ZA SHAYNE@MOONLIGHTING.CO.ZA WWW.MOONLIGHTING.CO.ZA A MEMBER OF

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LIONS DAILY NEWS

launched Arcade Content, a branded films division, last year. Its first job was Sanlam’s award-winning series of short brand films called ‘One rand man’ for King James. The films topped South Africa’s YouTube chart for July 2014, earning over 74 million media impressions and sparking a national debate about savings. “It was a great example of how the real value of brand films lies in their power to start national conversations that continue beyond YouTube,” Howard says.

Also on the branded-content front, Red Bull stepped up to help fund Future

RECENT PRODUCTIONS INCLUDE:

AUDI / Paul WS Anderson / Markenfilm Berlin / Mob Film Co. TOYOTA / Daisuke Konayashi / Spoon Inc CHASE / Matthäus Bussmann / Serial Pictures

24/06/2015 15:26

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Sound Of Mzansi, a documentary about South Africa’s electronic music scene that has now been screened at festivals and events across the globe. It was co-directed by Egg Films commercials director Lebogang Rasethaba and Spoek Mathambo, a leading musician in South Africa.

“Red Bull deserves a lot of praise for the way it’s got behind video content from South Africa before almost anyone else,” Howard says. “It helped fund Terence’s Baby’s On Fire music video

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with Ninja for Die Antwoord and also recently ran a great series called +27: Social Innovators Of South Africa, with Lebo directing the first episode.”

Rasethaba, who spent five years studying film in China before returning to his native land to work for Egg, believes that advertising is increasingly about connecting with real things and real people. “There are fewer models and more actual people in ads now,” he says. “Instead of recreating a street look on a model, they just get the guy from

Commercials director Lebogang Rasethaba and Spoek Mathambo, a leading musician in South Africa.

Photo: Justice Mukheli

LIONS DAILY NEWS

the street who is that look.”

Rasethaba believes a lot of the good things that are happening in South Africa are under-reported — and that includes the emergence of more black creative people as a result of the internet, social media and the blogging culture. “Through the internet, we’re starting to see more of each other and more of each other’s work,” he says.

Velocity Films, Bouffant and Velocity Afrika are all part of one of the more dynamic production groups in the country. Velocity Films’ executive producer Nicola Valentine says: “With so many directors competing for fewer scripts, we are constantly challenged to find the edge needed to win jobs, and provide that winning formula and point of difference.” But the increasing reliance by clients on research “can be a big creative handbrake and stranglehold on the work process”, she adds.

After 20 years at Velocity as executive producer, Peter Carr last year moved to head up sister operation Bouffant, the upstart production company he helped found in 2007. In the reshuffle, Bouffant’s four senior founding directors — Erik Van Wyk, Dean Blumberg, Marc Sidelsky and Andre Liebenberg — were joined by five new directors. “Things have got off to a very good start,” Carr says. “I set what I thought was a realistic target, but we have beaten that by over 60% already.”

Among those Carr has signed up is Thabang Moleya, whose KFC ad with Khuli Chana made the Millward Brown list for Best Liked Ads in South Africa. “I had hugely admired Thabang’s work,” Carr adds. “When I crossed over to Bouffant, he was a freelance director and clearly a target for most companies.

He’s a very solid director and in great demand for the more South African cultural style of work. And he undoubtedly has the talent to begin embarking on a much bigger international career.”

Carr says Bouffant’s Lucozade ad through Ogilvy Johannesburg was undoubtedly one of the most challenging projects this year. “It had a tight budget but was a great idea that we loved, since it would bring Lucozade’s Cannes Grand Prix-winning radio campaign of last year to online and television,” he says. “Great ideas are difficult to come across these days and so, despite the budget, we begged, borrowed and stole to make it come to life [on online/TV] and make it as amazing as the radio campaign.”

Like other companies in South Africa, Bouffant has been spreading its wings across the Sub-Saharan region. “At the

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LIONS DAILY NEWS

THURSDAY / JUNE 25 / 2014

moment, we’re pitching on several productions whereby one agency is co-ordinating one commercial with a common conceptual strategy to be shot separately for nine countries on the continent,” Carr says.

Despite the Black Economic Empowerment (BEE) laws, opinions vary as to whether South African creativity is really representative of the population.

Carr believes that progress is being made: “Many really good black creatives have been elevated to creative-director status, so the scripts are a lot more accurate in speaking more effectively to diverse cultural groups.” But not everyone agrees.

Velocity Afrika was initially set up to expand into Nigeria, Kenya and Ghana.

While these original target markets are still a key focus, the company has since expanded into the region’s Frenchspeaking territories, as well as the countries bordering on South Africa.

“The more promising territories are the ones that have big growth potential, that are close enough to us that we can access them easily with a short flight, and that also have visa or legislative

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ROSS CHOWLES

“WE ARE STANDING AT THE BEGINNING OF THE MOST SCARY AND EXCITING TIME IN THE HISTORY OF OUR INDUSTRY. I WISH I WERE 26 INSTEAD OF 56” agreements with South Africa,” says executive producer Monareng Makwetla who, with director Mpho Twala, co-founded Velocity Afrika.

Among the company’s recent projects was a shoot for Barclays by Zwelethu Radebe, which was produced for Kenya, Uganda and Zambia. “This was a more corporate video for viral release only, rather than a traditional TVC, but it really highlights how big business, through the products it offers, can make an impact on ordinary people and make meaningful changes to their everyday circumstances and quality of life,” Makwetla says.

Meanwhile, Makwetla believes that, despite South Africa’s BEE laws, real change will not come “until the complexion and gender make-up of the people who give out work and business changes”. The old boys’ club still exists, he says, meaning that change is taking

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place at a slow pace. But it is happening “as more and more young black people are getting into the positions where they are the leaders of business and call upon their own networks to fulfil their own business requirements”.

Makwetla also thinks that innovation and technology are the key to a bright future for South Africa. “With technology and media changing so quickly, there is space for new innovations in how the market is communicated to,” he says. “In the same way, advertising will also find new products and mediums to communicate with some of the people who have been largely ignored because they do not have access to traditional or new media.”

Atomik Pictures took a trip back in time for B-Reel Stockholm in one of this year’s more interesting jobs. “With director Mikael Marcimain, we rolled back the years to shoot on 35mm film for Svenska Medaljlotteriet,” says Brad Bickerton, executive producer at Atomik Pictures. “There’s still such a passion for working with film — a nostalgia for what was virtually just yesterday but now seems an age away.”

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Marcimain had just shot his movie Gentleman on film, which won three Guldbagge Awards (Swedish Oscars).

“For this commercial, he wanted to achieve that same cinematic depth of feel you get from film, particularly when using predominantly natural lighting,” Bickerton says.

The commercial features a cross-sec-

THURSDAY / JUNE 25 / 2015

Legoland Resorts’ ‘Awesome awaits’ campaign

tion of kids playing various sports for a new lottery sponsoring the development of young sports talent. “While the vignettes were set in the present time, the grainy texture of film also embraces a true nostalgia for parents, taking them back to those periods in their lives,” Bickerton adds.

Shooting on film is so rare in South

LIONS DAILY NEWS

Africa these days that Atomik had to fly in the film stock. “Media Film Services helped us with great deals on the 435 and 235 camera kits and mags,” Bickerton says, adding that the lighting was kept to a minimum to take advantage of film’s sensitivity to natural light.

The shoot’s crew included Justin Youens (focus), Mark Forster (grip) and Giles Boisacq (gaffer). “All have decades of experience in understanding the nuances of film, but could maintain the energy needed to work quickly to capture those precious moments without needing multiple takes,” Bickerton adds.

The service side of the South African industry, once entirely dependent on seasonal work, is now humming with activity throughout the year. Cape Town Film Studios is fully booked through 2016, mainly for feature film and TV shoots. Among the latter is Homeland, which recently doubled Cape Town for Islamabad and Rawalpindi in Pakistan. Locations, however, have never been a problem in a country where nature reserves, mountain peaks, urban architecture, tropical

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settings and coastal scenery abound.

An intimate knowledge of its home country, surrounding territories and the Sub-Saharan region has been bringing clients back to AFS Productions for nearly 20 years. In early March, AFS took on the filming of Microsoft’s ‘Earth Day, Protecting the black rhino’ commercial, shot on location in the Kuzikus Wldlife Reserve in Namibia. The three-day shoot for agency Blk Ops was directed by David Palmer with producers Gary Romano and AFS’ executive producer Brin Kushner. It highlights how Microsoft Surface tablet technology, in conjunction with specialised drones, is helping to protect endangered species such as ALISTAIR KING

“SOMETIMES THE WORK FEELS WESTERN, SOMETIMES IT FEELS LOCAL, AND THAT PRETTY MUCH REFLECTS THE WAY THE NATION IS — CULTURALLY SCHIZOPHRENIC BUT DEFINITELY THE RICHER FOR IT” the black rhino. This combination of technology “allowed the Drone Adventures team to get up close and personal with black rhinos without disturbing their natural environment”, Kushner says.

AFS’ brief entailed fielding a full crew, handling the logistics and filming the Drone Adventures team as they documented the work being done in the reserve. “We transported a lot of gear from South Africa, including a very specialised remote-controlled helicopter rig, operator and pilot, in order to film the actual drone as it was working,” Kushner adds. “It was a real

challenge to film the very fast flying drone air to air, but we got great shots.”

Kushner’s background as a wildlife camera photographer helped: “The most challenging part was actually finding the rhinos as the reserve is massive. But by using very skilled Bushmen trackers and the drones, we were able to locate the animals and get the necessary footage.” Kushner adds that his understanding of animal behaviour was valuable in helping to bring home the best shots: “It was incredible fun charging through the African savannah, but we had to also keep in mind that we were working with wild animals. We needed to work around them without disturbing them in any way.”

The blockbuster-style ad directed by Paul WS Anderson (Resident Evil, 2002) that closed down one of Johannesburg’s main highways for two days is not atypical of the kind of work that Moonlighting has spent the last 26 years creating. While some 70% of the company’s work consists of making and facilitating commercials, the feature film and TV side of the business is growing year on year. There are some obvious synchronicities between the two disciplines, a case in point being the recent Anderson-directed Audi ad ‘The coup’, produced by Markenfilm Berlin and UK outfit The Mob Film Company for agency thjnk berlin.

It is not the first time that Moonlighting has worked with Anderson, but this time it tapped its unique connection with the Johannesburg traffic division to pull off what became a coup for the company in more ways than one. Philip Key, Moonlighting co-founder and executive producer, says his company’s feature division had set a precedent with the traffic department while filming Avengers: Age Of Ultron. “That

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ENERGY FOR CHANGE

SOUTH Africans are in the midst of an energy crisis, with soaring electricity prices and nationwide energy shortages — but the territory’s newest agency and its client hopes to help. Design-led The New Order has created Stand 47, an energy-efficient home at Monaghan Farm in Johannesburg, developed by founder Gavin Rooke and his team for Saint-Gobain, a multinational sustainable building-systems company. Stand 47 aims to shift ingrained attitudes about energy and help answer South Africa’s urgent need to build using more sustainable systems. “Stand 47 is an example of placing the user experience at the core of a campaign and using an integrated communications strategy to change mind sets,” Rooke says.

EVOLUTION THEORY

ZOMBIE surfers on huge waves, synchronised swimmers flown in from Paris, a giant 12-metre skateboard whizzing through the streets of Johannesburg, jobs in Mauritius and Greece, rooftops, green fields, yellow fields, back gardens, explosions, set builds, night clubs, beauty jobs, car jobs, music videos, choreography, golf courses, famous DJs... This is all par for the course for 15-year-old service company Orange Films. “It’s become clear over the years that production requirements are getting incrementally more challenging as agencies and directors push the envelope,” says Orange Films producer Vivian Esterhuyse. “One needs to evolve constantly as a service company in order to not only keep up, but to lead. It’s a blessing in disguise, really, because it keeps us keen and sharp.”

Dianne Bramhill: Tel: +27 21 424 4495 Mobile: +27 82 5506911 production@capedirect.com www.capedirect.com

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connection gave us smoother access,” he adds. “And we certainly needed it as we ended up closing off two lanes of the M1 for two entire days. This is the major freeway system surrounding Johannesburg and we used 120 traffic officers each day to divert traffic. It would be analogous to closing down two lanes of the Peripherique in Paris for the weekend.”

In the ad storyline, a multi-car transporter carrying new Audi S Line Special Edition models is hijacked by commandoes, who drop in from two helicopters, attach clamps and ropes to the transporter, lift it from the highway and fly it LEBOGANG RASETHABA

“THERE ARE MORE ACTUAL PEOPLE BEING USED IN ADS. INSTEAD OF RECREATING A STREET LOOK ON A MODEL, THEY GET THE GUY FROM THE STREET WHO IS THAT LOOK” off to a secret location. But their heist is foiled by Audi’s new tracking device, which allows the police to recover the vehicles in record time. In addition to the highway work, the four-day shoot included a significant amount of close-up aerial photography and the use of a number of warehouse locations.

Johannesburg’s flexibility is one of the key reasons the Audi shoot ended up in South Africa’s largest city. “The reason we shot this in Jo’burg was because the traffic department was so accommodating,” Key says.

Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa. It is the heart of the country’s business community and home to most of its ad agencies and major broadcasters. “Jo’burg is the

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powerhouse of South Africa and provides great location alternatives to Cape Town, where the volume of production sometimes becomes a real issue,” Key adds.

For a unique service company like Gatehouse Commercials in Cape Town, doing a large musical number in the middle of Cape Town on the same weekend as one of the world’s biggest cycling events is all in a day’s work. Or to be more accurate, all in four day’s work. “The Cape Town Cycle Tour is the largest individually timed cycle race in the world and it went straight past our set,” says Joel Wynne, marketing director for Gatehouse. But then, as Wynne points out, all projects have their challenges, “whether it’s finding the perfect middle-of-nowhere road in Africa, trying to build a set out of brand new 4K OLED monitors, locating and working with wild animals, doing 16 locations in four days or working with babies”.

The set in question was for a Walgreens spot, which was shot in April for Smuggler by director Filip Engstrom for agency GSD&M. In addition to a massive cast, a Red Nose Day musical celebration featured various Cape Town parks, squares and streets made up to look like a US Midwestern town.

Gatehouse is part of the on-going transformation of the South African service industry. “The office environment bustles all year round and cooks during our traditional season,” Wynne says.

Meanwhile, digital is making everything easier and opening up new horizons for service companies such as Cape Direct, which has been helping to produce commercials for the global market for more than two decades.

“Locations can be fixed in post, with offending eyesores like palm trees and

LIONS DAILY NEWS

CAPE TOWN GOES TO WAR NAVIGATOR Films transformed parts of Cape Town to simulate war-torn Africa for its passion project for Doctors Without Borders. “We love projects from the heart and this was certainly one of them,” says Meike Laesch Schoeman, executive producer and founder of the 17-year-old company. The project, inspired by feature-film director Asger Leth (Man On A Ledge, 2012) and produced by Nobody Copenhagen, was shot over a two-day period in Woodstock, a suburb of Cape Town.

Artichoke’s Josie Minty was the art director responsible for bringing in additional elements, including dirt, rubble and corrugated iron, to create a war-torn feel. “The shoot required pyrotechnics, real fires and well-executed art direction,” Laesch Schoeman says. “Mother Nature played her part as well — a nasty south-east wind caught up with us, creating havoc on the day, with dust literally blowing everywhere. A southeaster can make you crazy but, in this case, it probably helped to contribute to the chaos on the film. And remarkably, everyone remained good humoured, despite the dirt and dust in every nook and crevice.”

sign posts, for example, taken out or massaged in some way or another,” says producer Dianne Bramhill. She points to Legoland Resorts’ ‘Awesome awaits’ campaign, which features Lego bricks transforming into every animal character and vehicle imaginable.

Shot by The Mill’s Russell Tickner for Merlin Entertainments, the 30-second spot was created for Beattie McGuinness Bungay (BMB). “This was an unusual and fun job because normally we supply most of the aspects of a film — the locations, props and dressings, and cast,” Bramhill says. “But this time around, the Lego characters were the heroes and our brief was to provide the locations and cast that would work with the final computer graphics. So while most of the commercial has computer graphics of Lego characters and props, they were all set in real locations and with real kids.”

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LIONS DAILY NEWS

POSTING A GROWTH RATE OF 16.4%, INDIA WAS THE WORLD’S FASTEST GROWING AD MARKET OF 2014 AND IS PREDICTED TO GROW BY A FURTHER 9.6% IN 2015. SO HOW HAS IT ACHIEVED A GROWTH RATE OF +27.5% IN JUST TWO YEARS? AND WHAT CAN WE LEARN FROM THIS EXUBERANT, ENTREPRENEURIAL NATION? ANDY FRY INVESTIGATES

ONE OF THE WORLD’S BRIGHT SPOTS I

N MARCH 2015, Christine

Lagarde, director of the International Monetary Fund, told university students in Indian capital New Delhi that their country is “a bright spot” in the world economy. With its youthful workforce, pro-business government and annual growth of around 7.5%, she said the nation of 1.25 billion “is on the verge of a new chapter, filled with immense promise”.

India’s advertising industry is equally upbeat, according to the Pitch Madison Media Advertising Outlook, which acts as an annual barometer of the business’ progress. After recording 16.4% growth in 2014, Pitch Madison’s latest edition predicts a further 9.6% growth this year, said the report’s co-author Karthik Lakshminarayan: “Last year’s growth owed a lot to the general election and e-commerce. This year a number of factors are helping to grow the market, including stable government, upbeat consumer confidence, expansion in the radio sector and the popularity of the ICC Cricket World Cup.” The total value of the market is expected to be around $6.3bn this year, according to Pitch Madison. Of this, around 40% is taken by print, which remains very strong thanks to national and local political-party spend and continued support from the automotive sector. But there is evidence of growth across all media. TV, which takes 38% of the Indian ad pie, will grow by 14% this year, according to Lakshmi-

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narayan, while digital will expand at a remarkable 30%. “Telecoms and FMCG players are increasing their spend on digital video, social and mobile formats,” he said. “We see internet advertising’s share of the pie rising from 10.7% last year to 12.6% in 2015.”

Aside from a slight blip in 2012, TV has been growing consistently over the last five years. In part this is down to macroeconomic factors, Lakshminarayan said.

“But we have also seen a growth in the number of TV channels. With increased digitisation, there is greater scope for geo-targeting ads, which in turn is bringing new advertisers to the medium.”

In terms of the big spenders on TV, the Pitch Madison report has FMCG well out in front, followed by telecoms, automotive, e-commerce, household durables and financial services.

Intriguingly, the dynamism of India’s ad industry has yet to translate into highprofile success at the Cannes Lions International Festival of Creativity. Aside from a handful of successful campaigns, India remains something of an unknown quantity. This point was flagged up last year by The Economic Times, a publication of The Times Of India, which speculated on whether Indian campaigns are “too Indian” to win international advertising awards — the core point being that there is a cultural divide between India and the rest of the world that is not always easy to understand or articulate.

Piyush Pandey, executive chairman and creative director of Ogilvy & Mather

(O&M) India and South Asia, has won around 600 national and international awards in his career. He says there is some credence to the “too Indian” argument: “In India, perhaps, we have a different perspective on what constitutes creative or effective advertising, but that is how it should be. We are not going to do the best job for our clients if we ape Western advertising. If you win an award in Cannes but have no impact on your domestic audience’s behaviour, you’re fooling yourself.”

Fortunately, Pandey adds, the powersthat-be within O&M recognise this point and have given him a great deal of autonomy when it comes to building an India-centric creative strategy: “The big challenge with India is the amazing range of languages and cultures that co-exist. To come up with a campaign that works, you have to identify a certain nerve that everyone shares and then find relevant forms of expression for different communities. It stands to reason that people who grew up here are best placed to manage that process.”

Pandey — who comes from the Rajasthan city of Jaipur — is keen to ensure that voices from across India’s complex cultural tapestry are involved in the communications process: “A lot of the advertising industry is still concentrated in a handful of big cities like Mumbai. But we have worked hard to bring in talent from some of India’s second- and third-tier cities, which generally have populations of three million or less. This local expertise

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International clients come to India for the country’s unique attributes — for example Dulux

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isn’t necessarily giving our work an international dimension, but it is helping us achieve footfall, eyeballs and sales. I’m an absolute believer that you have to start by being famous in your neighbourhood.”

This philosophy may explain the creative disconnect between India and more traditional centres of advertising excellence. But, perhaps ironically, it has given Indian advertising a powerful regional position, Pandey says: “Our advertising industry is a bit more developed than neighbouring markets like Pakistan and Sri Lanka. So regionally, I would say countries tend to get their inspiration from us, rather than using the US as a benchmark.”

O&M’s client base ranges from global brands such as Vodafone, Google and Cadbury to home-grown players including Fortune Cooking Oil, Titan Watches, Tata Sky and JSW Steel. Often, ad executions focus firmly on shared Indian values like family relationships and young romance.

But sometimes there is scope for more unorthodox executions. “Because of the

FOCUS ON INDIA

span of audiences we talk to, many Indian TV ads are not edgy enough to win international awards,” Pandey says.

“Either they need to be culturally careful or keep the dialogue down to a minimum to cross the language barriers. But our recent campaign for JSW challenged assumptions by telling the uplifting story of Geeta Phogat, who won a gold medal in women’s wrestling at the 2010 Commonwealth Games.”

Another O&M campaign that stands out in this way was ‘Google reunion’ (a Lions winner last year). The work used the deep-rooted pain of India’s partition with Pakistan to tell a moving human-interest story, while also showcasing Google product benefits. It was so successful that it achieved 1.6 million views on YouTube before it even reached TV. Today, its view count stands at around 12.5 million.

Commenting on ‘Google reunion’, which is also rumoured to have encouraged India and Pakistan’s governments to ease visa procedures, Google India director of marketing, Sandeep Menon, says: “India

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has well over 150 million internet users, and most use Google in various formats.

We wanted to strike up a conversation to showcase the different uses of Google and, at the same time, tell magical stories that show why our users love the product.”

With so much domestic production across film, TV and advertising, India’s authorities have never really prioritised international commercials work. But leading production services firms such as New Delhi-based Elements Production Services are optimistic that this may be about to change. “A lot of our work is currently taking Indian producers to other locations, such as Thailand, Malaysia and South Africa,” says Elements producer Achal Sinha. “But with the election of a new pro-business government, we are hoping the process of bringing productions into India will soon be simplified.

Our trade body, the Association of Advertising Producers [ASAP], is lobbying government to try to gain support for our activities.”

Historically, the main obstacles to

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shooting TVCs in India have been the bureaucracy surrounding visas and permits, and the lack of a joined-up plan between the commercials industry, national and state government, and the hotel trade. But for companies that plan well, “the opportunities are amazing”, Sinha says. “The cultural diversity in India is extraordinary and the range of locations in India, Nepal and Bhutan is superb. We deal mostly with the north of the country, so tend to be looking at locations such as the Taj Mahal, Rajasthan and the Himalayan foothills.”

In terms of the talent base, Sinha says there tends to be a mix on most productions: “There is an older generation that

“World famous” Varanasi on the Ganges

has learned on the job and has a lot of experience. Then there is a new wave of talent that has learned its craft in UK and US colleges and keeps the industry on top of new developments.”

While there are no national tax incentives for commercials producers, Sinha says this should not act as a barrier to international producers: “Overall, costs are very low here — I’d say 30%-40% cheaper than you’d find in the US or Western Europe. So even without national incentives, it is extremely good value. It’s also worth keeping in mind that some state governments are keen to attract production and may be willing to offer incentives on an informal basis. And there are ways to control costs.

LIONS DAILY NEWS

For example, you can keep costs down by avoiding the peak tourist season [October to January].”

Typically, international clients come to India for the country’s unique attributes — examples being Dulux and Volkswagen, which both shot TV commercials in Rajasthan. “Usually, what they are here for is the colour and dynamism of India,” Sinha says. “That is what brings the Germans, Japanese and Israelis. We see a lot of automotive, fashion and luxury brands coming here to find interesting backdrops for products.”

This assessment is echoed by Monalisa Mukherji, founder and director at Mumbai-based Little Lamb Films. “We see a lot of scripts written with colourful Indian backgrounds in mind,” she says.

“Rajasthan is a classic example, but places like Varanasi on the Ganges are also world famous. India is home to unique religious festivals that provide great settings for commercials.”

Recent examples of how India is often used include a British Airways ad from O&M New York, which was line produced in Mumbai by Little Lamb. A vibrant and emotive piece, it tells the story of a young Indian man’s surprise homecoming after five years living and working in the US. As yet, there is no real trend towards TVCs that use India as a double for other parts of the world. But such is the range and diversity of the country’s locations that there is no reason why clients and producers should not employ India in this way. With its tropical beaches, snowcapped mountains, jungles, deserts, rice paddies and colonial architecture, India could easily double for the Caribbean, Alpine Europe, South-East Asia and Arabian or African desert locations.

Kedhhar Barrve, international and executive producer at Little Lamb, says: “I think concerns about bureaucracy have stopped some clients using India to double for other parts of the world. But we are

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optimistic that the government will simplify the visa and permitting processes — maybe even within the next year.”

Looking on the positive side, Barrve reiterates Sinha’s points about India’s competitive cost base and the quality of its infrastructure: “Budgeting is helped by the exchange rate at the moment, which works in favour of international producers. It’s also important to stress that you can get all the up-to-date equipment you need here. It helps us to plan better if we have notice in advance, but Mumbai in particular has world-class kit and crews. I think there is still a perception that this isn’t the case, so our industry really needs to get that message across.”

Tony Cordeaux, founder of Goa Film Services (GFS), echoes the upbeat mood among his peers. “I formed this company in 2007 because it seemed to me that India had the potential to attract the kind of work that goes to South Africa,” he says.

“It has a great range of locations, lots of sunny shooting days and a strong production infrastructure, not just in Mumbai and Delhi but also in places like Chennai, Hyderabad and the state of Kerala.”

FOCUS ON INDIA

The majority of GFS’ work at present tends to be on feature films and documentaries.

A recent project was William Riead’s Mother Teresa biopic The Letters. “We were able to use obscure villages, colonial mansions and a slum area in Goa to double international and domestic locations, including 1940s Calcutta, Italy, Ireland, Norway and Albania,” Cordeaux says. “There are beautiful hidden beaches, remote villages, wildlife sanctuaries, spice plantations and a jungle-covered range of hills called the Western Ghats, all within a two-hour drive.”

The fact that The Letters was able to double so many locations within India is significant, because it hints at an opportunity to extend this to commercials.

IT GOES without saying that, in a country as complex as India, a local production partner is essential in order to make things happen. But one thing to keep in mind is that different Indian states operate to different rules. So for those planning on filming across state boundaries, it is important to ensure that any local partner has the necessary expertise to do so. An alternative is to consider hiring a local production company in each state. A good starting point is the Association of Advertising Producers (ASAP), referred to above: (www.asapindia.in).

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Explaining why there is currently a distinction between the two, Cordeaux says: “The film industry tends to work to longer lead times than the advertising industry, which explains why the length of the visa/permit application process is not so much of an issue for them.”

Like his peers, Cordeaux has no doubts about the ability of local talent to hit international standards, pointing to the growing number of feature films shot in India — recent examples include Mission Impossible 4, The Darjeeling Limited, Eat Pray Love, The Best Exotic Marigold Hotel, The Dark Knight Rises, Zero Dark Thirty and Million Dollar Arm. “Jack Green, DoP on The Letters, said his gaffer was as good as any he had worked with in the world,” he says. “And Wes Anderson has been using the same Indian grip [Sanjay Sami] on every one of his movies since he came to India to shoot The Darjeeling Limited in 2007. There’s no question that the talent and the locations are here, so if the Ministry of Information is able to simplify the visa process and introduce a singlewindow clearance system for permits, that would provide a big boost to the commercials business.”

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LIONS DAILY NEWS

INDIAN CREATIVITY IS ATTRACTING MORE ATTENTION AT THE CANNES LIONS. AFTER A RECORD-BREAKING 33 LIONS IN 2013, THE COUNTRY ACHIEVED A FURTHER 27 LIONS AT LAST YEAR’S FESTIVAL AND IS ON COURSE TO DO WELL AGAIN THIS YEAR. HERE, WE OUTLINE A FEW OF 2014’S WINNING CAMPAIGNS

AND THE 2014 INDIAN WINNERS WERE… Silver Lions-winning campaign, families that were happy for the uneaten food to be given out were encouraged to put a “share” sticker on the side of their dabbas.

CYBER

MOBILE

‘Kan Khajura Tesan’: This Lowe & Partners/ PHD India strategy for Unilever India was based around mobile technology. In a nutshell, when mobile users experienced a missed call, they would be called back and played 15 minutes of entertainment, interspersed with Unilever ads — a kind of quasi-radio station. The campaign generated high volumes of content consumption, and therefore ad exposure. The reason it worked so well was that many of the target market live without electricity for large parts of the day, so the mobile entertainment was able to take the place of more orthodox forms of media. The campaign won three Gold Lions across the Media and Mobile categories.

‘Make every yard count’: This JWT campaign for Nike harnessed India’s obsession with cricket. A simple but ingenious idea, it invited young people across India to send in images of themselves playing cricket via Facebook, Twitter and a Nike website. In parallel, an army of photographers went out and shot high-quality images of young cricketers playing in all kinds of circumstances. More than 1,400 images were then stitched together into a single video, which was used as a TV campaign and which went viral on the internet. The best way to appreciate this Silver Cyber Lion-winning work is to view it on YouTube.

PRESS

‘Choo-choo’, ‘Remote Control’, ‘Camera’: Having won two Press Golds in 2013 for its work on behalf of Procter & Gamble’s Duracell brand, Grey Worldwide India went one better in 2014 by winning three Press Golds for the same client. In this campaign, there was no overt branding. Instead, the posters were created to look like Duracell batteries by using long pieces of gold and black text. Each of three executions tells a story of someone buying a battery-operated gift for someone else, which becomes increasingly annoying because the batteries (presumably Duracell) last so long.

Lengthy copy can be a risky strategy with posters but, in this case, it is an entertaining and amusing way to pass the time while waiting for a bus or train to arrive. It also plays into Duracell’s long-lasting brand promise.

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PR

‘No child brides’: Havas Worldwide India secured a Bronze Lion for this campaign, on behalf of NGO Child Survival India. Using the slogan “Fighting the evil of 39,000 child brides everyday. Dot by dot”, the campaign was based around an image of a girl’s face made up 39,000 bindis (the red dots that Indian women wear in the middle of their foreheads). The clever twist was that the bindis used for the image were white. As a result, white bindis became a widely used symbol of people’s support for the campaign, which also attracted the backing of many celebrities. Within 45 days, the campaign achieved 22 million media impressions — invaluable for an organisation that has no budget to buy media space.

DIRECT

‘Share my dabba’: The best ideas are the ones that base their insights and activations on local modes of behaviour. This campaign from McCann Worldgroup harnessed Mumbai’s dabbawalla system to great effect. For those unfamiliar with the culture, dabbawallas pick up home-cooked food and deliver it to people at work, returning empty food boxes (dabbas) before the end of the day. An incredibly elaborate system, dabbawallas deliver one million meals a year. Research shows, however, that around 16 tonnes of food a day remains untouched in a city where an estimated 200,000 children go hungry every day. In this

DESIGN

‘:{TO:) #CleftToSmile’: Operation Smile is a charity that gives life-changing cleft-lip treatment to children. This campaign asked people to tweet :{TO:) #CleftToSmile as a way of building awareness of the charity’s activities.

The campaign generated a huge response and won a Gold Design Lion for Ogilvy India.

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CHILE IS DIFFERENT. NOT ONLY HAS IT AVOIDED THE ROLLERCOASTER ECONOMICS OF ITS NEIGHBOURS, BUT IT ALSO BOASTS ONE OF THE MOST EXTRAORDINARY GEOGRAPHIES OF ANY COUNTRY ANYWHERE. GARY SMITH REPORTS

NO BAD ANGLES

A

FTER a marked downturn in

both economic growth and consumption in 2014, Chile’s government resigned en masse in May this year after being instructed to do so by president Michelle Bachelet. This paved the way for Bachelet to name a new finance minister and implement her ambitious reform agenda aimed at creating a more moderate and market-friendly image. The move seems to have worked, with first quarter figures showing significant economic expansion thanks to a surge in consumer spending.

Against this background, Chile has launched the Shoot in Chile campaign, which is a joint project organised by the Asociacion de Productoras de Cine Publicitario (APCP), government export agency ProChile, the National Council of

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Culture and the Arts, and the Film Commission Chile. This week in Cannes, the Rado Plage has been transformed into Chile Beach, where nine of the country’s leading production houses and locations experts will showcase their country’s astonishing climatic and landscape variations.

“In 2014, we hosted 100 international advertising shoots with a combined value of $50m, mainly from the US and Europe,” says Pedro Pablo Cabrera, founder and owner of La Base Chile Films and Shoot in Chile brand manager.

“Foreign shoots are growing at around 20% per year, and they come here for a lot of very good reasons. We have everything from the Atacama desert— the most arid place in the world — through to mountains, lakes, volcanic geysers,

Switzerland in the Andes

glaciers, abundant greenery, extensive agricultural areas, an extremely long and varied coast, rainforest and great urban landscapes. Then, of course, we’re in the Southern Hemisphere, so throughout the European summer we have snowcovered mountains and areas that look like Switzerland. And in terms of equipment, we have everything, including two Russian Arms.”

Chile also has an impressive import/ export administration. “We are very popular with car companies because they know they can bring prototypes here and get them through the formalities within hours,” Cabrera says. He adds that another bonus is that the car industry’s paparazzi has yet to discover Chile, “which makes it safe from the point-ofview of industrial espionage”.

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Cabrera says Shoot in Chile’s mission this week in Cannes is to “show the thousands of creatives and audiovisual professionals just what an incredible place to shoot Chile is, and encourage them to come and see for themselves”.

His sentiment is shared by Joyce Zylberberg, general manager of the Film Commission Chile. “We are currently ploughing all our energy into making Chile the best place to shoot in South America for ad spots, feature films and TV series,” she says. “This is something that the government and production companies are totally committed to, and now they are working together to make it reality.”

This reality is reflected in several recent projects, including the feature film The 33, which will be released internationally through Fox International. The film tells the nail-biting story of the Chilean miners who were trapped below a rock the height of the Empire State building, how they survived and how they were rescued. “We also welcome lots of TV shows here, including Survivor and Treasure Island, because our geography is perfect for those formats,” Zylberberg adds. “And, of course, National Geographic and the History Channel are regular visitors.”

On top of its natural attributes, Chile will soon also be offering incentives. “Chile is a very stable and secure society with a

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Chile’s capital Santiago doubles for New York

FOCUS ON CHILE

government that is genuinely forwardlooking,” Zylberberg says. “We are currently formulating a series of tax and VAT breaks, which will be launched in 2016. But even without them, Chile is red hot as a location right now. We can do Europe and Africa. Recently, the Brazilian broadcasting giant Globo TV filmed a whole telenovela here called Jose: From Slave To Governor, because it was set in Morocco and they have no desert in Brazil.”

But it is not just the country’s unique geography that draws directors to Chile, but also the fact it can offer wildly different locations in amazing proximity: “This country is obsessed with architecture and, because of that, Santiago has the biggest concentration of modern high-rise buildings in South

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America,” says Ariel Leon Isacovitch, managing partner and executive producer at The Roots Productions.

“Downtown Santiago has a great mix of modern and classical buildings in a gothic New York style. And then, within a two-hour radius of the city, you have an incredible variety of locations, including properly epic high mountains, the ocean, wineries and stunning valleys. This country is ideal for multi-vignette scripts that demand rapid movement between locations. And then you have to add to that the technical expertise we can offer.

We provide the same quality as of service as in Los Angles.”

Isacovitch points to a recent Porsche Cayenne job as being the best possible demo for Chile: “It was a 13-day shoot all over the country and it really shows how

TUNA HOOKS CONSUMERS ONE OF the runaway successes of the last year in Chile was a campaign for San Jose tuna, which increased sales by an astonishing 90%. The ad was made by Dittborn y Unzueta. “It was an ironic spot poking fun at nouveau-riche people like footballers, who suddenly find themselves incredibly rich but who remain clueless as to what taste is,” says Tomas Dittborn, director of Dittborn y Unzueta. “The ad was very popular, as reflected by the boost in sales, but the most amazing thing was that, even when the TV campaign ended the sales held up. We also got a lot of press, because the spot was funny and vulgar.”

Dittborn adds that he is also proud of his company’s recent work on the eighth version of Mobil 1’s classic bull-versus-Porsche series of ads. “We did it as a live-animated spot in a Hunger Games-style,” he says. “The animation by Danish company Frame is just superb.”

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coming here gives producers the chance to make truly great car spots. It’s not for nothing that Toyota, Jaguar, Mercedes, Skoda, Citroen and Peugeot have all filmed here in the last year. We also have unique, highly technical sites, such as the Alma Observatory in the Atacama Desert, which featured in Quantum Of Solace.”

According to executive producer at La Casa Films, Leopoldo Luisetti, currently also the president of APCP, Chile is rapidly becoming more film-friendly. “It’s happening all over the country, in cities such as Santiago and Valparaiso, and in the north as well,” he says. “Serious efforts are being made to offer permits quickly and more easily, which is drastically cutting the amount of paperwork.

Also, the authorities are responding to requests much more quickly than in the past. For example, when we were shooting the Mercedes-Benz G Class spot, we were allowed to lock-off El Portillo, which is the main road through the mountains between Chile and Argentina, for two 30-minute sessions. It’s an astonishing place. The road itself goes up to 4,500 metres and

PEDRO PABLO CABRERA

“WE HAVE EVERYTHING FROM THE ATACAMA DESERT — THE MOST ARID PLACE IN THE WORLD — THROUGH TO MOUNTAINS, LAKES, VOLCANIC GEYSERS, GLACIERS, AGRICULTURAL AREAS, AN EXTREMELY LONG AND VARIED COAST, RAINFOREST AND GREAT URBAN LANDSCAPES” the surrounding mountains rise to 7,000 metres.”

Other recent La Casa Films jobs have included a worldwide campaign for Kia and two for Nike, plus another car prototype in the form of the Renault Kidjar.

Luisetti sees a genuine change in attitude among the international creative community towards shooting in his country: “It used to be regarded as a sort of novelty, but we’re increasingly established and credible. And Chile is genuinely different to its neighbours. We were named as one of the best countries in the world to do business with by both Newsweek and Time, and our currency is very stable. We have the ATA Carnet, which means cars can be shipped in and out very easily, and our talent buy-outs are very competitive indeed.”

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South Pictures executive producer and partner Ryan Wagner happily admits that the stunning countryside is not at the heart of his company’s appeal: “I almost never shoot Chile for itself, because our bread and butter is spots made by regular clients like Furlined, Steam Films and Anonymous Content for companies like P&G, McDonald’s and Kellogg’s. Usually what they want are multiple vignettes at affordable rates. We often need things like typical US or Canadian suburbs.

There aren’t that many of them in the classic style, with the post-box on the lawn and the picket fence, but there are now a few condominiums on golf courses that fit the bill.”

One of the best-known spots in which South Pictures was involved was the Mr Clean campaign in which Mr Clean was portrayed as Superman. “The film was versioned for multiple territories and, consequently, it had to feature elements from around the world,” Wagner says.

“So we included mountains, beach, vineyards and the city, which is a typical Chilean multiple-location shoot in many ways. The most we have ever done is five vastly different locations and four unit moves in one 14-hour shooting day.”

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THE BRAZILIAN ADVERTISING SECTOR IS FACING THE TWIN CHALLENGES OF A WEAKER ECONOMY AND A POPULATION THAT IS MORE ASPIRATIONAL AND ENTREPRENEURIAL THAN EVER. FORTUNATELY, GARY SMITH REPORTS, IT HAS THE OPTIMISM, ENERGY AND CREATIVITY TO COPE WITH BOTH

BRAZIL IS STILL SMILING

B

RAZIL’s economy is not the

powerhouse it was three years ago. This is partly due to the government’s austerity measures, which are aimed at slowing consumption, and partly down to contraction in the manufacturing sector.

In April this year, the country’s manufacturing PMI (Purchasing Managers Index) was at its lowest point in four years.

But the outlook is not all doom and gloom, with 2016 seen as the year in which the economy will return to growth, spurred partly by Olympic fever. In the meantime, according to Gal Barradas, co-CEO and founder of BETC Brazil, it is pretty much business as usual: “Brazilians are used to living on an economic and social rollercoaster. It’s bad but, on other hand, we have developed an ability to keep growing and to always look forward, seeking solutions. And frequently, the best ideas come with smaller budgets. That’s why, in our agency, collaboration and

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inspiration always come first.”

WMcCann president Martin Montoya also sees opportunities in the current situation: “In a market of our size, we tend to see all kinds of reactions in a crisis environment.

Some brands aim to be more creative and innovative, while others seek the refuge of tried and proven formulas. Some take the opportunity to learn new things, take chances or experiment with new technologies, while others prefer to lay low until the storm passes. Personally, I think we should face the crisis bravely by trying new things and taking the opportunity to add a few new chapters to our industry’s history. I hope we will see more of this before the dust settles.”

So despite the economic difficulties, is Brazil still driving South American creativity? “Absolutely,” BETC’s Barradas says. “There are two main reasons why Brazil will continue to be considered as the creative engine of South America. The first one is about the market itself. Despite the economic crisis of the last few months,

Brazil remains a giant compared to its neighbours because we have a huge internal market, and our advertising is a reflection of that market. Therefore, even when the market is slower, we keep being challenged to deliver great ideas for our brands. Secondly, our mix of cultures creates a rich environment for creativity — it’s no coincidence that Brazil has a global reputation for producing great talent. It’s part of our nature. In terms of our own recent work, I’m particularly proud of everything we’re doing for Shopping Cidade Jardim, an iconic mall in Brazil. We worked together with the client to create a fresh language for the brand, a new visual code for their communication and a new strategy to highlight the mall’s new features and experiences.”

Recently, BETC won the Parmalat Brasil account. “It’s a loved brand in our country,” he says. “There’s huge recall of the campaign that aired 20 years ago, on which my partner Erh Ray was one of the creative leaders. Over the last few years,

El Negocio: an HBO Latin America original series created, developed and produced by Mixer

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Parmalat has had business problems, but now they have been restructured to be successful in this highly competitive market. BETC’s challenge is to innovate, develop the brand’s language and start brand conversations with the consumer, as well as to create actions and applications aligned to the digital age, to add value to this loving heritage.”

Back at WMcCann, Montoya thinks more genuine creativity is needed if his country is to maintain its status as the region’s main creative force. “Brazil is the largest market in the region by far, and has the greatest volume of work. So by simple mathematics, it should be the most awarded country in South America,” he says. “Of course, the soul of our business is creativity, and this should be driven by the belief that creative ideas and solutions really make a difference for our clients’ brands. An idea is useless unless it helps move the needle for a business or the brand health of a client. So I certainly hope Brazil continues to be a creative engine for South America and the world, but not based on volume or statistical games.

Rather, I hope it’s based on intelligence, real commitment to our role as communicators, creative talent and efficiency in the development and selection of the best ideas.”

Montoya is particularly proud of the campaigns that WMcCann created for Coca-Cola and O Estado de S Paulo, the most important newspaper in Brazil. “For Coca-Cola, we created an out-of-home [OOH] activation in the form of a skate ramp in the shape of Coca-Cola’s brand wave,” Montoya says. “It was installed in a beautiful site in Rio de Janeiro, and we invited the skate-boarder community to experience it through social media. For O Estado de S Paulo, we created a very graphic ‘all-type’ two-minute TV spot that recounted Brazilian history over the 140 years that the paper has existed. The message was that anyone who wants to know more should read O Estado de S Paulo.”

Two of the most emotionally powerful campaigns of the last year both came from Ogilvy Brazil, and both dealt brilliantly with deep-rooted social problems, namely soccer hooliganism and anti-gay violence.

Ogilvy Brazil’s vice-president executive creative director, Aricio Fortes, takes up the story: “Since the organ-donor campaign in 2013 [winner of two Gold Lions and a Grand Prix], we have had a close relationship with Sport Club do Recife, so when they came to us worried about the growing violence in stadiums, we were determined to do something that goes beyond advertising and actually gives something back to society, because people

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were dying regularly. We were aware that the people involved in these incidents have no respect for the police, so the conclusion we came to was that the only people who could change their behaviour were their mothers. So we talked to the leading torcidas organizadas [fan associations] and found 50 mums of supporters, including some of the most violent, who became volunteer safety officials during one of the most superheated derby matches of the year, against Nautico. As a result, there were no incidents and no arrests. We are continuing with the messaging ‘Behave as if your Mum was here’ at matches, and we are happy to share the idea with clubs around the world.”

Despite its reputation of being easy-going, anti-gay violence in Brazil is endemic, with an estimated 40% of all lethal anti-gay incidents around the world happening in the country. “A gay person is killed every 28 hours here,” Fortes says. “But the people doing the attacking are all fans of gay artists like Elton John, Queen, kd lang, etc. So our campaign for Billboard featured the message ‘How can you hate what you already love?’ and a radio Pride Parade day featuring gay and gay-friendly artists, in which 33 networks participated.”

These included Radio Transamerica, which has stations across the country and organised a relay, enabling the city broadcasting the Parade to change every hour. Elton John supported the Parade on FaceBook and Twitter, and Spotify put together an extensive playlist based on the tracks played that day. “We are delighted that there has been a shift in behaviour, and also that an old media such as radio could influence Spotify,” Fortes adds.

Another bid to change behaviour comes in the form of the Skol campaign happening around the Olympics, which aims to reinvent the Brazilian music industry.

Pedro Prado, creative director at F/Nazca Saatchi & Saatchi, explains: “It’s a long-term project based around three record labels that the brand is set to launch, each with its own distinct musical identity. The idea is to find and nurture new musical talent for those labels and, ultimately, to transform the music industry here in Brazil. Skol is committed to the idea and is in it for the long haul because, especially for the Skol Beats line, connecting with young adults is its prime focus.”

Skol is a sponsor of the 2016 Olympics.

Prado says the company is, of course, “aware of the contradiction of a beer brand sponsoring an athletics event. But there are several new, low-alcohol products currently being developed —

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and in any case, it’s OK to drink beer in a responsible way.”

Prado admits that Brazil is suffering from some post-World Cup fatigue — and a measure of disappointment — but the Olympics are perceived differently. “As an event, the World Cup went very well,” he says. “But there’s no legacy. In fact, what there is, really, is a bunch of stadiums that are white elephants. One is even being used as a parking lot for a bus company rather than hosting sporting events. But there will be some sort of Olympic benefit in terms of increased volumes of business and an economic boost. Now, all we can do is hope that the facilities are finished in time.”

The F/Nazca Saatchi & Saatchi campaign ‘100’, made to celebrate 100 years of Leica, reproduces iconic imagery such as the dustbowl sharecropper wife and her children and Doisneau’s The Kiss, and took producers Stink a year to complete. “We wanted to make something that was a genuine tribute to the brand,” Prado says.

“And we’re very pleased with the results.

The campaign is now also being shown in Argentina.”

Other F/Nazca Saatchi & Saatchi work creating a stir with its warmth and humour are a campaign for the Brazil branch of the Miami Ad School, which has just been adopted as a global campaign, and the Mizuno ‘Runtastic’ campaign shot in Uruguay.

Sergio Gordilho, co-president and chief creative officer at Africa, also points to two recent campaigns with a social edge: “We are particularly proud of the ESPN ‘Eye test’, in which a bus with an ophthalmologist performed eye tests on sports fans around the city. But instead of the usual chart of letters and numbers, MARTIN MONTOYA

“AN IDEA IS USELESS UNLESS IT HELPS MOVE THE NEEDLE FOR A BUSINESS OR THE BRAND HEALTH OF A CLIENT”

patients were asked to correctly identify top players and clubs. We also created ‘Mutant font’ for Amnesty International to protect the privacy of people on the internet. It works using a design with small graphic details that stops machines from viewing the shape of the letter, and its algorithm is shuffled every 24 hours to make automatic scanning difficult. And our radio campaign for Itau Bank, ‘Tickets on air’, gave away movie tickets directly from the radio to cell phones by using NearBytes technology, which converts

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audio into data without the need for wifi, Bluetooth or even a mobile signal.”

Technology is, according to Gordilho, the new silent partner of the creative community: “We are living in the era of ‘I don’t care’,” he says. “Consumers don’t care how we make use of resources and tools such as personal information, data, the cloud and mobility. An audience doesn’t care if the screens we use to communicate keep shrinking, or growing, or becoming more mobile. They don’t care about connectivity or utility or instruction manuals. It’s all about play. They don’t care about how to do it, just ‘I want it, I’ll do it’. To keep up with this world, we also must not care. There’s no point discussing digital any more. It’s old. Digital is not a tool or a medium any more, but a base for creation. We have to stop thinking about integrated and start thinking about connected. As ad people, we are good at connecting brands with consumers; at building bridges and connections. And that’s what is worthwhile today. Luckily, what we do best is what keeps us up to date and more relevant than ever — because with so much information, to get people’s attention, we need inspiration.

And that’s what we have to focus on.

Because a big idea is still the best idea we can have.”

Brazil’s current crisis is, relatively speaking, a storm in a teacup, Gordilho

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says: “We have lived through much worse moments. We got past the dictatorship and hyperinflation, for example. And because we are optimists, we think we can get past this year of low growth. The good news is that Brazil now has the highest number of entrepreneurs in the world, ahead of China, the US, the UK and India.

It’s a group that will bring the country back to growth because Brazil is becoming a country of start-ups.”

FilmBrazil, an initiative of Brazil’s foreign trade agency APEX, is celebrating its 10th anniversary this year. Latin America’s largest advertising network is also celebrating the country’s wealth of production and directorial talent “We have long had a good reputation in the international community for our production services,” says FilmBrazil’s executive manager, Marianna Souza. “But there are also so many excellent directors in Brazil, in part because 44,000 spots are produced each year for the domestic market, so there are plenty of opportunities to learn the trade. We will be marking our anniversary by highlighting this amazing talent pool.”

This year, FilmBrazil is at the Cannes Lions Beach with 28 production companies and some of the country’s most talented directors, including 300ml (ZOHAR), Jones+Tino (Stink), Mateus de Paula Santos (Lobo), Dulcidio Caldeira

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(Paranoid), Carlao Busato (Hungry Man), Carlos Manga Jr (Popcorn Filmes) and Andrucha Waddington (Conspiracao).

Christiano Braga, executive manager at ApexBrasil, was the person who pushed for the funds to make FilmBrazil happen.

“Brazilian advertising agencies have always been prominent at the Cannes Lions, famed for their creativity and audacious ideas,” he says, adding that the country’s creative community has “always pushed the envelope when it comes to daring concepts”.

FilmBrazil is once again sponsoring the Film Craft category, which this year includes Joao Daniel Tickhomiroff of Mixer as president. In addition, it is launching a campaign about Brazil called ‘Fake facts’ to highlight common misconceptions about the country. “We are also staging an activation in front of the Palais des Festivals, so keep an eye on our banner as it evolves throughout the week,” Souza says.

According to Sergio Tikhomiroff, Mixer’s executive producer and director of the company’s Rio de Janeiro office, what makes producing in Brazil special is the way challenges are dealt with: “As with any production company anywhere in the world, we are exposed to challenges every day. But I think, in Brazil, it’s somehow even more challenging. We are used — and trained — to working with less

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money and time than other developed countries. And bureaucracy works against us as well. But the creativity — the trademark of our people — makes it all genuinely fun. Clients can also count on professionalism, experience and commitment from the beginning to the very end of a job, as well as on the hard-won expertise of the team members on any kind of production for any kind of screen. We love to produce anything that has the potential to entertain viewers on any device, whether it’s TV commercials, series, feature films or documentaries.”

A recent Suzuki shoot typifies the Brazilian spirit, Tikhomiroff adds: “The 2015 Suzuki car campaign was a huge challenge because we had to shoot 20 short commercials featuring every Suzuki model available in Brazil in only three days, and in locations ranging from urban spots to river crossings, mud tracks, highways and dust bowls. All these locations were within a 200 km radius, which I think shows some of the possibilities we have in terms of locations, alongside the high level of expertise of our technical crews.”

Tikhomiroff also cites El Negocio, an HBO Latin America original series created,

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developed and produced by Mixer. “It’s about a group of sex professionals that reinvent their business using marketing tools and it’s a been very successful,” he says. “It’s currently being broadcast all over the world and we are producing the third season right now.”

Celebrating its 15th anniversary, Ocean Films has just finished its first feature film.

Alongside that, it is teaming up with Argentine production house Nunchaku to form a new joint venture called Nunchaku

By The Ocean, operating out of Brazil.

Little Secret, directed by David Schurmann, is an ambitious film inspired by the life of Schurmann’s adopted sister, who died of AIDS at the age of 13. “We took it to the Cannes Film Festival and there have been several offers for global distribution,” says executive producer Cristian Marini. “We’re delighted by the reactions and the buzz the film has created. It was written by Marcos Bernstein, who wrote Oscar-nominated Central Station, and it’s due for theatrical release in Brazil next April.”

The joint venture with Nunchaku came about after the two companies collaborated on a five-week Coca-Cola Brazil campaign at the World Cup for JWT

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Sao Paolo. “It was a very challenging project because the adverts were based on how Brazil’s games turned out,” Marini says. “Apart from the first round, we didn’t know who Brazil would be playing against, so we were on call six days a week for five weeks. In that time, we made 17 commercials, including the ‘1950’ spot, which was produced after Brazil lost so badly to Germany.”

He adds that, on account of the extraordinary nature of the project, it was impossible to bid for the job in the normal way: “So we simply offered to be available every day for the whole period. It was during that job that we realised we have a special chemistry with the Nunchaku team.”

The two companies are officially launching the new company at the Cannes Lions International Festival of Creativity this week. “Our collaboration is for the Brazilian market,” Marini says.

“And we also want to emphasise that this is a great time to produce spots in Brazil because the currency has devalued by 30%, and may well fall further over the coming months. That means that, finally, we can offer value for money as well as all the other things that make Brazil such an amazing and unique place to shoot.”

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BRAZILIANS ARE NATURALLY FRIENDLY, SOCIAL AND COMMUNICATIVE. NO WONDER THEIR COUNTRY IS HOME TO ONE OF THE BIGGEST SOCIAL-MEDIA MARKETS IN THE WORLD, WRITES CLAUDIA PENTEADO

CONNECTED BRAZIL FACEBOOK, Instagram, Waze, Google, Twitter, YouTube, Pinterest, WhatsApp, Snapchat… Create a social network or service that connects people intelligently, quickly and efficiently, and Brazil will be there, eager, experimenting, participating, generating impressive audience figures.

And that’s not just because we are 200 million people and one of our cities, Sao Paulo, is more populated than Tokyo, Seoul and Moscow. Brazil is the third largest worldwide in terms of time spent on the internet. More than 50% of our population is connected in some way. We have 97 million people with accounts on at least two social networks. Last year, we grew by 12% in social-web activity compared to the previous year.

So why are we such social creatures?

There are numerous explanations that combine and complement one another.

Brazilian society is relational.

Anthropologist Roberto DaMatta and historian Sergio Buarque de Holanda both concluded that Brazilian society is by nature a cordial one, in contrast to American individualism and the essentially holistic culture of India, for example.

In Brazil, being sociable has a high value.

We do not have difficulties in exposing ourselves, showing off our bodies and our babies’ photographs, publicly celebrating our families, our social gatherings, our celebrations. We share our successes. We are informal, curious and improvisers by nature. Values such as privacy and modesty are lost in the digital need for self-expression among our millennials, who are driving the global economy forward. We aren’t great lovers of technology: for Brazilians, what matters is to take part.

Brazilian Anselmo Ramos, who leads David in Miami, puts it like this: “Long before the internet, Brazilians were social.

Long before Facebook’s ‘likes’, we had a similar positive gesture using our thumbs.

Long before Facebook enabled us to poke digitally, we poked physically. Long before the share, we yelled over fences. Long before the comment, we stuck our noses where they didn’t belong. Long before the tweet, we shared our life with everyone.

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Long before the retweet, we went out there repeating things we heard.”

In Brazil, politicians use social networks indiscreetly and executives are dismissed for their excesses on the web. One of the richest men in the world, the Brazilian Eike Batista, has defended his beliefs in pointless discussions with strangers on Twitter — not to mention he is being sued for giving stock investment tips (benefiting his own companies) on social networks.

The web also reduces the great distances in Brazil. Large urban centres are filled with immigrants from various regions, who have been reconnecting with relatives and friends since the days of Orkut, the first real social network that found its biggest market in Brazil. It made sense — we are a population who loves to organise itself into groups, fan clubs, churches, task forces.

“Brazilian digital behaviour is a legacy of our behaviour in real life,” says Fabio Seidl, another Brazilian in charge of a US agency — Lapiz/Leo Burnett in Chicago — and a heavy user of social networks.

In this country, access to information is via social inclusion. Having a smartphone and being connected to the internet makes people feel included, not segregated. It also means not having to buy a computer (and having to learn to use Microsoft’s Windows, for example); not having to buy a home-internet service.

But perhaps one of the biggest drivers of these statistics, and the one that puts us up among the largest users of digital services, is the fact that customer service in Brazil is generally poor. This is particular true of our public-policy services. Things in general do not work so well here.

The Portuguese writer Pero de Magalhaes Gandavo, who wrote about a savage and still unexplored Brazil back in 1500, described it as a land without law, without king. We appear to be continuing to act just like that.

“Perhaps the internet and its free environment — without hierarchies, anarchic, multifaceted — is pretty much like Brazil, and makes cyberspace a representation of a place where Brazilians feel at ease, comfortable. That, along with the lack of other leisure options for the

same price…” says Mario Barreto, a producer and director at Imagine Productions in Rio de Janeiro.

The digital world has opened doors for us to find what is lacking in our stores. Online goods are cheaper to buy than in physical stores and the services provided are better.

Digital helps us to get taxis quickly, order food without stress, map our routes easily to work, get away from bureaucracy. It means avoiding inefficient physical banking services and urban violence. You bypass bumpy roads and avoid inefficient telephone services.

Digital can be a creative playground to find new ways to avoid bureaucracy and the natural slowness of the real world.

Inventive by nature, cariocas (Rio de Janeiro natives) invented a Twitter service that reveals the exact locations of police officers looking for drunken drivers. How cool is that?

We are also procrastinators par excellence — which makes us the world recordholders in terms of video consumption online, as noted by my creative friend Bruno Pinaud, who works as a creative copywriter and screenwriter at NBS in Rio and who created the globally popular video app iSofa.tv. In fact, according to comScore, last March Brazilians consumed more than 11 billion videos.

And by the way, I almost forgot to add that the internet does not work very well in Brazil. 4G high-speed mobile signals seem like an unattainable utopia. So I guess what ultimately defines us, above all, is our hopeless optimism and determination.

• We Are Social was the main source of the data mentioned in this article

Claudia Penteado is a Brazilian journalist who lives in Rio de Janeiro and writes about marketing for Ad Age, PropMark, Jornal do Commercio and Epoca Negocios.

Mother of 12-year-old Juliana and a Yorkshire terrier named Flor, she lives in a house so close to the rain forest that monkeys visit all the time

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OVER THE LAST FEW YEARS, MENA HAS EMERGED AS A SIGNIFICANT CREATIVE FORCE, WITH AN ADVERTISING SECTOR THAT IS EXPANDING AT A RATE OF 6% PER YEAR. BUT TO UNDERSTAND THIS COMPLEX, CONTRADICTORY REGION, IT HELPS TO KNOW HOW THE INDIVIDUAL PIECES OF THE MENA JIGSAW INTERLOCK, WRITES ANDY FRY

THE MANY FACES OF MENA Stoked’s spot produced for the 2015 world handball championships

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T

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HERE is a tendency in the

West to regard the Middle East and North Africa (MENA) as a single market, with a homogenous population of around 380-400 million. Superficially this makes sense because of the region’s pan-Arabic and predominantly Islamic profile. But in practical terms, MENA is a woefully inadequate label that fails to distinguish the economic powerhouses of Saudi Arabia and the United Arab Emirates from humanitarian disaster zones such as Syria, Iraq and Yemen.

A good starting point in any analysis of the region is the Gulf Cooperation Council (GCC), a political and economic union consisting of Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman. With a population of around 50 million, this is the wealthiest and most stable part of the Middle East, as well as the most open to international co-operation. If you were

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to combine the GCC’s annual GDP, you would come to a figure of $1.67bn, putting it into a similar bracket to Canada, Russia and India. Not only that, it is growing at a faster rate (4.5%-5.0% per annum) than the rest of the Middle East (2.5%-3.0% per annum). This is impressive when you consider it starts from a higher base.

The GCC is pivotal to the ambitions of global brands and advertising agencies in MENA. In part, this is because the GCC is where much of the consumer spending power resides. But it is also because some of the GCC states have made a concerted effort to entice foreign companies and talent to their territories. The pioneer in this respect is the UAE city-state of Dubai, which established itself as the regional HQ for the advertising industry by creating a free-trade zone. Dubai’s UAE neighbour Abu Dhabi was equally ambitious when it launched media zone twofour54. Qatar has taken a similar path.

Outside the GCC, the major regional economies are Egypt and Iran. With populations in the region of 80 million, these countries are currently the 38th and 46th largest economies in the world respectively. Both have had their problems in recent years, but are currently being eyed with cautious optimism by foreign investors. Egypt, for example, saw its economy grow 5% last year under the stewardship of

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strongman president Abdel-Fattah al-Sisi. The stability achieved by al-Sisi has encouraged a wave of inward investment from the Gulf states and from corporations including BP and Coca-Cola. The latter has pledged to spend $500m in Egypt within the next three years.

Iran’s relationship with the world has been adversely affected by economic sanctions in recent years. But with the US, UN and the EU all expected to lift embargoes in the near future, there is optimism about the opportunities for international brands. While the first brands expected to benefit from the changing political landscape are oil, tobacco and car companies, Iranian consumers have a familiarity with mainstream consumer brands that dates back to before the 1979 Iranian Revolution. Brands including Danone, Nestlé, Peugeot, Renault and Kleenex are all particularly well know in Iran.

The rest of the region is made up of trouble spots, with the exception of Lebanon and Jordan (Israel is typically treated as a Mediterranean rather than a MENA territory). While these are both small markets (11 million people

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combined), they have a key role to play in the media/marketing mix as production locations.

The GCC’s economic strength, backed up by the gradual return to normality in Egypt and Iran, has trickled down into the MENA advertising sector, which is currently expanding at about 6% a year. At the same time, there is a growing belief in parts of MENA that the industry is now able to compete creatively with more established markets. “In terms of advertising, there has never been a better time for the region,” says Ramzi Moutran, executive creative director at Memac Ogilvy Dubai. “I’ve been in the region for 13 years and the last couple have been incredibly positive. The Middle East used to be a place where people came to retire, but now it’s a dynamic market where great local and international talent meet.”

Memac Ogilvy serves around 150

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international, regional and local brands, including IBM, Coca-Cola, Arab Bank, Almarai and American Express. It has 14 offices throughout the region though Dubai is the HQ. “Dubai is the business hub,” Moutran says. “Abu Dhabi has become more competitive recently, but Dubai is where most of the international brands are based, which is why it is so important to the agency networks.”

It is also becoming an important creative hub, adds Moutran, who will be serving on the Film jury at this year’s Cannes Lions International Festival of Creativity. “Historically, the Egyptians have always been regarded as the storytellers of the region. They have great film craft and a humour that gives their advertising a unique feel. But Dubai has also started to emerge as a force. We are now trying to position ourselves as a global creative hub — somewhere that the rest of the world can learn from.”

The results from Cannes Lions 2014 reinforce Moutran’s claims. All told, entries from the UAE picked up nine Gold, 10 Silver and nine Bronze Lions, as well as a Titanium. Four of these Golds and the Titanium — MENA’s first-ever — went to a Memac Ogilvy campaign for UN Women entitled ‘The autocomplete truth’. An ingenious piece of work, the campaign charted the rise of female equality since the 19th century and challenged people to root out those intractable elements of gender discrimination that still exist in many parts of the world.

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In terms of trends, Moutran suggests the fact that the UAE won awards last year in Titanium, Film, PR, Design and Promo & Activation “is a good indication of how the market is changing. The focus in the region used to be much more on the print market.

But now we are playing in all the media.”

In particular, Moutran says, the emergence of the internet and mobile is having a significant impact on creativity and communications across the region.

There are two reasons for this. Firstly, the internet allows people to get round censorship in traditional media. This initially became apparent during the Arab Spring revolution, but has since become part of daily discourse in MENA. “We’re seeing a lot of online production in Saudi Arabia,” Moutran adds. “The Saudis have a terrific sense of humour and use platforms like YouTube to generate millions of views.”

The second reason is that the internet allows communities across the region to create content that is specific to their own market. While TV in MENA is generally a combination of panregional channels and conservative state-run domestic channels, the internet facilitates local and engaging content. Inevitably, brands want to be part of this shift towards localised, liberalised content — a fact that is driving up the value of MENA’s internet/mobile advertising market.

Consultants at PwC, for example, predict that spend on internet advertising will rise from $707m in

The Horse on Sheikh Zayed highway was a scene for DU telecom corporate TVCs. The six-lane highway was blocked in intervals during the morning rush hour. Not very popular with motorists that day but most people appreciated the final shot in the 50-second edit

2014 to $2.46bn in 2018. Twitter and Facebook “have been the biggest beneficiaries”, according to PwC. In terms of the production side of the advertising business, the dynamics are slightly different. Ali Azarmi, founder and CEO of Joy Films, says: “The main production hubs in the region are the UAE, Lebanon, Egypt and Jordan.

However, Jordan focuses mainly on feature films and Egypt is very much a stand-alone market that operates separately from the rest of the region.

We have offices in Dubai and Lebanon, because that provides us with the structure we need to service both international and regional advertising productions.”

Echoing the points made earlier, it is useful for producers to have a base in Dubai because it is the region’s business hub. Aside from Joy, for example, the city is home to excellent productions houses such as Filmworks, Don, Boomtown and Stoked. “Abu Dhabi has become a viable alternative because of twofour54 and its attractive 30% tax incentive, but Dubai is still where most company headquarters are located,” Azarmi says.

Dubai, however, has limitations in terms of physical production — which is where Lebanon comes in. “Dubai offers you two very specific looks: the desert or the amazing cityscape,” Azarmi says. “Lebanon has a much greater variety of locations, which means it can also be used to double for other places. We did a campaign for Emirates NBD bank, where we used Lebanon to double for a range of locations in South-East Asia and Europe. We only needed to do one sequence of shots in Dubai.”

Dubai is also more expensive than Lebanon by some margin, Azarmi adds: “Dubai’s costs mean it is not that different from shooting somewhere like South Africa. In Lebanon, you will get similar quality crews at a much lower price. My view is that Dubai probably needs to make a move similar to Abu Dhabi and start offering some kind of production tax incentive.”

Azarmi acknowledges that there is sometimes a perception that Lebanon is unsafe, “but this doesn’t reflect the reality on the ground”, he insists. “That said, Dubai does tend to see an increase

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in the number of jobs it attracts during periods of instability.”

As outlined above, it is only rarely that Joy will find itself shooting outside Lebanon or Dubai: “We did a campaign in Saudi Arabia because it involved shooting four senior executives who weren’t able to travel. But that’s an exception.”

Azarmi’s analysis is broadly in line with that of Rita El Hachem, an experienced producer who set up her own company, Stoked, two years ago. “Most of our work within the region is done in Lebanon and Dubai. The only real exception to this is when the script or location demands it. So we have also done jobs in Jordan, Qatar and Oman.

In Oman, we shot a campaign for Oman TV because the look there is very distinctive. You couldn’t really hope to replicate that elsewhere in the region.”

According to El Hachem, the quality of Lebanon’s crews and the diversity of its locations are supported by the fact that “everything is in close proximity, so there is not much travel involved.

Another positive is casting, because we have a wide range of looks. I’d say the only thing that Lebanon can’t really do

is car commercials, because it doesn’t have the roads for it.”

On the issue of security, she adds: “There was a period a couple of years ago when companies like Nestlé and Pepsi wouldn’t shoot in Lebanon and some work went to Turkey. But that’s in the past and all of the jobs have come back now.”

On the question of Dubai versus Abu Dhabi, El Hachem says Dubai still has the upper hand: “Abu Dhabi’s tax incentive is very attractive but, to shoot there, you still need to bring crews over from Dubai. So that means travel costs

The unmistakable blue waves lines of Meydan Bridge was shot for a scene in the Chrylser 300 Performer TVC which recently picked up a Gold at Dubai Lynx. It featured the Saudi DJ, Quzai who used the sound samples from the car to create music. The bridge lights resembling sound waves.

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and sometimes accommodation. On balance, Dubai still works out cheaper.”

Echoing the trends referred to above, El Hachem says Stoked is now positioned as a multiplatform production agency: “Brands aren’t limiting themselves to TV commercials any more. In Lebanon, we worked on a campaign for Johnnie Walker called ‘Keep the flame alive’, which involved film, digital and stills.”

A veteran on the Dubai scene is Shane Martin, who set up Boomtown Productions in 2003. He agrees with El Hachem that there is a trend towards

europe, asia, africa, america or oceana?

ultra prime, master prime or leica prime?

dirhams, yen, won. japan, korea, uae. but which where? whatever you need to know about film production in the middle east you need to talk to boomtown productions. visit us at boomtown-productions.com the answers, by the way, are hatta, dubai, so technically africa, leica prime and dirhams in the uae, yen in japan and won in korea.

TM

the knowledge

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new forms of content. “Ad agencies, media companies and public organisations are all looking for content that can be used via online platforms like YouTube,” he says.

Martin sees no immediate end to this work: “This part of the world is very distinctive in media terms. There’s a lot of government and corporate communications work to be done and there are a lot of major sports and cultural events that require content to be produced. All of this keeps us busy alongside the bread and butter 30- or 60-second TVCs.” Based in Dubai, Boomtown has a satellite office in Lebanon and is looking at the viability of opening in Abu Dhabi and Qatar. “Dubai is still the hub of the advertising industry, but Abu Dhabi is pushing hard to build up this side of the business so that it can keep the industry turning over between feature films,” Martin says. “As for Qatar, I expect a lot of work in the coming years.”

Martin echoes his peers when he says Boomtown shoots some jobs in Qatar and Saudi Arabia when the script requires it. “There’s a cultural and corporate sensitivity attached to some jobs, which means they have to be shot in specific markets,” he explains. On Oman, he agrees with El Hachem that it is “an undiscovered jewel”.

Boomtown’s work is currently split approximately 30% international servicing work and 70% regional/ domestic. “A lot of our international ALI AZARMI

“MY VIEW IS THAT DUBAI PROBABLY NEEDS TO MAKE A MOVE SIMILAR TO ABU DHABI AND START OFFERING SOME KIND OF PRODUCTION TAX INCENTIVE” work is linked to events, like the European Golf Tour, which holds a competition in Dubai,” Martin says.

“But I think we can build up the international side. Dubai has the desert, of course, but it’s also a very dynamic, cosmopolitan society.” He adds that Both Dubai and Abu Dhabi have terrific sound stages, which allows international jobs to continue inside during the hot summer months (June to September).

Overall, Martin says the regional economy is in good shape: “I tend to judge the state of the economy here by the number of cars on the road. And right now the traffic is murder.”

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Memac Ogilvy & Mather’s ‘The return of dictator Ben Ali’

MENA’S LIONS SHARE “THE CARMILLA 2012 was the breakthrough year for the MENA region, which secured a recordbreaking 21 Lions, up from 11 the previous year. It was a particularly good year for Memac Ogilvy & Mather, which won three Golds, one Silver and one Bronze. Its top campaign of the year was ‘The return of dictator Ben Ali’, which won Golds in Promo & Activation and Branded Content, narrowly missing out on Titanium.

In 2013, MENA agencies did even better, winning a total of 30 Lions.

The star of the show that year was

Y&R Dubai, which picked up 14 awards. Among these were Golds in Press for Harvey Nichols’ ‘Pelicans’ and Land Rover’s ‘Eating out’ campaigns. Other winners included Blue Apple Dubai, Memac Ogilvy Dubai, DDB Dubai and JWT Cairo. The latter won an Outdoor Gold for its ingenious Vodafone ‘Fakka’ campaign. Ramsey Naja, chief creative officer of JWT MEA, called it a “reward for succeeding in making small big. What started life as a normal project gathered momentum thanks to great client-agency interaction.”

MENA secured a further 28 Lions in 2014. Although this was slightly down on 2013, there were some important advances in categories such as Titanium and Film. In the latter, Egyptian director Ali Ali beat off tough competition to win Gold.

Working on behalf of Leo Burnett Dubai, he created an amusing series of executions (‘Too complicated’; ‘Too depressing’) for UAE-based du Telecoms. The campaign confirmed Egypt’s creative status, while also underlining the growing impact of the UAE-based agency networks.

IRAN: THE NEXT FRONTIER? IRAN is currently subject to economic sanctions by the US, the UN and the European Union, but there are indications that trade relationships could soon stabilise.

Ali Borhani, founder and “chief welding officer” of Dubai-based strategic advisory firm Incubeemea, says he is anticipating a breakthrough in discussions by this autumn, leading to the removal of many sanctions and the return of European and Asian multinationals.

He adds: “After this, we foresee pent-up pressure from US companies when they realise their competitors are better positioned to tap into this economy. This will lead to a tapering off of US sanctions and increased opportunities for FCMG, retail, marketing and advertising, food and beverage, and automotive over the next two or three years.”

Incubeemea specialises in advising companies on how to enter (and re-enter) frontier markets. And to Borhani’s mind, Iran is the most exciting new opportunity in the

region: “We are talking about a country with Turkey’s population, Russia’s gas, Saudi Arabia’s oil, untapped mineral resources and an economy that spent $77bn on food, $20bn on clothing and $18.5bn on outbound tourism [excluding religious tourism] in 2013. Some of the highest sales of luxury brands in retail in Dubai are associated with Russians, Iranians and the Chinese.”

In addition, Borhani says Iranian consumers have a sophisticated and aspirational consumer profile.

“Brands that understand and know how to communicate, advertise and decode the value base and sentimentalities of Persian consumers will be rewarded,” he adds.

All of which is fine — if you manage to get your market-entry strategy right. Borhani offers three pieces of advice: “First, keep in mind that Iran has a young population to whom the ‘cool factor’ matters. Advertising and marketing will be mostly in the mobile space. With 65 million mobile subscribers and 38 million internet

users, Iran is very receptive and at the same time playful, within its cultural boundaries and limitations.”

Secondly, choose the right partners: “In Iran, advertising communication agencies can improvise, but they shouldn’t compromise on seeking the right strategic advice and guidance. Things have changed over the past eight years and many legacy relationships may not be relevant any more. Iran is the last frontier market summit, and everybody is gathering at the base camp preparing for their ascent. The difference in how they get on will depend on which Sherpa they choose.”

Finally, don’t delay. With Etihad Airways planning to increase the frequency of its flights between Abu Dhabi and Tehran, and HewlettPackard already signing up Dubai-based Iranian firms to be official resellers of its laptops, Borhani concludes that “brands and agencies interested in Iran should prepare their entry strategy now”.

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Sana Mahmud is group editor, MENA, of The Arabian Marketer

THE IMPACT OF TECHNOLOGY HAS BEEN DRIVING THE CONVERSATION IN THE MENA REGION FOR SEVERAL YEARS. SANA MAHMUD LOOKS AT HOW A MARKET OF CONTRASTS AND CONTRADICTIONS IS FINDING ITS CREATIVE VOICE

TRADITIONAL BUT MODERN

‘The biggest art gallery in the world’ for Al Arabia

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Middle East and North Africa (MENA) has levelled up the communication and marketing playing field, firmly putting creativity at the forefront. But as communication moves beyond tech sexiness, the new aspirations of the Arabian consumer are becoming apparent. Addressing these aspirations is keeping the region’s creative professionals busy.

Creativity has given new life to brand advertising. The region is witnessing a combination of powerful storytelling to tap into the consumers’ aspirations, backed by tech, allowing data and analytics to bring context and relevance to the equation. MENA has no shortage not only of great creative minds but also of technical skillsets that meet international best practice and benchmarks.

The highlight of MENA’s creative journey,

The best news of 2015 is that most players are expecting steady growth, making it one of the most promising years since the depression of 2008 that made the growth graph of the region at best erratic. With conglomerates including PepsiCo establishing new plants in Saudi Arabia, new players entering the UAE market, luxury business peaking across the Middle East, and telecom and infrastructure developments bringing growth to Africa, MENA is still one of the most attractive regions for global players.

Some of the biggest corporates are crafting strategies to better connect with the MENA consumer. If there was one underlying thread across most of the advertising messages of the past year, it was brands’ attempt to occupy higher ground in the consumer’s life. What stands out is not just a reflection of behavioural change among MENA

however, is the evolution from being highly influenced by western ways to embracing local culture and finding a unique voice. The region’s advertising industry is playing a crucial role in shaping that voice. There is a visible shift in consumers looking for more from the brands they engage with, while expecting global standards. A society that was considered conservative is slowing opening up, challenging the old order without losing traditional values.

It is difficult to paint any region with the same strokes and MENA is no exception.

Fragmentation makes a one-size-fits-all approach inefficient for this region, given the economic extremes between the 4G lifestyle of consumers living in the Middle East and the Gulf Co-operation Council (GCC) states, where connected screens are increasingly the norm, and the rest of North Africa. This makes growth potential intensive but also throws up challenges in regions including the Sub Sahara and the other high-growth markets that are coming on to the radar of multinational players.

consumers but, more importantly, brands making a connection that is not just based on selling a product or service.

Brands that fulfilled the consumer’s need to be inspired stood out.

An example was seen in Leo Burnett’s Johnnie Walker ‘Keep the flame alive’ campaign, which aimed to motivate Lebanese citizens to keep their inner flame burning. While the sector faces some strict advertising regulations in the region, the campaign succeeded in resonating with consumers, attracting both public and media attention.

Lebanese advertising also helped influenced political decisions last year.

Again conceptualised and executed by Leo Burnett, the “Vote for us, vote for you” campaign for NGO for women’s rights, Kafa, strove to convince MPs to pass a law against domestic violence in return for votes.

Another campaign that attracted local and global attention was Memac Ogilvy’s “The autocomplete truth”, which addressed the issue of gender inequality.

The press and outdoor campaign

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The ‘Vote for us, vote for you” campaign for Kafa

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HE GROWTH of digital in the

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revealed for the first time the shocking mind-set that women face and invited people to join a global discussion on gender equality through the campaign hashtag #WomenShould.

J Walter Thompson Riyadh also got the region talking with ‘The biggest art gallery in the world’ for Al Arabia. The campaign saw Saudis waking up to the country’s first-ever public art show, featuring the work of several unknown artists splashed across the streets. It was not just the idea that worked in favour of the campaign, but its scale, execution and the fact that it took place in a market like Saudi Arabia.

In their bid to play a more intrinsic part in the consumer’s life, brands are also transitioning into enablers. The Coca Cola ‘Happiness booth’, for example, reached out to the large labour class in the region, helping them to connect with their families back home. Also reflecting how brands in the region are striving to become more than just products was SmartLife’s ‘Project Akshar’, which was initiated to help educate blue-collar workers in UAE as part of the getSmart programme.

Another strong piece of work from the region, FP7/DXB’s ‘Hey future me’, was aimed at helping parents to learn more about their children’s dreams, aspirations and uncertainties about the future. The campaign, which introduced Emirates NBD children’s savings plan, saw the bank conduct a social experiment asking children to send a message to their future selves.

MENA’s advertising professionals are talking of content marketing, native advertising, advertising technology and various such ideas that will bring about better and more efficient ways of connecting with the consumer. The task is not easy, especially given the region’s nuances. With its mix of markets, some of which are conservative while others are struggling with political instability or living through extreme economic conditions, MENA is not short of challenges. The advent of technology has brought new ideas, putting power back in the hands of consumers to express themselves and think freely.

The communication industry is already playing a crucial role in defining MENA society, and gearing the region up for a promising future. Unlike other regions that emulate more developed markets to create a roadmap of sorts, MENA is evolving extremely fast and writing a story of its own. Brands and marketers who understand the unique needs of this market are looking at a future of immense opportunity and growth.

24/06/2015 18:45

JUNE 25-26 INNOVATION FESTIVAL

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A SELECTION OF TODAY’S SEMINARS 10.00 SAATCHI & SAATCHI NEW DIRECTORS’ SHOWCASE 12.00 SPECIAL SESSION DETAILS EMBARGOED SEE CANNES LIONS APP FOR DETAILS 13.00 21ST CENTURY FOX THE BUSINESS OF BREAKTHROUGH 14.00 OGILVY & MATHER OGILVY & INSPIRE WITH SOCIAL ACTIVIST MONICA LEWINSKY 14.45 (AUDI A) BBH NEW YORK THE WAY FORWARD #ADWOMEN2015 15.00 GOODBY SILVERSTEIN & PARTNERS WHAT IF THEY NEVER DIE? 16.00 PUBLICIS GROUPE MAKING THE BRAND: AUTHENTICITY AND INFLUENCE THROUGH CELEBRITY ENDORSEMENTS 17.00 HEINEKEN THIRST FOR CREATIVITY

‘Social by nature and real-time by design’ CONTINUING a strong Cannes Lions trend in support of female empowerment campaigns, the winner of the Cyber Grand Prix for 2015 is ‘Gisele Bündchen – I will what I want’, created by Droga5 New York for sport apparel brand Under Armour.

A hugely impactful campaign that boosted Under Armour’s sales dramatically, the idea behind the Gisele Bündchen work was to transform the brand’s ultra-masculine image and to show that it is possible for women to achieve their goals despite the white noise of criticism received via social media.

Bündchen called it an inspirational initiative that “serves as a powerful reminder of all the amazing things women can do

‘Unbearable’ ad wins Radio

All seminars are in the Grand Auditorium unless otherwise stated

4 time Agency of the Year, 2 Grand Prix and 117 lions at Cannes Lions

WHYBIN\TBWA’S PAUL REARDON

3 Grand Prix at Cannes Lions and an Emmy Award winner

Top ten most awarded Brazilian agencies at Cannes Lions ever

Ad Age International Agency of the Year and one of Adweek’s 10 Hot Agencies in the world

grupo

Brasil

ISOBAR’S JEAN LIN

despite the pressures and criticisms we may encounter”.

Explaining why it won the Cyber category, jury president Isobar’s Jean Lin said: “We were looking for game-changing ideas enabled through technology… ideas that empower brands to live and grow in a multiscreen

world. This uplifting and impactful campaign was social by nature and real-time by design.”

In terms of overall trends in Cyber, Lin said “the era of innovation novelties is in the past.

We saw amazing examples from all around the world of how people have become more confident with their use of technology. More people are using technology to empower strong human narratives.”

In total there were 3,738 entries in the category, up from 3,660 the year before, with 21 Golds awarded to 14 campaigns. There were Gold Lion winners from the US, UK, Germany, South Korea, Canada, Brazil, Australia and Argentina.

THE WINNER of the Radio Lions

Grand Prix for 2015 is The Berlin Wall Of Sound – The Most Unbearable Radio Ad. Created

by Grey Düsseldorf and Berlin for Soundcloud, the campaign came out on top in a category that received a total of 1,720 entries.

INSIDE BOX

An unusual entry, The Berlin Wall Of Sound is a seven-minute 27-second piece of audio that showcases Soundcloud’s capabilites by commemorating the 25th anniversary of the destruction of the Berlin Wall.

Made up of East Germany political propaganda and archive commentary from Border Guards who prevented people fleeing to the West, it is “a harrowing and macabre memorial to those who died,” said jury president WHYBIN\ TBWA’s Paul Reardon. “It is an incredibly-produced piece that creates a feeling of dread, almost like listening to museum audio. I don’t think any of us were expecting to find what we did. But it felt like the right

choice in a year when radio and audio is making so many headlines. The way we interact with audio and radio is changing rapidly and Soundcloud showed it can be relevant on so many levels.”

Aside from the Grand Prix, the jury awarded 16 Golds to seven campaigns. A standout example was TBWA\Hunt\ Lascaris Johannesburg’s work for Tiger Brands, Doom Insecticide, which won a total of six Golds. Other winners came from South Africa, Colombia, the UK, Canada, Chile and the US. Explaining what it takes to do well in this category, Reardon said entrants need “brilliant strategy, an original idea and flawless execution”.

‘LOW-TECH’ ENTRY WINS PRODUCT DESIGN PRIZE HE WINNER of the Product Design Grand Prix for 2015 is ‘The Lucky Iron Fish project’.

Entered by Geometry Global Dubai on behalf of Lucky Iron Fish, the life-changing idea saw off competition from 280 entries in this two-year old category.

A simple but brilliant concept, the Lucky Iron Fish is helping reduce anaemia among lowincome communities in India.

Familes are given a piece of iron shaped like a fish that they then place in their food when cooking. The significance of the fish is that it is a culturally significant symbol, meaning people are happy to put it in their food. Results have been dramatic, with a 50% drop in iron deficiency achieved as a result.

Designer and jury president Dan Formosa said the fish was one of the most low-tech entries “but it was an excellent example of the power of product design to affect behaviour”.

Formosa made a strong case for product design’s role in the marketing mix, saying that “bottom-up messaging from platforms like the internet gives consumers the confidence to buy — and that comes from people’s experience of using a product. It’s this that gives us the five-star reviews.” Seven other campaigns received Product Design Lions, hailing from the US (3), Singapore, Colombia, Ecuador and Denmark.

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DAN FORMOSA

NEWS / SPOTLIGHT ON INNOVATION FESTIVAL / CREATIVE DATA SHORTLIST / DESIGN GRAND PRIX & WINNERS / RADIO GRAND PRIX & WINNERS / PRODUCT DESIGN GRAND PRIX & WINNERS / CYBER GRAND PRIX & WINNERS / FOCUS ON SOUTH AFRICA/ FOCUS ON INDIA / FOCUS ON CHILE / FOCUS ON BRAZIL / FOCUS ON MENA / SCREENINGS SCHEDULE

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SCREENING SCHEDULE FILM LIONS THIS SCHEDULE IS SUBJECT TO CHANGE.

SUNDAY 21 DEBUSSY

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12:25 - 13:10

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10:35 - 11:30

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11:30 - 12:15

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A01/001-050

15:20 - 16:05

A01/151-200

17:00 - 17:35

A01/051-100

16:05 - 16:45

A01/201-250

17:35 - 18:30

A01/101-150

16:45 - 17:30

A01/251-300

18:30 - 19:20

A01/151-200

17:30 - 18:10

A01/301-350

19:20 - 20:00

A01/201-250

18:10 - 19:05

A01/251-300

19:05 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

SATURDAY 27 09:00 - 16:00 09:00 - 16:00

TITANIUM LIONS SHORTLIST SCREENING

BRANDED CONTENT & ENTERTAINMENT LIONS THIS SCHEDULE IS SUBJECT TO CHANGE. PLEASE CONSULT THE LIONS DAILY FOR THE LATEST.

SUNDAY 21 ESTEREL

TUESDAY 23 09:00 - 20:00

ESTEREL

A06

Non-Fiction: TV & Broadcast

09:00 - 10:50

A07

Non-Fiction: Film

10:50 - 11:10

A08

11:10 - 14:05 14:05 - 17:30

A04

A10

Non-Fiction: Online Series (minumum 3 episodes) Non-Fiction: Online (15 minutes or under in length) Non-Fiction: Online (15 minutes or over in length)

17:30 - 17:55

A16

Original Game/Gaming

17:55 - 19:15

A09

A01

FRIDAY 26 09:00 - 20:00

Fiction: TV & Broadcast

09:00 - 09:20

A02

Fiction: Film

09:20 - 09:25

A03

09:25 - 11:00

A05

Fiction: Online Series (minimum 3 episodes) Fiction: Online (15 minutes or under in length) Fiction: Online (15 minutes or over in length)

A18

Integrated Campaign led by Content Platform

13:40 - 19:30

AUDITORIUM A

09:00 - 20:00

BRANDED SHORTLIST SCREENING

SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

11:00 - 13:20 13:20 - 13:40

SATURDAY 27 SCREENING ROOM 2

09:00 - 20:00

BRANDED CONTENT & TITANIUM LIONS SHORTLIST SCREENING

THURSDAY 25 ESTEREL

09:00 - 20:00

A13

Branded Live experience

09:00 - 16:20

A14

Original Use of Music

16:20 - 19:45

PALAIS MAP MAP PALAIS

RIVIERA

PA L A I S D E S F E S T I VA L S CANNES LIONS

L I O N S I N N OVAT I O N A

C

B

D

E

25

F

26

27

A Experience Stage B

Inspiration Stage

LEVEL 5

C Discovery Stage D The Work: Innovation Lions E

RGA Startup Academy

F

The Unilever Foundry Zone

21

22

23

24

LEVEL 4

CANNES CONNECT BAR + RIVIERA CAFÉ

17

18

19

?

20

?

LEVEL 3

BRIDGE

AC ADEMY ZONE

14

15

16

LEVEL 1

11

12

E OM ELC

W

13

i

LEVEL 0

19 Jury Room (No Entry)

1

Cannes Creative Leaders Programme 10 Café

2

Workshops

11 The Guardian Speakersʼ Lounge

3

Lions Store

12 Registration

21 Press Centre & Press Conference

4

Wi-Fi & App Help Desk

13 How To Cannes: Information & Ideas

22 The Work: Screenings

5

How To Cannes: Information & Ideas 14 Seminars: Grand Audi

6

Lions Lounge

15 The LinkedIn Clubhouse (Members Only)

24 Innovation Lions Presentations: Estérel

7

Masterclasses

16 Seminars: Debussy

25 Jury Room (No Entry)

8

Cannes Lions Archive Studio

17 Young Lions Creative Academy

26 The Work: Screenings

9

The Work

18 The Work: Screenings

27 Jury Room (No Entry)

20 Forums: Audi A

23 Jury Room (No Entry)

1

2

3

4

5

6

7

8

9

10

i

LEVEL-1

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25/06/2015 09:47

Damon Winter/ The New York Times/ Redux

Monica Lewinsky talks about a cruel new blood sport.

Cyberbullying.

Vixen, dimwit, floozy, slut—those were some of the nicer things they said about her. For a while, the public humiliation of Monica Lewinsky was a worldwide free-for-all. A new frightening social phenomenon appeared: Going Viral.

At this year’s Ogilvy & Inspire lecture, Worldwide Chief Creative Officer Tham Khai Meng will invite Monica Lewinsky to talk about the dark world of online shaming and cyberbullying. You’ll be shocked, moved, enthralled, charmed, and hopefully inspired to become part of the solution.

After all, if hate can go viral, maybe kindness can too.

Cannes Lions Festival, Grand Audi Theatre, Thursday 25th June, 14:00–14:45hrs

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25/06/2015 09:47