Lions Daily News Issue Seven - June 21 Evening Edition

LIONS DAILY NEWS IN PRINT AND ONLINE

D6_Palmares_COVER.indd 4-1

LATE EDITION FRIDAY/JUNE 21/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

21/06/2019 10:04

Rubik’s Cube® used by permission Rubik’s Brand Ltd.

D6_Palmares_COVER.indd 2-3

21/06/2019 10:04

LIONS DAILY NEWS IN PRINT AND ONLINE

LATE EDITION FRIDAY / JUNE 21 / 2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

‘The Last Ever Issue’ wins Glass

Third Grand Prix for Burger King

THE WINNER of the 2019 Glass Lion is ‘The Last Ever Issue’, a highimpact campaign that saw ad agency VMLY&R acquire Poland’s oldest porn magazine so that it could shut it down. The campaign was entered on behalf of Mastercard, BNP Paribas and Polish newspaper Gazeta. pl, three clients that collaborated with the agency on the campaign.

The rationale for taking over the magazine, Twój Weekend, was to protest against the objectification of women. A special final issue didn’t feature any nude photos. Instead it covered cultural issues such as sex education, gender portrayal, equal rights and sexism.

The project was supported by an advertising campaign including outdoor, media, cinema, radio, press, social

BURGER King’s ‘The Whopper Detour’ has rounded-off a sucessful Cannes Lions week for the company by winning the Titanium Grand Prix, an award reserved for work that is “provocative, boundary-busting, envy-inspiring and that marks a new direction for the industry” — the Cannes Lions’ criteria for Titanium status. The latest win means the fast-food giant has won three Grands Prix this week.

Entered by FCB New York, the audacious campaign offered people the chance to buy a Whopper burger for one penny, on the condition that they unlocked the mobile-

NYT’S ‘THE TRUTH IS WORTH IT’ CAMPAIGN

New York Times campaign wins Grand Prix for Film

TURN TO P.03

VMLY&R’S ‘THE LAST EVER ISSUE’

INSIDE

ISSUE6 B P01-03+D.indd 1

THE WINNER of the Cannes Lions Film Grand Prix for 2019 has already picked up top honours this week in the Film Craft category. Entered

by Final Cut and Droga5, the multimedia campaign ‘The Truth Is Worth It’ on behalf of The New York Times, celebrates the courage, rigour, perseverance, resolve and fearlessness that goes into producing great journalism.

The superbly-executed entry was a labour-intensive exercise that saw Droga5 review scores of recent New York Times articles to find those that best encapsulated the paper’s journalism. The

research was then followed up by interviews with the reporters involved, to understand how the stories developed and to establish timelines.

All of this content was then converted into a winning campaign that featured imagery from the US/Mexico border, the Middle East and Myanmar.

The campaign’s success comes a few days after US President Donald Trump accused the paper of “virtual treason” over its report on Russian cyber warfare.

It also comes in a week when several jury presidents heralded the importance of the print media in combatting

WINNERS/ SUSTAINABLE DEVELOPMENT GOALS / FILM / TITANIUM / GLASS

fake news and standing up to corruption. A statement from Droga5 said: “In a time when the truth is being twisted, bent and sometimes forgotten, we’re showing how the NYT brings the truth to readers.”

The New York Times also picked up a clutch of Gold Lions in the Film category.

There were also Golds for Apple, P&G, Essity, Nike, Burger King, March For Our Lives and John Lewis. The latter, along with agency adam&eveDDB, won Gold for ‘The Boy And The Piano’, continuing a long run of success for the UK retailer’s Christmas campaigns.

TURN TO P.03

BURGER KING’S GLOBAL CHIEF MARKETING OFFICER FRENANDO MARCADO

21/06/2019 10:08

Screen Scotland is the dedicated partnership for screen in Scotland. Home to world-class talent, crews, facilities and breath-taking locations, Scotland also offers a range of financial, production and location support for national and international productions.

Awarding funds from the Scottish Government and the UK National Lottery.

www.screen.scot | @screenscots E locations@creativescotland.com T +44 (0) 141 302 1724 The Isle of Mull coastline at Acharonich, looking out over the small isle of Eorsa to the Ben More mountains

D6-Palmares-ADS.indd 2

20/06/2019 22:54

LIONS DAILY NEWS FRIDAY / JUNE 21 / 2019

NEWS

Animal protection campaign wins SDG Grand Prix for Mars

THE WINNER of the Cannes Lions Sustainable Development Goals (SDG) Grand Prix for 2019 is ‘The Lion’s Share’, an environmental initiative that had its first outing at Cannes

Lions 2018.

Entered by Clemenger BBDO Melbourne on behalf of Mars Australia, ‘The Lion’s Share’ was launched in partnership with the UN Development

Programme (UNDP). It is based on the insight that animals appear in 20% of all ads, but receive minimal industry support.

Mars estimates that the advertising industry spent

THIRD GRAND PRIX FOR BURGER KING led promotion while in the vicinity of a rival McDonald’s restaurant.

This clever integration of mobile, direct and sales promotion delivered a 37:1 return on investment. Headline figures included 1.5 million app downloads and mobile sales that tripled during the promotion. ‘The Whopper Detour’ was 40 times bigger than any previous Burger King digital promotions.

Burger King has built

a reputation for feisty, provocative and hilarious marketing — winning the Cannes Lions Creative Marketer Of The Year award in 2017. In a Cannes Lions session this year, Survivor’s Guide To The Adpocalypse, Fernando Machado, Burger King global chief marketing officer, said: “We tried giving away the burger for free for a download and no one was interested. It is the fun element of going to the rival’s outlet that engaged people.”

Alongside the Grand Prix, 2019 Titanium Lions winners include Microsoft Xbox’s ‘Changing The Game’, ‘Nike Dream Crazy’, Essity’s ‘Viva La Vulva’, Reporters Without Borders’, ‘The Uncensored Playlist’ and Glass Lion Grand Prix winner ‘The Last Ever Issue’ (Gazeta. pl/Mastercard/BNP Paribas/VMLY&R).

‘THE LAST EVER ISSUE’ WINS GLASS media and online.

Media was handled by

3

a staggering $118bn on campaigns featuring animals in 2018 alone.

With nine out of the 10 most popular animals in ads endangered, ‘The Lion’s Share’ aims to raise $100m over three years for wildlife conservation, by asking advertisers to contribute 0.5% of their media spend for every ad that features an animal. Since the campaign launched, JCDecaux, The Economist Group, BBDO, Finch and Nielsen have come on board.

Coming into this year’s Fe s t i v a l , t h e p a r t n e r s behind the initiative added weight to the campaign by asking individuals, creative teams and brands to pledge their support using

the hashtag #LionforLions. Nick Garrett, CEO of Clemenger BBDO Melbourne, said: “Our goal is to use this year’s Festival to unite even more of the advertising and marketing community to join the Fund, using our creativity in a way that can help address some of the world’s largest environmental challenges.”

Jane Wakely, lead chief marketing officer for Mars, added: “‘The Lion’s Share’ is a bold illustration of what is possible if we combine our creative and media muscle to help prevent the extinction of so many iconic species.”

In the same category, SDG Golds were awarded to Street Grace’s Gracie AI; Google’s Morse Code For GBoard; and The Open Door Project, an Indian campaign from FCBUlka for The Millennium School.

Wavemaker, which said it “organically reached 4.5 million people and generated 25 million media impressions”.

Content from ‘The Last Ever Issue’ also generated 500,000 visits to Gazeta.pl.

Jury president Jaime Robinson made it clear that female objectification was on her mind in her preFestival message when she said: “There used to be a time when the only woman you could find in a standard beer commercial would

be clad in a teensy tiny string bikini.

Sometimes, she’d even be wrestling with other women in bikinis.

Thankfully, we have seen seismic changes in the cultural conversations around gender, and with it, the way we portray gender in advertising.”

The Glass jury awarded one Gold Lion, to ‘Viva La Vulva’ — a hit with juries through the week.

That thought-provoking campaign was entered

by AMVBBDO on behalf of Essity’s Libresse/ Bodyform brand.

PUBLISHER FROZONE EDITOR IN CHIEF MR INCREDIBLE MANAGING EDITOR EDNA MODE SUB EDITOR MR PRICKLEPANTS REPORTERS RUSSELL - VIOLET INCREDIBLE - SYNDROME BO PEEP LIONSDAIL­­­­YNEWS.COM/SOCIAL MEDIA BUZZ & WOODY PHOTOGRAPHERS ANGER - RAMONE LAYOUT DESIGN JACQUES (VOILÀ!) - JOY - KEN (SILVER SHORTS) SYSTEMS CO-ORDINATION EURODOC - SOPHIA ANTIPOLIS - T: +33 493 00 80 00 CANNES LIONS DAILY NEWS/EDITORIAL T: 04 92 59 00 27 ADVERTISING IN CANNES 04 92 59 00 26 JODLIN@BOUTIQUEEDITIONS.COM - JERRY ODLIN +44 77 6886 0417 GOGO +44 77 98 662 955 - DISGUST +1 912 308 6967 ADVERTISING PRODUCTION SLINKY DOG PRINTER RICCOBONO OFFSET PRESSE, LE MUY GREEN PUBLISHING THE PAPER USED BY BOUTIQUE EDITIONS IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRYOF ORIGIN PUBLISHED BY BOUTIQUE EDITIONS LTD - 117 WATERLOO ROAD LONDON SE1 8UL - T: +44 20 7902 1942 - © 2019 CANNES LIONS

ISSUE6 B P01-03+D.indd 3

21/06/2019 10:08

Locations, Infrastructure & Incentives.

It’s all available at www.filmusvi.com ©2019 U.S. Virgin Islands Department of Tourism

D6-Palmares-ADS.indd 4

20/06/2019 22:54

LIONS DAILY NEWS FRIDAY SATURDAY / JUNE / JUNE 21 /17 2019 / 2017

NEWS

5

E

VERY minute of every day, some 300 hours of video are uploaded to YouTube. It would take eight months to watch all the programming currently available on Netflix and around 230 years to listen to all the songs on Spotify. We are utterly overloaded with entertainment content — and yet we continue to crave more, like junkies seeking our next fix. That was the premise for discussion at yesterday’s Future Of Entertainment session staged by Havas, Vivendi and UMG and featuring entertainment’s renaissance man Jeff Goldblum. Hollywood and theatre actor, director, producer, internet and meme icon, and jazz musician, Goldblum has worked — and had successes — in all aspects of the entertainment industry, from leading man in blockbuster movies to voice of some of Apple’s most iconic TV commercials, through

‘I KNOW NOTHING ABOUT GAMING’ JEFF GOLDBLUM

to the 2018 debut of his jazz album The Capitol Studios Sessions on Decca.

His work has also included voicing videogames, although he revealed during yesterday’s session that he’s not a gamer.

“I know nothing about gaming even though I’ve been the voices for, what was it called?

Call Of Duty – Black Ops, I think,” he said.

“We were killing zombies I think.

Jurassic Park, I did that thing where I play my character Ian Malcolm… so I’m involved in that but I’ve never in fact played a video game in my life.”

On AI, he said: “It’s real interesting. I am excited. There may be dangers, risks and challenges ahead, but opportunities.

You can imagine all the risks if there are people who can afford to make themselves into another kind of healthier, longer-living, stronger, smarter species and others who are left behind. That’s a very different kind of thing,” he said, adding: “As long as we all have something wholesome and sincere in mind… I’m inspired by the idea that the world can work for everyone.”

ISSUE 6 B P5+D.indd 5

20/06/2019 23:57

6

NEWS

FRIDAY / JUNE 21 / 2019 LIONS DAILY NEWS

How Lego went back to basics to build for a better future FOUNDED in 1932, Danish brand Lego may seem to be in an extraordinarily powerful position in 2019, but according to the company’s global CMO Julia Goldin, what might seem like an uninterrupted upward curve wasn’t always an easy ride.

“The 90s were a challenging time for us,” she told a session in the Palais yesterday. “There was so much talk about the internet and video games that we felt a lot of pressure,” she said.

“That was turned around when the company decided to embrace change by going back to its core value which is all about defending the right to

play. Since then company growth has been tremendous.”

And examples of the company’s ability to rise to the challenges of a rapidly changing world have mul-

“Being able to learn from your mistakes is increasingly crucial, as well as critical thinking and problemsolving ... Lego fosters those qualities” tiplied. “Alvin Toffler said that in the 21st century, illiteracy will not be the

LEGO’S JULIA GOLDIN

Challenger brands are thinking big CHALLENGER brands are generating so much business in today’s tech-driven world, legacy brands ignore them at their peril, was the message in yesterday’s session called The Rule Breakers’ Rule Book: Five Commandments Of Challenger Thinking.

In the presentation, Adam Morgan, founder/partner at global strategic brand consultancy eatbigfish, and Malcolm Devoy, chief strategy officer, EMEA at PHD Worldwide explored what it means to be a challenger company in 2019.

PHD’S MALCOLM DEVOY

ISSUE 6 B P06+D.indd 6

“While many established companies want to maintain their brands, another group of people elsewhere are thinking differently. They have big commercial ambitions and need to succeed,” Morgan said.

Using Oatly, Eagle and

Copa90 as next-generation brands in, respectively, the dairy, beer and sports-media categories and other examples, Devoy highlighted what it takes to break established brand rules and still succeed.

He talked about the new EATBIGFISH’S ADAM MORGAN

inability to read, it will be the inability to learn, unlearn and relearn,” she said.

“So being able to learn from your mistakes is increasingly crucial, as well as critical thinking and problem solving.

Lego encourages and fosters those qualities.” She illustrated her point with a giant picture of her son with his first Lego creation.

The company is also attempting to make sure that as many kids who cannot afford Lego get to play with it anyway: “25% of our profits go to the Lego Foundation which provides free Lego to over one million impoverished children,” Goldin said. “ We w i l l c o n t i n u e t o defend the right of kids to play, because it is a crucial part of their development and builds self-esteem.” brands knowing the difference between effectiveness and efficiency, two words that are constantly interchanging in legacy brands’ conversations.

Challenger brands also target everyone instead of focusing on only specific consumer groups. “They unapologetically want to be one thing to everyone,” Devoy said.

And another tip, which can be found in Devoy and Morgan’s new book, Overthrow II — 10 Strategies From The New Wave Of Challengers, cautions against the blatant use of technology to reach consumers.

Streaming-TV giant Netflix, which boasts about using viewers’ data to determine which shows to invest in, was attacked on social media for abusing personal data.

“Data and technology have to be used responsibly,” Devoy said. “We should be using them to personalise products and services, not the advertising, or it can lead to a decline in trust.”

21/06/2019 09:05

LIONS DAILY NEWS FRIDAY / JUNE 21 / 2019

NEWS

Splits emerge over whether in-house is killing creativity

GREY LONDON’S VICKI MAGUIRE

UBER’S PAULIE DERY

THE TENSION between agency creativity and the clients paying for it has generated some of the best campaigns of all time, so taking creativity in-house will never be productive, argued one side of this year’s Cannes Lions Debate.

And the tension between the in-house creatives and agency

experts among the speakers could be felt during the onstage discussion called Will In-Housing Creativity Fail?

“In-house creativity will fail; it is currently failing and will continue to fail,” said Justin Billingsley, CEO of Publicis Emil, the bespoke agency launched by Groupe Publicis to serve automotive client

Mercedes-Benz.

He said tension as well as diverse experiences and true talent were the three conditions under which creativity thrives. “If there’s no tension, the creativity standards drop,” he added.

Vicki Maguire, Grey London’s CCO, agreed with Billingsley.

“To be a better creative, I need

to be fed and stretched. I need the different voices you get from 50 different clients,” she said. “In-house creativity is appealing at the moment only because agencies need to get their shit together.”

Moderator Philip Thomas, Cannes Lions’ chairman, emphasised that the debate was referring to visionary Big-

Brands walking fine line on activism

WIEDEN+KENNEDY’S COLLEEN DECOURCY

BRANDS can no longer stand on the sidelines of society’s big issues, given that 75% of millennials now expect companies to have a position and a point of view. But these are treacherous waters and how a company responds — or doesn’t — can have far-reaching consequences.

“Brand activism comes with great responsibility and requires unparalleled cultural

ISSUE 6 B P07+D.indd 7

TBWA\WORLDWIDE’S TROY RUHANEN

fluency,” said moderator Tiffany R Warren, kicking of yesterday’s Omnicom seminar, Stop Holding Your Breath: Brand Activism In A HyperCharged Society. Omnicom’s SVP and chief diversity officer then asked the panel whether brands have a responsibility to take a stand.

The answer was a qualified ‘yes’. “I fear we’ve stopped selling things to people and started

WRITER AND PRODUCER KENYA BARRIS

to create preference by trying to align ourselves with issues,” said Colleen DeCourcy, copresident and CCO of Wieden+Kennedy. “I think it’s amazing when a brand decides to give back to the consumers it serves, but it’s a very careful walk. Shining a light on an issue can easily become that issue shining a light on you.”

Netflix writer and producer Kenya Barris, creator of the

critically acclaimed ABC series Black-ish, agreed — not least because younger demographics “will pack their bags and leave” if they smell hypocrisy.

“Brands want their product to have cultural relevance, but that can be scary for them, because sometimes you have to be more honest than the they’d want you to be,” he added.

Troy Ruhanen, president and

7

Ideas creativity, not specific expertise like programmatic ads.

But as he reminded everyone, ad agency Lintas began life in the 19th century as a subsidiary of Lever Bros., the company that eventually became Unilever.

Paulie Dery, executive creative director at ride-sharing tech colossus Uber, dismissed the concerns of those against client-created brand campaigns. “There has been inhouse creativity in the industry for some time,” he said. He thought it ironic that while the ad sector is obsessed with disruption, “we’re terrible at accepting it in our industry”.

Brands should never be adopted in-house to save money for brands, warned Teresa Herd, former vicepresident, global creative director at Intel Corporation.

“But there is no better place to unleash creativity than at the place where the product is actually being made.”

CEO of TBWA\Worldwide, doesn’t believe that every brand needs a purpose. “But every brand needs a conscience,” he said. “Consumers will increasingly make decisions around brand values rather than mission statements. But like all things, it’s about actions, not words.”

This struck a chord with DeCourcy: “If you’re going to be an activist, you need to be prepared to be really uncomfortable and say things that might lose you some of your consumer base. You need to speak truth to power.”

Ruhanen also made the point that keeping quiet can be as dangerous as saying the wrong thing. “Silence can mean you’re implicit. That’s the thing now — you’ve got be able to respond. You need to engage in the conversation and be transparent about how you’re going to address the situation. It’s nothing more complicated than that. There’s a lot of fear about getting it wrong, but the biggest risk is not doing something.”

20/06/2019 23:58

8

NEWS

FRIDAY / JUNE 21 / 2019 LIONS DAILY NEWS

FCB’s Times of India campaign backs LGBTQIA+ communities

precious words,” said Sumeli Chatterjee, vice-president of The Times of India. “We were worried about the hate we might get online,” Chatterjee added. “But in 10 days, we got 12 million views and less than 5% of

“We’ve got India talking. Finally, somebody has had the guts to start this conversation ... a very brave client ”

FCBULKA’S ROHIT OHRI (LEFT) AND THE TIMES OF INDIA’S SUMELI CHATTERJEE

INDIA decriminalised homosexuality in September last year, becoming one of the few south Asian nations to legalise sex between consenting adults of the same gender. But while the law has changed, behaviour and attitudes haven’t and India’s LGBTQIA+ community still face social discrimination and prejudice.

This was the inspiration behind a brave new campaign from The Times of India, conceptualised by FCB, ‘#TimesOutandProud’, which launched on May 17 to coincide with International Day Against Homophobia, Transphobia and Biphobia. Under the catchphrase, ‘They have always had a place in our hearts

THE TIMES OF INDIA’S ‘#TIMESOUTANDPROUD’

and, now, they have a place in our paper too’, the campaign consists of a series of interactions and activations across print, digital, TV, radio and on-the-ground aimed to better integrate the LGBTQIA+ community into mainstream Indian society.

At the heart of the campaign is The Times of India’s classified ad section. The paper

invited LGBTQIA+ people to share not only their coming-out stories — free for the first three months — but also to use the classifieds to celebrate anniversaries, announce new partners, find houses to rent, or support friends of relatives in the community.

“Because the classified ads are so short, these are very

VaynerMedia: proudly incognito VAYNERMEDIA is likely to be the biggest full-service global agency you’ve never heard of.

Launched in 2009 by Gary Vaynerchuk and his brother AJ as a social-media startup, the agency now has 800-plus personnel, revenues north of $150m, offices in New York, Los Angeles, Chattanooga, London and, coming soon, Singapore, and a list of big-name clients that includes Pepsi, Kraft and JPMorgan Chase, for whom it was awarded ‘voice agency of record’ status last year.

“We think we’re now the largest independent agency in the US after Wieden,” Vaynerchuk said. “But

ISSUE 6 B P08+D.indd 8

we’ve grown incredibly quietly, super-deliberately and without obsessing about awards or recognition. It’s been kind of fun to be an enigma and have people underestimate us, but it’s also fun to now be at this level of maturity.”

Vaynerchuk’s unconventional journey into marketing was one reason for this under-the-radar approach.

He started his career running the family wine business, before beginning to dabble in Silicon Valley.

Investments in three promising little startups called Facebook, Twitter and Tumblr gave him the capital to launch his own agency. “By then, I’d realised I was a

GARY VAYNERCHUK

marketer at heart, but I also knew that I didn’t know anything about big brands.

I was curious to learn why they do what they do.”

From the get-go, however,

Vaynerchuk followed his own path, rejecting the traditional agency model. “We offered creative, strategy, production and media inhouse, which is convention-

the comments were negative. We were astonished — and it also proved that this is a subject that India is ready to talk about. People just needed a little push.”

Rohit Ohri, group chairman and CEO of FCBUlka India, said the campaign would be entered into next year’s Cannes Lions competition.

“We’ve got India talking,” he said. “Finally, somebody has had the guts to start this conversation. The Times of India is a very brave client and we’re incredibly proud of our relationship with them.” al these days but wasn’t back in 2009,” he said. VaynerMedia also offers complete transparency to its clients and is proudly platformagnostic. “And we’re the antithesis of a traditional holding company,” Vaynerchuk added. “We don’t want to create another WPP or Omincom. We don’t want to go public. We’re having too much fun.”

Vaynerchuk’s days of flying under the wire are clearly coming to an end, however.

It created its first Super Bowl commercial for Planters this year and, more to point in the context of Cannes, won its first two Lions this week for Budweiser ‘Dwyane Wade’s Last Swap’. No prizes for betting there’ll be many more.

20/06/2019 23:58

LIONS DAILY NEWS FRIDAY / JUNE 21 / 2019

NEWS

Time to free kids from cages and minds from broken ideas

9

ings. “They were taken away after three hours, but they created a huge reaction, and the sharing of the images of the cages and of them being taken away by police were a kind of protest,” Badger said.

But, Badger added, we need to go further. “We had hundreds of requests from cities all over the US who wanted to have those cages on their streets to sensitise people about the reality of what’s happening. But acts like this come from a value system

“We, as an industry, need to do more ... to shape culture for the better”

MADONNA BADGER

MADONNA Badger, CCO of Badger & Winters, made an impassioned plea to the advertising industry for it to use its unprecedented media reach to fix a broken idea.

“We launched ‘#NoKidsInCages’ after seeing how kids were being separated from their parents at the US border, causing irreparable psychological damage,” she said.

“They are being treated like criminals, but they are just kids whose parents are suffering horrible violence in their own country.”

The campaign placed 25 cag-

es with a dummy of a child inside all over New York, including outside the headquarters of CNN, Fox News, Buzzfeed and many other media and institutional build-

Seriously badass, seriously good WOMEN should refuse to be treated as second-class citizens in the media and marketing business, said influential gender-parity decision-makers at Thursday’s Badass Women session. “I’ve started my own agency and broken the glass ceiling,” said author and consultant Bec Brideson, who is among the 0.01% of women to launch her own agency, as well as the founder of the WomenWithAgency.com movement.

“There’s now a glass dome.

For example, there’s not one female-owned agency at Cannes or on Madison Avenue. There’s a lot of work to do still.”

Among the responses that Brideson and her fellow panelists recommended is

ISSUE 6 B P09+D.indd 9

for women to never give up on their ambitions. “You need to keep pushing, never take no for an answer and find allies who support your mission,” said Adrianne Smith, founder of the Cannes Can: Diversity Collective, which was set up to create opportunities for under-represented communities at the festival.

Smith added that she needs to be “an educator, an economist and a Black History of the Month teacher” to per-

“You need to keep pushing, never take no for an answer and find allies who support your mission”

suade many brands to buy space in African-American publications — even though that section of the US popu-

lation has a potential $1 trillion spending power.

“It’s not about thinking about something — it’s

based around who you know, where you live, the colour of your skin and your education — and it’s broken.

We need to learn to judge people by the way they think instead of imposing these old ideas of what’s right. We, as an industry, need to do more. It’s not enough to send money. We need to use our privilege to shape culture for the better.” about doing,” added Fiona Noble, chief marketing and growth officer at UK luxuryhospitality group Quintessentially. “It won’t be easy, but it’s in your power to change things.”

BEC BRIDESON (LEFT), ADRIANNE SMITH AND FIONA NOBLE

20/06/2019 23:59

10

NEWS

FRIDAY / JUNE 21 / 2019 LIONS DAILY NEWS

Africa’s creative voices are still waiting to be heard

STEVE BABAEKO

FADÉ OGUNRO

A PANEL of African entrepreneurs gave Cannes Lions delegates a compelling insight into ‘Authentic Africa’ during a session in the Debussy Theatre. Significantly, it was the first time such a high-powered line-up

of African business talent has appeared on the Cannes Lions main stage.

Fadé Ogunro, founder and CEO of BookingsAfrica.com, described her experience building up a production company then launching the

talent-booking platform.

She said: “There is a lot of great talent in Africa, but the media hubs don’t really talk to each other, which is why I launched BookingsAfrica.

A lot of people have developed expertise on the job. So

I’d say one thing we need are institutions that focus on teaching the professionals, so they can be compared to global rivals.”

Shukri Toefy, CEO of South Africa-based Fort, has built his production business by

F5 keeps Chinese traditions alive

ADAMS FAN

CHINA may be leading the world into the future technologically, but it is taking its 5,000-year culture with it. And it is using its technological prowess to reinvent and refresh many of its favourite traditions.

In yesterday’s seminar, Adams Fan, founder and CCO of F5 Shanghai,

ISSUE 6 B P10+D.indd 10

explained how his agency is using cutting-edge technology to alleviate social problems, modernise old customs and bring happiness to the lives of millions of his compatriots.

His first example centred on the Chinese New Year, when millions of people pour out of China’s great cities and

head back to their families.

This year, F5 created a campaign for herbal beverage brand Wang Lao Ji to celebrate the world’s biggest human migration. Called ‘The Journey Home’, the interactive and virtual experience, based on Baidu Street View, allowed users to select their departure point

and destination, and receive a unique 30-second journeyhome video. It was the mostshared experience during the last Chinese New Year, Fan said, “proving that best journeys are always the ones that bring us home”.

Fan then explained the concept of ‘guanxi’ for the benefit of the non-Chinese members of audience. “It means connections, but it’s much more than that — it’s how things get done in China. Guanxi is key to maintaining relationship, but it has to be reciprocated, so it creates a never-ending cycle of favour.”

In collaboration with Starbucks and Chinese messaging, social-media and mobile-payment app WeChat, F5 created a new social-gifting experience to help people “maintain guanxi”. Called ‘Say It With Starbucks’, users can choose

successfully tapping into authentic African sub-cultures. He said: “Our role is to create narratives that connect and don’t patronise.” He welcomed the Africa session but argued that Cannes Lions still needs more global representation.

Steve Babaeko, CEO of X3M Ideas, said Africa’s creative economy has had to be highly entrepreneurial, partly because of lack of engagement from governments — and he urged more support in areas such as IP protection. He said it is important for African voices to be heard directly, because “the continent still tends to be seen through the narrow prism of a Western perspective.”

The panel agreed that Africa’s creative economy has potential for growth but needs better support from financial institutions and must find innovative ways to monetise talent and content so that it benefits the local industry. from a selection of digital gift coupons and add a personalised message expressing love, concern or gratitude. Once received, a coupon can be redeemed at any Starbucks store in China.

Fan’s last case study was also the most poignant. He described how, in China, parents will sacrifice almost anything to ensure their children have a better future — including contact with them. It’s common for rural parents to head to the big cities to find work, leaving their children to be brought up by grandparents.

To help these parents stay in contact with their children, F5 created the ‘Realise Your Small Wishes’ campaign for Chinese digital bank WeBank. The project centres on a smart speaker that allows China’s seven million ‘left-behind’ children to listen to a nightly bedtime story read in the voice of a parent.

21/06/2019 00:00

LIONS DAILY NEWS FRIDAY / JUNE 21 / 2019

1

NEWS

2

11

3

TWO NFL legends, Richard Sherman 1 and Deion Sanders 2 , and one rising star — Kansas City Chiefs’ Travis Kelce 3 — joined NFL executive vice-president and CMO Tim Ellis on the Terrace Stage yesterday to explore how the American football league is working with key players to build brands through social media and emerging platforms. Among the topics covered were how to create a win-win outcome for both brand and player, how to work with influencers to reach the elusive Gen-Z audience and to build long-term equity for all parties.

4 DELEGATES immersed in the SAWA Interactive Exhibit on the ground floor of the Palais. The exhibition — a replica of the SAWA/World Food Programme (WFP) exhibition that ran in the UN General Assembly in New York last September — showcases the life-saving work carried out around the world by the WFP. Its elements include AR, VR, a FB messenger bot and drones, as well as a chance to view the new ‘Feed Our Future’ global cinema ad launched this week in Cannes.

5 THE YOUNG Creatives Digital Gold award went to Klara Vilshammer (left) and Christoffer Fejerskov Boas from Danish agency Robert/Boisen & Like-minded. The duo won for a World Wildlife Fund (WWF) brief that asked them to create a campaign to encourage millennials to join the WWF.

4

6 MASSIVE Music’s Hans Brouwer has picked up several new clients at Lions this week. “It’s an exciting time for composers and music supervisors as the power of music to cut through clutter and create emotional bonds is increasingly appreciated across the industry.

VaynerMedia’s Gary Vaynerchuck’s recent statement that we are entering a golden era for the use of music in branding is absolutely correct.”

5

ISSUE 6 B P11+D.indd 11

6

21/06/2019 00:01

WINNERS Good Track

LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX

12

SUSTAINABLE DEVELOPMENT GOALS

THE LION’S SHARE MARS AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA

D6_Palm_Sus_Dev_WIN.indd 12

20/06/2019 23:42

Good Track SUSTAINABLE DEVELOPMENT GOALS WINNERS

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

GRAND PRIX E01/039 • AUSTRALIA PARTNERSHIPS FOR THE GOALS TITLE • THE LION’S SHARE BRAND • MARS AUSTRALIA PRODUCT • THE LION’S SHARE ENTERED BY • CLEMENGER BBDO MELBOURNE IDEA CREATION • CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE PRODUCTION • CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE MEDIA • CLEMENGER BBDO MELBOURNE PR • CLEMENGER BBDO MELBOURNE FOUNDER • ROB GALLUZZO, THE LION’S SHARE

GOLD AWARDS A04/052 • INDIA QUALITY EDUCATION TITLE • THE OPEN DOOR PROJECT BRAND • THE MILLENNIUM SCHOOL PRODUCT • SCHOOL ENTERED BY • FCBULKA, DELHI IDEA CREATION • FCBULKA, DELHI PRODUCTION • FCBULKA, DELHI PR • CUMULUS, GURGAON CREATIVE GUIDANCE • FRED LEVRON, FCBINDIA GROUP A05/003 • USA GENDER EQUALITY TITLE • GRACIE AI BRAND • STREET GRACE PRODUCT • FIGHTING DOMESTIC MINOR SEX TRAFFICKING ENTERED BY • BBDO ATLANTA IDEA CREATION • BBDO ATLANTA PRODUCTION • BBDO ATLANTA ADVISORY • DAVID LUBARS, BBDO WORLDWIDE C03/126 • USA REDUCED INEQUALITIES TITLE • MORSE CODE FOR GBOARD BRAND • GOOGLE PRODUCT • EXTENSION FOR SMARTPHONE KEYBOARDS ENTERED BY • GOOGLE CREATIVE LAB, NEW YORK IDEA CREATION • GOOGLE CREATIVE LAB, NEW YORK PRODUCTION • GOOGLE CREATIVE LAB, NEW YORK CREATIVE TEAM • GOOGLE CREATIVE LAB, GOOGLE

SILVER AWARDS A01/015 • BANGLADESH POVERTY TITLE • UCB AGROBANKING BRAND • UCB - UCASH, SHWAPNO PRODUCT • MOBILE BANKING SERVICE ENTERED BY • GREY BANGLADESH, DHAKA IDEA CREATION • GREY BANGLADESH, DHAKA CREATIVE CHIEF • SYED GOUSUL ALAM, GREY ADVERTISING BANGLADESH LTD. A03/076 • USA GOOD HEALTH AND WELLBEING TITLE • SECOND CHANCES BRAND • DONATE LIFE CALIFORNIA PRODUCT • DONATE LIFE CALIFORNIA ENTERED BY • CASANOVA//MCCANN, COSTA MESA IDEA CREATION • C ASANOVA//MCCANN, COSTA MESA / MCCANN CANADA, TORONTO / MCCANN NEW YORK PRODUCTION • C RAFT WORLDWIDE, NEW YORK / D’AVANT-GARDE MEDIA, SANTA MONICA / 4K FILM PRODUCTION, COCHRANE / JSM MUSIC, NEW YORK/ TRULOVE POST, CULVER CITY PR • MCCANN NEW YORK PRESIDENT & CEO • INGRID OTERO-SMART, CASANOVA/MCCANN A04/027 • UNITED KINGDOM QUALITY EDUCATION TITLE • STORYSIGN BRAND • HUAWEI PRODUCT • HUAWEI BRAND ENTERED BY • FCB INFERNO, LONDON IDEA CREATION • FCB INFERNO, LONDON PRODUCTION • D OG EAT DOG, LONDON / AARDMAN ANIMATIONS, BRISTOL / TENTHREE EDITING, LONDON / UNIT, LONDON / MCASSO, LONDON MEDIA • WAVEMAKER , LONDON CREATIVE • OWEN LEE, FCB INFERNO

D6_Palm_Sus_Dev_WIN.indd 13

13

B04/039 • DENMARK RESPONSIBLE CONSUMPTION/PRODUCTION TITLE • SNAP PACK BRAND • CARLSBERG PRODUCT • CARLSBERG ENTERED BY • CARLSBERG, COPENHAGEN IDEA CREATION • TOWN HOUSE, COPENHAGEN PRODUCTION • CARLSBERG, COPENHAGEN / NMP SYSTEMS, DUSSELDORF MEDIA • CARLSBERG, COPENHAGEN PR • CARLSBERG, COPENHAGEN / SMARTS COMMUNICATE, LONDON CHIEF COMMERCIAL OFFICER • JESSICA SPENCE, CARLSBERG

A04/002 • NEW ZEALAND QUALITY EDUCATION TITLE • KUPU BRAND • SPARK PRODUCT • SPARK ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • R USH DIGITAL INTERACTIVE, AUCKLAND / CREATURE, AUCKLAND / FRANKLIN RD, AUCKLAND MEDIA • PHD, AUCKLAND PR • DRUM, AUCKLAND CREATIVE • NICK WORTHINGTON, COLENSO BBDO

B07/019 • AUSTRALIA LIFE ON LAND TITLE • THE LION’S SHARE BRAND • MARS AUSTRALIA PRODUCT • THE LION’S SHARE ENTERED BY • CLEMENGER BBDO MELBOURNE IDEA CREATION • CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE PRODUCTION • CLEMENGER BBDO MELBOURNE / FINCH, MELBOURNE MEDIA • CLEMENGER BBDO MELBOURNE PR • CLEMENGER BBDO MELBOURNE FOUNDER • ROB GALLUZZO, THE LION’S SHARE

A05/001 • RUSSIA GENDER EQUALITY TITLE • KOSHOGO BRAND • KLOOP PRODUCT • MEDIA & PUBLICATIONS ENTERED BY • LEO BURNETT MOSCOW IDEA CREATION • LEO BURNETT MOSCOW CREATIVE • ILYA PRYAMILOV, LEO BURNETT MOSCOW

C03/097 • USA REDUCED INEQUALITIES TITLE • TOMMY HILFIGER ADAPTIVE BRAND • TOMMY HILFIGER PRODUCT • TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES ENTERED BY • WUNDERMAN THOMPSON, NEW YORK IDEA CREATION • POSSIBLE NEW YORK / WUNDERMAN, NEW YORK PRODUCTION • HUMBLE, NEW YORK CHIEF CREATIVE OFFICER • D ANIELLE TRIVISONNO HAWLEY, WUNDERMAN THOMPSON D01/007 • FRANCE PEACE/JUSTICE/STRONG INSTITUTIONS TITLE • HARMLESS GUNS BRAND • DAGOMA PRODUCT • 3D PRINTING ENTERED BY • TBWA\PARIS IDEA CREATION • TBWA\PARIS PRODUCTION • TBWA\ELSE, PARIS CHIEF CREATIVE OFFICER • BENJAMIN MARCHAL, TBWA\PARIS

BRONZE AWARDS A01/002 • IRELAND POVERTY TITLE • AN POST - ADDRESS POINT BRAND • AN POST PRODUCT • ADDRESS POINT ENTERED BY • WUNDERMAN THOMPSON, DUBLIN IDEA CREATION • JWT FOLK, DUBLIN CREATIVE PARTNER • KARL WATERS, JWT FOLK A03/053 • CHINA GOOD HEALTH AND WELLBEING TITLE • BACK2LIFE BRAND • SAMSUNG PRODUCT • CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) ENTERED BY • CHEIL PENGTAI, BEIJING IDEA CREATION • CHEIL PENGTAI, BEIJING / CHEIL WORLDWIDE HONG KONG PRODUCTION • BIGFISH, BEIJING MEDIA • CHEIL PENGTAI, BEIJING EXECUTIVE CREATIVE DIRECTOR • KIMMY LIU, PENGTAI INTERACTIVE ADVERTISING A03/091 • BRAZIL GOOD HEALTH AND WELLBEING TITLE • NEXT MINUTE LAW BRAND • MINISTERIO PUBLICO AND ABAP PRODUCT • INSTITUTIONAL ENTERED BY • VMLY&R BRAZIL, S„O PAULO IDEA CREATION • Y&R SAO PAULO PRODUCTION • Y&R SAO PAULO MEDIA • Y&R SAO PAULO PR • Y&R SAO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R S„O PAULO

B03/012 • BRAZIL SUSTAINABLE CITIES AND COMMUNITIES TITLE • ACCESSIBILITY MAT BRAND • FORD MOTOR COMPANY PRODUCT • FORD MOTOR COMPANY ENTERED BY • GTB BRASIL, S„O PAULO IDEA CREATION • GTB BRASIL, S„O PAULO EXECUTIVE CREATIVE DIRECTOR • VICO BENEVIDES, GTB BRAZIL B04/019 • UNITED KINGDOM RESPONSIBLE CONSUMPTION/PRODUCTION TITLE • MIMICA BRAND • MIMICA PRODUCT • MIMICA TOUCH ENTERED BY • R/GA LONDON IDEA CREATION • R/GA LONDON / MIMICA, LONDON PRODUCTION • R/GA LONDON FOUNDER & DIRECTOR • SOLVEIGA PAKÖTAITE, MIMICA B04/036 • SWEDEN RESPONSIBLE CONSUMPTION/PRODUCTION TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD BRAND • DOCONOMY PRODUCT • DO BLACK ENTERED BY • RBK COMMUNICATION, STOCKHOLM IDEA CREATION • RBK COMMUNICATION, STOCKHOLM PRODUCTION • MAKING WAVES, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK B05/021 • SWEDEN CLIMATE ACTION TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD BRAND • DOCONOMY PRODUCT • DO BLACK ENTERED BY • RBK COMMUNICATION, STOCKHOLM IDEA CREATION • RBK COMMUNICATION, STOCKHOLM PRODUCTION • MAKING WAVES, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK C01/026 • INDIA DECENT WORK AND ECONOMIC GROWTH TITLE • PROJECT FREE PERIOD BRAND • JOHNSON & JOHNSON, INDIA PRODUCT • STAYFREE ENTERED BY • DDB MUDRA, MUMBAI IDEA CREATION • DDB MUDRA, MUMBAI CREATIVE HEAD • RAHUL MATHEW, DDB MUDRA GROUP E01/015 • SWEDEN PARTNERSHIPS FOR THE GOALS TITLE • DO BLACK - THE CARBON LIMIT CREDIT CARD BRAND • DOCONOMY PRODUCT • DO BLACK ENTERED BY • RBK COMMUNICATION, STOCKHOLM IDEA CREATION • RBK COMMUNICATION, STOCKHOLM PRODUCTION • MAKING WAVES, STOCKHOLM PR • HILL+KNOWLTON STRATEGIES, STOCKHOLM EXECUTIVE CREATIVE DIRECTOR • JOHAN PIHL, RBK

20/06/2019 23:42

WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX

14

FILM

XXXX XXXX XXXX RIGOR / PERSEVERANCE / RESOLVE / COURAGE / FEARLESSNESS XXXX XXXX XXXX THE NEW YORK TIMES XXXX DROGA5, NEW YORK USA

D6_Palm_Film_WIN.indd 14

20/06/2019 23:39

Communication Track FILM WINNERS

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

GRAND PRIX

A06/101 • UNITED KINGDOM RETAIL TITLE • THE BOY AND THE PIANO BRAND • JOHN LEWIS & PARTNERS PRODUCT • CHRISTMAS ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • ACADEMY FILMS, LONDON / MPC LONDON / ASSEMBLY ROOMS, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON CLIENT • CRAIG INGLIS, JOHN LEWIS & PARTNERS

A09/029 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • PERSEVERANCE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. BRANDON CHEN, DROGA5

B02/021 • BRAZIL OTHER FMCG TITLE • THE ENDLESS AD BRAND • P&G PRODUCT • OLD SPICE ENTERED BY • WIEDEN+KENNEDY, SÃO PAULO IDEA CREATION • WIEDEN+KENNEDY, SÃO PAULO PRODUCTION • CONSPIRA«√O FILMES, SÃO PAULO / LOUD, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO PR • WIEDEN+KENNEDY, SÃO PAULO COPYWRITING • RAFAEL MELO, WIEDEN+KENNEDY SÃO PAULO

A09/028 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • RIGOR BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. TIM GORDON, DROGA5

A09/030 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • RESOLVE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. KYRA HENDRICKS, SIGNIFICANT OTHERS A09/031 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • COURAGE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. DAVID DROGA, DROGA5 A09/032 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • FEARLESSNESS BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK CREATIVE CHAIRMAN • DAVID DROGA, DROGA5

GOLD AWARDS

A04/037 • USA CONSUMER DURABLES TITLE • BEHIND THE MAC-MAKE SOMETHING WONDERFUL BRAND • APPLE PRODUCT • MACBOOK ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES MEDIA • OMD USA, LOS ANGELES CHIEF CREATIVE OFFICER • BRENT ANDERSON, TBWA\MEDIA ARTS LAB

D6_Palm_Film_WIN.indd 15

B03/009 • UNITED KINGDOM HEALTHCARE TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO B09/022 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • RIGOR BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. TIM GORDON, DROGA5 B09/023 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • PERSEVERANCE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. TIM GORDON, DROGA5 B09/024 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • RESOLVE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. TIM GORDON, DROGA5

15

B09/025 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • COURAGE BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. TIM GORDON, DROGA5 B09/026 • USA MEDIA / ENTERTAINMENT CAMPAIGN TITLE • FEARLESSNESS BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • FURLINED, SANTA MONICA MEDIA • ADOBE, NEW YORK. RUBEN MERCADAL, DROGA5 B10/068 • USA CONSUMER SERVICES / B2B TITLE • APPLE AT WORK: THE UNDERDOGS BRAND • APPLE PRODUCT • APPLE’S PRODUCTS AND SERVICES ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, LOS ANGELES / SMUGGLER, LOS ANGELES NA • NA NA, NA C01/044 • UNITED KINGDOM VIRAL FILM TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO E03/013 • USA SCREENS & EVENTS TITLE • CAUGHT ON CAMERA BRAND • APPLE PRODUCT • APPLE TV + ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • IMPOSTER, LOS ANGELES NA • NA NA, NA F03/040 • USA SINGLE-MARKET CAMPAIGN TITLE • NIKE DREAM CRAZY | SERENA ‘VOICE OF BELIEF’ BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

20/06/2019 23:39

16

FILM WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

F03/102 • USA SINGLE-MARKET CAMPAIGN TITLE • GENERATION LOCKDOWN BRAND • MARCH FOR OUR LIVES PRODUCT • MARCH FOR OUR LIVES ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK PR • PRECISION STRATEGIES, NEW YORK DIRECTOR OF OPERATIONS • AMANDA CONLEE, MARCH FOR OUR LIVES F05/052 • USA BREAKTHROUGH ON A BUDGET CAMPAIGN TITLE • BK BOT FORGET POTATO BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID F05/053 • USA BREAKTHROUGH ON A BUDGET CAMPAIGN TITLE • BK BOT CROWN BOY 1 BOY 2 BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID F05/054 • USA BREAKTHROUGH ON A BUDGET CAMPAIGN TITLE • BK BOT TASTES LIKE BIRD BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID F05/055 • USA BREAKTHROUGH ON A BUDGET CAMPAIGN TITLE • BK BOT CROWN WHOPPER YES DOCTOR NO BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID F05/056 • USA BREAKTHROUGH ON A BUDGET CAMPAIGN TITLE • BK BOT HAVE IT URUGUAY BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID

SILVER AWARDS

A01/017 • ITALY FOOD & DRINK TITLE • UNMISSABLE BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN

D6_Palm_Film_WIN.indd 16

A04/029 • USA CONSUMER DURABLES TITLE • DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • PARK PICTURES, NEW YORK IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, NEW YORK DIRECTOR, CINEMATOGRAPHER • LANCE ACORD, PARK PICTURES

A06/077 • USA RETAIL CAMPAIGN TITLE • BK BOT CROWN WHOPPER YES DOCTOR NO BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • C OSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID

A04/031 • USA CONSUMER DURABLES TITLE • SHARE YOUR GIFTS BRAND • APPLE PRODUCT • HOLIDAY ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • BUCK, LOS ANGELES MEDIA • OMD USA, LOS ANGELES CHIEF CREATIVE OFFICER • BRENT ANDERSON, TBWA\MEDIA ARTS LAB

A06/080 • USA RETAIL TITLE • NIKE DREAM CRAZIER BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

A06/047 • USA RETAIL TITLE • AN OPEN MIND IS THE BEST LOOK BRAND • NORDSTROM PRODUCT • NORDSTROM ENTERED BY • DROGA5, NEW YORK IDEA CREATION • DROGA5, NEW YORK PRODUCTION • EPOCH FILMS, NEW YORK FOUNDER & CREATIVE CHAIRMAN • DAVID DROGA, DROGA5

A06/102 • UNITED KINGDOM RETAIL TITLE • BOHEMIAN RHAPSODY BRAND • JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS PRODUCT • RETAIL ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • B LINK, LONDON / FINAL CUT, LONDON / MPC LONDON / FACTORY, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON CLIENT • CRAIG INGLIS, JOHN LEWIS & PARTNERS

IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • ICONOCLAST, PARIS / THE MILL, LONDON CREATIVE • BRUNO BERTELLI, PUBLICIS ITALY

A06/073 • USA RETAIL CAMPAIGN TITLE • BK BOT FORGET POTATO BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID A06/074 • USA RETAIL CAMPAIGN TITLE • BK BOT HAVE IT URUGUAY BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID A06/075 • USA RETAIL CAMPAIGN TITLE • BK BOT TASTE LIKE BIRD BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID A06/076 • USA RETAIL CAMPAIGN TITLE • BK BOT CROWN BOY 1 BOY 2 BRAND • BURGER KING PRODUCT • BURGER KING ENTERED BY • DAVID, MIAMI IDEA CREATION • DAVID, MIAMI PRODUCTION • COSMO STREET, SANTA MONICA / BEACON STREET STUDIOS, LOS ANGELES / MULLENLOWE, BOSTON MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK MANAGING DIRECTOR / GLOBAL CHIEF OPERATING OFFICER

• PAULO FOGACA, DAVID

A08/038 • SPAIN LEISURE TITLE • 22 AGAIN BRAND • LOTERIAS Y APUESTAS DEL ESTADO PRODUCT • CHRISTMAS LOTTERY ENTERED BY • CONTRAPUNTO BBDO, MADRID IDEA CREATION • CONTRAPUNTO BBDO, MADRID PRODUCTION • LOBO KANE, MADRID GENERAL CREATIVE DIRECTOR • CARLOS JORGE, BBDO ESPA—A / CONTRAPUNTO BBDO A09/055 • UNITED KINGDOM MEDIA / ENTERTAINMENT CAMPAIGN TITLE • VIKINGS BRAND • AMAZON PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • DROGA5, LONDON IDEA CREATION • DROGA5, LONDON PRODUCTION • SOMESUCH, LONDON CHIEF CREATIVE OFFICER • DAVID KOLBUSZ, DROGA5 LONDON A09/056 • UNITED KINGDOM MEDIA / ENTERTAINMENT CAMPAIGN TITLE • LUCIFER BRAND • AMAZON PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • DROGA5, LONDON IDEA CREATION • DROGA5, LONDON PRODUCTION • SOMESUCH, LONDON CHIEF CREATIVE OFFICER • DAVID KOLBUSZ, DROGA5 LONDON A09/057 • UNITED KINGDOM MEDIA / ENTERTAINMENT CAMPAIGN TITLE • OUTLANDER BRAND • AMAZON PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • DROGA5, LONDON IDEA CREATION • DROGA5, LONDON PRODUCTION • SOMESUCH, LONDON CHIEF CREATIVE OFFICER • DAVID KOLBUSZ, DROGA5 LONDON A10/001 • SOUTH AFRICA CONSUMER SERVICES / B2B TITLE • ALLAN GRAY FATHERÍS SHARE BRAND • ALLAN GRAY PRODUCT • CONSUMER SERVICE ENTERED BY • KING JAMES GROUP, CAPE TOWN IDEA CREATION • KING JAMES GROUP, CAPE TOWN PRODUCTION • C HOCOLATE TRIBE, JOHANNESBURG / HOWARD MUSIC, JOHANNESBURG / STERLING SOUND, JOHANNESBURG EXECUTIVE CREATIVE DIRECTOR • GRAEME JENNER, KING JAMES GROUP JOHANNESBURG

20/06/2019 23:40

D6-Palmares-ADS.indd 17

20/06/2019 22:54

18

FILM WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

A10/079 • USA CONSUMER SERVICES / B2B CAMPAIGN TITLE • BUS BRAND • AT&T PRODUCT • AT&T ENTERED BY • BBDO NEW YORK IDEA CREATION • BBDO NEW YORK PRODUCTION • B ISCUIT FILMWORKS, LOS ANGELES / REVOLVER/WILL O’ROURKE, SYDNEY / SOMESUCH , LOS ANGELES MEDIA • HEARTS & SCIENCE, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE A10/080 • USA CONSUMER SERVICES / B2B CAMPAIGN TITLE • THE SHOT BRAND • AT&T PRODUCT • AT&T ENTERED BY • BBDO NEW YORK IDEA CREATION • BBDO NEW YORK PRODUCTION • B ISCUIT FILMWORKS, LOS ANGELES / REVOLVER/ WILL O’ROURKE, SYDNEY / SOMESUCH , LOS ANGELES MEDIA • HEARTS & SCIENCE, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE A10/143 • USA CONSUMER SERVICES / B2B CAMPAIGN TITLE • TRAIN BRAND • AT&T PRODUCT • AT&T ENTERED BY • BBDO NEW YORK IDEA CREATION • BBDO NEW YORK PRODUCTION • B ISCUIT FILMWORKS, LOS ANGELES / REVOLVER/ WILL O’ROURKE, SYDNEY / SOMESUCH , LOS ANGELES MEDIA • HEARTS & SCIENCE, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE A11/010 • SWITZERLAND NOT-FOR-PROFIT / CHARITY/ GOVERNMENT TITLE • WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. BRAND • PRO INFIRMIS PRODUCT • PRO INFIRMIS ENTERED BY • THJNK, Z¸RICH IDEA CREATION • THJNK, Z¸RICH PRODUCTION • STORIES, Z¸RICH MEDIA • KONNEX, WINTERHUR CHIEF CREATIVE OFFICER • ALEXANDER JAGGY, THJNK Z¸RICH AG A12/020 • SPAIN (CSR) / CORPORATE IMAGE TITLE • HEROES OF TODAY BRAND • HEROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR) ENTERED BY • DDB SPAIN, MADRID IDEA CREATION • DDB SPAIN, MADRID PRODUCTION • THE OMS, MADRID / GARLIC TV, MADRID / EL RANCHITO, MADRID PR • QMS COMUNICACION, MADRID CHIEF CREATIVE OFFICER • JOSE M™ ROCA DE VIÒALS, DDB SPAIN B04/013 • DENMARK CONSUMER DURABLES TITLE • THE LIFT BRAND • BIANCO PRODUCT • BIANCO FOOTWEAR ENTERED BY • &CO, COPENHAGEN IDEA CREATION • &CO, COPENHAGEN PRODUCTION • NEW LAND, COPENHAGEN CREATIVE DIRECTOR • THOMAS HOFFMANN, &CO. / NOA

B06/049 • USA RETAIL TITLE • NIKE DREAM CRAZIER BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SOMESUCH , LOS ANGELES MEDIA • WIEDEN+KENNEDY, PORTLAND / PUBLICIS SAPIENT, SEATTLE CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY B11/010 • SWITZERLAND NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • WE ARE ALL EQUAL. AND NO ONE IS MORE EQUAL THAN ANYONE ELSE. BRAND • PRO INFIRMIS PRODUCT • PRO INFIRMIS ENTERED BY • THJNK, ZÜRICH IDEA CREATION • THJNK, ZÜRICH PRODUCTION • STORIES, ZÜRICH MEDIA • KONNEX, WINTERHUR CHIEF CREATIVE OFFICER • ALEXANDER JAGGY, THJNK ZÜRICH AG B11/112 • USA NOT FOR PROFIT/CHARITY/GOVERNMENT TITLE • GENERATION LOCKDOWN BRAND • MARCH FOR OUR LIVES PRODUCT • MARCH FOR OUR LIVES ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK PR • PRECISION STRATEGIES, NEW YORK DIRECTOR OF OPERATIONS • AMANDA CONLEE, MARCH FOR OUR LIVES B12/065 • SPAIN (CSR) / CORPORATE IMAGE TITLE • HEROES OF TODAY BRAND • H EROES OF TODAY PLATFORM (IBERIA, CORREOS, TELEPIZZA, LALIGA, 11811, BAVIERA) PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR) ENTERED BY • DDB SPAIN, MADRID IDEA CREATION • DDB SPAIN, MADRID PRODUCTION • THE OMS, MADRID / GARLIC TV, MADRID / EL RANCHITO, MADRID PR • QMS COMUNICACION, MADRID CHIEF CREATIVE OFFICER • JOSE M ROCA DE VIÑALS, DDB SPAIN C01/057 • USA VIRAL FILM TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY C01/084 • THAILAND VIRAL FILM TITLE • FACE/OFF BRAND • KASIKORNBANK PUBLIC COMPANY LIMITED PRODUCT • K PLUS ENTERED BY • GREYNJ UNITED, BANGKOK IDEA CREATION • GREYNJ UNITED, BANGKOK PRODUCTION • HUB HO HIN BANGKOK CHAIRMAN • THOR SANTISIRI, GREYNJ UNITED

B05/021 • GERMANY AUTOMOTIVE TITLE • MERCEDES-BENZ - BERTHA BENZ BRAND • DAIMLER AG PRODUCT • MERCEDES-BENZ ENTERED BY • ANORAK, BERLIN IDEA CREATION • ANTONI, BERLIN PRODUCTION • ANORAK, BERLIN HEAD OF GLOBAL CAMPAIGNS & PRODUCT CONTENT MERCEDES-BENZ

• DAMIR MARIC, DAIMLER AG

E02/028 • BRAZIL ONLINE & VIRAL FILM TITLE • THE ENDLESS AD BRAND • P&G PRODUCT • OLD SPICE ENTERED BY • WIEDEN+KENNEDY, SÃO PAULO IDEA CREATION • WIEDEN+KENNEDY, SÃO PAULO PRODUCTION • CONSPIRA«√O FILMES, SÃO PAULO / LOUD, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO PR • WIEDEN+KENNEDY, SÃO PAULO COPYWRITING • RAFAEL MELO, WIEDEN+KENNEDY SÃO PAULO

B06/046 • USA RETAIL TITLE • NIKE DREAM CRAZY | SERENA ‘VOICE OF BELIEF’ BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY

E02/034 • BRAZIL ONLINE & VIRAL FILM TITLE • COMA: A GETTY IMAGES ORIGINAL SERIES BRAND • GETTY IMAGES PRODUCT • GETTY IMAGES ENTERED BY • ALMAPBBDO, SÃO PAULO IDEA CREATION • ALMAPBBDO, SÃO PAULO PRODUCTION • S TINK FILMS, SÃO PAULO / RAW AUDIO, SÃO PAULO / SLIKLAND, SÃO PAULO PARTNER/CHIEF CREATIVE OFFICER • LUIZ SANCHES, ALMAPBBDO

D6_Palm_Film_WIN.indd 18

F01/037 • THAILAND LOCAL BRAND TITLE • FACE/OFF BRAND • KASIKORNBANK PUBLIC COMPANY LIMITED PRODUCT • K PLUS ENTERED BY • GREYNJ UNITED, BANGKOK IDEA CREATION • GREYNJ UNITED, BANGKOK PRODUCTION • HUB HO HIN BANGKOK CHIEF CREATIVE OFFICER • JUREEPORN THAIDUMRONG, GREYNJ UNITED F03/024 • SINGAPORE SINGLE-MARKET CAMPAIGN TITLE • ONE IN A MILLION BRAND • P&G VICKS PRODUCT • VICKS ENTERED BY • PUBLICIS SINGAPORE IDEA CREATION • PUBLICIS SINGAPORE PRODUCTION • OFFROAD FILMS, MUMBAI PR • 20:20 MSL, MUMBAI CREATIVE DIRECTOR • AJAY THRIVIKRAMAN, PUBLICIS SINGAPORE F03/042 • USA SINGLE-MARKET CAMPAIGN TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY F04/313 • UNITED KINGDOM SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • VIVA LA VULVA BRAND • LIBRESSE PRODUCT • WOMEN’S HYGIENE PRODUCTS ENTERED BY • SOMESUCH, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON DIRECTOR • KIM GEHRIG, SOMESUCH

BRONZE AWARDS

A01/067 • USA FOOD & DRINK CAMPAIGN TITLE • WHAT BEER IS THAT BRAND • AB INBEV PRODUCT • BUSCH ENTERED BY • DEUTSCH, NEW YORK IDEA CREATION • DEUTSCH, NEW YORK PRODUCTION • D EUTSCH, NEW YORK / RADICAL MEDIA, NEW YORK / MACKCUT, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK MEDIA • VIZEUM, NEW YORK PR • DEUTSCH, NEW YORK CHIEF CREATIVE OFFICER • DAN KELLEHER, DEUTSCH A01/069 • USA FOOD & DRINK CAMPAIGN TITLE • FALCONER BRAND • AB INBEV PRODUCT • BUSCH ENTERED BY • DEUTSCH, NEW YORK IDEA CREATION • DEUTSCH, NEW YORK PRODUCTION • D EUTSCH, NEW YORK / RADICAL MEDIA, NEW YORK / MACKCUT, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK MEDIA • VIZEUM, NEW YORK PR • DEUTSCH, NEW YORK CHIEF CREATIVE OFFICER • DAN KELLEHER, DEUTSCH A01/070 • USA FOOD & DRINK CAMPAIGN TITLE • CAMO BRAND • AB INBEV PRODUCT • BUSCH ENTERED BY • DEUTSCH, NEW YORK IDEA CREATION • DEUTSCH, NEW YORK PRODUCTION • D EUTSCH, NEW YORK / RADICAL MEDIA, NEW YORK / MACKCUT, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK MEDIA • VIZEUM, NEW YORK PR • DEUTSCH, NEW YORK CHIEF CREATIVE OFFICER • DAN KELLEHER, DEUTSCH A01/071 • USA FOOD & DRINK CAMPAIGN TITLE • NEWS BRAND • AB INBEV PRODUCT • BUSCH ENTERED BY • DEUTSCH, NEW YORK

20/06/2019 23:40

SOUTH AFRICA OFFICE Metal Lane, 4 Kloof Street, Cape Town, 8001 T: +27 21 424 9999 F: +27 21 424 9998 M: +27 83 635 9699 USA OFFICE 507 N. Almont Drive, Los Angeles, CA, 90048, USA T: +1 310 273 9693 F: +1 310 273 9698 M: +1 213 675 5411

Your gateway to filming in Africa, the continent with the most spectacular locations on Earth! info@afsproductions.com

AFS Lions daily 2018 210x142.indd 1

D6-Palmares-ADS.indd 19

www.afsproductions.com

2019/05/14 1:55 PM

20/06/2019 22:55

20

FILM WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

IDEA CREATION • DEUTSCH, NEW YORK PRODUCTION • D EUTSCH, NEW YORK / RADICAL MEDIA, NEW YORK / MACKCUT, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK MEDIA • VIZEUM, NEW YORK PR • DEUTSCH, NEW YORK CHIEF CREATIVE OFFICER • DAN KELLEHER, DEUTSCH A01/079 • ARGENTINA FOOD & DRINK CAMPAIGN TITLE • I LOVE YOU HATER BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • ANONYMOUS CONTENT, LONDON CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO A01/080 • ARGENTINA FOOD & DRINK CAMPAIGN TITLE • THE POLE BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • LA DOBLE A, BUENOS AIRES CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO A01/081 • ARGENTINA FOOD & DRINK CAMPAIGN TITLE • ELISE BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • LA DOBLE A, BUENOS AIRES CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO A02/013 • BRAZIL OTHER FMCG TITLE • THE ENDLESS AD BRAND • P&G PRODUCT • OLD SPICE ENTERED BY • WIEDEN+KENNEDY, SÃO PAULO IDEA CREATION • WIEDEN+KENNEDY, SÃO PAULO PRODUCTION • CONSPIRA«√O FILMES, SÃO PAULO / LOUD, SÃO PAULO MEDIA • WIEDEN+KENNEDY, SÃO PAULO PR • WIEDEN+KENNEDY, SÃO PAULO COPYWRITING • RAFAEL MELO, WIEDEN+KENNEDY SÃO PAULO A02/028 • USA OTHER FMCG TITLE • STORM THE COURT BRAND • REEBOK PRODUCT • REEBOK ENTERED BY • VENABLES BELL & PARTNERS, SAN FRANCISCO IDEA CREATION • VENABLES BELL & PARTNERS, SAN FRANCISCO PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES / CUT+RUN, SAN FRANCISCO / BARKING OWL, LOS ANGELES / THE MILL, LOS ANGELES FOUNDER, CHAIRMAN • PAUL VENABLES, VENABLES BELL & PARTNERS A04/008 • USA CONSUMER DURABLES TITLE • A LITTLE COMPANY BRAND • APPLE PRODUCT • FACETIME ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • FURLINED, SANTA MONICA NA • NA NA, NA A04/018 • AUSTRALIA CONSUMER DURABLES TITLE • BOOB BALLS BRAND • BERLEI PRODUCT • BERLEI BRAS ENTERED BY • THE MONKEYS PART OF ACCENTURE INTERACTIVE, SYDNEY IDEA CREATION • THE MONKEYS PART OF ACCENTURE INTERACTIVE, SYDNEY PRODUCTION • REVOLVER/WILL O’ROURKE, SYDNEY EXECUTIVE CREATIVE DIRECTOR • JUSTIN DRAPE, THE MONKEYS A08/026 • FRANCE LEISURE TITLE • PMU - THE CALLING BRAND • PMU PRODUCT • SPORTS BETTING ENTERED BY • BUZZMAN, PARIS IDEA CREATION • BUZZMAN, PARIS PRODUCTION • 75 PARIS PRESIDENT AND EXECUTIVE CREATIVE DIRECTOR

• GEORGES MOHAMMED-CHÉRIF, BUZZMAN

D6_Palm_Film_WIN.indd 20

A08/035 • USA LEISURE CAMPAIGN TITLE • ARMS BRAND • PEAK GAMES PRODUCT • MOBILE GAMES ENTERED BY • MJZ, LOS ANGELES IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • MJZ, LOS ANGELES DIRECTOR • TOM KUNTZ, MJZ A08/036 • USA LEISURE CAMPAIGN TITLE • BODY DOUBLE BRAND • PEAK GAMES PRODUCT • MOBILE GAMES ENTERED BY • MJZ, LOS ANGELES IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK PRODUCTION • MJZ, LOS ANGELES DIRECTOR • TOM KUNTZ, MJZ A09/036 • FRANCE MEDIA / ENTERTAINMENT TITLE • MISSION REALLY IMPOSSIBLE BRAND • CANAL+ PRODUCT • CANAL+ ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • S CHMOOZE, PARIS / INSURRECTION, PARIS / MATHEMATIC, PARIS / LA PAC, PARIS CCO • STÉPHANE XIBERRAS, BETC A10/027 • USA CONSUMER SERVICES / B2B TITLE • NOSE SOLO BRAND • GEICO PRODUCT • GEICO CAR INSURANCE ENTERED BY • THE MARTIN AGENCY, RICHMOND IDEA CREATION • THE MARTIN AGENCY, RICHMOND PRODUCTION • HUNGRY MAN, LOS ANGELES CHIEF CREATIVE OFFICER • KAREN COSTELLO, THE MARTIN AGENCY A10/037 • NEW ZEALAND CONSUMER SERVICES / B2B TITLE • GENERATION VOICE BRAND • SPARK PRODUCT • SPARK NZ ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • S IXTY FOUR, AUCKLAND / FINCH, AUCKLAND / FRANKLIN RD, AUCKLAND / THE EDITORS, SYDNEY / NAKATOMI, AUCKLAND MEDIA • PHD, AUCKLAND CREATIVE • NICK WORTHINGTON, COLENSO BBDO A10/038 • NEW ZEALAND CONSUMER SERVICES / B2B TITLE • WEDDING SPEECH BRAND • SPARK PRODUCT • SPARK ENTERED BY • COLENSO BBDO, AUCKLAND IDEA CREATION • COLENSO BBDO, AUCKLAND PRODUCTION • FINCH, AUCKLAND / THE EDITORS, SYDNEY / FRANKLIN RD, AUCKLAND/ PIVOT AUDIO, LOS ANGELES / NAKATOMI, AUCKLAND CREATIVE • NICK WORTHINGTON, COLENSO BBDO

A11/051 • SPAIN NOT-FOR-PROFIT / CHARITY/ GOVERNMENT TITLE • CHOOSE BRAND • INTERNATIONAL COMMITTEE OF THE RED CROSS PRODUCT • RAISE AWARENESS REGARDING NUCLEAR WAR ENTERED BY • SRA. RUSHMORE, MADRID IDEA CREATION • SRA. RUSHMORE, MADRID PRODUCTION • G OSTO, BARCELONA / EL RANCHITO, MADRID / SERENA, MADRID / BANJO SOUNDSCAPES FOR AUDIENCES, VALENCIA EXECUTIVE CREATIVE DIRECTOR • MIGUEL GARCÌA VICAÌNO, SRA RUSHMORE B01/045 • USA FOOD & DRINK TITLE • DWYANE WADE’S LAST SWAP BRAND • AB INBEV PRODUCT • BUDWEISER ENTERED BY • VAYNERMEDIA, NEW YORK IDEA CREATION • VAYNERMEDIA, NEW YORK PRODUCTION • VAYNERPRODUCTIONS, NEW YORK / CUTTERS, NEW YORK MEDIA • VIZEUM, NEW YORK / SOCIALCODE, NEW YORK, NY PR • 3PM AGENCY, NEW YORK U.S. CHIEF MARKETING OFFICER • MARCEL MARCONDES, AB-INBEV | BUDWEISER B01/054 • ARGENTINA FOOD & DRINK TITLE • THE POLE BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • LA DOBLE A, BUENOS AIRES CHIEF CREATIVE OFFICER • MAXIMILIANO ITZKOFF, SANTO B02/015 • THAILAND OTHER FMCG TITLE • TERMITE-ATOR BRAND • CHAINDRITE / SHERWOOD CORPORATION PRODUCT • CHAINDRITE FOAM ENTERED BY • MULLENLOWE THAILAND, BANGKOK IDEA CREATION • MULLENLOWE THAILAND, BANGKOK BUSINESS DIRECTOR • LADARAT CHAROENPINIJKARN, MULLENLOWE THAILAND B03/007 • SINGAPORE HEALTHCARE TITLE • ONE IN A MILLION BRAND • P&G VICKS PRODUCT • VICKS ENTERED BY • PUBLICIS SINGAPORE IDEA CREATION • PUBLICIS SINGAPORE PRODUCTION • OFFROAD FILMS, MUMBAI PR • 20:20 MSL, MUMBAI CREATIVE DIRECTOR • AJAY THRIVIKRAMAN, PUBLICIS SINGAPORE B04/029 • USA CONSUMER DURABLES TITLE • SHARE YOUR GIFTS BRAND • APPLE PRODUCT • HOLIDAY ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • BUCK, LOS ANGELES MEDIA • OMD USA, LOS ANGELES CHIEF CREATIVE OFFICER • BRENT ANDERSON, TBWA\MEDIA ARTS LAB

A10/135 • USA CONSUMER SERVICES / B2B TITLE • LAWYER BRAND • TURBO TAX PRODUCT • TURBO TAX ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES DIRECTOR • STEVE ROGERS, BISCUIT FILMWORKS AND REVOLVER/WILL O’ROURKE

B06/054 • UNITED KINGDOM RETAIL TITLE • THE BOY AND THE PIANO BRAND • JOHN LEWIS & PARTNERS PRODUCT • CHRISTMAS ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • ACADEMY FILMS, LONDON / MPC LONDON / ASSEMBLY ROOMS, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON CLIENT • CRAIG INGLIS, JOHN LEWIS & PARTNERS

A10/159 • USA CONSUMER SERVICES / B2B TITLE • AJ MCCARRON BRAND • VERIZON PRODUCT • VERIZON ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • FILM FORTIES, LOS ANGELES MEDIA • VM1, NEW YORK PR • WEBER SHANDWICK, NEW YORK CHIEF MARKETING OFFICER • DIEGO SCOTTI, VERIZON

B06/055 • UNITED KINGDOM RETAIL TITLE • BOHEMIAN RHAPSODY BRAND • JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS PRODUCT • RETAIL ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • B LINK, LONDON / FINAL CUT, LONDON / MPC LONDON / FACTORY, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON CLIENT • CRAIG INGLIS, JOHN LEWIS & PARTNERS

20/06/2019 23:40

Communication Track FILM WINNERS

21

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

B07/037 • FRANCE TRAVEL TITLE • TWENTY BRAND • OUIGO - SNCF PRODUCT • OUIGO ENTERED BY • ROSAPARK, PARIS IDEA CREATION • ROSAPARK, PARIS PRODUCTION • S TANDARD FILMS, PARIS / GRABUGE PRODUCTIONS, VERSAILLES / POSTER, PARIS MEDIA • ZENITH, PARIS CO-FOUNDER CHIEF CREATIVE OFFICER • JEAN-FRANCOIS SACCO, ROSAPARK B10/001 • SOUTH AFRICA CONSUMER SERVICES / B2B TITLE • ALLAN GRAY FATHERÍS SHARE BRAND • ALLAN GRAY PRODUCT • CONSUMER SERVICE ENTERED BY • KING JAMES GROUP, CAPE TOWN IDEA CREATION • KING JAMES GROUP, CAPE TOWN PRODUCTION • C HOCOLATE TRIBE, JOHANNESBURG / HOWARD MUSIC, JOHANNESBURG / STERLING SOUND, JOHANNESBURG ACCOUNT MANAGER • MURIEL GOUWS, KING JAMES GROUP B10/004 • THAILAND CONSUMER SERVICES / B2B TITLE • MOTHER KNOWS BEST BRAND • THAI LIFE INSURANCE PRODUCT • THAI LIFE INSURANCE ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK

B10/134 • USA CONSUMER SERVICES / B2B TITLE • AJ MCCARRON BRAND • VERIZON PRODUCT • VERIZON ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • FILM FORTIES, LOS ANGELES MEDIA • VM1, NEW YORK PR • WEBER SHANDWICK, NEW YORK CHIEF MARKETING OFFICER • DIEGO SCOTTI, VERIZON C01/030 • DENMARK VIRAL FILM TITLE • THE LIFT BRAND • BIANCO PRODUCT • BIANCO FOOTWEAR ENTERED BY • &CO, COPENHAGEN IDEA CREATION • &CO, COPENHAGEN PRODUCTION • NEW LAND, COPENHAGEN CREATIVE DIRECTOR • THOMAS HOFFMANN, &CO. / NOA

ART DIRECTOR • NOPADOL SRIKIEATIKAJOHN, OGILVY GROUP THAILAND B10/110 • NORWAY CONSUMER SERVICES / B2B CAMPAIGN TITLE • WHITE WALKERS BRAND • NORDEA PRODUCT • PENSION SAVING ENTERED BY • PER H¯J, OSLO IDEA CREATION • PER H¯J, OSLO

CREATIVE • AXEL BJOERNE-LARSEN, PER H¯J B10/111 • NORWAY CONSUMER SERVICES / B2B CAMPAIGN TITLE • WASSUP BRAND • NORDEA PRODUCT • PENSION SAVING ENTERED BY • PER H¯J, OSLO IDEA CREATION • PER H¯J, OSLO PRODUCTION • FUS, OSLO / UHŸRT, OSLO / SHORTCUT OSLO MEDIA • KEYTEQ, OSLO CREATIVE • AXEL BJOERNE-LARSEN, PER H¯J B10/113 • NORWAY CONSUMER SERVICES / B2B CAMPAIGN TITLE • SIDEBOOB BRAND • NORDEA PRODUCT • PENSION SAVING ENTERED BY • PER H¯J, OSLO IDEA CREATION • PER H¯J, OSLO PRODUCTION • FUS, OSLO / UHŸRT, OSLO / SHORTCUT OSLO MEDIA • KEYTEQ, OSLO CREATIVE • AXEL BJOERNE-LARSEN, PER H¯J B10/114 • NORWAY CONSUMER SERVICES / B2B CAMPAIGN TITLE • DAB

D01/039 • ARGENTINA SCREENS & EVENTS TITLE • MY NAME BRAND • FORBES ARGENTINA PRODUCT • POWER WOMEN SUMMIT ENTERED BY • HOY, BUENOS AIRES IDEA CREATION • HOY, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES EXECUTIVE CREATIVE DIRECTOR • FEDERICO PLAZA MONTERO, HOY

ENTERED BY • PER H¯J, OSLO IDEA CREATION • PER H¯J, OSLO PRODUCTION • FUS, OSLO / UHŸRT, OSLO / SHORTCUT OSLO MEDIA • KEYTEQ, OSLO CREATIVE • AXEL BJOERNE-LARSEN, PER H¯J

D6_Palm_Film_WIN.indd 21

F04/164 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • BEHIND THE MAC-MAKE SOMETHING WONDERFUL BRAND • APPLE PRODUCT • MACBOOK ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES MEDIA • OMD USA, LOS ANGELES CHIEF CREATIVE OFFICER • BRENT ANDERSON, TBWA\MEDIA ARTS LAB F04/177 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • #DEFYTHENAME BRAND • MONICA LEWINSKY PRODUCT • ANTI-BULLYING ENTERED BY • BBDO NEW YORK PRODUCTION • O POSITIVE, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • DAVID LUBARS, BBDO WORLDWIDE F04/193 • COLOMBIA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • A WORLD WITHOUT BORDERS BRAND • AEROMEXICO PRODUCT • AEROMEXICO IDEA CREATION • OGILVY COLOMBIA, BOGOT· / OGILVY, MEXICO CITY PRODUCTION • DIREKTOR FILMS, BOGOT· PR • OGILVY PUBLIC RELATIONS, NEW YORK CHIEF CREATIVE OFFICER • JOHN RA˙L FORERO, OGILVY & MATHER COLOMBIA F04/211 • MALAYSIA SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • BYSTANDER BRAND • VOICE OF THE CHILDREN PRODUCT • VOICE OF THE CHILDREN ENTERED BY • LEO BURNETT MALAYSIA, KUALA LUMPUR IDEA CREATION • LEO BURNETT MALAYSIA, KUALA LUMPUR PRODUCTION • ANOTHER PLANET, SHAH ALAM CHIEF CREATIVE OFFICER • ABRAHAM VARUGHESE, LEO BURNETT MALAYSIA F04/251 • JAPAN SOCIAL BEHAVIOUR & CULTURAL INSIGHT CAMPAIGN TITLE • LUNGS BRAND • NHK EDUCATIONAL PRODUCT • BODYPEDIA

F04/033 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT CAMPAIGN TITLE • CHOPPER MATING BRAND • ACTIVISION PRODUCT • CALL OF DUTY ENTERED BY • 72ANDSUNNY, LOS ANGELES IDEA CREATION • 72ANDSUNNY, LOS ANGELES PRODUCTION • HECHO STUDIOS, LOS ANGELES FOUNDER, CREATIVE CHAIR • GLENN COLE, 72ANDSUNNY F04/034 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT CAMPAIGN TITLE • SYNCHRONIZED SWIMMING BRAND • ACTIVISION PRODUCT • CALL OF DUTY ENTERED BY • 72ANDSUNNY, LOS ANGELES IDEA CREATION • 72ANDSUNNY, LOS ANGELES PRODUCTION • HECHO STUDIOS, LOS ANGELES FOUNDER, CREATIVE CHAIR • GLENN COLE, 72ANDSUNNY

BRAND • NORDEA PRODUCT • PENSION SAVING

FOUNDER, CREATIVE CHAIR • GLENN COLE, 72ANDSUNNY

ENTERED BY • OGILVY COLOMBIA, BOGOT· C01/117 • UNITED KINGDOM VIRAL FILM TITLE • GREENPEACE ‘RANG-TAN’ BRAND • GREENPEACE PRODUCT • PALM OIL AWARENESS ENTERED BY • MOTHER, LONDON IDEA CREATION • MOTHER, LONDON PRODUCTION • PASSION ANIMATION STUDIOS, LONDON PR • WEBER SHANDWICK, MANCHESTER CREATIVE AGENCY • MOTHER LONDON, MOTHER LONDON

PRODUCTION • FUS, OSLO / UHŸRT, OSLO / SHORTCUT OSLO MEDIA • KEYTEQ, OSLO

PRODUCTION • HECHO STUDIOS, LOS ANGELES

IDEA CREATION • BBDO NEW YORK C01/100 • ARGENTINA VIRAL FILM TITLE • A HATER’S SONG BY...

BRAND • COCA COLA PRODUCT • SPRITE ENTERED BY • SANTO, BUENOS AIRES IDEA CREATION • SANTO, BUENOS AIRES PRODUCTION • LA DOBLE A, BUENOS AIRES CHIEF CREATIVE OFFICER • MAXI ITZKOFF, SANTO

PRODUCTION • M ATAD, BANGKOK / EDITTIDE, BANGKOK / PHENOMENA, BANGKOK / CINE DIGITAL SOUND, BANGKOK

IDEA CREATION • 72ANDSUNNY, LOS ANGELES

F04/035 • USA SOCIAL BEHAVIOUR & CULTURAL INSIGHT CAMPAIGN TITLE • NUT PUNCH BRAND • ACTIVISION PRODUCT • CALL OF DUTY ENTERED BY • 72ANDSUNNY, LOS ANGELES

ENTERED BY • PARTY, TOKYO IDEA CREATION • PARTY, TOKYO / DENTSU INC., TOKYO PRODUCTION • GEEK PICTURES, TOKYO / WINK2 INC., TOKYO / V-OUT, TOKYO EXECUTIVE CREATIVE DIRECTOR • HIROKI NAKAMURA, PARTY F04/252 • JAPAN SOCIAL BEHAVIOUR & CULTURAL INSIGHT CAMPAIGN TITLE • FAT BRAND • NHK EDUCATIONAL PRODUCT • BODYPEDIA ENTERED BY • PARTY, TOKYO IDEA CREATION • PARTY, TOKYO / DENTSU INC., TOKYO PRODUCTION • GEEK PICTURES, TOKYO / WINK2 INC., TOKYO / V-OUT, TOKYO EXECUTIVE CREATIVE DIRECTOR • HIROKI NAKAMURA, PARTY F05/112 • USA BREAKTHROUGH ON A BUDGET TITLE • GENERATION LOCKDOWN BRAND • MARCH FOR OUR LIVES PRODUCT • MARCH FOR OUR LIVES ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • HUNGRY MAN, NEW YORK PR • PRECISION STRATEGIES, NEW YORK DIRECTOR OF OPERATIONS • AMANDA CONLEE, MARCH FOR OUR LIVES

20/06/2019 23:40

WINNERS Communication Track LIONS DAILY NEWS / FRIDAY / JUNE 21 / 2019

GRAND PRIX

22

TITANIUM

THE WHOPPER DETOUR BURGER KING XXXX FCB NEW YORK XXXX XXXX USA XXXX XXXX XXXX XXXX

GRAND PRIX

A01/120 • USA TITANIUM TITLE • THE WHOPPER DETOUR BRAND • BURGER KING PRODUCT • FOOD ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • O POSITIVE, NEW YORK / MACKCUT, NEW YORK / HUMAN, NEW YORK / CHEMISTRY CREATIVE, NEW YORK / ZOMBIE STUDIO, SÃO PAULO MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK CHIEF CREATIVE OFFICER • ARI HALPER, FCB NEW YORK

GOLD AWARDS

A01/080 • USA TITANIUM TITLE • CHANGING THE GAME BRAND • MICROSOFT PRODUCT • XBOX ENTERED BY • MCCANN NEW YORK IDEA CREATION • MCCANN NEW YORK PRODUCTION • H UNGRY MAN, NEW YORK / ROCK PAPER SCISSORS, NEW YORK / COMPANY 3, NEW YORK / JSM MUSIC, NEW YORK / SONIC UNION, NEW YORK

D6_Palm_Titanium_WIN.indd 22

MEDIA • CARAT, NEW YORK PR • WE COMMUNICATIONS CHIEF CREATIVE OFFICER • SEAN BRYAN, MCCANN NEW YORK A01/083 • USA TITANIUM TITLE • NIKE DREAM CRAZY BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • PARK PICTURES, SANTA MONICA MEDIA • WIEDEN+KENNEDY, PORTLAND CREATIVE DIRECTOR • ALBERTO PONTE, WIEDEN + KENNEDY A01/144 • UNITED KINGDOM TITANIUM TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO

A01/146 • GERMANY TITANIUM TITLE • THE UNCENSORED PLAYLIST BRAND • REPORTERS WITHOUT BORDERS PRODUCT • SONGS WITH CENSORED ARTICLES ENTERED BY • DDB BERLIN IDEA CREATION • DDB BERLIN PRODUCTION • D AHOUSE AUDIO, SÃO PAULO / LE TOUR DU MONDE, SÃO PAULO / MEDIAMONKS, HILVERSUM MEDIA • DDB BERLIN PR • FINCHFACTOR, AMSTERDAM CHIEF CREATIVE OFFICER • DENNIS MAY, DDB GROUP GERMANY A01/159 • POLAND TITANIUM TITLE • THE LAST EVER ISSUE BRAND • GAZETA.PL / MASTERCARD / BNP PARIBAS PRODUCT • GAZETA.PL (A NEWS PORTAL) ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • PAPAYA FILMS, WARSAW MEDIA • WAVEMAKER, WARSAW PR • VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW IDEA CREATION • DAWID SZCZEPANIAK, VMLY&R

20/06/2019 23:42

Good Track WINNERS

23

GRAND PRIX

FRIDAY / JUNE 21 / 2019 / LIONS DAILY NEWS

GLASS

THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS VMLY&R POLAND, WARSAW POLAND

GRAND PRIX

A01/181 • POLAND GLASS TITLE • THE LAST EVER ISSUE BRAND • GAZETA.PL / MASTERCARD / BNP PARIBAS PRODUCT • GAZETA.PL (A NEWS PORTAL) ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • PAPAYA FILMS, WARSAW MEDIA • WAVEMAKER, WARSAW PR • VMLY&R POLAND, WARSAW / WAVEMAKER, WARSAW / FUNDACJA SUKCESU PISANEGO SZMINKA, WARSAW IDEA CREATION • DAWID SZCZEPANIAK, VMLY&R

GOLD AWARDS

A01/159 • UNITED KINGDOM GLASS TITLE • VIVA LA VULVA BRAND • ESSITY PRODUCT • LIBRESSE/BODYFORM ENTERED BY • AMVBBDO, LONDON IDEA CREATION • AMVBBDO, LONDON PRODUCTION • SOMESUCH, LONDON PR • KETCHUM, LONDON CHIEF CREATIVE OFFICER • PAUL BRAZIER, AMVBBDO

SILVER AWARDS

A01/116 • USA GLASS TITLE • PROJECT #SHOWUS BRAND • UNILEVER - DOVE

D6_Palm_Glass_WIN.indd 23

PRODUCT • BEAUTY PRODUCTS ENTERED BY • PUBLICIS SAPIENT, NEW YORK IDEA CREATION • PUBLICIS SAPIENT, NEW YORK PRODUCTION • GIRLGAZE, LOS ANGELES / FURLINED, SANTA MONICA MEDIA • MINDSHARE, LONDON PR • GOLIN, LONDON / EDELMAN, NEW YORK CREATIVE LEAD • JOHN ANTONIELLO, PUBLICIS SAPIENT

BRAND • NIKE SOUTH AFRICA PRODUCT • NIKE SOUTH AFRICA ENTERED BY • WIEDEN+KENNEDY AMSTERDAM IDEA CREATION • WIEDEN+KENNEDY AMSTERDAM PRODUCTION • PARK PICTURES, LONDON / TRIM EDITING , LONDON / WAVE STUDIOS, LONDON / GLASSWORKS, AMSTERDAM EXECUTIVE CREATIVE DIRECTOR • ERIC QUENNOY, WIEDEN+KENNEDY AMSTERDAM

A01/173 • UNITED KINGDOM GLASS TITLE • TOUR DES FEMMES BRAND • SKODA PRODUCT • SKODA ENTERED BY • FALLON LONDON IDEA CREATION • FALLON LONDON PRODUCTION • EXELL, LONDON CHIEF CREATIVE OFFICER • CHAKA SOBHANI, FALLON UK

A01/085 • BRAZIL GLASS TITLE • NEXT MINUTE SCENE BRAND • MINISTERIO PUBLICO AND ABAP PRODUCT • INSTITUTIONAL ENTERED BY • VMLY&R BRAZIL, SÃO PAULO IDEA CREATION • VMLY&R BRAZIL, SÃO PAULO PRODUCTION • VMLY&R BRAZIL, SÃO PAULO MEDIA • VMLY&R BRAZIL, SÃO PAULO PR • VMLY&R BRAZIL, SÃO PAULO CREATIVE VICE PRESIDENT • RAFAEL PITANGUY, Y&R SÃO PAULO

BRONZE AWARDS

A01/005 • DENMARK GLASS TITLE • THE GENDERLESS VOICE BRAND • COPENHAGEN PRIDE PRODUCT • Q, THE GENDERLESS VOICE ENTERED BY • VIRTUE, COPENHAGEN IDEA CREATION • VIRTUE, COPENHAGEN PRODUCTION • VIRTUE, COPENHAGEN PR • VIRTUE, COPENHAGEN CREATIVE DIRECTOR • EMIL ASMUSSEN, VIRTUE A01/027 • THE NETHERLANDS GLASS TITLE • JUST DO IT: CASTER SEMENYA

A01/138 • CANADA GLASS TITLE • FIRST SHAVE BRAND • PROCTOR & GAMBLE CANADA PRODUCT • GILLETTE ENTERED BY • GREY CANADA, TORONTO IDEA CREATION • GREY CANADA, TORONTO PRODUCTION • S KIN & BONES, TORONTO / ROOSTER POST PRODUCTION, TORONTO / THE VANITY, TORONTO / CYLINDER SOUND & FILM, TORONTO / FORT YORK VFX, TORONTO MEDIA • GREY CANADA, TORONTO PR • MMK+, NEW YORK NORTH AMERICA BRAND DIRECTOR • P ANKAJ BHALLA, PROCTER & GAMBLE NORTH AMERICA

20/06/2019 23:32

S:240 mm

Where primary meets complementary.

#AdobeStockPuzzle

Say itAdobe with Adobe Stock Say it with Stock Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. Š 2019 Adobe. All rights reserved.

Say it with Adobe Stock

D6-Palmares-ADS.indd 24

Say it with Adobe Stock

21/06/2019 10:03

Rubik’s Cube® used by permission Rubik’s Brand Ltd.

D6_Palmares_COVER.indd 2-3

21/06/2019 10:04

LIONS DAILY NEWS IN PRINT AND ONLINE

D6_Palmares_COVER.indd 4-1

LATE EDITION FRIDAY/JUNE 21/2019 PUBLISHED BY BOUTIQUE EDITIONS LIONSDAILYNEWS.COM

21/06/2019 10:04