Lions Daily News 2016 Issue 1 Saturday June 18

HEALTH Special

LIONS DAILY NEWS 2016 IN PRINT AND ONLINE

SATURDAY / JUNE 18 / 2016

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PUBLISHED BY BOUTIQUE EDITIONS

WWW.LIONSDAILYNEWS.COM

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Join Gorham Palmer, Executive Creative Director and Creative Practice Lead for IBM iX to learn about the promise of the cognitive era.

Creativity in the cognitive era empowers a doctor to move from diagnosis to an antidote in mere minutes. Within the next decade, every critical decision in any arena will be informed by a cognitive system. What do these learning systems mean for the future of healthcare? Designers play a pivotal role, ensuring that these cognitive experiences balance the human experience against the transformative promise of Artificial Intelligence.

I’m Sorry Doctor, I’m Afraid I Can’t Do That Sunday, June 19—12:00-12:30pm Stage: Health In Focus Hosted by: IBM Watson Health

Experience cognitive creativity at IBM.com/IBMiX/CannesLions2016

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18/06/2016 9:33 AM

HEALTH Special

LIONS DAILY NEWS 2016 IN PRINT AND ONLINE

SATURDAY / JUNE 18 / 2016

WWW.LIONSDAILYNEWS.COM

PUBLISHED BY BOUTIQUE EDITIONS

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A SELECTION OF TODAY’S SEMMINARS

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10.00 MCCANN HEALTH FIGHTING FOR THEIR CREATIVE LIVES INSPIRATION STAGE 10.45 JACK MORTON WORLDWIDE AND ABBVIE SUPERHEROES – UNLOCKING THE HIDDEN SUPERPOWERS OF HEALTHCARE BRANDS HEALTH IN FOCUS STAGE

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11.00 SAATCHI & SAATCHI WELLNESS THE POWER TO CHANGE LIVES IN ALL OF US INSPIRATION STAGE

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11.30 NOVARTIS A STORMTROOPER & AI WALK INTO A BOARDROOM INSPIRATION STAGE 11.40 GOOGLE AND GSK ‘THE MIGRAINE EXPERIENCE’ AURAS, VISUAL DISTURBANCES, SENSITIVITY TO LIGHT AND SOUND – EVERYTHING BUT THE PAIN MEDTECH EXPO

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12.15 ASTERISCO HEALTHCARE COMMUNICATIONS THE CREATIVE REVOLUTION IN LATIN AMERICA HEALTH IN FOCUS STAGE

13.00 WUNDERMAN AMSTERDAM AUGMENT MY BODY WITH YOUR BRAND HEALTH IN ACTION STAGE 13.15 HUGE AND PFIZER HOPE (I DIE BEFORE) I GET OLD: AGEISM AND HEALTH HEALTH IN FOCUS STAGE 14.45 23RED THE NHS MEETS TINDER – LESSONS FROM AN UNLIKELY MATCH HEALTH IN FOCUS STAGE 15.30 MERCK CONSUMER HEALTH A NEW ERA WHERE HUMANS LIVE 100 YEARS… INSPIRATION STAGE 15.45 MULLENLOWE LINTAS GROUP THE FUTURE IS IN ALL OF OUR HANDS: HOW COLLABORATION SAVES LIVES HEALTH IN FOCUS STAGE 16.30 GSW THE SCIENCE AND ART OF EMPATHY HEALTH IN FOCUS STAGE 17.00 HAVAS HEALTH IT ONLY HURTS WHEN I (DON ‘T) LAUGH INSPIRATION STAGE

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HE YOUNG Lions Health Award is back for its second year, confirming young professional marketers and creatives remain in good shape for generating healthcare campaigns.

Supported by the United Nations’ UNICEF, this year’s global competition centres on how play and recreation are critical to the education, physical health and emotional wellbeing of children during their very early years. The winning gong will go to the campaign – targeted at children’s caregivers – that communicates that message most effectively using digital activation, print and video platforms. The winner will collect the award during a special ceremony. The ideas generated will also be officially included in UNICEF’s Early Childhood Development messages to improve the lives of minors worldwide.

“We want to create a global movement to promote early childhood development,” Eric Dekoninck, UNICEF’s global brand and marketing manager said. “We want to work not only with government agencies, but also private sectors and brands. There are more than 200 million children below the age of five with compromised brain functionality due to a lack of

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11.00 HAKUHODO DY MEDIA PARTNERS HOW MEDIA IS RE-WRITING THE MOTHERHOOD MANUAL HEALTH IN ACTION STAGE

12.45 JOHNSON & JOHNSON WITH BBDO WORLDWIDE THE CASE FOR UNCONDITIONAL LOVE INSPIRATION STAGE

YOUNG LIONS FOCUS ON THE EARLY YEARS

1-WRITER CORY DOCTOROW 2-CREATIVE ENGLAND’S CAROLINE NORBURY 3-UNICEF’S DEEPA GROVER 4-HARVARD MEDICAL SCHOOL’S DR HELEN RIESS 5-TV PRESENTER ROBIN ROBERTS 6-BIOLOGICAL SCIENTIST JAMES YOUNG 7-FACEBOOK US’ ERIK HAWKINS 8-WEBMD’S DAVID SCHLANGER

‘Healthification of everything’ is good news for Lions Health NOW IN its third year, the

world’s leading healthcare communications event Lions H e a l t h h a s s e e n a h u ge increase in the number of entries to its two key categories, Health & Wellness and Pharma. At the same time, the dedicated event has also posted a significant rise in delegate numbers, with 1,200 expected to attend compared with just over 1,000 last year.

The Health & Wellness (H&W) category, which celebrates creativity for personal wellbeing, saw the number of entries rise 41% year-on-year from

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1,430 to 2,024. This surge, said 2016 Jury president Josh Prince, reflects a trend towards “the healthification of everything – how virtually every business or product or service is trying to frame itself in terms of health and wellness”.

Pharma, a more technical and tightly-defined category, has also seen the number of entries jump by 34% from 432 to 583.

Despite the extra pressure this inevitably places on the Jury, category president Alexandra von Plato says she is energised by, and enthusiastic about, the process: “Nothing is better than

hanging out with creatives who have strong opinions, are passionate about ideas and unafraid to challenge each other.”

There is also a positive story in terms of geographic diversity, with 62 countries entering the two health categories this year, up from 49 in year one and 59 in year two. “22 of the top 25 entering countries have entered more this year than last year, so the growth is global,” Lions Health director Louise Benson said. “The US and UK continue to be our biggest entrants in both categories, with a strong TURN TO P.2

TURN TO P.2

UNICEF GOODWILL AMBASSADOR SHAKIRA

NEWS / FOCUS ON HEALTH / HEALTH SHORTLIST / PHARMA SHORTLIST / SCREENINGS SCHEDULE

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‘HEALTHIFICATION OF EVERYTHING’IS GOOD NEWS FOR LIONS HEALTH CONTINUED...

showing from Brazil in Health & Wellness too. Also noteworthy is the entry of Hong Kong, Chile, Philippines and New Zealand in the Pharma Lions, and Lebanon, Chile and Norway in H&W among others. Japan and Singapore have also grown significantly across the two health categories.”

The Health & Wellness Grand Prix was won last year by ‘Intimate Words’, a Leo Burnett Mexico campaign on behalf of Procter & Gamble brand Always. The Pharma Grand Prix went to DigitasLBi USA for its ‘Take It From A Fish’ campaign on behalf of AstraZeneca. In total, there were 25 Pharma winners from 15 countries in 2015.

Alongside the Awards programme, Lions Health will host a two-day conference involving some of the world’s

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leading experts and visionaries, from within and beyond the healthcare sector. With around 40 content sessions across three stages – the Inspiration Stage, the Health in Focus Stage and the Health in Action Stage – the speaker line-up includes GlaxoSmithKline North America chief marketing officer Theresa Agnew, WebMD CEO David Schlanger, Facebook US group lead Erik Hawkins, Harvard Medical School profe s s o r D r H e l e n R i e s s , UNICEF early childhood development chief Deepa Grover, TV anchor Robin Roberts, Creative England CEO Caroline Norbury, biological scientist James Young and sci-fi author Cory Doctorow.

New developments at this year’s event include the Lions Health Innovation Hack, in partnership with RB, and the Lions Healt h Omnicom Health Group Med Tech

Expo. The latter, which promises to be a fascinating event, will showcase key innovations transforming healthcare including: cognitive computing, wearables, virtual and augmented reality, telemedicine, genomics, artificial intelligence and 3D printing.

This year’s edition of Lions Health overlaps with the Cannes Lions International Festival Of Creativity, unlike last year when it ran in advance of its more established sister event. Explaining the thinking behind this change, Benson said: “The enthusiastic response to Lions Health clearly indicates that it was right to set up a dedicated event that could cater for the sector’s unique characteristics. But by integrating it into the wider Cannes Lions Festival, it is possible for the two communities to draw inspiration from each other.”

YOUNG LIONS FOCUS ON THE EARLY YEARS CONTINUED...

nutrition, physical health and stimulation. Toxic stress on children in conflict zones, for example, can have a huge impact not only on them but on society as a whole.”

To participate, candidates in this year’s Young Lions Health awards must be working at a marketing agency and be 30 years old or under. This year’s 10 Young Lions Health Award finalists are Nurture.Play.Grow from Havas Just; UNICEF Youngster University from Ogilvy Healthword; Rock The Sock from Sudler & Hennessey; The Incredible 4 Academy from Famous Innovations India; Mini Band from Havas Life Medicom; CommuniTeach by Ace Saatchi & Saatchi; Soak Up Life, via Saatchi & Saatchi Wellness; Unicef Love Doll from Sudler; Charging

LIONS DAILY NEWS

Childhood Development from Unilever and Venables Bell & Partners; and UNICEF Brain Food by DigitasLBi. The contest’s jury of industry experts is led

by Shakira, the Colombian Grammy Award-winning singer-songwriter, who is also a UNICEF Goodwill Ambassador. Shakira said: “Development in the early years of a child’s life can empower them to become creative, engaged, life-long learners; it can even shape their entire futures.”

UNICEF’S ERIC DEKONINCK

A M R A H P AND

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E D I L L O C T I M , T S I E G T I E Z WHEN

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Pharma campaigns are using more tech, president says DEVELOPING campaigns for the pharmaceutical industry, one of the world’s most regulated sectors, comes with a host of challenges. However, according to jurors for this year’s Pharma Lions awards, the quality of entries submitted indicate the contestants are using both creativity and technology effectively to communicate the brands’ messages.

“I feel we have a wonderful and diverse group of entries,” said jury president Alexandra von Plato, group president, Publicis Healthcare Communications Groups, North America. “We’ve seen an explosion in digital video and, in particular, the qual-

ity of the content being produced. I have been impressed and delighted with the cinematic richness and the storytelling.”

From this year’s submissions, von Plato said she noticed a growing adoption of tech in the communications campaigns. “Marketers are learning what to do with technology. Whet her it is user experience, design or socialmedia platforms, we’re seeing an increase in the work produced in these areas,” she added. “The use of technology in healthcare communications seems to be going in the right direction.”

Pharma jury member Anne de Schweinitz, global manag-

ALEXANDRA VON PLATO WITH THE PHARMA JURY

ing director, healthcare, FleishmanHillard, observed how some of the simplest applications of technology made an intensive impact on her.

“Overall, there were a couple

of very simple ideas that really popped out for me.

They involved very low tech.

They were the ones I found most compelling for solutions designed to overcome specific health issues,” she said.

Health and Wellness: more entries mean better quality HEALTH &Wellness Jury president Joshua Prince, also chief marketing officer, Omnicom Health Group, Global, took a few minutes out from awards judging to talk to the Cannes Lions Daily News about how the process was unfolding. With the arduous task of shortlisting about to begin, he said: “We’re seeing some great work that really stands out above the rest.”

With a record-breaking 2000plus entries in this, the third edition of the Health & Wellness category, the process of choosing a shortlist is challenging, he said, “but I’m enjoying it immensely. It’s awesome to

be judging this work with so many diverse people from around the world. This process isn’t just about finding great work, it’s about making great friends.”

In terms of themes, Prince said: “It’s interesting to see how much technology has penetrated the health and wellness sector in relation to the creativity of healthcare communications. But it seems like some of the entries are more about technical innovation than communications. I think the jury will need to have a debate around whether they are truly being creative.”

He also questioned whether some campaigns really had

JOSHUA PRINCE WITH THE HEALTH AND WELLNESS JURY

health and wellness at their core: “Some of the work we are seeing might be better thought of as social justice ideas.”

But the increase in numbers is

having a positive effect. “We’re seeing an improvement of quality as a result of the increased entry pool,” he said. “There are bold ideas around areas like

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She advised caution to campaign creators. “The broader campaigns from Pharma continue to use tried-andtrue approaches, but don’t deliver the kind of spark that says ‘We’ve f lipped this upside down; we’ve done something truly new’. There are a lot of health issues that need new but simpler ways of thinking as opposed to the added complexity of whistles and bells that many companies seem to want.”

And her recent mission statement reminded us what is really behind Lions Health: “The pharmaceutical companies whose products comprise this year’s Lions Health awards make the medicine we give to our children when they are sick, the medicine our fathers take to ease their pain, and the medicine our mothers could not live without.”

cancer self-diagnosis.”

Prince said there are no clear geographical trends to report on at this stage of the judging process. “But I would say that we are seeing big brands using smaller markets as a way to beta test ideas or explore creativity. There is a tendency towards conservatism in big markets, which is perhaps understandable.”

The Health & Wellness Jury is made up of 17 leading experts in health communications from around the world.

Countries represented on the panel include the US, Germany, Switzerland, Portugal, India, Australia, Japan and Mexico. Explaining why their job is important, Prince said: “It’s shockingly difficult to engage people and influence t hem positively around health. That’s why creativity matters.”

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LIONS DAILY NEWS

How to get the attention of the new hard-to-reach A RECENT survey found that 28% of time spent online is spent on social media.

Social platforms offer an engaged, loyal audience and in-built functionality that, if used creatively, can support us in solving some of health’s toughest challenges. Today’s Lions Health session The NHS Meets Tinder – Lessons From An Unlikely Match looks at how Tinder is rewriting the rule book, how NHS Blood And Transplant is adapting to a new audience and how brands are showing us how social platforms are a powerful force for change.

One of the panelists, Jo Arden, head of strategy at 23red, explains the background to the session…

“For the past 10 years or so,

one of my core concerns has been whether we are really reaching the people that we need to reach. In social marketing terms, this is often niche groups such as lowincome families, young people not in education, employment or training, people with long-term health concerns, or those with complex barriers to overcome. There are many different groups that, as marketers, we label ‘hardto-reach’. But when we say that, we don’t really mean reach at all, we mean get through to, get attention, persuade.

“Digital, and especially social platforms, have ostensibly made all of this go away. We are all so available now – estimates suggest that we are

now using social for between 60 and 180 minutes a day.

Or, in old-school language, 45 ad breaks. So the idea of being hard-to-reach in the way we used to talk about it is largely defunct.

“But if we are really talking about getting attention, getting our message noticed, then we have all become hard-to-reach. We switch off from messages that don’t give us value in nano-seconds, swiping or scrolling them out of our consciousness. And that is where social platforms are adding value to brands.

Distribution is hugely important. But the message and the messenger; the creativity and relevance of what we have to say is crucial. Our understanding of behaviour

BLOCK YOU

23RED’S JO ARDEN

is wildly different from the understanding we had previously. Developing that insight informs great strategies to break through the trillions

of other stuff consumers could be looking at. For marketers it’s less about hard-toreach and more about how to behave when they do.”

WHY WORLD CLASS CREATIVITY WILL OBLITERATE AD BLOCKING Monday 20 June • 12:15-13:00 Audi A, 3rd Floor • Palais des Festivals

Featuring

Presented by MARK THOMPSON President & CEO The New York Times Company

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JESS GREENWOOD VP of Content & Partnerships R/GA

RANDALL ROTHENBERG President & CEO IAB

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LIONS DAILY NEWS

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Brands are starting to get under our skin IF BRAND owners think the concept of wearable technology is the future, they should check out what Antoinette Hoes, Wunderman Amsterdam’s CEO, has to say during her session Augment My Body With Your Brand today at 13.00 on the Health in Action stage .

Hoes, who describes herself as a “sci-fi freak”, predicts that the healthcare industries are going to be so advanced in consumer technology, that all the nonhealthcare brands will want to jump on board.

And as “wearables” will soon develop into “implantables” and then “injectables”, brands’

connection with the consumer could mean being embedded inside the human body.

“The ‘healthification’ of brands is already in food and sports.

But more and more consumer goods categories will become part of the trend,” she said.

“Walmart and Coke will be implanting products in you.”

The internet of things, which refers to everyday appliances being connected to the web, represents only just the beginnings of what Hoes sees as the future. The ambition of brand owners has always been to get closer and closer to the consumer. And wearable tech

products will soon be a sub-set of technologies designed to enhance what the human physique can do. “It will reach a point where brands are able to push the consumer to do things.

A plaster on your arm can tell when your sugar level is down and so spur you to do something about it. It will be about nudging you into certain behaviours. That is the kind of direct connection they want with consumers.”

For Hoes, these developments demonstrate how sci-fi concepts such as melding technology with parts of the human anatomy in William Gibson’s

WUNDERMAN AMSTERDAM’S ANTOINETTE HOES

1984 title Neuromancer are becoming a reality.

In the art world, she cited Dutch artist Floris Kaayk, who has been growing his own skin cells to create a separate life form out of his own body. And in the tech world, she pointed to experiments by Kevin War-

Can visual arts help us to heal?

A FEW years ago, award-winning photojournalist and picture editor Simon Walker left traditional journalism to explore photo-based opportunities in the world of digital and social media. Among various activities, he started working with brand and communications research agency Hall & Partners. “One area we developed together was the use of photography in research. So instead of people responding to surveys with text or ticks in boxes, they would answer with photography. This led to some interesting results

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CONN BERTISH

and major projects on behalf of clients like Johnson & Johnson.”

More recently, Walker and Hall & Partners explored whether a similar technique could be used to improve the lot of cancer sufferers, with remarkable results.

“We teamed up with 12 stagefour lung cancer sufferers,” Walker said. “Each day we would ask them questions via an app and get them to reply with photographs. They were far more responsive than we hoped for and gave us some key insights.”

The first was that “the mere act of taking part in the initiative had a manifestly positive effect on the way they felt, raising questions about what it might mean in terms of the healing process,” Walker said. The second was that “it allowed us to

understand what people were going through. It created a new narrative that we believe can be of use to healthcare providers and pharmaceutical companies.”

One of the key questions Walker wants to explore off the back of the research is whether the positivity inspired by visual creativity can actually make a difference to the efficacy of treatment – perhaps by strengthening sufferers’ immune systems or helping them confront their disease in a much more assertive way. “It’s about

wick, the UK cybernetics engineer famous for connecting technology to his nervous system by implanting computer chips into his arms.

As Wunderman’s Hoes concluded: “Our creative souls need to be inspired by left-field art and technology.”

empowering sufferers in ways that may help them elongate their lives,” he said.

Walker and Hall & Partner’s findings will be presented at Lions Health in a session entitled Visual Healing. Sharing the stage with Walker will be Conn Bertish, a lung cancer survivor who – independently of H&P’s initiative – uses visual expression as part of his own response to the disease. Bertish, who has subsequently formed a charity called Cancer Dojo, will talk about how his own experience has encouraged him to help others through a visual and psychoneurological approach to healing.

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LIONS DAILY NEWS

Validic partners with Omnicom in digital drive for better healthcare FINDING the right healthcare plan or the best medication has always been a subject tinged with anxiety and frustration.

But revolutionary developments in the digitisation of health data are changing all that.

At the forefront of digital is Validic, which provides the industry’s leading digital health platform connecting providers, pharmaceutical companies, payers, wellness companies and healthcare IT vendors to data gathered from clinical devices, wearables and consumer healthcare applications. Reaching more than 223 million lives in 47 countries, its cloud-based technology connects the continuously-expanding ecosystem of consumer and clinical health data. In simple terms, this means that it is easier to devel-

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op tailored patient engagement initiatives and community-wide healthcare strategies that target particular problems.

Validic has announced a partnership with Omnicom Health Group to counsel healthcare companies on the connected health market and to develop means by which to integrate data from wearables, apps and clinical remote monitoring devices. “With new connected health devices introduced daily, we and our global clients, recognise that digital communications and solutions are more impactful when leveraging actionable patient data,” said Jo Ann Saitta, chief digital officer, Omnicom Health Group. “Validic enables us to create and integrate solutions that leverage data so that we can better counsel our clients

VALIDIC’S CHRIS EDWARDS

and guide their health communication strategies.”

“Omnicom Health Group brings decades of experience communicating with healthcare stakeholders including patients, physicians, providers and payers,” Chris Edwards, chief marketing officer at Validic said.

“They have a proven track record of helping brands to apply healthcare technology in creative and impactful ways.

OMNICOM HEALTH GROUP’S JO ANN SAITTA

These clients will benefit from Validic’s single connection point to immediately access digital health data created from clinical devices, wearables, and applications. This access to secure patient data will fuel their strategic initiatives.”

In terms of branded sectors, one clear beneficiary of Validic’s work is the pharmaceutical business, with companies using remotely-collected patient data

to improve clinical trial processes, streamline timelines and better engage participants throughout the duration of their study. There are also clear benefits for healthcare insurers and, more generally, companies looking to improve the overall wellbeing of their workforce.

Anyone who wants to know more about Validic’s work can see them at the Lions Health Omnicom Health Group Med Tech Expo, where Edwards will give a short talk at 13.30 on Saturday, June 18. There will be a longer presentation on Sunday, June 19 at 10.30. Entitled Wearing Your Heart (And Brain And Pancreas) On Your Sleeve, Edwards and Saitta will provide a deeper insight into the “internet of ‘soft-tissue’. things”.

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th l a HIS eGETTING LIONS DAILY NEWS

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BETTER L

IONS Health is dedicated to

advancing creativity in pharmaceutical, healthcare and wellness communications.

Spread across two days, it plays host to the world’s most prestigious healthcare communications awards and a conference programme involving dozens of inspirational thoughtleaders. Proof that the proposition is valued is the fact that event attendance is on a growth curve. After 800 delegates and 1,424 award entries in 2014, last year’s event attracted more than 1,000 delegates and 1,862 entries from 61 countries. At time of writing the figures for 2016 were not in, but “we’ve seen further growth”, said Lions Health director Louise Benson in an interview with the Lions Daily.

This year is especially significant, Benson says, because Lions Health will overlap with the Cannes Lions International Festival Of Creativity, unlike last year when it ran in advance of its more established sister event. Explaining the thinking behind this change, she says: “The enthusiastic response to Lions Health clearly indicates that it was right to set up a

Kathy Delaney:

“THOSE OF US WHO WORK IN THIS BUSINESS ARE IN A VERY PRIVILEGED POSITION, BECAUSE WE ARE ABLE TO CHANGE PEOPLE’S LIVES FOR THE BETTER”

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Now in its third year, Lions Health is the pre-eminent annual event for the healthcare communications industry. More than just a talk shop, Lions Health sends delegates home with the kind of actionable insights that can transform their businesses and wider society. ANDY FRY reports

dedicated event that could cater for the sector’s unique characteristics. But by integrating it into the wider Cannes Lions Festival, it is possible for the two communities to draw inspiration from each other.”

Lions Health’s prized independence will, however, be assured by giving it a dedicated venue – The Riviera – which Benson dubbed “the Palais II. The exciting thing about the venue is that it has been built to our specification, rather than fit within the existing structure. It’s going to be more convivial… more conducive to networking. I think it will contribute to the event’s appeal.”

Like last year, the Lions Health Awards ceremony will take place at the end of day one, so that delegates can review winning campaigns on the second day.

In addition, says Benson, representatives from the two juries will host sessions where they will revisit the reasons why particular campaigns won.

There will also be digital and physical exhibitions of the work, creating numerous opportunities for delegates to learn.

For the conference programme, there will be around 40 sessions divided up across three stages — the Inspiration Stage, the Health In Focus Stage and the Health In Action Stage.

“This gives us real variety in the kind of content we can schedule,” Benson says, “with everything from visionaries

delivering keynotes to hands-on workshops and demonstrations. Each year, we see increased levels of ambition from the brands, agencies and organisations submitting ideas. 2016 will be a really diverse and progressive programme.”

Examples of the line-up on day one include an exploration of ageism in health involving Pfizer, a session about the use of intelligent data by Novartis and a discussion about the challenges faced by companies including Johnson & Johnson as they seek to meld scientific evidence with empathetic consumer communications. On day two, the United Nations Foundation will look at how creativity can accelerate the eradication of polio, Cheil Worldwide will investigate the internet of things and DeepStream VR will explain how virtual reality is helping speed up the healing process and inspire better health habits.

A key theme throughout is the way new modes of thinking can be applied to healthcare communications.

23red senior planner Tilly Wilson, for example, has co-organised a session that looks at how the UK’s National Health Service teamed up with dating app Tinder in a bid to boost organ donor sign up. “We needed a way to normalise the subject of organ donation among young people. Tinder made sense for a couple of reasons.

Firstly, because our target audience

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spends around two hours a day on apps like Tinder, often ignoring more traditional media. Secondly, because there was a strategic salience in the message. Tinder is about finding a perfect match — and often it happens quite quickly. Organ donation is also about finding the perfect match, but people in need can wait months or years.”

The approach was to create celebritybacked profiles that were pushed to Tinder users in the UK. When users swiped-right to match with a celebrity, they received a message that stated ‘If only it was that easy for those in need of a life-saving organ to find a match’.

They were then able to register as donors via a hyperlink directly from the app. “We got over 1,000 registrations in the first few hours and got in the mid-hundreds on a typical day. That equates to a 92% uplift year on year,” Wilson says. “I think the lesson is that brave social messaging can be harnessed to make health communications normal.”

1 - Lions Health director Louise Benson 2 - Omnicom’s Jo Ann Saitta 3 - RB’s Sharon James 4 -Saatchi & Saatchi Wellness’s Kathy Delaney 5- Alzheimer’s Research UK’s Tim Parry

A similar line of thinking is also evident in #GameForGood, a Deutsche Telekom-hosted session on Sunday that explores the role gaming can play in tackling the challenge of dementia. Tim Parry, head of communications and brand at Alzheimer’s Research UK, says: “Working with DT and scientists from University College, London and the University Of East Anglia, we

Tilly Wilson: “I THINK THE LESSON IS

THAT BRAVE SOCIAL MESSAGING CAN BE HARNESSED TO MAKE HEALTH COMMUNICATIONS NORMAL”

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launched a free smartphone game called Sea Hero Quest in early May. Within a couple of weeks of going live, the game had one million downloads, which is an amazing result.”

The rationale for the game, which will be explained in the session, is that “we wanted to collect data on what normal human navigation skills look like,” Parry says. “One of the first signs of the onset of dementia is failures in people’s navigational cognition. So by building up a profile of what normal navigation looks like we may be able to identify what constitutes the early stages of the condition — and that gives us a much better chance of treating it. Now is a great time to be doing something like this, because people of all ages and demographics play games. So we can build up a picture that wouldn’t have been possible 10 years ago when the kind of people playing mobile games would have been less diverse.”

The notion that the healthcare industry can also tap into unexpected sources of ideas and inspiration is covered in The Power To Change Lives In All Of Us. Here, the subject of the discussion is the way high-school student Olivia Hallisey designed a method of detecting Ebola that does not rely on cold storage, increasing the reach and effectiveness of Ebola testing. Saatchi & Saatchi Wellness global CCO Kathy Delaney, who is hosting the discussion, told the Lions Daily: “Those of us who work in this business are in a very privileged position, because we are able to change people’s lives for the better. So this session is about inspiring people — showing them how great ideas can

LIONS DAILY NEWS

come from unlikely sources and change things fundamentally. The message is — don’t let anything stop you.”

Delaney was a judge in the first year of Lions Health — and for her the event has been extremely helpful in raising standards: “I think it has been a wake-up call to clients. Being able to show them which campaigns have won Lions is a great way of demonstrating they can achieve great creativity despite the sector’s restrictions. It’s also a great forum for showing that achieving health and wellness for people is not just about taking a pill, it’s about changing mindsets and behaviour.”

In addition to the conference sessions, Benson says there are some key event additions this year that she is especially excited by. “One is the RB Innovation Hack, which Lions Health has developed in partnership with RB, the 10 global leader in consumer health and hygiene, and charity Save the Children.”

The idea behind the Innovation Hack is to bring together RB’s R&D and marketing teams with external, entrepreneurial minds from around the world, to find innovations that can protect children from the devastating effects of air pollution. Currently, pollution is responsible for seven million deaths a year, a figure expected to increase unless sustainable solutions are found.

The Innovation Hack is structured as a competition, with Lions Health delegates presenting production innovations to a judging panel. Sharon James, senior vice-president R&D at RB says: “At RB, we focus on consumerdriven discoveries that can drive meaningful behavioural change and want to pioneer viable solutions to fight the effects of air pollution. The R&D-led Innovation Hack will see like-minded partners from inside and outside of our business coming together to discover and create innovations that could change the lives of future generations.”

The prospect of products being developed out of Innovation Hack ideas is evidence of the impact Lions Health can have beyond Cannes says James.

“Following the hack a global media campaign will be launched announcing the innovations proposed and to showcase what can be achieved in just 24 hours when experts from R&D, marketing and creative communications collaborate to tackle a global health challenge. A video capturing highlights from the hack will also be shared with online media and

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SATURDAY / JUNE 18 / 2015

made available to the hack participants so they can share it with their networks.

Our R&D team will further explore the innovations presented at the hack to investigate if any of them have the potential to be developed and brought to market. Not only could this enable us to make a tangible difference in the fight against the effects of air pollution, but the solutions proposed could also have the potential to be award-winning creations of the future,” she says.

In terms of the rationale for teaming up with Lions Health on this venture, James says: “Lions Health is dedicated to life-changing creativity in the healthcare industry. As RB’s ultimate purpose is to deliver innovative solutions for healthier lives and happier homes across the globe, Lions Health is a natural partner to host the Innovation Hack. The hack represents RB’s unique proposition of a united and diverse global R&D team, which collaborates with like-minded partners to discover blockbuster innovations that could change the lives of future generations.”

[The Innovation Hack Jury Presentation takes place on June 19 at 11.00, at Health In Action, Palais II].

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FOCUS ON HEALTH

Worth noting also is that RB and Save the Children have been working together for more than a decade. “Our partnership with RB, which began in 2003, has already allowed us to reach over 1.6 million children,” Tanya Steele, interim chief executive of Save the Children says. “It is pioneering how the private sector and NGOs can accelerate change for children. We applaud the ambition of the Innovation Hack to find a breakthrough that will help protect children from the effects of air pollution and reduce the number of associated health conditions.”

Another new development is the Lions Health Omnicom Health Group Med Tech Expo, an installation showcasing some of the key innovations transforming healthcare around the world, from wearables to robotics.

Picking up the story is Jo Ann Saitta, chief digital officer at the event’s partner Omnicom Health Group, who has been involved in curating the event: “The idea is to exhibit some of the digital and technological advances that are impacting on healthcare, as a way of inspiring agencies in their communications work. We’ll have some

9

really interesting exhibitors from areas such as AI, wearables, digital data and 3D printing. I’m hoping Med Tech Expo can develop into a valued part of Lions Health.”

Alongside the Med Tech Expo exhibitors, which will be on hand from 08.00 until 18.00 each day, there will be “lightning sessions of 10 minutes in length from companies like Google and Twitter in which they’ll talk about their innovations in healthcare,” Saitta says.

“In addition, we’re hosting our own half-hour session as part of the Lions Health forum alongside Google and Validic. Here we’ll explore leading-edge issues like wearable diagnostics, the wireless body and medical grade data.”

Echoing a tried-and-tested formula from the main Cannes Lions event, there will also be The Young Lions Health Award and The Health Marketer Accelerator Programme, which helps client-side marketers make the most of their Lions Health experience with guidance and special events. “I think this is the year when Lions Health will really come of age,” Benson says.

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SATURDAY / JUNE 18 / 2016

LIONS DAILY NEWS

s t n a w y ur J WHAT THE

Ahead of Lions Health ANDY FRY asked the heads of the two juries what they would be looking for this year

T

HIS year’s Pharma Jury will be led by Alexandra von Plato, group president at Publicis Healthcare Communications Group (PHCG). Summing up what she would like to see from this year’s Pharma contenders, she says: “I hope to see more purpose-driven brand strategy and more ideas that connect across multiple platforms. I love a great ad, but I will be looking for big ideas that transcend advertising to drive engagement in new channels and unexpected ways. Otherwise, I expect this to be the break-out year for virtual reality. It will be interesting to see the early experimentation with this new medium.”

For campaigns to win, they really need to “understand the dynamics of how people come to this category. It’s a different pathway to cars or sneakers, it’s not the expression of a lifestyle. It’s often driven by anger, fear and confusion. So I’m looking for campaigns that show deep consumer insights.”

Von Plato has always taken craft seriously in her own work, but she doesn’t want her love of execution to the sole criteria for judging work. “I actually hate to see agencies spend thousands of hours and dollars putting lipstick on a mediocre idea. Best to make sure your film isn’t better than your actual work. Cannes has to be

Alexandra von Plato and Josh Prince

Josh Prince: IT’S NOT EASY TO ENGAGE

PEOPLE AROUND THEIR HEALTH. THAT’S WHY CREATIVITY IS SO POWERFUL AND SO NECESSARY”

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about originality. We need to be able to recognise the impact and relevance of something even if it looks raw.”

Looking back at previous years one of her favourite campaigns was ‘Cancer Tweets’. “This was a great example of a submission where the film didn’t get in the way of the idea. I loved the idea of tweets representing the sinister, invasive, elusive nature of cancer.

When we create experiences that allow people to see something in a new way we are doing our best work.”

In terms of her wider ambition for Lions Health, she says: “I’d really like the event to play a part in ennobling what pharma does. The sector is often portrayed as a kind of dark art where the driving motivator is making a profit. But the truth is that pharma is actually about making medicines for sick people.”

CDM group president Josh Prince is in charge of this year’s Health & Wellness Jury. He isn’t going in with any preconceived notions about the type of work that will do well but he says: “I’m hoping to be surprised, delighted, provoked, challenged and hooked. It’s not easy to engage people around their health; despite the constant barrage of goading, people still seem determined to do all they can to avoid it. That’s why creativity is so powerful and so necessary. We need ideas that connect and engage with people that capture their imagination.”

A big trend he thinks will affect the kind of work in his category is what he calls “the healthification of everything — how virtually every business or product or service is trying to frame itself in terms of health and wellness.

Even stuff that’s generally considered to be bad for you seems to want to say it’s good for you. So I think we are going to see a really heterogeneous body of work, from technology-fuelled health offerings to traditional over-the-

counter and CPG work to insurance and everything in between. If it’s supercompelling and delivers an authentic and credible health message, we hope to see it.”

Inevitably, he is expecting strong digital ideas: “I’m hoping to see some great ‘social health’ work—ideas that lean on social media to amplify themselves and connect with people. I think we’ve seen the power of social to distribute ideas.

But I’d like to see it shape or change people’s behaviour around health. And while it’s still early days for immersive virtual reality, I fully expect to see Google Cardboard/Oculus Rift experiences…”

Ideas that have longevity are also important: “People want quick fixes to what are often enormous problems,” he says, “so we need to see brand/ consumer relationships that are durable and can stimulate behavioural change in a favourable way.”

More generally, he welcomes the way Lions Health has developed its own identity within the framework of the wider Festival: “It’s an excellent idea to have a dedicated Lions Health space because of the unique rules that govern the sector. But by having it run alongside the main event we can encourage more creative interaction. A cloistered world doesn’t serve healthcare well — it needs to be open to ideas and minds.”

Interestingly, he also names ‘Cancer Tweets’ as a favourite piece of past work: “It showed the incredible power of social to raise an important health issue, and get people talking, thinking and sharing about it. It had depth — the agency created accounts for seven types of cancer, which then “followed” users insidiously, just like cancer itself. It was simple, inventive, and unavoidably compelling — everything that makes a Lions Health winner.”

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SATURDAY / JUNE 18 / 2016

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HEALTH & WELLNESS SHORTLIST

HEALTH & WELLNESS OTC ORAL MEDICINES A01/1006 BREAK UP • SAVANT • FABROGESIC • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES • PROD. CO. NUNCHAKU CINE BUENOS AIRES A01/1007 MOVING • SAVANT • FABROGESIC • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES • PROD. CO. NUNCHAKU CINE BUENOS AIRES

ARGENTINA ARGENTINA

A01/1014 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK

UNITED KINGDOM

A01/12001 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK

UNITED KINGDOM

A01/17002 DOCUSOL MAKE A NAPPY HAPPY • TYPHARM • DOCUSOL PEDIATRIC SOLUTION • ENT./AG. MCCANN HEALTH, LONDON

UNITED KINGDOM

A01/23004 THE DAMN-ADS • BOEHRINGER INGELHEIM • THOMAPYRIN • ENT./AG. HAVAS WORLDWIDE GERMANY

GERMANY

A01/28004 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK

UNITED KINGDOM

A01/28005 DOCUSOL MAKE A NAPPY HAPPY • TYPHARM • DOCUSOL PEDIATRIC SOLUTION • ENT./AG. MCCANN HEALTH, LONDON

UNITED KINGDOM

A01/35006 WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER? • PROCTER & GAMBLE • PEPTO-BISMOL • ENT./AG. PUBLICIS NORTH AMERICA, NEW YORK

USA

A01/36001 ZYRTEC ‘ALLERGY IMPACT’ • MCNEIL CONSUMER HEALTHCARE • OTC ORAL MEDICINE • ENT./AG. J. WALTER THOMPSON, NEW YORK A01/40002 SMOOTH TRAVEL 2 • PHAPROS • ANTIMO • ENT./AG. HAKUHODO INDONESIA, JAKARTA • PROD. CO. ILLUSION BANGKOK

USA INDONESIA

A01/42025 NONSTOP HAPPENS - HAMSTER • HUA RUN SAN JIU • PHARMACY • ENT./AG. J. WALTER THOMPSON, SHANGHAI A01/43006 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK

CHINA UNITED KINGDOM

A01/8003 WHO THE F*CK WANTS TO FOLLOW PEPTO ON TWITTER? • PROCTER & GAMBLE • PEPTO-BISMOL • ENT./AG. PUBLICIS NORTH AMERICA, NEW YORK

USA

A01/9001 THE MIGRAINE EXPERIENCE PRESENTED BY EXCEDRIN • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. WEBER SHANDWICK, NEW YORK/DDB REMEDY, LONDON • PROD. CO. WEBER SHANDWICK NEW YORK/DDB REMEDY, LONDON

USA

OTC APPLICATIONS A02/30001 MYSTERY VOLLEYBALL • GSK • VOLTAREN • ENT./AG. SAATCHI & SAATCHI SWITZERLAND, GENEVA • PROD. CO. PRODIGIOUS LONDON A02/35002 DON’T JUDGE. KISS. • UNILEVER • CLOSEUP TOOTHPASTE • ENT./AG. F.BIZ, SÃO PAULO • MED. AG. F.BIZ, SÃO PAULO A02/40004 SKIN CANCER USA • BAYER PUERTO RICO • COPPERTONE • ENT./AG. DDB LATINA PUERTO RICO, SAN JUAN/DDB, GUAYNABO • MED. AG. DDB, GUAYNABO A02/40005 SKIN CANCER WORLDWIDE • BAYER PUERTO RICO • COPPERTONE • ENT./AG. DDB LATINA PUERTO RICO, SAN JUAN/DDB, GUAYNABO • MED. AG. DDB, GUAYNABO A02/40007 PENCIL • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON A02/40012 BLISTEX NAIL BEARD • DELTA PRO NATURA • BLISTEX LIP REPAIR • ENT./AG. J. WALTER THOMPSON GROUP GERMANY, FRANKFURT A02/42009 SKIN CANCER USA • BAYER PUERTO RICO • COPPERTONE • ENT./AG. DDB LATINA PUERTO RICO, SAN JUAN/DDB, GUAYNABO • MED. AG. DDB, GUAYNABO A02/42010 SKIN CANCER WORLDWIDE • BAYER PUERTO RICO • COPPERTONE • ENT./AG. DDB LATINA PUERTO RICO, SAN JUAN/DDB, GUAYNABO • MED. AG. DDB, GUAYNABO A02/42017 PENCIL • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON A02/8004 THE SMILE CONVERTER • JOHNSON & JOHNSON • LISTERINE • ENT./AG. J. WALTER THOMPSON ITALY, MILAN • PROD. CO. J. WALTER THOMPSON ITALY MILAN

SWITZERLAND BRAZIL PUERTO RICO PUERTO RICO UNITED KINGDOM GERMANY PUERTO RICO PUERTO RICO UNITED KINGDOM ITALY

OTC PRODUCTS/DEVICES A03/12002 NAPPY NOTES • HELLO ANGEL • BABY NAPPIES • ENT./AG. CHEIL HONG KONG A03/12004 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY/WE LOVE JAM, SYDNEY A03/15002 WITHINGS X PENN JILLETTE • WITHINGS • WITHINGS - CONNECTED OBJECTS • ENT./AG. FIAT LUX, NEW YORK • PROD. CO. FIAT LUX NEW YORK A03/22001 INVISIBLE WALL - 1ST TIME • CARE LATEX • CARE LATEX/CONDOM • ENT./AG. Y&R MALAYSIA, KUALA LUMPUR A03/22006 BEACH • HLL LIFECARE • MOODS 1500 DOTS CONDOM • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI A03/24001 FAT JASON • OMRON • OMRON DIGITAL SCALES • ENT./AG. MCCANN HEALTH, SAO PAULO • MED. AG. MCCANN HEALTH, SAO PAULO A03/24003 INVISIBLE WALL - 1ST TIME • CARE LATEX • CARE LATEX/CONDOM • ENT./AG. Y&R MALAYSIA, KUALA LUMPUR A03/29001 MARIAS • KIMBERLY-CLARK • INTIMUS • ENT./AG. OGILVY BRASIL, SÃO PAULO/VML BRAZIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. PARANOID BR SÃO PAULO/MUGSHOT, SÃO PAULO A03/40007 INVISIBLE WALL - 1ST TIME • CARE LATEX • CARE LATEX/CONDOM • ENT./AG. Y&R MALAYSIA, KUALA LUMPUR A03/8006 FOOTBALL OR FATHER • REMED PHARMA • CONDOM • ENT./AG. BBDO BELGIUM, BRUSSELS • MED. AG. BBDO BELGIUM, BRUSSELS • PROD. CO. BBDO BELGIUM BRUSSELS

HONG KONG AUSTRALIA USA MALAYSIA INDIA BRAZIL MALAYSIA BRAZIL MALAYSIA BELGIUM

A03/9002 #LIKEAGIRL: GIRL EMOJIS • PROCTER & GAMBLE • ALWAYS • ENT./AG. MSLGROUP, NY/L. BURNETT CHIC. • MED. AG. STARCOM, CHIC. • PROD. CO. PULSE FILMS LA/BEAST CHIC./METHOD STU., CHIC./COMP. 3, CHIC./AIRSTREAM AUDIO, CHIC./ASCHE & SPENCER, LA USA NUTRACEUTICALS A04/22001 CHICKEN • AMWAY • AMWAY NUTRILITE FIBER • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI

INDIA

A04/22002 LAMB • AMWAY • AMWAY NUTRILITE FIBER • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI

INDIA

A04/22003 BUFFALO • AMWAY • AMWAY NUTRILITE FIBER • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI

INDIA

A04/40001 OXFORD • BAYER • BEROCCA • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/40002 MANDARIN • BAYER • BEROCCA • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/40003 SCHMOOZING • BAYER • BEROCCA • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/40004 KICKBOXING • BAYER • BEROCCA • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/8003 X-RAY CASTS • FONTERRA BRANDS NEW ZEALAND, ANCHOR • ANCHOR MILK • ENT./AG. COLENSO BBDO, AUCKLAND • MED. AG. MEDIACOM NEW ZEALAND, AUCKLAND

NEW ZEALAND

OTHER PRODUCTS A05/1004 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

A05/12015 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

A05/13005 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS

FRANCE

A05/28003 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

A05/43005 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA

USA

A05/8003 TOUCHABLE INK • THAI SAMSUNG ELECTRONICS/THAI ASSOCIATION OF THE BLIND • TOUCHABLE INK • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. THE FILM FACTORY BANGKOK A05/8013 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA

THAILAND USA

A05/8015 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS

FRANCE

A05/9004 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS

FRANCE

EDUCATION & AWARENESS B01/1018 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK B01/1020 PREMONITION • CRUZ ROJA ARGENTINA • FIRST AID COURSES • ENT./AG. Y&R BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES

UNITED KINGDOM ARGENTINA

B01/1029 DANCING - PROJECT CONSENT • PROJECT CONSENT • CONSENT • ENT./AG. JUNIPER PARK\TBWA, TORONTO • PROD. CO. TOPIX FX TORONTO/PIRATE TORONTO, TORONTO

CANADA

B01/1030 LAUGHING - PROJECT CONSENT • PROJECT CONSENT • CONSENT • ENT./AG. JUNIPER PARK\TBWA, TORONTO • PROD. CO. TOPIX FX TORONTO/PIRATE TORONTO, TORONTO

CANADA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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PHARMA SHORTLIST

SATURDAY / JUNE 18 / 2016

LIONS DAILY NEWS

PHARMA PHARMA, VACCINES & BIOTECH - BLACK BOX A01/13001 WORDS • JANSSEN • REMICADE • ENT./AG. MCCANN HEALTH, SYDNEY • PROD. CO. MCCANN HEALTH SYDNEY

AUSTRALIA

PHARMA, VACCINES & BIOTECH - BRANDED COMMUNICATION A02/1001 SKIN • GALDERMA • GALDERMA ROSACEA TREATMENTS • ENT./AG. MCCANN HEALTH, SYDNEY • PROD. CO. ANDREW GOLDIE PHOTOGRAPHY SYDNEY A02/12002 MS EXPLORER • BIOGEN • TECFIDERA • ENT./AG. PEGASUS, BRIGHTON • PROD. CO. PROJECTION ARTWORKS LONDON A02/12005 TOUCHING DIABETES PATIENTS’ LIVES • ASTRAZENECA • AZ DIABETES PORTFOLIO • ENT./AG. OGILVY COMMONHEALTH UK, LONDON A02/16001 BAD BARISTA • TEVA UK • DUORESP÷ SPIROMAX÷ • ENT./AG. DJM PAN UNLIMITED, RICHMOND • PROD. CO. DJM PAN UNLIMITED RICHMOND A02/19003 BAD BARISTA • TEVA UK • DUORESP÷ SPIROMAX÷ • ENT./AG. DJM PAN UNLIMITED, RICHMOND • PROD. CO. DJM PAN UNLIMITED RICHMOND A02/22002 SLUMS (HOUSING COLONIES) FOR WORMS • GLAXOSMITHKLINE (GSK) • ZENTEL • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI A02/30002 MS EXPLORER • BIOGEN • TECFIDERA • ENT./AG. PEGASUS, BRIGHTON • PROD. CO. PROJECTION ARTWORKS LONDON A02/31001 XIFAXAN HE • SALIX PHARMACEUTICALS • XIFAXAN 550MG • ENT./AG. CDM NEW YORK A02/36001 XIFAXAN HE • SALIX PHARMACEUTICALS • XIFAXAN 550MG • ENT./AG. CDM NEW YORK A02/42003 SLUMS (HOUSING COLONIES) FOR WORMS • GLAXOSMITHKLINE (GSK) • ZENTEL • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI AVR-88 WELCOME BACK • GSK • PANADOL OSTEO • ENT./AG. REP/GREY, BOGOT˜ • PROD. CO. LA OCTAVA BOGOT˜

AUSTRALIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM INDIA UNITED KINGDOM USA USA INDIA COLOMBIA

PHARMA, VACCINES & BIOTECH - UNBRANDED COMMUNICATOIN A03/12001 PEE AGAINST THE LUTS WRONG DIAGNOSIS • ASTELLAS FARMA BRASIL • PRODUCT LINE FOR UROLOGY • ENT./AG. TRIUNFO SUDLER BRASIL, CAMPINAS A03/16001 SLAM POETRY - DANIEL • NOVARTIS • XOLAIR • ENT./AG. PUBLICIS LIFE BRANDS RESOLUTE, LONDON • PROD. CO. WRIGGLES & ROBINS LONDON A03/22004 “SUZANNE” • INSMED • NTM DISEASE AWARENESS • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK A03/24002 “DONNA” • INSMED • NTM DISEASE AWARENESS • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK A03/24003 “MARILYNN” • INSMED • NTM DISEASE AWARENESS • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK A03/24004 “SUZANNE” • INSMED • NTM DISEASE AWARENESS • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK A03/37002 A THOUSAND WORDS ABOUT NTM • INSMED • NTM DISEASE AWARENESS • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK A03/38001 PEE AGAINST THE LUTS WRONG DIAGNOSIS • ASTELLAS FARMA BRASIL • PRODUCT LINE FOR UROLOGY • ENT./AG. TRIUNFO SUDLER BRASIL, CAMPINAS

BRAZIL UNITED KINGDOM USA USA USA USA USA BRAZIL

DEVICES & DIAGNOSTICS A04/25001 BOTTICELLI FOR GALDERMA, RESTYLANE SILK • GALDERMA, RESTYLANE SILK • RESTYLANE SILK • ENT./AG. TBWA\WORLDHEALTH, NEW YORK • MED. AG. TBWA\WORLDHEALTH, NEW YORK A04/25003 LEMPICKA FOR GALDERMA, RESTYLANE SILK • GALDERMA, RESTYLANE SILK • RESTYLANE SILK • ENT./AG. TBWA\WORLDHEALTH, NEW YORK • MED. AG. TBWA\WORLDHEALTH, NEW YORK VETERINARY A05/24001 STILL ROCKIN’ ON • BOEHRINGER INGLEHEIM • METACAM • ENT./AG. OGILVY COMMONHEALTH AUSTRALIA, SYDNEY

USA USA AUSTRALIA

EDUCATION & AWARENESS A06/12003 TON-TON VOICE SUMO • GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA • REHABILITATION SERVICE • ENT./AG. DENTSU INC, TOKYO • PROD. CO. TAIYO KIKAKU TOKYO JAPAN A06/12006 TOPOGRAPHICAL MODEL OF MS: 3D DISEASE SIMULATION APP • A PRO-BONO COLLABORATION WITH STEPHEN C. KRIEGER, MD, ASSOCIATE PROFESSOR OF NEU • DISEASE EDUCATION • ENT./AG. HARRISON & STAR, NEW YORK USA A06/13001 LAST WORDS • INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • MED. AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA A06/14002 PAIN MONSTER CAMPAIGN • TEVA • BECON MEDICAL EDUCATION PROGRAM • ENT./AG. MCCANN HEALTHCARE, CLICHY • PROD. CO. MCCANN HEALTHCARE CLICHY FRANCE A06/15001 LAST WORDS • INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • MED. AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA A06/16002 SLAM POETRY - DANIEL • NOVARTIS • XOLAIR • ENT./AG. PUBLICIS LIFE BRANDS RESOLUTE, LONDON • PROD. CO. WRIGGLES & ROBINS LONDON UNITED KINGDOM A06/35001 LAST WORDS • INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • MED. AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA A06/37001 LAST WORDS • INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • MED. AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA A06/43001 LAST WORDS • INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • MED. AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA SEPT-85 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE AUSTRALIA BUSINESS TO BUSINESS A07/1001 HEALTHCARE AT HOME • HEALTHCARE AT HOME • HEALTHCARE AT HOME • ENT./AG. LANGLAND, WINDSOR A07/13002 HEALTHCARE AT HOME • HEALTHCARE AT HOME • HEALTHCARE AT HOME • ENT./AG. LANGLAND, WINDSOR A07/15001 HEALTHCARE AT HOME • HEALTHCARE AT HOME • HEALTHCARE AT HOME • ENT./AG. LANGLAND, WINDSOR A07/19001 HEALTHCARE AT HOME • HEALTHCARE AT HOME • HEALTHCARE AT HOME • ENT./AG. LANGLAND, WINDSOR A07/41001 HEALTHCARE AT HOME • HEALTHCARE AT HOME • HEALTHCARE AT HOME • ENT./AG. LANGLAND, WINDSOR PHARMA, VACCINES & BIOTECH - BLACK BOX B01/18002 PRADAXA REDFISH • BEORINGHER INGELHEIM • PRADAXA • ENT./AG. GSW, NEW YORK • PROD. CO. PASSION PICTURES LONDON B01/43001 MYSTERY VOLLEYBALL • GSK • VOLTAREN • ENT./AG. SAATCHI & SAATCHI SWITZERLAND, GENEVA • PROD. CO. PRODIGIOUS LONDON PHARMA, VACCINES & BIOTECH - BRANDED COMMUNICATION B02/22001 STUDENT • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/22002 PAINTER • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/22003 GAMEBOY • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/22009 GAUCHER: VOLCANO • SHIRE USA • CLINICAL STUDY • ENT./AG. LANGLAND, WINDSOR B02/22010 GAUCHER: WASP • SHIRE USA • CLINICAL STUDY • ENT./AG. LANGLAND, WINDSOR B02/22011 GAUCHER: DRAGON • SHIRE USA • CLINICAL STUDY • ENT./AG. LANGLAND, WINDSOR B02/24001 STUDENT • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/24002 PAINTER • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/24003 GAMEBOY • PFIZER CORPORATION HONGKONG • XALATAN • ENT./AG. MCCANN HEALTH, HONG KONG B02/24005 WASP • SHIRE USA • CLINICAL STUDY • ENT./AG. LANGLAND, WINDSOR PHARMA, VACCINES & BIOTECH - UNBRANDED COMMUNICATOIN B03/22003 THE SILENT ERA. • BAYER • PROSTATE CANCER EDUCATION • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK B03/30001 ADHD SYMPTOM STAMPS • JOHNSON & JOHNSON • CONCERTA • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. MEDULLA COMMUNICATIONS MUMBAI B03/38001 ANTI-RIVAL VACCINE • BANDSPORTS • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. HUNGRY MAN SÃO PAULO / JAMUTE AUDIO, CURITIBA B03/43001 THE CODE WORD • BAYER • CANESTEN • ENT./AG. J. WALTER THOMPSON HONG KONG • PROD. CO. J. WALTER THOMPSON HONG KONG B03/8001 THE CODE WORD • BAYER • CANESTEN • ENT./AG. J. WALTER THOMPSON HONG KONG • PROD. CO. J. WALTER THOMPSON HONG KONG B03/8002 ADHD SYMPTOM STAMPS • JOHNSON & JOHNSON • CONCERTA • ENT./AG. MEDULLA COMMUNICATIONS, MUMBAI • PROD. CO. MEDULLA COMMUNICATIONS MUMBAI DEVICES & DIAGNOSTICS B04/1001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B04/1002 NOTHING IMPRISONS YOU MORE THAN A KIDNEY DISEASE • KIDNEY FOUNDATION • KIDNEY FOUNDATION • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PROD. CO. MEDIAMONKS AMSTERDAM B04/15001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B04/17001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B04/28001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B04/43001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B04/8001 ON THE GO • DENNIS LUSTICO • ON THE GO • ENT./AG. CAMPAIGNS & GREY, MAKATI CITY B04/9001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE VETERINARY B05/13001 STILL GOING STRONG • BOEHRINGER INGLEHEIM • METACAM • ENT./AG. OGILVY COMMONHEALTH AUSTRALIA, SYDNEY B05/14001 CAMOUFLAGE • MERIAL • HEARTGARD÷PLUS • ENT./AG. SAATCHI & SAATCHI WELLNESS, NEW YORK • PROD. CO. COMPANY FILMS LOS ANGELES B05/24001 STILL ROCKIN’ ON • BOEHRINGER INGLEHEIM • METACAM • ENT./AG. OGILVY COMMONHEALTH AUSTRALIA, SYDNEY

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM USA SWITZERLAND HONG KONG HONG KONG HONG KONG UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM HONG KONG HONG KONG HONG KONG UNITED KINGDOM USA INDIA BRAZIL HONG KONG HONG KONG INDIA UNITED KINGDOM THE NETHERLANDS UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM THE PHILIPPINES UNITED KINGDOM AUSTRALIA USA AUSTRALIA

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EDUCATION & AWARENESS B06/1005 MOTHER’S LIPSTICK • CHUGAI PHARMACEUTICAL CO. • DISORDER EDUCATION ACTIVITY • ENT./AG. DENTSU YOUNG & RUBICAM, TOKYO JAPAN B06/12002 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY AUSTRALIA B06/12003 BE LIVE • PHIZER • LYRICA • ENT./AG. SUDLER & HENNESSEY, NEW YORK USA B06/12004 EYESCARE • WEEK OF SIGHT • HEALTH CARE • ENT./AG. FAMOUS BRUSSELS • MED. AG. FAMOUS BRUSSELS • PROD. CO. FAMOUS BRUSSELS BELGIUM B06/13003 JJ-MAN • A. MENARINI HONG KONG • PRILIGY • ENT./AG. MCCANN HEALTH, HONG KONG HONG KONG B06/18002 DOGS LIFE • NOVARTIS • _LIFE IS CALLING_ PATIENT INITIATIVE • ENT./AG. MAKE BELIEVE UK, LONDON • PROD. CO. MAKE BELIEVE UK LONDON UNITED KINGDOM B06/30001 IMPOSSIBLE HANDS • ROCHE • AWARENESS ABOUT RHEUMATOID ARTHRITIS • ENT./AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. BOSSANOVA FILMS SAO PAULO / LUCHA LIBRE AUDIO, SAO PAULO BRAZIL B06/38001 ANTI-RIVAL VACCINE • BANDSPORTS • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. HUNGRY MAN S_O PAULO / JAMUTE AUDIO, CURITIBA BRAZIL B06/38002 REMEDIES FOR THE SOUL • SEOUL FOUNDATION FOR ARTS AND CULTURE • SEOUL FOUNDATION FOR ARTS AND CULTURE • ENT./AG. HS AD, SEOUL • PROD. CO. HS AD SEOUL SOUTH KOREA B06/38003 THE BIG ADVENTURES OF LITTLE SKIVOLO • UNITED THERAPEUTICS ONCOLOGY • N/A • ENT./AG. NEON, NEW YORK USA B06/39002 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE AUSTRALIA B06/43001 TEARS FROM THE HEART • PORTUGUESE ASSOCIATION OF CARDIOLOGY • HIGH BLOOD PRESSURE PREVENTION • ENT./AG. FCB, LISBON • PROD. CO. BRO LISBON PORTUGAL B06/8001 CONNECT PEN & NOTEBOOK • OTSUKA PHARMACEUTICAL CO. • EDUCATION OF CRANIAL NERVE DISEASE • ENT./AG. TOPPAN PRINTING, TOKYO • PROD. CO. TOPPAN PRINTING TOKYO JAPAN B06/8002 THE NAZAR INITIATIVE • ASTER HEALTHCARE • HEALTHCARE • ENT./AG. THE CLASSIC PARTNERSHIP ADVERTISING, DUBAI • MED. AG. THE CLASSIC PARTNERSHIP ADVERTISING, DUBAI UNITED ARAB EMIRATES B06/9005 REMEDIES FOR THE SOUL • SEOUL FOUNDATION FOR ARTS AND CULTURE • SEOUL FOUNDATION FOR ARTS AND CULTURE • ENT./AG. HS AD, SEOUL • PROD. CO. HS AD SEOUL SOUTH KOREA B06/9008 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY AUSTRALIA B06/9010 BREAST CANCER: A STORY HALF TOLD • PFIZER ONCOLOGY • IBRANCE (PALBOCICLIB) • ENT./AG. Y&R, SAN FRANCISCO / Y&R NEW YORK • MED. AG. Y&R NEW YORK USA CORPORATE IMAGE & COMMUNICATION B07/1001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B07/15001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B07/17001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B07/28003 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B07/43002 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE B07/8002 FORWARD THE CURE • UHMPANG HOSPITAL FOUNDATION • UHMPANG HOSPITAL FOUNDATION • ENT./AG. THE LEO BURNETT GROUP THAILAND, BANGKOK B07/9002 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA / UNIVERSAL PRODUCTION PARTNERS, PRAGUE PATIENT TO HCP COMMUNICATIONS C01/12001 PARKINSOUNDS • TEVA NEUROSCIENCE • INSTITUTIONAL • ENT./AG. HAVAS LIFE, SAO PAULO

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM THAILAND UNITED KINGDOM BRAZIL

BRANDED UTILITIES C02/11005 THE COLOR ALPHABET • COLORADD • - • ENT./AG. MCCANN WORLDGROUP, MADRID • PROD. CO. ANTIESTATICO MADRID SPAIN C02/12004 REFUNBILITATION CLINIC • GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA • REHABILITATION SERVICE • ENT./AG. DENTSU INC, TOKYO • PROD. CO. DENTSU INC TOKYO / TAIYO KIKAKU, TOKYO JAPAN C02/8004 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE AUSTRALIA C02/9003 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE AUSTRALIA HCP DEVICES & DIAGNOSTICS C03/11001 SEA HERO QUEST • DEUTSCHE TELEKOM • DEUTSCHE TELEKOM • ENT./AG. SAATCHI & SAATCHI, LONDON • PROD. CO. BUF PARIS / GRAND CENTRAL SOUND STUDIOS, LONDON / UNIT MEDIA, LONDON / MEDIACOM GERMANY, DÅSSELDORF UNITED KINGDOM AUSTRALIA C03/11002 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY C03/12002 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY AUSTRALIA C03/12004 PARKINSOUNDS • TEVA NEUROSCIENCE • INSTITUTIONAL • ENT./AG. HAVAS LIFE, SAO PAULO BRAZIL C03/28001 SEA HERO QUEST • DEUTSCHE TELEKOM • DEUTSCHE TELEKOM • ENT./AG. SAATCHI & SAATCHI, LONDON • PROD. CO. BUF PARIS / GRAND CENTRAL SOUND STUDIOS, LONDON / UNIT MEDIA, LONDON / MEDIACOM GERMANY, DÅSSELDORF UNITED KINGDOM C03/8001 SEA HERO QUEST • DEUTSCHE TELEKOM • DEUTSCHE TELEKOM • ENT./AG. SAATCHI & SAATCHI, LONDON • PROD. CO. BUF PARIS / GRAND CENTRAL SOUND STUDIOS, LONDON / UNIT MEDIA, LONDON / MEDIACOM GERMANY, DÅSSELDORF UNITED KINGDOM C03/8002 THE NAZAR INITIATIVE • ASTER HEALTHCARE • HEALTHCARE • ENT./AG. THE CLASSIC PARTNERSHIP ADVERTISING, DUBAI • MED. AG. THE CLASSIC PARTNERSHIP ADVERTISING, DUBAI UNITED ARAB EMIRATES ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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B01/1031 WHISTLING - PROJECT CONSENT • PROJECT CONSENT • CONSENT • ENT./AG. JUNIPER PARK\TBWA, TORONTO • PROD. CO. TOPIX FX TORONTO/PIRATE TORONTO, TORONTO B01/1035 KEEP FARTS FUNNY • MEREDITH’S MIRACLES COLON CANCER FOUNDATION/HUMANA • COLON CANCER AWARENESS/HEALTH INSURANCE • ENT./AG. FCB CHICAGO • PROD. CO. LORD + THOMAS CHICAGO B01/12012 EXCEDRIN - THE MIGRAINE EXPERIENCE • GSK CONSUMER HEALTHCARE • EXCEDRIN MIGRAINE • ENT./AG. DDB REMEDY, LONDON • MED. AG. PHD, LONDON • PROD. CO. MINDSET CONTENT GROUP NEW YORK

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EDUCATION & AWARENESS B01/12013 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA B01/12016 DONATE THE BARS • ATADOS • BLACK BARS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO BRAZIL B01/12019 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY/WE LOVE JAM, SYDNEY AUSTRALIA B01/12025 SAMSUNG SAFETY SCREEN • SAMSUNG • SAMSUNG APP • ENT./AG. LEO BURNETT DUBAI UNITED ARAB EMIRATES B01/13003 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT • NÇ_ GRUNT • NÇ_ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS • ENT./AG. MCCANN ERICKSON PRAGUE CZECH REPUBLIC B01/13008 PREDIABETES • AD COUNCIL • DIABETES PREVENTION • ENT./AG. OGILVY & MATHER, NEW YORK USA B01/13014 OP45 • OPERATION SMILE • CHARITY • ENT./AG. Y&R SOUTH AFRICA, CAPE TOWN SOUTH AFRICA B01/13019 FIRST PHOTO LAST PHOTO • JOY OF LIFE • JOY OF LIFE • ENT./AG. GREY GROUP HONG KONG/GREY GROUP, SHANGHAI • PROD. CO. BREATHE PICTURES HONG KONG HONG KONG B01/13023 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS FRANCE B01/14005 THINKING OFÉ ( . )( . ) • LIFETIME LATIN AMERICA • BREAST CANCER AWARENESS • ENT./AG. TOTUMA COMMUNICAT. & DESIGN, BAY HARBOR ISLANDS • PROD. CO. TOTUMA COMMUNICAT. & DESIGN BAY HARBOR ISLANDS/PARARRAYOS STUDIOS, ORLANDO USA B01/15003 PARKINSON’S NSW- THE LUCKY ONES • PARKINSON’S NSW • PARKINSON’S DISEASE • ENT./AG. J. WALTER THOMPSON, SYDNEY • PROD. CO. WE ARE CONTENT SYDNEY AUSTRALIA B01/15004 LEARN IT YOUNG • SCOUTS SOUTH AFRICA • SCOUTS SA • ENT./AG. VELOCITY FILMS, JOHANNESBURG/NOT NORM, CAPE TOWN • PROD. CO. VELOCITY FILMS JOHANNESBURG SOUTH AFRICA B01/16002 PARKINSON’S NSW- THE LUCKY ONES • PARKINSON’S NSW • PARKINSON’S DISEASE • ENT./AG. J. WALTER THOMPSON, SYDNEY • PROD. CO. WE ARE CONTENT SYDNEY AUSTRALIA B01/18001 THE WORLD OF AUTISM • AUTISM SPEAKS • AUTISM SPEAKS • ENT./AG. BBDO, NEW YORK • PROD. CO. LOBO SÃO PAULO USA B01/19001 THE WORLD OF AUTISM • AUTISM SPEAKS • AUTISM SPEAKS • ENT./AG. BBDO, NEW YORK • PROD. CO. LOBO SÃO PAULO USA B01/24001 EYE CONTACT • AUTISM SPEAKS • AUTISM SPEAKS • ENT./AG. BBDO, NEW YORK • PROD. CO. LOBO SÃO PAULO USA B01/24009 OLD AGE • THE SAMARITANS • THE SAMARITANS • ENT./AG. Y&R SHANGHAI CHINA B01/24010 SCHOOL BULLY • THE SAMARITANS • THE SAMARITANS • ENT./AG. Y&R SHANGHAI CHINA B01/24011 STUDY STRESS • THE SAMARITANS • THE SAMARITANS • ENT./AG. Y&R SHANGHAI CHINA B01/24012 TRANSGENDER • THE SAMARITANS • THE SAMARITANS • ENT./AG. Y&R SHANGHAI CHINA B01/24013 RAT HOME • THE SAMARITANS • THE SAMARITANS • ENT./AG. Y&R SHANGHAI CHINA B01/28020 MANBOOBS • MACMA • BREAST CANCER AWARENESS • ENT./AG. DAVID, BUENOS AIRES • PROD. CO. LANDIA BUENOS AIRES ARGENTINA B01/29004 FREE THE KIDS • UNILEVER • PERSIL/OMO • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. RSA FILMS LONDON UNITED KINGDOM B01/30002 LIFE AFTER DEATH • POLISH RED CROSS • FIRST-AID COURSES • ENT./AG. GREY WORLDWIDE WARSAW • PROD. CO. SHOOTME WARSAW WARSAW POLAND B01/3015 AUCTIONEER • TOBACCO FREE FLORIDA • ANTI-TOBACCO • ENT./AG. ALMA DDB, MIAMI USA B01/3016 FOOTBALL MEMORIES FM • LIBERO • FOOTBALL MAGAZINE • ENT./AG. LOLA MULLENLOWE, MADRID • PROD. CO. DESEIF MADRID SPAIN B01/32001 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA B01/34005 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA B01/35002 CENSORSHIP FOR CANCER • FONDAZIONE ANT ITALIA ONLUS • FONDAZIONE ANT ITALIA ONLUS • ENT./AG. J. WALTER THOMPSON ITALY, MILAN • PROD. CO. J. WALTER THOMPSON ITALY MILAN ITALY B01/35014 OP45 • OPERATION SMILE • CHARITY • ENT./AG. Y&R SOUTH AFRICA, CAPE TOWN SOUTH AFRICA B01/37007 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA B01/39002 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE/GLASSCASE PRODUCTIONS, MELBOURNE/RISK SOUND, MELBOURNE/METHOD STUDIOS, MELBOURNE AUSTRALIA NEW ZEALAND B01/42052 PARADISE HILL • IT’S NOT OK • DOMESTIC VIOLENCE AWARENESS • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND B01/43013 LAST WORDS • INDIAN ASSOCIAT. OF PALLIATIVE CARE (IAPC) • PALLIATIVE CARE (END-OF-LIFE CARE) • ENT./AG. MEDULLA COMMUNICAT., MUMBAI • MED. AG. MEDULLA COMMUNICAT, MUMBAI • PROD. CO. A NINETEEN FILMS MUMBAI INDIA B01/43015 DARRYL • CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) • CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) • ENT./AG. FCB CAPE TOWN/HELLOCOMPUTER, CAPE TOWN • PROD. CO. BIOSCOPE FILMS CAPE TOWN SOUTH AFRICA B01/43016 JABU • CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) • CANSA (CANCER ASSOCIATION OF SOUTH AFRICA) • ENT./AG. FCB CAPE TOWN/HELLOCOMPUTER, CAPE TOWN • PROD. CO. BIOSCOPE FILMS CAPE TOWN SOUTH AFRICA B01/43024 MANBOOBS • MACMA • BREAST CANCER AWARENESS • ENT./AG. DAVID, BUENOS AIRES • PROD. CO. LANDIA BUENOS AIRES ARGENTINA B01/43038 A VISIT FROM AUNT FLO • KIMBERLY-CLARK • UBYKOTEX AND POISE • ENT./AG. SHEKNOWS MEDIA, NEW YORK/OPC, TORONTO • PROD. CO. OPC TORONTO USA B01/43040 KEEP FARTS FUNNY • MEREDITH’S MIRACLES COLON CANCER FOUNDATION/HUMANA • COLON CANCER AWARENESS/HEALTH INSURANCE • ENT./AG. FCB CHICAGO • PROD. CO. LORD + THOMAS CHICAGO USA B01/8001 COOL WITHOUT SMOKING • THE DANISH CANCER SOCIETY • ANTI-SMOKING • ENT./AG. DDB COPENHAGEN • MED. AG. PHD MEDIA, COPENHAGEN DENMARK B01/8003 PARADISE HILL • IT’S NOT OK • DOMESTIC VIOLENCE AWARENESS • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND NEW ZEALAND B01/8005 CONNECT PEN & NOTEBOOK • OTSUKA PHARMACEUTICAL CO. • EDUCATION OF CRANIAL NERVE DISEASE • ENT./AG. TOPPAN PRINTING, TOKYO • PROD. CO. TOPPAN PRINTING TOKYO JAPAN B01/8009 SNAPCHAT FROM THE CLOSET • OOGACHAGA • LGBT COUNSELLING/NON-PROFIT • ENT./AG. OGILVY & MATHER SINGAPORE • MED. AG. OGILVY & MATHER SINGAPORE • PROD. CO. FREEFLOW PRODUCTIONS SINGAPORE/H&O, SINGAPORE SINGAPORE B01/8032 YOU’RE ACCEPTED • MINUS 18 • LGBT YOUTH SUPPORT • ENT./AG. GPY&R, MELBOURNE AUSTRALIA B01/8039 LIFESAVER BACKPACK • LUKI • CHILDREN FRUIT SNACK • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA B01/8046 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA B01/8049 BRAIN BUILDING CASE STUDY • VROOM • VROOM • ENT./AG. JOHANNES LEONARDO, NEW YORK USA B01/8059 DON’T ‘TREAT’ YOURSELF TO ANTIBIOTICS • NATIONAL HEALTH INSURANCE COMPANY - DAMAN • AWARENESS AGAINST ANTIBIOTICS SELF-PRESCRIPTION • ENT./AG. FP7/DXB, DUBAI • MED. AG. FP7/DXB, DUBAI UNITED ARAB EMIRATES B01/8074 DIPPER CONDOMS • TATA MOTORS • DIPPER CONDOMS • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI INDIA B01/8083 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS FRANCE B01/9001 ONE TRY, ONE LIFE • THE END ALS ASSOCIATION • END ALS • ENT./AG. MCCANN ERICKSON JAPAN, TOKYO/DENTSU INC, TOKYO/HAKUHODO, TOKYO • PROD. CO. AOI PRO TOKYO JAPAN B01/9007 CENSORSHIP FOR CANCER • FONDAZIONE ANT ITALIA ONLUS • FONDAZIONE ANT ITALIA ONLUS • ENT./AG. J. WALTER THOMPSON ITALY, MILAN • PROD. CO. J. WALTER THOMPSON ITALY MILAN ITALY B01/9009 PIGEON AIR PATROL • PLUME LABS • PIGEON AIR PATROL • ENT./AG. DIGITASLBI, LONDON • MED. AG. DIGITASLBI, LONDON UNITED KINGDOM CLINICS, HOSPITALS, RETAIL & FACILITIES B02/1001 DREAM ADVENTURES FILM • EXPEDIA • TRAVEL • ENT./AG. 180LA, SANTA MONICA • PROD. CO. WAYS & MEANS LOS ANGELES USA B02/1005 ENVY • SVENSON • HAIR TREATMENT CLINIC • ENT./AG. TAPSA | Y&R, MADRID • PROD. CO. LEE FILMS MADRID SPAIN B02/11001 HOW IS YOUR BODY PERFORMING • BUPA • HEALTH TEST • ENT./AG. WCRS, LONDON • PROD. CO. AGILE FILMS LONDON UNITED KINGDOM B02/12001 DREAM ADVENTURES • EXPEDIA • TRAVEL • ENT./AG. 180LA, SANTA MONICA • MED. AG. 180LA, SANTA MONICA • PROD. CO. WAYS & MEANS LOS ANGELES USA B02/25002 SURGEON TRYOUTS - TEST 3 CREATE SUSHI FROM A SINGLE GRAIN OF RICE • KURASHIKI CENTR. HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TYO/HAKUHODO, TYO • MED. AG. TBWA\HAKUHODO, TYO • PROD. CO. TYO MONSTER TOKYO JAPAN B02/25003 SURGEON TRYOUTS - TEST 1 FOLD A 5MM ORIGAMI CRANE. • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN B02/25004 SURGEON TRYOUTS - TEST 2 REASSEMBLE AN INSECT. • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN B02/30001 DREAM ADVENTURES • EXPEDIA • TRAVEL • ENT./AG. 180LA, SANTA MONICA • MED. AG. 180LA, SANTA MONICA • PROD. CO. WAYS & MEANS LOS ANGELES USA B02/43007 UNMASKING A KILLER. • NEWYORK-PRESBYTERIAN • CANCER CARE • ENT./AG. SEIDEN ADVERTISING, NEW YORK • MED. AG. SEIDEN ADVERTISING, NEW YORK • PROD. CO. DUTCH UNCLE NEW YORK USA B02/8003 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN JAPAN B02/9002 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO INSURANCE B03/1003 DELIVERY • UNITEDHEALTHCARE • HEALTH INSURANCE/CLAIM APP • ENT./AG. LEO BURNETT CHICAGO • PROD. CO. MJZ LOS ANGELES/ANOTHER COUNTRY, CHICAGO B03/13001 WAYS IN CAMPAIGN • UNITEDHEALTHCARE • UNITEDHEALTHCARE BRAND • ENT./AG. L. BURNETT CHIC. • MED. AG. PERISCOPE, MINNEAPOLIS, MN • PROD. CO. FURLINED S. MONICA/MJZ, LA/RADAR STUDIOS, CHIC./ANOTHER COUNTRY, CHIC./ELEMENTS, LA B03/29001 GO KNOW TAKE CONTROL CONTENT INTEGRATION • CIGNA • CIGNA BRAND • ENT./AG. OMD, NEW YORK/MRM, NEW YORK • MED. AG. OMD, NEW YORK B03/8003 CIGNA JOB SWAP • CIGNA • HEALTH INSURANCE • ENT./AG. MCCANN NEW YORK, NEW YORK • PROD. CO. OMD NEW YORK

USA USA USA USA

ENT./AG. : ENT./AG. :ENTRANT ENTRANTAGENCY AGENCY MED. MED.AG. : AG. :MEDIA MEDIAAGENCY AGENCY PROD. PROD.CO. : CO. :PRODUCTION PRODUCTIONCOMPANY COMPANY

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LIONS DAILY NEWS

SATURDAY / JUNE 18 / 2016

HEALTH & WELLNESS SHORTLIST

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FUNDRAISING & ADVOCACY B04/11001 _FORWATER • WAVES FOR WATER • INSTITUTIONAL • ENT./AG. LDC, SÃO PAULO BRAZIL B04/12002 VIRTUAL PELOTON • STEVE WAUGH FOUNDATION • RARE DISEASE AWARENESS • ENT./AG. HAVAS WORLDWIDE AUSTRALIA, SYDNEY AUSTRALIA B04/12006 DONATE THE BARS • ATADOS • BLACK BARS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO BRAZIL B04/13003 PROJECT LITERACY • PEARSON • PROJECT LITERACY • ENT./AG. FCB INFERNO, LONDON • MED. AG. INITIATIVE, LONDON • PROD. CO. 1STAVEMACHINE LONDON UNITED KINGDOM B04/13005 LADYBALLS • OVARIAN CANCER CANADA • PUBLIC AWARENESS - OVARIAN CANCER • ENT./AG. GREY CANADA, TORONTO • MED. AG. POLLIN8, TORONTO • PROD. CO. UNTITLED FILMS TORONTO CANADA B04/14001 PROJECT LITERACY • PEARSON • PROJECT LITERACY • ENT./AG. FCB INFERNO, LONDON • MED. AG. INITIATIVE, LONDON • PROD. CO. 1STAVEMACHINE LONDON UNITED KINGDOM B04/18001 PROJECT LITERACY • PEARSON • PROJECT LITERACY • ENT./AG. FCB INFERNO, LONDON • MED. AG. INITIATIVE, LONDON • PROD. CO. 1STAVEMACHINE LONDON UNITED KINGDOM B04/22001 HAVEN’T GOT MUCH TIME • AMERICAN RED CROSS • AMERICAN RED CROSS • ENT./AG. BBDO, NEW YORK USA B04/22010 ELIZABETH WILLIAMS • DONATE LIFE AMERICA • ORGAN DONATION REGISTRATION • ENT./AG. LEO BURNETT CHICAGO USA B04/22011 FREDERICK JONES • DONATE LIFE AMERICA • ORGAN DONATION REGISTRATION • ENT./AG. LEO BURNETT CHICAGO USA B04/28001 NHS - BETTER LEFT UNSAID • NHS BLOOD AND TRANSPLANT • NHS ORGAN DONOR • ENT./AG. AESOP AGENCY, LONDON UNITED KINGDOM B04/28002 SA HEALTH HANDS OFF OUR AMBOS • SA HEALTH • SOUTH AUSTRALIAN AMBULANCE OFFICERS • ENT./AG. SHOWPONY ADVERTISING, ADELAIDE • PROD. CO. SAM WARK ADELAIDE AUSTRALIA B04/28006 LUIS’ DREAM • DORMIMUNDO/APEC • MATTRESS/THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO B04/29004 LUIS’ DREAM • DORMIMUNDO/APEC • MATTRESS/THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO B04/35001 MISSING TYPE • NHS BLOOD AND TRANSPLANT • NATIONAL BLOOD WEEK • ENT./AG. ENGINE, LONDON • MED. AG. ENGINE, LONDON UNITED KINGDOM B04/35015 CAMPAIGN “#CLEARTHEPITCH” • DANCHURCHAID • DCA MINE ACTION • ENT./AG. GREY GROUP, SINGAPORE • MED. AG. MEDIACOM, HAMBURG • PROD. CO. GREAT GUNS LONDON/CUTTERS, TOKYO/YESSIAN MUSIC, DETROIT SINGAPORE B04/36002 _FORWATER • WAVES FOR WATER • INSTITUTIONAL • ENT./AG. LDC, SÃO PAULO BRAZIL B04/38004 DONOR CAR • CUCAIBA • CUCAIBA • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES • PROD. CO. PALERMO FILMS BUENOS AIRES ARGENTINA B04/38006 ALZHEIMER ATM • BANCO SANTA FE • BANCO SANTA FE • ENT./AG. Y&R BUENOS AIRES • PROD. CO. ORUGA CINE BUENOS AIRES ARGENTINA B04/38008 HERO GENE • BE THE MATCH • NATIONAL BONE MARROW DATABASE • ENT./AG. AREA 23 AN FCB HEALTH COMPANY, NEW YORK USA B04/39001 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE/GLASSCASE PRODUCTIONS, MELBOURNE/RISK SOUND, MELBOURNE/METHOD STUDIOS, MELBOURNE AUSTRALIA B04/42002 HAVEN’T GOT MUCH TIME • AMERICAN RED CROSS • AMERICAN RED CROSS • ENT./AG. BBDO, NEW YORK USA B04/42008 ELIZABETH WILLIAMS • DONATE LIFE AMERICA • ORGAN DONATION REGISTRATION • ENT./AG. LEO BURNETT CHICAGO USA B04/42009 FREDERICK JONES • DONATE LIFE AMERICA • ORGAN DONATION REGISTRATION • ENT./AG. LEO BURNETT CHICAGO USA B04/43001 PROJECT LITERACY • PEARSON • PROJECT LITERACY • ENT./AG. FCB INFERNO, LONDON • MED. AG. INITIATIVE, LONDON • PROD. CO. 1STAVEMACHINE LONDON UNITED KINGDOM B04/43007 HOW DO YOU SEE ME • COORDOWN • COORDOWN • ENT./AG. SAATCHI & SAATCHI, NEW YORK • PROD. CO. SAATCHI & SAATCHI NEW YORK/PULSE FILMS, LOS ANGELES USA B04/43008 MANBOOBS • MACMA • BREAST CANCER AWARENESS • ENT./AG. DAVID, BUENOS AIRES • PROD. CO. LANDIA BUENOS AIRES ARGENTINA B04/43012 LUIS’ DREAM • DORMIMUNDO/APEC • MATTRESS/THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO B04/8013 TESTIMONIES • FUNDACIÎN HUÉSPED • INSTITUTIONAL FUNDRAISING • ENT./AG. WUNDERMAN BUENOS AIRES ARGENTINA B04/8024 HOW DO YOU SEE ME • COORDOWN • COORDOWN • ENT./AG. SAATCHI & SAATCHI, NEW YORK • PROD. CO. SAATCHI & SAATCHI NEW YORK/PULSE FILMS, LOS ANGELES USA B04/8040 FIGHTING THE VIRUS WITH CLICKS • DOTHIV GEMEINNÜTZIGER • DIGITAL RED RIBBONS • ENT./AG. THJNK, HAMBURG • MED. AG. THJNK, HAMBURG • PROD. CO. LIGA_01 COMPUTER FILM HAMBURG/THE SHACK, HAMBURG GERMANY B04/9001 A KIDNEY ON EBAY • FRANCE ADOT • ORGAN DONATION ASSOCIATION • ENT./AG. FCB PARIS, PARIS FRANCE B04/9005 THE LAST MASK • NATALIA PONCE DE LEON FOUNDATION • NATALIA PONCE DE LEON FOUNDATION • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • MED. AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA BRAZIL B04/9007 BEHIND THE T-SHIRT • IBCC • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO/JAMUTE AUDIO, CURITIBA B04/9010 LADYBALLS • OVARIAN CANCER CANADA • PUBLIC AWARENESS - OVARIAN CANCER • ENT./AG. GREY CANADA, TORONTO • MED. AG. POLLIN8, TORONTO • PROD. CO. UNTITLED FILMS TORONTO CANADA B04/9016 MY TWITTER PASSWORD IS 060114 • INSTITUTO DE LA MEMORIA & APEAD • INSTITUTO DE LA MEMORIA & APEAD • ENT./AG. MCCANN LIMA PERU B04/9025 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE/GLASSCASE PRODUCTIONS, MELBOURNE/RISK SOUND, MELBOURNE/METHOD STUDIOS, MELBOURNE AUSTRALIA OTHER B05/12003 DOT. THE FIRST BRAILLE SMARTWATCH. • DOT INCORPORAT. • DOT. THE FIRST BRAILLE SMARTWATCH. • ENT./AG. SERVICEPLAN, MUNICH/SERVICEPLAN KOREA, SEOUL/DOT INCORPORAT., SEOUL • PROD. CO. COMMONDEER LA/CORE-A STUDIOS, SEOUL GERMANY B05/8005 SEA HERO QUEST • DEUTSCHE TELEKOM • DEUTSCHE TELEKOM • ENT./AG. SAATCHI & SAATCHI, LONDON • PROD. CO. BUF PARIS/GRAND CENTRAL SOUND STUDIOS, LONDON/UNIT MEDIA, LONDON/MEDIACOM GERMANY, DÜSSELDORF UNITED KINGDOM B05/8007 THE WATER SAVERS • COLGATE-PALMOLIVE • INSTITUTIONAL • ENT./AG. RED FUSE COMMUNICATIONS, NEW YORK/Y&R NEW YORK USA ANIMAL HEALTH C01/1009 SOFA • SPECIAL DOG • DOG FOOD • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO • PROD. CO. BOSSA NOVA FILMS SÃO PAULO C01/1010 WIDOW • SPECIAL DOG • DOG FOOD • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO • PROD. CO. BOSSA NOVA FILMS SÃO PAULO C01/1011 BONDAGE • SPECIAL DOG • DOG FOOD • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO • PROD. CO. BOSSA NOVA FILMS SÃO PAULO C01/37002 THE SHELTER PET PROJECT • AD COUNCIL, MADDIE’S FUND, THE HUMANE SOCIETY OF THE UNITED STATES • THE SHELTER PET PROJECT • ENT./AG. J. WALTER THOMPSON, NEW YORK C01/40001 BACON • THE J.M. SMUCKER COMPANY • MILK-BONE PILL POUCHES • ENT./AG. FCB CHICAGO C01/40002 CHICKEN • THE J.M. SMUCKER COMPANY • MILK-BONE PILL POUCHES • ENT./AG. FCB CHICAGO C01/8004 ADOPTABLE TRENDS • DPA • PET ADOPTION • ENT./AG. DIESTE, DALLAS • MED. AG. DIESTE, DALLAS • PROD. CO. LETCA FILMS MIAMI/PERSONAL MUSIC, MIAMI C01/8013 #LEYDEMIERDA (#SHITLAW) • TERRITORIO DE ZAGUATES • ANIMAL SHELTER • ENT./AG. GARNIER BBDO COMUNIDAD, SAN JOSÉ • MED. AG. OMD, SAN JOSE

BRAZIL BRAZIL BRAZIL USA USA USA USA COSTA RICA

CORPORATE IMAGE & COMMUNICATION D01/1004 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/1017 ENVY • SVENSON • HAIR TREATMENT CLINIC • ENT./AG. TAPSA | Y&R, MADRID • PROD. CO. LEE FILMS MADRID SPAIN D01/1018 LUIS’ DREAM • DORMIMUNDO/APEC • THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO D01/12014 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA USA D01/15001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/17001 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/25002 SURGEON TRYOUTS - TEST 3 CREATE SUSHI FROM A SINGLE GRAIN OF RICE • KURASHIKI CENTR. HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TYO/HAKUHODO, TYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN D01/25003 SURGEON TRYOUTS - TEST 1 FOLD A 5MM ORIGAMI CRANE. • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN D01/25004 SURGEON TRYOUTS - TEST 2 REASSEMBLE AN INSECT. • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN D01/28003 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/28005 GE PODCAST THEATRE PRESENTS THE MESSAGE • GE • GE • ENT./AG. BBDO, NEW YORK • MED. AG. OMD, NEW YORK • PROD. CO. PANOPLY MEDIA NEW YORK USA D01/28009 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA USA D01/28011 LUIS’ DREAM • DORMIMUNDO/APEC • THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO D01/29004 LUIS’ DREAM • DORMIMUNDO/APEC • THE ASSOCIATION TO AVOID BLINDNESS IN MEXICO • ENT./AG. OGILVY & MATHER, MEXICO CITY • MED. AG. OGILVY & MATHER, MEXICO CITY • PROD. CO. OXIGENO MEXICO CITY MEXICO D01/3001 TONGUE • UNILEVER • DOVE • ENT./AG. OGILVY & MATHER LONDON UNITED KINGDOM BRAZIL D01/35003 #7MINUTES1REPORT • ESTADAO • ESTADAO DIGITAL • ENT./AG. FCB BRASIL, SÃO PAULO D01/38006 THE LIVE OSTEOPOROSIS • AMMOM: ASOCIACIÎN MEXICANA DE METABOLISMO ÎSEO Y MINERAL • AMMOM: ASOCIACIÎN MEXICANA DE METABOLISMO ÎSEO Y MINERAL • ENT./AG. J. WALTER THOMPSON MEXICO, MEXICO CITY MEXICO D01/43002 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/43013 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONICA USA D01/8004 BEHIND THE T-SHIRT • IBCC • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO/JAMUTE AUDIO, CURITIBA BRAZIL D01/8008 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN D01/9003 BEHIND THE T-SHIRT • IBCC • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. CONSPIRAÇÃO FILMES SÃO PAULO/JAMUTE AUDIO, CURITIBA BRAZIL D01/9004 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM D01/9007 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN D01/9021 COLOR FOR THE COLORBLIND • VALSPAR/ENCHROMA • PAINT • ENT./AG. FCB CHICAGO • MED. AG. HAVAS MEDIA, CHICAGO • PROD. CO. TOOL SANTA MONIC USA ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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17/06/2016 5:19 PM

Lions Screening Theatre 1 FILM LIONS

SATURDAY 18

08:00 - 20:00

A01 A03 A05 A15 A19 A08 A10 A13 A20 A02 A04 A11

SAVOURY FOODS ALCOHOLIC DRINKS COSMETICS & TOILETRIES ENTERTAINMENT & LEISURE COMMERCIAL PUBLIC SERVICES CLOTHING, FOOTWEAR & ACCESSORIES CONSUMER ELECTRONICS & TECHNOLOGY RESTAURANTS & FAST FOOD CHAINS CORPORATE IMAGE & SPONSORSHIP SWEET FOODS & SNACKS NON - ALCOHOLIC DRINKS CARS & AUTOMOTIVE PRODUCTS & SERVICES

08:00 - 08:45 08:45 - 09:40 09:40 - 10:15 10:15 - 11:20 11:20 - 12:20 12:20 - 13:00 13:00 - 13:45 13:45 - 15:30 15:30 - 16:30 16:30 - 17:15 17:15 - 18:00 18:00 - 19:55

FILM CRAFT LIONS

SUNDAY 19

08:00 - 20:00

A04 A03

PRODUCTION DESIGN / ART DIRECTOR CASTING

08:00 - 14:50 14:50 - 20:00

FILM LIONS

MONDAY 20

08:00 - 20:00

B01 B04 B09 B12 E04 E07 F02

FOOD & DRINKS CARS & AUTOMOTIVE PRODUCTS & SERVICES BUSINESS PRODUCTS & SERVICES PUBLIC HEALTH & SAFETY SHORT FICTION FILM (UNDER 10 MINUTES) MUSIC VIDEO USE OF ONLINE FILM

08:00 - 10:15 10:15 - 12:15 12:15 - 13:35 13:35 - 14:50 14:50 - 17:20 17:20 - 19:15 19:15 - 20:00

Lions Screening Theatre 2 TITANIUM LIONS

INTEGRATED LIONS

INTEGRATED LIONS

TITANIUM LIONS

TITANIUM LIONS

INTEGRATED LIONS

SATURDAY 18

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:00 10:00 - 11:40 11:40 - 13:25 13:25 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

SUNDAY 19

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 120 A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255

08:30 - 10:10 10:10 - 11:50 11:50 - 11:55 11:55 - 13:30 13:30 - 15:05 15:05 - 16:45 16:45 - 18:20 18:20 - 19:55 19:55 - 20:00

MONDAY 20

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:05 10:05 - 11:40 11:40 - 13:20 13:20 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

SCREENING SCHEDULE FILM CRAFT LIONS

TUESDAY 21

09:00 - 20:00

A05 A10

CINEMATOGRAPHY ANIMATION

09:00 - 16:50 16:50 - 20:00

FILM LIONS

WEDNESDAY 22

08:00 - 20:00

B03 B06 B10 B11 B14 D01 D02 D04 D03

DURABLE CONSUMER GOODS TRAVEL, TRANSPORT & LEISURE COMMERCIAL PUBLIC SERVICES CORPORATE IMAGE & SPONSORSHIP CHARITIES & APPEALS PUBLIC SCREENS & EVENTS PRIVATE SCREENS & EVENTS MICRO FILM PERSONAL SCREENS

08:00 - 09:55 09:55 - 11:20 11:20 - 11:50 11:50 - 14:10 14:10 - 16:20 16:20 - 17:55 17:55 - 19:25 19:25 - 19:45 19:45 - 20:00

FILM CRAFT LIONS

THURSDAY 23

09:00 - 20:00

A10 A02

ANIMATION SCRIPT

09:00 - 12:10 12:10 - 19:50

FILM & FILM CRAFT LIONS

FRIDAY 24

08:00 - 20:00

FILM LIONS

SATURDAY 25

FILM & FILM CRAFT SHORTLIST

08:00 - 20:00

FILM & FILM CRAFT SHORTLIST

SCREENING SCHEDULE

INTEGRATED LIONS

TITANIUM LIONS

TITANIUM LIONS

INTEGRATED LIONS

INTEGRATED LIONS

TITANIUM LIONS

TUESDAY 21

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 120 A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255

08:30 - 10:00 10:10 - 11:50 11:50 - 11:55 11:55 - 13:30 13:30 - 15:05 15:05 - 16:45 16:45 - 18:20 18:20 - 19:55 19:55 - 20:00

WEDNESDAY 22

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:10 10:10 - 11:40 11:40 - 13:25 13:25 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

THURSDAY 23

08:30 - 20:00

A01/001 - 050

08:30 - 10:10

A01/051 - 100

10:10 - 11:50

A01/101 - 120

11:50 - 11:55

A01/001 - 050

11:55 - 13:30

A01/051 - 100

13:30 - 15:05

A01/101 - 150

15:05 - 16:45

A01/151 - 200

16:45 - 18:20

A01/201 - 250

18:20 - 19:55

A01/251 - 255

19:55 - 20:00

FRIDAY 24

08:00 - 20:00

TITANIUM LIONS & INTEGRATED LIONS SHORTLIST

SATURDAY 25

08:00 - 20:00

TITANIUM LIONS & INTEGRATED LIONS SHORTLIST

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17/06/2016 6:00 PM

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11:00am - 11:45am Defining Creativity in Healthcare Differences between Brazil, India and the U.S.

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11:00am - 11:45am Moving Minds Vs. Moving Pills Vs.

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5:00pm - 5:30pm Lions Health Daily Digest

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Will Pharma Embrace Unbranded Campaigns?

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5:30pm - 6:30pm Lions Health Opening Happy Hour Mix and Mingle with MM&M, our partners, and Lions Health attendees.

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18/06/2016 9:33 AM

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