Lions Daily News 2016 Issue 3 Monday June 20

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LIONS DAILY NEWS 2016 IN PRINT AND ONLINE

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LIONS DAILY NEWS 2016 IN PRINT AND ONLINE

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A SELECTION OF TODAY’S SEMINARS 3 7

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12.15 INTERACTIVE ADVERTISING BUREAU BLOCK YOU: WHY WORLDCLASS CREATIVITY WILL OBLITERATE AD BLOCKING (FORUM) 13.00 HEARST BRIAN CHESKY IN CONVERSATION WITH JOANNA COLES 13.00 HASAN & PARTNERS CAN TROLLING BE A FORCE FOR GOOD IN ADVERTISING? (FORUM) 13.00 AOL THE BRAVE NEW FRONTIER OF STORYTELLING (DEBUSSY) 13.45 THE WARTON FUTURE OF ADVERTISING PROGRAM RAVES AND MADES: NEW CREATIVITY STANDARDS FOR THE FUTURE (FORUM) 14.00 MOFILM HOW DRONES AND 360 VIDEO WILL CHANGE CREATIVITY (DEBUSSY) 15.00 RAZORFISH & CONTAGIOUS CRACKING THE CODE OF CREATIVITY (DEBUSSY) 16.00 IPG MEDIABRANDS WHY DYNAMISM IS THE NEW CREATIVITY (DEBUSSY) 16.45 KITCATT NOHR MARRY ME? HOW DIFFERENT HUMAN RELATIONSHIPS APPLY TO BRAND CREATIVITY (FORUM) 17.00 KETCHUM SPORTS & ENTERTAINMENT THE ART OF THE DEAL: LET’S MAKE A MOVIE (FORUM) ALL SEMINARS ARE IN THE LUMIERE THEATRE UNLESS OTHERWISE STATED

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11.00 BADGER & WINTERS SEX, LIES & ADVERTISING

12.00 SAMSUNG ELECTRONICS AMERICA SAMSUNG PRESENTS: A VR CREATOR’S EXPERIENCE

to the 63rd Cannes Lions International Festival of Creativity and thank you for being here.

And as ever, there are lots of new things to enjoy: tours with creative legends of the work, insights from the jury rooms once the judging is done, daily meet-ups of like-minded people and, of course, our brand new Lions Entertainment, joining Lions Health and Lions Innovation to make up a fascinating trio of specialist streams throughout the week. Thursday and Friday in Palais II see entertainers and content creators from around the world come together.

There’s a hugely diverse community now attending Cannes Lions, from the world of movies, ad tech, music, TV, PR, media and design, as well as clients and, of course, thousands of advertising creatives.

The heart of the Festival, of course, hasn’t changed. It’s about learning, networking, celebration and being inspired — inspired by some of the best work and some of the greatest thinking from the world’s biggest talents.

You won’t cover it all, but that’s okay. Take in everything you can and enjoy every minute. It only comes round once a year…

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10:00 SAWA THE POWER OF CINEMA TO DRIVE CULTURAL CHANGE

11.30 MNSTR LONG-TERM, SHORT-TERM: THE PARADOX OF MODERN STORYTELLING (FORUM)

WELCOME...

1 GWYNETH PALTROW / 2 HARVEY WEINSTEIN / 3 USHER / 4 WILL SMITH / 5 SIR KEN ROBINSON / 6 OLIVER STONE / 7 IGGY POP

Festival continues to grow in size, scope and stature THE 63rd edition of the Cannes

Lions International Festival of Creativity has seen another big increase in the number of award entries. Including sister events Lions Health, Lions Innovation and Lions Entertainment, there were a total of 43,101 entries for the 2016 programme, up from 40,133 in 2015 (+7.4%).

Categories contributing to this

uplift include Design (+18.6%), Direct (+10%), Entertainment (+32.2%), Health & Wellness (+41.5%), Innovation (68.6%), Outdoor (+6.5%), PR (+12.9%), Product Design (+92%) and Promo & Activation (+8.1%). There was also strong support for the first-ever Digital Craft award, and for Titanium and Integrated, which have separate juries

for the first time this year.

Key honours have gone to AlmapBBDO’s Marcello Serpa, the first recipient of the Lion of St Mark from outside the US or UK; Vice Media founder Shane Smith, Media Person of the Year; Samsung Electronics, Creative Marketer of the Year; and TOMS founder Blake Mycoskie, recipient of the Cannes LionHeart TURN TO P.10

That’s Lions Entertainment LIONS Entertainment, a new

specialist event at Cannes Lions, has got off to a flying start, with 1,843 entries to the Entertainment Lions category. This is up from 1,394 entries last year, when the category was known as Branded Content & Entertainment.

The jury president for Entertainment is Jae Goodman, chief creative officer and co-head of CAA Marketing. Speaking on the eve of the event, he said: “We have incredibly high expectations, not just for the calibre of the work, but also for a shift

Inside

JAE GOODMAN

from marketing that interrupts an audience towards marketing that attracts an audience.”

In terms of what he is looking for, Goodman said: “The best

possible outcome is that the jury is surprised and delighted by the range of entertainment work generated.”

Alongside the awards programme, Lions Entertainment — which runs across two days — will explore the ways talent and storytelling can elevate content into the cultural mainstream. This will be done in three ways. Firstly, via Inspiration Seminars, where speakers from a variety of backgrounds will talk about big-picture topics. Secondly, via Entertainment In Focus TURN TO P.10

FESTIVAL CEO PHIL THOMAS

NEWS / DIGITAL CRAFT SHORTLIST / CREATIVE EFFECTIVENESS SHORTLIST / PRODUCT DESIGN SHORTLIST / DESIGN SHORTLIST / OUTDOOR SHORTLIST / PR SHORTLIST / FOCUS ON US HISPANIC / FOCUS ON DIGITAL CRAFT /SCREENINGS SCHEDULE

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Eno uses AI to launch The Ship YESTERDAY’s Creativity Through Machine Intelligence: A Conversation With Brian Eno featured the musician, producer and visual artist describing the creative process and the historical perspective behind his album, The Ship, inspired by the story of Titanic.

Dentsu Lab Tokyo implemented a project to explore whether artificial intelligence (AI) can acquire the creativity that is innate to human beings. The

The Ship, I started out making music in a studio in Stockholm and, while there, the words of the songs came to me as I listened to the notes reverberating around the recording room.”

Eno then engaged with session host Dentsu Lab Tokyo in order to create visuals for the recordings. “I am so bored with music videos and I wanted to find a way to do something different.

I wanted to use AI and that was why I wanted to work with

Brian Eno:

“I AM SO BORED WITH MUSIC VIDEOS” result is a unique generative film to accompany the album’s title track.

“I’ve always loved technology and loved the fact that it is most usually invented for historical reasons, and then turns out to be capable of things that were not foreseen,” Eno said. “For

Rio Olympic Games go for creative gold THE ROLE of creativity in promoting the Olympic Games and everything they stand for was on display during yesterday’s VML session, How The Olympics Is Using Creativity To Connect Future Generations. The session, taking place a few days before the official Olympic Day on June 23, was fronted by Melinda May, the International Olympic Committee’s (IOC) head of marketing, and Brian Yamada, chief innovation officer at international marketing agency VML.

They discussed how creativity has become key to retaining the community spirit behind the Olympic Movement and ‘Olympism’, the philosophy that underpins the Games as a global celebration of sporting achievements. The IOC and VML commissioned well-known creators and creatives to develop the campaign for this year’s Olympic Games in Rio de Janeiro, which is being promoted with the slogan “Together, we can change the world”.

Max Malkin, the renowned cinematographer at Londonbased creative think tank Prettybird, produced the campaign’s photography. “He understood the look we needed despite knowing multiple locations and geographies had to be represented,” May said.

The videos’ music was co-ordinated by US recording artist Questlove, who supplied five songs representing the Olympic Games’ symbol of five rings. He brought in the services of US

rock star Lenny Kravitz, UK singer-songwriter Corinne Bailey Rae, Nigeria’s Nneka, Malaysian singer Yuna and Brazil’s Diogo Nogueira. The video voiceovers — in Portuguese, English, French and Spanish — were provided by strong female personalities, including famous film actresses Uma Thurman and Juliette Binoche.

On June 23, people will be invited to access an image of a flying dove on the Olympic.org/ peace website to create their own Olympic dove to share on social media, accompanied by the #OlympicPeace hashtag.

“We expect Rio to be the largest social-media event ever,” Yamada said.

Dentsu Lab, which is very advanced in this area,” he said.

Speaking more generally about AI, he added: “I don’t share the fears that some people have about AI. There’s nothing to be afraid of, but some of the people who control it are a problem, like the NSA, for example.”

VML’S BRIAN YAMADA

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World-class creativity is only way to beat the ad roadblock RANDALL Rothenberg, president and CEO of US digital advertising trade body the Interactive Advertising Bureau (IAB), is on a mission. A regular attendee at the Cannes Lions International Festival of Creativity, he wants to get digital advertisers and marketers to talk about creativity.

“There’s an odd anomaly in the evolution of digital advertising, which is that it is a child of technology,” he said. “The result is that it has been oriented around systems and processes, rather than the aesthetics and words and ideas that captivate hearts and minds and allow brands to change consumer behaviour.”

This dependency on technology, at the expense of creativity, has become a particular problem with the advent of ad block-

IAB’S RANDALL ROTHENBERG: “WE NEED A MASS BEHAVIOUR CHANGE”

ing — because it is now so easy for consumers to switch off slow-to-download, annoying or potentially virus-laden ads.

However, Rothenberg has seized on ad blocking as an opportunity to get the industry

to focus on the importance of creativity: “Because that is one thing that can help us overcome the ad blockers.”

Rothenberg will discuss the adblocking issue in today’s session Block You: Why World-Class

BLOCK YOU

Creativity Will Obliterate Ad Blocking. Joining him on the panel is Mark Thompson, president and CEO of The New York Times Company; and Jess Greenwood, vice-president of content and partnerships at R/

LIONS DAILY NEWS

GA. “Interestingly, all three of us have spent time during our careers as journalists,” Rothenberg said. “So we will be able to approach the issue from the position of both advertisers and content creators seeking an audience.”

The unique challenge with ad blocking is that there is no simple B2B solution to the problem, Rothenberg added. Although publishers can limit the access of people using ad blockers to their sites, this is a quick fix that does not necessarily help brands and content-owners build a positive dialogue with audiences. “This isn’t like standardising measurement or filtering out fraudulent non-human traffic,” he said. “It’s about how we respond to decentralised consumer behaviour. We need a mass behaviour change within the industry if we are to clean up our act. If we are able to do that, then it will give us the moral authority to ask people not to deploy ad blockers.”

WHY WORLD CLASS CREATIVITY WILL OBLITERATE AD BLOCKING Monday 20 June • 12:15-13:00 Audi A, 3rd Floor • Palais des Festivals

Featuring

Presented by MARK THOMPSON President & CEO The New York Times Company

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JESS GREENWOOD VP of Content & Partnerships R/GA

RANDALL ROTHENBERG President & CEO IAB

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Gone are the days that clients force-fit into fixed agency models.�

PRESENTS

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MANAGING THE PRESENT AND INVENTING THE FUTURE A keynote featuring Wendy Clark | CEO, DDB North America Tuesday 21 June 2016 | 12:00-12:45 | Lumiere Theatre, Palais

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#WomenNotObjects is subject of Badger’s industry campaign IN 2016, Badger & Winters pledged never to objectify women in their work.

Today, the advertising, branding and design agency’s chief creative officer, Madonna Badger, takes to the Lumiere stage in Sex, Lies & Advertising to appeal to the international advertising commun i t y to m a ke t h e s a m e promise.

Badger, recently named one of Ad Age’s Women To Watch 2016, launched an anti-objectification movement, #WomenNotObjects, including a n e ye - o p e n i n g v i d e o , #IStandUp, consisting of demeaning images, photos and clips of women from ads derived from a simple Google search. To date, the campaign has been seen over 35

million times in 175 countries and garnered more than one billion media impressions.

“Without a full commitment by the entire industry, companies will continue to objectify women in their advertising, reinforce the negative way young boys see young women and continue to teach young girls, who are at an impressionable stage in their

life, that looks are more important than who you are, how you feel and what you can do,” Badger said.

Following her main stage keynote, Badger will join Shelley Zalis, CEO of The Girls Lounge and founder of Ipsos OTX, at the IAA Cabana to present key findings from their original research, What Your Ads Really Say To Wom-

Wake up to the CMOs’ thinking

MERCK CONSUMER HEALTH’S ATILLA CANSUN AND SARA YUSSEFI: “BREAKING TABOOS AROUND AGEING”

TODAY’s Wake Up With The Economist session on the Cannes Lions Beach features CMO’s talking about the creative challenges they face on a daily basis. Panelists include Anheuser-Busch’s Jorn Socquet, The Economist’s Daniel Franklin, Merck Consumer Health’s Atilla Cansun and Beiersdorf’s Neil George.

“The healthcare industry has historically been typified by a very left-brain marketing approach that emphasises

efficiency,” Cansun said, speaking exclusively to the Cannes Daily News prior to the session. “But Merck is moving towards a much more emotional approach to its major brands.”

Merck’s most popular products include Seven Seas liquid vitamin supplement and Neurobion, which takes care of the body’s nervous system.

“Those products are among what we refer to as our love brands,” Cansun said. “They are also part of Merck’s We

MADONNA BADGER

en. Badger will also participate on a Forum panel on Thursday entitled Walking The Talk On Diversity, serve as a mentor in the See It Be It programme and discuss the concept of fearless personal leadership in the Jim Stengel Academies.

100 project, which is about preparing society for the fact that people are going to be living significantly longer.”

Sara Yussefi, Merck’s head of global brand communications, added: “Someone born today has a life expectancy of 107 years. But the system still acts as if we are living in the Fifties with a life expectancy of 70 years. Through We 100, we hope to have a positive impact in preparing people to live longer. We want to break the taboos around ageing, as well as the preconceived ideas about what people can and cannot do at an advanced age.”

Snapped

CANNES Lions chairman Terry Savage presented a special award to Chen Yong, president, of Modern Advertising Magazine and the China Advertising Association (CAA), to acknowledge the work that they together have done to raise Cannes Lions’ profile in China. Pictured here from left to right are: Ascential’s Duncan Painter, Modern Advertising Magazine’s Chen Yong, State Administration for Industry & Commerce (SAIC) of the People’s Republic of China’s (PRC) Zhang Guohua, Cannes Lions’ Terry Savage, SAIC of the PRC’s Gan Lin, and CAA’s Yang Hongfeng and Zhou Yumei.

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Matthew Pritchard, Global Lead, Digital Marketing, GSK

Melissa Goidel, Chief Revenue Officer, Refinery29

Miguel Burger-Calderon, President, Elite Daily

# WUNDERDATAPORTRAIT CREATIVELY DRIVEN. DATA INSPIRED.

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Tencent puts its WeChat users first – all 763 million of them CHINA’s Tencent Holdings illustrated how focusing on the user experience on its WeChat messaging app makes all the difference to how advertisers, businesses and organisations reach mobile internet users.

During the session called Can Good User Experience Change The World?, Tencent corporate vice-president Davis Lin told Bessie Lee, CEO of WPP China, that placing the user first and foremost has been core to its success. The end result is that WeChat, launched in 2011, now boasts 763 million monthly active users, 97% of which access the app 10 times a day to watch billions of videos. In addition, more than 300 million bankcards are tied to WeChat users’ accounts.

“China has been faster at adopting the mobile internet than anywhere else in the world,” Lin said. “Therefore, we needed an app tailored to

TENCENT’S DAVIS LIN: “NOT ‘MOBILE FIRST’ BUT ‘MOBILE ONLY’”

that. WeChat is designed to connect people to services, institutions and businesses.

Tencent is all about the user so we decided to make WeChat not ‘mobile first’ but ‘mobile only’.”

During WeChat’s evolution,

Lin said it was crucial to establish who the real mobile internet users were. Far from discovering they were mostly millennials, they included a vast number of consumers born before 1960 who distrusted the PC internet when

it first came to market. They were afraid of the internet and hated typing in website addresses. So we realised many may never have used a PC before. With the mobile internet came voice messaging and the other functions beyond messaging.”

Instead of offering different apps with different functions, WeChat was built to connect people with friends and family, and be a single, reliable, centralised source of information. Before any enterprise or organisation is able to offer services on WeChat, it needs “an of f icial account”, a bespoke registration and certification system that assures subscribers they are dealing with an authentic serviceprovider. This means users can feel safe when accessing news services, renewing passports and paying utility bills, for example, from the WeChat platform.

How MPC ruffled Monty’s feathers GLOBALLY renowned creative studio MPC gave Lions delegates a crash course on the basics of CG animation in an effort to break down the view of CG as a complex, tech-

MPC’S DIARMID HARRISON-MURRAY

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nical animal — a notion that is counter-productive to creativity, said MPC creative director, 3D, Diarmid HarrisonMurray.

The title of the session, Digi-

tal Darwinism: From The Makers Of Monty The Penguin, refers to the animal at the heart of John Lewis’ 2014 Christmas advertisement, which received a Gold Lion for visual effects and a Film Craft Grand Prix last year.

MPC also created 224 unique animals of 54 different species using CG for the 2016 film adaptation of The Jungle Book. If not for recent innovation in the field, that would have taken 3,400 years to render, Harrison-Murray said.

The secret is to “ask what’s under the fur” when creating shape and movement, he added.

Harrison-Murray then presented bite-sized concepts that cut through the technical details and straight to the heart of CG, drawing from his own experience. “With ani-

mation, it’s about sweating the small stuff,” he said. “The tiniest detail will really make a difference.” In ‘Monty the Penguin’, for example, a movement as simple as an intake of breath or a stretching of the feathers can convey emotion and life.

“We often have to judge animation with these grayscale properties,” he added. “But if you look at it and feel emotion, you’re on to something.”

Harrison-Murray concluded by saying that, despite breakthroughs in industry practice, MPC has yet to hit the ceiling of realism. But as the studio pushes boundaries to achieve this, it must be complemented by agencies pushing past their fears about CG. “We need your great ideas to drive us forward,” he said. “Let’s go forth and create.”

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CHINA HAS ADAPTED TO INNOVATION

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ENÉ Chen, partner and managing director of jones knowles ritchie, started her seminar — Creativity And Innovation Through The Eyes Of Confucius — by explaining how her life has made her a semi-insider and a semi-outsider. “I was born in Hong Kong when it was still run by the British, then I studied in the US, and now I live and work in China,” she said, “which I think puts me in the ideal position to identify the differences and similarities between Western and Eastern thinking and creativity.”Chen then described how perceptions of China are flawed: “We see lots of fake luxury products coming out of China, which reinforces the idea that it’s a country that merely copies and cannot innovate. But in fact there are two ways to be creative. You can do it as an innovator or as an adaptor. This is where the East and West diverge, because China has spent the last 30 years playing catch-up with the West, and it did a lot of that through adapting. But the end result of all that adapting and tweaking means that China now has highly innovative services.”

She cited Alipay, “which started out as a PayPal copy but is now a hugely sophisticated financial ecosystem”; and WeChat, which combines the characteristics of Facebook, Pinterest, Instagram, WhatsApp and PayPal.

JONES KNOWLES RITCHIE’S RENE CHEN

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‘AWARDS KEEP US AT THE TOP OF OUR GAME’ “Creativity is the most powerful competitive advantage a business can have,” says THAM KHAI MENG, worldwide chief creative officer and co-chairman of Ogilvy & Mather . Here, he explains why…

ARE CREATIVE AWARD SHOWS A WASTE OF TIME, MONEY AND RESOURCES? Yes, of course they are. That’s why hardly anyone enters them. No wait a minute… everyone enters them, don’t they? There must be a reason.

I think the case is pretty straightforward. Let’s start with this age-old accusation, which we’ve all heard a thousand times: “Creatives, eh? All they think about is awards!”

What exactly is the problem with that? We don’t condemn bees for only caring about honey. Or sportsmen and women for only caring about winning.

Creatives thrive on praise. There’s nothing unusual, wrong or new about this. If the Pope had walked in on Michaelangelo painting the ceiling of the Sistine Chapel and said, “Yeah, I guess it will do”, I don’t imagine the ceiling would have been finished.

It’s not just about praise. It’s about respect and the verdict of your peers.

Winning awards doesn’t just make creatives feel good; it helps us retain them. And it helps us attract and hire

FESTIVAL CONTINUES TO GROW IN SIZE, SCOPE AND STATURE CONTINUED...

Award. Mycoskie launched TOMS 10 years ago as a notfor-profit, sustainable business to provide shoes to millions of disadvantaged children worldwide.

As in previous years, the Festival is proving a magnet for A-list speakers. World famous talent in Cannes this week includes actors Will Smith, Channing Tatum, Simon Pegg, Chris Pine, Mindy Kaling and Gwyneth Paltrow; award-winning directors Alejandro Gonzalez Inarritu and Oliver Stone; musi-

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the best talent in the business.

Let’s not forget we are ideas factories, creativity is our product and we need the best craftsmen to make it. People want to work in an environment where great work is produced; where it is encouraged, valued and understood.

It’s the difference between looking forward to going to work each morning and dreading it.

We use awards as a form of measurement. I’m a big believer that you can’t improve what you cannot measure.

There is also a halo effect. When we win, we get noticed by clients quicker and we get placed on the pitch list faster. The phone rings. There is nothing surprising about this. Clients have to make a shortlist somehow and they need criteria to decide who goes on it. It’s not much different to reading a positive Amazon review. It gives you the confidence to make a decision.

Not only do we attract clients, we attract the ones who want great work. It’s an upward spiral.

cians Iggy Pop, Usher, Mark Ronson, Brian Eno and Poo Bear; and entertainment celebrities John Cena and David Copperfield. Smith, one of the biggest names in Cannes this week, will feature in tomorrow’s Edelman-hosted session.

Usher, meanwhile, will take the stage with TV uber-producer Ryan Seacrest to discuss the key factors involved in building a winning and enduring career.

In addition, there are numerous other names from across the media, marketing, digital and entrepreneurial spectrum, notable examples being Vogue editor-in-chief Anna Wintour,

Awards keep us at the top of our game. They keep us fizzing creatively by relentlessly forcing us to reject great ideas in the quest for brilliant ones. The bar gets raised every year. The creatively weak get left behind. Trust me, it’s not fun.

It’s a nightmare constantly having to do better than your last year’s best. There is no greater antidote against self-satisfaction, complacency and hubris.

The acid test, of course, is whether all this creative brilliance impacts the bottom line. If it doesn’t, it’s just an expensive peacock’s tail: it looks nice but it doesn’t do anything.

Spotify CEO Daniel Ek, AirBnB co-founder Brian Chesky, author and educator Sir Ken Robinson, and Machinama CEO Chad Gutstein. Wintour, who is also artistic director of Condé Nast, can be seen in conversation with Burberry CEO Christopher Bailey, explaining how to maintain an authoritative editorial voice in the digital age.

In other key sessions, UN secretary-general Ban Kimoon will address Cannes Lions delegates on Friday at 12.00; and CBS Corporation president and C EO Les Moonves will be in conversa-

In the past, there has been a lot of scepticism about this and it was difficult to prove one way or another. But that has changed now.

The Gunn Report and the Institute of Practitioners in Advertising (IPA), have conclusively demonstrated that creatively awarded work sells 12 times more than non-awarded creative work. You see the proof of this every year at Cannes. A third of the attendees now are from a group you never previously saw here. Clients.

As they say on the Côte d’Azur, “Clients eh? All they think about is awards…”

tion with Michael Kassan, chairman and CEO of MediaLink, on Thursday.

A packed auditorium is also guaranteed for a session spearheaded by Google’s executive chairman Eric Schmidt. Entitled Why Dynamism Is The New Creativity, the session will explore how speed, agility, adaptability and scalability are key to a brand’s current and future achievements. Also certain to be popular is Beyond The Big Screen: The Future Of Storytelling In Hollywood, which will feature movie mogul Harvey Weinstein.

THAT’S LIONS ENTERTAINMENT CONTINUED...

Forums, which provide a more intimate and relaxed exploration of the challenges facing those in the business of entertainment. And thirdly, there is Entertainment Live!, a space where attendees can take part in small networking discussion groups addressing the most topical industry issues. Also hosting new-talent screenings and previews of new properties, Entertainment Live! provides an opportunity to explore current trends and identify the latest challenges.

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Join us at our seminar: Creativity under pressure The making of a creator brand agile, fast, authentic with adidas Monday 20 June, 1515 Forum Stage

@dentsuaegis

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Look for people who will aim for the remarkable, who will not settle for the routine.

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‘WALK IN OTHER PEOPLE’S SHOES AND STAY CURIOUS’ Acclaimed Argentine creative PABLO DEL CAMPO — Saatchi & Saatchi’s former worldwide creative director — returns to the Cannes Lions International Festival of Creativity to mentor rising talent at The Young Lions Creative Academy with Bob Isherwood. He will also be keeping an eye on the competing campaigns produced by Del Campo Saatchi & Saatchi Argentina under his creative leadership, which include ‘The Fairest Night of All’ for Andes Beer HOW IS WINNING A CANNES LION A GAME-CHANGING EXPERIENCE? It’s great in terms of bolstering recognition and creating new business. I founded Del Campo Saatchi & Saatchi in 2000 and our aim was to create a local creative stronghold, but also a very solid global agency. The Cannes Lions provided a window to the wide world and winning Lions allowed us to really start doing global work for big brands like Procter & Gamble and PlayStation — in fact, we won the first Gold Lion for P&G. Building such a global reputation was unique for an Argentina-based agency: our international clout allowed us to both draw, and hold on to, great creatives in Buenos Aires.

SAATCHI’S NEW DIRECTORS’ SHOWCASE (NDS) IS A CANNES HIGHLIGHT. WHAT PART DID YOU PLAY IN THIS UNIQUE SHOWCASE OF CREATIVE TALENT? The NDS started before my time at Saatchi — in 1991.

But I did become part of Saatchi & Saatchi’s Worldwide Creative Board that met six times a year to select the directing talent. It was a very deep and serious

experience, as we all knew the importance of creating a perfect one-hour show. We sifted through hundreds of submissions.

Last year we celebrated a quarter century of NDS with 25x25: An Experiment In Film, featuring 25 NDS alumni. The show went on to have an exclusive screening at the Museum of Modern Art in New York.

LOOKING BACK ON YOUR CAREER, WHAT CAMPAIGN STANDS OUT? Eight years ago my mentor, Bob Isherwood, was encouraging us to develop ideas that are bigger than ads. Today this is more commonplace but back then it was very much out-of-the-box thinking. I love tennis, both

playing and watching it. At the time Federer and Nadal were battling each other, with Federer champion on grass and Nadal on clay. I decided the ultimate match would be between these two top players on a court that was half grass and half clay.

Del Campo Saatchi & Saatchi achieved this in the capital of Nadal’s home island, Palma de Mallorca, in front of a home crowd at Palma Arena. The match was followed by more than 200 million people and featured on newspaper front pages globally. I think we proved both our loyalty to great talent and the agency’s overall attitude that nothing is impossible. I remember the UK’s Independent newspaper had the best headline: “The game that PlayStation didn’t imagine.” It perhaps was no coincidence after this event that we started working for PlayStation! It was absolutely an idea that changed my life and the agency’s opportunities.

WHAT IS YOUR FOCUS THIS YEAR AT THE YOUNG LIONS CREATIVE ACADEMY WITH BOB ISHERWOOD? I’m talking about the drama of the blank page. I want to help the young audience stimulate ideas when they don’t come easily. A beginning can be so paralysing but, if you go into your own personal experiences, walk in other people’s shoes, stay curious and think about what motivates you, great ideas can be generated — and fast.

The ‘Battle of the Surfaces’ between Federer and Nadal was watched by 200 million-plus people (top) Del Campo Saatchi & Saatchi Argentina’s ‘The Fairest Night of All’ for Andes Beer

WHAT ARE YOUR PLANS FOR THE FUTURE? My position as Saatchi & Saatchi’s worldwide creative director was a little like being in the Rolling Stones — always on tour. I was travelling so much that I was finding it hard to focus on the creative work. I love the craft. I started out as a copywriter and my strength lies in teamwork. I also missed my heart and hometown, Buenos Aires. So my future must be about being hands-on with my feet in Argentina.

Pablo Del Campo: “THE DRAMA OF THE BLANK PAGE”

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SHORTLIST

15

PRODUCT DESIGN ELECTRONICS, ENTERTAINMENT & CONSUMER TECHNOLOGY A01/008 HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD • DOPPLER LABS • HERE ACTIVE LISTENING™ • ENT./AG. DOPPLER LABS, SAN FRANCISCO

USA

COMMUNICATION A02/004 DOT. THE FIRST BRAILLE SMARTWATCH. • DOT INCORPORAT. • DOT. THE FIRST BRAILLE SMARTWATCH. • ENT./AG. SERVICEPLAN, MUNICH/SERVICEPLAN KOREA, SEOUL/DOT INCORPORAT., SEOUL • PROD. CO. COMMONDEER LA/CORE-A STUDIOS, SEOUL

GERMANY

FURNITURE & LIGHTING A03/003 + MET PROJECT • TANIZAWA SEISAKUSHO, • + MET PROJECT (POT/LAMP) • ENT./AG. J. WALTER THOMPSON JAPAN, TOKYO • MED. AG. J. WALTER THOMPSON JAPAN, TOKYO • PROD. CO. ONION TOKYO

JAPAN

LIFESTYLE, FASHION, LEISURE, SPORTS & OUTDOOR A05/022 SAVE ME – THE SKI PASS THAT SAVES LIVES • ÖTZTAL TOURISMUS • ÖTZTAL TOURISMUS • ENT./AG. SERVICEPLAN, MUNICH • MED. AG. MEDIAPLUS, MUNICH

GERMANY

A05/023 THE SKIN COLLECTION • BJÖRN BORG • UNDERWEAR • ENT./AG. GARBERGS, STOCKHOLM

SWEDEN

INFANT PRODUCTS, TOYS & EDUCATIONAL PRODUCTS A06/002 NAMELESS PAINTS • KOKUYO • STATIONERY • ENT./AG. DENTSU INC, TOKYO/TOHOKUSHINSHA FILM CORPORATION • PROD. CO. TOHOKUSHINSHA FILM CORPORATION A06/004 CUBETTO • PRIMO TOYS • CUBETTO • ENT./AG. PRIMO TOYS, LONDON

JAPAN UNITED KINGDOM

A06/012 BRAILLE BRICKS • DORINA NOWILL FOUNDATION • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

A06/017 MY FIRST OPINEL • OPINEL • CHILDREN’S CARVING KNIFE • ENT./AG. J. WALTER THOMPSON GROUP GERMANY, FRANKFURT

GERMANY

A06/019 PAPER GLASSES • SAVE THE CHILDREN AND SANTILLANA • CHILDREN EDUCATION • ENT./AG. GREY MÉXICO, MEXICO CITY • MED. AG. MEC MEXICO, MEXICO • PROD. CO. GARCIA BROSS MEXICO CITY/LOOK AS AUDIO, MEXICO CITY

MEXICO

A06/022 THE DANCING LETTERS • MAHARASHTRA DYSLEXIA ASSOCIATION • MAHARASHTRA DYSLEXIA ASSOCIATION • ENT./AG. MCCANN WORLDGROUP INDIA, MUMBAI

INDIA

INDUSTRIAL EQUIPMENT, CONSUMER TOOLS & PROFESSIONAL PRODUCTS A08/001 HIGHWAY ROBBERY • VOLVO CAR USA • 2016 VOLVO XC90 T8 • ENT./AG. GREY NEW YORK • PROD. CO. 1STAVEMACHINE NEW YORK

USA

SUSTAINABLE PRODUCT DESIGN A09/003 BRICKS FROM MARIANA • TIJOLOS DE MARIANA • TIJOLOS DE MARIANA • ENT./AG. GREY BRAZIL, SÃO PAULO

BRAZIL

A09/008 EDIBLE SIX PACK RINGS • SALTWATER BREWERY • SALTWATER BREWERY • ENT./AG. WE BELIEVERS, NEW YORK • PROD. CO. ENTELEQUIA SUSTAINABLE DEVELOPMENT METEPEC/PERSONAL MUSIC, MIAMI/MOVING FORWARD STUDIOS, MIAMI A09/012 THE GREEN MILLIMETRE • LYCEUM OF PHILIPPINES UNIVERSITY • EDUCATION/ ENVIRONMENT • ENT./AG. VML QAIS, SINGAPORE • PROD. CO. VML QAIS SINGAPORE

USA SINGAPORE

BRAND COMMUNICATION B01/006 SLIDE AMAZING IN MOTION • LEXUS INTERNATIONAL • LEXUS • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. CHI & PARTNERS, LONDON • PROD. CO. SMUGGLER LONDON

UNITED KINGDOM

B01/031 COLOPLAST DESIGN DNA • COLOPLAST • DESIGN DNA BOOK, SENSURA MIO OSTOMY BAG, SPEEDICATH COMPACT SET, SPEEDICATH COMPACT EVE • ENT./AG. NATIVE DESIGN , LONDON

UNITED KINGDOM

INNOVATION B02/009 JACQUARD • GOOGLE • JACQUARD WEARABLE FABRIC • ENT./AG. GOOGLE CREATIVE LAB, LONDON • PROD. CO. GOOGLE CREATIVE LAB LONDON

UNITED KINGDOM

B02/030 HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD • DOPPLER LABS • HERE ACTIVE LISTENING™ • ENT./AG. DOPPLER LABS, SAN FRANCISCO

USA

B02/038 TOUCHABLE INK • THAI SAMSUNG ELECTRONICS/THAI ASSOCIATION OF THE BLIND • TOUCHABLE INK • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. THE FILM FACTORY BANGKOK

THAILAND

B02/039 DOT. THE FIRST BRAILLE SMARTWATCH. • DOT INCORPORAT. • DOT. THE FIRST BRAILLE SMARTWATCH. • ENT./AG. SERVICEPLAN, MUNICH/SERVICEPLAN KOREA, SEOUL/DOT INCORPORAT., SEOUL • PROD. CO. COMMONDEER LA/CORE-A STUDIOS, SEOUL

GERMANY

SOLUTION B03/018 ECO-COOLER • GRAMEEN INTEL SOCIAL BUSINESS • ZERO ELECTRICITY AIR COOLER • ENT./AG. GREY BANGLADESH, DHAKA

BANGLADESH

B03/019 PEDAL PURE • WATERAID • THE PEDAL POWERED WATER FILTER • ENT./AG. GREY BANGLADESH, DHAKA

BANGLADESH

INTEGRATION OF TECHNOLOGY IN DAILY LIFE B04/012 JACQUARD • GOOGLE • JACQUARD WEARABLE FABRIC • ENT./AG. GOOGLE CREATIVE LAB, LONDON • PROD. CO. GOOGLE CREATIVE LAB LONDON

UNITED KINGDOM

SOCIAL IMPACT B05/003 WASHBOARD LIFESAVER • WATER GIANTS • SWIMMING PROGRAMME • ENT./AG. J. WALTER THOMPSON KUALA LUMPUR • PROD. CO. CHOPSHOP STUDIO KUALA LUMPUR/PEGASUS FILMS, PETALING JAYA/UNTOLD IMAGES, KUALA LUMPUR B05/031 BRAILLE BRICKS • DORINA NOWILL FOUNDATION • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA, SÃO PAULO • PROD. CO. LANDIA SÃO PAULO

MALAYSIA BRAZIL

ENVIRONMENTAL IMPACT B06/007 ECO-COOLER • GRAMEEN INTEL SOCIAL BUSINESS • ZERO ELECTRICITY AIR COOLER • ENT./AG. GREY BANGLADESH, DHAKA B06/018 BIRD HOUSE ALARM • GENERALI INSURANCE • INSURANCE • ENT./AG. OGILVY MADRID • PROD. CO. DIVISION Q MADRID

BANGLADESH SPAIN

PROMOTIONAL ITEMS C01/025 PROTECTIVE BUCKET • LA FABRIL • PERLA SOFT • ENT./AG. GREY BRAZIL, SÃO PAULO

BRAZIL

C01/034 ONEMI RADIO • CHILE’S MINISTRY OF INTERNAL AFFAIRS • GOVERNMENT • ENT./AG. SHACKLETON, MADRID • PROD. CO. SHACKLETON MADRID

SPAIN

C01/060 CARLSBERG BEER BEAUTY • CARLSBERG • CARLSBERG BEER • ENT./AG. CP+B SCANDINAVIA, COPENHAGEN/CP+B SCANDINAVIA, GOTHENBURG

DENMARK

BESPOKE ITEMS & DESIGNED OBJECTS C02/007 AGEING WINE BOTTLES • WEINGUT KNIPSER • WINE • ENT./AG. KOLLE REBBE, HAMBURG/KOREFE, HAMBURG C02/035 THE SOUND SHIRT • JUNGE SYMPHONIKER HAMBURG • THE SOUND SHIRT • ENT./AG. JUNG VON MATT, HAMBURG C02/046 THE ASTON MARTIN DB10 • ASTON MARTIN • PRODUCT DESIGN • ENT./AG. PRISM, LONDON/ASTON MARTIN, WARWICK

GERMANY GERMANY UNITED KINGDOM

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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SHORTLIST

PUBLIC RELATIONS FOOD & DRINKS A01/004 PURITY TEST • VALVIS HOLDING • AQUA CARPATICA • ENT./AG. COHNANDJANSEN J. WALTER THOMPSON, BUCHAREST A01/008 NO LABEL: THE WORLD’S FIRST TRANSGENDER BEER • BREWDOG • NO LABEL • ENT./AG. THE ROMANS, LONDON • PR AG. THE ROMANS, LONDON • MED. AG. THE ROMANS, LONDON • PROD. CO. THE ROMANS LONDON

ROMANIA UNITED KINGDOM

A01/046 10 MINUTES NOODLE • NISSIN FOOD PRODUCTS CO. • DONBEI • ENT./AG. DENTSU INC, TOKYO • PR AG. DENTSU INC, TOKYO • PROD. CO. LANDER TOKYO

JAPAN

A01/056 EDIBLE 6 PACK RINGS • SALTWATER BREWERY • SALTWATER BREWERY • ENT./AG. WE BELIEVERS, NY • PR AG. WE BELIEVERS, NY • PROD. CO. ENTELEQUIA SUSTAINABLE DEV. METEPEC/CHERRY SUNDAE MEDIA, FORT LAUDERDALE/PERSO. MUSIC /MOV. FORWARD ST., MIAMI

USA

FAST MOVING CONSUMER GOODS A02/007 ADVICE WIPES • TOMMEE TIPPEE • TOMMEE TIPPEE ADVICE WIPES • ENT./AG. MCCANN NEW YORK, NEW YORK

USA

DURABLE CONSUMER GOODS A03/025 STRAIGHT OUTTA • BEATS BY DRE. • BEATS BY DRE. • ENT./AG. R/GA HUSTLE, LOS ANGELES

USA

A03/026 TOUCHABLE INK • THAI SAMSUNG ELECTRONICS/THAI ASSOCIATION OF THE BLIND • TOUCHABLE INK • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. THE FILM FACTORY BANGKOK

THAILAND

HEALTHCARE & WELLBEING A04/011 ANTI-BACTERIAL RED PACKET • UNILEVER CHINA • LIFEBUOY • ENT./AG. BBH CHINA, SHANGHAI

CHINA

A04/013 NIVEA DOLL • BDF NIVEA BRASIL • SUNBLOCK • ENT./AG. FCB BRASIL , SÃO PAULO

BRAZIL

LUXURY GOODS & SERVICES A05/004 SLIDE AMAZING IN MOTION • LEXUS INTERNATIONAL • LEXUS • ENT./AG. CHI & PARTNERS, LONDON • PR AG. CHI & PARTNERS, LONDON • MED. AG. CHI & PARTNERS, LONDON • PROD. CO. SMUGGLER LONDON

UNITED KINGDOM

A05/009 NOT COMING SOON • REMY MARTIN • LOUIS XIII • ENT./AG. FRED & FARID, NEW YORK • PR AG. FRED & FARID, NEW YORK • MED. AG. FRED & FARID, NEW YORK • PROD. CO. FRED & FARID NEW YORK

USA

CARS & AUTOMOTIVE PRODUCTS & SERVICES A06/016 BAJAJ V • BAJAJ • BAJAJ AUTOMOBILES • ENT./AG. LEO BURNETT INDIA, MUMBAI

INDIA

RETAIL, E-COMMERCE, RESTAURANTS & FAST FOOD CHAINS A07/001 THE GENDER-FREE CHRISTMAS CATALOG • SYSTÈME U • RETAIL • ENT./AG. TBWA\PARIS • PR AG. C’EST DIT, C’EST ÉCRIT , PARIS • MED. AG. MY MEDIA, PARIS • PROD. CO. ELSE BOULOGNE-BILLANCOURT

FRANCE

A07/005 THE ORGANIC EFFECT • COOP • RETAIL STORES • ENT./AG. FORSMAN & BODENFORS, GOTHENBURG • PR AG. KINGS STREET, STOCKHOLM • MED. AG. OMD, STOCKHOLM • PROD. CO. ACNE PRODUCTION STOCKHOLM

SWEDEN

A07/010 HOME FOR CHRISTMAS • EDEKA ZENTRALE & CO. KG • EDEKA • ENT./AG. JUNG VON MATT, HAMBURG • PROD. CO. TEMPOMEDIA HAMBURG A07/022 BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT • NÇ_ GRUNT • NÁS GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS • ENT./AG. MCCANN ERICKSON PRAGUE

GERMANY CZECH REPUBLIC

A07/024 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS/CINQ ETOILES, PARIS

FRANCE

A07/028 BITTERSWEET PIES • PAUL • RESTAURANTS • ENT./AG. MCCANN WORLDGROUP ROMANIA, BUCHAREST/MRM//MCCANN, BUCHAREST • MED. AG. UM ROMANIA, BUCHAREST

ROMANIA

A07/031 #WHOISTHEKING • BURGER KING FRANCE • FOOD • ENT./AG. BUZZMAN, PARIS • PR AG. BUZZMAN, PARIS

FRANCE

A07/040 THE GREAT SLEEP • IKEA GERMANY • IKEA • ENT./AG. THJNK, HAMBURG • PROD. CO. CFS KRUG HAMBURG/TEMPOMEDIA, HAMBURG

GERMANY

A07/046 THE FIRST CHOIR OF REAL GARBAGE COLLECTORS • IKEA • AWARENESS CAMPAIGN • ENT./AG. MRM//MCCANN SPAIN, MADRID • PROD. CO. LEE FILMS MADRID

SPAIN

TRAVEL, TRANSPORT & LEISURE A08/015 VAN GOGH BNB • ART INSTITUTE OF CHICAGO • VAN GOGH “BEDROOMS” EXHIBIT • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO A08/016 YELLOW BACKIE • YELLOW BIKE • BIKE TOURS & RENTALS • ENT./AG. WILMAR/MATTHIJS, AMSTERDAM • PR AG. WILMAR/MATTHIJS, AMSTERDAM • MED. AG. WILMAR/MATTHIJS, AMSTERDAM • PROD. CO. WILMAR/MATTHIJS AMSTERDAM

USA THE NETHERLANDS

A08/017 THE SWEDISH NUMBER • SWEDISH TOURIST ASSOCIATION • TOURISM • ENT./AG. INGO, STOCKHOLM • PR AG. GREY ACTIVATION & PR, NEW YORK • PROD. CO. INGO STOCKHOLM

SWEDEN

A08/028 CALL BRUSSELS • VISIT BRUSSELS • VISIT BRUSSELS • ENT./AG. AIR , BRUSSELS

BELGIUM

A08/033 PAY WITH BLOOD • UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS • EVENTS • ENT./AG. MCCANN WORLDGROUP ROMANIA, BUCHAREST • PR AG. MCCANN PR , BUCHAREST • MED. AG. UM ROMANIA, BUCHAREST

ROMANIA

MEDIA & PUBLICATIONS A09/015 #DININGFORBRUSSELS • MEDIAFIN • DE TIJD/L’ECHO NEWSPAPER • ENT./AG. FAMOUS BRUSSELS • PR AG. FAMOUS RELATIONS, GROOT-BIJGAARDEN • PROD. CO. FAMOUS BRUSSELS

BELGIUM

A09/019 STARDUST FOR BOWIE • STUDIO BRUSSEL • STARDUST FOR BOWIE • ENT./AG. DDB BRUSSELS • PR AG. DDB BRUSSELS • MED. AG. DDB BRUSSELS

BELGIUM

A09/027 THE END OF SOCIETY SIMULATOR • UBISOFT • UBISOFT • ENT./AG. BETC, PARIS • PROD. CO. MAKE ME PULSE PARIS/BETC DIGITAL, PARIS

FRANCE

A09/031 X-RAY RECORDS • HURRIYET • AILE ICI SIDDETE SON • ENT./AG. TBWA\ISTANBUL • PR AG. TBWA\ISTANBUL • PROD. CO. BOBIN ISTANBUL/ANIMA, ISTANBUL

TURKEY

A09/035 FREE MY VOICE • DAILY TIMES • NIL • ENT./AG. GREY GROUP, SINGAPORE

SINGAPORE

A09/044 NETFLIX HELPS PARENTS CELEBRATE NEW YEAR’S EVE ON-DEMAND • NETFLIX • NETFLIX NEW YEAR’S EVE COUNTDOWNS • ENT./AG. ZENO GROUP, CHICAGO • PR AG. ZENO GROUP, CHICAGO

USA

A09/047 PEPITO • GFR MEDIA • PRIMERA HORA • ENT./AG. MCCANN, SAN JUAN/HAROLD JESSURUN, SAN JUAN

PUERTO RICO

FINANCIAL PRODUCTS & SERVICES A10/004 DON’T DRINK AND DIVE • TRYGG-HANSA • WATER SAFETY • ENT./AG. PRIME, STOCKHOLM • PR AG. PRIME, STOCKHOLM • MED. AG. PRIME, STOCKHOLM • PROD. CO. FOLKE FILM STOCKHOLM/CHIMNEY, STOCKHOLM/OMANOVIC PRODUCTION, STOCKHOLM A10/005 THE GUY WHO CUT EVERYTHING IN HALF • DEUTSCHER ANWALTVEREIN • LEGAL ADVICE (GERMAN BAR ASSOCIATION) • ENT./AG. SERVICEPLAN, MUNICH • PR AG. SERVICEPLAN, MUNICH

SWEDEN GERMANY

A10/006 POCKET MONEY — EQUAL FUTURE • ANZ • ANZ BANK • ENT./AG. TBWA MELBOURNE • PR AG. HAYSTAC, MELBOURNE • MED. AG. PHD, MELBOURNE • PROD. CO. TBWA MELBOURNE

AUSTRALIA

A10/014 GAYNZ • ANZ • ANZ BANK • ENT./AG. TBWA MELBOURNE • PR AG. HAYSTAC, MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

AUSTRALIA

A10/020 BIRD HOUSE ALARM • GENERALI INSURANCE • INSURANCE • ENT./AG. OGILVY MADRID • PROD. CO. DIVISION Q MADRID

SPAIN

A10/023 CLEVER KASH • ASB BANK • CLEVER KASH • ENT./AG. SAATCHI & SAATCHI , AUCKLAND • PR AG. SAATCHI & SAATCHI , AUCKLAND/ANTHEM, AUCKLAND • MED. AG. CARAT, AUCKLAND • PROD. CO. ASSEMBLY AUCKLAND

NEW ZEALAND

A10/027 NBATM • BMO (BANK OF MONTREAL) • FINANCIAL SERVICES/NBA SPONSORSHIP • ENT./AG. FCB, TORONTO • PR AG. FCB, TORONTO

CANADA

COMMERCIAL PUBLIC SERVICES A12/003 VODAFONE SMART JACKET • VODAFONE • MOBILE TECHNOLOGY • ENT./AG. DDB & TRIBAL WORLDWIDE AMSTERDAM • PR AG. GLASNOST, AMSTERDAM

THE NETHERLANDS

A12/014 #MYFUTUREISMINETOSAVE • FAR EASTONE TELECOMMUNICATIONS • TELECOMMUNICATION COMPANY • ENT./AG. OGILVY & MATHER, TAIPEI

CHINESE TAIPEI

A12/015 PLANT LAMP • UNIVERSITY OF ENGINEERING AND TECHNOLOGY • ADMISSION 2016 • ENT./AG. FCB MAYO, LIMA • PR AG. LLORENTE & O. CUENCA, LIMA • MED. AG. MINDSHARE, LIMA • PROD. CO. SANGRE LIMA

PERU

A12/017 THIS WAS LOUISE’S PHONE • VOO • VOO • ENT./AG. AIR , BRUSSELS

BELGIUM

A12/019 PAPER GLASSES • SAVE THE CHILDREN AND SANTILLANA • CHILDREN EDUCATION • ENT./AG. GREY MÉXICO, MEXICO CITY • MED. AG. MEC MEXICO, MEXICO • PROD. CO. GARCIA BROSS MEXICO CITY/LOOK AS AUDIO, MEXICO CITY

MEXICO

PUBLIC SECTOR A13/011 BERNIE SPEED TEST • ARCUB FOR BUCHAREST2021 • BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE • ENT./AG. PUBLICIS ROMANIA, BUCHAREST • PR AG. PUBLICIS ROMANIA, BUCHAREST A13/013 CHANGE4LIFE SUGAR SMART CAMPAIGN • PUBLIC HEALTH ENGLAND • SUGAR SMART APP • ENT./AG. FREUDS, LONDON • PR AG. FREUDS, LONDON

ROMANIA UNITED KINGDOM

A13/016 LET US BULLY YOU - IN VIRTUAL REALITY. • UR • PRODUCT • ENT./AG. MCCANN STOCKHOLM, STOCKHOLM • PROD. CO. GIANTS & TOYS STOCKHOLM/COLONY, STOCKHOLM/MEDIAMONKS, STOCKHOLM A13/029 PREDIABETES • AD COUNCIL • DIABETES PREVENTION • ENT./AG. OGILVY & MATHER, NEW YORK A13/030 THE BULLETPEN • MINISTRY OF NATI. EDUC. COLOMBIA • MINISTRY OF NAT. EDUCATION • ENT./AG. MCCANN COLOMBIA, BOGOTÁ • PR AG. CORPORATIVA, BOGOTÁ • PROD. CO. DIREKTOR FILMS BOGOTÁ/RED MOSIQUITO, BOGOTA/LIFE, BOGOTÁ/LAIKA, BOGOTÁ A13/035 REWORD • HEADSPACE • REWORD WEB APPLICATON • ENT./AG. LEO BURNETT MELBOURNE

SWEDEN USA COLOMBIA AUSTRALIA

ENT./AG. : ENTRANT AGENCY PR AG. : PR AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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CHARITY & NOT FOR PROFIT A14/002 #COVERTHEATHLETE • COVERTHEATHLETE.COM • #COVERTHEATHLETE • ENT./AG. JOHN ST., TORONTO • PROD. CO. RELISH EDITING TORONTO/TENDRIL DESIGN + ANIMATION, TORONTO/GRAYSON MATTHEWS, TORONTO CANADA A14/003 THE UNCONVENTIONAL OVEN • KIDSAFE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. DDB GROUP MELBOURNE • PR AG. DDB GROUP MELBOURNE • MED. AG. DDB GROUP MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY AUSTRALIA A14/006 WAITING LINES • RE-BORN TO BE ALIVE • ORGAN DONATION • ENT./AG. DUVAL GUILLAUME, ANTWERP • PROD. CO. GERONIMO ANTWERP/ASP FILM PROUCTIONS, HOFSTADE BELGIUM A14/010 FIRST PHOTO LAST PHOTO • JOY OF LIFE • JOY OF LIFE • ENT./AG. GREY GROUP HONG KONG/GREY GROUP, SHANGHAI • PROD. CO. BREATHE PICTURES HONG KONG HONG KONG A14/022 CHANGE PLEASE • CHANGE PLEASE AND THE BIG ISSUE • CHANGE PLEASE • ENT./AG. FCB INFERNO, LONDON • PR AG. SPEED COMMUNICATIONS, LONDON • PROD. CO. NICE SHIRT FILMS LONDON UNITED KINGDOM A14/030 A KIDNEY ON EBAY • FRANCE ADOT • ORGAN DONATION ASSOCIATION • ENT./AG. FCB PARIS, PARIS FRANCE A14/038 AMNESTY INTERNATIONAL UNBLOCKER • AMNESTY INTERNATIONAL • WORLD DAY AGAINST CYBER CENSORSHIP • ENT./AG. COLENSO BBDO, AUCKLAND • PR AG. COLENSO BBDO, AUCKLAND • MED. AG. COLENSO BBDO, AUCKLAND NEW ZEALAND A14/048 #JOINTHEHERD • WILDAID • WILDLIFE CONSERVATION • ENT./AG. GREY LONDON • PR AG. GREY LONDON • PROD. CO. GREYWORKS LONDON/MPC, LONDON/QUITE BRIGHT FILMS, NAIROBI UNITED KINGDOM A14/052 DONAIL • WWF JAPAN • WWF JAPAN • ENT./AG. ADK, TOKYO • PR AG. ADK, TOKYO/GMPC, TOKYO/MATERIAL, TOKYO • MED. AG. ADK, TOKYO • PROD. CO. ROCK’N ROLL JAPAN TOKYO/NISHIKAIGAN, TOKYO JAPAN A14/054 LEGALLY BRIDE • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT LEBANON A14/063 THE GOOD NOTE • BOU KHALIL SUPERMARCHÉ • THE GOOD NOTE • ENT./AG. J. WALTER THOMPSON BEIRUT • PR AG. J. WALTER THOMPSON BEIRUT • MED. AG. J. WALTER THOMPSON BEIRUT • PROD. 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GREY NEW YORK • PR AG. GREY NEW YORK • PROD. CO. TOWNHOUSE 23 NEW YORK/PARK PICTURES, NEW YORK/EXILE, SANTA MONICA/HUMAN, NEW YORK USA B01/046 THE PAYBACK DINNER • RECLAME AQUI • RECLAME AQUI • ENT./AG. GREY BRAZIL, SÃO PAULO BRAZIL B01/061 VALENTINE’S GAY • O BOTICÇRIO • O BOTICÇRIO • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. PARANOID BR SÃO PAULO BRAZIL PUBLIC AFFAIRS & LOBBYING B02/013 WIN A BREAST RECONSTRUCTION • BENETIET • BENETIET • ENT./AG. LDV UNITED, ANTWERP B02/017 FIRST PRESIDENTIAL DEBATE • ARGENTINA DEBATE • FIRST PRESIDENTIAL DEBATE • ENT./AG. MUCHNIK, BUENOS AIRES/BBDO ARGENTINA, BUENOS AIRES • PR AG. MUCHNIK, BUENOS AIRES B02/018 GAY TURTLE • AMNESTY INTERNATIONAL TURKEY • NON-GOVERNMENTAL ORGANISATION • ENT./AG. TBWA\ISTANBUL • PR AG. TBWA\ISTANBUL • MED. AG. TBWA\ISTANBUL • PROD. CO. ANIMA ISTANBUL B02/037 #THEREAL10 • AAUW • AAUW • ENT./AG. 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BELGIUM ARGENTINA TURKEY CANADA SALVADOR POLAND

FRANCE INDIA FRANCE BELGIUM SAUDI ARABIA

BUSINESS CITIZENSHIP/CORPORATE RESPONSIBILITY B04/002 ALIVE MEMORY • GOOGLE RUSSIA • COMMUNICATION CAMPAIGN • ENT./AG. KETCHUM MASLOV, MOSCOW/FRIENDS , MOSCOW • PR AG. KETCHUM MASLOV, MOSCOW • PROD. CO. FRIENDS MOSCOW RUSSIA B04/004 DON’T DRINK AND DIVE • TRYGG-HANSA • WATER SAFETY • ENT./AG. PRIME, STOCKHOLM • PR AG. PRIME, STOCKHOLM • MED. AG. PRIME, STOCKHOLM • PROD. CO. FOLKE FILM STOCKHOLM/CHIMNEY, STOCKHOLM/OMANOVIC PRODUCTION, STOCKHOLM SWEDEN B04/008 POCKET MONEY — EQUAL FUTURE • ANZ • ANZ BANK • ENT./AG. TBWA MELBOURNE • PR AG. HAYSTAC, MELBOURNE • MED. AG. PHD, MELBOURNE • PROD. CO. TBWA MELBOURNE AUSTRALIA B04/015 MARRIAGE MARKET TAKEOVER • SK-II • SKINCARE • ENT./AG. FORSMAN & BODENFORS, GOTHENBURG • PR AG. BE ON, COPENHAGEN • MED. AG. BE ON, COPENHAGEN • PROD. CO. TOOL SANTA MONICA SWEDEN B04/034 TOUCHABLE INK • THAI SAMSUNG ELECTRONICS/THAI ASSOCIATION OF THE BLIND • TOUCHABLE INK • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. THE FILM FACTORY BANGKOK THAILAND B04/036 END THE SILENCE • LA SIRENA • LA SIRENA • ENT./AG. PAGÉS BBDO, SANTO DOMINGO • MED. AG. OMD DOMINICANA, SANTO DOMINGO DOMINICAN REPUBLIC B04/050 STRIKING LESSONS • BRISA HIGHWAY COMPANY • INSTITUTIONAL • ENT./AG. LEO BURNETT LISBOA • PROD. CO. STOPLINE FILMS LISBON/LOUDNESS FILMS, LISBON PORTUGAL B04/051 LET GIRLS BE GIRLS • PROCTER & GAMBLE • COVERGIRL • ENT./AG. GREY ARGENTINA, BUENOS AIRES/GREY MELBOURNE • PROD. CO. GLASSCASE PRODUCTIONS MELBOURNE/ONE20, MELBOURNE ARGENTINA B04/052 MCWHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND/Y&R MEDIA NZ , AUCKLAND/DAVID, MIAMI • PR AG. ALISON BROD PUBLIC RELATIONS, NEW YORK • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND NEW ZEALAND B04/071 IT CAN WAIT • AT&T • AT&T • ENT./AG. BBDO, NEW YORK • MED. AG. MEC, NEW YORK • PROD. CO. ANONYMOUS CONTENT CULVER CITY USA B04/073 PUP SYNDROME • PEDIGREE • SOCIAL AWARENESS MESSAGE • ENT./AG. BBDO RUSSIA GROUP, MOSCOW • PR AG. MINT, MOSCOW • PROD. CO. BUREAU WORKING TITLE MOSCOW RUSSIA BUSINESS CITIZENSHIP/ENVIRONMENTAL B05/002 THE ORGANIC EFFECT • COOP • RETAIL STORES • ENT./AG. FORSMAN & BODENFORS, GOTHENBURG • PR AG. KINGS STREET, STOCKHOLM • MED. AG. OMD, STOCKHOLM • PROD. CO. ACNE PRODUCTION STOCKHOLM SWEDEN B05/008 VULTURES WARN • USAID PERU • USAID PERU • ENT./AG. FCB MAYO, LIMA • PR AG. LA CONTRA, LIMA • MED. AG. MEDIA CONNECTION BPN, LIMA • PROD. CO. KUBRICK LIMA PERU B05/028 EDIBLE 6 PACK RINGS • SALTWATER BREWERY • SALTWATER BREWERY • ENT./AG. WE BELIEVERS, NY • PR AG. WE BELIEVERS, NY • PROD. CO. ENTELEQUIA SUSTAINABLE DEVELOP. METEPEC/CHERRY SUNDAE MEDIA, FORT LAUDERDALE/PERSO. MUSIC/MOV. FORWARD ST., MIAMI USA INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT B06/008 GRILLED DOGS: THE WHOPPER OF HOT DOGS • BURGER KING CORP. • GRILLED DOGS • ENT./AG. CODE AND THEORY, NY• PR AG. ALISON BROD PUBLIC RELATIONS, NEW YORK • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. GIFTED YOUTH LOS ANGELES USA B06/012 MERRY LITTLE CARS • FORD • FORD • ENT./AG. BLUE HIVE, LONDON UNITED KINGDOM B06/014 ALMIRALL • ALMIRALL • PHARMA • ENT./AG. SHACKLETON, MADRID • PROD. CO. SHACKLETON MADRID SPAIN MEDIA RELATIONS B07/004 MISSING TYPE • NHS BLOOD AND TRANSPLANT • NATIONAL BLOOD WEEK • ENT./AG. ENGINE, LONDON • PR AG. ENGINE, LONDON • MED. AG. ENGINE, LONDON UNITED KINGDOM B07/014 REMEMBER. CORRECTING MEMORY ERRORS. • AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM • AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM • ENT./AG. FCB WARSAW, WARSAW POLAND B07/019 BREATHLESS CHOIR • PHILIPS • SIMPLYGO MINI • ENT./AG. OGILVY & MATHER LONDON • MED. AG. CARAT, LONDON • PROD. CO. TOOL SANTA MONICA/UNIVERSAL PRODUCTION PARTNERS, PRAGUE UNITED KINGDOM B07/031 SAVING AFRICA’S LAST WILD RHINOS…• RHINO RESCUE…• WILDLIFE CONSERV. • ENT./AG. OGILVY… VIET., HO CHI MINH CITY/RHINO RESCUE…, GAUTENG • PR AG. OGILVY… VIET., H. CHI MINH CITY/RHINO RESCUE…, GAUTENG • MED. AG. OGILVY… VIETNAM, H. CHI MINH CITY VIETNAM B07/035 UNDER ARMOUR PHELPS • UNDER ARMOUR • UNDER ARMOUR • ENT./AG. DROGA5, NEW YORK • PR AG. CATALYST PUBLIC RELATIONS, NEW YORK • PROD. CO. EPOCH FILMS NEW YORK USA B07/053 REI #OPTOUTSIDE • REI • #OPTOUTSIDE • ENT./AG. EDELMAN, SEATTLE/VENABLES BELL & PARTNERS, SAN FRANCISCO/REI, KENT • PR AG. EDELMAN, SEATTLE • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO USA EVENTS & STUNTS B08/001 UNFORGOTTEN SOLDIERS • SKY TV NEW ZEALAND • HISTORY CHANNEL • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • PR AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. OMD NZ, AUCKLAND • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY NEW ZEALAND B08/004 THE UNCONVENTIONAL OVEN • KIDSAFE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. DDB GROUP MELBOURNE • PR AG. DDB GROUP MELBOURNE • MED. AG. DDB GROUP MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY AUSTRALIA B08/010 FIRST PHOTO LAST PHOTO • JOY OF LIFE • JOY OF LIFE • ENT./AG. GREY GROUP HONG KONG/GREY GROUP, SHANGHAI • PROD. CO. BREATHE PICTURES HONG KONG HONG KONG B08/017 THE REVERSED TRAILER • HARALD A. MØLLER/ VOLKSWAGEN NORWAY • VOLKSWAGEN TRAILER ASSIST • ENT./AG. TRY, OSLO • PR AG. BEON, OSLO • MED. AG. MEDIACOM, OSLO • PROD. CO. BACON OSL OSLO NORWAY B08/018 COMING SOON • RAISING ROOF • RAISING ROOF • ENT./AG. L. BURNETTTORONTO • PR AG. RAISING ROOF,TORONTO • MED. AG. RAISING ROOF,TORONTO • PROD. CO. SKIN & BONES/ROOSTER POST PROD.,TORONTO/FORTYORK,TORONTO/EGGPLANT COLLECT.,TORONTO CANADA ENT./AG. : ENTRANT AGENCY PR AG. : PR AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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EVENTS & STUNTS B08/038 VAN GOGH BNB • ART INSTITUTE OF CHICAGO • «VAN GOGH «»BEDROOMS»» EXHIBIT» • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO USA B08/058 UNKNOWNS • CANON U.S.A • CANON EOS REBEL T6I • ENT./AG. GREY NEW YORK • PR AG. GREY NEW YORK • PROD. CO. GREY NEW YORK USA B08/061 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • PR AG. WEBER SHANDWICK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK USA B08/063 THE DILEMMA • HEINEKEN • HEINEKEN • ENT./AG. PUBLICIS ITALY, MILAN • PR AG. COHN & WOLFE, MILAN • MED. AG. STARCOM MEDIAVEST GROUP, MILAN • PROD. CO. BEDESCHI FILM MILAN ITALY B08/068 LEGALLY BRIDE • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT LEBANON B08/073 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO/HAKUHODO, TOKYO • PR AG. TBWA\HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO JAPAN B08/082 SL BENFICA SAFETY DEMONSTRATION • SL BENFICA, EMIRATES • SL BENFICA SPONSORSHIP • ENT./AG. O ESCRITORIO, ESTORIL PORTUGAL B08/088 #BEFEARLESS • SAMSUNG ELECTRONICS • SAMSUNG ELECTRONICS • ENT./AG. CHEIL WORLDWIDE, SEOUL/CHEIL GER., SCHWALBACH /CHEIL WORLDWIDE, DUBAI/CHEIL RUSSIA, MOSCOW • PR AG. CHEIL WORLDWIDE, SEOUL • MED. AG. CHEIL WORLDWIDE, SEOUL STH KOREA B08/090 THE LOST CHILDREN • SHANTI HOUSE • THESE WHO LIVING IN THE STREET • ENT./AG. ACW GREY TEL AVIV ISRAEL B08/101 DACIA FAMILY PROJECT • RENAULT ITALIA • AUTOMOTIVE • ENT./AG. MSLGROUP-PUBLICIS CONSULTANTS ITALIA, MILAN/PUBLICIS ITALY, MILAN • PR AG. MSLGROUP-PUBLICIS CONSULTANTS ITALIA, MILAN • MED. AG. OMD, MILAN • PROD. CO. BEDESCHI FILM MILAN ITALY B08/105 EXCHANGE PROGRAMS • UNICEF - UN CHILDREN’S FUND • CORPORATE IMAGE • ENT./AG. OGILVY BRASIL, SÃO PAULO • PR AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO/LUCHA LIBRE AUDIO, SAO PAULO BRAZIL B08/106 NIVEA DOLL • BDF NIVEA BRASIL • SUNBLOCK • ENT./AG. FCB BRASIL , SÃO PAULO BRAZIL B08/111 STRIKING LESSONS • BRISA HIGHWAY COMPANY • INSTITUTIONAL • ENT./AG. LEO BURNETT LISBOA • PROD. CO. STOPLINE FILMS LISBON/LOUDNESS FILMS, LISBON PORTUGAL LIVE SHOWS/CONCERTS/FESTIVALS B09/009 ANALOG • AMERICAN GREETINGS • AMERICAN GREETINGS • ENT./AG. MULLENLOWE, BOSTON • PR AG. MULLENLOWE, BOSTON • MED. AG. MULLENLOWE, BOSTON • PROD. CO. MULLENLOWE BOSTON B09/019 SL BENFICA SAFETY DEMONSTRATION • SL BENFICA, EMIRATES • SL BENFICA SPONSORSHIP • ENT./AG. O ESCRITORIO, ESTORIL B09/025 PAY WITH BLOOD • UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS • EVENTS • ENT./AG. MCCANN WORLDGROUP ROMANIA, BUCHAREST • PR AG. MCCANN PR , BUCHAREST • MED. AG. UM ROMANIA, BUCHAREST

USA PORTUGAL ROMANIA

CELEBRITY ENDORSEMENT B10/011 BVG - IS’ MIR EGAL • BERLINER VERKEHRSBETRIEBE (BVG) • IMAGEFILM • ENT./AG. JUNG VON MATT, HAMBURG • PR AG. JUNG VON MATT, HAMBURG • MED. AG. JUNG VON MATT, HAMBURG • PROD. CO. STEREO FILMS MEDIENPRODUKTION MUNICH/NHB , HAMBURG GERMANY B10/024 THE LAST MASK • NATALIA PONCE DE LEON FOUNDATION • NATALIA PONCE DE LEON FOUNDATION • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • PR AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • MED. AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA B10/027 #LEBIGSWIM • HEINEKEN • KRONENBOURG 1664 • ENT./AG. OGILVY & MATHER LONDON • MED. AG. STARCOM MEDIAVEST GROUP, LONDON • PROD. CO. STINK LONDON UNITED KINGDOM B10/029 END THE SILENCE • LA SIRENA • LA SIRENA • ENT./AG. PAGÉS BBDO, SANTO DOMINGO • MED. AG. OMD DOMINICANA, SANTO DOMINGO DOMINICAN REPUBLIC B10/035 #DADDO • PANTENE • PANTENE HAIR CARE • ENT./AG. GREY NEW YORK • PR AG. DEVRIES GLOBAL, NEW YORK CITY • MED. AG. STARCOM MEDIAVEST GROUP, NEW YORK • PROD. CO. COMMUNITY FILMS CULVER CITY USA B10/040 BRAVE CUT • FUNDATIA RENASTEREA • HEALTH • ENT./AG. MCCANN WORLDGROUP ROMANIA, BUCHAREST • PR AG. MCCANN PR , BUCHAREST • MED. AG. UM ROMANIA, BUCHAREST ROMANIA SPONSORSHIP & PARTNERSHIP B11/015 THE DILEMMA • HEINEKEN • HEINEKEN • ENT./AG. PUBLICIS ITALY, MILAN • PR AG. COHN & WOLFE, MILAN • MED. AG. STARCOM MEDIAVEST GROUP, MILAN • PROD. CO. BEDESCHI FILM MILAN ITALY B11/018 SWITCHING SADDLES - VICTORIA PENDLETON • BETFAIR • BETFAIR BETTING EXCHANGE • ENT./AG. PITCH, LONDON • PR AG. PITCH, LONDON • MED. AG. PITCH, LONDON UNITED KINGDOM B11/026 TOUCHABLE INK • THAI SAMSUNG ELECTRONICS/THAI ASSOCIATION OF THE BLIND • TOUCHABLE INK • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. THE FILM FACTORY BANGKOK THAILAND B11/037 BREAST MILK • BREAST CANCER CURE • BREAST MILK • ENT./AG. Y&R NZ, AUCKLAND • PR AG. DUO PR, AUCKLAND • MED. AG. Y&R NZ, AUCKLAND NEW ZEALAND B11/057 PAPER GLASSES • SAVE THE CHILDREN AND SANTILLANA • CHILDREN EDUCATION • ENT./AG. GREY MÉXICO, MEXICO CITY • MED. AG. MEC MEXICO, MEXICO • PROD. CO. GARCIA BROSS MEXICO CITY/LOOK AS AUDIO, MEXICO CITY MEXICO B11/061 KRYLON SPRAY PAINT PRESENTS THE “WORLD’S LONGEST YARD SALE” CAMPAIGN • KRYLON • KRYLON SPRAY PAINT • ENT./AG. DEVRIES GLOBAL, NY CITY/DEUTSCH, NY • PR AG. DEVRIES GLOBAL, NY • MED. AG. DEVRIES GLOBAL, NY • PROD. CO. DEUTSCH NY USA LAUNCH/RE-LAUNCH B12/001 LITERARY CRITIC REVIEWS IKEA CATALOGUE • IKEA SCHWEIZ • FURNITURE • ENT./AG. WIRZ BBDO SWITZERLAND, ZÜRICH • PROD. CO. BIGFISH FILMPRODUKTION BERLIN SWITZERLAND B12/025 100% REAL VIRTUAL REALITY • NATAKHTARI BREWERY (EFES GEORGIA) • OLD IRISH • ENT./AG. LEAVINGSTONE , TBILISI • PR AG. LEAVINGSTONE , TBILISI • MED. AG. LEAVINGSTONE, TBILISI • PROD. CO. FILM ASYLUM TBILISI REPUBLIC OF GEORGIA B12/033 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. 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FINLAND UNITED KINGDOM USA

TERRITORY MARKETING & COMMUNICATION E02/006 NOODLE CRADLE • KAGAWA PREFECTURE • IMMIGRATION PROMOTION • ENT./AG. DENTSU INC, TOKYO • PR AG. DENTSU INC, TOKYO/DENTSU PUBLIC RELATIONS, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. OCTAVE NIBAN-KOBO PRODUCTIONS TOKYO JAPAN E02/009 MA PLACE EST DANS LA SALLE • PRODISS • ENTERTAINMENT • ENT./AG. FRED & FARID PARIS • PR AG. FRED & FARID GROUP , PARIS • PROD. CO. FRED & FARID PARIS FRANCE E02/011 CALL BRUSSELS • VISIT BRUSSELS • VISIT BRUSSELS • ENT./AG. AIR , BRUSSELS BELGIUM E02/019 CHOCÎ TO DANCE • JPGC FOUNDATION • SCHOLARSHIPS FUND • ENT./AG. MULLENLOWE SSP3, BOGOTÁ D.C. COLOMBIA E02/035 THE BULLETPEN • MINISTRY OF NATIONAL EDUCATION COLOMBIA • MINISTRY OF NAT. EDUC. • ENT./AG. MCCANN COLOMBIA, BOGOTÁ • PR AG. CORPORATIVA, BOGOTÁ • PROD. CO. DIREKTOR FILMS BOGOTÁ/RED MOSIQUITO, BOGOTA/LIFE, BOGOTÁ/LAIKA, BOGOTÁ COLOMBIA INTEGRATED CAMPAIGN LED BY PR G01/007 MISSING TYPE • NHS BLOOD AND TRANSPLANT • NATIONAL BLOOD WEEK • ENT./AG. ENGINE, LONDON • PR AG. ENGINE, LONDON • MED. AG. ENGINE, LONDON UNITED KINGDOM G01/011 HOUSE OF CARDS - FU 2016 • NETFLIX • HOUSE OF CARDS • ENT./AG. BBH NY • PR AG. NETFLIX, LA • MED. AG. NETFLIX, LA • PROD. CO. RESET SANTA MONICA/THE MILL, NEW YORK/EXILE, SANTA MONICA/BIRDS + STONE, LOS ANGELES/SOUND LOUNGE, NEW YORK USA G01/018 MA PLACE EST DANS LA SALLE • PRODISS • ENTERTAINMENT • ENT./AG. FRED & FARID PARIS • PR AG. FRED & FARID GROUP , PARIS • PROD. CO. FRED & FARID PARIS FRANCE G01/019 LEGALLY BRIDE • KAFA • WOMEN’S RIGHTS NGO • ENT./AG. LEO BURNETT BEIRUT LEBANON G01/028 THE LAST MASK • NATALIA PONCE DE LEON FOUNDATION • NATALIA PONCE DE LEON FOUNDATION • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • PR AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • MED. AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA G01/035 DACIA FAMILY PROJECT • RENAULT ITALIA • AUTOMOTIVE • ENT./AG. MSLGROUP-PUBLICIS CONSULTANTS ITALIA, MILAN/PUBLICIS ITALY, MILAN • PR AG. MSLGROUP-PUBLICIS CONSULTANTS ITALIA, MILAN • MED. AG. OMD, MILAN • PROD. CO. BEDESCHI FILM MILAN ITALY G01/037 FINDING LIGHT IN THE DARK • COCA-COLA MIDDLE EAST • COCA-COLA • ENT./AG. MEMAC OGILVY, DUBAI/FP7/DXB, DUBAI • PROD. CO. DEJA VU DUBAI UNITED ARAB EMIRATES G01/038 GREENLIGHT A VET • WALMART • N/A • ENT./AG. SAATCHI & SAATCHI, NEW YORK • PROD. CO. SAATCHI & SAATCHI NEW YORK/CASTA DIVA PICTURES, BEVERLY HILLS USA G01/055 #OPTOUTSIDE • REI • #OPTOUTSIDE • ENT./AG. VENABLES BELL & PART., S. FRANCISCO • PR AG. EDELMAN, SEATTLE • MED. AG. STARCOM MEDIAVEST GR., CHICAGO • PROD. CO. TOOL S. MONICA/HUTCHCO TECHNO., LA/BRICKYARD VFX, LA, CA/NTH KINGDOM, STOCKHOLM USA COSTS/CREATIVE PERFORMANCE PR CAMPAIGN G02/004 BEAUTY - SKIN DEEP • UNILEVER • VASELINE • ENT./AG. IN PRESS PORTER NOVELLI, SÃO PAULO • PR AG. IN PRESS PORTER NOVELLI, SÃO PAULO • PROD. CO. IN PRESS PORTER NOVELLI SÃO PAULO/VBRAND, SAO PAULO BRAZIL G02/005 BERNIE SPEED TEST • ARCUB FOR BUCHAREST2021 • BUCHAREST2021 - EUROPEAN CAPITAL OF CULTURE CANDIDATE • ENT./AG. PUBLICIS ROMANIA, BUCHAREST • PR AG. PUBLICIS ROMANIA, BUCHAREST ROMANIA G02/015 VAN GOGH BNB • ART INSTITUTE OF CHICAGO • «VAN GOGH «»BEDROOMS»» EXHIBIT» • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO USA G02/033 DAD DANCING AT THORPE PARK ISLAND BEATS • THORPE PARK RESORT • THE ‘ISLAND BEATS’ MUSIC FESTIVAL • ENT./AG. TAYLOR HERRING, LONDON • PR AG. TAYLOR HERRING, LONDON UNITED KINGDOM G02/055 PINEDO • NETFLIX • HOUSE OF CARDS • ENT./AG. CIRCUS , MEXICO CITY/CIRCUS BA, BUENOS AIRES • PR AG. CIRCUS BA, BUENOS AIRES MEXICO G02/070 EDIBLE 6 PACK RINGS • SALTWATER BREWERY • SALTWATER BREWERY • ENT./AG. WE BELIEVERS, NY • PR AG. WE BELIEVERS, NY • PROD. CO. ENTELEQUIA SUSTAINABLE DEVELOP. METEPEC/CHERRY SUNDAE MEDIA, FORT LAUDERDALE/PERSO. MUSIC/MOV. FORWARD ST., MIAMI USA ENT./AG. : ENTRANT AGENCY PR AG. : PR AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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SOURCE: ADOBE ANALYTICS, FEB’16

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LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

SHORTLIST

25

DESIGN CREATION OF A NEW BRAND IDENTITY: CONSUMER / CORPORATE A01/001 ORIGINALS • MCDONALD’S • FAST FOOD • ENT./AG. TBWA\PARIS

FRANCE

A01/022 20/80 • 20/80 • CATERING • ENT./AG. LANDOR, PARIS

FRANCE

A01/029 PARC OLYMPIQUE | 40TH ANNIVERSARY • PARC OLYMPIQUE • 40TH ANNIVERSARY IDENTITY • ENT./AG. LG2BOUTIQUE, MONTRÉAL

CANADA

A01/031 COMEDY FEST • KITAS KAMPAS • BRAND IDENTITY • ENT./AG. NOT PERFECT Y&R, VILNIUS A01/041 THE LANGUAGE OF WINE • CHATEAU KSARA • CHATEAU KSARA CORPORATE BRAND IDENTITY • ENT./AG. LEO BURNETT BEIRUT

LITHUANIA LEBANON

CREATION OF A NEW BRAND IDENTITY: NON-PROFIT A02/005 EDUCATE AGAINST HATE • HM GOVERNMENT • EDUCATE AGAINST HATE • ENT./AG. BREAKTHROUGH, LONDON • PROD. CO. BREAKTHROUGH LONDON

UNITED KINGDOM

A02/006 DEAR WORLD, YOURS CAMBRIDGE • CAMBRIDGE UNIVERSITY DEPARTMENT OF ALUMNI RELATIONS • EDUCATION AND PHILANTHROPY • ENT./AG. JOHNSON BANKS, LONDON

UNITED KINGDOM

A02/010 XQ: THE SUPER SCHOOL PROJECT • XQ INSTITUTE • XQ: THE SUPER SCHOOL PROJECT • ENT./AG. MAL FOR GOOD, LOS ANGELES / EMERSON COLLECTIVE, PALO ALTO • MED. AG. OMD, LOS ANGELES • PROD. CO. PARK PICTURES SANTA MONICA / MOXIE PICTURES, NEW YORK USA A02/013 LIVE LOGO • INEC: NATIONAL STATISTICS INSTITUTE • INNOVATIVE LOGO DESIGN WITH LIVE DATA • ENT./AG. MARURI GREY, GUAYAQUIL • MED. AG. MARURI GREY, GUAYAQUIL • PROD. CO. MARURI GREY GUAYAQUIL A02/025 MOSCOW IDENTITY • GLBA • BRANDING CONFERENCE HELD IN MOSCOW • ENT./AG. DEPOT WPF, MOSCOW • PROD. CO. DEPOT WPF MOSCOW

ECUADOR RUSSIA

REBRAND / REFRESH OF AN EXISTING BRAND: CONSUMER / CORPORATE A03/002 EIR • EIRCOM • REBRAND • ENT./AG. MOVING BRANDS, LONDON

UNITED KINGDOM

A03/007 REBRANDING OF HELSINKI PHILHARMONIC ORCHESTRA • HELSINKI PHILHARMONIC ORCHESTRA • IDENTITY OF HELSINKI PHILHARMONIC ORCHESTRA • ENT./AG. BOND CREATIVE AGENCY, HELSINKI A03/022 MULLENLOWE GROUP REBRAND • MULLENLOWE GROUP • MULLENLOWE GROUP • ENT./AG. MULLENLOWE, BOSTON • MED. AG. MULLENLOWE, BOSTON • PROD. CO. MULLENLOWE BOSTON A03/035 TORONTO RAPTORS - REBRAND/REFRESH • MLSE • NBA TEAM • ENT./AG. SID LEE, TORONTO, ON • PROD. CO. M&H GRAPHICS TORONTO A03/051 ITV2 IDENTS • ITV • ITV2 • ENT./AG. ITV CREATIVE, LONDON • MED. AG. ITV CREATIVE, LONDON • PROD. CO. ITV CREATIVE LONDON A03/057 SHIFTING PERSPECTIVES • SYDNEY OPERA HOUSE • SCULPTURAL TYPOGRAPHY • ENT./AG. INTERBRAND AUSTRALIA, SYDNEY A03/068 PRINTED BY SOMERSET • PRINTED BY SOMERSET • PRINTED BY SOMERSET • ENT./AG. LEO BURNETT TORONTO

FINLAND USA CANADA UNITED KINGDOM AUSTRALIA CANADA

POSTERS B01/010 RESILIENT THINKING • COMEXPOSIUM JAPAN • ADTECH TOKYO 2015 • ENT./AG. HAKUHODO, TOKYO

JAPAN

B01/011 OPEN UP YOUR IMAGINATION • MUSASHINO ART UNIVERSITY • OPEN CAMPUS • ENT./AG. HAKUHODO, TOKYO

JAPAN

B01/023 QUEER, TRANS, LESBIAN • TORONTO PFLAG • PFLAG • ENT./AG. J. WALTER THOMPSON CANADA, TORONTO

CANADA

B01/024 QUEER, TRANS, LESBIAN • TORONTO PFLAG • PFLAG • ENT./AG. J. WALTER THOMPSON CANADA, TORONTO

CANADA

B01/025 QUEER, TRANS, LESBIAN • TORONTO PFLAG • PFLAG • ENT./AG. J. WALTER THOMPSON CANADA, TORONTO

CANADA

B01/055 HAPPY MOVING DAY • MCDONALD’S • FAST FOOD • ENT./AG. COSSETTE , MONTREAL

CANADA

B01/067 FORMULAS FOR EMOTIONS • DENTSU • DENTSU CANNES SEMINAR • ENT./AG. DENTSU INC, TOKYO

JAPAN

B01/069 SLICE OF HEARTLAND • KIRIN BREWERY COMPANY • HEARTLAND BEER • ENT./AG. DENTSU INC, TOKYO

JAPAN

B01/098 THE REFUGEE COLLECTION • REFUGEES INTERNATIONAL JAPAN • NPO • ENT./AG. OGILVY & MATHER JAPAN, TOKYO

JAPAN

B01/103 SURGEON TRYOUTS • KURASHIKI CENTRAL HOSPITAL • RECRUITMENT • ENT./AG. TBWA\HAKUHODO, TOKYO / HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO • PROD. CO. TYO MONSTER TOKYO

JAPAN

B01/125 I AM MUSLIM • PASSOP • TBA • ENT./AG. VML, JOHANNESBURG • MED. AG. VML, JOHANNESBURG

SOUTH AFRICA

B01/140 STEP OUT • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

B01/190 MAPS • VOLKSWAGEN DO BRASIL • TOAUREG WITH 4-ZONE TEMPERATURE CONTROL • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B01/191 SAFETY FROM EVERY ANGLE • VOLKSWAGEN DO BRASIL • VOLKSWAGEN FEATURES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO B01/201 DIRTY WATER COLOR • ABS-CBN FOUNDATION • ABS-CBN FOUNDATION • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY B01/213 PLEATS PLEASE ISSEY MIYAKE ANIMALS POSTER SERIES • ISSEY MIYAKE • PLEATS PLEASE ISSEY MIYAKE • ENT./AG. TAKU SATOH DESIGN OFFICE, TOKYO B01/262 500 YEARS OF STORIES • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON B01/266 ART WITH WATSON • IBM • IBM WATSON • ENT./AG. OGILVY & MATHER, NEW YORK B01/355 BOEING FLYPAPER • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

BRAZIL THE PHILIPPINES JAPAN UNITED KINGDOM USA USA

B01/368 TREE • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

PROMOTIONAL ITEM DESIGN B02/006 SLIDE AMAZING IN MOTION • LEXUS INTERNATIONAL • LEXUS • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. CHI & PARTNERS, LONDON • PROD. CO. SMUGGLER LONDON B02/036 THE HARLEY DAVIDSON TEA SET • HARLEY DAVIDSON • PROMOTIONAL TEA SET • ENT./AG. 303 MULLENLOWE, SYDNEY B02/038 MCTRAX • MCDONALD’S • PLACEMET • ENT./AG. TBWA\NEBOKO, AMSTERDAM • PROD. CO. TBWA\NEBOKO AMSTERDAM

UNITED KINGDOM AUSTRALIA THE NETHERLANDS

B02/039 THE UNCRASHABLE TOYCARS • DAIMLER • BRAKE ASSIST SYSTEM PLUS • ENT./AG. JUNG VON MATT, HAMBURG • PROD. CO. MARKENFILM BERLIN

GERMANY

B02/046 CHARLIE HEBDO BOX • PÚBLICO NEWSPAPER • PÚBLICO NEWSPAPER • ENT./AG. FUEL LISBON

PORTUGAL

B02/048 EVACUATION GAME • SHACHIHATA • EVACUATION GAME • ENT./AG. DENTSU CHUBU, NAGOYA / DENTSU INC, TOKYO • PROD. CO. C3 FILM NAGOYA

JAPAN

B02/101 THE 2 LITRE TOWEL • AUSTRALIAN WEAVING • 2 LITRE TOWEL • ENT./AG. M&C SAATCHI MELBOURNE, MELBOURNE

AUSTRALIA

B02/109 LIFESAVER BACKPACK • LUKI • CHILDREN FRUIT SNACK • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ

COLOMBIA

B02/113 PORCELAN • ROSENTHAL • PORCELAINE • ENT./AG. KOLLE REBBE, HAMBURG

GERMANY

B02/117 REVERSE DELIVERY • BANCO DE ALIMENTOS • BANCO DE ALIMENTOS • ENT./AG. GREY BRAZIL, SÃO PAULO

BRAZIL

B02/120 PROTECTIVE BUCKET • LA FABRIL • PERLA SOFT • ENT./AG. GREY BRAZIL, SÃO PAULO

BRAZIL

B02/141 PRESERVED MEMORIES • SPC ARDMONA • SPC PACKAGED FRUITS & VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE • PROD. CO. STUDIO PANCHO MELBOURNE / GUSTO MUSIC, MELBOURNE

AUSTRALIA

B02/148 ARTQUARIUM • PAPAWIN CO. • HI-JET INKJET PAPER • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

B02/169 SAMSUNG GALAXY SURFBOARD • SAMSUNG • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE, SÃO PAULO • PROD. CO. SAIGON SAO PAULO B02/174 #SQUARESHAKES • SONIC DRIVE-IN • SONIC DRIVE-IN • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. ELEVEL FILMS SAN FRANCISCO B02/184 PAPER PLANE • SINGAPORE AIRLINES • SINGAPORE AIRLINES • ENT./AG. DM2, SINGAPORE • MED. AG. DM2, SINGAPORE • PROD. CO. DM2 SINGAPORE B02/201 AGEING WINE BOTTLES • WEINGUT KNIPSER • WINE • ENT./AG. KOLLE REBBE, HAMBURG / KOREFE, HAMBURG

BRAZIL USA SINGAPORE GERMANY

B02/221 KOBE’S RULES BOOK • ESPN • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO • PROD. CO. DELICATESSEN FILMES SÃO PAULO

BRAZIL

B02/222 DONATE A BOOK PAGE • ITAU BANK • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

27

DESIGN SHORTLIST

SELF-PROMOTION B03/009 FORMULAS FOR EMOTIONS • DENTSU • DENTSU CANNES SEMINAR • ENT./AG. DENTSU INC, TOKYO

JAPAN

B03/042 SAY NO TO SPEC • ZULU ALPHA KILO • ZULU ALPHA KILO • ENT./AG. ZULU ALPHA KILO, TORONTO • MED. AG. ZULU ALPHA KILO, TORONTO • PROD. CO. ZULUBOT TORONTO

CANADA

B03/043 AI-CD ? • MCCANN WORLDGROUP JAPAN • MCCANN MILLENNIALS • ENT./AG. MCCANN ERICKSON JAPAN, TOKYO • PROD. CO. AOI PRO TOKYO

JAPAN

PUBLICATIONS & EDITORIAL DESIGN B04/029 THE DANCING LETTERS • MAHARASHTRA DYSLEXIA ASSOCIATION • MAHARASHTRA DYSLEXIA ASSOCIATION • ENT./AG. MCCANN WORLDGROUP INDIA, MUMBAI

INDIA

B04/032 FINDING FREEDOM: POETRY AND PORTRAITS OF FORMER INMATES • ST. LEONARD’S MINISTRIES • ST. LEONARD’S MINISTRIES • ENT./AG. LEO BURNETT CHICAGO B04/034 BE SEEN • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

USA UNITED ARAB EMIRATES

ANNUAL REPORTS & OTHER CORPORATE COMMUNICATION B05/005 NON-STOP ANNUAL REPORT • EDMONTON INTERNATIONAL AIRPORT • ANNUAL REPORT • ENT./AG. DDB CANADA, EDMONTON

CANADA

BRAND COLLATERAL B07/012 20/80 • 20/80 • CATERING • ENT./AG. LANDOR, PARIS

FRANCE

B07/047 GENIUS TABLE ‘MEANWHILE IN KYOTO’ • KYOTO UNIVERSITY • GENIUS TABLE • ENT./AG. DENTSU INC, TOKYO / CREATIVE POWER UNIT, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. DENTSU INC TOKYO

JAPAN

B07/049 THE SLAVE CALENDAR • IZIKO MUSEUMS OF SOUTH AFRICA • IZIKO SLAVE MUSEUM • ENT./AG. GEOMETRY GLOBAL, CAPE TOWN • MED. AG. GEOMETRY GLOBAL, CAPE TOWN

SOUTH AFRICA

B07/050 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

JAPAN

BOOKS B08/012 CONNECT PEN & NOTEBOOK • OTSUKA PHARMACEUTICAL CO. • EDUCATION OF CRANIAL NERVE DISEASE • ENT./AG. TOPPAN PRINTING, TOKYO • PROD. CO. TOPPAN PRINTING TOKYO

JAPAN

B08/030 MAGIC WORDS - THE BOOK • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B08/034 A BOOK FOR EVERYONE • KBRAILLE, SARAMSARAM • BRAILLE BOOK • ENT./AG. VISUAL LAB, DAEJEON METROPOLITAN CITY • PROD. CO. VISUAL LAB DAEJEON METROPOLITAN CITY

SOUTH KOREA

B08/044 THE DANCING LETTERS • MAHARASHTRA DYSLEXIA ASSOCIATION • MAHARASHTRA DYSLEXIA ASSOCIATION • ENT./AG. MCCANN WORLDGROUP INDIA, MUMBAI

INDIA

B08/049 FINDING FREEDOM: POETRY AND PORTRAITS OF FORMER INMATES • ST. LEONARD’S MINISTRIES • ST. LEONARD’S MINISTRIES • ENT./AG. LEO BURNETT CHICAGO

USA

CALENDARS B09/011 THE SLAVE CALENDAR • IZIKO MUSEUMS OF SOUTH AFRICA • IZIKO SLAVE MUSEUM • ENT./AG. GEOMETRY GLOBAL, CAPE TOWN

SOUTH AFRICA

B09/012 THE CHEMICAL CALENDAR • BASF • CHEMICAL PRODUCTS & INNOVATIONS • ENT./AG. SAATCHI & SAATCHI UKRAINE, KIEV

UKRAINE

INVITATIONS AND GREETING CARDS B10/020 500 YEARS OF STORIES • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

B10/023 PARIS RÉSONNE • GEOMETRY GLOBAL PARIS • GEOMETRY GLOBAL PARIS • ENT./AG. GEOMETRY GLOBAL, PARIS • MED. AG. GEOMETRY GLOBAL, PARIS • PROD. CO. L’AFFREUX BONHOMME PARIS / OURSICATE, PARIS

FRANCE

WEBSITE DESIGN C01/002 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE • SUBARU OF AMERICA • SUBARU • ENT./AG. CARMICHAEL LYNCH, MINNEAPOLIS • PROD. CO. RESN AMSTERDAM

USA

C01/008 ALIVE MEMORY • GOOGLE RUSSIA • GOOGLE • ENT./AG. FRIENDS , MOSCOW

RUSSIA

C01/033 THIS WAS LOUISE’S PHONE • VOO • CYBER CRIME UNIT • ENT./AG. AIR , BRUSSELS

BELGIUM

C01/045 BECAUSE RECOLLECTION • BECAUSE MUSIC • BECAUSE MUSIC • ENT./AG. 84.PARIS • PROD. CO. 84.PARIS

FRANCE

C01/053 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

JAPAN

C01/054 PRINTED BY SOMERSET • PRINTED BY SOMERSET • PRINTED BY SOMERSET • ENT./AG. LEO BURNETT TORONTO

CANADA

ONLINE PUBLICATIONS C03/006 EDITIONS AT PLAY • GOOGLE • EDITIONS AT PLAY, GOOGLE PLAY • ENT./AG. VISUAL EDITIONS, LONDON / GOOGLE, SYDNEY

UNITED KINGDOM

DATA VISUALISATION C04/017 LIVE LOGO • INEC: NATIONAL STATISTICS INSTITUTE • INNOVATIVE LOGO DESIGN WITH LIVE DATA • ENT./AG. MARURI GREY, GUAYAQUIL • MED. AG. MARURI GREY, GUAYAQUIL • PROD. CO. MARURI GREY GUAYAQUIL C04/019 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM

ECUADOR THE NETHERLANDS

APPS C05/019 WILSON X CONNECTED BASKETBALL • WILSON SPORTING GOODS • WILSON X CONNECTED BASKETBALL • ENT./AG. PHENOMENON, LOS ANGELES • PROD. CO. PHENOMENON LOS ANGELES C05/030 FMTK • SWEDISH ARMED FORCES • RECRUITMENT SERVICES • ENT./AG. DDB STOCKHOLM C05/031 BLOOD BANKING • INDIAN RED CROSS SOCIETY • RED CROSS BLOOD BANK • ENT./AG. J. WALTER THOMPSON, MUMBAI • PROD. CO. J. WALTER THOMPSON MUMBAI C05/038 HEAR VOICE OF SILENT APP. • SETSATIAN SCHOOL… • SETSATIAN SCHOOL FOR DEAF UNDER ROYAL PATRONAGE OF HIS ROYAL HIGHNESS CROWN PRINCE MAHA VAJIRALONGKORN • ENT./AG. Y&R THAILAND, BANGKOK • PROD. CO. HA HOK KONFILM NONTABURI

USA SWEDEN INDIA THAILAND

DIGITAL INSTALLATIONS & EVENTS C06/003 DELQA • MICROSOFT • MICROSOFT KINECT • ENT./AG. LISTEN, NEW YORK

USA

C06/012 QUANTUM OF PEACE • WARSAW RISING MUSEUM • WARSAW RISING MUSEUM • ENT./AG. PANGENERATOR, WARSAW

POLAND

C06/017 THE LADY GAGA + INTEL PERFORMANCE • INTEL • INTEL TECHNOLOGY • ENT./AG. INTEL, SANTA CLARA / GREENLIGHT MEDIA AND MARKETING, LOS ANGELES, CA • MED. AG. OMD, NEW YORK • PROD. CO. PRETTYBIRD CULVER CITY

USA

C06/024 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK

USA

UX INTERFACE & USER JOURNEY C07/007 THE IMPOSSIBLE GAME • SNCF • SNCF ENGINEER CHALLENGE • ENT./AG. TBWA\PARIS • PROD. CO. ELSE BOULOGNE-BILLANCOURT / DAN PARIS, BOULOGNE-BILLANCOURT C07/027 BOB DYLAN: STUDIO A REVISITED • LEGACY RECORDINGS / SONY MUSIC • BOB DYLAN THE CUTTING EDGE ALBUM • ENT./AG. HAVAS WORLDWIDE NEW YORK • PROD. CO. STUDIO 6 NEW YORK C07/043 SAMSUNG BLIND CAP • SAMSUNG ESPAÑA • GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL • ENT./AG. CHEIL SPAIN, MADRID • PROD. CO. ESPADAYSANTACRUZ STUDIO MADRID

FRANCE USA SPAIN

SOCIAL ENGAGEMENT C08/004 #OPTOUTSIDE • REI • REI • ENT./AG. VENABLES BELL & PART., S. FRANCISCO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO • PROD. CO. TOOL SANTA MONICA/HUTCHCO TECHNOLOGIES, LA/BRICKYARD VFX, LOS ANGELES, CA / NORTH KINGDOM, STOCKHOLM C08/005 DESIGN YOUR TIME • SAMSUNG • SAMSUNG GEAR S2 • ENT./AG. LEO BURNETT FRANKFURT C08/006 MOTO 21 IN 1 • MOTOROLA MOBILITY • MOTO X PURE EDITION • ENT./AG. VML, NEW YORK • PROD. CO. BLACKWATCH PRODUCTIONS INC. HOBOKEN

USA GERMANY USA

C08/011 RAINBOWS • DORITOS • DORITOS • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • MED. AG. OMD, NEW YORK

USA

C08/032 CHOR CHANG • WWF - THAILAND • WWF - THAILAND • ENT./AG. OGILVY & MATHER, BANGKOK • PROD. CO. HONOR BANGKOK

THAILAND

C08/040 #SQUARESHAKES • SONIC DRIVE-IN • SONIC DRIVE-IN • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. ELEVEL FILMS SAN FRANCISCO

USA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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iHEARTMEDIA PRESENTS

AN INTIMATE CONVERSATION WITH

USHER HOSTED BY RYAN SEACREST

TUESDAY, JUNE 21ST

2:00PM LUMIÈRE THEATRE, PALAIS

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DESIGN SHORTLIST

OTHER DIGITAL DESIGN SOLUTIONS C09/004 SIGNEMOJI • CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING • CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING • ENT./AG. TBWA\SHANGHAI • MED. AG. DOINGMEDIA, SHANGHAI • PROD. CO. DOINGFILMS SHANGHAI

CHINA

C09/009 TYPEVOICE • THE WEBBY AWARDS • AWARDS • ENT./AG. OGILVYONE NEW YORK

USA

RETAIL - PERMANENT ENVIRONMENT & EXPERIENCE DESIGN D01/008 THE GOOD NOTE • BOU KHALIL SUPERMARCHÉ • THE GOOD NOTE • ENT./AG. J. WALTER THOMPSON BEIRUT • MED. AG. J. WALTER THOMPSON BEIRUT • PROD. CO. J. WALTER THOMPSON BEIRUT

LEBANON

RETAIL - TEMPORARY AND POP-UP ENVIRONMENT & EXPERIENCE DESIGN D02/010 MCTRAX • MCDONALD’S • PLACEMET • ENT./AG. TBWA\NEBOKO, AMSTERDAM • PROD. CO. TBWA\NEBOKO AMSTERDAM

THE NETHERLANDS

D02/023 BEHIND THE LEATHER • PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS • PETA ASIA • ENT./AG. OGILVY & MATHER, BANGKOK • PROD. CO. MEOUR BANGKOK

THAILAND

D02/027 INNOVATING EVOLUTION • SAMSUNG ELECTRONICS • IFA 2015, SAMSUNG ELECTRONICS • ENT./AG. CHEIL GERMANY, SCHWALBACH

GERMANY

POINT OF SALE, CONSUMER TOUCHPOINTS & INSTORE COLLATERAL D03/005 ICE & FIRE • BEIJING NAXIN CREATIVE TRADE CO., • COMMODITY • ENT./AG. J. WALTER THOMPSON BEIJING

CHINA

D03/012 THE 2 LITRE TOWEL • AUSTRALIAN WEAVING • 2 LITRE TOWEL • ENT./AG. M&C SAATCHI MELBOURNE, MELBOURNE

AUSTRALIA

D03/018 MA PLACE EST DANS LA SALLE • PRODISS • ENTERTAINMENT • ENT./AG. FRED & FARID PARIS • PROD. CO. FRED & FARID PARIS

FRANCE

D03/019 THE WORLD EXPIRATION DATE • GLOBAL EXPORT • AMERICAN GARDEN • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

D03/041 IKEA. IT’S THAT AFFORDABLE. • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

D03/049 ONE-DROP BOTTLE • HENKEL • PRIL • ENT./AG. TBWA\RAAD, DUBAI • PROD. CO. CAPITAL D STUDIO DUBAI / MONTAGE PRODUCTIONS, DUBAI / PLOT STUDIO, BOGOTÁ

UNITED ARAB EMIRATES

SPATIAL BRAND INSTALLATION & EXPERIENCE D04/003 US PRIMARY PRESIDENT. DEBATE SPIN ROOM… • GOOGLE • GOOGLE TRENDS, GOOGLE CONSUM. SURVEYS, YOUTUBE, GOOGLE CARDBOARD, GOOGLE SEARCH • ENT./AG. GOOGLE, NY/HARBINGER OUTREACH, WASHING. DC • PROD. CO. HARBINGER OUTREACH WASHING. DC USA D04/004 DELQA • MICROSOFT • MICROSOFT KINECT • ENT./AG. LISTEN, NEW YORK

USA

D04/005 MT EXPO 2015 • KAMOI KAKOSHI CO. • MASKING TAPE • ENT./AG. IYAMADESIGN, TOKYO

JAPAN

D04/006 MT EX YOKOHAMA • KAMOI KAKOSHI CO. • MASKING TAPE • ENT./AG. IYAMADESIGN, TOKYO

JAPAN

D04/007 MT EX 3331 • KAMOI KAKOSHI CO. • MASKING TAPE • ENT./AG. IYAMADESIGN, TOKYO

JAPAN

D04/008 TARGET TOO • TARGET • BRAND LOVE • ENT./AG. TARGET CREATIVE, MINNEAPOLIS • MED. AG. TARGET CREATIVE, MINNEAPOLIS • PROD. CO. TARGET CREATIVE MINNEAPOLIS

USA

D04/019 UNEXPECTED COURTS • AKZO NOBEL N.V. • CORAL PAINTS • ENT./AG. NBS, RIO DE JANEIRO • PROD. CO. PIXEL PRODUTORA RIO DE JANEIRO

BRAZIL

D04/022 VAN GOGH BNB • ART INSTITUTE OF CHICAGO • «VAN GOGH «»BEDROOMS»» EXHIBIT» • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO

USA

D04/027 MUSEUM OF FEELINGS • SC JOHNSON • GLADE • ENT./AG. OGILVY & MATHER , CHICAGO • PROD. CO. RADICAL MEDIA NEW YORK

USA

D04/043 ARTQUARIUM • PAPAWIN CO. • HI-JET INKJET PAPER • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

D04/052 ACTUAL REALITY • JAGUAR LAND ROVER NEW ZEALAND • JAGUAR F-TYPE • ENT./AG. Y&R NZ, AUCKLAND • MED. AG. Y&R NZ, AUCKLAND • PROD. CO. 8 AUCKLAND

NEW ZEALAND

D04/061 GAYNZ • ANZ • ANZ BANK • ENT./AG. TBWA MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

AUSTRALIA

SCULPTURAL BRAND INSTALLATION & EXPERIENCE D05/004 #SMARTEFFECT • MERCEDES-BENZ PORTUGAL • SMART FORTWO • ENT./AG. BBDO PORTUGAL, LISBON • MED. AG. COMON.PT, LISBON • PROD. CO. JACK THE MAKER LISBON / WONDR, LISBON / PIX MIX, LISBON

PORTUGAL

D05/006 UNFORGOTTEN SOLDIERS • SKY TELEVISION NEW ZEALAND • HISTORY CHANNEL • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. OMD NEW ZEALAND , AUCKLAND • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

NEW ZEALAND

D05/011 REINCARNATION • J.WALTER THOMPSON3 • SÃO PAULO CITY HALL • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

D05/021 BIRD HOUSE ALARM • GENERALI INSURANCE • INSURANCE • ENT./AG. OGILVY MADRID • PROD. CO. DIVISION Q MADRID

SPAIN

D05/023 THE IMAGINARY FRIEND COLLECTION • V&A • MUSEUM OF CHILDHOOD • ENT./AG. AMVBBDO, LONDON • PROD. CO. AARDMAN ANIMATIONS BRISTOL / DWARF & GROUND CONTROL, LONDON / PICASSO PICTURES, LONDON / BLINKINK, LONDON / PSYOP, LONDON

UK

D05/035 HIGHWAY ROBBERY • VOLVO CAR USA • 2016 VOLVO XC90 T8 • ENT./AG. GREY NEW YORK • PROD. CO. 1STAVEMACHINE NEW YORK

USA

LIVE EVENTS D06/004 THE WINNING SHOT • BACARDI • GREY GOOSE • ENT./AG. BBDO, NEW YORK • PROD. CO. URBANDADDY NEW YORK

USA

D06/009 MOST OPEN TEST DRIVE • DAIMLER AG, SMART • SMART FORTWO CABRIO 453 • ENT./AG. BBDO GROUP GERMANY, BERLIN • PROD. CO. MARKENFILM CROSSING HAMBURG

GERMANY

D06/021 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK

USA

D06/030 JUST ONE LOOK • DEPAUL FRANCE • CHARITY • ENT./AG. PUBLICIS CONSEIL, PARIS

FRANCE

D06/040 ACTUAL REALITY • JAGUAR LAND ROVER NEW ZEALAND • JAGUAR F-TYPE • ENT./AG. Y&R NZ, AUCKLAND • MED. AG. Y&R NZ, AUCKLAND • PROD. CO. 8 AUCKLAND

NEW ZEALAND

D06/047 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE

AUSTRALIA

D06/048 SMS LAST WORDS • GLOBAL ROAD SAFETY PARTENERSHIP • GLOBAL ROAD SAFETY • ENT./AG. HAVAS WORLDWIDE SHANGHAI • MED. AG. HAVAS WORLDWIDE SHANGHAI • PROD. CO. HAVAS WORLDWIDE SHANGHAI / SHINEWORKS, SHANGHAI

CHINA

D06/050 GOOGLE I/O 2015… • GOOGLE I/O • GOOGLE I/O PRE-SHOW • ENT./AG. GOOGLE, MOUNTAIN VIEW/REZIN8, TEMPE/KING VOLCANO WORLD INDUS., LA/WHIRLED, VENICE • PROD. CO. REZIN8 TEMPE/KING VOLCANO WORLD INDUS., LA/HIRLED, VENICE/YU+CO, HOLLYWOOD

USA

NON-COMMERCIAL EXHIBITIONS & EXPERIENCES D07/001 BEHIND THE LEATHER • PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS • PETA ASIA • ENT./AG. OGILVY & MATHER, BANGKOK • PROD. CO. MEOUR BANGKOK

THAILAND

D07/020 UNEXPECTED COURTS • AKZO NOBEL N.V. • CORAL PAINTS • ENT./AG. NBS, RIO DE JANEIRO • PROD. CO. PIXEL PRODUTORA RIO DE JANEIRO

BRAZIL

D07/021 UNTOUCHABLE CARS • MOUNTAIN RIDERS • MOUNTAIN RIDERS • ENT./AG. J. WALTER THOMPSON PARIS, NEUILLY SUR SEINE • PROD. CO. 2H56 PRODUCTIONS PARIS / THE MIX MEN, PARIS

FRANCE

D07/044 SMS LAST WORDS • GLOBAL ROAD SAFETY PARTENERSHIP • GLOBAL ROAD SAFETY • ENT./AG. HAVAS WORLDWIDE SHANGHAI • MED. AG. HAVAS WORLDWIDE SHANGHAI • PROD. CO. HAVAS WORLDWIDE SHANGHAI / SHINEWORKS, SHANGHAI D07/054 FACE BLINDNESS • FACEBLIND.ORG • FACE BLINDNESS • ENT./AG. Y&R DUBAI • PROD. CO. CONCEPT VIEW MEDIA DUBAI

CHINA

UNITED ARAB EMIRATES

TRADE STANDS D08/009 MERCEDES-BENZ AT THE IAA 2015 • DAIMLER • MERCEDES-BENZ CARS • ENT./AG. ATELIER MARKGRAPH, FRANKFURT / JANGLED NERVES, STUTTGART / TLD PLANUNGSGRUPPE, ESSLINGEN AM NECKAR

GERMANY

OMNICHANNEL EXPERIENCE D09/002 THE SECRET NUM8RS • ATOMIC SOUL • KRAFTWERK • ENT./AG. KITCHEN LEO BURNETT, OSLO / VOID, OSLO • MED. AG. KITCHEN LEO BURNETT, OSLO • PROD. CO. KITCHEN LEO BURNETT OSLO / VELCRUX, OSLO D09/003 MUSEUM OF FEELINGS • SC JOHNSON • GLADE • ENT./AG. OGILVY & MATHER , CHICAGO • PROD. CO. RADICAL MEDIA NEW YORK

NORWAY USA

WAYFINDING & SIGNAGE D10/001 NARITA INTERNATIONAL AIRPORT TERMINAL 3 • NARITA INTERNATIONAL AIRPORT CORPORATION • NARITA INTERNATIONAL AIRPORT TERMINAL 3 • ENT./AG. PARTY, TOKYO

JAPAN

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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DESIGN SHORTLIST

LIONS DAILY NEWS

COMPREHENSIVE RANGE E01/001 ORIGINALS • MCDONALD’S • FAST FOOD • ENT./AG. TBWA\PARIS

FRANCE

ALCOHOLIC DRINKS E04/013 JAPANESE SAKE KOI • IMAYOTSUKASA SAKE BREWERY CO. • JAPANESE SAKE KOI • ENT./AG. BULLET, TOKYO

JAPAN

E04/020 EDIBLE SIX PACK RINGS • SALTWATER BREWERY • SALTWATER BREWERY • ENT./AG. WE BELIEVERS, NEW YORK • PROD. CO. ENTELEQUIA SUSTAINABLE DEVELOPMENT METEPEC / PERSONAL MUSIC, MIAMI / MOVING FORWARD STUDIOS, MIAMI E04/022 NOAM • NOAM • NOAM BAVARIAN LAGER • ENT./AG. ACNE ADVERTISING, STOCKHOLM E04/025 JÄGERMEISTER COOLPACK • MAST-JÄGERMEISTER • JÄGERMEISTER • ENT./AG. CHEIL GERMANY, SCHWALBACH • MED. AG. CHEIL GERMANY, SCHWALBACH E04/039 STILLHOUSE PACKAGING • STILLHOUSE SPIRITS COMPANY • AMERICAN WHISKEY • ENT./AG. SANDSTROM PARTNERS, PORTLAND E04/041 TOAST ALE • FEEDBACK • TOAST ALE • ENT./AG. PUBLICIS LONDON

USA SWEDEN GERMANY USA

UNITED KINGDOM

E04/046 AGEING WINE BOTTLES • WEINGUT KNIPSER • WINE • ENT./AG. KOLLE REBBE, HAMBURG / KOREFE, HAMBURG

GERMANY

HEALTHCARE & PHARMACY E05/001 LE SANTI • VERTEX • LE SANTI • ENT./AG. :OTVETDESIGN, ST. PETERSBURG

RUSSIA

E05/008 BRAILLE BRICKS • DORINA NOWILL FOUNDATION • INSTITUTIONAL • ENT./AG. LEW’LARA\TBWA, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

SUSTAINABLE PACKAGING E10/010 GREEN MILLIMETRE • LYCEUM OF PHILIPPINES UNIVERSITY • EDUCATION/ ENVIRONMENT • ENT./AG. VML QAIS, SINGAPORE

SINGAPORE

SPECIAL EDITIONS & PROMOTIONAL PACKAGING E11/003 NAMELESS PAINTS • KOKUYO • STATIONERY • ENT./AG. DENTSU INC, TOKYO / TOHOKUSHINSHA FILM CORPORATION • PROD. CO. TOHOKUSHINSHA FILM CORPORATION

JAPAN

E11/054 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

JAPAN

E11/064 RAID® “ROACH RESTAURANTS” • S.C. JOHNSON • RAID® ROACH BAITS • ENT./AG. ENERGY BBDO, CHICAGO • MED. AG. PHD, CHICAGO

USA

E11/079 TOX HEAVY WEIGHT PACKAGING • TOX • TOX • ENT./AG. KOLLE REBBE, HAMBURG

GERMANY

E11/087 AGEING WINE BOTTLES • WEINGUT KNIPSER • WINE • ENT./AG. KOLLE REBBE, HAMBURG / KOREFE, HAMBURG

GERMANY

OTHER PACKAGING E12/016 THE LIVE FISH PACK • MILA • FROZEN FOOD • ENT./AG. Y&R WARSAW • MED. AG. Y&R WARSAW • PROD. CO. Y&R WARSAW

POLAND

LOGO DESIGN: LOCAL COMPANIES & BRANDS F01/001 THE VISUAL SOUND LOGO • MÜNCHNER PHILHARMONIKER - LANDESHAUPTSTADT MÜNCHEN • MÜNCHNER PHILHARMONIKER • ENT./AG. HEYE, MUNICH F01/019 PARC OLYMPIQUE | 40TH ANNIVERSARY • PARC OLYMPIQUE • 40TH ANNIVERSARY IDENTITY • ENT./AG. LG2BOUTIQUE, MONTRÉAL F01/020 COMEDY FEST • KITAS KAMPAS • BRAND IDENTITY • ENT./AG. NOT PERFECT Y&R, VILNIUS

GERMANY CANADA LITHUANIA

LOGO DESIGN: INTERNATIONAL COMPANIES & BRANDS F02/014 STRIKETHROUGH • ADIDAS • ADIDAS • ENT./AG. JOHANNES LEONARDO, NEW YORK

USA

TYPOGRAPHY: POSTER F03/002 SHEDDING LIGHT ON WHAT MATTERS • TORONTO PFLAG • PFLAG • ENT./AG. J. WALTER THOMPSON CANADA, TORONTO

CANADA

F03/014 CALENDAR • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

UNITED KINGDOM

F03/015 TYPOGRAPHY OF CENSORSHIP • AMNESTY TURKEY • SOCIAL RESPONSABILITY • ENT./AG. CONCEPT, ISTANBUL • PROD. CO. CONCEPT ISTANBUL

TURKEY

F03/046 GAY (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • PROD. CO. GREYWORKS LONDON

UNITED KINGDOM

F03/069 TYPEFACES • SCOTT LAMBERT/THE PARTNERS • CHILDREN’S BOOK • ENT./AG. THE PARTNERS, LONDON

UNITED KINGDOM

TYPOGRAPHY: PRINT & EDITORIAL F04/026 KOBE’S RULES BOOK • ESPN • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO • PROD. CO. DELICATESSEN FILMES SÃO PAULO

BRAZIL

TYPOGRAPHY: BRAND, CORPORATE & OTHER COMMUNICATION DESIGN F05/019 SHIFTING PERSPECTIVES • SYDNEY OPERA HOUSE • SCULPTURAL TYPOGRAPHY • ENT./AG. INTERBRAND AUSTRALIA, SYDNEY F05/023 DOWNTOWN FONTS • AL ISMAELIA FOR REAL ESTATE INVESTMENT • DOWNTOWN FONTS • ENT./AG. J. WALTER THOMPSON CAIRO • PROD. CO. J. WALTER THOMPSON CAIRO

AUSTRALIA EGYPT

TYPOGRAPHY: DIGITAL F07/007 TYPEVOICE • THE WEBBY AWARDS • AWARDS • ENT./AG. OGILVYONE NEW YORK

USA

ILLUSTRATION: POSTER F08/002 POLAR BEAR • ROBIN WOOD • ROBIN WOOD • ENT./AG. GRABARZ & PARTNER, HAMBURG

GERMANY

F08/003 CAPUCHIN MONKEY • ROBIN WOOD • ROBIN WOOD • ENT./AG. GRABARZ & PARTNER, HAMBURG

GERMANY

F08/004 DEER • ROBIN WOOD • ROBIN WOOD • ENT./AG. GRABARZ & PARTNER, HAMBURG

GERMANY

F08/029 BREAKING A FATAL PATTERN • QATAR ISLAMIC BANK • PUBLIC SAFETY AWARENESS • ENT./AG. MEMAC OGILVY & MATHER, DOHA / MEMAC OGILVY, DUBAI F08/058 DIRTY WATER COLOR • ABS-CBN FOUNDATION • ABS-CBN FOUNDATION • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY F08/087 ART WITH WATSON: THROUGH COGNITIVE EYES • IBM • IBM WATSON • ENT./AG. OGILVY & MATHER, NEW YORK

QATAR THE PHILIPPINES USA

F08/124 SURPRISING MANNERS • YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO • ONE SHOW 2014 AWARDS EXHIBITION IN JAPAN • ENT./AG. DENTSU INC, TOKYO

JAPAN

F08/125 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

JAPAN

F08/127 STEPPENWOLF 40 SERIES 4 • STEPPENWOLF • STEPPENWOLF 40TH ANNIVERSARY CAMPAIGN • ENT./AG. OGILVY & MATHER , CHICAGO

USA

F08/145 BOEING FLYPAPER • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

ILLUSTRATION: PRINT & EDITORIAL F09/003 DEER • ROBIN WOOD • ROBIN WOOD • ENT./AG. GRABARZ & PARTNER, HAMBURG F09/013 NON-STOP ANNUAL REPORT • EDMONTON INTERNATIONAL AIRPORT • ANNUAL REPORT • ENT./AG. DDB CANADA, EDMONTON F09/014 DARK LONDON • LANDOR • BRAND CONSULTANCY & DESIGN • ENT./AG. LANDOR, LONDON F09/018 1 FOR 7 • HONG KONG TRANSPLANT SPORTS ASSOCIATION • ORGAN DONATION • ENT./AG. DDB WORLDWIDE, HONG KONG • MED. AG. PHD F09/019 DIRTY WATER COLOR • ABS-CBN FOUNDATION • ABS-CBN FOUNDATION • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY F09/033 FLY CHARTS • FLIGHT CENTRE • AFFORDABLE FLIGHTS • ENT./AG. M&C SAATCHI ABEL, CAPE TOWN F09/047 TRANSGENDER • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

GERMANY CANADA UNITED KINGDOM HONG KONG THE PHILIPPINES SOUTH AFRICA CHINA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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31

ILLUSTRATION: OTHER COMMUNICATION DESIGN F10/005 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG F10/016 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO F10/026 ADDRESSING THE PROBLEM • WHAT3WORDS • ADDRESSING SYSTEM • ENT./AG. OGILVYONE LONDON

GERMANY JAPAN UNITED KINGDOM

ILLUSTRATION: PACKAGING F11/001 ORIGINALS • MCDONALD’S • FAST FOOD • ENT./AG. TBWA\PARIS

FRANCE

F11/005 LE CHOCOLAT DES FRANÇAIS, PACKAGINGS • LE CHOCOLAT DES FRANÇAIS • CHOCOLATE BARS • ENT./AG. LE CHOCOLAT DES FRANÇAIS, PARIS

FRANCE

F11/008 CEMENT FOR COLLECTORS • ARGOS CEMENTS • CEMENT PACKAGES • ENT./AG. TBWA\COLOMBIA, BOGOTA F11/011 SEEDLIP • SEEDLIP • NON-ALCOHOLIC DISTILLED SPIRIT • ENT./AG. PEARLFISHER, NEW YORK CITY, NY F11/021 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

COLOMBIA USA JAPAN

ILLUSTRATION: DIGITAL F12/006 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG F12/025 THE A-Z OF SEX AND DISABILITY • SCOPE • CHARITY • ENT./AG. GREY LONDON

GERMANY UNITED KINGDOM

ILLUSTRATION: BRAND ENVIRONMENT & EXPERIENCE DESIGN F13/008 ARTQUARIUM • PAPAWIN CO. • HI-JET INKJET PAPER • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

SOUND DESIGN F14/002 PIANO OF UNIFICATION • MINISTRY OF UNIFICATION • MINISTRY OF UNIFICATION • ENT./AG. CHEIL WORLDWIDE, SEOUL • MED. AG. CHEIL WORLDWIDE, SEOUL F14/003 DELQA • MICROSOFT • MICROSOFT KINECT • ENT./AG. LISTEN, NEW YORK

SOUTH KOREA USA

F14/009 DON’T LOOK AWAY • USHER • INTERACTIVE MUSIC VIDEO • ENT./AG. AKQA, SÃO PAULO F14/010 SHOUT DOWN ARMS • CONTROL ARMS • PETITION AGAINST ARMS TRADE • ENT./AG. SCHOLZ & FRIENDS, BERLIN F14/015 BOB DYLAN: STUDIO A REVISITED • LEGACY RECORDINGS / SONY MUSIC • BOB DYLAN THE CUTTING EDGE ALBUM • ENT./AG. HAVAS WORLDWIDE NEW YORK • PROD. CO. STUDIO 6 NEW YORK F14/034 LISTEN TO ME • URAL MUSIC NIGHT • URAL MUSIC NIGHT FESTIVAL • ENT./AG. VOSKHOD, EKATERINBURG • MED. AG. VOSKHOD, EKATERINBURG

BRAZIL GERMANY USA RUSSIA

MOTION GRAPHICS DESIGN & ANIMATION F15/003 THE WORLD OF AUTISM • AUTISM SPEAKS • AUTISM SPEAKS • ENT./AG. BBDO, NEW YORK • PROD. CO. LOBO SÃO PAULO

USA

F15/005 MALAK AND THE BOAT • UNICEF • HUMANITARIAN AID • ENT./AG. 180LA, SANTA MONICA • MED. AG. 180LA, SANTA MONICA • PROD. CO. HOUSE OF COLORS SAO PAULO

USA

F15/007 PAPER • AMERIAN HONDA MOTOR CO. • HONDA • ENT./AG. RPA, SANTA MONICA • PROD. CO. RESET SANTA MONICA / ROCK PAPER SCISSORS, SANTA MONICA / A52, SANTA MONICA / FACTORY , LONDON F15/014 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG F15/018 HYPERVENOM II • NIKE • NIKE HYPERVENOM II FOOTBALL BOOT • ENT./AG. MANVSMACHINE, LONDON • PROD. CO. MANVSMACHINE LONDON / ECHOLAB, DUBLIN F15/024 NEW YEAR’S EVE • MASTERCARD • MASTERCARD • ENT./AG. MCCANN XBC, NEW YORK F15/025 MONSTER STAINS • UNILEVER • PERSIL • ENT./AG. OGILVY & MATHER LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. AARDMAN ANIMATIONS BRISTOL / KODE MEDIA, LONDON F15/029 A DIFFERENT PARIS • AIRBNB • AIRBNB • ENT./AG. TBWA\SINGAPORE • PROD. CO. SIXTOES TV SINGAPORE / PHOTOPLAY FILMS, SYDNEY / CUTTING EDGE, SYDNEY / SONG ZU SINGAPORE, SINGAPORE

USA GERMANY UNITED KINGDOM USA UNITED KINGDOM SINGAPORE

VIDEO / MOVING IMAGES F16/001 CLOSE TO HOME • AT&T • AT&T • ENT./AG. BBDO, NEW YORK • PROD. CO. ANONYMOUS CONTENT CULVER CITY F16/004 A KIND DRONE • ENIGMO • BUYMA • ENT./AG. DENTSU INC, TOKYO / DRILL, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. GEEK PICTURES TOKYO

USA JAPAN

F16/034 OUT THERE • CANADA GOOSE • OUTDOOR APPAREL • ENT./AG. CAA MARKET., LA/CANADA GOOSE,TORONTO • PROD. CO. SAVILLE PROD. LA, CA/CHEROKEE FILMS,AUCKLAND/SPOTWELDERS/MPC LA, S. MONICA/SKYWALKER SOUND, NICASIO/CO3, S. MONICA, CA/RUMOR MILL, NY USA F16/036 THE FAINTEST CLASP • ABC • BRAND • ENT./AG. MARCEL SYDNEY, WALSH BAY • MED. AG. ABC, SYDNEY • PROD. CO. HECKLER SYDNEY / THE POOL COLLECTIVE, SYDNEY

AUSTRALIA

F16/038 FILM “NEVER WALK ALONE” • DANISHCHURCHAID • DCA MINE ACTION • ENT./AG. GREY GROUP, SINGAPORE • PROD. CO. GREAT GUNS LONDON / CUTTERS, TOKYO

SINGAPORE

F16/048 LIFE IS ELECTRIC • PANASONIC • PANASONIC • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. TYO TOKYO / CAVIAR, TOKYO / CREATIVE POWER UNIT, TOKYO

JAPAN

PHOTOGRAPHY / CURATION OF IMAGES F17/005 WORLD TABLE TENNIS CHAMPIONSHIPS 2015 • TV TOKYO CORPORATION • WORLD TABLE TENNIS CHAMPIONSHIPS • ENT./AG. DENTSU INC, TOKYO F17/008 ICONIC MOMENTS • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF F17/024 MAGIC WORDS - THE BOOK • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO F17/026 THE SLAVE CALENDAR • IZIKO MUSEUMS OF SOUTH AFRICA • IZIKO SLAVE MUSEUM • ENT./AG. GEOMETRY GLOBAL, CAPE TOWN F17/027 YOUR TRASH TRAVELS FAR. • MIE PREFECTURE • GOVERNMENT • ENT./AG. DENTSU WEST JAPAN, ISHIKAWA / DENTSU MEITETSU COMMUNICATIONS, NAGOYA • MED. AG. DENTSU MEITETSU COMMUNICATIONS, NAGOYA F17/033 COMMIT TO SOMETHING • EQUINOX • EQUINOX • ENT./AG. WIEDEN+KENNEDY, NEW YORK F17/034 STORY BEHIND THE POPPY • ROYAL BRITISH LEGION • POPPY APPEAL • ENT./AG. RKCR/Y&R, LONDON • MED. AG. MAXUS GLOBAL, LONDON • PROD. CO. STINK LONDON F17/036 PORTRAITS • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE F17/048 URBANITE • LACOSTE • LACOSTE • ENT./AG. BETC, PARIS • PROD. CO. SPARKLINK PARIS F17/057 ALCOHOL ART CAMPAIGN: 01 - PINA COLADA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE F17/058 ALCOHOL ART CAMPAIGN: 02 - BELGIAN BEER • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE F17/063 BE SEEN • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

JAPAN GERMANY BRAZIL SOUTH AFRICA JAPAN USA UNITED KINGDOM SINGAPORE FRANCE SINGAPORE SINGAPORE UNITED ARAB EMIRATES

COPYWRITING F18/005 HEALTHY HALLOWEEN • ICA • HEALTHY FOOD • ENT./AG. KING, STOCKHOLM F18/040 MAGIC WORDS - THE BOOK • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO F18/043 POEMS FROM THE WOMB - MOBILE BOOK • THE LIFE FOUNDATION • STOPTHEGENDERCIDE.COM • ENT./AG. OGILVY & MATHER SINGAPORE

SWEDEN BRAZIL SINGAPORE

F18/054 THE SCIMITAR’S ARC, ARTBREAKS • ABC • BRAND • ENT./AG. MARCEL SYDNEY, WALSH BAY • MED. AG. ABC, SYDNEY • PROD. CO. HECKLER SYDNEY / NYLON STUDIOS, SYDNEY

AUSTRALIA

F18/055 THE FAINTEST CLASP • ABC • BRAND • ENT./AG. MARCEL SYDNEY, WALSH BAY • MED. AG. ABC, SYDNEY • PROD. CO. HECKLER SYDNEY / THE POOL COLLECTIVE, SYDNEY

AUSTRALIA

F18/057 SELFIE (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F18/058 GRIEF (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F18/059 BED (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F18/067 SIMPLE VALUE • ARGOS • SIMPLE VALUE RANGE BY ARGOS • ENT./AG. THE PARTNERS, LONDON

UNITED KINGDOM

F18/070 WAR (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F18/071 GAY (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • PROD. CO. GREYWORKS LONDO

UNITED KINGDOM

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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W H E R E G R E AT TA L E N T L I V E S 6 D E G R E E S · 7 2 A N D S U N N Y · A L B I O N · A L L I S O N + PA R T N E R S · A N O M A LY · A N T I D O T E 3 6 0 · A S S E M B LY AT T E N T I O N · B O O M M A R K E T I N G · B R U C E M A U D E S I G N · B R YA N M I L L S I R A D E S S O · C I V I L I A N · C O L L E + M C V O Y C O N C E N T R I C H E A LT H E X P E R I E N C E · C P + B · C U LT U R A U N I T E D · D O N E R · E N P L AY E X P O N E N T · G A L E H E L L O D E S I G N · H L G R O U P · H U D S U N M E D I A · H U N T E R P R · K B S · K E N N A · K I N G S DA L E S H A R E H O L D E R S E R V I C E S K W I T T K E N · L A I R D + PA R T N E R S · L B N · L U N T Z G L O B A L · M D C M E D I A PA R T N E R S · M O N O · N O R T H S TA R · PAT H R E A L I N T E R A C T I V E · R E D S C O U T · R E L E V E N T · R U M B L E F O X · S L O A N E & C O M PA N Y · S O U R C E S P I E S & A S S A S S I N S · T E A M · T H E M E D I A K I T C H E N · T R A D E X PA R T N E R S · U N I O N · U N I Q U E I N F L U E N C E V A R I C K M E D I A M A N A G E M E N T · V E R I TA S · V I T R O · YA M A M O T O · Y M E D I A L A B S

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LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

SHORTLIST

33

OUTDOOR FOOD A01/009 WATERMELON • ORIGEN ORGÂNICOS • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/010 STRAWBERRY • ORIGEN ORGÂNICOS • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/011 LETTUCE • ORIGEN ORGÂNICOS • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

A01/038 LIONS • DULCES ANÇHUAC • CHIPILETA LOLLIPOP • ENT./AG. (ANÎNIMO), MEXICO CITY

MEXICO

A01/039 MARTIANS • DULCES ANÇHUAC • CHIPILETA LOLLIPOP • ENT./AG. (ANÎNIMO), MEXICO CITY

MEXICO

A01/040 PIRANHA • DULCES ANÇHUAC • CHIPILETA LOLLIPOP • ENT./AG. (ANÎNIMO), MEXICO CITY

MEXICO

DRINKS A02/007 «BREAKDANCE» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

A02/008 «PARKOUR» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

A02/009 «SKATEBOARD» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

A02/020 ATHLETICS • GRUPO PETRÎPOLIS • IRONAGE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A02/021 SWIMMING • GRUPO PETRÎPOLIS • IRONAGE • ENT./AG. Y&R SÃO PAULO

BRAZIL

A02/029 BANNER • ACCOLADE • HARDYS WINE • ENT./AG. MCCANN, BIRMINGHAM

UNITED KINGDOM

A02/068 LOOK LEFT • JDE • PILÃO R&G • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A02/071 POOL LOUNGER • EVIAN • EVIAN • ENT./AG. BETC, PARIS • PROD. CO. RITA FILMS PARIS

FRANCE

A02/072 SUNBED • EVIAN • EVIAN • ENT./AG. BETC, PARIS • PROD. CO. RITA FILMS PARIS

FRANCE

A02/073 DIVER • EVIAN • EVIAN • ENT./AG. BETC, PARIS • PROD. CO. RITA FILMS PARIS

FRANCE

A02/074 PALM TREE • EVIAN • EVIAN • ENT./AG. BETC, PARIS • PROD. CO. RITA FILMS PARIS

FRANCE

HOUSEHOLD GOODS A03/036 TOYS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

A03/037 TOOLS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

A03/038 CEREAL • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

A03/039 LAST SLICE • S.C. JOHNSON • RAID® ROACH BAITS • ENT./AG. ENERGY BBDO, CHICAGO • MED. AG. PHD, CHICAGO

USA

A03/040 FATAL BURGER • S.C. JOHNSON • RAID® ROACH BAITS • ENT./AG. ENERGY BBDO, CHICAGO • MED. AG. PHD, CHICAGO

USA

A03/041 ADIOS TACOS • S.C. JOHNSON • RAID® ROACH BAITS • ENT./AG. ENERGY BBDO, CHICAGO • MED. AG. PHD, CHICAGO

USA

COSMETICS, TOILETRIES, HEALTHCARE & PHARMACY A04/021 THE ROCKER • LEHNING • VOXPAX • ENT./AG. HAVAS WORLDWIDE PARIS, PUTEAUX • PROD. CO. ILLUSION BANGKOK / LA MANUFACTURE PARIS

FRANCE

A04/030 YOUR HAIR STAYS: SOCCER • GARNIER • FRUCTIS GROW STRONG • ENT./AG. PUBLICIS MEXICO, MEXICO CITY

MEXICO

A04/050 PENCIL • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/051 MONEY • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

A04/052 KEYS • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

MISCELLANEOUS A05/004 SURFER’S EVEREST • FATUM SURFBOARDS • FATUM SURFBOARDS • ENT./AG. PHILIPP UND KEUNTJE, HAMBURG

GERMANY

A05/005 MY EVEREST #2 • FATUM SURFBOARDS • FATUM SURFBOARDS • ENT./AG. PHILIPP UND KEUNTJE, HAMBURG

GERMANY

A05/006 MY EVEREST #3 • FATUM SURFBOARDS • FATUM SURFBOARDS • ENT./AG. PHILIPP UND KEUNTJE, HAMBURG

GERMANY

CLOTHING, FOOTWEAR & ACCESSORIES A06/019 SAMBA • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

A06/020 FUTEBOL • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

A06/021 BOSSA NOVA • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

A06/022 ARARA • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

A06/023 PIER • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

HOME APPLIANCES, FURNISHINGS, CONSUMER ELECTRONICS & TECHNOLOGY A07/058 NEON_3 • OLYMPUS • PHOTOGRAPHY & CAMERA • ENT./AG. RAFINERI , ISTANBUL

TURKEY

A07/077 LETTERBOX • BROTHER FRANCES • BROTHER P-TOUCH LABEL PRINTER • ENT./AG. ROSAPARK, PARIS

FRANCE

A07/079 URN • BROTHER FRANCES • BROTHER P-TOUCH LABEL PRINTER • ENT./AG. ROSAPARK, PARIS

FRANCE

A07/088 COLOR BARS • APPLE • APPLE TV • ENT./AG. TBWA\MEDIA ARTS LAB, LOS ANGELES • MED. AG. OMD, NEW YORK

USA

CARS & AUTOMOTIVE PRODUCTS & SERVICES A08/047 BUCKETBAG • VOLKSWAGEN • KEYLESS ACCESS • ENT./AG. DDB GROUP DÜSSELDORF

GERMANY

A08/048 TOTE • VOLKSWAGEN • KEYLESS ACCESS • ENT./AG. DDB GROUP DÜSSELDORF

GERMANY

A08/049 CLUTCH • VOLKSWAGEN • KEYLESS ACCESS • ENT./AG. DDB GROUP DÜSSELDORF

GERMANY

A08/079 BLUE GATE • MAN LATIN AMERICA • VOLKSWAGEN TRUCKS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

A08/080 GREEN GATE • MAN LATIN AMERICA • VOLKSWAGEN TRUCKS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

A08/091 VOLVO «AIRBAG» CYCLIST • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

A08/092 VOLVO «AIRBAG» PEDESTRIAN • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

A08/093 VOLVO «AIRBAG» RUNNER • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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20/06/2016 2:51 AM

THE ART OF THE DEAL:

LET’S MAKE A MOVIE FEATURING ADAM CAROLLA DIRECTOR, CEO, GEARHEAD FILMS

MONDAY, JUNE 20 17:30 – 18:00, THE FORUM WITNESS A LIVE CREATIVE NEGOTIATION BETWEEN A CELEBRITY FILMMAKER AND ONE OF THE WORLD’S MOST ICONIC BRANDS.

ALSO FEATURING

PETER HORST CMO, THE HERSHEY COMPANY

NATE ADAMS PRESIDENT OF PRODUCTION, GEARHEAD FILMS

MODERATOR

MARCUS PETERZELL EVP, ENTERTAINMENT, KETCHUM

PRESENTED BY

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MONDAY / JUNE 20 / 2016

OUTDOOR SHORTLIST

35

RETAIL, E-COMMERCE, RESTAURANTS & FAST FOOD CHAINS A09/039 READ BETTER STORIES - CURRY • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

A09/040 READ BETTER STORIES - BOOTS • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

A09/041 READ BETTER STORIES - GYM • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

A09/056 BED • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

A09/057 LAMP • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

A09/058 NIGHTSTAND • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

A09/059 TABLE • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

A09/060 BOOKCASE • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI

UNITED ARAB EMIRATES

A09/069 BIG MAC • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/070 WHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/071 MCWHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/082 PEACE DOVE • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/083 PEACE FINGERS • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/084 OLIVE BRANCH • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

A09/086 BIG MAC • MC DONALD’S • DICOUNT COUPONS • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO

BRAZIL

A09/087 MCCHICKEN • MC DONALD’S • DICOUNT COUPONS • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO

BRAZIL

A09/088 MCFISH • MC DONALD’S • DICOUNT COUPONS • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO

BRAZIL

TRAVEL & TRANSPORT A10/038 AIRBNB ANIMALS | PIG • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

A10/039 AIRBNB ANIMALS | ARMADILLO • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

A10/040 AIRBNB ANIMALS | SPIDER • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

A10/041 AIRBNB ANIMALS | OCTOPUS • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

A10/042 ANIMALS | PENGUIN • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON A10/046 ENDLESS TRIP 1 • EXPEDIA.MX • EXPEDIA+ • ENT./AG. Y&R MEXICO

USA MEXICO

A10/047 ENDLESS TRIP 2 • EXPEDIA.MX • EXPEDIA+ • ENT./AG. Y&R MEXICO

MEXICO

A10/048 ENDLESS TRIP 3 • EXPEDIA.MX • EXPEDIA+ • ENT./AG. Y&R MEXICO

MEXICO

A10/049 ENDLESS TRIP 4 • EXPEDIA.MX • EXPEDIA+ • ENT./AG. Y&R MEXICO

MEXICO

ENTERTAINMENT & LEISURE A11/023 SIRIUSXM TOP COMIC PET GROOMER • SIRIUSXM • SIRIUSXM HELP A COMEDIAN • ENT./AG. TAXI CANADA, TORONTO

CANADA

A11/045 CHAV (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON • PROD. CO. GREYWORKS LONDON

UNITED KINGDOM

A11/046 WAR (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

MEDIA & PUBLICATIONS A12/057 ANATOMY • L’EQUIPE • L’EQUIPE • ENT./AG. DDB PARIS

FRANCE

A12/058 MAP • L’EQUIPE • L’EQUIPE • ENT./AG. DDB PARIS

FRANCE

A12/066 SOCIETAL STRESS • HUMO MAGAZINE • HUMO MAGAZINE’S STRESS SPECIAL • ENT./AG. MORTIERBRIGADE, BRUSSELS

BELGIUM

A12/067 HOUSEHOLD STRESS • HUMO MAGAZINE • HUMO MAGAZINE’S STRESS SPECIAL • ENT./AG. MORTIERBRIGADE, BRUSSELS

BELGIUM

A12/069 JAWS SCENE REPETITION - VIDEO ON DEMAND • VTR - CABLE TV • VTR - VIDEO ON DEMAND • ENT./AG. GREY CHILE, SANTIAGO

CHILE

A12/070 THE SHINING SCENE REPETITION - VIDEO ON DEMAND • VTR - CABLE TV • VTR - VIDEO ON DEMAND • ENT./AG. GREY CHILE, SANTIAGO

CHILE

FINANCIAL PRODUCTS & SERVICES A13/012 FALL 2016 - LILLY • ERGO VERSICHERUNGSGRUPPE • ACCIDENT INSURANCE • ENT./AG. TRACK , HAMBURG A13/013 FALL 2016 - LAURA • ERGO VERSICHERUNGSGRUPPE • ACCIDENT INSURANCE • ENT./AG. TRACK , HAMBURG A13/017 GLOBAL TRANSFER • HSBC • INTERNATIONAL MONEY TRANSFER • ENT./AG. J. WALTER THOMPSON DUBAI

GERMANY GERMANY UNITED ARAB EMIRATES

CORPORATE IMAGE & SPONSORSHIP A16/019 ANTHEM • GUINNESS • GUINNESS RUGBY • ENT./AG. IRISH INTERNATIONAL BBDO, DUBLIN

IRELAND

A16/029 “KYLE DON’T STOP” #NBAVOTE AWAY POSTER • MLSE • NBA TEAM • ENT./AG. SID LEE, TORONTO, ON • PROD. CO. M&H GRAPHICS TORONTO

CANADA

A16/030 “KYLE DON’T STOP” #NBAVOTE ALTERNATE POSTER • MLSE • NBA TEAM • ENT./AG. SID LEE, TORONTO, ON • PROD. CO. M&H GRAPHICS TORONTO

CANADA

A16/031 “KYLE DON’T STOP” #NBAVOTE HOME POSTER • MLSE • NBA TEAM • ENT./AG. SID LEE, TORONTO, ON • PROD. CO. M&H GRAPHICS TORONTO

CANADA

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC SECTOR & AWARENESS MESSAGES A17/083 TURTLE • SEA SHEPHERD • ANTI-TRAWL NETS • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

A17/084 DOLPHIN • SEA SHEPHERD • ANTI-TRAWL NETS • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

A17/085 SHARK • SEA SHEPHERD • ANTI-TRAWL NETS • ENT./AG. DDB GROUP SINGAPORE

SINGAPORE

A17/107 WALLS • JORGE CASTAÑEDA • #IMPROUDTOBEMEXICAN • ENT./AG. WING, NEW YORK • MED. AG. WING, NEW YORK • PROD. CO. WING NEW YORK

USA

A17/108 PROBLEMS • JORGE CASTAÑEDA • #IMPROUDTOBEMEXICAN • ENT./AG. WING, NEW YORK • MED. AG. WING, NEW YORK • PROD. CO. WING NEW YORK

USA

A17/109 PEOPLE • JORGE CASTAÑEDA • #IMPROUDTOBEMEXICAN • ENT./AG. WING, NEW YORK • MED. AG. WING, NEW YORK • PROD. CO. WING NEW YORK

USA

A17/165 BEN NGHE RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

A17/166 NGA BAY RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

A17/167 SAIGON RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

A17/174 SKYLINE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A17/175 ICEBERG • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A17/176 DUNES • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A17/177 WHITE FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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MONDAY / JUNE 20 / 2016

OUTDOOR SHORTLIST

37

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC SECTOR & AWARENESS MESSAGES A17/178 GREY FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A17/179 BLACK FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

A17/182 OLD AGE • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

A17/183 RAT HOME • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

A17/184 SCHOOL BULLY • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

A17/185 TRANSGENDER • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

A17/186 STUDY STRESS • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

FOOD B01/020 CHOCOLATE • FREDDO • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

B01/021 MINT • FREDDO • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

B01/022 STRAWBERRY • FREDDO • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

B01/031 HUNGER TRAP 1 • MARS • SNICKERS • ENT./AG. IMPACT BBDO , DUBAI

UNITED ARAB EMIRATES

B01/032 HUNGER TRAP 2 • MARS • SNICKERS • ENT./AG. IMPACT BBDO , DUBAI

UNITED ARAB EMIRATES

B01/033 HUNGER TRAP 3 • MARS • SNICKERS • ENT./AG. IMPACT BBDO , DUBAI

UNITED ARAB EMIRATES

B01/063 UNCONDITIONAL KISSES • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

B01/064 FIRST KISS • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

B01/065 LOVING KISS • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

B01/066 FOREVER KISS • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

DRINKS B02/040 MAN • DUTCH MILL CO. • ARABUS 3 IN 1 COFFEE • ENT./AG. MONDAY, BANGKOK

THAILAND

B02/041 LADY • DUTCH MILL CO. • ARABUS 3 IN 1 COFFEE • ENT./AG. MONDAY, BANGKOK

THAILAND

B02/042 OFFICE • DUTCH MILL CO. • ARABUS 3 IN 1 COFFEE • ENT./AG. MONDAY, BANGKOK

THAILAND

B02/065 MANSION • CAFÉ CARIBE • CORP. CAFÉ CARIBE • ENT./AG. PROLAM Y&R, SANTIAGO

CHILE

B02/066 CHURCH • CAFÉ CARIBE • CORP. CAFÉ CARIBE • ENT./AG. PROLAM Y&R, SANTIAGO

CHILE

B02/067 RESTAURANT • CAFÉ CARIBE • CORP. CAFÉ CARIBE • ENT./AG. PROLAM Y&R, SANTIAGO

CHILE

HOUSEHOLD GOODS B03/019 MAN • CPPQ • PREMATEK • ENT./AG. FAHRENHEIT DDB, LIMA

PERU

B03/020 COUPLE • CPPQ • PREMATEK • ENT./AG. FAHRENHEIT DDB, LIMA

PERU

B03/021 CHAMELEON • THE CLOROX COMPANY • KINGSFORD MATCH LIGHT CHARCOAL • ENT./AG. ALMA DDB, MIAMI

USA

B03/023 COBRA • THE CLOROX COMPANY • KINGSFORD MATCH LIGHT CHARCOAL • ENT./AG. ALMA DDB, MIAMI

USA

B03/026 BLONDE • THE CLOROX COMPANY • LIQUID PLUMR • ENT./AG. ALMA DDB, MIAMI B03/035 MOOSE • COLSUBSIDIO SUPERMARKETS • TRANSPARENT FILM PVC • ENT./AG. MULLENLOWE SSP3, BOGOTÁ D.C.

USA COLOMBIA

B03/042 SQUID • UNILEVER (SUNLIGHT) • SUNLIGHT DISH WASHING DETERGENT • ENT./AG. MULLENLOWE SINGAPORE

SINGAPORE

B03/043 PIG • UNILEVER (SUNLIGHT) • SUNLIGHT DISH WASHING DETERGENT • ENT./AG. MULLENLOWE SINGAPORE

SINGAPORE

COSMETICS, TOILETRIES, HEALTHCARE & PHARMACY B04/084 .MP3 • BAYER • ASPIRIN/CAFIASPIRIN • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B04/085 .DOC • BAYER • ASPIRIN/CAFIASPIRIN • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B04/086 .MOV • BAYER • ASPIRIN/CAFIASPIRIN • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B04/087 WAR • BAYER • DR. SCHOLL’S • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B04/088 GLOBAL WARMING • BAYER • DR. SCHOLL’S • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

MISCELLANEOUS B05/025 EAGLE • HASBRO COLOMBIA • PLAY DOH • ENT./AG. DDB COLOMBIA, BOGOTÁ B05/026 SAILOR • HASBRO COLOMBIA • PLAY DOH • ENT./AG. DDB COLOMBIA, BOGOTÁ B05/051 QUICK SEARCH • STABILO • HIGHLIGHT PEN • ENT./AG. DDB WORLDWIDE, HONG KONG • MED. AG. PHD

COLOMBIA COLOMBIA HONG KONG

HOME APPLIANCES, FURNISHINGS, CONSUMER ELECTRONICS & TECHNOLOGY B07/001 KEEP THE TRAFFIC OUT • SENNHEISER • SENNHEISER NOISE CANCELLATION HEADPOHNES • ENT./AG. DDB MUDRA GROUP, MUMBAI

INDIA

B07/066 TIAN’ANMEN SQUARE • QIKU INTERNET NETWORK SCIENTIFIC(SHENZHEN)CO.LTD • 360 MOBILE PHONE • ENT./AG. J. WALTER THOMPSON BEIJING

CHINA

B07/068 NATIONAL STADIUM • QIKU INTERNET NETWORK SCIENTIFIC(SHENZHEN)CO.LTD • 360 MOBILE PHONE • ENT./AG. J. WALTER THOMPSON BEIJING

CHINA

B07/069 BED • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF

GERMANY

B07/070 SOFA • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF

GERMANY

B07/071 GRILL • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF B07/097 ONION • KENWOOD • HOME APPLIANCES • ENT./AG. J. WALTER THOMPSON DUBAI

GERMANY UNITED ARAB EMIRATES

CARS & AUTOMOTIVE PRODUCTS & SERVICES B08/051 TECHNICALLY HAIRSTYLE • VOLKSWAGEN SOUTH AFRICA • VOLKSWAGEN GENUINE PARTS • ENT./AG. OGILVY & MATHER CAPE TOWN

SOUTH AFRICA

B08/054 TECHNICALLY DOG • VOLKSWAGEN SOUTH AFRICA • VOLKSWAGEN GENUINE PARTS • ENT./AG. OGILVY & MATHER CAPE TOWN

SOUTH AFRICA

B08/055 TECHNICALLY SUPERHEROES • VOLKSWAGEN SOUTH AFRICA • VOLKSWAGEN GENUINE PARTS • ENT./AG. OGILVY & MATHER CAPE TOWN

SOUTH AFRICA

B08/058 ASS • GENERAL MOTORS • OPEL SAFETY DISTANCE CONTROL • ENT./AG. TAPSA | Y&R, MADRID

SPAIN

B08/059 ARMPIT • GENERAL MOTORS • OPEL SAFETY DISTANCE CONTROL • ENT./AG. TAPSA | Y&R, MADRID

SPAIN

B08/060 BELLY • GENERAL MOTORS • OPEL SAFETY DISTANCE CONTROL • ENT./AG. TAPSA | Y&R, MADRID

SPAIN

B08/094 GRANDPA • NEUMEN • PIRELLI • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES

ARGENTINA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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CARS & AUTOMOTIVE PRODUCTS & SERVICES B08/095 WEDDING • NEUMEN • PIRELLI • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES

ARGENTINA

B08/096 SEVENTEEN • NEUMEN • PIRELLI • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES

ARGENTINA

B08/133 VOLVO «AIRBAG» CYCLIST • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

B08/134 VOLVO «AIRBAG» PEDESTRIAN • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

B08/135 VOLVO «AIRBAG» RUNNER • VOLVO MÉXICO • PEDESTRIAN AIRBAG • ENT./AG. GREY MÉXICO, MEXICO CITY

MEXICO

B08/180 PLANE • FORD ARGENTINA • EXTRA HEAVY TRUCKS • ENT./AG. BLUE HIVE, BUENOS AIRES

ARGENTINA

B08/181 CRUISE • FORD ARGENTINA • EXTRA HEAVY TRUCKS • ENT./AG. BLUE HIVE, BUENOS AIRES

ARGENTINA

RETAIL, E-COMMERCE, RESTAURANTS & FAST FOOD CHAINS B09/011 LOVING THE NIGHT 1 • MCDONALD’S • CORPORATE • ENT./AG. TBWA\THAILAND, BANGKOK

THAILAND

B09/012 LOVING THE NIGHT 2 • MCDONALD’S • CORPORATE • ENT./AG. TBWA\THAILAND, BANGKOK

THAILAND

B09/013 LOVING THE NIGHT 3 • MCDONALD’S • CORPORATE • ENT./AG. TBWA\THAILAND, BANGKOK B09/038 BED • IKEA - SAUDI ARABIA • IKEA SPECIAL OFFERS • ENT./AG. MEMAC OGILVY, DUBAI • MED. AG. MEMAC OGILVY, DUBAI • PROD. CO. STUDIO96 DUBAI B09/051 RAMEN SEASON • TOKYO TOKYO • RAMEN • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

THAILAND UNITED ARAB EMIRATES THE PHILIPPINES

B09/085 JOHN MCENROE • KINOKUNYA • BOOK STORE • ENT./AG. J. WALTER THOMPSON DUBAI

UNITED ARAB EMIRATES

B09/086 WINSTON CHURCHILL • KINOKUNYA • BOOK STORE • ENT./AG. J. WALTER THOMPSON DUBAI

UNITED ARAB EMIRATES

B09/089 MARILYN MONROE • KINOKUNYA • BOOK STORE • ENT./AG. J. WALTER THOMPSON DUBAI

UNITED ARAB EMIRATES

B09/091 WHOPPER SIGN - I WANT YOU • BURGER KING • FAST FOOD RESTAURANT • ENT./AG. DAVID, MIAMI • MED. AG. HORIZON MEDIA, NEW YORK • PROD. CO. BULLITT LOS ANGELES

USA

B09/093 WHOPPER SIGN - KING’S FONT • BURGER KING • FAST FOOD RESTAURANT • ENT./AG. DAVID, MIAMI • PROD. CO. BULLITT LOS ANGELES

USA

B09/104 WHOPPER SIGN • BURGER KING • FAST FOOD RESTAURANT • ENT./AG. DAVID, MIAMI • PROD. CO. BULLITT LOS ANGELES

USA

TRAVEL & TRANSPORT B10/036 AIRBNB ANIMALS | PIG • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

B10/037 AIRBNB ANIMALS | SPIDER • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

B10/038 ANIMALS | PENGUIN • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

B10/039 AIRBNB ANIMALS | ARMADILLO • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

B10/040 AIRBNB ANIMALS | OCTOPUS • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON

USA

ENTERTAINMENT & LEISURE B11/021 ELEPHANT • WILDLIFE CONSERVATION FILM FESTIVAL (WCFF) • NONPROFIT FILM FESTIVAL, CONSERVATION FOCUS • ENT./AG. DDB NEW YORK B11/042 NEIL-LANCE ARMSTRONG • HASBRO • TRIVIAL PURSUIT • ENT./AG. PUBLICIS MACHINE, CAPE TOWN B11/079 MA PLACE EST DANS LA SALLE • PRODISS • ENTERTAINMENT • ENT./AG. FRED & FARID PARIS • PROD. CO. FRED & FARID PARIS

USA SOUTH AFRICA FRANCE

B11/083 WAR • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

B11/084 GAY • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

B11/085 GRIEF • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

B11/087 CHAV (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • PROD. CO. GREYWORKS LONDON

UNITED KINGDOM

MEDIA & PUBLICATIONS B12/026 GULLIVER • PENGUIN COMPANHIA DAS LETRAS • BOOKS • ENT./AG. Y&R SÃO PAULO

BRAZIL

B12/027 SCARLET • PENGUIN COMPANHIA DAS LETRAS • BOOKS • ENT./AG. Y&R SÃO PAULO

BRAZIL

B12/028 GATSBY • PENGUIN COMPANHIA DAS LETRAS • BOOKS • ENT./AG. Y&R SÃO PAULO

BRAZIL

B12/074 GEORGE HARRISON • KISS FM • KISS FM • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B12/075 DAVID GILMOUR • KISS FM • KISS FM • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B12/076 JIM MORRISON • KISS FM • KISS FM • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B12/083 SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON

UNITED KINGDOM

B12/090 WATCHMAKER • ESPN • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

B12/091 SHOEMAKER • ESPN • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

FINANCIAL PRODUCTS & SERVICES B13/006 TOYS AND STAIRS • ABANCA • ABANCA PENSION PLANS • ENT./AG. BTOB, MADRID • PROD. CO. BTOB MADRID

SPAIN

B13/009 GERMANY/NETHERLANDS • VISA • VISA INFINITE • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B13/010 JAMAICA/SCOTLAND • VISA • VISA INFINITE • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B13/011 SWEDEN/SWITZERLAND • VISA • VISA INFINITE • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

B13/016 SOCIABILITY • BANCO DE CHILE • TRAVEL BANCO DE CHILE • ENT./AG. PROLAM Y&R, SANTIAGO • PROD. CO. BELIEVE SANTIAGO

CHILE

B13/017 INSECTS • BANCO DE CHILE • TRAVEL BANCO DE CHILE • ENT./AG. PROLAM Y&R, SANTIAGO • PROD. CO. BELIEVE SANTIAGO

CHILE

BUSINESS PRODUCTS & SERVICES B14/022 CHARLES • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

BRAZIL

B14/023 ANGELA • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

BRAZIL

B14/024 FRANCIS • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

BRAZIL

B14/037 PRODUCT • GETTY IMAGES • GETTY IMAGES • ENT./AG. OGILVY & MATHER CHILE, SANTIAGO

CHILE

B14/038 EXECUTIVE • GETTY IMAGES • GETTY IMAGES • ENT./AG. OGILVY & MATHER CHILE, SANTIAGO

CHILE

COMMERCIAL PUBLIC SERVICES B15/032 OLYMPIC • BERLITZ BANGKOK • BERLITZ • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. CHUBCHEEVIT BANGKOK

THAILAND

B15/033 TIME SQUARE • BERLITZ BANGKOK • BERLITZ • ENT./AG. J. WALTER THOMPSON BANGKOK • PROD. CO. CHUBCHEEVIT BANGKOK

THAILAND

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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The ICCO membership comprises national trade associations representing 48 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms.

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CORPORATE IMAGE & SPONSORSHIP B16/033 MADE FOR CRICKET 3 • ADIDAS • ADIDAS CRICKET • ENT./AG. DDB MUDRA GROUP, MUMBAI B16/044 3 • UNILEVER • PERSIL / OMO • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. RSA FILMS LONDON

INDIA UNITED KINGDOM

B16/052 HEART • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

B16/053 DART • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

B16/054 BEETLE • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

CHARITIES, PUBLIC HEALTH & SAFETY, PUBLIC SECTOR & AWARENESS MESSAGES B17/041 PINA COLADA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/042 BELGIAN BEER • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/043 TEQUILA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/044 ROSÉ • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/045 DIRTY MARTINI • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/046 IRISH BEER • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/047 VODKA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/048 RED WINE • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

B17/064 UNCLE’S FIST • SCHOOL OF LIFE • SCHOOL OF LIFE • ENT./AG. OGILVY & MATHER INDIA, GURGAON B17/065 DRIVER’S FINGER • SCHOOL OF LIFE • SCHOOL OF LIFE • ENT./AG. OGILVY & MATHER INDIA, GURGAON B17/067 PORTRAITS • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

INDIA INDIA SINGAPORE

B17/068 THINKING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

SINGAPORE

B17/069 SMILING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

SINGAPORE

B17/115 BOYS • ABS-CBN FOUNDATION • ABS-CBN FOUNDATION • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

THE PHILIPPINES

B17/116 GIRLS • ABS-CBN FOUNDATION • ABS-CBN FOUNDATION • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

THE PHILIPPINES

B17/180 TREE 1 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK B17/182 TREE 3 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND THAILAND

B17/256 HANG GLIDER • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

B17/257 COAL TRAIN • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

B17/302 SICILIA • ACNUR/UNHCR - THE UN REFUGEE AGENCY • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

B17/303 PARIS • ACNUR/UNHCR - THE UN REFUGEE AGENCY • INSTITUTIONAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

B17/304 NUJOOM • QATAR ISLAMIC BANK • PUBLIC SAFETY AWARENESS • ENT./AG. MEMAC OGILVY & MATHER, DOHA / MEMAC OGILVY, DUBAI

QATAR

B17/305 MAATAHA • QATAR ISLAMIC BANK • PUBLIC SAFETY AWARENESS • ENT./AG. MEMAC OGILVY & MATHER, DOHA / MEMAC OGILVY, DUBAI

QATAR

STATIC DIGITAL BILLBOARDS / POSTERS C01/006 FAMILY MATTERS CREWNECK • SKY TELEVISION NEW ZEALAND • NEON • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. DDB GROUP NEW ZEALAND, AUCKLAND

NEW ZEALAND

C01/007 MINOR DISAGREEMENT KNIT • SKY TELEVISION NEW ZEALAND • NEON • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. DDB GROUP NEW ZEALAND, AUCKLAND

NEW ZEALAND

C01/047 FREE THE KIDS 1 • UNILEVER • PERSIL / OMO • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. RSA FILMS LONDON

UNITED KINGDOM

C01/048 FREE THE KIDS 2 • UNILEVER • PERSIL / OMO • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. RSA FILMS LONDON

UNITED KINGDOM

C01/049 FREE THE KIDS 3 • UNILEVER • PERSIL / OMO • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. RSA FILMS LONDON

UNITED KINGDOM

C01/051 PICCADILLY CIRCUS • MATTEL • SCRABBLE APP • ENT./AG. LOLA MULLENLOWE, MADRID

SPAIN

C01/052 CAMDEN • MATTEL • SCRABBLE APP • ENT./AG. LOLA MULLENLOWE, MADRID

SPAIN

C01/053 SHOREDITCH • MATTEL • SCRABBLE APP • ENT./AG. LOLA MULLENLOWE, MADRID

SPAIN

C01/054 MCWHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND C01/061 MC CODE • MC DONALD’S • DICOUNT COUPONS • ENT./AG. DDB BRASIL, SÃO PAULO • MED. AG. DDB BRASIL, SÃO PAULO C01/069 FUCK MY LIFE • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

NEW ZEALAND BRAZIL UNITED KINGDOM

C01/070 MAKE IT STOP • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

UNITED KINGDOM

C01/071 HELP ME GOD • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

UNITED KINGDOM

C01/072 END THIS HELL • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

UNITED KINGDOM

C01/073 SAVE ME NOW • ETHOS TRAVEL • TOUR OPERATOR • ENT./AG. MCCANN LONDON • MED. AG. UNIVERSAL MCCANN, LONDON

UNITED KINGDOM

INTERACTIVE & DYNAMIC BILLBOARDS / POSTERS C03/003 THERAFLU THERMOSCANNER • GLAXOSMITHKLINE CONSUMER HEALTHCARE • THERAFLU • ENT./AG. SAATCHI & SAATCHI POLAND, WARSAW / SAATCHI & SAATCHI, CAROUGE / INTERACTIVE SOLUTIONS, WARSAW C03/008 THE GREAT ESCAPE • GRAUBUENDEN FERIEN • GRAUBUENDEN FERIEN • ENT./AG. JUNG VON MATT/LIMMAT, ZÜRICH C03/034 SAMSUNG GALAXY SURFBOARD • SAMSUNG • INSTITUTIONAL • ENT./AG. LEO BURNETT TAILOR MADE, SÃO PAULO • PROD. CO. SAIGON SAO PAULO

POLAND SWITZERLAND BRAZIL

AMBIENT USE OF DIGITAL TECHNOLOGY C04/011 PHOTO COACH • CANON • CANON LENSES • ENT./AG. 360I, NEW YORK • MED. AG. MONSTER MEDIA, ORLANDO C04/036 LANDCRUISER EMERGENCY NETWORK • TOYOTA MOTOR CORPORATION AUSTRALIA • LANDCRUISER • ENT./AG. SAATCHI & SAATCHI, SYDNEY • MED. AG. SAATCHI & SAATCHI, SYDNEY • PROD. CO. 8COM SYDNEY / HECKLER, SYDNEY C04/037 HCD RINK BINGO • HOCKEY CLUB DAVOS • HCD MERCHANDISE • ENT./AG. FCB ZÜRICH • PROD. CO. FCB ZÜRICH C04/041 SAVE ME – THE SKI PASS THAT SAVES LIVES • ÖTZTAL TOURISMUS • ÖTZTAL TOURISMUS • ENT./AG. SERVICEPLAN, MUNICH • MED. AG. MEDIAPLUS, MUNICH

USA AUSTRALIA SWITZERLAND GERMANY

AMBIENT EXPERIENTIAL & IMMERSIVE DIGITAL C05/001 DREAM ADVENTURES • EXPEDIA • TRAVEL • ENT./AG. 180LA, SANTA MONICA • MED. AG. 180LA, SANTA MONICA • PROD. CO. WAYS & MEANS LOS ANGELES C05/027 CALL BRUSSELS • VISIT BRUSSELS • VISIT BRUSSELS • ENT./AG. AIR , BRUSSELS C05/040 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK C05/042 MAGIC WORDS - THE BOOTH • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO C05/045 ACTUAL REALITY • JAGUAR LAND ROVER NEW ZEALAND • JAGUAR F-TYPE • ENT./AG. Y&R NZ, AUCKLAND • MED. AG. Y&R NZ, AUCKLAND • PROD. CO. 8 AUCKLAND C05/056 SURVIVAL BILLBOARD • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON C05/058 HIGHWAY ROBBERY • VOLVO CAR USA • 2016 VOLVO XC90 T8 • ENT./AG. GREY NEW YORK • PROD. CO. 1STAVEMACHINE NEW YORK

USA BELGIUM USA BRAZIL NEW ZEALAND UNITED KINGDOM USA

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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OUTDOOR SHORTLIST

NON-STANDARD INDOOR ADVERTISING D01/007 WI-FI JACK • AUDI OF AMERICA • AUTOMOTIVE • ENT./AG. MUH-TAY-ZIK | HOF-FER, SAN FRANCISCO • PROD. CO. MUH-TAY-ZIK | HOF-FER SAN FRANCISCO

USA

D01/032 VAN GOGH BNB • ART INSTITUTE OF CHICAGO • «VAN GOGH «»BEDROOMS»» EXHIBIT» • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO

USA

D01/060 SUGAR DETOX • INTERMARCHÉ • INTERMARCHÉ • ENT./AG. MARCEL, PARIS • MED. AG. ZENITH OPTIMEDIA, LEVALLOIS PERRET CEDEX • PROD. CO. KUEST PROD PARIS / CINQ ETOILES, PARIS

FRANCE

SMALL SCALE SPECIAL SOLUTIONS D02/048 DIPPER CONDOMS • TATA MOTORS • DIPPER CONDOMS • ENT./AG. REDIFFUSION Y&R, MUMBAI • MED. AG. REDIFFUSION Y&R, MUMBAI

INDIA

D02/050 #LEYDEMIERDA (#SHITLAW) • TERRITORIO DE ZAGUATES • ANIMAL SHELTER • ENT./AG. GARNIER BBDO COMUNIDAD, SAN JOSÉ • MED. AG. OMD, SAN JOSE

COSTA RICA

D02/061 ABSORBPLATE • THAI HEALTH PROMOTION FOUNDATION • THAIHEALTH • ENT./AG. BBDO BANGKOK

THAILAND

D02/062 X-RAY CASTS • FONTERRA BRANDS NEW ZEALAND, ANCHOR • ANCHOR MILK • ENT./AG. COLENSO BBDO, AUCKLAND • MED. AG. MEDIACOM NEW ZEALAND, AUCKLAND

NEW ZEALAND

D02/113 BABY FOOTPRINT • EVIAN • EVIAN • ENT./AG. BETC, PARIS • PROD. CO. CHOUCAS VINAY / GROUP M, NEUILLY-SUR-SEINE

FRANCE

D02/114 UPSIDE DOWN CAN • ORANGINA • ORANGINA • ENT./AG. BETC, PARIS • PROD. CO. LUMINI PARIS / BENZENE MUSIC, PARIS D02/124 ONE-DROP BOTTLE • HENKEL • PRIL • ENT./AG. TBWA\RAAD, DUBAI • PROD. CO. CAPITAL D STUDIO DUBAI / MONTAGE PRODUCTIONS, DUBAI / PLOT STUDIO, BOGOTÁ

FRANCE UNITED ARAB EMIRATES

SPECIAL BUILD D03/001 BREWTROLEUM • HEINEKEN NEW ZEALAND • DB EXPORT • ENT./AG. COLENSO BBDO, AUCKLAND • PROD. CO. COLENSO BBDO AUCKLAND

NEW ZEALAND

D03/014 THE REVERSED TRAILER • HARALD A. MØLLER/ VOLKSWAGEN NORWAY • VOLKSWAGEN TRAILER ASSIST • ENT./AG. TRY, OSLO • MED. AG. MEDIACOM, OSLO • PROD. CO. BACON OSL OSLO

NORWAY

D03/016 THE SMALLEST CAR DEALERSHIP EVER • MERCEDES-BENZ PORTUGAL • SMART FORTWO • ENT./AG. BBDO PORTUGAL, LISBON • PROD. CO. BRAND ENERGY LISBON / ANIDAS, PÎVOA DE SANTA IRIA / PIX MIX, LISBON

PORTUGAL

D03/021 UNFORGOTTEN SOLDIERS • SKY TELEVISION NEW ZEALAND • HISTORY CHANNEL • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. OMD NEW ZEALAND , AUCKLAND • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

NEW ZEALAND

D03/047 THE MOSQUITO KILLER BILLBOARD • POSTERSCOPE • OUT-OF-HOME INNOVATION COMPANY • ENT./AG. NBS, RIO DE JANEIRO • MED. AG. NBS, RIO DE JANEIRO • PROD. CO. CINERAMA BRASILIS RIO DE JANEIRO / SONIDO, RIO DE JANEIRO

BRAZIL

D03/108 MCWHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

LIVE ADVERTISING AND EVENTS D04/014 GIGA SELFIE • TOURISM AUSTRALIA • SIGHTSEEING • ENT./AG. TBWA\HAKUHODO, TOKYO • MED. AG. TBWA\HAKUHODO, TOKYO

JAPAN

D04/015 #SMARTEFFECT • MERCEDES-BENZ PORTUGAL • SMART FORTWO • ENT./AG. BBDO PORTUGAL, LISBON • MED. AG. COMON.PT, LISBON • PROD. CO. JACK THE MAKER LISBON / WONDR, LISBON / PIX MIX, LISBON

PORTUGAL

D04/021 THE UNCONVENTIONAL OVEN • KIDSAFE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. DDB GROUP MELBOURNE • MED. AG. DDB GROUP MELBOURNE • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY

AUSTRALIA

D04/040 CHAMPIONS’ BOSS • HEINEKEN • UEFA CHAMPIONS LEAGUE • ENT./AG. LEO BURNETT , MADRID • PROD. CO. LEO BURNETT MADRID

SPAIN

D04/044 THE KICK-BAG JOURNEY • AMERICAN TOURISTER • AMERICAN TOURISTER VIVOLITE • ENT./AG. CJ WORX, BANGKOK • MED. AG. CJ WORX, BANGKOK

THAILAND

D04/049 BACKYARD BURGER KING • BURGER KING NEW ZEALAND • WHOPPER • ENT./AG. COLENSO BBDO, AUCKLAND

NEW ZEALAND

D04/062 GIRL EMOJIS • PROCTER & GAMBLE • ALWAYS • ENT./AG. L. BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GR., LONDON • PROD. CO. PULSE FILMS LA/BEAST CHICAGO / METHOD ST./ COMPANY 3, CHICAGO/AIRSTREAM AUDIO, CHICAGO/ASCHE & SPENCER, LA D04/075 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM D04/078 FAREWELL TO THE FOREST • UNILEVER • UNILEVER BRAND • ENT./AG. DAVID, BUENOS AIRES / OGILVY & MATHER LONDON • PROD. CO. PRIMO BUENOS AIRES / THE MILL , LONDON / FINAL CUT, LONDON / BIG SYNC STUDIO, LONDON / PULSE FILMS, LONDON

ARGENTINA

D04/079 THE DILEMMA • HEINEKEN • HEINEKEN • ENT./AG. PUBLICIS ITALY, MILAN • MED. AG. STARCOM MEDIAVEST GROUP, MILAN • PROD. CO. BEDESCHI FILM MILAN D04/086 REDRAW • INTERNATIONAL WOMEN’S DAY • INTERNATIONAL WOMEN’S DAY • ENT./AG. MULLENLOWE GROUP, LONDON • MED. AG. MEDIAHUB, LONDON • PROD. CO. BURGER FILMS LONDON

USA

THE NETHERLANDS ITALY UNITED KINGDOM

D04/095 THE FAIREST NIGHT OF ALL • AB INBEV • ANDES BEER • ENT./AG. DEL CAMPO SAATCHI & SAATCHI, BUENOS AIRES • PROD. CO. AGOSTO BUENOS AIRES / CHE REVOLUTION POST, BUENOS AIRES / SUPERCHARANGO, BUENOS AIRES

ARGENTINA

D04/097 CHILDREN´S ELECTIONS • SAVE THE CHILDREN • AWARENESS CAMPAIGN • ENT./AG. MCCANN WORLDGROUP, MADRID • PROD. CO. LA JOYA PRODUCCIONES MADRID

SPAIN

D04/114 THE MINDCHANGER WORKOUT • RIO 2016 • PARALYMPIC GAMES • ENT./AG. OGILVY BRASIL, SÃO PAULO • MED. AG. OGILVY BRASIL, SÃO PAULO • PROD. CO. CONSPIRACAO FILMES RIO DE JANEIRO / SONIDO, RIO DE JANEIRO / CROACIA, SÃO PAULO BRAZIL D04/126 SURVIVAL BILLBOARD • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON

UNITED KINGDOM

D04/130 UNKNOWNS • CANON U.S.A • CANON EOS REBEL T6I • ENT./AG. GREY NEW YORK • PROD. CO. GREY NEW YORK

USA

D04/131 GUN CRAZY • STATES UNITED TO PREVENT GUN VIOLENCE • SENSIBLE GUN LAWS • ENT./AG. GREY NEW YORK • MED. AG. GREY NEW YORK • PROD. CO. SUPPLY & DEMAND NEW YORK / UPPERCUT, NEW YORK

USA

D04/136 MA PLACE EST DANS LA SALLE • PRODISS • ENTERTAINMENT • ENT./AG. FRED & FARID PARIS • PROD. CO. FRED & FARID PARIS

FRANCE

INTERACTIVE OUTDOOR EXPERIENCES D05/009 WAITING LINES • RE-BORN TO BE ALIVE • ORGAN DONATION • ENT./AG. DUVAL GUILLAUME, ANTWERP • PROD. CO. GERONIMO ANTWERP / ASP FILM PROUCTIONS, HOFSTADE

BELGIUM

D05/018 MOST OPEN TEST DRIVE • DAIMLER AG, SMART • SMART FORTWO CABRIO 453 • ENT./AG. BBDO GROUP GERMANY, BERLIN • PROD. CO. MARKENFILM CROSSING HAMBURG

GERMANY

D05/026 ADIDAS OUTDOOR – STORE ON A CLIFF • ADIDAS OUTDOOR • TERREX PRODUCT • ENT./AG. TBWA\KOREA, SEOUL

SOUTH KOREA

D05/040 NIVEA SUNSLIDE • NIVEA • NIVEA SUNSCREEN • ENT./AG. FCB CAPE TOWN • PROD. CO. FCB CAPE TOWN

SOUTH AFRICA

D05/042 LIFESAVER BACKPACK • LUKI • CHILDREN FRUIT SNACK • ENT./AG. J. WALTER THOMPSON COLOMBIA, BOGOTÁ

COLOMBIA

D05/057 EAT YOUR RUN • DECATHLON • KALENJI • ENT./AG. ROSAPARK, PARIS • PROD. CO. BIRTH PARIS

FRANCE

D05/084 ACTUAL REALITY • JAGUAR LAND ROVER NEW ZEALAND • JAGUAR F-TYPE • ENT./AG. Y&R NZ, AUCKLAND • MED. AG. Y&R NZ, AUCKLAND • PROD. CO. 8 AUCKLAND

NEW ZEALAND

D05/092 OPEN ROAD PROJECT • TOYOTA • TOYOTA I-ROAD • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO

JAPAN

D05/098 SILVERADO «CAGES» • CHEVROLET • CHEVROLET SILVERADO- AUTOMOTIVE • ENT./AG. COMMONWEALTH//MCCANN, DETROIT • PROD. CO. MAKE NEW YORK

USA

D05/099 AUDI CITY LIGHTS • AUDI IMPORT • AUDI A4 • ENT./AG. DDB BRUSSELS • MED. AG. CLEAR CHANNEL BELGIUM, BRUSSELS • PROD. CO. WENNEKER GHENT

BELGIUM

D05/101 DOPPELGÄNGER TOURISTS • MEXICAN TOURISM BOARD • MEXICO AS A TOURISTIC DESTINATION • ENT./AG. LAPIZ , CHICAGO

USA

TRANSIT D06/023 E-MOBILITY - ENJOY THE SILENCE • VOLKSWAGEN • VOLKSWAGEN E-MODELS • ENT./AG. GRABARZ & PARTNER, HAMBURG • MED. AG. MEDIACOM, DÜSSELDORF • PROD. CO. BIGFISH FILMPRODUKTION BERLIN / CANDY MOUNTAIN, BERLIN

GERMANY

D06/027 THE INVISIBLE POLICE • ALCALDÊA EL HATILLO • POLICÊA EL HATILLO • ENT./AG. J. WALTER THOMPSON CARACAS • PROD. CO. WHISKEY FILMS CARACAS

VENEZUELA

D06/036 LANDCRUISER EMERGENCY NETWORK • TOYOTA MOTOR CORPORATION AUSTRALIA • LANDCRUISER • ENT./AG. SAATCHI & SAATCHI, SYDNEY • MED. AG. SAATCHI & SAATCHI, SYDNEY • PROD. CO. 8COM SYDNEY / HECKLER, SYDNEY

AUSTRALIA

USE OF ADAPTED BILLBOARDS / POSTERS E01/005 ARE YOU FAST ENOUGH FOR THIS BILLBOARD? • REEBOK • REEBOK ZPUMP • ENT./AG. ANIMAL, STOCKHOLM • MED. AG. ANIMAL, STOCKHOLM • PROD. CO. ANIMAL STOCKHOLM

SWEDEN

E01/014 THE KING OF DRIVE-THRUS • MCDONALD’S • FAST FOOD RESTAURANT • ENT./AG. TBWA\PARIS • PROD. CO. ELSE BOULOGNE-BILLANCOURT

FRANCE

E01/036 THE FULL STORY • HET PAROOL • NEWSPAPER • ENT./AG. J. WALTER THOMPSON AMSTERDAM E01/066 IF CARLSBERG DID CHOCOLATE BARS • CARLSBERG • CARLSBERG • ENT./AG. FOLD7, LONDON • MED. AG. OMD UK, LONDON E01/071 MERCADO FOR RENT • MERCADO MAGAZINE • MERCADO MAGAZINE • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES • PROD. CO. ALETA BUENOS AIRES

THE NETHERLANDS UNITED KINGDOM ARGENTINA

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USE OF ADAPTED BILLBOARDS / POSTERS E01/082 A BOOK IN ONE SHOT • JDE • PILÃO R&G • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

E01/090 RAV4 HYBRID CLIMBING SPECTACULAR • TOYOTA MOTOR SALES, USA • RAV4 HYBRID • ENT./AG. SAATCHI… LA • MED. AG. SAATCHI… LA • PROD. CO. SAATCHI… LA /PROCESS CREA., L. BEACH/XYZ FILMS, MARINA DEL REY/LITHOGRAPHIX, HAWTHORNE/ATOM. PROPS…, OAKDALE USA E01/091 SURVIVAL BILLBOARD • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON

UNITED KINGDOM

USE OF AMBIENT OUTDOOR E02/002 BREWTROLEUM • HEINEKEN NEW ZEALAND • DB EXPORT • ENT./AG. COLENSO BBDO, AUCKLAND • PROD. CO. COLENSO BBDO AUCKLAND

NEW ZEALAND

E02/019 THE KING OF DRIVE-THRUS • MCDONALD’S • FAST FOOD RESTAURANT • ENT./AG. TBWA\PARIS • PROD. CO. ELSE BOULOGNE-BILLANCOURT

FRANCE

E02/020 UNFORGOTTEN SOLDIERS • SKY TELEVISION NEW ZEALAND • HISTORY CHANNEL • ENT./AG. DDB GROUP NEW ZEALAND, AUCKLAND • MED. AG. OMD NEW ZEALAND , AUCKLAND • PROD. CO. REVOLVER/WILL O’ROURKE SYDNEY E02/035 THE WORLD EXPIRATION DATE • GLOBAL EXPORT • AMERICAN GARDEN • ENT./AG. Y&R DUBAI

NEW ZEALAND UNITED ARAB EMIRATES

E02/065 DXP CAR • DOMINO’S • DOMINO’S PIZZA • ENT./AG. CP+B, BOULDER

USA

E02/073 THIS BIKE HAS MS • MS AUSTRALIA • MS • ENT./AG. GREY MELBOURNE • MED. AG. GREY MELBOURNE • PROD. CO. GREY MELBOURNE / GLASSCASE PRODUCTIONS, MELBOURNE / RISK SOUND, MELBOURNE / METHOD STUDIOS, MELBOURNE

AUSTRALIA

E02/077 LIFE SAVING DOT • TALWAR TRADERS • BINDI • ENT./AG. GREY GROUP, SINGAPORE • PROD. CO. GREY GROUP SINGAPORE

SINGAPORE

E02/079 MISSION TO THE MOON • AUDI • AUDI • ENT./AG. THJNK, HAMBURG • MED. AG. THJNK, HAMBURG • PROD. CO. THJNK HAMBURG E02/081 DONOR CAR • CUCAIBA • CUCAIBA • ENT./AG. J. WALTER THOMPSON ARGENTINA, BUENOS AIRES • PROD. CO. PALERMO FILMS BUENOS AIRES E02/088 THE BABY STROLLER TEST-RIDE BY CONTOURS • CONTOURS STROLLERS • BABY STROLLERS • ENT./AG. FCB CHICAGO • PROD. CO. CINEMA LIBERTAD CHICAGO / LORD + THOMAS, CHICAGO

GERMANY ARGENTINA USA

E02/107 LANDCRUISER EMERGENCY NETWORK • TOYOTA MOTOR CORPORATION AUSTRALIA • LANDCRUISER • ENT./AG. SAATCHI & SAATCHI, SYDNEY • MED. AG. SAATCHI & SAATCHI, SYDNEY • PROD. CO. 8COM SYDNEY / HECKLER, SYDNEY

AUSTRALIA

E02/109 FLIGHTS • EL CRONISTA COMERCIAL • EL CRONISTA COMERCIAL • ENT./AG. GREY ARGENTINA, BUENOS AIRES • PROD. CO. CASTA DIVA BUENOS AIRES

ARGENTINA

E02/123 SBERBANK STREETS • SBERBANK • P2P MONEY TRANSFERS VIA TEXT MESSAGES AND APP • ENT./AG. GOOD, MOSCOW • MED. AG. MAXUS GLOBAL, MOSCOW • PROD. CO. HYPE PRODUCTION MOSCOW E02/137 LE BON • LIDL • DISCOUNT FOOD • ENT./AG. INGO, STOCKHOLM

RUSSIA SWEDEN

E02/141 SURVIVAL BILLBOARD • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON

UNITED KINGDOM

E02/144 UNKNOWNS • CANON U.S.A • CANON EOS REBEL T6I • ENT./AG. GREY NEW YORK • PROD. CO. GREY NEW YORK

USA

E02/145 HIGHWAY ROBBERY • VOLVO CAR USA • 2016 VOLVO XC90 T8 • ENT./AG. GREY NEW YORK • PROD. CO. 1STAVEMACHINE NEW YORK

USA

E02/150 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK E02/161 MIRRORS OF RACISM • NGO CRIOLA • NGO • ENT./AG. W3HAUS, SÃO PAULO • PROD. CO. W3HAUS SÃO PAULO

USA BRAZIL

USE OF DIGITAL OUTDOOR E03/003 THERAFLU THERMOSCANNER • GLAXOSMITHKLINE CONSUMER HEALTHCARE • THERAFLU • ENT./AG. SAATCHI & SAATCHI POLAND, WARSAW / SAATCHI & SAATCHI, CAROUGE / INTERACTIVE SOLUTIONS, WARSAW

POLAND

E03/005 STOP THE SPREAD - CONTACTLESS DONATIONS • MELANOMA INSTIT.AUSTRALIA • FUNDRAISING & AWARENESS FOR MELANOMA RESEARCH • ENT./AG. JCDECAUXAUSTRALIA/DISCIPLE, SYDNEY • MED. AG. JCDECAUXAUSTRALIA • PROD. CO. FRAME SET & MATCH SYDNEY AUSTRALIA E03/006 WHAT´S WRONG WITH YOUR PHONE? • TELE2 BUSINESS • TELECOMMUNICATION • ENT./AG. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. MEDIACOM, STOCKHOLM E03/022 SNOW REPORT • MCDONALD’S • MCCAFE • ENT./AG. COSSETTE, VANCOUVER • MED. AG. OMD CANADA, VANCOUVER

SWEDEN CANADA

E03/046 LANDCRUISER EMERGENCY NETWORK • TOYOTA MOTOR CORPORATION AUSTRALIA • LANDCRUISER • ENT./AG. SAATCHI & SAATCHI, SYDNEY • MED. AG. SAATCHI & SAATCHI, SYDNEY • PROD. CO. 8COM SYDNEY / HECKLER, SYDNEY

AUSTRALIA

E03/047 THE BOYS • PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA • BONDS • ENT./AG. CLEMENGER BBDO MELBOURNE • PROD. CO. GUILTY CONTENT MELBOURNE

AUSTRALIA

E03/056 INVISIBLE PLAYERS - DIGITAL OUTDOOR • ESPN • ESPNW - WOMEN’S SPORTS PORTAL • ENT./AG. AFRICA, SÃO PAULO

BRAZIL

COPYWRITING F01/013 MCWHOPPER • BURGER KING • MCWHOPPER • ENT./AG. Y&R NZ, AUCKLAND / Y&R MEDIA NZ , AUCKLAND / DAVID, MIAMI • MED. AG. Y&R MEDIA NZ , AUCKLAND • PROD. CO. FLYING FISH AUCKLAND

NEW ZEALAND

F01/032 GRILL • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF

GERMANY

F01/033 BED • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF

GERMANY

F01/035 SOFA • IKEA AUSTRIA • DELIVERY SERVICE • ENT./AG. DDB GROUP GERMANY, BERLIN / DDB GROUP, HAMBURG / DDB GROUP DÜSSELDORF

GERMANY

F01/064 DOLPHIN • WILDLIFE CONSERVATION FILM FESTIVAL (WCFF) • NONPROFIT FILM FESTIVAL, CONSERVATION FOCUS • ENT./AG. DDB NEW YORK

USA

F01/065 GORILLA • WILDLIFE CONSERVATION FILM FESTIVAL (WCFF) • NONPROFIT FILM FESTIVAL, CONSERVATION FOCUS • ENT./AG. DDB NEW YORK

USA

F01/067 READ BETTER STORIES - CURRY • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

F01/068 READ BETTER STORIES - BOOTS • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

F01/069 READ BETTER STORIES - GYM • PAPER PLUS GROUP • PAPER PLUS RETAIL STORE • ENT./AG. FCB NEW ZEALAND, AUCKLAND • MED. AG. FCB NEW ZEALAND, AUCKLAND

NEW ZEALAND

F01/092 14 YEARS • MARS PET • PEDIGREE • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. STINK SAO PAULO F01/096 GRIEF • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

BRAZIL UNITED KINGDOM

F01/097 SELFIE • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

F01/098 WAR (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F01/110 CHAV (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON • PROD. CO. GREYWORKS LONDON

UNITED KINGDOM

ART DIRECTION F02/038 COUNTLESS COLORS • PACIFIC PAINT PHILIPPINES • BOYSEN PAINT • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

THE PHILIPPINES

F02/054 “BREAKDANCE^1” • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

F02/055 “SKATEBOARD” • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

F02/056 “PARKOUR” • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF F02/057 RAMEN SEASON • TOKYO TOKYO • RAMEN • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

GERMANY THE PHILIPPINES

F02/061 PORTRAITS • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

SINGAPORE

F02/062 THINKING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

SINGAPORE

F02/063 SMILING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE • PROD. CO. PURPLELAB SINGAPORE / THE RABBIT HOLE, SINGAPORE

SINGAPORE

F02/068 ONE DIRECTION • THE SUNDAY TIMES • RICH LIST • ENT./AG. CHI & PARTNERS, LONDON

UNITED KINGDOM

F02/069 BRANSON • THE SUNDAY TIMES • RICH LIST • ENT./AG. CHI & PARTNERS, LONDON

UNITED KINGDOM

F02/091 MORAN • THE TIMES • THE TIMES • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. CHI & PARTNERS LONDON

UNITED KINGDOM

F02/093 HILL • THE TIMES • THE TIMES • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. CHI & PARTNERS LONDON

UNITED KINGDOM

F02/095 BROOKES • THE TIMES • THE TIMES • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. CHI & PARTNERS LONDON

UNITED KINGDOM

F02/096 LAMB • THE TIMES • THE TIMES • ENT./AG. CHI & PARTNERS, LONDON • MED. AG. MINDSHARE, LONDON • PROD. CO. CHI & PARTNERS LONDON

UNITED KINGDOM

F02/135 1 FOR 7 • HONG KONG TRANSPLANT SPORTS ASSOCIATION • ORGAN DONATION • ENT./AG. DDB WORLDWIDE, HONG KONG • MED. AG. PHD

HONG KONG

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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ADVERTISING AGE’S

YOUNG CREATIVES COVER COMPETITION Ad Age invited young creatives from around the world to design the cover of the June 13th Creativity Issue. Stop by and see the best creative work on our billboard display at the Majestic.

Read all about our 2016 winner here: adage.com/cannescover

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LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

OUTDOOR SHORTLIST

47

ART DIRECTION F02/173 PURE DESIGN • YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO • D&AD AWARDS 2015 EXHIBITION IN JAPAN • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. DENTSU INC TOKYO

JAPAN

F02/174 PURE DESIGN • YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO • D&AD AWARDS 2015 EXHIBITION IN JAPAN • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. DENTSU INC TOKYO

JAPAN

F02/175 PURE DESIGN • YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO • D&AD AWARDS 2015 EXHIBITION IN JAPAN • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. DENTSU INC TOKYO

JAPAN

F02/190 HANG GLIDER • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F02/191 COAL TRAIN • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F02/192 ELECTRIC POLE • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F02/194 TOYS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

F02/195 TOOLS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

F02/196 CEREAL • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

F02/203 TARGET - STUDENT • GUN FREE SOUTH AFRICA • PUBLIC AWARENESS • ENT./AG. Y&R SOUTH AFRICA, CAPE TOWN F02/204 TARGET - LADY • GUN FREE SOUTH AFRICA • PUBLIC AWARENESS • ENT./AG. Y&R SOUTH AFRICA, CAPE TOWN

SOUTH AFRICA SOUTH AFRICA

F02/221 PENCIL • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

F02/222 MONEY • JOHNSON & JOHNSON • LISTERINE COOL MINT • ENT./AG. J. WALTER THOMPSON, LONDON

UNITED KINGDOM

F02/237 EXOTIC FISH • SURFRIDER FOUNDATION EUROPE • SURFRIDER • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT / DIGITLINE, PARIS

FRANCE

F02/238 MACKEREL • SURFRIDER FOUNDATION EUROPE • SURFRIDER • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT / DIGITLINE, PARIS

FRANCE

F02/239 SEAGULL • SURFRIDER FOUNDATION EUROPE • SURFRIDER • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT / DIGITLINE, PARIS

FRANCE

F02/240 TURTLE • SURFRIDER FOUNDATION EUROPE • SURFRIDER • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT / DIGITLINE, PARIS

FRANCE

F02/244 SUNGLASSES • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

F02/245 BAG • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

F02/246 RING • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

F02/247 MAKE UP • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

F02/248 SHOES • THE CARTEL • SPRING SUMMER 2016 • ENT./AG. Y&R DUBAI

UNITED ARAB EMIRATES

F02/253 TREE 1 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

F02/254 TREE 2 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

F02/255 TREE 3 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. OGILVY & MATHER, BANGKOK

THAILAND

F02/273 CHARLES • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

BRAZIL

F02/275 SAMBA • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

F02/276 PIER • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

F02/277 FUTEBOL • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

F02/278 PIN UP • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

F02/279 ARARA • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO F02/317 WAR • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

BRAZIL UNITED KINGDOM

F02/318 GAY • TATE • BP DISPLAYS AT TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

F02/319 SELFIE (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F02/320 GRIEF (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON

UNITED KINGDOM

F02/333 WHITE FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F02/334 GREY FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F02/335 BLACK FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F02/351 TRANSGENDER • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F02/355 FIRST KISS • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

F02/356 LOVING KISS • HERSHEY’S • KISSES • ENT./AG. Y&R, SAN JUAN • PROD. CO. Y&R SAN JUAN

PUERTO RICO

F02/358 MUSTARD • UNILEVER • COLMAN’S • ENT./AG. ADAM&EVEDDB, LONDON

UNITED KINGDOM

F02/359 CRANBERRY SAUCE • UNILEVER • COLMAN’S • ENT./AG. ADAM&EVEDDB, LONDON

UNITED KINGDOM

F02/360 APPLE SAUCE • UNILEVER • COLMAN’S • ENT./AG. ADAM&EVEDDB, LONDON

UNITED KINGDOM

F02/361 BREAD SAUCE • UNILEVER • COLMAN’S • ENT./AG. ADAM&EVEDDB, LONDON

UNITED KINGDOM

F02/362 JAWS SCENE REPETITION - VIDEO ON DEMAND • VTR - CABLE TV • VTR - VIDEO ON DEMAND • ENT./AG. GREY CHILE, SANTIAGO

CHILE

F02/363 THE SHINING SCENE REPETITION - VIDEO ON DEMAND • VTR - CABLE TV • VTR - VIDEO ON DEMAND • ENT./AG. GREY CHILE, SANTIAGO

CHILE

F02/374 BED (500 YEARS OF STORIES) • TATE • TATE BRITAIN • ENT./AG. GREY LONDON • MED. AG. AKA, LONDON

UNITED KINGDOM

F02/380 ANGELA • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

BRAZIL

F02/381 BONDINHO • SÃO PAULO ALPARGATAS • HAVAIANAS • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. LANDIA SAO PAULO

BRAZIL

F02/431 HEART • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

F02/432 DART • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

F02/433 BEETLE • BOEING • AEROSPACE • ENT./AG. FCB CHICAGO

USA

F02/449 SAUSAGES • HET PAROOL • NEWSPAPER • ENT./AG. J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

F02/450 BORDER CONTROL • HET PAROOL • NEWSPAPER • ENT./AG. J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

F02/451 TRADE ROUTES • HET PAROOL • NEWSPAPER • ENT./AG. J. WALTER THOMPSON AMSTERDAM

THE NETHERLANDS

F02/453 A BOOK IN ONE SHOT • JDE • PILÃO R&G • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

ILLUSTRATION F03/087 ICECREAM • COLGATE • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

F03/088 APPLE • COLGATE • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

F03/089 PINEAPPLE • COLGATE • INSTITUTIONAL • ENT./AG. Y&R SÃO PAULO

BRAZIL

F03/115 ALICE IN WONDERLAND • NUBICO • NUBICO ONLINE BOOKS • ENT./AG. TAPSA | Y&R, MADRID

SPAIN

F03/116 MOBY DICK • NUBICO • NUBICO ONLINE BOOKS • ENT./AG. TAPSA | Y&R, MADRID

SPAIN

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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OUTDOOR SHORTLIST

MONDAY / JUNE 20 / 2016

LIONS DAILY NEWS

ILLUSTRATION F03/121 TREE 1 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. ILLUSION, BANGKOK / OGILVY & MATHER, BANGKOK

THAILAND

F03/122 TREE 2 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. ILLUSION, BANGKOK / OGILVY & MATHER, BANGKOK

THAILAND

F03/123 TREE 3 • SEUB NAKHASATHIEN FOUNDATION • SEUB NAKHASATHIEN FOUNDATION • ENT./AG. ILLUSION, BANGKOK / OGILVY & MATHER, BANGKOK

THAILAND

F03/194 FISH • BEL • MINI BABYBEL • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

FRANCE

F03/195 BABY • BEL • MINI BABYBEL • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

FRANCE

F03/196 CARDINAL • BEL • MINI BABYBEL • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

FRANCE

F03/197 MILKMAN • BEL • MINI BABYBEL • ENT./AG. YOUNG & RUBICAM PARIS • PROD. CO. THE SHOP BOULOGNE BILLANCOURT

FRANCE

F03/219 HUMILIATION • AMNESTY INTERNATIONAL • AMNESTY INTERNATIONAL • ENT./AG. OGILVY GERMANY, FRANKFURT

GERMANY

F03/220 TORTURE • AMNESTY INTERNATIONAL • AMNESTY INTERNATIONAL • ENT./AG. OGILVY GERMANY, FRANKFURT

GERMANY

F03/221 ISOLATION • AMNESTY INTERNATIONAL • AMNESTY INTERNATIONAL • ENT./AG. OGILVY GERMANY, FRANKFURT

GERMANY

F03/222 VOICELESSNESS • AMNESTY INTERNATIONAL • AMNESTY INTERNATIONAL • ENT./AG. OGILVY GERMANY, FRANKFURT

GERMANY

F03/227 WAR • BAYER • DR. SCHOLL’S • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

F03/228 GLOBAL WARMING • BAYER • DR. SCHOLL’S • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

BRAZIL

F03/252 AIRBNB ANIMALS | OCTOPUS • AIRBNB • TRAVEL SERVICE • ENT./AG. TBWA\CHIAT\DAY NEW YORK / TBWA\LONDON F03/259 HARRODS 1OF1 - EXECUTION 6 • HARRODS • HARRODS • ENT./AG. TBWA\LONDON • MED. AG. TBWA\LONDON • PROD. CO. TBWA\LONDON

USA UNITED KINGDOM

F03/273 DUNES • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F03/274 WHITE FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F03/275 GREY FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F03/276 BLACK FACE • ALCOHOLICS ANONYMOUS • ALCOHOLICS ANONYMOUS • ENT./AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MED. AG. J. WALTER THOMPSON BRAZIL, SÃO PAULO

BRAZIL

F03/289 BEREAVEMENT • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/290 OLD AGE • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/291 TRANSGENDER • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/292 SCHOOL BULLY • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/293 STUDY STRESS • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/294 RAT HOME • THE SAMARITANS • 1 • ENT./AG. Y&R SHANGHAI

CHINA

F03/320 ARTQUARIUM • PAPAWIN CO. • HI-JET INKJET PAPER • ENT./AG. OGILVY & MATHER, BANGKOK F03/321 ART NEVER FORGETS • ESCOLA PANAMERICANA DE ARTE E DESIGN • ESCOLA PANAMERICANA DE ARTE E DESIGN • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO

THAILAND BRAZIL

F03/379 PINBALL • FERRERO ROCHER, ARGENTINA • TIC TAC • ENT./AG. LA COMUNIDAD, BUENOS AIRES • MED. AG. LA COMUNIDAD, BUENOS AIRES • PROD. CO. LA COMUNIDAD BUENOS AIRES

ARGENTINA

F03/380 ROLLER COASTER • FERRERO ROCHER, ARGENTINA • TIC TAC • ENT./AG. LA COMUNIDAD, BUENOS AIRES • MED. AG. LA COMUNIDAD, BUENOS AIRES • PROD. CO. LA COMUNIDAD BUENOS AIRES

ARGENTINA

PHOTOGRAPHY F04/020 «»»BREAKDANCE»»» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF F04/021 «»»SKATEBOARD»»» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY GERMANY

F04/078 COUNTLESS COLORS • PACIFIC PAINT PHILIPPINES • BOYSEN PAINT • ENT./AG. TBWA\SANTIAGO MANGADA PUNO, MAKATI CITY

THE PHILIPPINES

F04/089 HANG GLIDER • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F04/090 COAL TRAIN • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F04/091 ELECTRIC POLE • UNHCR PRAGUE • UNHCR • ENT./AG. Y&R PRAGUE

CZECH REPUBLIC

F04/092 TOYS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

F04/093 TOOLS • S.C. JOHNSON • ZIPLOC® • ENT./AG. ENERGY BBDO, CHICAGO

USA

F04/096 THINKING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE

SINGAPORE

F04/097 SMILING • THAI HEALTH PROMOTION FOUNDATION • PUBLIC SERVICE • ENT./AG. SAATCHI & SAATCHI, SINGAPORE

SINGAPORE

F04/149 HUNTER • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. BANDO SÃO PAULO

BRAZIL

F04/150 ARTISAN • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. BANDO SÃO PAULO

BRAZIL

F04/156 DONG NAI RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

F04/157 BEN NGHE RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

F04/158 NGA BAY RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

F04/159 SAIGON RIVER • UNICEF GLOBAL • UNICEF GLOBAL • ENT./AG. HAPPINESS, VILVOORDE

BELGIUM

F04/179 «»»PARKOUR»»» • PEPSICO DEUTSCHLAND • PEPSI LIGHT • ENT./AG. BBDO GROUP GERMANY, DUSSELDORF

GERMANY

F04/183 ALCOHOL ART CAMPAIGN: 01 - PINA COLADA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

F04/184 ALCOHOL ART CAMPAIGN: 02 - BELGIAN BEER • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

F04/185 ALCOHOL ART CAMPAIGN: 03 - TEQUILA • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

F04/186 ALCOHOL ART CAMPAIGN: 04 - ROSÉ • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

F04/187 ALCOHOL ART CAMPAIGN: 06 - IRISH BEER • AUTOMOBILE ASSOCIATION OF SINGAPORE • PUBLIC SERVICE ANNOUNCEMENT • ENT./AG. J. WALTER THOMPSON SINGAPORE

SINGAPORE

DIGITAL POSTER CRAFT F05/028 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM

THE NETHERLANDS

INTEGRATED CAMPAIGN LED BY OUTDOOR G01/021 EMOJI • TENTATIVE • OUT OF HOME PSA • ENT./AG. ALMA DDB, MIAMI • MED. AG. MAGNACOM WORLDWIDE, MIAMI G01/035 THE GOOD NOTE • BOU KHALIL SUPERMARCHÉ • THE GOOD NOTE • ENT./AG. J. WALTER THOMPSON BEIRUT • MED. AG. J. WALTER THOMPSON BEIRUT • PROD. CO. J. WALTER THOMPSON BEIRUT G01/043 THE FAIREST NIGHT OF ALL • AB INBEV • ANDES BEER • ENT./AG. DEL CAMPO SAATCHI & SAATCHI, BUENOS AIRES • PROD. CO. AGOSTO BUENOS AIRES / CHE REVOLUTION POST, BUENOS AIRES / SUPERCHARANGO, BUENOS AIRES

USA LEBANON ARGENTINA

G01/047 BREWTROLEUM • HEINEKEN NEW ZEALAND • DB EXPORT • ENT./AG. COLENSO BBDO, AUCKLAND • PROD. CO. COLENSO BBDO AUCKLAND

NEW ZEALAND

G01/063 SURVIVAL BILLBOARD • MICROSOFT • XBOX / TOMB RAIDER • ENT./AG. MCCANN LONDON • MED. AG. DENTSU AEGIS NETWORK, LONDON

UNITED KINGDOM

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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Lunch is for wimps The Guardian interview with Oliver Stone Wednesday 22 June, 2pm The Lumiere stage As a multi-Oscar-winning director, screenwriter and producer, Oliver Stone has earned a place in cinematic history as one of the most influential and iconic filmmakers of the last three decades.

o Harry Potter: with

The genius behind films such as Platoon, Born on the Fourth of July, JFK, Nixon, Wall Street and The Doors, as well as the critically acclaimed wUntold History of the United States, will join the Guardian’s Caspar Llewellyn Smith on stage to discuss his views on filmmaking, politics, culture and much more. y to hear internationally acclaimed cultural talent Sir ess with the new Stone’s latest venture, Snowden, is based upon the The Snowden Files by the Guardian’s Luke Harding, giving us even more reason to be excited about welcoming this legend of the silver screen to the Cannes Lions Festival.

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LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

SHORTLIST

51

DIGITAL CRAFT INTERFACE & NAVIGATION (UI) A01/008 WHO WE ARE IS WHAT WE LEAVE BEHIND: THE SUBARU ENVIRONMENTAL WEBSITE • SUBARU OF AMERICA • SUBARU • ENT./AG. CARMICHAEL LYNCH, MINNEAPOLIS • PROD. CO. RESN AMSTERDAM A01/029 FMTK • SWEDISH ARMED FORCES • RECRUITMENT SERVICES • ENT./AG. DDB STOCKHOLM A01/030 SONS OF GALLIPOLI • KALE • CERAMICS • ENT./AG. JAM3, TORONTO / MODIKI, ISTANBUL • PROD. CO. JAM3 TORONTO / MODIKI, ISTANBUL A01/035 LIGHTSABER ESCAPE: A CHROME EXPERIMENT • GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM • GOOGLE CHROME • ENT./AG. 72ANDSUNNY, PLAYA VISTA / GOOGLE, MOUNTAIN VIEW • PROD. CO. UNIT9 LONDON A01/051 WEBER BBQ CULTURES • WEBER • WEBER GRILLS • ENT./AG. UNCLE GREY, COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM A01/055 UNDER ARMOUR SLAY YOUR NEXT GIANT • UNDER ARMOUR • UNDER ARMOUR • ENT./AG. DROGA5, NEW YORK / UNDER ARMOUR, BALTIMORE A01/069 IN SPACE WE TRUST • ROSCOSMOS • SPACE EXPLORATION • ENT./AG. AILOVE, MOSCOW • PROD. CO. AILOVE MOSCOW

USA SWEDEN CANADA USA DENMARK USA RUSSIA

DIGITAL ILLUSTRATION A02/007 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG A02/043 PAUL, THE DRAWING ROBOT • MEDIAFIN • DE TIJD NEWSPAPER • ENT./AG. FAMOUS BRUSSELS • MED. AG. FAMOUS BRUSSELS • PROD. CO. FAMOUS BRUSSELS / COBRA RADIO, BRUSSELS A02/044 TACO EMOJI ENGINE • TACO BELL • TACO EMOJI LAUNCH • ENT./AG. DEUTSCH LA • MED. AG. DIGITASLBI, SAN FRANCISCO • PROD. CO. IC GROUP WINNIPEG A02/047 MALU MOLETOM • GOVERNMENT OF THE STATE OF SÃO PAULO • WINTER CLOTHING DRIVE • ENT./AG. LEW’LARA\TBWA, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO A02/051 A DOG’S STORY • MARS • PEDIGREE • ENT./AG. COLENSO BBDO, AUCKLAND • MED. AG. STARCOM MEDIAVEST GROUP, AUCKLAND • PROD. CO. COLENSO BBDO AUCKLAND

GERMANY BELGIUM USA BRAZIL NEW ZEALAND

VIDEO / MOVING IMAGE A03/002 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG A03/016 DREAMS OF DALÍ • THE DALÍ MUSEUM • THE DALÍ MUSEUM • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO A03/018 STEP ON STAGE WITH THE PERFORMING ARTS • GOOGLE • GOOGLE CULTURAL INSTITUTE • ENT./AG. GOOGLE, LONDON • PROD. CO. STINK LONDON / AKQA, PARIS A03/035 DEJA VU | KAMRA • KAMRA • DEJA VU MUSIC VIDEO • ENT./AG. DOT BY DOT A03/040 SONS OF GALLIPOLI • KALE • CERAMICS • ENT./AG. JAM3, TORONTO / MODIKI, ISTANBUL • PROD. CO. JAM3 TORONTO / MODIKI, ISTANBUL A03/055 BECAUSE RECOLLECTION • BECAUSE MUSIC • BECAUSE MUSIC • ENT./AG. 84.PARIS • PROD. CO. 84.PARIS A03/057 WEBER BBQ CULTURES • WEBER • WEBER GRILLS • ENT./AG. UNCLE GREY, COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM A03/064 HOLO-CINEMA INSTALLATION • LUCASFILM • IMMERSIVE CINEMA EXPERIENCE • ENT./AG. ILMXLAB, SAN FRANCISCO • PROD. CO. ILMXLAB SAN FRANCISCO A03/085 SONG FOR SOMEONE • APPLE • APPLE MUSIC • ENT./AG. VRSE.WORKS, LOS ANGELES • MED. AG. APPLE, CUPERTINO • PROD. CO. VRSE.WORKS LOS ANGELES

GERMANY USA UNITED KINGDOM JAPAN CANADA FRANCE DENMARK USA USA

IMAGE DESIGN A04/006 DREAMS OF DALÍ • THE DALÍ MUSEUM • THE DALÍ MUSEUM • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO A04/025 ENDLESS POSSIBILITIES • GETTY IMAGES • GETTY IMAGES • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. VETOR ZERO SÃO PAULO

USA BRAZIL

MUSIC / SOUND DESIGN A05/009 DON’T LOOK AWAY • USHER • INTERACTIVE MUSIC VIDEO • ENT./AG. AKQA, SÃO PAULO A05/014 PLAY THE PINGPONG • TV-TOKYO • TABLE TENNIS • ENT./AG. DENTSU INC, TOKYO • MED. AG. DENTSU INC, TOKYO • PROD. CO. WEEKS TOKYO A05/029 REMIX WITH M • MARS CHOCOLATE NORTH AMERICA • M&M’S • ENT./AG. BBDO, NEW YORK • PROD. CO. MEDIAMONKS NEW YORK A05/040 BECAUSE RECOLLECTION • BECAUSE MUSIC • BECAUSE MUSIC • ENT./AG. 84.PARIS • PROD. CO. 84.PARIS A05/046 MUSIC VS GUN VIOLENCE • CHICAGO IDEAS • EVENTS • ENT./AG. LEO BURNETT CHICAGO • MED. AG. STARCOM MEDIAVEST GROUP, CHICAGO • PROD. CO. CUTTERS CHICAGO / CLUTCH STUDIOS, CHICAGO A05/055 SLOW DOWN GPS • IF INSURANCE • INSURANCE • ENT./AG. FORSMAN & BODENFORS, GOTHENBURG • MED. AG. OMD, STOCKHOLM • PROD. CO. BACON FILM STOCKHOLM

BRAZIL JAPAN USA FRANCE USA SWEDEN

TYPOGRAPHY A06/011 TYPE TO DESIGN – THE WORLD’S FIRST INSTAGRAM FONT • 36 DAYS OF TYPE • 36 DAYS OF TYPE - DESIGN CHALLENGE • ENT./AG. SUPERHEROES AMSTERDAM, AMSTERDAM A06/012 TYPEVOICE • THE WEBBY AWARDS • AWARDS • ENT./AG. OGILVYONE NEW YORK

THE NETHERLANDS USA

OVERALL AESTHETIC DESIGN A07/001 THE IMPOSSIBLE GAME • SNCF • SNCF ENGINEER CHALLENGE • ENT./AG. TBWA\PARIS • PROD. CO. ELSE BOULOGNE-BILLANCOURT / DAN PARIS, BOULOGNE-BILLANCOURT A07/002 FALTER/INFERNO • FALTER NEWSPAPER • NEWSPAPER • ENT./AG. JUNG VON MATT, HAMBURG A07/031 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK A07/037 BECAUSE RECOLLECTION • BECAUSE MUSIC • BECAUSE MUSIC • ENT./AG. 84.PARIS • PROD. CO. 84.PARIS A07/039 WEBER BBQ CULTURES • WEBER • WEBER GRILLS • ENT./AG. UNCLE GREY, COPENHAGEN • PROD. CO. MEDIAMONKS AMSTERDAM A07/057 IN SPACE WE TRUST • ROSCOSMOS • SPACE EXPLORATION • ENT./AG. AILOVE, MOSCOW • PROD. CO. AILOVE MOSCOW

FRANCE GERMANY USA FRANCE DENMARK RUSSIA

USER EXPERIENCE DESIGN (UX) B01/006 NIKE RISE 2.0 – COACH OF COACHES • NIKE BASKETBALL • NIKE RISE • ENT./AG. AKQA, LONDON • PROD. CO. ARTISAN LONDON / WISPARK, SHANGHAI B01/022 MEET HALFWAY • PAYPAL • FINANCIAL SERVICE • ENT./AG. CP+B, BOULDER B01/032 PACE STATION • NIKE • RUNNING PACE STATION • ENT./AG. R/GA, NEW YORK B01/054 BECAUSE RECOLLECTION • BECAUSE MUSIC • BECAUSE MUSIC • ENT./AG. 84.PARIS • PROD. CO. 84.PARIS B01/057 RE:SHAKESPEARE • SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY • THE RE:SHAKESPEARE APP • ENT./AG. CHEIL UK, LONDON • PROD. CO. UNIT9 LONDON B01/083 CHROME MUSIC LAB • GOOGLE • CHROME MUSIC LAB • ENT./AG. GOOGLE, NEW YORK • PROD. CO. GOOGLE NEW YORK NATIVE & BUILT-IN FEATURE INTEGRATION B02/001 DON’T LOOK AWAY • USHER • INTERACTIVE MUSIC VIDEO • ENT./AG. AKQA, SÃO PAULO B02/008 THE SAFETY TOUCH • LEAGUE AGAINST CANCER, BOGOTÇ. • BREAST CANCER AWARENESS PROGRAM • ENT./AG. LEO BURNETT COLOMBIA, BOGOTÁ B02/011 LIGHTSABER ESCAPE: A CHROME EXPERIMENT • GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM • GOOGLE CHROME • ENT./AG. 72ANDSUNNY, PLAYA VISTA / GOOGLE, MOUNTAIN VIEW • PROD. CO. UNIT9 LONDON B02/012 THE LES PAUL SKILL CHECK • GIBSON GUITAR • EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION • ENT./AG. SERVICEPLAN, MUNICH • MED. AG. MEDIAPLUS, MUNICH B02/015 RE:SHAKESPEARE • SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY • THE RE:SHAKESPEARE APP • ENT./AG. CHEIL UK, LONDON • PROD. CO. UNIT9 LONDON B02/020 SAMSUNG SAFETY SCREEN • SAMSUNG • SAMSUNG APP • ENT./AG. LEO BURNETT DUBAI

UNITED KINGDOM USA USA FRANCE UNITED KINGDOM USA BRAZIL COLOMBIA USA GERMANY UNITED KINGDOM UNITED ARAB EMIRATES

OMNI-CHANNEL EXPERIENCE DESIGN: MULTI PLATFORM B03/009 MUSEUM OF FEELINGS • SC JOHNSON • GLADE • ENT./AG. OGILVY & MATHER , CHICAGO • PROD. CO. RADICAL MEDIA NEW YORK

USA

OVERALL FUNCTIONAL DESIGN B04/001 AIRFORCE.COM • U.S. AIR FORCE • U.S. AIR FORCE • ENT./AG. GSD&M , AUSTIN / MEDIAMONKS, AMSTERDAM B04/005 FORD CREDIT LINK SHARED LEASING • FORD MOTOR CREDIT COMPANY • FORD • ENT./AG. VML, KANSAS CITY / GTB, DEARBORN B04/023 SAMSUNG SAFETY SCREEN • SAMSUNG • SAMSUNG APP • ENT./AG. LEO BURNETT DUBAI B04/025 CHROME MUSIC LAB • GOOGLE • CHROME MUSIC LAB • ENT./AG. GOOGLE, NEW YORK • PROD. CO. GOOGLE NEW YORK

USA USA UNITED ARAB EMIRATES USA

EDITORIAL C01/003 BALLANTINE’S INSTAZINE • PERNOD RICARD • BALLANTINE’S • ENT./AG. HAVAS WORLDWIDE, LONDON C01/006 MAGIC WORDS - THE UNWRITTEN STORIES • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. BANDO SÃO PAULO C01/009 UNFAIRY TALES INTERACTIVE STORYBOOK • UNICEF • HUMANITARIAN AID • ENT./AG. 180LA, SANTA MONICA • PROD. CO. MEDIAMONKS VENICE / BUBBA’S CHOP SHOP, BURBANK / GILLES & CECILIE, LONDON C01/011 EDITIONS AT PLAY • GOOGLE • EDITIONS AT PLAY, GOOGLE PLAY • ENT./AG. VISUAL EDITIONS, LONDON / GOOGLE, SYDNEY RICH MEDIA C02/002 THE SUPER BOWL DUNK • GATORADE • GATORADE • ENT./AG. VML, KANSAS CITY • MED. AG. OMD, CHICAGO C02/015 EXPLORE STOCKHOLM • TAXI STOCKHOLM • EXPLORE STOCKHOLM - SIGHTSEEING REINVENT. • ENT./AG. WE ARE YOURS, STOCKHOLM • MED. AG. 3KRONOR, STOCKHOLM • PROD. CO. WE ARE YOURS/TAXI STOCKHOLM/B-REEL/POINTBREAK, STOCKHOLM

UNITED KINGDOM BRAZIL USA UNITED KINGDOM USA SWEDEN

ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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DIGITAL CRAFT / CREATIVE EFFECTIVENESS SHORTLIST

MONDAY / JUNE 20 / 2016

LIONS DAILY NEWS

OMNI-CHANNEL STORYTELLING C03/007 HOUSE OF CARDS - FU 2016 • NETFLIX • HOUSE OF CARDS • ENT./AG. BBH NEW YORK • MED. AG. NETFLIX, LOS ANGELES • PROD. CO. RESET SANTA MONICA / THE MILL, NEW YORK / EXILE, SANTA MONICA / BIRDS + STONE, LOS ANGELES / SOUND LOUNGE, NEW YORK C03/011 MAGIC WORDS - THE UNWRITTEN STORIES • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. BANDO SÃO PAULO CURATION OF DATA D01/025 ZYRTEC ‘ALLERGY IMPACT’ • MCNEIL CONSUMER HEALTHCARE • OTC ORAL MEDICINE • ENT./AG. J. WALTER THOMPSON, NEW YORK D01/032 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY

USA BRAZIL USA AUSTRALIA

DATA STORYTELLING D02/003 STRAVA - INSIGHTS • STRAVA • STRAVA • ENT./AG. STINK, LONDON • PROD. CO. STINK LONDON D02/011 THE END OF SOCIETY SIMULATOR • UBISOFT • UBISOFT • ENT./AG. BETC, PARIS • PROD. CO. MAKE ME PULSE PARIS / BETC DIGITAL, PARIS D02/017 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM D02/019 VACATION MATCHMAKER • TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT • TOURISM • ENT./AG. VML, KANSAS CITY • MED. AG. VML, KANSAS CITY D02/020 #COMEONIN • THE SYDNEY OPERA HOUSE • THE SYDNEY OPERA HOUSE • ENT./AG. DDB, SYDNEY • MED. AG. UM, SYDNEY D02/021 GOOGLE SHOPPING INSIGHTS • GOOGLE • GOOGLE SHOPPING INSIGHTS • ENT./AG. GROW, NORFOLK

UNITED KINGDOM FRANCE THE NETHERLANDS USA AUSTRALIA USA

DATA VISUALISATION D03/014 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM D03/024 CODEOLOGY • BRAINTREE PAYMENTS • CODEOLOGY BY BRAINTREE • ENT./AG. BRAINTREE PAYMENTS, SAN FRANCISCO / WEST SF, SAN FRANCISCO D03/025 QUANTUM OF PEACE • WARSAW RISING MUSEUM • WARSAW RISING MUSEUM • ENT./AG. PANGENERATOR, WARSAW

THE NETHERLANDS USA POLAND

3D MODELS E01/005 DREAMS OF DALÊ • THE DALÊ MUSEUM • THE DALÊ MUSEUM • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO AUGMENTED REALITY (AR) E02/002 THE SUPER BOWL DUNK • GATORADE • GATORADE • ENT./AG. VML, KANSAS CITY • MED. AG. OMD, CHICAGO E02/005 DIEHARD FAN • NISSAN NORTH AMERICA • NISSAN’S NCAA PARTNERSHIP • ENT./AG. CRITICAL MASS, CALGARY • PROD. CO. IMAGE METRICS EL SEGUNDO

USA USA CANADA

VIRTUAL REALITY (VR) E03/007 DREAMS OF DALÊ • THE DALÊ MUSEUM • THE DALÊ MUSEUM • ENT./AG. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • PROD. CO. GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO USA E03/020 HELP • GOOGLE ATAP • GOOGLE SPOTLIGHT STORIES • ENT./AG. THE MILL, LOS ANGELES • PROD. CO. BULLITT LOS ANGELES USA E03/024 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK USA E03/026 SAMSUNG BEDTIME VR STORIES • SAMSUNG • SAMSUNG BEDTIME VR STORIES • ENT./AG. BBH, LONDON • PROD. CO. BLACKSHEEP STUDIOS LONDON UNITED KINGDOM E03/055 THE MARTIAN VR EXPERIENCE • TWENTIETH CENTURY FOX HOME ENTERTAINMENT • THE MARTIAN VR EXPERIENCE • ENT./AG. TWENTIETH CENTURY FOX HOME ENTERTAINMENT, LOS ANGELES / RSA FILMS, LOS ANGELES / THE VIRTUAL REALITY COMPANY, LOS ANGELES • PROD. CO. TWENTIETH CENTURY FOX HOME ENTERTAINMENT LOS ANGELES / RSA FILMS, LOS ANGELES / THE VIRTUAL REALITY COMPANY, LOS ANGELES USA INNOVATIVE USE OF TECHNOLOGY E04/073 MAGIC WORDS - THE UNWRITTEN STORIES • HP • HP • ENT./AG. ALMAPBBDO, SÃO PAULO • MED. AG. ALMAPBBDO, SÃO PAULO • PROD. CO. BANDO SÃO PAULO BRAZIL E04/078 EMERGENCY PIN CODE • SEKRON SECURITY SYSTEMS • SEKRON DIGITAL PROTECTION • ENT./AG. GREY BRAZIL, SÃO PAULO BRAZIL E04/085 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM THE NETHERLANDS E04/090 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK USA E04/092 WILSON X CONNECTED BASKETBALL • WILSON SPORTING GOODS • WILSON X CONNECTED BASKETBALL • ENT./AG. PHENOMENON, LOS ANGELES • PROD. CO. PHENOMENON LOS ANGELES USA E04/093 SAMSUNG BEDTIME VR STORIES • SAMSUNG • SAMSUNG BEDTIME VR STORIES • ENT./AG. BBH, LONDON • PROD. CO. BLACKSHEEP STUDIOS LONDON UNITED KINGDOM E04/112 ROAM DELIVERY • VOLVO CARS • IN CAR DELIVERY SERVICE • ENT./AG. OGILVYONE LONDON / OGILVY PUBLIC RELATIONS, LONDON UNITED KINGDOM E04/158 TACOBOT • TACO BELL • TACOBOT • ENT./AG. DEUTSCH LA • PROD. CO. DEUTSCH LA USA E04/169 #SEECOLORS • SAMSUNG • SAMSUNG #SEECOLORS • ENT./AG. LEO BURNETT BUDAPEST HUNGARY E04/171 BRAINBAND • SAMSUNG AUSTRALIA • SAMSUNG BRAINBAND • ENT./AG. LEO BURNETT SYDNEY, SYDNEY • MED. AG. STARCOM MEDIAVEST GROUP, SYDNEY • PROD. CO. THE POOL COLLECTIVE SYDNEY / WE LOVE JAM, SYDNEY AUSTRALIA E04/175 MARTIAN VR EXPERIENCE • 20TH CENT. FOX HOME ENTERTAIN. • MARTIAN VR EXPERIENCE • ENT./AG. 20TH CENT. FOX HOME ENTERTAIN./ RSA FILMS, LA/ VIRTUAL REALITY CY, LA• PROD. CO. 20TH CENT. FOX HOME ENTERTAIN./ RSA FILMS, LA/ VIRTUAL REALITY CY, LA USA TECHNOLOGICAL ACHIEVEMENT IN DIGITAL CRAFT E05/005 F21 THREAD SCREEN • FOREVER 21 • FOREVER 21 • ENT./AG. BREAKFAST, NEW YORK • MED. AG. BREAKFAST, NEW YORK • PROD. CO. BREAKFAST NEW YORK USA E05/021 HELP • GOOGLE ATAP • GOOGLE SPOTLIGHT STORIES • ENT./AG. THE MILL, LOS ANGELES • PROD. CO. BULLITT LOS ANGELES USA E05/028 THE NEXT REMBRANDT • ING • ING • ENT./AG. J. WALTER THOMPSON AMSTERDAM • PROD. CO. NEW AMSTERDAM FILM COMPANY / KREUKVRIJ, AMSTERDAM / SUPERHERO CHEESECAKE, AMSTERDAM THE NETHERLANDS E05/031 THE FIELD TRIP TO MARS • LOCKHEED MARTIN • GENERATION BEYOND • ENT./AG. MCCANN NEW YORK, NEW YORK • MED. AG. UNIVERSAL MCCANN, NEW YORK • PROD. CO. FRAMESTORE VR STUDIO NEW YORK USA E05/057 MARTIAN VR EXPERIENCE • 20TH CENT. FOX HOME ENTERTAIN. • MARTIAN VR EXPERIENCE • ENT./AG. 20TH CENT. FOX HOME ENTERTAIN./RSA FILMS, LA/VIRTUAL REALITY CY, LA • PROD. CO. 20TH CENT. FOX HOME ENTERTAIN. /RSA FILMS, LA/VIRTUAL REALITY CY, LA USA

CREATIVE EFFECTIVENESS CREATIVE EFFECTIVENESS A01/007 MONTY’S CHRISTMAS • JOHN LEWIS • RETAIL • ENT./AG. ADAM&EVEDDB, LONDON • MED. AG. MANNING GOTTLIEB OMD, LONDON UNITED KINGDOM A01/010 INFREQUENT FLYERS • TIGERAIR • TRAVEL/TOURISM • ENT./AG. MCCANN MELBOURNE • PROD. CO. MCCANN MELBOURNE AUSTRALIA A01/014 THE AKANKSHA FOUNDATION - SUSTAINED • THE AKANKSHA FOUNDATION • NON-PROFIT ORGANISATION RUNNING SCHOOLS FOR UNDERPRIVILEGED CHILDREN • ENT./AG. OGILVY & MATHER MUMBAI INDIA A01/021 THE WORLD’S TOUGHEST JOB • AMERICAN GREETINGS • AMERICAN GREETINGS • ENT./AG. MULLENLOWE, BOSTON USA A01/026 SMELLCOME TO MANHOOD • OLD SPICE • MEN’S BODY CARE • ENT./AG. WIEDEN+KENNEDY, PORTLAND USA A01/031 RABBIT RACE • MEDIA MARKT • MEDIA MARKT • ENT./AG. OGILVY GERMANY, FRANKFURT • MED. AG. UM, FRANKFURT • PROD. CO. ENDEMOL BEYOND COLOGNE/CINE PLUS PROD. SERVICE, BERLIN/MMC STUDIOS KOELN/MEDIA SOUND AND PIC., OFFENBACH GERMANY A01/033 MACITBETTER • MCDONALD’S • BIG MAC • ENT./AG. DDB, SYDNEY / MANGO, SYDNEY • PROD. CO. DDB SYDNEY / MANGO, SYDNEY AUSTRALIA A01/034 HENNESSY WILD RABBIT • HENNESSY / LVMH • HENNESSY • ENT./AG. DROGA5, NEW YORK • PROD. CO. EPOCH FILMS NEW YORK USA A01/035 UNDER ARMOUR I WILL WHAT I WANT • UNDER ARMOUR • UNDER ARMOUR • ENT./AG. DROGA5, NEW YORK USA A01/036 SOCIAL SAVVY BURGLAR • ALLSTATE INSURANCE COMPANY • HOME INSURANCE • ENT./AG. LEO BURNETT CHICAGO • PROD. CO. METHOD STUDIOS CHICAGO / EXILE, SANTA MONICA USA A01/042 #LIKEAGIRL • PROCTER & GAMBLE • ALWAYS • ENT./AG. L. BURNETT TORONTO/L. BURNETT CHICAGO/L. BURNETT LONDON/HOLLER, LONDON • MED. AG. STARCOM MEDIAVEST GR., CHICAGO • PROD. CO. CHELSEA PIC. LOS ANGELES / CUTTERS, CHICAGO CANADA A01/050 #MYFAMILYCAN • SPC ARDMONA • SPC PACKAGED FRUITS & VEGETABLES • ENT./AG. LEO BURNETT MELBOURNE AUSTRALIA A01/051 RAISING EYEBROWS AND SUBSCRIPTIONS • THE ECONOMIST • NEWSPAPER • ENT./AG. PROXIMITY LONDON • MED. AG. UM, LONDON UNITED KINGDOM A01/057 MADDEN NFL 15 • EA SPORTS • MADDEN NFL 15 • ENT./AG. HEAT, SAN FRANCISCO • MED. AG. STARCOM, CHICAGO • PROD. CO. HUNGRY MAN LOS ANGELES USA A01/069 THE YEAR OF THE SUPERSTAR • ADIDAS ORIGINALS • SUPERSTAR • ENT./AG. JOHANNES LEONARDO, NEW YORK USA A01/071 ARIEL - SHARE THE LOAD • PROCTER & GAMBLE INDIA • ARIEL MATIC • ENT./AG. BBDO INDIA, MUMBAI INDIA A01/075 THE PAPER SKIN • FEDRIGONI • CONSTELLATION JADE (OPALESCENT PAPER GROUP) • ENT./AG. GEOMETRY GLOBAL GERMANY, FRANKFURT GERMANY A01/084 VF FAKKA • VODAFONE EGYPT • COMMUNICATION • ENT./AG. J. WALTER THOMPSON CAIRO EGYPT A01/087 DISHES • FINISH UK • DETERGENT • ENT./AG. WIEDEN+KENNEDY, LONDON UNITED KINGDOM A01/090 THERE IS NO BIGGER PRIZE THAN SHARING • LOTERIAS Y APUESTAS DEL ESTADO • CHRISTMAS LOTTERY • ENT./AG. LEO BURNETT , MADRID SPAIN A01/103 CHRISTMAS IF FOR SHARING - 1914: A CHRISTMAS TRUCE • SAINSBURY’S • SUPERMARKET • ENT./AG. AMVBBDO, LONDON • PROD. CO. RATTLING STICK LONDON UNITED KINGDOM A01/104 CELEBRATE • DEPARTMENT FOR TRANSPORT • ROAD SAFETY • ENT./AG. AMVBBDO, LONDON • MED. AG. CARAT, LONDON • PROD. CO. ROGUE LONDON UNITED KINGDOM A01/109 UNBELIEVABLE CAMPAIGN • PEPSI • PEPSI MAX • ENT./AG. AMVBBDO, LONDON UNIT ED KINGDOM ENT./AG. : ENTRANT AGENCY MED. AG. : MEDIA AGENCY PROD. CO. : PRODUCTION COMPANY

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20/06/2016 12:11 AM

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20/06/2016 12:09 AM

SoDA Digerati Mixer & Young Lions Party Monday, 20 June

on the Croisette

We look forward to celebrating the collective accomplishments and bright future of these up-and-coming professionals!

Special thanks to our Gold and Silver Co-host Sponsors:

Additional support from the following companies:

SoDA Who we are:

SoDA serves as a network and voice for entrepreneurs and innovators around the globe (in 40+ countries across 6 continents) who are creating the future of marketing and digital experiences. Find out more at sodaspeaks.com.

The SoDA Report now available (free biannual trend publication) Enjoy thought leadership from some of the best and brightest minds in digital, plus trends and insights from SoDA’s 2016 Digital Outlook Study, conducted in partnership with Forrester Research. www.thesodareport.com

NOVEMBER 14-15, 2016 • NEW YORK CITY The SoDA Academy (a two-day, invitation only event) fosters a network of professional relationships, radical collaboration and peer-to-peer learning across 10+ agency practice areas.

“Mind-blowing to share ideas, talk about challenges and learn from such a wide variety of talented people.”

- 2015 SoDA Academy Delegate from The Netherlands

Visit the website to learn more and request an invite. theSoDAAcademy.com D3-AD.indd 54

20/06/2016 12:08 AM

LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

FOCUS ON US HISPANIC

55

LIZ UNAMO editor of Hispanic advertising US at PRODU, talks to Hispanic market leaders about the meaning of creativity, the challenges confronting today’s industry and the outlook for the buoyant US Hispanic market

THE ‘At last STEREOTYPES

ARE FALLING BY THE WAYSIDE’

THE SEARCH for values and principles marks consumers worldwide,” writes Mara Fernandez, associate publisher and director of Hispanic advertising at PRODU. “Technology offers them direct and practical solutions for their everyday needs. Mass consumption, excessive and without principles, is questioned by consumers. The growing US population is defined as multicultural. Understanding that market has been the subject of debate among Hispanic and general market agencies that, for many years, had the vision to study the insights that characterise and differentiate those consumers within a generally deadlocked industry hanging on to its old way of thinking. These and others are the premises PRODU.com explores in these interviews.”

T

HE HISPANIC market is

particularly challenged today by the disappearing line between messages created specifically for that audience and those that aren’t. And in the opinion of Martin Cerri, group creative director of Walton Isaacson, that discussion no longer has anything to do with the use of the Spanish language, which for many years separated the two segments.

“The size of the Hispanic market in the

Lions-7-Hispanic+D.indd 55

United States has become so impressive that everyone wants their share — including general market agencies,” Cerri says. “No one knows for sure where this trend is headed, but pretty much everyone wants to be part of it.

Whether they do it for money, power or because everybody else is doing it, the result is a crowded market with many a confused client. We have to wait and see where this trend is taking us, based as it is on the market dynamics of second-generation Hispanic millennials, and then make the trend our own.

And we can, because we are the experts in this segment.”

Though many US ad agencies now boast Hispanic departments, Cerri warns that their commitment is not real: “That’s why we have to find clients committed to the Hispanic demographic, not clients who just want to check that box on the list of must-haves.”

Facundo Paglia, associate creative director of Wing/Grey, says this ethnic market is getting stronger all the time and has an ever-growing presence in the US general market. “At last the stereotypes created so many years ago are falling by the wayside,” he says.

“Nonetheless, we still have a lot of work to do.” In that regard, Marco Vega, co-founder and chief creative strategist of We Believers, notes that both clients

and agencies are changing because “there is no evolution without extinction”.

About that evolution, Ciro Sarmiento, chief creative officer of Dieste, advises clients to realise that this is not about hiring just any agency with a “Latino touch”, but about an evolution that moves with the culture. “The United States is changing so fast that I’m waiting for the day when the term ‘Hispanic’ no longer exists. Because it’s really just the big creative idea that will make a difference for a brand and for the consumer.”

From a common-sense point of view, Norberto Zylberberg, senior vice-president and creative director of LatinWorks, warns that some clients are trying to lower their costs through greater efficiency — without realising they are not being as effective. “They think that, by cramming it all into one agency without a single production, they’ll be making better use of their budget,” he says. “But I believe that in trying to make a little funding go a long

Martin Cerri:

“NO ONE KNOWS FOR SURE WHERE THIS TREND IS HEADED, BUT PRETTY MUCH EVERYONE WANTS TO BE PART OF IT”

20/06/2016 12:09 AM

56

FOCUS ON US HISPANIC

MONDAY / JUNE 20 / 2016

3

1

way, they don’t realise they’re not really getting close to the consumer.”

On that point, Zylberberg calls this a great opportunity for Hispanic agencies, because they know their consumer so well: “The Hispanic market is changing and, at the Cannes International Festival of Creativity, we have the chance to see if our agencies in the Hispanic market are still turning out advertising in which our particular insight is making a difference.”

So what about creativity? For Curro Chozas, creative and innovation director of Grupo Gallegos, creativity “solves a problem in an unexpected way” — while for Luis Miguel Messianu, president and chief creative officer of ALMA, it is the power to innovate.

“Creativity for me is taking what is complex and making it simple,” Walton Isaacson’s Cerri says. As a personality trait, adds Wing/Grey’s Paglia, “it means being exceedingly curious and never satisfied with all the conventional answers”. We Believers’ Vega agrees, saying: “The maximum expression of human curiosity is solving a real problem in an inspirational way.”

As for the way it motivates an adman, says Dieste’s Sarmiento, “creativity can be energising when you sell an effective creative idea to a client. That is priceless.”

LatinWorks’ Zylberberg adds that creativity is the best way to survive in a challenging world: “Creativity today is related to solving people’s problems through products. Creativity includes understanding what is going on in people’s lives and in that way discover how they can best be attracted to the brands you’re advertising.”

As to what legacy they would leave to creativity, Lizette Morazzani, creative director at Lapiz, says she would make it the best it could be by inviting input from others: “I’ve learned that bouncing a creative idea off of others is the easiest way to improve a concept, to

Lizette Morazzani:

5

9

4

2

6

8

10

7 1 Dieste’s Ciro Sarmiento 2 Grupo Gallegos’s Curro Chozas 3 Wing/Grey’s Facundo Paglia 4 Lopez Negrete’s Fernando Osuna 5 The Community’s Fernando Sosa 6 We Believers’ Marco Vega 7 LatinWorks’ Norberto Zylberberg 8 ALMA’s Luis Miguel Messianu 9 Lapiz’ Lizette Morazzani 10 Walton Isaacson’s Martin Cerri

“IT SATISFIES MY CURIOSITY MUCH MORE TO LOOK THROUGH THE CONSUMERS’ EYES THAN TO JUST KEEP SEEING THINGS THROUGH MINE”

Lions-7-Hispanic+D.indd 56

LIONS DAILY NEWS

determine whether it is relevant, and to make it even more attractive. Ironically, it’s the best way to perfect it.”

She adds: “What is a creative idea worth if it is only innovative for the person who created it? Creating an idea just because it’s cool makes no sense.

Creativity has to reflect the experiences and behaviour of the target audience. It has to be relevant for those people. It satisfies my curiosity much more to look through the consumers’ eyes than to just keep seeing things through mine.”

ALMA’s Messianu, on the other hand, would endow creativity with a bull’seye on the target audience and give it a practical business sense.

Understanding consumers in order to captivate them with big ideas, and presenting brands honestly to make their value credible are two key challenges identified by creatives in the Hispanic market. Fernando Sosa, executive creative officer of The Community, says that the basic challenge is to grab attention with relevant content and leave consumers with something more than the product.

“A big idea is always necessary,” he says. “Then you have some tools — strategy, planning — that can make the idea more powerful. But what moves this business is the big idea.”

Grupo Gallegos’ Chozas says a good story is the best strategy for captivating a consumer, given today’s “multiple media and their ability to disappear our

messages with adblockers”.

Fernando Osuna, chief creative officer of Lopez Negrete, warns that advertisers must empathise with consumers, because the latter have all the information and tools they need to make a buying decision without seeing a single ad. “The best and most effective advertising, positive or negative, is generated through consumers,” he says. “Great campaigns can be generated through them with few resources but, if you’re out of touch with them, investing enormous budgets can be a complete waste. So we’re back to where we started. We have to understand consumers, what they do, how they interact every minute of the day with our messages, and in what way we can start a conversation with them rather than just blindly send out a message.”

Osuna also believes that brands must be honest and project their true value: “Nowadays, products and services are neither unique nor all that different.

Brand value has to be more than simply what the product or service offers.” He talks about engaging consumers in real conversations, learning to adopt a hyper-local focus and discarding patronising language and generic messages.

Meanwhile, Wing/Grey’s Paglia believes it is essential to understand people’s needs and behaviour: “It’s not by chance that brands are distancing themselves from what we call the old advertising and are heading for destinations unknown, creating new experiences and even new products.”

20/06/2016 12:10 AM

Meet the World’s Sharpest Design Minds.

At The New School, we’ve been revolutionizing the creative process since our inception in 1919.

Join us for a series of events that bring our world-renowned design-inspired thinkers to you.

SENSE/NO-SENSE: BREAKING THE CREATIVE PLATEAU

DATAVIZ: OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE

Monday, June 20, 11:30–13:00, and Wednesday, June 22, 15:30–17:00, Lions Lounge

Wednesday, June 22, 12:00–12:30, Innovation Forum

Speaker: Lucille Tenazas, Associate Dean of Art, Media, and Technology at Parsons School of Design, The New School

Speaker: Aaron Hill, Director of MS Data Visualization at Parsons School of Design, The New School Ask about our global executive master’s program, a collaborative design-led curriculum that catalyzes positive change in a complex world.

Be a Force of New

D3-AD.indd 57

19/06/2016 8:07 PM

7 WAYS TO FUTURE-PROOF YOUR

VIDEO ADVERTISING

Marketers must evolve their advertising if they want to connect with consumers,

especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high. The 7 Pillars will make advertising a collaborative experience between brand and consumer.

1 2

3

4

D3-AD.indd 58

Set your goals: Clarity of purpose is key.

Ask yourself 1. What are the KPIs of my campaign? And 2.

Does this tie in to my brand’s overarching mission?

Be yourself: Authenticity is key to credibility. It sounds cliché, but self-awareness from a brand perspective shows you respect consumers’ intelligence.

Make an emotional connection with your audience.

A strong emotional response drives memorability, engagement, purchase intent and many other brand and social metrics. Which emotions do you want associated with your brand?

Keep it personal and relatable.

Over 80% of millennials and Gen X and Zers don’t mind it, and even like it, when they see an ad for products/services which interest them.

5

Make your video shareable.

Create contagious content to get your video shared across social platforms, maximising your earned media and bypassing the ad blockers altogether.

6

Don’t be anti-social.

Use polite, non-interruptive ad formats to empower consumers to share and interact. Use asynchronous page loading to make sure the content comes up before the ad.

7

Test & Learn: Stay agile as you scale.

Test to identify your most interested audiences and develop a robust content stack to tie in with real-life events that affect purchase decision-making.

These pillars are the basis for Unruly’s Future Video Lab, hosted at the Carlton in Cannes.

Book a tour today by emailing labtour@unrulygroup.com.

19/06/2016 8:06 PM

LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

FOCUS ON DIGITAL CRAFT

59

NEVER TOO COOL FOR

l oo k S Ol d

In the novelty-chasing, always-on world of digital, surely traditional craftsmanship is dead? Wrong, writes BBonline’s LAURA SWINTON — which is why the time is right for the Cannes Lions International Festival of Creativity’s new Digital Craft category

2

016 is a zippy, multiplatform sort of place. A place where hungry Gen Z-ers become YouTube millionaires overnight and the monster babies of the so-called Alpha Generation hack iPads before they can even toddle.

In this bright, hyper-connected world, the advertising industry prides itself in being ahead of new tech.

But when it comes to craft and production, Adland’s notions are adorably quaint. We think of the colourist, hunched in a darkened room, pouring hours into tweaking the perfect pop of cherry red in some luxurious lipstick ad. We think of the bespectacled graphic designer who deals in nanometres and pantone charts. Or maybe it’s the auteur director, stomping around a film set, leaving a trail of emotional trauma in their wake. Or the frazzled producer, juggling egos and hustling deals to take an idea from script to screen.

So is there still a place for old-school artistry? According to MediaMonks founder Wesley ter Haar, the chair of the inaugural Digital Craft jury at this

Wesley ter Haar “THERE ARE FEW

AREAS SO UNFORGIVING TO A GOOD IDEA BADLY EXECUTED AS DIGITAL”

Lions-13-Digital Artisans+D+z.indd 59

year’s Cannes Lions International Festival of Creativity, a sense of craftsmanship is even more crucial here than in the more traditional channels.

“There are few areas so unforgiving to a good idea badly executed as digital,” he says. “A great idea badly executed as a film or a poster can still really resonate.”

Whether a brand-building game or an e-commerce app, successful digital projects capture people’s attention and nudge their behaviour. To do that, they need to be well-crafted experiences.

And when you’re demanding more engagement and more interaction from a user, you’d better make damn sure you’re not frustrating them with unnavigable UI, glitches and ugliness.

“Apps are a really big driver in that space; think about the apps you use daily versus the app you use once and never again,” ter Haar adds. “All of that is down to the initial feeling of the interface, the animation, the speed. I think it goes beyond the logic of whether something useful — it resonates because it’s easy, fun and, in many cases, beautiful to use.”

Moreover, with the boom in virtual reality (VR) and augmented reality (AR) projects in the past year, it’s becoming clear that the industry needs

a space to debate and reward advances in production for these blossoming channels. On LBBonline, we have featured 109 stories about VR in the past 12 months. The year before, there were just 14. In that time, I’ve investigated the challenges of building these interactive experiences, speaking to those finding their way in this new Wild West. It is only fair to discuss them in the context of craft as well as strategy and creativity.

This year’s introduction of the new category is also a cheeky poke in the ribs for marketers as it highlights the skills, time and, well, money that goes into true problem-solving digital experiences. On one end of the spectrum, there are disposable Super Bowl Oreo-esque nuggets of disposable content… but making the most of the depth and breadth of online platforms is a different matter.

Marcel Sydney’s founder and creative chairman, David Nobay, is currently working on a rich digital experience that tracks indigenous songs of the Australian outback — a multi-layered project that has taken months to make it the beautiful thing it deserves to be.

“The problem with digital media is that, on the one hand, you’ve got this absolute surplus of riches because there are so many layers to tell a story,” he says. “But if someone said to me, ‘We don’t want you to make a print ad, we

19/06/2016 9:05 PM

WARC IN CANNES 2016 Join Warc in The Press Room on Level 4 of the Palais on Thursday for sessions on planning, strategy and creative effectiveness. Hear from: The Ehrenberg-Bass Institute Peter Field Adam Ferrier The teams behind P&G’s “#ThisGirlCan” and Sport England’s “Like A Girl” plus many more You’re invited to join us on Le Rooftop Penthouse on Thursday evening for drinks and a panel discussion from Samsung Americas, Facebook UK & Ireland, JWT and more as we celebrate the Admap Prize 2016

Register your place at

warc.com/cannes2016 D3-AD.indd 60

19/06/2016 8:06 PM

LIONS DAILY NEWS

MONDAY / JUNE 20 / 2016

FOCUS ON DIGITAL CRAFT

want you to make a whole magazine…’

I’d think, ‘Fuck, how much time have I got to do that beautifully?’ It’s going to take a hundred times as long than it will to do one page. No one really thinks that way in the digital world.”

Digital craft deserves to be treated as an equal to its more traditional counterparts, but the realities of working in a dynamic, constantly changing space require a somewhat different mind set. Typically we talk about the ‘finish’ of, say, a TV spot, implying a finished product. But digital projects live and breathe online, evolving with feedback.

“Where craft is a challenge is in beta. It’s hard to craft something that is in flux and in most cases doesn’t know what it is yet,” says Andy Sandoz, co-founder of Havas Work Club and joint-ECD at Havas London, when I picked his brains about the subject last year. In digital, craft can’t be a static, precious notion.

Andy Sandoz “UNLIKE A PIECE OF

PRINT OR FILM, A PIECE OF DIGITAL WORK IS OPEN AND ALIVE. IT WILL AND CAN MUTATE INTO OTHER THINGS”

“Here, craft is less important — learning and moving is more relevant,” he adds.

“Craft will come later. In this instance, we need to consider how we judge work, because an idea that is trying to learn how it will work should not be judged like it’s the finished article. Unlike a piece of print or film, a piece of digital work is open and alive. It will and can mutate into other things.”

All of which will give the judges in the Digital Craft category plenty to debate and could create a space to acknowledge long-running platforms and projects that have had the time to bed down, grow up and have a substantial impact on a client’s business.

“What do you do with phase-two projects? Cannes is all about the big new idea, but what happens when the second version of a platform is a really great piece of work? You see people go, ‘We can’t award that again,’ when iterating and expanding are key components of great digital work,” ter Haar says. “It will be interesting to see if that’s something that comes into play with our category as well. It almost punishes smart, long-running digital work.”

So Digital Craft marks a more mature

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approach to this brave new world. But this isn’t just about highlighting the clever work of skilled creators, it’s also about celebrating experiences that people genuinely want to engage with.

And if you’re still a little bemused about the need for Digital Craft to be celebrated at Cannes, think about this: ad blockers have exploded over the past 12 months, with analytics specialist Optimal predicting that the US ad industry could lose $12bn of growth by 2020. Disruptive, data-draining pop-ups and pre-rolls are turning more people towards ad blockers. Research

by Credos in 2015 found that 26% of people had downloaded ad-blocking software — but that 34% of those would consider turning it off if there were fewer or more creative ads.

But, as The Sunshine Company’s chief executive, Mel Exon, recently said at the APA’s The Future Of Advertising, one of the answers to the ‘ad-blocking apocalypse’ (aside from not munching punters’ data and battery with ads) is to create experiences or branded products that are all about great user experience… And that means craft, right?

Presents

WHERE WE ARE ALL HEADING

PHD introduces Wired co-founder, Kevin Kelly, as he shares the 12 technological forces that will shape our future

1pm | Wednesday 22nd June Lumiere Theatre Download the official Cannes Lions app to hear more from PHD and Kevin Kelly @phdworldwide

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phdmedia.com

03/05/2016 11:31

19/06/2016 9:05 PM

Lions Screening Theatre 1 FILM LIONS

SATURDAY 18

08:00 - 20:00

A01 A03 A05 A15 A19 A08 A10 A13 A20 A02 A04 A11

SAVOURY FOODS ALCOHOLIC DRINKS COSMETICS & TOILETRIES ENTERTAINMENT & LEISURE COMMERCIAL PUBLIC SERVICES CLOTHING, FOOTWEAR & ACCESSORIES CONSUMER ELECTRONICS & TECHNOLOGY RESTAURANTS & FAST FOOD CHAINS CORPORATE IMAGE & SPONSORSHIP SWEET FOODS & SNACKS NON - ALCOHOLIC DRINKS CARS & AUTOMOTIVE PRODUCTS & SERVICES

08:00 - 08:45 08:45 - 09:40 09:40 - 10:15 10:15 - 11:20 11:20 - 12:20 12:20 - 13:00 13:00 - 13:45 13:45 - 15:30 15:30 - 16:30 16:30 - 17:15 17:15 - 18:00 18:00 - 19:55

FILM CRAFT LIONS

SUNDAY 19

08:00 - 20:00

A04 A03

PRODUCTION DESIGN / ART DIRECTOR CASTING

08:00 - 14:50 14:50 - 20:00

FILM LIONS

MONDAY 20

08:00 - 20:00

B01 B04 B09 B12 E04 E07 F02

FOOD & DRINKS CARS & AUTOMOTIVE PRODUCTS & SERVICES BUSINESS PRODUCTS & SERVICES PUBLIC HEALTH & SAFETY SHORT FICTION FILM (UNDER 10 MINUTES) MUSIC VIDEO USE OF ONLINE FILM

08:00 - 10:15 10:15 - 12:15 12:15 - 13:35 13:35 - 14:50 14:50 - 17:20 17:20 - 19:15 19:15 - 20:00

Lions Screening Theatre 2 TITANIUM LIONS

INTEGRATED LIONS

INTEGRATED LIONS

TITANIUM LIONS

TITANIUM LIONS

INTEGRATED LIONS

SATURDAY 18

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:00 10:00 - 11:40 11:40 - 13:25 13:25 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

SUNDAY 19

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 120 A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255

08:30 - 10:10 10:10 - 11:50 11:50 - 11:55 11:55 - 13:30 13:30 - 15:05 15:05 - 16:45 16:45 - 18:20 18:20 - 19:55 19:55 - 20:00

MONDAY 20

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:05 10:05 - 11:40 11:40 - 13:20 13:20 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

SCREENING SCHEDULE FILM CRAFT LIONS

TUESDAY 21

09:00 - 20:00

A05 A10

CINEMATOGRAPHY ANIMATION

09:00 - 16:50 16:50 - 20:00

FILM LIONS

WEDNESDAY 22

08:00 - 20:00

B03 B06 B10 B11 B14 D01 D02 D04 D03

DURABLE CONSUMER GOODS TRAVEL, TRANSPORT & LEISURE COMMERCIAL PUBLIC SERVICES CORPORATE IMAGE & SPONSORSHIP CHARITIES & APPEALS PUBLIC SCREENS & EVENTS PRIVATE SCREENS & EVENTS MICRO FILM PERSONAL SCREENS

08:00 - 09:55 09:55 - 11:20 11:20 - 11:50 11:50 - 14:10 14:10 - 16:20 16:20 - 17:55 17:55 - 19:25 19:25 - 19:45 19:45 - 20:00

FILM CRAFT LIONS

THURSDAY 23

09:00 - 20:00

A10 A02

ANIMATION SCRIPT

09:00 - 12:10 12:10 - 19:50

FILM & FILM CRAFT LIONS

FRIDAY 24

FILM LIONS

SATURDAY 25

08:00 - 20:00

FILM & FILM CRAFT SHORTLIST

SCREENING SCHEDULE

INTEGRATED LIONS

TITANIUM LIONS

TITANIUM LIONS

INTEGRATED LIONS

INTEGRATED LIONS

TITANIUM LIONS

TUESDAY 21

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 120 A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255

08:30 - 10:00 10:10 - 11:50 11:50 - 11:55 11:55 - 13:30 13:30 - 15:05 15:05 - 16:45 16:45 - 18:20 18:20 - 19:55 19:55 - 20:00

WEDNESDAY 22

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255 A01/001 - 050 A01/051 - 100 A01/101 - 120

08:30 - 10:10 10:10 - 11:40 11:40 - 13:25 13:25 - 15:00 15:00 - 16:30 16:30 - 16:40 16:40 - 18:15 18:15 - 19:55 19:55 - 20:00

THURSDAY 23

08:30 - 20:00

A01/001 - 050 A01/051 - 100 A01/101 - 120 A01/001 - 050 A01/051 - 100 A01/101 - 150 A01/151 - 200 A01/201 - 250 A01/251 - 255

08:30 - 10:10 10:10 - 11:50 11:50 - 11:55 11:55 - 13:30 13:30 - 15:05 15:05 - 16:45 16:45 - 18:20 18:20 - 19:55 19:55 - 20:00

FRIDAY 24

08:00 - 20:00

SATURDAY 25

08:00 - 20:00

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08:00 - 20:00

FILM & FILM CRAFT SHORTLIST

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The Debussy Theatre

SCREENING SCHEDULE

FILM LIONS

MONDAY 20

08:00 - 12:30

A02 A04 A06 A16 A21

SWEET FOODS & SNACKS NON-ALCOHOLIC DRINKS HEALTHCARE & PHARMACY MEDIA & PUBLICATIONS PUBLIC HEALTH & SAFETY

08:00 - 08:50 08:50 - 09:35 09:35 - 10:00 10:00 - 12:00 12:00 - 12:30

FILM CRAFT LIONS

TUESDAY 21

08:00 - 12:30

A07

USE OF ORIGINAL MUSIC

08:00 - 12:30

FILM CRAFT LIONS

WEDNESDAY 22

08:00 - 12:30

A08

USE OF LICENSED/ ADAPTED MUSIC

08:00 - 12:30

FILM CRAFT LIONS

THURSDAY 23

08:00 - 20:00

A11 A06 A09

VISUAL EFFECTS EDITING SOUND DESIGN

08:00 - 10:00 10:00 - 16:50 16:50 - 19:45

FILM LIONS & FILM CRAFT LIONS

FRIDAY 24

08:00 - 14:30

FILM LIONS & FILM CRAFT LIONS SHORTLIST

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SCREENING SCHEDULE

FILM LIONS

TUESDAY 21

08:00 - 20:00

FILM LIONS

THURSDAY 23

08:00 - 20:00

A01 A03 A05 A15 A19 A08 A10 A13 A20 A02 A04 A11

SAVOURY FOODS ALCOHOLIC DRINKS COSMETICS & TOILETRIES ENTERTAINMENT & LEISURE COMMERCIAL PUBLIC SERVICES CLOTHING, FOOTWEAR & ACCESSORIES CONSUMER ELECTRONICS & TECHNOLOGY RESTAURANTS & FAST FOOD CHAINS CORPORATE IMAGE & SPONSORSHIP SWEET FOODS & SNACKS NON-ALCOHOLIC DRINKS CARS & AUTOMOTIVE PRODUCTS & SERVICES

08:00 - 08:40 08:40 - 09:40 09:40 - 10:15 10:10 - 11:20 11:20 - 12:20 12:20 - 13:00 13:00 - 13:45 13:45 - 15:30 15:30 - 16:30 16:30 - 17:15 17:15 - 18:00 18:00 - 20:00

A01 A03 A15 A22 A07 A09 A12 A14 A17 A23 A13 A08

SAVOURY FOODS ALCOHOLIC DRINKS ENTERTAINMENT & LEISURE PUBLIC SECTOR & AWARENESS MESSAGES MISCELLANEOUS HOUSEHOLD GOODS, HOME APPLIANCES & FURNISHINGS RETAIL & E-COMMERCE TRAVEL & TRANSPORT FINANCIAL PRODUCTS & SERVICES CHARITIES & APPEALS RESTAURANTS & FAST FOOD CHAINS CLOTHING, FOOTWEAR & ACCESSORIES

08:00 - 08:45 08:45 - 09:40 09:40 - 10:45 10:45 - 11:25 11:25 - 11:40 11:40 - 12:20 12:20 - 14:05 14:05 - 14:55 14:55 - 17:00 17:00 - 17:55 17:55 - 19:40 19:40 - 20:00

FILM LIONS

WEDNESDAY 22

08:00 - 20:00

A02 A04 A06 A16 A21 A01 A03 A05 A15 A19 A11 A20

SWEET FOODS & SNACKS NON-ALCOHOLIC DRINKS HEALTHCARE & PHARMACY MEDIA & PUBLICATIONS PUBLIC HEALTH & SAFETY SAVOURY FOODS ALCOHOLIC DRINKS COSMETICS & TOILETRIES ENTERTAINMENT & LEISURE COMMERCIAL PUBLIC SERVICES CARS & AUTOMOTIVE PRODUCTS & SERVICES CORPORATE IMAGE & SPONSORSHIP

08:00 - 08:50 08:50 - 09:35 09:35 - 10:00 10:00 - 12:00 12:00 - 12:40 12:40 - 13:20 13:20 - 14:15 14:15 - 14:50 14:50 - 15:55 15:55 - 16:55 16:55 - 18:50 18:50 - 19:50

FILM LIONS & FILM CRAFT FRIDAY 24 LIONS

08:00 - 20:00

FILM LIONS & FILM CRAFT SATURDAY 25 LIONS

08:00 - 20:00

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FILM & FILM CRAFT SHORTLIST

TITANIUM LIONS & INTEGRATED LIONS SHORTLIST

19/06/2016 8:09 PM

HAYMARKET HIVE HAPPENINGS MONDAY JUNE 20, 2016 4:00pm - 4:45pm Unleashing the Power of Social Commerce The power of social commerce – and how to be creative in that context.

Content Partner: Bluefocus

5:00pm - 6:00pm PRWeek Cabana Happy Hour Mix and Mingle with PRWeek, our partners, and Lions Creativity attendees.

TUESDAY JUNE 21, 2016 11:00am -11:45am Complete Control Meets Mass Disruption – Welcome to Dis-Integrated

Haymarket Hive Cabana

Discover how brands and agencies can disrupt marketing by providing integrated solutions across the value chain.

Content Partner: Kwittken

4:00pm - 5:00pm Refresh + Reload Happy Hour Mix and Mingle with PRWeek, Hill+Knowlton Strategies, and Cannes Lions shortlisters before heading off to the PRLions awards ceremony.

Directly in front of the Palais des Festivals

BUZZ-WORTHY CONTENT, NETWORKING AND NEED -TO - KNOW INSIGHT ALL IN ONE PLACE

Content Partner: Hill+Knowlton Strategies

WEDNESDAY JUNE 22, 2016 8:00am Morning Fun Run with PRWeek!

Join our morning run to get invigorated for the day!

10:00am - 10:45 am Earned Influence and The Power of Integration

Opening Hours

9:30am - 6:00pm daily EXPLORE

CONNECT

Ways to utilize creativity to produce ideas that influence fickle consumers.

REL A X

Content Partner: Ogilvy Public Relations

#HaymarketHive haymarketatcannes.com

2:00pm - 2:45pm Mobile: Ways Brands & Agencies Can Win the Data War Fight and win the battle for moble data.

Content Partner: Medialets

Haymarket Hive Partners

Haymarket Media Inc

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