Lions Daily News June 17 2018

LIONS

DAILY NEWS IN PRINT AND ONLINE

SUNDAY/JUNE17/2018 PUBLISHED BY BOUTIQUE EDITIONS

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LIONSDAILYNEWS.COM

16/06/2018 23:45

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LIONS

DAILY NEWS IN PRINT AND ONLINE

SUNDAY/JUNE17/2018 PUBLISHED BY BOUTIQUE EDITIONS

Lions Health: ‘Our work changes lives”

A SELECTION OF TOMORROW’S SEMINARS 10.00 CRAFT: DROGA5/LUMIERE I’M NOT SURE I’M RIGHT BUT WHO IS

13.00 REACH: FAITH POPCORN’S BRAINRESERVE/LUMIERE THE DEATH OF MASCULINITY AND ITS IMPACT ON CREATIVITY

HP INC.’S ANTONIO LUCIO

14.45 CRAFT: SNAP/DEBUSSY CHRISTIAN MARCLAYXSNAP: SOUND STORIES 15.00 INNOVATION: DENTSU INC./LUMIERE ANDROIDS, AI, AND THE FUTURE OF HUMAN CREATIVITY 15.30 COMMUNICATION: GREY/DEBUSSY THE FUTURE BELONGS TO THE RULE BREAKERS 16.15 IMPACT: AKQA/DEBUSSY FUTURE LIONS 2018 – CREATE TOMORROW 17.00 IMPACT: VCCP /DEBUSSY ADVERTISE LIKE YOU GIVE A DAMN: THE FUTURE OF EFFECTIVENESS

INSIDE

#METOO’S TARANA BURKE

R/GA’S CHLOE GOTTLIEB

R/GA’S STEPHEN PLUMLEE

WWF INTERNATIONAL’S MARCO LAMBERTINI

SPOTIFY’S DANIELLE LEE

14.00 CRAFT: PINTEREST/LUMIERE THE (NOT-SO) SECRET LIVES OF CREATIVES 14.00 IMPACT: MCKINSEY/DEBUSSY REDEFINING CREATIVITY IN THE DATA DRIVEN AGE

IONS Health kicks off tomorrow (Monday, June 18) morning with Transformation Is A Thrill Ride, an insightful session from GSK Consumer Healthcare + Medialink on the Health Inspiration Stage, Palais II, at 10.00.

Over the course of the twoday event there will be more than 30 sessions involving influencers, innovators and thought leaders from agencies, academia, biotech, brands and media.

On Monday, June 18 at 11.45, for example, Facebook head of healthcareresearch partnerships, Freddy Abnousi, will analyse the social determinants of health in a session entitled Towards The Source Code Of Nurture. There’s also a session at 12.15 on the same day from MyHealthTeams and Biogen, Reimagining Patient Engagement In The Social Media Era. This will explore how pharma manufacturers and marketers can

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11.00 REACH: GOODBY SILVERSTEIN & PARTNERS/LUMIERE FIRE AND FURY: THE NEW NORMAL? 12.00 COMMUNICATION: BURGER KING AND DAVID THE AGENCY/LUMIERE THE RISE OF HACKVERTISING

LIONSDAILYNEWS.COM

P&G’S MARC PRITCHARD INTERPUBLIC’S MICHAEL ROTH

Cannes initiatives reinforce need to open the industry to everyone INDUSTRIES, organisations and companies around the world are waking up to the need for meaningful change in areas such as gender equality, diversity and sustainable development.

And at the 2018 Cannes Lions Festival of Creativity, established and new initiatives are both reflecting and proactively working towards these changes.

The Glass Lion: The Lion For Change launched in 2015, to recognise creative work that challenges gender bias and shatters the stereotypical

images of men and women that remain rooted in marketing messages.

In a similar vein, 2014 saw the launch of See It Be It, an accelerator programme designed to shine a light on the issue of gender imbalance at senior levels and galvanise the industry into action.

This year, See It Be It has been expanded and sees Spotify join as official partner.

Spotify’s Danielle Lee, vicepresident, global head of partner solutions and Jackie Jantos, vice-president, brand and creative at Spotify, will this year be

involved with See It Be It on site and throughout a year-long programme of events. “The creative community is only as effective as the talent it employs,” Lee said.

“As the world becomes more diverse and multifaceted, it is imperative that creative talent reflects the world we live in.”

“See It Be It provides an opportunity to change the ratio of female creative directors, which currently stands at 11%,” executive See It Be It lead for Cannes Lions, Louise Benson, said. “We’ve seen that the best way for change to occur is to take action and TURN TO P.04

NEWS HEALTH & WELLNESS SHORTLIST PHARMA SHORTLIST TITANIUM/GLASS/INNOVATION SHORTLISTS FOCUS ON BRAZIL FOCUS ON AGENCIES

TURN TO P.03

PHARMA JURY PRESIDENT, RICH LEVY

HEALTH & WELLNESS JURY PRESIDENT, R JOHN FIDELINO

ENABLING BRANDS TO BETTER UNDERSTAND AUDIENCES, AND HOW TO ENGAGE THEM

A GLOBAL INSIGHTS PLATFORM

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IN THE MOST RELEVANT WAYS. WWW.TEAMWASS.COM | CONTACT: UNLOCK@TEAMWASS.COM

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SUNDAY / JUNE 17 / 2018 LIONS DAILY NEWS

LIONS HEALTH: “OUR WORK CHANGES LIVES” CONTINUED... use social media as a force for good.

At 14:30 on the same day, Yes Products owner Ruth Berktold looks at how to address the ”elderly demographic time bomb” in Y-AGE: Resilient Design For An Over-ageing Society. One significant factor in allowing a society to age gracefully, she argues, will be the introduction of technology and various innovative design products that are able to act as independence-enhancing technologies.

Proof that not all innovations are top-down, the 15.30 session on Monday features a teenager called Alexandra Philip Reeves who created emojiHEALTH, a health chat bot designed to engage and activate teens. Her aim is to help them navigate the deluge of healthcare information available in the digital market.

Gender is a key issue on Tuesday morning in the session Who Runs The World?

Educated And Healthy Young Women (10.00, UN Foundation and McCann Health).

Educated and healthy girls stay in school longer, marry later, delay childbearing, have healthier children, develop life skills and earn higher incomes. They can also help lift themselves and their families out of poverty.

This session explores the role of creativity and the collaborative global efforts being taken to support young girls and women. Also on Tuesday at 11.00 is an uplifting story about how a Toronto kids hospital reinvented its approach to fund-raising.

SickKids: From Charity To Performance Brand is about how an entire city rallied

round an iconic $1.3bn fundraising programme.

Another of Tuesday’s sessions will explore the line where healthcare meets beauty — and whether it is possible to build a business based more on purpose than profit. Charles Rosier from the Augustinus Bader group will explain how his company is at the forefront of stem-cell medicine and is centred on a philosophy that medical care should be a universal right. Rosier will outline his company’s holistic approach to commercialising the company’s biomedical discoveries — in Futuristic Skincare: Revolutionary Science Disrupting The Beauty Industry, at 11.45.

Tuesday afternoon will see futurist Faith Popcorn explore the role of mood manipulation in a session entitled Mood Manipulation: Future Vision 2028 (14.15).

And it wouldn’t be Lions Health without at least one session exploring the overlap between the pharma industry and drug abuse. In Can Creative Marketing Help Solve The Opioid Crisis, Ketchum chief strategy and creativity officer Karen Strauss will investigate the prescription opioid crisis in the US. Strauss will talk about how The National Safety Council, Energy BBDO and Ketchum created “Prescribed to Death: A Memorial to the Victims of the Opioid Crisis”. This campaign features an art installation of 22,000 pills carved with images of people who have died from prescription opioid ODs. Lions Health is, of course, also about its two important annual award categories: Pharma and Health & Wellness. This year, the president of Health & Wellness is Cannes Lions veteran, R. John Fidelino, executive crea-

NEWS

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KETCHUM’S KAREN STRAUSS

AUGUSTINUS BADER’S CHARLES ROSIER

EMOJIHEALTH’S ALEXANDRA PHILIP REEVES

FAITH POPCORN

tive director at InterbrandHealth. Pharma, meanwhile, is being overseen by this year’s president Rich Levy, chief creative officer of FCB Health.

Fidelino said: “As much as people desire health, getting and staying healthy is probably one of the biggest grudge acts. It’s far easier to go off the rails rather than take care of yourself. If creativity can entice people to do something they don’t want to do, that’s a feat. We’ll be looking for work that incites personal motivation and drives action.”

He added: “We’ll also be looking for social impact…

Wash your hands. Don’t drink and drive. Addiction is a disease. These ideas are learned. We’ll explore how creativity raises awareness of ideas such as these, shapes understanding that they mat-

YES PRODUCTS’ RUTH BERKTOLD

ter and orients us on what can and should be done.

Great creativity turns ideas into beliefs so they enter into our psyche and become a cultural norm.”

As for Pharma, Levy said: “The decisions we make, the images we capture and the words we use, all can have a profound effect on the health of millions. That’s what makes healthcare advertising different. We’re not actually selling a product as much as we’re offering a state of being. That doesn’t make it better. But in some ways, it gives it a higher purpose.”

According to Levy, 2018 will be “the year that we dispel the myth that regulated pharma work can’t be as creative as unregulated work. This

is the year when ideas and innovation and craft and execution all come together.

This is the year when big, smart ideas prove that they can be created anywhere in the world. And, once again, this year, our collective work will have changed the trajectory of millions of lives.”

This year companies won’t be able to enter both Pharma and Health & Wellness — which should avoid a blurring of the lines between the two categories. Another change is that Lions Health is being held at the same time as the main Cannes Lions event. This has been welcomed by participants, who say that creative crossfertilisation between the two events is invaluable.

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NEWS

SUNDAY / JUNE 17 / 2018 LIONS DAILY NEWS

It’s good to be good but does it have a real effect on the world?

SCARLETT Montanaro, creative at UK ad agency18 Feet & Rising, is at Cannes to jolt the international ad industry’s conscience by asking us to question the real point of purpose-advertising campaigns.

Purpose campaigns aim to help the needy, the environment and address a host of the world’s major problems, but the industry has not established universal metrics to measure and pin down their true impact.

During the Monday session called Advertise Like You Give A Damn: The Future Of Effectiveness (17.00), Montanaro hopes the resulting debate will highlight that there should be more to the campaigns than

CANNES INITIATIVES REINFORCE NEED TO OPEN THE INDUSTRY TO EVERYONE CONTINUED...

over the past four years we’ve had involvement from some incredible partners.”

Chloe Gottlieb, executive vicepresident, chief creative officer, R/GA is 2018 See It Be It ambassador and will lead this year’s selected women through a tailored programme of executive training, exclusive networking opportunities and a dedicated mentorship scheme.

Alongside Gottlieb, Madonna Badger, chief officer, Badger & Winters, is this year’s See It Be It chair who will act as a guide and advocate for three years.

Another important development at Cannes Lions in the area of gender equality will be R/GA and Cannes Lions’ Fourth Annual Start-up Academy at Cannes Lions Innovation, which this year will focus entirely on female founders across the global startup ecosystem. Stephen Plumlee, global chief operating officer of R/GA and managing partner of R/GA Venture, said: “Female entrepreneurs rep-

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just economic progress.

“We will be discussing whether these causes are making any real difference and even whether advertising has a role in them,” Montanaro said.

“We’re seeing all these campaigns and hashtags but not necessarily a lot of action coming from them.”

She pointed out how findings indicate that although 47% of last year’s Grand Prix and Gold Lions winners are for purposeled campaigns, 60% of them have nothing in place to determine their long-term effectiveness.

“Charities and governments have been able to measure their initiatives for years,” she added. “Our industry also has

a role in the world to make a difference, especially when brands have more money than a lot of countries. So we, who represent a lot of those brands, want to give them a bit of a jolt to measure the net social impact of what we do.”

In addition to her work at 18 Feet & Rising, Montanaro operates a personal side project called Crack + Cider, an online store for buying useful items for the homeless, which she said is her way of using her spare time to help to change the world.

18 Feet & Rising is also a certified B Corp-status company, meaning it uses the power of its business to help solve social problems.

Joining Montanaro for the Advertise Like You Give A Damn session will be Louise Cook, author and founder of brands analytics firm Holmes & Cook.

A specialist in econometrics for measuring the impact of communications and marketing, Cook has also won several awards, including the UK’s IPA Effectiveness Awards four times. She is known for organising monthly food-bank donations plus pop-up restaurants to raise funds to help those affected by the humanitarian crises in Syria and Nepal.

Another panellist will be Julian Douglas, ad agency VCCP’s vice-chairman and founder of UK-based karaoke bar network Lucky Voice. He has recently launched Parent Pool, a social enterprise designed to help make childcare more accessible.

Following the Lions session, a website called Advertise Like You Give A Damn will be launched by the panel members for anyone wanting to set up their personal goals to do good for the planet.

resent a significant and often untapped opportunity for brands looking to push their businesses forward. The Academy promises to be beneficial to both corporates and founders: providing industry leaders with access to emerging technologies, business models, and market opportunities.”

Cannes Lions’ support for diversity-based schemes is not limited to gender initiatives. New this year is #MoreLikeMe, a pilot mentoring programme designed to build and strengthen diverse creative talent. Supported by HP, the programme builds on HP’s marketing diversity scorecard which is used to support its agencies in their journey of encouraging more diverse creative talent and teams.

The programme will see 15 ethnically diverse rising stars attend Cannes Lions for an immersive experience including mentoring, networking and curated programming.

Following the festival, participants will join a series of events and training sessions led by industry leaders to ensure they can become voices

for change. “Businesses powered by diversity can deliver transformative results,” said Antonio Lucio, chief marketing and communications officer, HP Inc. “By partnering with our agencies to identify and elevate today’s diverse rising stars, we can reinvent the creative industry to better reflect the communities we serve.”

Cannes Lions has also been a pioneer in the broader quest for positive change in the creative industry, through initiatives such as the Grand Prix For Good. Another new development in this arena will be 2018’s Change For Good Hackathon on June 19/20.

Together with Amazon, Huge and advocacy platform Global Citizen, Cannes Lions will invite teams to join forces and build solutions that will further six Global Citizen campaigns, including: No Poverty, Food & Hunger, Health, Education, Gender Equality and Clean Water & Sanitation. Ascential Events CEO and chairmanelect of Cannes Lions Philip Thomas, said the initiative “encapsulates the spirit of the

Festival — bringing together creative experts from across our industry to innovate as a force for good — that’s the kind of creative magic that happens at Cannes Lions.”

Michael Koziol, global CEO of Huge, added: “The culture of Huge is built around enabling positive change, we are excited to bring our proven Hackathon framework to Cannes Lions and apply our expertise, along with the talents of some of the world’s most creative teams, to advance global social good using Amazon’s powerful technologies.”

The 2018 festival will also see the 16th ACT Responsible exhibition. Opening Monday 22 June at 10:00, the event will showcase 81 of the most innovative ideas that 72 agencies from 30 countries have created in support of good causes, responsible behaviour and sustainable development. ACT Responsible is also launching Champions Of Good, an annual tribute celebrating the talented people behind the work.

“This is not an award. There is no competition and there is no winner,” said Hervé de Clerck,

ACT Responsible dream leader.

“The goal of this Tribute is to acknowledge those champions, highlight clever and creative programmes, share best practices and inspire others.” The inaugural ACT Champions Of Good Tribute will be presented to: Tarana Burke, founder of the #metoo movement; Marco Lambertini, director general of WWF International; Michael Roth, chairman & CEO of Interpublic; and Marc Pritchard, chief brand officer, P&G. In addition, there are 24 sessions within the Good track at the 2018 Cannes Lions. On Monday, June 18, at 10.00, the UNHCR will host a panel entitled Searching For Syria, Using Technology For Good. Diageo will host How To Develop More Gender Inclusive Creative?, and there will be a Young Lions Meet Up based around the theme Goodvertising – Connect With the New Generation. Among diversitythemed workshops is Walk In Another’s Shoes To Tackle Subconscious Bias, presented

by Rewind (Friday, June 22, 11.00).

18 FEET & RISING’S SCARLETT MONTANARO

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LIONS DAILY NEWS SUNDAY / JUNE 17 / 2018

NEWS

Hacking into the zeitgeist to keep up with pop culture

GUILTY? FERNANDO MACHADO (LEFT), JUAN JAVIER PEÑA, RICARDO CASAL AND SESSION MODERATOR THE BURGER KING KING

FAST-food chain Burger King was named as Creative Marketer Of The Year at Cannes Lions in 2017; and the company also walked away with a suitcase full of awards for its idiosyncratic and impactful work. So who better to appoint as Creative Effectiveness jury president for this year’s festival than Burger King’s larger than life global CMO Fernando Machado? Summarising the importance of the category in his jury president message, Machado said: “Amazing creative that drives results is the fuel that powers our whole industry.”

In terms of his own company’s marketing activity right now, Machado has placed a strong emphasis on what he calls hackvertising. On Monday at 12.00, he will be on the Lum-

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iere stage alongside Ricardo Casal and Juan Javier Peña of David Miami, explaining why it is important for brands to have a hacker mindset. Speaking to the Lions Daily News ahead of the session, he said: “Burger King is a brand that moves at the speed of pop culture. Well, at least that’s our ambition. Hackvertising is a common mindset we have. We are always searching for what will be the next big thing people will be talking about. We are always trying to anticipate what will be in the zeitgeist.

And, when we define our target, we try to hack into that.

We try to insert the brand in a relevant way. We push the brand to become part of the conversation.”

As an example of how this translates into work, he cited

last year’s ‘Google Home of the Whopper’, a classic example of merging hacking with marketing — and big winner at Cannes Lions. “Not everybody was happy, of course. But when we do things like this our intention is not to cause damage. We like to see ourselves as white-hat hackers with occasional shades of grey.

Anything that stands out ends up getting criticised by some, so we try to act based on our conviction and vision.”

In terms of how Burger King and David came up with the idea of hackvertising, he said: “We are all nerds working on this brand. We tend to be glued to the computer screen more than we should. Maybe because of that and of the ambition we have to be part of pop culture, we ended up finding some con-

ceptual parallels around things we were doing and things that hackers do. After we spotted the parallels, we started to study it and create a framework on how to go about it.”

Hacking of course is a fluid, fast-moving concept, so how

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to be ahead of its time. Think of Subservient Chicken, Whopper Freakout, Whopper Sacrifice, King’s Games and so many amazing ideas this brand has done in the past. So it is part of our challenge to raise the bar. And we are doing cool things right now. Scary Clown Night, Whopper Neutrality, McMansions, Stories Ordering, Whopper Emoji and Whopper No Show, are examples of that.”

At the Cannes session, Machado intends to show things “that hopefully will inspire clients to take the leap of faith when it comes to creativity. We will be on stage together. Client and agency. That is intentional. We want to show that great work can only be done as a result of a strong partnership.

The challenge for the advertising industry is to sharpen the focus behind getting amazing ideas on the table. If agencies can manage to accomplish that, they will continue to add a lot of value to clients. Of

FERNANDO MACHADO: “IF I WERE ON THE AGENCY SIDE, I WOULD FOCUS ON CREATIVE AND NOT GET DISTRACTED BY ANYTHING ELSE” does it translate into creating a creative brand strategy? “We are always trying to surprise ourselves, our fans and the world out there. When Burger King is at its best, it tends

course, the agency model will evolve (that’s already happening). But, if I were on the agency side, I would focus on creative and not get distracted by anything else.”

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SHORTLIST HEALTH TRACK

LIONS DAILY NEWS / SUNDAY / JUNE 17 / 2018

HEALTH & WELLNESS OTC ORAL MEDICINES A01/13003 #SUPERSICKMONDAY • RECKITT BENCKISER • MUCINEX • ENT./ID. MCCANN NY • MEDIA AEGIS INNOV8, NY • PROD. FURLINED, LA/PSYOP, NY/CABIN EDITING COMPANY, SANTA MONICA/CHROMA, VENICE • PR DEVRIES GLOBAL, NY A01/9001 CLAUDIA • EUROPHARMA • PERLATTE • ENT./ID. SANTA CLARA, SÃO PAULO • MEDIA SANTA CLARA, SÃO PAULO • PROD. SANTA CLARA, SÃO PAULO • PR SANTA CLARA, SÃO PAULO A01/9003 #SUPERSICKMONDAY • RECKITT BENCKISER • MUCINEX • ENT./ID. MCCANN NY • MEDIA AEGIS INNOV8, N • PROD. FURLINED, LA/PSYOP, NY/CABIN EDITING COMPANY, SANTA MONICA/CHROMA, VENICE • PR DEVRIES GLOBAL, NYY

USA BRAZIL USA

OTC APPLICATIONS A02/14002 LOVE IS ORGANIC • ORALPEACE • ORALPEACE 100% NATURAL TOOTHPASTE • ENT./ID. ASATSU-DK INC., TOKYO • MEDIA ASATSU-DK INC., TOKYO • PROD. ROCK’N ROLL JAPAN, TOKYO/RAY CORP., TOKYO/MIRAGE INC., TOKYO/P-CAMP, TOKYO • PR ASATSU-DK INC., TOKYO A02/19001 LOVE IS ORGANIC • ORALPEACE • ORALPEACE 100% NATURAL TOOTHPASTE • ENT./ID. ASATSU-DK INC., TOKYO • MEDIA ASATSU-DK INC., TOKYO • PROD. ROCK’N ROLL JAPAN, TOKYO/RAY CORP., TOKYO/MIRAGE INC., TOKYO/P-CAMP, TOKYO • PR ASATSU-DK INC., TOKYO A02/19002 THE COLDEST CITY • SENSODYNE • TOOTHPASTE • ENT./ID. GREY, LONDON • PROD. GREY, LONDON A02/19003 TINY DOLL • KLEENEX • FACIAL TISSUE : SKIN CARE • ENT./ID. J. WALTER THOMPSON BANGKOK • PROD. HOUSETON FILMS, BANGKOK A02/29001 THE COLDEST CITY • SENSODYNE • TOOTHPASTE • ENT./ID. GREY, LONDON • PROD. GREY, LONDON A02/29002 TINY DOLL • KLEENEX • FACIAL TISSUE : SKIN CARE • ENT./ID. J. WALTER THOMPSON BANGKOK • PROD. HOUSETON FILMS, BANGKOK A02/40004 HANDS 1 • UNILEVER • LIFEBUOY • ENT./ID. M&C SAATCHI AEIOU, SHANGHAI A02/41002 THE UNPHOTOGRAPHED ALBUM • RECKITT BENCKISER • DERMODEX • ENT./ID. BETC/HAVAS, SÃO PAULO • MEDIA BETC/HAVAS, SÃO PAULO • PROD. BETC/HAVAS, SÃO PAULO • PR BETC/HAVAS, SÃO PAULO

JAPAN JAPAN UNITED KINGDOM THAILAND UNITED KINGDOM THAILAND CHINA BRAZIL

OTC PRODUCTS/DEVICES A03/1008 UMPIRE • GSK • VOLTAREN • ENT./ID. GSK CONSUMER HEALTHCARE, NYON/SAATCHI & SAATCHI SWITZERLAND, LAUSANNE • PROD. PATRIOT FILMS, CAPE TOWN A03/23001 FISTBUMP • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/23003 RYAN & SUZIE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/3009 FISTBUMP • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/3010 MINDHOLE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/3011 RYAN & SUZIE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/9002 BLOOD NORMAL • LIBRESSE • FEMININE HYGIENE PRODUCTS • ENT./ID. KETCHUM, LONDON/AMVBBDO, LONDON • MEDIA ZENITH, LONDON • PROD. SOMESUCH, LONDON • PR KETCHUM, LONDON

SWITZERLAND UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

NUTRACEUTICALS A04/16001 GUTSY • P&G • METAMUCIL • ENT./ID. MCCANN HEALTH, SYDNEY • PROD. TRUCE FILMS, MELBOURNE AUSTRALIA A04/28004 NEGOTIATION • BULK POWDERS • SPORTS NUTRITION • ENT./ID. DROGA5, LONDON • PROD. BISCUIT FILMWORKS, LONDON/D5X, LONDON UNITED KINGDOM A04/30002 NOON ASSEMBLY • KWALITY LTD. • KWALITY MILK • ENT./ID. MCCANN HEALTH, NEW DELHI/MCCANN INDIA, MUMBAI • MEDIA MCCANN HEALTH/MCCANN INDIA • PROD. MCCANN HEALTH, NEW DELHI/MCCANN NEW DELHI • PR MCCANN HEALTH, NEW DELHI/MCCANN INDIA, MUMBAI INDIA HEALTH & WELLNESS TECH A05/11006 THE VOICE OF VOICES • NEMO • HEALTHCARE • ENT./ID. MCCANN MILAN • PROD. THINK CATTLEYA, MILAN/NOHUP, SAN GIORGIO DI NOGARO/SDM INTERACTIVE PASSION, MILAN ITALY A05/12004 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC A05/12008 PROJECT REVOICE • THE ALS ASSOCIATION • CHARITY • ENT./ID. BWM DENTSU, SYDNEY • PROD. FINCH, SYDNEY/RUMBLE STUDIOS, SYDNEY • PR HAYSTAC, SYDNEY AUSTRALIA A05/30001 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC A05/32001 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC A05/35001 THE VOICE OF VOICES • NEMO • HEALTHCARE • ENT./ID. MCCANN MILAN • PROD. THINK CATTLEYA, MILAN/NOHUP, SAN GIORGIO DI NOGARO/SDM INTERACTIVE PASSION, MILAN ITALY A05/49009 DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. • DOT • DOT MINI • ENT./ID. SERVICEPLAN GERMANY, MUNICH/SERVICEPLAN KOREA, SEOUL/DOT INCORP., SEOUL • PROD. PAULUS.CO, SEOUL/NEVEREST, MÜNCHEN GERMANY A05/50005 EASYASSISTANCE • EASYTAXI /COLOMBIAN RED CROSS • TAXI SERVICE • ENT./ID. J.WALTER THOMPSON COLOMBIA, BOGOTÁ • MEDIA J.WALTER THOMPSON COLOMBIA, BOGOTÁ • PROD. J.WALTER THOMPSON COLOMBIA, BOGOTÁ • PR J.WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA A05/8003 EASYASSISTANCE • EASYTAXI /COLOMBIAN RED CROSS • TAXI SERVICE • ENT./ID. J.WALTER THOMPSON COLOMBIA, BOGOTÁ • MEDIA J.WALTER THOMPSON COLOMBIA, BOGOTÁ • PROD. J.WALTER THOMPSON COLOMBIA, BOGOTÁ • PR J.WALTER THOMPSON COLOMBIA, BOGOTÁ COLOMBIA A05/9002 PROJECT REVOICE • THE ALS ASSOCIATION • CHARITY • ENT./ID. BWM DENTSU, SYDNEY • PROD. FINCH, SYDNEY/RUMBLE STUDIOS, SYDNEY • PR HAYSTAC, SYDNEY AUSTRALIA BRAND-LED EDUCATION & AWARENESS B01/12002 ECTOR THE PROTECTOR BEAR • ROCHE • AWARENESS CAMPAIGN AGAINST SMOKE • ENT./ID. INTEGER, MILAN • PROD. INTEGER, MILAN ITALY B01/12003 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC B01/13002 THE CHILD REPLACEMENT PROGRAMME • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA STARCOM, AUCKLAND • PR IMPACT PR, AUCKLAND NEW ZEALAND B01/13011 BLOODNORMAL • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. SOMESUCH, LONDON/TRIM EDITING, LONDON/750MPH, LONDON/THE MILL, LONDON/FRAMESTORE, LONDON • PR KETCHUM, LONDON UNITED KINGDOM B01/13012 DOG DATES • MARS PET • PEDIGREE • ENT./ID. AMVBBDO, LONDON • PROD. STINK STUDIOS, LONDON/CUT + RUN, LONDON/750MPH, LONDON/FREEFOLK, LONDON • PR WEBER SHANDWICK, LONDON UNITED KINGDOM B01/19001 DOG DATES • MARS PET • PEDIGREE • ENT./ID. AMVBBDO, LONDON • PROD. STINK STUDIOS, LONDON/CUT + RUN, LONDON/750MPH, LONDON/FREEFOLK, LONDON • PR WEBER SHANDWICK, LONDON UNITED KINGDOM B01/24001 THE HEALTH PURSE (SEHAT KA BATUA) • MAHINDRA RISE • SELF-EXAMINATION FOR BREAST CANCER • ENT./ID. GREY INDIA, MUMBAI • MEDIA GREY INDIA, MUMBAI INDIA B01/25002 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN B01/26002 TYPEFACES OF THE FALLEN • WORKPLACE SAFETY & INSURANCE BOARD OF ONTARIO • AWARENESS FOR WORKPLACE SAFETY • ENT./ID. GREY CANADA, TORONTO CANADA B01/29017 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN B01/30002 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC B01/30006 NOON ASSEMBLY • KWALITY LTD. • KWALITY MILK • ENT./ID. MCCANN HEALTH, NEW DELHI/MCCANN INDIA, MUMBAI • MEDIA MCCANN HEALTH/MCCANN INDIA• PROD. MCCANN HEALTH, NEW DELHI/MCCANN NEW DELHI • PR MCCANN HEALTH, NEW DELHI/MCCANN INDIA, MUMBAI INDIA B01/38009 THE HEALTH PURSE (SEHAT KA BATUA) • MAHINDRA RISE • SELF-EXAMINATION FOR BREAST CANCER • ENT./ID. GREY INDIA, MUMBAI • MEDIA GREY INDIA, MUMBAI INDIA B01/40002 THE ROUTE • JCDECAUX • MEDIA • ENT./ID. Y&R BRAZIL, SÃO PAULO BRAZIL B01/41001 BOOK OF BROKEN SILENCE • UAB ALMA LITTERA • BOOK OF BROKEN SILENCE • ENT./ID. MCCANN VILNIUS LITHUANIA B01/42005 VENT INSPECTION AD • PEPCO • VENT INSPECTION AD • ENT./ID. GREY POLAND, WARSAW • MEDIA GREY POLAND, WARSAW • PROD. GREY POLAND, WARSAW • PR GREY POLAND, WARSAW POLAND B01/49010 SIP SAFE • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. Y&R MELBOURNE AUSTRALIA B01/49012 TEACHBRUSH • GSK • SENSODYNE • ENT./ID. GREY BRAZIL, SÃO PAULO BRAZIL B01/50016 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC B01/50026 SIP SAFE • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. Y&R MELBOURNE AUSTRALIA B01/50026 BLACK SUPERMARKET • CARREFOUR • CARREFOUR • ENT./ID. CARREFOUR, MASSY/MARCEL, PARIS • PROD. PRODIGIOUS, PARIS/ICONOCLAST, PARIS/NIGHTSHIFT, PARIS/GUM, PARIS/DMBM, PARIS FRANCE B01/50030 TRADESMEN’S SUNCREAM • WICKES • WICKES • ENT./ID. IRIS, LONDON • PROD. IRIS, LONDON • PR IRIS, LONDON UNITED KINGDOM B01/50034 PROJECT FREE PERIOD • JOHNSON & JOHNSON • STAYFREE SANITARY PADS • ENT./ID. DDB MUDRA GROUP, MUMBAI INDIA B01/50035 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN B01/8001 TOUCH YOUR FOOTBALLS • LÊBERO • VALDERRAMA • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. LOS NOTARIOS, BOGOTÁ • PR ELIS LIMITADA, RIO DE JANEIRO SPAIN B01/8014 VENT INSPECTION AD • PEPCO • VENT INSPECTION AD • ENT./ID. GREY POLAND, WARSAW • MEDIA GREY POLAND, WARSAW • PROD. GREY POLAND, WARSAW • PR GREY POLAND, WARSAW POLAND B01/8015 THE HEALTH PURSE (SEHAT KA BATUA) • MAHINDRA RISE • SELF-EXAMINATION FOR BREAST CANCER • ENT./ID. GREY INDIA, MUMBAI • MEDIA GREY INDIA, MUMBAI INDIA B01/8020 SIP SAFE • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. Y&R MELBOURNE AUSTRALIA B01/8022 BLACK SUPERMARKET • CARREFOUR • CARREFOUR • ENT./ID. CARREFOUR, MASSY/MARCEL, PARIS • PROD. PRODIGIOUS, PARIS/ICONOCLAST, PARIS/NIGHTSHIFT, PARIS/GUM, PARIS/DMBM, PARIS FRANCE B01/8033 PROJECT FREE PERIOD • JOHNSON & JOHNSON • STAYFREE SANITARY PADS • ENT./ID. DDB MUDRA GROUP, MUMBAI INDIA B01/9015 BLOOD NORMAL • LIBRESSE • FEMININE HYGIENE PRODUCTS • ENT./ID. KETCHUM, LONDON/AMVBBDO, LONDON • MEDIA ZENITH, LONDON • PROD. SOMESUCH, LONDON • PR KETCHUM, LONDON UNITED KINGDOM NON-PROFIT/FOUNDATION-LED EDUCATION & AWARENESS B02/1010 BOREDOM • JACCEDE.COM • ASSOCIATION FOR DISABLED PERSONS • ENT./ID. TBWA\PARIS • PROD. BIRTH, PARIS/TBWA\ELSE, PARIS B02/1036 BREAK THE TABOO • SOCIEDAD ARGENTINA DE UROLOGÊA (SAU) • INSTITUTIONAL • ENT./ID. SOCIEDAD ARGENTINA DE UROLOGÍA, BUENOS AIRES/GREY ARGENTINA, BUENOS AIRES • PROD. CASTA DIVA, BUENOS AIRES B02/11002 #SHARETHELOVE • AIDES • NGO • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS B02/11005 IMAGINARY FRIEND SOCIETY MOBILE APP • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/13015 IMAGINARY FRIEND SOCIETY NTEGRATED CAMPAIGN • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/15008 2050 • BREAST CANCER NOW • BREAST CANCER NOW • ENT./ID. GREAT GUNS, LONDON • PROD. GREAT GUNS, LONDON B02/18005 IMAGINARY FRIEND SOCIETY WHAT IS AN MRI • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/18008 TOGETHER AGAIN • DEMENTIA UK • ADMIRAL NURSES • ENT./ID. ARTHUR LONDON • PROD. ROYLE PRODUCTIONS, LONDON/PASSION PICTURES, LONDON B02/26001 THE FADING FONT • ALZHEIMER’S DISEASE CHINESE • ALZHEIMER’S DISEASE AWARENESS COMMUNICATION • ENT./ID. MCGARRYBOWEN SHANGHAI B02/28007 IMAGINARY FRIEND SOCIETY MOBILE APP • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/29008 IMAGINARY FRIEND SOCIETY- CAMPAIGN • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/29009 FAIL • NORWEGIAN RED CROSS • FIRST AID • ENT./ID. TRY, OSLO • MEDIA CARAT, OSLO • PROD. TANGRYSTAN, OSLO/APT, OSLO/UHOERT, OSLO B02/29017 WHAT IS A MRI? • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA B02/29018 BLOOD TRANSFUSIONS • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA

FRANCE ARGENTINA FRANCE USA USA UNITED KINGDOM USA UNITED KINGDOM CHINA USA USA NORWAY USA USA

ENT./ID. : ENTRANT IDEA PROD. : PRODUCTION

D1-6-7 Health+A.indd 6

17/06/2018 02:51

HEALTH TRACK SHORTLIST HEALTH & WELLNESS

SUNDAY / JUNE 17 / 2018 / LIONS DAILY NEWS

B02/29019 B02/30003 B02/30005 B02/35003 B02/35007 B02/35018 B02/38001 B02/40012 B02/41002 B02/41004 B02/41011 B02/41021 B02/42018 B02/42034 B02/45001 B02/47001 B02/47002 B02/48002 B02/50016 B02/8007 B02/8008 B02/9003 B02/9007 B02/9009 B02/9010 B02/9013 B02/9015 B02/9022

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FEELING SAD • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA USA NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NY • PR KETCHUM, NY USA IN REAL LIFE • MONICA LEWNISKY • MONICA LEWINSKY/ANTI-BULLYING • ENT./ID. BBDO NY • PROD. BBDO STUDIOS, NY • PR DINI VON MUEFFLING COMMUNICATIONS, NY USA THE FADING FONT • ALZHEIMER’S DISEASE CHINESE • ALZHEIMER’S DISEASE AWARENESS COMMUNICATION • ENT./ID. MCGARRYBOWEN SHANGHAI CHINA #SHARETHELOVE • AIDES • NGO • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS FRANCE ESCALATING GIFS • EUROPEAN ANTI-BULLYING NETWORK (EAN) • EUROPEAN ANTI-BULLYING NETWORK (EAN) • ENT./ID. OGILVY GERMANY, FRANKFURT • PROD. RABBICORN FILMS, BERLIN/NHB, BERLIN/STORZ & ESCHERICH, BERLIN/STUDIO FUNK, BERLIN GERMANY #BODYCANTWAIT • HANDICAP INTERNATIONAL • HANDICAP INTERNATIONAL • ENT./ID. HEREZIE, PARIS • PROD. LA PAC, PARIS FRANCE PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM I RESCUE • AMBLYOPIA WORLD CAMPAIGN • AMBLYOPIA WORLD CAMPAIGN • ENT./ID. VML, BOGOTÁ COLOMBIA I RESCUE • AMBLYOPIA WORLD CAMPAIGN • AMBLYOPIA WORLD CAMPAIGN • ENT./ID. VML, BOGOTÁ COLOMBIA DISSOLVING POSTERS • ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE • ANTI MOSQUITO POSTERS • ENT./ID. BETC/HAVAS, SÃO PAULO • MEDIA BETC/HAVAS, SÃO PAULO • PROD. BETC/HAVAS, SÃO PAULO • PR BETC/HAVAS, SÃO PAULO BRAZIL EVERY HALF COUNTS • UNICEF • UNICEF • ENT./ID. J. WALTER THOMPSON INDIA, GURGAON INDIA IMAGINARY FRIEND SOCIETY • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA USA IMAGINARY FRIEND SOCIETY - FILM SERIES • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA USA NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NY • PR KETCHUM, NY USA PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NY • PR KETCHUM, NY USA THE VOICE OF VOICES • NEMO • HEALTHCARE • ENT./ID. MCCANN MILAN • PROD. THINK CATTLEYA, MILAN/NOHUP, SAN GIORGIO DI NOGARO/SDM INTERACTIVE PASSION, MILAN ITALY DISSOLVING POSTERS • ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE • ANTI MOSQUITO POSTERS • ENT./ID. BETC/HAVAS, SÃO PAULO • MEDIA BETC/HAVAS, SÃO PAULO • PROD. BETC/HAVAS, SÃO PAULO • PR BETC/HAVAS, SÃO PAULO BRAZIL IMAGINARY FRIEND SOCIETY- CAMPAIGN • PEDIATRIC BRAIN TUMOR FOUNDATION • HEALTH • ENT./ID. RPA, SANTA MONICA USA HELP A DANE • THE DANISH CANCER SOCIETY & TRYGFONDEN • THE DANISH CANCER SOCIETY & TRYGFONDEN • ENT./ID. &CO, COPENHAGEN • MEDIA OATH, COPENHAGEN • PROD. &CO, COPENHAGEN DENMARK #BODYCANTWAIT • HANDICAP INTERNATIONAL • HANDICAP INTERNATIONAL • ENT./ID. HEREZIE, PARIS • PROD. LA PAC, PARIS FRANCE HELP A DANE • THE DANISH CANCER SOCIETY & TRYGFONDEN • THE DANISH CANCER SOCIETY & TRYGFONDEN • ENT./ID. &CO, COPENHAGEN • MEDIA OATH, COPENHAGEN • PROD. &CO, COPENHAGEN DENMARK PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM LOCOMO CHALLENGE • LOCOMO CHALLENGE COUNCIL • LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT) • ENT./ID. HAKUHODO INC., TOKYO • PROD. R’S PARK , TOKYO/AOI PRO. INC., TOKYO • PR HAKUHODO INC., TOKYO/J. PUBLIC RELATIONS, TOKYO/OZMA, TOKYO JAPAN NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NY • PR KETCHUM, NY USA IN REAL LIFE • MONICA LEWNISKY • MONICA LEWINSKY/ANTI-BULLYING • ENT./ID. BBDO NY • PROD. BBDO STUDIOS, NY • PR DINI VON MUEFFLING COMMUNICATIONS, NY USA THE VOICE OF VOICES • NEMO • HEALTHCARE • ENT./ID. MCCANN MILAN • PROD. THINK CATTLEYA, MILAN/NOHUP, SAN GIORGIO DI NOGARO/SDM INTERACTIVE PASSION, MILAN ITALY

FUNDRAISING & ADVOCACY B03/1005 ZWEMMER • FONDS GEHANDICAPTENSPORT • CHARITY • ENT./ID. TBWA\NEBOKO, AMSTERDAM • MEDIA PHD, AMSTERDAM • PROD. BONKERS, AMSTERDAM/SOUNDCIRCUS, AMSTERDAM THE NETHERLANDS B03/1019 SICKKIDS VS - ALL IN • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO • MEDIA OMD CANADA,TORONTO • PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/1020 SICKKIDS VS - DADSTRONG • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO • MEDIA OMD CANADA,TORONTO• PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/13002 SICKKIDS VS - ALL IN • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO • MEDIA OMD CANADA,TORONTO • PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/13005 16 & UNDER • HEART AND STROKE FOUNDATION OF ONTARIO • TBD • ENT./ID. JOHN ST., TORONTO • PROD. SKIN & BONES, TORONTO/SCHOOL EDITING, TORONTO/THE VANITY, TORONTO/THE EGGPLANT COLLECTIVE, TORONTO/JIGSAW CASTING, TORONTO CANADA B03/15004 SICKKIDS VS - ALL IN • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO • MEDIA OMD CANADA,TORONTO • PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/17002 SICKKIDS VS - DADSTRONG • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO •MEDIA OMD CANADA,TORONTO • PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/19003 SICKKIDS VS - ALL IN • SICKKIDS FOUNDATION • SICKKIDS FOUNDATION • ENT./ID. COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO • MEDIA OMD CANADA,TORONTO • PROD. /JK REPS,TORONTO/OMEN514,TORONTO • PR COSSETTE,TORONTO/SICKKIDS FOUNDATION,TORONTO CANADA B03/35008 HEMOJI • SANTA CASA DE MISERICÎRDIA DE SÃO PAULO • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO BRAZIL B03/35010 THE TINIEST LISTING • COOK COUNTRY HOSPITAL • AIRBNBABY • ENT./ID. OGILVY & MATHER, CHICAGO USA B03/38005 TAKE A SEAT • MAGICMAKERS NGO • MAGIC HOME - A SHELTER FOR PARENTS WITH SICK CHILDREN • ENT./ID. JAZZ COMMUNICATION, BUCHAREST/MAGICAMP NGO, BUCHAREST • PROD. SAGA FILM, BUCHAREST • PR ROGALSKI DAMASCHIN PUBLIC RELATIONS, BUCHAREST ROMANIA B03/50002 SWAP MY SEAT ALS • ALS • FUNDRAISING FOR ALS RESEARCH • ENT./ID. ALS LEAGUE, LEUVEN/PUBLICIS BRUSSELS • PROD. PUBLICIS BRUSSELS BELGIUM B03/50010 TAKE A SEAT • MAGICMAKERS NGO • MAGIC HOME - A SHELTER FOR PARENTS WITH SICK CHILDREN • ENT./ID. JAZZ COMMUNICATION, BUCHAREST/MAGICAMP NGO, BUCHAREST • PROD. SAGA FILM, BUCHAREST • PR ROGALSKI DAMASCHIN PUBLIC RELATIONS, BUCHAREST ROMANIA B03/50011 C21 • NATIONAL DOWN SYNDROME SOCIETY • DOWN SYNDROME AWARENESS • ENT./ID. NATIONAL DOWN SYNDROME SOCIETY, NY/SAATCHI & SAATCHI, NY • MEDIA SPARK FOUNDRY, NY • PROD. SAATCHI & SAATCHI, NY • PR JONES PR, OKLAHOMA CITY/MSL, NY/POWELL COMMUNICATIONS, NY USA B03/8013 CALL OF HOPE • CORPORACIÎN DEL TRASPLANTE • CORPORACIÎN DEL TRASPLANTE ONG • ENT./ID. BBDO CHILE, SANTIAGO • MEDIA BBDO CHILE, SANTIAGO • PROD. BBDO CHILE, SANTIAGO CHILE B03/8014 THE TINIEST LISTING • COOK COUNTRY HOSPITAL • AIRBNBABY • ENT./ID. OGILVY & MATHER, CHICAGO USA B03/9005 NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NY • PR KETCHUM, NY USA CORPORATE IMAGE & COMMUNICATION C01/13006 THE RAPE TAX • NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE • VICTIM ADVOCACY • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY USA C01/13007 TV DOCTORS OF AMERICA - SEASON 2 • CIGNA • CIGNA • ENT./ID. MCCANN NY • MEDIA MRM//MCCANN, NY/UNTITLED, SANTA MONICA/CUT+RUN, NY/JSM MUSIC, NY • PROD. EDELMAN, NY • PR OMD USA, NY USA C01/19001 THE LEAP OF FAITH • LEAPS BY BAYER • HEALTHCARE • ENT./ID. BEARS CALLING, BERLIN • MEDIA BEARS CALLING, BERLIN GERMANY C01/28003 TV DOCTORS OF AMERICA - SEASON 2 • CIGNA • CIGNA • ENT./ID. MCCANN NY • MEDIA OMD USA, NY • PROD. MRM//MCCANN, NY/UNTITLED, SANTA MONICA/CUT+RUN, NY/JSM MUSIC, NY • PR EDELMAN, NY USA C01/29005 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN C01/30003 NOONASSEMBLY • KWALITYLTD.• KWALITYMILK • ENT./ID.MCCANN HEALTH,NEWDELHI/MCCANN INDIA,MUMBAI • MEDIA MCCANN HEALTH,NEWDELHI/MCCANN INDIA,MUMBAI • PROD.MCCANN HEALTH,NEWDELHI/MCCANN NEWDELHI • PR MCCANN HEALTH,NEWDELHI/MCCANN INDIA,MUMBAI INDIA C01/3002 BUDGET EPICS - THE GREAT SANDSTORM • RITEMED PHILIPPINES, INC. • GENERIC MEDICINES • ENT./ID. MCCANN MANILA • PROD. MCCANN MANILA THE PHILIPPINES C01/3003 BUDGET EPICS - HIMALAYAN SHOWDOWN • RITEMED PHILIPPINES, INC. • GENERIC MEDICINES • ENT./ID. MCCANN MANILA • PROD. MCCANN MANILA THE PHILIPPINES C01/49004 MAMMA BEER • MAMMA HELP • MAMMA HELP • ENT./ID. Y&R PRAGUE • MEDIA Y&R PRAGUE/MAMMA HELP, PRAGUE • PR Y&R PRAGUE/MAMMA HELP, PRAGUE CZECH REPUBLIC C01/50010 PROJECT FREE PERIOD • JOHNSON & JOHNSON • STAYFREE SANITARY PADS • ENT./ID. DDB MUDRA GROUP, MUMBAI INDIA C01/9003 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN C01/9005 TV DOCTORS OF AMERICA - SEASON 2 • CIGNA • CIGNA • ENT./ID. MCCANN NY • MEDIA OMD USA, NY • PROD. MRM//MCCANN, NY/UNTITLED, SANTA MONICA/CUT+RUN, NY/JSM MUSIC, NY • PR EDELMAN, NY USA HEALTH SERVICES & FACILITIES C02/1007 THE FALL • HOSPITAL DE AMOR • INSTITUTIONAL • ENT./ID. WMCCANN, SÃO PAULO • PROD. LOUD, SÃO PAULO/ZOMBIE STUDIO, SÃO PAULO C02/11002 TXT 2 HELP • NY–PRESBYTERIAN HOSPITAL • CRISIS TEXT LINE • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY • PR AREA 23, AN FCB HEALTH NETWORK COMPANY, NY C02/13002 LIVING PROOF • ALLEGHENY HEALTH NETWORK • HEALTH CENTER • ENT./ID. DONER, SOUTHFIELD C02/13003 CORAZÎN - GIVE YOUR HEART • MONTEFIORE • FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS • ENT./ID. JOHN X HANNES, NY • PROD. SERIAL PICTURES, NY/EXILE EDITORIAL, NY/ACTIVE THEORY, LA/BARKING OWL, LA/A52, SANTA MONICA C02/17001 THE FALL • HOSPITAL DE AMOR • INSTITUTIONAL • ENT./ID. WMCCANN, SÃO PAULO • PROD. LOUD, SÃO PAULO/ZOMBIE STUDIO, SÃO PAULO C02/18001 THE FALL • HOSPITAL DE AMOR • INSTITUTIONAL • ENT./ID. WMCCANN, SÃO PAULO • PROD. LOUD, SÃO PAULO/ZOMBIE STUDIO, SÃO PAULO C02/24002 AROUND THE CORNER - FIREWORKS” • UMD URGENT CARE • INSTITUTIONAL • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY/ZOMBIE STUDIO, SÃO PAULO C02/29003 CORAZÎN - GIVE YOUR HEART • MONTEFIORE • FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS • ENT./ID. JOHN X HANNES, NY • PROD. SERIAL PICTURES, NY/EXILE EDITORIAL, NY/ACTIVE THEORY, LA/BARKING OWL, LA/A52, SANTA MONICA C02/32001 LUCY • PRINCE OF WALES HOSPITAL • HEALTHCARE • ENT./ID. DELOITTE AUSTRALIA, MELBOURNE • MEDIA DELOITTE AUSTRALIA, MELBOURNE • PROD. DELOITTE AUSTRALIA, MELBOURNE • PR DELOITTE AUSTRALIA, MELBOURNE C02/35002 THE TINIEST LISTING • COOK COUNTRY HOSPITAL • AIRBNBABY • ENT./ID. OGILVY & MATHER, CHICAGO C02/50005 CORAZÎN - GIVE YOUR HEART • MONTEFIORE • FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS • ENT./ID. JOHN X HANNES, NY • PROD. SERIAL PICTURES, NY/EXILE EDITORIAL, NY/ACTIVE THEORY, LA/BARKING OWL, LA/A52, SANTA MONICA HEALTH SERVICES & FACILITIES C02/9004 THE TINIEST LISTING • COOK COUNTRY HOSPITAL • AIRBNBABY • OGILVY & MATHER, CHICAGO

BRAZIL USA USA USA BRAZIL BRAZIL USA USA AUSTRALIA USA USA USA

INSURANCE C03/12001 AAMI SMARTPLATES • SUNCORP • AAMI • ENT./ID. OGILVY AUSTRALIA, MELBOURNE • PROD. OGILVY AUSTRALIA, MELBOURNE • PR OGILVY AUSTRALIA, MELBOURNE AUSTRALIA C03/13001 TV DOCTORS OF AMERICA - SEASON 2 • CIGNA • CIGNA • ENT./ID. MCCANN NEW YORK • MEDIA OMD USA, NEW YORK • PROD. MRM//MCCANN, NEW YORK / UNTITLED, SANTA MONICA / CUT+RUN, NEW YORK / JSM MUSIC, NEW YORK • PR EDELMAN, NEW YORK C03/34001 AAMI SMARTPLATES • SUNCORP • AAMI • ENT./ID. OGILVY AUSTRALIA, MELBOURNE • PROD. OGILVY AUSTRALIA, MELBOURNE • PR OGILVY AUSTRALIA, MELBOURNE • AUSTRALIA C03/9001 TV DOCTORS OF AMERICA - SEASON 2 • CIGNA • CIGNA • ENT./ID. MCCANN NEW YORK • MEDIA OMD USA, NEW YORK • PROD. MRM//MCCANN, NEW YORK/UNTITLED, SANTA MONICA/CUT+RUN, NEW YORK/JSM MUSIC, NEW YORK• PR EDELMAN, NEW YORK USA ANIMAL HEALTH D01/11002 THE NEST ADDRESS • ENEL ROMANIA • ENT./ID. ENEL ROMANIA, BUCHAREST/PUBLICIS ROMANIA, BUCHAREST • PROD STUDIOSET, BUCHAREST D01/13001 THE CHILD REPLACEMENT PROGRAMME • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA. STARCOM, AUCKLAND • PR IMPACT PR, AUCKLAND D01/22003 THE CURIOUS CAT BOOK • MARS PET • WHISKAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD ALMAPBBDO, SÃO PAULO/SENTIMENTAL FILME, SÃO PAULO/PUNCH AUDIO, SÃO PAULO D01/29001 THE 8 MONTH WALK • SERESTO • FLEA AND TICK PROTECTION FOR PETS • ENT./ID. BBDO PARIS • PROD BLISS, PARIS D01/35002 DOGS FOR DOGS • PEDIGREE • CHARITY • ENT./ID. BBDO PARIS D01/41001 BEE SAVING PAPER • CITY BEES • BEE SAVING PAPER • ENT./ID. CITY BEES, WARSAW/SAATCHI… POLAND, WARSAW • PROD. MANUFAKTURA PAPIERU, KOBY_KA • PR SAATCHI… POLAND, WARSAW D01/41002 THE CURIOUS CAT BOOK • MARS PET • WHISKAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD ALMAPBBDO, SÃO PAULO/SENTIMENTAL FILME, SÃO PAULO/PUNCH AUDIO, SÃO PAULO D01/46001 THE NEST ADDRESS • ENEL ROMANIA • ENT./ID. ENEL ROMANIA, BUCHAREST/PUBLICIS ROMANIA, BUCHAREST • PROD STUDIOSET, BUCHAREST D01/8002 THE NEST ADDRESS • ENEL ROMANIA • ENT./ID. ENEL ROMANIA, BUCHAREST/PUBLICIS ROMANIA, BUCHAREST • PROD STUDIOSET, BUCHAREST

ROMANIA NEW ZEALAND BRAZIL FRANCE FRANCE POLAND BRAZIL ROMANIA ROMANIA

ENT./IDEA : ENT./ID. : ENTRANT ENTRANTIDEA IDEAPROD. : PROD :PRODUCTION PRODUCTION

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SHORTLIST HEALTH TRACK

LIONS DAILY NEWS / SUNDAY / JUNE 17 / 2018

PHARMA REGULATED: DIRECT TO CONSUMER A01/13004 NOT COOL • ALLERGAN • COOLSCULPTING • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK A01/18003 THE MOOSE SPA - APRIL FOOLS • ALLERGAN • COOLSCULPTING • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK A01/29001 WHAT INVENTION CAN’T YOU WAIT FOR? • MERCK • WHAT INVENTION CAN’T YOU WAIT FOR? • ENT./ID. MARINA MAHER COMMUNICATIONS, NEW YORK • MEDIA MARINA MAHER COMMUNICATIONS, NEW YORK • PROD. MARINA MAHER COMMUNICATIONS, NEW YORK • PR MARINA MAHER COMMUNICATIONS, NEW YORK

USA USA USA

REGULATED: DIRECT TO PATIENT A02/16001 GET UP • LILLY • LARTRUVO • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK USA A02/49002 BRONKI BOOSTERS • CIPLA SA • ASTHMA INHALER CASINGS, COMIC BOOK, ANIMATED SERIES, INSTRUCTIONAL VIDEOS. • ENT./ID. VML , CAPE TOWN • PROD. RITUAL STUDIO, CAPE TOWN/STUDIO KRONK, CAPE TOWN/ROCKETFUEL, CAPE TOWN/RESONATE AUDIO, CAPE TOWN SOUTH AFRICA REGULATED: HEALTHCARE PROFESSIONAL A03/22008 THE SCREAMER • MUNDIPHARMA • BIPHENTIN • ENT./ID. HAVAS LYNX, MANCHESTER A03/22009 THE DISRUPTOR • MUNDIPHARMA • BIPHENTIN • ENT./ID. HAVAS LYNX, MANCHESTER A03/22010 GARAGE • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK A03/22011 KITCHEN • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK A03/22012 LIVING ROOM • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK A03/24005 THE SCREAMER • MUNDIPHARMA • BIPHENTIN • ENT./ID. HAVAS LYNX, MANCHESTER A03/24007 TAMED BY A TABLET • MUNDIPHARMA • ZUBSOLV • ENT./ID. HAVAS LYNX, MANCHESTER • PROD. HAVAS LYNX, MANCHESTER

UNITED KINGDOM UNITED KINGDOM USA USA USA UNITED KINGDOM UNITED KINGDOM

NON-REGULATED: DIRECT TO CONSUMER A04/8001 BLINK TO SPEAK • ASHA EK HOPE FOUNDATION • SOCIAL SERVICE • ENT./ID. TBWA\INDIA, MUMBAI

INDIA

NON-REGULATED: DIRECT TO PATIENT A05/8001 BLINK TO SPEAK • ASHA EK HOPE FOUNDATION • SOCIAL SERVICE • ENT./ID. TBWA\INDIA, MUMBAI

INDIA

REGULATED B01/1001 B01/13003 B01/19002 B01/22004 B01/22005 B01/22006 B01/24001 B01/24002 B01/25001 B01/25002 B01/25003 B01/30001 B01/35001 B01/38001 B01/42001

SET YOUR LIFE BACK IN MOTION • NOVARTIS • NOVARTIS • ENT./ID. BETC, PARIS • PROD. HELLOSTRANGER, PARIS/SCHMOOZE, PARIS THE WRESTLER • NOVARTIS • EDUCATION • ENT./ID. KLICK HEALTH, NEW YORK • MEDIA KLICK HEALTH, NEW YORK/PUBLICIS HEALTH, NEW YORK • PROD. SEED MEDIA ARTS, CHICAGO THIS IS LIVING WITH CANCER • PFIZER ONCOLOGY • CANCER MANAGEMENT • ENT./ID. PATIENTS & PURPOSE, NEW YORK KITCHEN • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK GARAGE • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK LIVING ROOM • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK BATTLE IN THE BONE • BAYER PHARMACEUTICALS, INC. • XOFIGO® (RADIUM RA 223 DICHLORIDE) • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK ZACS PLAY DAY • BIOGEN • SPINRAZA UNBRANDED • ENT./ID. CDM NEW YORK GARAGE • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK LIVING ROOM • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK KITCHEN • BOEHRINGER INGELHEIM • STIOLTO RESPIMAT • ENT./ID. FCB HEALTH, NEW YORK THE MSUNDERSTOOD CAFÉ • ROCHE PRODUCTS (IRELAND) LIMITED AND MS IRELAND • DISEASE AWARENESS AND HEALTHCARE ACCESS • ENT./ID. FLEISHMANHILLARD, DUBLIN • PROD. FLEISHMANHILLARD, DUBLIN • PR FLEISHMANHILLARD, DUBLIN LIGHTER BLUE • TAKEDA/TRINTELLIX • TRINTELLIX • ENT./ID. MCCANN NEW YORK • PROD. GLOBAL MECHANIC, VANCOUVER/DICK & ROGER’S SOUND STUDIO LTD., VANCOUVER, BRITISH COLUMBIA A WARNING FROM THE FUTURE • GLAXOSMITHKLINE (GSK) • CERVICAL CANCER VACCINE • ENT./ID. MCCANN HEALTH, SHANGHAI BATTLE IN THE BONE • BAYER PHARMACEUTICALS, INC. • XOFIGO® (RADIUM RA 223 DICHLORIDE) • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

FRANCE USA USA USA USA USA USA USA USA USA USA IRELAND USA USA

NON-REGULATED B02/1002 #TREATMEKINDLY • NOVARTIS • NOVARTIS • ENT./ID. DAVID, BUENOS AIRES • PROD. PRIMO, BUENOS AIRES/PAPAMUSIC, BUENOS AIRES B02/17001 THE HEARING TEST IN DISGUISE • COCHLEAR • COCHLEAR HEARING IMPLANTS • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. REVOLVER/WILL O’ROURKE, SYDNEY • PR CHE PROXIMITY, MELBOURNE B02/28002 THE HEARING TEST IN DISGUISE • COCHLEAR • COCHLEAR HEARING IMPLANTS • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. REVOLVER/WILL O’ROURKE, SYDNEY • PR CHE PROXIMITY, MELBOURNE B02/29003 THE HEARING TEST IN DISGUISE • COCHLEAR • COCHLEAR HEARING IMPLANTS • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. REVOLVER/WILL O’ROURKE, SYDNEY • PR CHE PROXIMITY, MELBOURNE B02/31001 CHANGE GOUT • GRUNENTHAL • DISEASE AWARENESS • ENT./ID. GRUNENTHAL, HIGH WYCOMBE/LANGLAND, WINDSOR • PROD. JAM3, TORONTO B02/32001 CHANGE GOUT • GRUNENTHAL • DISEASE AWARENESS • ENT./ID. GRUNENTHAL, HIGH WYCOMBE/LANGLAND, WINDSOR • PROD. JAM3, TORONTO B02/34001 CHANGE GOUT • GRUNENTHAL • DISEASE AWARENESS • ENT./ID. GRUNENTHAL, HIGH WYCOMBE/LANGLAND, WINDSOR • PROD. JAM3, TORONTO B02/34002 THE HEARING TEST IN DISGUISE • COCHLEAR • COCHLEAR HEARING IMPLANTS • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. REVOLVER/WILL O’ROURKE, SYDNEY • PR CHE PROXIMITY, MELBOURNE

ARGENTINA AUSTRALIA AUSTRALIA AUSTRALIA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM AUSTRALIA

REGULATED C01/19001 THE ATTACK • ASTRA ZENECA • BRILINTA • ENT./ID. HAVAS LYNX, MANCHESTER • PROD. MAKER PROJECTS, SALFORD C01/38001 THE WORLD’S SMALLEST BOOTH • ELI LILLY AND COMPANY • HEALTH • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK

UNITED KINGDOM USA

NON-REGULATED C02/28001 SPEED DONATING • TEVA • ORGAN DONATION • ENT./ID. HAVAS LYNX, MANCHESTER • MEDIA HAVAS LYNX, MANCHESTER • PROD. HAVAS LYNX, MANCHESTER UNITED KINGDOM C02/49003 SAVOR SAVER • ECUADOR MINISTRY OF PUBLIC HEALTH • SAVOR SAVER • ENT./ID. OGILVY & MATHER COLOMBIA, BOGOTÁ • MEDIA OGILVY & MATHER COLOMBIA, BOGOTÁ • PROD. OGILVY & MATHER COLOMBIA, BOGOTÁ • PR BABEL GROUP, BOGOTA COLOMBIA REGULATED D01/1003 D01/24001 D01/41003 D01/49001 D01/9001

HOLD ON TO MUM • PFIZER/BMS • BLOOD THINNING MEDICIN • ENT./ID. INGO, STOCKHOLM • PROD. BLECK, STOCKHOLM SWEDEN ZACS PLAY DAY • BIOGEN • SPINRAZA UNBRANDED • ENT./ID. CDM NEW YORK USA RX PRESCRIPTION STICKERS • DUBAI HEALTH AUTHORITY • PRESCRIPTION LABEL • ENT./ID. THE CLASSIC PARTNERSHIP ADVERTISING, DUBAI UNITED ARAB EMIRATES OUCHIE • CHUGAI/ROCHE • SYSTEMIC JUVENILE IDIOPATHIC ARTHRITIS PATIENT SUPPORT • ENT./ID. HAVAS LYNX, MANCHESTER UNITED KINGDOM THE MSUNDERSTOOD CAFÉ • ROCHE PRODUCTS (IRELAND) LIMITED AND MS IRELAND • DISEASE AWARENESS AND HEALTHCARE ACCESS • ENT./ID. FLEISHMANHILLARD, DUBLIN • PROD. FLEISHMANHILLARD, DUBLIN • PR FLEISHMANHILLARD, DUBLIN IRELAND

NON-REGULATED D02/49002 STORIES TO INHALE • CLIN KIDS • NEBULIZER MASKS FOR CHILDREN • ENT./ID. NBS, SÃO PAULO • MEDIA NBS, SÃO PAULO • PROD. DOMO PRODUCOES, SÃO PAULO/CANJA AUDIO CULTURE, CURITIBA/ROMEU&JULIETA ESTÚDIO, PALMEIRA DAS MISSÕES/LUEGO, MOGI DAS CRUZES/DIRTY WORK, SÃO PAULO • PR NBS, SÃO PAULO BRAZIL D02/49003 SAVOR SAVER • ECUADOR MINISTRY OF PUBLIC HEALTH • SAVOR SAVER • ENT./ID. OGILVY & MATHER COLOMBIA, BOGOTÁ • MEDIA OGILVY & MATHER COLOMBIA, BOGOTÁ • PROD. OGILVY & MATHER COLOMBIA, BOGOTÁ • PR BABEL GROUP, BOGOTA COLOMBIA D02/8004 BLINK TO SPEAK • ASHA EK HOPE FOUNDATION • SOCIAL SERVICE • ENT./ID. TBWA\INDIA, MUMBAI INDIA REGULATED E01/24001 E01/24002 E01/40001 E01/50001

DOG • ELANCO • DEWORMING PRODUCT • ENT./ID. ELANCO ANIMAL HEALTH, BASINGSTOKE/SAATCHI & SAATCHI DÜSSELDORF • PROD. ZOMBIE STUDIO, SÃO PAULO CAT • ELANCO • DEWORMING PRODUCT • ENT./ID. ELANCO ANIMAL HEALTH, BASINGSTOKE/SAATCHI & SAATCHI DÜSSELDORF • PROD. ZOMBIE STUDIO, SÃO PAULO DOG • ELANCO • DEWORMING PRODUCT • ENT./ID. ELANCO ANIMAL HEALTH, BASINGSTOKE/SAATCHI & SAATCHI DÜSSELDORF • PROD. ZOMBIE STUDIO, SÃO PAULO ELANCO OWN THE CONE • ELANCO • ELANCO • ENT./ID. ELANCO, GREENFIELD/COLLE + MCVOY, MINNEAPOLIS • MEDIA COLLE + MCVOY, MINNEAPOLIS • PROD. COLLE + MCVOY, MINNEAPOLI S• PR COLLE + MCVOY, MINNEAPOLIS

UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM USA

ENT./ID. : ENTRANT IDEA PROD. : PRODUCTION

PHARMA OK.indd 8

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GOOD TRACK SHORTLIST

SUNDAY / JUNE 17 / 2018 / LIONS DAILY NEWS

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GLASS GLASS A01/021 A01/026 A01/028 A01/043 A01/050 A01/062 A01/077 A01/078 A01/090 A01/092 A01/097 A01/104 A01/116 A01/135 A01/144 A01/154 A01/159 A01/165 A01/168 A01/170 A01/175 A01/179 A01/184 A01/202 A01/212 A01/220 A01/226

THE LIONESS CREST • NIKE • NIKE WOMENS • ENT./ID. WIEDEN+KENNEDY AMSTERDAM/NIKE, HILVERSUM • MEDIA NEW AMSTERDAM FILM COMPANY • PROD. WIEDEN+KENNEDY AMSTERDAM/NIKE, HILVERSUM • PR MINDSHARE, AMSTERDAM NETHERLANDS UNSEEN STARS • GE • GE • ENT./ID. BBDO NEW YORK • MEDIA OBSCURA DIGITAL, SAN FRANCISCO • PROD. SMALL GIRLS PR NEW YORK USA SAMSUNG TECHNICAL SCHOOL – SEEMA NAGAR • SAMSUNG INDIA ELECTRONICS PVT. LTD. • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, GURGAON • MEDIA GOOD MORNING, MUMBAI INDIA AXE ‘#ISITOKFORGUYS’ • AXE • AXE • ENT./ID. 72ANDSUNNY AMSTERDAM THE NETHERLANDS 50 SHADES OF NO • 50 SHADES OF NO • 50 SHADES OF NO • ENT./ID. THE OTTO EMPIRE, MELBOURNE • MEDIA THE OTTO EMPIRE, MELBOURNE • PR THE OTTO EMPIRE, MELBOURNE AUSTRALIA TAMPON TAX OFF • TESCO • TESCO • ENT./ID. TESCO, HERTFORDSHIRE/BBH LONDON • MEDIA BLACKSHEEP STUDIOS, LONDON UNITED KINGDOM THE PREGNANCY PAUSE • THE PREGNANCY PAUSE • THE PREGNANCY PAUSE • ENT./ID. MOTHER USA, NEW YORK • MEDIA MOTHER USA, NEW YORK • PROD. MOTHER USA, NEW YORK • PR MOTHER USA, NEW YORK USA THE NEWS YOU NEED TO SEE • PEOPLE OPPOSING WOMEN ABUSE • PEOPLE OPPOSING WOMEN ABUSE • ENT./ID. POWA, JOHANNESBURG/JOE PUBLIC SHIFT, JOHANNESBURG SOUTH AFRICA SISTERS IN SWEAT • GATORADE • GATORADE • ENT./ID. TBWA\CHIAT\DAY L. A. • MEDIA TOOL, L. A./WHITEHOUSE POST/CARBON VFX, S. MONICA/PIVOT AUDIO, AMSTERDAM/LIME ST., S. MONICA • PROD. FLEISHMANHILLARD, CHICAGO • PR OMD USA, CHICAGO USA SHEBOARD – RAISED BY WORDS • PLAN INT. FINLAND • PLAN INT. FINLAND • ENT./ID. HASAN & PART., HELSINKI • MEDIA HASAN & PART., HELSINKI/INTO DIGITAL, HELSINKI/B-REEL, STOCKHOLM • PROD. THE HONEY PART., LONDON/OSG COM., TURKU FINLAND THE WORST SOAP OPERA • UNICEF • THE WORST SOAP OPERA (CHANGING THE LAW ON CHILD MARRIAGE) • ENT./ID. PAGÉS BBDO, SANTO DOMINGO • PROD. PAGÉS BBDO, SANTO DOMINGO • PR OMD DOMINICANA, SANTO DOMINGO DOMINICAN REPUBLIC MISS PERU MEASUREMENTS • LATINA • LATINA TELEVISION • ENT./ID. LATINA MEDIA, LIMA • MEDIA LATINA MEDIA, LIMA • PROD. LATINA MEDIA, LIMA • PR LATINA MEDIA, LIMA PERU A MAN LIKE YOU • HARRY’S • HARRY’S RAZORS • ENT./ID. HARRY’S, NEW YORK/GSD&M, AUSTIN • MEDIA SLIM PICTURES, LOS ANGELES USA P&G | LOVE OVER BIAS • P&G • THANK YOU MOM • ENT./ID. WIEDEN+KENNEDY, PORTLAND • MEDIA EPOCH FILMS, NEW YORK USA #STANDBYTOUGHMOMS • SC JOHNSON • ALL OUT • ENT./ID. BBDO INDIA, GURGAON • MEDIA RISING SUN FILMS, MUMBAI • PROD. EDELMAN INDIA, GURGAON • PR PHD INDIA, MUMBAI INDIA BABY DOVE - BEAUTIFULLY REAL MOMS • UNILEVER • BABY DOVE • ENT./ID. OGILVY TORONTO • MEDIA H&O, TORONTO • PROD. HARBINGER, TORONTO • PR MINDSHARE, TORONTO CANADA DOVE AND SHONDA RHIMES LAUNCH REAL BEAUTY PRODUCTIONS • DOVE • DOVE MASTERBRAND • ENT./ID. EDELMAN, NEW YORK • MEDIA EDELMAN, NEW YORK • PROD. UNITED ENTERTAINMENT GROUP, NEW YORK • PR EDELMAN, NEW YORK USA WE CAN DO IT • UNIVERSITY OF PHOENIX • UNIVERSITY OF PHOENIX • ENT./ID. 180LA • PROD. HORNET, CULVER CITY/BEACON STREET STUDIOS, LOS ANGELES USA PROJECT FREE PERIOD • JOHNSON & JOHNSON • STAYFREE SANITARY PADS • ENT./ID. DDB MUDRA GROUP, MUMBAI INDIA BLOODNORMAL • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. SOMESUCH, LONDON/TRIM EDITING, LONDON/750MPH, LONDON/THE MILL, LONDON/FRAMESTORE, LONDON • PR KETCHUM, LONDON UNITED KINGDOM FORCE OF NATURE • REI • OUTDOOR RETAIL • ENT./ID. REI, KENT • PR EDELMAN, SEATTLE USA THE RAPE TAX • NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE • VICTIM ADVOCACY • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK USA SINDOOR KHELA - NO CONDITIONS APPLY • TIMES OF INDIA • TIMES OF INDIA • ENT./ID. FCB INDIA , MUMBAI • PROD. FCB INDIA , MUMBAI • PR FCB INDIA , MUMBAI INDIA THE DRESS FOR RESPECT • COCA-COLA BRASIL • SCHWEPPES • ENT./ID. OGILVY BRASIL, SÃO PAULO/MEDIA OGILVY BRASIL, SÃO PAULO • MEDIA VOLCANO HOTMIND, SÃO PAOLO/JAMUTE, SÃO PAULO/BOLHA, SÃO PAULO BRAZIL AN ODE TO ARAB FEMINISM • MASHROU’ LEILA • IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION • ENT./ID. FP7/BEY, BEIRUT • PROD. CLANDESTINO FILMS, BEIRUT • PR FP7/BEY, BEIRUT LEBANON #MYGAMEMYNAME • TELEFONICA’S VIVO/ WONDER WOMEN TECH • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. WEBCORE, SÃO PAULO/ASSOCIADOS, SAO PAULO/ANTFOOD, SÃO PAULO BRAZIL PABLLO FAN FEAT • COCA COLA • INSTITUCIONAL • ENT./ID. J. WALTER THOMPSON BRAZIL, SÃO PAULO • MEDIA J. WALTER THOMPSON BRAZIL, SÃO PAULO • PROD. J. WALTER THOMPSON BRAZIL, SÃO PAUL • PR J. WALTER THOMPSON BRAZIL, SÃO PAULO BRAZIL

SHORTLIST COMMUNICATION TRACK LIONS DAILY NEWS / SUNDAY / JUNE 17 / 2018

TITANIUM TITANIUM A01/006 THE MOST GERMAN SUPERMARKET • EDEKA ZENTRALE AG & CO. KG • RETAIL • ENT./ID. JUNG VON MATT, HAMBURG • PROD. MARKENFILM CROSSING, HAMBURG GERMANY A01/012 SCARY CLOWN NIGHT • BURGER KING • BURGER • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID / ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON / ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK SPAIN A01/022 TODAY AT APPLE • APPLE INC. • APPLE RETAIL STORES • ENT./ID. APPLE, CUPERTINO • MEDIA APPLE, CUPERTINO • PROD. APPLE, CUPERTINO • PR APPLE, CUPERTINO USA A01/024 TRASH ISLES • PLASTIC OCEANS/LADBIBLE • PLASTIC OCEANS/LADBIBLE • ENT./ID. AMVBBDO, LONDON • MEDIA LADBIBLE, LONDON • PROD. LADBIBLE, LONDON UNITED KINGDOM A01/025 PALAU PLEDGE • PALAU LEGACY PROJECT • PALAU • ENT./ID. HOST/HAVAS, SYDNEY • PROD. SONG ZU, SYDNEY / THE POOL COLLECTIVE, SYDNEY / YUKFOO, MELBOURNE • PR RED AGENCY, SYDNEY AUSTRALIA A01/026 IT’S A TIDE AD CAMPAIGN • PROCTER & GAMBLE • TIDE • ENT./ID. PROCTER & GAMBLE, CINCINNATI / SAATCHI & SAATCHI, NEW YORK • MEDIA HEARTS & SCIENCE, NEW YORK • PROD. RATTLING STICK, SANTA MONICA / ARCADE EDIT, NEW YORK / THE MILL, LOS ANGELES / PERSONAL MUSIC, MIAMI / HEARD CITY, NEW YORK • PR TAYLOR, NEW YORK / MARINA MAHER COMMUNICATIONS, NEW YORK USA A01/041 DUNDEE: THE SON OF A LEGEND RETURNS HOME • TOURISM AUSTRALIA • TOURISM AUSTRALIA • ENT./ID. DROGA5, NEW YORK • MEDIA UM, NEW YORK / UM, SYDNEY • PROD. DROGA5, NEW YORK / REVOLVER/WILL O’ROURKE, SYDNEY / BISCUIT FILMWORKS, NEW YORK / SECOND CHILD, NEW YORK • PR DROGA5, NEW YORK / KOVERT CREATIVE, SANTA MONICA USA A01/056 VALUE OF NATURE • THE GREAT BARRIER REEF FOUNDATION • THE GREAT BARRIER REEF • ENT./ID. DELOITTE AUSTRALIA, MELBOURNE • MEDIA DELOITTE AUSTRALIA, MELBOURNE • PROD. DELOITTE AUSTRALIA, MELBOURNE • PR DELOITTE AUSTRALIA, MELBOURNE AUSTRALIA A01/067 HBO’S SXSWESTWORLD • HBO • WESTWORLD TELEVISION SHOW • ENT./ID. HBO, NEW YORK / GIANT SPOON, NEW YORK USA A01/069 KFC | 11 HERBS & SPICES • KFC • KFC • ENT./ID. WIEDEN+KENNEDY, PORTLAND • PR EDELMAN, DALLAS USA A01/080 USPS OPERATION SANTA • US POSTAL SERVICE • SHIPPING & MAILING • ENT./ID. MRM//MCCANN, NEW YORK USA A01/085 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORP., SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA • PR INTEL CORPORATION, SANTA CLARA USA A01/087 THE FIRST AD IN THE BLOCKCHAIN • TD AMERITRADE • TD AMERITRADE • ENT./ID. HAVAS NEW YORK • PR HAVAS FORMULA, NEW YORK A01/091 WELCOME HOME • APPLE • HOMEPOD • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES • PROD. MJZ, LOS ANGELES

USA USA

A01/094 STREETGUARD • TRACKING SYSTEM DE MÉXICO • CAR ALARMS • ENT./ID. TRACKING SYSTEMS DE MÉXICO SA DE CV, NAUCALPAN / OGILVY & MATHER, MEXICO CITY • PROD. OGILVY & MATHER, MEXICO CITY • PR OGILVY & MATHER, MEXICO CITY MEXICO A01/106 CORAZÎN - GIVE YOUR HEART • MONTEFIORE • FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS • ENT./ID. JOHN X HANNES, NEW YORK • PROD. SERIAL PICTURES, NEW YORK / EXILE EDITORIAL, NY / ACTIVE THEORY, LOS ANGELES / BARKING OWL, L. A. / A52, S. M. USA A01/118 PROJECT FREE PERIOD • JOHNSON & JOHNSON • STAYFREE SANITARY PADS • ENT./ID. DDB MUDRA GROUP, MUMBAI INDIA A01/131 BLOODNORMAL • ESSITY • LIBRESSE/BODYFORM • ENT./ID. AMVBBDO, LONDON • PROD. SOMESUCH, LONDON / TRIM EDITING, LONDON / 750MPH, LONDON / THE MILL, LONDON / FRAMESTORE, LONDON • PR KETCHUM, LONDON UNITED KINGDOM A01/140 NOTHING BEATS A LONDONER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, LONDON • MEDIA MINDSHARE, LONDON • PROD. RIFF RAFF, LONDON / MR PAPE, LONDON / 750MPH, LONDON / FINAL CUT, LONDON UNITED KINGDOM A01/141 I’M WITH THE BANNED • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK • PROD. ANONYMOUS CONTENT, NEW YORK / PARALLAX LLC, LAGUNA HILLS / UNBRIDLED SOUND, LOS ANGELES / COMPANY 3, NEW YORK USA A01/143 KFC ‘FCK’ • KFC • KFC • ENT./ID. MOTHER, LONDON • MEDIA BLUE 449, LONDON • PR FREUDS, LONDON UNITED KINGDOM A01/144 AL UMOBUWAH: PUTTING MUM INTO PARENTHOOD • BABYSHOP • RETAIL • ENT./ID. FP7/DXB, DUBAI • MEDIA FP7/DXB, DUBAI • PROD. FP7/DXB, DUBAI / FP7/BEY, BEIRUT / FP7/CAI, CAIRO / INITIATIVE MENA, CAIRO / INHYPE, DUBAI • PR FP7/DXB, DUBAI / INHYPE, DUBAI UNITED ARAB EMIRATES A01/145 WHOPPER NEUTRALITY • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • PROD. HERE BE DRAGONS, LOS ANGELES / COSMO STREET, MIAMI / THE MILL, LOS ANGELES / LAVA STUDIO, MIAMI USA A01/148 READ MORE. LISTEN MORE. • UNESCO, THE NY TIMES & PARTICIPATING NEWS ORGANIZATIONS • WORK CREATED FOR UNESCO FOR WORLD FREEDOM DAY ACROSS MULTIPLE NEWS PUBLICATIONS • ENT./ID. DROGA5, NEW YORK • PROD. SECOND CHILD, NY USA USA A01/154 UNIVERSAL LOVE • MGM RESORTS INTERN. • MGM RESORTS • ENT./ID. MCCANN NEW YORK • PROD WOOL & TUSK, NY / CRAIG & KARL, NEW YORK / TROLLBÄCK, NY • PR SUNSHINE SACHS & ASSOCIATES, NY / YOUR MAJESTY, AMSTERDA

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USA MEXICO COLOMBIA

APPLIED INNOVATION A02/018 THE ORIGINAL BRUSHES OF EDVARD MUNCH • ADOBE • ADOBE PHOTOSHOP CC • ENT./ID. ABBY PRIEST, STOCKHOLM • PR ABBY PRIEST, STOCKHOLM SWEDEN A02/028 FUTURECRAFT 4D • ADIDAS • FUTURECRAFT 4D • ENT./ID. ADIDAS, AMSTERDAM • PROD. MINIAC FILMS, LOS ANGELES/ADIDAS, AMSTERDAM/CARBON, REDWOOD CITY/PUSSYKREW, NEW YORK/OWEN SILVERWOOD, LONDON THE NETHERLANDS A02/030 VALUE OF NATURE • THE GREAT BARRIER REEF FOUNDATION • THE GREAT BARRIER REEF • ENT./ID. DELOITTE AUSTRALIA, MELBOURNE • MEDIA DELOITTE AUSTRALIA, MELBOURNE • PROD. DELOITTE AUSTRALIA, MELBOURNE • PR DELOITTE AUSTRALIA, MELBOURNE AUSTRALIA A02/054 THE FINANCIAL HACK • TARJETA CENCOSUD • TARJETA CENCOSUD • ENT./ID. WUNDERMAN CATO JOHNSON, BUENOS AIRES • PROD. WUNDERMAN CATO JOHNSON, BUENOS AIRES ARGENTINA A02/058 PROJECT REVOICE • THE ALS ASSOCIATION • CHARITY • ENT./ID. BWM DENTSU, SYDNEY • PROD. FINCH, SYDNEY/RUMBLE STUDIOS, SYDNEY • PR HAYSTAC, SYDNEY AUSTRALIA A02/085 KINGO • KINGO • KINGO • ENT./ID. OGILVY & MATHER COLOMBIA, BOGOTÁ/KINGO ENERGY, GUATEMALA CITY/OGILVY GUATEMALA, GUATEMALA, CENTRAL AMERICA • MEDIA OGILVY & MATHER COLOMBIA, BOGOTÁ/OGILVY GUATEMALA, GUATEMALA, CENTRAL AMERICA • PROD. OGILVY & MATHER COLOMBIA, BOGOTÁ/OGILVY GUATEMALA, GUATEMALA, CENTRAL AMERICA • PR POWELL COMMUNICATIONS, NEW YORK COLOMBIA A02/086 SAVOR SAVER • ECUADOR MINISTRY OF PUBLIC HEALTH • SAVOR SAVER • ENT./ID. OGILVY & MATHER COLOMBIA, BOGOTÁ • MEDIA OGILVY & MATHER COLOMBIA, BOGOTÁ • PROD. OGILVY & MATHER COLOMBIA, BOGOTÁ • PR BABEL GROUP, BOGOTA COLOMBIA A02/088 THE COFFEE LINE • SHELL • SHELL • ENT./ID. J. WALTER THOMPSON, LONDON • MEDIA MEDIACOM, LONDON • PROD. J. WALTER THOMPSON, LONDON • PR HILL+KNOWLTON STRATEGIES, LONDON UNITED KINGDOM A02/096 DISSOLVING POSTERS • ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE • ANTI MOSQUITO POSTERS • ENT./ID. BETC/HAVAS, SÃO PAULO • MEDIA BETC/HAVAS, SÃO PAULO • PROD. BETC/HAVAS, SÃO PAULO • PR BETC/HAVAS, SÃO PAULO BRAZIL TECHNOLOGICAL DEVELOPMENT A03/003 GOOGLE ARTS & CULTURE ‘ART SELFIE’ FEATURE • GOOGLE • GOOGLE ARTS & CULTURE • ENT./ID. GOOGLE, PARIS • PROD. GOOGLE, PARIS A03/004 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE A03/007 MAKING THE WORLD ACCESSIBLE, DOT BY DOT. • DOT • DOT • ENT./ID. SERVICEPLAN GERMANY, MUNICH/SERVICEPLAN KOREA, SEOUL/DOT INCORPORATION, SEOUL • PROD. NEVEREST, MÜNCHEN/PAULUS.CO, SEOUL

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FOCUS ON BRAZIL

The ‘Sketches’ campaign for Dove, the most awarded Brazilian work in Cannes

PLAYING TO WIN

Since the 1970s, the Cannes Lions has become a bit like the World Cup for the Brazilian advertising industry. And on this field, too, its national team is truly in a league of its own, writes Claudia Penteado Proapaganda & Marketing, Brazil

I

N BRAZIL, they have an expression

to describe the superhuman effort needed to survive in a challenging environment: ‘killing a lion a day’.

These days, one of those lions is Brazil’s high taxation — something that is truly frightening in a country that already has sky-high taxes compared to the rest of the world.

When it comes to advertising, winning a Lion also has nuances of an heroic deed — especially given Brazil’s economic, social and political characteristics and challenges.

I recently had the opportunity to write about the most-awarded Brazilian agencies at the Cannes Lions International Festival of Creativity. Not an easy task. We won our first three Lions in 1971 — one Silver and two Bronzes — presented to agencies that

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no longer exist. The following year, Washington Olivetto, then a young copywriter at (now extinct) Lince Propaganda, won his first Bronze Lion with the film ‘Drop’, which extolled the replaceable sealing system of Deca taps, which exist to this day. That Lion came from Venice, which in those days hosted the Festival every other year.

The first Brazilian Gold Lion was also picked up by Olivetto, this time for DPZ. He won it in 1975 in partnership with Francesc Petit for ‘Forty-year-old man’, a commercial that drew attention to the fact that many companies were no longer hiring men of this age, considering them to be too old.

The rest is a long story of many Lions: 1,410 to be exact, according to the Festival’s records.

The idea of setting up a Lions ranking

11

of at least 15 Brazilian agencies (still in existence) was born to mark the 53rd anniversary edition of PropMark newspaper, on which I am a collaborator. The challenge was difficult, not only because many of the most-awarded agencies no longer exist, including Olivetto’s W/Brasil and MPM, but also because almost all of them have gone through numerous marriages, separations and reinventions. Nevertheless, we managed to put together a reasonable listing from data provided by the agencies themselves, the newspaper O Estado de São Paulo (which represents the Cannes Lions in Brazil) and the Festival, with the invaluable help of PR Marian Brannelly.

The three most-awarded agencies in Cannes are, unquestionably, AlmapBBDO (223), DM9DDB (137) and Ogilvy Brasil (118). The latter’s tally, by the way, was boosted by Fernando Musa and Anselmo Ramos in 2010 with an unprecedented creative turn that culminated with the ‘Sketches / You’re more beautiful than you think’ campaign for Dove. With 20 lions, including the Titanium Grand Prix in 2013 and the Creative Effectiveness Lion in 2014, ‘Sketches’ holds the record for being the most awarded Brazilian work in Cannes. It also helped earn Ogilvy Brasil the title of Agency Of The Year at the 2013 Cannes Lions.

AlmapBBDO is Brazil’s most successful Cannes Lions winner of all time, mostly under the leadership of Marcello Serpa, who today surfs the waves of Hawaii and art. Since 2015, the agency has been led by Luiz Sanches who, with 167 Lions to his credit, is one of most-awarded Brazilian ad men in history.

AlmapBBDO has also been named Agency Of The Year four times.

In second place is DM9DDB, responsible for winning the first Brazilian Grand Prix in 1993 in the Print category. It has also been named Agency Of The Year four times, including Interactive Agency Of The Year.

Cannes Lions was the event that put Brazilian advertising on the world map, and helped generate enormous curiosity about the ‘golden boys’ of

WASHINGTON OLIVETTO “CANNES HELPED BUILD BRAZILIAN ADVERTISING, PARTICULARLY BETWEEN THE EARLY 1970S AND THE LATE 1980S, WHEN THE FESTIVAL WAS ALL ABOUT FILMS”

16/06/2018 18:45

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FOCUS ON BRAZIL

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creativity who resembled artists, and in many cases were. Somehow, Brazilian creatives have always had a more passionate relationship than average with advertising — and a correspondingly passionate desire to win Lions.

“Cannes helped build Brazilian advertising, particularly between the early 1970s and the late 1980s, when the Festival was all about films, the number of Lions was small and, as a result, award-winning agencies and professionals were valued and gained recognition in Brazil and in the world,” says Olivetto, who has long been ‘retired’ from the Lions.

Sanches, AlmapBBDO partner and general creative director, agrees that the Lions stand for creative quality, effectiveness and innovation — and that Brazil owes much to its success at the Festival. “Cannes is like the World Cup, and Brazil is a team that has often won. Brazil is one of the great creative powers,” he says.

Fernando Musa, CEO of Ogilvy Brasil, says that Cannes has played an important but not exclusive role in building the reputation of the Brazilian industry and its professionals: “Cannes is the great festival reference of our industry and is a great parameter of

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Luiz Sanches

Washington Olivetto 2

3 Fernando Musa 4 3

how creativity contributes to brands. It helps to mirror and reflect the evolution of the market as a whole. It’s a week that helps you to question, to want more, to seek new references. It confronts you with a different reality from your own.”

For Musa, the Lions of the past not only brought recognition to Brazilian professionals, but they also gave the Brazilian market the self-esteem it needed to fulfil its potential. “The Lions made us believe that Brazilian advertising plays in ‘the league’, as do our professionals,” he adds.

Time has not dented the Cannes Lions’ reputation, at least for the latest generation of advertising professionals.

“Lions continue to have enormous value, celebrating and recognising well-crafted work.... There are more categories, advertising has changed and the number of people involved in each piece of work has also changed: teams now need to be bigger,” says

Paulo Coelho

AlmapBBDO’s Sanches.

Paulo Coelho, DM9DDB’s co-president and chief creative officer, says the Lions today are worth exactly the same as they were decades ago. “In the past, coming up with a commercial was enough,” he adds. “The business is now much more strategic. The ideas have become more complex and the Lions have become more important to the client as well, which was not the case before. Today, it’s a festival of advertisers, producers and clients.”

Ogilvy’s Musa says “a Lion is a Lion”.

For him, Cannes still wins in both size and importance: “There are more people in the industry, more customers, more vehicles. But it’s still the great moment when everyone meets — where we look at ourselves as an industry, rethink the future and ask questions. Maybe there is no more emblematic place to feel, as David Ogilvy would say, ‘divinely discontented’ with our work.”

FERNANDO MUSA “THE LIONS MADE US BELIEVE THAT BRAZILIAN ADVERTISING PLAYS IN ‘THE LEAGUE’, AS DO OUR PROFESSIONALS”

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FOCUS ON AGENCIES

SUNDAY / JUNE 17 / 2018 LIONS DAILY NEWS

ANOTHER LINE BLURS Whether they’re working with brands, hiring creatives or developing ideas, production companies are seeing their proportion of direct-to-brand work balloon. What’s more, writes Laura Swinton, global editor of LBBonline, they’re no longer shy about it

W

HEN is a creative

agency not a creative agency?

When it’s a production company. Just a year or two ago, production companies doing creative work directly with brands tended to avoid going on record about such work lest they piss of their agency clients. Go on, I’d urge, it’s kind of interesting.

But in 2018, these companies are having very different conversations.

Gifted Youth, the Los Angeles-based commercial sister company of Funny or Die, even states on its website: “We’re not an ad agency, but we could be if we wanted to.” It gathers together collaborators from all sorts of art forms, many from beyond advertising, to work on all sorts of brand content — from TVCs to long-form and six-sec social videos.

Working directly with brands and creative development has always been part of what Gifted Youth does, notes managing director Dal Wolf, but the appetite for those services has grown noticeably. “Creative has always been at least 15% of what we do,” he adds.

“In the last 18 months, we’ve seen an uptick in interest and we’re coming to terms with the idea that we really have to embrace this unique service. We’re a

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platypus in an infinite raft of ducks.”

The reasons for these changes are manifold. The growth of the freelance economy has seen even highly experienced, much-awarded creative directors become much more available to production companies. In fact, production companies have been going after fairly juicy agency hires. In 2016, for example, Stink took on James Morris, former global head of Mediacom Beyond Advertising, as global CEO and, in early 2018, its digital offering, Stink Studios, hired Havas London’s LA Ronayne as a creative director.

Disruptive, techy brands tend to prefer working more flexibly and having direct relationships with makers and producers. Then the fact that holding companies are muscling in on

Deliveroo’s first-ever global TV campaign, from Heads Up

production means that the production community is less inclined to worry about biting the hand that feeds.

In an era when holding companies are focused on volume, sewing up whopping deals with multinationals, high-end production companies have also spotted a gap in the market for a more bespoke, project-based offering.

That is something that Constantin Bjerke, founder and CEO of editorial platform Crane.tv and hybrid production-creative company Cult Global, is keenly aware of. “I agree there’s a split,” he says. “Creatively, the basis should be the same everywhere — a great idea that fits with an insight and the brand, alongside the drive to entertain/inspire/inform your audience. We just go about achieving that in different ways. At Cult, we have low overheads, little bureaucracy and hierarchy, few favours to return and approach everything with an entrepreneurial, can-do attitude.”

As these companies move further upstream, the way they talk about themselves and their talent is

CONSTANTIN BJERKE: “AT CULT, WE HAVE LOW OVERHEADS, LITTLE BUREAUCRACY AND HIERARCHY, FEW FAVOURS TO RETURN AND APPROACH EVERYTHING WITH AN ENTREPRENEURIAL, CAN-DO ATTITUDE”

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LIONS DAILY NEWS SUNDAY / JUNE 17 / 2018

changing too. Over at the offices of fellow Los Angeles-based production company Prettybird, the roster of talent is labelled as ‘creatives’ rather than ‘directors’, and co-founder Kerstin Emhoff describes the business as a “creative think tank” instead of a production company. It’s an important distinction.

“Before we started, commercials directors were commonly thought of as executors of someone else’s idea,” Emhoff says. “I wanted to change that perception with Prettybird because the talent we were looking at were more than executors. They were creators of all kinds of content. I think calling everyone creatives also makes it a collaboration between all the creative teams involved, rather than dividing them.”

One difference between a prodco with a sideline in creative versus a straightup traditional agency is the relationship with talent. At production companies, investing in talent by supporting personal projects such as short films and music videos has long been a central principal. Meanwhile, agencies’ training budgets have been slashed. As well as building up individual talent, investing in passion projects also keeps motivation high and keeps the company’s brand fresh and relevant. But it’s not always easy.

“I think the most important aspect of our business model is that we have to be able to invest in building talent and doing projects that aren’t for profit,” Emhoff says. “That means we also need projects that help contribute to the overhead. Easier said than done!”

Alongside these creatively focused companies, a new kind of production business has also emerged: the production agency. As creative agencies shrink their TV departments, they have had to look for flexible, external support. Meanwhile, some brands with in-house creative might not require a full-time production department, but need some experienced hands on deck for occasional projects. We are seeing a lot of former agency heads of production setting up production agencies, including the late (and sadly missed) Frances Royle’s Royle Productions, and Jody Allison and Tim Page’s Heads Up Production.

Where production agencies differ from production companies is the focus — and you won’t find, say, a roster of directors. As Allison and Page put it: “Production companies are driven around creating and making things

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FOCUS ON AGENCIES

and, while an increasing number are working direct with brands, many are struggling to tackle the overarching marketing strategy and how production fits into this process at an early stage. Their structure isn’t set up to consider the bigger picture. We guide projects from start to finish, protecting and shepherding the brand idea and desire, essentially gatekeeping between brand and production company.”

Heads Up, for example, recently worked on Deliveroo’s first-ever global TV campaign. It was an in-house creative job, in which Allison was able to partner with the team and orchestrate production, working with prodco Knucklehead and directors The Dempseys.

Judging by the companies I speak to, there are as many business models as there are companies but, ultimately, they all claim to be geared towards flexibility. Another alternative is production companies establishing loose partnerships with start-up microagencies rather than setting up a full-blown creative department of their own. In London, Sean Thompson, Ben Walker and Matt Gooden set up their agency Who Wot Why while squatting in the offices of prodco Dark Energy Films, where Thompson is also repped as a director.

They are independent companies but can hook up when a project requires it, alongside indie media agency Bountiful Cow. While production companies and start-up agencies are exploring all sorts of new structures, so are clients, particularly (though not exclusively) techy disruptor brands. Whether its Square Space or Impossible Foods setting up fully blown in-house creative departments or just hiring a few ex-agency creative directors and exec producers, these aren’t your typical marketing departments and they don’t all want to have that typical hierarchical relationship with their partners. For some, it’s simply that having a regular AOR (agency of record) doesn’t work for them and those companies that have evolved from production companies are already set up to work on a project-byproject basis.

This shift in mentality has coincided with production companies’ desire to move further upstream. Tool of North America managing partner Oliver Fuselier prefers to see his company as a “creative production partner” and has found that working with

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ex-agency folk who have moved in-house to places like Amazon and Apple is leading to a more direct and collaborative relationship with brands.

“Exec producers from agencies are walking across the street to form in-house agencies,” Fuselier says.

“What that has done for us is to allow us to rethink what exactly an agency is and also be the best creative partners we can be. It’s more solution-driven — more about partnership than being hired hands.”

Tool’s roster of talent includes VR experts, creative directors and — mind-bogglingly — an ex-NASA AI expert. But the growth in direct-toclient work also means that, on the more traditional side of Tool’s talent roster, the filmmakers are also expected to be a little savvier and switched on about communicating and collaborating with clients.

Traditionally, directors don’t get too close to marketers, being buffeted by layers of production, agency production and accounts handlers.

Fuselier encourages his directors to think like creative directors and learn how to get on calls with marketers, even if they don’t have that agency background.

Where things get complicated is figuring out what to call these new models. They all work slightly differently and, while some may be starting to toy with the word “agency”, their production heritage and the

OLIVER FUSELIER: “IT’S MORE SOLUTIONDRIVEN MORE ABOUT PARTNERSHIP THAN BEING HIRED HANDS” absence of the typical layers of account management marks them out as something a bit different. Tool is a ‘creative production partner’, Prettybird is a ‘creative think tank’, Cult is an ‘agency collective’, Heads Up is a ‘production agency’.

As barely evolved apes, we do rather like to plonk things into rigidly defined pigeonholes. But the truth is that these models are constantly bubbling, evolving, breaking down and being rebuilt — and I could very easily write a similar piece from a post-production, creative-agency or even media point of view. “I’m an optimist so I will call our business model ‘fluid’,” Prettybird’s Emhoff says. “If we had any predictable patterns with the type of work, clients or amount of work [we do], I would have less grey hair…”

Wouldn’t we all.

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