Lions Daily News June 18 2018

LIONS

DAILY NEWS IN PRINT AND ONLINE

MONDAY/JUNE18/2018 PUBLISHED BY BOUTIQUE EDITIONS

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LIONS

DAILY NEWS IN PRINT AND ONLINE

MONDAY/JUNE18/2018 PUBLISHED BY BOUTIQUE EDITIONS

Papa hails new map for creative journey

A SELECTION OF TODAY’S SEMINARS 09.55 CRAFT DROGA5 /LUMIERE I’M NOT SURE I’M RIGHT BUT WHO IS?

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DAVID OYELOWO

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INSIDE

LIONSDAILYNEWS.COM

Brands and media boost revamped Lions awards THE CANNES Lions International Festival Of Creativity has confirmed that 32,372 entries have been received for this year’s awards. Entries have come from 90 countries and have been made into 26 Lions categories.

The figure is down on 2017 following an overhaul of the categories and the decision by Publicis to take a one-year break from entering the festival. However there are encouraging trends which show that the new format is proving popular with a broad range of creative industry stakeholders.

For example, the number of brands entering work increased by 84% over last year. And another notable change is the increase in media owners entering work, up 59% on 2017. Jose Papa, managing director, Cannes Lions, said this is “confirmation of marketing leaders’ increased

understanding of the value that creativity has on business and ROI”.

To reflect the modern creative marketing challenges that face the industry, two new Lions — Creative eCommerce and The Sustainable Development Goals — have been added for 2018 and have generated 1,166 entries.

Additionally, three reimagined Lions — Social & Influencer, Industry Craft and Brand Experience & Activation have generated a further 6,082 entries.

Papa said: “In its launch year, we’ve seen an incredible uptake of the Sustainable Development Goals Lions with 898 entries, while Glass: The Lion For Change, now in its fourth year is also up at 218. It’s indicative of an industry that is focusing on using creativity as a driving force for good.”

Other trends showing in the

PALOMA FAITH

entry numbers include an industry-wide, sustained investment in creative effectiveness with entries into The Creative Effectiveness Lion — the only global award that recognises the compelling link between award-winning creativity and business-driving results — remaining strong in 2018. Craft also continues to be crucial for the industry with entries into the Film Craft Lion up year-on-year to 2,519 and a strong first year for the Industry Craft Lion with 1,720 entries.

Alongside the re-energised Awards programme, Cannes Lions has launched a new-look festival schedule that equips audiences with the knowledge and foresight they need in a constantly evolving communication industry. Built around a refreshed Tracks format, the system is designed to unite the learning pro- TURN TO P.03

IMPLIFIED, streamlined, focused. These are the keywords of the 2018 Cannes Lions, which starts today with a new awards architecture and a refreshed content format designed, in the words of festival managing director Jose Papa, to “connect the dots between creative disciplines and showcase the whole journey of creativity”.

However, Papa would like to make one thing clear: “The change to the festival structure is not about us refocusing on creativity, because we never lost it. It’s about us re-emphasising what we stand for: serving as a beacon for creativity and a lever for ideas that drive good, change lives, societies and cultures, and ultimately make the world a better place.”

The festival’s new-look schedule has been structured into nine core tracks — Communication, Craft, Entertainment, Experience, Good, Health, TURN TO P.03 Impact,

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NEWS FOCUS ON AI FOCUS ON DIVERSITY DESIGN SHORTLIST RADIO SHORTLIST PRINT SHORTLIST MOBILE SHORTLIST OUTDOOR SHORTLIST SCREENINGS SCHEDULE PALAIS MAP

JOSE PAPA: “IT’S ALWAYS ABOUT THE BIG IDEAS”

Johnson’s Reinvention in the Age of Skepticism Tuesday 19 June @ 11:00-11:30 on Health Inspiration Stage Palais II Alison Lewis, Chief Marketing Officer, Johnson & Johnson Consumer

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MONDAY / JUNE 18 / 2018 LIONS DAILY NEWS

BRANDS AND MEDIA BOOST REVAMPED LIONS AWARDS

gramme and awards structure.

“This year’s festival features more brands than ever before, and there are many thoughtprovoking topics,” Papa said.

“This is a year where the roles, responsibilities, and even the identity of the creative industry is changing. Legends like David Droga and Jeff Goodby will be joined by first-time speakers from Apple, Uber and Amazon in a programme packed with new formats that will really bring the big issues to life.”

New formats this year include the Creative Debates which will tackle major topics, including I’m Not Sure I’m Right, But Who Is? Participants in this debate include Nick Law, chief creative officer, Publicis Groupe; Anatoly Roytman, managing director Europe, Africa and Latin America, Accenture Interactive; Emma Sharkey, creative director, Rothco and Jaime Robinson, founder and chief creative officer, Joan Creative.

Power Hours join the Forum programme, and see three PAPA HAILS NEW MAP FOR CREATIVE JOURNEY Innovation and Reach — the better to reflect and support a creative industry evolving at warp speed.

“After last year’s festival, we recognised that the way the Cannes Lions has progressed for decades had to change in order for us to stay relevant in a changing world,” Papa said. “The tracks have been created to organise and simplify the festival experience, and integrate the many different interests of the Cannes Lions community.”

Papa observed that

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speakers deliver 20-minute talks all linked by a common theme. The Forum programme will also feature game showstyle formats, including a session led by Mark Earls (the ‘Herdmeister’), author and thought-leader in behavioural and cognitive science in advertising. The programme will also feature sessions on the rooftop Terrace Stage, including one with musicians Jessie Ware and Paloma Faith which looks at creativity and motherhood.

Philip Thomas, CEO, Ascential Events and chairman-elect, Cannes Lions said: “The global creative community were very clear about what they wanted from this year’s programme: more insight from brands and more sessions that addressed the challenges facing the industry. We’ve dialled up on both these key areas. There are still lots of the festival favourites, like the New Directors’ Showcase and talks from inspiring creatives, but this year’s visitors can enjoy more interactive sessions and specialist programmes that will equip

them with critical knowledge and insight.”

The festival opens with a keynote session from Droga5 creative chairman and founder, David Droga, with a highly anticipated talk entitled, Why The Hard Is Easy And The Easy Is Hard’. Other creative leaders on stage include: Piyush Pandey and Prasoon Pandey, joint recipients of the 2018 Lion Of St. Mark; Jeff Goodby, cochairman and partner, Goodby Silverstein & Partners; Chuck Porter, founder and chairman, Crispin Porter + Bogusky; and Susan Credle, global chief creative officer, FCB. World-leading chief marketing officers participating in a programme featuring more than 70 brands include Bozoma Saint John, Uber; Syl Saller, Diageo; Claudia Willvonseder, IKEA; Atilla Cansun, Merck; Elizabeth Rutledge, American Express; and Jennifer Sey, Levi Strauss & Co. Fernando Machado, chief marketing officer, Burger King, returns after a triumphant 2017 in which the restaurant brand

the merger of data and creativity is causing epic disruption, not to mention fear and angst in more traditional creative circles.

But rather than engage in “this whole debate about who’s eating whose lunch”, Papa prefers to focus on the “epic opportunities” in terms of more effective, targeted communication and a greater return on investment: “We are living in a technological world and it’s part of who we are as human beings. We can’t ignore data, but it’s nothing without human ingenuity.”

Papa would like people to leave Cannes at the end of

week feeling “infused with creativity and inspired to stretch their limits”. He added: “I’d also like people to leave with creative courage and the notion that no idea is stupid. As we see every year on the awards stage, the craziest things are often the most compelling.”

And he is also determined that the message that this year’s delegates will take home will not be about the festival’s direction of travel.

“Cannes Lions is never about Cannes Lions,” he said. “It’s always about the debates and the big ideas and the creative journey.”

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took home the Creative Marketer Of The Year award.

Famous names from the worlds of entertainment, music and sport appearing at the festival this year include actors David Oyelowo, Samira Wiley and Thandie Newton, worldfamous guitarist Johnny Marr, Olympic Medalist Adam Rippon, mixed martial arts world champion Angela Lee Sun Ju and the president and chief operating officer of Beats Electronics, Luke Wood.

Representing creativity across different formats, James Marsh (Man On Wire, The Theory Of Everything) will share his views on modern storytelling and film craft and Jonathan Entwistle, creator, director and executive producer of Channel 4 and Netflix Original Series The End Of The F***ing World brings his eye for art direction and cinematography to the stage.

As part of the festival restructure, Lions Innovation has been expanded to a five-day event open to all Cannes Lions festival pass holders. This year’s programme includes speakers

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from L’Oreal, Deloitte Digital, Walmart and Volvo. With a focus on brand transformation, this year’s Lions Innovation programme tackles how to drive a culture of innovation within brands.

Other highlights in 2018 include Google being named Creative Marketer Of The Year and Spotify being named Cannes Lions Media Brand Of The Year 2018. Daniel Ek, Spotify co-founder and CEO, will accept the latter honour on behalf of Spotify’s more than 3,000 employees.

Commenting on the award, Ek said: “While I can appreciate that this award normally recognises a single individual, I didn’t embark on this journey alone. We are where we are today thanks to our employees, past and present, who have been the most integral part of our history. I am energised daily by the creativity, bravery and passion our team brings to work. On behalf of the entire company, we thank the Cannes Lions Festival Of Creativity for this award.”

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Meet the global PR industry at ICCO’s House of PR!

The International Communications Consultancy Organisation is the voice of communications and public relations consultancies around the world. The ICCO membership comprises national trade associations representing 55 countries across the globe, as well as agencies and networks from Europe, Africa, Asia, the Middle East, the Americas and Australasia.

Collectively, these associations represent over 2,500 PR ďŹ rms.

The House of PR is a place for you to meet prominent representatives from the industry, enjoy panel sessions and networking events, relax with a drink and discuss all the PR related news and content from the festival.

www.iccopr.com @ICCOpr #WeLovePR #HouseOfPR

Sponsored by

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LIONS DAILY NEWS MONDAY / JUNE 18 / 2018

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Academies hothouse talent for industry’s future leaders THECANNES Lions Academies aim to transform rising stars from around the world into the next generation of leaders.

Open to professionals aged 30 and under, they combine classroom sessions with world-class speakers and coaching from industry legends to accelerate the careers of young talent. This year’s Academies come together under the umbrella title of Cannes Lions Schools 2018 and are sponsored by Deloitte The Young Creative Academy, for example, is curated by Bob Isherwood, an industry legend with over 40 years of agency expertise and over 8,000 awards to his name. It offers 30 places to creatives in an unrivalled opportunity to learn from Lions winners and industry greats in an intimate classroom

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setting.

Academy participants have access to exclusive classroom content, peer-to-peer learning, visits to the jury room, guided tours of the awards exhibition and exciting guest speakers.

Since it launched in 2012, over 150 creative stars from companies like JWT, Y&R, Leo Burnett, Pixar, Disney, Al Jazeera have taken part in the programme.

The Young Marketers Academy also offers 30 places. This year, it includes an exciting collaboration with Dentsu Aegis Network’s Craft Matters Creative Hack — a five-day workshop that offers an opportunity to learn from chief marketing officers of the world’s biggest brands, award-winning creatives and the world’s biggest tech firms.

Participants experience a simi-

lar line-up of activities to their creative counterparts. And through a series of workshops and exclusive experiences they will encounter the latest innovations and thought leadership from the likes of Google, Facebook and Tencent.

The Young Media Academy also offers 30 places, and is an opportunity to learn from inspirational agency executives, senior client executives, compelling entrepreneurs and award-winning creatives.

The programme is curated by Jane Melvin, a strategist and creativity leader who has worked with the likes of Starbucks, UM, Leo Burnett, Disney, Shake Shack and Coca-Cola.

Since it launched in 2013, 130 media stars from companies including Mediacom, Starcom

Mediavest, Mindshare and Heat have taken their seat in the most creative training programme developed specifically for young media talent.

Another five-day course, the Roger Hatchuel Academy, gives students of advertising, communications and other creative disciplines the head-start they need to secure a role within the creative industry post-graduation. Students can expect a programme tailored to the current industry landscape, one which combines rigorous classroom sessions and a selection of official festival content. Students get full access to the Cannes Lions Festival and the jury rooms.

Finally, in 2018, the Cannes Creative Leaders Programme has evolved to address the vital

BOB ISHERWOOD

question of client value. The CCLP brings together creative, digital, and other agency leaders and their clients to take on some of the most important challenges facing the industry today, and to craft together new ways to drive revenue and growth. Designed in partnership with the Berlin School of Creative Leadership, the programme helps those in a leadership position or heading into one, to transform such challenges into opportunities, successfully leading a team towards creative excellence and making an even bigger impact.

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LIONS DAILY NEWS MONDAY / JUNE 18 / 2018

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‘IT’S CANNES, JIM, BUT NOT AS WE KNOW IT’ RAPID EVOLUTION IS THE ORDER OF THE DAY, IN THE INDUSTRY AND HERE AT THE LIONS, SAYS OGILVY & MATHER’S WORLDWIDE COCHAIRMAN AND CHIEF CREATIVE OFFICER, THAM KHAI MENG.

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AVE you heard? Cannes is changing. In a bid to keep pace with a world that reinvents itself every three months, they have been doing some housekeeping. New Lions are being introduced, and some old favourites are being retired.

One of the Lions being put out to pasture is the Cyber Lion. Cyber, it seems, is old hat now, and it wasn’t ‘new hat’ for very long at all.

According to the Merriam-Webster dictionary, the word first came into use in 1992, the same year that saw other achingly modern terms such as ‘homepage’ and ‘HTML’. It’s hard to believe that in 1992 you could have told somebody about your homepage and they would have asked “what’s that?”.

In truth it is the analogue world that is being retired. There may still be a few places left where you have an old man with a bucket of paste putting up posters made of paper, but there can’t be many.

About the only thing we can predict with confidence about this new world is that there will be far more women represented and people of

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colour. Make no mistake, there will be more in the jury room and in your creative organisations. The momentum in this direction is now unstoppable, and quite right too.

Enough talking already. Let’s go to it.

One of the new Lions is Social and Influencer. This is timely because one of the more interesting stories to hit the radar recently was the meteoric rise of one particular influencer called Lil Miquela. She’s huge on Instagram, with over a million followers. She hit the headlines when another influencer, called Bermuda, accused Lil Miquela of not being real. This upset Lil Miquela, because she assumed she was real.

It turned out Bermuda was right: Lil Miquela is a totally artificial digital avatar. But then so is Bermuda. It’s a bit like Westworld: it’s hard to tell who is an android ‘host’ and who a human ‘visitor’. But then, as one Westworld ‘host’ said, “If you can’t tell the difference, does it matter if I’m real or not?”. Certainly Lil Miquela’s Instagram followers don’t seem to care.

Another new Cannes Lions recognises e-commerce. The pace of change here makes a tsunami look slow. Ask most people and they will guess that the biggest player in the category is Amazon. But China’s Alibaba is twice the size. The Chinese equivalent of Black

Friday is Singles Day, held on November 11. In 2017 an astonishing $25bn was spent in one day. It was bigger than Black Friday and Cyber Monday combined. Crazy or what?

It seems to me we are seeing the end of traditional advertising and moving into a role that is harder to define. In future it looks like we may become purveyors of branded dreams. Brands will be tempting us with digitally created 3D immersive experiences.

Amazon is working on a project called Sumerian which will offer us the ability to create 3D VR worlds using a drag-and-drop interface in our own browser window.

But 3D headsets may be just an interim solution, soon to be retired along with the Cyber Lion.

Facebook is already trying to figure out a way of typing using thought control. The stage beyond that is BCI, or Brain-Computer Interface.

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You will no longer be shown ads, they will just emerge in your consciousness. It means that you can have other people’s experiences, fully authentic and believable. From giving birth to travelling in space, or falling in love. Or how about achieving, in seconds, the deep Zen meditative state that leads to Nirvana? Brought to you in business class on Japan Airlines.

This strikes me as good news for ad people. For most of our lives there was one downside to working in advertising: a lot of people found us annoying. We lied about our profession at parties.

Imagine how different it would be if you handed out a business card that said branded dream imagineer.

People would say, “Oh wow! Which ones have you done?”, or “Have you got the instant Zen Nirvana one?”.

Our wares might become more appealing than the movies traditionally screened at Cannes the month before we arrive. Wouldn’t that be something!

As a famous pointyeared Vulcan might say, “It’s Cannes Jim, but not as we know it.” And in the background a voice booms: “Live long and prosper”.

THAM KHAI MENG

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LIONS DAILY NEWS MONDAY / JUNE 18 / 2018

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Transformative times ‘demand new balancing act from brands’ ACCORDING to Bas Korsten, creative partner at J. Walter Thompson Amsterdam, the future is likely to be a mix of the creative, the human and the technological.

“So many brands are in transformation. And while many call it digital transformation, it’s actually business transformation,” he said.

“It’s about building your business around the consumer, and that requires a fundamental shift in thinking — for brands and their partners. I believe in a new holy trinity; creativity, humanity and technology.”

This means that creativity is no longer at the heart of everything. “I’m not diminishing

the value of creativity, as it’s still crucial, and in fact could be more so than ever,” Korsten added. “But I would say that it’s now part of this triptych, with humanity on one side and technology at the other.

And the interesting bit is how these elements feed into each other. If we can bring these three pillars together in the right way, we can truly propel brands forward in today’s rapidly changing, exciting times. If you look at some of the things that are in competition in Cannes this year from the JWT network I think our best work lives within that triangle. Aria, a reinvention of the 200-year-old concept of the stethoscope, together

with Bongiovi Acoustics from our New York office. The Forbidden Stories cloud platform that safeguards journalists around the world for Reporters Without Borders from our Paris office, and ‘The Coffee Line’ for Shell from London.

KitKat’s ‘Delayed Break’ from Sao Paulo, and ‘Pay with Views’ for Opel from Amsterdam. They all share the three aspects of what I think is going to make brands successful in the very near future. You just have to balance them right.”

Korsten led 2016’s multiaward-winning ‘The Next Rembrandt’, and this year is a judge in the Creative Data category at Cannes Lions.

J. WALTER THOMPSON’S BAS KORSTEN

PRESENTS

Overcoming the bias & barriers blocking workplace creativity & innovation Join PHD and guests as they discuss the role of personas, fostering employee security, letting creative thinking go off-message and how to employ the behaviours of a playful childhood to ultimately enhance workplace creativity and innovation.

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Hugh Cameron Chairman PHD UK

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Oliver James Psychologist and author

Jo-ann Robertson CEO Ketchum

Deborah Frances-White Comedian and host of ‘Guilty Feminist’ podcast

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Diversity. The one thing we all have in common.

Diverse teams are more creative, innovative and deliver transformative business results. Join British Vogue Editor-in-Chief Edward Enninful, actress Thandie Newton, Omnicom Chief Diversity Officer Tiffany R. Warren and HP Inc. CMO Antonio Lucio when they discuss why diversity is good for business.

June 19, 11:00-11:45 Lumière Theatre, Palais I

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LIONS DAILY NEWS MONDAY / JUNE 18 / 2018

NEWS

CAMPAIGNS DRIVEN BY DESIRE FOR RELEVANCE AND RESONANCE

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THE AUDI LUNAR QUATTRO’S FUTURE MISSION ON THE MOON

SANDRA FREISINGERHEINL, CHAIRMAN OF THE BRANDED CONTENT MARKETING ASSOCIATION (GAS MARKETS), AND MANAGING DIRECTOR, BRANDED ENTERTAINMENT AND CONTENT, MA MEDIA, GERMANY, CHARTS THE RISE OF BRANDED CONTENT AND CONTENT MARKETING, LOCALLY AND INTERNATIONALLY

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N GERMANY, Austria and Switzerland we are witnessing an exponential increase in branded content campaigns. The wish for and need of brand marketing to generate resonance is of decisive importance.

“In physics, resonance is defined as enhancing the original vibration and thus adding a new quality to the system,” said futurologist and sociologist Matthias Horx in the Future Report 2018, The Yearbook for Social Trends and Business Innovation.

Today, it is vitally important for businesses and brands to communicate values beyond their products to demonstrate their sustainability and to entertain the consumer. In our society, brands enjoy great significance and therefore also bear great responsibility.

This is true when applying social media. “The so-called ‘social’ media connects deeply with our need for resonance and a responsive environment, and it also continuously creates per-

ceived resonance, which in the end often will not materialise and prove … to be an illusion time and again,” Horx warned in his Future Report.

But the term “resonance” in English is also sometimes understood as synonymous with “feedback” and “vibrancy”. It is a modern phenomenon that brands have increasingly discovered as relevant to them, usually, however, without using the term as such.

But resonance may help explain why branded content has become such an important marketing tool, with an efficiency far beyond awareness and

engagement.

In his book, Resonance, Professor of sociology Hartmut Rosa describes the phenomenon as “the basic desire for a world which is responsive to the individual.

And it is innate to all humans, as we all need to relate and connect.”

And branded content is, in my opinion, able to contribute a lot regarding resonance. It does so by generating resonance in the content’s audience via awareness and engagement. It can generate resonance for the brand via feedback and comments. It does the same by motivating interaction between

multitudes of individuals via communication and purchases.

A brand can use its own content and content marketing to define its brand profile and sharpen its brand personality.

Fifteen years ago, there were only isolated examples by German brands. These included BMW’s movie series ‘The Hire’, made by and starring several celebrities. For example, one starred Madonna and was directed by her now ex-husband Guy Ritchie.

With this, advertisers broke free from the established gross-ratingpoint approach to advertising and TURN TO P.15

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17/06/2018 18:22

LIONS DAILY NEWS MONDAY / JUNE 18 / 2018

NEWS

Entertainment jurors make sense of post-linear world LEARN why branded entertainment can cut through the clutter of today’s fragmented global media sector by picking up a copy of The Art Of Branded Entertainment, a new book that launches officially at Cannes Lions tomorrow.

In addition to being the first book of its kind written by a Cannes Lions jury, The Art Of Branded Entertainment explores how the format has resonated with hard-to-reach audiences as live linear-TV viewing declines.

Edited by industry stalwart PJ Pereira, co-founder of pio-

PJ PEREIRA WITH THE 2017 LIONS ENTERTAINMENT JURORS

neering US agency Pereira O’Dell and the 2017 Lions Entertainment jury president, the book consists of contributions from the 15 Lions Enter-

CAMPAIGNS DRIVEN BY DESIRE FOR RELEVANCE AND RESONANCE CONTINUED...

marketing. It broke new ground and, today, a great many brands are ready to invest at least a part of their budget in this type of campaign.

German media agencies put that share of the typical marketing budget at between eight and 10 percent, and that share is rising.

In terms of the how a budget is broken down for an effective branded-content campaign, the 2017 COMA(E)-Study recommends allocating 49% to production, 37% to distribution, plus 12% for efficiency monitoring.

And the campaign does not necessarily have to always be the typical high-end content campaign, as best exemplified by Red Bull’s stroke of genius, the now iconic Stratos space dive in 2013.

Today, branded content is often produced for major public events such as Christmas or Easter, or the forthcoming barbecue season, experiences that touch us. Nevertheless, while currently few and far between, the number of good-quality examples is increasing.

Through humorous videos or videos which offer life-hack advice, we identify with these brands. They create resonance, touch us, amuse us and motivate us.

The following are award-winning and well-known examples from the GAS regions by three major brands

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tainment jurors with whom he worked. These world-class creative, marketing and media executives share their experiences in using the for-

under the following categories: personal values, festivals and innovation.

The first example is Edeka’s ‘#Heimkommen – Der Weihnachtsclip’ (‘Coming Home – The Christmas video’). This branded-content series is in line with food retailer Edeka’s slogan ‘We love food’. Edeka achieved most attention, however, during Christmas 2015 with the #Heimkommen video, which nailed the meaning of Christmas and was able to generate more than 100 million views on YouTube and Facebook. It also won the Cannes Entertainment Lions Grand Prix for its music, among other accolades.

In the clip, a grandfather stages his own funeral in order to reunite his family, who had been busy with “more important things” and, moreover, were “scattered around the globe”.

It resonated. Traditional values regained importance; excuses were identified as excuses and exposed.

This content was discussed a lot, and was able to move viewers deeply and positively.

Other brands, such as Deutsche Bahn (German Rail), jumped on the bandwagon in their advertising, and comedians featured it in their acts and copied the video.

Another example is MediaMarkt’s ‘Zipfelrausch – Der Filmriss des Jahres’ (MediaMarkt, ‘Garden Gnomes’). With its Easter Bunny race, electronics retailer MediaMarkt

mat to reach viewers who are no longer committed to a particular media platform but to compelling stories, no matter where they are told.

scored a major branded-content coup. Easter Bunnies are very popular in Germany, especially the Easter baskets delivered to children.

MediaMarkt masterminded this campaign using real rabbits with humorous names in competitive races.

In the week before Easter, races were organised and broadcast live during primetime on 10 major German TV channels and on several digital portals, and given the professional treatment with sports commentators. This campaign received several Lions awards.

And last year, just before Christmas and the New Year, MediaMarkt took that strategy to the next level with its animated movie ‘Zipfelrausch’. It featured typical German garden gnomes causing mayhem during a mega party, pulling out all the stops and leaving no stone unturned. It was exclusively distributed digitally.

The third branded-content campaign is by Audi Lunar Quattro – ‘Mission To The Moon’. The Quattro all-wheel drive has been Audi’s prized technology for 35 years. It was advertised as early as 1997 in the iconic TV spot featuring an inuit who recognises an Audi car from its tracks in the snow.

Audi is able to reinforce its brand promise, ‘Vorsprung durch Technik’, of consumer perception through exciting images.

It is adding another new and futuristic dimension to its new

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“There is an entire generation that has never seen an ad until recently,” Pereira said. “The old ways of reaching consumers have become antiquated as the media landscape has changed. It’s important to update the old ways of thinking, revolutionise tactics and change with the times.”

The contributors to The Art Of Branded Entertainment include Ricardo Dias, chief marketing officer of Anheuser-Busch InBev’s Grupo Modelo; Gabor Harrach, the New York-based film and TV producer and former head of entertainment content at Red Bull Media House; and Marcelo Pascoa, head of global brand marketing at Burger King.

Quattro technology by taking on the planned real-life ‘Tracks on the Moon’ project.

For this, scientists are constructing an Audi Lunar Quattro entirely in titanium, which will be able to withstand the extreme temperature changes on the moon, drive on its surface and transmit amazing pictures.

An ambitious project with great appeal and radiance, it combines the motifs of technology and desire, with the potential for a diversity of branded-content spin-offs.

The Audi Lunar Quattro rover has already had a cameo appearance in the international science fiction cinema movie Alien: Covenant.

What is more, Audi vehicles can be test-driven as a virtual-reality experience on a lunar landscape.

Such experiences, which are impossible in real life, will be especially exciting for consumers.

Successful projects such as these prove that branded content works, provided it offers a relevant brand experience and thus succeeds in further substantiating the brand promise.

“In the future, marketing will no longer be defined by generating emotions, desires or needs. Marketing will rather be about creating resonance experiences, relationships and exploring new-possibility spaces,” said Harry Gatterer, a colleague of Matthias Horx at the Future Institute.

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BEYOND DEMAND.

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FOCUS ON AI

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AI, AUTOMATION, APPS AND ASIA Artificial intelligence is set to be table stakes for brands — and Asia is ready to lead the charge into this brave new world, writes Noor Fathima Warsia, group editor (marketing and advertising) of BW Businessworld and Digital Market Asia

T

HE ADVERTISING and

marketing industry is locked in an intense battle that has two central themes: how to bring to digital the robustness and transparency upon which legacy media has been built, with the debate widening to include the very business model of agencies; and how to employ technology to augment creativity.

No strife is all good, but the marketer unrest the industry is witnessing has created a groundswell of change. Asia, central in development and arguably protected from the extreme steps that marketers have taken in more developed regions, is doing what it must –– leading this change.

The industry has been preparing for the

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impact of technology. The benefits, especially for marketers, have been plentiful. The ability to personalise and target precisely, the increase in reach into media dark areas, and finding tools that automate and keep human intelligence for creative and strategic thinking are no longer utopian dreams.

They are here. But as is the nature of the beast, the troubles of technology are unpredictable and, very often, uncontrollable.

Personalisation has come at the cost of privacy and a reckoning is due. The tools of automation have amassed content that is not only devoid of the authenticity expected in the age of digital, but is also not in the best interest of society. Transparency —

both from a business standpoint to the marketer and from a message standpoint to the consumer –– is compromised.

All of this is at the heart of the marketer outcry for reform and, for some, the industry’s current introspection and efforts to hold leaders accountable are signs of a rebellion.

At the risk of oversimplifying the state of advertising globally, it could be said that, while western markets are dealing with the advent of GDPR (general data-protection regulation), responding to advertiser concerns and understanding the broader ambit of what being accountable means, it is life with its usual highs and lows for marketers and agencies in Asia.

As customer experience becomes the

APAC MARKETERS ARE AHEAD OF THEIR GLOBAL COUNTERPARTS WHEN IT COMES TO LEVERAGING THE POWER OF NEW TECHNOLOGIES TO AUTOMATE THE DELIVERY OF PERSONALISED CONTENT

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dominant competition parameter in the region, several factors will play a key role in impacting upon it. Of those, the role of technology is the most important. Emerging or reasonably newer forms of tech, including virtual reality (VR), augmented reality (AR), mixed reality, machine learning, bots, micro services and the broad spectrum of artificial intelligence (AI), are all set to dominate the ‘experience-makers’ agenda in the year ahead.

AI in this setting will maximise human performance.

Research shows that top-performing companies globally are more than twice as likely to be using AI for marketing (28% versus 12%), according to a report by Adobe and Econsultancy.

Despite this, the report found that less than one in five global respondents (15%) said their companies are pushing forward with AI and nearly half of respondents (48%) said their organisation has inconsistent integration between technologies.

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

Furthermore, APAC respondents (16%) were more likely to have an integrated, cloud-based technology stack, compared to their North American (10%) and European (9%) counterparts. This indicates that APAC marketers are ahead of their global counterparts when it comes to leveraging the power of new technologies to automate the delivery of personalised content, empowering them to work smarter and faster.

Companies that are ‘combining digital marketing skills with technology’ are nearly twice as likely to have surpassed their 2017 business goals by a significant margin. However, the intended level of investment in digital training for 2018 differs greatly by region. APAC marketers are more likely to invest in digital skills and education.

After years of talk, digital has finally beaten legacy-media spending. In this context, too, Asia continues its trend of growing faster than any other region.

APAC ad-spend growth is forecast to accelerate to 4.2% in 2018, up from 3.5% in 2017, according to Dentsu Aegis Network’s latest Ad Spend Forecasts. The region is expected to be the leading contributor to global ad-spend growth in 2018, contributing 39.7%, or $8.1bn, of the total $20.3bn incremental global increase, led by China, Japan, India and the Philippines.

Digital will overtake television by a

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FOCUS ON AI

margin exceeding previous forecasts, as digital ad spend will account for a 38.3% share of total ad spend, while TV is forecast at 35.5%.

Events such as the Winter Olympics, the Commonwealth Games, the Asian Games and state elections will play an important role in 2018 in terms of stimulating ad-spend growth. However, a slowing of growth in markets such as Australia and China is expected, attributed to multiple factors including market maturity, ad fraud and dataaccuracy issues, on top of a general economic slowdown.

Also noteworthy is that the programmatic ecosystem has evolved significantly. Personalised retargeting in particular is driving the fastest growing segment of digital advertising.

Automation can bring advertisers closer to their goals and personalised retargeting (based on deep learning) is helping to generate record results.

According to Zenith’s Programmatic Marketing Forecasts, 67% of the world’s digital-display advertising will be traded programmatically by 2019. In the same year, the value of advertising sold programmatically will rise to $84.9bn.

Digital media channels will continue to power ad-spend growth, which will rise globally by 12.6% in 2018, versus 15% in 2017, to reach $220.3bn.

Mobile will go from strength to strength, reaching $121.1bn and overtaking desktop’s share of total digital spend.

Desktop will continue to lose global share (1.5% since 2016), versus mobile’s gains (8.2% since 2016).

Online video viewing will rise 20% in 2017, according to Zenith. Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016. This increase will be driven by a 35% increase in viewing on mobile devices (smartphones and tablets) to 28.8 minutes a day, while viewing on fixed devices (desktops, laptops and smart TVs) will rise by just 2% to 18.6 minutes a day.

This is complemented by the rise of mobile e-commerce, or m-commerce.

Platforms such as Twitter have shown that, while m-commerce has taken off globally, growth is being led by Twitter users in APAC. Consumers globally are browsing more

AS THE COMPLEXITY OF THE ECOSYSTEM INCREASES, THE ONLY DIFFERENTIATOR FOR THE MARKETER WILL ULTIMATELY BE THE EXPERIENCE

19

on mobile and moving away from making payments in store to making payments on mobile. Emerging markets are more likely to adopt m-commerce than those in developed markets, making this an extremely important area for media planning.

In a recent conversation, Mindshare’s global head, product development, Joanna Lyall, indicated that the media company is working on an apps store of sorts for its clients. The idea is to pool together all that the agency is involved in –– an offer that now encompasses much more than traditional media planning and buying –– to allow marketers to choose as per their requirements.

The concept of apps is becoming intrinsic to communication, both within the advertising ecosystem and outside it. Global consumer spend in app stores is poised to grow to $156.5bn by 2022, up from 92% from 2017, according to App Annie.

The countries driving the growth of the global app economy by spend include China, the US, Japan, South Korea and Germany. At present, the top five global markets by download are China, India, the US, Brazil and Russia. It is expected that more Asian markets will join the list, given the region’s mobile growth and increased comfort with online shopping and payments.

With all these trends in emerging technology and their impact on both marketing and business in general, there is a clear need for a forward-thinking approach to designing customer experiences. As the complexity of the ecosystem increases, the only differentiator for the marketer will ultimately be the experience. To that end, in the next five to 10 years, every company will need design leadership at executive level in order to stay ahead.

Changes in this direction are already taking shape in Asia.

Most thought-leaders are encouraging the creation of a design mindset across the hierarchy of an organisation. The argument is that people think of design as an aesthetics component. This is misleading, as design thinking also helps to understand and implement desirable change. It helps to understand the ideal state that people want to achieve, the gap between desire and offer, and how to build a bridge between the two.

Given the changes that the industry has been absorbing and responding to in the last year, there is an urgent need to see a differentiated solution rather than attempting to address today’s turbulence problems with yesterday’s logic.

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ch al l e ng e s o mething i n spi re s o mething w i n s o meth ing l e a r n s o meth ing m ake s o mething me a n s o mething ch a n g e s o mething

BE S OM E T H IN G Join CondĂŠ Nast on the East Lawn of The Carlton

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FOCUS ON DIVERSITY

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‘STRENGTH LIES IN DIFFERENCES, NOT IN SIMILARITIES’ This time last year, the creative world was a much less diverse place.

Then #MeToo happened. There’s still a long way to go, writes Lindsay Stein, editor of Campaign US, but the journey towards a more equitable and inclusive creative economy has definitely begun

L

AST year at the Cannes Lions

International Festival of Creativity, someone turned to me during a party on Wednesday night and said: “Look around. A sea of middle-aged white men. I’d love to see more people like me here.”

She was a 27-year-old creative director from Romania.

While everything hasn’t transformed in the course of a year, the tides are changing and I think my Romanian creative friend will notice the gradual shifts at this year’s festival. Much of the recent change has been ignited through social movements and initiatives — ones that actually help inspire action rather than just talk.

Black Lives Matter. #MeToo. Time’s Up/Advertising, an initiative addressing sexual harassment and systemic inequality in the workplace launched by more than 180 female C-suite advertising agency leaders in partnership with Time’s Up. Saturday Morning, a coalition for peace and change around racial inequality.

The ANA’s #SeeHer and Madonna Badger’s #WomenNotObjects, both aimed at eliminating gender bias and discrimination in advertising.

The 3% Certified programme and the 4A’s Enlightened Workplace Certification to create more inclusive, unified workplaces. The Cannes Lions’ See It Be It effort to address gender imbalance in senior creative leadership. All of these may not be

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new but, over the last year, they have become more significant in a time of heightened racial divide, political unrest and social injustice.

This is where the marketing, media and communications industry comes in. Marketers and ad agencies influence — and sometimes even create — culture. But in order for them to deliver the most powerful creative work, they need to start from the inside and make sure their own teams are reflective of the modern world.

Agencies have been dipping their toes in, with VML and 72andSunny becoming certified by the 3% movement last year and Grey now putting a 3%-approved, diversityfocused creative brief at the forefront of all its client work. Last spring, the Advertising Club of New York and Interpublic Group (IPG) hosted the first summit on black women in advertising. The aim was to start a discussion and figure out solutions around the fact that there are fewer than 100 black women executives in advertising, PR and related industries across the country.

That number should be higher year-on-year, and I hope the Advertising Club and IPG have kept their finger on the pulse.

Many agencies are now also incorporating internships aimed at reaching diverse talent and an increasing number are joining Free the Bid,

Lindsay Stein

which looks to give more women directors a shot at work behind the camera.

Free the Bid has a large showing from the agency side, but it’s also been getting support from marketers, including Diageo, HP, Coca-Cola, eBay, Levi’s, Visa and Toys R Us. The brand-side push is crucial in effecting real change, since they are the ones paying agencies for work.

Verizon, General Mills and HP took the reins two years ago when they told their agency partners that they had to diversify their teams. The reason is simple: creativity thrives on a variety of thoughts and ideas, and that means having people at the table with different backgrounds, genders, races, religions, sexual orientations, cultures and more.

HP global chief marketing and communications officer Antonio Lucio has really been leading the charge on this, having started in 2016 by asking his five agency partners — BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman — to send plans detailing how they would get more women and people of colour on their teams within a year. The agencies hit their goal numbers on women, but most fell short when it came to people of colour.

CREATIVITY THRIVES ON A VARIETY OF THOUGHTS AND IDEAS, AND THAT MEANS HAVING PEOPLE AT THE TABLE WITH DIFFERENT BACKGROUNDS, GENDERS, RACES, RELIGIONS, SEXUAL ORIENTATIONS, CULTURES AND MORE

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Now, Lucio is pushing his agencies on the diversity front. HP also launched an initiative for Cannes this year called #MoreLikeMe, under which 15 diverse creatives from the US, UK and Mexico have been invited to attend the festival and participate in an immersive experience. Even more important, Lucio plans on announcing actual HP results and numbers following the brand’s agency partners adopting more diverse and inclusive creative teams. The goal is to prove that diversity is not only the right thing to do — it’s also good for business.

And many studies have shown that consumers believe brands have the ability to change the world for the better. That’s why, when global companies show interest in social causes — P&G signing on to support Saturday Morning, for example, or Starbucks announcing its anti-bias training (even though it was met with some scrutiny) — it makes a difference.

Consumers also want to see themselves and their lifestyles represented in advertising and

FOCUS ON DIVERSITY

marketing. Spots showing a nuclear white family in a kitchen with the mother serving dinner to her husband and two kids just won’t resonate. Let’s look at Honey Maid’s ‘This is Wholesome’ commercial instead. The video depicts different types of households, including bi-racial, gay and even a tattooed rock-‘n’-roll family. Airbnb has also been integral in developing creative that preaches acceptance and highlights the value of diversity. This type of work should be celebrated — which is why Campaign US will showcase the last year’s boldest, most progressive work that represents the modern world in our Inclusive & Creative Top 20 in July.

R/GA’s US chief creative officer Chloe Gottlieb recently shared with Campaign what she thinks about the state of diversity and inclusion in the industry. She pointed to the fact that there will no longer be a clear racial majority in the US by 2040. “Our job is to reflect the real world for our clients, but change is happening in culture faster than it is in our industry. We are facing an innova-

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tion gap where being exposed to diversity encourages new ways of thinking and leads to more innovative ideas,” she said.

Gottlieb also steered us to a recent Harvard Business Review study, which reported that diverse companies are 45% more likely to increase their market share, while diverse teams have been shown to be 28% more innovative than homogenous ones.

There’s positive momentum in the creative space right now and I believe a revitalised, more modern industry is on the horizon. But more work needs to be done by both men and women leaders at brands and agencies. Let’s not let this energy fade.

American educator and author Stephen Covey once said: “Strength lies in differences, not in similarities.”

He wasn’t just talking about the creative industry, but it damn well fits.

CHLOE GOTTLIEB: “OUR JOB IS TO REFLECT THE REAL WORLD FOR OUR CLIENTS, BUT CHANGE IS HAPPENING IN CULTURE FASTER THAN IT IS IN OUR INDUSTRY”

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PROMOTIONAL ITEM DESIGN B03/016 SHITTY PAPER – MADE FROM HATE • GOLDEIMER • SHITTY PAPER – MADE FROM HATE • ENT./ID. PHILIPP UND KEUNTJE, HAMBURG • PROD. SIEMER VERPACKUNG, RONNENBERG GERMANY B03/018 SAVE OUR SPECIES • LACOSTE • LACOSTE • ENT./ID. BETC, PARIS • PROD. ALLSO, PARIS FRANCE B03/019 BOX OF GREATNESS • FOOT LOCKER • FOOT LOCKER • ENT./ID. BBDO NEW YORK • PROD. EG+ WORLDWIDE, NEW YORK USA B03/043 THE BULLETPROOF FLAG • BLACK LIVES MATTER CANADA • BLACK LIVES MATTER IS AN ACTIVIST GROUP THAT CAMPAIGNS AGAINST SYSTEMIC RACISM AND VIOLENCE AGAINST BLACK PEOPLE. • ENT./ID. SID LEE, TORONTO • PROD. AD HOC, TORONTO CANADA B03/069 BLINK TO SPEAK • ASHA EK HOPE FOUNDATION • SOCIAL SERVICE • ENT./ID. TBWA\INDIA, MUMBAI INDIA B03/078 MISSING POSTER CHILD • CHILD FOCUS • CHILD FOCUS – BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN • ENT./ID. WUNDERMAN, ANTWERP • PROD. STATIC FILMS, ANTWERP BELGIUM B03/082 HORNBACH WERKSTÜCK EDITION 001 • HORNBACH AG • HORNBACH • ENT./ID. HEIMAT, BERLIN • MEDIA MEDIAPLUS, MÜNCHEN • PROD. MARKENFILM, BERLIN GERMANY B03/084 ONE BOOK OF ART • INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA • INTERRELIGIOUS DIALOGUE • ENT./ID. Y&R DUBAI UNITED ARAB EMIRATES B03/089 PRIDE JERSEY • AIG • CSR • ENT./ID. TBWA\HAKUHODO, TOKYO • MEDIA TBWA\HAKUHODO, TOKYO • PROD. SAQULAI, TOKYO/AOI PRO. INC., TOKYO/CUTTERS, TOKYO • PR TBWA\HAKUHODO, TOKYO JAPAN B03/097 TRASH ISLES • PLASTIC OCEANS/LADBIBLE • PLASTIC OCEANS/LADBIBLE • ENT./ID. AMVBBDO, LONDON • MEDIA LADBIBLE, LONDON • PROD. LADBIBLE, LONDON UNITED KINGDOM B03/121 DEISEL - GO WITH THE FAKE • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN/PUBLICIS, NEW YORK • PROD. RIVAL SCHOOL PICTURES, NEW YORK/COSMO STREET, NEW YORK • PR PARK PICTURES, NEW YORK ITALY B03/144 INEQUALITY BALLS • ESPNW • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. PBA CINEMA, SÃO PAULO/WARRIORS VFX, SAO PAULO/QUIET CITY MUSIC + SOUND, SÃO PAULO/WALKIN PICTURES, SAO PAULO BRAZIL PUBLICATIONS & EDITORIAL DESIGN B04/011 THE NEWSPAPER DESIGN EDITION • SAMSUNG • SAMSUNG GALAXY S8 | S8+ • ENT./ID. JUNG VON MATT/LIMMAT, ZÜRICH • MEDIA JUNG VON MATT/LIMMAT, ZÜRICH/STARCOM, ZURICH/20 MINUTEN, ZÜRICH • PROD. JUNG VON MATT/LIMMAT, ZÜRICH/ STUDIO FEIXEN, LUZERN/TEAM TUMULT, ZURICH • PR JUNG VON MATT/LIMMAT, ZÜRICH SWITZERLAND B04/013 100 THINGS TO DO IN BRAZIL BEFORE YOU DIE • ESTADÃO NEWSPAPER • INSTITUCIONAL • ENT./ID. FCB BRASIL, SÃO PAULO • PROD. VIBE FILMS, SÃO PAULO/SATELITE AUDIO, SÃO PAULO/SHUTTERSTOCK, NEW YORK BRAZIL B04/014 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN BOOKS B05/003 SCHOOL OF VISUAL ARTS SENIOR LIBRARY • SCHOOL OF VISUAL ARTS • BOOK • ENT./ID. HINTERLAND, NEW YORK USA B05/004 OFFICINA HUMANA - THE OFFICE AS A LIVING SPACE FOR INNER POTENTIAL • ASB HESSEN SERVICE GMBH - NIEDERLASSUNG RHEINGAU-TAUNUS-WIESBADEN • OFFICINA HUMANA CONSULT. CY • ENT./ID. PROJEKTTRIANGLE DESIGN STUDIO, STUTTGART GERMANY B05/020 SMALL WAYS TO SHAPE OUR WORLD • IGNITING CHANGE • N/A • ENT./ID. TBWA\MELBOURNE • MEDIA CARAT, MELBOURNE • PROD. TBWA\MELBOURNE AUSTRALIA B05/027 ONE BOOK OF ART • INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA • INTERRELIGIOUS DIALOGUE • ENT./ID. Y&R DUBAI UNITED ARAB EMIRATES B05/031 WAR CORRESPONDENTS ON BREAST CANCER • SAMSUNG/FECMA • SAMSUNG • ENT./ID. CHEIL WORLDWIDE, MADRID SPAIN DATA VISUALISATION B06/001 THE REFUGEE RÉSUMÉ • SOCIAL-BEE • SOCIAL-BEE • ENT./ID. JUNG VON MATT, HAMBURG • MEDIA JUNG VON MATT, HAMBURG • PROD. JUNG VON MATT, HAMBURG • PR JUNG VON MATT, HAMBURG GERMANY B06/004 DUSTSEE • SEOUL METROPOLITAN GOVERNMENT • PUBLIC HEALTH AND SAFETY AWARENESS • ENT./ID. CHEIL WORLDWIDE, SEOUL • MEDIA CHEIL WORLDWIDE, SEOUL • PROD. IM FINE, SEOUL/SOMEDAY SPRING, SEOUL/ORANGE CODE SOUND FACTORY, SEOUL/FAT BOY, SEOUL/FIREWORKS, SEOUL • PR CHEIL WORLDWIDE, SEOUL SOUTH KOREA B06/005 PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM B06/008 INFINITE FUTURES • UNIVERSITY OF MELBOURNE • EDUCATION AT UNIVERSITY OF MELBOURNE • ENT./ID. MCCANN MELBOURNE • MEDIA MCCANN MELBOURNE • PROD. MCCANN MELBOURNE AUSTRALIA B06/011 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO CANADA B06/020 LONDON SYMPHONY ORCHESTRA 2018/19: NEW LANDSCAPES CONDUCTED BY SIR SIMON RATTLE • LONDON SYMPHONY ORCHESTRA • LONDON SYMPHONY ORCHESTRA • ENT./ID. SUPERUNION, LONDON • PROD. MAINFRAME, LONDON UNITED KINGDOM B06/021 HERMETO - MADE OF MUSIC • AB INBEV • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. PBA CINEMA, SÃO PAULO/BLEACH POST, SAO PAOLO/QUIET CITY MUSIC + SOUND, SÃO PAULO/WEBCORE, SÃO PAULO/DMTR.ORG, SAO PAULO BRAZIL BRAND COLLATERAL B07/001 EMERGENCY COLLECTIBLES • KOBE SHIMBUN • DISASTER PREVENTION • ENT./ID. DENTSU INC., TOKYO • MEDIA DENTSU INC., TOKYO • PROD. J.C. SPARK, TOKYO/ENGINE FILM, TOKYO B07/007 TRASH ISLES • PLASTIC OCEANS/LADBIBLE • PLASTIC OCEANS/LADBIBLE • ENT./ID. AMVBBDO, LONDON • MEDIA LADBIBLE, LONDON • PROD. LADBIBLE, LONDON B07/018 NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • PROD. WIEDEN+KENNEDY, PORTLAND • PR WIEDEN+KENNEDY, PORTLAND B07/033 FEAR AND FANTASY FESTIVAL • FEAR AND FANTASY ISTANBUL • FESTIVAL • ENT./ID. KINO ISTANBUL/TBWA\ISTANBUL • PROD. TBWA\ISTANBUL/212 STUDIO, ISTANBUL B07/046 THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE’S GLOBE • SHAKESPEARE’S GLOBE • THEATRE • ENT./ID. SUPERUNION, LONDON

JAPAN UNITED KINGDOM USA TURKEY UNITED KINGDOM

DIGITAL DESIGN C01/004 REDEFINING DISTANCE • NTT DOCOMO, INC. • NTT DOCOMO 5G MOBILE NETWORK TECH. • ENT./ID. DENTSU INC., TOKYO • PROD. ELEVENPLAY/RHIZOMATIKS, TOKYO/P.I.C.S, TOKYO/DENTSU TEC, TOKYO/NIPPON TELEGRAPH & TELEPHONE CORP., KANAGAWA JAPAN C01/014 WWDC: THE WALKING DEVS • APPLE INC. • N/A • ENT./ID. APPLE, CUPERTINO • MEDIA APPLE, CUPERTINO • PROD. APPLE, CUPERTINO • PR APPLE, CUPERTINO USA C01/015 APPLE PARK AR EXHIBITION • APPLE INC. • APPLE PARK • ENT./ID. APPLE, CUPERTINO • PROD. APPLE, CUPERTINO USA C01/016 LYNCHING IN AMERICA: CONFRONTING THE LEGACY OF RACIAL TERROR • EQUAL JUSTICE INITIATIVE, WITH SUPPORT FROM GOOGLE • N/A • ENT./ID. GOOGLE BRAND STUDIO, SAN FRANCISCO/EQUAL JUSTICE INITIATIVE, MONTGOMERY • PROD. GOOGLE BRAND STUDIO, SAN FRANCISCO/EQUAL JUSTICE INITIATIVE, MONTGOMERY/GHOST ROBOT, BROOKLYN USA C01/017 DUSTSEE • SEOUL METROPOLITAN GOVERNMENT • PUBLIC HEALTH AND SAFETY AWARENESS • ENT./ID. CHEIL WORLDWIDE, SEOUL • MEDIA CHEIL WORLDWIDE, SEOUL • PROD. IM FINE, SEOUL/SOMEDAY SPRING, SEOUL/ORANGE CODE SOUND FACTORY, SEOUL/FAT BOY, SEOUL/FIREWORKS, SEOUL • PR CHEIL WORLDWIDE, SEOUL SOUTH KOREA C01/020 #SHARETHELOVE • AIDES • NGO • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS FRANCE C01/032 UBER SIGN LANGUAGE • UBER • UBER • ENT./ID. UBER HQ, SAN FRANCISCO USA C01/037 EVERT_45 • KPN • TELECOM • ENT./ID. N=5, AMSTERDAM • MEDIA MAAK/MINDSHARE,/A BIGGER CIRCLE, AMSTERDAM • PROD. N=5/PUPKIN FILM/SUPERHERO CHEESECAKE, AMSTERDAM • PR HILL+KNOWLTON STRATEGIES, AMSTERDAM THE NETHERLANDS C01/040 CHROME EXPERIMENTS: CHROME MUSIC LAB: SONG MAKER • GOOGLE • EXPERIMENTS WITH GOOGLE • ENT./ID. GOOGLE CREATIVE LAB, NEW YORK • PROD. GOOGLE CREATIVE LAB, NEW YORK/THIS ALSO, BROOKLYN/USE ALL FIVE, LOS ANGELES, CA USA C01/049 NEXT • BRADESCO BANCO • NEXT APP • ENT./ID. R/GA SÃO PAULO • PROD. R/GA SÃO PAULO BRAZIL ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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COMMUNICATION TRACK SHORTLIST DESIGN LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

DIGITAL DESIGN C01/050 FREE DEMOCRATIC PARTY DARK DIARIES • FREE DEMOCRATIC PARTY • FREE DEMOCRAT PARTY • ENT./ID. HEIMAT, BERLIN • MEDIA UNIVERSUM, BERLIN • PROD. PIRATES ‘N PARADISE, DÜSSELDORF/HASTINGS MUSIC, BERLIN/PX1 BERLIN C01/051 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO C01/057 ENDLESS STORIES • GETTY IMAGES • GETTY IMAGES • ENT./ID. ALMAPBBDO, SÃO PAULO • MEDIA ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO C01/058 THE GALLERY OF EMERGING SPECIES • HASBRO • PLAY-DOH • ENT./ID. DDB PARIS • PROD. MERCI-MICHEL, PARIS/STUDIO 5, PARIS

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DIGITAL INSTALLATIONS & EVENTS C02/001 THE BMO200 FOUNTAIN • THE BANK OF MONTREAL • THE BANK OF MONTREAL • ENT./ID. MOSAIC, TORONTO/MARMAN & BORINS, TORONTO • PROD. MOSAIC/SECRET LOCATION/GLOBACORE INTERACTIVE TECHNOLOGIES/MAKERS/TAYLOR GROUP, TORONTO CANADA C02/020 OBSESSION FOR SMOOTHNESS • DOUBLE A • DOUBLE A • ENT./ID. SIX INC., TOKYO/SPA-HAKUHODO CO. LTD., BANGKOK • PROD. AOI PRO. INC., TOKYO • PR SIX INC., TOKYO JAPAN C02/024 CONNECTING SEATS • KLM ROYAL DUTCH AIRLINES • AIRPLANE • ENT./ID. DDB & TRIBAL AMSTERDAM • PROD. IN CASE OF FIRE, AMSTERDAM/FROLIC STUDIO, AMSTERDAM THE NETHERLANDS C02/027 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY • COMEDY CENTRAL • THE DAILY SHOW WITH TREVOR NOAH • ENT./ID. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK • MEDIA COMEDY CENTRAL, NEW YORK • PROD. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK • PR COMEDY CENTRAL, NEW YORK USA C02/028 SHOT REVERSE SHOT • HUAWEI • HUAWEI • ENT./ID. BUZZMAN, PARIS • MEDIA BUZZMAN, PARIS • PROD. BUZZMAN, PARIS • PR BUZZMAN, PARIS FRANCE C02/029 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE CZECH REPUBLIC C02/035 DRAW TO ART • GOOGLE • GOOGLE ARTS & CULTURE • ENT./ID. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS • PROD. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS UNITED KINGDOM C02/042 UNSEEN STARS • GE • GE • ENT./ID. BBDO NEW YORK • PROD. OBSCURA DIGITAL, SAN FRANCISCO • PR SMALL GIRLS PR, NEW YORK USA C02/044 NIKE REACT GAME OF GO • NIKE • NIKE REACT GAME OF GO • ENT./ID. MEDIAMONKS, AMSTERDAM/WIEDEN+KENNEDY, PORTLAND • PROD. MEDIAMONKS, AMSTERDAM THE NETHERLANDS C02/047 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORPORATION, SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA • PR INTEL CORPORATION, SANTA CLARA USA C02/052 THE MUSEUM THAT MADE A NAME FOR ITSELF BY CHANGING ITS NAME. • MUSEUM OF CONTEMPORARY ART AUSTRALIA • CONTEMPORARY ART GALLERY • ENT./ID. OGILVY AUSTRALIA, SYDNEY • PROD. OGILVY X, SYDNEY/CODE ON CANVAS, SYDNEY AUSTRALIA C02/055 CHATTY SCHOOL BUS • HYUNDAI MOTOR GROUP • HYUNDAI MOTOR GROUP • ENT./ID. INNOCEAN WORLDWIDE, SEOUL/HYUNDAI MOTOR COMPANY, SEOUL • MEDIA INNOCEAN WORLDWIDE, SEOUL • PROD. INNOCEAN WORLDWIDE, SEOUL/ HYUNDAI MOTOR COMPANY, SEOUL/PLANIT PRODUCTION, SEOUL/ELIOT, SEOUL/BIRDHAND, SEOUL • PR INNOCEAN WORLDWIDE, SEOUL/HYUNDAI MOTOR COMPANY, SEOUL SOUTH KOREA C02/056 PLAYSTREET • JOHNSON & JOHNSON’S • JOHNSON’S BABY • ENT./ID. BBDO GUERRERO, MAKATI CITY • PROD. FLARE MANILA, MAKATI CITY THE PHILIPPINES UX, UI & JOURNEY DESIGN C03/021 EVERT_45 • KPN • TELECOM • ENT./ID. N=5, AMSTERDAM • MEDIA MAAK, AMSTERDAM/MINDSHARE, AMSTERDAM/A BIGGER CIRCLE, AMSTERDAM • PROD. N=5, AMSTERDAM/PUPKIN FILM, AMSTERDAM/SUPERHERO CHEESECAKE, AMSTERDAM • PR HILL+KNOWLTON STRATEGIES AMSTERDAM, AMSTERDAM C03/023 DRAW TO ART • GOOGLE • GOOGLE ARTS & CULTURE • ENT./ID. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS • PROD. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS C03/026 FEMPLEA • FUNDACIÎN MUJERES EN IGUALDAD • THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE • ENT./ID. WUNDERMAN CATO JOHNSON, BUENOS AIRES • PROD. WUNDERMAN CATO JOHNSON, BUENOS AIRES C03/029 NEXT • BRADESCO BANCO • NEXT APP • ENT./ID. R/GA SÃO PAULO • PROD. R/GA SÃO PAULO C03/031 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO C03/034 ARIA • BONGIOVI ACOUSTICS • BONGIOVI ARIA • ENT./ID. J. WALTER THOMPSON, NEW YORK/BONGIOVI ACOUSTIC LABS, PORT SAINT LUCIE • PROD. HOGARTH, NEW YORK C03/036 THE MOST INTERESTING JOB INTERVIEW • THE AUSTRALIAN SECRET INTELLIGENCE SERVICE • RECRUITMENT • ENT./ID. AUSTRALIAN SECRET INTELLIGENCE SERVICE, CANBERRA/CUMMINS & PARTNERS, MELBOURNE • MEDIA CUMMINS & PARTNERS, MELBOURNE • PROD. CUMMINS & PARTNERS, MELBOURNE • PR CUMMINS & PARTNERS, MELBOURNE/AUSTRALIAN SECRET INTELLIGENCE SERVICE, CANBERRA C03/038 ENDLESS STORIES • GETTY IMAGES • GETTY IMAGES • ENT./ID. ALMAPBBDO, SÃO PAULO • MEDIA ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO C03/039 THE GALLERY OF EMERGING SPECIES • HASBRO • PLAY-DOH • ENT./ID. DDB PARIS • PROD. MERCI-MICHEL, PARIS/STUDIO 5, PARIS C03/041 CHATTY SCHOOL BUS • HYUNDAI MOTOR GROUP • HYUNDAI MOTOR GROUP • ENT./ID. INNOCEAN WORLDWIDE, SEOUL/HYUNDAI MOTOR COMPANY, SEOUL • MEDIA INNOCEAN WORLDWIDE, SEOUL • PROD. INNOCEAN WORLDWIDE, SEOUL/ HYUNDAI MOTOR COMPANY, SEOUL/PLANIT PRODUCTION, SEOUL/ELIOT, SEOUL/BIRDHAND, SEOUL • PR INNOCEAN WORLDWIDE, SEOUL/HYUNDAI MOTOR COMPANY, SEOUL SOCIAL ENGAGEMENT C04/004 THE FADING FONT • ALZHEIMER’S DISEASE CHINESE • ALZHEIMER’S DISEASE AWARENESS COMMUNICATION • ENT./ID. MCGARRYBOWEN SHANGHAI C04/006 OPEN YOUR EYES • TERRE DES FEMMES - MENSCHENRECHTE FÜR DIE FRAU • TERRE DES FEMMES – WOMEN’S RIGHTS • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY GERMANY, DÜSSELDORF/GREY MEDIA, DÜSSELDORF/ KINETIC WORLDWIDE, DÜSSELDORF • PROD. GREY GERMANY, DÜSSELDORF/MUSIC MAKING PEOPLE, DUESSELDORF/NUBORN PICTURES, BERLIN/STUDIO FUNK, DÜSSELDORF • PR GREY GERMANY, DÜSSELDORF C04/007 TRASH ISLES • PLASTIC OCEANS/LADBIBLE • PLASTIC OCEANS/LADBIBLE • ENT./ID. AMVBBDO, LONDON • MEDIA LADBIBLE, LONDON • PROD. LADBIBLE, LONDON C04/008 #SHARETHELOVE • AIDES • NGO • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS C04/009 41 STEPS • GATORADE • GATORADE • ENT./ID. TBWA\CHIAT\DAY LOS ANGELES • MEDIA OMD USA, CHICAGO • PROD. BEWILDER, CAPE TOWN/ILOVEDUST, LONDON C04/011 OBSESSION FOR SMOOTHNESS • DOUBLE A • DOUBLE A • ENT./ID. SIX INC., TOKYO/SPA-HAKUHODO CO. LTD., BANGKOK • PROD. AOI PRO. INC., TOKYO • PR SIX INC., TOKYO C04/018 SELFIESTIX • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA WAVEMAKER, AUCKLAND • PROD. FINCH, AUCKLAND C04/020 SAFETY HACKS • NHK • APP/ NHK NEWS • ENT./ID. TBWA\HAKUHODO, TOKYO • PROD. AOI PRO. INC., TOKYO • PR TBWA\HAKUHODO, TOKYO C04/021 TINDER #REPRESENTLOVE • TINDER • INTERRACIAL COUPLE EMOJI PROJECT • ENT./ID. TINDER, LOS ANGELES/MARCEL SYDNEY • MEDIA TINDER, LOS ANGELES/MASTERPLAN MEDIA, HAMBURG/KEMMLER KEMMLER, BERLIN • PROD. HECKLER, SYDNEY/DIGART AGENCY, WARRIEWOOD • PR M BOOTH, NEW YORK/THE AUDIENCE AGENCY, PADDINGTON/PIABO PR, BERLIN C04/022 INFINITE FUTURES • UNIVERSITY OF MELBOURNE • EDUCATION AT UNIVERSITY OF MELBOURNE • ENT./ID. MCCANN MELBOURNE • MEDIA MCCANN MELBOURNE • PROD. MCCANN MELBOURNE C04/025 AIR MOVES YOU • NIKE • NIKE • ENT./ID. R/GA PORTLAND/NIKE, BEAVERTON/MANVSMACHINE, LOS ANGELES • PROD. R/GA PORTLAND/MANVSMACHINE, LOS ANGELES/LEGWORK STUDIO, DENVER C04/028 FREE DEMOCRATIC PARTY – DARK DIARIE • FREE DEMOCRATIC PARTY • FREE DEMOCRAT PARTY • ENT./ID. HEIMAT, BERLIN • MEDIA UNIVERSUM, BERLIN • PROD. PIRATES ‘N PARADISE, DÜSSELDORF/HASTINGS MUSIC, BERLIN/PX1 BERLIN C04/033 MTV #FCKHIV • VIACOM/MTV • MTV • ENT./ID. OGILVY & MATHER JOHANNESBURG C04/034 THINGS • VICELAND • VICELAND • ENT./ID. VICELAND, NEW YORK • MEDIA VICELAND, NEW YORK • PROD. VICELAND, NEW YORK • PR VICELAND, NEW YORK C04/037 31BULLETS • THE CHICAGO SUN-TIMES • NEWSPAPER • ENT./ID. OGILVY & MATHER, CHICAGO • PROD. OGILVY & MATHER, CHICAGO/THEBRIDGE.CO, LOS ANGELES C04/039 HERMETO - MADE OF MUSIC • AB INBEV • INSTITUTIONAL • ENT./ID. AFRICA, SÃO PAULO • PROD. PBA CINEMA, SÃO PAULO/BLEACH POST, SAO PAOLO/QUIET CITY MUSIC + SOUND, SÃO PAULO/WEBCORE, SÃO PAULO/DMTR.ORG, SAO PAULO RETAIL ENVIRONMENT & EXPERIENCE DESIGN D01/001 TODAY AT APPLE • APPLE INC. • APPLE RETAIL STORES • ENT./ID. APPLE, CUPERTINO • MEDIA APPLE, CUPERTINO • PROD. APPLE, CUPERTINO • PR APPLE, CUPERTINO POINT OF SALE, CONSUMER TOUCHPOINTS & IN-STORE COLLATERAL D02/025 TOKYO PEN PIXEL • MUJI, TOKYO METROPOLITAN GOVERNMENT • MUJI PENS • ENT./ID. R/GA TOKYO • MEDIA R/GA TOKYO • PROD. R/GA TOKYO D02/033 THE FLIP • MCDONALD’S • MCDONALD’S • ENT./ID. WE ARE UNLIMITED, CHICAGO • MEDIA OMD USA, CHICAGO SPATIAL & SCULPTURAL INSTALLATION AND EXPERIENCE D03/022 THE AMBER CUBE • DAIMLER AG MERCEDES-BENZ • MERCEDES-BENZ G-CLASS • ENT./ID. ANTONI, BERLIN • PROD. MARKENFILM SPACE, HAMBURG D03/035 SHOT REVERSE SHOT • HUAWEI • HUAWEI • ENT./ID. BUZZMAN, PARIS • MEDIA BUZZMAN, PARIS • PROD. BUZZMAN, PARIS • PR BUZZMAN, PARIS D03/049 TERREX - MADE FOR ANY TERRAIN • ADIDAS • ADIDAS TERREX LINE • ENT./ID. TBWA\SHANGHAI • MEDIA TBWA\SHANGHAI • PROD. TBWA\SHANGHAI D03/052 THE FLIP • MCDONALD’S • MCDONALD’S • ENT./ID. WE ARE UNLIMITED, CHICAGO • MEDIA OMD USA, CHICAGO D03/058 GAME OF THRONES TAPESTRY • TOURISM IRELAND • TOURISM IRELAND • ENT./ID. TOURISM IRELAND, COLERAINE/PUBLICIS LONDON • MEDIA CARAT, LONDON • PROD. SPACE66, LONDON D03/059 DAVID BOWIE IS HERE • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA LEISURE INC, BROOKLYN • PROD. TRULY DESIGN, TURINO D03/064 2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION • HYUNDAI MOTORS COMPANY • HYUNDAI PAVILION • ENT./ID. ASIF KHAN, LONDON • MEDIA ASIF KHAN, LONDON/HYUNDAI MOTOR COMPANY, SEOUL • PROD. ASIF KHAN, LONDON/IART, BASEL/GL ASSOCIATES, SEOUL • PR ASIF KHAN, LONDON/INNOCEAN WORLDWIDE, SEOUL/HYUNDAI MOTOR COMPANY, SEOUL

THE NETHERLANDS UNITED KINGDOM ARGENTINA BRAZIL CANADA USA AUSTRALIA BRAZIL FRANCE SOUTH KOREA CHINA GERMANY UNITED KINGDOM FRANCE USA JAPAN NEW ZEALAND JAPAN USA AUSTRALIA USA GERMANY SOUTH AFRICA USA USA BRAZIL USA JAPAN USA GERMANY FRANCE CHINA USA UNITED KINGDOM USA UNITED KINGDOM

LIVE EVENTS JAPAN D04/001 REDEFINING DISTANCE • NTT DOCOMO, INC. • NTT DOCOMO 5G MOBILE NETWORK TECH. • ENT./ID. DENTSU INC., TOKYO • PROD. ELEVENPLAY/RHIZOMATIKS/P.I.C.S/DENTSU TEC/NIPPON TELEGRAPH & TELEPHONE CORPORATION, KANAGAWA D04/004 3DIMENSIONAL UNPACKED • SAMSUNG ELECTRONICS • GALAXY NOTE8 • ENT./ID. CHEIL WORLDWIDE, SEOUL • MEDIA CHEIL WORLDWIDE, SEOUL • PROD. INVNT, NEW YORK/DESIGNFEVER, SEOUL/MUSEUM FILM, SEOUL/SILA SVETA STUDIO, MOSCOW /SOLID VFX LAB, SEOUL • PR CHEIL WORLDWIDE, SEOUL SOUTH KOREA D04/009 THE HUMAN SERENGETI • PRIME TV • PLANET EARTH II LAUNCH • ENT./ID. FCB NEW ZEALAND, AUCKLAND • MEDIA FCB NEW ZEALAND, AUCKLAND • PROD. FCB NEW ZEALAND, AUCKLAND • PR FCB NEW ZEALAND, AUCKLAND NEW ZEALAND D04/025 NIKE REACT GAME OF GO • NIKE • NIKE REACT GAME OF GO • ENT./ID. MEDIAMONKS, AMSTERDAM/WIEDEN+KENNEDY, PORTLAND • PROD. MEDIAMONKS, AMSTERDAM THE NETHERLANDS D04/026 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORPORATION, SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA • PR INTEL CORPORATION, SANTA CLARA USA NON-COMMERCIAL EXHIBITIONS & EXPERIENCES D05/008 DEAD WHALE • GREENPEACE PHILIPPINES • GREENPEACE • ENT./ID. DENTSU JAYME SYFU, MAKATI CITY • MEDIA DENTSU X, MAKATI • PROD. ETNIKOLOR, MAKATI D05/018 PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON D05/029 TOUCHING MASTERPIECES • NEURODIGITAL • HAPTIC GLOVES • ENT./ID. GEOMETRY GLOBAL, PRAGUE • PROD. GEOMETRY GLOBAL, PRAGUE • PR GEOMETRY GLOBAL, PRAGUE D05/034 SANDCASTLE CEMETERY • QIMR • MELANOMA AWARENESS • ENT./ID. QIMR, BRISBANE/Y&R ANZ, BRISBANE • PROD. Y&R ANZ, BRISBANE • PR Y&R ANZ, BRISBANE/QIMR, BRISBANE D05/041 DEFORESTED BONES • UNIVERSIDAD NACIONAL DE COLOMBIA • INSTITUCIONAL • ENT./ID. HAVAS COLOMBIA, MEDELLIN • MEDIA HAVAS COLOMBIA, MEDELLIN WAYFINDING & SIGNAGE D06/011 THE SHORTCUT BILLBOARDS • MINI • MINI CONNECTED • ENT./ID. SERVICEPLAN GERMANY, MUNICH • PROD. IT’S US MEDIA, BERLIN

THE PHILIPPINES UNITED KINGDOM CZECH REPUBLIC AUSTRALIA COLOMBIA GERMANY

FOOD E01/005 MUTTI SPECIAL EDITION FOR FICO EATALY WORLD • MUTTI SPA • MUTTI SPECIAL EDITION FOR FICO EATALY WORLD • ENT./ID. AUGE DESIGN, FIRENZE E01/016 SHARE YOUR BUY • SHARE FOODS GMBH • SHARE FOODS • ENT./ID. HEIMAT, BERLIN • PROD. ARRI MEDIA, BERLIN E01/022 RONALD MCDONALD HOUSE MCHAPPY DAY PACKS • RONALD MCDONALD HOUSE CHARITIES • RONALD MCDONALD HOUSE CHAIRTY • ENT./ID. DDB SYDNEY • MEDIA OMD SYDNEY • PROD. DDB SYDNEY • PR ELEVEN, SYDNEY

ITALY GERMANY AUSTRALIA

DRINKS E02/008 VODKA RING • CAMPARI • SKYY VODKA • ENT./ID. ELEVEN, SYDNEY/TBWA\SYDNEY • PR ELEVEN, SYDNEY E02/023 LE BECK’S: THE LEGENDARY BEER CAN • BECK’S • BECK’S PILS • ENT./ID. SERVICEPLAN GERMANY, MUNICH • PROD. STUDIO JOHANN COHRS, HAMBURG

AUSTRALIA GERMANY

SUSTAINABLE PACKAGING E06/003 UNFORGETTABLE BAG • TESCO • TESCO • ENT./ID. GREY MALAYSIA, KUALA LUMPUR • PROD. RAWR PICTURES ANIMATION HOUSE, SELANGOR/MOTIONROM, PETALING JAYA/TWO AM MUSIC STUDIOS, KUALA LUMPUR

MALAYSIA

SPECIAL EDITIONS & PROMOTIONAL PACKAGING E07/014 SAVE OUR SPECIES • LACOSTE • LACOSTE • ENT./ID. BETC, PARIS • PROD. ALLSO, PARIS E07/019 MUTTI SPECIAL EDITION FOR FICO EATALY WORLD • MUTTI SPA • MUTTI SPECIAL EDITION FOR FICO EATALY WORLD • ENT./ID. AUGE DESIGN, FIRENZE E07/060 THE FLIP • MCDONALD’S • MCDONALD’S • ENT./ID. WE ARE UNLIMITED, CHICAGO • MEDIA OMD USA, CHICAGO E07/065 THIS COKE IS A FANTA • COCA-COLA • COCA-COLA • ENT./ID. DAVID THE AGENCY, SÃO PAULO • PROD. LANDIA, SÃO PAULO/O2 FILMES, SÃO PAULO E07/076 LE BECK’S: THE LEGENDARY BEER CAN • BECK’S • BECK’S PILS • ENT./ID. SERVICEPLAN GERMANY, MUNICH • PROD. STUDIO JOHANN COHRS, HAMBURG E07/078 THE ARCHAEOLOGIST • EHINGER KRAFTRAD • THE ARCHAEOLOGIST DRY GIN • ENT./ID. SERVICEPLAN GERMANY, MUNICH/STUDIO OEDING, HAMBURG • PROD. PFEFFERMINZ FILM, KEMPTEN

FRANCE ITALY USA BRAZIL GERMANY GERMANY

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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COMMUNICATION TRACK SHORTLIST LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

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RADIO & AUDIO FOOD & DRINK A01/030 AIRPORT BATHROOMS • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK A01/031 MICROWAVE BUTTONS • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK A01/032 CREDIT CARD CHIP READER • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK A01/036 1. MAKE A DIFFERENT FRIEND - THE REALLY SMART WATCH GUY • ABINBEV • CASTLE LAGER • ENT./ID. OGILVY & MATHER JOHANNESBURG A01/037 3. MAKE A DIFFERENT FRIEND - THE PINKIE RING GUY • ABINBEV • CASTLE LAGER • ENT./ID. OGILVY & MATHER JOHANNESBURG A01/038 2. MAKE A DIFFERENT FRIEND - THE NO SENSE OF PERSONAL SPACE GUY • ABINBEV • CASTLE LAGER • ENT./ID. OGILVY & MATHER JOHANNESBURG A01/050 SUMMER EVERGLADES • HEINEKEN • DOS EQUIS • ENT./ID. HAVAS NEW YORK • PROD. SOUND LOUNGE, NEW YORK

USA USA USA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA USA

OTHER FMCG A02/020 DAY 3: RAISE A FAMILY • SC JOHNSON • LYSOFORM • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. OGILVY & MATHER, CHICAGO A02/022 DAY 8: BIRTHDAY PARTY • SC JOHNSON • LYSOFORM • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

USA USA

HEALTHCARE A03/018 BREAK THE TABOO • SOCIEDAD ARGENTINA DE UROLOGÊA (SAU) • INSTITUTIONAL • ENT./ID. SOCIEDAD ARGENTINA DE UROLOGÍA, BUENOS AIRES/GREY ARGENTINA, BUENOS AIRES • PROD. CASTA DIVA, BUENOS AIRES A03/027 RYAN & SUZIE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/028 FISTBUMP • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM A03/029 MINDHOLE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM

ARGENTINA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

CONSUMER DURABLES A04/025 MOORE’S LAW • DURACELL • DURACELL BATTERIES • ENT./ID. GREY AFRICA, JOHANNESBURG • PROD. FINE TUNE STUDIOS, JOHANNESBURG A04/026 BLACK MIRROR • DURACELL • DURACELL BATTERIES • ENT./ID. GREY AFRICA, JOHANNESBURG • PROD. FINE TUNE STUDIOS, JOHANNESBURG A04/027 PETROL • DURACELL • DURACELL BATTERIES • ENT./ID. GREY AFRICA, JOHANNESBURG • PROD. FINE TUNE STUDIOS, JOHANNESBURG

SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA

AUTOMOTIVE A05/002 LEGAL ADVICE • TOYOTA NEW ZEALAND • TOYOTA GENUINE PARTS • ENT./ID. TOYOTA NEW ZEALAND, PALMERSTON NORTH/SAATCHI & SAATCHI, AUCKLAND • PROD. THE COOPERS, AUCKLAND A05/064 STALKER • VOLKSWAGEN SOUTH AFRICA • VW BRAKE ASSIST • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. WE LOVE JAM, CAPE TOWN A05/065 FUNERAL • VOLKSWAGEN SOUTH AFRICA • VW BRAKE ASSIST • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. WE LOVE JAM, CAPE TOWN

NEW ZEALAND SOUTH AFRICA SOUTH AFRICA

RETAIL A06/002 INSOLVENT RUGS • SUPER RETAIL GROUP • BCF – BOATING CAMPING FISHING • ENT./ID. CLEMENGER BBDO BRISBANE A06/003 TOWEL TOWN • SUPER RETAIL GROUP • BCF – BOATING CAMPING FISHING • ENT./ID. CLEMENGER BBDO BRISBANE A06/015 1 - BURGER KING-BROILER SALESMAN - LAS CRUCES, NM • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PROD. STICKY AUDIO LABS, NEW YORK A06/016 2 - BURGER KING-BROILER SALESMAN - FAIRBANKS, AK • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PROD. STICKY AUDIO LABS, NEW YORK A06/017 3 - BURGER KING-BROILER SALESMAN - PORTLAND, OR • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PROD. STICKY AUDIO LABS, NEW YORK A06/026 LIVES «ED» • FULLY BOOKED • FULLY BOOKED BOOKSTORE • ENT./ID. MCCANN MANILA • PROD. MCCANN MANILA A06/027 LIVES «DARLING» • FULLY BOOKED • FULLY BOOKED BOOKSTORE • ENT./ID. MCCANN MANILA • PROD. MCCANN MANILA A06/028 LIVES «MOE» • FULLY BOOKED • FULLY BOOKED BOOKSTORE • ENT./ID. MCCANN MANILA • PROD. MCCANN MANILA A06/030 CHICKEN CURRY • LIDL • LIDL ONLINE RECIPE PLATFORM • ENT./ID. BBDO BELGIUM, BRUSSELS • PROD. HET GELUIDSHUIS, ANTWERP A06/031 SPAGHETTI • LIDL • LIDL ONLINE RECIPE PLATFORM • ENT./ID. BBDO BELGIUM, BRUSSELS • PROD. HET GELUIDSHUIS, ANTWERP A06/032 HAMBURGER • LIDL • LIDL ONLINE RECIPE PLATFORM • ENT./ID. BBDO BELGIUM, BRUSSELS • PROD. HET GELUIDSHUIS, ANTWERP A06/055 REST IN GREASE • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK A06/056 TWITTER FINGERS • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK A06/057 HOLDING IT DOWN • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK

AUSTRALIA AUSTRALIA USA USA USA THE PHILIPPINES THE PHILIPPINES THE PHILIPPINES BELGIUM BELGIUM BELGIUM USA USA USA

TRAVEL A07/008 DATE • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG A07/009 SWIM • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG A07/010 FESTIVAL • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG

SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA

LEISURE A08/004 BOSS • LOTTERYWEST • OZ LOTTO • ENT./ID. MARKETFORCE, PERTH A08/008 VERWOERD • APARTHEID MUSEUM • APARTHEID MUSEUM • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG • PROD. PRODUCE SOUND, JOHANNESBURG A08/009 BOTHA • APARTHEID MUSEUM • APARTHEID MUSEUM • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG • PROD. PRODUCE SOUND, JOHANNESBURG A08/010 SMUTS • APARTHEID MUSEUM • APARTHEID MUSEUM • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG • PROD. PRODUCE SOUND, JOHANNESBURG A08/023 SOUND OF HEELS + MAN’S VOICE • JAMESON NOTODOFILMFEST • JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) • ENT./ID. SHACKLETON, MADRID • PROD. SHACKLETON, MADRID • PR SHACKLETON, MADRID A08/024 SOUND OF A SHAVER + MAN’S VOICE • JAMESON NOTODOFILMFEST • JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) • ENT./ID. SHACKLETON, MADRID • PROD. SHACKLETON, MADRID • PR SHACKLETON, MADRID A08/025 SOUND OF FLIES + MAN’S VOICE • JAMESON NOTODOFILMFEST • JAMESON NOTODOFILMFEST (SHORT FILM FESTIVAL) • ENT./ID. SHACKLETON, MADRID • PROD. SHACKLETON, MADRID • PR SHACKLETON, MADRID A08/035 DEATHS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

AUSTRALIA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA SPAIN SPAIN SPAIN USA

MEDIA/ENTERTAINMENT A09/012 HUGH MASEKELA TRIBUTE • UNIVERSAL MUSIC AFRICA • UNIVERSAL MUSIC AFRICA • ENT./ID. HAVAS JOHANNESBURG A09/016 JFKUNSILENCED • THE TIMES/NEWS UK & IRELAND • THE TIMES/NEWS UK & IRELAND • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • MEDIA THE TIMES, LONDON • PROD. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN/SCREEN SCENE, DUBLIN • PR THE TIMES, LONDON A09/025 THE GAME THAT NEVER WAS • BLU RADIO • SPORTS RADIO STATION • ENT./ID. GREY COLOMBIA, BOGOTÁ • MEDIA BLU RADIO, BOGOTA • PROD. GREY COLOMBIA, BOGOTÁ/LECHUGA, BOGOTA • PR BLU RADIO, BOGOTA

SOUTH AFRICA IRELAND COLOMBIA

CONSUMER SERVICES A11/012 A11/013 A11/014 A11/021 A11/022 A11/023 A11/057 A11/064

IGUGU LEBO • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG SOUTH AFRICA IGUGU NOMSA • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG SOUTH AFRICA IGUGU SIYA • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG SOUTH AFRICA THE FASTEST SPOT/DHL • FEDEX EXPRESS • FEDEX EXPRESS • ENT./ID. WHITE RABBIT, BUDAPEST • MEDIA BPN, BUDAPEST • PROD. SONIDO ANTRO, MIAMI HUNGARY THE FASTEST SPOT/UPS • FEDEX EXPRESS • FEDEX EXPRESS • ENT./ID. WHITE RABBIT, BUDAPEST • MEDIA BPN, BUDAPEST • PROD. SONIDO ANTRO, MIAMI HUNGARY THE FASTEST SPOT/USPS • FEDEX EXPRESS • FEDEX EXPRESS • ENT./ID. WHITE RABBIT, BUDAPEST • MEDIA BPN, BUDAPEST • PROD. SONIDO ANTRO, MIAMI HUNGARY ELK COUNTRY • PROGRESSIVE • PROGRESSIVE • ENT./ID. ARNOLD WORLDWIDE, BOSTON USA CEDRIKA • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MEDIA ZENITH, NEW YORK • PROD. CHELSEA PICTURES, NEW YORK /ROCK PAPER SCISSORS, NEW YORK/HUMAN, NEW YORK/SONIC UNION, NEW YORK • PR WEBER SHANDWICK, NEW YORK USA A11/065 JOSE • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MEDIA ZENITH, NEW YORK • PROD. CHELSEA PICTURES, NEW YORK /ROCK PAPER SCISSORS, NEW YORK/HUMAN, NEW YORK/SONIC UNION, NEW YORK • PR WEBER SHANDWICK, NEW YORK USA A11/066 LAURA • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MEDIA ZENITH, NEW YORK • PROD. CHELSEA PICTURES, NEW YORK /ROCK PAPER SCISSORS, NEW YORK/HUMAN, NEW YORK/SONIC UNION, NEW YORK • PR WEBER SHANDWICK, NEW YORK USA A11/067 RAGLANDS • VERIZON • VERIZON • ENT./ID. MCCANN NEW YORK • MEDIA ZENITH, NEW YORK • PROD. CHELSEA PICTURES, NEW YORK /ROCK PAPER SCISSORS, NEW YORK/HUMAN, NEW YORK/SONIC UNION, NEW YORK • PR WEBER SHANDWICK, NEW YORK USA CORPORATE SOCIAL RESPONSIBILITY (CSR)/CORPORATE IMAGE A12/009 EVERY BREATH YOU TAKE • 91 ROCK RADIO • CAMPAIGN AGAINST DOMESTIC VIOLENCE • ENT./ID. MASTER, CURITIBA • PROD. JAMUTE AUDIO, CURITIBA A12/035 SOCCER SONG FOR CHANGE • AB-INBEV AFRICA • CARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVE • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. BLACK GINGER, CAPE TOWN/ DELIVERANCE POST PRODUCTION, CAPE TOWN/VIDEO CARTEL, CAPE TOWN/THE WORKROOM, CAPE TOWN/0307 FILMS, CAPE TOWN • PR OGILVY & MATHER CAPE TOWN/AB-INBEV AFRICA, JOHANNESBURG

BRAZIL SOUTH AFRICA

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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D2-ADS.indd CL18 Meredith 32 MONDAY Daily 240MMx330MM.indd 1

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NOT-FOR-PROFIT/CHARITY A13/009 THE VOICE OF CHANGE • EUROPRIDE 2018 • EUROPRIDE 2018 • ENT./ID. AKESTAM HOLST NOA, STOCKHOLM • PROD. FLICKORNA LARSSON, STOCKHOLM A13/041 YOUR FRIEND • PROSTATE CANCER CANADA • PROSTATE CANCER AWARENESS • ENT./ID. MCCANN CANADA, TORONTO/MCCANN HEALTH, TORONTO • MEDIA M2 UNIVERSAL, TORONTO • PROD. GRAYSON MATTHEWS, TORONTO A13/042 YOURSELF • PROSTATE CANCER CANADA • PROSTATE CANCER AWARENESS • ENT./ID. MCCANN CANADA, TORONTO/MCCANN HEALTH, TORONTO • MEDIA M2 UNIVERSAL, TORONTO • PROD. GRAYSON MATTHEWS, TORONTO A13/046 THE DISTRESS SIGNAL • AMNESTY INTERNATIONAL • HUMAN RIGHTS • ENT./ID. ANORAK, OSLO • PROD. MAKING WAVES, OSLO/BÅDE, OSLO/BACON OSLO, OSLO • PR ANORAK, OSLO A13/057 DADDY YANKEE VS. BREAST CANCER • SUSAN G. KOMEN • RACE FOR THE CURE • ENT./ID. J. WALTER THOMPSON PUERTO RICO, SAN JUAN • MEDIA J. WALTER THOMPSON PUERTO RICO, SAN JUAN • PROD. ZAPATERO FILMS, SAN JUAN A13/081 BATHTUB • ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO • INSTITUTIONAL • ENT./ID. ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO/GREY ARGENTINA, BUENOS AIRES • PROD. INDIGO MUSIC DESIGN, BUENOS AIRES A13/082 DOOR • ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO • INSTITUTIONAL • ENT./ID. ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO/GREY ARGENTINA, BUENOS AIRES • PROD. INDIGO MUSIC DESIGN, BUENOS AIRES A13/083 STAIRS • ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO • INSTITUTIONAL • ENT./ID. ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO/GREY ARGENTINA, BUENOS AIRES • PROD. INDIGO MUSIC DESIGN, BUENOS AIRES

SWEDEN CANADA CANADA NORWAY PUERTO RICO ARGENTINA ARGENTINA ARGENTINA

USE OF MUSIC B01/007 IGUGU NOMSA • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG B01/008 IGUGU SIYA • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG B01/014 IGUGU LEBO • CELL C • C SURANCE • ENT./ID. 1886, JOHANNESBURG • PROD. 1886, JOHANNESBURG B01/032 SHARE A COKE 1,000 NAME CELEBRATION • COCA-COLA • COKE • ENT./ID. FITZCO//MCCANN, ATLANTA • PROD. SCORE A SCORE, LOS ANGELES/CASANOVA//MCCANN, NEW YORK B01/050 REST IN GREASE • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK B01/051 TWITTER FINGERS • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK B01/052 HOLDING IT DOWN • WENDY’S • WENDY’S COMMUNITY MANAGEMENT • ENT./ID. VML, KANSAS CITY • MEDIA SPARK FOUNDRY, NEW YORK • PROD. SIX COURSE, LOS ANGELES • PR KETCHUM, NEW YORK B01/054 SOCCER SONG FOR CHANGE • AB-INBEV AFRICA • CARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVE • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. BLACK GINGER, CAPE TOWN/ DELIVERANCE POST PRODUCTION, CAPE TOWN/VIDEO CARTEL, CAPE TOWN/THE WORKROOM, CAPE TOWN/0307 FILMS, CAPE TOWN • PR OGILVY & MATHER CAPE TOWN/AB-INBEV AFRICA, JOHANNESBURG

SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA USA USA USA USA SOUTH AFRICA

SOUND DESIGN B02/010 FESTIVAL • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B02/015 RESIGNATION • HISTERIA MUSIC • MUSIC PRODUCTION • ENT./ID. ALMA DDB, MIAMI • MEDIA ALMA DDB, MIAMI • PROD. ALMA DDB, MIAMI/HISTERIA MUSIC, MIAMI B02/027 JFKUNSILENCED • THE TIMES/NEWS UK & IRELAND • THE TIMES/NEWS UK & IRELAND • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • MEDIA THE TIMES, LONDON • PROD. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN/ SCREEN SCENE, DUBLIN • PR THE TIMES, LONDON B02/059 THE GAME THAT NEVER WAS • BLU RADIO • SPORTS RADIO STATION • ENT./ID. GREY COLOMBIA, BOGOTÁ • MEDIA BLU RADIO, BOGOTA • PROD. GREY COLOMBIA, BOGOTÁ/LECHUGA, BOGOTA • PR BLU RADIO, BOGOTA

SOUTH AFRICA USA IRELAND COLOMBIA

SCRIPT B03/037 DATE • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B03/038 SWIM • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B03/039 FESTIVAL • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B03/043 WATER LOVE • PURE WATER FILTERS • WATER FILTER • ENT./ID. ALMA DDB, MIAMI • MEDIA ALMA DDB, MIAMI • PROD. ANIMAL MUSIC, MIAMI/ALMA DDB, MIAMI B03/056 THE FASTEST SPOT/DHL • FEDEX EXPRESS • FEDEX EXPRESS • ENT./ID. WHITE RABBIT, BUDAPEST • MEDIA BPN, BUDAPEST • PROD. SONIDO ANTRO, MIAMI B03/057 THE FASTEST SPOT/UPS • FEDEX EXPRESS • FEDEX EXPRESS • ENT./ID. WHITE RABBIT, BUDAPEST • MEDIA BPN, BUDAPEST • PROD. SONIDO ANTRO, MIAMI B03/063 DATE - MAKE IT COUNT • THREE • THREE MOBILE • ENT./ID. BOYS AND GIRLS, DUBLIN B03/075 AIRPORT BATHROOMS • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK B03/076 CREDIT CARD CHIP READER • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK B03/077 MICROWAVE BUTTONS • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK • MEDIA IHEARTMEDIA, NEW YORK • PROD. IHEARTMEDIA, NEW YORK B03/081 YOURSELF • PROSTATE CANCER CANADA • PROSTATE CANCER AWARENESS • ENT./ID. MCCANN CANADA, TORONTO/MCCANN HEALTH, TORONTO • MEDIA M2 UNIVERSAL, TORONTO • PROD. GRAYSON MATTHEWS, TORONTO B03/083 YOUR FRIEND • PROSTATE CANCER CANADA • PROSTATE CANCER AWARENESS • ENT./ID. MCCANN CANADA, TORONTO/MCCANN HEALTH, TORONTO • MEDIA M2 UNIVERSAL, TORONTO • PROD. GRAYSON MATTHEWS, TORONTO B03/167 SUMMER EVERGLADES • HEINEKEN • DOS EQUIS • ENT./ID. HAVAS NEW YORK • PROD. SOUND LOUNGE, NEW YORK B03/176 RYAN & SUZIE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM B03/177 FISTBUMP • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM B03/178 MINDHOLE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM B03/180 PC • VOLKSWAGEN SOUTH AFRICA • VW BRAKE ASSIST • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. WE LOVE JAM, CAPE TOWN B03/181 STALKER • VOLKSWAGEN SOUTH AFRICA • VW BRAKE ASSIST • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. WE LOVE JAM, CAPE TOWN B03/182 FUNERAL • VOLKSWAGEN SOUTH AFRICA • VW BRAKE ASSIST • ENT./ID. OGILVY & MATHER CAPE TOWN • PROD. WE LOVE JAM, CAPE TOWN

SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA USA HUNGARY HUNGARY IRELAND USA USA USA CANADA CANADA USA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA

CASTING & PERFORMANCE B04/005 BIGTIME LIPOSUCTION • SPARKASSE - PUBLIC BANK OF GERMANY • LOAN • ENT./ID. JUNG VON MATT, HAMBURG • PR DEUTSCHER SPARKASSEN UND GIROVERBAND, BERLIN B04/007 MODERN FRIDGE • SPARKASSE - PUBLIC BANK OF GERMANY • LOAN • ENT./ID. JUNG VON MATT, HAMBURG • PR DEUTSCHER SPARKASSEN UND GIROVERBAND, BERLIN B04/016 DATE • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B04/017 SWIM • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B04/018 FESTIVAL • FLIGHT CENTRE YOUTH & ADEVENTURE • YOUTH & ADVENTURE • ENT./ID. TBWA\HUNT\LASCARIS, JOHANNESBURG B04/054 2. MAKE A DIFFERENT FRIEND - THE NO SENSE OF PERSONAL SPACE GUY • ABINBEV • CASTLE LAGER • ENT./ID. OGILVY & MATHER JOHANNESBURG B04/059 STAIRS • ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO • INSTITUTIONAL • ENT./ID. ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENERO,/GREY ARGENTINA, BUENOS AIRES • PROD. INDIGO MUSIC DESIGN, BUENOS AIRES B04/060 DOOR • ELA. EQUIPO LATINOAMERICANO DE JUSTICIA Y GÉNERO • INSTITUTIONAL • ENT./ID. ELA- EQUIPO LATINOAMERICANO DE JUSTICIA Y GENER/GREY ARGENTINA, BUENOS AIRES • PROD. INDIGO MUSIC DESIGN, BUENOS AIRES B04/092 RYAN & SUZIE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM B04/093 FISTBUMP • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM B04/094 MINDHOLE • DEXCOM • G6 GLUCOSE MONITORING SYSTEM • ENT./ID. MCCANN BIRMINGHAM • MEDIA MCCANN BIRMINGHAM

GERMANY GERMANY SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA ARGENTINA ARGENTINA UNITED KINGDOM UNITED KINGDOM UNITED KINGDOM

USE OF RADIO OR AUDIO AS A MEDIUM C01/005 SANTANDER FORMULA ROCK • SANTANDER • SANTANDER F1 SPONSORSHIP • ENT./ID. VCCP SPAIN, MADRID • PROD. VCCP SPAIN, MADRID/LA JOYA PRODUCCIONES, MADRID SPAIN C01/006 THE HUNGER SPOTTER POP • SNICKERS • MARS CHOCOLATE • ENT./ID. AMVBBDO, LONDON UNITED KINGDOM C01/017 I’M STILL HERE: JOHAN • ALZHEIMER LIGA VLAANDEREN • ALZHEIMER DISEASE • ENT./ID. DDB BRUSSELS BELGIUM C01/020 THE ROOM • IKEA ITALY • VIOLENCE AGAINST WOMAN CAMPAIGN • ENT./ID. DDB GROUP ITALY, MILAN • MEDIA INITIATIVE, MILAN • PROD. KAREN FILM, MILAN • PR IKEA ITALY, CARUGATE ITALY C01/021 HIGHWAY GALLERY • LOUVRE ABU DHABI • INSTITUTIONAL • ENT./ID. TBWA\RAAD, DUBAI • MEDIA ABU DHABI MEDIA COMPANY, ABU DHABI • PROD. HERTZ RADIO, MANILA/RAMA INTERNATIONAL LIMITED, DUBAI UNITED ARAB EMIRATES C01/030 THE DISTRESS SIGNAL • AMNESTY INTERNATIONAL • HUMAN RIGHTS • ENT./ID. ANORAK, OSLO • PROD. MAKING WAVES, OSLO/BÅDE, OSLO/BACON OSLO, OSLO • PR ANORAK, OSLO NORWAY C01/041 THE UNCENSORED PLAYLIST • REPORTERS WITHOUT BORDERS • SONGS WITH CENSORED ARTICLES • ENT./ID. DDB GROUP GERMANY, BERLIN • MEDIA DDB GROUP GERMANY, BERLIN • PROD. DAHOUSE AUDIO, SÃO PAULO/

LE TOUR DU MONDE, SÃO PAULO/MEDIAMONKS, AMSTERDAM • PR FINCHFACTOR, AMSTERDAM GERMANY C01/046 SHARE A COKE 1,000 NAME CELEBRATION • COCA-COLA • COKE • ENT./ID. FITZCO//MCCANN, ATLANTA • PROD. SCORE A SCORE, LOS ANGELES/CASANOVA//MCCANN, NEW YORK USA C01/048 BEHIND THE NUMBERS • OVK/PEVR (PARENTS OF ROAD VICTIMS) • ROAD SAFETY AWARENESS ORGANISATION • ENT./ID. HAPPINESS BRUSSELS, AN FCB ALLIANCE, BRUSSELS • PROD. RAYGUN, BRUSSELS BELGIUM C01/054 STRANGER’S VOICE • BRANCH OUT NEUROLOGICAL FOUNDATION • BRANCH OUT NEUROLOGICAL FOUNDATION • ENT./ID. RETHINK, TORONTO • PROD. VAPOR RMW, TORONTO CANADA COLOMBIA C01/056 DRUNKEN SPOTS • POLICIA • POLICIA • ENT./ID. OGILVY & MATHER COLOMBIA, BOGOTÁ • MEDIA OGILVY & MATHER COLOMBIA, BOGOTÁ • PROD. OGILVY & MATHER COLOMBIA, BOGOTÁ C01/062 THE HONEST PROPOSAL • FLORA TRISTAN • NGO AGAINST GENDER VIOLENCE • ENT./ID. FLORA TRISTAN, LIMA/CIRCUS GREY PERU, LIMA • MEDIA CIRCUS GREY PERU, LIMA • PROD. SANGRE, LIMA/SIN ANESTESIA, LIMA • PR CIRCUS GREY PERU, LIMA PERU C01/070 THE GAME THAT NEVER WAS • BLU RADIO • SPORTS RADIO STATION • ENT./ID. GREY COLOMBIA, BOGOTÁ • MEDIA BLU RADIO, BOGOTA • PROD. GREY COLOMBIA, BOGOTÁ/LECHUGA, BOGOTA • PR BLU RADIO, BOGOTA COLOMBIA USE OF AUDIO TECHNOLOGY C02/001 SMARTWIG, POWERED BY THE STAR • THE STAR SYDNEY • THE STAR • ENT./ID. BASHFUL, SYDNEY/TSE, SYDNEY • MEDIA TSE, SYDNEY • PROD. TSE, SYDNEY • PR TSE, SYDNEY AUSTRALIA C02/004 HIGHWAY GALLERY • LOUVRE ABU DHABI • INSTITUTIONAL • ENT./ID. TBWA\RAAD, DUBAI • MEDIA ABU DHABI MEDIA COMPANY, ABU DHABI • PROD. HERTZ RADIO, MANILA/RAMA INTERNATIONAL LIMITED, DUBAI UNITED ARAB EMIRATES C02/006 FOOTBALLPEN • RADIO.DE GMBH • RADIO PLATFORM RADIO.NET • ENT./ID. HAVAS DÜSSELDORF • PROD. HAVAS DÜSSELDORF/NHB, DÜSSELDORF GERMANY C02/007 THE DISTRESS SIGNAL • AMNESTY INTERNATIONAL • HUMAN RIGHTS • ENT./ID. ANORAK, OSLO • PROD. MAKING WAVES, OSLO/BÅDE, OSLO/BACON OSLO, OSLO • PR ANORAK, OSLO NORWAY C02/009 JFKUNSILENCED • THE TIMES/NEWS UK & IRELAND • THE TIMES/NEWS UK & IRELAND • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN • MEDIA THE TIMES, LONDON • PROD. ROTHCO | ACCENTURE INTERACTIVE, DUBLIN/

SCREEN SCENE, DUBLIN • PR THE TIMES, LONDON IRELAND BRANDED CONTENT/PROGRAMMING C03/008 THE UNCENSORED PLAYLIST • REPORTERS WITHOUT BORDERS • SONGS WITH CENSORED ARTICLES • ENT./ID. DDB GROUP GERMANY, BERLIN • MEDIA DDB GROUP GERMANY, BERLIN • PROD. DAHOUSE AUDIO, SÃO PAULO/

LE TOUR DU MONDE, SÃO PAULO/MEDIAMONKS, AMSTERDAM • PR FINCHFACTOR, AMSTERDAM C03/013 SHARE A COKE 1,000 NAME CELEBRATION • COCA-COLA • COKE • ENT./ID. FITZCO//MCCANN, ATLANTA • PROD. SCORE A SCORE, LOS ANGELES/CASANOVA//MCCANN, NEW YORK C03/015 CHOMPERS • P&G • CREST KIDS • ENT./ID. HEARTS & SCIENCE, NEW YORK/GIMLET MEDIA, NEW YORK • MEDIA HEARTS & SCIENCE, NEW YORK • PROD. GIMLET MEDIA, NEW YORK

GERMANY USA USA

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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17/06/2018 21:35

Congratulations

to the brave and bold participants in this year’s

Young Lions Marketers Competition They will undoubtedly inspire us with their curiosity, bravery and dedication to the greater good, demonstrating the same vision and values that Ketchum strives to cultivate every day.

A proud sponsor of the competition since 2011 – nurturing and supporting the brightest young creative minds in our industry.

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17/06/2018 18:23

COMMUNICATION TRACK SHORTLIST LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

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PRINT & PUBLISHING FOOD & DRINK A01/033 WALLET • MARS, INC. • ALTOIDS • ENT./ID. ENERGY BBDO, CHICAGO A01/042 A TANGLED EXISTENCE • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK A01/043 LATTE OF LIES • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK A01/044 MARGINS OF ERROR • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK A01/085 BOYFRIEND • FREDDO • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A01/087 CAR • FREDDO • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A01/113 ECCE HOMO • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO A01/114 BRAZIL • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO A01/116 BOAT • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO A01/127 BRIDGE • UNILEVER • MAGNUM • ENT./ID. LOLA MULLENLOWE, MADRID A01/128 SWIMMING POOL • UNILEVER • MAGNUM • ENT./ID. LOLA MULLENLOWE, MADRID A01/130 MONTEREY • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. WEBCORE, SÃO PAULO/LANDIA, SÃO PAULO/MARLA COLOR GRADING, SAO PAULO/EVIL TWIN, SÃO PAULO A01/131 SLIDE • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. WEBCORE, SÃO PAULO/LANDIA, SÃO PAULO/MARLA COLOR GRADING, SAO PAULO/EVIL TWIN, SÃO PAULO

USA USA USA USA BRAZIL BRAZIL CHILE CHILE CHILE SPAIN SPAIN BRAZIL BRAZIL

OTHER FMCG A02/010 THE REMARKABLE EDITH • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/011 THE REMARKABLE LISE • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/012 THE REMARKABLE KATHERINE • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/074 HEMINGWAY • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/075 LINCOLN • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/076 ALI • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/077 EARHART • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO HEALTHCARE A03/5036 BRING BACK JOHN • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS A03/5037 BRING BACK CLAIRE • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS A03/5038 BRING BACK MARY • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS A03/5040 CHRISTMAS TURKEY • COLGATE • TOOTHPASTE • ENT./ID. Y&R DUBAI A03/5041 MOROCCAN LAMB CHOPS • COLGATE • TOOTHPASTE • ENT./ID. Y&R DUBAI A03/5042 FILET MIGNON • COLGATE • TOOTHPASTE • ENT./ID. Y&R DUBAI CONSUMER DURABLES A04/017 CHOP-CHOP 2.0 BEEF • AMMELOO • AMMELOO CHEF’S EDITION KNIFE • ENT./ID. AMBER CHINA, SHANGHAI • PROD. ILLUSION, BANGKOK A04/018 CHOP-CHOP 2.0 PORK • AMMELOO • AMMELOO CHEF’S EDITION KNIFE • ENT./ID. AMBER CHINA, SHANGHAI • PROD. ILLUSION, BANGKOK A04/019 CHOP-CHOP 2.0 MUTTON • AMMELOO • AMMELOO CHEF’S EDITION KNIFE • ENT./ID. AMBER CHINA, SHANGHAI • PROD. ILLUSION, BANGKOK A04/066 BLOCK OUT THE CHAOS: WORLD LEADERS • JBL (ITECT LTD) • HEADPHONES • ENT./ID. CHEIL WORLDWIDE, HONG KONG • MEDIA CHEIL WORLDWIDE, HONG KONG • PROD. ILLUSION, BANGKOK A04/067 BLOCK OUT THE CHAOS: FOOTBALL MANAGERS • JBL (ITECT LTD) • HEADPHONES • ENT./ID. CHEIL WORLDWIDE, HONG KONG • MEDIA CHEIL WORLDWIDE, HONG KONG • PROD. ILLUSION, BANGKOK A04/068 O • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO A04/069 Y • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO A04/071 J • ALPARGATAS • HAVAIANAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO A04/100 CAR • THE LEGO GROUP • CORPORATE IMAGE • ENT./ID. GREY MENA, DUBAI A04/101 PLANE • THE LEGO GROUP • CORPORATE IMAGE • ENT./ID. GREY MENA, DUBAI A04/102 TRAIN • THE LEGO GROUP • CORPORATE IMAGE • ENT./ID. GREY MENA, DUBAI A04/104 DRAGON • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/105 WHALE • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/106 KING KONG • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/112 SUNBURN • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN • MEDIA MINDSHARE, LONDON • PROD. LALALAND ARTIST, LONDON A04/114 BEING LAZY • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN • MEDIA MINDSHARE, LONDON • PROD. LALALAND ARTIST, LONDON A04/121 POLYESTER • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A04/122 WOOL • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A04/123 CASHMERE • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A04/124 MIZUNO WAVEKNIT STRING ADS • MIZUNO • WAVEKNIT • ENT./ID. MOMA PROPAGANDA, SÃO PAULO • MEDIA MOMA PROPAGANDA, SÃO PAULO • PROD. MOMA PROPAGANDA, SÃO PAULO/SONIDO, SÃO PAULO/ MOVIE MACHINE, RIO DE JANEIRO/PICT ESTUDIO, SÃO PAULO • PR MOMA PROPAGANDA, SÃO PAULO A04/126 DO IT YOURSELF MONET • ETNA • INSTITUTIONAL • ENT./ID. ARTPLAN, SÃO PAULO • MEDIA ARTPLAN, SÃO PAULO • PROD. ARTPLAN, SÃO PAULO • PR ARTPLAN, SÃO PAULO A04/127 DO IT YOURSELF RENOIR • ETNA • INSTITUTIONAL • ENT./ID. ARTPLAN, SÃO PAULO • MEDIA ARTPLAN, SÃO PAULO • PROD. ARTPLAN, SÃO PAULO • PR ARTPLAN, SÃO PAULO A04/131 POSSIBILITIES • HASBRO • PLAY-DOH (MODELING COMPOUND) • ENT./ID. AFRICA, SÃO PAULO • PROD. ESTUDIO ÊCONE, RIO DE JANEIRO A04/132 RELIGION • SEKRON SECURITY SYSTEMS • HOME SECURITY • ENT./ID. GREY BRAZIL, SÃO PAULO A04/134 WHITE SUPREMACISTS • SEKRON SECURITY SYSTEMS • HOME SECURITY • ENT./ID. GREY BRAZIL, SÃO PAULO A04/135 POLLUTION • SEKRON SECURITY SYSTEMS • HOME SECURITY • ENT./ID. GREY BRAZIL, SÃO PAULO AUTOMOTIVE A05/018 BLUE • VOLVO PUERTO RICO • VOLVO CX90 • ENT./ID. DDB, GUAYNABO • MEDIA DDB, GUAYNABO A05/019 BROWN • VOLVO PUERTO RICO • VOLVO CX90 • ENT./ID. DDB, GUAYNABO • MEDIA DDB, GUAYNABO A05/020 GRAY • VOLVO PUERTO RICO • VOLVO CX90 • ENT./ID. DDB, GUAYNABO • MEDIA DDB, GUAYNABO A05/053 7 PASSENGER/WATERFALLS • MITSUBISHI MOTORS • PAJERO FULL 4X4 (7 SEAT) • ENT./ID. AMPFY, SÃO PAULO • MEDIA AMPFY, SÃO PAULO • PROD. AMPFY, SÃO PAULO/SHUTTERSTOCK, NEW YORK • PR AMPFY, SÃO PAULO A05/101 BORDERLESS AFGHANISTAN & PAKISTAN • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO A05/102 BORDERLESS MEXICO & UNITED STATES • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO A05/103 BORDERLESS NORTH KOREA & SOUTH KOREA • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO A05/146 PIZZA TOWER • JEEP • JEEP • ENT./ID. FCB&FIRE, BUENOS AIRES A05/147 BEACH • JEEP • JEEP • ENT./ID. FCB&FIRE, BUENOS AIRES A05/148 PARTHENON • JEEP • JEEP • ENT./ID. FCB&FIRE, BUENOS AIRES A05/151 CASTLE • VOLKSWAGEN • TOUAREG • ENT./ID. ALMAPBBDO, SÃO PAULO • MEDIA ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO/ORIGO LAB, SÃO PAULO A05/161 SILVERADO: THEN AND NOW 1 • GENERAL MOTORS • CHEVROLET • ENT./ID. COMMONWEALTH//MCCANN, DETROIT • MEDIA CARAT, DETROIT A05/162 SILVERADO: THEN AND NOW 2 • GENERAL MOTORS • CHEVROLET • ENT./ID. COMMONWEALTH//MCCANN, DETROIT • MEDIA CARAT, DETROIT A05/163 SILVERADO: THEN AND NOW 3 • GENERAL MOTORS • CHEVROLET • ENT./ID. COMMONWEALTH//MCCANN, DETROIT • MEDIA CARAT, DETROIT RETAIL A06/007 A06/040 A06/049 A06/050 A06/051 A06/052 A06/075 A06/076 A06/077 A06/078 A06/081 A06/082 A06/134 A06/135 A06/137 A06/162 A06/163 A06/164 A06/165 A06/166

KFC ‘FCK’ • KFC • KFC • ENT./ID. MOTHER, LONDON • MEDIA BLUE 449, LONDON • PR FREUDS, LONDON IKEA PEE AD • IKEA SWEDEN • IKEA CRIB • ENT./ID. AKESTAM HOLST NOA, STOCKHOLM • MEDIA CARAT, STOCKHOLM • PROD. AKESTAM HOLST NOA, STOCKHOLM • PR AKESTAM HOLST NOA, STOCKHOLM BK CLOWN • BURGER KING • BURGER KING • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK BK CLOWN 2 • BURGER KING • BURGER KING • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK BK CLOWN 3 • BURGER KING • BURGER KING • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK BK CLOWN 4 • BURGER KING • BURGER KING • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK DRAGSTER • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK HEROES • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK SHUTTLE • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK THE MEETING • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK ROOFTOP SOCCER • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK DESIGNER • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK PINK • AEFI (ASSOCIATION OF SPANISH FORISTS) • FLOWERS • ENT./ID. Y&R MADRID RED • AEFI (ASSOCIATION OF SPANISH FORISTS) • FLOWERS • ENT./ID. Y&R MADRID GREEN • AEFI (ASSOCIATION OF SPANISH FORISTS) • FLOWERS • ENT./ID. Y&R MADRID TOMATOES • ALDI • ALDI • ENT./ID. MCCANN SPAIN , MADRID • MEDIA HAVAS MEDIA , BARCELONA • PROD. CRAFT, MADRID/CRAFT, BARCELONA/MCCANN BARCELONA BERRIES • ALDI • ALDI • ENT./ID. MCCANN SPAIN , MADRID • MEDIA HAVAS MEDIA , BARCELONA • PROD. CRAFT, MADRID/CRAFT, BARCELONA/MCCANN BARCELONA MCMANSIONS • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PR ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK PRESIDENT • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK COO • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK

TRAVEL A07/022 CAPRI X NORONHA • MINISTRY OF TOURISM OF BRAZIL • INTERNAL TOURISM • ENT./ID. PROPEG, SALVADOR • MEDIA PROPEG, SALVADOR A07/023 SÃO MIGUEL X CONVENTRY • MINISTRY OF TOURISM OF BRAZIL • INTERNAL TOURISM • ENT./ID. PROPEG, SALVADOR • MEDIA PROPEG, SALVADOR A07/024 CHAPADA DIAMANTINA X BLUE MOUNTAINS • MINISTRY OF TOURISM OF BRAZIL • INTERNAL TOURISM • ENT./ID. PROPEG, SALVADOR • MEDIA PROPEG, SALVADOR

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FRANCE FRANCE FRANCE UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES CHINA CHINA CHINA HONG KONG HONG KONG BRAZIL BRAZIL BRAZIL UNITED ARAB EMIRATES UNITED ARAB EMIRATES UNITED ARAB EMIRATES THAILAND THAILAND THAILAND ITALY ITALY THAILAND THAILAND THAILAND BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL PUERTO RICO PUERTO RICO PUERTO RICO BRAZIL USA USA USA ARGENTINA ARGENTINA ARGENTINA BRAZIL USA USA USA UNITED KINGDOM SWEDEN SPAIN SPAIN SPAIN SPAIN HONG KONG HONG KONG HONG KONG THAILAND THAILAND THAILAND SPAIN SPAIN SPAIN SPAIN SPAIN USA USA USA BRAZIL BRAZIL BRAZIL

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COMMUNICATION TRACK SHORTLIST PRINT & PUBLISHING LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

LEISURE A08/004 A08/005 A08/021 A08/022 A08/023 A08/031 A08/032 A08/033

SUMO GIRLS • HOKKOKU SHIMBUN INC. • THE 101ST HIGH SCHOOL SUMO TOURNAMENT • ENT./ID. DENTSU INC., TOKYO • PROD. AMANA, TOKYO/TAKI CORPORATION, TOKYO 82 TECHNIQUES • HOKKOKU SHIMBUN INC. • THE 101ST HIGH SCHOOL SUMO TOURNAMENT • ENT./ID. DENTSU INC., TOKYO • PROD. AMANA, TOKYO/TAKI CORPORATION, TOKYO KFC`S FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA STARBUCKS´ FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA ADIDAS`S FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA SEX AND DRUGS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO BOLD MAN • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO DEATHS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

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MEDIA/ENTERTAINMENT A09/033 THE DAILY SHOW’S – MOST DISHONEST & CORRUPT MEDIA AWARDS – PRINT AD • COMEDY CENTRAL • THE DAILY SHOW WITH TREVOR NOAH • ENT./ID. COMEDY CENTRAL, NY • MEDIA COMEDY CENTRAL, NY • PROD. COMEDY CENTRAL, NY USA A09/074 RUSSIA • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ COLOMBIA A09/075 VENEZUELA • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ COLOMBIA A09/076 U.S.A. • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ COLOMBIA A09/077 TURKEY • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ COLOMBIA A09/081 QUESTIONING RADICALISM • REPORTER MAGAZINE • REPORTER MAGAZINE • ENT./ID. Y&R PRAGUE CZECH REPUBLIC A09/082 QUESTIONING NEO-NAZISM • REPORTER MAGAZINE • REPORTER MAGAZINE • ENT./ID. Y&R PRAGUE CZECH REPUBLIC A09/083 QUESTIONING WAR • REPORTER MAGAZINE • REPORTER MAGAZINE • ENT./ID. Y&R PRAGUE CZECH REPUBLIC A09/087 TRUMP • DOS MIRADAS • XXX • ENT./ID. TBWA\ARGENTINA, BUENOS AIRES ARGENTINA A09/095 POPE • EL MOSTRADOR • NEWSPAPER • ENT./ID. PROLAM Y&R, SANTIAGO CHILE A09/110 EMERGENCY COLLECTIBLES • KOBE SHIMBUN • DISASTER PREVENTION • ENT./ID. DENTSU INC., TOKYO • MEDIA DENTSU INC., TOKYO • PROD. J.C. SPARK, TOKYO/ENGINE FILM, TOKYO JAPAN B2B A10/019 TRIANGLES • SHUTTERSTOCK • SHUTTERSTOCK • ENT./ID. MERCADO MCCANN, BUENOS AIRES • PROD. MERCADO MCCANN, BUENOS AIRES A10/020 CIRCLES • SHUTTERSTOCK • SHUTTERSTOCK • ENT./ID. MERCADO MCCANN, BUENOS AIRES • PROD. MERCADO MCCANN, BUENOS AIRES A10/021 SQUARES • SHUTTERSTOCK • SHUTTERSTOCK • ENT./ID. MERCADO MCCANN, BUENOS AIRES • PROD. MERCADO MCCANN, BUENOS AIRES CONSUMER SERVICES A11/014 MORE TALKING LESS TEXTING. • MIGROS-GENOSSENSCHAFTS-BUND • RETAIL • ENT./ID. WIRZ BBDO SWITZERLAND, ZÜRICH • MEDIA DYNAMO, ZÜRICH • PROD. PLAN B FILM, ZURICH • PR WIRZ BBDO SWITZERLAND, ZÜRICH A11/058 MALARIA • BBVA ARGENTINA • BBVA INSURANCE • ENT./ID. DDB ARGENTINA, BUENOS AIRES • PROD. 300DPI, BUENOS AIRES A11/059 DENGUE • BBVA ARGENTINA • BBVA INSURANCE • ENT./ID. DDB ARGENTINA, BUENOS AIRES • PROD. 300DPI, BUENOS AIRES A11/060 DIARRHEA • BBVA ARGENTINA • BBVA INSURANCE • ENT./ID. DDB ARGENTINA, BUENOS AIRES • PROD. 300DPI, BUENOS AIRES A11/081 JOSE • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO A11/082 MARIA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO A11/084 SOFÊA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO CORPORATE SOCIAL RESPONSIBILITY (CSR)/CORPORATE IMAGE A12/043 JENNY BEZOS • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO A12/044 LARA PAGE • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO A12/045 ELLEN MUSK • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO A12/058 TECH GIRLS - DUMB INVENTIONS - DOUBLE BIKE • SAMSUNG • SAMSUNG • ENT./ID. ISOBAR BRAZIL, SÃO PAULO A12/059 TECH GIRLS - DUMB INVENTIONS - HAT • SAMSUNG • SAMSUNG • ENT./ID. ISOBAR BRAZIL, SÃO PAULO A12/060 TECH GIRLS - DUMB INVENTIONS - CHICKEN • SAMSUNG • SAMSUNG • ENT./ID. ISOBAR BRAZIL, SÃO PAULO A12/079 TALE • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO A12/080 FIRST BATH • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO A12/083 MARRIAGE • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO A12/089 ANATOMY LESSON 01 • HYUNDAI • INSTITUTIONAL • ENT./ID. Z+ COMUNICAÇÃO, SÃO PAULO • MEDIA Z+ COMUNICAÇÃO, SÃO PAULO • PROD. Z+ COMUNICAÇÃO, SÃO PAULO • PR Z+ COMUNICAÇÃO, SÃO PAULO A12/090 ANATOMY LESSON 02 • HYUNDAI • INSTITUTIONAL • ENT./ID. Z+ COMUNICAÇÃO, SÃO PAULO • MEDIA Z+ COMUNICAÇÃO, SÃO PAULO • PROD. Z+ COMUNICAÇÃO, SÃO PAULO • PR Z+ COMUNICAÇÃO, SÃO PAULO A12/091 ANATOMY LESSON 03 • HYUNDAI • INSTITUTIONAL • ENT./ID. Z+ COMUNICAÇÃO, SÃO PAULO • MEDIA Z+ COMUNICAÇÃO, SÃO PAULO • PROD. Z+ COMUNICAÇÃO, SÃO PAULO • PR Z+ COMUNICAÇÃO, SÃO PAULO NOT-FOR-PROFIT/CHARITY A13/001 FRASIER • COMMISSION FOR GENDER EQUALITY • COMMISSION FOR GENDER EQUALITY • ENT./ID. DDB SOUTH AFRICA, JOHANNESBURG A13/002 ETHAN • COMMISSION FOR GENDER EQUALITY • COMMISSION FOR GENDER EQUALITY • ENT./ID. DDB SOUTH AFRICA, JOHANNESBURG A13/003 ERIC • COMMISSION FOR GENDER EQUALITY • COMMISSION FOR GENDER EQUALITY • ENT./ID. DDB SOUTH AFRICA, JOHANNESBURG A13/004 STEVE • COMMISSION FOR GENDER EQUALITY • COMMISSION FOR GENDER EQUALITY • ENT./ID. DDB SOUTH AFRICA, JOHANNESBURG A13/044 TEEN • MIAMI DADE ANIMAL SHELTER • PET ADOPTION • ENT./ID. ALMA DDB, MIAMI • MEDIA ALMA DDB, MIAMI • PROD. ALMA DDB, MIAMI A13/045 KID • MIAMI DADE ANIMAL SHELTER • PET ADOPTION • ENT./ID. ALMA DDB, MIAMI • MEDIA ALMA DDB, MIAMI • PROD. ALMA DDB, MIAMI A13/046 WIDOW • MIAMI DADE ANIMAL SHELTER • PET ADOPTION • ENT./ID. ALMA DDB, MIAMI • MEDIA ALMA DDB, MIAMI • PROD. ALMA DDB, MIAMI A13/076 ANN-KATRIN • ALZHEIMER RESEARCH INITIATIVE • CALL FOR DONATIONS • ENT./ID. BBDO GROUP GERMANY, DÜSSELDORF A13/077 FARHAD • ALZHEIMER RESEARCH INITIATIVE • CALL FOR DONATIONS • ENT./ID. BBDO GROUP GERMANY, DÜSSELDORF A13/078 MIGUEL • ALZHEIMER RESEARCH INITIATIVE • CALL FOR DONATIONS • ENT./ID. BBDO GROUP GERMANY, DÜSSELDORF A13/103 REVOLBEAVER • FUNDACIÎN BANCO DE BOSQUES • ENDANGERED NATIVE SPECIES • ENT./ID. WUNDERMAN CATO JOHNSON, BUENOS AIRES • PROD. WUNDERMAN CATO JOHNSON, BUENOS AIRES A13/104 PIGSTOL • FUNDACIÎN BANCO DE BOSQUES • ENDANGERED NATIVE SPECIES • ENT./ID. WUNDERMAN CATO JOHNSON, BUENOS AIRES • PROD. WUNDERMAN CATO JOHNSON, BUENOS AIRES A13/139 PANDA BEAR • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/140 ANTEATER • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/141 ORANGUTAN • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/142 3 KIDS • PLAN INTERNATIONAL • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/144 GRANDFATHER • PLAN INTERNATIONAL • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/155 THE RAPE TAX • NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE • VICTIM ADVOCACY • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK A13/172 ASTRONAUT • SAVE THE CHILDREN FOUNDATION • SAVE THE CHILDREN FOUNDATION • ENT./ID. YOUNG AND RUBICAM MEXICO, MEXICO CITY • PROD. OXIGENO PRODUCCIONES, MADRID A13/216 USA • INTERNATIONAL AMNESTY • ONG • ENT./ID. CONTRAPUNTO BBDO, MADRID A13/217 SPAIN • INTERNATIONAL AMNESTY • ONG • ENT./ID. CONTRAPUNTO BBDO, MADRID A13/241 RED CARPET • DISQUE DENUNCIA (REPORT HOTLINE) • AGAINST CHILD LABOR • ENT./ID. AFRICA, SÃO PAULO • PROD. WALKIN PICTURES, SAO PAULO/CREAM STUDIO, SAO PAULO COMMERCIAL PUBLICATIONS B01/009 BULLETPROOF BROCHURE • BMW • BMW SECURITY VEHICLES • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MEDIA MEDIAPLUS, MÜNCHEN • PROD. RABBICORN FILMS/2WEI MUSIC/NHB, HAMBURG/KOLLEKTIV BAUMANN, WATTENS B01/015 EL MUNDO NEWSPAPER • NUYORICAN BÁSQUET (PROYECTO CHIRINGA PRODUCTIONS) • NUYORICAN BÇSQUET DOCUMENTARY • ENT./ID. ARCO PUBLICIDAD, SAN JUAN • MEDIA ARCO PUBLICIDAD, SAN JUAN B01/021 KFC | ROMANCE NOVEL | MOTHER’S DAY • KFC • KFC • ENT./ID. WIEDEN+KENNEDY, PORTLAND • PR EDELMAN, DALLAS B01/030 HORNBACH WERKSTÜCK EDITION 001 • HORNBACH AG • HORNBACH • ENT./ID. HEIMAT, BERLIN • MEDIA MEDIAPLUS, MÜNCHEN • PROD. MARKENFILM, BERLIN B01/031 THE CURIOUS CAT BOOK • MARS PET • WHISKAS • ENT./ID. ALMAPBBDO, SÃO PAULO • PROD. ALMAPBBDO, SÃO PAULO/SENTIMENTAL FILME, SÃO PAULO/PUNCH AUDIO, SÃO PAULO B01/038 THE LAVA JATO ALBUM • UTERO.PE • NEWS SITE • ENT./ID. UTERO.PE, LIMA/CIRCUS GREY PERU, LIMA • MEDIA CIRCUS GREY PERU, LIMA • PROD. CIRCUS GREY PERU, LIMA/SIN ANESTESIA, LIMA • PR CIRCUS GREY PERU, LIMA B01/043 SHEQUEL • THE WILD DECTECTIVES • RESTAURANT AND BOOKSTORE • ENT./ID. DIESTE, DALLAS

ARGENTINA ARGENTINA ARGENTINA SWITZERLAND ARGENTINA ARGENTINA ARGENTINA CHILE CHILE CHILE BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL CHILE CHILE CHILE BRAZIL BRAZIL BRAZIL SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA SOUTH AFRICA USA USA USA GERMANY GERMANY GERMANY ARGENTINA ARGENTINA BRAZIL BRAZIL BRAZIL BRAZIL BRAZIL USA MEXICO SPAIN SPAIN BRAZIL GERMANY PUERTO RICO USA GERMANY BRAZIL PERU USA

PUBLICATIONS FOR GOOD B02/003 THE NEWS YOU NEED TO SEE • PEOPLE OPPOSING WOMEN ABUSE • PEOPLE OPPOSING WOMEN ABUSE • ENT./ID. POWA, JOHANNESBURG/JOE PUBLIC SHIFT, JOHANNESBURG SOUTH AFRICA B02/008 BLINK TO SPEAK • ASHA EK HOPE FOUNDATION • SOCIAL SERVICE • ENT./ID. TBWA\INDIA, MUMBAI INDIA B02/012 UNREADABLE BOOKS • LITERACY PARTNERS • ADULT LITERACY • ENT./ID. THE&PARTNERSHIP, NEW YORK • PROD. THE&PARTNERSHIP, NEW YORK USA B02/013 KNOWLEDGE IS BULLETPROOF • SOC OUTREACH • GIRLS’ EDUCATION • ENT./ID. BBDO PAKISTAN, LAHORE PAKISTAN B02/014 ONE BOOK OF ART • INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA • INTERRELIGIOUS DIALOGUE • ENT./ID. Y&R DUBAI UNITED ARAB EMIRATES B02/015 THE INSIDERS • AMNESTY • AMNESTY THE INSIDER • ENT./ID. AMNESTY TURKEY, ISTANBUL/4129GREY, ISTANBUL • MEDIA AMNESTY TURKEY, ISTANBUL • PROD. 4129GREY, ISTANBUL • PR AMNESTY TURKEY, ISTANBUL/4129GREY, ISTANBUL TURKEY B02/019 WOMEN REWRITE WOMEN • EL TIEMPO • NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ COLOMBIA DIGITAL PUBLICATIONS B03/004 THE INSIDERS • AMNESTY • AMNESTY THE INSIDER • ENT./ID. AMNESTY TURKEY, ISTANBUL/4129GREY, ISTANBUL • MEDIA AMNESTY TURKEY, ISTANBUL • PROD. 4129GREY, ISTANBUL • PR AMNESTY TURKEY, ISTANBUL/4129GREY, ISTANBUL ADAPTED PRINT C01/002 EMERGENCY COLLECTIBLES • KOBE SHIMBUN • DISASTER PREVENTION • ENT./ID. DENTSU INC., TOKYO • MEDIA DENTSU INC., TOKYO • PROD. J.C. SPARK, TOKYO/ENGINE FILM, TOKYO C01/012 POSTS INTO LETTERS • CHANGE THE REF • POSTS INTO LETTERS • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NEW YORK • PROD. COLLABORATION FACTORY, LOS ANGELES/QUIET CITY MUSIC + SOUND, NEW YORK INNOVATIVE USE OF PRINT C02/003 IKEA PEE AD • IKEA SWEDEN • IKEA CRIB • ENT./ID. AKESTAM HOLST NOA, STOCKHOLM • MEDIA CARAT, STOCKHOLM • PROD. AKESTAM HOLST NOA, STOCKHOLM • PR AKESTAM HOLST NOA, STOCKHOLM C02/004 EIR - BLACK SPOTS • EIR • EIR • ENT./ID. ROTHCO | ACCENTURE INTERACTIVE , DUBLIN • MEDIA ROTHCO | ACCENTURE INTERACTIVE , DUBLIN • PROD. ROTHCO | ACCENTURE INTERACTIVE , DUBLIN C02/017 PORTRAIT MODE COVERS • APPLE • IPHONE • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES C02/018 UNNOTICED • LG • LG HOME SECURITY CAMERAS • ENT./ID. Y&R BRAZIL, SÃO PAULO C02/024 FRESH PRINTS • ALDI • ALDI • ENT./ID. MCCANN BARCELONA/MCCANN SPAIN , MADRID • MEDIA HAVAS MEDIA , BARCELONA • PROD. CRAFT, MADRID/CRAFT, BARCELONA/MCCANN BARCELONA C02/025 FIVE STATUS WORDS • HARPIC • BATHROOM CLEANING LIQUID • ENT./ID. MCCANN INDIA, MUMBAI C02/030 SPEECH • ESTADÃO NEWSPAPER • INSTITUTIONAL • ENT./ID. FCB BRASIL, SÃO PAULO • PROD. MARCIO FERNANDES, SÃO PAULO/ANDRE BORGES, SÃO PAULO C02/033 TAGWORDS • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. WEBCORE, SÃO PAULO/LANDIA, SÃO PAULO/MARLA COLOR GRADING, SAO PAULO/EVIL TWIN, SÃO PAULO

TURKEY JAPAN USA SWEDEN IRELAND USA BRAZIL SPAIN INDIA BRAZIL BRAZIL

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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G N I N E E SCRCHEDULE S 8 1 0 2 S N IO CANNES L

THE WORK & AWARDS HUB COMMUNICATION TRACK TITANIUM LIONS

COMMUNICATION TRACK FILM LIONS

MONDAY 18 JUNE

9.00 - 19.00

THURSDAY 21 JUNE

9.00 - 19.00

MONDAY 18 JUNE

9.00 - 19.00

A01/001 - A01/031

9.30 - 10.30

TITANIUM SHORTLIST

9.30 - 10.30

A01 FOOD & DRINK

9.00 - 11.00

A01/032 - A01/064

10.30 - 11.30

Break

10.30 - 11.30

A02 OTHER FMCG

A01/065 - A01/095

11.30 - 12.30

A01/096 - A01/127

11.30 - 12.30

A03 HEALTHCARE

Break

12.30 - 13.30

A01/128 - A01/154

12.30 - 13.20

A04 CONSUMER DURABLES

A01/096 - A01/127

13.30 - 14.30

Break

13.20 - 14.30

A05 AUTOMOTIVE

12.50 - 14.00

A01/128 - A01/154

14.30 - 15.20

A01/001 - A01/031

14.30 - 15.30

A06 RETAIL

14.00 - 16.20

Break

12.30 - 13.30

A01/032 - A01/064

15.30 - 16.30

A07 TRAVEL

TITANIUM SHORTLIST

16.30 - 17.30

A01/065 - A01/095

16.30 - 17.30

A08 LEISURE A09 MEDIA/ENTERTAINMENT

A01/001 - A01/031

17.30 - 18.30

A01/096 - A01/127

17.30 - 18.30

A01/032 - A01/048

18.30 - 19.00

A01/128 - A01/143

18.30 - 19.00

TUESDAY 19 JUNE

9.00 - 19.00

FRIDAY 22 JUNE

TUESDAY 19 JUNE TITANIUM SHORTLIST

9.00 - 19.00

A10 B2B A11 CONSUMER SERVICES

9.30 - 10.30

A01/001 - A01/031

9.30 - 10.30

Break

10.30 - 11.30

A01/032 - A01/064

10.30 - 11.30

A12 CORPORATE SOCIAL RESPONSIBILITY (CSR) / CORPORATE IMAGE

A01/096 - A01/127

11.30 - 12.30

A01/065 - A01/095

11.30 - 12.30

A13 NOT-FOR-PROFIT / CHARITY

A01/128 - A01/154

12.30 - 13.20

Break

12.30 - 13.30

A01 FOOD & DRINK

Break

13.20 - 14.30

A01/096 - A01/127

13.30 - 14.30

A02 OTHER FMCG

A01/001 - A01/031

14.30 - 15.30

A01/128 - A01/154

14.30 - 15.20

A03 HEALTHCARE

A01/032 - A01/064

15.30 - 16.30

Break

15.20 - 16.30

A04 CONSUMER DURABLES

A01/065 - A01/095

16.30 - 17.30

TITANIUM SHORTLIST

16.30 - 17.30

A05 AUTOMOTIVE

A01/096 - A01/127

17.30 - 18.30

A01/001 - A01/031

17.30 - 18.30

A01/128 - A01/143

18.30 - 19.00

A01/032 - A01/048

18.30 - 19.00

WEDNESDAY 20 JUNE

11.00 - 12.50

16.20 - 17.50 17.50 - 19.00 9.00 - 18.30 9.00 - 11.05 11.05 - 13.30 13.30 - 15.30 15.30 - 17.20 17.20 - 18.30

WEDNESDAY 20 JUNE

9.00 - 19.00

FILM SHORTLIST

9.00 - 19.00

THURSDAY 21 JUNE

9.00 - 19.00

FILM SHORTLIST

9.00 - 19.00

9.00 - 19.00

A01/001 - A01/031

9.30 - 10.30

A01/032 - A01/064

10.30 - 11.30

A01/065 - A01/095

11.30 - 12.30

Break

12.30 - 13.30

FRIDAY 22 JUNE

9.00 - 19.00

A01/096 - A01/127

13.30 - 14.30

FILM SHORTLIST

9.00 - 19.00

A01/128 - A01/154

14.30 - 15.20

Break

15.20 - 16.30

TITANIUM SHORTLIST

16.30 - 17.30

A01/001 - A01/031

17.30 - 18.30

A01/032 - A01/048

18.30 - 19.00

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CRAFT TRACK FILM CRAFT LIONS MONDAY 18 JUNE A01 DIRECTION A12 INNOVATION IN PRODUCTION TUESDAY 19 JUNE

9:00 - 19:00 9:00 - 18.00 18.00 - 19.00 9:00 - 19:00

FILM CRAFT SHORTLIST WEDNESDAY 20 JUNE

9:00 - 19:00

FILM CRAFT SHORTLIST THURSDAY 21 JUNE

IN PALAIS II

9:00 - 19:00

FILM CRAFT SHORTLIST FRIDAY 22 JUNE

9:00 - 19:00

ENTERTAINMENT TRACK ENTERTAINMENT LIONS AND ENTERTAINMENT LIONS FOR MUSIC

FILM CRAFT SHORTLIST

ENTERTAINMENT TRACK ENTERTAINMENT LIONS MONDAY 18 JUNE A01 CINEMA & THEATRICAL: FICTION FILM

9:00 - 19:00 WEDNESDAY 20 JUNE

9:00 - 19:00

ENTERTAINMENT LIONS FOR MUSIC SHORTLIST

9:00 - 19:00

12.45 - 14.00

THURSDAY 21 JUNE

9:00 - 19:00

14.00 - 19:00

ENTERTAINMENT SHORTLIST

9:00 - 19:00

9.00 - 10.25

A02 CINEMA & THEATRICAL: NON-FICTION FILM

10.25 - 11.05

A03 TV & VOD: FICTION

11.05 - 12.45

A04 TV & VOD: NON-FICTION A05 ONLINE: FICTION TUESDAY 19 JUNE

9:00 - 19:00

ENTERTAINMENT SHORTLIST

9:00 - 19:00

WEDNESDAY 20 JUNE

9:00 - 19:00

ENTERTAINMENT SHORTLIST

9:00 - 19:00

THURSDAY 21 JUNE

9:00 - 19:00

ENTERTAINMENT SHORTLIST

9:00 - 19:00

FRIDAY 22 JUNE

9:00 - 19:00

ENTERTAINMENT SHORTLIST

9:00 - 19:00

To find out when your work is screening come and talk to us at the Awards Hub desk.

ENTERTAINMENT TRACK ENTERTAINMENT LIONS FOR MUSIC MONDAY 18 JUNE A01 EXCELLENCE IN MUSIC VIDEO

9:00 - 19:00 9.00 - 14.10

A02 EXCELLENCE IN INTERACTIVE MUSIC VIDEO

14.10 - 14.45

Break

14.45 - 15.45

A03 BRAND OR PRODUCT INTEGRATION INTO MUSIC CONTENT

15.45 - 16:55

B01 MUSIC LIVE EXPERIENCE

16.55 - 17.30

A01 EXCELLENCE IN MUSIC VIDEO

17.30 - 19.00

TUESDAY 19 JUNE

9:00 - 19:00

ENTERTAINMENT LIONS FOR MUSIC SHORTLIST

9:00 - 19:00

WEDNESDAY 20 JUNE

9:00 - 19:00

ENTERTAINMENT LIONS FOR MUSIC SHORTLIST

9:00 - 19:00

THURSDAY 21 JUNE

9:00 - 19:00

ENTERTAINMENT LIONS FOR MUSIC SHORTLIST

9:00 - 19:00

FRIDAY 22 JUNE

9:00 - 19:00

ENTERTAINMENT LIONS FOR MUSIC SHORTLIST

9:00 - 19:00

To find out when your work is screening come and talk to us at the Awards Hub desk.

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COMMUNICATION TRACK SHORTLIST LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

41

OUTDOOR FOOD & DRINK A01/046 BOYFRIEND • FREDDO • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A01/057 DRESS • UNILEVER • MAGNUM • ENT./ID. LOLA MULLENLOWE, MADRID A01/068 BRAZIL • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO A01/069 BOAT • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO

BRAZIL SPAIN CHILE CHILE

OTHER FMCG A02/001 THE REMARKABLE EDITH • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/002 THE REMARKABLE LISE • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/003 THE REMARKABLE KATHERINE • STABILO • STABILO BOSS HIGHLIGHTER PEN • ENT./ID. DDB GROUP DÜSSELDORF • MEDIA DDB GROUP DÜSSELDORF A02/024 ALI • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/025 EARHART • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/026 HEMINGWAY • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO A02/027 LINCOLN • SC JOHNSON • KIWI SHOE CARE • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA PHD, CHICAGO • PROD. HAVANA1 PRODUCTIONS, HAVANA/SANDRO FILMS, CHICAGO/HERITAGE AUCTIONS, DALLAS • PR PHD, CHICAGO

GERMANY GERMANY GERMANY USA USA USA USA

HEALTHCARE A03/019 HACKER • COLGATE • PROTEX SOAP • ENT./ID. RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS • PR RED FUSE, PARIS A03/020 GRENADE • COLGATE • PROTEX SOAP • ENT./ID. RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS • PR RED FUSE, PARIS A03/022 AVALANCHE • COLGATE • PROTEX SOAP • ENT./ID. RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS • PR RED FUSE, PARIS

FRANCE FRANCE FRANCE

CONSUMER DURABLES A04/016 FIRST DANCE, 3 • APPLE • IPHONE • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES • PROD. COLLIDER, SYDNEY/THE EDITORS, SYDNEY A04/017 FIRST DANCE, 2 • APPLE • IPHONE • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES • PROD. COLLIDER, SYDNEY/THE EDITORS, SYDNEY A04/021 FIRST DANCE, 6 • APPLE • IPHONE • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES • PROD. COLLIDER, SYDNEY/THE EDITORS, SYDNEY A04/033 DRAGON • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/034 WHALE • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/035 KING KONG • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK A04/036 CASHMERE • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A04/037 POLYESTER • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A04/038 WOOL • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK

USA USA USA THAILAND THAILAND THAILAND THAILAND THAILAND THAILAND

AUTOMOTIVE A05/001 BIRD • VOLKSWAGEN AG • VOKSWAGEN USED CARS • ENT./ID. DDB GROUP GERMANY, BERLIN A05/002 DOG • VOLKSWAGEN AG • VOKSWAGEN USED CARS • ENT./ID. DDB GROUP GERMANY, BERLIN

GERMANY GERMANY

RETAIL A06/029 BURGER • MCDONALD’S • MCDRIVE • ENT./ID. DDB BUDAPEST A06/030 FRIES • MCDONALD’S • MCDRIVE • ENT./ID. DDB BUDAPEST A06/053 NEXT EXIT • MCDONALD’S RESTAURANTS OF CANADA LIMITED • MCDONALD’S RESTAURANTS OF CANADA LIMITED • ENT./ID. COSSETTE, TORONTO/MCDONALD’S, TORONTO • MEDIA OMD CANADA, TORONTO

• PROD. COSSETTE, TORONTO/NOVUS MEDIA CANADA, TORONTO • PR COSSETTE, TORONTO A06/054 JUST MISSED US • MCDONALD’S RESTAURANTS OF CANADA LIMITED • MCDONALD’S RESTAURANTS OF CANADA LIMITED • ENT./ID. COSSETTE, TORONTO/MCDONALD’S, TORONTO • MEDIA OMD CANADA, TORONTO

• PROD. COSSETTE, TORONTO/NOVUS MEDIA CANADA, TORONTO • PR COSSETTE, TORONTO A06/055 ON YOUR LEFT • MCDONALD’S RESTAURANTS OF CANADA LIMITED • MCDONALD’S RESTAURANTS OF CANADA LIMITED • ENT./ID. COSSETTE, TORONTO/MCDONALD’S, TORONTO • MEDIA OMD CANADA, TORONTO

• PROD. COSSETTE, TORONTO/NOVUS MEDIA CANADA, TORONTO • PR COSSETTE, TORONTO A06/056 ON YOUR RIGHT • MCDONALD’S RESTAURANTS OF CANADA LIMITED • MCDONALD’S RESTAURANTS OF CANADA LIMITED • ENT./ID. COSSETTE, TORONTO/MCDONALD’S, TORONTO • MEDIA OMD CANADA, TORONTO

• PROD. COSSETTE, TORONTO/NOVUS MEDIA CANADA, TORONTO • PR COSSETTE, TORONTO A06/073 HEROES • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK A06/074 DRAGSTER • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK A06/075 SHUTTLE • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK A06/087 MASSIVE SHELF • KOCTAS • KOCTAS • ENT./ID. MEDINA TURGUL DDB, ISTANBUL • MEDIA MINDSHARE, ISTANBUL A06/088 TAPE MEASURE • KOCTAS • KOCTAS • ENT./ID. MEDINA TURGUL DDB, ISTANBUL • MEDIA MINDSHARE, ISTANBUL A06/089 CHROME HANGER • KOCTAS • KOCTAS • ENT./ID. MEDINA TURGUL DDB, ISTANBUL • MEDIA MINDSHARE, ISTANBUL A06/095 DIRECTOR • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PR ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK A06/096 PRESIDENT • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK A06/097 COO • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK

HUNGARY HUNGARY CANADA CANADA CANADA CANADA HONG KONG HONG KONG HONG KONG TURKEY TURKEY TURKEY USA USA USA

TRAVEL A07/009 BEACH • TRANSAVIA • AIRLINE • ENT./ID. HUMANSEVEN, PARIS • PROD. ALLSO, PARIS A07/010 CITY • TRANSAVIA • AIRLINE • ENT./ID. HUMANSEVEN, PARIS • PROD. ALLSO, PARIS A07/011 MOUNTAIN • TRANSAVIA • AIRLINE • ENT./ID. HUMANSEVEN, PARIS • PROD. ALLSO, PARIS

FRANCE FRANCE FRANCE

LEISURE A08/014 ASSEMBLING • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN A08/015 VACUUM • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN A08/017 TOILET • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN A08/025 ANGELS AND DEMONS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO A08/026 SEX AND DRUGS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO A08/027 BOLD MAN • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO A08/028 DEATHS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

GERMANY GERMANY GERMANY USA USA USA USA

MEDIA/ENTERTAINMENT A09/015 OLD GUYS • THE GUARDIAN • THE GUARDIAN • ENT./ID. KARMARAMA | ACCENTURE INTERACTIVE, LONDON • MEDIA PHD, LONDON • PROD. KARMARAMA | ACCENTURE INTERACTIVE, LONDON A09/016 TOILETS • THE GUARDIAN • THE GUARDIAN • ENT./ID. KARMARAMA | ACCENTURE INTERACTIVE, LONDON • MEDIA PHD, LONDON • PROD. KARMARAMA | ACCENTURE INTERACTIVE, LONDON A09/053 BOOZY BRUNCH • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK A09/054 MEDICAL PROFESSIONALS • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK A09/055 I LOVE GINGERS • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK A09/056 DADDY PENCE • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK A09/057 BAD LIAR • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK A09/058 KENDRICK • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA UM, NEW YORK

UNITED KINGDOM UNITED KINGDOM USA USA USA USA USA USA

CONSUMER SERVICES A11/030 A11/031 A11/032 A11/033

JOSE • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO MARIA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO MAX • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO SOFIA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO

CHILE CHILE CHILE CHILE

CORPORATE SOCIAL RESPONSIBILITY (CSR)/CORPORATE IMAGE A12/025 A12/026 A12/027 A12/029

TALE • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO FIRST BATH • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO HOLIDAYS • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO MARRIAGE • POLLA • LOTO • ENT./ID. PROLAM Y&R, SANTIAGO • PROD. CLIO MASTERING, SANTIAGO/ACCION FILMS, SANTIAGO

CHILE CHILE CHILE CHILE

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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43

NOT-FOR-PROFIT/CHARITY A13/003 HAMAD & ALEXANDER • PINK CROSS • PINK CROSS • ENT./ID. TBWA\GERMANY, DÜSSELDORF • MEDIA OMD, ZÜRICH • PROD. ZERONE, DUSSELDORF/STUDIO ROBERT EIKELPOTH, DUSSELDORF A13/004 MARIA & ELIZABETH • PINK CROSS • PINK CROSS • ENT./ID. TBWA\GERMANY, DÜSSELDORF • MEDIA OMD, ZÜRICH • PROD. ZERONE, DUSSELDORF/STUDIO ROBERT EIKELPOTH, DUSSELDORF A13/005 WILFRID & NELSON • PINK CROSS • PINK CROSS • ENT./ID. TBWA\GERMANY, DÜSSELDORF • MEDIA OMD, ZÜRICH • PROD. ZERONE, DUSSELDORF/STUDIO ROBERT EIKELPOTH, DUSSELDORF A13/006 EDITH & KATE • PINK CROSS • PINK CROSS • ENT./ID. TBWA\GERMANY, DÜSSELDORF • MEDIA OMD, ZÜRICH • PROD. ZERONE, DUSSELDORF/STUDIO ROBERT EIKELPOTH, DUSSELDORF A13/007 ABDUL & MAO • PINK CROSS • PINK CROSS • ENT./ID. TBWA\GERMANY, DÜSSELDORF • MEDIA OMD, ZÜRICH • PROD. ZERONE, DUSSELDORF/STUDIO ROBERT EIKELPOTH, DUSSELDORF A13/040 ORANGUTAN • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/041 ANTEATER • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/042 PANDA BEAR • GREENPEACE • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO A13/064 TIGERS • FREELAND FOUNDATION • FREELAND • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A13/065 BEARS • FREELAND FOUNDATION • FREELAND • ENT./ID. OGILVY GROUP THAILAND, BANGKOK A13/066 WOLVES • FREELAND FOUNDATION • FREELAND • ENT./ID. OGILVY GROUP THAILAND, BANGKOK

GERMANY GERMANY GERMANY GERMANY GERMANY BRAZIL BRAZIL BRAZIL THAILAND THAILAND THAILAND

FOOD & DRINK B01/038 MARGINS OF ERROR • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK USA B01/039 LATTE OF LIES • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK USA B01/040 A TANGLED EXISTENCE • MARS CHOCOLATE NORTH AMERICA • SNICKERS • ENT./ID. BBDO NEW YORK USA B01/041 STREET • NESTLÉ TUNISIE DISTRIBUTION • KITKAT BARS • ENT./ID. J. WALTER THOMPSON, CASABLANCA • MEDIA J. WALTER THOMPSON, CASABLANCA • PROD. J. WALTER THOMPSON, CASABLANCA • PR J. WALTER THOMPSON, CASABLANCA MOROCCO B01/042 FACTORY • NESTLÉ TUNISIE DISTRIBUTION • KITKAT BARS • ENT./ID. J. WALTER THOMPSON, CASABLANCA • MEDIA J. WALTER THOMPSON, CASABLANCA • PROD. J. WALTER THOMPSON, CASABLANCA • PR J. WALTER THOMPSON, CASABLANCA MOROCCO B01/043 OFFICE • NESTLÉ TUNISIE DISTRIBUTION • KITKAT BARS • ENT./ID. J. WALTER THOMPSON, CASABLANCA • MEDIA J. WALTER THOMPSON, CASABLANCA • PROD. J. WALTER THOMPSON, CASABLANCA • PR J. WALTER THOMPSON, CASABLANCA MOROCCO B01/093 BRAZIL • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO CHILE B01/094 MAN ON THE MOON • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO CHILE B01/095 BOAT • ARCOR • DOS EN UNO • ENT./ID. PROLAM Y&R, SANTIAGO CHILE OTHER FMCG B02/010 INTERVIEW 1 • SC JOHNSON • KIWI/QUALITY SHOE CARE • ENT./ID. OGILVY & MATHER JAPAN, TOKYO • PROD. GUNSROCK, TOKYO B02/011 INTERVIEW 2 • SC JOHNSON • KIWI/QUALITY SHOE CARE • ENT./ID. OGILVY & MATHER JAPAN, TOKYO • PROD. GUNSROCK, TOKYO B02/012 INTERVIEW 3 • SC JOHNSON • KIWI/QUALITY SHOE CARE • ENT./ID. OGILVY & MATHER JAPAN, TOKYO • PROD. GUNSROCK, TOKYO B02/032 SUBWAY • QROMA • ECO AMERICAN COLORS • ENT./ID. FAHRENHEIT DDB, LIMA B02/033 RIOT • QROMA • ECO AMERICAN COLORS • ENT./ID. FAHRENHEIT DDB, LIMA B02/034 MARATHON • QROMA • ECO AMERICAN COLORS • ENT./ID. FAHRENHEIT DDB, LIMA

JAPAN JAPAN JAPAN PERU PERU PERU

HEALTHCARE B03/020 PIG • GUM • DENTAL FLOSS • ENT./ID. DENTSU THAILAND, BANGKOK • MEDIA DENTSU X, BANGKOK • PROD. CHUBCHEEVIT, BANGKOK B03/021 COW • GUM • DENTAL FLOSS • ENT./ID. DENTSU THAILAND, BANGKOK • MEDIA DENTSU X, BANGKOK • PROD. CHUBCHEEVIT, BANGKOK B03/022 CHICKEN • GUM • DENTAL FLOSS • ENT./ID. DENTSU THAILAND, BANGKOK • MEDIA DENTSU X, BANGKOK • PROD. CHUBCHEEVIT, BANGKOK B03/031 BRING BACK CLAIRE • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS B03/032 BRING BACK JOHN • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS B03/033 BRING BACK MARY • COLGATE • COLGATE MAXWHITE ONE • ENT./ID. Y&R PARIS, PARIS/RED FUSE, PARIS • MEDIA RED FUSE, PARIS • PROD. RED FUSE, PARIS/F16, MADRID/RAY PRODUCTIONS, PARIS

THAILAND THAILAND THAILAND FRANCE FRANCE FRANCE

CONSUMER DURABLES B04/046 BLOCK OUT THE CHAOS: WORLD LEADERS • JBL (ITECT LTD) • HEADPHONES • ENT./ID. CHEIL WORLDWIDE, HONG KONG • MEDIA CHEIL WORLDWIDE, HONG KONG • PROD. ILLUSION, BANGKOK B04/047 BLOCK OUT THE CHAOS: FOOTBALL MANAGERS • JBL (ITECT LTD) • HEADPHONES • ENT./ID. CHEIL WORLDWIDE, HONG KONG • MEDIA CHEIL WORLDWIDE, HONG KONG • PROD. ILLUSION, BANGKOK B04/058 DRAGON • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK B04/059 WHALE • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK B04/060 KING KONG • DKSH (THAILAND) LTD. • LEGO • ENT./ID. OGILVY GROUP THAILAND, BANGKOK • PROD. ILLUSION, BANGKOK B04/061 CASHMERE • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK B04/062 POLYESTER • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK B04/063 WOOL • THERMOS (SINGAPORE) PTC LTD. • THERMOS • ENT./ID. OGILVY GROUP THAILAND, BANGKOK

HONG KONG HONG KONG THAILAND THAILAND THAILAND THAILAND THAILAND THAILAND

AUTOMOTIVE B05/038 COLOR PALETTE #2 • MITSUBISHI MOTORS • INSTITUTIONAL • ENT./ID. AMPFY, SÃO PAULO • PROD. AMPFY, SÃO PAULO/SHUTTERSTOCK, NEW YORK/GETTY IMAGES, BRAZIL • PR AMPFY, SÃO PAULO B05/039 COLOR PALETTE #1 • MITSUBISHI MOTORS • INSTITUTIONAL • ENT./ID. AMPFY, SÃO PAULO • PROD. AMPFY, SÃO PAULO/SHUTTERSTOCK, NEW YORK/GETTY IMAGES, BRAZIL • PR AMPFY, SÃO PAULO B05/040 COLOR PALETTE #3 • MITSUBISHI MOTORS • INSTITUTIONAL • ENT./ID. AMPFY, SÃO PAULO • PROD. AMPFY, SÃO PAULO/SHUTTERSTOCK, NEW YORK/GETTY IMAGES, BRAZIL • PR AMPFY, SÃO PAULO B05/070 BORDERLESS NORTH KOREA & SOUTH KOREA • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO B05/071 BORDERLESS MEXICO & UNITED STATES • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO B05/072 BORDERLESS AFGHANISTAN & PAKISTAN • FIAT CHRYSLER AUTOMOBILE ARGENTINA • JEEP • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO B05/079 MADHUBANI • MERCEDES BENZ INDIA PVT LTD • MERCEDES CARS • ENT./ID. CREATIVELAND ASIA, MUMBAI B05/080 PATTACHITRA • MERCEDES BENZ INDIA PVT LTD • MERCEDES CARS • ENT./ID. CREATIVELAND ASIA, MUMBAI B05/081 WARLI • MERCEDES BENZ INDIA PVT LTD • MERCEDES CARS • ENT./ID. CREATIVELAND ASIA, MUMBAI

BRAZIL BRAZIL BRAZIL USA USA USA INDIA INDIA INDIA

RETAIL B06/004 BK CLOWN • BURGER KING • BURGER KING • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK B06/008 BALLS • MCDONALD’S • HAPPY MEAL • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK B06/009 BALLOONS • MCDONALD’S • HAPPY MEAL • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK B06/010 WOODEN BLOCKS • MCDONALD’S • HAPPY MEAL • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK B06/022 ROAD • MCDONALD’S • MCCAFÉ • ENT./ID. MCDONALD’S, BOGOTÁ/DDB COLOMBIA, BOGOTA • PROD. DDB COLOMBIA, BOGOTA B06/023 PENTAGRAM • MCDONALD’S • MCCAFÉ • ENT./ID. MCDONALD’S, BOGOTÁ/DDB COLOMBIA, BOGOTA • PROD. DDB COLOMBIA, BOGOTA B06/024 MOVIE • MCDONALD’S • MCCAFÉ • ENT./ID. MCDONALD’S, BOGOTÁ/DDB COLOMBIA, BOGOTA • PROD. DDB COLOMBIA, BOGOTA B06/026 DRAGSTER • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK B06/027 SHUTTLE • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK B06/028 HEROES • KFC BIRDLAND (HONG KONG) LTD • KFC • ENT./ID. OGILVY & MATHER HONG KONG • PROD. ILLUSION, BANGKOK B06/035 THE MEETING • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK B06/036 ROOFTOP SOCCER • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK B06/039 MORNING SHIFT • MCDONALD’S • MCDONALD’S 24 HOURS • ENT./ID. TBWA\THAILAND, BANGKOK B06/118 VITRA VS. ODGER • IKEA • IKEA • ENT./ID. THJNK, HAMBURG/THJNK, BERLIN/LOVED, HAMBURG • MEDIA WPP MEDIA SOLUTIONS GMBH, DÜSSELDORF B06/119 THONET VS. TOBIAS • IKEA • IKEA • ENT./ID. THJNK, HAMBURG/THJNK, BERLIN/LOVED, HAMBURG • MEDIA WPP MEDIA SOLUTIONS GMBH, DÜSSELDORF B06/120 FRITZ HANSEN VS. SVENBERTIL • IKEA • IKEA • ENT./ID. THJNK, HAMBURG/THJNK, BERLIN/LOVED, HAMBURG • MEDIA WPP MEDIA SOLUTIONS GMBH, DÜSSELDORF B06/139 1_MIXTAPE/PLAYLIST • MCDONALD’S • BIG MAC • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK • MEDIA OMD, ZÜRICH • PROD. EG+, ZURICH B06/140 2_CASH/BITCOIN • MCDONALD’S • BIG MAC • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK • MEDIA OMD, ZÜRICH • PROD. EG+, ZURICH B06/141 3_JUKEBOX/SPOTIFY • MCDONALD’S • BIG MAC • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK • MEDIA OMD, ZÜRICH • PROD. EG+, ZURICH B06/143 4_VHS/MP4 • MCDONALD’S • BIG MAC • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK • MEDIA OMD, ZÜRICH • PROD. EG+, ZURICH B06/148 9_DISCO/CLUB • MCDONALD’S SUISSE RESTAURANTS SÀRL • BIG MAC • ENT./ID. TBWA\ZURICH/TBWA\CHIAT\DAY NEW YORK • MEDIA OMD, ZÜRICH • PROD. EG+, ZURICH B06/164 DIRECTOR • BURGER KING • BURGER KING • ENT./ID. DAVID, MIAMI • PR ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK B06/165 PRESIDENT • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK B06/166 COO • BURGER KING • INSTITUTIONAL • ENT./ID. DAVID, MIAMI • PR ABMC, NEW YORK

SPAIN SWITZERLAND SWITZERLAND SWITZERLAND COLOMBIA COLOMBIA COLOMBIA HONG KONG HONG KONG HONG KONG THAILAND THAILAND THAILAND GERMANY GERMANY GERMANY SWITZERLAND SWITZERLAND SWITZERLAND SWITZERLAND SWITZERLAND USA USA USA

TRAVEL B07/014 HOTEL • THAI AIRASIA • WEEKDAYS TOURISM CAMPAIGN • ENT./ID. BBDO BANGKOK B07/016 BEACH • THAI AIRASIA • WEEKDAYS TOURISM CAMPAIGN • ENT./ID. BBDO BANGKOK

THAILAND THAILAND

LEISURE B08/012 TOILET • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN B08/013 ASSEMBLING • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN B08/015 VACUUM • WESTDEUTSCHE LOTTERIE GMBH & CO. OHG • WESTLOTTO • ENT./ID. GREY GERMANY, DÜSSELDORF • MEDIA GREY MEDIA, DÜSSELDORF/MEDIACOM, DÜSSELDORF/GREY GERMANY, DÜSSELDORF

• PROD. GREY GERMANY, DÜSSELDORF/INDIANA PRODUCTION COMPANY, MILAN/FM PHOTOGRAPHERS, MILAN B08/028 ADIDAS´ FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA B08/029 STARBUCKS´ FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA B08/030 KFC´S FOLLOWERS • CAMP MARKETING CONGRESS • CAMP MARKETING CONGRESS • ENT./ID. CARNE PERU, LIMA B08/039 SEX AND DRUGS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

GERMANY GERMANY GERMANY PERU PERU PERU USA

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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OUTDOOR SHORTLIST COMMUNICATION TRACK LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

LEISURE B08/040 BOLD MAN • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO B08/042 DEATHS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO B08/043 ANGELS AND DEMONS • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO B08/044 OPERA VS. BASEBALL • LYRIC OPERA OF CHICAGO • LYRIC OPERA • ENT./ID. OGILVY & MATHER, CHICAGO • MEDIA ALLIED INTEGRATED MARKETING, CHICAGO • PROD. OGILVY & MATHER, CHICAGO

USA USA USA USA

MEDIA/ENTERTAINMENT B09/026 TRUMP • DOS MIRADAS • XXX • ENT./ID. TBWA\ARGENTINA, BUENOS AIRES B09/027 PUTIN • XXX • XXX • ENT./ID. TBWA\ARGENTINA, BUENOS AIRES B09/028 KIM • DOS MIRADAS • XXX • ENT./ID. TBWA\ARGENTINA, BUENOS AIRES B09/049 BULLET • PEHUEN • BOOKS • ENT./ID. PROLAM Y&R, SANTIAGO B09/050 GRANADE • PEHUEN • BOOKS • ENT./ID. PROLAM Y&R, SANTIAGO B09/051 MORTAR AMMO • PEHUEN • BOOKS • ENT./ID. PROLAM Y&R, SANTIAGO B09/087 U.S.A. • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ B09/088 RUSSIA • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ B09/089 VENEZUELA • EL TIEMPO NEWSPAPER • EL TIEMPO NEWSPAPER • ENT./ID. MULLENLOWE SSP3, BOGOTÁ

ARGENTINA ARGENTINA ARGENTINA CHILE CHILE CHILE COLOMBIA COLOMBIA COLOMBIA

B2B B10/006 SQUARES • SHUTTERSTOCK • SHUTTERSTOCK • ENT./ID. MERCADO MCCANN, BUENOS AIRES • PROD. MERCADO MCCANN, BUENOS AIRES B10/014 SOCCER • SHUTTERSTOCK • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO B10/016 RUNNING • SHUTTERSTOCK • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO B10/034 BRUCE • OZOM • SECURITY CAMERAS • ENT./ID. PROLAM Y&R, SANTIAGO B10/035 JOHN • OZOM • SECURITY CAMERAS • ENT./ID. PROLAM Y&R, SANTIAGO

ARGENTINA BRAZIL BRAZIL CHILE CHILE

CONSUMER SERVICES B11/029 B11/054 B11/055 B11/056 B11/057 B11/058

BRIDGE • SURA • BIKE INSURANCE • ENT./ID. MCCANN, BOGOTÁ IKER • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO JOSE • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO MARIA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO MAX • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO SOFIA • TELEFÎNICA • MOVISTAR • ENT./ID. PROLAM Y&R, SANTIAGO

COLOMBIA CHILE CHILE CHILE CHILE CHILE

CORPORATE SOCIAL RESPONSIBILITY (CSR)/CORPORATE IMAGE B12/060 LARA PAGE • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO B12/061 ELLEN MUSK • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO B12/062 JENNY BEZOS • FORBES BRASIL • FORBES MAGAZINE • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. NOTAN STUDIO, SÃO PAULO B12/085 LOVE IS NATURAL - LIONS • ANIMAL PLANET • ANIMAL PLANET • ENT./ID. Y&R ISTANBUL B12/086 LOVE IS NATURAL - COWS • ANIMAL PLANET • ANIMAL PLANET • ENT./ID. Y&R ISTANBUL B12/088 LOVE IS NATURAL - ZEBRAS • ANIMAL PLANET • ANIMAL PLANET • ENT./ID. Y&R ISTANBUL

BRAZIL BRAZIL BRAZIL TURKEY TURKEY TURKEY

NOT-FOR-PROFIT/CHARITY B13/019 DROUGHT • GREENPEACE • GREENPEACE • ENT./ID. HAKUHODO MALAYSIA, SHAH ALAM, SELANGOR • PROD. ILLUSION, BANGKOK B13/087 CIVIL WAR • CEPIA • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO B13/088 ASTRONAUTS • CEPIA • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO B13/089 BERLIN WALL • CEPIA • INSTITUTIONAL • ENT./ID. Y&R BRAZIL, SÃO PAULO B13/093 TICKTOCK ROCKAWAY • LONELY WHALE • LONELY WHALE TICK TOCK • ENT./ID. VML, NEW YORK B13/094 TICKTOCK IRELAND • LONELY WHALE • LONELY WHALE TICK TOCK • ENT./ID. VML, NEW YORK B13/095 TICKTOCK CURACAO • LONELY WHALE • LONELY WHALE TICK TOCK • ENT./ID. VML, NEW YORK B13/096 TICKTOCK EASTER_ SLAND • LONELY WHALE • LONELY WHALE TICK TOCK • ENT./ID. VML, NEW YORK B13/105 PUMA • SPECIAL OLYMPICS • SPECIAL OLYMPICS • ENT./ID. Y&R NEW YORK B13/106 NIKE • SPECIAL OLYMPICS • SPECIAL OLYMPICS • ENT./ID. Y&R NEW YORK B13/107 REEBOK • SPECIAL OLYMPICS • SPECIAL OLYMPICS • ENT./ID. Y&R NEW YORK B13/108 ADIDAS • SPECIAL OLYMPICS • SPECIAL OLYMPICS • ENT./ID. Y&R NEW YORK B13/115 NO SIDE • MÉDECINS SANS FRONTIÉRES HK • MÉDECINS SANS FRONTIÉRES • ENT./ID. OGILVY & MATHER HONG KONG B13/157 BULL - COW • COMUNICACIÎN PARA LA IGUALDAD • SOCIAL ISSUES: GENDER EQUALITY • ENT./ID. DHÉLET Y&R, BUENOS AIRES B13/158 MALE TURKEY - FEMALE TURKEY • COMUNICACIÎN PARA LA IGUALDAD • SOCIAL ISSUES: GENDER EQUALITY • ENT./ID. DHÉLET Y&R, BUENOS AIRES B13/159 HORSE - MARE • COMUNICACIÎN PARA LA IGUALDAD • SOCIAL ISSUES: GENDER EQUALITY • ENT./ID. DHÉLET Y&R, BUENOS AIRES

MALAYSIA BRAZIL BRAZIL BRAZIL USA USA USA USA USA USA USA USA HONG KONG ARGENTINA ARGENTINA ARGENTINA

ANIMATED DIGITAL SCREENS C01/018 PARKOUR SCREENS • SAMSUNG • SAMSUNG GALAXY S9 • ENT./ID. CHEIL WORLDWIDE, MADRID

SPAIN

INTERACTIVE DIGITAL SCREENS C02/002 #TANKFREE • BORN FREE FOUNDATION • BORN FREE FOUNDATION • ENT./ID. WCRS, LONDON C02/004 FIGHT FOR TERRITORY • LION • STEINLAGER • ENT./ID. DDB GROUP NEW ZEALAND, AUCKLAND • MEDIA APN OUTDOOR, AUCKLAND • PROD. DDB GROUP NEW ZEALAND, AUCKLAND • PR DDB GROUP NEW ZEALAND, AUCKLAND C02/012 NIKE REACT GAME OF GO • NIKE • NIKE REACT GAME OF GO • ENT./ID. MEDIAMONKS, AMSTERDAM/WIEDEN+KENNEDY, PORTLAND • PROD. MEDIAMONKS, AMSTERDAM

UNITED KINGDOM NEW ZEALAND THE NETHERLANDS

DYNAMIC DIGITAL SCREENS C03/023 FOOTBALL DECODED • MICROSOFT • XBOX/FIFA 18 • ENT./ID. MCCANN LONDON • MEDIA CARAT, LONDON • PROD. CRAFT WORLDWIDE, LONDON/SOMESUCH, LONDON/TWENTYFOUR SEVEN, MADRID/MCCANN LONDON C03/024 THE ROUTE • JCDECAUX • MEDIA • ENT./ID. Y&R BRAZIL, SÃO PAULO C03/027 VOLVO LIVE REVIEWS • VOLVO • VOLVO XC60 • ENT./ID. GREY BRAZIL, SÃO PAULO • MEDIA GREY BRAZIL, SÃO PAULO C03/033 INSTAGRAM MENU • MCDONALD’S • STORE MENU BOARD EXPERIENCE • ENT./ID. DM9DDB, SÃO PAULO

UNITED KINGDOM BRAZIL BRAZIL BRAZIL

DISPLAYS D01/006 BEING VISIBLE TO INVISBLES • SAO PAULO MAYOR’S OFFICE • HOMELESS SHELTER SERVICE • ENT./ID. NOVA/SB, SAO PAULO • MEDIA NOVA/SB, SAO PAULO • PROD. DIGITAL 21, SÃO PAULO BRAZIL D01/043 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY • COMEDY CENTRAL • THE DAILY SHOW WITH TREVOR NOAH • ENT./ID. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK

• MEDIA COMEDY CENTRAL, NEW YORK • PROD. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK • PR COMEDY CENTRAL, NEW YORK USA D01/045 NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NEW YORK • PR KETCHUM, NEW YORK USA D01/046 WISCONSIN FLAG • ACLU OF WISCONSIN • ACLU • ENT./ID. VML, CHICAGO USA D01/056 NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, PORTLAND • PROD. WIEDEN+KENNEDY, PORTLAND • PR WIEDEN+KENNEDY, PORTLAND USA D01/070 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORPORATION, SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA

• PR INTEL CORPORATION, SANTA CLARA USA D01/071 PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM D01/074 THE FLIP • MCDONALD’S • MCDONALD’S • ENT./ID. WE ARE UNLIMITED, CHICAGO • MEDIA OMD USA, CHICAGO USA D01/082 DAVID BOWIE IS HERE • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA LEISURE INC, BROOKLYN • PROD. TRULY DESIGN, TURINO USA D01/090 GAME OF THRONES TAPESTRY • TOURISM IRELAND • TOURISM IRELAND • ENT./ID. TOURISM IRELAND, COLERAINE/PUBLICIS LONDON • MEDIA CARAT, LONDON • PROD. SPACE66, LONDON UNITED KINGDOM D01/096 PROM KING • BURGER KING • FAST FOOD • ENT./ID. MULLENLOWE, BOSTON • MEDIA MULLENLOWE, BOSTON • PROD. MULLENLOWE, BOSTON • PR ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK USA SMALL SCALE SPECIAL SOLUTIONS D02/012 PEEKABOO MASK • SEOUL METROPOLITAN GOVERNMENT • PEEKABOO MASK • ENT./ID. CHEIL WORLDWIDE, SEOUL • MEDIA CHEIL WORLDWIDE, SEOUL • PROD. MUSEUM FILM, SEOUL/TIFFANY FILM, SEOUL • PR CHEIL WORLDWIDE, SEOUL SOUTH KOREA D02/020 PEACE BRIEFS • SATURDAY MORNING • PEACE BRIEFS • ENT./ID. SATURDAY MORNING, LOS ANGELES • PROD. BLUEBERRY BOOK, LOS ANGELES USA D02/054 FLOWER OF LIFE • HERMES PARDINI • DIAGNOSIS LAB • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. CORAZON FILMES, SÃO PAULO/CABARET STUDIO, SÃO PAULO • PR OGILVY BRASIL, SÃO PAULO BRAZIL D02/055 MEPHISTO - LIBERATED SIGNATURES • MEPHISTO • SOCIAL RESPONSIBILITY • ENT./ID. Y&R ISTANBUL TURKEY D02/058 THE HEALTH PURSE (SEHAT KA BATUA) • MAHINDRA RISE • SELF-EXAMINATION FOR BREAST CANCER • ENT./ID. GREY INDIA, MUMBAI • MEDIA GREY INDIA, MUMBAI INDIA D02/070 VENT INSPECTION AD • PEPCO • VENT INSPECTION AD • ENT./ID. GREY POLAND, WARSAW • MEDIA GREY POLAND, WARSAW • PROD. GREY POLAND, WARSAW • PR GREY POLAND, WARSAW POLAND D02/072 SIP SAFE • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. Y&R MELBOURNE AUSTRALIA D02/079 PRICE ON OUR LIVES • MARCH FOR OUR LIVES - PARKLAND STUDENTS • MARCH FOR OUR LIVES • ENT./ID. MCCANN NEW YORK USA D02/085 THE TOUGHEST BAG • GLAD • GLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAG • ENT./ID. FCB CHICAGO • PROD. LORD + THOMAS, CHICAGO USA D02/094 TAGWORDS • AB INBEV • BUDWEISER • ENT./ID. AFRICA, SÃO PAULO • PROD. WEBCORE, SÃO PAULO/LANDIA, SÃO PAULO/MARLA COLOR GRADING, SAO PAULO/EVIL TWIN, SÃO PAULO BRAZIL SPECIAL BUILD D03/010 #BODYCANTWAIT • HANDICAP INTERNATIONAL • HANDICAP INTERNATIONAL • ENT./ID. HEREZIE, PARIS • PROD. LA PAC, PARIS D03/011 TRANSFORMATION OF A LANDMARK • BMW AG • BMW • ENT./ID. JUNG VON MATT, HAMBURG • PROD. SIMON & PAUL, HAMBURG

FRANCE GERMANY

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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COMMUNICATION TRACK SHORTLIST OUTDOOR LIONS DAILY NEWS / MONDAY / JUNE 18 / 2018

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D03/017 HELLO REAL PEOPLE • MOTOROLA • MOBILE • ENT./ID. OGILVY, NEW YORK • PROD. BIG PICTURE COMPANY, NEW YORK • PR ZENO GROUP, NEW YORK USA D03/028 THE ROOM • IKEA ITALY • VIOLENCE AGAINST WOMAN CAMPAIGN • ENT./ID. DDB GROUP ITALY, MILAN • MEDIA INITIATIVE, MILAN • PROD. KAREN FILM, MILAN • PR IKEA ITALY, CARUGATE ITALY D03/040 THE AMBER CUBE • DAIMLER AG MERCEDES-BENZ • MERCEDES-BENZ G-CLASS • ENT./ID. ANTONI, BERLIN • PROD. MARKENFILM SPACE, HAMBURG GERMANY D03/041 NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NEW YORK • PR KETCHUM, NEW YORK USA D03/046 37.5 CLIFFSIDE SHOP • 37.5®TECHNOLOGY • CLOTHING • ENT./ID. WORKINPROGRESS, BOULDER • PROD. SHINE AND POLISH, DENVER • PR SHINE AND POLISH, DENVER USA D03/075 INCONVENIENCE STORES • SWANN INSURANCE • INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. CHE PROXIMITY, MELBOURNE • PR CHE PROXIMITY, MELBOURNE AUSTRALIA D03/076 #LOVEBETTER • ONE LOVE • NON-PROFIT • ENT./ID. TBWA\CHIAT\DAY NEW YORK • PROD. REBEL AND ROGUE EXPERIENTIAL, NEW YORK USA D03/077 PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM D03/086 THE FLIP • MCDONALD’S • MCDONALD’S • ENT./ID. WE ARE UNLIMITED, CHICAGO • MEDIA OMD USA, CHICAGO USA D03/097 DAVID BOWIE IS HERE • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA LEISURE INC, BROOKLYN • PROD. TRULY DESIGN, TURINO USA D03/101 GO WITH THE FAKE • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN/PUBLICIS, NEW YORK • PROD. RIVAL SCHOOL PICTURES, NEW YORK/COSMO STREET, NEW YORK ITALY D03/107 BLIZZARD STORE • DAIRY QUEEN • BLIZZARD • ENT./ID. P4 OGILVY, PANAMA CITY • PROD. VFX, PANAMA/GEOMETRY PANAMA/CONTEXTO PANAMA, PANAMA PANAMA LIVE ADVERTISING AND EVENTS D04/009 LOVING IT • BURGER KING DEUTSCHLAND GMBH • BURGER KING • ENT./ID. GRABARZ & PARTNER, HAMBURG • MEDIA VIZEUM DEUTSCHLAND, HAMBURG • PROD. RABBICORN FILMS, HAMBURG/

SLAUGHTERHOUSE VISUAL MANUFACTURING, HAMBURG • PR EMANATE, MÜNCHEN GERMANY D04/036 NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NEW YORK • PR KETCHUM, NEW YORK USA D04/070 BLACK FUTURE SOCIAL CLUB • NETFLIX • BLACK MIRROR SEASON 3 • ENT./ID. DUDE, MILAN • PROD. DUDE, MILAN ITALY D04/082 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORP., SANTA CLARA • MEDIA INTEL CORP., SANTA CLARA • PROD. INTEL CORP., SANTA CLARA • PR INTEL CORPORATION, SANTA CLARA USA D04/089 PROJECT 84 • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PR W COMMUNICATIONS, LONDON UNITED KINGDOM D04/091 RECRUITING CAR • VOLVO • VOLVO S90 • ENT./ID. FAMOUSGREY BRUSSELS • PROD. FAMOUSGREY BRUSSELS • PR FAMOUS RELATIONS, BRUSSELS BELGIUM D04/110 #HONDANEXTDOOR • HONDA • CR-V & HR-V • ENT./ID. SID LEE, PARIS • PROD. MILES, PARIS FRANCE D04/113 GO WITH THE FAKE • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN/PUBLICIS, NEW YORK • PROD. RIVAL SCHOOL PICTURES, NEW YORK/COSMO STREET, NEW YORK ITALY D04/121 BLIZZARD STORE • DAIRY QUEEN • BLIZZARD • ENT./ID. P4 OGILVY, PANAMA CITY • PROD. VFX, PANAMA/GEOMETRY PANAMA/CONTEXTO PANAMA, PANAMA PANAMA D04/124 C21 • NATIONAL DOWN SYNDROME SOCIETY • DOWN SYNDROME AWARENESS • ENT./ID. NATIONAL DOWN SYNDROME SOCIETY, NEW YORK/SAATCHI & SAATCHI, NEW YORK • MEDIA SPARK FOUNDRY, NEW YORK

• PROD. SAATCHI & SAATCHI, NEW YORK • PR JONES PR, OKLAHOMA CITY/MSL, NEW YORK/POWELL COMMUNICATIONS, NEW YORK USA D04/148 PROM KING • BURGER KING • FAST FOOD • ENT./ID. MULLENLOWE, BOSTON • MEDIA MULLENLOWE, BOSTON • PROD. MULLENLOWE, BOSTON • PR ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK USA INTERACTIVE EXPERIENCES D05/004 SCARY CLOWN NIGHT • BURGER KING • BURGER • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. F16, MADRID/ONLY 925, MADRID • PR WEBER SHANDWICK, LONDON/ALISON BROD MARKETING AND COMMUNICATIONS, NEW YORK D05/015 ECHO ESCAPE • AMAZON • AMAZON ECHO • ENT./ID. AKQA, PORTLAND/AMAZON, SEATTLE • PROD. UNIT9, LOS ANGELES D05/033 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY • COMEDY CENTRAL • THE DAILY SHOW WITH TREVOR NOAH • ENT./ID. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK

• MEDIA COMEDY CENTRAL, NEW YORK • PROD. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK • PR COMEDY CENTRAL, NEW YORK D05/041 DRAW TO ART • GOOGLE • GOOGLE ARTS & CULTURE • ENT./ID. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS • PROD. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS D05/055 HBO’S SXSWESTWORLD • HBO • WESTWORLD TELEVISION SHOW • ENT./ID. HBO, NEW YORK/GIANT SPOON, NEW YORK D05/071 INCONVENIENCE STORES • SWANN INSURANCE • INSURANCE • ENT./ID. CHE PROXIMITY, MELBOURNE • MEDIA CHE PROXIMITY, MELBOURNE • PROD. CHE PROXIMITY, MELBOURNE • PR CHE PROXIMITY, MELBOURNE D05/072 NIKE REACT GAME OF GO • NIKE • NIKE REACT GAME OF GO • ENT./ID. MEDIAMONKS, AMSTERDAM/WIEDEN+KENNEDY, PORTLAND • PROD. MEDIAMONKS, AMSTERDAM D05/076 THE VOICE OF ART • IBM • IBM CLOUD • ENT./ID. OGILVY BRASIL, SÃO PAULO • PROD. BANDO, SÃO PAULO/BANDA SONORA, SÃO PAULO • PR IN PRESS PORTER NOVELLI, SÃO PAULO D05/098 BLIZZARD STORE • DAIRY QUEEN • BLIZZARD • ENT./ID. P4 OGILVY, PANAMA CITY • PROD. VFX, PANAMA/GEOMETRY PANAMA/CONTEXTO PANAMA, PANAMA D05/102 SPECIMENS MONOLOGUES • THE FIELD MUSEUM • SPECIMENS: UNLOCKING THE SECRETS OF LIFE EXHIBITION • ENT./ID. ENGAGE & RESONATE, CHICAGO/LEO BURNETT CHICAGO • PROD. ENGAGE & RESONATE, CHICAGO D05/114 DEISEL - GO WITH THE FAKE • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN/PUBLICIS, NEW YORK • PROD. RIVAL SCHOOL PICTURES, NEW YORK/COSMO STREET, NEW YORK • PR PARK PICTURES, NEW YORK

SPAIN USA USA UNITED KINGDOM USA AUSTRALIA THE NETHERLANDS BRAZIL PANAMA USA ITALY

TRANSIT D06/008 SMART SPOKES • EYES JAPAN • EYES JAPAN • ENT./ID. OGILVY & MATHER JAPAN, TOKYO D06/009 3 BILLBOARDS OUTSIDE GRENFELL, LONDON • JUSTICE4GRENFELL • JUSTICE • ENT./ID. BBH LONDON • MEDIA ELECTRIC GLUE, LONDON • PROD. BLACKSHEEP STUDIOS, LONDON • PR MC&T, LONDON D06/030 STATION WITH A VIEW • SKODA FRANCE • SKODA KAROQ • ENT./ID. ROSAPARK, PARIS • PROD. GUNSMOKE, PARIS/FK LAB, MONTPELLIER/SCHMOOZE, PARIS D06/061 PEOPLE. NOT SYMBOLS • ACCESS ISRAEL • NON-PROFIT ORGANIZATION IN ISRAEL WHOSE MAIN MISSION IS TO PROMOTE ACCESSIBILITY AND INCLUSION TO IMPROVE THE QUALITY OF LIFE OF PEOPLE WITH DISABILITIES

• ENT./ID. ACCESS ISRAEL, KFAR SABA/LEO BURNETT ISRAEL, BNEI-BRAK • MEDIA LEO BURNETT ISRAEL, BNEI-BRAK • PROD. LEO BURNETT ISRAEL, BNEI-BRAK • PR KARVAT & WEISS, TEL-AVIV D06/063 DAVID BOWIE IS HERE • SPOTIFY • SPOTIFY • ENT./ID. SPOTIFY, NEW YORK • MEDIA LEISURE INC, BROOKLYN • PROD. TRULY DESIGN, TURINO D06/064 DRIVE-THRUCK • ARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDA • DRIVE-THRU • ENT./ID. MCDONALD’S, SAO PAOLO/DPZ&T, SÃO PAULO

JAPAN UNITED KINGDOM FRANCE ISRAEL USA BRAZIL

IMMERSIVE EXPERIENCES D07/005 ECHO ESCAPE • AMAZON • AMAZON ECHO • ENT./ID. AKQA, PORTLAND/AMAZON, SEATTLE • PROD. UNIT9, LOS ANGELES D07/044 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY • COMEDY CENTRAL • THE DAILY SHOW WITH TREVOR NOAH • ENT./ID. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK

• MEDIA COMEDY CENTRAL, NEW YORK • PROD. COMEDY CENTRAL, NEW YORK/23 STORIES X CONDE NAST, NEW YORK • PR COMEDY CENTRAL, NEW YORK D07/046 PLAY THE CITY • THE GRAMMY AWARDS/THE RECORDING ACADEMY • THE GRAMMY AWARDS • ENT./ID. TBWA\CHIAT\DAY LA • PROD. TOOL, LA/EG+ WORLDWIDE, LONG BEACH/SHED, SANTA MONICA/LIME STUDIOS, SANTA MONICA D07/058 HBO’S SXSWESTWORLD • HBO • WESTWORLD TELEVISION SHOW • ENT./ID. HBO, NEW YORK/GIANT SPOON, NEW YORK D07/059 BLACK FUTURE SOCIAL CLUB • NETFLIX • BLACK MIRROR SEASON 3 • ENT./ID. DUDE, MILAN • PROD. DUDE, MILAN D07/064 NIKE REACT GAME OF GO • NIKE • NIKE REACT GAME OF GO • ENT./ID. MEDIAMONKS, AMSTERDAM/WIEDEN+KENNEDY, PORTLAND • PROD. MEDIAMONKS, AMSTERDAM D07/065 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORPORATION, SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA

• PR INTEL CORPORATION, SANTA CLARA

USA USA USA USA ITALY THE NETHERLANDS USA

STANDARD SITES E01/008 FIGHT FOR TERRITORY • LION • STEINLAGER • ENT./ID. DDB GROUP NEW ZEALAND, AUCKLAND • MEDIA APN OUTDOOR, AUCKLAND • PROD. DDB GROUP NEW ZEALAND, AUCKLAND • PR DDB GROUP NEW ZEALAND, AUCKLAND E01/032 HIGHWAY GALLERY • LOUVRE ABU DHABI • INSTITUTIONAL • ENT./ID. TBWA\RAAD, DUBAI • MEDIA ABU DHABI MEDIA COMPANY, ABU DHABI • PROD. HERTZ RADIO, MANILA/RAMA INTERNATIONAL LIMITED, DUBAI E01/043 BREATHING LIFE INTO TRANSIT ADS • NETFLIX • ALTERED CARBON • ENT./ID. NETFLIX, LOS ANGELES/MULLENLOWE MEDIAHUB, BOSTON • MEDIA MULLENLOWE MEDIAHUB, BOSTON • PROD. RAPPORT, LOS ANGELES E01/060 EVA UNDERWOOD • NETFLIX • HOUSE OF CARDS • ENT./ID. CIRCUS BA, BUENOS AIRES/NETFLIX, LOS ANGELES • MEDIA CIRCUS BA, BUENOS AIRES • PROD. CIRCUS BA, BUENOS AIRES • PR CIRCUS BA, BUENOS AIRES E01/063 THE ROUTE • JCDECAUX • MEDIA • ENT./ID. Y&R BRAZIL, SÃO PAULO E01/076 NISSAN’S FOLLOW THE BALL • NISSAN DO BRASIL • NISSAN KICKS • ENT./ID. LEW’LARA\TBWA, SÃO PAULO • MEDIA LEW’LARA\TBWA, SÃO PAULO • PROD. LEW’LARA\TBWA, SÃO PAULO/MUGSHOT, SÃO PAULO E01/084 WOULD YOU HAVE COFFEE WITH A STRANGER? • FRIVILLIG.NO • VOLUNTEER WORK • ENT./ID. MORGENSTERN, OSLO • PROD. BÅDE, OSLO E01/089 A LITTLE HELP FROM A BUD • AB-INBEV • BUDWEISER • ENT./ID. DAVID, MIAMI • PROD. CONCEPTID, MIAMI E01/093 LAST TWEET • AMNESTY • AMNESTY LAST TWEET • ENT./ID. AMNESTY TURKEY, ISTANBUL/4129GREY, ISTANBUL • MEDIA AMNESTY TURKEY, ISTANBUL • PROD. 4129GREY, ISTANBUL • PR 4129GREY, ISTANBUL E01/095 INSTAGRAM MENU • MCDONALD’S • STORE MENU BOARD EXPERIENCE • ENT./ID. DM9DDB, SÃO PAULO

NEW ZEALAND UNITED ARAB EMIRATES USA ARGENTINA BRAZIL BRAZIL NORWAY USA TURKEY BRAZIL

AMBIENT OUTDOOR E02/004 LOVING IT • BURGER KING DEUTSCHLAND GMBH • BURGER KING • ENT./ID. GRABARZ & PARTNER, HAMBURG • MEDIA VIZEUM DEUTSCHLAND, HAMBURG • PROD. RABBICORN FILMS, HAMBURG/

SLAUGHTERHOUSE VISUAL MANUFACTURING, HAMBURG • PR EMANATE, MÜNCHEN GERMANY E02/005 DEAD WHALE • GREENPEACE PHILIPPINES • GREENPEACE • ENT./ID. DENTSU JAYME SYFU, MAKATI CITY • MEDIA DENTSU X, MAKATI • PROD. ETNIKOLOR, MAKATI THE PHILIPPINES E02/020 THE ROOM • IKEA ITALY • VIOLENCE AGAINST WOMAN CAMPAIGN • ENT./ID. DDB GROUP ITALY, MILAN • MEDIA INITIATIVE, MILAN • PROD. KAREN FILM, MILAN • PR IKEA ITALY, CARUGATE ITALY E02/022 NATIONAL SAFETY COUNCIL PRESCRIBED TO DEATH • NATIONAL SAFETY COUNCIL • NATIONAL SAFETY COUNCIL • ENT./ID. ENERGY BBDO, CHICAGO • MEDIA PHD, CHICAGO • PROD. M SS NG P ECES, NEW YORK • PR KETCHUM, NEW YORK USA E02/036 37.5 CLIFFSIDE SHOP • 37.5®TECHNOLOGY • CLOTHING • ENT./ID. WORKINPROGRESS, BOULDER • PROD. SHINE AND POLISH, DENVER • PR SHINE AND POLISH, DENVER USA E02/046 HBO’S SXSWESTWORLD • HBO • WESTWORLD TELEVISION SHOW • ENT./ID. HBO, NEW YORK/GIANT SPOON, NEW YORK USA E02/059 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORPORATION, SANTA CLARA • MEDIA INTEL CORPORATION, SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA

• PR INTEL CORPORATION, SANTA CLARA USA E02/075 #HONDANEXTDOOR • HONDA • CR-V & HR-V • ENT./ID. SID LEE, PARIS • PROD. MILES, PARIS FRANCE E02/079 GO WITH THE FAKE • DIESEL • DIESEL • ENT./ID. DIESEL, BREGANZE/PUBLICIS ITALY, MILAN/PUBLICIS, NEW YORK • PROD. RIVAL SCHOOL PICTURES, NEW YORK/COSMO STREET, NEW YORK ITALY E02/087 SIP SAFE • MONASH UNIVERSITY • MONASH UNIVERSITY • ENT./ID. Y&R MELBOURNE AUSTRALIA E02/104 BREATHING LIFE INTO TRANSIT ADS • NETFLIX • ALTERED CARBON • ENT./ID. NETFLIX, LOS ANGELES/MULLENLOWE MEDIAHUB, BOSTON • MEDIA MULLENLOWE MEDIAHUB, BOSTON • PROD. RAPPORT, LOS ANGELES USA TECHNOLOGY E03/030 PLAY THE CITY • THE GRAMMY AWARDS/THE RECORDING ACADEMY • THE GRAMMY AWARDS • ENT./ID. TBWA\CHIAT\DAY LOS ANGELES • PROD. TOOL, LA/EG+ WORLDWIDE, LONG BEACH/SHED, SANTA MONICA/LIME STUDIOS, SANTA MONICA USA E03/031 HUMAN MONUMENTS • THALYS • THALYS • ENT./ID. ROSAPARK, PARIS • MEDIA ZENITH, PARIS • PROD. SOVAGE, PARIS/FIRM STUDIO, PARIS/ORBIS, PARIS FRANCE E03/035 DRAW TO ART • GOOGLE • GOOGLE ARTS & CULTURE • ENT./ID. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS • PROD. GOOGLE CREATIVE LAB, LONDON/GOOGLE ARTS & CULTURE, PARIS UNITED KINGDOM E03/037 HIGHWAY GALLERY • LOUVRE ABU DHABI • INSTITUTIONAL • ENT./ID. TBWA\RAAD, DUBAI • MEDIA ABU DHABI MEDIA COMPANY, ABU DHABI • PROD. HERTZ RADIO, MANILA/RAMA INTERNATIONAL LIMITED, DUBAI UNITED ARAB EMIRATES E03/040 RAIN WI-FI • TELE2 • RAIN-POWERED 4G-ROUTER • ENT./ID. GEOMETRY GLOBAL, MOSCOW • PROD. BC COMMUNICATIONS, SAINT PETERSBURG • PR MARIA SHAKHOVA PR AGENCY, SAINT PETERSBURG RUSSIA E03/045 INTEL DRONE LIGHT SHOW AT THE OLYMPICS • INTEL • INTEL DRONE LIGHT SHOW • ENT./ID. INTEL CORP., SANTA CLARA • MEDIA INTEL CORP., SANTA CLARA • PROD. INTEL CORPORATION, SANTA CLARA • PR INTEL CORPORATION, SANTA CLARA USA E03/048 RECRUITING CAR • VOLVO • VOLVO S90 • ENT./ID. FAMOUSGREY BRUSSELS • PROD. FAMOUSGREY BRUSSELS • PR FAMOUS RELATIONS, BRUSSELS BELGIUM E03/055 #WHATMAKESGREAT • IBM • INFORMATION & TECHNOLOGY • ENT./ID. OGILVYONE LONDON/OGILVY & MATHER, LONDON UNITED KINGDOM E03/058 NISSAN’S FOLLOW THE BALL • NISSAN DO BRASIL • NISSAN KICKS • ENT./ID. LEW’LARA\TBWA, SÃO PAULO • MEDIA LEW’LARA\TBWA, SÃO PAULO • PROD. LEW’LARA\TBWA, SÃO PAULO/MUGSHOT, SÃO PAULO BRAZIL ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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XXXXXXXX SHORLIST SHORTLIST COMMUNICATION TRACK XXXXXDAILY LIONS / JUNENEWS XX / 2018 / MONDAY LIONS DAILY / JUNENEWS 18 / 2018

MOBILE ACTIVATION BY LOCATION A01/002 SNAPTIVITY • SNAPTIVITY • SNAPTIVITY • ENT./ID. R/GA LONDON/SNAPTIVITY, LONDON • MEDIA R/GA LONDON/SNAPTIVITY, LONDON • PROD. R/GA LONDON

UNITED KINGDOM

A01/013 THE NEST ADDRESS • ENEL ROMANIA • - • ENT./ID. ENEL ROMANIA, BUCHAREST/PUBLICIS ROMANIA, BUCHAREST • PROD. STUDIOSET, BUCHAREST A01/018 CARE TAG • KLM ROYAL DUTCH AIRLINES • THE CARE TAG • ENT./ID. DDB & TRIBAL AMSTERDAM • PROD. FROLIC STUDIO, AMSTERDAM/CZAR, AMSTERDAM

ROMANIA THE NETHERLANDS

A01/025 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO

CANADA

A01/042 EASYASSISTANCE • EASY TAXI /COLOMBIAN RED CROSS • TAXI SERVICE • ENT./ID. J. WALTER THOMPSON COLOMBIA, BOGOTÁ • MEDIA J. WALTER THOMPSON COLOMBIA, BOGOTÁ • PROD. J. WALTER THOMPSON COLOMBIA, BOGOTÁ

• PR J. WALTER THOMPSON COLOMBIA, BOGOTÁ

COLOMBIA

AR A02/003 SNAPCHAT MUSIC VIDEO • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • MEDIA OMD USA, NEW YORK • PROD. NORTH KINGDOM, STOCKHOLM • PR HARRISON & SHRIFTMAN, NEW YORK

USA

A02/028 A/R JORDAN • JORDAN BRAND • NIKE AIR JORDAN III TINKER SNEAKERS • ENT./ID. R/GA PORTLAND • MEDIA R/GA PORTLAND/SNAPCHAT LENSE TEAM, NEW YORK • PROD. R/GA PORTLAND

USA

VR A03/006 BEAT THE BLITZ • PEPSICO • GATORADE • ENT./ID. VML, KANSAS CITY • MEDIA OMD USA, CHICAGO • PROD. THE MILL, NEW YORK • PR FLEISHMANHILLARD, CHICAGO

USA

A03/008 ELTON JOHN LEGACY • ROCKET ENTERTAINMENT • FAREWELL YELLOW BRICK ROAD TOUR • ENT./ID. SPINIFEX GROUP, LA/ROCKET ENTERTAINMENT, LONDON • PROD. SPINIFEX GROUP, LA/GOOGLE, MOUNTAIN VIEW • PR ROGERS & COWAN, NY

USA

A03/011 ASTRONAUT REALITY HELMET • NATIONAL GEOGRAPHIC • NATGEO • ENT./ID. MCCANN NEW YORK • PROD. FRAMESTORE, NEW YORK/TOMORROW LAB, NEW YORK

USA

NETWORKED/CONNECTED DEVICES A05/003 NRMA FIREBLANKET • NRMA INSURANCE • FIREBLANKET • ENT./ID. TRICKY JIGSAW, SYDNEY • PROD. TRICKY JIGSAW, SYDNEY

AUSTRALIA

A05/004 SAMSUNG SMARTSUIT • SAMSUNG BENELUX B.V. • SMARTPHONE • ENT./ID. SAMSUNG ELECTRONICS BENELUX, AMSTERDAM/CHEIL WORLDWIDE, AMSTERDAM • MEDIA STARCOM, AMSTERDAM

• PROD. MARIO PIEPENBRINK , ALKMAAR/PIRKE PRODUCTIONS, AMSTREDAM/EYEFORCE, AMSTERDAM/WOODWORK, AMSTERDAM • PR GLASNOST, AMSTERDAM

THE NETHERLANDS

A05/011 FOOTBALLPEN • RADIO.DE GMBH • RADIO PLATFORM RADIO.NET • ENT./ID. HAVAS DÜSSELDORF • PROD. HAVAS DÜSSELDORF/NHB, DÜSSELDORF A05/012 KPN SAFE LOCK • KPN • TELECOM • ENT./ID. N=5, AMSTERDAM • MEDIA MAAK/MINDSHARE/A BIGGER CIRCLE, AMSTERDAM • PROD. N=5/CODE&CODING/HOLY FOOLS, AMSTERDAM • PR KOOLHOVEN & PARTNERS, AMSTERDAM

GERMANY THE NETHERLANDS

WEARABLE TECHNOLOGY A06/001 DIGISEQ • DIGISEQ • DIGISEQ • ENT./ID. R/GA LONDON/DIGISEQ, ICKENHAM • MEDIA R/GA LONDON/DIGISEQ, ICKENHAM • PROD. R/GA LONDON

UNITED KINGDOM

A06/002 NIKE CONNECTED JERSEY • NIKE • JKJLJ • ENT./ID. AKQA, SAN FRANCISCO/NIKE, PORTLAND

USA

DATA/INSIGHT A07/012 INVISIBLE FRIENDS • MISSING PERSONS ADVOCACY NETWORK • MISSING PERSONS ADVOCACY NETWORK • ENT./ID. WHITEGREY MELBOURNE • MEDIA WHITEGREY MELBOURNE • PROD. WHITEGREY MELBOURNE • PR WHITEGREY MELBOURNE AUSTRALIA A07/029 READ PROOF • FOKUS MAGAZINE • SERIOUS READING MAGAZINE • ENT./ID. INGO, STOCKHOLM • PROD. INGO, STOCKHOLM

SWEDEN

A07/035 DATA INTO DOLLARS • XFINITY • XFINITY MOBILE • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • MEDIA SPARK FOUNDRY, NEW YORK/GOOGLE, NEW YORK • PROD. THINKING MACHINE, LOS ANGELES/

ALL VALLEY YACHT CLUB, LOS ANGELES/APACHE COLOR, SANTA MONICA/ARSENAL FX, SANTA MONICA/ELEVEL FILMS, SAN FRANCISCO

USA

A07/037 CORRUPTION DETECTOR • RECLAME AQUI • VIGIE AQUI • ENT./ID. GREY BRAZIL, SÃO PAULO

BRAZIL

INNOVATIVE USE OF TECHNOLOGY A08/015 SAMSUNG SMARTSUIT • SAMSUNG BENELUX B.V. • SMARTPHONE • ENT./ID. SAMSUNG ELECTRONICS BENELUX, AMSTERDAM/CHEIL WORLDWIDE, AMSTERDAM • MEDIA STARCOM, AMSTERDAM

• PROD. MARIO PIEPENBRINK , ALKMAAR/PIRKE PRODUCTIONS, AMSTREDAM/EYEFORCE, AMSTERDAM/WOODWORK, AMSTERDAM • PR GLASNOST, AMSTERDAM

THE NETHERLANDS

A08/039 RAIN WI-FI • TELE2 • RAIN-POWERED 4G-ROUTER • ENT./ID. GEOMETRY GLOBAL, MOSCOW • PROD. BC COMMUNICATIONS, SAINT PETERSBURG • PR MARIA SHAKHOVA PR AGENCY, SAINT PETERSBURG

RUSSIA

A08/040 FOOTBALLPEN • RADIO.DE GMBH • RADIO PLATFORM RADIO.NET • ENT./ID. HAVAS DÜSSELDORF • PROD. HAVAS DÜSSELDORF/NHB, DÜSSELDORF A08/044 KPN SAFE LOCK • KPN • TELECOM • ENT./ID. N=5, AMSTERDAM • MEDIA MAAK/MINDSHARE/A BIGGER CIRCLE, AMSTERDAM • PROD. N=5/CODE&CODING/HOLY FOOLS, AMSTERDAM • PR KOOLHOVEN & PARTNERS, AMSTERDAM

GERMANY THE NETHERLANDS

A08/058 ASTRONAUT REALITY HELMET • NATIONAL GEOGRAPHIC • NATGEO • ENT./ID. MCCANN NEW YORK • PROD. FRAMESTORE, NEW YORK/TOMORROW LAB, NEW YORK A08/060 FEEL THE VIEW • FORD MOTOR COMPANY • ECOSPORT • ENT./ID. GTB, ROME • PROD. AEDO PROJECT, ROME/WHY WORRY PRODUCTION, ROME A08/069 MY LINE • MINISTRY OF COMMUNICATIONS & TECHNOLOGY • VIVE DIGITAL PROGRAM • ENT./ID. MULLENLOWE SSP3, BOGOTÁ

USA ITALY COLOMBIA

A08/070 #IMBACK. THE RETURN TO TWITTER • TWITTER • EYETWITTER IS A SIDE APP FOR TWITTER ABLE HANDICAPPED TO TWEET WITH THEIR EYES • ENT./ID. TWITTER SPAIN, MADRID/MCCANN SPAIN , MADRID

• MEDIA TWITTER SPAIN, MADRID/MOBILE WORLD CAPITAL, BARCELONA • PROD. MCCANN SPAIN , MADRID/IRISBOND, SAN SEBASTIÁN/LOVE HELPING, MADRID/LA CANA BROTHERS, MADRID • PR TWITTER SPAIN, MADRID

A08/071 VODAFONE SAKHI • VODAFONE INDIA • VODAFONE SAKHI • ENT./ID. OGILVY & MATHER MUMBAI

SPAIN INDIA

USE OF ADVANCED LEARNING TECHNOLOGIES A09/009 LUCY • PRINCE OF WALES HOSPITAL • HEALTHCARE • ENT./ID. DELOITTE AUSTRALIA, MELBOURNE • MEDIA DELOITTE AUSTRALIA, MELBOURNE • PROD. DELOITTE AUSTRALIA, MELBOURNE • PR DELOITTE AUSTRALIA, MELBOURNE A09/014 SEEING AI - TALKING CAMERA APP FOR THE BLIND • SEEING AI APP • SEEING AI APP • ENT./ID. MICROSOFT, SUNNYVALE • MEDIA MICROSOFT, SUNNYVALE • PROD. MICROSOFT, SUNNYVALE • PR MICROSOFT, SUNNYVALE A09/016 MY LINE • MINISTRY OF COMMUNICATIONS & TECHNOLOGY • VIVE DIGITAL PROGRAM • ENT./ID. MULLENLOWE SSP3, BOGOTÁ

AUSTRALIA USA COLOMBIA

BRAND-LED MOBILE WEBSITES B01/009 RUNTOSCROLL • ADIDAS • ALPHABOUNCE RUNNING SHOES • ENT./ID. FRIENDS, MOSCOW • PROD. BAKEHOUSE (VIDEOPRODUCTION), MOSCOW

RUSSIA

CHARITY & NON-PROFIT LED MOBILE WEBSITES B02/010 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO

CANADA

CONTENT FOR USER ENGAGEMENT C01/005 LIVE MOMENT OF SILENCE • SANDY HOOK PROMISE • SANDY HOOK PROMISE • ENT./ID. BBDO NEW YORK C01/006 SNAPCHAT MUSIC VIDEO • BACARDI • BACARDI • ENT./ID. BBDO NEW YORK • MEDIA OMD USA, NEW YORK • PROD. NORTH KINGDOM, STOCKHOLM • PR HARRISON & SHRIFTMAN, NEW YORK C01/022 #TOOLATERGRAM • WWF • ORGANIZATION IN WILDLIFE CONSERVATION • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS C01/023 #SHARETHELOVE • AIDES • NGO • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS

USA USA FRANCE FRANCE

C01/028 CYBERSMILE • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PROD. FREEFOLK, LONDON/CAIN & ABEL, LONDON C01/038 GIFORADE • PEPSICO • GATORADE • ENT./ID. VML, KANSAS CITY • MEDIA OMD USA, CHICAGO • PROD. GIPHY, NEW YORK C01/040 SELFIESTIX • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA WAVEMAKER, AUCKLAND • PROD. FINCH, AUCKLAND C01/063 WELCOME TO @APPLE • APPLE • INSTAGRAM • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES

UNITED KINGDOM USA NEW ZEALAND USA

C01/066 THE PARALYMPIC NETWORK • CANADIAN PARALYMPIC COMMITTEE • THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES • ENT./ID. BBDO TORONTO • PROD. ASYMETRIC MEDIA, TORONTO/MARRIED TO GIANTS, TORONTO/

ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO

CANADA

ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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47

C01/095 @SEELIKEMENNA • TOYOTA MOTOR CORPORATION • TOYOTA BRAND • ENT./ID. TOYOTA USA, PLANO/SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO • MEDIA SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/

DENTSU INC., TOKYO • PROD. SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO/ARCHER’S MARK, LONDON • PR SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO

USA

C01/107 ELTON JOHN LEGACY • ROCKET ENTERTAINMENT • FAREWELL YELLOW BRICK ROAD TOUR • ENT./ID. SPINIFEX GROUP, LOS ANGELES/ROCKET ENTERTAINMENT, LONDON • PROD. SPINIFEX GROUP, LOS ANGELES/GOOGLE, MOUNTAIN VIEW

• PR ROGERS & COWAN, NEW YORK

USA

C01/108 NOTHING BEATS A LONDONER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, LONDON • MEDIA MINDSHARE, LONDON • PROD. RIFF RAFF, LONDON/MR PAPE, LONDON/750MPH, LONDON/FINAL CUT, LONDON

UNITED KINGDOM

C01/111 FEATURING ALEXA • TOO MANY T’S LTD • TOO MANY T’S • ENT./ID. SERVICEPLAN GERMANY, MUNICH • MEDIA MEDIAPLUS, MÜNCHEN • PROD. ROBIN KAROW, MUNICH

GERMANY

REAL-TIME RESPONSE C02/003 SNAPTIVITY • SNAPTIVITY • SNAPTIVITY • ENT./ID. R/GA LONDON/SNAPTIVITY, LONDON • MEDIA R/GA LONDON/SNAPTIVITY, LONDON • PROD. R/GA LONDON

UNITED KINGDOM

C02/016 INVISIBLE FRIENDS • MISSING PERSONS ADVOCACY NETWORK • MISSING PERSONS ADVOCACY NETWORK • ENT./ID. WHITEGREY MELBOURNE • MEDIA WHITEGREY MELBOURNE • PROD. WHITEGREY MELBOURNE • PR WHITEGREY MELBOURNE AUSTRALIA CO-CREATION & USER GENERATED CONTENT C03/005 LIVE MOMENT OF SILENCE • SANDY HOOK PROMISE • SANDY HOOK PROMISE • ENT./ID. BBDO NEW YORK

USA

C03/016 SELFIESTIX • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA WAVEMAKER, AUCKLAND • PROD. FINCH, AUCKLAND

NEW ZEALAND

C03/029 WELCOME TO @APPLE • APPLE • INSTAGRAM • ENT./ID. TBWA\MEDIA ARTS LAB, LOS ANGELES • MEDIA OMD USA, LOS ANGELES

USA

C03/031 THE PARALYMPIC NETWORK • CANADIAN PARALYMPIC COMMITTEE • PYEONGCHANG 2018 PARALYMPIC WINTER GAMES • ENT./ID. BBDO TORONTO • PROD. ASYMETRIC MEDIA/MARRIED TO GIANTS/ALTER EGO/GRAYSON MATTHEWS, TORONTO CANADA TARGETED COMMUNICATION C04/023 FEMPLEA • FUNDACIÎN MUJERES EN IGUALDAD • THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE • ENT./ID. WUNDERMAN CATO JOHNSON, BUENOS AIRES • PROD. WUNDERMAN CATO JOHNSON, BUENOS AIRES

ARGENTINA

C04/029 VERIZON - WHAT YOU MISSED • VERIZON • VERIZON WIRELESS • ENT./ID. R/GA NEW YORK • MEDIA R/GA NEW YORK • PROD. R/GA NEW YORK

USA

C04/030 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO

CANADA

C04/041 DATA INTO DOLLARS • XFINITY • XFINITY MOBILE • ENT./ID. GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO • MEDIA SPARK FOUNDRY, NEW YORK/GOOGLE, NEW YORK • PROD. THINKING MACHINE, LOS ANGELES/

ALL VALLEY YACHT CLUB, LOS ANGELES/APACHE COLOR, SANTA MONICA/ARSENAL FX, SANTA MONICA/ELEVEL FILMS, SAN FRANCISCO

USA

SOCIAL TRENDS C05/015 CYBERSMILE • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PROD. FREEFOLK, LONDON/CAIN & ABEL, LONDON

UNITED KINGDOM

C05/017 GIFORADE • PEPSICO • GATORADE • ENT./ID. VML, KANSAS CITY • MEDIA OMD USA, CHICAGO • PROD. GIPHY, NEW YORK

USA

C05/019 SELFIESTIX • MARS • PEDIGREE • ENT./ID. COLENSO BBDO, AUCKLAND • MEDIA WAVEMAKER, AUCKLAND • PROD. FINCH, AUCKLAND

NEW ZEALAND

C05/029 TINDER #REPRESENTLOVE • TINDER • INTERRACIAL COUPLE EMOJI PROJECT • ENT./ID. TINDER, LOS ANGELES/MARCEL SYDNEY • MEDIA TINDER, LOS ANGELES/MASTERPLAN MEDIA, HAMBURG/KEMMLER KEMMLER, BERLIN

• PROD. HECKLER, SYDNEY/DIGART AGENCY, WARRIEWOOD • PR M BOOTH, NEW YORK/THE AUDIENCE AGENCY, PADDINGTON/PIABO PR, BERLIN

USA

C05/045 STORIES ORDERING • BURGER KING • BURGER • ENT./ID. LOLA MULLENLOWE, MADRID • PROD. LOLA MULLENLOWE, MADRID

SPAIN

C05/054 EMOJI WHOPPER • BURGER KING • WHOPPER • ENT./ID. DAVID, MIAMI • PROD. NEW CYCLE, BUENOS AIRES

USA

INFLUENCER/TALENT C06/003 24/7 NEWSCASTER • NTT DOCOMO, INC. • D MAGAZINE • ENT./ID. HAKUHODO INC., TOKYO • PROD. HAKUHODO PRODUCT’S, TOKYO C06/006 CYBERSMILE • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PROD. FREEFOLK, LONDON/CAIN & ABEL, LONDON

JAPAN UNITED KINGDOM

C06/009 THE DISASTER ARTIST BILLBOARD • A24 • THE DISASTER ARTIST BILLBOARD + CALL RECORDING, SOCIAL MEDIA ASSETS • ENT./ID. OPERAM, LA/A24, LA • MEDIA OPERAM, LOS ANGELES • PROD. PERCIVAL AND ASSOCIATES, LOS ANGELES

USA

C06/011 DOGS FOR DOGS • PEDIGREE • CHARITY • ENT./ID. BBDO PARIS

FRANCE

C06/026 @SEELIKEMENNA • TOYOTA MOTOR CORPORATION • TOYOTA BRAND • ENT./ID. TOYOTA USA, PLANO/SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO • MEDIA SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/

DENTSU INC., TOKYO • PROD. SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO/ARCHER’S MARK, LONDON • PR SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO

C06/029 NOTHING BEATS A LONDONER • NIKE • NIKE • ENT./ID. WIEDEN+KENNEDY, LONDON • MEDIA MINDSHARE, LONDON • PROD. RIFF RAFF, LONDON/MR PAPE, LONDON/750MPH, LONDON/FINAL CUT, LONDON

USA UNITED KINGDOM

SOCIAL BUSINESS & COMMERCE C07/007 A/R JORDAN • JORDAN BRAND • NIKE AIR JORDAN III TINKER SNEAKERS • ENT./ID. R/GA PORTLAND • MEDIA R/GA PORTLAND/SNAPCHAT LENSE TEAM, NEW YORK • PROD. R/GA PORTLAND

USA

SOCIAL PURPOSE C08/007 LIVE MOMENT OF SILENCE • SANDY HOOK PROMISE • SANDY HOOK PROMISE • ENT./ID. BBDO NEW YORK

USA

C08/013 #TOOLATERGRAM • WWF • ORGANIZATION IN WILDLIFE CONSERVATION • ENT./ID. TBWA\PARIS • PROD. TBWA\DAN PARIS C08/015 CYBERSMILE • CALM • CALM • ENT./ID. ADAM&EVEDDB, LONDON • PROD. FREEFOLK, LONDON/CAIN & ABEL, LONDON

FRANCE UNITED KINGDOM

C08/025 STORIES FROM THE OTHER SIDE OF THE WORLD • CARE FRANCE • ASSOCIATION • ENT./ID. BBDO PARIS

FRANCE

C08/050 DISAPPEARING PERSON ALERTS • QUEENSLAND POLICE • SNAPCHAT DISAPPEARING PERSON ALERTS • ENT./ID. BWM DENTSU, MELBOURNE • MEDIA VIZEUM, SYDNEY • PROD. GUILTY CONTENT, MELBOURNE • PR COX INALL CHANGE, MELBOURNE

AUSTRALIA

C08/055 DESTINATION PRIDE • PFLAG CANADA • PFLAG CANADA • ENT./ID. FCB/SIX, TORONTO • MEDIA INITIATIVE, TORONTO • PROD. ALTER EGO, TORONTO/GRAYSON MATTHEWS, TORONTO/JIGSAW CASTING, TORONTO • PR GLOSSY, TORONTO

CANADA

C08/060 TXT 2 HELP • NY–PRESBYTERIAN HOSPITAL • CRISIS TEXT LINE • ENT./ID. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY• MEDIA AREA 23, AN FCB HEALTH NETWORK COMPANY, NY• PROD. AREA 23, AN FCB HEALTH NETWORK COMPANY, NY

USA

C08/071 @SEELIKEMENNA • TOYOTA MOTOR CORPORATION • TOYOTA BRAND • ENT./ID. TOYOTA USA, PLANO/SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO • MEDIA SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/

DENTSU INC., TOKYO • PROD. SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO/ARCHER’S MARK, LONDON • PR SAATCHI & SAATCHI TOYOTA AGENCY, TORRANCE/DENTSU INC., TOKYO

C08/076 MY LINE • MINISTRY OF COMMUNICATIONS & TECHNOLOGY • VIVE DIGITAL PROGRAM • ENT./ID. MULLENLOWE SSP3, BOGOTÁ

USA COLOMBIA

GAMES D02/007 BEAT THE BLITZ • PEPSICO • GATORADE • ENT./ID. VML, KANSAS CITY • MEDIA OMD USA, CHICAGO • PROD. THE MILL, NEW YORK • PR FLEISHMANHILLARD, CHICAGO

USA

UTILITY APPS D03/003 THE NEST ADDRESS • ENEL ROMANIA • - • ENT./ID. ENEL ROMANIA, BUCHAREST/PUBLICIS ROMANIA, BUCHAREST • PROD. STUDIOSET, BUCHAREST D03/007 UBER FREIGHT - TAKE ME HOME • UBER • UBER • ENT./ID. UBER HQ, SAN FRANCISCO

ROMANIA USA

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ENT./ID. : ENTRANT IDEA PROD : PRODUCTION

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CANNES 2018 > GET IN THE KNOW Provocative discussions, networking, breathtaking sea views— and of course, rosé.

M O N D AY, J U N E 1 8 The Issue of the Matter: How Gen Z is Changing the Future of Communications Gen Z is notorious for a few things—always-connected, tech-ingrained…and advertising-averse. How do you create content that is not only captivating but actionable for a generation touted as the next consumer powerhouse?

Featuring: Awesomeness, iCrossing, Oath, Turner, Universal Music Group, Viacom Velocity, WASSERMAN, Wattpad

M O N D AY, J U N E 1 8 — T H U R S D AY, J U N E 2 1 3:30-5:00PM followed by cocktails C A R LT O N H O T E L Sean Connery Suite

Cocktails sponsored by: WASSERMAN

T U E S D AY, J U N E 1 9 The Influencer Imperative: Brands’ Duty to Be Real Influence comes with big responsibility. In the endless quest to create engaging content, authenticity, relevancy and transparency reign supreme. How can brands, publishers and news creators inspire action, take a stand and remain true to themselves?

Featuring: Axios, CBS News Digital, Hulu, NBCUniversal, New York Post, Suzy, Vox Media Cocktails sponsored by: Music Audience Exchange (MAX)

W E D N E S D AY, J U N E 2 0 Place-Based Edge: Creative Application of Data in Technology

The Art of the Hustle: A Conversation with Tyler Perry Wednesday, June 20 at 4:15PM Debussy Theatre, Palais I In conversation with MediaLink’s Michael E. Kassan, actor, director and producer Tyler Perry shares his journey and discusses how an intense entrepreneurial mindset can lead to superior creative success and bringing communities together.

Location data is crucial to real-world behaviors, business intelligence and, ultimately, a competitive edge. How should marketers use this data to uncover insights into the experiences people want—when and where they want it?

Featuring: AccuWeather, AT&T Advertising and Analytics, Cadreon, Deloitte Digital, Factual, Fox Networks Group, Nissan, Quantcast Cocktails sponsored by: Ericsson Emodo

T H U R S D AY, J U N E 2 1 Unboxing the Magic: Personalized Experiences to Drive Loyalty Loyalty is the most valuable thing for a brand—yet the hardest thing to earn. So how can brands earn it?

As consumers increasingly embrace personalization, one-to-one marketing is on the rise.

Featuring: Braze, Business Insider, Marriott, Microsoft, Music Audience Exchange, Pinterest, Vice, Visa

For the full schedule and to RSVP, go to dailydose.medialink.com / @MediaLink / #DailyDose

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