THE COMPLETE GUIDE
BUYING AND SELLING YOUR HOME
TABLE OF CONTENTS SELLERS • • • • • • • • •
RELAX, YOU HAVE A PROFESSIONAL REALTOR® ON YOUR SIDE! PREPARING YOUR HOME (DRESS FOR SUCCESS) THE FIVE FACTORS THAT CAUSE A HOME NOT TO SELL DECLUTTER FACTOR: HOLDING A SUCCESSUFLL GARAGE SALE HOMEOWNERS MONTHLY MAINTENANCE SCHEDULE HOMEOWNERS WINTER MAINTENANCE SCHEDULE HOMEOWNERS SPRING MAINTENANCE SCHEDULE HOMEOWNERS SUMMER MAINTENANCE SCHEDULE HOMEOWNERS FALL MAINTENANCE SCHEDULE
04 05 06 07 08 09 10 11 12
13 14 15
16 17 18
19 20 21 22 23 24 25 27
BUYERS • • •
BUYER’S AGENCY, YOU DONT HAVE TO DO THIS ALONE! PROVEN NEGOTIATORS ON YOUR SIDE BEFORE YOU SIGN, THE 5‐STEP PROCESS
THE COMPLETE MOVING GUIDE • • •
PLANNING THE MOVE CHANGE OF ADDRESS/DISCONNECT SERVICES CHECKLIST CHECKLIST FOR SUCCESS
ROYALTY BLUE REAL ESTATE IS HERE TO HELP • • • • • • • •
MEET ROBERT FISLI MEET LISA FISLI SHORT SALE SPECIALISTS INVESTMENT SPECIALIST INTERNET ADVERTISING STREAMLINING THE PROCESS RESULTS ORIENTED LISTING PROGRAMS
RELAX, YOU HAVE A PROFESSIONAL REALTOR® ON YOUR SIDE! When you have a professional REALTOR® on your side, there is no need to feel
Royalty Blue Real Estate is here to help.
stressed!
How can we help? The first step is for us to sit down together and have an in‐ formal, relaxed, person to person discussion about the price and time frame you wish to meet. The next step is evaluating the right marketing plan for reaching your goals. In today’s real estate market, it is a tremendous advantage to create a complete, individually tailored comprehensive marketing plan for every home. This plan should include establishing the right price, terms, marketing strategy, and time line for results. There are many things we do in order to find buyers, including creating special feature fly‐ ers for your home, holding open houses, de‐ veloping advertising, and exposing it to other local and nationwide REALTORS®. The more exposure your home receives, the faster it will sell, and sell for the most amount of money possible! Then, once we’ve found the perfect buyer, we’ll negotiate the offer. Marketing real estate requires skill, knowledge and hard work to obtain top dollar. By utilizing our experience and marketing resources, you will be assured of receiving the best possible price for your property. When you entrust us with the sale of your house, you can be assured the job will be done right! We always say, “We don’t get a commission; we EARN it!”
PREPARING YOUR HOME DRESS FOR SUCCESS Spending just a few hours beautifying your house can go a long way toward a quick sale at top dollar. Taking the time now to look at several key areas will result in a dramatic increase in serious buyers. These few steps are a must for any home seller to follow: 1. Take a walk through your house with a “buyer’s” perspective. Is the house warm and inviting, or does it look run‐down, old and cluttered? 2. Touch‐up paint in all rooms. If existing paint is especially unsightly, paint the entire room with a neutral color. 3. The most examined rooms in the house are the kitchen and the bathrooms. Make sure these rooms shine by removing all clutter, caulking around the sinks and tubs, and cleaning all fixtures. Dripping faucets are easy to fix yourself. 4. Prepare for a showing the same way you would prepare for friends coming over. Make the beds, pick up clothing, sweep and mop as needed. It should be easy for prospective buyers to move throughout the house. 5. Buyers will be interested in storage space in your house. Make sure your closets are clean and clutter‐free. If you have clothes that you’re not wearing, consider moving these to a storage facility to make your closets look more spacious. 6. Too much furniture can make a room look small and cramped. Consider moving extra chairs or tables to a storage facility as well. 7. What is the first thing your prospective buyers will see? Your front door! Make sure your door and entry are spotless. Paint if needed, and place a few bright flowers along the sidewalk.
FIVE FACTORS, THAT CAUSE A HOME NOT TO SELL 1. Location. Over history it’s been said the three things to look for in buying a property are (1) Location, (2) Location, and (3) Location. There are positive and negative factors to almost every location. Let’s pretend your property is right next door to a fire station. You need the kind of marketing profes‐ sional that can sell the benefits of not having to worry about your new home burning down, or perhaps the savings on fire insurance. Seriously, no matter where your property may be located, there is a ready, willing and able buyer in the marketplace. You just have to be creative and sell the benefits. 2. Condition. Making a good first impression is important in getting a property sold. Painting the front door and trim, making sure the doorbell works, putting furniture and clothing in storage, and cleaning off counter tops are just a few little things we suggest to our customers and clients to make properties more marketable. 3. Price. How soon you want to sell has a direct relation‐ ship to the price you receive for your property. A very im‐ portant statistic to look at when pricing your property prop‐ erly is the average sales price to the list price percentage. This gives you a realistic guideline as to what’s really hap‐ pening in the marketplace. It may not be what you want to hear; however, we’ll always give you an honest evaluation of what you should expect to receive in today’s market. 4. Terms. Are you flexible as to possession dates? Many times serious buyers that are relocating to an area only look at those properties that offer imme‐ diate possession. Are you willing to assist the buyer with financing? Some‐ times a seller who is willing to assist with financing will help a property to sell. Are you buying another property? If you are willing to consider trad‐ ing part or all of your equity for another property, that makes your prop‐ erty more attractive in the marketplace. 5. The Agent & Company You Select. Royalty Blue Real Estate prides our‐ selves in selling properties that others couldn’t sell. We understand the frustrations involved when sellers are unable to accomplish their real estate objectives.
THE DECLUTTER FACTOR HOLDING A SUCCESSFUL GARAGE SALE Many people hold a garage sale to get rid of items they no longer need or want. If you’re planning a sale, here are some ideas to help make your next garage sale a stunning success! 1. Advertise. Many newspapers offer inexpensive ads for garage sales. Make a note of the location, the start and end times, and any special items that will be available, such as antiques or collectables. 2. Display. Group items in large boxes and write a price (example 25ȼ, $1, etc) on each box. Place items in the boxes according to what you think each is worth. Items such as clothes, toys, and collectables sell quickly. Large pieces such as furniture and appliances should also do very well. 3. Be Prepared. Have small boxes and strong bags for purchases. An extension cord will allow you to prove that appliances work. Have an ample supply of cash and coins so that you can make change, and having a calculator on hand to avoid any mistakes will be a great asset. 4. Have Assistance. Kids can help by offering lemonade or cookies to people who are browsing through your items. Enlist friends or family members to staff the garage sale, and answer any questions your customers may have. Music is a nice touch and will of‐ ten draw attention to your sale. 5. Most Important. Have food and climate‐appropriate beverages within reach. Also, keep your expensive or valuable items nearby. You always want to be close to your sale to monitor suspecting passers‐by.
Royalty Blue Real Estate
will provide you with an unlimited As always, supply of boxes for whatever need may arise. All you have to do is ask! We wish you monumental success!
HOMEOWNERS MONTHLY MAINTENANCE SCHEDULE Safety •
Make sure your fire extinguishers are fully charged.
•
Test your:
Garage Door Opener(s).
GFCI receptacles and breakers.
Smoke detectors to ensure you have fresh batteries.
Carbon monoxide detectors to ensure you have fresh batteries.
Plumbing •
Check plumbing fixtures and “water‐using” appliances for leaks.
•
Grind a cut‐up lemon and 2‐3 cups of ice in the garbage disposal.
•
Clean pop‐up sink & tub strainers.
•
Pour a mixture of baking soda, white vinegar & boiling water down drains.
•
Pour water down seldom‐used drains.
•
Drain a few gallons of water from the valve at the base of the water heater to remove sediment and extend the life of the water heater.
•
Clean faucet aerators and shower heads with a soft brush.
Appliances •
Clean refrigerator drain pan.
•
Clean dishwasher food filters and check that openings in spray arms are clear; check dishwasher for leaks.
•
Clean kitchen exhaust fan filters.
Heating and Cooling •
Check furnace or cooling filter, replace if necessary.
HOMEOWNERS WINTER MAINTENANCE SCHEDULE Plumbing •
Clean and seal grout
•
Exercise (turn off and on) plumbing shutoff valves and inspect for leaks or discharge.
Electrical •
Ensure your supply of flashlights has fresh batteries in case of a winter storm power outage.
Exterior •
Inspect roof after large winter storms.
•
Inspect gutters and downspouts for leaks during a rainstorm.
•
Keep gutters free from debris and ice.
•
On a windy day, feel around the edges of doors, windows and fireplaces for any air leaks. Look for dust piles as clues to leaks. Caulk and repair weather stripping as needed.
HOMEOWNERS SPRING MAINTENANCE SCHEDULE Plumbing •
Inspect septic field & tank area.
•
Have septic tank inspected and pumped if needed.
•
Inspect water heater temperature relief valve for signs of leaks or discharge
•
Flush the water heater.
Heating and Cooling •
Clean around air conditioner compressor.
•
Have heat pump or a/c system cleaned and tuned up.
•
Have evaporator coil inspected and cleaned.
•
Have chimney(s) cleaned and inspected.
Electrical •
Replace the batteries and vacuum all smoke detectors twice per year.
Exterior •
Clean & inspect gutters and downspouts. Repair as needed.
•
Hose off house exterior; scrub off any mildew.
•
Clean gaps between deck boards, under deck and porches and treat for fungus and mildew as needed.
•
Check paint, siding, or masonry for deterioration.
•
Inspect weather stripping around windows and doors; replace as needed.
•
Inspect window screens; repair as needed.
•
Clean out basement window wells.
•
Clean sliding door tracks and lubricate with white lithium compound.
•
Inspect basement/crawl space and attic for signs of pests such as termites, carpenter ants, wasps, and hornets.
HOMEOWNERS SUMMER MAINTENANCE SCHEDULE Plumbing •
Check the flapper on the toilet. If it’s old, you may want to replace it.
Heating and Cooling •
Examine all windows; re‐glaze as needed.
•
Ensure all East, West, and South facing windows are shaded to decrease cooling costs.
Garage Door •
Clean and lubricate garage door tracks, rollers, springs and hinges; tighten screws.
•
Inspect paint and sealant on exterior and garage door, particularly along the bottom edge.
Interior •
Inspect walls and ceiling for cracks, sags, bowing or leaning.
•
Clean and seal grout.
HOMEOWNERS FALL MAINTENANCE SCHEDULE Plumbing •
Close and drain hose bibs, drain and store hoses.
•
Check septic field and tank area for flooding or odor.
•
Inspect water heater temperature pressure relief valve for signs of leaks or discharge.
Heating and Cooling •
Clean around air conditioner compressor, then cover to protect during fall/ winter months.
•
Have fireplace and flues inspected and cleaned; repair as needed
•
Schedule heating system tune‐up and cleaning.
•
Clean ceiling fan blades.
Exterior •
Check paint, siding, or masonry for deterioration.
•
Trim foundation plantings to leave a foot of clear space between plantings and house.
•
Rake debris away from side of house and other structures.
•
Clean gutters and downspouts; repair as needed.
•
Check roof for leaks.
•
Trim any tree branches near or touching roof or gutters.
•
Check all exterior caulk; repair as needed.
•
Insulate for winter. Feel edges of doors, windows and fireplace for air leaks.
•
Clear storm window weep holes of debris.
•
Clean under decks and porches.
•
Clean out basement window wells.
BUYER’S AGENCY, YOU DON’T HAVE TO DO THIS ALONE! Why understand “Agency” is the first step toward success… Your real estate transaction is one of the most important financial decisions that you will undertake. As professional REALTORS® we understand this and want you to be fully aware of your representation options. “Agency” in real estate refers to the nature of the fiduciary responsibility that exists between you and the REALTOR® you choose to work with. Having a com‐ plete understanding of the nature of this relationship is the first step to working together to achieve your real estate goals. Only after signing a legally binding document does a real estate agent profes‐ sional become YOUR agent. As your agent, that REALTOR® now has a legal obli‐ gation to insure the protection of your best interest in every facet of the trans‐ action. It’s about loyalty and responsibility… Traditionally, real estate professionals worked mostly as agents of the seller, not the buyer. Their loyalties and responsibilities rested with those of the seller. REALTORS® working with buyers were, in fact, acting as “sub‐agents” of the seller, keeping the seller’s loyalties ahead of those of the buyer. Often, the buyer had no idea of the true nature of this relationship. Today’s Buyer’s have an option… Buyers may now retain a real estate professional to represent their financial and legal interests when it comes to the purchase of a home. It’s called the “Buyer’s Agent.” When you hire Royalty Blue Real Estate as your Buyer’s Agent, we will represent your interests, negotiate to the best of our abilities to get you the best price with the best terms, and we will do so with professionalism and respect. It’s not only our legal responsibility; it’s our moral responsibility!
HAVE PROVEN NEGOTIATORS ON YOUR SIDE! In life, you don’t always get what you deserve...you get what you negotiate! Are you ready to buy a home? Many home buyers browse on their own at properties found in newspapers, homes magazines, and the internet. If that is your style, that’s great! But when it comes time to negotiate, don’t go it alone! You need a serious, proven negotiator on your side! There’s more to negotiating a real estate contract than the sale price. Financ‐ ing terms, attached property, length of closing, home inspections, and repairs are just a few of the items that can effect your purchase of a home. We take care of all these details, to ensure your home purchase is exactly what you deserve. When it is time to negotiate a contract, re‐ member that the real estate agent that has the listing IS NOT on your side… Most likely, the agent is on the seller’s side. Who will represent you and your interests? With many years in the Real Estate Business, sales and negotiations, we’ve discovered that caring for our clients is the most important aspect of our jobs! When you make the important decision to buy a home, we’re committed to going the extra mile to ensure that all of your needs are successfully met in a professional and honest manner. Because the Real Estate Industry is a dynamic and continually changing profes‐ sion, you need the guidance of a proven professional to represent your individ‐ ual interests. We’ve negotiated hundreds of real estate contracts to the benefit of our cli‐ ents, and want to offer you the same dedicated service you would expect from a real estate professional.
Royalty!
You deserve to be treated like
BEFORE YOU SIGN ANYTHING!! THE FIVE STEP PROCESS THERE IS A PROCESS… STEP ONE is for us to sit down together and discuss your alter‐ natives. We’ll set an appointment to have an informal, re‐ laxed, person‐to‐person discussion about what it is you’re looking for in a home. Then we’ll go on to STEP TWO, which is evaluating your purchasing capacity, and determining the right kind of financing package for you. This is a pain‐free process! We do this before we look at homes so that we can eliminate proper‐ ties that don't fit your purchasing parameters. In STEP THREE we’ll actually go look at homes which we’ve selected together with the aid of state‐of‐the‐art computer information. The home buying proc‐ ess should be fun, like the ultimate shopping trip, and should include everyone in your family if possible. Because we’ll take the time to listen carefully to your wants and needs in ad‐ vance, finding the perfect home will not take as long as you might think. In fact, it shouldn’t take us more than a day or two at the most. In STEP FOUR, once we’ve found the perfect home, we’ll negotiate the pur‐ chase with the seller. When we have reached a fair purchase agreement, we can go to STEP FIVE and actually transfer ownership of the home to you, and get you comfortably moved in. There are many details involved in getting the sale closed, and it requires a great deal of communication with a lot of people Our role during this step is to see that all these details are handled quickly and professionally on your behalf. Yes, purchasing a home is a big undertaking, but it doesn’t have to be a hassle, especially when we work together through the process. Let us make a quick suggestion, don’t waste time searching through ads. Only a small percentage of homes are being advertised, and often the really special ones are not advertised at all! Trust us to help you find that special home!
PLANNING THE MOVE ORGANIZATION IS THE KEY! To effectively organize your move, begin months ahead be‐ cause you’ll need to tend to countless details and arrange‐ ment that can overwhelm anyone if they’re left to the last month before the move. Make a list of what you need to do‐one approach is to make a moving time ta‐ ble or “calendar of events.” Let’s review some things you need to think about: • Whether you’re moving yourself or hiring a professional, don't’ move un‐ necessary items. This is a great time to get rid of things that are no longer useful. • Make a master checklist of everything that must be done in connection with the move and when you need to do it. Schedule a deadline for each task and then check off each task as it’s completed. • If you plan to rent a moving van or hire a professional mover, make reser‐ vations well in advance. • If you plan to ask friends and family for help, ask enough people to make the job easier. Don’t expect one or two friends to help move al your furni‐ ture and belongings. • Get carpets and slipcovers cleaned before you move. They’ll come back wrapped and ready for your new home. • If you plan to travel by car over long distances, get your car serviced to en‐ sure a smooth trip. Be sure to check your spare tire. • Return library books and anything else you may have borrowed. • Pick up all dry cleaning. • Take the telephone book with you. It will be useful in case you need to contact former service providers, friends, etc. • Begin gathering and compiling all personal records months before your move. • Contact your family doctor and dentist (and all other specialists you may have been to) to obtain copies of medical records. • If you have pets, you’ll need their medical records, too. Contact your vet for immunization certificates and update any tags or licenses that may be ready or near ready for updating. • Arrange to transfer the contents of your safety deposit box to a bank near your new home. Make sure you have a record of the contents.
TELLING THE WORLD THAT YOU’RE MOVING!
DISCONNECTING SERVICES AND UTILITIES
Keep yourself organized by recording Once you have set the dates and established a new address, you’ll need important information below regarding to begin notifying people who need to calls made to disconnect or transfer current services out of your name. know that you’re moving. GAS/ELECTRIC HERE’S A HANDY CHECKLIST: Date Called:______________________ PRESENT AND FUTURE POST OFFICES Phone#:_________________________ ACCOUNTANTS Contact Person:___________________ ADDRESS BOOK—FRIENDS, FAMILY TRASH COLLECTION ASSOCIATIONS Date Called:______________________ ATTORNEY’S Phone#:_________________________ BANKS Contact Person:___________________ BOOK/CD/DVD CLUBS CATALOG COMPANIES CHARGE CARDS PLACES OF WORSHIP CREDIT CARDS DENTISTS DOCTORS EMPLOYERS FEDERAL, STATE, LOCAL GOVT AGENCIES FREQUENT FLYER PROGRAMS GYM MEMBERSHIP HOSPITALS INSURANCE COMPANIES IRA’S LENDING INSTITUTIONS LIBRARIES MAGAZINE/ONLINE SUBSCRIPTIONS MOTOR VEHICLE DEPARTMENT ROADSIDE ASSISTANCE MEMBERSHIP SCHOOLS STOCKBROKERS VETERINARIANS VOTER REGISTRATION
TELEPHONE/CELL PHONE Date Called:______________________ Phone#:_________________________ Contact Person:___________________
WATER Date Called:______________________ Phone#:_________________________ Contact Person:___________________
CABLE/SATELLITE TV Date Called:______________________ Phone#:_________________________ Contact Person:___________________
INTERNET PROVIDER Date Called:______________________ Phone#:_________________________ Contact Person:___________________
NEWSPAPER Date Called:______________________ Phone#:_________________________ Contact Person:___________________
CHECKLIST FOR SUCCESS TWO MONTHS BEFORE COLLECT CARTONS, GATHER BOXES SELECT MOVER, GO OVER DETAILS BEGIN PACKING UNNECESSARY ITEMS HAVE A YARD SALE/DONATE TO CHARITY PLAN MENUS OR USE UP EXISTING FOOD CONTACT IRS RE: DEDUCTIBLE EXPENSES ONE MONTH BEFORE BEGIN PACKING NOTIFY POST OFFICE OF NEW ADDRESS NOTIFY UTILITY COMPANIES NOTIFY NEWSPAPER COMPANY COLLECT IMPORTANT DOCUMENTS SAVE MOVING RECEIPTS MAKE LODGING RESERVATIONS LIST IMPORTANT NEW PHONE NUMBERS DECIDE WHAT GOES WITH YOU OR STAYS CALL TO RECRUIT FRIENDS/FAMILY TWO WEEKS BEFORE CLEAR OUTSTANDING ACCOUNTS TRANSFER CHECKING/SAVINGS AND SAFETY DEPOSIT BOX CONTENTS CANCEL ANY DIRECT DEPOSIT OR AUTOMATIC BILL PAYMENTS CALL TELEPHONE COMPNY ARRANGE FOR PET TRAVEL RETURN BORROWED ITEMS SERVICE THE CAR DISPOSE OF ALLHAZZARDOUS AND/OR FLAMMABLE LIQUIDS AS PER YOUR CITY ORDINANCE IF SHIPPING A CAR, EMPTY GAS TANK TO LESS THAN 1/4 OF A TANK BY MOVE DAY. RENEW OR TRANSFER PRESCRIPTIONS
WEEK OF MOVE TRANSFER/CLOSE BANK ACCOUNTS DEFROST REFRIGERATOR TAG FURNITATURE TO IDENTIFY IT’S NEW LOCATION PREPARE “SURVIVAL” PACKAGE ARRANGE FOR NEW CELL PHONE SERVICE DAY BEFORE MOVE SET ASIDE MOVING MATERIALS, LIKE TAPE MEASURE, POCKET KNIFE, ROPE, ETC. PICK UP RENTAL TRUCK CHECK OIL AND GAS IN YOUR CAR GET A GOOD NIGHT’S REST. AFTER THE MOVE MAIL THAT HAS BEEN FORWARDED WILL HAVE A YELLOW ADDRESS LABEL ON IT. NOTIFY THAT SENDER OF YOUR NEW ADDRESS. REGISTER TO VOTE CONTACT YOUR LOCAL DMW CALL THE SANITATION DEPARTMENT TO FIND OUT WHICH DAY TRASH IS COLLECTED AND WHETHER OR NOT YOUR COMMUNITY HAS RECYCLING PROGRAMS. CALL YOUR CHAMBER OF COMMERCE FOR INFORMATION ON: *NEWSPAPERS *SCHOOLS *CULTURAL EVENTS *LIBRARIES AND PARKS *EMERGENCY SERVICES PROVIDE NEW DR/DENTIST WITH YOUR MEDICAL RECORDS SCOUT NEIGHBORHOOD SHOPPING, ser‐ vice providers and emergency svcs
Robert is a lifetime member of Mensa, the High IQ Society. Robert’s IQ is ranked at Genius Level. “I am smart enough to know that our client’s peace of mind and prosperity is always Number One!” Robert has extensive experience in management, market‐ ing, advertising, direct mail, sales, training, website hosting and development, as well as database creation and management. Robert has been CEO of a multi‐million dollar corporation for the last 15 years. Robert knows what it takes to successfully market a property and get it sold quickly. Robert has created and maintained the Royalty Blue Real Estate database of about 10,000 buyers and sellers in the greater Kansas City area. Robert has over 23 years in sales and marketing, 16 years since receiving his first Real Estate license in California, 15 years as a business owner, and 4 years of property management. Robert is a Real Estate investor, currently owning 12 houses, 3 tracts of land, 3 businesses, and 1 fierce determination to get the job done; and done well!
Being a business owner for over 15 years, Lisa appreciates the needs of our clients. Lisa fully understands that inter‐ personal relationships build business..and lasting friend‐ ships! Our clients are her primary focus. “I love working with people! That is why I’ve been in cus‐ tomer service for such a long time.” says Lisa. Lisa currently has over 20 years customer service experience, 15 years as a business owner of 3 businesses with her husband, Robert, and 3 years buying and selling Real Estate. “I believe that Real Estate is the catalyst to real wealth. Along with my hus‐ band, Robert, we have personally bought and sold over $3,000,000 in Real Es‐ tate in the last 3 years alone. We also buy investment properties and rent them out. We look forward to the day when our passive income exceeds all of our expenses!” When your home is your castle; you deserve to be treated like
Royalty!
SHORT SALE SPECIALIST ADDRESSING YOUR CONCERNS Our changing economy has put homeowners across the country in the precari‐ ous position of trying to get out from under a mortgage that has become too much for their households to bear. WORTH MORE THAN IT’S WORTH THEY OWE MORE WORTH MORE TRAPPED THEY FEEL TRAPPED TRAPPED PRESSURED THEY FEEL PRESSURED PRESSURED HELPLESS THEY FEEL HELPLESS HELPLESS Can Help Royalty Blue Real Estate Can Can Working together we can find the right solution for you and implement it. With us, you always have an option and always have a choice. Short Sale Specialists As Short Sale Short Sale We have the experience necessary to work with local and national lenders to negotiate viable options. We understand the financial complexities involved in such situations. We have the compassion and determination to help you work through your difficulties. We can be your advocates, your representatives, and your friends you can count on!
INVESTMENT SPECIALIST ADDRESSING YOUR CONCERNS If you’re a landlord, you know the headaches some tenants can give you: •Late payments... •Expensive repairs... •Tenants who 'disappear' before the end of their lease... •1:00 am Telephone Calls... •Nuisance tenants... As fellow investors, our team knows exactly how bothersome it can become. If you have a house that fits into one of these categories, it might be time to sell that property and move on to something more profitable. We can assist you, both in selling your current "bad" rental and in finding a new property to generate a nice, positive cash flow. Right now there are a number of great properties available, from single family homes to duplexes, four‐plexes, and large apartment buildings. Financing for your new investment can be arranged through a licensed mort‐ gage broker or banker.
INTERNET ADVERTISING When polled, over 30% of Americans said they found their home via the inter‐ net, up from 2% from 1997! Internet advertising is now 9 TIMES more effective than print advertising! TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONAL COMPARISON):
STREAMLINING THE PROCESS There are a lot of details to be handled when selling your property. It is our job to STREAMLINE the property sale process for you, ensuring everything is com‐ pleted as quickly and efficiently as possible. PREPARING FOR SALE • Conduct comparative market analysis to establish a fair market value of your property • Prepare and complete the listing agreement and related paperwork • Recommend improvements to maximize your property's value • Place a lock box on your property, if needed MARKETING YOUR PROPERTY • Enter listing information into the MLS • Place a For Sale sign on your property • Notify top local agents of this new listing • Schedule your property for office tour • Schedule your property for MLS tour • Distribute “Just Listed” postcards to your neighborhood • Post your property information on the Internet • Schedule and hold open houses • Notify all potential buyers with details of listing • Arrange showings for other agents COMMUNICATING WITH YOU • Contact you regularly with feedback • Prepare and deliver regular progress reports to you • Discuss all marketing activities with you COORDINATING THE SALE • Pre‐qualify potential buyers • Present and discuss all offers with you • Negotiate your transaction with the other agent • Prepare and finalize the closing OTHER WAYS WE CAN HELP • Arrange for an agent to assist you in your relocation • Recommend a moving company • Provide you with a helpful moving checklist • Recommend preferred companies for related services
RESULTS ORIENTED Our RESULTS ORIENTED MARKETING PLAN is designed to get your property the maxi‐ mum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your property to key people that can either buy your property or help us find the right buyer: Prospective property buyers, local real estate agents and investors. We will: • Determine the best pricing strategy that will net you the most money in the least amount of time given current market conditions. • Use staging techniques to showcase features that buyers are most inter‐ ested in: uncluttered rooms and closets, fresh paint and pleasing drive‐up appeal, etc. • Place FOR SALE signage, pointer signs, brochure boxes for your full‐color property flyers that are designed to generate calls so that we can turn cas‐ ual drive‐bys into qualified leads. • Use an Interactive Voice Response system to provide free recorded infor‐ mation about your property 24 hours a day, 7 days a week. Each inquiry will be captured and downloaded into our own personal database to be fol‐ lowed‐up with a personal phone call. • Distribute Just Listed marketing to neighbors and a target market, encour‐ aging them to tell their family and friends about your property. • Optimize your property's Internet presence by posting it on the MLS mak‐ ing it available to over 10,000 real estate agents in the Greater Kansas City area, in addition to using web vehicles like: www.REALTOR.com and www.RoyaltyBlue.com to add additional exposure in marketing your prop‐ erty. • Create a 360° virtual tour of your property and place it on multiple websites to attract local and out‐of‐town buyers. • Create a property book, comment cards and flyers for your property. Show‐ casing additional information and photos of your property and neighbor‐ hood that will attract extra attention. • Target our marketing to active real estate agents that specialize in selling properties in your neighborhood.
RESULTS ORIENTED CONTINUED • Include your property in our Agent Open House tour to allow other agents to see your property first hand. We cater in food and drinks and offer door prizes. • We Advertise your property in real estate magazines, neighborhood news‐ letters and direct mail campaigns. • Create an Open House schedule to promote your property to prospective buyers. • Target our marketing to active buyers and investors in our database that are looking for properties in your price range and area. • Provide you with weekly updates detailing our marketing efforts, our cash investment in those marketing efforts, and include all the comments from prospective buyers and agents that have visited your property. • Contact local restaurants and businesses and offer to provide them with free take out menus and other printed materials in exchange for advertis‐ ing your property on them. We can get things printed very inexpensively due to our ownership of Central Distribution, Inc. a local imaging supplies distributorship that specializes in ink and toner for fax, copier, and duplica‐ tor machines. • Track everyone that tours your property using the latest in iBox technology.
Royalty Blue Guaranteed Sale Program: We list your house & if it does not sell within 60‐days of the original listing date, we will purchase the house our‐ selves! Royalty Blue Good Buy Program: You pay us only a 1% listing‐side commis‐ sion! We’ll place “FOR SALE” signage in your yard, place pointer signs, qualify & handle all the buyer calls, and handle all the property showings. We’ll even handle all the paperwork for you! Royalty Blue Silver Program: We’ll list your house for a 2% listing‐side commis‐ sion. We will give you all of the services offered on our Royalty Blue Good Buy Program and more. We will also efficiently implement our “Results Oriented Marketing Plan” that we will customize for you. Royalty Blue Gold Program: We will give you all of the services offered on our Royalty Blue Silver Program, only with an extra‐large advertising and marketing budget. This program includes an advertising and marketing budget that is 3‐ times the size of the “Silver” Program! The more we can advertise your prop‐ erty; the quicker it will sell. Royalty Blue Platinum Program: We will do everything in our Royalty Blue Gold Program, plus we handle the details to make your move even easier. We will get you quotes on moving, cleaning companies, interior designers, repair companies, and more. We also pay for a home warranty, staging and more. This is truly the ultimate in red‐carpet treatment! Royalty Blue 6/3/1 Program: This one is designed for the FSBO, “For Sale By Owner” that wants to continue to try and sell their house themselves, but real‐ izes that they need professional help. If you find the buyer, we will handle all the paperwork, inspections, and closing processes for a total of only a 1% com‐ mission. Royalty Blue Maximum Profit Program: With this plan, we list your house at above market value, and then each month we lower the asking price until it sells or we reach fair market value. This plan is designated for maximum profit, but is not intended for those who want to sell their house quickly. Ask your Royalty Blue Real Estate Agent for more details.
Offered As A Courtesy By:
The Royalty Blue Real Estate 1-877-ROYAL-14 phone 1-877-ROYAL-17 fax Visit us on the web at www.RoyaltyBlue.com