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EXPLORING YOUR DREAM DreamBuilder Course II
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YOUR DREAMS ARE VALID Course Topics:
Be Inspired. Stay Inspired. Test your Business Idea Know Your Customers Competitor Analysis Research! Research! Research!
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BE INSPIRED. STAY INSPIRED. Finding your inspiration. This is a process of looking out and looking in. Looking at the world around you to identify business opportunities, and looking in, to understand your S.H.A.P.E
04 HEART
S H A P E
What makes your heart beat different?
Skills
Heart SKILLS
Abilities
Do you have any training?
Personality
Experiences
ABILITIES What are your natural abilities and talents?
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TEST YOUR IDEA
Honest opinions and feedback helps you pay attention to what you should improve on.
COMMUNITY Your current location.
KNOW YOUR CUSTOMERS STATE
NATION
Certain products /services will sell better in certain states of Nigeria.
Spread all over Nigeria.
START WHERE YOU ARE. THINK GLOBALLY.
REGION West Africa
CONTINENT Consider other African countries
GLOBAL World class product or content.
KNOW YOUR COMPETITION
DIRECT COMPETITORS Fabric sellers. Furniture makers.
INDIRECT COMPETITORS Other interior designers.
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STRENGTHS What is working for your competition?
OPPORTUNITIES What is the competition not considering?
S
W
O
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WEAKNESSES What do they lack?
THREATS What are the challenges up ahead?
COMPETITION ANALYSIS How to stand out?
ONLINE ORDERS
DELIVERY SERVICE
CROSS-SELLING
Order a sample before you place bulk orders.
Solves the challenges associated with location, traffic and distance.
Free consultation on other interior design needs.
RESEARCH TARGET MARKETS
POTENTIAL CUSTOMERS Who and where are they?
COMPETITORS
SIZE OF MARKET
Know them to know how to differentiate yourself and discover new opportunities for growth
do the leg work and calculate an estimate
LAWS & REGULATIONS Do your home-work.
IMPORT & EXPORT Some products are contrabands.
NAFDAC Health and safety.
INDUSTRY CERTIFICATION Training to become a certified entrepreneur.
LICENSES
SAFETY RULES
Manufacturers and producers.
Varies per industry.
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YOUR DREAMS HAVE NO EXPIRATION DATE See you at the top!