Everything starts as a Blank Canvas
Sex & The Cit y (intro)
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Research
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brainstorming
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BLNK
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Who Is B L N K?
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Brand Identity
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Perceptual Map
Experimental
Niche
Mass
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basic
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Who is The B L N K Consumer
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the ultimate satc quiz
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Focus group Consumer decision journey • Poster things with target market • • • • • • • • •
We asked them questions such as Have you seen satc Do you know any of these characters Do you identify with any Who is your favourite What do you think the key themes are What represents satc to you Do you think fashion is a key theme What do you imagine a satc t-shirt to look like do’s and don’t’s
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consumer profile
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A DAY IN THE LIFE Goes on her Checks
Instagram feed as well as Looks at
Facebook & Twitter feed
6.45am Wakes up
Checks
creative review app
on her Ipad And listens to her
whilst finding new artists on
Souncloud
Watches Orange is the new Black on
Watches the good wife on
Netflix
Netflix whilst reading
harper's bazaar
and checks Has another scroll on
Instagram app and
Soundcloud
playlist on the way home
8.30am
12.00pm
5.30pm
8.00pm
Arrives at work at John Lewis offices
Lunch break
5.00pm Finishes work
Arrives home
Time to relax
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her vogue
Instagram from the weekend, and checks her
facebook feed
THE BIG IDEA
Uploads a photo onto
10.00pm Continues to relax
SOCIAL
Bed time
T-shirt Ideas Create a contact sheet with crosses and ticks also add in the digital ideas
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Final t-shirts
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FINAL COMMERCIAL
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Photoshoot Inspiration
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Final photoshoot images
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Film mood board
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Storyboard
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The filming process
(PUT LINK TO YOUTUBE VERSION)
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The B L N K digital media Strategy
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Social Media
Gaining high levels of ‘likes’ on our posts enable us to project news on our collections to a wider audience.
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Social media is our key method of advertisement, due to the ability to convey news and promotion quickly at low cost. However, other ways we can advertise our brand without the influence of social media includes; magazine adverts, transport advertisements and billboards.
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The future of our brand • Currently we only focus on creating just t-shirt but we hope to develop in the near future and place ourselves against major fashion retailers such as zara, cos and whistles
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The future
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Manifesto