VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
PRESENTATION
VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE 2
The Advertising and Press Services Company (AdPress) was founded in March 2005. Main activities are publishing, advertising, public relations and events. The company has two offices in Hanoi and Ho Chi Minh City.
International partners are Heart Media Singapore for WOW, Shufunotomo Japan for RAY and Jalou Media Group France for L’Officiel
MRS. VU NGOC DUNG
PRESIDENT
Mrs Vu Ngoc Dung, the President, has been working in the media and publishing industries for more than 32 years. Being the founder of a number of well established magazines and newspapers in Vietnam covering from politics, economics to cultural and lifestyle, she has a good knowledge of multi-media; an excellent network of contacts both in media and other industries. She has worked for government, state-owned companies, associations, foreign investment and private companies, therefore she masters knowledge and experience in working with different organizations. She is the owner of the Advertising and Press Services Company (AdPress) and founding shareholder of the Raymedia Company
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More than a decade of successful history Launched for the first time in 2001 in Singapore, WOW Magazine goes on its expansion through the South East Asia. WOW (World Of Watches) is a concentration of relevant articles with detailed information and in-depth analysis about the best in watches and watchmaking key trends, latest innovations and the talented men and women behind the timepieces. WOW appears as a real reference and a must read for passionate watch collectors and watch aficionados.
International Implementation WOW is the best established, most widely read and most respected watch magazine in South East Asia. Published in five important markets: Singapore, Malaysia, Indonesia, Hong Kong and Vietnam, it is coming soon in Thailand.
VIETNAM WOW DONG HO came to Vietnam in June 2014. This magazine is Vietnam’s premier watch periodical, spotting the latest trends in the watch industry with direct reporting from SIHH and BaselWorld. We highlight the uniqueness of new watches released in the market, inspiring readers to make an informed approach when purchasing a watch. We arouse the desire to purchase through concept features with colorful, eye-catching graphic layout and design. We work with partners who share the same desire, that is to offer to this Vietnamese booming market, a real content about watches.
STRATEGIC PARTNERS To ensure WOW DONG HO reaches out to a wide spectrum of readers, we have liaised with Watch Retailers and Trade Partners to help distribute WOW DONG HO magazine. On top of that, WOW DONG HO is sent out to a select list of Watch Collectors in Vietnam that includes watch connoisseurs and enthusiasts, who appreciate high-end luxury timepieces and complication watches.
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VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
CONTENTS WOW DONG HO magazine has pursued a strong concept: new collections, new trends, and new people in the world of watches. WOW DONG HO is approaching the luxury life of businessmen and women.
I. WORLD OF WATCHES 85% of the total contents 1. ASK WOW VIETNAM 2. INSIDER’S OPINION 3. WATCH LEGEND 4. NEWS 5. REPORTS 6. COVER STORY 7. HIGHLIGHTS 8. FEATURE 9. LOOK 10. WOMEN WATCH 11. INTERVIEW 12. EVENTS 13. FINISHING 14. WATCH GLOSSARY
II. LIVING
15% of the total contents 1. LEISURE 2. WINE & DINNING 3. CARS & HI-TECH
DISTRIBUTION CHANNEL
MEDIA COVERAGE
Controlled Copies Subscription
45% 10%
Golf clubs, Car clubs, Motor clubs, Entrepreneur Associations
10%
News stalls, Bookstores, Exhibitions, Shopping malls, Supermarkets Coffee shops, Offices, Resorts and Spas Others
10% 20% 5%
AGE BREAKDOWN
READERSHIP 80% 20% 90% 50% 40% 10%
Copy price: 9 USD Frequency: 4 issues per year (March, June, September, December) Media coverage: 100 000 readers / month Total print run: 20 000 copies/issue Readership per copy: 5 Average age: 35
MEN
ER
UND
26%
WOMEN
AB INCOME IN HANOI AND OTHER PROVINCES IN HCMC VIETNAMESE OVERSEAS
PROFESSION BREAKDOWN
10
ABOVE
50
20% BUSINESS
40-50 40%
27-39 30%
65%
OTH
ERS
5%
CELEBRITIES ARTISTS
30%
Distribution WOW DONG HO magazine is expanding its distribution network through vietnamese territory, available in large cities (Ho Chi minh City, Hanoi, Hue, Hoi An, Da Nang, Nha Trang, Phan Thiet, Vung Tau, Dalat and so on), the magazine is distributed in the coffee shops, convenience stores, newsstands, beauty salons, car showrooms, etc.
Coffee shops and Restaurant as Eon CafĂŠ and HIghlands Coffee Convenience Stores as Family Mart Beauty Salons as Omar Sharif
Newsstands in big cities
Car showrooms as FORD and KIA
SOCIAL NETWORK We create interaction with our readers by using our strong social networks. They can express their passion with us through Facebook group and contest.
PARTNERS’ DIGITAL BANNERS Through our powerful partners’ network, we use their forums and websites’ banners to promote WOW DONG HO and all topics related to it. We try to consolidate our unique relationship with them as win-win Alliance.
WEBSITE It is a link between wow contents and wow's community. We work with People & Brands to introduce the latest products and provide a in-depth analysis and opinion from the experts, and also local and international watch news.
WOW + With WOW TV you are always updated about the latest video that you can also share with people through social network. WOW+ is also the possibility of downloading the magazine in all your advices (mobile phone and Ipad) to have access everywhere and anytime to WOW DONG HO.
WOW & U WOW & U aspire to build a community through unique and strong relationship with its readers by means of its newsletter in order to get closer but moreover to better understand their expectations and needs.
DIGITAL EVENTS
ONLINE CONTESTS Three online contests will be held on WOW DONG HO during the upcoming months : “Style and watches contest”, “Car & Watches” and “Sport & watches” to attract and interact with readers.
DIGITAL
VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
PAST EVENT
LAUNCHING EVENT at Ly's Club in August 28th
VWX & WOW DONG HO
Get Together Party at Animus in July 17th
WOW DONG HO has attended the second edition of Watches & Wonders, the Fine Watchmaking exhibit in Hong Kong, where 13 European luxury Maisons have shared with the visitors their passion and knowledge of the noble craft of creating fine timepieces. A prestigious event of four amazingly rich days packed with encounters and exchanges amid stunning creations. The opportunity for visitors and people involved in the watches industry, to see the very latest high-end timepieces and to meet and interact with their creators in an exclusive, tailor-made format drew some 16 000 visitors and 800 journalists, confirming that the unique exhibition is the Fine Watchmaking event for Asian collectors and aficionados.
UPCOMING “GET TOGETHER� aims to gather and
consolidate this fruitful and lasting relationship. We display watches from our passionate collectors. It is another way to promote the wonderful world of watches and share passion with our readers.
YEAR-END PARTY will be attended by our
partners, readers and brands. It will be the occasion to retrace all WOW DONG HO has done this year and thank you whoever have been involved in this successful story.
PRIVATE EVENTS WOW will be partners and co-organizer. Events to target high-end people and watch enthusiasts.
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2 Alexandra Rd, Singapore 159919 +65 6733 9931
CONTACT
Mr. NGUYEN Thanh Hung - Sales Manager