VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
media kit 2015
Vietnam’s premier watch periodical magazine 2
VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
WOW DONG HO came to Vietnam in June 2014. This magazine is Vietnam’s premier watch periodical, spotting the latest trends in the watch industry with direct reporting from SIHH and BaselWorld. We highlight the uniqueness of new watches released in the market, inspiring readers to make an informed approach when purchasing a watch. We arouse the desire to purchase through concept features with colorful, eye-catching graphic layout and design. We work with partners who share the same desire, that is to offer to this Vietnamese booming market, a real content about watches.
VIETNAM More than a decade of successful history
Launched for the first time in 2001 in Singapore, WOW Magazine goes on its expansion through the South East Asia. WOW (World Of Watches) is a concentration of relevant articles with detailed information and in-depth analysis about the best in watches and watchmaking key trends, latest innovations and the talented men and women behind the timepieces. WOW appears as a real reference and a must read for passionate watch collectors and watch aficionados.
Why WOW? t t t t t
International Implementation
WOW is the best established, most widely read and most respected watch magazine in South East Asia. Published in five important markets: Singapore, Malaysia, Indonesia, Hong Kong and Vietnam, it is coming soon in Thailand. NEWS
HIGHLIGHTS NEWS
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Knowing the latest trends in the world of watches. Entering into the world of luxury. Satisfying your passion in watch technology. Sharing passion for watches with collectors’ community. Answer a thirst of knowledge.
NEWS
hIGhLIGhTs
hIGhLIGhTs
VACHERON CONSTANTIN
OYSTER PERPETUAL GMT-MASTER II
Bài: Ashok somAn
Rolex
K
98 | WOW
WOW
| 99
88 | WOW
120 | WoW
WOW
| 89
DISTRIBUTION CHANNEL CONTENTS WOW DONG HO magazine has pursued a strong concept: new collections, new trends, and new people in the world of watches. WOW DONG HO is approaching the luxury life of businessmen and women.
I. WORLD OF WATCHES 85% of the total contents 1. ASK WOW VIETNAM 2. INSIDER’S OPINION 3. WATCH LEGEND 4. NEWS 5. REPORTS 6. COVER STORY 7. HIGHLIGHTS 8. FEATURE 9. LOOK
80% 20% 90% 50% 40% 10%
Subscription
10%
Golf clubs, Car clubs, Motor clubs, Entrepreneur Associations
10%
News stalls, Bookstores, Exhibitions, Shopping malls, Supermarkets
10%
Coffee shops, Offices, Resorts and Spas
20% 5%
MEDIA COVERAGE
II. LIVING
Copy price:
9 USD
Frequency:
4 issues per year (March, June, September, December)
Media coverage:
15% of the total contents
100 000 readers / month
Total print run:
1. LEISURE 2. WINE & DINNING 3. CARS & HI-TECH
20 000 copies/issue
Readership per copy:
5
Average age:
AGE BREAKDOWN
35
PROFESSION BREAKDOWN
r
MEN
e Und
WOMEN
10
AB INCOME IN HANOI AND OTHER PROVINCES IN HCMC VIETNAMESE OVERSEAS
45%
Others
10. WOMEN WATCH 11. INTERVIEW 12. EVENTS 13. FINISHING 14. WATCH GLOSSARY
READERSHIP
Controlled Copies
26%
Above
50
20%
40-50 40%
27-39 30%
business
65%
ers
Oth
5%
Celebrities Artists
30%
STRATEGIC PARTNERS
To ensure WOW DONG HO reaches out to a wide spectrum of readers, we have liaised with Watch Retailers and Trade Partners to help distribute WOW DONG HO magazine. On top of that, WOW DONG HO is sent out to a select list of Watch Collectors in Vietnam that includes watch connoisseurs and enthusiasts, who appreciate high-end luxury timepieces and complication watches.
VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
EVENTS
“GET TOGETHER” aims to gather and consolidate this fruitful and lasting relationship. We display watches from our passionate collectors. It is another way to promote the wonderful world of watches and share passion with our readers.
DIGITAL
YEAR-END PARTY will be attended by our partners, readers and brands. It will be the occasion to retrace all WOW DONG HO has done this year and thank you whoever have been involved in this successful story. PRIVATE EVENTS WOW will be partners and co-organizer. Events to target high-end people and watch enthusiasts.
DIGITAL BANNERS WEBSITE WOW + WOW & U SOCIAL NETWORK
VIETNAM’S PREMIER WATCH PERIODICAL MAGAZINE
ADVERTISING RATES PRIME POSITIONS
USD
PRIME POSITIONS
USD
Gate Fold Spread Inside Front Cover Spread (IFCS) First DPS Second DPS Third DPS Forth DPS Fifth DPS Facing Content 1
13,000 13,000 11,200 10,300 9,500 9,000 8,600 5,700
Facing Content 2 Facing Content 3 Facing Mashead Facing Editor’s Letter Facing Contributors Facing WOW’s readers regular Inside Back Cover (IBC) Outside Back Cover (OBC)
5,500 5,300 5,500 5,000 4,800 4,500 5,800 11,000
RUN OF BOOK Full Page Full Color Double Page Spread (DPS)
USD 4,000 7,200
INNOVATIVE FORMATS Outside Front Cover (OFC) Insert on OFC Insert on ROB
USD 11,000 4,300 3,600
Note: All above quoted prices are not included of 10% VAT.
TECHNICAL SPECIFICATIONS MAGAZINE SIZE: NUMBER OF PAGES: PAPER: INSIDE: COVER: COLOR INSIDE/COVER:
210mmx280mm 200 pages Couché matte 115 Couché 230 4 colors/5 colors
ADVERTISEMENT SIZE (WXH)
TRIMMED
BLEED
TYPE AREA
DOUBLE PAGE SPREAD
420mm x 280mm
426mm x 286mm
360mm x 250mm
FULL PAGE
210mm x 280mm
216mm x 286mm
180mm x 250mm
FORMAT: Advertising material in PDF FORMAT to be supplied to printer for CTP. PDF file saved in Acrobat 4 version in CMYK WITH CROP MARK.
AT LEAST 3MM BLEED ALLOWANCE AROUND THE FILE: All fonts must be embedded. PDF generated from Distiller as per DDAP recommended.
MATERIAL DEADLINE: 3 weeks prior to publication
PARTNER TO
HANOI OFFICE G8, 96 Dinh Cong, Phuong Liet Ward, Thanh Xuan District Tel: 04 3200 5656 - Fax: 04 3201 5656 Email: toasoan@adpress.com.vn
HCMC OFFICE 143 Ly Chinh Thang St, W.7, D.3 Tel:08 3848 2198 - Fax: 08 3848 2184 Email: toasoanhcm@adpress.com.vn
178 Clemenceau Avenue, 3F, Haw Par Glass Tower Singapore 239926 Tel: (65) 6733 9931 Fax: (65) 6733 5661