AAF-Cleveland 2013 Report to members
AAF-Cleveland 2013 Report to members
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About AAF-Cleveland Since 1901, AAF-Cleveland has been the unifying voice for the communications and advertising industries in Northeast Ohio. Our mission is to promote the vitality of the regional communications industry by bringing advertising, marketing, public relations, and sales professionals together to build networks and create business solutions. AAF-Cleveland provides an
Voting directors are approved
extensive array of opportunities
by the membership for consecutive
to support this mission, including
three-year terms. Associate directors
professional education, recognition
serve one-year terms and are
of excellence, public service, and
appointed by the president.
social activities that are relevant to our members and the community.
AAF-Cleveland has a full-time executive director and offices located
Our Board of Directors is made up
at 4700 Rockside Rd., Suite 325,
of three officers, 15 voting directors,
Independence, OH 44131.
and a number of associate directors. Officers include the PresidentSecretary/Treasurer, VP of Programs, and VP of Membership. Officers rotate each year.
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2012-13 Officers and Board of Directors President – Secretary/Treasurer Jason Schafer Management Supervisor Marcus Thomas LLC
VP of Programming Tony Weber CEO Glazen Creative Studios
VP of Membership Jean Gianfagna President Gianfagna Strategic Marketing, Inc.
Stephanie McNally Marketing & Operations Manager 717ink Screen Printing Todd Saperstein Design & Digital Media Chair Virginia Marti College of Art & Design Julie Telesz VP & Account Director Wyse Advertising Sharon Toerek Partner Licata & Toerek
Directors Randy Carpenter Sr. Director Marketing & PR COSE
Lisa Zone Sr. Vice President Dix & Eaton
Dick Clough CEO Strategic Dialogue
Associate Directors
Roger Frank Partner Little Jacket Dave Grager Global Branding & Advertising Manager Parker Hannifin Andy Halko CEO Insivia Chris Jungjohann Partner & COO Recess Creative Anthony LaGuardia Digital Color Specialist Repros Color Inc.
Charlene Coughlin Senior Account Executive The Adcom Group Sam Forgione VP Sales & Marketing Watt Printers Jim Gagen President SynerG Media Grace Heese Underwriting Account Manager Ideastream Stephanie Landes Creative Director Melamed Riley Advertising Lisa King Vice President, Marketing Dollar Bank
Joe Matuscak Tom Moore President Moore & Associates Alana Munro Social Media Strategist Hyland Software Karen Ohlrich Mike Peterson Marketing Director Charles Schwab Corporate Services Katie Riley Digital Strategist Brokaw Ben Sabol Director of Marketing Communications Cleveland State University
Major 2012-2013 Achievements New website New branding National awards Successful membership campaign New Brown Bag professional development series New event: Night of the Living Dead
Whitney Scott Account Executive Radio Disney Kelly Stimpson Circulation Sales Development The Plain Dealer Sean Sczepinski Project Manager Doner Patricia Wren Principal Wren & Associates
Staff Dan Leibundgut Executive Director AAF-Cleveland A AF 2013 5
AAF-Cleveland and the Community During the 2012-13 program year,
Public Service Media Program:
AAF-Cleveland undertook two public
In 2011, the AAF-Cleveland Board
service projects to advance important
of Directors launched a new public
community causes: Eliminating
service project to provide local
hunger in greater Cleveland, providing
nonprofit organizations with an
solutions for children and families
exceptional opportunity to maximize
in Northeast Ohio, strengthening
their media budget at a minimum 3-to-
our communities, and encouraging
1 return on investment. Nonprofits
arts education.
were invited to participate in the program based on their mission
AAFCLE Can Castle:
and contributions to the community.
Our Young Professionals group conducted a Can Castle Competition among local marketing communication companies. Participants collected canned goods and other nonperishable food items to build castles with a 1980s theme. The results of the competition were phenomenal: Over 4,000 pounds of food was collected and delivered to the Cleveland FoodBank just before Thanksgiving 2012.
AAF-Cleveland collected donated media with a value of over $75,000 from local radio and television stations, newspapers and magazines, cable television, and outdoor media companies, which was divided into media packages for each participating nonprofit. AAF-Cleveland was honored to help Guidestone, Big Brothers Big Sisters Cleveland, and The Beck Center for the Arts increase awareness for their programs within our community.
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AAF-Cleveland and Education Outreach The AAF-Cleveland Education
For the past 20 years, the
Foundation is a 501(C) 3 nonprofit
AAF-Cleveland Education Foundation
organization with a separate slate
Scholarship Program has given away
of officers and board members.
over $260,000 in scholarships to
The Foundation’s goals are to
deserving Ohio MarCom students.
make MarCom students aware of
This year, the Foundation was able to
the many facets of our industry,
grant $8,000 in scholarships to seven
provide scholarships for promising
students from around the state.
students, help students secure their first job, and bring top-notch future professionals to Cleveland.
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AAF-Cleveland and the Industry
Brand Bravery in the Digital Age, North
With over 360 members, AAF-
by Northeast, and a panel discussion
Cleveland is one of the largest
about social media marketing by six
professional development
noteworthy Cleveland chefs who are
organizations in the region. As a
helping build Cleveland’s growing
chapter of the national American
reputation as a food destination.
Advertising Association, we participate in a network of over
Brown Bag Series
200 local clubs with some 40,000
This new lunchtime program is aimed
members. Lisa King, VP of Marketing
at young professionals who want to
at Dollar Bank and a past AAF-
gain knowledge in various disciplines
Cleveland president, is the Governor
of advertising and marketing. Taught
of AAF District 5, representing
by local MarCom experts, the Brown
chapters in Ohio, West Virginia,
Bag Series has become a training
and Kentucky.
program for several local agencies.
Members have numerous local professional development, educational, and social opportunities throughout the year. These include: Professional Development Luncheon Series
Night of the Living Dead All agencies have great work that doesn’t make the cut. AAF-Cleveland gave creative shops and agencies the opportunity to resurrect that “dead” work for all to see. Prizes
Monthly luncheons on a variety of
were awarded for the Best “Dead”
current advertising and marketing
Work and Best Display of “Dead”
topics. Speakers in 2012-13 included
Work. Along with a costume party
Jeff Charney, CMO of Progressive
and Halloween-themed food, a
Insurance, Cleveland’s Mad Women,
new way to promote Cleveland’s
Crowdsourcing, Sports Marketing,
creative class was born.
The ADDYs
Presidents’ Council
The ADDY Awards are a national
This group is made up of area
creative competition that honors
MarCom leaders who are currently
the best in advertising and marketing.
corporate members of AAF-Cleveland.
Over 300 attendees were on hand
The group meets semi-annually to
this year at the Agora to see AAF-
discuss issues facing the industry at a
Cleveland present over 100 awards
top level. AAF-Cleveland also invites
at the regional level, including three
thought leaders on a variety of topics
Judge’s Choice awards and one Best
to share their insights and expertise.
of Show Award. Gold and Silver award winners were forwarded to the District ADDY competition and Gold winners there are sent to the national competition.
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Social Events
Membership
AAF-Cleveland also promotes fun
AAF-Cleveland conducted a
and networking within the advertising
comprehensive, new membership
and marketing community. Events
marketing campaign (GetFED!) that
such as the Chili Cook-Off, Whirlyball
exceeded its goals and produced
competition, and annual golf outing
46 new members and three new
give members a chance to have a
corporate members. The campaign
good time and enjoy some good-
team developed a membership
natured competition.
marketing strategy that will serve as the foundation for future member
Young Professionals Once known as 32Below, our Young
acquisition and retention programs going forward.
Professionals group undertook a re-branding effort in 2012-13. Now known as AAF-Cleveland Young Professionals, this talented group of future leaders hosts networking and social events.
The membership campaign included production of 18 testimonials videos featuring club members. Videos were produced by students at Virginia Marti College of Art & Design under the direction of Wyse Advertising, the
Masters Under the direction of director Dick Clough, the Masters is a group of veteran ad men and women who want to stay active in the MarCom
agency that developed the campaign creative approach and all campaign materials. Videos are posted on YouTube and linked from the AAFCleveland website.
community and share their knowledge
At the close of the 2012-13 fiscal year,
and experience with members.
AAF-Cleveland has a total of 361 members. The number of corporate members now stands at 25, up from 22 a year ago.
A AFCLE Membership Breakdown
13%
11%
47% 9%
7%
7% 6%
47% Agency 13% Corporate Marketers 11% Vendors 9% Media 7% College/University 7% Other 6% Students
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Corporate Members The Adcom Group
Little Jacket
Chancellor University
Marcus Thomas LLC
COSE
Melamed Riley Advertising
Doner
Parker Hannifin
flourish, Inc.
Philips
Glazen Creative Studios
Recess Creative
GO2 Advertising
Repros Color
HFA
Strongsville.com
Hospice of the Western Reserve
Think Media Studios
Hughie’s A/V
Time Warner Cable
Insivia
Virginia Marti College of Art & Design
Kent State University
Wyse Advertising
Level 7
Communications
Staff
AAF-Cleveland achieved major
AAF-Cleveland has a full-time
communications goals this year
Executive Director responsible for
with a new brand identity developed
operations, membership service,
by flourish, Inc. and a new website
programs, and representing the
created by Insivia. The club also
organization in the business
significantly increased its use of
community. AAF-Cleveland also
social media.
employs a part-time bookkeeper.
Committees
Finances
AAF-Cleveland committees are
Our financial picture continues to
made up of volunteers who donate
be healthy. Individual and corporate
time and effort to plan and execute
member dues make up roughly
the club’s events, programs and
one-third of the club’s revenue while
operations. Committees include:
two-thirds comes from programs and events. All club programs and events
Executive Committee
broke even or produced the desired
Finance/Investment
profit margin this year and we finished
Communications
the fiscal year ending June 30, 2013
Nomination
with a surplus of $2,524.00. We
Programs
continue to budget conservatively
Membership
and seek ways to reduce costs
ADDYs
where feasible.
Golf Outing Power Marketing Conference Young Professionals Education Foundation
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AAF National Club Achievement Awards Each year the national AAF honors participating clubs in all five divisions in eight categories. For our division (clubs with 250-499 members), AAF-Cleveland won many prestigious awards in this national competition: 1st Place for Membership
Club Awards Each year, AAF-Cleveland gives special recognition to deserving board members, members, and partners who have provided an extraordinary level of volunteer support to the organization. The winners for 2012-13 are: Partner of the Year
1st Place for Club Communications
Wyse Advertising
2nd Place for Public Service
Director of the Year
3rd Place for Advertising Education 3rd Place for Club Operations
Julie Telesz, Wyse Advertising Associate Director of the Year Sam Forgione, Watt Printing
3rd Place for Programs Volunteer of the Year Amber Counihan, Universal Windows Direct Rising Star Award Whitney Scott, Radio Disney
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Hall of Fame, Silver Medal, and Stashower Awards AAF-Cleveland honors the pioneers
in furthering the industry’s standards,
and visionary leaders of the
creative excellence, and responsibility
advertising community in Northeast
in areas of social concern. It was
Ohio through induction into the
awarded to Shirley Stineman,
Hall of Fame. 2013 AAF-Cleveland
Director of Marketing and Community
Advertising Hall of Fame
Relations at The
inductees are:
Plain Dealer.
King Hill – Marcus Thomas LLC
AAF-Cleveland also presents the
Keith Berr – Keith Berr Productions
David L. Stashower Young
Jack DeLeo – HFA
Professional Visionary Award Winner to a young leader who
The AAF’s Silver Medal Award
has displayed David’s attributes in
Program was established to
contributions to the industry, AAF-
recognize men and women who have
Cleveland, the community,
made outstanding contributions to
and mentoring. The 2013 winner
advertising and who have been active
is Andy Halko of Insivia.
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AAF-Cleveland 4700 Rockside Rd., Suite 325 Independence, OH 44131 216-901-4000 adassoc@aafcleveland.com www.aafcleveland.com
Š AAF-Cleveland Design: Little Jacket
AAF-Cleveland 2013 Report to members