Little - Play

RESULTS BEYOND ARCHITECTURE

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FOR AN OVERVIEW OF OUR ENTIRE RETAIL PRACTICE, AND FOR A DEEPER DIVE INTO HOW WE THINK, PLEASE VIEW OUR BEYOND RETAIL BOOK.

FOR MORE INFORMATION ON OUR RETAIL EXPERIENCE IN OTHER LIFESTYLE SEGMENTS, WE ENCOURAGE YOU TO BROWSE THE FOLLOWING MATERIALS:

FOR MORE INFORMATION, CONTACT:

James Farnell, CID, FRDI, MCSD

Partner | Retail Practice Leader

james.farnell@littleonline.com

949.698.1408

Little’s goal is aimed at elevating the performance of our clients in the retail, healthcare, community and workplace industries by delivering Results Beyond Architecture. We accomplish this by offering a comprehensive array of services rare among design firms today.

Our multi-disciplinary approach unites architects, interior designers, engineers, land planners, graphic designers, animators and IT experts. This strategy assures you of the most creative, comprehensive and fully coordinated solutions possible. We’ve searched out the best of the best, so you don’t have to.

These experts collaborate with you and with one another, balancing the regional knowledge acquired through Little’s national network of offices with local, market specific needs to create the most effective design solution for you.

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Successful retail projects embrace the lifestyle, culture and heritage of a community while ensuring a vibrant place to live. Our “play” projects create a broader array of leisure environments that positively support the community, creating a better and more fulfilling experience for residents and visitors alike.

1 Results Beyond Architecture

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Please click on panel below to start video:

THE THREAD

Rock Hill, SC / 7+acre site

Reinvigorate an old textile corridor into a progressive innovation district

Originally built in 1946 as a historic textile mill and warehouse, The Thread is located in the heart of Rock Hill’s thriving Knowledge Park district, spanning from Winthrop University to Old Town Rock Hill. The Thread’s design, developed in partnership with The Keith Corporation, preserves the historic elements of the building while adding modern, tenant-focused enhancements to create one of the most unique mixed-use redevelopment projects in the Southeast. Upon completion, the renovated site will represent a more than $100 million dollar investment to deliver a mix of Class A creative offices, loft apartments and ground-floor retail to Rock Hill.

3 Results Beyond Architecture

BLOOMSBURG UNIVERSITY CAMPUS STORE

Bloomsburg, PA / 7,325 sf

Flexible retail experience that exemplifies design innovation, energy and a twist on the traditional

With this new campus store, Bloomsburg wanted to create a dynamic and flexible retail experience that would excite students and visitors. Mirroring the University’s core attributes of “inspired, diverse and engaged,” the customer experience is orchestrated before even entering the store with the modern iconic storefront and inspiring window displays. The experience has exceeded expectations with a double-digit sales increase and increased frequency of visits.

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5 Results Beyond Architecture

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PACIFIC THEATRES BAR

Los Angeles, CA / 69,317 sf

Paying homage to the glamour of Old Hollywood in the Art Deco era

Situated in a high-end retail development, this popular movie theatre wanted to enhance its customer experience by way of refreshing interiors and expanding concession offerings. Deriving inspiration from the vintage glamour of LA’s film scene, our design team introduced signature design elements that were modern yet cohesively fortified the vintage glamour motif. The signature backlit, brass-framed marquee bar has yielded such compelling revenue results that the concept has been replicated in other locations.

7 Results Beyond Architecture

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MAJESTIC ATHLETIC

Multiple Locations / 2,200 sf

A “plug and play” design celebrating major league baseball

Majestic’s commitment to craftsmanship, design and technical innovation was a key design driver for our design of this space that replicates a big league clubhouse featuring lockers, dugout benches, fencing, bat displays and astroturf. To enhance the experience, our team developed stylized graphic artwork and visual displays that have become signature to the Majestic brand in order to communicate the passion of the game and the experience of the player from the locker room, to the dugout, to winning the World Series on-field.

9 Results Beyond Architecture

CAMP

Dunwoody, GA / 14,000 sf

Fusing a modern-day toy store with immersive adventures

As a former La-Z-Boy retail store, this CAMP store is designed to inspire and engage families by seamlessly blending product and play.

The space features a large retail area and multiple engagement zones where children and their families can shop and participate in handson activities. From arts and crafts to games, puzzles, and even a customizable slime bar, every inch of the space exudes the whimsical, imaginative spirit of the brand.

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11 Results Beyond Architecture

BUNULU

Estero, FL / 5,000 sf

A unique, soulful and comfortable approach to style

When Florida retailer Beall’s wanted to launch a new brand to coincide with its 100-year anniversary, Bunulu was born. Our team worked with the client to create the brand strategy and identity for Bunulu - a name derived from the aboriginal word for “place of water. The overall look and feel of the store supports Bunulu’s commitment to coastal lifestyle enthusiasts who expect a unique, soulful and comfortable approach to style.

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13 Results Beyond Architecture

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DAVIDSON CAMPUS STORE

Davidson, NC / 6,000 sf

Elevating school pride while creating an improved shopping experience

The first impression for visitors, particularly those considering attending Davidson College, is derived from their arrival on Main Street. The College embraced this opportunity by acquiring an existing, two-story building perfectly positioned for its new campus store. Our strategy focused on bringing the visual excitement of well-known branded retail to a collegiate setting and merchandising a broad product array in a setting that projects the values and spirit of Davidson College.

15 Results Beyond Architecture

ELEMENT HOTEL

Repositioning Global Prototype

Ensuring the guest experience is environmentally friendly and as holistic as possible

As part of the repositioning of the Element Brand for Marriott International, Little was asked to analyze and evaluate the existing guest experience prototype and provide design solutions to enhance the brand’s performance. The resulting public space of the lobby now creates a more activated and profitable common space. The market comes to life with food carts and flexible crate merchandising. And, the new room model allows for the conversion of public space complete with a full kitchen, bar seating and a large dining table – good for meals or business meetings.

See how Bon Appétit Magazine Food Director Carla Music turns Element Hotels into her very own BA Test Kitchen. www.youtube.com/user/Element

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17 Results Beyond Architecture

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DISCOVERY PLACE

Charlotte, NC / 145,460 sf of renovation and 2,030 sf addition

A nationally renowned, handson children’s museum, Discovery Place’s mission has evolved since its construction in 1987.

To better align their facilities with that mission, our team was asked to develop a renovation package to support several new exhibit concepts and more robust feature exhibit galleries that could be easily reconfigured in size and technical scale for a wide variety of traveling shows.

The renovation included the expansion of the Living World Exhibit, Rain Forest and 3D Science Theater as well as consolidating support facilities and optimizing the museum’s retail presence.

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LITTLE IS DEDICATED TO ENHANCING CLIENT PERFORMANCE BY ORCHESTRATING THE RIGHT MIX OF EXPERTISE, CREATIVITY AND INNOVATION TO DESIGN NEW DIMENSIONS OF SUCCESS.

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