KIRSTY FRUIN AND OLIVIA CHAPMAN
FEDRIGONI YCN (1/5) A bespoke stationery set consisting of a notebook, diary, sticky note pad and mechanical pencil for graphic designers. The stationery set capitalises on Fedrigoni’s ‘personal and commercial stationery’ turnover which is currently their smallest at 2%.
‘Imagine Colour’ mail out plays on Fedrigoni’s ‘Imaginitive Colours’ paper range; in predominantly using neutral coloured papers throughout the notebook, diary and sticky note pad, the client’s attention is directed to realising the quality of the paper stock Fedrigoni have to offer and essentially allowing them to imagine what colour would look like applied to these papers.
BA (Hons) Graphic Design Leeds College of Art