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NEWSPAPER C0, M91, Y100, K15 C70, M0, Y90, K15 C25, M25, Y125, K25
YCN i Brief
Create an advertising campaign for the independents sister paper ‘i’ that will engage a younger audience, particularly students
C0, M57, Y1, K0 C80, M0, Y0, K35 C70, M0, Y20, K0 Slight adaptation of the current colour scheme used in the paper.
Problem
Students don’t notice the paper amongst the other competitors on the market. It has no visual advantage over its competition but has concise and quality content that would appeal to the student audience.
Solution
A visual campaign using multiple deliverables encouraging students to engage through digital media and try the paper for themselves. The initial promotion starts on campus, with a life size i logo with seats around it with copies of the newspaper on the side. The rest of the campaign continues off campus using the tessellated i logo, explaining the concise quality of the content of the paper.
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