CEDARBROOKMEDIA Magazines | Photography | Design
Your Community - Your Lifestyle
Life & Luxury Magazine
TM
Media Guide 2020
Vision
The vision for Cedarbrook Media was created over a decade ago and has evolved into a successful publishing and marketing company. We work closely with our clients to create an identity and design that propels their business to the forefront of the marketplace. We take pride in our creativity, communication, project management and execution abilities. Our marketing expertise helps us deliver the quality branding our advertising clients deserve and our dedication to the communities we serve make our publications a relevant resource to the readers. Cedarbrook Media delivers. We are committed to providing you with the best community publications in the area. From start to finish, we strive to create that “WOW” factor that both our advertisers and our readers deserve, exceeding everyone’s expectations along the way. Our goal is to help these communities feel connected and maintain their small town feel, and to celebrate and grow our advertisers’ brands. When you partner with us, we take your dreams and make them a reality. With your vision and our publications, together we make it happen. Life & Luxury Magazine… Building your business is OUR business!
CIRCULATION: 105,000
READERSHIP: 312,700
In Every Issue: Family | Community | Homefront | In Good Taste | Fashion | Travel
2 | www.LifeAndLuxuryMagazine.com
FREQUENCY: DISTRIBUTION: PRODUCT: COMMUNITIES: READERSHIP:
Monthly Saturation Mail Delivery Community Magazine Six Editions Average Home Value: $484,000
www.LifeAndLuxuryMagazine.com | 3
Your Community - Your Lifestyle
LOYAL READERS, LOYAL CUSTOMERS
Life & Luxury Magazine
Each month, Life & Luxury Magazine acts as the voice of the community. Our readers are educated, family oriented, high net worth and sophisticated. They drive luxury cars, eat at fine restaurants, love to travel, attend sporting events and support their children. Our publications bring the best of the area into the homes of our readers with regular features and product spotlights. The basis of our editorial focuses on the best of the community and of life.
4 | www.LifeAndLuxuryMagazine.com
Editorial Guide & *Special Advertising Sections
January: Health Wellness Effective Resolutions *Top Docs
July: Independence Day Parks & Recreation Poolside Living *Pool & Patio
February: Kitchens – Heart of the Home Heart Health True Love Prevails *Cardiologists
August: Back to School Bathroom Remodels Breakfast Basics *Smile Profiles
March: Choosing your Builder Staging for Quick Sell National Nutrition Month *Real Estate Agents & Builders April: Perfect Spring Gardening Celebrating Earth Day Spring Fashion *Landscape Designers May: Graduating Seniors Mommy Makeovers Skin Cancer Awareness *Plastic Surgeons & Dermatologists June: Travel Destinations Grilled to Perfection Summer Home Safety *Attorneys
September: Believe in the Hype Football & Tailgating Preventing Sports Injuries *Orthopedic Doctors & Surgeons October: Women in Business Breast Cancer Awareness Halloween Havoc *Oncologists November: Give Back & Give Thanks Perfect Turkey Dinner Celebrating our Veterans *Financial Planners & CPAs December: Holiday Shopping Guide Decorating for the Holidays Santa Paws *Veterinarians
www.LifeAndLuxuryMagazine.com | 5
Audience
Community Specifics PRINT
DISTRIBUTION AREAS Editions
Communities
PROSPER FRISCO MCKINNEY CELINA LOVEJOY ANNA
Prosper | McKinney | Celina Frisco McKinney Celina | Gunter Fairview | Lucas | Parker | Allen | McKinney Anna | Melissa
TOTAL READERSHIP EXCEEDS
312,700 EVERY MONTH WITH AVERAGE HOME VALUE OF $484,000
REACH THE COUNTRY’S MOST AFFLUENT READERS There is a reason why professional athletes and CEOs call the North Texas area “home.” Those who have a choice of where they want to live and work choose North Texas, and advertisers craving brand recognition and loyalty amongst this market choose Life & Luxury Magazines to promote their brand. Our readers are college educated, loyal and family focused. Their decisions are based on not only what is best for their well-being, but what is best for their community. When surveyed, over 89% said that they trusted the advertisers in their local community magazine over online reviews. You can feel confident that your advertising dollars will not go to waste with Live & Luxury Magazine…our brand has years of experience in local communities. We know what the readers want and how to make your marketing work!
ProsPer Prosper’s Community Magazine Since 2012
TM
August 2019
ProsPer Prosper’s Community Magazine Since 2012
TM
September 2019
Celina Celina’s Community Magazine Since 2014
August 2019
Pull-Out Varsity Football Schedule Inside
Pull-Out Varsity Football Schedule Inside The Town | The People | The Pride We Are Prosper www.WeAreProsper.com
6 | www.LifeAndLuxuryMagazine.com
The Town | The People | The Pride We Are Prosper www.WeAreProsper.com
The History | The Tradition | The Vision We Are Celina www.WeAreCelina.com
www.LifeAndLuxuryMagazine.com | 7
WHY LOCAL MAGAZINES ARE ONE OF THE BEST WAYS TO ADVERTISE When it comes to advertising, the opportunities are plentiful. There are digital marketing tactics, social media marketing options and a variety of print options – the most effective of which are locally specialized community publications. A Nielsen study found that every $1 spent on magazine ads generated more than $3.50 in consumer purchases for all industry types. What does this mean? Simply that by selecting the right magazine, you can extend your reach and generate a huge return for your business. While digital ads have become extremely refined and relevant in targeting your audience, PRINT ADS improve your brand metrics and improve sales. It’s much easier to tune out digital ads, but the print experience lends itself well to driving more comprehension and brand recall. And in community magazines, readership crosses platforms with digital and social media platforms. This means that when you advertise in these publications, you get the power of print and a layer of additional digital elements!
HAIGHT FAMILY DENTISTRY
Native advertising is an intelligent and engaging way to advertise within these community magazines. It’s a lessobtrusive way to promote your business or services by pairing it with informative, well-written content that will appeal to your target audience. In our magazines, native ads are a less-interruptive form of advertising. We offer these editorial opportunities as a means to appeal to our readers and to help grow your business. The bottom line is this…the data shows that the benefits to advertising in community magazines are plentiful and proven!
Welco
HAIG HT F DENT AMILY ISTRY
Dr. Fred me To Our Haight Denta conven opened ient loc his first l Office! ati perfect pr for tho ons: one in Pla actice in Pla se who no in 19 work in no and one in 95 and no Plano bu Me Our hy gie t may liv lissa. These loc w has two with qu nists and offi e furthe ations are ce ali r north effort to ty dental car staff are dedic . ate e! d to pr For ov properl create an atm y cared osphere er 24 years, oviding your entire fam Dr. Ha for. The in ight ha entire tea which his ily s made patie m looks every forward nts feel welco me to meeti ng each d and of you!
BENEFITS OF DIRECT MAIL MARKETING
and choosing simple, well-planned promotions. You can also use direct marketing to re-establish customers who haven’t A well-planned direct mail marketing campaign can take returned to your business in a while – it’s a great way to find you straight to your target audience by focusing on a out why your customers may choose to move on. specific product or service and calling on your customers to act – visiting your website, making a purchase or calling for Improve Customer Loyalty further information. These types of campaigns require careful Direct Marketing also works to help build relationships with planning and a clear understanding of effective direct your customers. You can personalize promotions and offers, which increases their personal connection with your business. marketing. Sending discount offers and invitations to upcoming sales are a great way to build customer loyalty. Target your Ideal Customers By taking the time to research and identify the customers who are most likely to need or want your products and services, Create New Business your campaign will allow you to target specific customers When using direct mail, you can communicate directly with with tailored messages. A successful direct marketing plan your chosen target market – which gives you a better sales will provide you with an accurate understanding of how your success rate. You can achieve fast and flexible results as well as boost sales of a particular product, directly follow up on customers are responding to your product and your offers. a promotion and increase your customer contact. And most importantly, direct mail marketing provides your audience Increase Sales to Current and Lapsed Customers Most customers welcome consistent contact from familiar with collateral that they can easily share with their friends, businesses who make an effort to understand their needs colleagues and family – which will generate new business! and work to build a personal relationship. You can increase your sales by simply maintaining reliable customer records ASK US HOW YOU CAN SEND YOUR OWN DIRECT MAIL MARKETING CAMPAIGN FOR LESS THAN $0.20 PER PIECE!!
8 | www.LifeAndLuxuryMagazine.com
www.LifeAndLuxuryMagazine.com | 9
Magazines | Photography | Design
Your Community - Your Lifestyle
Life & Luxury Magazine
CEDARBROOKMEDIA
www.LifeAndLuxuryMagazine.com 972.347.6231