Art school files.
Selected Works of Andrés Arellano
2016-2021 BFA Graphic Design
More about me*
I’m a Hispanic graphic designer from Bridgeton, New Jersey based out of southern California. Prior to living by the beach, I had been attending Academy of Art University in San Francisco, pursuing a bachelor’s degree of fine arts from the school of Graphic design.
“ Hello*, thanks for picking up my book of art files, enjoy.
PG. 6-37
PG. 38-71
Immigrant Defense.
Mango Air.
PG. 126-145
PG. 148-159
Dazzle paint by ZZ.
Frankie & Myrhh.
PG. 72-99
PG. 100-125
San Francisco Pride.
Sundamaged Film Festival.
PG. 160-175
Enterprise carshare.
Immigrant Defense
Founded 20 years ago to combat an emerging human rights crisis and the targeting of immigrants for mass imprisonment, unjust detainments, raids, and deportation. Via our online helpline, we educate immigrants to report and prevent deportations.
SEMESTER
Objective
Approach
Spring 2020 We were tasked with picking an established
After extensive research, I chose to center my
COURSE
system and redesigning it top to bottom with a
project around our current immigration system.
Visual Systems 1
series of cohesive deliverables.
It quickly became apparent that immigrants fail to stand up for their rights, largely due to lack of awareness of their legal rights. Through the use of a
PROJECT
cohesive color palette, photography treatment, and
Immigrant Defense
quotes from real life stories I was able to extend the Immigrant Defense Project’s existing helpline.
INSTRUCTOR John Nettleton
KEYWORDS Authoritative, inspiring, supportive, educational.
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“ Founded 20 years ago to combat an emerging human rights crisis... IM MIGR A NT DEFENSE
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Existing Identity
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Extended Identity
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Human rights shouldn’t be a compromise.
News/Noticias
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Recursos/Resources
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Preguntas comunes/ Common questions
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Mango Air
Mango Air is a state-owned, cost-efficient, South African airline based o ut of OT Tambo International Airport. Since their launch in 2006, Mango Airlines has had a proud history of convenience innovation, and comfortable quality flights that keep customers happy and loyal to the airline.
SEMESTER
Objective
Approach
Summer 2020 Develop comprehensive identity solutions using
Uplift one of South Africa’s domestic airline’s
COURSE
a supportive design system including a grid,
to encourage exploration of the massive country.
Branding Strategies
color, graphics, and type for an airline company.
Mango’s mission and values are ahead of their
This also includes marketing strategies, early
time, but their brand is outdated. I collected all
conceptual ideas, and concept refinements.
of the joy and energy from their current logo
PROJECT
and applied it to a set of icons that exclusively
Mango Air
represents Mango Air. INSTRUCTOR Thomas McNulty
KEYWORDS Convenience, energetic, unconventional, innovative.
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“ Comfortable, quality flights to keep customers happy.
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SF Pride
San Francisco Pride is a world leader in the global Pride movement and a part of the fabric of Pride events around the globe. We use our Celebration, Parade, and other events to educate, commemorate, and continue our struggle for true liberation — as well as to raise much-needed money for fellow non-profits across the Bay Area.
SEMESTER
Objective
Approach
Spring 2019 Choose an event, parade, or festival to create
Create an identity that represents all members and
COURSE
an identity system that can be carried through
generations of the pride community worldwide. The
Graphic Design 2
digital, print, and large scale applications.
pride logo is flexible in all shapes and sizes. Every year it can go bigger, this year it’s about being proud, spreading love, and staying safe together.
PROJECT San Francisco Pride INSTRUCTOR Thomas McNulty
KEYWORDS Proud, celebratory, inspiring, gay.
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“ All of us who are openly gay are living & writing the history of our movement.
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Sundamaged Film Festival
A hypothetical film festival, inspired by American director, producer, & writer Paul Thomas Anderson. Meant to help understand and coordinate a set of complex materials to function together in a cohesive visual system.
SEMESTER
Objective
Approach
Fall 2020 To choose a director and communicate the
Paul Thomas Anderson’s movie pattern, cinematic
COURSE
essence of their aesthetic, cinematic style, and
style, and costume design color sequence played a
Visual Systems 2
storytelling tone.
huge part throughout the design system to create a relationship between his films and the theme of the festival.
PROJECT Sundamaged Film Festival INSTRUCTOR Hunter Wimmer
KEYWORDS: Industrial, chaotic, exciting, damaged.
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“ In a painful reality, lies a glimpse of hope.
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Final
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PA RK CITY , UTA H SAL T LA KE CITY
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Dazzle Paint by ZZ.
The future of paint. Powder paint gives consumers, businesses, and industries one of the most economical, longest lasting, and most color-durable quality finishes. Inspired by graphic designer and creative direcor Zipeng Zhu’s lifestyle brand Dazzle Supply. All graphics used belong to Zipeng Zhu.
SEMESTER
Objective
Approach
Fall 2019 Come up with a powdered paint packaging
Powdered paint should look as fun as it sounds.
COURSE
product of our choice. Exterior and interior
Through a line of accent colors inspired by Zipeng
Package Design 2
powdered paint packaging system for exterior
Zhu’s graphic design style and illustrations each
and interior surfaces that is efficient to use,
swatch has beena given a personality that speaks
eco-friendly, and resourceful.
for itself to match every mood.
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PROJECT Dazzle Powdered Paint INSTRUCTOR Thomas McNulty
KEYWORDS Approachable, bold, modern, quirky.
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Dazzle Supply Logo
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GALLON
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Frankie & Myrhh
SEMESTER
Frankie & Myrhh specializes in quality elixir oils, sprays, and many other beneficial aromatherapy goods. All products are bottle and distributed daily in their San Francisco stores. Frankie & Myrhh aromas are widely known for their eccentric names inspired by their unique benefits.
Objective
Approach
Fall 2018 Explore local private label boutiques in order
Frankie and Myrhh oils are handmade daily in the
COURSE
to redesign their existing packaging or come
back of their shop. Custom elixirs deserve custom
Package Design 1
up with our own. At least three designs
packages. I recreated their most popular product
including product and products package.
labels through type treatments and colors to be as unique as the benefits inside.
PROJECT Private Label Packaging Rebrand INSTRUCTOR Jacques Rossow
KEYWORDS Approachable, bold, modern, funky.
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Enterprise CarShare
In 2005 Enterprise CarShare introduced a new wave of car sharing called WeCar, which eventually became Enterprise CarShare. Enterprise’s market value has steadily declined over the years, in part due to their brands inability to adapt to modern times.
SEMESTER
Objective
Approach
This rebrand aims to become more approachable to attract a wide customer base while maintaining a recognizable identity.
To stand out amongst other car sharing companies while maintaining a recognizable identity by giving the enterprise green a subtle glow–up. Enterprise’s “e” has been inside a box for years, I believed it was time to let it run.
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Spring 2019 COURSE Branding Principles
PROJECT Enterprise CarShare INSTRUCTOR Andrew Cambouris
KEYWORDS Modern, youthful, approachable.
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Share the road, reduce carbon footprint
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enterprisecarshare.com
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*starting value
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Become a member sign up
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Reserve Ride Return
www.enterprisecarshare.com
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“ Thanks to my family, friends, and instructors, for making this possible.
andresarellano.work andresarellano13@gmail.com