The Distillery Channel Media- 2020 Spring Media Kit

Media

MEDIA KIT

LAUNCH PAD MARKETING The Distillery Channel

2020

Synchronized

PLATFORM

A bout the C ompany............

M edia T eam.............

03

04

Steps of Im plemen tation .............

Demograph ics ..............

05

06 -0 7

Ad Specifications .............

Face book Launc h Pages .............

09

Our Media Team .............

Contact Information .............

Table of

Te rms & Cond i ti ons .............

CONTENTS

08

10

1 1-1 2

1 3- 1 4

A bout the

Facebook

COMPANY

ISSUU

and

independently called us to express they like the unique methods we were using on Facebook and our e-Magazine Platforms. Honestly, we didn’t believe it ...but it was true.

They not only gave us great

assistance,

but

also

their

decks

for“FACEBOOK AND ISSUU our use.

T

They CALLED US TO EXPRESS

he Distillery Channel has been cultivated over the

THEY LIKED WHAT WE HAD UNIQUELY CREATED....

AND THEN THEY GAVE

past five years growing,

showing multiple

and

demonstrating

platforms

of

media.

Through thousands of interviews,

US SOMETING SPECIAL”

miles of travel and investigation, we have created one of the nation’s richest demos, which

The

marketing

results

we

we are now opening up for our

now deliver to our clients are

Launch Pad Marketing. We found

understandable: It’s the “PlayThrus”

its not about the likes and follows

- It’s the “Target Marketing” - It’s

one has, its about the “Cost per

the 3rd Party Affirmation - It’s the

Play Thrus” of your message that

Ease of Implementation and then

counts; delivered to the heart of

Finally the End Results.

your selected demo. We create, test

and

execute

using

our

seasoned Facebook Launchpads.

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MEDIA KIT 2020

get to know

THE DISTILLERY CHANNEL MEDIA TEAM

We produce Podcasts - “The Happy Hour Lifestyle Show” and “The Next Taste” featuring nationally renown team delivered on iHeart, iTunes, SPOTIFY, TUNEIN -Alexa, and five other national podcast platforms.

“The Distillery Channel Coffee Journal” e-Magazine is produced monthly featuring a credentialed media team.

Our sixteen Facebook Launchpads become your launch pad and you and can have your choice based on your demo.

PRESS PLAY Watch one of Facebook Videos. They are authentically created.

Miss Kira and Ole Uncle Randy have created thousands of videos, Facebook Splitscreens and a 3rd Party Affirmation for your story which we help develop with your team.

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MEDIA KIT 2020

Steps of Implementation

Steps for Implementation

FINALIZE PRODUCT REVIEW

CREATE A VIDEO

SELECT SOCIAL MEDIA PROMO

CREATE AN EVENT

SELECT BUDGET AND TIMING

SELECT YOUR DEMO

BEGIN PLACEMENT

SELECT MARKET

MONITOR POSTS

TEST YOUR MARKET

MEASURE RESULTS

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MEDIA KIT 2020

our LOOK A LIKE “FACEBOOK”

AUDIENCE IS NOW AVAILABLE

DEMOGRAPHIC 48%

WOMEN

MEN

52%

ages35-65

75%

2020 CASE STUDY FOR $5,000 BUDGET Generated PlayThrus

Facebook Impressions

People- 3 Second View

8.9K

145241K

69K

26 Day Run

Impressions

Reach

Events Published

Total Impressions

33

5

273K

5-12minutes

O n T h e N e x t Ta s t e

connections

Facebook Videos Shot

Notes’ •

Cost per Play Thru varied from .07-.42

•

“Distillery Channel Coffee Journal” cover featured

•

ISSUU Boosted into the nearest Major Metropolitan Selected Market

•

Event was also major sponsor on both Podcasts

•

Shared on all Facebook Platforms and Instagram Pages..

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MEDIA KIT 2020

DEMOGRAPHICS $155,530

Serving Millenials to Baby Boomers in a Rich Travel Savvy Market who Travel in Groups and Become Loyal Patrons.

Medium HHI Average Household Income is 260% Greater then the National Average.

Education & Career

60/40

Over 50% have Some Level of College Degree

Male/Female

Over 40% are Managers, Professionals and Executive Level.

43

Median Age

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MEDIA KIT 2020

AD Specifications Pages Sizes Page Spread ½ Island ½ Horizontal ¼ Page

Live 8.25” x 10.75” 16.5” x 10.75” 5.25” x 7.125” 8.25” x 5.25” 4” x 5.25”

Trim 8.75” x 10.875” 17.5” x 10.875” 5.5” x 7.375” 8.75” x 5.25” 4.125” x 5.375”

Bleed 9” x 11.125” 17.75” x 11.125” 5.75” x 7.625” 9” x 5.5” 4.25” x 5.5”

Proofs:

Audio or Video Enhanced Ads:

One SWOP-Certified proof & one ruled proof as a

+15% to Listed Rates

positioning guide Safety:

Discounts Available for Multiple Issue Contracts.

Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks

Ad Production Services Available at $50 USD per

should be set at .1875”.

hour.

Format: PDF/X-LA format files required for submission.

Alternative Advertising Available to target

Files should conform to SWOP guidelines.

industry partners- B2B.

View specifications at www.swop.org Send All Artwork to: kira.thedistillerychannel@gmail.com Subject: Artwork (Company)

Enhanced Ads Embed a video link in your ad to compliment and reinforce your message! Audio, Video and Website Links open up without leaving the magazine application.

Drive customers directly to your landing page, online store, social media pages or a video clip.

Check out the ads from our past “Distillery Channel Coffee Journal” and see how it works.

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MEDIA KIT 2020

FACEBOOK - 3rd Party Affirmation

Multiple Facebook Launch Platforms

by Demographic Live Eco Style - Beer Booze & Wine Magazine-Grampy Donuts The Distillery Channel Miss Kira Steps- The Next Taste - BBQ It - Chef David - Excited Minds Media - Global Eco Traveling - Foy Estate Coffee - Happy Hour Lifestyle Show - Lick One’s Chops - The Dina Garcia Show Example: “The Next Taste”

You Pick Your Launch Platfor m

https://www.facebook.com/thenexttaste

We’re

Opening Up 9

MEDIA KIT 2020

the Media Team ON-AIR

RO

SPECIAL CAMPAIGNS: “MISS KIRA STEPS” “MASTER CHEF DAVE ANNUAL COOKING FOR NUCLEAR SUBMARINERS” “BANANA PHONE INTERVIEWS”

WE’RE NOT VIRAL - WE’RE METHODIC

COMMON SENSE 10

MEDIA KIT 2020

FROM

HERE TO THERE

FACEBOOK TO INSTAGRAM TO

MAGAZINE

MARKETING SPAGHET TI

OUR MAGAZINE FEATURES OUR LINKS E mail : kira.thedistillerychannel@gmail.com W ebsite :

www.thedistillerychannel.com

Address: 1103 LAKELAND DR. LAKE GENEVA, WI 53147

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MEDIA KIT 2020

“Distillery Channel Coffee Journal” is produced

by The Distillery Channel Coffee, LLC.

www.thedistillerychannel.com

Publisher Randy Weckerly President of The Distillery Channel Coffee, LLC.

Kira Peterson Vice President of The Distillery Channel Coffee, LLC.

Editor Andrea Peterson The Distillery Channel Coffee, LLC.

Design & Layout Kira Peterson

National Sales Rob Ladd

All Editorial Inquiries: kira.thedistillerychannel@gmail.com

Address: The Distillery Channel Attn: Randy Weckerly 1103 Lakeland Dr. Lake Geneva, WI 53147 12

MEDIA KIT 2020

Terms and Conditions The following are certain terms and conditions governing advertising published in Distillery Channel Coffee Journal, distributed online, owned by The Distillery Channel Coffee, LLC. Submission of insertion order for placement of advertising in the Magazine constitutes accptance of the following terms and conditions. No terms or conditions in any inssertion orders, instructions, or documents other than this Rate Card will be binding.

1.

AGENCY COMMISSION AND PAYMENT

Submission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments due: 50% upon order and 50% final payment one week prior to publication. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space changes may not be applied to production charges.

2.

CANCELLATION AND CHARGES

Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. The rates and conditions of advertising in the Magazine are subject to change without notice.

3.

PUBLISHER’S LIABILITY

Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism, or other occurrence beyond Publisher’s control. Publisher is not liable for any failure or delay in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. The liability of Publisher for any act, error, or omission for which it may be held legally responsible shall not exceed the cost of the advertisihng space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special, or incidental damages, including, but not limited income or profits.

4.

DIGITAL REPLICANT APP

All full-page national print advertising will recieve static placements. On select platforms, visable URL’s in the ad will be hyperlinked in appropriate replicant app at no additional cost. Unless otherwise specified by the advertiser, we will pick-up print creative and run it exactly as it appears in the Magazine. Advertisers also have the option to opt out or provide alternative tablet creative to run in lieu of print creative. See tablet specs for details on how print creative is displayed in the app, opting out, and supplying alternative tablet creative.

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MEDIA KIT 2020

If magazine does not receive a request to opt- out or alternative creative by issue close date, the ad will run exactly as it appears in the Magazine.

5. MISCELLANEOUS Advertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may results in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorney’s fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation.

Publisher’s acceptance of an advertisement of publication in the Magazine does not constitute an endorsement of the product or service advertised.

No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. The word “advertisement” will be placed above all advertisements that in Publisher’s opinion, resemble editorial matter.

This agreement shall be governed by and construted with the laws of the State of Wisconsin without regard to its conflicts of law’s provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of Wisconsin in Walworth County. Advertiser and agency consents to the jurisdiction of such.

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MEDIA KIT 2020