Media
MEDIA KIT
LAUNCH PAD MARKETING The Distillery Channel
2020
Synchronized
PLATFORM
A bout the C ompany............ M edia T eam.............
03
04
Steps of Im plemen tation ............. Demograph ics ..............
05
06 -0 7
Ad Specifications ............. Face book Launc h Pages .............
09
Our Media Team ............. Contact Information .............
Table of
Te rms & Cond i ti ons .............
CONTENTS
08
10
1 1-1 2
1 3- 1 4
A bout the
COMPANY
ISSUU
and
independently called us to express they like the unique methods we were using on Facebook and our e-Magazine Platforms. Honestly, we didn’t believe it ...but it was true.
They not only gave us great
assistance,
but
also
their
decks
for“FACEBOOK AND ISSUU our use.
T
They CALLED US TO EXPRESS
he Distillery Channel has been cultivated over the
THEY LIKED WHAT WE HAD UNIQUELY CREATED.... AND THEN THEY GAVE
past five years growing,
showing multiple
and
demonstrating
platforms
of
media.
Through thousands of interviews,
US SOMETING SPECIAL”
miles of travel and investigation, we have created one of the nation’s richest demos, which
The
marketing
results
we
we are now opening up for our
now deliver to our clients are
Launch Pad Marketing. We found
understandable: It’s the “PlayThrus”
its not about the likes and follows
- It’s the “Target Marketing” - It’s
one has, its about the “Cost per
the 3rd Party Affirmation - It’s the
Play Thrus” of your message that
Ease of Implementation and then
counts; delivered to the heart of
Finally the End Results.
your selected demo. We create, test
and
execute
using
our
seasoned Facebook Launchpads.
3
MEDIA KIT 2020
get to know
THE DISTILLERY CHANNEL MEDIA TEAM
We produce Podcasts - “The Happy Hour Lifestyle Show” and “The Next Taste” featuring nationally renown team delivered on iHeart, iTunes, SPOTIFY, TUNEIN -Alexa, and five other national podcast platforms. “The Distillery Channel Coffee Journal” e-Magazine is produced monthly featuring a credentialed media team. Our sixteen Facebook Launchpads become your launch pad and you and can have your choice based on your demo.
PRESS PLAY Watch one of Facebook Videos. They are authentically created.
Miss Kira and Ole Uncle Randy have created thousands of videos, Facebook Splitscreens and a 3rd Party Affirmation for your story which we help develop with your team.
4
MEDIA KIT 2020
Steps of Implementation
Steps for Implementation
FINALIZE PRODUCT REVIEW
CREATE A VIDEO
SELECT SOCIAL MEDIA PROMO
CREATE AN EVENT
SELECT BUDGET AND TIMING
SELECT YOUR DEMO
BEGIN PLACEMENT
SELECT MARKET
MONITOR POSTS
TEST YOUR MARKET
MEASURE RESULTS
5
MEDIA KIT 2020
our LOOK A LIKE “FACEBOOK”
AUDIENCE IS NOW AVAILABLE
DEMOGRAPHIC 48%
WOMEN
MEN
52%
ages35-65
75%
2020 CASE STUDY FOR $5,000 BUDGET Generated PlayThrus
Facebook Impressions
People- 3 Second View
8.9K
145241K
69K
26 Day Run
Impressions
Reach
Events Published
Total Impressions
33
5
273K
5-12minutes
O n T h e N e x t Ta s t e
connections
Facebook Videos Shot
Notes’ •
Cost per Play Thru varied from .07-.42
•
“Distillery Channel Coffee Journal” cover featured
•
ISSUU Boosted into the nearest Major Metropolitan Selected Market
•
Event was also major sponsor on both Podcasts
•
Shared on all Facebook Platforms and Instagram Pages.. 6
MEDIA KIT 2020
DEMOGRAPHICS $155,530
Serving Millenials to Baby Boomers in a Rich Travel Savvy Market who Travel in Groups and Become Loyal Patrons.
Medium HHI Average Household Income is 260% Greater then the National Average.
Education & Career
60/40
Over 50% have Some Level of College Degree
Male/Female
Over 40% are Managers, Professionals and Executive Level.
43
Median Age
7
MEDIA KIT 2020
AD Specifications Pages Sizes Page Spread ½ Island ½ Horizontal ¼ Page
Live 8.25” x 10.75” 16.5” x 10.75” 5.25” x 7.125” 8.25” x 5.25” 4” x 5.25”
Trim 8.75” x 10.875” 17.5” x 10.875” 5.5” x 7.375” 8.75” x 5.25” 4.125” x 5.375”
Bleed 9” x 11.125” 17.75” x 11.125” 5.75” x 7.625” 9” x 5.5” 4.25” x 5.5”
Proofs:
Audio or Video Enhanced Ads:
One SWOP-Certified proof & one ruled proof as a
+15% to Listed Rates
positioning guide Safety:
Discounts Available for Multiple Issue Contracts.
Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks
Ad Production Services Available at $50 USD per
should be set at .1875”.
hour.
Format: PDF/X-LA format files required for submission.
Alternative Advertising Available to target
Files should conform to SWOP guidelines.
industry partners- B2B.
View specifications at www.swop.org Send All Artwork to: kira.thedistillerychannel@gmail.com Subject: Artwork (Company)
Enhanced Ads Embed a video link in your ad to compliment and reinforce your message! Audio, Video and Website Links open up without leaving the magazine application. Drive customers directly to your landing page, online store, social media pages or a video clip. Check out the ads from our past “Distillery Channel Coffee Journal” and see how it works. 8
MEDIA KIT 2020
FACEBOOK - 3rd Party Affirmation
Multiple Facebook Launch Platforms by Demographic Live Eco Style - Beer Booze & Wine Magazine-Grampy Donuts The Distillery Channel Miss Kira Steps- The Next Taste - BBQ It - Chef David - Excited Minds Media - Global Eco Traveling - Foy Estate Coffee - Happy Hour Lifestyle Show - Lick One’s Chops - The Dina Garcia Show Example: “The Next Taste”
You Pick Your Launch Platfor m
https://www.facebook.com/thenexttaste
We’re
Opening Up 9
MEDIA KIT 2020
the Media Team ON-AIR
RO
SPECIAL CAMPAIGNS: “MISS KIRA STEPS” “MASTER CHEF DAVE ANNUAL COOKING FOR NUCLEAR SUBMARINERS” “BANANA PHONE INTERVIEWS”
WE’RE NOT VIRAL - WE’RE METHODIC
COMMON SENSE 10
MEDIA KIT 2020
FROM
HERE TO THERE
FACEBOOK TO INSTAGRAM TO
MAGAZINE
MARKETING SPAGHET TI
OUR MAGAZINE FEATURES OUR LINKS E mail : kira.thedistillerychannel@gmail.com W ebsite :
www.thedistillerychannel.com
Address: 1103 LAKELAND DR. LAKE GENEVA, WI 53147
11
MEDIA KIT 2020
“Distillery Channel Coffee Journal” is produced by The Distillery Channel Coffee, LLC.
www.thedistillerychannel.com
Publisher Randy Weckerly President of The Distillery Channel Coffee, LLC.
Kira Peterson Vice President of The Distillery Channel Coffee, LLC.
Editor Andrea Peterson The Distillery Channel Coffee, LLC.
Design & Layout Kira Peterson
National Sales Rob Ladd
All Editorial Inquiries: kira.thedistillerychannel@gmail.com
Address: The Distillery Channel Attn: Randy Weckerly 1103 Lakeland Dr. Lake Geneva, WI 53147 12
MEDIA KIT 2020
Terms and Conditions The following are certain terms and conditions governing advertising published in Distillery Channel Coffee Journal, distributed online, owned by The Distillery Channel Coffee, LLC. Submission of insertion order for placement of advertising in the Magazine constitutes accptance of the following terms and conditions. No terms or conditions in any inssertion orders, instructions, or documents other than this Rate Card will be binding. 1.
AGENCY COMMISSION AND PAYMENT
Submission of insertion order by advertising agency on behalf of advertiser constitutes agency’s agreement to pay all invoices for placement of advertising in the Magazine pursuant to such insertion order. Notwithstanding the foregoing, submission of insertion order constitutes agreement that advertiser guarantees prompt and full payment for advertising in the event of material default by agency. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of advertising in the Magazine. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. Invoices are rendered on or about the on-sale date of the Magazine. Payments due: 50% upon order and 50% final payment one week prior to publication. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts received by advertiser on advertising space changes may not be applied to production charges. 2.
CANCELLATION AND CHARGES
Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. The rates and conditions of advertising in the Magazine are subject to change without notice. 3.
PUBLISHER’S LIABILITY
Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed pursuant to an insertion order that is caused by, or arising from, an act of God, accident, fire, strike, terrorism, or other occurrence beyond Publisher’s control. Publisher is not liable for any failure or delay in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. The liability of Publisher for any act, error, or omission for which it may be held legally responsible shall not exceed the cost of the advertisihng space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special, or incidental damages, including, but not limited income or profits. 4.
DIGITAL REPLICANT APP
All full-page national print advertising will recieve static placements. On select platforms, visable URL’s in the ad will be hyperlinked in appropriate replicant app at no additional cost. Unless otherwise specified by the advertiser, we will pick-up print creative and run it exactly as it appears in the Magazine. Advertisers also have the option to opt out or provide alternative tablet creative to run in lieu of print creative. See tablet specs for details on how print creative is displayed in the app, opting out, and supplying alternative tablet creative. 13
MEDIA KIT 2020
If magazine does not receive a request to opt- out or alternative creative by issue close date, the ad will run exactly as it appears in the Magazine. 5. MISCELLANEOUS Advertising agency and advertiser each represents and warrants that each advertisement submitted by it for publication in the Magazine contains no copy, illustrations, photographs, text or other content that may results in any claim against Publisher. Advertising agency and advertiser each shall indemnify and hold harmless Publisher from and against any damages and related expenses (including attorney’s fees) arising from the content of advertisements, including, but not limited to, claims of invasion of privacy, unauthorized use of names or pictures of living persons, trademark infringement, copyright infringement, libel and misrepresentation. Publisher’s acceptance of an advertisement of publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. The word “advertisement” will be placed above all advertisements that in Publisher’s opinion, resemble editorial matter. This agreement shall be governed by and construted with the laws of the State of Wisconsin without regard to its conflicts of law’s provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of Wisconsin in Walworth County. Advertiser and agency consents to the jurisdiction of such. 14
MEDIA KIT 2020