Live in Italy Magazine Digital Edition Vol. 7 / April, 2021
Meet Wine Influencer, Felix Jermann
When speaking about wine, we've all heard about Old World vs. New World. However, there may be a new division in the Italian wine world. Let's call it old school vs. new school - a wine industry generational shift. We're not talking about winemaking traditions, but wine marketing and digital innovations. Felix Jermann was born to be wild about wine. Don't be fooled by his extravagant ways-especially if you follow him on lnstagram @afixvibe. You'll find Felix, winery broker and marketing pro, globetrotting on a high speed jet, carrying a suitcase full of education and business savvy (and maybe a bag full of soil) ready to take the wine world by storm! Read the interview and watch the video. I communicate wine to make it a more inclusive world, to attract interest, and to live wine rather than just study it. Wine is supposed to be a part of you.
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