MEDIA PACK 2016 - 2017
Are you tired of spending thousands of pounds on media? Trying to reach out to the student market? Then you need to advertise with LiverpoolSU! Liverpool Students’ Union (LiverpoolSU) is the heart and voice for all Liverpool John Moores University (LJMU) students and we have opportunities for your brand to reach our students before they even arrive in the city. Make sure this year your company is first to market! With access to over 20,000 students, advertising through us gives you the opportunity to reach out to our students in a range of different ways. LiverpoolSU represents all LJMU students and exists to ensure that students get the most out of their time at University, by making them more employable, ensuring they get the most out of their course and enhancing their social experience. Whether you are interested in advertising to students, engaging with the student market, or looking to better understand the student audience through research, we can help you reach students in a variety of unique and effective ways by creating tailored packages to meet your needs! We are confident that we are able to assist you with your marketing objectives – we have the essential channels to be able to connect you with our students. LiverpoolSU is a not-for-profit charity. That means that all of the income we generate through media sales and other avenues goes back into our day-to-day work, improving the lives of our members and ensuring that we offer the necessary support to enable them to succeed.
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MEDIA PACK | 2016 ďšş 2017
MEDIA PACK | 2016  2017
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WHY ADVERTISE WITH US?
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Students have spending power
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Students are always keen to try something new
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We have access to LJMU students
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When combined with participation, frequency of visit and student universe numbers, students generate 783 million purchases - just under 10% of total on trade purchases
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81% of students say the recession has had little or no impact on their spending habits
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The average student now spends around £7300 per year; this puts the total size of the student market at over £20BN annually
FACTS & FIGURES
96% of our students use Facebook on a regular basis
10,556 students attended our Freshers’ Fair in 2015
201, 771 website views between 1st August and 30th September
Age of Students at LJMU Young (18 - 21) Mature (22+)
MEDIA PACK | 2016 2017
THE OPPORTUNITIES ARE ENDLESS FACTS & FIGURES Essential Freshers’ Guide Advertisements
Mailing Inserts
The essential Freshers’ Guide (A6) showcases everything that a student can get involved with during their first few months of University. We produce 7,500 copies that are posted to all new students before they arrive at LJMU and are also distributed around campus. This is a great way to showcase your brand to new students.
As part of the Essential Freshers’ Guide mailing to new students, we have space for A5 promotional leaflets, which will be inserted in our branded envelope and posted before students arrive.
Cost: Half Page = £300 Full Page = £500 Inside Front Cover = £650 Inside Back Cover = £650
Cost: A5 x 5000 = £1,000
Opportunities are limited so we suggest you book early to avoid disappointment. Hurry! Closing date for receipt of artwork is Friday 29th July. MEDIA PACK | 2016 2017
Closing date for this opportunity is 10th August 2016.
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FRESHERS’ FEST SPONSORSHIP Want to be the FIRST to reach the students and leave a reminder on 2000 students’ wrists? Then read on… We have opportunities to sponsor our Freshers’ Fest package of night-time events over two weeks. Our package is tremendously popular amongst first year students selling out every year and includes some of Liverpool’s biggest student nights.
Opportunities are limited so we suggest you book early to avoid disappointment. Closing date for this opportunity is 19th August 2016.
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MEDIA PACK | 2016 2017
Sponsorship packages include main sponsor or branded presence at club nights: Main Sponsor: • Logo on 2,000 printed fabric wristbands (The wristbands are made from fabric and students have to wear these wristbands for a minimum of two weeks, however often they wear them until they fall off!) • Logo on all promotional materials (Posters, direct mailing to all 5,000+ new LJMU students) • Logo & text on LiverpoolSU website throughout August & September • Promotional email to all wristband purchasers • Regular Social Media activity (scheduling to be agreed) Club Night Branded Presence: • Branded presence at one or more Freshers’ Fest club events.
Get in touch today and grab these EXCLUSIVE, high impact opportunities to be first in line with your brand or product for new LJMU students! Contact the Business Development Team for prices.
MEDIA PACK | 2016 2017
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STUDENTS HAVE ARRIVED! Opportunities for September the first welcome to the students!
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MEDIA PACK | 2016  2017
Freshers’ Fair 2016: 30th September & 1st October
New for 2016
Last year we had 10,556 students attend across our epic two day fair located at the iconic new ECL at ACC Liverpool. This year we aim to raise the bar and see over 12,000 students attend by using our free personalised bus service. We will be grabbing students across our campus and accommodation points, then dropping them off at the front door to you! That is an average price of 13p per face to face interaction with students - can you really afford to miss out?
We also have limited space available on the plaza at the ACC Liverpool’s ECL venue, giving brands the opportunity to engage with a high footfall of students on one or both days of the Freshers’ Fair.
This event has proven time and time again to be essential for ultimate brand and business exposure to new students.
Electricity is available on indoor stalls for an additional fee of £50. Interior Stalls: Premium Standard Charity
MEDIA PACK | 2016 2017
Two Days £1,900 £1,750 £550
One Day £1,200 £1,000 £300
Exterior Stalls: Promo Stall Vendor
Two Days £tbc £tbc
One Day £tbc £tbc
Promotion on a tight budget? We can promote your brand or product to students on your behalf, by distributing your flyers or samples at the Freshers’ Fair (and around campus if there are any remaining after the Freshers’ Fair).
Flyers: £250 (Per 2000) Samples: From £500* (Per 2000) *additional license fees payable for food and drink samples.
Other sample distribution opportunities around campus are available at £500 per 2000 items. 9
Staff Uniform Sponsorship Do you want YOUR brand to be seen on a continual basis? LiverpoolSU employs around 100 student staff to work across our student-facing departments; reception, retail, digital content and on-campus promo staff. These students wear a branded LiverpoolSU t-shirt or hoodie at all times. This opportunity allows tens of thousands of students to be exposed to your brand all year round! The below prices are for our t-shirts and hoodies.
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Sponsor logo size/position:
Cost:
Back: 150mm x 150mm Sleeve: 50mm x 50mm
£2,500 £1,250
MEDIA PACK | 2016 2017
MEDIA PACK | 2016  2017
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Wall Planner Advertisements Our wall planners are an academic calendar and are distributed to 7,500 students directly at events including Welcome Week Fairs and around campus. They’re an unlimited way to have an on-going impact for an all-year campaign.
Advertisement Size:
Cost Per Ad:
90mm (w) x 90mm (h) 90mm (w) x 140mm (h)
£250 £375
Closing date for this opportunity is 31st August 2016.
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ONGOING ADVERTISEMENT THROUGHOUT THE YEAR Ensure your brand is refreshed and not forgotten after the September hustle and bustle has calmed down! Face to face With numerous hot spots across campus we can provide the perfect opportunity for you to interact with our students face to face. We can offer a variety of targeted locations throughout LJMU for this exciting opportunity.
Cost Per Stall:
Category:
Cost (excl. VAT):
One Day = From £250*
High Medium Low Local Rate
£400 £250 £100 £75
* price depends on date and location/expected footfall.
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MEDIA PACK | 2016 2017
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Website Advertisements The one place that contains ALL the information students need! The LiverpoolSU website is regularly visited throughout the year, making this an exciting way to promote your brand to new and returning students. Prices listed below are for 1 calendar month.
Website Stats for August/September 2015
Advert Size: 728px (w) x 90px (h) Cost: £500 (Aug - Sep) £350 (Oct - Jul)
31,919 Users
201,771 Page Views
57,276 Sessions
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52% of visitors in this period are new visitors.
Opportunities are limited so we suggest you book early to avoid disappointment.
MEDIA PACK | 2016 2017
MEDIA PACK | 2016  2017
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Social Media Advertisements LiverpoolSU has an active and engaging social media presence with over 19,000 followers on Facebook and Twitter. Prices listed are per individual posts. For multiple communications, please get in touch. We have a whole range of year-round opportunities for you to gain maximum exposure to your brand, both on campus and digitally.
Facebook Promotions:
Cost:
50 words inc link &/or tag As above & image
£50 £75
Twitter Promotions: 140 characters inc link &/or tag As above &image
£50 £75
*Special Offer Combined Facebook & Twitter package: Include image, link &/or tag on both platforms 18
£125
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Flyering LiverpoolSU can flyer on campus on your behalf, ensuring that your message gets to LJMU students in a timely manner. This is a great opportunity for an organisation running a campaign and wanting to reach a large number of students in a short space of time.
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Quantity:
Cost:
1,000 2,500 5,000
£400 £700 £1,250
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SPONSORSHIP Your opportunity to stand out from the crowd. LiverpoolSU has a number of sponsorship opportunities for brands. Each year we hold a number of campaigns and events including:
• Amazing Teaching Awards • LiverpoolSU Loves You Awards • Varsity Each of these events holds a great opportunity for a sponsorship deal. We are particularly interested in hearing from brands that want to gain exposure across a number of channels (print and digital) and would like to sponsor any of the above opportunities.
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MEDIA PACK | 2016 2017
MEDIA PACK | 2016  2017
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Amazing Teaching Awards We host an Awards evening to recognise the best LJMU staff who go above and beyond to help LJMU students. Approximate engagement: 9,000 students For the package of the Amazing Teaching Awards, you will receive: • Your Logo on every material produced for the Amazing Teaching Awards • 2 x flyering opportunities across campus – dates to be decided by you • 2 x on site stall days where you can have face to face interaction with our students at our Byrom Street campus • 3 Facebook and 3 twitter posts - both with a link • 4 seats at the event • Promotional material on tables of the award
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MEDIA PACK | 2016 2017
LiverpoolSU Loves You We host an Awards evening each year to recognise the best of our students; individuals, societies and sports teams.
TO BOOK
Or discuss our media sales opportunities in more detail
Approximate engagement: 8,500 students For the package of LiverpoolSU Loves You, you will receive: • Your Logo on every material produced for LiverpoolSU Loves You • 2 x flyering opportunities across campus – dates to be decided by you • 2 x on site stall days where you can have face to face interaction with our students at our Byrom Street campus • 3 Facebook and 3 twitter posts - both with a link • 4 seats at the event • Promotional material on tables of the awards • Present one award plus speech
MEDIA PACK | 2016 2017
Please Contact Business Development Team Liverpool Students Union John Foster Building Mount Pleasant L3 5UZ Email: mediasales@ljmu.ac.uk Telephone: 0151 231 4900
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LiverpoolSU.com
@LiverpoolSU
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