MEDIA PACK 2015-2016
CALENDAR 2015/16 New students looking for accommodation Students arriving at University
Student loan payments Freshers’ Fair
Students head home
Sabbatical Officer Elections Student loan Refreshers payments Fair
Student loan payments
2 The Freshers’ Fair queue 2014
LiverpoolSU Loves You Awards
Rate Your Landlord event
Amazing Teaching Awards
Graduation Ceremonies
INTRODUCTION Are you tired of spending thousands of pounds on media? Trying to reach out to the student market? Have you considered advertising directly to students via LiverpoolSU? Liverpool Students’ Union (LiverpoolSU) are the heart and voice for all Liverpool John Moore’s University (LJMU) students and we have opportunities to be able to reach our students before they even arrive in the city. Make sure this year your company is first to market! With access to over 24,000 students, advertising through us gives you the opportunity to reach out to our students in a range of different ways. LiverpoolSU represents all LJMU students and provides ways for enhancing and supporting students’ academic, social and work life. Whether you are interested in advertising to students, engaging with the student market, or looking to better understand the student audience through research; we can help you reach students in a variety of unique and effective ways by creating tailored packages to meet your needs! We are confident that we are able to assist you with your marketing objectives – we have the essential channels to be able to connect you with our students. LiverpoolSU is a not-for-profit charity. That means that all of the income we generate through media sales and other avenues goes back into our day-to-day work, improving the lives of our members and ensuring that we offer the necessary support to enable them to succeed.
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WHY ADVERTISE WITH US
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Students have spending power
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Students are always keen to try something new
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We have direct access to LJMU students
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When combined with participation, frequency of visit and student universe numbers, students generate 783 million purchases - just under 10% of total on trade purchases
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81% of students say the recession has had little or no impact on their spending habits
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The average student now spends around ÂŁ8,820 (National Student Money Survey 2014) per year; this puts the total size of the student market at over ÂŁ20BN annually
FACTS & FIGURES Helping you find the audience you want!
Young (18-21)
Male: 9,053 (46%)
Mature (22+)
Female: 10,616 (54%)
8,000+
students attended welcome week stalls
Over 90,000 unique website views between 1st August and 30th September 93% of our students use Facebook on a regular basis 5
THE OPPORTUNITIES ARE ENDLESS Before Students Arrive! Mailing Inserts Each year, LiverpoolSU sends a direct mailing to each of the 5000+ new students. Inside contains a welcome letter, information about our welcome week Fortnight (including the Night-time events and Welcome Week Fairs). We also have space for A5 flyers.
Cost:
A5 x 5,000 = £800
Welcome Guide Advertisements The Welcome Guide is a 32 page guide which showcases everything that a student can get involved with during their first few months of University. We produce 10,000 copies that are sent directly to new students before they arrive, distributed throughout campus to returning students and at our Freshers’ Fair too. The Welcome Guide is a great way to showcase your brand to new students.
Cost:
Quarter page = £200 Half page = £300
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*All rates subject to VAT
Full page = £550 Inside front cover = £650 Inside back cover = £650
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JULY
Opportunities are limited so we suggest you book early to avoid disappointment
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Freshers’ Weeks Sponsorship Want to be the FIRST to reach the students and leave a reminder on 2,000 students’ wrists? Then read on... We have an opportunity for an organisation to sponsor our Freshers’ Fest package of night time events over two weeks. The wristbands are made from fabric and students have to wear these wristbands for a minimum of ten days however often they wear them until they fall off! Our package is tremendously popular amongst first year students, selling out last year, and includes some of Liverpool’s biggest student nights. As part of this opportunity, a sponsor can expect to receive:
• Logo on 2,000 printed fabric wristbands • Logo on all promotional materials (Posters, direct mailing to all • • • •
5,000+ new LJMU students, advert within the LiverpoolSU Welcome Guide) Logo & text on LiverpoolSU website throughout August & September Promotional email to all wristband purchasers Regular Social Media activity (scheduling to be agreed) Branded presence at all 11 nights of events plus the Welcome Ball event
To grab this EXCLUSIVE opportunity to be FIRST to get your message across to our students, contact us without delay!
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*All rates subject to VAT
30 SUBMIT BY
JUNE
Opportunities are limited so we suggest you book early to avoid disappointment
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Student Map Advertisements YOUR opportunity to reach thousands of students continually in one purchase! LiverpoolSU creates a student-friendly map to be distributed on move-in to show students key places on campus, but also to aid them in finding city landmarks. We are able to give your company the opportunity to work with us, and display advertisements. If your brand or organisation shares our values and are student friendly, then this opportunity is not to be missed. This map will be printed and distributed throughout Halls of Residences on move-in weekend and around campus, as well as at LJMU and LiverpoolSU Welcome Week events and fairs.
Advertisement size: 90mm x 90mm
Cost:
Advertisement = ÂŁ350
*All rates subject to VAT
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Students Have Arrived! Welcome Week Opportunities The first welcome to the students! LiverpoolSU is proud to announce that this year’s Freshers’ Fair is going to be the biggest and best yet! We will be landing at the ACC Liverpool on 29th & 30th September! And this could be your chance to interact amongst thousands of students. Last year our Freshers’ Fair took place and saw nearly 8,000 students... This year at ACC Liverpool on 29th & 30th September we aim to raise the bar and see over 10,000 students attend by using our free personalised bus service, we will be grabbing students across our campus and dropping them off at the front door to you! That is an average price of 22p per face to face interaction with students can you really afford to miss out...? With ultimate brand and business exposure, there are many benefits from our move to ACC Liverpool. From distribution of event print to 16 x Liverpool leisure centres, 24 Liverpool Libraries, 13 x Wirral libraries to the inclusion in the Echo Arena generic advertising campaigns with social media posts reaching a following of over 44K, this will certainly be an event that you will need your brand to be associated with.
Stall Type: Standard Premium Charity
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*All rates subject to VAT
Two Days: £1,700 £1,900 £500
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Goody Bag Inserts We provide 10,000 goody bags for students on arrival. These are distributed through Halls of Residences and (any left overs) at our Fresher’s Fairs. These bags are a great low-cost way to ensure that your brand gets to our students.
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We have an opportunity not to be overlooked for a brand to co-sponsor our Goody Bags, alongside LiverpoolSU. This gives your brand the added bonus to stand out above the rest! For more information, get in touch. Insert Type Cost per (2,000)
Product sample: £700
Flyer (A5): £500
Staff Uniform Sponsorship Do you want your brand to be seen on a continual basis? LiverpoolSU employs over 250 student staff to work across our student-facing departments; reception, retail, digital content, mini LiverpoolSU, Halls and Community Reps and Promo Staff. These students work on Campus every week and wear a branded LiverpoolSU t-shirt at all times. This opportunity allows thousands of students to be exposed to your brand all year round!
Sponsor logo size: 150 x 150mm = £2,500
50 x 50mm = £1,250
*All rates subject to VAT
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Hall Drops The opportunity for your brand to be in the student homes! Literature delivered right to student’s doors, where thousands of students can take more in within their own surroundings. Stand out from others who want the students to go to them- now you will be able to go to them!
Quantity: 1,000 2,500 5,000
Cost: £450 £850 £1,200
Wall-planner Advertisements Our wall planners are an academic calendar and are distributed to 5,000+ students directly within Halls of Residences, at Welcome and inductions and at our Welcome Week Fairs. They’re an unlimited way to have an on-going impact for an all-year campaign.
Advertisement Size: 90mm x 90mm 180mm x 90mm
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*All rates subject to VAT
01 SUBMIT BY
AUG
Cost per ad: £200 £325
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Opportunities are limited so we suggest you book early to avoid disappointment
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Ongoing advertisement throughout the year Ensure your brand is refreshed and not forgotten after the September hustle and bustle has calmed down!
Face to face With numerous hot spots across the student campus we can provide the perfect opportunity for you to interact with our students face to face. We can offer a variety of locations throughout LJMU campus for this exciting opportunity.
Price per stall for one day: £450
Welcome Guide Puff-piece Having a puff-piece instead of a standard article provides a great opportunity to disguise your advertisement as a piece of journalism. Instead of having a basic full-page advertisement, this opportunity can be spread over one or more pages. You can supply content yourselves or we can have it written by a student, much like a review piece, positively displaying your brand.
No. of pages (A5)
Content Provided
Content Written
1 page 2 pages 4 pages
£400 £550 £900
£550 £750 £1,250
*All rates subject to VAT
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Refreshers Fair Stalls Want to get some exposure mid-way through the academic year and come face to face with over 3,000 students? With students returning after their Christmas break, we give you the prime event to be able to show your brand to our students one more time! Our Refreshers Fair is a pronounced and affordable way to get your brand noticed by a large number of students over one day.
Stall Type Standard Premium Charity
Cost
£300 £400 £100
Website Advertisements The one place that contains ALL the information students need! The LiverpoolSU website is regularly visited during August and September each year, making this an exciting time to promote your brand to new and returning students. Prices listed below are for 1 calendar month.
Advertisement size:
90px x 728px (web banner)
Cost
£400 August/September £225 other calendar months
*All rates subject to VAT
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Social Media Advertisements Want to get your message out to over 16,000 students? LiverpoolSU has an active and engaging social media presence with over 16,000 followers on Facebook and Twitter alone. Prices listed are per individual posts. For multiple communications, please get in touch. We have a whole range of year-round opportunities for you to gain maximum exposure to your brand, both on campus and digitally.
Facebook Promotions
Cost
Twitter Promotions
Cost
150 words 150 words & photo OR link
£40 £60
140 characters 140 characters & photo OR link
£40 £90
Flyering LiverpoolSU can flyer on campus on your behalf, ensuring that your message gets to LJMU students in a timely manner. This is a great opportunity for an organisation running a campaign and wanting to reach a large number of students in a short space of time.
Quantity Cost
1,000 £350
2,500 £700
5,000 £1,200
Digital Screens We have 5 digital screens – one at the heart of each campus where you can bring your message to life.
Prices start from £150 (excluding VAT)
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*All rates subject to VAT
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SPONSORSHIP Your opportunity to stand out from the crowd LiverpoolSU has a number of sponsorship opportunities for brands. Each year we hold a number of campaigns & events;
Rate Your Landlord Amazing Teaching Awards LiverpoolSU Loves You Awards Each of these events holds a great opportunity for a sponsorship deal. We are particularly interested in hearing from interested brands that want to gain exposure across a number of channels (print and digital) and would like to sponsor any of the above opportunities.
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Rate Your Landlord Each year we run a campaign which asks students to ‘Rate their Landlord’ – we hold an Awards evening where we recognise and reward the landlords rated the best by students in the city. Approximate engagement: 14,000 students For the package of rate your landlord, you will receive:
• Your logo on every material produced for Rate Your Landlord
• 2 x flyering opportunities across campus – • • • • •
dates to be decided by you 2 x on site stall days where you can have face to face interaction with our students at our Byrom Street campus 3 Facebook and 3 twitter posts both with a link 4 seats at the event Promotional material on tables of the awards Present one award plus speech
*All rates subject to VAT
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LiverpoolSU Loves You We host an Awards evening each year to recognise the best of our students; individuals, societies and sports teams. Approximate engagement: 8,500 students For the package of LiverpoolSU Loves You, you will receive:
• Your logo on every material produced for LiverpoolSU Loves You • 2 x flyering opportunities across campus – dates to be decided by you • 2 x on site stall days where you can have face to face interaction with • • • •
our students at our Byrom Street campus 3 Facebook and 3 twitter posts - both with a link 4 seats at the event Promotional material on tables of the awards Present one award plus speech
Amazing Teaching Awards We host an Awards evening to recognise the best LJMU staff who go above and beyond to help LJMU students. Approximate engagement: 9,000 students For the package of The Amazing Teaching Awards you will receive:
• Your logo on every material produced for • • • • •
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The Amazing Teaching Awards 2 x flyering opportunities across campus – dates to be decided by you 2 x on site stall days where you can have face to face interaction with our students at our Byrom Street campus 3 Facebook and 3 twitter posts - both with a link 4 seats at the event Promotional material on tables of the awards
*All rates subject to VAT
TO BOOK: Please contact Nadine Taylor, Business Development and Events Co-ordinator, Liverpool Students’ Union, John Foster Building, Mount Pleasant, L3 5UZ Email: mediasales@ljmu.ac.uk Telephone: 0151 231 4900
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/LiverpoolSU @LiverpoolSU liverpoolsu.com