REACH, ENGAGE & INSPIRE 20,000 LJMU STUDENTS THIS YEAR . . .
*images of JMSU student life
WE’RE AT THE HEART OF LJMU STUDENT LIFE Are you looking to reach out to the student market? Want to give your brand exposure to a captive audience of 20,000+ students? Want to work with an organisation that understands students better than anyone? Then you need to advertise with us. We’re at the heart of LJMU Student Life. We can offer a range of opportunities and channels for you to reach our students, even before they arrive. Whether you are interested in advertising to students, engaging with the student market, or looking to better understand the student audience through research, we can help you reach students in a variety of unique and effective ways by creating bespoke, tailored packages to meet your needs. LiverpoolSU is a charitable organisation, which means all income generated via media opportunities is used to improve the lives of LJMU students.
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SAVE THE STUDENT 2016
Rent £385
Food £124
Socialising £64
Travel £52
Bills £49
Other £35
Clothes £34
Books £26
Mobile Phone £20
THE SPENDING POWER OF STUDENTS The average student now spends around £9,500 per year; this puts the spending power of LJMU students at £200 million+ per year. 2.
LJMU STUDENT STATS
21,000+ LJMU STUDENTS
46%
MALE
54%
FEMALE
WHY ADVERTISE WITH LIVERPOOLSU? པཔ Students have spending power. པཔ Students are keen to try something new. པཔ We have exclusive access to LJMU students. པཔ We’re their Students’ Union, a brand they trust. པཔ We can tailor packages to suit all of your marketing needs. པཔ We have the insight and experience to ensure you get maximum return on investment. 3.
Before THEY Arrive Mailing Inserts Each year, LiverpoolSU sends a direct mailing to each of the 5,000 students coming to study at LJMU. Inside is a welcome letter, information about our Freshers’ Fortnight and limited space for A6 promotional flyers.
SIZE
QUANTITY
COST
A6
5,000
£1200
Closing date: 1st August 2017
Welcome Guide Advertisements The Welcome Guide (A6) showcases everything that a student can get involved with during their first few months of university. We produce 7,500 copies that are distributed within the mailing insert, in Halls of Residence and at our Freshers’ Fair. The Welcome Guide is the perfect way to showcase your brand to new students.
Closing date: 1st August 2017
AD SIZE
QUANTITY
1/2 A6 page
£300
Full A6 page
£400
Inside front cover
£700
Inside back cover
£700
NOTE! Opportunities are limited so we suggest you book early to avoid disappointment. 5.
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Freshers' Fortnight Sponsorship Do you want to be the first brand to reach the students and leave a reminder on thousands of LJMU student’s wrists?
A sponsor can expect to receive:
We have an exclusive opportunity for a brand/ company to sponsor our Freshers’ Fortnight package. Our fabric wristbands are worn by students for weeks, or until they fall off! Our wristband packages are extremely popular amongst first year students (selling out every year without fail) and includes some of Liverpool’s biggest student nights.
པཔ Their logo on all promotional materials including posters, direct mailing to all 5,000+ new LJMU students, and an advert within the Liverpool Students’ Union Welcome Guide.
Get in touch to secure this EXCLUSIVE opportunity to be the first brand in front of students when they arrive.
པཔ Promotional email to all wristband purchasers.
Closing date: 1st August 2017
པཔ Their logo on 4000 printed fabric wristbands.
པཔ Their logo & text on LiverpoolSU website throughout August & September.
པཔ Regular social media activity (scheduling to be agreed). པཔ Opportunity for presence at night-time events.
NOTE! Opportunities are limited so we suggest you book early to avoid disappointment.
7.
Freshers' Fair 2017 Join us at our Freshers’ Fair where we welcome up to 10,000 students to highlight the best that LiverpoolSU and the city has to offer. This is an optimum opportunity to create an impact with students, with prices starting at just 15p per face to face interaction. This year we’ll be holding our Freshers’ Fair on Wednesday 27th & Thursday 28th September 2017 at the iconic Exhibition Centre Liverpool, part of the ACC complex. Make sure you get your spot to interact with up to 10,000 students. Places are limited, so book now!
STALL TYPE
1 DAY COST
2 DAY COST
Premium
£1,975
£1,275
Standard
£1,825
£1,075
Charity
£625
£375
Outside
POA
POA
refreshers' fair 2018 Keep your brand in the minds of students all year by getting involved with our famous Refreshers’ Fair. Hundreds of students visit to claim freebies and learn about products and services available. Date TBC.
OTHER OPPORTUNITIES Can’t attend the Fair? We also have other great opportunities where you can showcase your brand to students...
OPPORTUNITY
COST
Sampling (per 1,000)
£500
Flyering (per 1,000)
£500
STALL TYPE
COST
Premium
£600
Standard
£500
Charity
£250
9.
WALL PLANNER ADS Our wall planners are an academic calendar and are distributed to 5,000 students directly within Halls of Residence, at inductions and at our Freshers’ Fair. They’re an unlimited way to have an on-going impact for an all-year campaign.
Closing date: 1st August 2017
AD SIZE (w x h)
COST PER AD
90 x 180mm
£400
90 x 90mm
£275
STAFF UNIFORM SPONSORSHIP
Do you want your brand to be seen continually? LiverpoolSU employs over 100 student staff to work across our student-facing departments. These students wear branded LiverpoolSU clothing at all times. This opportunity allows thousands of students to be exposed to your brand all year round.
LOGO SIZE
PRICE
150mm x 150mm
£2,500
50mm x 50mm
£1,250
11.
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
FACE TO FACE Come on-site to LiverpoolSU where we can provide the perfect opportunity for you to interact with our students face-to-face. We offer you the chance to engage with students whilst they’re free in between classes, grabbing a refreshment from the university café or using the new facilities in our social spaces on campus.
12.
STALL PER DAY
COST
September - October
£400
November - February
£300
March - May
£200
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
FLYERING Don’t leave it up to the students to come to you - get your literature or freebies delivered right into the hands of students on campus or at their doors.
QUANTITY
COST
1000
£450
2500
£850
5000
£1200
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
DIGITAL SCREENS Located in our main campus buildings, our screens are your chance to get your brand seen by hundreds of students each day. Our adverts run for 10 seconds in a loop of 6.
TIME PERIOD
COST
PER WEEK
£100
PER FORTNIGHT
£275
PER MONTH
£600
15.
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
WEBSITE ADS Our website is a social hub of need-to-know information for current and prospective students. We have an average of 85,000 visitors and 29,000 page views each month. There are different ways to advertise; from banner adverts to advertorial style news pieces on our website. We can help you drive traffic to your own website(s) and aid with measuring the impact of your marketing campaigns.
16.
QUANTITY
COST
728 x 90 px (per month)
£400
728 x 90 px (per term)
£1200
728 x 90 px (per year)
£2500
Mid homepage banner (per month) News piece (300 words + picture)
£500 £300
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
SOCIAL MEDIA ADS Want to get your message out to over 19,000 followers? LiverpoolSU has an active and engaging social media presence with over 20,000 followers on Facebook and Twitter. Prices listed are per individual post. For multiple communications, please get in touch. We have a whole range of year-round opportunities for you to gain maximum exposure to your brand, both on campus and digitally.
FACEBOOK PROMO
COST
50 Words, photo, hashtag or link
£75
TWITTER PROMO
COST
135 Characters, photo, hashtag or link
£75
TWITTER & FACEBOOK COMBO
COST
Both with hashtag or link
£120
19.
ONGOING ADVERTISEMENTS Ensure your brand is remembered once the Freshers’ hustle and bustle has calmed down!
POSTERS Our poster sites are located across campus in our bustling social spaces. They are in high footfall areas of the buildings and guaranteed to give your brand, campaign or activity maximum exposure.
SIZE
COST
A3 (per month)
£30
SIZE
COST
6ft x 3ft (per month)
£300
PVC BANNER Do you want to raise brand awareness quickly? A PVC banner located outside the campus buildings in high footfall areas can help you achieve this. Guide size 6ft x 3ft, but please contact us to discuss specific requirements.
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EVENT SPONSORSHIP LiverpoolSU has a variety of sponsorship opportunities for brands. Each year we hold a number of campaigns & events:
FOR EACH EVENT, YOU WILL RECIEVE:
EXAMPLE EVENT: UNION AWARDS
པཔ Your logo on every material produced for the chosen event.
པཔ Our annual awards process that celebrates the contribution and impact that our clubs and societies have on students at LJMU. This culminates with our annual awards ceremony, the LiverpoolSU Awards, held in April.
པཔ 3 x flyering opportunities across campus. (dates to be decided by you) པཔ 3 x on site stall days where you can have face-to-face interaction with our students.
པཔ Digital screen advertising for two months.
པཔ This is a chance for everyone to acknowledge and celebrate all of the hard work our student volunteers put in to make our clubs and societies truly amazing, whilst also celebrating the amazing achievements of the past year.
པཔ 4 seats at chosen event.
པཔ Approximate engagement: 5000 students.
པཔ 4 Facebook and 4 Twitter posts.
པཔ Present one award plus speech. པཔ Advertorial included in booklet/advertising at each event. པཔ Promotional material on tables of the awards.
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For more info, or to book any of these exclusive opportunities, contact: Craig Clarke Business Development Manager c.clarke@ljmu.ac.uk 0151 231 4900