Contents: The only way to kick off the academic year! Let’s Work Together A Little More About Us The Main Event: Welcome Fair Mailing Inserts Hall Drops Welcome T-shirt Sponsorship Evening Event Sponsorship Wall Planner Goody Bag Inserts Welcome Guide Promotional Stands Welcome Corporate Sponsorship
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Let’s Work Together: Join us in celebrating the new academic year and kicking off the official Freshers events for University of Liverpool students. Welcoming over 5000 new starters to the exciting adventure that is Uni life and getting reacquainted with our 21,000 returners, Welcome Week is the best way to grab our students’ attention from the word go! Liverpool Guild of Students (that’s us) is the Student’s Union for the University of Liverpool. Priding ourselves on being the heart of campus, we hold the key to grabbing the students’ attention in the most effective way.
Whether you’re looking to advertise or want to tap into the dynamic student market in Liverpool, we have opportunities to suit every marketing plan and budget! Take a look at the exciting media opportunities that await you at Liverpool Guild of Students. Can’t see what you’re looking for? Bespoke packages can be created for individual clients. We are looking forward to working with you.
Glen Whitcroft Media Sales Manager Tel: 0788 745 4681 Email: glen.whitcroft@liverpool.ac.uk
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A Little More About Us: OVER 7,500 STUDENTS WALK THROUGH OUR BUILDING EVERY DAY
13.5K LIKES
15.7K FOLLOWERS
3K FOLLOWERS
193,000 UNIQUE VISITORS DURING 16/17 ACADEMIC YEAR
450,000 VISITS DURING 16/17 ACADEMIC YEAR
HOME TO OVER 230 SOCIETIES
SOLD 152,523 PINTS DURING 16/17 ACADEMIC YEAR
60% AVERAGE EMAIL OPEN RATE FOR WELCOME WEEK 2016 & 2017
MOUNTFORD HALL IS THE 2ND BIGGEST CONCERT VENUE IN LIVERPOOL
SOLD 202,240 DRINKS IN STARBUCKS DURING 16/17 ACADEMIC YEAR
2016 STUDENT UNION OF THE YEAR
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The Main Event: Welcome Fair: The highlight of our daytime Welcome events – Welcome Fair transforms our building into a hub of freebies, all of our very best activity groups and volunteering opportunities and a who’s-who of the best student brands.
Running over two days, this event is undeniably the best way to get students on board with your offer.
Opportunities include:
Stalls Standard Premium Charity Outside Experiential
Welcome Fair dates for 2018 are 20–21 September. 1 Day £950 £1,150 £250 £1,200 POA
2 Days £1,500 £1,700 £400 £1,800 POA
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Mailing Inserts: Making sure our students are prepped and counting the days down to Welcome, we send a little sneak preview in the post before they arrive at the start of the year. Your involvement would ensure brand awareness before they’ve even stepped on campus. Opportunities include:
New Students (approx. 5,000) Returning Students (approx. 19,000)
ÂŁ1,000 ÂŁ2,500
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Hall Drops: Spark students’ interest from the moment they move in, as we are on hand to welcome them to their new halls of residence with a selection of great offers and flyers.
Opportunities include:
1,000 Flyers 2,500 Flyers 5,000 Flyers
£450 £850 £1,200
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Welcome T-shirt Sponsorship: 50 Welcome Assistants are kitted out in T-shirts and are on hand to help new students move into halls of residence every year. Have your brand splashed on their clothing so it’s noticed from the moment students arrive. Opportunities include:
T-shirt (logo size 150mm x 150mm)
ÂŁ1,000
Evening Event Sponsorship: Our exciting and diverse programme of Welcome events is the perfect introduction for our new students and the only way to kick off the academic year.
Opportunities include:
Your Sponsorship (including exclusivity) POA
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Wall Planner: The most wanted freebie at Welcome Fair, our Wall Planner is packed with key academic dates and social events. With over 8,000 distributed every year it is the most popular decoration in any student house. Opportunities include:
Sponsorship (including exclusivity) Advertising
POA ÂŁ200
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Goody Bag Inserts: Students flock to the Welcome Fair in search of the best freebie. We pack and distribute 5,000 goody bags full to the brim of fabulous freebies – and your own offer can be included!
Opportunities include:
Bag Sponsorship (including exclusivity) Leaflet inserts Product inserts
POA £700 £1,500
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Welcome Guide: Our annual Welcome Guide is a bible for new and returning students with everything they need to know about the Guild. 5,000 copies are printed and dished out at Welcome Fair and across the various halls of residence. Opportunities include:
Overall sponsorship (front & back cover) Full page advert Half page advert Quarter page advert Limited opportunities are available, so book early! Closing date for this booking is 31st July.
£650 £550 £300 £200
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Promotional Stands: Welcome Week is one of the busiest times in our calendar and our building becomes a hub of student activity. Any stalls on our internal street will benefit from streams of student traffic and will grab their attention from the get go. Opportunities include:
Your stall (Available exclusivity)
From ÂŁ500
Welcome Corporate Sponsorship: Welcome Week + your brand = the perfect match. In being the official face of Welcome week you would be gifted the ultimate brand awareness on campus. Holding pride of place at all our events, activities and in our publicity, everyone will know your name! Opportunities include:
Branding on all promotional materials issued Logo on 2000+ tickets Promotional email to ticket holders Branding at evening events Stall at Welcome Fair
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