Welcome to the 2025 Eco Angus Bull Sale
Dear Friends,
We are excited to welcome you to our first annual bull sale, hosted at Sugar Valley Stockyards in Gering, Nebraska. This year marks another significant milestone in the journey of Eco Angus, and we are thrilled to share with you the outstanding lineup of bulls that we have carefully bred and prepared for your consideration.
Our journey began over four decades ago in northeast Wisconsin, where Marc Braun’s breeding philosophy prioritized the breeding of maternal and reproductive traits alongside carcass quality, the signature traits of cattle raised in the Upper Midwest. A significant turning point came when Kevin Verheyen joined forces with the program, bringing a shared vision and a focus on the Lady cow family as the cornerstone of our registered Angus business. This collaboration helped propel the momentum needed to expand westward. In 2017, the program took a transformative step by leasing Muddy Creek Ranch in Lisco, Nebraska, and the Randy Doorman Family Ranch in Oshkosh, Nebraska. In the summer of 2018, Shea Esser joined the team to manage the ranches in Nebraska, bringing with him a discerning eye for cattle that has helped shape our herd into what it is today.Rooted in respect for nature’s principles and inspired by the resilience embodied in Darwinism, Eco Angus embraced the challenges of Nebraska’s diverse and expansive landscapes. This approach, combined with our team’s dedication and continued emphasis on carcass quality, has helped naturally and scientifically select the high-performing, durable bulls you will see in the sale ring on February 22nd.
This year’s offering includes 61 bulls, each representing the culmination of generations of focused breeding. We strive to carefully balance calving ease, feet and udder quality, growth and performance, and carcass merit. Whether you are building a cow herd focused on female quality and longevity, raising pounds of beef to sell as feeder calves, or finishing your calves to sell fat cattle on a grid; we are confident that these bulls will provide the genetic tools you need to move your operation forward. At Eco Angus, our mission is to support cattle producers who share our commitment to profitability and sustainability. Our program has always been rooted in providing practical solutions that reduce input costs and enhance herd performance. We want to empower producers like you to succeed in an ever-evolving industry.
In addition to showcasing this set of bulls, we look forward to hosting you for a day of camaraderie and networking. Lunch will be served, and our team will be on hand throughout the day to answer any questions and assist with your needs.
Thank you for joining us for this inaugural event. We value your trust and interest in our program, and we look forward to the opportunity to partner with you in achieving your goals. If you have any questions before the sale, please do not hesitate to reach out.
Sincerely,
Marc Braun and Shea Esser
Sale Information
LOCATION
815 MORRISON RD • GERING, NE 69341
AUCTIONEER
Del Ray Kraupie (308) 279-1692
SALE DAY PHONES
Shea Esser (608) 778-2913
Marc Braun (920) 858-8338
Steve Flower • SVS (308) 641-0366
Jake Kraupie • SVS (308) 279-0235
Blake Tucker • LiveAg (308) 660-3963
Cody Nye • Tri State (308) 760-8588
Will Harsch • American Angus Association (740) 272-1386
ACCOMMODATIONS
Cobblestone Inn, Gering, NE • (308) 663-7660
Ask for Eco Angus Room Rate
PAYMENT TERMS
Cash or Check (payable to Eco Angus LLC) Bulls will not be delivered prior to payment. Registration papers will not be transferred until payment is cleared.
TERMS AND CONDITIONS
All bulls sell under the terms and conditions of the American Angus Association. Announcements made sale day from the auction block and on the supplement sheet take precedence over any information posted in the sale catalog. Eco Angus retains one-third semen interest in all bulls selling. Buyers receive full possession and salvage value.
FERTILITY TESTING
All bulls in the sale are guaranteed breeders and will have passed a breeding soundness exam and have a fertility certificate from Dr. Kara Sutphen of Hyannis Veterinary Services. Scrotal measurements were taken January 7, 2025.
HEALTH
All bulls have been boostered with Cattlemaster Gold FP 5 VL5, Fusogard, Autogenous Pinkeye vaccine, and poured with Clean-Up II onJanuary 7, 2025. Bulls have tested negative for BVD and Trichomoniasis. Some of the bulls were used as yearlings and are not virgin bulls. All have tested negative for Trich and passed a breeding soundness exam since use.
ABSENTEE BIDDING
Anyone wishing to bid who cannot attend the sale can bid online at LiveAg https://live-ag.com/ or Cattle USA https://www.cattleusa.com/, or place a phone bid with any of the sale day contacts. Eco Angus 100% guarantees sight unseen bulls if selected by someone from our team for you.
Sale Schedule
FRIDAY, FEBRUARY 21, 2025
Bulls available to view at Sugar Valley Stockyards after 1:00 PM
SATURDAY, FEBRUARY 22, 2025
10:00 AM: Bull Viewing Opens 12:00 PM: Lunch is Served (Food prepared by MeMaw’s Barnyard Eats) 2:00 PM: Bull Sale Begins
VOLUME DISCOUNT
3% on 3 bulls, 4 % on 4 bulls, and 5% on 5 or more bulls.
GUARANTEE
Bulls selling for $4000 or more include a first season guarantee for disposition and a guarantee against injury and fertility issues. If a comparable replacement is available, one will be provided. If not, credit towards a future sale will be given. Breeding season is defined as a 60 day window following the first day of turnout. After a bull is turned out to breed, a credit of 75% of the purchase price less the salvage value will be given. We ask that your herd veterinarian provide a written and signed statement describing the bull and the injury. You keep the check for salvage value and provide a copy of the value received. This guarantee excludes situations of gross neglect or wilful misconduct on the part of the buyer. All warranty claims from this sale must be made prior Dec. 1, 2025
DELIVERY
Buyers who take their bulls home the day of the sale will receive a credit of $100 per bull picked up. Bulls will be delivered following the sale at our convenience. Eco Angus will work to schedule it with you for the week following the sale. Delivery within 200 miles of the ranch in Lisco. Buyers outside of the 200 mile range, we will work with to get bulls to a central location at cost.
WINTER FEEDING
Bulls will be housed by Eco Angus until March 1, 2025. After March 1, 2025 the buyer of the bull will be charged $4 per head, per day for feed costs. All bulls must be picked up or delivered no later than May 1, 2025.
LIABILITY
All persons who attend this sale do so at their own risk, legal or otherwise, for their safety or for the behavior of the animals. The owners of Eco Angus, owners of Sugar Valley Stockyards, and any sale staff assume no liability for property loss or any accidents that occur.
Catalog designed by JC Ranch Designs - Jessamyn Voss
MARC BRAUN
OUR TEAM
SHEA ESSER MADELINE ESSER Managing Director/CEOGeneral Manager Office Manager
AUSTIN REVOLINSKIDR. MARK ALLEN VICTOR NAVA Ranch Manager Geneticist Maintenance
THANK YOU TO OUR OWNERSHIP TEAM FOR THE OPPORTUNITY TO WORK FOR YOU TO GROW THIS BUSINESS. Jeff and Jena Betley Family • Greg and Allison Braun • Marc and Karen Braun Family • Bill and Becky Matzke Family
Brent and Sara Polzin Family • Kevin and Tammy Verhayen Family • Oshkosh Heifer Development Partners
THANK YOU TO OUR LANDLORDS FOR THE OPPORTUNITY TO BE STEWARDS OF YOUR RANCHES WHILE PURSUING OUR PASSION.
Gwen Jessen and Family (Muddy Creek Ranch) • Randy Doorman and Family (Doorman Land and Cattle)
A SPECIAL THANK YOU FOR YOUR COMMITMENT THROUGHOUT THE YEAR
Ryan Chenoweth • Riggin Herbert
THANK YOU FRIENDS, NEIGHBORS, FAMILY AND PAST CUSTOMERS THAT HAVE SUPPORTED US AND HELPED GET US TO WHERE WE ARE TODAY.
MARC AND KAREN BRAUN & GRANDKIDS
SHEA AND MADELINE ESSER FAMILY
AUSTIN REVOLINSKI, STACY AND GIRLS
BREEDING PHILOSOPHY
1. GENOMICS
Our entire cow herd and calf crop have been DNA tested in two of the largest cattle databases:
• HD50K at American Angus
• Zoetis and Leachman $Profit Indexes
The returned data enables informed mating decisions – focusing on improved quality and sustainability within our herd. Our team tailors our management strategies to ensure that our cattle perform optimally in various environments.
2. PHENOTYPIC EVALUATIONS
Structural Integrity
Our bulls travel alongside their mothers through rugged terrain, which is a true test of their structural integrity. We do not trim feet—cattle that cannot thrive in this environment due to poor foot structure are culled. Calves are never creep fed—we value seeing what each cow can achieve with the natural nutrients provided by the land. Bulls are also slowly developed on highroughage diets to ensure longevity for our customers.
Fertility, Longevity, and Maternal Characteristics
By using a rigid phenotypic culling criteria on our cows, we create cows and bulls that are balanced in performance and phenotypes. Cows are annually scored for feet and udder quality, along with disposition. Records are kept on spring and fall weights and body condition scores. Visual appraisal is still how we market cattle – we pride ourselves in cows that balance production and phenotype.
Carcass Traits and Performance on the Grid
Eco Angus is committed to using industry-leading technology and data generated from all phases of beef production. We maintain genomic-enhanced EPDs on all animals, including the cowherd and sale cattle, for maximum predictability of genetic merit. Eco Angus builds cattle that will work in grazing environments yet still produces cattle that top the current grids. Since 2020 we have collected Angus-sired ID carcass data on over 26,000 individual carcasses. Analysis of this data allows our team to evaluate the profitability of Angus genetics by sire. Whether it is carcass, feed intake, ultrasound carcass, udder, feet, or mature weight data – Eco Angus is committed to generating the data to create maximum informed EPDs to find the right genetics for the next generation.
3. DARWINISM
We believe that Darwinism is one of the most valuable management tools in our program. In this context, Darwinism refers to the natural selection process where only the most resilient cattle, capable of thriving in the rugged and unforgiving terrain of western Nebraska, are chosen to pass on their genetics. Genomics allow us to identify cattle with performance potential. Phenotypic evaluation by our experienced team helps us pinpoint cattle that are easy-doing, resilient, and eye-appealing. Finally, Darwinism puts these cattle to the test, and aids in selecting the best-performing females to build the next generation.
OUR COMMITMENT TO YOU
At Eco Angus, we take immense pride in the relationships we’ve built with our customers. Your success is our success, and we are dedicated to helping you achieve your goals. We deeply appreciate the trust you’ve placed in us by choosing our genetics. We will work with you along the way for your breeding needs. Our team is here to support you in every step of building a productive, profitable herd.
SALE BULL AVERAGE
AND
25% COMPARED TO AMERICAN ANGUS CURRENT SIRES
We rarely sell yearlings, M029 makes the list of exceptions for obvious reasons. This bull has been a phenotypic stand out since day one. His balanced design paired with his actual performance make him one of the most exciting bulls we have offered to date. He summered with his mother at the donor facility and weaned at 1,081lbs off the trailer the day he came home. He boasts an Actual Yearling Wt of 1,310 on the same high roughage ration the rest of these two year olds are on. Whether you are looking to add pounds or make good looking functional cattle - be sure not to overlook lot 3!
SIRE: SCHIEFELBEIN TOP GUN 522
DAM: ECO LADY 9023
SIRE: GB FIREBALL 672
4
Eco Fireball H985-L800
5
Eco Fireball 8030-L805
Heifer Safe, #1 Marbling bull in the offering. Out of a young, upcoming donor.
Calving ease with extra length of spine. Goes back to our high growth 389 donor.
6
Eco Tahoe J499-L020
TEHAMA UPWARD Y238
TEHAMA TAHOE B767
01/23/2023 • REG: #20845243 • L020 CED
SITZ UPWARD 307R
TEHAMA ELITE BLACKBIRD T735
TEHAMA MARY BLACKBIRD Y684S A V FINAL ANSWER 0035
TEHAMA MARY BLACKBIRD T073
STEVENSON TURNING POINT
ECO TURNING POINT 1632-8010ECO TEN SPEED 389-1632
ECO BARBARA J499
ECO BARBARA 8025 PA FORTITUDE 2500
ECO BARBARA 1630
MARB
One of our favorites of the bull sale. Lead off son of the long time proven sire Tehama Tahoe. Power and growth cow bull.
7
Eco Tahoe J028-L007
01/20/2023 • REG: #20845286 • L007
SITZ UPWARD 307R
TEHAMA UPWARD Y238 TEHAMA ELITE BLACKBIRD T735
TEHAMA TAHOE B767
TEHAMA MARY BLACKBIRD Y684S A V FINAL ANSWER 0035
TEHAMA MARY BLACKBIRD T073
S A V SEEDSTOCK 4838
MOHNEN SUCCESS 187 MOHNEN JILT 1968
ECO LADY J028
ECO INTERNATIONAL 2170-1611S
Heifer safe, tons of muscle
8
and length of spine.
J111-L002
01/18/2023 • REG: #20845256 • L002
SITZ UPWARD 307R
TEHAMA UPWARD Y238 TEHAMA ELITE BLACKBIRD T735
TEHAMA TAHOE B767
TEHAMA MARY BLACKBIRD Y684S A V FINAL ANSWER 0035
TEHAMA MARY BLACKBIRD T073
BARBARA J111 ECO BARBARA 1234 SINCLAIR EXTRA 4X13
Don’t over look this maternal specialist! Tons
9
Eco Tahoe J127-L018
J146-L001
Eco Jet Black 5126-L173
Eco Atlantis 8090-L085
COLEMAN CHARLO 0256
S A V RAINFALL 6846 S A V BLACKCAP MAY 4136
SQUARE B ATLANTIS 8060
ELBANNA
Eco Atlantis J001-L037
COLEMAN
Eco Atlantis J122-L077
Balances
20
Eco Atlantis J096-L036
01/25/2023 • REG: #20844142 • L036
COLEMAN CHARLO 0256
S A V RAINFALL 6846 S A V BLACKCAP MAY 4136
SQUARE B ATLANTIS 8060
ELBANNA OF CONANGA 1209CONNEALY CONSENSUS ELBASTA OF CONANGA 9703
STEVENSON TURNING POINT
ECO TURNING POINT 1632-8010ECO TEN SPEED 389-1632
ECO LADY J096
ECO LADY ANSWER 6138-8056ECO LADY ANSWER 844-5-156 ECO ABSOLUTE 389-6138
MARB
Another expressively muscled son of Atlantis.
21
Eco Atlantis 1202-L701
03/29/2023 • REG: #20864390 • L701
COLEMAN CHARLO 0256
S A V RAINFALL 6846 S A V BLACKCAP MAY 4136
SQUARE B ATLANTIS 8060
ELBANNA OF CONANGA 1209CONNEALY CONSENSUS
S
REFERENCE SIRE:
Eco Blaster 7348-L387
03/05/2023 • REG: #20844166 • L387
MOGCK BULLSEYE BRUNS BLASTER
BLACKBIRD 11 BAF ECO BLASTER 3276-8006 RB LADY TOMBSTONE 02-3276TOMBSTONE 050 R B LADY STANDARD 305-02
R B ACTIVE DUTY 010 B A LADY 6807 305 ECO ACTIVE 735-7348
BALDCO BLACKCAP 735 JMB TRACTION 292 LD BLACKCAP 8222
A 3/4 brother to lot 22. Turn this pair of brothers out on your heifers and watch the calves grow!
Eco Hometown 8200-L073
Here's a long spined son of Hometown we thought enough of that we used him on our replacement heifers last year. Loads of carcass merit in this bull.
Eco Blaster 8057-L215
Eco Playbook J045-L209
02/14/2023 • REG: #20844153 • L209
BASIN PAYWEIGHT 1682
TEX PLAYBOOK 5437 RITA 1C43 OF 9M26 COMPLETE ECO PLAYBOOK J012 ECO A0476 LOMBARDI 9002ECO LOMBARDI 1512 THREE TREES ENCHANTRA A0476
CONNEALY CONFIDENCE PLUS LINZ EXEMPLIFY 71124 M A R ERICA 1617 ECO LADY EXEMPLIFY 8091-J045 ECO ENCHANTRA 8091 JMB TRACTION 292 PASTURE VIEW LADY G308
Stout growthy bull out of a first calf heifer. Lot 33 offers lots of marbling and carcass merit.
Eco Wall Street H110-L129
REFERENCE SIRE: DEER VALLEY WALL STREET
Eco Wall Street 1437-L074
01/29/2023 • REG: #20845291 • L074
BASIN PAYWEIGHT 006S
BASIN PAYWEIGHT 168221AR O LASS 7017
DEER VALLEY WALL STREET
DEER VALLEY RITA 36113
PLATTEMERE WEIGH UP K360 DEER VALLEY RITA 9457
G A R GRID MAKER
S A V BISMARCK 5682 S A V ABIGALE 0451
ECO BARBARA 1437
ECO BARBARA 1234 SINCLAIR EXTRA 4X13 ECO BARBARA 867
Lot 36 is sure to catch your eye with his extra length of side, massive top, and square hip. 37
BASIN PAYWEIGHT 006S
BASIN PAYWEIGHT 168221AR O LASS 7017
DEER VALLEY WALL STREET DEER VALLEY RITA 36113
The first of 5 sons of our 0605 donor who worked in our herd until fifteen years of age. All five of these sons will majorly move the meter from a maternal and longevity perspective.
Eco War Party 0605-L156 ET
Eco War Party 0605-L166 ET
WERNER WAR PARTY 2417BAAR USA LADY JAYE 489
WERNER WAR PARTY 1472
GCC DIXIE ERICA 712S O C C MISSING LINK 830M O C C DIXIE ERICA 620N
CONNEALY REFLECTION HAPPY GRILL OF CONANGA 6260
NER BLACKBIRD 0605
BAR W BLACKBIRD 6409-4799NER NOTCH 436-6402 NER BLACKBIRD 6409
Maybe the best phenotypically of these 5 brothers. Lot 43, offers a balanced package to any programs.
Eco Movin On J713-L052
Eco Movin On J040-L010
01/21/2023 • REG: #20845232 • L010
LADY J040
Another Movin On son who works in calving ease scenarios with lots of growth.
52
Eco Movin On J267-L162
02/08/2023 • REG: #20845315 • L162
POSS EASY IMPACT 0119
BALDRIDGE ALTERNATIVE E125BALDRIDGE BLACKBIRD A030
BALDRIDGE MOVIN ON G780
BALDRIDGE ISABEL B061 G A R PROPHET BALDRIDGE ISABEL Y69
HA COWBOY UP 5405
ECO COWBOY 3840-8034CAV LADY UPWARD 840-3840
ECO LADY J267
ECO LADY EXCITEMENT 389-7305BASIN
Here's is cow bull, whose type and kind matches the last two lots. Lot 52 offers added growth and muscle shape.
9048-L454
MOGCK BULLSEYE
BRUNS BLASTER BALDRIDGE BLACKBIRD 11 BAF
ECO BLASTER 3276-8006
RB LADY TOMBSTONE 02-3276TOMBSTONE 050 R B LADY STANDARD 305-02
KM BROKEN BOW 002
SPRING COVE RENO 4021SPRING COVE LIZA 021
ECO LADY RENO 729 9048
MHOG BELASARA G A R OBJECTIVE 7125 R B LADY STANDARD 305-890
sire 8006
Eco Bravo 3254-L157 ET
55 O C C PAXTON 730P
02/08/2023 • REG: #20844148 • L157
COLEMAN CHARLO 0256BOHI ABIGALE 6014
COLEMAN BRAVO 6313 COLEMAN DONNA 714
CONNEALY ONWARD COLEMAN DONNA
Another son of 3254, this Bravo son is exceptional as you study him from the ground up. He's a bull to build a cowherd from.
Eco Bravo 1502-L170 ET
O C C PAXTON 730P
COLEMAN CHARLO 0256BOHI ABIGALE 6014
COLEMAN BRAVO 6313
COLEMAN DONNA 714 CONNEALY ONWARD COLEMAN DONNA 386
ECO LADY RB 1502
We used Coleman Bravo as a calving ease sire in our heifers for three years. The type and kind of this sire set is as good as any of the rest in the offering
O C C PAXTON 730P
COLEMAN CHARLO 0256BOHI ABIGALE 6014
COLEMAN BRAVO 6313
COLEMAN DONNA 714 CONNEALY
58
Eco Bravo J015-L322
02/27/2023 • REG: #20844160 • L322
COLEMAN CHARLO 0256
COLEMAN BRAVO 6313 COLEMAN DONNA 714
ECO BRAVO J018
ECO LADY RENO 4555 9019SPRING COVE RENO 4021 RB LADY RESERVE 167-4555
BASIN
A flushmate to lot 56, L201 works in calving ease scenarios yet offers plenty of
Don’t miss this moderate stout son of our J018 herdsire. Lots of growth from birth to weaning.
59
REFERENCE SIRE: ECO BRAVO J018
Eco Reno 8098-L086
01/30/2023 • REG: #20845300 • L086
Another Spring Cove Reno son with lots of muscle shape and volume. Our Reno sons have been some of our buyer favorites as we have privately sold bulls over the years.
60
Eco Steadfast 8099-L314
02/26/2023 • REG: #20844159 • L314
MOGCK BULLSEYE
BRUNS BLASTER BALDRIDGE BLACKBIRD 11 BAF
ECO STEADFAST H007
GAFFNEY LADY 5151 K C F BENNETT ABSOLUTE GAFFNEY LADY 366
LCC NEW STANDARD
R B ACTIVE DUTY 010 B A LADY 6807 305
ECO PRIDE 8099
WERNER BH MADAME PRIDE 4077WERNER WAR PARTY 2417 WERNER MADAME PRIDE 1196
CED
MARB
+.67+.83+51+182+2878839 1645
A son of our young herd sire Steadfast, Lot 60 is full of structural integrity. L314 works in maternal or terminal scenarios to add value to your calf crop.
61
Eco Playbook J062-L099
02/01/2023 • REG: #20844145 • L099
BASIN PAYWEIGHT 1682
TEX PLAYBOOK 5437 RITA 1C43 OF 9M26 COMPLETE
ECO PLAYBOOK J024
ECO BLACKCAP LOMB 7354 9010ECO LOMBARDI 1512 ECO APEX 1314-7354
S A V RAINFALL 6846
SQUARE B ATLANTIS 8060ELBANNA OF CONANGA 1209
ECO LADY ATLANTIS 9031-J062
ECO LADY COLONEL 9031BALDRIDGE COLONEL C251 RB LADY TOMBSTONE 02-3276
We round out the sale with a bull that was bred to be pretty maternal having Atlantis, 1682, and Playbook in is pedigree. L099 works in a terminal programs as well ,as he has a 1.09 ribeye and .77 marbing EPD. He sells last in the sale orderbut is far from the bottom in quality!
