Tuesday, March 18, 2025
Superior Beef Genetics Family
Clay Runnels ................................ (417) 438-6207
Allie Runnels ................................ (417) 214-1200
Darrell Kentner ............................. (417) 825-3022
Dylan Massa ................................ (417) 214-4090
Russ Massa ................................ (417) 214-0290
Sale Staff
Auctioneer: Col. Clint Hunter ......... (417) 860-1624
Ringman: Jordan Hunter ............... (417) 224-6296
Ringman: Bruce Bradley ............... (417) 848-3457
Ringman: Bill Nance ..................... (417) 214-0093
Sale Location
61 NW 80th Lane, Lamar, MO 64759
Terms & Conditions
Take Highway 160 west out of Lamar, MO for eight miles, then turn north on 80th Lane (Look for the sign) and go 1 mile north, sale located on west side of the road.
Schedule of Events
Cattle may be viewed any time prior to sale day, call or text Allie for a visit.
Tuesday, March 18, 2024
8:00 AM Sale cattle on display
11:00 AM Complimentary Lunch
1:00 PM Superior Beef Genetics Sale
SALE Format
The sale offering will be broadcast on TV screens for the auction. Come early and view the cattle live in their pens prior to the sale.
Terms of the sale are cash and all cattle become property of the buyer at the time of the sale. All animals will be sold in accordance with the Suggested Sale Terms and Conditions of the American Simmental Association unless other terms are stated in this catalog. All announcements made sale day take precedence over printed material in this catalog or other printed material associated with this sale. All cattle will be registered with the American Simmental Association or the American Angus Association and those papers will be transferred after the sale. Please note all EPDs will change between the time this catalog is printed adn the day of the sale. All EPDs in the catalog will be current as of the day they are printed. Owners, their agents or any of the sale staff will not be held responsible for any personal injury, loss or accident while attending this sale.
Livestock Insurance
We cannot guarantee against injury, frost bite, disease, mismanagement, or death. Therefore, we recommend you insure your purchase. If you would like the full protection of mortality insurance, please contact Doug Collard with Specialty Risk Insurance at 417-392-1291.
Breeding Guarantee
All bulls sold by Superior Beef Genetics have passed a breeding soundness exam by a licensed veterinarian. All bulls are guaranteed for the 1st breeding season, of which is defined as the 90 days following the first turn out. If for any reason a bull will not perform their breeding duties due to low libido or structural incorrectness and/or they display an unsatisfactory docility during that time we will offer a replacement if available or a credit towards a purchase at a future date. Please contact us before culling your bull.
Delivery & trucking
• $100 discount will be applied to any bull that is picked up the day of the sale.
• Free delivery within a 250 mile radius on all bulls.
• Free delivery 400 miles to central locations on bull purchases of $10,000 or more. Delivery past 400 miles will be prorated depending on the load. We guarantee delivery of bulls beyond 400 miles within the continental U.S. not to exceed $400 per head.
Consulting Nutritionist
Great Plains Livestock Consulting Robert Jones ........................... (417) 737-9146
Consulting Veterinarian
Cedar Creek Veterinary Services Dr. Cameron Locke, DVM ....... (417) 830-5907
Customer Satisfaction Guarantee
We have done our best to represent the sale offering as they are, however our Customer Satisfaction Guarantee protects you against getting cattle that are not what you thought they were. If you have a problem with an animal it’s our problem. We are the only ones who can fix it, so please contact us and give us a chance to help.
Semen and Interest
Selling full possession and 100% semen interest on all bulls unless otherwise noted in the sale book or announced prior to the sale. Superior Beef Genetics will retain the right to collect and/or use owner’s semen on all bulls, for in herd use only, at SBG’s expense.
Watch and Bid Live Online at DVAuction.com
Viewing To watch and bid online, simply complete the following steps. Go to www.dvauction.com and create a new account. Apply for bidding by clicking “apply for bidding” in the upper left corner of the screen at least 24 hours prior to the auction. DVAuction will contact you once you have been approved to bid. They will not provide a buyer number until you have purchased a lot in the sale and that number is only usable for our sale. High speed internet access is required to be able to bid successfully during the sale.
Proxy Bidding. Follow the instructions above and as the sale date nears, there will be a Proxy Bidding button underneath the sale name on the DVAuction website. You can then place your maximum bid and the system will represent your bid just as if you were there.
For assistance, call DVAuction at 402-316-5460.
Combination
Lot 1 currently ranks among the top 4 active SimAngus sires in the Simmental database for a combined WW, YW & REA EPDs, and the #1 SimAngus Eagle son in the breed to combine these traits.
Lot 1 is a powerhouse that has been a standout since the day he was born, he easily landed in the Lot 1 slot as he is long bodied, deep made, super docile, and walks on an exceptional set of feet and legs! He ranks in the top 1% of the breed for 5 different traits and the top 4-10% of the breed for 4 additional traits. He has the performace data to back it!
Lot 1 is a Maternal sib to the high selling bull in the 2021 Superior Beef Genetics Sale.
SBG would like to retain semen for in herd use at production cost.
Our bulls have been developed at Runnels Farms by Clay & Kirk Runnels under the direction of Livestock Nutritionist, Robert Jones with Great Plains Livestock Consulting Inc. If you are in need of a nutritionist, we highly recommend Robert.
Every bull that is selling has passed a Breeding Soundness Exam.
All Bulls are DNA parentage verification and genomic tested for increased accuracies.
From our family to yours,
Thank you for taking the time to attend our sale in person and online. It is with our sincerest gratitude that we thank you for your interest and shared belief in our genetics. We are truly blessed beyond measure to have such great family, friends, neighbors and customers near and far. You are all as much of this program, as we are!
A few tips on caring for your yearling bull.
1. If your group has too many cows or heifers for one yearling bull (we suggest 10-15), don’t turn all the bulls out at the start of the season. If you turn them all out at the same time, they are more likely to all lose condition and perhaps all go temporarily sterile at the same time. If you have two bulls, put one in for two weeks, then pull him out and turn in the other. The forced rest and a little feed and fly control will make him stronger. Using the every two week rotation, if one bull is a stronger breeder, he will always be covering what the other bull missed.
2. A yearling bull should not be on a Missouri pasture from mid-July through August. Bulls generally shed their first two incisors at about 18-20 months of age. That combined with fescue endophytes and heat stress could cause a bull to get so nutritionally stressed that it will take him a long time to get back in shape.
One of the most attractive bulls in the offering, Lot 28 is out of a first calf heifer who you will continue to hear a lot about in the years to come. She impressed us so much with her own performance that she already has several ET calves on the ground. If you are looking to add milk to your cows and and growth to your calf crop, be sure to find
calves as a first calf heifer. M917 is long and lean, and ready to work for you.
M638 is the big bodied, fleshy, easy keeping kind. He is a red carrier as he is out of a Red Angus Draft Pick daughter. We are loving these Draft Pick daughters! M638 is solid black, but if you breed him to something with white, dont be surprised when he throws a bald face, like his sire’s.
Y EARLING A NGUS B ULLS
With an Adj REA of 14.3, an Adj IMF of 4.24, and a 1375 pound Adj YW, M605 has carcass merit wrote all over him. If you plan on selling your calves on the rail, I suggest you look into this guy in order to reap all the premiums!
We have come to really like the Tehama Tahoe sons and this one isn’t any different!
C OMMERCIAL O PEN H EIFERS
Selling 40 SBG Home Raised Commercial Open Yearling Heifers.
SBG
Heifers are verified open and fertile to the best of our knowledge. They are still in the growth and development phase, that being said, we will guarantee them as breeders as long as they are on an adequate nutrition program. Our guarantee does not cover neglect or mismanagement.
All Open Heifers will be sold in groups of 5 or less. Any further detail such as number of head per group, average weight, color and base breed will be available online the day of the sale.
Calving Ease Direct (CED), is expressed as a difference in percentage of unassisted births, with a higher value indicating greater calving ease in first-calf heifers.
Birth Weight EPD (BW), expressed in pounds, is a predictor of a sire’s ability to transmit birth weight to his progeny.
Weaning Weight EPD (WW), expressed in pounds, is a predictor of a sire’s ability to transmit weaning growth in his progeny.
Yearling Weight EPD (YW), expressed in pounds, is a predictor of a sire’s ability to transmit yearling growth to his progeny
Heifer Pregnancy (HP), is a selection tool to increase the probability or chance of a sire’s daughters becoming pregnant.
Maternal Milk EPD (Milk), the part of the calf’s weaning weight attributed to milk and mothering ability.
Mature Weight (MW), expressed in pounds in a predictor of the difference of mature weight of daughters of a sire compare to the daughters of other sires.
Maternal Weaned Calf Value ($M), expressed in dollars per head, predicts profitability differences from conception to weaning with the underlying breeding objective assuming that individuals retain their own replacement females within herd and sell the rest of the cull female and all male progeny as feeder calves. Traits included are as follows: CED, CEM, WW, MILK, HP, Doc, MW, claw set and foot angle.
EPDs, (expected progeny difference) the prediction of how one animals offspring should perform in comparison to another’s. Example: Bull A has a BW EPD of 3.0 and Bull B has a BW EPD of 1.5. We would expect Bull A to sire calves 1.5 pounds heavier than Bull B (3.0 minus 1.5)
Genomic DNA Scores, this is a percentile ranking of how an animal compares against the entire DNA database of Angus cattle. All scores would be considered more favorable the lower they are. Example: Bull A has a YW DNA Score of 5. This means he ranks in the best 5% of the Angus breed for DNA.
Carcass Weight EPD (CW), the difference in pounds of hot carcass weight.
Marbling EPD (Marb), the difference in USDA marbling score of a sire’s progeny.
Ribeye Area EPD (RE), expressed in square inches, is a predictor of the difference in ribeye area of a sire’s progeny.
Beef Value ($W), provides the expected dollar-per-head difference in future progeny preweaning performance from birth to weaning. Overtime, increased selection pressure on $W will increase weaning and yearling weight traits. EPDs directly influencing $W include: BW, WW, MW.
Beef Value ($B), a terminal index value expressed in dollars per carcass, to predict profitability differences in progeny due to genetics for postweaning and carcass traits. Traits included in this index are as follows: YW, DMI, Marb, CW, RE and Fat. Combined Value ($C), expressed in dollars per head, is an index which includes all traits that make up both Maternal Weaned Calf Value ($M) and Beef Value ($B). EPDs directly influencing a combined index are CED, CEM, WW, YW, MILK, HP, DOC, MW, Angle, Claw, DMI, Marb, CW, RE and Fat.
EPDs, (expected progeny difference) same definition as Angus
EPD Percentile Rank, the percentage value that you see under each EPD (Angus & Simmental) is where the animal ranks among all other animals in the breed. Just like Genomic percentiles in Angus, the lower the percentile, the more favorable they are.
Stayability (Stay), the ability of a sires daughters to remain in the herd past six years.
Maternal Weaning Weight (MWW), Pounds of weaning weight due to milk and growth.
Docility (DOC), The prediction of the average difference of progeny from a sire in comparison with another sire’s calves. The higher the number, the more docile they are predicted to be.
All Purpose Index (API), This is a comparison (or index) of all the traits important to profitability when using a bull to make replacement females, feeder calves, or retained ownership.
Terminal Index (TI), This is a combination (or index) of all the traits important to profitability when using a bull for a terminal scenario only.
Actual weights and DNA genomic results are already figured into the EPDs and we suggest that for simplification you may use the EPD’s as your most complete assessment of the cattle. However we would like to provide all the extra tools for any
Sometimes we take for granted that everyone knows the lingo used in describing and documenting purebred livestock. You see a ratio (usually a number somewhere on either side of 100 that comes after a weight or a scan). A ratio is how the animal ranked within his group. 100 is the average and anything above or below is a percentage point above or below the average. So, if a bull has a that
