LIVING GALLERY By
3 rd Issue Spring 2013
Giorgetti A history of sophisticated cabinetmaking
MisuraEmme
Latest collection, new and improved
Carlo Giorgetti
The third generation of well-known furniture maker
Spring
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Content
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Accessories
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Giorgetti
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Woodworking
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MisuraEmme
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Interview with Carlo Giorgetti
Home accessories to fulfill your lifestyle
A history of sophisticated cabinetmaking
Discover the magic behind Giorgetti masterpieces
Latest collection, new and improved
Get to know the third generation of this well-known furniture maker
LIVING GALLERY By
Benvenuti a casa. Even in Phuket. Welcome to the new Natuzzi store, in your city. Enjoy the finest Italian made sofas and furniture items. This is the Natuzzi way of living: style that comes from a tireless research for beautiful things and quality. Tradition and innovation that meet each other. Available now at Hafele Design Center Phuket
LIVING GALLERY By
Euro Creations Gallery at Thonglor: 119 Sukhumvit 55, North Klong Ton, Wattana, Bangkok 10110 Thailand
Tel: (66) 2 712-9555 Marketing & Advertising: marketing@eurocreations.co.th Sales & Customer Service: sales@eurocreations.co.th Head Office: 1050 Soi Sukhumvit 66/1, Bangjak, Phrakanong, Bangkok 10260 Thailand
Tel: (66) 2 744-9624-5 You can find us at:
www.eurocreations.co.th online e-magazine on www.eurocreations.co.th Euro Creations Fanpage on Facebook @euro_creations on Instagram Living Gallery by Euro Creations on AIS Bookstore
Your comment and suggestion are always valuable to us. Please feel free to share your feedback to marketing@eurocreations.co.th.
General Disclaimer Written approval from Living Gallery by Euro Creations is needed if any reproduction of a part of the magazine. Writer’s opinions are not necessarily the views of the publisher. Living Gallery by Euro Creations reserve the right to accept, reject or amend any submitted artwork, photographs and manuscripts.
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Where to find us
Event EURO CREATIONS SUPPORTS BREAST CANCER TREATMENT & RESEARCH AT QUEEN'S CUP PINK POLO 2012. Pattaya – November 2012 - This year Euro Creations joined the Queen’s Cup Pink Polo 2012 bringing along Natuzzi , a furniture brand that has been a main sponsor for polo events worldwide. Mr. Kevin Gambir, Vice President- Business Development of Euro Creations, is very pleased to join the Queen’s cup to support a worthy cause towards women who’s suffering from breast cancer. It also
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brings Euro Creations great joy to be a part of this event that the Thai Polo & Equestrian club has put together. Queen's Cup Pink Polo is a prestigious international ladies polo contest, organized to raise funds for the Queen Sirikit Centre for Breast Cancer at King Chulalongkorn Memorial Hospital Bangkok.
Event EURO CREATIONS' CHRISTMAS TREE AT 'THE FOUR SEASONS CHRISTMAS TREE CHARITY PROJECT'.
Bangkok – November, 2012 - Euro Creations celebrates Christmas 2012 with the Four Seasons Christmas Tree Charity Project, by presenting our Christmas tree at Parichart Court at the Four Seasons Hotel. "Christmas is an occasion for us to extend love and care to family and friends as well as to do something for those that are less fortunate. Our Christmas tree this year represents living in harmony, which our Christmas tree is made from objects that can be found within your house� said Mr. Kevin Gambir, Vice President - Business Development of Euro Creations.
The Four Seasons Christmas Tree Charity Project is a fund raising project for Hematological Cancer Research Centre at Chulalongkorn Hospital. A trophy from the Princess will be presented to the best decorated Christmas Tree that receives the most number of votes by HRH Princess Soamsawali on the night of the Christmas Tree Lighting ceremony. The Christmas tree was displayed during the period of November 20th until December 26th, 2012.
News in Bangkok Post Newspaper
Events
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Event
NATUZZI EXCLUSIVE COCKTAIL PARTY AT PHUKET
Phuket – December 2012 – Euro Creations recently hosted Natuzzi exclusive cocktail party at Royal Villa 5, Royal Phuket Marina for an exclusive launch of Natuzzi in Phuket on 18th December, 2012. The event was held in a relaxed atmosphere under the concept ‘Luxury Living’ to Phuket’s VIP guests with exclusive comfort in modern design of Natuzzi. The 2012 collection of Natuzzi is a collection of luxury lifestyle. There are wide ranges of product from sofa to home accessories. Natuzzi is the best choice of luxury furniture in Phuket island at the moment.
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Euro Creations expanded luxury furniture market to Phuket in mid of 2012. The third showroom of Natuzzi in Thailand is opened at Hafele Design Center Phuket. Complete set of Natuzzi (including sofa, armchair, stool and home accessories) were presented at living room of Royal Villa, Royal Phuket Marina. More than half of furniture are booked before the party started. The event was graced by VIP guests including HRH prince S.A. Quli, Mr. Brian Woulfe, Mr. Mark Mckenzie and Mr. Sarayuth Mallam.
Event
‘STAURINO FRATELLI’ EXHIBITION AT EURO CREATIONS GALLERY AT THONGLOR
Bangkok – December 2012 - Euro Creations in collaboration with Staurino Fratelli makers of contemporary Italian jewelry exhibited their latest collection at Euro Creations Gallery Thonglor. “Euro Creations is very pleased to be part of Staurino Fratelli Exhibition 2012 and offer special privilege to our customers. It stresses our focus in luxury market and Staurino Fratelli is one of the
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world’s famous stylish brands like Christopher Guy where the jewelry is exhibited”.- Mr. Kevin Gambir, Vice President – Business Development. Staurino Fratelli is imported to Thailand by Mrs. Supatana Atorn-Phtai. The latest collection was displayed on the fabulous Christopher Guy’s area during 11-13 December, 2012.
ď˜ł THE ADDRESS ASOKE BY AP The new finest condominium for urban living is now located at Phetchaburi Road. The Address Asoke by AP, close to Airport Rail Link at Makkasan station and only 150 meter from Phetchaburi MRT station with connection to Asoke BTS station. Euro Floor by Euro Creations, one of Subsidiaries Company of Euro Creations is Thailand’s leader in wooden flooring industry for residential and commercial applications, has joined AP by serviced engineered wood flooring which presents beauty, warmth and timber touch of real wood.
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ď˜ł THE ADDRESS SATHORN BY AP The Address Sathorn creates a living space which is far from the commotion of Bangkok’s central business district. With multiple access routes form Sathorn road, Silom road, Narathiwat Road just 400 meters to Chong Nonsi and Surasak BTS stations, key locations of the city can be access conveniently. Euro Floor has been a part of installing engineering wood in the main living rooms and bedrooms of The Address.
Project
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SOFITEL BANGKOK SUKHUMVIT One of Sofitel, World Luxury Hotels, stands on Sukhumvit Road one of the main arteries of Bangkok and places you steps from the BTS skytrain and MRT subway. Sofitel Bangkok Sukhumvit luxury hotel is suited the staying for business or leisure which travelers will enjoy one of the best locations in the city. Light Style by Euro Creations, one of Subsidiaries Company of Euro Creations is Thailand’s leading company in the lighting industry for residential and commercial applications was trusted by Sofitel luxury hotel to service and support all technical requirements, from installation to setting-up lighting control systems. Light Style by Euro Creations services can be seen at Guest room, Lobby, Ball Room, Conference Room, Lounge, Restaurant, Parking, Façade and Landscape.
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ď˜ł BRIGHT SUKHUMVIT 24 Bright Sukhumvit 24 Condominium is the prosperity of living in central Bangkok where quality exceeds all the expectations and the real spirit of luxury shines through its strategic location. The condominium is in a prime location, near a world-class shopping complex, just a few minutes away and close to both Rama 4 and the main Sukhumvit Road. Light Style by Euro Creations has joined Bright Sukhumvit 24 by installing LED lighting and setting-up lighting control system. Light Style services can be seen at all public areas including Lobby, Conference, Fitness, Swimming pool and Spa, Parking, Façade and Landscape.
Project
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AFO table and reading lamp Made from solid, polished pau ferro and brushed nickel-plated metal protection from Giorgetti
fo
Accessories /
a thing which ca something else in order to make it
The Oval Classical and elegant carved oval frame by Christopher Guy
The Two Graces Hand made from thousand upon thousand of individual glass mosaics by Christopher Guy
Novecento Open cabinets or stylish living from Natuzzi
/əkˈsɛs(ə)ri/
an be added to more useful, versatile, or attractive
Tribu zen Wool and goat’s wool carpet from Limited Edition
Accessories
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Cover Story 21
Maximum quality, aesthetical inno-
vation, ability in processing and made in Italy are the historical prerogatives of Giorgetti, originally founded as an artisanal cabinetmaking laboratory in Meda, Brianza, in 1898. The company has always distinguished itself on the design furniture scene not only for the high quality of its raw materials but also for its tradition and manual skill that have not been lost over time, rather they have been updated and are open to new requirements and embracing technology as well.
Giorgetti is at the forefront in researching quality products for its furniture. The cabinetmaking tradition, together with technological progress, established a heritage which is dependable and can be trusted to source and process the best materials. The indisputable protago nist of Giorgetti furniture is solid wood, a natural material and often the hidden core of its objects. A careful selection and attention to detail, made possible by a consolidated artisanal experience, become synonyms of a high intrinsic quality in terms of material and processing.
A history of Sophisticated Cabinetmaking
Cover Story 23
Wood lets you create design pieces which, like in a high fashion atelier, through knowledgeable sartorial handiwork, are combined with leather, hide and precious fabrics dressed up like a made-to-measure dress. Giorgetti creations fully satisfy the concept of Made and Manufactured in Italy: starting from design, creativity and style, all the way to the real production, the entire production process is entirely made in Italy by highly qualified personnel who are exceedingly competent in the furniture sector. Moreover, the collections are known for their functionality and quality materials which guarantee a long life, as well as being made by production processes which are totally environmentally friendly. Giorgetti style is characterised by its exclusivity and atypical uniqueness: the aim to create original and recognisable collections was the prerequisite which led the company to collaborate with professionals – architects, urban planners, intellectuals, artists – who had never considered designing furniture. A brave initiative which started at the end of the 80s and continues today, imparting an exclusive design to Giorgetti’s pieces. This choice is accompanied by a shared ideal that both the company and the designers fully embrace: to create “timeless” objects which never go out of fashion. Every year new
unique pieces are presented and are immediately recognisable. A Giorgetti piece can be compared to a work of art which is able to stand the test of time, without ever seeming outdated. Furniture, bookcases, beds, chairs and wing chairs, low tables, sofas and accessories: a production which is intended for those who want objects that have substance, something different and not easily copied. Giorgetti furniture knows no limits with regard to space and is appreciated by a cosmopolitan clientele. This denotes the international vocation which has been a feature of the company since the 20s, when it began exporting to the United States. Today, internationalization is an integral part of the company’s strategy. The aim is to increase the presence of the Giorgetti brand on foreign markets through a select network of local retailers and distributors, as well as with the new strategy of exhibiting the pieces in private spaces, such as the Giorgetti Atelier, where architects and specialists can examine all the collections in a residential setting. Giorgetti is like an art and history gallery of made in Italy, with design, manual skill and over a hundred years of tradition, a standard on the furniture sector scene.
Cover Story 25
Woodworking
26 Material
Giorgetti rises above the others in the world of
made in Italy furniture thanks to its unique history of sophistication, elegance and quality. It has more than a hundred years of tradition which began in Brianza, which was originally an area famous for its artisans who were skilled in woodworking and for the beauty of its carved furniture. It continues to be innovative, safeguarding its patrimony of cabinetmaking know-how. A product starts in the experimental laboratory of the Giorgetti Research Centre where capable artisans’ hands work to create the initial prototypes based on projects submitted by our designers. The fundamental force through which it is possible to give life to wood is represented by the professional and functional competence of the artisans, together with a strong projection towards innovation and by a generous dose of passion and the desire to work together in order to reach the goal.
The company has always worked at selecting the best parts of the wood used, which is prevalently solid. The quality of a piece of furniture and its long life depend on this natural and noble material, which Giorgetti has always loved. You can still smell that characteristic aroma of old cabinetmaking laboratories when you enter our factory today, where our wood pieces are born, which could almost be considered unique even though they are made partly in series on modern plants, but with a predominantly artisanal component.
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The process which takes wood and turns it into a finished product originates from raw wood boards taken from trunks, ready to start a new life at Giorgetti. They are initially stacked under large airy porticos, protected from the elements, for a period of from six months to a year. This natural aging process makes them stable, flexible and suitable for further processing. Once this cycle is over they undergo a careful drying treatment in order to avoid swelling, cracking and instability due to variations in environmental humidity. They are then put into modern forced drying plants for the time it takes, depending on the type of wood, to bring them to a relative humidity of 10/12%. The wood boards arrive at the saw mill where they are marked by hand using the numerous “templatesâ€?, wood models for each piece that is produced: legs, armrests, bodies, counters, etc‌ They are then roughly cut. Then, highly sophisticated and specialized machines proceed with the various stages of shaping, contouring and punching of the various components in order to prepare them for the assembly and polishing stages. During assembly instruments such as belts and clamps are used in order to then proceed with quality control of the products, guaranteeing the excellent superiority which distinguishes the company.
Manufacturing ability and the knowledge which comes from cabinetmaking tradition make up the foundation necessary for evolving towards fine tuning and the use of technologically advanced machines. The challenge which implies perfection of a technique for Giorgetti is in being able to transform and update these traditional abilities. The entire production process is completely made in Italy by highly qualified personnel who possess great competence in the furniture sector. The products made by Giorgetti fully define the concept of Made and Manufactured in Italy: they are functional and the quality materials mean they will last over time and they are made using efficient technologies with respect for the environment. The artisan production of Made in Italy exceeds the logic of a standard product and guarantees a high customization level of the product. Thanks to many years of experience and over a hundred years of tradition which started in Brianza, Giorgetti has managed to give its production a certain imprint with a stroke of great quality, so that it stands out in the furniture world in a significant way.
Urban bookshelf designed by Iriam Bettera
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New Arrival
MisuraEmme Latest collection, new and improved C olour experience is the idea and concept behind MisuraEmme’s latest collection. The designs of their modern furniture style, uses a combination of warm colour and masculine colours, blended in harmony. The orange tone brightens up the room, whilst the modern design exudes a touch of warmth with it’s natural earthy tones of browns and grey. MisuraEmme is now ready to be purchased at Euro Creations Gallery, Thonglor.
Nice bed designed by Ferruccio Laviani
Virgo table designed by Mauro Lipparini
Opera chair designed by Mauro Lipparini
Shanghai bedside table by Mauro Lipparini
Sventola armchair designed by Mauro Lipparini
Cannes sofa designed by Ferruccio Laviani
Surface small armchair designed by Marco Piva
Ermes armchair designed by Mauro Lipparini
Hill round table designed by Mauro Lipparini
Sushi small table designed by Mauro Lipparini
New Arrival 33
interview Mr. Carlo Giorgetti, President of Giorgetti S.p.A., represents the third generation of well-known furniture makers who have contributed to making Brianza famous for being the heart of interior design, throughout the world. Today, Giorgetti is still among the few companies in the sector that is headed by one of the family heirs, and with his typical understated modesty Carlo Giorgetti talks about the times when the small workshop, founded by his grandfather, was already highly esteemed for the quality of its products.
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1. HOW DID YOU DO TO CREATE A UNIQUE POSITION IN THE DESIGN MARKET WORLDWIDE? Maximum qualities, aesthetical innovation, ability in processing and made in Italy are the historical prerogatives of Giorgetti, founded in Meda, Brianza, in 1898. The company has always distinguished itself on the design furniture scene not only for the high quality of its raw materials but also for its tradition and manual skill that have not been lost over time, rather they have been updated and are open to new requirements and embracing technology as well. Tradition is a real key word for Giorgetti: it is about maintaining the excellent characteristics, such as quality, skilled craftsmanship, always with an eye to innovation.
2. HOW WOULD YOU DESCRIBE YOUR WORK AND YOUR STYLE? I represent the third generation of the Giorgetti family and Giorgetti is still among the few companies in the sector that is headed by one of the family heirs, and I remember when the small workshop, founded by my grandfather, was already highly esteemed for the quality of its products. I lost my father when I was 19 and still young I took over the responsibility of the whole Giorgetti company, but I had the time to learn a lot from him, both in life and in work: the strength and the courage to go ahead, the humility and the fact of never giving up. The uniqueness of Giorgetti lies in its capacity to make quality and innovation parts of its life, to the extent that these values have become so intrinsic that every ambient furnished by Giorgetti becomes automatically branded. The values of elegance and quality and the exclusiveness of design are not limited to a time frame since they materialize into objects that are able to survive trends. Giorgetti furniture knows no limits of space and it is appreciated by a cosmopolitan public: this highlights its international vocation. Giorgetti style is then characterized by its exclusivity and atypical uniqueness thanks to a shared ideal that both the company and the designers fully embrace that is to create “timeless” objects which never go out of fashion.
3. HOW DO YOU RECOGNIZE GIORGETTI PRODUCT? Giorgetti products are a prime example of Made and Manufactured in Italy. Starting from design,
creativity and style, up to the actual production, the entire production process is entirely made in Italy by highly qualified personnel having great skills in the furniture sector. Giorgetti products are functional and made of long-lasting quality materials and are made with eco-friendly efficient technologies. The Made in Italy artisan production surpasses the logic of the standard product and guarantees a high level of product customization. The indisputable protagonist of Giorgetti furniture is solid wood, a natural material and often the hidden core of its objects. A careful selection and attention to detail, made possible by a consolidated artisanal experience, become synonyms of a high intrinsic quality in terms of material and processing. Wood lets you create design pieces which, like in a high fashion atelier, through knowledgeable sartorial handiwork, are combined with leather, hide and precious fabrics dressed up like a made-to-measure dress.
4. WHERE DO YOU GET YOUR INSPIRATION FROM? I could not say anymore there is one architect or a particular design that has influenced me. I supposed places where I was raised, I lived, studied, have travelled to, have seen... have much greater impact on my work. It is eventually all these myriad aspect of life and living in different parts of the world that have left me lasting impression. It is how that total impression could be reinterpret in finer ideas and references from which my inspiration is constituted.
5. WHAT ARE THE ESSENTIAL ELEMENTS THAT REPRESENT A GIORGETTI DESIGN? Giorgetti is well known mostly for its experience in the wood carving and the respect for the tradition of cabinet-making, for these reasons we choose the best part of every “essence”. I believe that our strength comes from the attention and the care for every detail.
6. HOW DO YOU MAINTAIN THE HIGH STANDARDS OF YOUR PRODUCTS? Giorgetti style is timeless, not subject to the changes of the seasonable taste: our pieces find the best placing in every contest. The styles, the attention to quality, are all Giorgetti values that have led me along my path in life.
Designer Interview
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Mr. Mark Thawin P Seawtong
Owner and founder of Mark Thawin Ultimate Hair Solution Mr. Mark Thawin famous hairstylist and owner of Mark Thawin ultimate hair solution has been around in the fashion industry for numerous years, living out his passion for fashion. This passion of his has extended to every area of his life including his stylish home in Ladprao, where he loves continuously change the way he decorates is house according to fashion trends. The fashion and contemporary decorating style within Mr. Mark’s house makes a statement of his own personality and really expresses his love for the arts and designs to all visitors. Usually when Mr. Mark is at home he likes to spend his
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Welcome home
time in the living room, where he can rest after work either relaxing with a good movie or play with his tiny dogs, therefore any type of furniture chosen to go in his living room must meet all his personal preferences. Mr. Mark mentioned when he was on the search for his ideal sofa, he never has experienced or known of the Natuzzi brand before however after coming across this brand it was like love at first sight, especially with the quality and design. Natuzzi’s “Fashion” collection was chosen to be a part of Mr.Mark’s living room.
“Some of the sofa from other brands may look very similar to Natuzzi’s sofa when seeing it for the first time, but they are not the same. You have to experience Natuzzi’s sofa at first hand, only then you will be able to tell the complete difference. Owning a good sofa is very rewarding, because you can rest well and you won’t have a problem with your back when you’re using it for a long time.”
Up coming Summer 2013
ROYAL BOTANIA
Luxury under the sunlight
LIMITED EDITION Novel looks
CHRISTOPHER GUY Summer collection
Living oors