Business Let’s Support Each Other
LBI Business
Aug 2014
Summer fun! I love living on LBI. The beach is just steps away. I can hear the waves crashing from my front porch. How lucky we are to live in paradise!
Shop • Eat •Hire Keeping it Local! LBI B2B is a monthly direct mail mini magazine. We will be sending it to each LBI Area Business. This is a way for businesses to offer coupons and deals to business owners. Our website LBIB2B.com will be a marketplace to sell products, gift certificates, services and coupons. You will be able to set up an account and sell or barter right off of our site. We will advertise the website! With close to 2000 businesses on and off LBI, we all need to shop local! If your business is open all year, you need to get that information out to the people who live and work in the LBI Area. Offer discounts and monthly specials to thank them. We will be mailing to your mini magazine to your business address so you can read at your leisure. Hopefully you’ll get some free time to enjoy the beach. If you’d like to change your address or if you know someone that would like to be on our mailing list, please go to our website and fill out the online form. To advertise call Robin Sinor 609-709-8356 rsinor5@comcast.net Lisa Ball 609-848-1111 Lisa@LivingLBI.com © 2014 LBIB2B
LBIB2B.com
SPENDING TOO MUCH ON ADVERTISING?
WHY?
Times have changed and so has advertising. The internet has changed the rules. Ads are everywhere. We are being pummeled with ads. Bigger is not better. Targeting an audience is key to keeping cost down. Figure out what YOU like to read. Flip through a magazine or newspaper and see what jumps out at you. Make a mental note on which emails you open and which you just delete. When you create your marketing campaign, do some quick math. How many CUSTOMERS are you reaching for the amount of money that you are paying? Where are your customers? Are they coming for the day to sit on the beach and need to grab lunch? Are they the older couple that wants a dining experience? Are they families visiting for the week? Know your customers and design your ad campaign around their needs. In some instances you may be over advertising. Random ads that are not reaching your buyers is just wasting your money. LBI is unique and there are many advertising opportunities. Putting your ad into the hands of customers should be your goal. Newspapers are a great way to advertise but they are very expensive. Ads are harder to find because they get lost in the newspaper’s size. A magazine is easier to read on the beach. They are saved and displayed in rental houses. Magazine ad’s are less expensive and have a long shelf life. Guides and maps are great for weekly visitors. Filled with island information, they are a great place to advertise. They are usually handed out by realtors. Social media is cheap but a lot of work. Too many email blasts cause us to ignore the message or even unsubscribe. Our summer is short so, your advertising campaign should be well thought out. Get the most out of your advertising dollars.
INLET DELI 33 W 4th St Barnegat Light (609) 494-3049
FREE COFFEE MONDAYS
Lisa