GUERILLA MARKETING This collaboration will also be promoted via posters and other subtle marketing. Posters placed in unusual areas and cultural hubs will capture attention of Gen Z and hence will stir their imagination as to what the collaboration is. This has been successful for other streetwear brands such as Supreme placing posters on bins, tube stations and walls around hubs in London. Moreover, given Dover Streets secluded nature out of the hustle and bustle of the main London streets, this subtle marketing matches their brand well bringing in those of similar philosophy and 38
interests.
