Journey Book Pt 2 - Brand Collaboration Book (07)

Page 34

MOVING FORWARD

STYLING & SHOOTS

To move forward with how my outcome would look, using my prior research I created a number of digital croquis to understand how I could express my narrative of this collaboration through my styling. (Shown in separate book) Before embarking on my styling I researched into the key Chanel and Dover Street identifiers to ensure both brands maintained their personal brand image within the collaboration. From these croquis I discovered a monochrome theme running through my looks alongside a theme of deconstruction and reconstruction of Chanel identifiers such as tweed blazers and pearls styled in a new way over the layering streetwear as a base for my designs I found these croquis very helpful in expanding my visual outcome in a digital manner being able to mock up and trial different ways of expressing this collaboration.

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