4 P’ S
THE PRODUCT With Off-White being the focus of this collaboration and H&M’s Conscious range being the sustainable
foundation the collection will construe of a capsule range of basic ‘streetwear’ items such as t-shirts
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P R O M O T I O N
and hoodies and lower priced items such as socks and reusable tote bags.
At the heart of the product will be sustainability-
by using the Conscious line, the products are guaranteed to be made of mainly recycled and organic fabrics. The product will also fulfil the want for
new technology from consumers, by creating an
Instagram filter that is linked to the secondary logo on a t-shirt or hoodie, the filter will be continually updated online so the consumer will constantly
be able to access ‘new’ clothing. Moreover, only a
small community of people will be able to see the filters making the product even more exclusive.
As well as the filter t-shirt and hoodies there will
also be a range of other items such as other t-shirts, hoodies, socks, bags, and jackets that will have the Off-White influence in their design. Moreover, the
products will follow trends from A/W20 collections where streetwear was mixed with tailoring and
monotone colours were popular. The monotone
colour scheme will fit well in this collaboration as
the black and white colours will match with almost anything, allowing consumers to mix and match
with pieces in their wardrobe and express themselves in their fashion with this collection. The
t-shirts and hoodies will also have the sustainable
information about the product on the outside of the product to enhance transparency but also link into the Off-White aesthetic of writing where the product was designed and when on a product ie: Bangladesh, 2020.
