conversation
Looking into visual ways of portraying audio brought me to this video for Arctic Monkey’s song ‘Do I wanna know?’ which portrays the story of the video through a distorted sound-wave which soon turns to a visually animated realization of the song, whilst in keeping with the theme of the video.
Arctic Monkeys - Do I Wanna Know?
“Plot millions of journal entries from 18th and 19th century ship logs, and you reveal a picture of ocean trade you’ve never seen before.”
Adrian Newell - Scoreline
Peter Crawley - Good Vibrations
‘Good Vibrations’ is just one in a series of pieces by artist Peter Crawley which depict different songs through their sound-waves which have been hand-stitched onto thick card. Each line is representative of 1 minute of audio to leave room for up-to 6 minutes of audio.
good vibrations
K E E P YO U R FACE TO THE AND YOU CAN NEVER SEE THE
This is just a piece of experimental work I did when dabbling in typography and I feel it would be a great way to portray a conversation or message in an attractive way that will engage the audience.
I felt that songs took too long to get to their point and therefore had too much text on the page and would take too long to read. I started to look at iconic movie quotes that are thought provoking and positive and started to build posters around that quote.
Experimenting with quotes and film posters I made in illustrator.
back to the beginning I decided to stick with the idea of portraying information from a journey and thought of the concept of a bus route which you would find at a bus stop. It would be a simplified map, with the location and destination visible along with the stops along the way. The route I will be showing will be my route to university from my house so its relevant to my prior research and also for the convenience of knowing the route in my head already, along with the bus stops.
I like the minimalistic approach that maps use because they do not incorporate pointless information, keeping it straight forward so as to avoid the possibility of confusing the reader. I admire the aesthetic of the map to the left due to the bright colours that really stand out and contrast each other without becoming garish and hard to look at.
I started out by tracing the area from Google Maps to ensure the correct proportions and scale.
I then proceeded to clean up the edges of the road to ensure a pleasing aesthetic. I also altered the colour of the road to grey to be less harsh. I incorporated blue lines to show areas of water and included bus stops along the route.
A location B destination stops TIME
10 minutes distance
1.4 miles
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this is your journey
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Final Product Opting for a similar aesthetic to an infographic I have included a Key for the map markings aswell as the length of the journey along with the average time it takes. The green represents the contours generally found on maps but mainly is there to add colour to the image and to contrast the grey to help it become more eye-catching. I feel that it represents a clear message and the information is clearly displayed in a simple manner and that was my goal for this piece. I wanted a way to show what would be a boring conversation, in this case ‘how I travel to university’, and make an appealing visual representation of said information and have found a way to incorporate it into a real world scenario. The way the colours contrast but still compliment each other achieves what I wanted to accomplish with the design. The palette connotes a friendly vibe by keeping it simple with basic primary colours.
rebrand
“Huddersfield is a manufacturing town, despite the university being the largest employer. Historically the town produced textiles.� Huddersfield played a big part in the Industrial Revolution in Britain so I may look at some way to incorporate this ideology into my work. The main thing people will think of when asked about Huddersfield is either the University or the abundance of fields there. I would think of farms and the colours green and brown come to mind.
Early prototype of my new logo
I’m really liking the aesthetics of these old beer logos as I feel they give off a strong vintage vibe through the use of colour and simple shapes such as the incorporation of banners and circles. It creates the illusion of age and with age comes experience/ wisdom.
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I really like this type of packaging and feel that it is cost effective. Using cheap brown paper to wrap around, and seal with a sticker with the logo on it. The same could be done with a brown paper bag depending on the cost of either. Like this for example, except sealed at the opening. The bag could always be rolled/ folded at the top to save on expenses due to the price of printing so many stickers, and the logo could be printed or maybe stamped onto the bag.
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Packaging for cakes F F E E BAR
Examples of packaging using the logo
signs/ menu The menu shall be placed upon a chalk board similar to the example, as it creates a look of handmade and handcraftedness. This will help tie together the feel and ‘theme’ of the cafe. There should be a sign outside of the cafe in the same styl to draw customers inside the store.
The logo I opted for more earthy tones to represent the look of the town, taking inspiration from the landscapes of fields, farms and factories.
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News Gothic MT; Sub-Heading
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Rainfall (Black); Title
F F E E BAR
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A good rule is to allow as much space around the mark as possible.
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No rotating
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The dotted line around the centred mark represents the minimum area; no other elements, ie. images or type should invade this boundary.
No changing the colours
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Always leave a 6mm bleed around the top and sides aswell as a 11mm bleed at the bottom when using the logo with other information such as a letter or leaflet so as to not conflict with each other.
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No overlapping
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No stretching/ distorting
Here are some examples of what not to do with the mark. Never change the colours, or stretch, distort or redraw the mark in any way. It is perfect as it is and inconsistencies will weaken its impact.
packaging
Small logo at the foot of the cup
Full logo on the centre of the cup
Simplified logo to reduce cost
The cheaper option would be to print on a stencil-type logo where the text isnt evolution printed onto the cup but is missing from the coloured strip spanning the diameter of the cup Cheaper option, one colour and acts as an outline for the text, which is transparent
Small logo at the foot of the cup
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Simplified logo to reduce cost
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This would be the best option for brand visibility although would cost more due to larger print and multiple colours
This variation is a good substitute for the full logo due to less colours being incorporated therefore lowering the cost of production per cup.
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Making the logo this small causes it to become distorted and illegible due to the stroke therefore it would have to be removed.
evolution
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Full logo on the centre of the cup
Cheaper option, one colour and acts as an outline for the text, which is transparent
YCN - J20 Rebrand
My aim for this project is to look at different styles of packaging already in use within the market from competing companies and draw inspiration from there. Following that, I will create mood boards to help me find a style I feel will best suit the brand. The guidelines for the brief are quite limiting my creative process by wanting to keep the bottle shape and the original logo intact due to the brand recognition they have created using them.
Market Research This is a collection of images depicting the competitors products, the majority of which are aimed at a more mature audience, but are focused more towards people who desire a healthy drink, which usually incorporate bright and vibrant colours to draw people in; this in turn looks ‘childish’. I am aiming for a more ‘sophisticated’ aesthetic whilst keeping the charm of the J20 brand intact.
When I think of mature drinks I initially think of alcoholic beverages, due to them being accessible only to consumers of a more mature age. Brands like Jack Daniels have a distinct monochrome look and the typographic style is unmistakable. I have looked for this aesthetic and thought about including one other colour that will stand out and draw the eye of the consumer, whilst not being a ‘vibrant’ colour and maintaining the appearance of sophistication.
My first idea was taken from textured glass and would involve covering the entire bottle with the pattern. I like the simplicity and feel like it conveys the flavours as the colours would vary depending on the flavour of the drink. I feel that the pattern may be too much as it is quite ‘loud’. I really like the concept and the way the colours mix in these patterns and may bring the idea forward using a different approach.
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Combining the gradient effect with the patterns created a nice effect but I feel that the vibrancy still connotes a childish tone although it does represent the brand, the juice blending as well as the flavours.
This is a line drawing I have cropped and over-layed with various colours which represent orange and passion fruit. the lines flowing as they do look like liquid and follow the bottle down to draw the eye down the bottle, past the logo and towards to the flavour label.
Looking at some old work I did experimenting in Photoshop, I noticed this. I feel like this looks like a piece of fruit cut in half, but in an abstract form and maintaining simplicity. I am going to look at working this into the design, and bringing in other elements I have looked at and compose a variation of this.
I feel that the white backdrop, while keeping a sleek appearance, comes off as plain and doesn’t help the green ‘pop’ like a darker colour would, whereas the teal base colour compliments the logo and the text, but the text is slightly less legible.
Bottle Mock-up Orange & Passion Fruit
Bottle Mock-up Apple & Mango
The 4-pack designs for the box, utilizing the same pattern used on the bottles to maintain the branding.
The way the flavours are represented is through the use of an abstract shape depicting a fruit cut in half. From there I incorporated a gradient of colours representing both fruits blended within the drinks and used the shape to ‘contain’ the colours to create a vibrant image whilst maintaining the image of maturity. The solid background creates a ‘negative space’ effect around the logo and text as well as the base colour of the packaging complimenting the colours and helps them stand out whilst keeping the green colour which is apparent in J20’s previous designs.