Liam Rose FMP Research Booklet

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INTENT// Name: Liam Rose // U1357442 Topic: British Music Subcultures Brief: Visually communicate, inform and negotiate misconceptions of niche british subculture Target Audience: Music fans, Urban youth 15-30 Deliverables: Aesthetically pleasing visuals that portray informative content

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OBJECTIVES// • Indulge in yourself and your abilities.

• Do not question or judge others interests these things matter for personal reasons. Will they still matter to in the future? How do interest cross over?

What do they love and hate?

• Think about what graphic language means in the 21st Century. It’s a broad church of skills and approaches, from established analogue techniques to emerging digital tools; from hand rendered typography to 3D model making, hand torn collage to highly rendered CGI, from the single static image to the animated narrative.

Perhaps their niche interests will be realised using a method yet to exist? Does your choice of medium reflect the niche interest you’re presenting?

• Remember that concept is key. Graphic language is most powerful when driven by a strong concept.

• This brief is designed to stimulate creativity, promotion and discovery, so be as expressive as possible and make it count.

• The type, size, etc of these executions is up to you.

Print pieces could be a poster, book, or even postage stamp. Your digital execution could be static, moving, or interactive. The print and digital executions should be extensions of each other, that can work together but also stand alone.

Produce a collective visual identity and communication style that will be implemented primarily through physical print, targeting the niche psychograph as highlighted in the brief.

HISTORY// Grime has its origins planted in London, emerging from UK pirate radio stations such as Rinse FM, Deja Vu FM, Freeze 92.7 and Raw Mission. During this time, the style was known by a number of monikers.

‘8-bar’, meaning 8 bar verse patterns, ‘Nu Shape’, which sparked more complex 16 and 32 bar verse patterns. Eskibeat is a term applied to a specific style initially developed by Wiley and his collaborators, who are considered to be the Godfathers of Grime music.

This indicated the movement of UK garage away from its house influences towards darker themes and sounds. Among the first tracks to be labelled “grime” as a genre in itself were “Eskimo”, “Ice Rink” and “Igloo” by Wiley, “Pulse X” by Musical Mob and “Creeper” by Danny Weed.

Dizzee Rascal, Wiley, Kano and Lethal Bizzle were among the first to bring the genre to mainstream media attention in 2003–2004, with their albums Boy in da Corner, Treddin’ on Thin Ice, Home Sweet Home and Against All Oddz respectively.

Dizzee Rascal garnered widespread critical acclaim and commercial success with Boy in da Corner winning the 2003 Mercury Music Prize.

Grime has since received exposure from television stations including Channel U (now known as Channel AKA), Logan Sama’s show on London radio station Kiss FM, and the BBC’s youth-oriented digital radio station BBC Radio 1Xtra.

SOURCES// http://www.independent.co.uk/student/student-life/music-film/grimemusic-is-now-the-sound-of-british-youth-and-things-are-only-beginning-a6747216.html http://www.theguardian.com/music/2015/may/31/british-mcs-stormzyjammz-little-simz-krept-konan-novelist http://www.theguardian.com/fashion/2015/apr/02/how-sports-direct-became-cool-against-all-the-odds http://www.theguardian.com/music/picture/2015/apr/24/grime-dizee-rascal-wiley-infographic http://www.theguardian.com/music/musicblog/2015/mar/02/was-kanyepatronising-or-boosting-grime-with-his-brits-performance http://www.theguardian.com/music/2014/jul/15/bbc-defends-1xtras-controversial-power-list http://www.theguardian.com/music/2014/mar/27/second-coming-ofgrime-dizzee-rascal-wiley http://www.theguardian.com/music/2015/apr/01/stormzy-review-o2-academy-islington-london http://www.theguardian.com/music/2015/sep/28/skepta-review-grimeo2-abc-glasgow https://www.reddit.com/r/hiphopheads/comments/346iq4/a_brief_yet_ thorough_history_of_grime/

A collection of images to represent the ‘feel’ with the style of the magazine such as the photo be edited, as well as texture which emits a simi grunge, faded aesthetic that radiates gritty vibe

and overall aesthetic direction I want to take ography and the certain style in which they will ilar theme to what I want to achieve. This is a es and mimics that of the music.

Going on to explore ways in which to present typ prior moodboard to stay with an appropriate aest the music that I need to present through visuals. in keeping with the handwritten style and I want that i’ll be experimenting with soon.

pogrpahy in ways to keep within the theme of the thetic that represents the culture and style of . I’ve been looking at grunge styled type, mainly t to go on to create my own using various methods

TYPOG

GRAPHY

The ways in which i’ll be experimenting to create the type will consist of marker pen - handwritten text, watercolour paint and scan them in and vectorize before incorporating into my work.

Mainly sticking with the monotone and earth tone colours.

Utilizing different weights and widths of marker pens to create the type and possibly digitally manipulate them following that to create or further impose a hand drawn effect through the texture of the type, such as the faded effect.

I want to focus a lot on hand drawn type as a way to demonstrate my creative prowess and as another way for me to implement design capabilites and skills into my work. The majority of the titles for the varying sections will therefore be hand drawn.

As for the body copy, I want a clear and easy to read font, but also one that stays in keeping with the aesthetic of the page, such as the font I am currently typing in (Orator std). I am also looking at alternatives to this just broaden my vision on the final decision.

Do I utilize a sans serif font to keep a modern look or would a serif typeface connote a more rustic look that could further impact my work in a positive way?

orator std Of course, if you know your Fire In The Booth from your Lord Of The Mics you’ll be quick to point out that Manchester has had a grime scene for more than 10 years, with acts such as Virus Syndicate, K1, Blizzard and Gekko. The renewed interest also seems to be putting fire in the bellies of these elders. The menacing, oneeyed MC Trigga, who once made tracks with Skepta and JME, has just released the massive single Who Run Tingz along with Chimpo, while Virus Syndicate’s fourth album is in the offing.

Manchester has never struggled to find a musical identity, and the same goes for its grime iteration.

Bugzy spits about spotting himself in the Manchester Evening News, while Levelz are “gatecrashing student parties in Fallow[field]”.

And the city’s small enough

to boast one musical community and unifying postcode pride, not warring boroughs – across various tracks you’ll hear the rallying cry of the city’s dialling code, 0161. There’s less of a purist approach to the sound, too. Levelz ringmaster Rich Reason points out that Manchester has been veering between genres since the days of the Haçienda. So they’re happy to take from grime but the genres that informed it, too, from hip-hop to dancehall and garage. “It’s the iPod shuffle culture,” he explains.

If the grime revival is under way, though, then Manchester is keen to create something new. “We don’t just wanna be like a Manchester version of something else,” says Rich Reason. “We’re pushing towards what comes after grime.”

Helvetica Neue Of course, if you know your Fire In The Booth from your Lord Of The Mics you’ll be quick to point out that Manchester has had a grime scene for more than 10 years, with acts such as Virus Syndicate, K1, Blizzard and Gekko. The renewed interest also seems to be putting fire in the bellies of these elders. The menacing, one-eyed MC Trigga, who once made tracks with Skepta and JME, has just released the massive single Who Run Tingz along with Chimpo, while Virus Syndicate’s fourth album is in the offing.

approach to the sound, too. Levelz ringmaster Rich Reason points out that Manchester has been veering between genres since the days of the Haçienda. So they’re happy to take from grime but the genres that informed it, too, from hip-hop to dancehall and garage. “It’s the iPod shuffle culture,” he explains.

If the grime revival is under way, though, then Manchester is keen to create something new. “We don’t just wanna be like a Manchester version of something else,” says Rich Reason. “We’re pushing Manchester has never struggled to towards what comes after grime.” find a musical identity, and the same goes for its grime iteration. Bugzy spits about spotting himself in the Manchester Evening News, while Levelz are “gatecrashing student parties in Fallow[field]”. And the city’s small enough to boast one musical community and unifying postcode pride, not warring boroughs – across various tracks you’ll hear the rallying cry of the city’s dialling code, 0161. There’s less of a purist

Times Bold Of course, if you know your Fire In The Booth from your Lord Of The Mics you’ll be quick to point out that Manchester has had a grime scene for more than 10 years, with acts such as Virus Syndicate, K1, Blizzard and Gekko. The renewed interest also seems to be putting fire in the bellies of these elders. The menacing, oneeyed MC Trigga, who once made tracks with Skepta and JME, has just released the massive single Who Run Tingz along with Chimpo, while Virus Syndicate’s fourth album is in the offing.

Manchester has never struggled to find a musical identity, and the same goes for its grime iteration. Bugzy spits about spotting himself in the Manchester Evening News, while Levelz are “gatecrashing student parties in Fallow[field]”. And the city’s small enough to boast one musical community and unifying postcode pride, not warring boroughs – across various tracks you’ll hear the rallying cry of the city’s dialling code, 0161.

There’s less of a purist approach to

the sound, too. Levelz ringmaster Rich Reason points out that Manchester has been veering between genres since the days of the Haçienda. So they’re happy to take from grime but the genres that informed it, too, from hiphop to dancehall and garage. “It’s the iPod shuffle culture,” he explains.

If the grime revival is under way, though, then Manchester is keen to create something new. “We don’t just wanna be like a Manchester version of something else,” says Rich Reason.

“We’re pushing towards what comes after grime.”

LAYO

OUT

I APPRECIATE T ELEMENTS AND CONTRAST AGAINS CLEAN PHOTOGRA THE BOLD CONNOT POWERFUL TONE A CREATES A START THE ROUGH LOO

I AM ALSO INTE INCORPORATION O AGAINST THE MON CREATING THE TE AND DEVELOP A MO GRABBING

THE HAND DRAWN THE WAY THEY ST THE SLEEK AND APHIC ELEMENTS. TES A STRONG AND AND THE TEXTURE CONTRAST DUE TO OKING NATURE.

ERESTED IN THE OF COLOURED TYPE NOTONE IMAGERY, EXT TO STAND OUT ORE POWERFUL EYE ABILITY.

Again, looking at the contrast between the colour and the lack of it, we see that a stark contrast has been made, thus creating a focal point aswell as a background. The mix of saturation also maintains a simple pallette of colour whilst not creating a dull image.

ROUGH SKETCHY AGGRESSIVE GRUNGE DARK

Incorporating handwritten type into my magazine would help display a more DIY factor and a really unique and personal way to digitally display my writing and information.

I appreciate the minimalist approach to this work, aswell as the off-white/ cream backdrop that contrasts with the white clothing in the image. I would like to experiment with different shades and tones of the monochrome colour pallette.

I appreciate the mix of earthy tones, infused with the black, not necessarily just in the magazine but in the images as a whole. I’m really fond of this colour pallette and I want to look at incorporating this into my own design techniques as a way of keeping the drab and dark aesthetic whilst keeping the colours varied.

Looking into alternate ways to display the different chapters in the book, trying different techniques and styles of typography. The first image has lyrics incorporated and instead of chapter titles they could be scattered throughout the book as filler.

The bottom image has a preffered aesthetic for the actual title pages, which I will be creating by hand and recreating this style, followed by being scanned and touched up on Photoshop to get the desired effect and texture.

PRI

INT

UV PRINTING// Ultra-violet cured coatings can be applied over ink printed on paper and dried by exposure to UV radiation. UV coatings can be formulated up to 100% solids so that they have no volatile component that contributes to pollution.

This high solids level also allows for the coating to be applied in very thin films. UV coatings can be formulated to a wide variety of gloss ranges. UV coating can be applied via most conventional industrial coating applications as well as by silkscreen.

Due to the normally high solids content of UV coating/ varnish the surface of the cured film can be extremely reflective and glossy. 80 lb text and heavier weights of paper can be UV coated, however, cover weights are preferred.

UV can be applied on spot locations of the paper or by flooding the page.

This coating application can deepen the color of the printed area. Drying is virtually instantaneous when exposed to the correct level of UV light so projects can move quickly into the bindery.

A printed page with UV coating applied can be very shiny or flattened to a matte finish. A good example of UV coated paper is photo paper sold for home printing projects. UV coatings that are not fully cured can have a slightly sticky feeling.

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A ‘Tight back’ book binding, where the paper is perfect bound and the cover is glued to the back of the book. I like the look of the matte finish paired with what I would like to be white UV printed type, overlayed on the cover. I would like the front and back of the cover to be part of the same image, using a wraparound technique, whether that’s a photo like shown above or one i’ve taken myself that depicts the same tone.

Either a ‘Rounded spine’ or ‘Fl which would have a glossier m again with the UV printed choice will be made for the t the amount of pages in the fi

lush joint’ binding technique material used for the cover, type on top. I suppose the type of binding depending on inished version of the book.

As I havent decided on the specific image that will be incorporated into the front cover I have been testing varying images. I know the aesthetic I want for the cover and the type, there could even possibly be multiple covers?

I think I will stick to this style of binding (tightback/ square back) due to my preference of the texture and finish of the paper, I also prefer the aesthetic and shape of the finished product as opposed to the alternatives.

I am aiming for an A4 landscape document at the moment.

although considered a literary group, members of The Movement saw themselves more as an actual movement, with each writer sharing a common purpose //