Final Report by Lacey Leach

About Saxum Start Copy Here

About Saxum Lacey Leach Start Copy Here Final Report Internship September-December 200 Hours

Saxum 1300 North Broadway Drive Oklahoma City, OK 73103 (405) 605-2003

About Saxum Full Name: Saxum Strategic Communications, L.L.C. Founder: Renzi Stone on August 1, 2003 Location(s): Oklahoma City and Tulsa Clients: Kimray, Hobby Lobby, Inasmuch Foundation, Flintco, GlobalHealth, U.S. Cellular, George Kaiser Family Foundation, Crowe & Dunlevy, SandRidge Energy, Coolgreens, Oklahoma City Indian Clinic, First Fidelity Bank, The University of Oklahoma, and more! Focus: Public Relations, Advertising & Digital Tagline: “A Better Bold” Employees: 31 Renzi Stone Chairman and CEO

Saxum is one of the leading integrated marketing communications agencies in the region. They serve a diverse national, regional and local client base, touching nearly every sector of the economy. Their mission is to be strategic thinkers who generate demand and awareness for brands, people and causes. Saxum’s values are: • Integrity • Creative Problem Solving • Employee-Focused • Client-Conscious • Teamwork • Accountable • Fun • Positive Attitude • Embrace Change

OKC SaxumSaxum Employees About Sara Walker

Lisa Lloyd

Senior Vice President, Human Resources & Operations

Media Relations Supervisor

Lindsay Laird

Rachel Hinderman

Senior Account Director

Account Executive

Lindsay Vidrine

Chelsea Watkins

Senior Account Supervisor

Executive Assistant and Office Manager

Debbie Schramm

Chad Backus

President

Account Supervisor

Carol Troy

Lacy Barnes

Senior Vice President

Account Coordinator

Blake Jackson

Houda Elyazgi

Vice President, Digital

Account Supervisor

Erica Hollis

Bobbi McLin

Account Director, Marketing

Account Coordinator

Kim Moyer

Anthony Triana

Senior Account Supervisor

Media Relations Specialist

Aran Coleman

Tosha Lackey

Account Coordinator

Controller

OKC Creative Team Tempie Farmer

Dan Martel

Designer

Senior Vice President and Chief Creative Officer

Lawre Everest

Grant Zellner

Fellow

Senior Copywriter and Creative Strategist

Ruben Cabrera

Chad Bianco

Senior Designer

Senior Art Director

My Job Duties About Saxum My job duties consisted of assisting the Saxumites! Most days started off with P.I.F.’s ( Project Initiation Form) that outlined a new project for me to get started on. They were usually accompanied with an e-mail from the account manager giving more detail and attached material needed. I would start on the project, doing research and sketches, asking for help along the way if I needed it. I would usually come up with a few options and then send them to Dan to get his creative feedback. After a couple were chosen, I would send them to the account manager who would then send them to the client. The client would choose one, and I would make edits for them. The main duties expected of me: • Doing research for a client or Saxumite • Taking photos with my camera and editing them • Making copies • Editing photos • Making mock-ups • Getting printer estimates and specking print jobs • Creating custom vector graphics • Designing using Photoshop, Illustrator and Indesign • Creating templates • Making edits to text and design elements • Purchase stock photos • Log expenses • Log in hours and use bill4time.com

Skills Learned About Saxum • More efficient in Adobe Indesign • More efficient in Adobe Illustrator • Learned Outlook Express • Learned messaging through Skype • Learned how to spec for printer • Learned about different ways to bill clients • Learned how to log in time using bill4time.com • Learned how to purchase from istockphoto.com • More efficient in photography studio • Learned more about logo style guides • More efficient in making mock ups • More efficient in creating info graphics

Samples of My Work About Saxum Client: Crowe & Dunlevy Project: Create a foam board display honoring their 110th anniversary to be shown at the event Attached: 4 photos, logo and text Client Choice: Option 3

Option 1

Option 2

Client: Crowe & Dunlevy Project: Create vector icons representing the different jobs of the new hires for a magazine ad Attached: List of job titles Client Choice: Decided to go with a different magazine ad

Client: George Kaiser Family Foundation - Educare Project: Create an invitation using supplied image and logo Attached: Photo, text and logo Client Choice: First option

Tulsa Educare, Tulsa Public Schools George Kaiser Family Foundation

Invite you to attend a special event celebrating the grand opening of

TULSA EDUCARE 3 Featured speakers : • George Kaiser, George Kaiser Family Foundation • Michael Burke, Buffett Early Childhood Fund • Janet Barresi, Oklahoma State Superintendent • Keith Ballard, Tulsa Public Schools Superintendent • Ken Levit, George Kaiser Family Foundation

2190 S. 67th East Avenue Wednesday, October 24, 2:00 p.m. Please RSVP by

Monday, October 22 to Megan Snowbarger, 918-858-4680

msnowbarger@saxum.com

Client: George Kaiser Family Foundation - Educare Project: Create a program with the schedule of the event and a map of the location Attached: Photo, text, map and logos Client Choice: First option Front Back

Educare 3 Tulsa Map

South Hall

North Hall

Tulsa Educare 3 Grand Opening Celebration 2:00 p.m. Opening Remarks by Ken Levit, George Kaiser Family Foundation

Featured Speakers Keith Ballard Tulsa Public Schools Superintendent Michael Burke Buffet Early Childhood Fund Ana Karen Lopez Tulsa Educare Parent Janet Barresi Oklahoma State Superintendent George Kaiser Tulsa Educare Board Chair

Special Student Performance

2:35 p.m. Conclusion of event and school tours

Entrance Educare Model Partnerships Family Engagement/Workforce Physical & Mental Health Interdisciplinary Approach Research to Practice

Curriculum/Assessment & Inclusion Reflective Practice High Staff Qualifications

Client: George Kaiser Family Foundation - Educare Project: Create a series of posters to be displayed at the opening event, highlighting each area Attached: Photos, text, and logo

Client: George Kaiser Family Foundation - Educare Project: Create a series of parking signs for the opening event Attached: Logo Client Choice: Option 3

Client: Kimray

About Saxum

Project: Create the monthly newsletter

Attached: Provided template, logos, text and photos

Start Copy Here

Client: Kimray Project: Create the monthly newsletter Attached: Provided template, logos, text and photos

Client: Kimray Project: Create an ad honoring their award to be featured in the Petroleum Club Newsletter Attached: Logos and text Client Choice: Option 5

Option 5 Option 1

Option 2

Option 3

Option 4

THE PURSUIT OF EXCELLENCE. Kimray is proud to be a part of a growing and vibrant Oklahoma City.

www.kimray.com

Client: Kimray

Front

Project: Create a flyer for the company Christmas party Attached: Logos, photos and text Client Choice: Option 4

2012 Christmas Party! Friday, November 30, 2012 6:30 Reception, 7:00 Dinner

Option 1

Option 2 Kimray is offering you a great time to celebrate this holiday season. A unique, exciting and fun party, created especially for you!

Parking Parking will be at Fifth Street Parking Garage, located at 5 NW 5th St. in downtown Oklahoma City. Maps and parking passes are available at the front desk. A shuttle will carry guests to and from the Cox Convention Center. Please allow 15 minutes for shuttle pick up.

Party Dress in business or festive attire. The Kimray Christmas party will be held at the Cox Convention Center in Great Hall C.

Christmas Address given.

Reception with hors d’oeuvres and holidaythemed photograph opportunity.

Christmas Banquet, plated meal of fine cuisine Entertainment provided by musician Kyle Dillingham.

The North Pole Crew will pass out gifts to everyone! Prizes range from $10 to $250

R.S.V.P. by November 16, 2012 • Turn in a response card to the front desk • E-mail response to frontdesk@kimray.com • Call Leslie at 405.525.6601

Option 4

Option 3

Back

Client: Kimray Project: Convert the Christmas flyer into a one-sided poster

2012 Christmas Party! Friday, November 30, 2012 6:30 Reception, 7:00 Dinner

Kimray is offering you a great time to celebrate this holiday season. A unique, exciting and fun party, created especially for you!

Party Dress in business or festive attire. The Kimray Christmas party will be held at the Cox Convention Center in Great Hall C.

Christmas Address given.

Reception with hors d’oeuvres and holidaythemed photograph opportunity.

Christmas Banquet, plated meal of fine cuisine Entertainment provided by musician Kyle Dillingham.

The North Pole Crew will pass out gifts to everyone! Prizes range from $10 to $250

R.S.V.P. by November 16, 2012 • Turn in a response card to the front desk • E-mail response to frontdesk@kimray.com • Call Leslie at 405.525.6601

Client: Kimray Project: Develop a concept and create visuals for Kimray Christmas card Concept: Back to basics: Kimray founder began most products by sketching accurately on napkins. Paper was to have napkin texture and all text and images were to be hand-drawn with a pen Client Choice: Went with another concept and design

Client: Kimray Project: Create certificates for each employee with a big year anniversary. Attached: Logo, text, signature and list of names Original

40 Kimray expresses appreciation to

WILLIAM E. SIMONS for dedication and commitment to the company. Congratulations on your forty year anniversary.

Revised

25 Kimray expresses appreciation to

LARRY J. JOHNSON for dedication and commitment to the company.

Congratulations on your twenty-five year anniversary.

President and CEO

Client: Oklahoma City Indian Clinic Project: Create stacked info sheets for new patients. Attached: Logos, text and 2 photos Original 4.35”

Custom folder template with embossed and foiled logo (unused).

9.27”

Revised

3.71”

Client: Procure Project: Create make-shift photo studio to photograph and edit two employee headshots.

Before

After

Client: Saxum Project: Create make-shift photo studio and photograph previous work done by Saxum for their new website.

Client: Renzi Stone Project: Design two invitations, black and white, for the event. Attached: Text

Requested edits from client Final versions As the caregiver of awith child with epilepsy, weyou know As the caregiver of a child epilepsy, we know areyou are searching for answers to difficult questions. searching for answers to difficult questions.

to help. WeWe want want to help. Please for adiscussion panel discussion Please join us join for auspanel with two of the country’s pediatric with two of the country’s leadingleading pediatric epileptologists Renzi LeeStone, Anne Stone, epileptologists as well as as well Renziasand Leeand Anne whose had epilepsy. whose son hadson epilepsy. Epilepsy an estimated Epilepsy affectsaffects an estimated 7,000 Oklahoma children. 7,000 Oklahoma children.

arealone. not alone. YouYou are not Youinvited are invited an expert You are to antoexpert panelpanel for for Caregivers of Pediatric Epilepsy Caregivers of Pediatric Epilepsy

 

Tuesday, November 27th 2012 Tuesday, November 27th 2012 3:00 – 4:30 p.m . 3:00 – 4:30 p.m. Rainbolt Auditorium the Samis Education Rainbolt Auditorium at the at Samis Education CenterCenter The Children’s Hospital at Theat Children’s Hospital 1200 Children’s 1200 Children’s AvenueAvenue Oklahoma City, OK 73104 Oklahoma City, OK 73104

Panel: Panel: Wilfong, AngusAngus Wilfong, M.D. M.D. Director,Director, Comprehensive Comprehensive EpilepsyEpilepsy Center Center Texas Children’s Texas Children’s HospitalHospital Ng, M.D. Yu-tzeYu-tze Ng, M.D. Chief, Chief, andNeurology Child Neurology EpilepsyEpilepsy and Child University of Oklahoma University of Oklahoma The Stones The Stones Renzi Renzi and Lee and AnneLee Anne personally by Pediatric personally affected affected by Pediatric EpilepsyEpilepsy RSVP to Connie-Bond@ouhsc.edu or 405.271.4113 RSVP to Connie-Bond@ouhsc.edu or 405.271.4113 by Monday, November by Monday, November 19th 19th Casual Casual

Please for alecture short lecture learn about Please join us join for ausshort to learntoabout

    Pediatric Epilepsy Pediatric Epilepsy OU Medicine, in partnership with OU Children’s OU Medicine, in partnership with OU Children’s Hospital, hasa made major commitment to addressing Hospital, has made majoracommitment to addressing this this disease that affects an estimated 7,000 Oklahoma children. disease that affects an estimated 7,000 Oklahoma children.

Isaiah Stone The The Isaiah Stone Pediatric Epilepsy Lecture Series Pediatric Epilepsy Lecture Series Featuring: Featuring: Wilfong, AngusAngus Wilfong, M.D. M.D. Director,Director, Comprehensive Comprehensive EpilepsyEpilepsy Center Center Texas Children’s Texas Children’s HospitalHospital Isaiah Physician Stone’s Physician & Isaiah&Stone’s

Tuesday, November Tuesday, November 27th 27th 20122012 Lecture Lecture

Cocktail Reception Cocktail Reception

7:00 p.m. 6:00 6:00 – 7:00– p.m.

at p.m. 5:30 p.m. at 5:30

Rainbolt Auditorium the Samis Education Rainbolt Auditorium at the at Samis Education The Children’s Hospital CenterCenter at The at Children’s Hospital 1200 Children’s 1200 Children’s AvenueAvenue Oklahoma City, OK 73104 Oklahoma City, OK 73104

Presented Presented by: by: The University of Oklahoma Department of Neurology The University of Oklahoma Department of Neurology

The Children’s Foundation The Children’s HospitalHospital Foundation Renzi LeeStone Anne Stone Renzi and Leeand Anne

 

BusinessBusiness Casual Casual Thisis not eventa isfundraiser, not a fundraiser, but contributions to This event but contributions to The Children’s Foundation are welcome. The Children’s HospitalHospital Foundation are welcome. RSVP to Connie-Bond@ouhsc.edu or 405.271.4113 RSVP to Connie-Bond@ouhsc.edu or 405.271.4113 by Monday, November by Monday, November 12th 12th

Client: Saxum Project: Design the Christmas party invitation for Saxum employees Attached: Text and logo

Back

Front

WHAT A

BRIGHT TIME

2012 Saxum Holiday Party! in

itâ&#x20AC;&#x2122;s the

Right Time

DOWNTOWN OKC ICE SKATING

TO ROCK THE NIGHT AWAY

anytime between

46 &

Jingle Bell Time

PARTY COOLGREENS 6pm

IS A SWELL TIME

Family & Significant Others Welcome

TO come party in the saxum WAY

R.S.V.P. via e-vite

Options

Client: Teach for America Project: Create info graphics and organize the data into a two-sided fact sheet Attached: Text, logo and photos FACTS CONTACT INFO:

For more information, contact Leslie Daugherty at

leslie.daugherty@teachforamerica.org or

918.835.3622

Teach For America – Oklahoma is growing the movement of leaders in our community who work to ensure that kids growing up in poverty get an excellent education.

Teach For America’s Impact in Oklahoma Since our founding in 2009, Teach For America - Oklahoma has seen tremendous growth from 75 corps members to 300 in 2012.

Approximately 300 corps members work in more than 68 schools in Tulsa and Oklahoma City, while nearly 100 alumni live and work in

Corps Member: Kris Pulford Tulsa Corps 2011 Alma Mater: Bethel University School: Clinton Middle School Grade/Subject: Science

300 Corps Members in OKC & Tulsa

“I want to help students develop the knowledge, understanding, attitudes and skills necessary to participate actively and responsibly in a changing world.”

25% of Corps Members are people of color

Corps Member: Jessica Zannikos 52% of Corps Members teach Pre-k through 6th grade

Oklahoma City Corps 2011 Alma Mater: City University of New York School: Bodine Elementary School Grade: Kindergarten

“My students are Global Scholars. They understand that reading is the pathway to success that can take them anywhere. I work to foster in them a profound love for learning while also developing their interpersonal skills of sharing, communica100 Alumni still live and work in the Oklahoma region tion, community, and creating a caring environment.” 25% of Corps Members teach STEM

the region and continue to expand their impact on the local community.

Teach For America Oklahoma is working to ensure that every student receives the educational opportunities necessary for them to reach their full potential.

Corps Profile:

Teach For America Alumni:

OKLAHOMA CORPS MEMBERS TEACH OVER 19,000 STUDENTS EVERY DAY.

Alum: Mark Modrcin Tulsa Corps 2009 Alma Mater: Miami University School: Whitman Elementary School Grade: Fifth Grade

89% still work in education

Mark works for Tulsa Public Schools as a Research Assistant for the Teacher Leader Effectiveness Initiative, working to improve the way TPS evaluates and develops teachers and school leaders.

55 are still teaching

“My work in the Teacher and Leader Effectiveness Initiative is going to ensure there is a highly-skilled teacher in every classroom.”

100% of principals rated

corps members as good, very good, or excellent in terms of having high expectations and setting ambitions goals for all of their students.

12 in M.ED/Ph.D Program

Regional Advisory Board

Our state-wide advisory board is deeply invested in making educational equity a cause of choice throughout the state.

Last year, Oklahoma students in corps 96% of principals rated corps member classrooms members as at least as effective as achieved, on average, other beginning teachers in terms of impact on student achievement. 1.4 years of growth

Oklahoma City Board Members

Tulsa Board Members • Janet Levit, co-chair • Ken Levit, co-chair • Alan Armstrong

• Frank Murphy • Stacy Schusterman • Talia Shaull • Darton Zink

• Bob Ross, chair • Susan Edwards • Jenny Love Meyer

• Xavier Niera • Renzi Stone

Original

Front

Back

Corps Profile:

FACTS CONTACT INFO: For more information, contact Leslie Daugherty at

leslie.daugherty@teachforamerica.org or

918.835.3622

Corps Member: Kris Pulford

300 Corps Members in OKC & Tulsa

Teach For America – Oklahoma is growing the movement of leaders in our community who work to ensure that kids growing up in poverty get an excellent education.

25% of Corps Members are people of color

Alma Mater: Bethel University School: Clinton Middle School Grade/Subject: Science

“I want to help students develop the knowledge, understanding, attitudes and skills necessary to participate actively and responsibly in a changing world.” Corps Member: Jessica Zannikos

18% of Corps Members teach in an Early Childhood class

Teach For America’s Impact in Oklahoma

24% of Corps Members teach STEM

Since our founding in 2009, Teach For America - Oklahoma has seen tremendous growth from 75 corps members to 300 in 2012. Approximately 300 corps members work in more than 68 schools in Tulsa and Oklahoma City, while nearly 115 alumni live and work in the region and continue to expand their impact on the local community.

Teach For America Alumni: 115 Alumni still live and work in the Oklahoma region

Teach For America Oklahoma is working to ensure that every student receives the educational opportunities necessary for them to reach their full potential.

Tulsa Corps 2011

OKLAHOMA CORPS MEMBERS TEACH OVER 19,000 STUDENTS EVERY DAY.

Oklahoma City Corps 2011

Alma Mater: City University of New York School: Bodine Elementary School Grade: Fifth Grade

“My students are Global Scholars. They understand that reading is the pathway to success that can take them anywhere. I work to foster in them a profound love for learning while also developing their interpersonal skills of sharing, communication, community, and creating a caring environment.” Alum: Mark Modrcin Tulsa Corps 2009

Alma Mater: Miami University School: Whitman Elementary School Grade: Fifth Grade

70% still work in education

Mark works for Tulsa Public Schools as a Research Assistant for the Teacher Leader Effectiveness Initiative, working to improve the way TPS evaluates and develops teachers and school leaders.

55 are still teaching

“My work in the Teacher and Leader Effectiveness Initiative is going to ensure there is a highly-skilled teacher in every classroom.”

12 in M.ED/Ph.D Program

Regional Advisory Board Last year, Oklahoma students in corps member classrooms achieved, on average, 1.4 years of growth

Our state-wide advisory board is deeply invested in making educational equity a cause of choice throughout the state.

Tulsa Board Members

of principals rated corps members as good, very good, or excellent in terms of having high expectations and setting ambitions goals for all of their students.

• Janet Levit, co-chair • Ken Levit, co-chair • Alan Armstrong • Frank Murphy

Final

• Stacy Schusterman • Talia Shaull • Darton Zink • Tom Adelson

Oklahoma City Board Members • Bob Ross, chair • Susan Edwards • Jenny Love Meyer

• Xavier Niera • Renzi Stone • Teresa Rose

Client: YWCA Project: Photograph the skydance bridge when it is lit with purple lights in honor of domestic violence prevention

Client: YWCA

Front

Project: Create info graphics and organize the data into a two-sided fact sheet and note card Attached: Text and logo WWW.YWCAOKC.ORG

405.948.1770 Back

• Introduce yourself as an YWCA Oklahoma City board member. • YWCA Oklahoma City offers life-saving programs and services to provide victims of domestic violence and sexual assault with choices to move toward a life free from violence. • We are building a new shelter and will be able to serve twice as many victims of domestic violence. Our challenge is funding the programs and services needed to help these new people we will now be able to serve.

• I would love to exchange contact information with

you if you would like more information on how you can get involved.

Front

Back

WWW.YWCAOKC.ORG

405.948.1770

Provides wrap-around services including counseling, case management,

support groups, economic empowerment and child care.

2460 NW 39th St Oklahoma City, OK 73112

Only shelter for battered women and children in Oklahoma County

Economic downturn has resulted in the need for longer stays in shelter and greater need for supplemental services. The cost of domestic violence to our businesses exceeds $ 5.9 billion a year, $ 4.1 billion of which goes directly to medical costs.

. 1.2 millio n po p

530

women and children served in shelter last year

17,000 women, children 1 in 4 women will be a victim of domestic violence in her lifetime. It is estimated only half of domestic violence cases are reported to law enforcement each year.

and men served through all of the programs.

MS MO

OK MT

OH WV

MA NH MN

More than

Since 2000, the Oklahoma Domestic Violence Fatality Review Board identified 1,007 domestic violence homicides in Oklahoma, an average of 84 homicides per year.

WA WY ME

Oklahoma Ranks 17th in the nation for the number of women killed by men.

According to Violence Policy Center, 2011 (excludes FL)

60%

Up to

Children’s programs meet special needs of child victims of domestic violence and child abuse.

of men who abuse women also abuse children.

The Evaluation About Saxum Overall, I had an amazing experience with Saxum! Everyone who works there was very helpful and friendly towards me the entire time I was there. I really enjoyed and appreciated how much they trusted me to work on projects for clients on my own. They also worked around my schedule and allowed me to put school before any work for them! I was pleasantly surprised when they asked me to use my camera and photography skills for them on multiple occasions, using a room in the back as a studio. They are always so quick to say â&#x20AC;&#x153;thank youâ&#x20AC;? for anything and everything I did for them! I got to work with most of the employees on various projects and see a bit of what they do and how they manage accounts. I also sat in on, and participated in many client meetings! One of my favorite moments was when Houda announced in a staff meeting that the George Kaiser Family Foundation wanted to use my design for their Educare schools nationally. Of course, one of the best aspects about this internship is that it was paid! I got to experience keeping track of my time and logging it into the system to ensure I would get paid accurately. It really helped enhance the experience and made me feel less like a student and more like a working professional. I love how fun and creative the entire team at Saxum is. They throw amazing parties for holidays and birthdays, complete with a theme for each one! They make staff meetings fun and have brainstorm meetings to get big, creative ideas for clients. I am thankful for my time there, at a time when they are growing and becoming more known and respected throughout OKC. I highly recommend any design student to intern at Saxum!

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