OBSERVE YOU NEVER KNOW WHAT YOU DON’T KNOW
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Introducing, a science magazine for the average person, easy to understand & well designed. Makes science cool, relevant and engages readers to learn more about the world around them and be impressed with the natural world. Each month will have a different photo showing through the circle on the cover, highlighting the chosen feature from that issue. The magazine will have limited ads, and will promote a clean, simple approach to learning. The beautiful design and expensive feel will draw in the target audience who wouldn’t normally partake in a science magazine. They will become part of a collector’s series, with each month having a color scheme throughout, while keeping the same design elements. The circular theme represents the “O” in Observe, and plays on the idea of circular shapes found throughout nature. Eyes, lenses, cells, planets, nuclei, to name a few.
Target Audience: College/young adult ages 18-25 & Adults ages 26-40 Distribution/cost: Available online & sent out monthly. $50 yearly subscription ($30 online). Students = $20 Specs: Size of magazine is 8.625” x 10.625”, printed on Cougar, 100# smooth cover paper. Cover has logo printed with shiny black ink on top of smooth, black matte finish paper. 5” circle diecut in top-center of cover. Credit: Most illustrations, articles and photographs done by me. The others were found on the internet.
RESEARCH
MAGAZINE
Lacey Leach - Magazine Proposal Concept: A science magazine for the average person, easy to understand & well designed. Makes science cool, relevant, and engages readers to learn more about the world around them and be impresses with the natural world. Target Audience: College/young adult ages 18-25 & Adults ages 26-40 Distribution/cost: Available online & sent out monthly. $50 yearly subscription ($30 online). Students = $20 Competition: • SEED Magazine (looks at important issues at the intersection of science and society)
• Discover (writes about science for a general audience)
• Popular Science (articles for the general reader on science and technology)
• Science News (devoted to short articles about new scientific and technical developments, typically gleaned from recent scientific and technical journals)
• Scientific American (popular science for educated audience)
• Technology Review (print magazine more for longer-format, website for daily news and analysis, both analyzing and identifying emerging technologies)
• Skeptic (science education and science advocacy magazine, devoted to promoting scientific skepticism and resisting the spread of pseudoscience, superstition, and irrational beliefs) What Sets My Magazine Apart? Nice paper, well designed, cheap, easy to understand/relate, will get picked up by
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YOU NEVER KNOW WHAT YOU DON’T KNOW
Features The Wonders of the Brain 30 The Art of Science Learning 41 Chemistry In Cooking 53 We Are All Stardust 67 Tribute To Kodak 75
In Every Issue Editor’s Note 12 How? 20 Pseudoscience of the Month 24 In the News 35 KUDOS- Discovery/Invention 48 Q & A 62 Highlighted Book 81
NOVEMBER 2012
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LACEY LEACH COMPUTER GRAPHICS 3 DECEMBER 10, 2012