LLQ Lifestyle N'35

HESHAM ABDELSALAM

BALANCING BODYBUILDING AND BUSINESS A CEO’S JOURNEY OF RESILIENCE AND SUCCESS

MASERATI GRANCABRIO

DRIVE LIKE THE BEST IS YET TO COME

GRANCABRIO IS AN INVITATION TO LIVE LIFE TO THE FULLEST. AN EXCLUSIVELY ITALIAN INTERPRETATION OF DRIVING THROUGH LIFE WITH THE TOP DOWN. Grancabrio

Hilton Salwa Beach Resort & Villas is an unparalleled destination with worldclass facilities where you can enjoy the comfort of beach villas, rooms and suites. Explore exquisite dining experiences and one of the largest water parks in the Middle East; Desert Falls Water & Adventure Park.

Feels like it's time for you to book your next holiday.

www.salwabeachresort.qa

Discover Nandini Jungle by Hanging Gardens: Bali’s Hidden Paradise

The Soul of Hospitality: Friedrich von Schönburg at the Helm of Rosewood Villa Magna

Anna Schurrle on Matcha: A Journey of Wellness, Tradition, and Modern Living

Sibel Amber: Redefining Luxury Hair Care with the Power of Amber Extract

2024 ISSUE N’35

PUBLISHER & EDITOR-IN-CHIEF

ELIAS HADDAD

MANAGING EDITOR

LESLIE FERNANDEZ

MAGAZINE AMBASSADOR

SARAH BOURAOUI

CONTRIBUTOR

DR. NOUR ZOUROB

MS. NABILAH HARRON

DR. MAHMOUD ABU ZAINAH

MR. MOHAMED ROBIN ELALAMI

MR. LEE LEVY - DUBAI LIFE COACH

SOCIAL MEDIA MANAGER

MAJD HADDAD

PHOTOGRAPHER

SHADIRA PHOTOGRAPHY

GRAPHIC DESIGNER

RAKIBUL ISLAM

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A New Dawn for LLQ Lifestyle

The year draws its final curtain, and I can’t help but feel a profound sense of gratitude and excitement. This has been an incredible journey for all of us at LLQ Lifestyle, and I’m thrilled to share this moment with you, our cherished readers. Together, we’ve celebrated Qatar’s timeless traditions, its unmatched hospitality, and the dynamic lifestyle that bridges the elegance of the past with the promise of the future.

Looking back, this year has been a mosaic of unforgettable stories and shared moments. We’ve explored innovations reshaping the hospitality industry, savored culinary masterpieces that honor heritage while embracing modernity, and immersed ourselves in the cultural heartbeat of Qatar. Each souq, skyline, and seashore has offered something unique, reminding us why this land is so much more than just a destination—it’s a way of life.

While we prepare to welcome 2025, there’s a sense of hope and renewal in the air. It’s a time to look forward with courage and optimism, inspired by the visionary strides of Qatar and the resilience of its people. This peninsula with a big heart continues to show the world that dreams can become reality through community, determination, and an unwavering belief in a brighter future.

The New Year is an opportunity for all of us to turn the page and begin anew. Whether you’re an entrepreneur reshaping the hospitality landscape, an artist creating beauty for the soul, or simply someone finding joy in everyday moments, your story matters. Together, we weave a tapestry of life that LLQ Lifestyle is proud to celebrate.

Stepping into the New Year, many of us are setting resolutions—promises to ourselves to grow, to achieve, and to live with greater intention. While we bid farewell to a year filled with challenges and triumphs, let us embrace 2025 with open hearts and unyielding optimism. Let’s strive for balance—between ambition and gratitude, tradition and progress, self-care and community care. Take a moment to reflect on how far you’ve come, and dream boldly about the horizons ahead.

As the Editor-in-Chief, my commitment to you remains unwavering. LLQ Lifestyle will continue to be your trusted companion, guiding you through the luxurious retreats, culinary delights, and cultural treasures that make Qatar so extraordinary. Our mission is to inspire, inform, and connect—to be a source of light in your journey.

To our readers, partners, and contributors: thank you for being the heartbeat of LLQ Lifestyle. Your passion and engagement remind me every day of the power of storytelling to unite, uplift, and ignite. Here’s to celebrating every moment, every connection, and every possibility that the coming year holds.

From all of us at LLQ Lifestyle, I wish you a year filled with light, laughter, and love. Together, let’s embrace this new chapter with the grace and gusto that define Qatar’s indomitable spirit.

Here’s to us all—and to a radiant year ahead.

Warm regards,

Elias Haddad.

This article by Dubai life coach Lee Levy explores how to maintain a balanced diet during the holidays, celebrate traditional foods in a healthy way, and make mindful choices that benefit both your body and spirit.

Coach Lee says: ‘ The food you eat, dictates the mood you keep.’

As in every year this time, without fail, the New Years season is a time of celebration, joy, and, perhaps most notably, indulgence. Festive gatherings often revolve around extravagant meals and decadent treats, leading many to abandon their healthy eating habits. However, this holiday season, it’s possible to enjoy the flavors of the season while still prioritizing nutrition.

Significance of Nutrition During the Holidays

This depends on your nutritional commitments, the holiday season can be a double-edged sword when it comes to nutrition. On one hand, it’s a time for socializing, sharing meals, and enjoying festive foods. While on the other hand, the abundance of rich dishes and sugary treats can lead to overeating, weight gain,

Dubai Life Coach Lee Levy since 2006.

FESTIVE NOURISHING TRADITIONS A Guide to Healthy Eating During the New Years festivities.

and feelings of guilt. Understanding the importance of nutrition during this time can help you navigate the balance between enjoyment and health.

Proper nutrition during the holidays can bolster your immune system, help maintain energy levels, and promote overall wellbeing. With winter often bringing cold weather and shorter days, maintaining a healthy diet becomes even more crucial to fend off seasonal illnesses and keep your spirits high.

CREATING HEALTHIER HOLIDAY DIETEATING.

One way to enjoy the holiday season without sacrificing nutrition is by reimagining traditional holiday dishes. Here are some strategies to create a healthier holiday plate:

Prioritize Vegetables

• Make roasted vegetables the star of your holiday meals. which are not only delicious but also rich in vitamins.

Healthier Protein Options

• Consider incorporating leaner protein sources. Grilled or roasted fish, plant-based proteins like lentils or chickpeas, and skinless poultry can be delicious and lower in calories.

Whole Grains Instead of Refined

• Should your holiday menu include bread or stuffing, opt for whole grain versions. Whole grain bread, quinoa, or brown rice can provide more fiber and nutrients, helping you feel fuller for longer and supporting digestive health.

Mindful Portions

• It’s easy to go overboard during holiday meals, especially with a variety of tempting dishes available. Use smaller plates to help control portions, and start with smaller servings of your favorite dishes.

Healthier Desserts

• Holiday desserts often steal the show, however they don’t have to be laden with sugar and calories. Consider making fruit-based desserts or whole grain baked goods.

Mindful Eating Practices

• Amidst the bustle of holiday parties and family gatherings, practicing mindful eating can enhance your enjoyment of food and help you maintain a balanced diet.

STAYING ACTIVE DURING THE HOLIDAYS

It’s crucial to incorporating your physical activity into your holiday routine which acts as a counterbalance tof the extra calories consumed during festive meals. Engaging in regular exercise not only assists to manage weight, also boosts mood and energy levels.

Here are some ways to stay active during the holidays:

• Outdoor Activities

Don’t sacrifice your entire fitness regime purely cos it’s silly season. Take advantage of the winter landscape by going for walks, hiking, or even ice skating. These activities can be fun family outings that promote both exercise and bonding.

• Holiday Fitness Challenges

Organize fitness challenges with family and friends. Whether it’s a friendly competition or a group workout, having others join you can make exercise more enjoyable.

• Incorporate Movement into Traditions

Create new holiday traditions that include physical activity, such as a family dance party or a post-meal stroll. These activities can become cherished memories while promoting health.

CONCLUSION

ī By being mindful of your food choices and incorporating healthier options into your holiday meals, you can enjoy all the flavors of the season without the guilt. Remember, moderation is key, and it’s perfectly acceptable to indulge occasionally.

ī When you are gathering around the table with loved ones this holiday season, embrace the nourishing traditions that promote both health and joy and include your gratitude journal to your family. By prioritizing gratitude & nutrition during the holidays, you can create lasting memories while caring for your body, soul and spirit whilst sharing and expressing your appreciation to those you love and who loves and appreciates you.

ī Prior to the year running out of time, now is also a phenomal time to jorunalise the great experiences of 2024 while also noting your greatest lessons. The New Years holidays are a time for celebration, connection, and reflection, there’s no reason to sacrifice your health and spirritual wellbeing in the process. Another great tip is to write your structure for January 2025 with love and belief of all the good you feel you rightly deserve.

May good fortune be with you and remember to first take car of you prior to leaning to assist others in their journey into the new chapter in the lives of everyone being 2025.

Cheers

to a

healthy, happy Phenomenal holiday season.

any personal counseling, corporate training & development and or motivational workshops, please contact Coach Lee team at:

RootCanal? WHAT IS A Root CANAL?

root canal treatment is a dental procedure to remove inflamed or infected pulp on the inside of the tooth which is carefully cleaned and disinfected, then filled and sealed. Root canal treatment is designed to eliminate bacteria from the infected root canal, prevent reinfection of the tooth and save the natural tooth.

A root canal treatment is a dental procedure to remove inflamed or infected pulp on the inside of the tooth which is then carefully cleaned and disinfected, then filled and sealed. Root canal treatment is designed to eliminate bacteria from the infected root canal, prevent reinfection of the tooth and save the natural tooth.

Root canal treatment can usually be completed in one or two appointments, depending on the condition of your tooth

Saving the natural tooth with root canal treatment has many advantages:

Ģ Efficient chewing

Ģ Normal biting force and sensation

Ģ Natural appearance

Ģ Protects other teeth from excessive wear or strain

Is a root canal painful?

Since patients are given anesthesia, a root canal isn’t more painful than a regular dental procedure, and can even cause mild discomfort for a few days.

How do you know if you need a root canal?

There are a few symptoms that mean you might need a root canal-

Ģ Severe pain while chewing or biting

Ģ Pimples on the gums

Ģ A chipped or cracked tooth

Ģ Lingering sensitivity to hot or cold, even after the sensation has been removed

Ģ Swollen or tender gums

Ģ Deep decay or darkening of the gums

How

does endodontic

treatment save the tooth?

When you undergo a root canal or other endodontic treatment, the inflamed or infected pulp is removed and the inside of the tooth is carefully cleaned and disinfected, then filled and sealed with a rubber-like material called gutta-percha. Afterwards, the tooth is restored with a crown or filling for protection and will continue to function like any other tooth.

Dr. Mahmoud Abu Zainah

We are grateful for Nabilah’s contribution with some much needed make-up tips that we are sure will hold value to many of our valued members.

FESTIVE SILVER MAKEU P

Winter makeup trends for 2024/2025 that can be spotted all over social networks and international high fashion runways include bold colours such as red, berry and burgundy lips, statement graphic eyeliner, metallics, and sparkles. Icy, subtle shimmer eyeshadows and dense silver toned metallic eyeshadows which are especially trending this Winter, will add an instant touch of glamour and elegance to any festive Soireé!

BELOW I’VE EXPLAINED HOW TO ACHIEVE A GLAMOROUS EVENING MAKEUP LOOK FO THE SEASON .

How to re-create this Metallic Silver look :

{ Start by applying a primer to your eyelid, this will create an even base for a smooth eyeshadow application.

{ Apply an off white/ vanilla shade all over the eyesocket with an eyeshadow brush

{ With a blending eyeshadow brush, apply a light grey, matte eyeshadow over the outer half of the eyelid and in the eye socket crease

{ Line your upper eyelid and the upper waterline with a black eye pencil. Make sure that the line is thinner on the inner eyelid and gradually getting thicker towards the outer corner.

{ Create a slanted flick with the eye pencil at the outer corners of the eye to create a cat eye effect.

{ Lining your upper eyelid with eye pencil before applying liquid liner creates more intensity and depth to the eye makeup, this trick also makes your liquid eyeliner last longe. By applying eye pencil first, this creates a guide for you to apply your liquid eyeliner in the correct position.

{ With a small, pointed eyeshadow crease brush lightly trace and softly blend a dark grey matte eyeshadow in the eye socket crease and flick outwards and upwards at the outer corners of the eye. Do not over blend the dark grey eyeshadow, the purpose of this step is to create a cut crease/ floating eyeliner look to accentuate the shape of the crease of your eyelid.

{ Apply a light coloured silver, satin finish eyeshadow all over the eyelid

{ Apply a shimmer white eyeshadow in the inner corner of the eye to give your eyes a bigger appearance. This trick will also enhance the shape of the cat eye look.

Look Look

FESTIVE SILVER MAKEUP

{ Apply a matte, medium warm brown eyeshadow in the crease of the eye with a fluffy eyeshadow brush and blend slightly upwards and outwards. For this look I apply the warm brown shade slightly above the traced dark grey eyeshadow to bring back some warmth and depth to the eyeshadow look.

{ For extra sparkle, apply a fine silver glitter eyeshadow with your finger to the inner half of your upper eye lid.

{ To clean up the shape of your winged liner, use a q-tip dipped in some makeup remover liquid.

{ Lastly, apply a the matte medium brown warm eyeshadow along the lower lash line to bring the whole eye look together, and apply a volumizing black mascara to the top and bottom lashes.

{ For added drama, you can apply your favourite strip lash to the upper lash line.

Dr. Nour Zourob

PERIODONTAL Disease Disease

If you have a serious gum infection, known as periodontal disease, your dentist might recommend surgery. This procedure can:

{ Remove Bacteria From Beneath Your Gums

{ Make It Easier To Clean Your Teeth

{ Reshape The Bones That Support Your Teeth

{ Prevent Future Gum Damage

symptoms:

{ Gums That Are Swollen, Red, Or Bleeding

{ Deep Pockets That Form Between Your Gums And Teeth

{ Loose Teeth

{ Pain When Chewing

{ Bad Breath

{ Gums That Recede Or Pull Away From Your Teeth

Procedure:

A dentist or periodontist performs the surgery. There are different types of surgical options. Your doctor will determine what type of surgery or surgeries are appropriate for your specific condition.

Flap surgery

With this common procedure, surgeons make small cuts in your gum and lift a section of tissue back. Then, they remove tartar and bacteria from your tooth and from under your gums. The gums are sutured back, so the tissue fits firmly around your teeth. Once you heal, it will be easier to clean areas on your teeth and gums.

Bone grafting

If gum disease has damaged the bone surrounding your tooth root, your dentist might have to replace it with a graft. The bone graft can be made from small parts of your own bone, a synthetic bone, or donated bone. This procedure helps prevent tooth loss and may help promote natural bone regrowth.

Guided tissue regeneration

This technique involves placing a small piece of material between your bone and gum tissue to allow bone to regrow.

Soft tissue grafts

When gums recede, a graft can help restore some of the tissue you lost. Dentists remove a small piece of tissue from the roof of your mouth or use donor tissue to attach to the areas where tissue is sparse or missing.

Maintaining healthy gums is important for your overall wellness. Having periodontal surgery can lower your chances of tooth loss and further gum damage. You may also be less likely to develop other health problems, such as:

Diabetes

Heart Disease

Cancer

Osteoporosis

Talk to your dentist to see if this procedure could be beneficial.

A Journey Anna Schürrle on MATCHA:

of Wellness, Tradition, and Modern Living

We are grateful for the valued time, knowledge and wisdom of Anna Schürrle ( Author, Nutritionist, Truthseeker Philanthropist, Chef, Speaker, Mom, Wife & Top Fashion Contributor) to share her journey with the latest nutritional trend in the world now of recent and that is MATCHA.

The latest health supplement trending now of recent is Matcha which has been discovered for the phenomenal nutritional benefits, addictive taste (in a good way) and multi use in drinks, smoothies and cakes.

As always, the western world only discovered Matcha recently though it has been transforming souls in Japan for many decades now.

What really is Matcha?

Matcha was first founded in Japan hundreds of years ago and as always, the western world only took to it now of recent. Match plant is initially harvested by the removal of its stems while still fresh to the drying process. The removal of the stems is to harness the fresh Flavours and antioxidants that are present at this stage.

After the drying process, the leaves are separated from the stem while all the veins are removed that leaves us with the process to powdering.

Where did Matcha start?

The start of Matcha popularity gained momentum after a group of Buddhist Monks consumed it while practicing mediation. They found their concentration and energies were preserved much longer. This obviously led to the commercialization of the leaf to tea and we all know how the Chinese loves tea.

What is the reason why the world is going crazy on matcha?

Matcha’s popularity goes beyond being a trend, as its health benefits, including antioxidants and sustained energy, have been appreciated for centuries, making it a timeless superfood rather than a passing hype.

What are the health benefits of Matcha?

As we all know by now, Matcha is packed with antioxidants, boosts metabolism, supports calm focus, and promotes heart and brain health. Adding to this, Matcha is rich in chlorophyll, which helps detoxify the skin and promote a natural glow, thanks to its ability to fight inflammation and support overall skin health.

Though there are scientific evidence that supports the nutritional values

Matcha brings, reducing hunger cravings, balancing out metabolism, we have to encourage you to be mindful of the level of consumption as various people have different reactions to the caffeine content in Matcha.

Caffeine in matcha and coffee differs in several ways, including its source, content, and effects on the body. Though on average, matcha contains about 70 mg of caffeine per 8-ounce serving, whereas a typical cup of brewed coffee can contain 95 to 200 mg, depending on the brewing method and coffee type.

On research I discovered that the caffeine in matcha is combined with L-theanine, an amino acid that promotes relaxation without drowsiness. This combination leads to a more gradual release of caffeine, providing a sustained energy boost without the jitters often associated with coffee.

Overall, the choice between matcha and coffee can depend on personal preference, desired effects, and health considerations.

When and where did your journey with Matcha start?

Certainly!

Here’s a smoother version:

During my younger years as a flight attendant, I often found myself in Tokyo, and I suppose it’s true that our energy flows where our attention go’s. At that stage of my life, I discovered the most delicate, authentic matcha and often use to think about it and wonder why the world didn’t share my appreciation of the teas.

This soon became my little ritual, a life habit that soon to become a lifestyle choice. Matcha also kept me energized for those long evening flights, while sharing the values I experienced not only with my family and friends, also with my colleagues and at times with passengers on the various flights. It further seems to have great health benefits through my pregnancy with both our beautfiul children, would certainly recommend all Moms-to-be to add Matcha to their nutritional intake during their pre-birth and after birth.

Back then, finding high-quality matcha back home in Berlin was almost impossible. However now, fast forward 15 years later, I’m thrilled to see so many exceptional options available. Matcha has become an integral part of my mornings—a calming ritual that feels like meditation, setting the tone for the rest of my day.

My passion for Matcha and healthy cooking merged when I recently in Germany launched my company mobile application. I love experimenting with matcha in my kitchen, creating recipes, and sharing this passion with my community through my recipe app:

@fullfilled (found on the Apple App Store and Google Playstore)

I would love to connect with anyone who wishes to speak more positive possibilities to MATCH for Qatar and or greater middle east by connnecting below.

Hisense Unveils

New Brand Store in Qatar, Reinforcing Commitment to Regional Growth and Innovation

Hisense, a global leader in consumer electronics and home appliances, in partnership with Modern Home, Hisense's strategic partner and official distributor in Qatar, has officially opened its new brand store, located in Al-Rayyan on Al Shafi street. This launch highlights Hisense’s commitment to enhancing its presence in Qatar, a key market in the Middle East, and delivering advanced, consumer-centric innovations to meet the region's evolving needs.

The new brand store, in its strategic location, marks a significant step in bringing the brand's innovative products—featuring the latest technology and AI-powered solutions—closer to consumers in Qatar.

The store offers an extensive range of Hisense products, including innovative smart home appliances, premium televisions, refrigerators, washing machines, and air conditioners.

The brand store opening event on December 8 was held in the presence of H.E. Mr. Cao Xiaolin, Ambassador of the People's Republic of China to the State of Qatar, the senior management from Hisense and Modern Home, and other distinguished guests from the press. This milestone symbolizes a shared vision to offer local consumers the opportunity to elevate their homes with cutting-edge technology and state-of-the-art appliances.

Commenting on the new store opening, Jason Ou, President of Hisense MEA, said: "We are delighted to open our second dedicated brand store in Qatar in collaboration with Modern Home. This milestone reaffirms our dedication to strengthening our presence in the Qatari market, where we see significant potential for growth and innovation. This new store offers customers an opportunity to experience Hisense’s latest AI-driven solutions firsthand, from smart home appliances to premium televisions, all thoughtfully designed to enhance modern living."

Addressing the partnership, Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding, said: "Our partnership with Hisense reflects a shared vision of bringing world-class technology and innovation closer to our discerning customers. Following the success of our first store in Lagoona Mall, this new location further enhances our mission to provide unparalleled access to cutting-edge products that elevate everyday living and redefine the smart home experience."

As the official distributor of Hisense in Qatar, Modern Home reiterates its commitment to the economy and community by bringing state-of-the-art brands, products and solutions. Through its new brand shop on Al-Rayyan’s Al Shafi Street, Hisense invites visitors to discover the latest technological advancements and experience a world of smarter, connected living.

HUAWEI

D2 WATCH

Brings All-Day Blood Pressure

Tracking to Wearable Tech

HUAWEI today announced the availability of the HUAWEI WATCH D2, Huawei’s first wrist-based ambulatory blood pressure monitoring (ABPM) smartwatch . This sleek and compact smartwatch allows users to conveniently monitor their blood pressure wherever they are with just a touch. During the day, users can set smart reminders for blood pressure measurements, enabling them to measure their blood pressure effortlessly by simply raising their wrist. The watch automatically measures blood pressure during sleep with minimal disturbance – ensuring an uninterrupted night’s rest. The HUAWEI WATCH D2 is compatible with both iOS and Android.

BRINGING THE FUTURE OF HEALTH MONITORING TO YOUR WRIST

HUAWEI WATCH D2 brings 24-hour blood pressure monitoring to users’ wrists. It uses an inflatable airbag to measure blood pressure at set intervals, with reminders during the day and automatic readings at night. The watch supports various measurement scenarios, including standing, sitting, or reclining during the day, and performs automatic measurements during sleep.

ABPM is recognised as the gold standard for diagnosing and managing hypertension. It’s recommended by major health guidelines, including the ISH 2020 Global Hypertension Practice Guidelines, the 2017 ACC/AHA Blood Pressure Guidelines, and the 2018 ESC/ESH Guidelines for the management of Arterial Hypertension.

LIGHTWEIGHT COMFORT WITH PREMIUM SIMPLICITY

The HUAWEI WATCH D2 is designed for comfort and convenience. It is compact and lightweight, making it ideal for continuous wear to monitor blood pressure throughout the day. Boasting a 1.82-inch large screen with a new colourful user interface and a 2.5D floating design. It’s also much smaller than traditional upper-arm monitors, with an ultra-narrow 26.5mm airbag.

Available in Black and Gold, the watch features a sweatresistant, skin-friendly fluoroelastomer strap with TPU soft rubber, ensuring all-day comfort.

COMPREHENSIVE HEALTH MANAGEMENT

The HUAWEI WATCH D2 offers comprehensive health tracking, including beat-by-beat ECG analysis, SpO2 monitoring, pulse wave arrhythmia analysis, heart rate, stress levels, and skin temperature monitoring.

With a single tap, users can measure nine body indicators and generate a Health Glance report that highlights potential health risks. This includes measurements for heart rate, blood pressure, blood oxygen, stress, body temperature, ECG, vascular elasticity, pulse wave arrhythmia, and sleep breathing awareness. Additionally, the HUAWEI WATCH D2 is the first Huawei smartwatch to feature blood pressure analysis in the Health Glance function.

It also brings features such as over 80 exercise modes, with daily task tracking around exercise, diet, sleep, weight, and stress, to help users develop habits that form a healthy lifestyle to support blood pressure management.

HUAWEI WATCH D2 is equipped with the brand-new TruSense system. This year, Huawei achieved a major leap in its sports health monitoring module and algorithms. HUAWEI TruSense System is a new digital health & fitness paradigm that's defined by six key characteristics: accuracy, comprehensiveness, speed, flexibility, openness, and iteration.

To ensure the long-term accuracy of its continuous vital sign monitoring, as well as deliver faster results, Huawei invested heavily in optical, electrical, and material science research, with the aim of overcoming the challenges that different skin tones, wrist sizes, and weather conditions pose to various sensors. Thanks to Huawei's innovations, the accuracy of basic indicators such as heart rate, SpO2, and blood pressure has been certified by authoritative industry bodies.

Visit your nearest retailer or shop online today to get your HUAWEI WATCH D2 and take the first step towards smarter health management.

QATAR NATIONAL LIBRARY

TO LEAD LIBRARY TRANSFORMATION ACROSS MENA AS IFLA REGIONAL OFFICE

Two-day event hosts series of panels and workshops to foster future collaboration in librarianship across MENA region

Qatar National Library (QNL) marked a milestone in regional library development by becoming the IFLA Regional Office for the MENA region. The official signing ceremony, held on December 15, launched a two-day event with panel discussions, workshops, and lectures aimed at empowering libraries, fostering partnerships, and driving innovation in librarianship.

This partnership positions QNL as a central hub for advancing librarianship across the MENA region, promoting collaboration and knowledge dissemination. During the inaugural panel discussion, "Partnerships and Global Librarianship," Vicky McDonald emphasized the importance of partnerships in strengthening libraries and communities. “Stronger together” is her theme as IFLA President, reflecting the collective impact of this partnership.

The agreement was signed by Tan Huism, QNL’s Executive Director, and Sharon Memis, IFLA Secretary General, in the presence of H.E. Dr. Hamad bin Abdulaziz Al-Kawari, Minister of State and President of QNL, and Vicky McDonald, IFLA President.

H.E. Dr. Hamad Al-Kawari highlighted this collaboration as a significant achievement, stating, “The designation of QNL as the IFLA Regional Office underscores Qatar’s prominent role in libraries and information on both regional and global levels.”

Sharon Memis, IFLA Secretary General, praised QNL’s dedication and innovation, noting, “Regional centres like QNL ensure we are a truly global federation, advancing librarianship everywhere.”

Since opening in 2017, QNL has hosted over 3,000 events, drawing more than 150,000 participants. As the IFLA MENA Regional Office, QNL aims to promote cultural dialogue, provide training, and support libraries in adopting global standards.

Eiman Saleh Al Shamari, Manager of the IFLA MENA Regional Office, shared, “The office will enhance library services by building professional capacity and fostering innovation to meet community needs.”

The event concluded with workshops addressing digital technologies, regional challenges, and partnership building. With its new role, QNL continues to shape the future of libraries in the MENA region, advancing knowledge and cultural exchange.

RAMPAGE

MASTERPIECES OF SPORTY EXTRAVAGANZA

PLEIN SPORT PLEIN SPORT PLEIN SPORT PLEIN SPORT

PLEIN SPORT proudly unveils the RAMPAGE, where ferocity meets style in the most audacious possible way.

Feel the adrenaline pumping through your veins, as the strong brand DNA is meticulously etched into every detail of this watch.

The signature Tiger head on the crown embodies the untamed spirit that fuels the passion for sports and adventure.

The colored inner ring, a perfect match to the iconic PLEIN SPORT logo on the silicone strap, screams defiance and dominance.

So, whether you’re hitting the gym, tackling the trails, or taking on the urban jungle, let the RAMPAGE be your companion in every adventure.

Inspired by the past, made for the future. The New Fearless with its redesigned look and feel embodies the essence of braveness, transforming it into a tangible symbol of empowerment. From its integrated silicone strap boasting a 3D Tiger head and logo, to the meticulously crafted tiger embossments and debossments, every detail exudes ferocity and sophistication.

The collection redefines conventional design by being a manifesto for those who refuse to settle for mediocrity.

The modern design with intricate details on the top ring elevates the New Fearless Collection to new heights of sporty and allure.

NEW FEARLESS

PLEIN SPORT

CITY RUSH

Experience the dynamic rhythm of city living with the City Rush timepiece. Designed to capture the spirit of metropolitan vitality, this watch effortlessly combines style and practicality. At its core, the City Rush features a round case with silicone top ring proudly displaying the iconic PLEIN SPORT logo, an emblem of dynamic urban culture.

Positioned strategically at the 6 o’clock mark, a convenient date window ensures you stay on track amidst the hustle and bustle of city living.

A striking 3D Tiger head embossed on the strap commands attention, infusing your everyday attire with an eye-catching detail that truly sets this timepiece apart.

Elevate your wristwear collection with the City Rush and make a powerful statement wherever you go.

URBAN PULSE

The Urban Pulse, emerging as the hero product of the PLEIN SPORT DROP 4 watches collection, embodies the essence of determination and strength with its commanding 47mm case. Its design, marked by the audacious statement

“Engineered to win” on the dial, is a testament to the relentless pursuit of victory. Adding to its distinctiveness, the collection features a practical date window positioned at 3 o’clock, ensuring that its wearer is always on schedule for success.

The watch’s design is further elevated by the striking 3D Tiger head adorning the silicone strap, a symbol of fierce tenacity and courage.

The Urban Pulse introduces a new dimension of uniqueness with the Scratch, executed conceptually using lines all over the dial.

This innovative approach adds depth and character, symbolizing the wearer’s journey through life’s challenges and triumphs.

Hesham Abdelsalam

In your journey as both a bodybuilder and a CEO, what were some of the biggest struggles you’ve had to face, and how did you overcome themLLQ: Qatar is a growing market, especially with the influx of international businesses and events. How has Limitless Global adapted to the evolving needs of the market?

Every journey has its share of struggles. As a bodybuilder, I’ve faced physical and mental limits, but it’s the mental toughness that gets you through. Whether it’s pushing through a difficult workout or managing the growth of a company, both require immense resilience. One of the toughest periods was early on when I had to balance my passion for bodybuilding with the responsibilities of leading a tech company. Time management and prioritization became crucial. I’ve learned to approach challenges with a problemsolving mindset—breaking them down into manageable steps and not being afraid to ask for help or lean on my team.

BALANCING BODYBUILDING AND BUSINESS—A CEO'S JOURNEY OF RESILIENCE AND

Success Success

The Impact of Sports

ON MENTAL

Health Leadership

How has your experience in bodybuilding influenced your leadership style as the CEO of Actify Technology?

Bodybuilding has taught me the importance of discipline, consistency, and setting clear goals. These values translate directly into my leadership style. As a bodybuilder, you constantly push your limits, and I apply that same mentality to my leadership. It’s about knowing when to push forward and when to step back and reassess. I believe in leading by example—whether it's setting the tone with work ethic or maintaining a positive attitude. Just like in bodybuilding, when the going gets tough, it's about staying focused, resilient, and inspiring your team to do the same.

ABDELSALAM HESHAM ABDELSALAM

HESHAM

How does bodybuilding help in shaping one’s character outside of the gym, especially in the context of business?

A: Bodybuilding is more than just physical—it’s a mental game. It teaches patience, perseverance, and the ability to handle adversity. In business, you face setbacks, market fluctuations, and competition. The mindset I’ve built through bodybuilding allows me to approach these situations with a sense of calm and clarity. Every rep, every set, is a small victory and a chance to improve, and that mentality carries over to my professional life. In both bodybuilding and business, you need to be persistent, and you need to believe in your progress, even when it’s incremental.

As the CEO of Actify Technology, how do you manage to maintain your passion for bodybuilding alongside the demands of running a successful company?

A: It’s all about discipline and time management. When you're passionate about something, whether it's bodybuilding or your business, you find ways to make time for both. I schedule my workouts just as I schedule meetings and client calls—it's non-negotiable. And while it may seem difficult to balance the two, both complement each other. My physical health boosts my mental clarity and energy levels, which, in turn, helps me make better decisions for the company. The discipline I practice in the gym flows into my business decisions,

Many people view bodybuilding as purely a physical pursuit, but it seems there’s a heavy mental aspect involved. Could you talk about the role of mindset in achieving success?

Absolutely. Bodybuilding is 90% mental and 10% physical. It’s about mental fortitude—believing in yourself when the weights get heavy, pushing through when your body tells you to stop. In business, that same mindset is crucial. There are moments when things don’t go as planned, and it can be easy to get discouraged. But building mental resilience is key. I’ve learned to embrace discomfort, whether it’s lifting a heavy weight or dealing with a difficult business challenge. Growth only happens when you push beyond your comfort zone

As a successful bodybuilder and CEO, do you feel a sense of responsibility to inspire others, especially the younger generation?

A: Absolutely. I feel a responsibility to lead by example and show others that success is achievable with hard work, discipline, and resilience. Through bodybuilding, I’ve learned that with dedication and consistency, you can transform your body and mind. In business, the same principles apply—if you focus on growth, both personally and professionally, success follows. I try to mentor others who are eager to learn, whether in fitness or business, and encourage them to believe in themselves and take action.

As the CEO of Actify Technology, what role do you see for technology in the future of bodybuilding or fitness in general?

A: Technology is revolutionizing the fitness industry. From fitness tracking apps to advanced equipment and even virtual training platforms, technology is helping people take their performance to new levels. At Actify, we focus on using tech to enhance productivity and optimize performance, not just in the corporate world but also in physical pursuits. I see a future where AI and data analytics are used to personalize training regimens, optimize nutrition, and monitor recovery. In bodybuilding, we’ve already started seeing technology like smart wearables that track muscle activation and performance, and this will only improve with time.

How has the world of bodybuilding evolved since you started, and what changes do you see on the horizon?

Bodybuilding has evolved in so many ways, from the approach to training to how athletes interact with their fans and build their personal brands. The rise of social media has transformed the sport, allowing bodybuilders to connect with a global audience. From a training perspective, there’s a growing focus on injury prevention and longevity, with more athletes prioritizing recovery and maintaining a balanced lifestyle. Going forward, I see bodybuilding becoming even more integrated with technology, with smart tools and recovery systems playing an even larger role in enhancing performance and overall health.

What advice would you give to someone looking to build a career in both fitness and business?

The first piece of advice is to be relentless in your pursuit of excellence. In both fitness and business, there will be ups and downs, but consistency is what separates those who succeed from those who don’t. Find a balance—don’t neglect your health, but also take your business seriously. Surround yourself with like-minded, motivated individuals who will challenge you to grow. Lastly, stay humble. Both bodybuilding and entrepreneurship require a constant willingness to learn and adapt. Never stop improving.

What are your future goals, both in bodybuilding and in your business?

In bodybuilding, I’m always looking to push my limits and continue competing at a high level. Physically, I want to maintain my strength and health while refining my technique. In business, my goal is to continue growing Actify Technology and expand our impact. I’m focused on innovation and finding new ways to improve both our technology and services. I also hope to use my platform to inspire others, whether it’s through fitness or entrepreneurship, and to create opportunities for those who aspire to reach new heights.

SYMPHONY OF

Mouawad is proud to unveil the ‘Symphony Collection’, a stunning new jewelry line created in collaboration with Dana Al Fardan, Qatar’s first female composer and singer-songwriter. This collection embodies the essence of personal expression, transformation, and emotional resonance, inspired by piano keys, this line offers striking adornments designed for contemporary jewelry lovers.

SymphonyofEl e g ecna

Dana Al Fardan and Mouawad Unveil New Jewelry Collection

OF ELEGANCE

Dana Al Fardan, a trailblazer for a new generation of creatives, brings her artistic vision to life with Mouawad through pieces inspired by the transformative power of music. With a shared dedication to excellence and legacy, this partnership celebrates meaningful connections, profound beauty, and artistic expression.

The layering of jewelry is multifaceted, as-is Dana’s latest exclusive composition ‘Lux Aeterna’ that commemorates this auspicious occasion: “This collection is meant to bring together all the various components of ourselves, creating a unified whole. It’s where we can shine in our everlasting fullest light, this is the inner strength and sanctuary that is Lux Aeterna (Eternal Light)”, said Dana Al Fardan.

The design concept of the ‘Symphony Collection’ draws inspiration from the iconic elements of music. Pieces incorporate the graphic symbolism of vertical music bars and the timeless black-and-white keys of a piano. Black jade and white diamonds—signature elements in the collection— reflect a refined yet luxurious aesthetic. The black jade symbolizes courage and strength, encouraging resilience and confidence when facing life’s challenges. In contrast, the brilliance of white diamonds symbolizes clarity of thought and enlightenment, representing the wisdom to see clearly and make insightful decisions.

The collection includes earrings with gems that ripple with movement, mirroring the rhythm of music, and a sliding diamond rail in a bangle that reflects the dynamism inherent in every composition. The ‘Symphony Collection’ offers a sophisticated fusion of innovation and timeless artistry, making each piece a celebration of musical and personal expression.

Fred Mouawad, Co-Guardian of Mouawad, expressed his enthusiasm for the collaboration: "Working with Dana Al Fardan on the Symphony Collection has been an inspiring journey. Her creativity and vision align beautifully with Mouawad’s mission of crafting extraordinary pieces. This collection perfectly bridges the worlds of music and jewelry, offering a modern yet timeless celebration of individuality and elegance."

Speaking of her excitement for the partnership, Dana Al Fardan stated: "Collaborating with Mouawad on the Symphony Collection has been a truly rewarding experience. To me, music constitutes the building blocks of everything. In my mind, everything concrete has a corresponding musical expression that gives it a lasting form. And to see its essence, translated into exquisite jewelry is incredibly meaningful. The jewelry design is embedded in the framework of the orchestra and its principal underlying feature that is built upon harmony”.

The ‘Symphony Collection’, launched today in Doha, reflects Mouawad’s ongoing commitment to crafting exceptional pieces that resonate with meaning and elegance. This collaboration showcases a harmonious blend of craftsmanship, artistry, and emotional connection, leaving a lasting legacy for those who wear and cherish it.

Redefining Luxury Hair

Care with the Power of Amber Extract

What is Amber Extract?

Amber, often thought of as a simple gemstone, is much more than a beautiful adornment. Formed over millions of years from the resin of ancient trees, Amber is packed with an array of natural compounds that contribute to its antioxidant, anti-inflammatory, and revitalizing properties. The extract used in Sibel Amber’s products is carefully derived from high-quality Amber, harnessing these age-old benefits to create a powerful ingredient that works wonders on the hair and scalp.

SSibelAmber

In a world where beauty and wellness trends are constantly evolving, the quest for effective, natural, and luxurious hair care solutions remains at the forefront of many consumers' minds. Enter Sibel Amber, a high-end hair care line that combines ancient wisdom with modern science to deliver a truly transformative experience for the hair and scalp. Infused with Amber Extract, this revolutionary line promises not only to nurture your hair but to energize and stimulate it from the root for healthier, shinier, and more vibrant strands.

The unique composition of Amber Extract includes a high concentration of succinic acid, which is a potent antioxidant that helps neutralize free radicals, protecting the hair and scalp from environmental damage. Additionally, Amber Extract is rich in **minerals** like calcium, magnesium, and potassium, which are essential for healthy hair growth.

These minerals not only nourish the scalp but also stimulate hair follicles, improving circulation and promoting stronger, more resilient hair.

1. STIMULATES HAIR FOLLICLES AND ENCOURAGES GROWTH

The Benefits of Amber Extract for Hair Care

One of the standout benefits of Amber Extract is its ability to stimulate hair follicles. The energizing properties of the extract improve blood circulation in the scalp, which can promote hair growth by delivering more oxygen and nutrients to the hair roots. This makes Sibel Amber products ideal for those looking to prevent hair thinning or promote regrowth.

2. RICH IN ANTIOXIDANTS FOR SCALP HEALTH

Antioxidants are essential for neutralizing harmful free radicals that can damage both the scalp and hair. Amber Extract, with its high levels of **succinic acid**, serves as a natural antioxidant, shielding the scalp from oxidative stress caused by environmental pollutants, UV rays, and other external aggressors. A healthier scalp environment is key to achieving optimal hair health.

3. RESTORES HAIR’S NATURAL SHINE AND LUSTER

Over time, hair can become dull, dry, and brittle due to factors like heat styling, chemical treatments, and environmental exposure. Amber Extract helps to restore vibrancy and luster to the hair by infusing it with essential minerals and nutrients. This results in hair that looks shinier, smoother, and more youthful.

4. IMPROVES SCALP CIRCULATION FOR HEALTHIER ROOTS

One of the key components of a healthy scalp is proper circulation. By improving the blood flow to the scalp, Amber Extract helps nourish the hair follicles, leading to **stronger, more resilient strands**. Healthy roots are the foundation for optimal hair growth, and better circulation can also help reduce scalp conditions like dandruff and dryness.

5. HYDRATES AND REJUVENATES DRY, DAMAGED HAIR

Amber Extract helps replenish moisture, **restore hydration**, and promote elasticity in the hair, making it more resistant to breakage and split ends. This makes Sibel Amber products ideal for individuals with dry, brittle, or chemically treated hair that needs extra care and nourishment.

Sibel Amber: A Luxury Experience for Your Hair

Sibel Amber is not just another hair care line; it's an experience. The brand’s formulations are designed to deliver indulgence and efficacy with every use. Whether you’re treating yourself to a luxurious shampoo, conditioner, or deep treatment mask, Sibel Amber envelops the senses with its rich textures, soothing fragrances, and transformative results.

Every product in the Sibel Amber line is infused with high-quality Amber Extract and crafted with the finest ingredients, ensuring that each application delivers visible and lasting results. Whether you're looking to revitalize limp, lifeless hair, combat hair thinning, or simply treat your locks to a dose of nourishment, Sibel Amber has a solution for you.

ù Sustainable Sourcing: The Amber Extract used in Sibel Amber is sourced sustainably, respecting both the environment and ethical practices.

ù Science-Backed Efficacy: With a blend of cutting-edge hair care technology and the time-tested benefits of Amber, Sibel Amber delivers noticeable results.

ù Luxury You Can Feel: From the rich, silky textures to the delicate scents, using Sibel Amber feels like an indulgent experience every time you wash your hair.

Sibel Amber offers more than just hair care; it’s a luxury hair revival system powered by the natural wonders of Amber Extract. By combining centuries-old beauty secrets with modern innovation, Sibel Amber transforms your hair care routine into a ritual of renewal. Whether you’re aiming for healthier, shinier hair, or want to stimulate growth and boost volume, Sibel Amber is a game-changer. With its scientifically-backed formulas and indulgent experience, this brand is the ultimate choice for anyone who wants to treat their hair to the very best nature has to offer.

NANDINI JUNGLE

by Hanging Gardens: Bali’s

Hidden Paradise

As Qatar embraces the warmth of vacation season, discerning travelers are drawn to destinations that promise more than luxury—they seek soul-stirring experiences.

In the heart of Bali's lush Ubod rainforest, where emerald canopies meet the sky in a timeless dance of nature, lies a sanctuary unlike any other. Nandini Jungle by Hanging Gardens, a gem within "The Prestige Collection," beckons travelers seeking not just luxury, but a profound connection with the soul of Bali.

Originally envisioned as a haven for couples by Swedish entrepreneur Magnus Falk, Nandini transcends mere accommodation to offer an experience steeped in spirituality and rejuvenation.

Discovering a Hidden Gem in Ubud’s Rainforest

Nandini Jungle by Hanging Gardens isn’t merely a resort; it’s a secluded haven nestled within the Ubud rainforest, overlooking the mystical Ayung River. Each villa offers a private sanctuary amidst lush greenery, with panoramic views of the Ayung gorge from expansive balconies. Here, guests are invited to reconnect with nature, revive their spirits, and rediscover inner peace far from the bustle of everyday life.

A Vision Blossoms: From Inspiration to Creation

Falk's journey to creating this retreat began serendipitously, amidst his explorations through Asia in the late 1990s. It was during one of these journeys that fate led him to a quaint village near Ubud. His chance encounter with a villager, over a cup of coffee amidst the misty mountains, planted the seed for what would become Nandini Jungle Resort and Spa.

“I used to traverse Bali’s peaks and valleys, each journey revealing new wonders—temples one day, cascading waterfalls the next,” Magnus fondly recalls.

What began as an unexpected twist of fate soon evolved into a passionate vision. Inspired by Bali’s dramatic architecture and fertile lands, Magnus envisioned a sanctuary where luxury seamlessly intertwined with the raw beauty of the rainforest. Thus, Nandini Jungle by Hanging Gardens was born —a testament to Magnus’s dream and the captivating allure of the land.

Indulgence and Tranquility

Beyond its natural wonders, Nandini Jungle by Hanging Gardens offers a sanctuary for relaxation and rejuvenation. Indulge in romantic dinners by the iconic chapel overlooking the jungle pool, or explore the meticulously curated wine cellar with offerings from prestigious vineyards around the globe. Each experience is crafted to evoke a sense of wonder and connection, inviting guests to disconnect from the world and reconnect with themselves amidst the serenity of Ubud’s rainforest.

Embracing Nature’s Embrace: A Suite Collection Like No Other

The accommodations at Nandini Jungle by Hanging Gardens epitomize luxury and exclusivity. The Suite Collection, featuring the largest suite in Bali, offers a range of options designed to blend seamlessly with the natural environment. From the Jungle View Royal Suites, where expansive balconies overlook the verdant canopy, to the Garden View Royal Suites, offering serene garden vistas and tranquil outdoor baths, each space is a testament to opulence and comfort.

Jungle View Villa

Echoing the grandeur of the Royal Suites, these villas offer serene escapes amidst natural beauty. Featuring master bedrooms, expansive patios, and luxurious outdoor bathrooms, they provide a seamless blend of comfort and exotic charm.

Panoramic View Villa

For those craving sweeping vistas, these villas offer unparalleled views of the river valley. Designed with Balinese influences, each villa features teak flooring, a king-sized bed under a canopy, and a private balcony—an ideal retreat for solitude seekers.

Sunrise View Villa

Surrounded by the rainforest’s tranquil embrace, these villas welcome guests with the golden hues of sunrise. Each villa boasts a spacious living area, a canopied king bed, and a private balcony overlooking the verdant landscape—an oasis of serenity and natural beauty.

Panoramic Jacuzzi Corner Suite

Spanning 120 square meters, this suite indulges guests with panoramic jungle views and a private Jacuzzi. Featuring a king-sized bed, a cozy living area, and an outdoor bathtub with a separate rain shower, it promises a rejuvenating retreat in nature’s embrace.

Presidential Suite

Crowned as the biggest suite in Bali, spanning 500 square meters including the garden and the epitome of luxury. This suite exudes sophistication with its spacious terrace overlooking lush gardens and the Ubud Rainforest. Ideal for family gatherings, it includes a luxurious bathroom with an outdoor bath and rain shower—a sanctuary where luxury meets natural splendor.

Garden View Royal Suite

Adorned with lavish furnishings and overlooking verdant landscapes, these suites offer unmatched tranquility. Featuring a master bedroom, a large terrace, an outdoor bath with a rain shower, and a spacious private garden, they invite guests to unwind amidst nature’s serenade.

Dining and Wine: A Symphony of Flavors and Elegance

Dining at Nandini Jungle by Hanging Gardens is an exquisite affair. Guests can savor romantic dinners under the moonlight at the iconic chapel overlooking the jungle pool—an experience that epitomizes luxury and romance. The resort’s world-class wine cellar houses a curated selection from esteemed vineyards worldwide, offering a sensory journey guided by expert sommeliers—a true testament to the fusion of nature’s serenity with refined indulgence.

The Mystical Ayung River: A Gateway to Spiritual Renewal

Ayung River, flowing gracefully beneath the resort is more than a river, it’s a revered channel for Bali’s spiritual energies—a testament to the island’s mystical allure. The Ayung River’s tranquil presence permeates the resort, offering guests a profound spiritual connection as they immerse themselves in its sacred aura.

Whether contemplating its gentle flow from private sanctuaries or exploring its sacred banks, guests embark on a journey of spiritual renewal and inner peace—a transformative experience unique to Nandini Jungle by Hanging Gardens.

A Journey of Discovery and Renewal

Beyond its luxurious offerings, Nandini Jungle Resort and Spa invites guests to disconnect from the world and reconnect with themselves amidst the tranquility of Ubud’s rainforest. Whether exploring nearby temples and waterfalls or simply embracing the serenity of their villas, every moment at Nandini promises an adventure of the soul—an opportunity to rediscover the beauty of simplicity and the wonders of nature.

Magnus’s Vision: A Legacy of Dreams and Inspiration

Magnus’s journey—from a chance encounter to the creation of Nandini Jungle Resort and Spa—is a testament to the transformative power of dreams and the enduring allure of Bali’s landscapes. His vision, shaped by Bali’s natural beauty and architectural wonders, has given rise to a sanctuary that transcends luxury—a place where every corner tells a story of passion, inspiration, and unwavering dedication to creating an unforgettable experience amidst Bali’s natural splendor.

Nandini Jungle by Hanging Gardens stands as an emblem of tranquility and luxury in Bali—a sanctuary where dreams take flight and reality merges with the magic of nature. Whether for a romantic escapade or a soulful retreat, this hidden gem promises an unparalleled journey of discovery and renewal— an invitation to embrace the extraordinary and rediscover the essence of life amidst Bali’s enchanting landscapes.

THE SOUL OF

Friedrich von Schönburg at the Helm of Rosewood Villa Magna Hospitality:

An exclusive interview with Friedrich von Schönburg, Managing Director of Rosewood Villa Magna,

by: Leslie Fernandez Managing Editor, LLQ Lifestyle

An esteemed member of The Prestige Collection, Rosewood Villa Magna has long been a symbol of luxury and charm, located in the heart Madrid, nestled along the prestigious Paseo de la Castellana. Following a meticulous refurbishment, the hotel has reemerged as a beacon of modern sophistication. At its helm stands Friedrich von Schönburg, whose distinguished career and deep connection to the world of hospitality make him the ideal leader for this iconic property.

We sat down with Friedrich to discuss his journey, vision, and what sets Rosewood Villa Magna apart in the vibrant Madrid hospitality landscape.

A PERSONAL APPROACH TO LUXURY: INSIDE FRIEDRICH VON SCHÖNBURG’S PHILOSOPHY

LLQ: Congratulations on your role as Managing Director of Rosewood Villa Magna. What drew you back to the Rosewood family and to this particular property?

Friedrich von Schönburg: Returning to the Rosewood family feels like coming home. My journey with Rosewood began at Rosewood London, where I witnessed firsthand the brand’s dedication to creating unforgettable guest experiences. Villa Magna is particularly special because it’s not just a hotel; it’s a Madrid icon. The recent transformation has elevated its legacy while staying true to its roots. I couldn’t be more excited to lead this chapter.

LLQ: Your career has spanned some of the most prestigious hotels in Europe. How have those experiences shaped your approach to leading Villa Magna?

Friedrich von Schönburg: Each step of my career has been a building block. Working at legendary properties like The Connaught and Claridge’s in London taught me the importance of precision and timeless elegance, while my time at El Palace Barcelona emphasized how to seamlessly blend tradition with innovation. These experiences have instilled in me a profound respect for heritage, balanced with a desire to push boundaries in hospitality. At Villa Magna, my focus is on delivering personalized experiences that reflect Madrid’s vibrancy and Rosewood’s philosophy of “A Sense of Place.”

LLQ: The refurbishment of Rosewood Villa Magna has been widely praised. How does the redesign embody the spirit of Madrid while meeting the expectations of today’s luxury travelers?

Friedrich von Schönburg: The refurbishment was a labor of love, blending Madrid’s rich history with contemporary luxury. The design honors the hotel’s original 1972 charm but integrates modern aesthetics and comforts. Every detail, from the art to the cuisine, reflects Madrid’s dynamic character. We’ve worked hard to ensure the property feels both timeless and fresh, offering our guests an authentic yet elevated experience.

LLQ: Friedrich, what are the unique selling points (USPs) that set Rosewood Villa Magna apart in Madrid's luxury hospitality scene?

Friedrich von Schönburg: Rosewood Villa Magna is truly special in so many ways. First, its location: we’re in the prestigious Salamanca district, right on the emblematic Paseo de la Castellana, one of the greenest and most beautiful avenues in Europe. The hotel itself is surrounded by mature, landscaped gardens, and our main entrance is set back from the avenue, offering a rare sense of privacy and serenity from the moment guests arrive.

On the ninth floor, we have two exclusive penthouses: the Royal Anglada House and the Marquis of Salamanca House. These feature the largest suite terraces in the city, complete with barbecue, dining, and relaxation areas, and they boast panoramic views of Madrid that are simply unmatched. Together, these elements create an environment of exclusivity and tranquility, right in the heart of the city.

LLQ: Tell us about the dining experience at Rosewood Villa Magna.

Friedrich von Schönburg: We offer four distinct dining venues, each with its own personality. “Las Brasas de Castellana” serves contemporary cuisine in a sophisticated setting, while “Amós”, our Michelin-starred restaurant, is a celebration of northern Spanish gastronomy. “Flor y Nata” is a delightful patisserie perfect for lighter bites and afternoon tea, and “Tarde.O Bar” offers a chic atmosphere for crafted cocktails and tapas. All venues feature both indoor and outdoor spaces, allowing guests to enjoy Madrid’s wonderful climate.

LLQ: What excites you most about this next phase for Rosewood Villa Magna?

Friedrich von Schönburg: The opportunity to redefine ultraluxury hospitality in Madrid excites me most. Villa Magna is perfectly poised to be a cultural hub, not just for travelers but for the local community as well. We’re introducing worldclass dining experiences, an extraordinary spa, and bespoke services that set a new standard. I’m also thrilled to work with a passionate team to bring Rosewood’s core values to life in every aspect of the guest journey.

LLQ: Friedrich, what do you believe is the essence of creating memorable guest experiences in a hotel like Rosewood Villa Magna?

Friedrich von Schönburg: For me, it’s all about the personal touch—the little things that make a big difference. Whether it’s leaving a handwritten note in the guest’s room or connecting with them in the lobby or restaurant, these gestures create a sense of individuality and care that guests take home with them. They’re the moments they’ll talk about and remember. I personally love spending time in the lobby and restaurant, meeting our guests and hearing their stories. Unfortunately, as my responsibilities grow, I spend less time out there and more in the office. That’s why I always encourage my team to seize every opportunity to connect with our guests. We’re privileged to host such fascinating people, and building those relationships is key. Indeed, I continue to maintain acquaintances with guests I met when working at hotels years ago. Some even follow me here to Villa Magna! Creating unique, personalized experiences is not just rewarding—it’s what makes this work truly special.

LLQ: How does Rosewood Villa Magna cater to the Middle Eastern market?

Friedrich von Schönburg: The Middle Eastern market is a growing and important segment for us. Guests from this region often seek exclusive, ultra-luxury properties that provide top-tier experiences, and Rosewood Villa Magna is perfectly positioned to meet those expectations. Located in the heart of the Salamanca district’s ‘Golden Mile,’ we’re surrounded by the best national and international luxury boutiques, along with outstanding restaurants and bars.

We’re also close to the Santiago Bernabéu Stadium, making us an attractive choice for football enthusiasts. On top of that, Rosewood’s reputation as a globally renowned luxury brand offers significant credibility and appeal for Middle Eastern travelers. We work hard to ensure their experience here is as personalized and seamless as possible, catering to their preferences and exceeding their expectations.

LLQ: You’ve spent years mastering the art of hospitality. What’s one principle you believe every great hotel should uphold?

Friedrich von Schönburg: Authenticity. Guests today seek more than just luxury— they crave meaningful connections and genuine experiences. At Villa Magna, every interaction, whether it’s a concierge recommendation or the ambiance of our spaces, is designed to resonate personally with our guests. When you combine authenticity with excellence, you create something truly memorable. LLQ: Finally, what does Madrid mean to you personally?

Friedrich von Schönburg: Madrid is my home and my heart. It’s a city that celebrates life, culture, and community with unmatched energy. Leading Rosewood Villa Magna here is a privilege, and I’m proud to contribute to the city’s legacy as a global destination.

With this exclusive look into Rosewood Villa Magna, LLQ Lifestyle bring a piece of Madrid’s charm and sophistication to Doha. As Friedrich von Schönburg and his team redefine ultraluxury hospitality in the heart of Spain, we aim to bridge the cultural and experiential gap, inspiring our readers to explore, indulge, and embrace the unique stories behind the world’s most exceptional destinations. Stay tuned as we continue to uncover the best that Madrid—and the world—has to offer.

Waldorf Astoria Doha West Bay Announces the Appointment of

as General Manager

Waldorf Astoria Doha West Bay is pleased to announce the appointment of Elias J. Moukarzel as its new General Manager, marking an exciting new chapter for the iconic luxury hotel. With an exceptional background in luxury hospitality, Mr. Moukarzel brings a wealth of experience and a deep passion for excellence that aligns with the hotel’s commitment to delivering the highest standards of service and elegance.

A Lebanese-Russian national, Mr. Moukarzel was educated in Europe, earning a Master's in Business Administration (MBA) with a specialization in Hospitality Management & Tourism from the prestigious Ecole Supérieure Internationale de Savignac in France. He also honed his foundation in hospitality at the renowned Hotel School in Toulouse, France. Over the past 20 years, Mr. Moukarzel has had the privilege of working with some of the world’s most prestigious hotel groups, including InterContinental, Marriott, Hilton, Accor, and most recently, Fairmont. His career has taken him across key luxury destinations such as Monaco, Cannes, Dubai, Abu Dhabi, Bahrain, Doha, Beirut, and Amman, allowing him to bring a global perspective to his leadership.

ELIAS J. MOUKARZEL

In addition to his leadership expertise, Mr. Moukarzel’s extensive experience in Food and Beverage management has been integral to his career. He has been instrumental in developing award-winning culinary concepts and overseeing operations in renowned properties that have hosted heads of state, royalty, and dignitaries from around the world. His handson approach and commitment to creating extraordinary dining experiences have earned him recognition within the industry.

“Joining Waldorf Astoria Doha West Bay presents an exciting opportunity to lead this iconic property into its next chapter,” said Mr. Moukarzel. “The vision of Qatar 2030 offers an inspiring landscape for the hospitality and tourism sector, and I look forward to contributing to the country’s growth by offering guests a distinctive luxury experience that celebrates the richness of Qatari culture while delivering world-class service.”

The appointment comes at a pivotal moment for Qatar’s tourism sector, which is a key pillar of the nation’s Vision 2030. The country is positioning itself as a global hub for business, culture, and leisure, and Waldorf Astoria Doha West Bay is proud to be part of this dynamic transformation. With a continued focus on innovation, sustainability, and refined service, the hotel remains committed to delivering exceptional experiences that reflect Qatar’s ambition to become one of the world’s leading destinations.

Waldorf Astoria Doha West Bay invites guests and partners to join in welcoming Mr. Moukarzel, whose leadership will guide the hotel toward a prosperous future, reinforcing its legacy of elegance and excellence in the heart of Doha.

JamavarDoha JamavarDoha

AWARDED

MICHELIN STAR AT THE FIRST-EVER MICHELIN GUIDE IN DOHA

Jamavar Doha, the celebrated pan-Indian culinary destination located at the iconic Sheraton Grand Doha Resort & Convention Hotel, proudly announces being awarded a one-star rating at the Michelin Guide Doha ceremony held on December 12, 2024. Co-founded by Dinesh and Samyukta Nair of LSL Capital, alongside Culinary Director Surender Mohan, this milestone marks a remarkable moment for Jamavar Doha as well as a historic occasion for the city, as Doha enters the Michelin Guide for the first time

Since its opening in 2021, Jamavar Doha has set a new benchmark for Indian fine dining in Qatar, blending traditional flavors with contemporary elegance. Under the guidance of Culinary Director Chef Surender Mohan, Head Chef Debdash Balaga at Jamavar Doha showcases the finest of India’s culinary heritage. Demonstrating a love of dishes from both the Royal kitchens of Northern India and the coastal cuisine from the Southern states, Jamavar Doha explores pan-Indian flavours using a range of authentic cooking techniques. The restaurant is part of the globally renowned Jamavar family, which includes Jamavar London, that was awarded its Michelin star in 2022 under Chef Surender Mohan’s leadership and the more recently opened Jamavar Dubai in August 2024.

Reflecting on this historic recognition, Culinary Director and Michelin-starred Chef Surender Mohan commented: "To receive a Michelin star for Jamavar Doha during the very first Michelin Guide in Qatar is an incredible honor. This recognition reflects our team's hard work, passion, and dedication and highlights Doha’s emergence as a global culinary destination. We are thrilled to be part of this exciting journey and look forward to continuing to delight our guests with exceptional Indian cuisine."

Co-founder Samyukta Nair says “this achievement is a testament to Chef Surender Mohan’s unwavering dedication, the collective effort and hard work of our exceptional team at Jamavar Doha and the broader LSL Capital family. It is not just a proud moment for us at Jamavar Doha but a celebration of Indian food within the region and strengthens our commitment to its culinary landscape.”

This Michelin star highlights Jamavar Doha's steadfast dedication to culinary excellence. Guests are invited to indulge in signature dishes such as Kid Goat Shami Kebab, Scallop Moilee, Leela’s Lobster Neeruli, Old Delhi Butter Chicken, Laal Maas and Kesar Mango Rasmalai, which showcase the intricate flavors and innovative techniques that have become hallmarks of Jamavar’s culinary identity. Jamavar Doha joins its sister restaurant, Jamavar London, in holding the prestigious Michelin star position, solidifying the brand’s status as a global leader in pan-Indian fine dining.

RESORT

AND RESIDENCES AT THE PEARL-QATAR SHINES BRIGHT AT THE MICHELIN GUIDE DOHA 2024

The esteemed La Méditerranée Robuchon and Chicago Rare received the recognition as Selected by The Michelin Guide Doha 2025 during the monumental event on December 12th.

With both restaurants in their inaugural year, these accolades further strengthen the Four Seasons Resort and Residences at The PearlQatar’s reputation as one of Doha’s premier dining destinations

The MICHELIN Guide’s highly anticipated debut in Doha marked a defining moment for the city’s restaurant industry, with Four Seasons Resort and Residences at The Pearl-Qatar emerging as a trailblazer.

Held on December 12th in Doha, the prestigious event celebrated the city’s most exceptional dining venues and the chefs behind them, honouring their creativity, passion, and respect for local culinary traditions.

Following rigorous evaluations by anonymous MICHELIN Guide inspectors, La Méditerranée Robuchon received the recognition as Selected by The MICHELIN Guide Doha 2025 for its outstanding French and Mediterranean cuisine. This flagship dining destination at Four Seasons Resort and Residences at The Pearl-Qatar honours the legacy of chef Joël Robuchon, whose renowned establishments have collectively garnered nearly 30 Michelin stars. With an emphasis on the finest fresh fish and seafood, complemented by stunning ocean views, the restaurant transports guests to the French Riviera.

As the Executive Chef at La Méditerranée Robuchon Doha, Eric Gonzalez honours the culinary philosophy of Joël Robuchon, from sourcing the finest ingredients to crafting a visual feast for the eyes. Under his leadership, the talented team collaborates seamlessly to deliver a level of artistry and precision that continuously breaks the mould.

On receiving the prestigious Selection, Executive Chef Eric Gonzalez commented, ‘Receiving the recognition as Selected by The MICHELIN Guide Doha 2025 is an incredible honour, and it’s been a privilege to carry forward the spirit of Chef Joël Robuchon’s legacy while bringing my own perspective to the table. This achievement wouldn’t have been possible without my outstanding team, who put their passion into every plate, and the support from Four Seasons at The Pearl-Qatar, which has embraced our vision wholeheartedly. I’m truly grateful to everyone who helped make this dream a reality.’

Building upon this monumental achievement, Chicago Rare also received the recognition as Selected by The MICHELIN Guide Doha 2025 after just nine months of operation. A modern take on a vintage Chicago steakhouse, Chicago Rare boasts an impressive menu of perfectly grilled meats in a dining experience that is both refined and approachable.

Led by Executive Chef Christian Gosselin and Restaurant Manager Rodney Belanger, and their remarkable teams, the restaurant offers a culinary experience that reimagines the essence of the Roaring Twenties through innovative and artful creations.

Executive Chef Christian Gosselin said, ‘Since opening this year, it has been an incredible journey bringing such a distinctive dining experience to guests in Doha. Offering an exceptional experience that seamlessly combines exquisite food, captivating jazz music, and impeccable service, the restaurant has quickly become a favorite in the city. Being Selected by the MICHELIN Guide Doha 2025 is a moment of immense pride for our team, and we are excited to see what the future holds as we continue to innovate and reinvent the experience.’’

General Manager of Four Seasons Resort and Residences at The Pearl-Qatar Mehdi Zaanoun added, ‘This acknowledgement from the MICHELIN Guide reflects the incredible talent and vision of our chefs, Eric Gonzalez and Christian Gosselin and their teams. Their efforts have brought something truly special to Doha’s dining scene, and we are thrilled to see the resort’s culinary offerings celebrated on such a prestigious stage. These achievements mark just the beginning of an exciting journey for our restaurants and the property as a whole.’

A name synonymous with the highest standards of culinary artistry, the MICHELIN Guide’s recognition places Four Seasons Resort and Residences at The Pearl-Qatar at the forefront of Doha’s flourishing fine dining scene. As La Méditerranée Robuchon redefines elegance with its French and Mediterranean masterpieces and Chicago Rare delights with its reimagined steakhouse experience, the future looks exceptionally bright.

ALFARDAN

SPORTS MOTORS WELCOMES FERRARI 12CILINDRI

AT NATIONAL MUSEUM OF QATAR

Alfardan Sports Motors, the official Ferrari importer in Qatar, has unveiled the new Ferrari 12Cilindri at a private event hosted at the National Museum of Qatar. The venue, renowned for its seamless integration of past and present, provided the perfect backdrop to showcase the new model which embodies a perfect balance of tradition and cutting-edge technology.

As a unique and symbolic landmark, the iconic venue offered Ferraristi an exclusive opportunity to be among the first to preview and explore the new Ferrari 12Cilindri. The intimate unveiling ceremony at the nation’s esteemed cultural destination underscored Ferrari’s dedication to the client experience.

The 12Cilindri is a high-performance marvel that pays homage to Ferrari’s legendary twelve-cylinder engine, drawing inspiration from the iconic Gran Turismo models of the 1950s and 1960s.

Mr. Tarek Al Hammoud – General Manager of Ferrari Qatar at Alfardan Sports Motors stated: “The Ferrari 12Cilindri represents the pinnacle of automotive craftsmanship, blending a distinct heritage with outstanding innovation. The National Museum of Qatar – which gives voice to Qatar’s heritage whilst celebrating its future therefore proved the ideal venue to unveil this model.

“This extraordinary occasion was also a fitting tribute to the ever-growing Ferrari community in Qatar, whose enduring passion and enthusiasm has not only cemented the brand’s legacy but has also fostered a spirit of excellence that resonates far beyond our borders. Their dedication inspires us to continually raise the bar, delivering unmatched customer experiences and redefining the essence of Ferrari ownership,” he added.

The Ferrari 12Cilindri’s engine is the latest development of the iconic V12 that laid the foundations for the Maranello legend, in this version unleashing 830 cv and with maximum revs rising to a heady 9500 rpm. The impressive power curve ensures 80% of total torque is already available at just 2500 rpm, resulting in instantaneous pick-up for maximum accelerator response and a feeling of never-ending power all the way to the red line.

The Ferrari 12Cilindri’s cockpit guarantees superb comfort for both driver and passenger, even on long journeys: its feeling of airiness and space is heightened still further by a glass roof, prestigious materials and a central display in addition to one for the driver and a third ahead of the passenger.

The Ferrari 12Cilindri is aimed at driving enthusiasts, but also at those who demand new standards of performance, comfort and design: long-standing Ferraristi, loyal to the unique emotions that only the Ferrari V12 can deliver, as well as new clients dreaming of combining outstanding Italian design with exhilarating driving pleasure. The Ferrari 12Cilindri is designed for connoisseurs with a very clear vision of what Ferrari’s DNA has always been, truly making it a car for the few.

For more information on the Ferrari 12Cilindri, please visit https://doha. ferraridealers.com/en-GB/ferrari-12cilindri

Auto Class Cars, the authorized general distributor for Maxus in Qatar, has proudly revealed the all-new Maxus D90 Max in Qatar, the premium sporty cutting-edge vehicle that is designed to enhance the power and precision of the driving experience. With its advanced technology and superior engineering, this model offers unmatched performance capabilities for navigating any terrain with ease.

The special ceremony was held at Ritz-Carlton Hotel Doha in the presence of Mr. Frank Zauner, General Manager, Zaher Janbieh General Sales Manager, and Ahmad Firoozi, Marketing Manager at Auto Class Cars, alongside distinguished guests, and representatives of media.

The exclusive launch event featured captivating segments of the traditional Qatari Ardah performance, creating an enchanting atmosphere that celebrated Qatari heritage. The event included a traditional tent, photo opportunities with falcons, and local traditional cuisine, all set amidst a showcase of Maxus's range of passenger cars, vans, light trucks (pickups), and SUVs.

The all-new Maxus D90 Max was unveiled with a performance of the traditional Qatari Ardah, allowing attendees to explore the new vehicle and its modern features firsthand.

Addressing the audience in the ceremony, Mr. Frank Zauner, General Manager, Auto Class Cars said: “Our gathering tonight draws a new chapter in the brand’s journey, adding new concept to its wide line up of reliable commercial vehicles and selective SUVS. Auto Class Cars, the authorized general distributor of Maxus in Qatar, is proud to launch the all-new Maxus D90 Max in Qatar, another significant step forward in our expansion strategy. This launch not only showcases our commitment to introducing modern, cutting-edge models, but also reflects our unwavering focus on meeting the evolving needs of our valued customers. This new model takes us to new heights, reaffirming the brand’s position as a trusted partner for customers worldwide.”

Speaking about the distinctive features of the all-new Maxus D90 Max, Zaher Janbieh General Sales Manager at Auto Class Cars said: “The exceptional features and specifications of the all-new Maxus D90 Max make it the ideal partner for customers in Qatar. With its bold design, advanced technology, and high safety standards, the new vehicle offers a modern and luxurious driving experience while enabling customers to navigate all terrains with comfort and ease. This groundbreaking vehicle will set a new benchmark in its class, catering to the needs of today's discerning customers”.

Performance

With Maximum torque up to 500 Nm and a maximum power of 160 kW, the Maxus D90 Max is equipped with 2.0T Diesel Dual Supercharge Engine that gives powerful performance and fuel economy of up to 8%, or 9.1 liters per 100Km.

The 8-speed ZF transmission in the Maxus D90 Max both, increasing fuel efficiency by over 10 percent and delivering smoother acceleration and ride with improving fuel efficiency and enhancing performance. This precision-engineered transmission shifts through all 8 gears quickly and efficiently, promising a comfortable and responsive driving experience.

The vehicle is an off-road warrior that conquer any terrain. It is equipped with the new ATS2.0 all-terrain system offering adaptability to 10 fixed terrain modes and 2 combination modes for unrivaled off-road performance. Utilize the "Differential locks" feature for enhanced traction and the creep mode to maintain precise control on non-paved roads.

Teyseer Motors Company is proud to unveil the latest addition to the PEUGEOT family, the PEUGEOT 208 GT, which features a bold and sporty design that reflects PEUGEOT’s future identity. The exterior and interior design of the car was developed in an innovative style that combines elegance and dynamism, making it the focus of attention of modern car enthusiasts.

Bold and sophisticated exterior design:

The exterior design of the Peugeot 208 GT is full of details that give it a distinctive sporty character, as it is characterized by dynamic lines and prominent sides that give it a powerful appearance:

Ř A sporty front grille bearing the new Peugeot logo in a modern style, surrounded by advanced LED headlights in the shape of lion’s claws, which enhances Peugeot’s strong identity.

Peugeot

Ř 3D LED daytime running lights add a unique touch to the design, making the car stand out clearly at any time of the day.

Ř Modern rear design, with LED taillights extending into a three-dimensional shape with a “claw” effect that reflects Peugeot’s distinctive signature.

Ř 17-inch sports wheels, with a dynamic design that increases the sporty character and enhances the car’s performance on various roads

Car dimensions that enhance dynamism:

The dimensions of the PEUGEOT 208 GT reflect a perfect balance between compact size and aerodynamics, making it ideal for city and highway driving:

» Length: 4.05 meters

» Width: 1.74 meters

» Height: 1.43 meters

» Wheelbase: 2.54 metres, providing balance and stability while driving while providing comfortable interior space.

Stylish and innovative interior:

Moving to the interior, the Peugeot 208 GT offers a unique design that provides a sophisticated and comfortable driving experience:

Ř PEUGEOT i-Cockpit system, which includes a small steering wheel for easy maneuvering and improving the driving experience, in addition to a three-dimensional digital instrument panel that clearly displays information in front of the driver.

Ř Sports seats covered with high-quality materials, giving a sense of luxury and comfort, with red details to enhance the sporty character of the cabin.

Ř Ambient interior lighting increases luxury and provides a comfortable atmosphere during night driving.

Attention to detail:

The Peugeot 208 GT has been designed with the utmost care, with every small detail enhancing the driving experience:

Ř Integrated ventilation system that provides optimal air distribution within the cabin, ensuring the comfort of all passengers at all times.

Ř Door handles with a curved design that reflects flow and enhances the feeling of flow when entering the car.

Ř Bold exterior colors such as metallic blue and blazing red, which reflect the spirit of adventure and distinction.

The design of the PEUGEOT 208 GT is not just external beauty; Rather, it is an expression of the brand's strength and vision for the future. “With sharp, dynamic lines and precise details, the 208 GT reflects PEUGEOT’s commitment to delivering cars that combine refined design and outstanding performance.”

We invite customers to visit PEUGEOT Qatar showroom, test drive the 208GT and discover more about the Peugeot 208 GT and experience the unique design that makes it an unforgettable car.

Alike? ARE BUSINESS & ECONOMICS

A thorough knowledge of Practice Management is the key to operating a successful BUSINESS.

Using administrative data on the entire Middle East population of business field at their experiences in the operation system during the present years, we investigate the major choice process and the subsequent behaviors after the several operations a year, namely companies’ persistence, switching small or expanded business circle, of owners in two majors perceived as similar, that are Economics and Business. We investigate the two sequential stages separately for the business owner of Economics and Business. Our main findings suggest that on average, well-prepared owner is more likely to switch and expand the business than staying in small circle. Moreover, a better business owner intake at highly and productive level entails a progressive reduction in expanded. Likewise, a peer group more homogeneous in terms of small circle has a higher propensity to stay in the initial major, whereas an owner cohort characterized by high competitiveness, proxied by the number of credits achieved, is less persistent, especially once enrolled in Economics.

MOHAMED ROBIN RASHED ELALAMI

Business Consultant/Interpreneur