Local Magazine January 2017

JANUARY / FEBRUARY 2017

LITTLE ROCK RANGERS

NEW YEAR, NEW CHAPTER

SHOP LOCAL VALENTINE'S DAY

FEED YOUR CROWD

®

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TABLE OF CONTENTS

Local. Magazine

WATER BUFFALO 4

4 7 15

Need help transforming your garage into the next great brewery? Learn now or come taste other local brewers.

LITTLE ROCK RANGERS SOCCER 7

Bringing the soccer lifestyle to the South (and introducing a brand new womens' team!).

CRAVE FUEL / CROSSFIT ALIGN 8

What you want and what you need are often two very different things... until now.

SOULCOM GIVES BACK 9

Local music group teams up with Officer Norman to give back to the community.

EAT LOCAL / SHOP LOCAL 10-11

Discover local restaurants, shops and services in central Arkansas.

Tips to building your business this New Year.

FEATURED FAVORITE 15

Introducing: The Main Cheese

NEW YEAR, NEW YOU! 16-17 Start 2017 on the right foot.

RECORD REALIZATION 19 VALENTINE'S DAY SHOPPING 20

Check out some local options for your holiday gift ideas.

VITALITY ONE 22 Bryant's newest attraction!

THE CLEAN EATERY 27 FEATURED ARTIST 29 Introducing: Groovement

LOCAL FIRST: DIRECTORY 30-31

Your directory for keeping business local

APP now!

download

FOR APPLE & ANDROID

PUBLISHERS

Rich Niemeyer Kaitlin Schmidt

CREATIVE DIRECTOR Kaitlin Schmidt

COPY EDITOR Therese Fowler

CONTRIBUTING WRITERS Adam Cherepski April Lane Melissa Tucker

ACCOUNT EXECUTIVES Lindsay Hild Laura Mullins Rich Niemeyer

MARKETING & PROMOTIONS

BE A LOCALIST: 2017 12

ARKANSAS ESCAPE ROOM 24

29

Local_LittleRock

EVENT CALENDAR LOCAL DIRECTORY LOCAL MAGAZINE

Susie Cowan

For advertising information, please call 501-476-4200.

For Subscription services, please call 501-554-1126.

Local. Magazine is published bimonthly by 411 Publications, Inc. P.O. Box 1835, N. Little Rock, AR 72115 411publications@gmail.com The contents of Local. are copyrighted, and material contained herein may not be copied or reproduced in any manner without the written consent of the publisher.

CONTRIBUTOR SPOTLIGHT ADAM CHEREPSKI Adam received his Master’s degree in Education from UALR. He enjoys everything there is to do with food, from cooking at home to dining at locally-owned establishments.

Writing is a passion of his. Be sure to check out his blog, oneflewovermyhouse.tumblr. com and on Facebook at One Flew Over My House.

APRIL LANE April Lane has a love for the Natural State, from its natural beauty to the lively culture found in the capital she now calls home. She is an alumnus of UCA with a Bachelor's Degree in Public Relations and Speech Communication and a graduate of the Faulkner County Leadership Institute.

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M

we all know there are hundreds of beers out there. This revolution that has inspired more people to look into home brewing, thinking that others can do it, so why can’t they? Nolen encounters these people on a daily basis at The Water Buffalo. In fact, there are times when Nolen has seen the same people come in, and buy the same ingredients every time. This is where the latest concept of the store takes place -- the brewers’ program. When regular customers enter the store, it means one of two things: either one has a passion not coming together as they had planned, or one has something really good and it is in constant demand. Either is a prime opportunity for Nolen and the home brewer.

Nolen gives these people a chance to use his brewery and his equipment to further refine their brew. This allows the brewer to refine the process, use professional equipment with an established craftsman, and distribute to the masses. Thanks to The Water Buffalo tap room there are 16 different beers being poured along with a non-alcoholic root beer. This presence gives the brewer one of the most valuable concepts available – honest feedback.

The store is equipped with anything and everything you need to get the garage brewery off the ground. Nolen’s store ensure your friends still come over when you invite them for a tasting of what’s on tap. Nolen will guide you through the process of developing your beer, and he makes sure it becomes exactly what you had intended.

Thanks to the current craft brew revolution,

Nolen’s process is sound. When he identifies those people, he invites them into the brewery, and gets them familiar with the equipment.

He does this by having them help him make the Buffalo Brewing offerings. This gets them versed in the process and has them prepared to move on to the beer next. If you are interested, The Water Buffalo offers classes for those looking to begin their process or hone their craft.

What’s in it for The Water Buffalo? This collaboration gives Nolen the chance to offer more beers in the tap room with more variety than any of the other local tap rooms in town. Most of the other craft breweries are concentrating on their own creations. The Water Buffalo gives a chance to the home brewer, and it gives us, the consumer, the benefit of trying many different beers we may not have otherwise tasted. Some of these “Gypsy Brewers,” as they are termed, include Leap of Faith Brewery, Blood Eagle Vikings, and Sidetracked Research Shed, among others. All of these breweries have great beers developed by great people having

Taste The Local Beer Revolution -Adam Cherepski ost of us have known the guy who decides he is going to transform his garage into the next great brewery.

That guy who is constantly asking us to save our empty beer bottles because he has the next great batch almost finished. More often than not, that guy’s venture usually results in a barely drinkable “beverage” making you question what was used in the process. Believe me, I know; I was that guy. This is where The Water Buffalo comes in.

Nolen Buffalo opened the store to help that guy.

He knows some of us have a passion for beer and a zeal for creating one or more of our own.

The Water Buffalo and Nolen’s expertise are exactly what is needed, because Nolen has also been that guy. His knowledge, determination, and ambition that have led to the founding of The Water Buffalo and Buffalo Brewing Company.

4

a passion for their craft. And, if not for The Water Buffalo, you would not be able to get your hands around a glass or a growler of their signature beer on a regular basis. Thankfully we can.

As for Nolen himself, Buffalo Brewing is increasing production. Buffalo Brewing is joining more festivals this year. In fact, they will be serving at a different festival almost every weekend during the peak season, running from April to November. There are three Buffalo beers on cycle now in the tap room: a pineapple wheat, a malty red ale, and the aforementioned non-alcoholic, root beer. His plan is to bring the groups he has met at the store with him to these festivals. Their attendance gives a chance to get their name and their beer to the public.

The 2017 goals for Buffalo Brewing are to continue to increase production and to get into local restaurants. Be on the lookout if you are searching for something unique in the local beer scene.

As for the store itself, there are more hobbies of interest than just beer. The Water Buffalo can help with all of your gardening needs as well.

The staff lend their knowledge, suggest proper equipment, and help with techniques.

Another skill on the horizon instilling curiosity and a little trepidation in me is beekeeping, yes beekeeping. The store will be the only place in the metropolitan area offering such services.

You will be able to buy your hive, purchase your bees, and take classes all in one place.

The Water Buffalo is active with opportunity.

In this one location, you have the chance to try a new craft whether it be brewing beer, gardening, or beekeeping. But, you also have the opportunity to try something new, namely beers a little under the radar. With proper guidance from Nolen and his team, these beers will be at the forefront in no time.

The Water Buffalo is located at 106 S. Rodney Parham Road in Little Rock. They are open Monday through Saturday from 10:00 am to 6:00 pm and on Sundays from 11:30 am to 6:00 pm. You can find them on Facebook and at thewaterbuffalo.com. The phone number is 501.725.5296.

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5

Where Food & Wine Intersect...

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- Melissa Tucker | Photos by Daniel Wright

T

his time last year, Jonathan Wardlaw was getting up around 4:30 a.m. to teach himself HTML so he could build a website for his budding soccer team. This was on top of holding tryouts, planning games and cementing the coaching staff for the first season of the Little Rock Rangers. The team was still in its infancy with spring games in the works, and Wardlaw was serving as president and general manager. He had a secret goal to see 1,500 fans at the first game and would’ve been shocked with 2,000, but attendance far exceeded even those expectations.

“I think we had 4,000 at the first game. I’m not sure. I only printed so many paper tickets, and we ran out and had to start recycling them,” he said. “We had a runner that would stand at the gate and once they collected a significant stack, he would run them back to the ticket window so they could resell them. It was pretty crazy. So, we don’t know for sure how many were at that first game.”

Now, Wardlaw and his staff are wrapping up tryouts for the second season and adding a women’s team to the mix. More than 70 men registered for tryouts and 26 women, but he’s hoping to invite more.

“College is still going on, and Arkansas has three big schools with players. Many are from out of state and had already left for the holidays,” he said. So, the coaching staff will invite more players to try out.

Wardlaw is not sure how many players will return to the men’s side, but he hopes to have the team solidified after the final, invitation-only tryouts in early February.

“We don’t quite know exactly how many players from last season will be invited back to the team. Each year, the players have to re-try out due to there being such a time gap between seasons. We simply don’t know what the players have been doing in the offseason and we need to make sure they’ve stayed fit.”

He’s also not sure how scheduling will play out with two teams. Wardlaw says the locker room situation at War Memorial, built only for two teams instead of four, prevents him from holding double-headers. However, he plans to offer incentives for fans to attend both games.

“I’m going to do the best I can to schedule home games on the same weekend and run some sort of promotion,” he said. “So, if women play on Friday night, fans can maybe bring the ticket stub and get in for half price on Saturday.”

His coaching staff for the two teams will be separate on paper, but they will definitely work together. Will Montgomery is the men’s head coach this year, and Jennifer Pfeiffer is the women’s head coach. They were both assistant coaches last year.

“They attended each other’s tryouts and gave their input. As far as coming up with the game day rosters it’ll be a single effort, but I guarantee they’re both going to participate in each other’s training sessions,” he said.

Wardlaw is hoping a new team and a new year will bring more fans and see the advancement of soccer culture in Little Rock. So far, he’s been happy to see the support grow in an organic way.

“In soccer, there’s a big support culture.

There’s drums and stuff like that and that was missing from our first game,” he said. “The fans realized that and they organized something, and at our next match we had guys showing up with drums and they got after it. It was cool to see it grow and evolve organically.”

As for the Rangers’ first-season, win-loss record, he’s optimistic.

“Last season we missed the play-offs by basically one single goal,” he said. “We lost all of our games, with the exception of Dutch Lions, by one point. If we had turned one of those losses into a tie, we would have advanced. We finished the season with six wins, seven losses, and two ties.”

He’s feeling positive about the future for the Rangers in central Arkansas and hopes to add substantial sponsorship support in the next few years.

“We’re still soccer in the South so we’re up against the traditional sports on sponsorships and things like that. Big sponsorship money still isn’t there,” he said. “We’re going to live and die off ticket sales for the first few years until we can show these businesses that we’re legitimate. The cool thing about it is our fan base is only going to grow … as kids grow up playing the sport and get older. Our fan base will keep getting bigger, and I think we got in this at the right time.”

Check out: squareup.com/store/ rangersgear ¦ Season tickets ¦ Rangers fan gear (tees, jerseys, hoodies, hats) ¦ Extras (scarves, balls, socks) ¦ Sponsorship options 7

www.argentaflats.com

501.712.1214

- Adam Cherepski

W

hat you want and w h a t you need are often two very different things. Well, the owners of Crave - Fuel for Life are trying to change this dilemma, one meal at a time. Owner, Collin McReynolds founded Crave four years ago when she decided to put her passion for creating good food to good use. McReynolds has always considered herself a “foodie”, and as most foodies soon realize – it is hard to create good, healthy food for the masses.

McReynolds has always loved cooking and baking. Comfort food has always been her favorite – as is the case for most of us. As is also the case with most of us, this unfortunately results in a less-than-healthy lifestyle. McReynolds was drawn to Crossfit® as a way to start a healthier path. It was during this transition that Crave became reality. McReynolds takes the recipes she knew as a child and puts her own healthy twist on them. All too often when someone makes a change to improve diet, a person is met with bland options and time-intensive preparations.

As an unfortunate result, the diet usually ends, and the personal goals become casualties. To stay the course, Crave meals are ready to go and packed full of flavor.

Crave is a paleo-focused meal planning service providing the comfort food we all love without the guilt. Plans are individualized to make sure each and every client is equipped to accomplish his or her fitness goals. It is this personal approach setting Crave apart. Throughout the planning process, not only will you be provided with appropriate nutrition, but you will be educated to help you with your journey. This education and guidance leads to sustained results.

Paleo, in the literal sense, means the food is gluten free, grain free, soy free, and there are no processed sugars. However at Crave, it is so much more; it consists of nutrition, proper sleep, bonding with others, getting out in the sun, and making time for play. Crave promotes an all-around approach to being the best version of yourself. Regarding the food, I was the biggest skeptic. In fact, one of the meals I sampled was lasagna – yes, lasagna. How does 8

one make a lasagna without pasta or cheese?

Well, the noodles were replaced with thin slices of butternut squash and there was no cheese to be found, but… it was wonderful. My wife is always insisting we eat healthier, and I even told her how much I enjoyed the food even knowing the “I told you so” was soon to follow. The lasagna was that good.

At home, to prepare food in this manner is extremely time-consuming. If your house is like ours, you find yourself driving from activity to activity after work. Dinner consists of something less than the paramount of nutrition, to put it nicely. On the other hand, Crave meals are delivered ready to heat and eat, so time is no longer an issue.

Crave utilizes quality ingredients from local sources such as Ratchford Farms, Grass Roots Co-Op, and New South Co-Op – good for you and our community. Meals are freshly prepared each week in a local commercial kitchen. Then they are delivered each Monday from 11:00 a.m. to 4:00 p.m. to the Little Rock metropolitan area.

Crave also provides an option to pick up your orders from Crossfit Align between 12:00 p.m. and 6:30 p.m. every Monday.

7th & Maple, Downtown NLR North Little Rock, AR www.centerstoneconway.com 501.328.2179

People exercise more now than in the past, but exercise is only a part of the equation for a healthier lifestyle. If the diet aspect is not, the results you want will not be there either. Crave Fuel for Life is designed to help. Crave meals are created to make sure what you need is also what you want.

You can find Crave at www.cravefuel.com as well as on Facebook and Instagram. They are located in Crossfit Align at 4150 Heritage Drive in North Little Rock. You can also email info@ cravefuel.com for more information.

835 S. Donaghey Ave Conway, AR

Soul & Service Team up in the Rock - April Lane December brought a wondrous outpouring from the community to serve the various needs of our city. It is a magical time of year when our hearts get a little bigger and the depths we go to help our fellow man get a little deeper.

SoulCom, an organization of local DJ’s hosted a fundraiser at Next Bistro and Bar to celebrate the holidays in Hillcrest. They invited locals to bring a toy to donate to children in need.

SoulCom’s mission is to bring people together through music, and a collective understanding that our community is shaped by our coming together in support of one another. Every year SoulCom focuses on a project to benefit their local community.

Joe Holmes, an original founder says SoulCom is always excited to host events to give back. “Whether it be providing winter clothes to the less fortunate, collecting toys for the kids, or providing financial assistance to someone in need.” SoulCom is excited and read to offer its support.

At the Hillcrest event, John Baugh, a little Rock native and DJ, offered his followers a

free show to thank them for all the support throughout the year. Baugh’s trip is an annual traditional pilgrimage financed by SoulCom. Well-known and highly respected Police Officer, Tommy Norman, dressed as Santa to distribute the gifts. Newman was eager and ready to jump at the chance to serve again.

Holmes was very happy with Norman’s help.

“Officer Norman is a great representative of our community because in addition to his police duties, he goes the extra mile to make sure kids in the community see a positive police presence.

Day in and day out. He’s someone they know, someone they can rely on, someone they can trust. In this day and age that is absolutely priceless. He is walking the walk and having a good time doing it.”

Some of us maintain a passion for service beyond the holidays. Tommy Norman is one of

those people. He is an officer of the North Little Rock police department and has bridged the gap between police officers and our community. It’s no secret the relationship between citizens and police officers has experienced extreme tension in the last year. However, officers like Norman invest considerable time and understanding into the people he serves.

In addition to the Hillcrest event, there were over 100 toys donated during the “Cool Yule” event. The toys were gathered up and given to Officer Norman for his second delivery. He was very happy and willing to serve his community once again.

The dedication we have seen from Officer Norman and other officers looking to follow in his footsteps is astounding. These brave men and women are striving to create an environment in our community based on love, trust, and understanding. At the same time, they keep our streets safe and cultivate a place we can be proud to call home. The task is not easy, the needs are high, and every day the need gets steeper. However, we can rest knowing officers like Norman are in our community at the ready to start each day with a genuine desire to make this world a better place.

Follow SoulCom on Facebook for upcoming events and information @ Soulcom Collective.

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eat

Eat My Catfish serves fresh and quality products cooked to order. The catfish and crawfish are never frozen. Come taste the difference at any of the 3 dine-in locations in Benton, Conway and Little Rock or hire the onsite catering trailer for your next event.

Mean Pig BBQ is family owned and operated and strives to serve only the best cuts of meat and the freshest sides. You may have seen them on Man Vs. Food, where Adam took on the Shut Up Juice Challenge. 3096 Bill Foster Memorial Hwy in Cabot. 501-941-5489

Four Quarter Bar offers a unique menu that you won't find at any typical bar. From housesmoked pork to hand-pattied burgers, everything is made with love. This is bar food at its finest.

Great cocktail and beer selection. 415 Main St. in N. Little Rock. 501-313-4704

Brave New Restaurant provides a casual, warm environment, delicious food and excellent service at a reasonable cost with a goal to have every meal be a celebration of food. 2300 Cottondale Ln. in Little Rock.

501-663-2677

Rolando's Nuevo Latino is a unique creation that has produced exciting foods of Latin America in a setting of southern hospitality.

Rolando's features an outdoor patio that accommodates 60 people. 210 Central Avenue in Hot Springs. 501-318-6054.

Two Sisters Catering proudly offers a variety of services that are sure to meet any catering needs. The dine-in cafe offers guests a full menu with breakfast, lunch, dinner and dessert options made to order with the finest ingredients. 3130 E. Kiehl Ave. in Sherwood. 501-819-0189

Crave Fuel is like your own personal chef that offers healthy meals prepared and delivered fresh to your doorstep. Meals include the highest quality ingredients with Paleo, Gluten free, and grain free options using 100% grass-fed and pastured meats. info@cravefuel.com or 901-488-1110

Doe's Eat Place features Little Rock's favorite steaks, hot tamales with chili, succulent broiled shrimp, tasty grilled salmon, mouth watering hamburgers and more. It is filled with memorabilia that makes the experience unique. 1023 W. Markham St. in Little Rock. 501-376-1195

The Fold is a trendy taqueria and cocktail bar in a converted 1950s gas station. Offering upscale and eclectic Mexican food made from local ingredients and hand squeezed drinks, it has been a huge hit in Little Rock since 2013. 3501 Cantrell Rd. in Little Rock. 501-916-9706

Burger Shack is a local favorite in downtown Benton that offers homemade burgers, patty melts, sandwiches, salads and much more with astounding reviews. Head over and try this family owned restaurant. Open for lunch MonFri. 107 Market St. in Benton. 501-778-2266

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shop

Mrs. Polka Dot was formed in 2007 with a passion for monogramming and everything personalized. The clothing line possibilities are endless. Pick from any of their samples or create your own by picking your fabric. 611 Beechwood St in Little Rock. 501-603-5177

Natural State Glass Gallery aims to provide central Arkansas with a truly unique and wonderful glass buying experience. The shop features locally hand blown glass and jewelry to suit any taste. 740 South Salem Rd., Ste 101 in Conway. 501-358-6657

Udelko is a women’s mobile boutique. Shop the truck for stylish clothing, jewelry/accessories. Their collections focus on unique designs, eclectic styles, boho attire and classic closet essentials. Find out where they're located or book your own private shopping party and they'll come to you! udelkoshop.com

Balloon Town is here to bring something different to Arkansas. Why have a boring party, when you can have balloon dĂŠcor? They specialize in 3D sculptures, arches, columns & dance floors.

They can build just about anything to fit your needs. 501-317-6468. www.balloontown.net

Lakewood Health & Rehab is a licensed nursing home. The staff provides personalized services designed to meet the needs of every patient and offer the assistance you need while respecting your independence. 2323 McCain Blvd. in North Little Rock. 501-791-2323

Park Hill Pet Clinic is a total-care veterinary facility dedicated to small animal health care, treatment and disease prevention. Services include, but are not limited to, exams, laser therapy, surgeries, baths, dentals and in house labs. 2900 N. Main St in N. Little Rock. 501-758-7387.

Argenta Bead Company is a full service bead shop. Make your own jewelry to adorn yourself with a one-of-a-kind creation or have them make it for you. They also do repairs, classes & host parties. 703 Main St., Argenta, NLR, 501.537.0928 argentabead.com

Stifft Station Gifts is a quirky gift shop and place to play in a really old building located in the Historic Stifft Station District. Offering a variety of locally made goodies, homemade products and more. 3009 West Markham St. in Little Rock. 501-725-0209

Hocott's Garden Center has been a part of Hillcrest since 1939. Find a variety of annuals, perennials, shrubs, trees, ground cover, house plants, seeds, bulbs, containers and gardening supplies.

Come walk around the beautiful space. 3612 Kavanaugh Blvd. in Little Rock. 501-663-8376

Galaxy Office Furniture is not your ordinary furniture store. It is one of the most eclectic stores in town. Specializing in office furniture, retro, vintage and one-of-a-kind art...you never know what you will find at The Galaxy. 304 Main St. in North Little Rock, 501-375-3375

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BE A LOCALIST.

ON THE C OV E R

By Kaitlin Schmidt

Building Your Business in the New Year

It's official – the United States loves small businesses. According to a survey by the Pew Foundation, 71 percent of Americans see small business as a positive influence “on the way things are going in this country.” The survey showed 86 percent of U.S. respondents trust small business “a great deal,” while only 55 percent trust big business “a great deal.”

Small business is in a unique position to create valuable customer experiences. Products and services are often niche; the target customer is defined, and business operations are unconstrained by corporate rules or processes. Most importantly, small businesses are also trusted for their integrity, community engagement, and customer service. When was the last time you called a small business and were connected to an automated call center?

These seemingly small things, create a hugely competitive value proposition, and are the foundation of a brand.

We have reached that time of year to think about change, improvement, and new achievements for your company in 2017. But we know from statistics that a large majority of New Year’s resolutions fail. So you might say, "why bother?" Instead, perhaps you should go about those resolutions in a more effective way.

Getting your small business off to a great start tin 2017 is not impossible.

1. Set a Baseline. Spend some time with your team to reflect on your past accomplishments.

The New Year is a perfect time to take stock of where you are and where you want to go as an organization at any level – the entire company, a department, or a team. Creating a list of accomplishments for 2016 is a good starting 12

place. Even if your unit is doing routine work such as processing payroll, celebrate your ontime performance or accuracy. It requires work to do these things well. Other departments can celebrate new sales, products, processes, or customers.

2. Be an Advocate for Your Business – Not Just a Salesman. Today’s workforce, especially Millennials, wants to be a part of an organization that makes a difference. Have you translated your purpose and mission into terms that employees can rally around? You don't have to be the greatest salesman to succeed in business. Selling takes many forms, and being a brand advocate gels them together. For example, many small business owners strive to be the number one salesman, the number one cheerleader, and the number one fan of their own business (you’ve got to be excited about it if you want others to be excited too). If you are passionate about your business, be an advocate for it. Make sure people understand what you do, the story behind your products, what your products have done for people, your methods and mission, and all that good stuff. Invite people in!

3. Help Your Employees Reflect. Ask your employees to spend some introspective time reflecting on life goals and the role their work plays in those goals. While this may sound soft and squishy to you, I assure you it is not. Achieving fulfillment in life is important to nearly every person we interviewed in our research. Offer employees resources to help the introspection – books, training, a webinar, or a mentor. Fulfilled employees are far more productive because they are more aligned,

capable and engaged with the organization.

Unfulfilled people either leave the business or stay in a way that is debilitating for others and the business.

4. Set Realistic Goals that Will Energize People. Realistic targets should be ones you are fairly confident you can accomplish. It’s best to break those into smaller milestones allowing you to celebrate accomplishments throughout the year.

5. Measure, Measure, Measure. Vague goals never generate much momentum. A long history of psychological research tells us measurable goals are the most motivating and are most likely to be accomplished. Nearly everything at work, even softer things like employee engagement or customer loyalty, can be measured. If it’s worth doing, it’s worth measuring.

6. Feedback. Feedback is critical in enabling employees to make corrections in pursuit of their goals. Without valuable feedback, we are often distracted by competing demands. Today, this is a big issue with the constant bombardment of information competing for our time. Timely, frequent feedback from a respected source – a measure, a customer, or a supervisor – will provide extra momentum needed to reach those resolutions.

7. Accountability. While most of us take responsibility for actions leading to the achievement of our goals, stuff happens. It helps to have rewards tied to the accomplishment of goals. Goals should be rewarded. A reward is the last element providing the finishing touch to your resolutions.

8. Build Community Around What You Do. A successful brand is trusted and respected by customers – building a strong community can help you achieve this. In fact. you don’t have to spend a lot of money to do this. Participation in community activities such as local events, fundraisers, charities, as well as hosting your own events, such as workshops or loyal customer events, can all help you build community and extend the trust you’ve earned to your brand.

9. Join a Local Alliance. Aligning yourself with other local businesses can be a powerful way to expand quickly. For a minimal amount, you can join a plethora of local alliances for networking, referrals, building the community and helping each other succeed as a team. If

you are looking for an alliance to join, check out Local First Arkansas (LFAR). LFAR is a nonprofit organization dedicated to creating and supporting an alliance of locally owned, independent businesses right here in our community. Member organizations will benefit from “buy local” and “eat local” campaigns, which will focus on educating the public about the many great reasons to “think local first” when making purchasing decisions. (www. localfirstar.com) 10. Encourage a Healthy Office. So much goes into running a successful business. As a business owner, you’re responsible for your employees. Instead of seeing them as paid labor, you need to look at them as teammates, working together for the common good of the company.

And while you can’t control everything, there are certain aspects of the work environment you can improve. Not only does this make people happier, but also ensures your company is as productive as possible. You can provide options for corporate wellness programs and meal planning (we have local options for this service, too!). You can also encourage proper ergonomics and supply your employees with the correct equipment and resources in order to make their workspace productive and comfortable.

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824 W. 7th St. in Downtown Little Rock • 371-0102

Professional building maintenance and heating and air conditioning services for: Residential ClientsHomes & Rental Properties Commercial ClientsOffices, Restaurants, etc New Home Construction HVAC installation

Replacement HVAC Systems It pays to jump on these tips and ideas early in the year while there is plenty of time to launch new plans and goals. Innovate and take new approaches, and you will set yourself up for success in 2017.

We look forward to seeing all of our locally owned and operated businesses thrive, expand, and achieve the success they all so much deserve this new year.

Interior and Exterior Lighting Maintenance Family Owned & Operated

501-960-8971 25914 Hwy 10 Ste. A Roland, AR 72135 www.yatesmaintenance.com

13

Attention members & guests

LITTLE ROCK est.

2015

LOCAL UNION

Live Music, Billiards, Food, & Fun on Tap. Open Daily 11am-2am 6th

JANUARY Hooker Red

7th 13th

Dirty Lindsey

14th

Benefit show for family of David Cullum w/ Big Shane Thornton, Luke Williams Band, 90 Proof. Special guest opener Orange Star High

The Great Whiskey Rendevous

15th

Benefit celebration of life for Kristy Smith w/ Big Shane, Luke & Timmy

2oth

Luke Williams Band

21st 27th

Lypstick Handgrenade

28th

Hoodoo Blues Revue

3rd

Nerd Eye Blind

FEBRUARY High N Dry

4th

Framing the Red

10th

Southbound 420

Plus MUCH more! Check out the website for the full band schedule.

Home of the 1/2 lb Midtown Burger!

Open daily at 3pm until 2am. Kitchen is open until 1:30am

Full Kitchen & Bar Tues - Sat Open until 5am

Live music Friday & Saturday nights

Serving Lunch Mon - Fri 11am-2pm

JANUARY

TCSMIDTOWN.COM 1611 EAST OAK ST. Conway , AR 72032

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501-660-4200

6th 7th 13th

Hoodoo Blues Revue

14th

Nightflying 36th Anniversary Party

1501 N. University Ave. Little Rock, AR (1st Floor of the prospect building)

Mountain Sprout

thelocalunion.com

DeFrance

20th

Free World

21st

The Flatland Funk Donors

27th

Black Oak Arkansas

28th

Good Time Ramblers

Friday Night Special: Ladies FREE all night & $1 drinks 8pm - midnight!

FEBRUARY

2nd

3rd 4th

10th

Big Still River TBA

The Salty Dogs Tnertle & Ryan Visor

11th

Groovement

17th

Black River Pearl

18th

Opal Agafia

24th 25th For the complete schedule, check out:

Available for private parties

TBA TBA

For the updated schedule: www.fourquarterbar.com

415 Main St. N. Little Rock, AR

FRI - SAT 8PM - 2AM

VIP AVAILABLE / SHUTTLE SERVICE / FREE ENTRY BEFORE 10PM

501-372-1515 315 Main St. Little Rock, AR

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Every Day Is Wine Day!

"Say Cheese!"

- Adam Cherepski

There is an old adage that says you never get a second chance to make a first impression.

Well, while this may be true in the literal sense, it doesn’t hurt to try. I recently had the opportunity to visit The Main Cheese restaurant in west Little Rock…for the second time. I remember when the restaurant first opened and how excited I was to see a concept I appreciate so much come to life in Little Rock. I waited and waited, anxiously, and then it opened. After the initial craziness had died down, I packed up the family and headed to try the gourmet grilled cheese sandwiches that were touted on the sign. Let’s just say, it was not what I expected.

I have not been back until now. I sat down at a booth and visited with Amy Barden, the new owner. In fact, she and her family are the third set of owners since the restaurant’s inception – a fact of which I was not aware. It is this new regime that reinvigorates my excitement for the restaurant. Amy and her husband purchased The Main Cheese in September and have put forth every effort into making it what it should be. The Barden family have moved around quite a bit on account of Sean, Amy’s husband, being in the military. Throughout all of their travels, it is the Little Rock area that has always been home. Now that they are home for good, they want to make something that the community can be proud of, and that is what they plan to do with The Main Cheese.

This plan consists of numerous changes.

Firstly, menu changes are happening. One of the first changes that was made is the addition of a new cheese platter offering that uses Little Rock’s own Kent Walker Cheese. There will also be different sandwiches, improvements to existing sandwiches, and other choices coming.

Something exciting that is in the beginning stages are monthly events that take place in

the evenings. One such event, Ladies’ Night, takes the restaurant’s specialty – cheese, and pairs it with different featured wines. These nights are often themed collaborations with local organizations and been a great success, and as Amy states, just a really fun time. Also in the pipeline are craft beer nights where local breweries will be highlighted. Events are in the works that will support the local schools in that a percentage of sales will be donated to each participating group. Live music will begin to be a mainstay on weekend nights when local musicians will play acoustic sets. All this speaks to the commitment that The Main Cheese has to the community.

There are quite a few changes coming to the restaurant itself as well. The wine list has recently undergone a makeover and there are some very unique offerings. Draft beer is on its way which will feature the aforementioned local brews. If you have been in the space, you might be wondering where all of this will go; a full bar is on the construction horizon. All of these efforts will make The Main Cheese not only a destination for lunch, but also a place to hang out in the evenings for dinner.

If you are thinking that you may not be in the mood for a grilled cheese sandwich, do not worry. There are plenty of other options available. From pastas, to a great burger, to great salad offerings, The Main Cheese is there to take care of you. As The Main Cheese has gone through its transitions, we are seeing a restaurant that is becoming a complete and local experience.

The Main Cheese is located at 14524 Cantrell Road, but be looking for more locations in the future. The restaurant is open Tuesday through Thursday from 11:00 am – 8:00 pm, Friday and Saturday from 11:00 am – 9:00 pm, and Sundays from 10:00 am – 3:00 pm. You can find them on Twitter, Facebook, and Instagram, or you can find them at themaincheese.com.

Their number is 501.367.8082.

Great craft beer selection and growler bar!

501.834.2134 Intersection of Kiehl Ave. & Hwy 107

1 0 7 l iqu o r . c om

MADDOX Clothier for Women

Sizes ranging from S - 3XL

New Location!

Pleasant Ridge Town Center 11525 Cantrell Rd Ste 403 Little Rock, AR w w w. S h o p M a d d o x O n l i n e . c o m 15

- April Lane

W

ell, it is finally here. The year 2017 has made its debut. I can remember being a little girl and hearing the year 2017 in a movie I was watching and thinking to myself, “I will be like eighty years old.” Well luckily, I am thirty and not eighty. Either way I have now been celebrating the new year for quite some time. I have been like many other people and have made many, many resolutions each year. We all do it. We tell ourselves we are going to make a fresh start, give ourselves some motivation to complete some tasks we may not have fulfilled in the past year, or years.

Some of the most popular new year’s resolutions are to meditate more, which I can totally relate. To pick up a new hobby, to write a business plan, to be more grateful, to volunteer more, and the notorious, to eat less and drop some pounds. All good ideas and many I have selected as my own resolution countless times.

However, this year, I wanted to dig a little deeper into how I can be more deliberate in my choices, and how we can all set our paths on a course where we can meet all of our resolutions, no matter what they are.

I read a book in college and recently read it again. It is called, The Seven Habits of Highly Effective People,

by Stephen Covey. This book identified the many challenges we all face day in and day out. No doubt this year has set many of us in a tilt-a-whirl state. Our election took over our social media platforms. We had many different challenges, both culturally, and personally. It is no secret life is becoming more complex with many challenges surfacing for us as individuals and for our communities. Covey states these problems are evolving and the magnitude of our challenges are increasing as well. That may seem doomy and gloomy, but here is the good news. Covey says adopting the habits I am going to share with you, call them resolutions if you like, are more relevant 16

as challenges increase. “The reason: our problems and pain are universal, timeless, selfevident principles common to every enduring, prospering society throughout history.” He made no claim to having invented these; simply that he organized them into a framework for our benefit.

Some of the most common human challenges are fear and insecurity. We want things and want them now. We place blame and find hopelessness in situations. We suffer lack of life balance. We deeply hunger to be understood. We all share in these challenges and we all share in the struggle. The good news is we can also share in finding enduring solutions and directions to navigate these challenges. This new year brings new opportunity to develop some great habits beyond eating salad, hitting the gym every day, and bestowing good will towards men - all very good things to adopt. Covey has identified “resolutions” we can implement in our lives. I suggest you add his “resolutions” to your 2017 list. This is deep, so get your scuba gear ready.

To change the way we see and operate in the world, i.e., to change our “paradigms,” we must reflect on the effectiveness of our habits.

This introspection creates an authenticity and vulnerability within us. Our paradigm is our map, an explanation of our territory, our life. To change our maps, we must shift the paradigm. That shift only happens when we look within. The principles are universal.

The principles are not mysterious or taboo.

Instead, they are aimed at betterment: fairness, integrity, honesty, human dignity, service, quality, excellence, potential, patience, nurturance, and encouragement. Most importantly, the principles manifest from one’s inside to the outside. Covey’s approach defines our personal accomplishments as our foundation; making and keeping promises to ourselves before we can

commit to others. That effective independence drives our interdependent vehicles to each other.

Covey’s approach emphasizes an individual’s foundation because a solid foundation is created through meaningful and transcendent personal growth. Without this introspection, this personal growth, we remain as stagnant as the roots of an unwatered tree. Covey’s habits provide a road map directing us to place more focus on this process.

The first habit is to be proactive. Covey calls this “self-awareness,” thinking about your thought process, analyzing your self-talk. We all have the task of wading through a million expectations every day. Expectations we place on ourselves and expectations society inflicts upon us. The best way to see others, to truly see them, is to consider how we see ourselves.

When we release the façade, we can respond to each other in a supportive and constructive manner. By nature, we are built to be proactive.

We can choose to empower ourselves with conditioning. We all know our physical environment can affect our attitude and our performance. Although there are many things under our control, there are many things not within our realm of control. Once we develop a habit of being proactive instead of being reactive to our circumstance, we can truly move our own mountainous burdens.

The second habit is to begin each task with the end in mind. Oliver Wendell Holmes says, “What lies behind us and what lies before us are tiny matters compared to what lies within us.”

This next year is another opportunity to realize what lies within each of us. We should take each morning to think about how we want the day to end. We take steps throughout the day to achieve

that end. Even deeper, we can contemplate to the end of our life so we may start taking steps now to ensure we achieved all we wanted during our time on this planet. By clearly defining what we are trying to accomplish, whether finding a new job, securing a new mode of transportation, becoming more active in the community, we may tailor our current paths to reach our desired destination.

Covey also discusses the principle that all things are created twice: there is the birth of our minds and the birth of our physical being.

This is applicable to virtually everything we seek to do and can be applied to each resolution of every year. Every day we may observe our current plans and reevaluate the validity of those plans. We adjust accordingly. Realizing we are our first creator, allows us to realize our own limitless potential instead of focusing on our previous shortcomings and failures. Writing a personal mission statement and focusing the lens on how we see the world are two of Covey’s suggestions to detect our own unique talents and determine how we may contribute. “Whatever is at the center of our life will be the source of our security, guidance, wisdom, and power.” To begin with the end in mind allows us to better identify what our center is and how we want to navigate our lives in an effective direction, full of growth with endless opportunities.

The third habit is very simple. As a child I remember hearing it escape my father’s mouth a time or two: “Put first things first.” One great question Covey asks is “What one thing could you do (you aren’t doing now) that if you did on a regular basis, it would make a tremendous positive difference in your personal life?” Habit 1 says we are in charge, each of us, for our own lives. Habit two concerns the imagination and view of our potential from our inner core, to define what that is. Habit three is the physical embodiment of those things. The actualization of taking that first step, then another, and then another until you are well on the path of your choosing. You find what lights a fire within you to keep going and you let the momentum take over every day. It sounds exhausting, but when you begin to feel anxiety building, remember to go back to basics and start with each step.

However, to begin with the end in mind does not translate into allowing the end to dictate your beginning. I feel like many of our resolutions are stuck in a rut based on our fear of failing, of not reaching the end we have in mind. Habit 3 says, “Run the program,” “Live the program.”

We are all well-versed in technology so this is an easily understood metaphor. Here, we decide to move and to run our own program.

Something important we all crave is to live a life of success with those around us. These three

habits are about the journey with ourselves first, achieving true independence. To do this means we can invest in ourselves in a way we maybe haven’t before. Once we have defined our paths being in our relationships with everyone else is easier. We find meaningful successes in those around us.

Habit 4 applies habits one, two, and three to define a shift in thinking when it comes to us and to others. This is a great habit for individuals and businesses to employ. Instead of thinking winners and losers, adopt a Win/Win paradigm.

It says, “It’s not your way or my way; it’s a better way, a higher way.” Win/Lose minded people often think if they don’t get their way, then you shouldn’t get yours. There are several other options to define what type of paradigm we can employ with our interpersonal relationships.

The beauty of this habit is that it is the only real alternative to them all. We can achieve this Win/Win reality by seeing problems from other peoples’ points of view, identifying the key issues and concerns, rather than positions. We determine what results would create a mutually acceptable solution, and we look to new options to achieve those results. Sounds easy, but it is a challenge for most of us and that’s ok. Oftentimes the self-realization process can be painful, but it is the also the birthplace of courage and confidence.

Long before Covey identified it, Habit 5 is one in which many professors and community relations professionals throughout the world have stood behind in resounding support. Habit 5 says to seek first to understand, then seek to be understood. How many times have many of us have stood during a debate, and instead of truly understanding the other person and his/her perceptions, we think of our own convictions and how to properly craft our statements in retort. Guilty? Me too. We all have a tendency to jump the gun and to jump to conclusions.

We urgently rush in with our sound advice as though we are Dr. Phil. However, speaking and listening are both important and crucial forms of communication. Adopting a great set of ears to truly listen to each other may involve taking a road filled with obstacles and burned bridges, but with our empathy towards each other, we

understand our own personal problems.

Habit 6 is a direct follow up to empathic listening, to synergize. Covey says when synergizing occurs, something beautifully magical happens: we create new alternatives.

What is synergy? Simply put, it means, “the whole is greater than the sum of its parts.”

The relationship we share with each other is a living, breathing part in and of itself. It can be empowering and challenging to realize this.

This realization comes from recognizing the beauty of our intrinsic differences, and our roles currently defined societal. It also focuses on our individual self-worth, our mental, social, and emotional differences. This creates a vast opportunity for everyone to nurture themselves, because we are each beautiful in our own separate ways. We notice those differences and use it to create a new script in our community.

We become more giving, more trusting of one another, more loving, and less judgmental. We are in control of more than we realize, and together we are more capable of accomplishing more than we realize. This is the foundation of a flourishing society and community - Valuing our differences and using those to catapult our creative ideas.

Habit 7 simply is a reminder to continue to seek after others’ values. We must continually sharpen our perspectives. Bruce Barton said, “Sometimes when I consider what tremendous consequences come from little things…I am tempted to think…there are no little things.” Habit 7 is about personally taking up a mantra you are your own greatest asset, first and foremost. It is a reminder to reach goals.

However, there is a constant, consistent state of renewal that must be done to reach them.

We must constantly renew the four dimensions of our nature-the physical, spiritual, mental and social/emotional. As we all move forward in this next year, let us remember to renew ourselves and our passion to exercise, not just our bodies, but our perspectives of one another and our journey together. “To keep progressing, we must learn, commit, and do-learn, commit, and do-and learn, commit, and do again.” Whatever your end game is in 2017, we wish you the very best of luck on your journey this year, and every other year.

17

168 S Broadview Greenbrier, AR

(870) 805-9669

All juices made in house

thousands of items in store!

Beer, Wine, Cider, & Mead Making Supplies.

Cheese Making Supplies Pickling Supplies Hydroponic, Indoor, Organic, & Aquaponic Gardening Supplies New & Used Items OFFERING SATURDAY CLASSES IN:

Hydroponic Gardening Wine Making • Cheese Making Beer Making • Soda & Cider Call or follow us on Facebook for class schedules!

Discount on class material after the class.

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Beginners & Advanced welcome!

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www.drippersvapeshop.com NOW OPEN IN CABOT!!!

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1435 S. Pine Cabot, AR

501-725-5296 BEER ON TAP AVAILABLE NOW! Pints, 1/2 Growlers, Growlers & Flight Samples from multiple brewers.

Open & serving beer 7 days a week!

106 Rodney Parham Rd. Little Rock, AR 72205 18

T IMBO

P ROMOTIONS MOBILE DJ SERVICE

Mark Timmons (Owner)

501.993.6264

www.timbopromotions.com (Online Booking Available)

Weddings Birthdays Corporate Events Class Reunions

ROCK CITY MEETS MUSIC CITY Building the local music scene - April Lane

The music scene in Little Rock and in Central Arkansas is in its infancy compared to many larger cities. If there is any indication as to how that could change in 2017, I think I found it in my chat with Logan Crowell, native of Little Rock and creative visionary behind a new type of business model. Crowell’s model plugs artists into the music scene in Little Rock, Nashville and beyond.

He launched his organization, Record Realization, to support artists in an industry historically known for being extremely difficult to break into.

While Crowell's musicianship and personal career has been put somewhat on the back burner for now, he states, "I always try to approach the business from the perspective of the artist first. After studying at Belmont I personally came to a lot of realizations about the industry and the unique set of problems that independent musicians face."

Crowell describes the struggle that is oh so real for many of the artists in which he works.

"Most musicians do not fulfill the potential of the records they make. They spend thousands of hours writing and practicing and they never think ‘what am I going to do when I finish this?’"

Making great music is just the first step in an extremely long line of skills necessary to break an artist. “They are expected to be a great writer and performer, but also expected to be an expert in social media, graphic design, photography, videography, web design, audio engineering/ production, booking, publicity, publishing, etc.”

To top it off, Crowell says the music industry is quite strange and functions much differently than any other type of business. However, he notes just because the music business has been done a certain way for a really long time, doesn't mean it can't be innovated or revolutionized.

Although Crowell wears many hats including "manager" and "producer," the lifeblood of Record Realization (and the entire music industry) lies in live performance. He has combined the traditional roles of "talent buyer"

and "booking agent" and added social media content to boot.

"It's a fact that live music has been used to attract patrons to businesses for centuries.

Having a live music program could be a great move for so many local businesses, but if you understand what it takes to do it effectively it's quite daunting. That's why the best venues have an in-house talent buyer. But of course, most restaurants or small bars cannot afford to hire one. Those duties often end up being thrust upon bartenders or managers that already have more than enough responsibilities. I have solved that problem by acting as a remote talent buyer and live music consultant. And the best part... my services are free to small venues."

"I will implement and customize a live music program for small venues (restaurants and bars) for free if they use me exclusively.

I will book all their shows and get them the best possible talent for their budget. I will even create eye-catching social media flyers for each show and administer all music related content for their Facebook pages. This takes a lot of burden off the businesses and the artists. I use extremely talented and professional musicians, and I earn a commission from the money that I help them make. So it's a win for everyone involved."

While at Belmont, Crowell saw an opportunity in which he could build a movement through the knowledge he had gained and the talent he could access. Most musicians he uses are from Arkansas, but he also helps many Nashville acts route their tours through Arkansas. In the past year, he has booked hundreds of shows for over 50 different artists and helped them inject significant income into their careers. He also manages Arkansas native, Cody Belew, (who was on The Voice back in 2012 and now lives in Nashville), Katie J (from Pine Bluff and lives in Nashville), and Ryan Sauders, of Hot Springs. Crowell says one of the first keys to being successful in this industry is, "to find an advocate, find one person that really believes in you and will push you, other than your mom."

Crowell has been working hard to shine a light on Arkansas talent laying right under our nose. He started a new Arkansas festival at the foot of Mount Nebo called Nebo Jam to support local musicians and businesses of the natural state. The first year featured some of our shining stars like Knox Hamilton, Adam

Faucett, Cody Belew, Arkansauce, Stephen Neeper, Bonnie Montgomery, and many more.

With an attendance of around 500, Crowell considers the inaugural event a big success.

So what's next for Record Realization and this new renaissance of our music scene?

Crowell has taken on a new venture with Discovery Night Club to host the "Discover Music Competition.” Norman Jones, owner and known supporter of local artists and musicians, wanted to start doing live music again.

"It came onto my radar as a 'battle of the bands', and at first I wasn't really that interested, but I talked to Norman about what he was offering the winner. There are three things artists need, money, press, and studio time.

Norman was offering a grand prize of all three.

The bands competing have been selected and competition will begin January 14th at 9:00 p.m. at Discovery. The competition will have two bands battling each Saturday until a winner is selected. The winner will receive $2,000 in cash and four hours of studio time from Darian with Blue Chairs Studio. Norman is also taking the $10.00 per person ticket sales from 9:00 p.m. until 12:30 p.m. each night and will give 75 percent to the winner, and 25 percent to the loser.

"This competition could be a game changer for them. The winner could walk away with thousands of dollars of cash in their pocket, notable press and, free studio time. It has the potential to be a great new event for Little Rock that features local, regional, and even national acts. The incentives to compete are considerable. Norman went above and beyond to lend his support, he is doing right by them."

Crowell is offering unique services not currently adopted by many agents and managers in the industry. He focuses on the artist and is responsible to them for services he renders.

Crowell hasn't forgotten the importance of providing services to our local businesses and providing the tools necessary to launch profitable in-house music programs to benefit the artists, and the local community, and our culture. And last, but not least, Crowell is expanding the consciousness of how we view music in our communities and the relationship between all of us who have a vested interest in seeing it flourish. I think this model is one that will continue to grow here and in Nashville.

We are bound to see some great collaborations between Rock City and Music City in the years to come.

For more information about Record Realization visit www.RecordRealization.com.

If you are interested in booking musicians for live performances, you can contact Logan Crowell directly at logan@recordrealization. com, or at 501-940-0852.

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GIFT GUIDE

A small bean-to-bar chocolate factory.

We find the best cacao beans from around the world and turn these beans into fine chocolate.

623 Beechwood St. Little Rock, AR (501) 352-5834

A Christian apparel company created to cater to women and men. www.faithfulchicsboutique.com 400 N Bowman., Ste. 16 Little Rock, AR (501) 508-5915

Shop our site or retail store for this season's must-have pieces along with classic closet essentials. www.scarletclothing.com 11525 Cantrell Rd, Suite 104 Little Rock, AR (501) 223-8585 20

Bella Boutique

A fun, trendy gift shop that offers a wide range of jewelry, bath and body products, bags, kid's items, and colorful decor.

5623 Kavanaugh Blvd.

Little Rock, AR (501) 603-5373

Toni Frazier, CIC Agent NPR #1743997

Richard Frazier Agent License 23436

(501) 225-1818 Are you turning 65 or under 65 disabled on Medicare?

Let us do the shopping for you.

A family owned florist that carries a large selection of gift items, plush animals, snack baskets, green plants as well as beautiful fresh flowers.

1222 W Capitol Ave Little Rock, AR (501) 372-2203

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Do the ABCD’s of Medicare got you confused? I can help make sense of it for you!

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Individual Health, on exchange, off exchange or employer plans offered too!

Open enrollment starts Nov. 1st for Individual plans.

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A contemporary boutique in the heart of the Heights for women and babies.

5817 Kavanaugh Blvd.

Little Rock, AR (501) 614-7343

808 Reservoir Road, Suite B Little Rock, Arkansas 72227 P: 501-225-1818 · F: 501-223-8682 choicematters@frazieragency.com www.frazieragency.com 21

A

s we transition through the holidays into January, the New Year’s resolution lists are created. At the top of almost everyone’s list seems to be weight loss. Although this resolution is often forgotten by February, with the help of experts, you may be able to cross it off in 2017.

Candi Kennedy, at Vitality One, says she has helped people on her program lose as much as 30 lbs in six weeks. Vitality One offers medicallysupervised weight loss programs tailored to meet individual needs and goals. The programs vary in length and include a 6-week maintenance period after initial weight loss phase is complete.

There are no pre-packaged meals, shakes, or supplements. Just real, normal food choices that can be purchased at any grocery store.

Kennedy explains the program begins with an initial body composition analysis that uses bioimpedance to determine body mass index, basal metabolic rate, body fat percentage, hydration status, and segmental lean analysis to look for any imbalance between corresponding segments (ex. Right Arm, Left Arm) for balanced muscle development. Kennedy obtains the patient’s medical history and may ask, “What are the reasons for wanting to lose weight? Is there an upcoming event, such as vacation or a wedding?

Is there a need to lose weight for medical reasons such as diabetes, hypertension, or arthritis?

How much weight do you want to lose? Is it 10, 20, 30 lbs? What are your goals? What other diets have you tried and what did you not like about them?” Kennedy explained that obtaining medical history and comprehensive lab work helps assess for any medical conditions known or unknown to the patient that may be hindering their ability to lose weight.

22

- Melissa Tucker

Kennedy explained the determination of a patient’s reasons, goals, previous experiences, and/or need to lose weight helps develop their individual plan. “One of the things I love about our programs is our patients learn to make smarter food choices, establish good eating habits, decrease cravings, and boost metabolism, no matter the length or type of weight loss program.” Kennedy said. Each patient receives a comprehensive support package that includes a guidebook, food journal, tip sheets, shopping lists, and a cookbook with over 50 recipes.

During the initial weight loss phase of the program, patient visits are scheduled weekly and body composition analysis are done at each visit. “Our analyzer provides a line graph of weight loss, skeletal muscle mass, and body fat percentage over time. This is one way we evaluate patient’s progress. This aids the patient by giving them motivation as they watch their weight and body fat decrease and their muscle mass increase.” After the initial weight loss phase, the patient moves to the “maintenance phase” of the diet. Patient visits are only needed every 3 weeks, but they have the option to continue to weigh-in weekly.

Kennedy states, “We offer patient support from day 1 and continue through after they have met their goals to assist our patients in maintaining their new healthy lifestyle and ideal weight. We have many staff that have completed the weight loss program themselves and are available to answer questions, provide encouragement, and offer tips to ensure continued success.”

Unfortunately, Kennedy states, “currently health insurance does not cover the cost of our programs, however patients may use their health savings account if they have one available.”

Vitality One will have a big special at the beginning of the year and will offer discounts for various services. Be on the lookout for these deals through facebook, @vitalityone.net. Let 2017 be the year of weight loss accomplishment!

2425 Prince Street Suite 3 Conway AR 501-504-6950

HOMME + FEMME NIXON IRON&RESIN EPTM ZANEROBE WESC AG DIESEL VITALY HUDSON JEANS RVCA

Disaster Relief Construction LLC was founded in 2016 with the simple goal of serving their community with quality home repair and restoration services. With a level of integrity and professionalism, Disaster Relief Construction strives to make things easy and carefree for all customers. The jobs they provide range from small to extensive disaster damage, cosmetic reconstruction, rebuilding and remodeling to roofing. If you ever experience any interior or exterior damages due to fire, water, or wind, DRC has you covered.

PROVISIONS FOR THE CULTURED GENTLEMAN

11220 N. RODNEY PARHAM RD. SUITE 3 LITTLE ROCK 72212

5 0 1 . 2 4 6 . 5 4 6 6

Personal Local Service...

It is a business truly dedicated to the long term goal of giving back to their community.

It is a simple way of showing thanks to each and every customer for trusting Disaster Relief Construction with their homes.

DRC also participates in the well-known Marine Corp Toys for Tots campaign here in Arkansas and was listed as an official drop off location for toys, as well as hosting their own toy drive. In 2017, Disaster Relief Construction will be partnering with more organizations to help out families right here in our local community.

It’s what I do.

(501) 907-5747 April Pollard

april.pollard@edwardjones.com 11601 Pleasant Ridge Rd. Ste 303 Little Rock, AR 72212

112 Rainbow Drive Cabot, Arkansas (501) 259-3620

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The ‘Escape Room’ craze has finally arrived in Saline County! Arkansas Escape Rooms has recently opened in Bryant and has two exciting rooms ready for bookings. Escape Rooms are the future of interactive entertainment. They provide one of the newest and most fun social activities around. Arkansas Escape Rooms fun and challenging adventures, perfect for families, friends, schools, teams, church groups, and corporate team building.

Owner Danny Chism says, “Escape Rooms are a great way to have a new kind of fun with your family, friends and coworkers. We immerse you in a scenario where you have to connect the dots to solve all the puzzles and accomplish the mission. One of the challenges is that some of the dots are missing.” Chism goes on to state, “Escape Rooms are also a great, new way for companies to offer team building events for their staffs. We’ve had several companies book adventures and turn it into a competitive event among their employees. They break their coworkers into teams, and the team that escapes the room fastest gets a prize or reward.” These escape rooms are not for little kids. Chism recommends a minimum age of 14 years old.

However, Chism does have plans for his next Escape Room to focus on the 12-15-year-old age group.

hidden by an eccentric billionaire. The team has only 60 minutes to solve over 14 puzzles to locate the elusive treasure. This room promotes communication, problem solving and team building. The newly opened Deadly Double Agent room puts players behind enemy lines, deep within the Draconian Empire. Undercover agents have been compromised and it’s your team’s mission to find the files to protect the operatives’ identities. This room has several

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high-tech puzzles and is extremely challenging.

You have one hour to escape.

Arkansas Escape Rooms is open regularly Thursday-Sunday, 2615 N. Prickett Road, Bryant.

Team building events for your organization can be scheduled at your convenience (outside regular business hours). Contact Arkansas Escape Rooms online to schedule an event.

We Believe the quality of our Health determines the quality of our life & nothing is more important than that!

Book your Adventure today at www.arkansasescaperooms.com and use the promo code LOCAL at checkout to take an additional 10% off.

When you arrive, your team will be given a short briefing to explain your goals. Upon entering the Escape Room you will find mysterious puzzles and see lots of locked drawers and boxes scattered around the room.

The goal in the Pirate’s Plunder adventure room is to discover the treasure previously 24

4150 Heritage Drive North Little Rock, AR

Hours of operation: Thursday: 5-9pm Friday: 5-10pm Saturday: 11am-10pm Sunday: 11am-5pm

CrossFitAlign@gmail.com

501-773-6265

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Local

Shopping

?

Important to You

Shopping local is an easy way to increase the impact of your dollars in the community. Not only does the money stay local, customers get a chance to build a relationship with the business which is, ultimately, a win-win for everyone. The customer gets better service and the business is able to adapt to customer needs. It's always better doing business with friends!

JOHN CROW Owner of 107 Liquor It's more rewarding to shop at a local business. When you shop at a big box store or online, it feels so empty.

By shopping local, you help strengthen local families and the economy in a tangible way. You get to know the people, you see them within your community, you see the smiles on their faces and know how important it is to them to have you as a customer. Sometimes these businesses may lack a bit in competitive price-point, but they more than make up for it with knowledge, passion and service!

BROADWAY PERFORMANCE PRODUCTION

<<

NATION WIDE TALENT SEARCH

OPEN TO ALL AGES

JASON COX Manager at Bennett's Military Supplies

The heart and soul of a community is its local people and places. Arkansas roots are very important to me and Bray Gourmet. I love being a part of our community and creating relationships with our customers. Local businesses just tend to care more than others. Eat local....it truly means something.

CHRIS BRAY Owner of Bray Gourmet

Shopping local provides a feeling of growth and togetherness within the community. There is comfort in knowing that the money we spend here stays here. We are grateful for the relationships that we have built with our friends and neighbors in Argenta.

Actors Models Singers Songwriters Dancers

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Why is

Full Recording Studio & Filming Studio available

Shine Your Talent

Call now for more info:

Melissa Larsen

ERIN VICKERS Brewery Rep / GM of Core Public House

501-622-7081 25

DESIGN

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(501) 794-4900

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10800 Bass Pro Parkway Ste. D Little Rock, AR

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7600 Hwy 107 Ste. D • Sherwood, AR Spectacularly innovative and contemporary. Cilantro’s cuisine is inspired by authentic central Mexican flavors and ingredients with a unique twist. Come experience the hospitable staff in a cozy, intimate atmosphere.

Entrees include a variety of specialties that you can not find at an average Mexican restaurant.

2629 Lakewood Village Dr. N. Little Rock, AR

(501) 812-0040

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501-392-6950 www.intecnow.com

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www.jacobscpas.com www.jacobslawpllc.com Our firm is one of the leading firms in the area.

By combining our expertise, experience and the energy of our staff, each client receives close personal and professional attention.

TAX PLANNING PAYROLL BOOKKEEPING CONSULTING FINANCIAL STATEMENTS ENTITY FORMATION ESTATE PLANNING ELDER LAW BUSINESS LAW & More!

501-286-6003 121 Financial Rd. Cabot, AR 72023

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N

ew year, new you…isn’t that how the saying goes? After the holidays, it’s time for a reset January is the time many of us decide to eat healthier, but sometimes it takes too long to think of a recipe, go shopping for all the ingredients, and find the time to actually cook the meals from scratch. Meal prep services are popping up all over the country, and now you can let someone else do the healthy cooking without hiring a personal chef.

How does one go about choosing a meal prep service that is right for them? "Know what your personal, individual goals are. Are you considering these meals because you want to save time? Because you want to lose weight?

Because you want to increase the variety in your diet?" Owner Ryan Merritt-McGehee said, “We tirelessly endeavor to source our Non-GMO, Gluten Free and Organic foods. We work with dozens of purveyors and farmers to help us provide the freshest and currently seasonal ingredients for any basic or custom plan.”

There is a plan for everyone and every New Year goal.

If you want to check out the different options available, go to The Clean Eatery website at www.cleaneaterylr.com. All the programs are for 5 days of food with new menus posted every week.

If keeping the “eat healthy” New Year’s resolution is a difficult one for you, The Clean Eatery breaks the stigma as far as what people associate when they think of a diet. Some meals on the menu include pineapple Habanero pork chops, citrus-lime shrimp over rice noodles, Asian turkey burgers, and red potato hash with eggs and bacon. Hungry yet? There are new meals every week so you definitely won’t get

bored with the menu selection.

Keeping your New Year’s resolution will stay easy all year with the variety, flexibility and simplicity of a weekly meal service that fits the demands of your busy life. Contact The Clean Eatery to see how you can truly commit to getting healthy in 2017 and stick to your resolutions. They can also set you up with one of their fitness and/ or supplement affiliates.

Need a gift idea? How about a Clean Eatery gift certificate? Give the gift of great, fresh food and good health. Gift certificates are set denominations. Meal plans vary from basic to custom, so come in today and find one that will work for you.

Basic Plan - 15 meals Most people are simply looking for "healthier options" or "convenience". Breakfast, Lunch & Dinner for 5 days. This program is designed to help those with basic needs and leaves room to use your own resources for snacks, protein shakes, and leaves more room for eating out or cooking at home.

Complete Plan - 20 Meals + 5 snacks This program is designed for those who are active and have the need to "Eat to Perform" It is designed to be 4 meals a day plus a snack for 5 days. People who buy this program are often always on the go, athletes, busy families, and those who like to avoid shopping and cooking altogether.

Custom Diet - 20 Meals + 5 Snacks The Clean Eatery knows that not every person they prep for has the same needs and wants.

Because everybody is different, you can work one on one with one of the dietitians to come up with a diet that's right for you. Perhaps you already have a trainer, a doctor prescribed program, or a nutritionist. They can do those diets, too!

To learn more or to enroll in corporate, individual or family meal plans, visit:

www.cleaneaterylr.com (use coupon code: LOCAL )

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FEATURED ARTIST Groovement is a high-energy funk rock band from Fayetteville, Arkansas which embodies the spirit of Northwest Arkansas: fun, unpredictable, and full of life. Groovement’s catchy melodies, big harmonies, tasteful solos, and funky grooves create an environment for both the avid listener and for those looking to dance their problems away.

One advantage for bands in Arkansas is the state’s geographical central location in the United States that cultivates a mixture of regionally diverse sounds. "If it comes down there in that area, and if it mixes with the rhythm, and if it dances," as the late Arkansas musician Levon Helm once said, "it's rock and roll." Groovement pays homage to this uniquely Arkansan opportunity in every performance.

Following the release of their highly anticipated album Clouds, 2016 was a year when Groovement expanded their regional success and toured across the United States. 2017 isn't

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showing signs of slowing down. Not only does Groovement play venues across the country, but they have also been featured in festivals such as Wakarusa, Yonder Mountain Harvest Festival, Hulabaloo, Backwoods Bash, Phunkberry, Highberry, and many more. If you live in the United States, chances are good you can catch Groovement in a town near you!

Groovement’s musicians are from many different places and musical backgrounds.

The lead singer, Alex Carr, is a Fayetteville native who gained attention as a vocalist in 2011 when he advanced to Hollywood on the hit show American Idol. The guitarist, Lucas Parker, is a Lawrence, Kansas native who has wowed audiences for years in projects such as Dumptruck Butterlips, The Lucas Parker Band and Tech N9NE, to name a few. The keyboardist, Adam Becker, is the Little Rock native of the group. He previously played in a band, Totojojo, with fellow Groovement bandmate, Tom Smith

(trumpet) of Joplin Missouri. Fayettevillian, Bryan Burkhart, is the group's drummer. Apart from playing in numerous groups over the years, Burkhart is an esteemed recording engineer for numerous acts at his Sound Source Studios in Fayetteville. As diverse as they are, together these unique individuals form the recognizable sound that is Groovement.

Groovement has a reputation for high-energy shows! If you would like to catch the next show, you can follow them on just about every social media outlet, such as at www.facebook. com/groovementband, and you can sign up for their email list at www.reverbnation.com/ groovementband.

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DIRECTORY Business, Professional & Technical Services

(501) 225-3600 www.lrac.com

CDots Media (501) 786-6323 www.cdotsmedia.com

Suite.102.Salon 824 west 7th street, Ste. 102 Little Rock, AR 72201 (501) 371-0102

Dane Dover, CPA, CGMA 10515 W Markham St., Suite J-4 Little Rock, AR 72205 (501) 580-2979 www.danedovercpa.com Document Management, Inc. 6201 Murray Street Little Rock, AR 72209 (501) 562-9995 www.docman.biz Manatt Web (501) 351-2358 www.manattweb.com Prater Law Firm (870) 543-9064 praterlawfirmpllc.com Sparkible Idea Comapny (501) 410-3394 sparkible.com Urban Frontier LLC (501) 588-7345 www.urbanfrontier.org Health, Beauty, Wellness Clean Eatery LLC (501) 508-5088 www.cleaneateryLR.com Crave 4150 Heritage Dr North Little Rock, AR 72117 (901) 488-1110 www.cravefuel.com Crossfit Align 4150 Heritage Dr North Little Rock, AR 72117 (901) 237-4644 www.AlignLR.com Joey Edwards Salon 5817 1/2 Kavanaugh Blvd.

Little Rock, AR 72207 (501) 336-5559 www.joeyedwardssalon.com Little Rock Athletic Centers 4610 Sam Peck Road Little Rock, AR 72223

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Retail, Gifts, Hobbies Argenta Bead Company 703 Main Street North Little Rock, AR 72114 (501) 537-0928 www.argentabead.com Bella Vita Jewelry 523 S Louisiana St., Ste. 175 Little Rock, AR 72201 (501) 396-9146 www.bellavitajewelry.net Dogtown Sound 4012 J.F.K. Blvd North Little Rock, AR 72116 (501) 478-9663 www.dogtownsound.com

The Freckled Frog 419 President Clinton Avenue Little Rock, AR 72201 (501) 514-2060

Izzy's Restaurant 5601 Ranch Dr. Little Rock, AR 72223 (501) 868-4311

The Green Corner Store 1423 Main Street Little Rock, AR 72202 (501) 374-1111 www.thegreencornerstore.com

Kent Walker Artisan Cheese 323 S Cross St. Little Rock, AR 72204 (501) 301-4963 www.kentwalkercheese.com

The Vapor Connection 11601 W. Markham St Little Rock, AR 72211 (501) 916-9733 www.the-vapor-connection.com

Loblolly Creamery 1423 S Main St Little Rock, AR 72202 (501) 396-9609 www.loblollycreamery.com

The Water Buffalo 106 S Rodney Parham Rd. Little Rock, AR 72205 (501) 725-5296 www.thewaterbuffalo.com

Rock Town Distillery 1216 E 6th Street Little Rock, AR 72202 (501) 907-5244 www.rocktowndistillery.com

WordsWorth Books & Co. 5920 R Street Little Rock, AR 72207 (501) 663-9198 www.wordsworthar.com

Stone's Throw Brewing 402 E Ninth St. Little Rock, AR 72202 (501) 244-9154 www.stonesthrowbeer.com

Education

The Pantry 11401 N Rodney Parham Little Rock, AR 72212 (501) 353-1875 littlerockpantry.com

Volunteers in Public Schools Little Rock School District 616 N. Harrison Little Rock, AR 72205 (501) 447-4450 www.lrsdvips.org Eat - Drink - Play

ESSE Purse Museum 1510 Main Street Little Rock, AR 72202 (501) 916-9022 www.essepursemuseum.com

@ The Corner 201 East Markham Little Rock, AR 72201 (501) 400-8458 www.thecornerlr.com

Erin Lea Lorenzen (501) 590-6072 erinlealorenzen.com

107 Liquor 250 W Kiehl Ave. Sherwood, AR 72120 (501) 834-2134 www.107Liquor.com

Little Rock Frets 10300 N. Rodney Parham Little Rock, AR 72227 (501) 223-3738 www.littlerockfrets.com MADDOX 11525 Cantrell Rd STE 403 Little Rock, AR (501) 313-4242 www.ShopMaddoxOnline.com Rock City Outfitters 406 Edgewood Drive Little Rock, AR 72113 (501) 454-7712 www.rockcityoutfitters.com Romas by Linda Rowe Thomas 310 Center Street Little Rock, AR 72201 (501) 301-4913 www.romasbylrt.com

Blue Sail Coffee 1605 Simms St. Conway, AR 72034 (501) 733-8006 bluesail.coffee Boulevard Bread Company 1920 N. Grant Street Little Rock, AR 72207 (501) 663-5951 www.boulevardbread.com Dempsey Bakery 323 Cross Street, Suite B Little Rock, AR 72210 (501) 375-2257 www.dempseybakery.com Four Quarter Bar 415 Main St. North Little Rock, AR 72114 (501) 313-4704

The Root Cafe 1500 South Main Little Rock, AR 72202 (501) 414-0423 www.therootcafe.com Trio's 8201 Cantrell Road Little Rock, AR 72227 (501) 221-3330 www.triosrestaurant.com Farms - Food Trucks - Farmers Markets Agrilla The Bun (870) 476-0253 www.facebook.com/agrillathebun Bernice Garden Farmers Market 1401 S. Main Street Little Rock, AR 72202 (615) 423-7967 www.thebernicegarden.org Dogtown Farmers Market 410 Main Street North Little Rock, AR 72114 (501) 425-1988 www.dogtownfarmersmarket.com Grass Roots Farmers' Cooperative 245 Quality Dr Clinton, AR 72031 (479) 310-0037 www.grassrootscoop.com

Little Rock Tomato 3720 E. Broadway North Little Rock, AR 72114 (501) 945-0511 www.littlerocktomato.com

Nonprofit AR Hunger Relief Alliance 1400 W Markham St Little Rock, AR 72201 (501) 399-9999 www.arhungeralliance.org

Little Rock Urban Farming 5910 G Street Little Rock, AR 72205 (501) 319-7511 littlerockurbanfarming.com The Southern Center for Agroecology 5910 G Street Little Rock, AR 72205 (501) 319-7511 southerncenterforagroecology.org Event And Venue Services Legends of Arkansas (870) 540-9867 www.legendsofarkansas.com Milestone Events Center LLC 1418 Main St North Little Rock, AR 72214 (501) 313-4264 www.Milestoneeventscenter.com Arkansas Circus Arts 1101 Cumberland St Little Rock, AR 72201 (501) 701-3622 www.arkansascircusarts.com

Argenta Downtown Council 301 Main Street, Set. 203 North Little Rock, AR 72114 (501) 993-1234 www.argentadc.org

Just Communities of Arkansas 1400 W. Markham, Suite 405 Little Rock, AR 72201 (501) 372-5129 www.arkansasjustcommunities.org

Rock City Interactive 300 S. Rodney Parham Rd. Ste 1 Little Rock, AR 72205 (501) 960-7829 www.rockcityinteractive.com

The Van (The One, Inc.) 8016 Faulkner Lake Rd North Little Rock , AR 72117 (501) 955-3444 thronginc.org

Southern Branding 824 W. 7th Street Little Rock, AR 72201 (501) 771-1063 www.southernbranding.com

Promotion - Printing - Media

Arkansas Community Foundation 1400 W. Markham #206 Little Rock, AR 72201 (501) 372-1116 www.arcf.org

Ad Craft of Arkansas, Inc. 1122 West 3rd Street Little Rock, AR 72203 (501) 372-5231 www.adcraftarkansas.com

Arkansas Regional Innovation Hub 201 E Broadway North Little Rock, AR 72114 (501) 907-6570 www.arhub.org

Ink Custom Tees 400 Casey Drive Maumelle, AR 72113 (501) 851-6916 www.inkcustomtees.com

EAST Initiative 6215 Ranch Drive Little Rock, AR 72223 (501) 593-8977

Local Magazine 1100 West 2nd Street, Ste 1 Little Rock, AR 72201 (501) 476-4200 www.localmag411.com

Heifer International 1 World Avenue Little Rock, AR 72202 (501) 376-6836 www.heifer.org

7404 Highway 107 · Sherwood, Arkansas · 501-392-6127 (Located at The Greens of North Hills)

For more information about Local First Arkansas and how you can get involved, go to www.localfirstar.com

WHE RE THE LO C A L S G O.

310 Center St. • Little Rock, AR 501.301.4913 31

PLAN YOUR G N I R SP K A E BR NOW! Opening March 1st for the 2017 season Call or visit the website to make your Spring reservations now!

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buffaloriveroutfitters.com 1-800-582-2244 9664 Highway 65 N. | St. Joe, AR

Authorized Concessioner

Buffalo River Outfitters is authorized to provide canoe rentals and transportation services within the Buffalo National River.