July 2012 by LocalBrand.co.id

# 08 . July 2012

Live Simply. Go Local.

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a photograph or picture developed or executed in black and white or in vary≠ ing tones of only one color.

≠ dictionary.com

A monochromatic object or image has colors in shades of limited colors or hues.

≠ wikipedia.org

Based on definitions above, mono≠ chrome is a condition where thereí s only one color hue with tints and shades added. Monochrome is one col≠ oring method that is expected to make us look chic and ës afeí. But if weír e not smart enough in mixing apparels, weíll be miss≠ma tching and look over≠ dressed indeed. Usually people use their favorite color to express their per≠ sonality, like wearing pink from head to toe; dark pink, light pink, nude pink, and every kind of pink ñ

which looks

absurd. Applying monochrome comes as a solution. People choose to wear a simpler monochrome to feel safe and accepted... they wear black≠a nd≠ white monochrome, known as grayscale! !"#$%&'(( !)$*+,-'.-!$&+#/$/$ .$*0'123$#/+&/,0

Dwimayu Budinastiti Editor of LocalBrand.co.id e≠M agazine

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WHITE TROUGH LONG DRESS / MABIBILI / 279 K GENY PLATFOR,M / GRACE ET MERCY / 260 K

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BOWY GREY SHORT / KLEIO / 165 K cross long SLEEVE / MONSTORE / 319 K GENY PLATFOR,M / GRACE ET MERCY / 260 K

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What does ALLURA mean? ALLURA is simply inspired by the word ëa llureí which literally means the power to entice by charm or attraction.

What is the concept of ALLURA itself? ALLURA is a range of ac≠ cessories collection with a touch of vintage theme for babies, teenagers, and adults. It represents the beauty of flowers and other sweet elements. The goal is to bring the pride that is found in every handmade piece of it that delivers the qual≠ ity product you want most. The true quality because of the heart, attention and care put into these handmade products.

When was it created? How was it happened? Why did you create ALLURA ? It was established on 2010 and the beginning was based on a valuable experience. One of my colleagues asked me if i could make her a hairpiece for the preâ&#x2030; w edding photoshoot, some of friends came in similar ideas too after seeing the picture. Doing it made me realize that I could make a business and expand the opportunity to develop my creative instinct.

Whats make you different with others? Most of the products are handmade/handcrafted, as well as the exquisite details and ornament. Our products create unique feel of being traditionally romantic with a modern edge.

Who wears ALLURA ? ALLURA has two categories; ALLURA & ALLURA PE≠ TITE. ALLURA is suitable for teenagers and adults ranging from 17 ñ

40 years old; ALLURA PETITE is a

selection of hair accessories to suit every little girl.

Whats the concept of the latest ALLURA collection? Tell us a story! We are currently having a partnership with global & well≠r espected brand in providing an exclusive product for babies. We are focusing on making little accessories with intricate details. This is such a won≠ derful experience we never imagined before.

Define ALLURA in 3 words ... Can we say 4 words? Ití s ìSw eet, Vintage, Personal, and Thoughtful.î

Is there any signature style in every ALLURA collections? What is it? ALLURA products combine flowers, lace, beads, embroidery, and others which re≠ sults in a unique, beautiful and one≠o f≠a ≠k ind product. The color nuance is pastel and vintage≠l ook color. Most of the products are also one≠o f≠a ≠k ind item; thereí s always uniqueness in each arrangement.

ALLURA in 2 more years... A new business expansion. We want to have significant development in existing and new markets by that time.

Featured Brand What does Le Peep mean? Le Peep was named after a list of bird family called â&#x20AC;&#x153;Early Birdsâ&#x20AC;?. In American idiom, early birds means a person who usually gets up early in the morning. So we always want to be the first brand to lead the market.

What is the concept of Le Peep itself? In style we try to adapt simple, wearable, and we add a little bit of twist in every design. In pricing concept we want this brand to be more affordable than other brands since there has been a lot of competition in the market lately.

When was it created? How was it happened? Why did you create Le Peep? Le Peep was created at 29 June 2011. We are best friends since Junior High School and we have the same passion which is fashion. After we graduated from college, we decided to establish our own brand together. As we stated it before, fashion is our passion. So developing our own brand is always been our biggest dream. So Le Peep is kind of a dream come true!

What makes you different with others? Every person has their own uniqueness, and every brand has their own core competencies. In our case, we consistently create a unique series of campaign in each season. We are also a risk taker. We are not afraid to participate in some big events such as Brightspot Market, Trademark Market, Pop Up Market, Next Level Indonesia, etc.

Who wears Le Peep? We think everybody. Because in each collection we try to explore a different style without losing our basic character.

Whatâ&#x20AC;&#x2122;s the concept of the latest brand collection. Tell us a story! Our latest collection is actually what defines us. The style of the collection is as usual simple and wearable, but in the series of our campaign we collage sweet element with a touch of dark mood to add the twist. In short words, this collection really want to show the experimental side of Le Peep.

Is there any signature style/ color/ material/ cutting in every Le Peep collections? What is it? Our signature style is backless. Because in material and color we love to experiment a lot.

Define Le Peep 3 words â&#x20AC;Ś Sweet, Alluring, Experimental

Le Peep in 2 more years.. We have a lot of dreams for our baby brand. So in two years we want to have our own store and we hope at that time this bird can finally spread wings around the world.

Give us a sneak peak of Le Peep’s next collection? It’s a surprise.! But definitely it’s less colorful than the previous one because we want to show the sweet side of Le Peep.

SHOP NOW! http://www.localbrand.co.id/lepeep

What do you think about local fashion nowadays? What’s “in”? We think in color wise, our local fashion is still crazy about nude color. In cutting, asymmetrical cuts is still in. And for the material, chiffon, and cotton still rules.

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