LocalBrand.co.id - Style To Less

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s t y le t o les s M e e t th e I c o n

TAT J A N A S A P H I R A

#38 f e at u re d brand

KOTONE


EDITOR'S LETTER The final weeks of holiday are right in front

at park, we’ve gathered the best items to

of us, so naturally we’re trying to spend

bring on your laid back time so you can

time with doing nothing at the little time we

take advantage of your precious time away

have left. But doesn’t just planning some

from the office. Keep scrolling at Local-

downtime always seem to create so much

Brand.co.id to get a hassle-free guide for

depress to wait what happen next? Well, we

wherever your free time might take place,

are coming to the rescue! There’s nothing

either in/outdoor.

wrong to put your LBD to standby, inspired by Breakfast at Tiffanys, Tajtjana Saphira,

Editor in Chief

doing a Audrey Hepburn make-up look a

Dwimayu Budinastiti

like. We’re trying to re-show you the whiteside of the movie. But let’s be real: Even the blacks need a break sometimes—especially if you swap for something a bit more sexy with more white. But what style should you slip into this holiday-end moment? Well, just turn the page to your favorite ensemble! Whether you want to take it easy with watching movie at mall or wander through


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

TAT J A N A S A P H I R A

P. 1 2 - 1 4

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C u r r e n t Tr e n d ~

TEA TIME & EVENING RIDE

P. 1 5 - 1 7

............

Mix & Match ~

BY ANDRE WIREDJA &

ANGELIA PRISCA

P. 1 8 - 2 3

............

The Select

P. 2 4 - 2 7

............

Featured brand ~

KOTONE


ARTICLE

MAGAZINE

Cover Story

PAGES

August 2015

4

Cover Stor y. IN STYLE

MAKE UP

Tatjana Saphira

Aldis Setiadi

PHOTOGRAPHER

LOCATION

Sally Ann & Emily Gunawan

Pavilion Apartment Jl. KH Mas Mansyur kav.24

STYLIST Tatiana Anggita

Te a m

DIRECTOR OF

FOLLOW US ON

LOCALBRAND.CO.ID

is published by

Twitter : @LocalBrandID

Dwimayu Budinastiti

PT. Local Intech Solution

Facebook : LocalBrand.co.id

Conclave Building

Instagram : LocalBrandID

ART DIRECTOR

Jl. Wijaya 1 No. 5C

Krishna Pradana

12170 - Jakarta Selatan

CONTACT US

Phone. (021) 3025 3333

SMS/WA +62 858 3015 3333

STYLIST

LINE LocalBrandID

Tatiana Anggita

support@localbrand.co.id

STYLING ASSISTANT

www.localbrand.co.id

Tazia Maharani

GRAPHIC DESIGNER Ridwan Hadinata Ilyas Rivani



ARTICLE

Meet the Icon

MAGAZINE

August 2015

MP-Boxi Black Sweat Shirt MANNEQUIN PLASTIC IDR 215,000 / Meet Me Up M.Y.E IDR 350,000

PAGES

6


ARTICLE

MAGAZINE

Meet the Icon

PAGES

August 2015

7

Meet THE icon

TAT J A N A S A P H I R A This edgy young girl gaining popularity after becoming one of the main cast in drama-musical series Stereo. In this edition, Tatjana Saphira will share us the story of her career in movie industry and how experience becoming her best lesson in life.

PHOTOGRAPH BY Sally Ann & Emily Gunawan STYLING BY Tatiana Anggita MAKE UP ARTIST Aldis Setiadi STYLING ASSISTANT Tazia Maharani INTERVIEW BY Tatiana Anggita TEXT EDITED BY Ivandra Wafiathaya


Mulhouse Shirt Long Sleeves 01 KURT SCHWITTERS IDR 279,000


ARTICLE

MAGAZINE

Meet the Icon

PAGES

August 2015

9

Mulhouse Shirt Long Sleeves 01 KURT SCHWITTERS IDR 279,000

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

WHAT IS YOUR BIGGEST MAIN GOAL FOR THIS YEAR? Award and stuff are not that much of target for me, so it’s not a big deal as long as people out there still appreciate our work, but main goal is I want to be more versatile actress and I really want to work with people as much as possible to gain experience.

in the beginning I’m so nervous because I don’t have too much experience in music industry, but in the end I learned a lot from them.

YOU WERE SELECTED AS ONE OF THE MAIN CHARACTER IN DRAMA MUSICAL, STEREO, WHAT IS THE BIGGEST CHALLENGE DURING THIS TV SERIES PRODUCTION? It’s actually same, but during the singing part I feel little bit awkward to lip-sync with my own voice. And also other actors and actress is actual singer like Vidi Aldiano, Angel Pieters, and Indra Aziz...

FOR YOUR UPCOMING MOVIE, “NEGRI VAN ORANJE”, YOU HAD A CHANGE TO SHOOT OUTSIDE INDONESIA, HOW DO YOU FEEL? Oh my god, it was so fun, that’s what I love my job right now! It brings me to places, well even though there are a lot of challenges. The shooting was started in April and its so cold back then and I also started to feel homesick, but I learned to get out from comfort zone and learn to adapt with condition like this.

“ Fashion is ver y important, it’s a presentation of who you are, your personality. “

SO, DO YOU HAVE ANY PLAN TO WORK IN MUSIC INDUSTRY? For now, not really, I need to do more proper exercise. My skill is still raw.


ARTICLE

Meet the Icon

MAGAZINE

August 2015

PAGES

10

“I’m quite laid-b way i dress. I’m kind of girl.” IS CHARACTER THAT YOU PLAY RELATED TO YOUR PERSONALITY? My character that I play is so girly and feminine,

actually it’s little bit relates to me but in real life I’m quite laid-back especially in the way I dress. I’m T-shirt jeans kind of girl. DO YOU HAVE SPECIFIC MOVIE GENRE THAT YOU REALLY WANT TO TRY? I want to do action or thriller or anything I never done before, like in pervious movie that I always did some girly and dramatic character, that’s why I really want to do something different. WHAT MOVIE THAT YOU REALLY INTO? I love quirky movie! I really amaze by Wes Anderson’s the grand Budapest hotel, Tim Burton, Alfred Hitchcock, and many more. HOW YOU BALANCE YOU CAREER WITH EDUCATION? I just graduated from high school, in my opinion college is something that doesn’t need to be rushed, right now I want to learn something from my career experience, which thought me a lot..

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

HOW IMPORTANT FASHION FOR YOU? I think it’s very important, it’s a presentation for who you are, your personality, not only for people around us but most importantly, how we feel about it.


ARTICLE

Meet the Icon

back in the m t-shirt jeans

MAGAZINE

August 2015

PAGES

11

WHO ARE YOUR FASHION HEROES? Chloe Moretz and Christine Centenary their style are imy inspirations for me, simple but edgy! Not only them actually, there were so many cool fashion bloggers out there that inspire my style.

WHAT MAKES YOU ANGRY? A lot! Incompetence and unprofessionalism, I work so hard for my professional.

WHAT IS THE MOST UNDERRATED FASHION ITEM? Umm, watches?

WHAT IS YOUR FAVORITE FOOD THAT YOU JUST LOVE? Bibimbap, burger, and pasta oh my god, carbs fest!

WHAT KIND OF MUSIC THAT YOU REALLY INTO? I like any kind of music, its based on mood actually, but I really like digging into music, I like to search something new, but for now I really like Jamie XX, Florence and The Machine, Bjork, and Pond

WHO IS THE HOTTEST GUY ON THE PLANET? Ryan gosling, ugh he’s just….


60’s

90’s

80’s

Who

said

ity

the

rock

is

your

simple keynote style

fashion of

with

all

style true

super

are

boring?

elegance”.

simple

In

fashion

this items

Coco

Chanel

edition, like

we

t-shirt,

60’s

Current Trend once will

said

show

shorts,

and

“Simplic-

you

how

long

to

skirt.

STYLIST Tatiana Anggita STYLING ASSISTANT Tazia Maharani

2000’s

PHOTOGRAPHER Aditya Wicaksono

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s


ARTICLE

Current Trend

MAGAZINE

August 2015

PAGES

13

Boyfriend Shirt SPOTLIGHT IDR 299,000

Midi Cullot Pants Blue KOTONE IDR 270,000 Kara Blue LB X AMBLE IDR 314,300

Districh 03 THE THEME IDR 200,000

Little District Gold THE THEME IDR 150,000

Gincu Note A6 GINCU RENIK IDR 150,000

Miles Juniper ESCO IDR 250,000

Martel Clutch Tan BLACK IDR 300,000

Tea Time


ARTICLE

Current Trend

MAGAZINE

August 2015

PAGES

13

Shorts Black KOTONE IDR 219,000

Happy Wulfy Spacy KITC IDR 150,000

FBBRMX35-Br Crm FONBELT IDR 169,000

Brownette Batavia BRANDLEY IDR 300,000

Kongeegen ESCO IDR 225,000

Black Karma 1.0 DJERAT IDR 235,000

Katla Blue Small MONCER IDR 490,000

Carter Blue LB X AMBLE IDR 384,300

Evening Ride


Mix

&

Match

Angelia Prisca and Andre Wiredja both known as their contribution in Indonesian fashion industries. Angelia create image through her imagination and Andre create image through his eye. Because of their uniqueness in their style, our team chose them as guests of ‘Mix and Match’.

STYLIST Tatiana Anggita PHOTOGRAPHER Aditya Wicaksono

All Wardrobes by LocalBrand.co.id


MAGAZINE

ARTICLE

Mix & Match

PAGES

August 2015

Mix

&

16

Match 1 2

Angelia Prisca WHAT DOES SIMPLE STYLE MEAN TO YOU? Simple style is a signature and timeless trend that will never go out of style. MONOCHROME OR PASTEL? Monochrome. 3

DESCRIBE YOUR STYLE IN 3 WORDS Minimal, simple, clean. WHAT ITEM MAKES YOU FEEL COMFORTABLE? Comfy outerwear. 4

WHAT MAKES YOU LAUGH? Comedy movies. LESS OR MORE? Less. WHAT IS YOUR EFFORTLESS ACTIVITY? Editing Photos.

INSTAGRAM : @ANGELIAPRSC

1.

Loose Up Black M.Y.E IDR 385,000

3.

Meet Me Up M.Y.E IDR 385,000

2.

Black Angular Neoprene Hi-neck Top PINX IDR 230,000

4.

Zea LOVELINESS IDR 215,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

August 2015

Mix

&

17

Match 1

2

Andre Wiredja WHAT DOES SIMPLE STYLE MEAN TO YOU? Bored. MONOCHROME OR PASTEL? Pastel.

3

DESCRIBE YOUR STYLE IN 3 WORDS Fun, quirky, street. WHAT ITEM MAKES YOU FEEL COMFORTABLE? T-shirt. WHAT MAKES YOU LAUGH? Jokes.

4

LESS OR MORE? More. WHAT IS YOUR EFFORTLESS ACTIVITY? Sleep.

INSTAGRAM : @ANDREWIREDJA

1.

Twill Kimono Navy KOTONE IDR 299,000

3.

Cargo Jogger Navy KOTONE IDR 299,000

2.

Androu Shirt KOMMA IDR 349,00

4.

Sandal 2 Straps Golden TXTURE IDR 250,000


THE SELECT PHOTOGRAPH BY Aditya Wicaksono STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani MAKE UP ARTIST Tazia Maharani MODEL Aldo Tramell & Novita Angel LOCATION Pelaspas, Jl. Dhar mawangsa Raya No.4


Long Sweatshirt Maroon KOTONE IDR 300,000 / Long Ciat Black LB X PEVITA PEARCE IDR 399,000 / Monki Wide Leg Trouser Navy Blur KELANA Dagna Dress IDR GREY 250,000 AREA IDR 245,000 / Tree Shirt HVALA IDR 259,000


Plunder Navy ARAFURA IDR 135,000 / Shorts Grey KOTONE IDR 219,000 / Sandal Two Straps Golden TXTURE IDR 250,000 / Ultra Crop Top SPOTLIGHT IDR 179,000 / Monki Wide Leg Trousers Navy Blue KELANA IDR 170,000 / Sandal Two Straps Golden TXTURE IDR 250,000


Dagna Dress GREY AREA IDR 225,000 Midi Cullot Pants Green KOTONE IDR 270,000 Sandal Three Straps Golden TXTURE IDR 235,000


Hoodie With Short Sleeves Dark Grey 01 JUUNIGATSU IDR 300,000 Skinny Fit Trousers In Navy KURT SCHWITTERS IDR 299,000 Sandal Two Straps Golden TXTURE IDR 250,000


Tree Shirt HVALA IDR 259,000 / Shorts Grey KOTONE IDR 219,000 / Sandal Three Straps Golden TXTURE IDR 235,000 / Dagna Dress GREY AREA IDR 245,000Irani / Monki Top GRACE Wide LegAT Trousers MERCY Navy IDR Blue 169,000 KELANA / Scottish IDR 170,000 Plaid Skirt / / Sandal BLAIZE Three IDR Straps 225,000 Golden TXTURE IDR 235,000


Aib LEAP OF FAITH IDR 169,000 / Jogger Cargo Blue KOTONE IDR 299,000 / Carter Blue LB X AMBLE IDR 384,300


Sandal Three Straps Golden TXTURE IDR 235,000 / Jorg Top GREY AREA IDR 205,000 / Stripe Inspired Knit Pair BLAIZE IDR 385,000


KOTONE Kotone brings you the 4th collection that different from previous collection! Inspired by Japanese style, Kotone provide you oversiezed kimono outwear. With comfortable texture it will be perfect for you who need long sleeve outwear in this hot ramadhan. Not only kimono but we also provide various shirts with calm color like Khaki, White, Navy, and Blue so it would be easy for you to mix and match. With only Rp 249.000- Rp 299.00, and get ready to be stylish. This collection only available at LocalBrand.co.id

PHOTOGRAPH BY Jusuf Fathony STYLING BY Tatiana Anggita STYLING ASSISTANT Tazia Maharani


Twill Kimono Navy 01 KOTONE IDR 299,000 / Short-Sleeve Collar White KOTONE IDR 249,000 / Boyfriend Shirt KOTONE IDR 249,000 / Simply Straight Pants Navy KOTONE IDR 299,000 / Sandal Three Straps Golden TXTURE IDR 235,000


Boyfriend Shirt White KOTONE IDR 249,000 / Longline Maxi Shirt Navy KOTONE IDR 249,000 / Simply Straight Pants Khaki KOTONE IDR 299,000


Twill Kimono 01 KOTONE IDR 299,000 Mid-Short Casual Pants Navy KOTONE IDR 299,000 Sandal Three Straps Golden TXTURE IDR 235,000


Boyfriend Shirt White KOTONE IDR 249,000 / Sh

Simply Straight Pants Khaki KOTONE IDR 299,000 /


hort-Sleeve Collar White KOTONE IDR 249,000 /

/ Sandal Three Straps Golden TXTURE IDR 235,000


Boyfriend Shirt KOTONE IDR 249,000 / Mid-Short Casual Pants Navy KOTONE IDR 299,000 / Cargo Short Khaki KOTONE IDR 299,000 / Boyfriend Shirt White KOTONE IDR 249,000 / Twill Kimono 01 KOTONE IDR 299,000


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