LocalBrand.co.id January 2015

l o c a l

i n s p i r e d

n i n e to fiv e

M ee t th e I c o n

A F G A N S YA H R E Z A

#34 fe at u re d brand

AMBLE

EDITOR'S LETTER What we thought when we started 2015, Lo-

Afghan Syahreza is Local’s guest artist in

calBrand.co.id is properly finishing the old

issue 34, and since then we’ve been spend-

web; and welcoming minimalist layout on

ing time creating classy mood, naming all

the whole nook website. Our new web defi-

the preppy stuff to be highlighted to in Cur-

nitely become a highlight in our third year.

rent Trend, and whatever else you do when

Pevita

Argyle&Oxford,

you’re start your 9 to 5 life. Sleek shirt and

Loveliness, Spiffy x Freak, under their label

Pearce,

Amble,

a pair of black skirts are definitely come

we’ve been busy creating the exclusive col-

to mind.

lection for a whole season, and many upcoming collaborations are heating for this

Cheers,

year.

The words ‘festive’ is a definition of 2014, bring to mind culinary road show with LocalTaste, LocalFest 2.0, 3rd Anniversary LocalBrand, and it’s time to stay classy, preparing for many resolutions ahead, LocalBrand.co.id, with a more subdued aesthetic. Silky hair, oxford shoes and soft-hued attire call in the season in this gorgeous shoot by our team.

Dwimayu Budinastiti Editor in Chief

CONTENTS P. 2

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E d i t o r ’s L e t t e r

P. 3

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Contents

P. 4

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Cover Story

P. 6 - 1 1

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Meet the Icon ~

A F G A N S YA H R E Z A

P. 1 2 - 1 4

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C u r r e n t Tr e n d ~

H E L L O M O N D AY &

F R I D AY I ’ M I N L O V E

P. 1 5 - 1 7

............

Mix & Match ~

BY GAUZAN DWIPUTRA &

JASMINE AFRA

P. 1 8 - 2 3

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The Select

P. 2 4 - 2 7

............

Featured brand ~

AMBLE

ARTICLE

MAGAZINE

Cover Story

PAGES

january 2015

4

Cover Stor y.

IN STYLE

MAKE UP

Afgan Syahreza

Aldis Setiadi

PHOTOGRAPHER

LOCATION

Tito Van

Conclave Building Jl. Wijaya 1 No. 5C

STYLIST

12170 - Jakarta Selatan

Tatiana Anggita

Te a m

EDITOR IN CHIEF Dwimayu Budinastiti

FOLLOW US ON is published by

Twitter : @LocalBrandID

PT. Local Intech Solution

Facebook : LocalBrand.co.id

ART DIRECTOR

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Krishna Pradana

RT 001 / RW 015 Kel. Gandaria Utara

CONTACT US

STYLIST

Kec. Kebayoran Baru,

SMS/WA +62 858 3015 3333

Tatiana Anggita

Jakarta Selatan - 12140

LINE LocalBrandID

Phone. (021) 3025 3333

support@localbrand.co.id

GRAPHIC DESIGNER Ridwan Hadinata Ilyas Rivani

www.localbrand.co.id

ARTICLE

Meet the Icon

Clint Shirt KOMMA IDR 239,000 Navy Royal Sweater GRAVEL IDR 275,000

MAGAZINE

January 2015

PAGES

6

ARTICLE

MAGAZINE

Meet the Icon

PAGES

January 2015

7

Meet THE icon

A F G A N S YA H R E Z A

He is been preparing his self for something spectacular for years. His concert is a dream come true and completed with Erwin Gutawa orchestra. Style is one of his most essential part and with his own cool style, he will rocks the stage.

PHOTOGRAPH BY Tito Van MAKEUP BY Aldis Setiadi STYLING BY Tatiana Anggita STYLING ASSISTANT Nadia Ratna INTERVIEW BY Tatiana Anggita

White Clean Dope LUDGER IDR 230,000 / Koco Jogger Ar my KOTONE IDR 299,000 / Carter Dark Brown LB X AMBLE IDR 599,000 / Model’s Own HAT

ARTICLE

MAGAZINE

Meet the Icon

PAGES

January 2015

Clint Shirt KOMMA IDR 239,000 Navy Royal Sweater GRAVEL IDR 275,000

HOW ARE YOU? WHAT HAVE YOU BEEN DOING LATELY? I’ve been busy preparing my own upcoming concert. Developing the concept and the flow to get things done right on time and satisfy. My concert will be held on the next February. So excited!

9

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

a whole new experience for our audience and setting the bar higher with this innovation.

“ For concert or special occasion, i usually wear formal or follow the occasion theme. For daily, i prefer casual look. “

A CONCERT? WOW! THIS IS LIKE A DREAM COME TRUE RIGHT? Exactly! This has been my dream. Thank god with the assistance of my promoter and a great team, my dream becomes reality!

WHAT MAKES THIS CONCERT DIFFERENT THAN YOUR OTHER PREVIOUS CONCERTS? We are working with Erwin Gutawa orchestra along with 70 musicians. We are making a very unique concept for the stage simply to provide

ARE YOU ALSO PLANNING TO MAKE A NEW ALBUM OR SINGLE AFTERWARD? Well technically yes. I’m planning to make my 4th album, but the concert is my priority for now so i’m not really focusing on that right now.

SINCE IT IS ALMOST 2015, IS THIS UPCOMING CONCERT IS ONE OF YOUR RESOLUTION? OR DO YOU HAVE ANY OTHER RESOLUTION? Well i’ve been wondering to continue my study in London, you know... looking for new vibe and learning to take care of myself and stand alone.

AND HOW ABOUT YOUR MUSICAL CAREER? I think i’ll go easy after the concert.

ARTICLE

Meet the Icon

MAGAZINE

January 2015

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“Style plays a h showbiz industr WHAT’S YOUR BIGGEST ACHIEVEMENT DURING 2014?

Representing Indonesia at Asia Songs Festival

in South Korea, and directing my own short-film “Cinta dan Jiwa” for a film festival that will be held next year.

WHO INSPIRES YOU IN YOUR MUSICAL CAREER? My Mom and my fans.

SINCE YOU’VE BEEN WORKING AND PERFORMING IN MUSIC INDUSTRY FOR 7 YEARS, STYLE IS ONE OF THE MOST ESSENTIAL ELEMENT IN ORDER TO PRESENT A GREAT PERFORMANCE. IS THERE ANY TRANSITION IN YOUR FASHION APPEARANCE? Yes i’ve had my transition, back then i didn’t hire a personal fashion stylist and didn’t have any references for my appearance matters, but as you said that style plays a huge role in showbiz industry, so i’ve been hiring my own personal fashion stylist to fit my performance concept accordingly.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Tree Shirt HVALA IDR 259,000 / Koco Jogger Ar my KOTONE IDR 299,000 / Carter Dark Brown LB X AMBLE IDR 599,000

WHAT IS CONSIDERED TO BE YOUR FASHION TRADEMARK EITHER FOR YOUR GIG OR DAILYLOOK? For concert or special occasion, i usually wear formal or follow the occasion theme. For my daily-look, i prefer casual look.

ARTICLE

Meet the Icon

huge role in r y.”

MAGAZINE

January 2015

PAGES

11

DESCRIBE YOUR FASHION STYLE IN 3 WORDS? Casual, youthful, and street style.

WHO’S YOUR FASHION INSPIRATION? Justin Timberlake, Mark Ronson, and UK street style also giving me a big influence.

Classic Box Black RANKONE IDR 220,000 Native Parka Ar my NOSTA IDR 385,000 Wingtip Leather Black PASSO IDR 1,249,000

60’s

90’s

80’s

The

Current

Trend

in

this

issue

is

inspired

by

60’s

Current Trend the

color

transferred from the passion of inspired people such as brown, navy, red, and grey. These color reflects casual and formal in a good way.

STYLIST Tatiana Anggita

2000’s

PHOTOGRAPHER Achmad Iqbal

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s

ARTICLE

Current Trend

MAGAZINE

January 2015

PAGES

13

Pouch 401 Orange TAYLOR FINE GOODS IDR 120,000 Jogger Pants in Grey LABEL EIGHT IDR 289,000

Pouch 401 Brown TAYLOR FINE GOODS IDR 120,000

Snapback Cowdow Brown WEARMUSTACHE IDR 225,000

Navy Brown ZYK IDR 339,000

Earth Green RANKONE IDR 225,000

Adriel Shirt KOMMA IDR 263,200

Wingtip Suede Grey PASSO IDR 1,149,000

Maroon Parachute Varsity CARNIVAL IDR 385,000

Carter Blue LB X AMBLE IDR 549,000

Hello, Monday!

ARTICLE

Current Trend

MAGAZINE

January 2015

PAGES

14

Casual Navy Journal AKUSARA IDR 249,000

Ludwina AYUNAN IDR 115,000

Banana Jumper 01 LB X ARGYLE & OXFORD IDR 399,000

Casual Pink Journal AKUSARA IDR 249,000

Black Friday Margarita Pouch BLACK FRIDAY IDR 249,000

Toohey Clutch Red BLACK FRIDAY IDR 249,000

Posh and Piel BRIANNA TOP IDR 147,000

Black Stelmuze 01 ESCO IDR 300,000

Biaus Black MOTH JEWELRY IDR 125,000

Kamna Necklace AYUNAN IDR 135,000

Navy Blue ST FEBIAN IDR 250,250

Lego Cloud Short ARGYLE & OXFORD IDR 299,000

Friday, I’m in love!

Mix

&

Match

Our inspiration for this edition comes from College Student and also Fashion Enthusiast, Gauzan Dwiputra and Jasmine Afra. Their remarkable signature of easy casual style and simplicity look dominate one of their best creations as follows.

STYLIST Tatiana Anggita / PHOTOGRAPHER Achmad Iqbal

MAGAZINE

ARTICLE

Mix & Match

PAGES

January 2015

Mix

&

Match

16

1

2 3

Gauzan Dwiputra 4

COMIC OR NOVEL? Comic.

NEW YORK OR TOKYO? Tokyo.

COFFEE OR TEA? Tea.

5

BOOTS OR SNEAKERS? Boots.

OUTDOOR OR INDOOR? Outdoor.

6

EDGY OR PREPPY? Edgy.

DAY OR NIGHT? Day,

INSTAGRAM : @G4UZAN

1.

Sake MONGO IDR 225,000

4.

Tilapia Skin Brown EDME IDR 199,000

2.

St Lucia II Olive RAFHEOO IDR 250,000

5.

606 Short Cargo MONGO IDR 375,000

3.

Maluku DUDS IDR 50,000

6.

Moustache Nubuck TXTURE IDR 385,000

MAGAZINE

ARTICLE

Mix & Match

PAGES

January 2015

Mix

&

17

Match

1

Jasmine Afra

2

COMIC OR NOVEL? Novel.

4

NEW YORK OR TOKYO? Tokyo.

3

COFFEE OR TEA? Tea. BOOTS OR SNEAKERS? Tough choice, sneakers.

5

OUTDOOR OR INDOOR? Outdoor.

EDGY OR PREPPY? Edgy.

DAY OR NIGHT? Day,

INSTAGRAM : @JASMINAFRA

1.

Shirt Cotton Silk NIKICIO IDR 489,300

3.

Lapon 2.2 KELANA IDR 250,000

2.

Summer Blaze Khaki PATROON GOODS IDR 229,900

4.

Martel Clutch Tan BLACK FRIDAY IDR 269,000

5.

Becko Glitter BELLA LUNA IDR 193,500

T H E

S

PHOTOGRAPH BY Achmad Iqba

MODEL Nadia Ratna &

Blue Hepburn Dress V BY SILVY IDR 350,000 / Stripes Black LB X PEVITA PEARCE IDR 249,000 / Dakini Fuchsia HOUSE OF JEALOUXY IDR 380,000 / Janna Pink Bracelet AYUNAN IDR 125,000 / Lagoon Pouch Ivory BLACK FRIDAY IDR 139,300 / Margarita Small Pouch 01 BLACK FRIDAY IDR 69,300

EL E C T

al STYLING BY Tatiana Anggita

& Arsha Yuditha Amiranti

Stripe Long Sleeve Shirt SPOTLIGHT IDR 255,000 / Wool Sweater & Long Shirt DAY AND NIGHT IDR 729,000 / Monroe Skirt Blue V

BY SILVY IDR 350,000 / Rice Ring ENVIRONMENTAL JEWELRY IDR 150,000 / Janna Turquoise Bracelet AYUNAN IDR 125,000 / Arabelle Pink STOFFE INDUSTRIE IDR 265,000

Yellow Stripes Jumper MODERN AGE IDR 179,000 / Stripe Skirt DAY AND NIGHT IDR 299,000 / Rice Ring Gold ENVIRONMENTAL JEWELRY IDR 350,000 / Margarita Pouch BLACK FRIDAY IDR 290,000 / Margarita Pouch BLACK FRIDAY IDR 290,000 / Eleanor HOUSE OF JEALOUXY IDR 380,000

Madrid Crop Pants FYLO IDR 250,000 / Blue Africa VECHEN IDR 176,000 / El Amigo Bracelet DJERAT IDR 248,000 / Candies Pink ST FEBIAN IDR 210,000

LEFT: Sandy Green ANONIM IDR 206,100 / Stripe Skirt DAY & NIGHT IDR 299,000 / Janna Black Bracelet AYUNAN IDR 125,000 / Marichi Neon Green HOUSE OF JEALOUXY IDR 120,000 / Rice Ring ENVIRONMENTAL JEWELRY IDR 150,000 RIGHT: Finny Set SWANKKI IDR 360,000 / Chain Brittany Green SABS IDR 85,000 / Eye Bag Silver MANIKAN IDR 195,000 / Marichi Turquoise and Red HOUSE OF JEALOUXY IDR 120,000 / Spinx Jacket SWANKKI IDR 220,000

Her mion Skirt SWANKKI IDR 229,000 / Louina HVALA IDR 299,000 / Fringe Bag Black MANIKAN IDR 250,000 / Silver Ring Wolf GREEDY SASSY IDR 85,000 / Marichi Neon Green AYUNAN IDR 120,000

AMBLE Collection expel the characteristic of the brand which also known for its fashionable shoes, comfortable to wear and a good quality shoes. The design reflects simplicity and vintage that fits for daily wear.

Navy Blue and brown gives the warm color to your outfit and the leather that gives a complete touch.

The price range is from IDR 449,000 to IDR 599,000 and exclusively available at LocalBrand.co.id.

PHOTOGRAPH BY Dimas Nalendra STYLING BY Tatiana Anggita STYLING ASSISTANT Nadia Ratna PHOTO EDITING BY Krishna Pradana

Fringe Kara Dark Brown AMBLE IDR 499,000 / Carter Dark Brown AMBLE IDR 599,000 / Kara Blue AMBLE IDR 449,000 / Carter Blue LB X AMBLE IDR 549,000

Fringe Kara Dark Brown AMBLE IDR 499,000

Carter Blue LB X AMBLE IDR 549,000

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