l o c a l
i n s p i r e d
n i n e to fiv e
M ee t th e I c o n
A F G A N S YA H R E Z A
#34 fe at u re d brand
AMBLE
EDITOR'S LETTER What we thought when we started 2015, Lo-
Afghan Syahreza is Local’s guest artist in
calBrand.co.id is properly finishing the old
issue 34, and since then we’ve been spend-
web; and welcoming minimalist layout on
ing time creating classy mood, naming all
the whole nook website. Our new web defi-
the preppy stuff to be highlighted to in Cur-
nitely become a highlight in our third year.
rent Trend, and whatever else you do when
Pevita
Argyle&Oxford,
you’re start your 9 to 5 life. Sleek shirt and
Loveliness, Spiffy x Freak, under their label
Pearce,
Amble,
a pair of black skirts are definitely come
we’ve been busy creating the exclusive col-
to mind.
lection for a whole season, and many upcoming collaborations are heating for this
Cheers,
year. The words ‘festive’ is a definition of 2014, bring to mind culinary road show with LocalTaste, LocalFest 2.0, 3rd Anniversary LocalBrand, and it’s time to stay classy, preparing for many resolutions ahead, LocalBrand.co.id, with a more subdued aesthetic. Silky hair, oxford shoes and soft-hued attire call in the season in this gorgeous shoot by our team.
Dwimayu Budinastiti Editor in Chief
CONTENTS P. 2
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E d i t o r ’s L e t t e r
P. 3
............
Contents
P. 4
............
Cover Story
P. 6 - 1 1
............
Meet the Icon ~
A F G A N S YA H R E Z A
P. 1 2 - 1 4
............
C u r r e n t Tr e n d ~
H E L L O M O N D AY &
F R I D AY I ’ M I N L O V E
P. 1 5 - 1 7
............
Mix & Match ~
BY GAUZAN DWIPUTRA &
JASMINE AFRA
P. 1 8 - 2 3
............
The Select
P. 2 4 - 2 7
............
Featured brand ~
AMBLE
ARTICLE
MAGAZINE
Cover Story
PAGES
january 2015
4
Cover Stor y. IN STYLE
MAKE UP
Afgan Syahreza
Aldis Setiadi
PHOTOGRAPHER
LOCATION
Tito Van
Conclave Building Jl. Wijaya 1 No. 5C
STYLIST
12170 - Jakarta Selatan
Tatiana Anggita
Te a m
EDITOR IN CHIEF Dwimayu Budinastiti
FOLLOW US ON is published by
Twitter : @LocalBrandID
PT. Local Intech Solution
Facebook : LocalBrand.co.id
ART DIRECTOR
Jl. Haji Salim II No. 54
Instagram : LocalBrandID
Krishna Pradana
RT 001 / RW 015 Kel. Gandaria Utara
CONTACT US
STYLIST
Kec. Kebayoran Baru,
SMS/WA +62 858 3015 3333
Tatiana Anggita
Jakarta Selatan - 12140
LINE LocalBrandID
Phone. (021) 3025 3333
support@localbrand.co.id
GRAPHIC DESIGNER Ridwan Hadinata Ilyas Rivani
www.localbrand.co.id
ARTICLE
Meet the Icon
Clint Shirt KOMMA IDR 239,000 Navy Royal Sweater GRAVEL IDR 275,000
MAGAZINE
January 2015
PAGES
6
ARTICLE
MAGAZINE
Meet the Icon
PAGES
January 2015
7
Meet THE icon
A F G A N S YA H R E Z A
He is been preparing his self for something spectacular for years. His concert is a dream come true and completed with Erwin Gutawa orchestra. Style is one of his most essential part and with his own cool style, he will rocks the stage.
PHOTOGRAPH BY Tito Van MAKEUP BY Aldis Setiadi STYLING BY Tatiana Anggita STYLING ASSISTANT Nadia Ratna INTERVIEW BY Tatiana Anggita
White Clean Dope LUDGER IDR 230,000 / Koco Jogger Ar my KOTONE IDR 299,000 / Carter Dark Brown LB X AMBLE IDR 599,000 / Model’s Own HAT
ARTICLE
MAGAZINE
Meet the Icon
PAGES
January 2015
Clint Shirt KOMMA IDR 239,000 Navy Royal Sweater GRAVEL IDR 275,000
HOW ARE YOU? WHAT HAVE YOU BEEN DOING LATELY? I’ve been busy preparing my own upcoming concert. Developing the concept and the flow to get things done right on time and satisfy. My concert will be held on the next February. So excited!
9
Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND
a whole new experience for our audience and setting the bar higher with this innovation.
“ For concert or special occasion, i usually wear formal or follow the occasion theme. For daily, i prefer casual look. “
A CONCERT? WOW! THIS IS LIKE A DREAM COME TRUE RIGHT? Exactly! This has been my dream. Thank god with the assistance of my promoter and a great team, my dream becomes reality!
WHAT MAKES THIS CONCERT DIFFERENT THAN YOUR OTHER PREVIOUS CONCERTS? We are working with Erwin Gutawa orchestra along with 70 musicians. We are making a very unique concept for the stage simply to provide
ARE YOU ALSO PLANNING TO MAKE A NEW ALBUM OR SINGLE AFTERWARD? Well technically yes. I’m planning to make my 4th album, but the concert is my priority for now so i’m not really focusing on that right now. SINCE IT IS ALMOST 2015, IS THIS UPCOMING CONCERT IS ONE OF YOUR RESOLUTION? OR DO YOU HAVE ANY OTHER RESOLUTION? Well i’ve been wondering to continue my study in London, you know... looking for new vibe and learning to take care of myself and stand alone. AND HOW ABOUT YOUR MUSICAL CAREER? I think i’ll go easy after the concert.
ARTICLE
Meet the Icon
MAGAZINE
January 2015
PAGES
10
“Style plays a h showbiz industr WHAT’S YOUR BIGGEST ACHIEVEMENT DURING 2014? Representing Indonesia at Asia Songs Festival
in South Korea, and directing my own short-film “Cinta dan Jiwa” for a film festival that will be held next year. WHO INSPIRES YOU IN YOUR MUSICAL CAREER? My Mom and my fans. SINCE YOU’VE BEEN WORKING AND PERFORMING IN MUSIC INDUSTRY FOR 7 YEARS, STYLE IS ONE OF THE MOST ESSENTIAL ELEMENT IN ORDER TO PRESENT A GREAT PERFORMANCE. IS THERE ANY TRANSITION IN YOUR FASHION APPEARANCE? Yes i’ve had my transition, back then i didn’t hire a personal fashion stylist and didn’t have any references for my appearance matters, but as you said that style plays a huge role in showbiz industry, so i’ve been hiring my own personal fashion stylist to fit my performance concept accordingly.
Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000
Tree Shirt HVALA IDR 259,000 / Koco Jogger Ar my KOTONE IDR 299,000 / Carter Dark Brown LB X AMBLE IDR 599,000
WHAT IS CONSIDERED TO BE YOUR FASHION TRADEMARK EITHER FOR YOUR GIG OR DAILYLOOK? For concert or special occasion, i usually wear formal or follow the occasion theme. For my daily-look, i prefer casual look.
ARTICLE
Meet the Icon
huge role in r y.”
MAGAZINE
January 2015
PAGES
11
DESCRIBE YOUR FASHION STYLE IN 3 WORDS? Casual, youthful, and street style. WHO’S YOUR FASHION INSPIRATION? Justin Timberlake, Mark Ronson, and UK street style also giving me a big influence.
Classic Box Black RANKONE IDR 220,000 Native Parka Ar my NOSTA IDR 385,000 Wingtip Leather Black PASSO IDR 1,249,000
60’s
90’s
80’s
The
Current
Trend
in
this
issue
is
inspired
by
60’s
Current Trend the
color
transferred from the passion of inspired people such as brown, navy, red, and grey. These color reflects casual and formal in a good way.
STYLIST Tatiana Anggita
2000’s
PHOTOGRAPHER Achmad Iqbal
All Wardrobes by LocalBrand.co.id
40’s
70’s
50’s
ARTICLE
Current Trend
MAGAZINE
January 2015
PAGES
13
Pouch 401 Orange TAYLOR FINE GOODS IDR 120,000 Jogger Pants in Grey LABEL EIGHT IDR 289,000
Pouch 401 Brown TAYLOR FINE GOODS IDR 120,000
Snapback Cowdow Brown WEARMUSTACHE IDR 225,000
Navy Brown ZYK IDR 339,000
Earth Green RANKONE IDR 225,000
Adriel Shirt KOMMA IDR 263,200
Wingtip Suede Grey PASSO IDR 1,149,000
Maroon Parachute Varsity CARNIVAL IDR 385,000
Carter Blue LB X AMBLE IDR 549,000
Hello, Monday!
ARTICLE
Current Trend
MAGAZINE
January 2015
PAGES
14
Casual Navy Journal AKUSARA IDR 249,000
Ludwina AYUNAN IDR 115,000
Banana Jumper 01 LB X ARGYLE & OXFORD IDR 399,000
Casual Pink Journal AKUSARA IDR 249,000
Black Friday Margarita Pouch BLACK FRIDAY IDR 249,000
Toohey Clutch Red BLACK FRIDAY IDR 249,000
Posh and Piel BRIANNA TOP IDR 147,000
Black Stelmuze 01 ESCO IDR 300,000
Biaus Black MOTH JEWELRY IDR 125,000
Kamna Necklace AYUNAN IDR 135,000
Navy Blue ST FEBIAN IDR 250,250
Lego Cloud Short ARGYLE & OXFORD IDR 299,000
Friday, I’m in love!
Mix
&
Match
Our inspiration for this edition comes from College Student and also Fashion Enthusiast, Gauzan Dwiputra and Jasmine Afra. Their remarkable signature of easy casual style and simplicity look dominate one of their best creations as follows.
STYLIST Tatiana Anggita / PHOTOGRAPHER Achmad Iqbal
MAGAZINE
ARTICLE
Mix & Match
PAGES
January 2015
Mix
&
Match
16
1
2 3
Gauzan Dwiputra 4
COMIC OR NOVEL? Comic. NEW YORK OR TOKYO? Tokyo. COFFEE OR TEA? Tea.
5
BOOTS OR SNEAKERS? Boots. OUTDOOR OR INDOOR? Outdoor.
6
EDGY OR PREPPY? Edgy. DAY OR NIGHT? Day,
INSTAGRAM : @G4UZAN
1.
Sake MONGO IDR 225,000
4.
Tilapia Skin Brown EDME IDR 199,000
2.
St Lucia II Olive RAFHEOO IDR 250,000
5.
606 Short Cargo MONGO IDR 375,000
3.
Maluku DUDS IDR 50,000
6.
Moustache Nubuck TXTURE IDR 385,000
MAGAZINE
ARTICLE
Mix & Match
PAGES
January 2015
Mix
&
17
Match
1
Jasmine Afra
2
COMIC OR NOVEL? Novel.
4
NEW YORK OR TOKYO? Tokyo.
3
COFFEE OR TEA? Tea. BOOTS OR SNEAKERS? Tough choice, sneakers.
5
OUTDOOR OR INDOOR? Outdoor. EDGY OR PREPPY? Edgy. DAY OR NIGHT? Day,
INSTAGRAM : @JASMINAFRA
1.
Shirt Cotton Silk NIKICIO IDR 489,300
3.
Lapon 2.2 KELANA IDR 250,000
2.
Summer Blaze Khaki PATROON GOODS IDR 229,900
4.
Martel Clutch Tan BLACK FRIDAY IDR 269,000
5.
Becko Glitter BELLA LUNA IDR 193,500
T H E
S
PHOTOGRAPH BY Achmad Iqba
MODEL Nadia Ratna &
Blue Hepburn Dress V BY SILVY IDR 350,000 / Stripes Black LB X PEVITA PEARCE IDR 249,000 / Dakini Fuchsia HOUSE OF JEALOUXY IDR 380,000 / Janna Pink Bracelet AYUNAN IDR 125,000 / Lagoon Pouch Ivory BLACK FRIDAY IDR 139,300 / Margarita Small Pouch 01 BLACK FRIDAY IDR 69,300
EL E C T
al STYLING BY Tatiana Anggita
& Arsha Yuditha Amiranti
Stripe Long Sleeve Shirt SPOTLIGHT IDR 255,000 / Wool Sweater & Long Shirt DAY AND NIGHT IDR 729,000 / Monroe Skirt Blue V BY SILVY IDR 350,000 / Rice Ring ENVIRONMENTAL JEWELRY IDR 150,000 / Janna Turquoise Bracelet AYUNAN IDR 125,000 / Arabelle Pink STOFFE INDUSTRIE IDR 265,000
Yellow Stripes Jumper MODERN AGE IDR 179,000 / Stripe Skirt DAY AND NIGHT IDR 299,000 / Rice Ring Gold ENVIRONMENTAL JEWELRY IDR 350,000 / Margarita Pouch BLACK FRIDAY IDR 290,000 / Margarita Pouch BLACK FRIDAY IDR 290,000 / Eleanor HOUSE OF JEALOUXY IDR 380,000
Madrid Crop Pants FYLO IDR 250,000 / Blue Africa VECHEN IDR 176,000 / El Amigo Bracelet DJERAT IDR 248,000 / Candies Pink ST FEBIAN IDR 210,000
LEFT: Sandy Green ANONIM IDR 206,100 / Stripe Skirt DAY & NIGHT IDR 299,000 / Janna Black Bracelet AYUNAN IDR 125,000 / Marichi Neon Green HOUSE OF JEALOUXY IDR 120,000 / Rice Ring ENVIRONMENTAL JEWELRY IDR 150,000 RIGHT: Finny Set SWANKKI IDR 360,000 / Chain Brittany Green SABS IDR 85,000 / Eye Bag Silver MANIKAN IDR 195,000 / Marichi Turquoise and Red HOUSE OF JEALOUXY IDR 120,000 / Spinx Jacket SWANKKI IDR 220,000
Her mion Skirt SWANKKI IDR 229,000 / Louina HVALA IDR 299,000 / Fringe Bag Black MANIKAN IDR 250,000 / Silver Ring Wolf GREEDY SASSY IDR 85,000 / Marichi Neon Green AYUNAN IDR 120,000
AMBLE Collection expel the characteristic of the brand which also known for its fashionable shoes, comfortable to wear and a good quality shoes. The design reflects simplicity and vintage that fits for daily wear. Navy Blue and brown gives the warm color to your outfit and the leather that gives a complete touch. The price range is from IDR 449,000 to IDR 599,000 and exclusively available at LocalBrand.co.id.
PHOTOGRAPH BY Dimas Nalendra STYLING BY Tatiana Anggita STYLING ASSISTANT Nadia Ratna PHOTO EDITING BY Krishna Pradana
Fringe Kara Dark Brown AMBLE IDR 499,000 / Carter Dark Brown AMBLE IDR 599,000 / Kara Blue AMBLE IDR 449,000 / Carter Blue LB X AMBLE IDR 549,000
Fringe Kara Dark Brown AMBLE IDR 499,000
Carter Blue LB X AMBLE IDR 549,000
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