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CONTENT CONTRIBUTOR
THE EDITOR’S LETTER COVER STORY
EDITORIAL “KAHLO DE RIVIERA”
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EDITORIAL “Indigenous Frida”
FEATURED BRAND HIPPEARCE
by Olen Riyanto
by Olen Riyanto
FEATURED BRAND MANNEQUIN PLASTIC
Contributor. What do you do? I’m a student and model
what’s your current favorite song? Macklemore - Thrift
Iku Thaharia
what’s your favorite LocalBrand. co.id’s product?
what’s inside your bag? Gadget, wallet , car key ,tissue, and parfume
What’s your favorite website? size.co.uk & urbanoutfitters.com
Who is your celebrity crush? Kendal Jenner and Alessandra Ambrosio
All those shoes
What do you do?
what’s your favorite outfit?
I’m an Art Student
Anything black and lace fabric, perfect!
What are you wearing?
What was the last song you listened to?
Knit-sweater from New Look and
Taro by Alt-J
my favorite Coltrane boot.
Tatyana Anindia
what was the last local brand you bought?
If you could go on vacation right now, where would you go? Iceland!
A notebook from Canvas Living.
“I paint myself because I am so often alone and because I am the subject I know best.” Is one of the sarcastic lines from the feminist, Frida Kahlo, I guess. Her works categorized as folk art which refers to traditional beliefs, myths, and tales. Her Mexican and (America) Indian tradition figures prominently seen in her paintings. Each one of her art captures moment in her life, “I never painted dreams. I painted my own reality.”
The
EDITOR’S
LETTER
For me her reality is one of most tragic artist life story, besides Van Gogh of course. Frida has a polio disease and at the age of 18, she was seriously injured in a bus accident. She endured more than 30 operations in her lifetime and during the recovery she began to paint. Moreover, her upside down loves life with the Mexican muralist, Diego Rivera. Their relationship survived infidelities, the pressures of careers, divorce, remarriage, Frida’s bi-sexual affairs, her poor health and her inability to have children. “I suffered two grave accidents in my life…One in which a streetcar knocked me down and the other was Diego.” At last thus her 47 years, she produced around 200 paintings and 55 of them are her self-portraits. They said, “It is impossible to separate the life and work of this extraordinary person. Her paintings are her biography.” Yes, a painful life as an artist becomes an extraordinary art for others, people do appreciate it. Because some people born to be happy and others are just born to be, great. Salute, Frida!
Dwimayu Budinastiti Editor in Chief
crew. EDITOR IN CHIEF
CONTRIBUTOR
Dwimayu Budinastiti
Olen Riyanto Qorina Romzi Nisa Sabrina Asmara Abigail Aldis Setiadi
GRAPHIC DESIGNER
COVER
MODEL
STORY
PHOTOGRAPHER
Tatyana Anindia
Olen Riyanto
STYLIST Abigail Larasati
MAKE UP Aldis Setiadi
LOCATION
Krishna Pradana
Kedai Kemang Jl. Benda No. 89 Kemang
LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333
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Jakarta Selatan DKI Jakarta
KAHLO DE~ RIVERA PHOTOGRAPHER OLEN RIYANTO / STYLIST ASMARA ABIGAIL MAKE UP ALDIS SETIADI / MODEL TATYANA ANINDIA
Aindrea – Allura IDR 76,500 / Marichi Red-Green Neon – House of Jealouxy IDR 120,000 / Marichi Turquoise-Green Neon – House of Jealouxy IDR 120,000 / Marichi Turquoise-Red – House of Jealouxy IDR 120,000 / Marichi Red-Fuschia – House of Jealouxy IDR 120,000 / Marichi Pink-Turquoise – House of Jealouxy IDR 120,000 / Dakini Red – House of Jealouxy IDR 380,000 / Twins Necklace – Spiffy X Freak IDR 80,000 / Blue Collar Dress – Ruph IDR 400,000 / Cadenza – Allura IDR 72,000 / Afila – Allura IDR 162,000 / Aindrea – Allura IDR 76,500
Birds of Paradise – Ruph Price by request / Yuki Black – Shoecorner Price by request / Jakinda Red Bracelet – Ayunan IDR 95,000 / Jakinda Black Bracelet – Ayunan IDR 95,000 / Silver Ring Wolf – Greedy Sassy IDR 85,000 / Disco Skull Ring – Greedy Sassy IDR 85,000 / Malika Necklace – Ayunan IDR 125,000 Dacia – Allura IDR 67,5000 / Aindrea – Allura IDR 76,500 / Birdie – Allura IDR 157,500
Cloud Blue Washed – Norden Basic IDR 400,000 / Kappor Feather Necklace – Chickhorse IDR 100,000 / Holy – House of Jealouxy IDR 280,000 / Jelly Glow In The Dark Shoes – Parkitchung IDR 279,000 / Navy Snapback – Leap of Faith / IDR 135,000
Birds of Paradise – Ruph Price by request / Yuki Black – Shoecorner Price by request / Jakinda Red Bracelet – Ayunan IDR 95,000 / Jakinda Black Bracelet – Ayunan IDR 95,000 / Silver Ring Wolf – Greedy Sassy IDR 85,000 / Disco Skull Ring – Greedy Sassy IDR 85,000 / Malika Necklace – Ayunan IDR 125,000 Dacia – Allura IDR 67,5000 / Aindrea – Allura IDR 76,500 / Birdie – Allura IDR 157,500
Cloud Blue Washed – Norden Basic IDR 400,000 / Kappor Feather Necklace – Chickhorse IDR 100,000 / Holy – House of Jealouxy IDR 280,000 / Jelly Glow In The Dark Shoes – Parkitchung IDR 279,000 / Navy Snapback – Leap of Faith / IDR 135,000
Birds of Paradise 03 – Ruph IDR 1,550,000 / Dacia – Allura IDR 67,500 / Maddy – Allura IDR 72,000 / Aindrea – Allura IDR 76,500 / Cadenza – Allura IDR 72,000 / Shoes – Hey Hvaila
Birds of Paradise 02 – Ruph IDR 750,000 / Square Transparent Skirt – Day and Night IDR 249,000 / Carol Denim – Shoecorner IDR 279,000 / Brittany Pastel Set – Sabs IDR 100,000 / Brittany Bright Set – Sabs IDR 100,000 / Marichi Red-Green Neon – House of Jealouxy IDR 120,000 / Marichi Turquoise -Green Neon – House of Jealouxy IDR 120,000 / Marichi Turquoise-Red – House of Jealouxy IDR 120,000 /Paeopa – Unui IDR 105,000 / Maddy – Allura IDR 72,000 / Candeza – Allura IDR 72,000 / Aindrea – Allura IDR 76,500 / Birdie – Allura IDR 157,500 / Jelly Skull Ring (Blue) – Greedy Sassy / IDR 80,000
Colors Wolf Ring – Greedy Sassy IDR 75,000 / Jelly Skull Ring – Greedy Sassy IDR 85,000 / Wolf Ring – Chickhorse IDR 60,000 / Orange Swimsuit – Misshoundstooth IDR 300,000 Black Palazo – Ruph IDR 750,000 / Black Pattern Top – Mannequin Plastic IDR 180,000 Dacia – Allura IDR 67,500 / Maddy – Allura IDR 72,000 / Aindrea – Allura IDR 76,500 Antheia – Allura IDR 63,000 / Bird Lace Blouse – Day and Night IDR 229,000
Indigenous Frida Photographer Olen Riyanto / Stylist Asmara Abigail Make up Aldis Setiadi / Model Iku Thaharia
Clemence – Allura IDR 130,500 / Bulldog Ring (Grey, Purple) – Greedy Sassy IDR 75,000 / Kara Bracelet – Ayunan IDR 135,000 / Unicorn Collar Brooch – Spiffy X Freak / IDR 55,000 / Summer White Robin Black – Le Peep IDR 150,000 / Joker Trousers – Neon IDR 295,000
Clemence – Allura IDR 130,500 / Bulldog Ring (Grey, Purple) – Greedy Sassy IDR 75,000 / Kara Bracelet – Ayunan IDR 135,000 / Unicorn Collar Brooch – Spiffy X Freak IDR 55,000 / Summer White Robin Black – Le Peep IDR 150,000 / Joker Trousers – Neon IDR 295,000
Gold Laser Cut Top – Argyle Oxford IDR 745,000 Clemence – Allura IDR 130,500
Pucci Orange – Shy Shy Kat IDR 259,000 / Georgia Black Pants – Jukka DR 499,000 / Lady Tribal Cream – Parkitchung / IDR 285,000 / Sierra – Allura IDR 157,500 / Bulldog Ring (Grey, Purple) – Greedy Sassy IDR 75,000 / Kara Bracelet – Ayunan IDR 135,000
Sierra – Allura IDR 157,500 / Bulldog Ring (Grey, Purple) – Greedy Sassy IDR 75,000 / Kara Bracelet – Ayunan IDR 135,000 / Orange Tribal – Misshoundstooth IDR 330,000 / Ayna – House of Deyna / IDR 210,000
Fryda - Kitty Kitz IDR 225,000 / Dusty Pink Off Shoulder Shirt Reshoppe IDR 185,000 / Gold Laser Cut Shorts Argyle Oxford / IDR 715,000 / shoes Hvala / SierraAllura IDR 157,500
Clemence – Allura IDR 130,500 / Bulldog Ring (Grey) – Greedy Sassy IDR 75,000 / Bulldog Ring (Purple) – Greedy Sassy IDR 75,000 / Kara Bracelet – Ayunan IDR 135,000 / Birds of Paradise – Ruph IDR 1,050,000 / Lady Tribal Cream – Parkitchung IDR 285,000
FEATURED BRAND Interview by AISYA PUTRI
Hippearce Founder
Pevita Pearce
What do you think of hippies? I love hippies. I wish I was born in the flower generation. They’re very honest & free
Should you want to extend your brand product in the future what would it be?
Do you design Hippearce all by yourself?
Soon, Hippearce will have new products with more variants and we will have our own website
No, I have a product designer
In your opinion is hippie more of a lifestyle or style? It’s a combination of both. From lifestyle, then it leads into style
What inspires you to make Hippearce in the first place? I had a spiritual journey. I see something that I’ve never seen before. And I want people to feel what I experienced. I felt love and peace.
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BY WEARING IT, PEOPLE HAVE THEY RESPONSIBLE TO SPREAD THE LOVE & PEACE - Hippierce Seems like there’s a message behind the brand it self, care to tell us about it? By wearing it, people have the responsible to spread the love & peace
The perfect music to dance to while wearing Hippearce… All of The Beatles songs.
How do you see the local fashion industry in 5 years time? Our local fashion industry is growing. Even these days there are lots of local brands who made internationally. It’s very inspirational. And soon Indonesia will have its own fashion style. And the world will copy it.
Tell us your brand personality! Hippearce is simple and it has a lot messages. Hippearce connects to the soul of the owner. With a variant type of stones that we used in the product it helps people to have some peace.
Seems like there’s a message behind the brand it self, care to tell us about it? By wearing it, people have the responsible to spread the love & peace
The perfect music to dance to while wearing Hippearce… All of The Beatles songs.
How do you see the local fashion industry in 5 years time? Our local fashion industry is growing. Even these days there are lots of local brands who made internationally. It’s very inspirational. And soon Indonesia will have its own fashion style. And the world will copy it.
Do you have a custom design service? Not yet.
Who is the muse of Hippearce? I’m a perfectionist, Hipperce is my baby. As long as I can handle everything, I will. I’m looking for a new product designer and also marketing. If you’re interested you can send me and your CV to pevitapearce@icloud.com subject : (CV)
In the process of producing your latest collection, what is the song you listen the most? The Beatles - All You Need is Love
If Hippearce is a cartoon character who would it be?
Since your brand is related to Native-American things, how do you imagine a modern day Pocahontas?
It would be Spongebob Squarepants. Never limit anything, free your imagination, makes mistakes but never regret it. It’s a very fun character. And he’s full of love.
More colorful, more expressive, and more free.
What are some of your favorite Hippearce accessories? The head piece. It’s so fun! I want my brand to be fun. So people who wear it can be whatever they want.
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http://www.localbrand.co.id/Hippearce
Mannequin Plastic
Founder
Attina & Evan
FEATURED BRAND 2 Interview by DWIMAYU BUDINASTITI
How has Bandung influenced Mannequin Plastic? Bandung creative city, in this town we’ve got many inspiration from various things, by its culture, friends, and things surrounding us.
Tell us something we wouldn’t expect of Mannequin Plastic... Releasing a collection which doesn’t contain stories of happiness and toys.
Have you ever bumped into someone in an unexpected place wearing your collection?
What other type of character would Mannequin Plastic like to play?
Yes, we have. And we’re taking it as s a form of appreciation for our work.
Still secret.... There’re plenty of ideas that we haven’t achieved yet.
Why not menswear? And how do you like to see men dress? Currently we’re not interested to experiment in menswear, yet.
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We would like to be sculpture artist or veterinarian! - Scissors Paper Rock -
Was the body part (animal/human) your first love? Why? Perhaps because we are animal lovers, so for us the character of animal is easier to explore for creating in design process.
What comes first - the materials or the design Idea?
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We have pleasure for hunting various materials from any places before we determine a design.
What part of the process excites you the most while creating a piece of work? Experiment, we love to play around while experimenting to create unexpected thing ever.
What makes you different from others? The stories that we raise as the ideas of the collection and our playfully visual which feature the side of happiness.
What is your greatest threat? Grow old and forget desire to dream and play.
From all your pieces which is your favorite and why? Necklace! While producing necklaces, we are more freely to create, explore, and experiment in various media.
Did you have an inspirational teacher? Our inspirational teachers are all great people that we often encounter in everyday life, those who have high dedication with their work and play hard to achieve their greatest desire.
If you weren’t a designer what would you both have liked to be? We would like to be sculpture artist or veterinarian!
Describe Mannequin Plastic in 3 words ‌ Play, experiment, and imagination http://www.localbrand.co.id/manequinplastic