Localbrand co id - September 2013 by LocalBrand.co.id

2 CONTENT CONTENT CONTRIBUTOR COVER STORY CREW THE EDITOR’S LETTER

EDITORIAL “TRUNK SHOW “

BRAND FEATURED LABDAGATIC

BRAND FEATURED CATHA BAG

by Putra Agung Mahendra

CONTRIBUTOR

MAGGIE MARGARETH

What’s your current daily routine?

What would you never be caught wearing?

Since i’m a medical student, i usually spend almost all of my time at the college. Studying. *sigh

Everything that has punk style on it.

Your guilty pleasure..

Trends your loving right now..

Well, i’m still using baby shampoo and eat baby biscuits hehehe

Mmm... I’m not following the trend ahahaha

What’s in your current playlist?

What’s your favorite dish…

Handle with care - JR Aquino

Red velvet!!

WHAT DO YOU DO (FOR LIVING) ?

Advice for wannabe models…

Modeling

Know your character and build it ;)

What’s yo ur most favorite brand in LocalBrand.co.id?

Ultimate dream vacation…

Proudlyshoes

DEASY JULIUS

What’s your favorite place to eat? Home, by my husband’s

Korea, craving for Seoul!

COVER STORY

The

EDITOR’S

LETTER Hi,

For along our daily magazine, all focus on one entire look, but eventually much of the glorious belle begins with simple details, jewelry is one of them. Jewelries contain much complexity, many local brands show their creativity by exploring the materials, shapes, and colours in to different piece of creation. It’s been a truly joy to hear the tales of jewelry designers, about how they inspired and how it’s created.

MODEL

STYLIST

Deasy Julius

Aldis Setiadi

PHOTOGRAPHER

MAKE UP

Putra Agung Mahendra

Aldis Setiadi

LOCATION Localbrand’s Studio Jl. Haji Salim II No. 54

By Trunk Show Issue, we want to share you every nook and cranny jewelries in each body part which could bring you to the next level. However, whatever it is I think well maintained hair, manicured nails, flawless skin still the best accessories that we could ever have! Keep it and live it p.s : Don’t mind to drop your critics to dwimayu.budinastiti@localbrand.co.id

Keep supporting the locals! xx,

Dwimayu Budinastiti Editor in Chief

CREW Editor in Chief

CONTRIBUTOR

Dwimayu Budinastiti

Deasy Julius Maggie Margareth

Graphic Designer Krishna Pradana

LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333

Follow us on Twitter : @LocalBrandID Facebook : LocalBrand.co.id Instagram : LocalBrandID Contact us Blackberry PIN 2678783D +62 858 3015 3333 support@localbrand.co.id www.localbrand.co.id

TRUNK SHOW PhotographER Putra Agung Mahendra ModelS Maggie Margareth & Deasy Julius MUA & styling Aldis Setiadi

Eleanor House of Jealouxy IDR 380,000 / HolyHouse of Jealouxy IDR 280,000 Kamna NecklaceAyunan IDR 135,000 / Silver Skul RingGreedy Sassy IDR 80,000

LEFT Black Necklace Hurrycane RIGHT Malika NecklaceAyunan IDR 125,000 MatildaHouse of Jealouxy IDR 240,000 Gold Buddha RingGreedy Sassy IDR 80,000

AFILAAllura IDR 162,000 / DaciaAllura IDR 67,500 / Jakinda Red BraceletAyunan IDR 95,000

BYI 39Bycatch IDR 675,000 / Black and White BraceletKimi Accessories IDR 100,000 Sleeveless Back Cotton WhiteSolo IDR 365,000 / Necklace key

BYI 39Bycatch Rp675,000 / Skirt Jersey GreySolo IDR 325,000 Neon Clutch Yellow StripesEstoite IDR 379,000 / Bluby SunsetTlbm IDR 225,000 / Gold Pharaoh Chain NecklaceGreedy Sassy IDR 200,000 Silver and Gold Ring WolfGreedy Sassy IDR 85,000 / Black and White TwistedKimi Accessories IDR 80,000 / Black and White BraceletKimi Accessories IDR 100,000 / Sleeveless Back Cotton WhiteSolo Rp365,000 / Necklace key

Gold Skull EaringsGreedy Sassy IDR 80,000 / Dakini TurquoiseHouse of Jealouxy IDR 380,000 / Dakini FuchsiaHouse of Jealouxy IDR 380,000 / Dakini RedHouse of Jealouxy IDR 380,000 / lje Necklace - Ankle - BraceletLabdagatic IDR 80,000 / SirenaKitty Kitz IDR 75,000 / SalviaKitty Kitz IDR 75,000 / Twin Skulls Bracelet Red YellowGreedy Sassy Rp80,000 / Twin Skulls Bracelet Purple GreyGreedy Sassy Rp80,000 / Janna Pink BraceletAyunan Rp125,000

LEFT Alona NecklaceAyunan IDR 115,000 Dalillah NecklaceAyunan IDR 135,000 Hepburn DressV Silvy IDR 350,000 Prince Gold NecklaceKimi Accessories IDR105,000 RIGHT Dia Moth Jewellry IDR125,000 Clutch Basic Clear Silver LeatherEstoite IDR 379,000 LouinaHvala IDR 299,000 Hepburn DressV by Silvy IDR 350,000

FEATURED BRAND Interview by DWIMAYU BUDINASTITI

Labdagatic Founder

Agita & Sulung

Labdagatic , what’s the story behind the name?

idea comes from ethnic culture, street wear, and indie; while in Malang the fashion’s scene is kind of Korean chic.

Labdagati is a Sanskrit word. We decided to use Labdagatic as our brand name because it represents our hope in future that means ‘success’.

Does Labdagatic aim for unisex jewelry? Why?

How is Malang’s fashion scene? Well it looks more like Korean chic.

Is there any particular style in Malang which influences Labdagatic for designing?

Well I don’t think so because our basic

We can say that our product is unisex jewelry. Some of our stuff can be worn by both male and female.

From all your pieces which is your favorite and why? Khalesi and Aubrey necklaces from the Elf Tribe’s collection. Those are our favorite necklaces because it has detail pattern and its difficult technique and it can be said that Khalesi and Aubrey have a pure taste of Labdagatic.

“ Ethnic, street wear, culture, friendship, daily wear, unique“ - Labdagatic Who is the jewelry-maker you most admire? Venessa Arizaga.

What is the most unusual object that you diverted? Perfume bottle for ‘treasure hunter necklace’. It is one of our most selling products.

What has been the biggest challenge in local fashion scene? To be a trendsetter not as a follower.

Tell us your brand personality! Ethnic, street wear, culture, friendship, daily wear, unique.

What’s the perfect song to dance while wearing Labdagatic? Time to pretend by MGMT.

Who do you want to see wearing your jewelry? (public figure) Karen O – the vocalist of Yeah Yeah Yeahs.

Give us a sneak peek for Labdagatic next collection… Next edition, actually we haven’t arranged yet but right now we’re playing with a new brand which have different concept from Labdagatic which is more experimental, fun, and elegant.

Share us the process to make a necklace First of all, we made raw sketch based on the theme. Then we chose the basic ingredients such as glass beads and threads. After that we trial and error in realizing the raw sketch.

How long does one necklace take time Well it depends on the level of difficulties.

What are you daily references? Loose shirt with comfy jeans are perfect match with Labdagatic. There’s nothing can compare it. http://localbrand.co.id/labdagatic

Catha Bag

Founder

Resy Gentayu Group

FEATURED BRAND 2 Interview by DWIMAYU BUDINASTITI

Do you have a personal philosophy by creating Catha Bags? The philosophy in creating Catha Bags is that we want to prove that the young Indonesian local creations can also be considered as a “serious” and “original” product from design, quality, and detail wise.

society. Aged between 22 – 35, she wears a pair of mary jane platforms, has her notebook and novel with her, and listens to bossanova jazz music.

What is your favorite piece from Catha current collection?

What’s behind the name?

Mini Champa

The word Catha itself comes from a Sanskrit word that means “creative”. We chose the name as our own as a hope that Catha can always create and produce such creative and original pieces.

Every designer has their muse, who’s yours?

Who do you imagine wearing your designs? (don’t name it, prefer you to describe it, how old is she? What’s her shoe? What’s she carrying? What’s she listening to? Etc.) She’s a young woman that knows herself and is well composed and she knows what she has to do as a part of the

Every woman are our muse

Is there any particular material which Catha use? Why it becomes Catha preference? Genuine Cow Leather, because the material is very strong and timeless that it makes every products something special.

Well, Catha seen has a wing logo and a particular pattern on each leather collection, what does it mean?

“ We chose those colours to create the sense of fun in the middle of the monochromes which is our trademark colours “

The logo was inspired by our group’s name “Resy Gentayu” which is a symbol of bird that turns into god’s ride across the sky. The symbol is a philosophy of a freedom. If it is connected with the word Catha which means “creative” then with the symbol it means a never ending freedom in being creative.

Catha have a slightly higher price from others, what makes you different then? The details in our production such as the fact that we’re handmade, the quality of the leather material, and the metal accessories.

Is there any tip to maintain leather and suede goods? What’s next for Catha bag?

Tips for leather goods are that put your leather goods in a place with cool/mild temperature and no direct sun. If there is stain, mix a bathing soap into warm water and brush gently to your leather goods and rinse afterwards with cold water. To keep the leather soft, apply some body lotion when the leather goods is in dry condition. Oh as for suede goods, make sure it doesn’t catch the rain.

There’s color madness in Catha suede collection, why do you choose those colors (red, tosca, blue, pink) We chose those colours to create the sense of fun in the middle of the monochromes which is our trademark colours

What’s the perk by designing bags? By designing we’re challenged to be more creative and detail, because actually in choosing a bag the consumers want something that is very comfortable for him/her.

Who’s the most suitable to be Catha ambassador? (public figure local/ international)

We’re going to release our clothing line soon

Why don’t you release a man collection? What’s so special about designing for woman?

We supposed there’s no one specific that we could say would fit to be our ambassador. Because there simply are too many people that we feel would fit to be our ambassador.

Vice versa, what’s s*cks about it? The difficult thing about it is that leather goods cannot be revised (once a mistake is made it cannot be used again) so the process that we do must be thoroughly planned so there is no mistake. When we find a mistake, we have to use a brand new material and do it all over again

What’s most inspiring you currently? Women and nature

So far we still want to produce women’s collection, what’s special about designing for a woman is that there are so many things to be explored.

If you could refers Catha bag as a movie, what would it be and why? Devil Wears Prada, because in the movie it shows the main character who’s really smart and humble but still she got style.

http://localbrand.co.id/Cathabag