November 2012 by LocalBrand.co.id

The Biggest Creativ

COMING

April

ve & Digital Festival

G SOON

2013

THE

EDITOR’S letter.

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t’s hard to believe that with this issue, LocalBrand.co.id officially turns one! It’s as

+ . + . + . + . + . + . + .if+just . +yesterday . + . + .we + threw . + . a+ Soft . + Launching . + . + . +Party . + at . +KOI . + Kemang . + . + and . + published . + . + . + . + . + . + . + . +

our first E-Magazine, the Local Issue. It’s been a huge undertaking for LocalBrand.

+ . + . + . + . + . + . + .co.id + . + . +we’ve . + .done + . many + . + (fashion) . + . + .editorial + . + . photos + . + with . + . more + . +than . + twenty . + . +lo-. + . + . + . + . + . + and

cal talents, including photographers, models, stylists, and make up artists in the last eleven months. In other words, we’ve been making a local community here which aim to . +empower . + . + local . + . talents. + . + .By + this . + Anniversary . + . + . + .Issue, + . +LocalBrand.co.id . + . + . + . + wants . + . to + show . + . you how damn good our local talents are. So we gathered them all once again in order to make . + . one + . special + . + .printed + . + issue, . + . which + . + brings . + . a+ brand . + . new + . concept + . + . that + . requires + . + . editorial + . + . photos by six amazing photographers. After twelve stunning issues, there’s nothing we . + . + . +can . +say, . +except . + . thank + . +you. . + Abundant . + . + . thanks to + . + . + . +readers. . + . + . + . + . all. of+ our And big kudos to the LocalTalent.co.id team that have devoted their talent, time, and . + . to + make . + . this + . issue + . +happen. . + . +More . + than . + .anything, + . + . we’ve + . + enjoyed . + . + the . +privilege . + . + of . + effort be-. ing a marketplace for Indonesian Local Brands. It’s been an honor. We love you all and . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . congratulations to all of us. So, raise your glass and join us in a toast! LocalBrand.co.id - Live Simply! . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .

+ . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . +

+ . + . + . + . + . +

+ . + . + . + . + . + + . + . + . + . + . + + . + . + . + . + . + + . + . + . + . + . + + . + . + . + . + . + + . + . + . + . + . +

+ . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . +

Cheers,

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Dwimayu Budinastiti

+ . + . + . + . + . + . + . + . + . + . + . + . + . + . Editor + . + in . +Chief . + . + . + . + . + . + . + . + . + . + . + . + . + . + . +

+ . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . +

. . . .

CONTRIBUTOR

CONTRIBUTO

. . . . .

Raja Siregar

TALISA DWIYANI

PHOTOGRAPHER

His current activity as a freelancer photographer doesn’t hinder him from fulfilling his passion for traveling. Aside of that, he is also passionate to talk about automotive, technology and of course his love for art and photography. There is no man on earth that has inspired him yet, but movies have a big influence to his life. His very first time working as a professional photographer was in Elle.

Talisa Dwiyani, 22, studies Architecture in University of Indonesia. She loves travelling a lot. 2012 is an adventurous year for her as she travelled to China in February, Korea in July, and accepted an internship offer in Osaka - Japan for upcoming April-June. She began with architecture photography while travelling and turned it into fashion photography recently. Her interest in yoga, art, and culture have shaped her photos feature. Muse : “Dalai Lama because his encourage and understanding peace and happiness are ultimate for humanity.”

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REITA DEVITA PHOTOGRAPHER

Reita Devita, 21, has a huge interest in fashion photography. During her rush days for collage stuff as a graphic designer student in Multimedia Nusantara University, she spent most of her time by making handicrafts with her sister. They created a jewelry line named Leaaf, which combines stones, steels, and ropes into great looking accessories. She has contributed to numerous model agencies in creating models portfolio. Muse : “Jasper Abels! He has a simpleness. I can see the mood in every photos he captured.

REZA PRASETYA PHOTOGRAPHER

Quite a unique person is Reza, we can say, as a freelance photographer whose hobby is daydreaming. He works as an inhouse photographer for an independent company here in Jakarta. He can be easily caught in a conversation of fashion. His love of what is called “psychedelic art” helps him to shape his ideas. Muse: “Audrey Hepburn”

.CONTENTS. ANNIVERSARY ISSUE

THE EDITOR’S LETTER

LOCAL’S STYLE GUIDE WOMEN

CONTRIBUTOR

SERENITY

Photographer Raja Siregar

Photographer Reita Devita

BRAND FEATURED: SELLITOES

16 LOCAL’S PICKS

PLASTIC DOLL

LOCAL’S STYLE GUIDE MEN

QUITE LITTLE VOICES Photographer Reza Prasetya

BRAND FEATURED: JUNKIEE

SHE’S GOT A TICKET TO RIDE

Photographer Agung Mahendra

SECOND SELF

Photograph Krishna Pradana

VECTOR 00:/

Photographer Talisha Dwiyani

LOCALâ&#x20AC;&#x2122;S CREW EDITOR IN CHIEF

LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara, Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333

Dwimayu Budinastiti

GRAPHIC DESIGNER Krishna Pradana

PHOTOGRAPHER Putra Agung Mahendra Reilly Mardino

PHOTO EDITOR

Dimas Agung Nalendra

FASHION STYLIST

Arafina Nastiti Karina Damayanti Aisya Putri

COVER STORY MODEL

Pevita Pearce

PHOTOGRAPHER Raja Siregar

STYLIST

Dwimayu Budinastiti

ASSISTANT STYLIST Arafina Nastiti

LOCATION

Rumah 45 Mampang Prapatan, Jakarta Selatan, Indonesia Copyright Localbrand.co.id Magazine c 2012 the authors and photographers. Reproduction without permission is prohibited.

SPECIAL THANKS TO Sayed Muhammad, Radhian Nur Auliya, Filia Dewi Arga, Bella Larasati, Azis, Raja Siregar, Pevita Pearce, Melissa Pratiwi, Alida Shahab, Deavy Anggita, Shella Pratiwi, Dewina Aprianasari, Tiksa Grahita, Kosa Lazawardi, Talisa Dwiyani, Catherine Viriya, Reita devita, Apsy Suryodibroto, Reza Prasetya, Namira Adzani, Parveen Mahaputra, Rebecca Billina, Velda Anabela, Jordan M, Imes Aryanda, Riri Munaf, Keisha Lalita, Harriz Jati, Oscar Erdiansyah, Shakti Siddarta, Alfina Narang, Sime Hutabarat, Tatiana Anggita

SERENITY PHOTOGRAPHER RAJA SIREGAR MODEL PEVITA PEARCE STYLING DWIMAYU BUDINASTITI STYLING ASSISTANT ARAFINA NASTITI MAKE UP MELISSA PRATIWI ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

Caroline TOP by AQUAMARINE 320.000 IDR | Lacrymose Cape Red by MAGISTUS 185.000 IDR Bowie Blue Short by LASHKA 189.000 IDR | Heart Platform by ARGYLE & OXFORD 385.000 IDR

Left Camel Sharp Blazer by RETAIL THERAPY 325.000 IDR Big Pocket Dirt Gold by HIS DAUGHTER 249.000 IDR Right Eleanor Jacket by LASHKA 325.000 IDR Ocean Waves Sleep Wear Set by NIKICIO 599.000 IDR Grey Glitter Pants by ARGYLE & OXFORD 275.000 IDR

COCOON Outer Autumn Mix HIS DAUGHTER 225.000 IDR Egypt Necklace by BLANCVIE100.000 IDR Purple Dress by LE PEEP 225.000 IDR

Half Tank Green by HIS DAUGHTER 249.000 IDR Two Sides Rose/Kisses Skirt by T(L)BM 175.000 IDR Barefeet Platform Sandal by ARGYLE & OXFORD 475.000 IDR

Michelle Top2 by LASHKA225.000 IDR Orange Floral Blazer by BELLE AND BOLD255.000 IDR Two Sides Mocha/Tie Dye Skirt by T(L)BM 175.000 IDR Acadia by ALLURA185.000 IDR

Navy Shirt by IMPROMPTU 238.000 IDR Two Sides Peach/Tie Dye Skirt by T(L)BM 175.000 IDR Maddy by ALLURA 80.000 IDR

LOCAL’S Picks HER BAG

Secret Clutch ODEONI 799,000 IDR

EA Red CENIK RENIK 120,000 IDR

Lalita CATHA BAG 820,000 IDR

Zumba Strawlid QLUE BAGS 825.000 IDR

Kana Greem CATHA BAG 850.000 IDR

Cameli CATHA BAG 745.000 IDR

Reverse Experience Brown REVERSE 395.000 IDR

Imperial Clutch ODEONI 799.000 IDR

Brownie QLUE BAGS 295.000 IDR

Tera Brown CATHA BAG 1.975.000 IDR

Maansa Black CATHA BAG 1.680.000 IDR

Reverse Classic 2 Pink REVERSE 435.000 IDR

LOCAL’S Picks HER NECKL ACE

Indochine ODEONI 98.000 IDR

Bohemian Triple Candle HURRYCANE 140.000 IDR

BO14 CHAIN REACTION 99.000 IDR

Bronze Black Layer BLANCVIE 79.000 IDR

DMT MITHRAS 180.000 IDR

Aztec CHICKHORSE 100.000 IDR

Beige Rodeo CHICKHORSE 95.000 IDR

Peacecatcher MITHRAS 180.000 IDR

Yellow Reindeer GREEDY SASSY 100.000 IDR

Triangle CHAIN REACTION 115.000 IDR

Sunny Peacock CHICKHORSE 95.000 IDR

Lynette LEAAF 90.000 IDR

DEAVY ANGGITA : IMPT029 Green IMPROMPTU 188,000 IDR | Mini Flare Skirt KIDNAPPED ALLY 148,000 IDR | Imperial Clutch ODEONI 799,000 IDR| Miss Carter Tan AMBLE Rp549,000 IDR

SHELLA PRATIWI : Yellow V-Sleeve GREY AREA 155.000 IDR | Two Sides Mid-NightGeometryc Skirt T(L)BM 175.000 IDR | Cameli Pink CATHA BAG 745.000 IDR | Classic Jingle Necklace Blue ODEONI 150.000 IDR | Classic Jingle Necklace Black ODEONI 150.000 IDR | TH - 01 White MARIPOSA Rp179,000

She’s got

A Ticket to Ride Photographer AGUNG MAHENDRA Model DEAVY ANGGITA & SHELLA PRATIWI Styling DWIMAYU BUDINASTITI Styling Assitant KARINA DAMAYANTI AND ARAFINA NASTITI Digital Imaging DIMAS AGUNG NALENDRA MUA DEWINA APRIANASARI All wardrobes available at LOCALBRAND.CO.ID

Pink Wedges MARIPOSA 179,000 IDR | Lynette L E A A F Rp90,000 | Bowie Pink Shorts LASHKA Rp189,000 | Neon Blue IMPROMPTU 98,000 IDR | IMPO008 IMPROMPTU Rp188,000

Two Side Fuschia Stripe Skirt T[L]BM 175,000 IDR | Crop Tank Rainbow KIDNAPPED ALLY 125,000 IDR | Dark Rock Necklace ODEONI 125.000 IDR | Joint Collar GREY AREA 75,000 IDR

5 in 1 Shawl Green BLANCVIE 89.000 IDR Ocean Waves Sleepwear Set NIKICIO 599.000 IDR Chain Necklace ODEONI 150.000 IDR TH - 01 White MARIPOSA 179.000 IDR

style style GUIDE

LOCALâ&#x20AC;&#x2122;S

HER Itâ&#x20AC;&#x2122;s too predictable to wear a girly top with a girly skirt or a pattern dress with a plain accessory. Learn how to clash your pieces by combining a full pattern girly dress with one-tone masculine derby shoes or masculine ensembles with flowery pattern. This winter, no hue is off limits!

ST YLE

NO.1

PATTERN PARADE

1. Dress by IMPROMPTU 238,000 IDR 2. Bag Zumba Satchel by QLUE BAGS 795,000 IDR 3. Shoes Miss Carter Red by AMBLE 549,000 IDR

ST YLE

NO.2

PREPPY CHICK

F Boots by SELITTOES 340,000 IDR Champa Brown by CATHA BAG 2.400.000 IDR Maxi Jumpsuit by SCISSORS PAPER ROCK 429.900 IDR Cream by Collar NEEDLE TALES 80.000 IDR

ST YLE

NO.3

BLACK ON BLACK

Lace Tank Top by SHY SHY KAT 179.000 IDR Amora Red by DECIELO 260.000 IDR B004 Chain by REACTION 125,000 IDR Penelope Clogs by SELITTOES 330,000 IDR Downer Pants Pattern by M.Y.E 299.000 IDR

LOCAL’S Picks HER SHIRT

Cerys Heart Top NEEDLETALES 230.000 IDR

Olivia Shirt NEEDLE TALES 250.000 IDR

Maroon Plaid VINTAGE VICTIM 175.000 IDR

Mozaic Blue IMPROMPTU 188.000 IDR

Peter Leather Blue ARGYLE & OXFORD Short Sleeve Two Tones SHY SHY KAT 219.000 IDR 275.000 IDR

Zumba Strawlid QLUE BAGS Rp825,000

Zebra Neon Pink SHY SHY KAT 199.000 IDR

Abstract Color Black VINTAGE VICTIM 265.000 IDR

Pink Grey Shirt SHY SHY KAT 229.000 IDR

Clementine Collar Shirt NEEDLE TALES 170.000 IDR

Chloe Top Black LASHKA 235.000 IDR

LOCALâ&#x20AC;&#x2122;S Picks HER BOTTOMS

Charlotte skirt gold LASHKA 180,000 IDR

Charlotte skirt purple LASHKA 180,000 IDR

Side zip trousers M.Y.E 285,000 IDR

Big pocket green aqua HIS DAUGHTER 249,000 IDR

Bowie pink shorts LASHKA 189,000 IDR

Red borneo ILUVIA 235,000 IDR

Khaki shorts ANONYMOUS 450,000 IDR

Egypt skirt magenta T[1]BM 175,000 IDR

Downer pants brown M.Y.E 285,000 IDR

Triangle Blue Shirt IMPROMPTU 188.000 IDR | Dark Rock Necklace ODEONI 87.500 IDR Dehli Bracelet NEON 37.000 IDR | Fabric Layer Bracelet BLANCVIE 45.000 IDR Skull Blue Ring GREEDY SASSY 70.000 IDR | Glow in The Dark Pharaoh Ring GREEDY SASSY 80.000 IDR

PLASTIC DOLL PHOTOGRAHER REITA DEVITA MODEL APSY SURYODIBROTO STYLING DWIMAYU BUDINASTITI STYLING A SSISTANT AISYA PUTRI MUA MELISSA PRATIWI ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

5 in One Green Shawl BLANCVIE 89.000 IDR Red/Creme Secret Clutch ODEONI 799.000 IDR Backspace Bracelet NEON 29.000 IDR Duette Bracelet NEON 39.000 IDR Black & White Frilled Detailed Dress BELLE AND BOLD 255.000 IDR

Egypt Necklace BLANCVIE 100.000 IDR Mustard Glitters Sweater ARGYLE & OXFORD250.000 IDR Red Borneo Trouser ILUVIA235.000 IDR

Black Dot Collar GREY AREA 75.000 IDR Green Lacey Crop MR. AND MRS. 120.000 IDR Two Sides Rose/ Kisses Skirt T(L)BM 175.000 IDR

Acadia Headband ALLURA 185.000 IDR Fringe Cape Maroon RETAIL THERAPY 315.000 IDR Two Sides Night/Geometrical Skirt T(L)BM 175.000 IDR Blue Glitter Dolman Top ARGYLE & OXFORD 298.000 IDR Poly Rose AMBLE 449.000 IDR

LOCAL’S Picks HER SHOES

Caramel Ballerina Flat SELLITOES 250,000 IDR

221 Black MARIPOSA 149,000 IDR

Two Bow Platform ARGYLE&OXFORD 385,000 IDR

Poly Rose AMBLE 449.000 IDR

Pedra LOVELINESS 165.000 IDR

Flaire Loafer SELITTOES 250.000 IDR

Reverse Experience Brown REVERSE 395.000 IDR

Viveca LOVELINESS 159.000 IDR

Green Meinar Loafer SELITTOES 320.000 IDR

Cremestrip Burlap JUNKIE 199,000 IDR

F Boots SELLITOES 340.000 IDR

Kara Grey AMBLE 549.000 IDR

LOCAL’S Picks HIS SHOES

Dionysus KEGOU 550.000 IDR

Milo Blue AMBLE 549.000 IDR

Mark Brown AMBLE 729.000 IDR

Carter Olive Green AMBLE 679.000 IDR

Red Canvas JUNKIEE 199.000 IDR

Carter Blue AMBLE 679.000 IDR

Brownline Burlap JUNKIEE 199.000 IDR

Anvil Beige AMBLE 649.000 IDR

Phoenix AMBLE 729.000 IDR

Carter Tan AMBLE 679.000 IDR

Mocha Canvas JUNKIEE 179.000 IDR

Brand Brand Featured Featured Interview by DWIMAYU BUDINASTITI

So tell me the story of how Junkiee was created At first Junkiee was created for fun, kind of a nothing-to-lose project. We were inspired by shoes Ryan bought from Brisbane, three sample shoes with flexible shapes. Based on this brief idea, we tried to create our own shoe-line with an affordable price and a personal touch of us

Junkiee Founder

Ryan & Zaky

WHAT WENT THROUGH YOUR MIND WHEN YOU COME UP WITH THE NAME? Junkiee tends to be associated with a negative connotation, which is a drug-addict. Then we thought, why don’t we turn it in to a positive one? Junkiee is an addict. Addicted to our shoes!

IS THERE ANY PARTICULAR CONCEPT THAT JUNKIEE HAS? The main concepts of Junkiee are unisex, flexible, comfortable, and colorful. We attempt to put that concept to every shoe of Junkiee.

What’s unique about Junkiee? Junkiee shoes are long lasting fashion apparels. With safe-casualdesigns, we provide light shoes for daily wear.

Could you tell me about this collection? We feature stripes with rainbow colors for the looks and sack material for shaping. In a nutshell, this collection is less casual than before.

WHAT INSPIRED THE COLLECTION? Of course our customers themselves: what they need becomes our inspiration in innovating.

Who do you see wearing your design? Vino G. Sebastian would be perfectly fit in with Junkiee!

Energic, fun, and colorful - Junkiee -

Where are the farest customers that you ever have? Papua, Nigeria, Slovakia, and Philipines.

Where’s Junkiee never caught be worn? Mountains of course! Don’t ever try to wear Junkiee to climb, our shoes are definitely not made for that.

Where is the perfect get to go place do you think when wearing Junkiee? Beach, a breezy holiday, and everywhere your bike goes!

So what is your take on the local fashion scene?

What’s in the future for Junkiee? We want Junkiee evolve the unisex and flexible-shape concept by innovating its design, So we plan on growing big in the local and international market.

If Junkie is a movie what would it be and why? Step up, energetic and fun.

We think Junkie is on level 3, which means we stay in the middle line, affordable for its price and premium for the design. We want Junkiee become like Converse or Swallow (sandals), a long lasting product, which everybody has..

How do you feel when you see people wearing your design? Feel like a boss, hahaha... Speechless, no word can describe it.

How would you define Junkiee in 3 words Energetic, fun, and colorful. Photo by Junkiee

SECOND SELF Photographer Krishna Pradana Model Imes Aryanda Styling Rebecca Blillina MUA Dewina Aprianasari

Cropped Tee Misty Grey by KIDNAPPED ALLY 130.000 IDR Skirty Pants by M.Y.E 325.000 IDR

Cape Coat Black by TOSAVICA 389.000 IDR Side Zip Trouser by M.Y.E 285.000 IDR

Sweat Top by TOSAVICA 289.000 IDR Cropped Mini Dress Grey by GREY AREA 145.000 IDR

Fringe cape wooden RETAIL THERAPY 315.000 IDR Miss Carten Tan AMBLE 549.000 IDR

VECTOR 00:/ WHEN HYPOTHERMIC ANGLE CONSTRUCTED

PHOTOGRAPHER TALISA DWIYANI MODEL CATHERINE VIRIYA STYLING DWIMAYU BUDINASTITI STYLING ASSISTANT ARAFINA NASTITI MUA DEWINA APRIANASARI ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

V-Long Sleeve Khaki GREY AREA 175.000 IDR

Wooly Coat Army TOSAVICA 389.000 IDR Big Pocket Dirt Gold HIS DAUGHTER 249.000 IDR Miss Carten Tan AMBLE 549.000 IDR

Knited Top Abstract RETAIL THERAPY 245.000 IDR Two Sides Mocha/Tie Dye Skirt T(L)BM 175.000 IDR

Camel Glitters Sweater ARGYLE & OXFORD 250.000 IDR

Asymmetrical Tank Top by Vintage Victim 245.000 IDR Oheena Legging by Zaakunika 189.900 IDR

Quite Little Voices Photographer Reza Prasetya Model Namira Adzani Styling Dwimayu Budinastiti Styling Assistant Arafina Nastiti MUA Dewina Aprianasari All wardrobes available at LocalBrand.co.id

Headband Allete by Allura 135.000 IDR Backless Cross by Kidnapped Alley 175.000 IDR -

Harem Blue Floral Scissors Paper Rock 459.900 IDR

Kalani Necklace by Allura 210.000 IDR Fringe Crop Light Salmon by Kidnapped Ally 155.000 IDR Ayasofia Pants by Needle Tales 215.000 IDR Kara Grey by Amble 549.000 IDR

Batwings Short Jumpsuit in Mist Blue Floral by Scissors Paper Rock 399.900 IDR Miss Carter Tan by Amble 549.000 IDR -

2 Brand Featured Brand Featured Interview by DWIMAYU BUDINASTITI

Sellitoes Founder

Karisa & Fanie

So what’s the story behind the name, I suppose there’s something to do with toes?

Then we collected pictures and photos of shoes in a scrap book for our own inspiration.

Actually, the name Selittoes is a derivation of the words “Seven Light Shoes”. “Seven” means seven colors of the rainbow, which means Selittoes has wide varieties of colors, design, and types. “Light” is a symbol of consciousness. With consciousness, we’re going to be really aware of good and bad things for building a business and selecting employees, craftsmen, and quality of shoes. In an abundance of light, we can also see the beauty of colors and love in Selittoes.

Is there any particular concept that Selittoes use?

That is related to our customers. We can see many customers who love varieties of colors and designs in our shoes. They love “Selittoes”, and at the end, they will be our loyal customers.

CUSTOM-MADE SHOES. Yes. We present to customers to be as creative as they wish, both in terms of material, height and color.

Who do you see wearing Selittoes? For those who care about the importance of style/appearance, young, stylish, and like something different!

How did it all begin? Selittoes is a 100%-handmade local brand established by two bestf riends who are deeply in love with various kinds of shoes (flats, loafers, moccasins, clogs, heels, wedges, and also boots). We started by flipping through fashion magazines and looking at all kinds of pretty shoes to lift up our mood.

WHAT IS YOUR TAKE ON THE LOCAL FASHION SCENE?

HOW DO YOU FEEL WHEN YOU SEE PEOPLE WEARING YOUR DESIGN?

Local fashion scene talks about people who contribute to the creation of local fashion products, the For those who care about the importance of style/ people who play an important role in the fashion appearance, young, stylish, and like something difand bring positive energy to local creativity that ferent! makes local fashion get better day by day. People are always challenged to make fashion constantly WOULD YOU CARE TO TELL US ABOUT YOUR LATEST evolving and exciting for everyone.

COLLECTION?

The challenge is more highlighted in the product, which has to be unique, interesting, and creative. More vintage shoes with touch of unique shape. And the most important thing in the creation of products that it is made by local designers themselves.

WHAT INSPIRED THE COLLECTION? Our collection is inspired by our customers themselves. We design our shoes with our customers needs in mind. That is why we offer wide varieties including everything from ballerina flats, loafer, to cute flatform/ platform wedge shoes to sexy pump heels, and etc. Our Selittoes shoe line is designed to coordinate with any of your dress styles. Whether you want to be the cute one, edgy and comfortable or sexy in stiletto pumps, we have all the variantyou’re looking for.

IF AN INTERNATIONAL RENOWN CELEBRITY GETS TO WEAR YOUR SHOES, WHO DO YOU PICTURE IT’D BE? Anne Hathaway, MaryKate & Ashley Olsen!

DESCRIBE SELITTOES IN 3 WORDS Custom, Chic, and Unusual

Photo by Sellitoes

“ FOR THOSE WHO CARE ABOUT THE IMPORTANCE OF STYLE / APPEARANCE, YOUNG, STYLISH, AND LIKE SOMETHING DIFFERENT! “ Sellitoes -

men’s COLLECTIONS AVAILABLE AT LOCALBRAND.CO.ID Photographer REILLY MARDINO Model PARVEEN MAHA PUTRA

style GUIDE

LOCAL’S

HIM We’ve handpicked our curated men’s wear for you to impress. We help you to inevitable a cracked-datenight by combining your neat style with a laid-back shirts and trousers with a pattern accent. Yes, we’re turning up your daily wear to the next level!

ST YLE

NO.3

NAVAJO

DUX D201 by WHISKERS 265.000 IDR Paco Shirt by ZAAKUNIKA 340.000 IDR Carter Olive Green by AMBLE 679.000 IDR

ST YLE

NO.3

MONSIEUR

Two Tone Chambray Shirt by SHY SHY KAT 310.000 IDR Barrelma Pants by ARAFURA 300.000 IDR Carter Blue by AMBLE 679.000 IDR

ST YLE

NO.3

PRINT & PLAY

Navajo Pocket Tees Grey by SHY SHY KAT 175.000 IDR Chino by Chopin Java 235.000 IDR Anvil Beige by Amble 649.000 IDR

LOCAL’S Picks HIS SHIRT

Zumba Strawlid QLUE BAGS Rp825,000

Vintage Abstract Top SHY SHY CAT 179.000 IDR

Played Red NOSTA 275.000 IDR

Pumpkin Shirt SCISSORS PAPER ROCK 459.900 IDR

Zumba Strawlid QLUE BAGS Rp825,000

White Pasley SHY SHY CAT 229.000 IDR

WM Oxford WEARMUSTACHE 189,000 IDR

Arafura Polo 7 ARAFURA 159.000 IDR

Kajineman Albastru Dry CHOPIN JAVA 235.000 IDR

Jojoma NOSTA 275.000 IDR

LOCAL’S Picks HIS BOTTOMS

Chino short ORIGINAL QUIZZY 165,000 IDR

Short chino navy WEARMUSTACHE 225,000 IDR

Chino short MR AND MRS 190,000 IDR

Chino short WEARMUSTACHE 225,000 IDR

Chino short ROKKA 250,000 IDR

Chino short WEARMUSTACHE 225,000 IDR

Bilander pants ARAFURA 315,000 IDR

Dux d101 WHISKERS 265,000 IDR

Barellma pants ARAFURA 300.000 IDR

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Looking for Talent?

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Photographer . Mo Graphic Designe Music Director . Make Up Artist . Co & Many

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