LocalBrand.co.id July 2014

Page 1

l o c a l

i n s p i r e d

E n s emble

M eet t h e Ic o n

T YA S M I R A S I H

#32

fe at u re d brand

L B X P E V I TA P E A R C E


EDITOR'S LETTER When you think of summer parades, per-

Flip the page to be updated about Local-

haps think of any of the following qualities

Brand.co.id latest trend, and share your

pop in your mind: bright, shades, smiling

thoughts about this magazine to dwimayu.

ladies, and plenty of colours. Need an em-

budinastiti@localbrand.co.id!

powering way to start your vacation? Loca Poca sandals and Kiutto’s newest lego bag collection should do the trick. To help you

Cheers,

approach this fabulous upcoming holiday season with style and class, we’ve compiled a list of the fashion products that are best left behind from the chaos of the vibrant colours, er, changing more into earthy colours. Keep flipping the page for vibrant attire that

you should definitely ditch by

the time you put you shades on—and what to replace them with! Keep scrolling to be inspired by how Tyas Mirasih brings short to a whole new level of chic and full list of Keenan Pearce favourites.

Dwimayu Budinastiti Editor in Chief


CONTENTS P. 2

............

E d i t o r ’s L e t t e r

P. 3

............

Contents

P. 4

............

Cover Story

P. 6 - 1 1

............

Meet the Icon ~

P. 1 2 - 1 4

............

C u r r e n t Tr e n d

P. 1 5 - 1 7

............

Mix & Match

P. 1 8 - 2 3

............

The Select

T YA S M I R A S I H


ARTICLE

MAGAZINE

Cover Story

PAGES

October 2014

4

Cover Stor y. IN STYLE

MAKE UP

Tyas Mirasih

Aldis Setiadi

PHOTOGRAPHER

LOCATION

Putra Agung Mahendra

Local’s Studio Jl. Haji Salim II No. 54

STYLIST

12140 - Jakarta Selatan

Dwimayu Budinastiti

Te a m

EDITOR IN CHIEF Dwimayu Budinastiti

FOLLOW US ON is published by

Twitter : @LocalBrandID

PT. Local Intech Solution

Facebook : LocalBrand.co.id

ART DIRECTOR

Jl. Haji Salim II No. 54

Instagram : LocalBrandID

Krishna Pradana

RT 001 / RW 015 Kel. Gandaria Utara

CONTACT US

GRAPHIC DESIGNER

Kec. Kebayoran Baru,

SMS/WA +62 858 3015 3333

Ridwan Hadinata

Jakarta Selatan - 12140

LINE LocalBrandID

Phone. (021) 3025 3333

support@localbrand.co.id\

www.localbrand.co.id



ARTICLE

Meet the Icon

Crop Strip Blue VENCHEN

MAGAZINE

October 2014

PAGES

6


ARTICLE

Meet the Icon

MAGAZINE

PAGES

October 2014

7

Meet THE icon

T YA S M I R A S I H

We all know Tyas Mirasih falls in love over months, she takes picture, and travel a lot, but we still didn’t have a clear picture on the type of her vacation. That is until Tyas stepped into our office yesterday, and one of our reporter, who is curious about story of beautiful places, interviewed her. Tyas’ solid match style looked chic without seems overdressed. For the past years she is consistent in medium well blown hair on a regular basis. But it is her daily look that has us obsessed with, a natural makeup, big brown eyes, glowing skin, and taper cheeks.

PHOTOGRAPH BY Putra Agung Mahendra MAKEUP BY Aldis Setiadi STYLING BY Dwimayu Budinastiti INTERVIEW BY Dwimayu Budinastiti


ARTICLE

Team Interview

Chambray Dress V BY SILVY IDR 350,000

MAGAZINE

October 2014

PAGES

8


ARTICLE

MAGAZINE

Meet the Icon

PAGES

October 2014

9

Assymetric Sweater Grey MOOFY IDR 280,000

Cropped Silver Blouse NOSLAB IDR 255,000 / The Found One Skirt VANISHING AND VOUND IDR 289,000 / Sleeveless Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING AND VOUND

WHAT’S YOUR CURRENT ACTIVITIES? My days are fulfilled with shooting for FTV, model for TVC, and workout.

tering, which I found when I got endorsement haha. SO THAT’S A PERK BEING TYAS THEN? Yes indeed. I get many endorsements as you can see on my Instagram. I accepted those offers because I like their products, so it’s not about the fee. When they ask me for partnership, I curate them for their quality and service as well. So, you can say that my partners are certainly trusted sellers.

“ Actually, I don’t feel like I’m working while on set. I see my crew as my family. “

YOU PREFER KNOW AS… Artist!

SO YOU GET INTO SPORTS LATELY, WHAT DO YOU TAKE? I’ve joined pilates and power swing. I’m not into gym. I just don’t get it, how you can work out when others are staring at you. I rather to do it in private than in public.

WHY DID YOU START PILATES? My weight is like yo-yo, come and go rapidly. Currently I just want to shape my body with pilates and eat healthy foods through home ca-

WHAT WAS YOUR FIRST DEBUT AS AN ARTIST? I won’t say it loud hahaha VC Base Jam model in “Hujan Tanpa Awan”. Such a weird hair-do.


ARTICLE

MAGAZINE

Meet the Icon

October 2014

PAGES

10

“I’m crazy abou love to organize

IN THE MIDDLE OF TIGHT SCHEDULE, WHAT’S YOUR KIND OF OASIS? Actually I don’t feel like Ï’m working when on set. I see my crew as a family. I knew them from a long time ago, cause my production crew stay the same, there’s not much turnover occurred. But when I need a holiday, I took days off after finishing all the episodes. SO YOU’VE NEVER HAD AN IMPROMPTU HOLIDAY? Definitely no. I always have a well-prepared holiday. I’m crazy about details and love to organize everything. I know my schedule even in a month before. DO YOU PREFER TO TRAVEL ALONE OR ACCOMPANIED? I prefer to be accompanied by mom or my boyfriend. Even so, I’m a family type of person. So I don’t mind to travel with both, even with my boyfriend’s mom. She’s such an amazing and fun lady. There’s no joy to be happy without someone to share it with.

Stretch Mini Skirt Electric Blue SIN IDR 113,400 Sinatra Blazer V BY SILVY IDR 599,000 Lego Dress ASK IDR 485,000

Furry Black Sweater VM THE LABEL IDR 350,000 Koce Highwaist Nude KOTONE IDR 188,300 Isaac LOVELINESS IDR 239,000

MOUNTAIN OR BEACH…. Shorts, shades, and sunnies sound more enticing! I’m in love with Gili. When I have a spare time, I would love to plan a Gili trip. WHERE HAS YOUR TRAVEL DESIRE EVER TAKE YOU? Paris, Thailand, China, Shanghai, Hong kong, London, and even my job requires me to travel across Indonesia oftenly. Bali, Jogja, Banjarmasin, and Lokasado.


ARTICLE

Meet the Icon

ut details and e ever ything.”

MAGAZINE

October 2014

WHAT’S YOUR MOST MEMORABLE MOMENT? While I was shooting in Loksado. Loksado is an isolated place in South Kalimantan, they had a mesmerizing landscape. But frankly the signal was very poor. When there’s a break, we’re busy to find a good spot to get online. We ended up hanging under the signal tower. Like people nowadays, we just want to share the beautiful view through socmed hahaha. SO WHAT’S NEXT? Cross my finger for US trip!

DESCRIBE HOW DOES YOUR HOLIDAY LOOKS LIKE… I define a holiday as a day off, laid back time. I always bring my luggage which carries a various kind of my needs. I’m not good with pack-

PAGES

11

ing, hard to decide which one to bring, and end up bring everything. I prefer to spend my money on food and shopping than staying in five stars hotel. WHAT’S YOUR ESSENTIALS FOR ABOARD? Hair straightener, hair dryer, mini iron, glasses, shades, flip flop, and short! Yes I’m a summer girl indeed. And I’m not a big fan with arm clothes.


60’s

Current Trend

60’s

90’s

80’s

Want to know how to look stylish without seems over-dressed while wearing a neon? It’s easy: mix it with white or black. The groovin style has just the right amount of effortless yet flattering look to become your wardrobe go-to without hurting people eyes. So if you’re looking to ditch your rainbow dresses this

2000’s

weekend, think twice.

STYLIST Dwi Rahmawati PHOTOGRAPHER Dimas Nalendra

All Wardrobes by LocalBrand.co.id

40’s

70’s

50’s


ARTICLE

Current Trend

MAGAZINE

October 2014

PAGES

13

Isaac LOVELINESS IDR 239,000

Pouch 201 TAYLOR FINE GOODS IDR 150,000

Tank Dress In Black NIKICIO IDR 209,300

St Marry Red RAFHEOO IDR 315,000

Bloody Black


ARTICLE

Current Trend

MAGAZINE

October 2014

PAGES

14

Chino Short Mustard KOTONE IDR 145,000 White Workers Tote Bag GRAVEL IDR 250,000

Polo White State WEARMUSTACHE IDR 229,000

Wingtip Suede Grey PASSO IDR 1,149,900

Brighter White


Mix

&

Match

What could be better than a great pair of comfortable clothes for traveling? Finding a stylish pair that is celeb-approved and under 500.000—duh! After doing the photo sessions, Tyas Mirasih and Keenan Pearce have finally gave us what’s on their holiday essentials: a peek into their Local’s choice. Plus, more list of Keenan and Tyas’ favourites!

STYLIST Dwi Rahmawati / PHOTOGRAPHER Dimas Nalendra


MAGAZINE

ARTICLE

Mix & Match

PAGES

October 2014

Mix

&

16

Match

2

Tyas Mirasih

3

1

FAVOURITE NUMBER? 8. FAVOURITE COLOUR? Black. FAVOURITE SONG? John Mayer’s. FAVOURITE MOVIE? A Walk to Remember. FAVOURITE FOOD? Meatballs.

4

FAVOURITE SCENT? Vanilla. FAVOURITE SUPERHERO? Iron Man.

INSTAGRAM : @TYASMIRASIH

1.

Spell Bag SPIFFY X FREAK

3.

High Waist Shorts Yellow PATROON GOODS IDR 199,900

2.

Kyle Top White SABS IDR 120,000

4.

JC.02 Pink PROUDLY SHOES IDR 259,000


MAGAZINE

ARTICLE

Mix & Match

PAGES

October 2014

Mix

&

17

Match

2

1

Keenan Pearce FAVOURITE NUMBER? 1. FAVOURITE COLOUR? Brown.

3

FAVOURITE SONG? Clarity - John Mayer. FAVOURITE MOVIE? Blow. FAVOURITE FOOD? Siomay.

4

FAVOURITE SCENT? Bvlgari - Aqua. FAVOURITE SUPERHERO? Jumper.

INSTAGRAM : @KEENANPEARCE

1.

Camera Backpack TAYLOR FINE GOODS IDR 390,000

3.

Khaki Chino Pants NOSTA IDR 315,000

2.

New York Sweater State WEARMUSTACHE IDR 224,250

4.

Penny Loafer CANNES IDR 499,000


Selected PHOTOGRAPH BY Chaka Ramadhan STYLING BY Tatiana Anggita MODEL Febri Dwi Suseno & Natasha Wigger man


Dot t-shirt NOSLAB IDR 159,000 Plaid Basic Shirt MIROIR IDR 195,000 Napon 1.2 TLBM IDR 250,000 Brown Chino NOSLAB IDR 250,000


Brown Sugar Parka ORIGINAL QUZZY IDR 300,000 / Stripe Road Red RANKONE IDR 225,000 / Dozen Blue CAPITAL CITIZEN IDR 269,000


Bristol Shirt CHOPIN JAVA IDR 350,000 Koco Jogger Pants KOTONE IDR 209,300


Molly Coffee Shirt MIROIR IDR 225,000 / Dobby Beach Shirt Blue IMPROMPTU IDR 188,000 / Lapon 1.3 TLBM IDR 250,000 / Lanna Tan NIION IDR 300,000


Doolittle Shirt ANONIM IDR 219,000 Flannel Blue Red White GREY AREA IDR 195,000 Koce Highwaist Brown KOTONE IDR 188,300


First collection for a collaboration with Pevita Pearce debuted today, featuring bold yet neat-inspired looks. Latex, firm, and see through fabrics were prevalent. The color palette was muted and all in black and white. These two neutral tones, designed in a number of interesting, different, and fabulous pieces. For this campaign, Pevita broke out of her usual hippies – Hippearce – into more streamlined shots. This is definitely the swoon-worthy pieces to complete your attire. Flip through these pages to see LBx Pevita Pearce collection in its entirety!

PHOTOGRAPH BY Olen Riyanto MAKE UP ARTIST Aldis Setiadi STYLING BY Imaniar Nahjan Radhita MODEL Pevita Pearce & Ilma Novianty


Boxy Top White LB X PEVITA PEARCE IDR 239,000


Long Coat White LB X PEVITA PEARCE IDR 399,000 / Stripes Black LB X PEVITA PEARCE IDR 249,000 / Jesse Skirt Black KOMMA IDR 269,000 / Padded Top Black LB X PEVITA PEARCE IDR 249,000 / Sheer Hemline Skirt UTOPIAN IDR 219,000 / Margaux SELVISH IDR 1,100,000


Drapery Jumpsuit White LB X PEVITA PEARCE IDR 349,000


Asymmetrical Dress LB X PEVITA PEARCE IDR 299,000 Shark Pattern PARKITCHUNG IDR 180,000


Long Coat Black LB X PEVITA PEARCE IDR 399,000 / Square Tail Top DAY & NIGHT IDR 299,000 / High Waist Short Black PATROON GOODS IDR 199,000 / Margaux SELVISH IDR 1.100,000 / Asymmetrical Dress Black LB X PEVITA PEARCE IDR 299,000


Stripes Black LB X PEVITA PEARCE IDR 249,000


Drapery Jumpsuit Black LB X PEVITA PEARCE IDR 349,000 / Stripes White LB X PEVITA PEARCE IDR 249,000 / Sheer Hemline Skirt UTOPIAN IDR 219,000 / Merchy Black ST. FEBIANS SHOES IDR 385,000


Stripes Black LB X PEVITA PEARCE IDR 249,000


Boxy Top Black LB X PEVITA PEARCE IDR 239,000

Padded Top White LB X PEVITA PEARCE IDR 249,000

Sheer Hemline Skirt LB X PEVITA PEARCE IDR 219,000

Shirt Polyester Black SOLO IDR 209,400


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.