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Contributor.
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SMARA ABIGAIL
What do you do? Fashion Business Student and a part time model
How did you get introduced to modelling? From my aunt’s friend. He’s the one who gave me my first job
You change your hair oftenly, tell us what have you tried?
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Ombre pink hair, ombre white hair, skin, pixie, bob, and vickbeck’s bob
EYNINTHA SARASSATI
What do you do? Personal Stylist for Indy Barends,
What’s the most random thing in your bag right now? Neo Rheumacyl Neuro tablet
Do you have any favorite photographer? Juergen Teller and my best friend Margaretha Ahteragram
What are you currently (fashion item) obsessed with? Alexander Mcqueen AW 13 black pony byzantine silver metal toe cap shoes
Name your three favorite shopping destinations? H&M, Forever21, Topshop
Rio Febrian, Tike Priatnakusuma.
Who’s in your opinion has flawless style?
What’s the biggest challenge when styling a celebrity?
Kimmy Jayanti
When we have to accomodate the character of the style of our artist to the concept of an event as they want. We have to recognize the body cutting of our artist.
What did the last thing that you buy? Komono’s sunglasses
What beauty product that you can’t live without? Eyebrow pencil
LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333
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CONTRIbUTOR
THE EDITOR’S LETTER COVER STORY
4 by Putra Agung M
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FEATURED BRAND AMBLE
FEATURED BRAND CANVAS LIVING
crew. EDITOR IN CHIEF CONTRIBUTOR GRAPHIC DESIGNER Krishna Pradana
EDITOR’S
LETTER
Weather has changed mood, rainy season has passed, spring is here again, welcoming the sun for coming through. In recent year we have seen how the fashion industry in Indonesia has emerged. Indonesia have enjoyed a brief moment as one of fashion destination in South East Asia. On the fashion front, check out Canvas Living with its green issue and how Amble become a local emerging shoe-line with an affordable price. At last we’ve gone just a little bit flowery crazy in Electric Bloom, no excuse to show some love to all things flower, no more overdress with flourish pattern. What we blossom into? It becomes a question then, just stay tune on LocalBrand.co.id, wait and see how Indonesian brands evolving. Cheers!
Cheers,
Dwimayu Budinastiti Editor in Chief
EDITORIAL “ELECTRIC BLOOM “
Dwimayu Budinastiti
The
Asmara Abigail Aldis Setiadi Dimas Nalendra Putra Agung Mahendra Nadia Ratna Tari Harun
COVER STORY MODEL Asmara Abigail
PHOTOGRAPHER Putra Agung Mahendra
PHOTOGRAPHER ASSISTANT Dimas Nalendra
STYLIST Reynintha Sarassati
MAKE UP Aldis Setiadi
LOCATION Local Studio Jl. Haji Salim II No. 54 Jakarta Selatan
GREEN CAGE TOP BY MR & MRS RP148,000 L AC E P O C K E T S H O R T N U D E B Y S I N R P 1 8 9 , 0 0 0
E L E C T R I C ELECTRIC B L O O M Photographer Putra Agung Mahendra Photographer Assistant Dimas Nalendra Styling Reynintha Sar assa ti Stylist Assistant Nadia Ra tna Make up Aldis Setiadi Model Asmara Abigail
S H E E R D R E S S B Y H I S DA U G H T E R
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F L O W E RY C A P E P E AC H B Y T [ L ] B M R P 2 2 5 , 0 0 0 PRINTED BUSTIER BY SPOTLIGHT RP145,000 H I G H WA I S T E D S H O RT B Y S P OT L I G H T R P 1 4 5 , 0 0 0
TA R I
B AC K L E S S S H E E R D R E S S B Y H I S DA U G H T E R R P 2 6 9 , 0 0 0 TWO TONE BLAZER BY SPOTLIGHT RP399,000 P E AC H L OV E B I K I N I B Y M I S S H O U N D S T O O T H R P 3 3 0 , 0 0 0 S PA R K A S Y M E N T R I C S K I R T B Y S H U T R P 1 7 5 , 0 0 0 N AV Y E A R I N G S B Y C H I C K H O R S E R P 6 5 , 0 0 0
ABIGAIL
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Brand Featured Interview by AISYA PUTRI
How did you get into shoe designing?
Amble Founder
Agit Bambang
All the reason that I get into shoe designing is because I love the shoes. When I see the people walking, the first thing I see are their shoes. Shoes are something special to showing the people character
Tell us a bit about how Amble was born Amble started in August 2009. It’s started when I was in University, so I do my study and also build AMBLE. The reason is I don’t have much money to buy a good shoes, because it’s expensive. So I started made my own shoes with my concept design. I wear it to my campus and many of my friends ask about my shoes. I got an idea to sell it to my friends, beside that I also sell it in kaskus. Unbelieveble the 13 shoes sold within 3 days. I learn about the making of shoes, material and designing just from book, internet and some of shoe factory in Indonesia. I do so many development until now to make a good shoes.
How has Amble Footwear approached as a social media strategy? What platforms have been the most successful? from the first I build AMBLE, I have a strategy to maximize all the social media facility because I believe the social media is a new way for people to get information, friendship and do so many activities. I’m manage my own website and social media to doing AMBLE activities. The people can get information and buy through online and we will ship to customer place. Social media and website is our biggest platform.
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13 What are some of your favorite shoes that you have designed? One of my favorite shoes that I have designed is Phoenix. The reason is because i combine between hiking boot and half cab sneakers design. It’s tough and fashionable but also comfy.
Is there any international (shoes) brand which inpires you the most? What is it? Why?
How does the brand plan to evolve and grow in the near future?
Yes, Dr. Marteen , Camper and Vans are my biggest inspiration in shoes designing. Because they are Star. They have so many history, movement and good design in shoes industry
Make a movement and community also innovation. Not also in product, but also in marketing, distribution, service and how we manage our customer.
How many pairs of shoes do you own? It’s about 100 shoes
dvice for emerging designers Innovation is a must
If Amble shoes is to be worn to a concert, what would be the perfect concert for it? Pop, Rock, Electro
What’s the most challenging thing about designing shoes? The most challenging thing about designing shoes are how to design a shoes with a strong character, good looking and also comfortable. Because if we talk about designing shoes, we not only talking about model or cutting. We must thinking about pattern, shape, construction, material, function, quality and many more
The biggest achievement for Amble would be... Everybody who have AMBLE are happy and satisfied
The kind of dance, people would do while wearing your shoes... Electro dance and street dance
The most challenging thing about designing shoes are how to design a shoes with a strong character, good looking and also comfortable - Amble -
Three things people may not know about Amble Footwear 1. Amble is a 100% Indonesian brand 2. Before we produce a new model, we make a prototype and test it for 3 month before we produce it.
What do you think of the competitors in local footwear business?
3. Traditional process + The modern of technol-
Good, many competitors make us keep moving forward to be different and more good. Now many competitors also have a good products and they have their own segment. So in other way it’s good for Indonesia local industry and customer.
Since opening your shop, what have you learned about your customers?
So Amble products are categorize as formal shoes or casual?
ogy = AMBLE
There are so many character of customers. They have a different style, taste and need. So it important for us to know what type of customer that can interest with AMBLE. We have many loyal customer and they help us to built AMBLE much better in time to time.
Basically, Amble is a casual shoes. But now we covered from formal to casual shoes in our style, our way.
Photos by Amble
Are you gonna produce heels-shoes? Why? I dont know. What do you think? haha
http://www.localbrand.co.id/Amble
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Canvas Living
Brand Featured 2 Interview by AISYA PUTRI
Founder
Herry & Sally
How did the name Canvas Living come about? The name spruced from the idea of applying art on canvas for everyday living products, not just an artwork for display :)
What has been your favourite collection after all? The Forest from fall2012 collection.
How do you get inspired when it comes to creation? From music and travelling.
What does product variation that Canvas Living currently provide? We offer quite a variety of products ranging from stationery, accessories to home-living products.
I see your line has an eco-friendly campaign. Can you elaborate on the subject? We use mostly indonesian derived fabrics: natural cotton canvas fabrics. All our prints are with water-based ink, which is safe for our water and soil. Our paperbags are from recycled paper. Finally, in terms of logistic, we hardly use plastic, we instead make reusable tarpaulin bags for delivery/storage.
As a fan of home decor, what do you love most about it? I love that I can decorate my dwelling space according to seasons and trends. Changing prints from time to time is fun! Just like fashion. Homes shouldn’t be boring. We know that artful furniture and sig-
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FUN, SIMPLE, & UNIQUE - Canvas Living -
What has been your biggest struggle starting your business till date? When my husband and I decided to begin, we made a commitment that we will give 100%. So for almost a year, we did R&D (research n development), experiments and invest on equipments and machinery, while building a mini workshop for us.
If mother earth could speak, what would you want to say to the earth? I’d definitely say,”thank you”.
If you were to expand your product or business what would it be? We would love to learn making print-garnished furnitures.
Nirvana on earth would be..
Tell us one space you want to decor the most (living space/office/museum/etc.) A museum definitely! (And perhaps its garden)
What’s in line for CanvasLiving? (Not sure what this means)
What do you think about the local home decor business right now? It is developing rapidly, with significant improvement in terms of creativity n quality.
CanvasLiving in 3 words.. Fun, simple, unique
Who’s your illustrator to design the canvas’ pattern? Is there any particular concept? Sally designs all the patterns n ilustrations. Each design has its own story.
‘A home, coz it’s where the heart is!’ Photos by Canvas Living
http://www.localbrand.co.id/Canvasliving