2 content.
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CONTENT CONTRIBUTOR
FEATURED BRAND TOSAVICA
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3 THE EDITOR’S LETTER COVER STORY
EDITORIAL “AEGYO!”
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FEATURED BRAND SCISSORS PAPER ROCKS
by Bhuana Paksi
Contributor. What are you current daily routines?
What’s your daily read? Blog
Working as intern at localbrand.
Qorina Romzi
co.id
The first thing you do after waking up.....
What would you never be caught wearing?
Snooze, snooze, snooze and some more snooze.. And when I’m tired of the sound of my alarm I check news on my phone.
Crocs
What’s the last thing you buy? TopShop Dress
What do you do?
Where’s the best place to eat in Jakarta?
Currently, joining as an internship
SKYE
at LocalBrand.co.id
Your hidden talent?
Nisa Sabrina
What the most prominent color on your wardrobe?
Know how to read some people
Black or Neutral Color
Name 3 of your Indonesian favorite brand Monstore Nikicio One And A Half
The
EDITOR’S
LETTER
Annyeong Haseyo! Korean wave which also known as Hangul is standing for the popularity of South Korea culture. It becomes global phenomenon by its korean drama and the latest one, all their Korean Pop music. Ever since we knew Korean entertainment, admit it that we’ve influenced by their style. How we act, how we dress up, how we talk indeed. You don’t need to avoid it, just stop for a second and see yourself, do I wear socks? Do I over-wave my hair? Am I craving for drama in your life so I mix and spice it up? Stereotype uh? Hahahha it’s just my shallow opinion, hatters do exist right?! It’s pretty hard for me to get in to this edition for sure. But apparently most of current contributors, superb fascinated by Korean and their aegyo! We’re doing this just fine. This edition is about colors, play, and childish part as a girl. Seems like life is about dance, make up, and dress up, enticing!
Hmm… One thing I’m pretty sure about who are into Korea, they obsess with perfection. They have a high expectation in their love life, kind of perfect relationship, perfect looks, and perfect cuteness! No matter how real is it. Anyway, some of you should be someone who follow Korean pop since forever and would hate me when you read this, but hey my team have a pretty huge effort to make this come true, so would you pretty please love it? Gomawo then.
Dwimayu Budinastiti Editor in Chief
crew.
COVER
EDITOR IN CHIEF
CONTRIBUTOR
Dwimayu Budinastiti
Qorina Romzi Nisa Sabrina Putra Agung Mahendra Dimas Nalendra Aldis Setiadi
GRAPHIC DESIGNER
Alexandra Roselyn Elle Yamada
PHOTOGRAPHER Bhuana Paksi
PHOTOGRAPHER ASSISTANT Gregory Prabowo
STYLIST
Krishna Pradana
LocalBrand.co.id Magazine is published by PT. Local Intech Solution Jl. Haji Salim II No. 54 RT 001 / RW 015 Kel. Gandaria Utara Kec. Kebayoran Baru, Jakarta Selatan - 12140 Phone. (021) 3025 3333
STORY
MODEL
Follow us on Twitter : @LocalBrandID Facebook : LocalBrand.co.id Instagram : LocalBrandID Contact us Blackberry PIN 2678783D +62 858 3015 3333 support@localbrand.co.id www.localbrand.co.id
Indah Nugrahanny
MAKE UP Aldis Setiadi
LOCATION Local Studio Jl. Haji Salim II No. 54 Jakarta Selatan
Sandra: Get High Mini Dress – Worthed IDR 185,000 / Zebra Creeper – Spiffy X Freak IDR 375,000 / White Flower Crown (Model Property) Elle: The Leaves – THTC / Leopard Creeper – Spiffy X Freak / Jeans Shorts (Model’s property) / Flower Crown (Model Property)
AEGYO! PHOTOGRAPH BY Bhuana Paksi PHOTOGRAPHER ASSISTANT Gregory Prabowo STYLIST Indah Nugrahanny MAKE UP Aldis Setiadi MODEL Alexandra Roselyn & Elle Yamada
Brown Sugar Parka – Original Quzzy IDR 375,000 / Red Light – Proudlyshoes IDR 259,000 / Astronaut Socks (Stylist’s property)
Cloud Blue Washed – Norden Basic IDR 400,000 / Kappor Feather Necklace – Chickhorse IDR 100,000 / Holy – House of Jealouxy IDR 280,000 / Jelly Glow In The Dark Shoes – Parkitchung IDR 279,000 / Navy Snapback – Leap of Faith / IDR 135,000
Sandra : Nana Black – Jukka DR 320,000 / Zebra Creeper – Spiffy X Freak IDR 375,000 / Black socks (Stylist’s property) / Red flower crown (Stylist’s property) / White Polkadot Stocking (Stylist’s property) Elle : Bulky Knitted Sweater in White Cotton – Nikicio / IDR 352,000 Beneath The Roses Maxi Dress – Monstore IDR 329,000 / Dracula Necklace – Spiffy X Freak IDR 80,000 / Red Light – Proudlyshoes DR 259,000 / Pink Flower Crown (Stylist’s property) / Yellow stripes socks (Stylist’s Property)
Houston Black – Rankone IDR 225,000 / Eleanor Necklace – House of Jealouxy IDR 380,000 / Black Studded Jeans – Spotlight IDR 329,000 / Navy Snapback – Leap of Faith IDR 135,000 / Geometri Platform – Parkitchung IDR 279,000
Kappor Feather Necklace – Chickhorse IDR 100,000 Black Studded Jeans – Spotlight IDR 329,000 Flower Crown (Stylist’s Property)
Holy – House of Jealouxy IDR 280,000 / Eleanor Necklace – House of Jealouxy IDR 380,000 Playback Blouse – Grey Area IDR 175,000 / Far Far Skirt Chiffon – Shut IDR 189,000
Elle: Red Light – Proudlyshoes IDR 259,000 Cloud Blue Washed – Norden Basic IDR 400,000 Socks (Stylist’s property) Sandra: Houston Black – Rankone IDR 225,000 Zebra Creeper – Spiffy X Freak IDR 375,000 Mustard Parka – Original Quzzy IDR 385,000 Socks (Stylist’s property)
Socrus Grey – Ophidio IDR 276,000 / Snow Karl - Folklour IDR 245,000 / White Flower Crown (stylist’s property) Red Light – Proudlyshoes IDR 259,000 / Bowtie Imaginary Noel – Folklour / IDR 55,000
Signature Knitted Cardigan – Leap of Faith IDR 285,000 / Geometri Platform – Parkitchung IDR 279,000 / Fence John – Folklour DR 245,000 / Frankeinstein Brides Brooch – Spiffy X Freak IDR 55,000 / Shorts Jeans (Model’s property) / White Polkadot Stocking (Stylist’s property)
Brand Featured Interview by AISYA PUTRI
As they say music soothes the savage beast, so what is perfect song for Tosavica?
Tosavica
Material girl - Madonna
Whats the story behind the brand? We began making our own clothes in 2009, mostly basic wears. As the time went by, we are expanding our menu and always try to push fashion forward
How did you come up with the name Tosavica? Savica waterfall is one of the most beautiful places on earth that we want to visit one day. Tosavica. It also contains the brand message that we want to communicate (beautiful like savica). Plus, it contains 8 letters. 8 is an infinity symbol.
Is there something that Tosavica would never make? Never say never.
So how is the evolvement of Tosavica after these years? We’re in that retrograde phase, we’re so into kidult-hood right now. We believe that being young is fun and fashion is about having fun
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we OFFER A VARIATY OF TOPPINGS ON YOUR ICE CREAM What is your take on the local fashion scene?
- Tosavica -
We offer a variety of toppings on your ice cream
What is your take on the local fashion scene?
Do you have a custom design service?
We offer a variety of toppings on your ice cream
No, we don’t. We only produce mass products and try to avoid custom goods. But we have a production company, which has held since 2011, called Nordhen Manufacture. Nordhen Manufacture makes some of custom products but not under line.
Who is the muse of Tosavica? G-dragon! Don’t ask me twice or I will come to regret having answered this question with this answer
In the process of designing your latest collection, what is the song you listen the most? Songs to be exact. Channel orange full album
Do you have a custom design service? No, we don’t. We only produce mass products and try to avoid custom goods. But we have a production company, which has held since 2011, called Nordhen Manufacture. Nordhen Manufacture makes some of custom products but not under line.
Who is the muse of Tosavica? G-dragon! Don’t ask me twice or I will come to regret having answered this question with this answer
In the process of designing your latest collection, what is the song you listen the most? Songs to be exact. Channel orange full album
How do you feel about Tosavica right now?. Feelin good, thank you for asking
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If Tosavica were a musician or band who would it be and why?
Where do you think is a no no place to wear Tosavica?
Daft punk. Our boss puts daft punk bear brick toys at his office. Hahah oh my god
To bed. We’re so offended darling. But if you would like to make a sexy time with your partner or you wish you could meet David Beckham in your dream that’s another story, feel free to wear Tosavica
Where do you usually seek for inspiration? Everywhere. Always open your eyes, ears and heart and let the ideas pop into your heads
Describe Tosavica in 4 words Comfy, class, playful, versatile
If Tosavica is a cartoon character who would it be? We’d say pinky and the brain. Taking over the world is our new obsession
http://www.localbrand.co.id/Tosavia Photos by Tosavica
Scissors Paper Rock
Brand Featured 2 Interview by AISYA PUTRI
Hello, how’s your day?
What’s the significance of the label name? People said: It’s like naming a child, the name that would
Smile, and get it over with... ^-^
determine the identity in the future.
Who are the founders of Scissors Paper Rock?
We all agree that Scissors Paper Rock sounds like something to do with games? So does it mean you aim to produce un-mature (juvenile) collection?
We both, Yoko and Lee
So, how did you guys meet?
Games are not always identical with immature, we just adopted the fun part of the games and applied it to our style.
Hide and Seek!
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20 Each people have a different style so we want our customers could find what they need in Scissors Paper Rock - Scissors Paper Rock -
How did Scissors Paper Rock get started in a bag collection? It’s inspired by our own needs, we love bags which are easy to mix and match with many different style and yet eye catchy.
What’s so special with Knapsack? Knapsack, is created for people who loves freedom but still want to be stylish at the same time.
What’re your favorite material / fabric for the season? Why? We love heavy fabrics such as leather, canvas, and denim, because they’re strong material and suitable for any occasion.
Have you ever spotted someone in the street wearing one of your pieces? Describe us what it feels like? Its fun, each people has a different way to wear Scissors Paper Rock and it would make Scissors Paper Rock rich in style.
Who do you see wearing Scissors Paper Rock collection?
If Scissors Paper Rock is a movie and a song, what it would be and why?
Someone out there who are very attractive, have a strong personality, open minded, and extremely confident with themselves. They also enjoyable listening to music by Architecture In Helsinki, Aoki Takamasa, and Tujiko Noriko. And last, of course who “Dare to Play?” with new things.
The movie would be Benny & Joon “, one word to describe : Artistic! The song would be “Scissors Paper Rock” by Architecture In Helsinki, it’s inspiring!
Who will be perfect by wearing Scissors Paper Rock?
Surprising!!! ^-^
John Lennon and Yoko Ono.
What are the most prominent colors in your collection? And in the other side, what’s color that Scissors Paper Rock would never be caught? Mostly, we’re using earthy colors which make a rustic feeling. But we never determined what color we would avoid, because all colors are the friends of their neighbors and the lovers of their opposites.
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What do you think about local (fashion) bag industry nowadays?
http://www.localbrand.co.id/Scissorspaperrock Photos by Scissorspaperrock