Georgetown 175th Brand Guidelines

City of Georgetown, Texas

175th Anniversary

Brand Guidelines

Locality Studio LLC

March 22, 2023

Welcome

In 2023 the City of Georgetown, Texas celebrates its 175th Anniversary. This brand guideline document explains how and when to use the newly created Anniversary brand and logo. Please reach out to the City of Georgetown with any questions about the guide or logo files.

File Usage:

Digital artwork: Please use the RGB version of png, or jpegs. If needing a file with a transparent background please use the png file format.

Printed artwork: For projects being printed we recommend asking the vendor for their preferred file type and specs to ensure the best quality printing. If unsure, use the CMYK versions.

Vector artwork: Please use the eps versions, but do not edit the vectors themselves.

Logo Usage Guidelines: Primary

The primary logo uses Georgetown’s existing or similar brand colors and fonts in a new format. It also uses the rare cowboy hat imagery taken from Georgetown’s brand and “G” typography.

Logo Usage Guidelines: Primary Color Variations

Primary Logo: Multi Color

Primary Logo: Black & White

Primary Logo: Black & White Reverse

Primary Logo: Navy

Primary Logo: Navy Reverse

Georgetown, Texas 175th Anniversary

Color Palette:

For digital materials and assets please reference the HEX values. For printing, reference the CMYK values or if requested by the printer please reference the Pantone values.

NAVY

HEX : #1B365D

C : 100, M : 71, Y : 0, K : 51

R : 27, G : 54, B : 93

PANTONE: 534 C

GRAY

HEX : #58585A

C : 0, M : 0, Y : 0, K : 80

R : 88, G : 89, B : 91

BLACK (80%)

BROWN

HEX : #976036

C : 32, M : 62, Y : 85, K : 20

R : 151, G : 96, B : 54

PANTONE: 4635 C

RED

HEX : #93282C

C : 0, M : 98, Y : 77, K : 37

R : 147, G : 40, B : 44

PANTONE: 4635 C

Logo Misuse:

Do not change the logo colors / use unapproved colors.

Do not alter the logo by changing or adding elements.

Do not apply gradients, shadows, or other effects.

Do not change the arrangements of the logo.

Do not skew or stretch logo. Always scale it proportionally.

Typefaces:

Logo files have been provided to use without the need to purchase typefaces. All typeface usage outside of the logo (on marketing materials, for example) should follow Georgetown’s primary brand guidelines for typefaces, seen below in the gray box.

Logo Font

Matrix II OT

Bold

Matrix II OT

Extra Bold

Montserrat

Black, 100em tracking

Matrix II OT

BOLD, ALL CAPS

Tagline Font

Calluna

Italic

Headline/Subhead

Font

PT Serif

Bold

Body Copy Font

Montserrat

Regular

Primary Logo: Multi Color

Georgetown, Texas 175th Anniversary

Graphic Assets:

These assets were created to be used on various marketing collateral and products for the celebration. Each should be used as seen below with any brand colors.

The commemoration of an event that happened 175 years ago

Print Usage:

Print Usage:

City of Georgetown, Texas

175th Anniversary