SWIN Brand Guidelines

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BRAND GUIDELINES

MAY 2022

Overview

Our vision is to provide a talented and skilled workforce engaged in meaningful work that contributes to the prosperity of southwest Indiana. This brand guideline document explains how and when to use the new brand and logo. Please reach out to the Swin Workforce Board with any questions about the guide or logo files.

Digital artwork: Please use the RGB version of png, or jpegs. If needing a file with a transparent background please use the png file format.

Printed artwork: For projects being printed we recommend asking the vendor for their preferred file type and specs to ensure the best quality printing. If unsure, use the CMYK versions.

Vector artwork: Please use the eps versions, but do not edit the vectors themselves.

SUPPORTIVE INCLUSIVE GROWTH

EMPLOYMENT DEVELOPMENT INSPIRING

Inspiration

Primary Logo

We develop and promote strategies that provide a skilled workforce for employers in Southwest Indiana. We support and train job seekers to pursue careers with competitive wages that lead to self-sufficiency. The Swin Workfoce Board logo is a clean, simple and recognizable mark to be used on marketing assets, websites and other promotional materials.

Secondary Logo

This secondary logo is primarily used for our website, https://swinworkforce.org/ and other marketing assets when given the space.

Brand Colors

For digital materials and assets please reference the HEX values. For printing, reference the CMYK values or if requested by the printer please reference Pantone values.

PRIMARY COLORS

#93a73b

RGB: 147, 167, 59

CMYK: 48, 20, 100, 2

SECONDARY COLORS

#f3f4f7

RGB: 243, 244, 247

CMYK: 3, 2, 1, 0

#3e5ca9

RGB: 62, 92, 169

CMYK: 85, 70, 0, 0

#c8d6db

RGB: 200, 214, 219

CMYK: 20, 9, 9, 0

Typography

Usage of the fonts below are within the logo and should be used for logos with Written Partners. When typography is needed, use the Brandon Grotesque family.

PRIMARY FONT

Brandon Grotesque

Brandon Grotesque Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Brandon Grotesque Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Logo with Partner Logos

Usage of the logo with Partners should utilize the layouts below based on size needed. Keep both logos separate and use a white background.

Logo with Written Partners

Usage of the logo with Written Partners should be used in specific typeface within the brand guidelines and navy color. It is important to keep this consistent for all Written Partner logos.

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